CN109101162B - Method and device for displaying advertisement by reader - Google Patents
Method and device for displaying advertisement by reader Download PDFInfo
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- CN109101162B CN109101162B CN201710471130.7A CN201710471130A CN109101162B CN 109101162 B CN109101162 B CN 109101162B CN 201710471130 A CN201710471130 A CN 201710471130A CN 109101162 B CN109101162 B CN 109101162B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
The application provides a method and a device for displaying advertisements by a reader, wherein a page turning instruction is detected, the page turning operation is performed in response to the page turning instruction and meets a first preset condition, the response to the page turning operation is suspended, advertisement information is displayed in a preset area on the back of a turned page surface, and after the advertisement information is displayed in a second preset time period, the response to the page turning instruction is continued to complete the page turning operation.
Description
Technical Field
The present application relates to electronic device technologies, and in particular, to a method and an apparatus for displaying an advertisement by a reader.
Background
In mobile internet products, it is a common way to increase the revenue of mobile internet products through advertisements.
The reader as a mobile internet product also increases revenue through advertisements, and in the prior art, an advertisement space in the width direction is usually suspended at the bottom or the top of the reader for displaying advertisements.
However, with the method in the prior art, the advertisement is always displayed in the advertisement space during the reading process of the user, which affects the reading experience of the user.
Disclosure of Invention
The application provides a method and a device for displaying advertisements by a reader, so as to improve reading experience of a user.
In a first aspect, the present application provides a method for displaying an advertisement by a reader, including:
detecting a page turning instruction, responding to the page turning instruction to perform page turning operation and meeting a first preset condition;
pausing the response of the page turning operation, and displaying advertisement information in a preset area on the back of the page-turned surface;
and after the advertisement information is displayed for a second preset time period, continuing responding to the page turning instruction to complete the page turning operation.
Optionally, the suspending, in response to the page turning operation, before displaying the advertisement information in a preset area on the back of the page-turned surface, further includes:
and determining the turned page as a preset page.
Optionally, the suspending, in response to the page turning operation, before displaying the advertisement information in a preset area on the back of the page-turned surface, further includes:
and obtaining the advertisement information from a server side.
Optionally, the advertisement information further includes a detail page link;
the method further comprises the following steps:
and receiving a click instruction of the detail page link, and displaying the detail page corresponding to the detail page link.
Optionally, the first preset condition is that a back display area of the turned page is greater than or equal to a preset size; or the page turning operation time is more than or equal to a first preset time period.
Optionally, the preset page is a last page of each chapter.
In a second aspect, the present application provides an apparatus for displaying an advertisement by a reader, comprising:
the processing module is used for detecting a page turning instruction and responding to the page turning instruction to carry out page turning operation so as to meet a first preset condition;
the display module is used for pausing the response of the page turning operation and displaying the advertisement information in a preset area on the back of the page-turned surface;
and the processing module is further used for continuously responding to the page turning instruction to complete the page turning operation after the advertisement information is displayed for a second preset time period.
Optionally, the processing module is further configured to determine that the paged surface is a preset page.
Optionally, the processing module is further configured to obtain the advertisement information from a server.
Optionally, the advertisement information further includes a detail page link;
the display module is further used for receiving a click instruction of the detail page link and displaying the detail page corresponding to the detail page link.
Optionally, the first preset condition is that a back display area of the turned page is greater than or equal to a preset size; or the page turning operation time is more than or equal to a first preset time period.
Optionally, the preset page is a last page of each chapter.
According to the method and the device for displaying the advertisement by the reader, the page turning instruction is responded, the page turning operation meets the first preset condition, the response page turning operation is suspended, the advertisement information is displayed in the preset area on the back of the page-turned surface, after the advertisement information is displayed in the second preset time period, the response page turning instruction is continuously responded, the page turning operation is completed, namely, the advertisement information is displayed in the preset area on the back of the page-turned surface in the page turning process, so that the influence on reading of a user is reduced, and the reading experience of the user is improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without inventive exercise.
FIG. 1 is a schematic flowchart illustrating a first embodiment of a method for displaying an advertisement by a reader according to the present application;
FIG. 2 is a schematic diagram of a page turning operation of the present application;
FIG. 3 is another schematic diagram of a page turning operation of the present application;
FIG. 4 is a further illustration of a page turning operation of the present application;
FIG. 5 is a schematic illustration of the present application showing an advertisement;
FIG. 6 is another schematic illustration of the present application showing an advertisement;
FIG. 7 is a flowchart illustrating a second embodiment of a method for displaying an advertisement by a reader according to the present application;
FIG. 8 is a flowchart illustrating a third embodiment of a method for displaying an advertisement by a reader according to the present application;
FIG. 9 is a flowchart illustrating a fourth embodiment of a method for displaying an advertisement by a reader according to the present application;
FIG. 10 is a schematic view of an advertisement message display according to the present application;
FIG. 11 is a schematic structural diagram of an embodiment of an apparatus for displaying an advertisement by a reader according to the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims of the present application and in the above-described drawings (if any) are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are, for example, capable of operation in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
According to the page turning method and the page turning device, the advertisement information is displayed in the preset area on the back of the page turned face in the page turning process, so that the influence on reading of a user is reduced, and the reading experience of the user is improved.
The technical solution of the present application will be described in detail below with specific examples. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments.
Fig. 1 is a schematic flow chart of a first embodiment of a method for displaying an advertisement by a reader according to the present application, where the method of the present embodiment is as follows:
s101: and detecting a page turning instruction, and responding to the page turning instruction to perform page turning operation to meet a first preset condition.
Implementations of triggering the page flip instruction include, but are not limited to, the following:
one possible implementation manner is as follows: when the user finishes reading the content of one page, the page is turned by sliding the user's finger on the screen, for example: turning pages from right to left in a sliding manner, as shown in fig. 2, fig. 2 is a schematic diagram of a page turning operation of the present application; sliding the page turning from bottom to top, as shown in fig. 3, fig. 3 is another schematic diagram of the page turning operation of the present application; and (3) sliding the page turning from the lower right to the upper left, as shown in fig. 4, and fig. 4 is another schematic diagram of the page turning operation of the present application.
Another possible implementation is: automatic page turning, that is, after each page displays a fixed duration, a page turning instruction is triggered to perform a page turning operation, for example: and triggering a page turning instruction every 5 minutes to perform page turning operation.
The first preset condition can be that the back display area of the page-turned surface is larger than or equal to a preset size; or the page turning operation time is more than or equal to a first preset time period. The present application is not limited thereto.
The first preset condition is that the back display area of the page to be turned is greater than or equal to a preset size, and the preset size may be fixed, for example, 1/3 where the preset size is the page size; the preset size can also be dynamically determined according to the content of the advertisement information to be displayed, and the preset size is larger when the content of the advertisement information is more, and the preset size is smaller when the content of the advertisement information is less, so that the application is not limited.
The first preset condition may also be that the page turning operation time is greater than or equal to a first preset time period. For example: the time required for responding to the whole page turning operation is 6 seconds, the first preset time may be 3 seconds, and at 3 seconds, the back side of the turned page 1/2 is displayed, which is not limited in this application.
S103: and pausing the response of the page turning operation, and displaying the advertisement information in a preset area on the back of the page-turned surface.
The preset area may be a part or all of the back surface of the page-turned surface, which is not limited in this application. As shown in fig. 5 and fig. 6, fig. 5 is a schematic diagram of the present application showing an advertisement, and fig. 6 is another schematic diagram of the present application showing an advertisement.
S105: and after the advertisement information is displayed for a second preset time period, continuing responding to the page turning instruction to complete the page turning operation.
The second preset time period may be set according to the number of advertisement messages, for example, by combining the average reading speed of the user: if the advertisement information is more, the second preset time period is longer, and if the advertisement information is less, the second preset time period is shorter. The second preset time period may also be based on a display of the time purchased by the advertiser, such as: the advertisement display time purchased by the advertiser a is 10 seconds, and 10 seconds are displayed, and the advertisement display time purchased by the advertiser B is 5 seconds, and 5 seconds are displayed. The second preset time period is not limited in the present application.
And after the advertisement information is displayed for the second preset time period, continuing responding to the page turning instruction to complete the page turning operation.
In this embodiment, by detecting the page turning instruction, responding to the page turning instruction to perform the page turning operation to meet the first preset condition, pausing the response to the page turning operation, displaying the advertisement information in the preset area on the back of the page-turned surface, and after the advertisement information displays the second preset time period, continuing responding to the page turning instruction to complete the page turning operation, that is, by displaying the advertisement information in the preset area on the back of the page-turned surface in the page turning process, the influence on reading of a user is reduced, and the reading experience of the user is improved.
Fig. 7 is a schematic flowchart of a second method embodiment of displaying an advertisement by a reader according to the present application, and fig. 7 is based on the method embodiment shown in fig. 1, and before S103, further may include:
s102 a: and determining the turned page as a preset page.
The preset page may be the last page of each chapter, or may be a specific page number, for example: the page 10, page 20, page … …, page 100, etc. the present application is not limited, and may be set according to the reading habit of the user, for example, after the user usually reads several pages, the user needs to adjust the reading content of the user through the advertisement content, so as to increase the interest of the user in reading.
According to the embodiment, the advertisement information is displayed on the preset page, so that the interference on the reading continuity of the user is avoided, and the interest of the user in reading is increased.
Fig. 8 is a schematic flowchart of a third method embodiment of displaying an advertisement by a reader in the present application, and fig. 8 is based on the method embodiment shown in fig. 1 or fig. 7, and before S103, further, may further include:
s102 b: and obtaining the advertisement information from the server side.
The execution order of S102b and S101 is not limited. The execution order of S102b and S102a is also not limited.
The server manages the advertisement information in a unified way, so that the storage space of the reader is saved. When a user opens the reader or turns pages, the advertisement information is obtained from the server, and the advertisement information is uniformly managed and distributed by the server.
According to the embodiment, the advertisement information is acquired online from the server, the reader is not required to store the advertisement information in advance, the storage space of the reader is saved, the server manages and distributes the advertisement information, the load of the reader is reduced, and the advertisement display efficiency is improved.
Fig. 9 is a schematic flowchart of a fourth embodiment of a method for displaying an advertisement by a reader in the present application, and fig. 9 is a flowchart of any one of the embodiments shown in fig. 1, fig. 7, or fig. 8, further, the advertisement information further includes a detail page link. The method further comprises the following steps:
s104: and receiving a click instruction of the detail page link, and displaying the detail page corresponding to the detail page link.
A detail page link may be set in the displayed advertisement information, as shown in fig. 10, fig. 10 is another schematic diagram of the advertisement information display of the present application, and when a click instruction of a user is received, a detail page corresponding to the detail page link is displayed. And the display time of the detail page is used as a part of the display time of the advertisement information, and after a second preset time period is displayed, the page turning operation is continuously completed in response to the page turning instruction. The detail page display time may also be set individually, for example: and setting the display time as a third preset time period, and returning to the previous page after the detail page displays the third preset time period.
In this embodiment, the detail page link is set in the displayed advertisement information, and the detail page corresponding to the detail page link is displayed by receiving a click instruction of the detail page link. So that the user can obtain more detailed advertisement information according to the requirement, and the user experience is further improved.
Fig. 11 is a schematic structural diagram of an embodiment of an apparatus for displaying an advertisement by a reader according to the present application, where the apparatus of the present embodiment includes a processing module 1101 and a display module 1102, where the processing module 1101 is configured to detect a page-turning instruction, and perform a page-turning operation in response to the page-turning instruction, where the page-turning operation satisfies a first preset condition; the display module 1102 is configured to suspend responding to the page turning operation, and display advertisement information in a preset area on the back of the page-turned surface; the processing module 1101 is further configured to continue to respond to the page turning instruction to complete a page turning operation after the advertisement information is displayed for a second preset time period.
The first preset condition is that a back display area of the turned page is larger than or equal to a preset size; or the page turning operation time is more than or equal to a first preset time period.
The apparatus of this embodiment may be correspondingly used to implement the technical solution of the method embodiment shown in fig. 1, and the implementation principle and the technical effect are similar, which are not described herein again.
In fig. 11, optionally, the processing module 1101 is further configured to determine that the paged surface is a preset page.
And the preset page is the last page of each chapter.
The apparatus of this embodiment may be correspondingly used to implement the technical solution of the method embodiment shown in fig. 7, and the implementation principle and the technical effect are similar, which are not described herein again.
In fig. 11, optionally, the processing module 1101 is further configured to obtain the advertisement information from a server.
The apparatus of this embodiment may be correspondingly used to implement the technical solution of the method embodiment shown in fig. 8, and the implementation principle and the technical effect are similar, which are not described herein again.
In fig. 11, optionally, a detail page link is further included in the advertisement information;
the display module 1102 is further configured to receive a click instruction of the detail page link, and display the detail page corresponding to the detail page link.
The apparatus of this embodiment may be correspondingly used to implement the technical solution of the method embodiment shown in fig. 9, and the implementation principle and the technical effect are similar, which are not described herein again.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.
Claims (10)
1. A method for displaying advertisements by a reader, comprising:
detecting a page turning instruction, responding to the page turning instruction to perform page turning operation and meeting a first preset condition;
pausing the response of the page turning operation, and displaying advertisement information in a preset area on the back of the page-turned surface, wherein the preset area is a part or all of the area on the back of the page-turned surface;
after the advertisement information is displayed for a second preset time period, continuing responding to the page turning instruction to complete page turning operation;
the first preset condition is that the back display area of the turned page is larger than or equal to a preset size; or the page turning operation time is more than or equal to a first preset time period.
2. The method according to claim 1, wherein the suspending, in response to the page-turning operation, before displaying the advertisement information in a preset area on the back side of the page-turned side, further comprises:
and determining the turned page as a preset page.
3. The method according to claim 2, wherein the suspending, in response to the page-turning operation, before displaying the advertisement information in a preset area on the back side of the page-turned side, further comprises:
and obtaining the advertisement information from a server side.
4. The method according to any one of claims 1 to 3, wherein a detail page link is further included in the advertisement information;
the method further comprises the following steps:
and receiving a click instruction of the detail page link, and displaying the detail page corresponding to the detail page link.
5. The method according to claim 2, wherein the preset page is a last page of each chapter.
6. An apparatus for displaying an advertisement by a reader, comprising:
the processing module is used for detecting a page turning instruction and responding to the page turning instruction to carry out page turning operation so as to meet a first preset condition;
the display module is used for pausing the page turning operation and displaying the advertisement information in a preset area on the back of the page-turned surface, wherein the preset area is a part or all of the area on the back of the page-turned surface;
the processing module is further used for continuing responding to the page turning instruction to complete page turning operation after the advertisement information is displayed for a second preset time period;
the first preset condition is that the back display area of the turned page is larger than or equal to a preset size; or the page turning operation time is more than or equal to a first preset time period.
7. The apparatus of claim 6, wherein the processing module is further configured to determine that the paged surface is a default page.
8. The apparatus of claim 7, wherein the processing module is further configured to obtain the advertisement information from a server.
9. The apparatus according to any one of claims 6-8, wherein the advertisement information further comprises a detail page link;
the display module is further used for receiving a click instruction of the detail page link and displaying the detail page corresponding to the detail page link.
10. The apparatus of claim 7, wherein the preset page is a last page of each chapter.
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| CN201710471130.7A CN109101162B (en) | 2017-06-20 | 2017-06-20 | Method and device for displaying advertisement by reader |
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| CN201710471130.7A CN109101162B (en) | 2017-06-20 | 2017-06-20 | Method and device for displaying advertisement by reader |
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| CN109101162A CN109101162A (en) | 2018-12-28 |
| CN109101162B true CN109101162B (en) | 2020-07-24 |
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Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109858962B (en) * | 2019-01-23 | 2023-04-07 | 掌阅科技股份有限公司 | Advertisement display method based on electronic book and electronic equipment |
| CN110007831B (en) * | 2019-03-29 | 2021-01-29 | 珠海豹好玩科技有限公司 | Page turning control method and device and terminal equipment |
| CN113741773A (en) * | 2021-09-08 | 2021-12-03 | 北京字节跳动网络技术有限公司 | Information display method, device, equipment and medium |
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