CN105898398A - Advertisement play method and device, advertising method and device and advertisement system - Google Patents
Advertisement play method and device, advertising method and device and advertisement system Download PDFInfo
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- CN105898398A CN105898398A CN201510930487.8A CN201510930487A CN105898398A CN 105898398 A CN105898398 A CN 105898398A CN 201510930487 A CN201510930487 A CN 201510930487A CN 105898398 A CN105898398 A CN 105898398A
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- 238000004590 computer program Methods 0.000 description 5
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- 238000003780 insertion Methods 0.000 description 1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4333—Processing operations in response to a pause request
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
- H04N21/4345—Extraction or processing of SI, e.g. extracting service information from an MPEG stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses an advertisement play method and device, an advertising method and device and an advertisement system. The advertisement play method comprises that when advertisement data is received, whether advertisements in the advertisement data belong to advertisements of the time length accumulated type is determined, and if yes, timing is started when a video is started playing; and when the accumulated time length reaches a preset time length, the video is paused, and the advertisements of the time length accumulated type are played. According to the invention, when the advertisements of the time length accumulated type are played, time points when the advertisements appear are not fixed, and are only related to the accumulated time length that the user watches the video but not related to whether the user drags a progress bar; and thus, the user is prevented from skipping the advertisements of the time length accumulated type. The advertising frequency is obviously improved under the condition that the user experience is improved.
Description
Technical field
The present invention relates to advertisement play-back technology field, be specifically related to the methods, devices and systems of a kind of advertisement insertion.
Background technology
At present floating layer, the input mode of bumper advertisements are that countershaft, i.e. positive are played to the predetermined time and point out advertisement on time, such as, go out advertisement positive is played to the 10th minute when.
But, in the way of time shaft, throw in advertisement, underaction, for user, it is the best to experience.
Such as when being played to the 8th minute, if at this time user drags playback head, it is dragged to the 12nd minute, time point after i.e. 10 minutes, if i.e. user drags the playback head of player to after the time point that advertisement occurs, so bumper advertisements of this time shaft type is just directly skipped, and thus can reduce the number of times of the exposure of advertisement.
Additionally, existing player typically has memory playing function, when i.e. watching the 9th minute last time, close browser, when next time watches same positive, player then can be broadcast from the 9th minute, if having time shaft type bumper advertisements at the 10th minute, then the most and then the positive that user has the most only seen a minute sees time shaft type bumper advertisements.
Summary of the invention
Therefore, one of the technical problem to be solved in the present invention is to overcome advertisement of the prior art easily directly to be skipped by the way of dragging playback head by user so that the defect that the exposure frequency of advertisement reduces.
Another technical problem that the invention solves the problems that is to overcome advertisement broadcast mode underaction of the prior art, it is impossible to the accumulative reproduction time watching positive according to user decides whether advertisement.
To this end, technical scheme is as described below:
The invention provides a kind of advertisement broadcast method, for client, including:
Send advertisement data request signal；
Receive and parse through ad data, described ad data comprises one section of advertisement and the advertisement attributes information corresponding with this section of advertisement；
The advertisement of long type when judging whether the advertisement in described ad data is accumulative according to described advertisement attributes information, described accumulative time long type the advertisement attribute information to there being default duration；
If so, when positive commences play out, the clocking capability of timer is started；
When the accumulative duration of described timing reaches described default duration, suspend play described positive and commence play out described accumulative time long type advertisement.
Preferably, described method also includes:
When receiving user and suspending the command signal playing described positive, time out；
When receiving user and continuing the command signal playing described positive, continue timing.
Preferably, described method also includes:
When play described accumulative time long type advertisement time, continue play described positive, timer resets and restarts timing simultaneously；
Repeat described time out, continue timing and suspending play described positive and commence play out described accumulative time long type the step of advertisement, until playing described positive.
Preferably, described ad data is the XML format data in accordance with vast standard.
Present invention also offers a kind of advertisement placement method, for server, including:
When receiving the advertisement including one section of advertisement and uploading data, eject request user and select the selection window of advertisement attributes information, described advertisement attributes information at least includes adline；
When receiving the advertisement attributes information that user selects, set up described advertisement and upload the corresponding relation of data and described advertisement attributes information, and using them as a ad data association storage；
When receiving advertisement data request signal, send described ad data.
Present invention also offers a kind of advertisement play back device, for client, including:
Request unit, is used for sending advertisement data request signal；
Receive and resolution unit, be used for receiving and parsing through ad data, described ad data comprises one section of advertisement and the advertisement attributes information corresponding with this section of advertisement；
Judging unit, the advertisement of long type during for judging whether the advertisement in described ad data is to add up according to described advertisement attributes information, described accumulative time long type the advertisement attribute information to there being default duration；
Timing unit, if for the judged result of described judging unit for being time, and when positive commences play out, the clocking capability of startup timer；
Advertisement playing unit, for when the accumulative duration of described timing reaches described default duration, suspend play described positive and commence play out described accumulative time long type advertisement.
Preferably, described timing unit is additionally operable to the time out when receiving user and suspending the command signal playing described positive, when receiving continuation timing when user continues the command signal playing described positive.
Preferably, described device also includes:
Positive continue broadcast unit, for when play described accumulative time long type advertisement time, continue play described positive, timer resets and restarts timing simultaneously；
Cycling element, for repeat described time out, continue timing and suspending play described positive and commence play out described accumulative time long type the step of advertisement, until playing described positive.
Present invention also offers a kind of advertisement delivery device, for server, including:
Advertisement putting unit, for when receiving the advertisement including one section of advertisement and uploading data, ejects request user and selects the selection window of advertisement attributes information, at least include adline in described advertisement attributes information；
Memory element, for when receiving the advertisement attributes information that user selects, sets up described advertisement and uploads the corresponding relation of data and described advertisement attributes information, and using them as a ad data association storage；
Transmitting element, for when receiving advertisement data request signal, sends described ad data.
Present invention also offers a kind of client, including foregoing advertisement play back device.
Present invention also offers a kind of server, including foregoing advertisement delivery device.
Present invention also offers a kind of ad system, including foregoing client and server.Technical solution of the present invention, has the advantage that
Even if the positive play is dragged by program user, owing to advertisement broadcasting is unrelated with the time point that positive is play, and it is only relevant to the accumulative reproduction time that positive is play, therefore, it is possible to prevent advertisement directly to be skipped, thus in the case of improving Consumer's Experience, hence it is evident that improve the exposure frequency of advertisement.And, the accumulative reproduction time watching positive according to user decides whether advertisement, when only user's accumulated view time reaches the default time, just meeting pop-up advertisement, advertising display opportunity is dynamically, flexibly, it is to avoid in prior art, user only have viewed the problem that the shortest a period of time begins to play advertisement in some cases.
Accompanying drawing explanation
In order to be illustrated more clearly that the specific embodiment of the invention or technical scheme of the prior art, the accompanying drawing used required in detailed description of the invention or description of the prior art will be briefly described below, apparently, accompanying drawing in describing below is some embodiments of the present invention, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 shows the flow chart of the advertisement broadcast method of the embodiment of the present invention 1；
Fig. 2 shows the flow chart of the advertisement broadcast method of a preferred implementation of the embodiment of the present invention 1；
Fig. 3 shows the flow chart of the advertisement placement method of the embodiment of the present invention 2；
Fig. 4 shows the schematic diagram of the advertisement play back device of the embodiment of the present invention 3；
Fig. 5 shows the schematic diagram of the advertisement delivery device of the embodiment of the present invention 4；
Fig. 6 shows the schematic diagram of the ad system of the embodiment of the present invention 7.
Detailed description of the invention
Below in conjunction with accompanying drawing, technical scheme is clearly and completely described, it is clear that described embodiment is a part of embodiment of the present invention rather than whole embodiments.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art are obtained under not making creative work premise, broadly fall into the scope of protection of the invention.
Just can be combined with each other as long as technical characteristic involved in invention described below difference embodiment does not constitutes conflict each other.
Embodiment 1
Present embodiments providing a kind of advertisement broadcast method, the method is applied to client, as it is shown in figure 1, comprise the steps:
S1. advertisement data request signal is sent.Specifically, client can send advertisement data request signal to server.
S2. receive and parse through ad data, described ad data comprises one section of advertisement and the advertisement attributes information corresponding with this section of advertisement.When server receives the advertisement data request signal that client sends, sending ad data to client, ad data can be XML format, in accordance with VAST standard.Client receives and parses through ad data, comprises one section of advertisement and the advertisement attributes information corresponding with this section of advertisement in a ad data, and advertisement attributes information includes adline and positive accumulative viewing duration etc., adline such as floating layer or paster.
The advertisement of long type when S3. judging whether the advertisement in described ad data is accumulative according to described advertisement attributes information, described accumulative time long type the advertisement attribute information to there being default duration.The most then enter step S4.Specifically, client judges the advertisement of long type when whether the advertisement in ad data is accumulative, because the ad data received is it is also possible that the bumper advertisements of time shaft type, and only when the adline in ad data is accumulative, the advertisement of long type just performs the step that the present embodiment is follow-up, so-called accumulative time long type advertisement refer to its attribute information to there being default duration, this duration preset defines user and watches the accumulative duration (i.e. the accumulative playing duration of positive) of positive, has crossed this duration and has begun to play advertisement.Such as, one section accumulative time long type the attribute of duration preset corresponding to advertisement be 20 minutes, this means that system should start to intercut this section of advertisement when the accumulative duration (i.e. the accumulative playing duration of positive) that user watches positive reaches 20 minutes.
S4., when positive commences play out, the clocking capability of timer is started.
S5. when the accumulative duration of described timing reaches described default duration, suspend play described positive and commence play out described accumulative time long type advertisement.
S6: when play described accumulative time long type advertisement time, continue play described positive, timer resets and restarts timing simultaneously.
S7: judge whether to play positive, if it is, perform step S8, if it is not, then return step S5.
S8. stop play positive and described accumulative time long type advertisement.
User watches video, not necessarily commenced play out from the 0th second, and be likely to be the time point from watching last time and then broadcast, so, the advertisement of long type time accumulative, the time point that advertisement occurs is not fixed, and with user drags playback head to have no relations, the advertisement of long type time accumulative, the accumulative duration that positive is only watched in the appearance of advertisement with user is relevant, as long as the accumulative duration of viewing positive reaches the default time just goes out advertisement, the most there is not the situation of the advertisement of long type when user skips accumulative, so can be in the case of improving Consumer's Experience, significantly improve the exposure frequency of advertisement.
As a preferred implementation of the present embodiment, as in figure 2 it is shown, the advertisement broadcast method of the present embodiment can also include between step S4 and step S5:
S9. when receiving user and suspending the command signal playing described positive, time out.
S10., when receiving user and continuing the command signal playing described positive, timing is continued.
In this preferred implementation, aforesaid step S1-S6, S8 are constant, and step S7 is replaced by: judge whether to play positive, if it is, perform step S8, if it is not, then return step S9.
So watch the accumulative reproduction time of positive according to user to decide whether advertisement, positive is play and is started timing, when user needs to suspend viewing positive when, timing is also simultaneously by temporarily, when only user's accumulated view time reaches the default time, just can go out advertisement, advertising display opportunity is dynamically, flexibly, it is to avoid in prior art, user only have viewed the problem that the shortest a period of time begins to play advertisement in some cases.
Embodiment 2
Present embodiments provide a kind of advertisement placement method, for server, as it is shown on figure 3, comprise the steps:
S11., when receiving the advertisement including one section of advertisement and uploading data, eject request user and select the selection window of advertisement attributes information, described advertisement attributes information at least includes adline.nullInput personnel throw in advertisement in the server，At this moment server can receive and include the advertisement of one section of advertisement and upload data，When receiving this and uploading data，Server can eject request user and select the selection window of advertisement attributes information，Allow input personnel selection that the advertisement attributes information of uploaded ad data is set，Advertisement attributes information includes adline etc.，Adline such as floating layer、Paster、Or the advertisement etc. of long type time accumulative，The advertisement of long type when if user selects accumulative，Then need to arrange further the positive accumulative viewing duration (i.e. positive adds up playing duration) of correspondence，Such as，When user setup one section is accumulative, the attribute of the duration preset that the advertisement of long type is corresponding is 20 minutes，This means that when the accumulative duration (i.e. the accumulative playing duration of positive) that user watches positive reaches 20 minutes，System should start to intercut this section of advertisement；If user selects the advertisement of time shaft type, then need to arrange further the advertisement play time of correspondence, such as, the advertisement play time that the advertisement of user setup a period of time axle type is corresponding is 10 minutes, this means that when positive is played to the 10th minute, system will start to break for commercialsy, and these broadly fall into the content of advertisement attributes information.
S12., when receiving the advertisement attributes information that user selects, set up advertisement and upload the corresponding relation of data and described advertisement attributes information, and using them as a ad data association storage.When throwing in personnel selection and setting advertisement attributes information, the ad data that input personnel can just have been uploaded by server and the advertisement attributes information arranged selected by him set up corresponding relation, they are associated and store in memory as a ad data.
S13., when receiving advertisement data request signal, described ad data is sent.When server receives the advertisement data request signal from client, it will send above-mentioned storage ad data in memory to client.
The advertisement placement method provided according to the present embodiment, user with unrestricted choice adline, and can select the information such as advertisement play time or positive accumulative viewing duration according to adline, throw in mode simple.
Embodiment 3
Present embodiments provide a kind of advertisement play back device, for client, as shown in Figure 4, including:
Request unit 11, is used for sending advertisement data request signal；
Receive and resolution unit 12, be used for receiving and parsing through ad data, ad data comprises one section of advertisement and the advertisement attributes information corresponding with this section of advertisement；
Judging unit 13, the advertisement of long type, the advertisement of the long type attribute information to there being default duration when adding up during for judging whether the advertisement in described ad data is accumulative according to described advertisement attributes information；
Timing unit 14, if for the judged result of judging unit 13 for being time, and when positive commences play out, the clocking capability of startup timer；
Advertisement playing unit 15, for when the accumulative duration of timing reaches default duration, suspends the advertisement of long type when playing described positive and commence play out accumulative；
Positive continues broadcast unit 16, when the advertisement of the long type when playing accumulative, continues to play described positive, and timer resets and restarts timing simultaneously；
Cycling element 17, the step of the advertisement of long type during for repeating described time out, continuing timing and suspend the described positive of broadcasting and commence play out accumulative, until playing positive.
The further specific descriptions of above-mentioned unit are same as in Example 1, do not repeat them here.The advertisement play back device provided according to the present embodiment, owing to user watches video, not necessarily commenced play out from the 0th second, and be likely to be the time point from watching last time and then broadcast, so, the advertisement of long type time accumulative, the time point that advertisement occurs is not fixed, and with user drags playback head to have no relations, the advertisement of long type time accumulative, the accumulative duration that positive is only watched in the appearance of advertisement with user is relevant, as long as the accumulative duration of viewing positive reaches the default time just goes out advertisement, the most there is not the situation of the advertisement of long type when user skips accumulative, so can be in the case of improving Consumer's Experience, significantly improve the exposure frequency of advertisement.
A preferred implementation as the present embodiment, described timing unit 14 in the advertisement play back device of the present embodiment is additionally operable to the time out when receiving user and suspending the command signal playing described positive, when receiving continuation timing when user continues the command signal playing described positive.
So, the accumulative reproduction time watching positive according to user decides whether advertisement, positive is play and is started timing, positive suspends, timing also suspends, and when only user's accumulated view time reaches the default time, just can go out advertisement, advertising display opportunity is dynamically, flexibly, it is to avoid in prior art, user only have viewed the problem that the shortest a period of time begins to play advertisement in some cases.
Embodiment 4
Present embodiments provide a kind of advertisement delivery device, for server, as it is shown in figure 5, include:
Advertisement putting unit 21, for when receiving the advertisement including one section of advertisement and uploading data, ejects request user and selects the selection window of advertisement attributes information, at least include adline in described advertisement attributes information；
Memory element 22, for when receiving the advertisement attributes information that user selects, sets up described advertisement and uploads the corresponding relation of data and described advertisement attributes information, and using them as a ad data association storage；
Transmitting element 23, for when receiving advertisement data request signal, sends described ad data.
The further specific descriptions of above-mentioned unit are same as in Example 2, do not repeat them here.Advertisement delivery device according to embodiments of the present invention, user can throw in mode simple with unrestricted choice adline and positive accumulative viewing duration.
Embodiment 5
The present embodiment provides a kind of client 31, including the advertisement play back device provided such as embodiment 3.The further specific descriptions of above-mentioned advertisement play back device are identical with aforesaid embodiment 1, do not repeat them here.The client provided according to the present embodiment, owing to user watches video, not necessarily commenced play out from the 0th second, and be likely to be the time point from watching last time and then broadcast, so, the advertisement of long type time accumulative, the time point that advertisement occurs is not fixed, and with user drags playback head to have no relations, the advertisement of long type time accumulative, the accumulative duration that positive is only watched in the appearance of advertisement with user is relevant, as long as the accumulative duration of viewing positive reaches the default time just goes out advertisement, the most there is not the situation of the advertisement of long type when user skips accumulative, so can be in the case of improving Consumer's Experience, significantly improve the exposure frequency of advertisement.And, the accumulative reproduction time that advertisement play back device therein watches positive according to user decides whether advertisement, positive is play and is started timing, positive suspends, timing also suspends, and when only user's accumulated view time reaches the default time, just can go out advertisement, advertising display opportunity is dynamically, flexibly, it is to avoid in prior art, user only have viewed the problem that the shortest a period of time begins to play advertisement in some cases.
Embodiment 6
The present embodiment provides a kind of server 32, and it includes the advertisement delivery device provided such as embodiment 4.The further specific descriptions of above-mentioned advertisement delivery device are identical with aforesaid embodiment 2, do not repeat them here.The server provided according to the present embodiment, advertisement delivery device therein makes user can throw in mode simple with unrestricted choice adline and positive accumulative viewing duration.
Embodiment 7
The present embodiment provides a kind of ad system, and as shown in Figure 6, it includes the client 31 provided such as embodiment 5 and the server 32 provided such as embodiment 6.Wherein the further specific descriptions of each device are identical with aforesaid embodiment 1,2, do not repeat them here.The ad system provided according to the present embodiment, for client therein, owing to user watches video, not necessarily commenced play out from the 0th second, and be likely to be the time point from watching last time and then broadcast, so, the advertisement of long type time accumulative, the time point that advertisement occurs is not fixed, and with user drags playback head to have no relations, the advertisement of long type time accumulative, the accumulative duration that positive is only watched in the appearance of advertisement with user is relevant, as long as the accumulative duration of viewing positive reaches the default time just goes out advertisement, the most there is not the situation of the advertisement of long type when user skips accumulative, so can be in the case of improving Consumer's Experience, significantly improve the exposure frequency of advertisement.In addition, client can be watched the accumulative reproduction time of positive according to user and be decided whether advertisement, positive is play and is started timing, positive suspends, timing also suspends, and when only user's accumulated view time reaches the default time, just can go out advertisement, advertising display opportunity is dynamically, flexibly, it is to avoid in prior art, user only have viewed the problem that the shortest a period of time begins to play advertisement in some cases.Server therein can make user can throw in mode simple with unrestricted choice adline and positive accumulative viewing duration.
The present invention is to describe with reference to method, equipment (system) and the flow chart of computer program according to embodiments of the present invention and/or block diagram, it should be understood that can be by the flow process in each flow process in computer program instructions flowchart and/or block diagram and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer program instructions can be provided to produce a machine to the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device so that the instruction performed by the processor of computer or other programmable data processing device is produced for realizing the device of function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions may be alternatively stored in and can guide in the computer-readable memory that computer or other programmable data processing device work in a specific way, the instruction making to be stored in this computer-readable memory produces the manufacture including command device, and this command device realizes the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make to perform sequence of operations step on computer or other programmable devices to produce computer implemented process, thus the instruction performed on computer or other programmable devices provides the step of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame for realization.
Although being described in conjunction with the accompanying embodiments of the present invention, but those skilled in the art can various modification can be adapted without departing from the spirit and scope of the present invention and modification, within the scope of such amendment and modification each fall within and be defined by the appended claims.
Claims (12)
1. an advertisement broadcast method, for client, it is characterised in that including:
Send advertisement data request signal；
Receive and parse through ad data, described ad data comprises one section of advertisement and with this section of advertisement
Corresponding advertisement attributes information；
Judge whether the advertisement in described ad data is accumulative duration class according to described advertisement attributes information
The advertisement of type, described accumulative time long type the advertisement attribute information to there being default duration；
If so, when positive commences play out, the clocking capability of timer is started；
When the accumulative duration of described timing reaches described default duration, suspend and play described positive also
Commence play out described accumulative time long type advertisement.
Method the most according to claim 1, it is characterised in that also include:
When receiving user and suspending the command signal playing described positive, time out；
When receiving user and continuing the command signal playing described positive, continue timing.
Method the most according to claim 2, it is characterised in that also include:
When play described accumulative time long type advertisement time, continue play described positive, simultaneously timing
Device resets and restarts timing；
Repeat described time out, continue timing and suspend the described positive of broadcasting and commence play out
Described accumulative time long type the step of advertisement, until playing described positive.
Method the most according to claim 1, it is characterised in that described ad data is in accordance with vast
The XML format data of standard.
5. an advertisement placement method, for server, it is characterised in that including:
When receiving the advertisement including one section of advertisement and uploading data, eject request user and select advertisement
The selection window of attribute information, at least includes adline in described advertisement attributes information；
When receiving the advertisement attributes information that user selects, set up described advertisement and upload data with described
The corresponding relation of advertisement attributes information, and using them as a ad data association storage；
When receiving advertisement data request signal, send described ad data.
6. an advertisement play back device, for client, it is characterised in that including:
Request unit, is used for sending advertisement data request signal；
Receive and resolution unit, be used for receiving and parsing through ad data, described ad data comprises one
Section advertisement and the advertisement attributes information corresponding with this section of advertisement；
According to described advertisement attributes information, judging unit, for judging that the advertisement in described ad data is
No for the advertisement of long type time accumulative, described accumulative time long type advertisement to there being default duration
Attribute information；
Timing unit, if for the judged result of described judging unit for being time, and work as positive and start to broadcast
When putting, start the clocking capability of timer；
Advertisement playing unit, for when the accumulative duration of described timing reaches described default duration,
Suspend play described positive and commence play out described accumulative time long type advertisement.
Device the most according to claim 6, it is characterised in that described timing unit is additionally operable to work as
Receive time out when user suspends the command signal playing described positive, continue when receiving user
Timing is continued when playing the command signal of described positive.
8. according to the device described in claim 6 or 7, it is characterised in that also include:
Positive continue broadcast unit, for when play described accumulative time long type advertisement time, continue
Playing described positive, timer resets and restarts timing simultaneously；
Cycling element, is used for repeating described time out, continuing timing and suspend described in broadcasting
Positive and commence play out described accumulative time long type the step of advertisement, until playing described positive.
9. an advertisement delivery device, for server, it is characterised in that including:
Advertisement putting unit, is used for when receiving the advertisement including one section of advertisement and uploading data, bullet
Go out to ask user to select the selection window of advertisement attributes information, described advertisement attributes information at least includes
Adline；
Memory element, for when receiving the advertisement attributes information that user selects, setting up described advertisement
Upload the corresponding relation of data and described advertisement attributes information, and they are closed as a ad data
Connection storage；
Transmitting element, for when receiving advertisement data request signal, sends described ad data.
10. a client, it is characterised in that include that the advertisement as described in claim 6-8 is play
Device.
11. 1 kinds of servers, it is characterised in that include that advertisement putting as claimed in claim 9 fills
Put.
12. 1 kinds of ad systems, including client as claimed in claim 10 with such as claim 11
Described server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510930487.8A CN105898398A (en) | 2015-12-15 | 2015-12-15 | Advertisement play method and device, advertising method and device and advertisement system |
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| CN201510930487.8A CN105898398A (en) | 2015-12-15 | 2015-12-15 | Advertisement play method and device, advertising method and device and advertisement system |
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| CN105898398A true CN105898398A (en) | 2016-08-24 |
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| CN201510930487.8A Pending CN105898398A (en) | 2015-12-15 | 2015-12-15 | Advertisement play method and device, advertising method and device and advertisement system |
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| CN109754288A (en) * | 2019-01-10 | 2019-05-14 | 深圳市沃特沃德股份有限公司 | Advertisement page playback method, device, storage medium and computer equipment |
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