CN107770568A - Startup advertisement put-on method and device - Google Patents
Startup advertisement put-on method and device Download PDFInfo
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- CN107770568A CN107770568A CN201711083331.6A CN201711083331A CN107770568A CN 107770568 A CN107770568 A CN 107770568A CN 201711083331 A CN201711083331 A CN 201711083331A CN 107770568 A CN107770568 A CN 107770568A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the present invention, which provides a kind of startup advertisement put-on method and device, this method, to be included：According to the dispensing period demand of the first advertisement and total broadcasting demand, it is determined that playing the broadcasting demand of the first advertisement in the first period；Obtain first and play ratio；Wherein, the first broadcasting ratio is the ratio that the advertisement launched in the first period plays in the first period；Obtain the advertisement launched in the second period, the second period relative to the first period the second broadcasting ratio；Wherein, the second period was at least one continuous period adjacent before the first period, and the second broadcasting ratio is the ratio that the advertisement launched in the second period plays in the first period；According to demand, the first broadcasting ratio, the advertisement launched in the second period and the second broadcasting ratio is played, it is determined that launching the target injected volume of the first advertisement in the first period.Improve the accuracy of advertisement putting.
Description
Technical field
The present embodiments relate to advertisement putting technical field, more particularly to a kind of startup advertisement put-on method and device.
Background technology
During television startup, it will usually show advertisement on television.The broadcasting period of advertisement and broadcasting time etc.
Determined by advertiser, and advertiser generally has strict requirements to broadcasting date of advertisement, broadcasting time.
After the publicity orders of advertiser's transmission are received, generally obtain the broadcasting date needed in publicity orders and broadcast
Number, broadcasting date as needed and broadcasting time are put, it is determined that playing spending on ads daily in the date, i.e. really
The quantity of terminal device by advertisement putting extremely daily was scheduled in the broadcasting date.In the prior art, it is wide for any one day
Injected volume is accused, generally first determines the broadcasting demand of this day, and should according to broadcasting demand and the start determine the probability estimated
It spending on ads, for example, it is assumed that the broadcasting demand of one day is 1,000,000, the start probability estimated is 0.8, it is determined that wide
Announcement injected volume is 100/0.8=125 ten thousand.
However, during television startup, because TV cannot connect to network so that TV can only be obtained on TV
The advertisement cached during secondary start, and the advertisement and this start that are cached during the start of TV last time need advertisement to play may not
Together, i.e. even if TV is started shooting on the day of, it is also possible to the advertisement of same day dispensing will not be played, so, caused according to broadcasting demand
Start probability with estimating, can not accurately determine spending on ads, cause advertisement putting poor accuracy.
The content of the invention
The embodiment of the present invention provides a kind of startup advertisement put-on method and device, improves the accuracy of advertisement putting.
In a first aspect, the embodiment of the present invention provides a kind of startup advertisement put-on method, including：
According to the dispensing period demand of the first advertisement and total broadcasting demand, it is determined that it is wide to play described first in the first period
The broadcasting demand of announcement；
Obtain first and play ratio；Wherein, the described first advertisement for playing ratio to launch in first period is in institute
State the ratio of the first period broadcasting；
Obtain the advertisement launched in the second period, second period plays ratio relative to the second of first period
Example；Wherein, second period is at least one continuous period adjacent before first period, and described second plays ratio
Example is the ratio that the advertisement launched in second period plays in first period；
According to the broadcasting demand, the first broadcasting ratio, the advertisement launched in second period and described the
Two play ratio, it is determined that launching the target injected volume of first advertisement in first period.
In a kind of possible embodiment, according to it is described broadcasting demand, it is described first play ratio, it is described second when
The advertisement and described second launched in section play ratio, it is determined that the target that first advertisement is launched in first period is launched
Amount, including：
Whether the advertisement for judging to launch in second period includes first advertisement；
If so, ratio is then played according to the first injected volume and described second that first advertisement is launched in second period
Example, first playback volume of first advertisement for determining to launch in second period within first period, according to described
Demand, first playback volume and the first broadcasting ratio are played, determines the target injected volume；
If it is not, then playing ratio according to the broadcasting demand and described first, the target injected volume is determined.
In alternatively possible embodiment, the acquisition first plays ratio, including：
Obtain multiple 3rd periods launch the second advertisement multiple second injected volumes, before the 3rd period when
Second advertisement is not launched in section；
Obtain multiple second playback volumes that second advertisement is played within each the 3rd period；
According to multiple second injected volumes and multiple second playback volumes, determine that each described 3rd period is corresponding
Broadcasting ratio；
Ratio is played according to corresponding to each the 3rd period, determines the first broadcasting ratio.
It is described to obtain second period relative to the second of first period in alternatively possible embodiment
Broadcasting ratio, including：
Obtain at least one 3rd injected volume that each period in gathering in the first period launches the 3rd advertisement, described the
The set of one period comprises at least the 4th period and the 5th period；
Obtain and play the 3rd playback volume of the 3rd advertisement in the 5th period；
According at least one 3rd injected volume and the 3rd playback volume, determine the 4th period relative to described
The broadcasting ratio of 5th period；
Broadcasting ratio according to the 4th period relative to the 5th period, obtain described second and play ratio；
Wherein, the 4th period is first period in first period set, and the 5th period is described the
Last period in the set of one period, do not launch the 3rd advertisement in the period before the 4th period, described the
The period number being spaced between five periods and the 4th period is equal to, and is spaced between first period and second period
Period number.
In alternatively possible embodiment, according at least one 3rd injected volume and the 3rd playback volume,
Broadcasting ratio of the 4th period relative to the 5th period is determined, including：
Broadcasting ratio R of 4th period relative to the 5th period is determined according to equation below onen：
Wherein, the I1To launch the 3rd injected volume of the 3rd advertisement in the 4th period, the n is described the
The broadcasting period number being spaced between four broadcasting periods and the 5th broadcasting period adds 2, the OnFor the 3rd playback volume,
The IiTo launch the 3rd injected volume of the 3rd advertisement, the R in period i-1iFor the 4th period relative to it is described when
The second of section i-1 plays ratio, and the broadcasting period number being spaced between the period i-1 and the 4th period is i-1.
In alternatively possible embodiment, it is determined that the target that first advertisement is launched in first period is launched
After amount, in addition to：
Obtain the dispensing place demand of first advertisement and launch object-oriented requirementses；
According to the dispensing place demand, the dispensing object-oriented requirementses and target injected volume, it is determined that by described first
The terminal device of advertisement putting extremely.
In alternatively possible embodiment, methods described also includes：
The history start data in preset period of time are obtained,
According to history start data, predictive algorithm, obtain in first period and estimate start number；
Start number, publicity orders demand are estimated according in first period, it is determined that can within first period
The publicity orders of reception.
Second aspect, the embodiment of the present invention provide a kind of startup advertisement delivery device, including the first determining module, first obtain
Modulus block, the second acquisition module and the second determining module, wherein,
First determining module is used for, according to the dispensing period demand of the first advertisement and total broadcasting demand, it is determined that
First period played the broadcasting demand of first advertisement；
First acquisition module is used for, and obtains first and plays ratio；Wherein, described first to play ratio be described the
The ratio that the advertisement that one period launched plays in first period；
Second acquisition module is used for, and obtains the advertisement launched in the second period, second period relative to described
The second of first period plays ratio；Wherein, second period be first period before it is adjacent at least one continuous
Period, the second broadcasting ratio is the ratio that is played in first period of advertisement launched in second period；
Second determining module is used for, and ratio, second period are played according to the broadcasting demand, described first
The advertisement of interior dispensing and described second plays ratio, it is determined that the target that first advertisement is launched in first period is launched
Amount.
In a kind of possible embodiment, second determining module is specifically used for：
Whether the advertisement for judging to launch in second period includes first advertisement；
If so, ratio is then played according to the first injected volume and described second that first advertisement is launched in second period
Example, first playback volume of first advertisement for determining to launch in second period within first period, according to described
Demand, first playback volume and the first broadcasting ratio are played, determines the target injected volume；
If it is not, then playing ratio according to the broadcasting demand and described first, the target injected volume is determined.
In alternatively possible embodiment, first acquisition module is specifically used for：
Obtain multiple 3rd periods launch the second advertisement multiple second injected volumes, before the 3rd period when
Second advertisement is not launched in section；
Obtain multiple second playback volumes that second advertisement is played within each the 3rd period；
According to multiple second injected volumes and multiple second playback volumes, determine that each described 3rd period is corresponding
Broadcasting ratio；
Ratio is played according to corresponding to each the 3rd period, determines the first broadcasting ratio.
In alternatively possible embodiment, second acquisition module is specifically used for：
Obtain at least one 3rd injected volume that each period in gathering in the first period launches the 3rd advertisement, described the
The set of one period comprises at least the 4th period and the 5th period；
Obtain and play the 3rd playback volume of the 3rd advertisement in the 5th period；
According at least one 3rd injected volume and the 3rd playback volume, determine the 4th period relative to described
The broadcasting ratio of 5th period；
Broadcasting ratio according to the 4th period relative to the 5th period, obtain described second and play ratio；
Wherein, the 4th period is first period in first period set, and the 5th period is described the
Last period in the set of one period, do not launch the 3rd advertisement in the period before the 4th period, described the
The period number being spaced between five periods and the 4th period is equal to, and is spaced between first period and second period
Period number.
In alternatively possible embodiment, second acquisition module is specifically used for：
Broadcasting ratio R of 4th period relative to the 5th period is determined according to equation below onen：
Wherein, the I1To launch the 3rd injected volume of the 3rd advertisement in the 4th period, the n is described the
The broadcasting period number being spaced between four broadcasting periods and the 5th broadcasting period adds 2, the OnFor the 3rd playback volume,
The IiTo launch the 3rd injected volume of the 3rd advertisement, the R in period i-1iFor the 4th period relative to it is described when
The second of section i-1 plays ratio, and the broadcasting period number being spaced between the period i-1 and the 4th period is i-1.
In alternatively possible embodiment, described device also includes the 3rd acquisition module and the 3rd determining module, its
In,
3rd acquisition module is used for, and determines to launch described first in first period in second determining module
After the target injected volume of advertisement, obtain the dispensing place demand of first advertisement and launch object-oriented requirementses；
3rd determining module is used for, according to dispensing place demand, the dispensing object-oriented requirementses and the target
Injected volume, it is determined that the terminal device by first advertisement putting extremely.
In alternatively possible embodiment, described device also includes the 4th acquisition module, the 5th acquisition module and the
Four determining modules, wherein,
4th acquisition module is used for, and obtains the history start data in preset period of time,
5th acquisition module is used for, and according to history start data and predictive algorithm, obtains first period
Interior estimates start number；
4th determining module is used for, and start number and publicity orders demand are estimated according in first period,
It is determined that the receivable publicity orders within first period.
Advertisement placement method and device provided in an embodiment of the present invention, when needing the first period launching the first advertisement,
First according to the dispensing period demand of the first advertisement and total broadcasting demand, it is determined that the broadcasting of the first advertisement is played in the first period to be needed
The amount of asking, obtain first and play the second broadcasting of ratio, the advertisement launched in the second period and the second period relative to the first period
Ratio；Wherein, the second period be the first period before adjacent at least one continuous period, and according to playing demand, the
One plays ratio, the advertisement launched in the second period and second plays ratio, it is determined that launching the mesh of the first advertisement in the first period
Mark injected volume.In above process, after the first broadcasting ratio and the second broadcasting ratio can accurately embody terminal device start
Actual advertisement play situation, therefore, actual advertisement after being started shooting according to terminal device plays situation and can accurately determined extensively
Injected volume is accused, and then improves the precision of advertisement putting.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are this hairs
Some bright embodiments, for those of ordinary skill in the art, without having to pay creative labor, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the application scenarios schematic diagram of startup advertisement put-on method provided in an embodiment of the present invention；
Fig. 2 is the schematic flow sheet of startup advertisement put-on method provided in an embodiment of the present invention；
Fig. 3 is the schematic flow sheet provided in an embodiment of the present invention for obtaining the first broadcasting ratio method；
Fig. 4 is the schematic flow sheet provided in an embodiment of the present invention for obtaining the second broadcasting ratio method；
Fig. 5 is the structural representation one of startup advertisement delivery device provided in an embodiment of the present invention；
Fig. 6 is the structural representation two of startup advertisement delivery device provided in an embodiment of the present invention.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
Part of the embodiment of the present invention, rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained under the premise of creative work is not made, belongs to the scope of protection of the invention.
Fig. 1 is the application scenarios schematic diagram of startup advertisement put-on method provided in an embodiment of the present invention.Fig. 1 is referred to, is wrapped
Include terminal device 101 and advertisement releasing server 102.Optionally, terminal device 101 can be TV, apparatus such as computer, at end
End equipment 101 can carry out advertisement broadcasting during starting shooting.It is stored with what multiple needs were launched in advertisement releasing server 102
Advertisement, wherein, advertisement in advertisement releasing server 102 can be to store to wide after publicity orders of the staff according to reception
Accuse and launch server 102, advertisement releasing server 102 can be according to the dispensing demand of advertisement, it is determined that by advertisement putting extremely
Terminal device 101, and by advertisement putting to corresponding terminal device 101.
In this application, advertisement releasing server 102 can count the first period launch advertisement second period,
Broadcasting ratio in the periods such as the 3rd period, and launched according to advertisement in the broadcasting demand of the first period, in the first period
Broadcasting ratio of the advertisement within the periods such as second period, the 3rd period, it is determined that launching the dispensing of advertisement in the first period
Amount.In above process, broadcasting ratio of the advertisement launched in the first period within the periods such as second period, the 3rd period
Example, it can accurately embody the actual advertisement after terminal device start and play situation, therefore, the reality after being started shooting according to terminal device
Border advertisement, which plays situation, can accurately determine spending on ads, and then improve the precision of advertisement putting.
Below, by specific embodiment, the technical scheme shown in the application is described in detail.It should be noted that
Several specific embodiments can be combined with each other below, for same or analogous content, no longer carry out in various embodiments
Repeat specification.
Fig. 2 is the schematic flow sheet of startup advertisement put-on method provided in an embodiment of the present invention.Refer to Fig. 2, this method
It can include：
S201, demand is played according to the dispensing period demand of the first advertisement and always, it is determined that playing first in the first period
The broadcasting demand of advertisement.
The executive agent of the embodiment of the present invention can be advertisement start delivery device, and advertisement start delivery device can be set
Put in startup advertisement launches server.Optionally, startup advertisement delivery device can be realized by software, or, can also
Pass through being implemented in combination with for software and hardware.
In embodiments of the present invention, can be according to the dispensing period demand of advertisement in order to realize the accurate dispensing of advertisement, will
Total dispensing Time segments division is multiple periods, and calculates the injected volume in each period respectively, wherein, in the embodiment of the present invention
Shown injected volume refers to the number of the terminal device by advertisement putting extremely, in embodiments of the present invention, to determine at first
Section illustrates exemplified by launching the injected volume of the first advertisement.
Optionally, any one advertisement that the first advertisement is launched for needs.
Optionally, the first period can be any one period that will play the first advertisement, and the duration of the first period can
Think 1 day, 12 hours, 6 hours etc., certainly, in actual application, can be set according to being actually needed first period
Duration.
Optionally, the dispensing period demand of the first advertisement and total demand that plays are usually that advertiser wants to advertisement broadcasting
Ask.For example, launch period demand can be 10 months No. 1 to October 7, total demand that plays can be 1,000,000.That is, in October 1
Number between October 7, the advertisement is played 1,000,000 times altogether.
Optionally, can be in the broadcasting demand of the first period the first advertisement of broadcasting：When total broadcasting demand is with launching
The ratio for the period number that total period corresponding to section demand includes.It is, of course, also possible to be set according to being actually needed the first period
The broadcasting demand of the first advertisement is played, the embodiment of the present invention is not especially limited to this.
For example, it is assumed that total period corresponding to the dispensing period demand of advertisement 1 is October 1 to October 7, period
Shi Changwei mono- day, then the period number that total period includes are 7, it is further assumed that total demand that plays is 3,500,000, then plays daily
The broadcasting demand of the advertisement 1 can be 3,500,000/7,=50 ten thousand.It is, of course, also possible to the broadcasting demand on October 1 is arranged to
400000, the broadcasting demand on October 2 is arranged to 600,000, the broadcasting demand on 3-October of October 7 is arranged to 500,000
It is secondary.
S202, obtain the first broadcasting ratio.
Wherein, the first broadcasting ratio is the ratio that the advertisement launched in the first period plays in the first period.That is, first broadcasts
It is that the playback volume and the ratio of the injected volume of one advertisement of dispensing within a period of an advertisement are played in a period to put ratio
Value, injected volume are the quantity of the terminal device by an advertisement putting extremely.
It should be noted that the first broadcasting ratio is to be got according to a large amount of historical datas statistics before the first period,
The first broadcasting ratio is not exclusively applicable for the first period and the first advertisement, the first broadcasting ratio could be applicable to majority when
Section and most advertisements.
It should also be noted that, when obtaining the first broadcasting ratio in first time, according to historical data can count
Ratio is played to first.After statistics obtains the first broadcasting ratio, the first broadcasting ratio can be stored to advertisement putting and filled
Put, when needing to obtain the first broadcasting ratio, directly locally obtained in advertisement delivery device, certainly, in practical application
During, periodically the first broadcasting ratio can also be updated according to being actually needed.It is right in the embodiment shown in fig. 3
The process for obtaining the first broadcasting ratio for the first time is described in detail, and it will not be described herein.
Optionally, it is assumed that period when a length of one day, then the first broadcasting ratio can be：Launched on the day of one wide
The playback volume of announcement and the ratio in the injected volume for currently launching the advertisement.
For example, it is assumed that the injected volume that advertisement 1 is launched within a period is 1,000,000, the advertisement is played within the period
Playback volume is 600,000, then first plays ratio as 600,000/1,000,000=60%.
S203, the advertisement for obtaining the interior dispensing of the second period, the second period play ratio relative to the second of the first period.
Wherein, the second period was at least one continuous period adjacent before the first period.That is, the second period is first
At least one continuous period before period, and at least one second period is adjacent with the first period.Optionally, the second period
A period, two periods, three periods before being the first period etc.., can be according to reality in actual application
Border needs to set the number of the second period.
Optionally, the duration of the second period is identical with the duration of the first period.
For example, it is assumed that period when a length of 1 day, it is further assumed that the first period was October 7, then as of the second period
When number is 1, then the second period was October 6；When the number of the second period is 2, then the second period was October 5 and 10
The moon 6；When the number of the second period is 3, then the second period was October 4, October 5 and October 6.
Wherein, the second broadcasting ratio is the ratio that the advertisement launched in second period plays in first period.
That is, the second broadcasting ratio is the ratio that the advertisement launched within a period plays in a period after the period.
It should be noted that the second broadcasting ratio is to be got according to a large amount of historical datas statistics before the second period,
The second broadcasting ratio is not exclusively applicable for the first period, the second period and the first advertisement, and the second broadcasting ratio is also applicable to
Period and most advertisements in majority.
It should also be noted that, when obtaining the second broadcasting ratio in first time, according to historical data can count
Ratio is played to second.After statistics obtains the second broadcasting ratio, the second broadcasting ratio can be stored to advertisement putting and filled
Put, when needing to obtain the second broadcasting ratio, directly locally obtained in advertisement delivery device, certainly, in practical application
During, periodically the second broadcasting ratio can also be updated according to being actually needed.It is right in the embodiment shown in fig. 4
The process for obtaining the second broadcasting ratio for the first time is described in detail, and it will not be described herein.
When the number of the second period is multiple, each second period plays ratio not relative to the second of the first period
Together, below, by specific example, each second period is illustrated relative to the second broadcasting ratio of the first period.
It is exemplary, it is assumed that period when a length of 1 day, the first period was October 7, it is further assumed that the second period was the
3 periods before one period, then the second period include October 4 period, 5 days October period and 6 days October period, accordingly
's：
Second October 6 period was relative to the second broadcasting ratio in the first October 7 period：Launched October 6
One advertisement is in the ratio played out on October 7.For example, it is assumed that it is 1,000,000 to be launched October 6 to the injected volume of advertisement 1,
It is 300,000 in playback volume of 1,000,000 advertisements that October 6 launched October 7, then when the second October 6 period is relative to first
Section October 7 second play ratio be 30/100=30%.
Second October 5 period was relative to the second broadcasting ratio in the first October 7 period：Launched October 5
One advertisement is in the ratio played out on October 7.For example, it is assumed that it is 1,000,000 to be launched October 5 to the injected volume of advertisement 1,
It is 200,000 in playback volume of 1,000,000 advertisements that October 5 launched October 7, then when the second October 5 period is relative to first
Section October 7 second play ratio be 20/100=20%.
Second October 5 period was relative to the second broadcasting ratio in the first October 7 period：Launched October 4
One advertisement is in the ratio played out on October 7.For example, it is assumed that it is 1,000,000 to be launched October 4 to the injected volume of advertisement 1,
It is 100,000 in playback volume of 1,000,000 advertisements that October 4 launched October 7, then when the second October 4 period is relative to first
Section October 7 second play ratio be 10/100=10%.
S204, according to playing demand, the first broadcasting ratio, the advertisement launched in the second period and the second broadcasting ratio,
It is determined that the target injected volume of the first advertisement is launched in the first period.
Optionally, it can be determined that whether the advertisement launched in the second period includes the first advertisement：
, can be according to launching the first advertisement in the second period when the advertisement launched in the second period includes the first advertisement
First injected volume and second plays ratio, first broadcasting of the first advertisement for determining to launch in the second period within the first period
Amount, according to demand, the first playback volume and the first broadcasting ratio is played, determine target injected volume.
For example, target injected volume I can be determined by equation below two1：
Wherein, N is input requirement, and k is the number of the second period, I2iFor the first injected volume of i-th of second periods,
R2iSecond for i-th of second periods plays ratio, R1Ratio is played for first.
When the advertisement launched in the second period includes the first advertisement, ratio can be played according to demand and first is played
Example, determines target injected volume.
For example, target injected volume I can be determined by equation below three1：
Wherein, N is input requirement, R1Ratio is played for first.
Advertisement placement method provided in an embodiment of the present invention, when needing the first period launching the first advertisement, first basis
The dispensing period demand of first advertisement and total broadcasting demand, it is determined that the broadcasting demand of the first advertisement is played in the first period,
Obtain first and play the second broadcasting ratio of ratio, the advertisement launched in the second period and the second period relative to the first period；
Wherein, the second period was at least one continuous period adjacent before the first period, and was played according to broadcasting demand, first
The advertisement launched in ratio, the second period and second plays ratio, it is determined that the target that the first advertisement is launched in the first period is launched
Amount.In above process, the first broadcasting ratio and the second broadcasting ratio can accurately embody the reality after terminal device start
Advertisement plays situation, and therefore, the actual advertisement after being started shooting according to terminal device, which plays situation, can accurately determine advertisement putting
Amount, and then improve the precision of advertisement putting.
On the basis of any one above-mentioned embodiment, optionally, the first broadcasting ratio can be obtained by the following method
(S202 in embodiment illustrated in fig. 2), specifically, embodiment shown in Figure 3.
Fig. 3 is the schematic flow sheet provided in an embodiment of the present invention for obtaining the first broadcasting ratio method.Fig. 3 is referred to, should
Method can include：
S301, obtain and launch multiple second injected volumes of the second advertisement in multiple 3rd periods, before the 3rd period
The second advertisement is not launched in period.
Optionally, the 3rd period was the arbitrary historical period before current time.The duration of 3rd period and when first
Section, the duration of the second period difference are identical.The second advertisement has been launched within the 3rd period, and in the period before the 3rd period
The second advertisement is not launched.
Optionally, the second advertisement can be any advertisement launched, played in the 3rd period.
It should be noted that each the 3rd period corresponding second injected volume, is multiple when the 3rd period therefore
When, the second injected volume that can be acquired is also to be multiple, the number of the second injected volume acquired and of the 3rd period
Number is identical.
Optionally, the number of the 3rd period can be 100,1000,10000 etc., and the number of the 3rd period is more,
The first broadcasting ratio that statistics obtains is more accurate, and the applicability for counting the first obtained broadcasting ratio is more extensive.Certainly, in reality
In the application process of border, this can be not especially limited according to the number for being actually needed the 3rd period of setting, the embodiment of the present invention.
S302, acquisition play multiple second playback volumes of the second advertisement within each the 3rd period.
It should be noted that each the 3rd period corresponding second playback volume, is multiple when the 3rd period therefore
When, the second playback volume that can be acquired is also to be multiple, the number of the second playback volume acquired and of the 3rd period
Number is identical.
S303, according to multiple second injected volumes and multiple second playback volumes, determine to play corresponding to each the 3rd period
Ratio.
Optionally, each the 3rd period corresponds to second injected volume and second playback volume, for any one
Individual 3rd period, the ratio of the second playback volume of the 3rd period and the second injected volume of the 3rd period can be defined as this
The broadcasting ratio of 3rd period.
S304, ratio is played according to corresponding to each the 3rd period, determine the first broadcasting ratio.
Optionally, the average value of the broadcasting ratio of the plurality of 3rd period can be defined as the first broadcasting ratio.
Below, the method described in Fig. 3 embodiments is described in detail by specific example.
It is exemplary, it is assumed that period when a length of 1 day.
Assuming that playing advertisement 1 for the first time in first the 3rd period (January 1), and the dispensing of advertisement 1 was launched January 1
Measure as injected volume 1, the playback volume that advertisement 1 was played January 1 be playback volume 1, then broadcasting ratio is playback volume corresponding to January 1
1/ injected volume 1.
Assuming that playing advertisement 2 for the first time in second the 3rd period (January 2), and the dispensing of advertisement 2 was launched January 2
Measure as injected volume 2, the playback volume that advertisement 2 was played January 2 be playback volume 2, then broadcasting ratio is playback volume corresponding to January 2
2/ injected volume 2.
Said process is repeated, until acquire the broadcasting ratio of the 365th the 3rd period, by 365 the 3rd periods
The average value of broadcasting ratio is defined as the first broadcasting ratio.
In the embodiment shown in fig. 3, by being counted to obtain the first broadcasting ratio to substantial amounts of historical data, not only
Ensure the first accuracy for playing ratio, also cause the first broadcasting ratio to be applied to more advertisements and period.
On the basis of any one above-mentioned embodiment, optionally, the second broadcasting ratio can be obtained by the following method
(S203 in embodiment illustrated in fig. 2), specifically, embodiment shown in Figure 4.
Fig. 4 is the schematic flow sheet provided in an embodiment of the present invention for obtaining the second broadcasting ratio method.Fig. 4 is referred to, should
Method can include：
S401, at least one 3rd injected volume for obtaining each period the 3rd advertisement of dispensing in gathering in the first period.
Wherein, the 4th period was first period in the set of the first period, and the 5th period was last in the set of the first period
One period, do not launch the 3rd advertisement in the period before the 4th period, be spaced between the 5th period and the 4th period when
Section number is equal to the period number being spaced between the first period and the second period.
Optionally, the first period set in period be current time before arbitrary continuation historical period.When first
The duration of day part in Duan Jihe is identical, and the first period set in day part duration respectively with the first period, second when
The duration of section is identical.
Optionally, each period in gathering in the first period launches and has played the 3rd advertisement.3rd advertisement is
Any advertisement that each period launches and played in the set of first period.
S402, acquisition play the 3rd playback volume of the 3rd advertisement in the 5th period.
S403, according at least one 3rd injected volume and the 3rd playback volume, determined for the 4th period relative to the 5th period
Broadcasting ratio.
Optionally, broadcasting ratio R of the 4th period relative to the 5th period is determined according to equation below onen：
Wherein, n is that the broadcasting period number being spaced between the 4th broadcasting period and the 5th broadcasting period adds 2, I1For
Four periods launched the 3rd injected volume of the 3rd advertisement, OnFor the 3rd playback volume, IiTo launch the 3rd of the 3rd advertisement the in period i-1
Injected volume, RiRatio is played relative to the second of period i-1 for the 4th period, what is be spaced between period i-1 and the 4th period broadcasts
It is i-1 to put period number.
It should be noted that in above-mentioned formula one, due to determining broadcasting ratio of the 4th period relative to the 5th period
(Rn) when, it is necessary to be using broadcasting period for being spaced between the 4th period in gathering to the 4th period relative to the first period
The second of i-1 period plays ratio (Ri), therefore, it is necessary to first determine to obtain R during actually answeringi。
For example, it is assumed that the set of the first period includes 4 continuous periods, period period 1- 4 is designated as respectively, the period 1 is
First period, period 4 are last period.
During it should actually have, first determine the period 1 relative to the period 2 broadcasting ratio, then determine the period 1 relative to when
The broadcasting ratio of section 3, then determine broadcasting ratio of the period 1 relative to the period 4.Wherein, it is determined that the period 1 relative to the period 3
Broadcasting ratio of the period 1 relative to the period 2 is needed to use during broadcasting ratio, it is determined that the period 1 relative to the period 4 broadcasting ratio
When, it is necessary to use time 1 it is relative with the broadcasting ratio of period 2 and the period 1 relative to the period 3 broadcasting ratio.
S404, the broadcasting ratio according to the 4th period relative to the 5th period, determine the second broadcasting ratio.
Optionally, broadcasting of multiple 4th periods relative to multiple 5th periods can be obtained by above-mentioned S401-S404
Ratio, then according to the relative broadcasting ratio with multiple 5th periods of multiple 4th periods, the second broadcasting ratio is determined, for example,
The relative average value with the broadcasting ratio of multiple 5th periods of multiple 4th periods can be defined as the second broadcasting ratio.
Below, by specific example, the method shown in Fig. 4 embodiments is described in detail.
Exemplary, it is assumed that the set of the first period includes 4 continuous periods, is designated as period period 1- 4, period respectively
1 is first period, and the period 4 is last period.Advertisement 1 has been launched in period period 1- 4.Assume again that in period 1-
The number difference that advertisement 1 and broadcasting advertisement 1 are launched in period 4 is as shown in table 1：
Table 1
First determine broadcasting ratio of the period 1 relative to the period 2：Because the period number being spaced between period 1 and period 2 is
0, therefore, n=0+2=2, therefore, period 1 are as follows relative to the broadcasting ratio of period 2：
Broadcasting ratio of the period 1 relative to the period 3 is determined again：Because the period number being spaced between period 1 and period 3 is
1, therefore, n=1+2=3, therefore, period 1 are as follows relative to the broadcasting ratio of period 3：
Broadcasting ratio of the period 1 relative to the period 4 is determined again：Because the period number being spaced between period 1 and period 3 is
3, therefore, n=3+2=4, therefore, period 1 are as follows relative to the broadcasting ratio of period 4：
In the embodiment shown in fig. 4, by being counted to obtain the second broadcasting ratio to substantial amounts of historical data, not only
Ensure the second accuracy for playing ratio, also cause the second broadcasting ratio to be applied to more advertisements and period.
On the basis of any one above-mentioned embodiment, optionally, it is determined that launching the target of the first advertisement in the first period
After injected volume, the dispensing place demand of the first advertisement can also be obtained and launch object-oriented requirementses, according to dispensing place demand, thrown
Object-oriented requirementses and target injected volume are put, it is determined that the terminal device by the first advertisement putting extremely.
For example, it can be to be thrown to a line city, be thrown to provincial capital etc. to launch place demand.Launching object-oriented requirementses can
Think to be thrown in the terminal device for having the family of child in family, family have terminal device of family of old man etc..
Certainly, in actual application, place demand and dispensing object-oriented requirementses can be launched according to being actually needed to set,
The embodiment of the present invention is not especially limited to this.
On the basis of any one above-mentioned embodiment, when receiving gray publicity orders, it usually needs according to reality
Whether border situation is estimated disclosure satisfy that gray demand, when being determined to meet gray demand, can just receive wide
Accuse order.
Optionally, the history start data in preset period of time can be obtained, are started shooting data and predictive algorithm according to history,
Obtain in the first period and estimate start number, start number and publicity orders demand are estimated according in the first period, it is determined that
The receivable publicity orders within the first period.
Optionally, it can include playing place demand in publicity orders demand, play period demand, broadcasting time demand
Deng.Certainly, in actual application, the content that include of publicity orders demand can be set according to being actually needed, the present invention
Embodiment is not especially limited to this.
Optionally, when judging whether to receive a publicity orders, according to received publicity orders first
Broadcasting time demand in period and start number is estimated in the first period, determine the remaining start time in the first period
Number, if remaining start number is less than the broadcasting time demand of the publicity orders, the publicity orders can not be received.
Optionally, after multiple gray publicity orders are had received that, if the want advertisement of multiple publicity orders
When clashing, advertisement putting can be carried out according to the priority of publicity orders.
For example, it is assumed that advertisement 1 is needed advertisement putting in the period 1 to a line city, advertisement 2 is also required to will be wide in the period 1
Announcement is thrown to a line city, and when in the period 1, the start quantity of estimating of the TV in a line city is less than the total of advertisement 1 and advertisement 2
During broadcasting time demand, it is assumed that the priority of advertisement 1 is high, then advertisement 1 preferentially is thrown into a line city in the period 1.
Fig. 5 is the structural representation one of startup advertisement delivery device provided in an embodiment of the present invention.Fig. 5 is referred to, the dress
The first determining module 11, the first acquisition module 12, the second acquisition module 13 and the second determining module 14 can be included by putting, wherein,
First determining module 11 is used for, according to the dispensing period demand of the first advertisement and total broadcasting demand, it is determined that
The broadcasting demand of first advertisement is played in the first period；
First acquisition module 12 is used for, and obtains first and plays ratio；Wherein, described first ratio is played as described
The ratio that the advertisement that first period launched plays in first period；
Second acquisition module 13 is used for, and obtains the advertisement launched in the second period, second period relative to institute
State the second broadcasting ratio of the first period；Wherein, second period is at least one company adjacent before first period
Continuous period, the second broadcasting ratio are the ratio that the advertisement launched in second period plays in first period；
Second determining module 14 is used for, according to it is described broadcasting demand, it is described first play ratio, it is described second when
The advertisement and described second launched in section play ratio, it is determined that the target that first advertisement is launched in first period is launched
Amount.
Startup advertisement delivery device provided in an embodiment of the present invention can perform the technical side shown in above method embodiment
Case, its realization principle and beneficial effect are similar, are no longer repeated herein.
In a kind of possible embodiment, second determining module 14 is specifically used for：
Whether the advertisement for judging to launch in second period includes first advertisement；
If so, ratio is then played according to the first injected volume and described second that first advertisement is launched in second period
Example, first playback volume of first advertisement for determining to launch in second period within first period, according to described
Demand, first playback volume and the first broadcasting ratio are played, determines the target injected volume；
If it is not, then playing ratio according to the broadcasting demand and described first, the target injected volume is determined.
In alternatively possible embodiment, first acquisition module 12 is specifically used for：
Obtain multiple 3rd periods launch the second advertisement multiple second injected volumes, before the 3rd period when
Second advertisement is not launched in section；
Obtain multiple second playback volumes that second advertisement is played within each the 3rd period；
According to multiple second injected volumes and multiple second playback volumes, broadcasting ratio corresponding to each the 3rd period is determined；
Ratio is played according to corresponding to each the 3rd period, determines the first broadcasting ratio.
In alternatively possible embodiment, second acquisition module 13 is specifically used for：
Obtain at least one 3rd injected volume that each period in gathering in the first period launches the 3rd advertisement, described the
The set of one period comprises at least the 4th period and the 5th period；
Obtain and play the 3rd playback volume of the 3rd advertisement in the 5th period；
According at least one 3rd injected volume and the 3rd playback volume, determine the 4th period relative to described
The broadcasting ratio of 5th period；
Broadcasting ratio according to the 4th period relative to the 5th period, obtain described second and play ratio；
Wherein, the 4th period is first period in first period set, and the 5th period is described the
Last period in the set of one period, do not launch the 3rd advertisement in the period before the 4th period, described the
The period number being spaced between five periods and the 4th period is equal to, and is spaced between first period and second period
Period number.
In alternatively possible embodiment, second acquisition module 13 is specifically used for：
Broadcasting ratio R of 4th period relative to the 5th period is determined according to equation below onen：
Wherein, the I1To launch the 3rd injected volume of the 3rd advertisement in the 4th period, the n is described the
The broadcasting period number being spaced between four broadcasting periods and the 5th broadcasting period adds 2, the OnFor the 3rd playback volume,
The IiTo launch the 3rd injected volume of the 3rd advertisement, the R in period i-1iFor the 4th period relative to it is described when
The second of section i-1 plays ratio, and the broadcasting period number being spaced between the period i-1 and the 4th period is i-1.
Fig. 6 is the structural representation two of startup advertisement delivery device provided in an embodiment of the present invention.In embodiment illustrated in fig. 5
On the basis of, Fig. 6 is referred to, described device also includes the 3rd acquisition module 15 and the 3rd determining module 16, wherein,
3rd acquisition module 15 is used for, and determines to launch described the in first period in second determining module
After the target injected volume of one advertisement, obtain the dispensing place demand of first advertisement and launch object-oriented requirementses；
3rd determining module 16 is used for, according to dispensing place demand, the dispensing object-oriented requirementses and the mesh
Injected volume is marked, it is determined that the terminal device by first advertisement putting extremely.
In alternatively possible embodiment, described device also includes the 4th acquisition module 17, the 5th acquisition module 18
With the 4th determining module 19, wherein,
4th acquisition module 17 is used for, and obtains the history start data in preset period of time,
5th acquisition module 18 is used for, and is started shooting data and predictive algorithm according to the history, when obtaining described first
Start number is estimated in section；
4th determining module 19 is used for, and start number and publicity orders need are estimated according in first period
Ask, it is determined that the receivable publicity orders within first period.
Startup advertisement delivery device provided in an embodiment of the present invention can perform the technical side shown in above method embodiment
Case, its realization principle and beneficial effect are similar, are no longer repeated herein.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above-mentioned each method embodiment can lead to
The related hardware of programmed instruction is crossed to complete.Foregoing program can be stored in a computer read/write memory medium.The journey
Sequence upon execution, execution the step of including above-mentioned each method embodiment；And foregoing storage medium includes：ROM, RAM, magnetic disc or
Person's CD etc. is various can be with the medium of store program codes.
Finally it should be noted that：Various embodiments above is only illustrating the technical scheme of the embodiment of the present invention, rather than to it
Limitation；Although the embodiment of the present invention is described in detail with reference to foregoing embodiments, one of ordinary skill in the art
It should be understood that：It can still modify to the technical scheme described in foregoing embodiments, either to which part or
All technical characteristic carries out equivalent substitution；And these modifications or replacement, the essence of appropriate technical solution is departed from this hair
The scope of bright embodiment scheme.
Claims (10)
- A kind of 1. startup advertisement put-on method, it is characterised in that including：According to the dispensing period demand of the first advertisement and total broadcasting demand, it is determined that playing first advertisement in the first period Play demand；Obtain first and play ratio；Wherein, described first to play ratio be the advertisement launched in first period described the The ratio that one period played；Obtain the advertisement launched in the second period, second period relative to first period the second broadcasting ratio；Its In, second period is at least one continuous period adjacent before first period, and the second broadcasting ratio is In the ratio that the advertisement that second period launches plays in first period；Broadcast according to the broadcasting demand, the first broadcasting ratio, the advertisement launched in second period and described second Ratio is put, it is determined that launching the target injected volume of first advertisement in first period.
- 2. according to the method for claim 1, it is characterised in that according to it is described broadcasting demand, it is described first play ratio, The advertisement and described second launched in second period play ratio, it is determined that launching first advertisement in first period Target injected volume, including：Whether the advertisement for judging to launch in second period includes first advertisement；If so, then according to the first injected volume and the second broadcasting ratio that first advertisement is launched in second period, First playback volume of first advertisement for determining to launch in second period within first period, according to the broadcasting Demand, first playback volume and described first play ratio, determine the target injected volume；If it is not, then playing ratio according to the broadcasting demand and described first, the target injected volume is determined.
- 3. method according to claim 1 or 2, it is characterised in that the acquisition first plays ratio, including：Obtain and launch multiple second injected volumes of the second advertisement in multiple 3rd periods, in the period before the 3rd period Second advertisement is not launched；Obtain multiple second playback volumes that second advertisement is played within each the 3rd period；According to multiple second injected volumes and multiple second playback volumes, determine to broadcast corresponding to each described 3rd period Put ratio；Ratio is played according to corresponding to each the 3rd period, determines the first broadcasting ratio.
- 4. method according to claim 1 or 2, it is characterised in that described to obtain second period relative to described the The second of one period plays ratio, including：At least one 3rd injected volume that each period in gathering in the first period launches the 3rd advertisement is obtained, when described first Duan Jihe comprises at least the 4th period and the 5th period；Obtain and play the 3rd playback volume of the 3rd advertisement in the 5th period；According at least one 3rd injected volume and the 3rd playback volume, determine the 4th period relative to the described 5th The broadcasting ratio of period；Broadcasting ratio according to the 4th period relative to the 5th period, obtain described second and play ratio；Wherein, the 4th period is first period in first period set, when the 5th period is described first Last period in Duan Jihe, the 3rd advertisement is not launched in the period before the 4th period, when the described 5th Between section and the 4th period period number that is spaced be equal to be spaced between first period and second period when Section number.
- 5. according to the method for claim 4, it is characterised in that according at least one 3rd injected volume and the described 3rd Playback volume, broadcasting ratio of the 4th period relative to the 5th period is determined, including：Broadcasting ratio R of 4th period relative to the 5th period is determined according to equation below onen：Wherein, the I1To launch the 3rd injected volume of the 3rd advertisement in the 4th period, the n broadcasts for the described 4th Put the broadcasting period number being spaced between period and the 5th broadcasting period and add 2, the OnIt is described for the 3rd playback volume IiTo launch the 3rd injected volume of the 3rd advertisement, the R in period i-1iIt it is the 4th period relative to the period i- The second of 1 plays ratio, and the broadcasting period number being spaced between the period i-1 and the 4th period is i-1.
- 6. method according to claim 1 or 2, it is characterised in that it is determined that it is wide to launch described first in first period After the target injected volume of announcement, in addition to：Obtain the dispensing place demand of first advertisement and launch object-oriented requirementses；According to the dispensing place demand, the dispensing object-oriented requirementses and target injected volume, it is determined that by first advertisement The terminal device being thrown to.
- 7. method according to claim 1 or 2, it is characterised in that methods described also includes：The history start data in preset period of time are obtained,According to history start data, predictive algorithm, obtain in first period and estimate start number；Start number, publicity orders demand are estimated according in first period, it is determined that can be received within first period Publicity orders.
- 8. a kind of startup advertisement delivery device, it is characterised in that obtained including the first determining module, the first acquisition module, second Module and the second determining module, wherein,First determining module is used for, according to the dispensing period demand of the first advertisement and total broadcasting demand, it is determined that first Period plays the broadcasting demand of first advertisement；First acquisition module is used for, and obtains first and plays ratio；Wherein, described first ratio is played as at described first The ratio that the advertisement that section is launched plays in first period；Second acquisition module is used for, and obtains the advertisement launched in the second period, second period relative to described first The second of period plays ratio；Wherein, second period be first period before it is adjacent at least one continuous when Section, the second broadcasting ratio are the ratio that the advertisement launched in second period plays in first period；Second determining module is used for, and is thrown according to broadcasting demand, the first broadcasting ratio, in second period The advertisement put and the second broadcasting ratio, it is determined that launching the target injected volume of first advertisement in first period.
- 9. device according to claim 8, it is characterised in that second determining module is specifically used for：Whether the advertisement for judging to launch in second period includes first advertisement；If so, then according to the first injected volume and the second broadcasting ratio that first advertisement is launched in second period, First playback volume of first advertisement for determining to launch in second period within first period, according to the broadcasting Demand, first playback volume and described first play ratio, determine the target injected volume；If it is not, then playing ratio according to the broadcasting demand and described first, the target injected volume is determined.
- 10. device according to claim 8 or claim 9, it is characterised in that first acquisition module is specifically used for：Obtain and launch multiple second injected volumes of the second advertisement in multiple 3rd periods, in the period before the 3rd period Second advertisement is not launched；Obtain multiple second playback volumes that second advertisement is played within each the 3rd period；According to multiple second injected volumes and multiple second playback volumes, determine to broadcast corresponding to each described 3rd period Put ratio；Ratio is played according to corresponding to each the 3rd period, determines the first broadcasting ratio.
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