CN103686249A - Method, system and related device for video playing - Google Patents

Method, system and related device for video playing Download PDF

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Publication number
CN103686249A
CN103686249A CN201310676336.5A CN201310676336A CN103686249A CN 103686249 A CN103686249 A CN 103686249A CN 201310676336 A CN201310676336 A CN 201310676336A CN 103686249 A CN103686249 A CN 103686249A
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CN
China
Prior art keywords
described
advertisement
video data
positive
playback terminal
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CN201310676336.5A
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Chinese (zh)
Inventor
黄颖
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深圳市龙视传媒有限公司
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Priority to CN201310676336.5A priority Critical patent/CN103686249A/en
Publication of CN103686249A publication Critical patent/CN103686249A/en

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Abstract

The embodiment of the invention discloses a method, system and related device for video playing. The method includes the steps that a content management server receives an advertisement playing linking request forwarded by a video-on-demand server; the content management server identifies advertisement data and feature film video data in video-on-demand video data according to the advertisement playing linking request, and marking is performed on the identified advertisement data and the feature film video data; the content management server transmits the marked advertisement data to an advertisement playing terminal so that the advertisement playing terminal can play the advertisement data; the content management server transmits the marked feature film video data to a feature film playing terminal so that the feature film playing terminal can play the feature film video data. By the adoption of the method, system and related device, video program content can be played on the feature film playing terminal at once in the process of video-on-demand, and advertisements are dragged into the advertisement playing terminal to be played.

Description

A kind of method of video playback, system and relevant device

Technical field

The present invention relates to communication technical field, relate in particular to a kind of method, system and relevant device of video playback.

Background technology

Along with the development of video on demand techniques, more and more users can watch by digital TV terminal order video.In the prior art, when certain video frequency program of user's program request, first play one section of advertising segment implanting before this video frequency program, wait for that this advertising segment finishes, then play this video frequency program.

In prior art, user, when watching order video, first will watch one section of advertisement, could continue to watch video program content, cannot allow user watch immediately this video program content, affects user and experiences.

Summary of the invention

Embodiment of the present invention technical problem to be solved is, a kind of method, system and relevant device of video playback is provided, and can when order video, advertisement is dragged in advertisement playback terminal and be play.

In order to solve the problems of the technologies described above, the embodiment of the present invention provides a kind of method of video playback, comprising:

Content management server receives the broadcast advertisement linking request that vod server forwards, described advertisement link request be by advertisement playback terminal to described vod server that send and broadcast advertisement linking request order video data correlation;

Described content management server is identified the ad data in described order video data and positive video data according to described broadcast advertisement linking request, and the ad data identifying and positive video data are identified;

Described content management server sends to described advertisement playback terminal by the ad data after sign, so that described advertisement playback terminal is play described ad data;

Described content management server is delivered to positive playback terminal by the positive video data transmitting after sign, so that described positive playback terminal is play described positive video data.

Wherein, receive the broadcast advertisement linking request of vod server forwarding at described content management server before, also comprise:

The preset recognition rule to described ad data and positive video data of described content management server;

Wherein, described recognition rule is at least one rule identified in filename suffix, resolution, code check, image quality and advertisement countdown.

Wherein, described content management server is identified the ad data in described order video data and positive video data according to described broadcast advertisement linking request, and the ad data identifying and positive video data are identified, and comprising:

Described content management server is according to described broadcast advertisement linking request, respectively at least one in the filename suffix of the ad data in described order video data and positive video data, resolution, code check, image quality and advertisement countdown identified, to distinguish described ad data and positive video data;

Described content management server identifies the ad data identifying and positive video data respectively.

Wherein, before described content management server is delivered to the step of positive playback terminal by the positive video data transmitting after sign, also comprise:

Described content management server detects described advertisement playback terminal and whether has play described ad data;

If it is yes detecting, carry out the described step of positive video data transmitting after sign being delivered to positive playback terminal.

Correspondingly, the embodiment of the present invention also provides a kind of method of video playback, comprising:

Advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server, so that described vod server content of announcement management server is identified and identified the ad data in described order video data and positive video data according to advertisement;

Described advertisement playback terminal receives the ad data after the sign that described content management server sends, and plays described ad data;

Wherein, the positive video data after sign is to send to by described content management server the positive video data of playing on described positive playback terminal.

Wherein, described advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to advertisement, comprising:

Described advertisement playback terminal draws screen instruction by scanning the Quick Response Code generating advertisement showing on described positive playback terminal; Or,

When described positive playback terminal scans the Quick Response Code showing on described advertisement playback terminal, described advertisement playback terminal receives the advertisement of described positive playback terminal generation and draws screen instruction;

Described advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to described advertisement;

Wherein, described Quick Response Code is the Quick Response Code corresponding with described order video data being obtained to two-dimensional code display system request by described vod server.

Wherein, described advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to advertisement, comprising:

On described advertisement playback terminal or described positive playback terminal, show advertisement and draw while shielding button, described advertisement playback terminal is according to draw the clicking operation generating advertisement of screen button to draw screen instruction to described advertisement; Or,

On described advertisement playback terminal or described positive playback terminal, show advertisement and draw while shielding button, described advertisement playback terminal is according to drawing the clicking operation of screen button to described advertisement, and screen instruction is drawn in the advertisement that receives described positive playback terminal generation;

Described advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to described advertisement.

Correspondingly, the embodiment of the present invention also provides a kind of content management server, comprising:

Request receiving module, the broadcast advertisement linking request forwarding for receiving vod server, described advertisement link request be by advertisement playback terminal to described vod server that send and broadcast advertisement linking request order video data correlation;

Identification marking module, identifies the ad data of described order video data and positive video data for the described broadcast advertisement linking request receiving according to described receiver module, and the ad data identifying and positive video data is identified;

Advertisement delivery module, for the ad data after described identification marking module id is sent to described advertisement playback terminal, so that described advertisement playback terminal is play described ad data;

Positive sending module, for the positive video data transmitting after described identification marking module id is delivered to positive playback terminal, so that described positive playback terminal is play described positive video data.

Wherein, also comprise:

Preset module, for the preset recognition rule to described ad data and positive video data;

Wherein, described recognition rule is at least one rule identified in filename suffix, resolution, code check, image quality and advertisement countdown.

Wherein, described identification marking module comprises:

Recognition unit, be used for according to described broadcast advertisement linking request, respectively at least one in the filename suffix of the ad data in described order video data and positive video data, resolution, code check, image quality and advertisement countdown identified, to distinguish described ad data and positive video data;

Identify unit, for identifying the ad data identifying and positive video data respectively.

Wherein, also comprise:

Detection module, detects described advertisement playback terminal and whether has play described ad data;

Notification module, is yes if described detection module detects, and notifies described positive sending module that the positive video data transmitting after sign is delivered to positive playback terminal.

Correspondingly, the embodiment of the present invention also provides a kind of advertisement playback terminal, comprising:

Request sending module, for draw the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server, so that described vod server content of announcement management server is identified and identified the ad data in described order video data and positive video data according to advertisement;

Advertisement playing module, for receiving the ad data after the sign that described content management server sends, and plays described ad data;

Wherein, the positive video data after sign is to send to by described content management server the positive video data of playing on described positive playback terminal.

Wherein, described request sending module comprises:

The first instruction generation unit, for drawing screen instruction by scanning the Quick Response Code generating advertisement showing on described positive playback terminal;

The first command reception unit, for when described positive playback terminal scans the Quick Response Code showing on local terminal, screen instruction is drawn in the advertisement that receives described positive playback terminal generation;

The first transmitting element, for drawing the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to described advertisement;

Wherein, described Quick Response Code is the Quick Response Code corresponding with described order video data being obtained to two-dimensional code display system request by described vod server.

Wherein, described request sending module comprises:

The second instruction generation unit, while drawing screen button for show advertisement on local terminal or described positive playback terminal, according to draw the clicking operation generating advertisement of screen button to draw screen instruction to described advertisement;

The second command reception unit, while drawing screen button for show advertisement on local terminal or described positive playback terminal, according to the clicking operation of described advertisement being drawn to screen button, screen instruction is drawn in the advertisement that receives described positive playback terminal generation;

The second transmitting element, for drawing the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to described advertisement.

Correspondingly, the embodiment of the present invention also provides a kind of system of video playback, comprising: content management server, positive playback terminal, vod server and advertisement playback terminal;

Described content management server, the order video data that send for receiving described vod server, and receive the broadcast advertisement linking request that vod server forwards, and according to described broadcast advertisement linking request, the ad data in described order video data and positive video data are identified, and the ad data identifying and positive video data are identified, again the ad data after sign is sent to described advertisement playback terminal, and the positive video data transmitting after sign is delivered to positive playback terminal;

Described positive playback terminal, for receiving the positive video data after the sign that described content management server sends, and plays described positive video data;

Described vod server, the video on-demand request sending for receiving described positive playback terminal or described advertisement playback terminal, and obtain described order video data according to described video on-demand request, and described order video data are sent to described content management server, the broadcast advertisement linking request also sending for receiving described advertisement playback terminal, and described broadcast advertisement linking request is forwarded to described content management server;

Described advertisement playback terminal, for sending with the broadcast advertisement linking request of described order video data correlation to described vod server, also for receiving the ad data after the sign that described content management server sends, and plays described ad data.

Implement the embodiment of the present invention, there is following beneficial effect:

The embodiment of the present invention is identified by the ad data in order video data and positive video data, can distinguish described ad data and positive video data, and the ad data of distinguishing is sent on advertisement playback terminal and is play, the positive video data transmitting of distinguishing is delivered on positive playback terminal and play, make when user's order video program, the advertisement of video frequency program head can be dragged in advertisement playback terminal and play, positive playback terminal skip advertisements is also play this video frequency program immediately simultaneously, thereby allow user can on positive playback terminal, watch immediately the video frequency program of institute's program request, but also realized the object of advertising.

Accompanying drawing explanation

In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.

The schematic flow sheet of the method for a kind of video playback that Fig. 1 provides for the embodiment of the present invention;

The schematic flow sheet of the method for the another kind of video playback that Fig. 2 provides for the embodiment of the present invention;

Wherein a kind of schematic flow sheet that sends the method for ad-request that Fig. 3 provides for the embodiment of the present invention;

The wherein another kind of schematic flow sheet that sends the method for ad-request that Fig. 4 provides for the embodiment of the present invention;

The structural representation of the system of a kind of video playback that Fig. 5 provides for the embodiment of the present invention;

The structural representation of a kind of content management server that Fig. 6 provides for the embodiment of the present invention;

The structural representation of the another kind of content management server that Fig. 7 provides for the embodiment of the present invention;

The structural representation of a kind of identification marking module that Fig. 8 provides for the embodiment of the present invention;

The structural representation of a kind of advertisement playback terminal that Fig. 9 provides for the embodiment of the present invention;

The structural representation of a kind of request sending module that Figure 10 provides for the embodiment of the present invention;

The structural representation of the another kind of request sending module that Figure 11 provides for the embodiment of the present invention.

Embodiment

Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, rather than whole embodiment.Embodiment based in the present invention, those of ordinary skills, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.

Refer to Fig. 1, the schematic flow sheet of the method for a kind of video playback providing for the embodiment of the present invention, described method comprises:

S101, content management server receives the broadcast advertisement linking request that vod server forwards;

Concrete, described content management server can receive the broadcast advertisement linking request that vod server forwards, described advertisement link request be by advertisement playback terminal to described vod server that send and broadcast advertisement linking request order video data correlation.When user wants the advertisement in order video data to be dragged to while playing in advertisement playback terminal, can be by the broadcast advertisement linking request of the transmission of advertisement playback terminal and order video data correlation, to ask playing described advertisement in described advertisement playback terminal.Before described content management server receives described broadcast advertisement linking request, described content management server can receive the order video data that described vod server sends, wherein, described order video data are order video data that the video on-demand request that sent according to video request program terminal by described vod server gets.Video request program terminal can be positive playback terminal, or the 3rd playback terminal except advertisement playback terminal and positive playback terminal.

S102, described content management server is identified the ad data in described order video data and positive video data according to described broadcast advertisement linking request, and the ad data identifying and positive video data are identified;

Concrete, described content management server can be according to described broadcast advertisement linking request, respectively at least one in the filename suffix of the ad data in described order video data and positive video data, resolution, code check, image quality and advertisement countdown identified, to distinguish described ad data and positive video data; Described content management server identifies the ad data identifying and positive video data respectively.For example, when described ad data is Flash advertisement, can described ad data and positive video data be identified and be distinguished according to filename suffix; When at least one in the resolution, code check and the image quality that identify described ad data and positive video data is not identical, can distinguish described ad data and positive video data; If comprise advertisement countdown in described ad data, the data that can have an advertisement countdown by detection are that ad data is to distinguish described ad data and positive video data.

S103, described content management server sends to described advertisement playback terminal by the ad data after sign, so that described advertisement playback terminal is play described ad data;

Ad data after sign can have advertisement and identifier, the ad data with advertisement and identifier is sent to described advertisement playback terminal, described advertisement playback terminal is for initiating the advertisement playback terminal of broadcast advertisement linking request, described advertisement playback terminal can receive described ad data, and plays corresponding advertisement.

S104, described content management server is delivered to positive playback terminal by the positive video data transmitting after sign, so that described positive playback terminal is play described positive video data;

Concrete, described content management server, when transmission ad data arrives described advertisement playback terminal, also can be delivered to positive playback terminal by described positive video data transmitting.Or, described content management server detects described advertisement playback terminal and whether has play described ad data, if it is yes detecting, carry out the described step of positive video data transmitting after sign being delivered to positive playback terminal, so that described positive playback terminal is play described positive video data, make described positive playback terminal skip advertisements also to play immediately described positive video data.

In the embodiment of the present invention, before the step of the broadcast advertisement linking request forwarding at described content management server reception vod server, can also comprise: the preset recognition rule to described ad data and positive video data of described content management server;

Wherein, described recognition rule is at least one rule identified in filename suffix, resolution, code check, image quality and advertisement countdown.Described content management server can be identified described ad data and positive video data according to described recognition rule.

In the embodiment of the present invention, positive playback terminal and advertisement playback terminal all can include but not limited to the intelligent terminal of the network-connectables such as digital TV terminal, mobile terminal displaying video.Described digital TV terminal can be the compound mode of Set Top Box and television set, or described digital TV terminal can be digital TV integrated machine.Described mobile terminal can be smart mobile phone, panel computer etc.

For example, user is on digital TV terminal during order video, described digital TV terminal will send video on-demand request to described vod server, described vod server is sent to content management server by the order video data that get according to video on-demand request, described vod server is also to the two-dimensional code display system request Quick Response Code corresponding with described order video data and described Quick Response Code is sent to described digital TV terminal, described digital TV terminal shows described Quick Response Code, now, described mobile terminal can send with the broadcast advertisement linking request of order video data correlation to described vod server by the described Quick Response Code of scanning, described content management server will receive the broadcast advertisement linking request of described vod server forwarding, described content management server can send to advertisement in mobile terminal to play and positive content is sent to digital TV terminal according to described broadcast advertisement linking request and play.Or content management server also can be sent to advertisement digital TV terminal and plays and positive content is sent in mobile terminal and is play, and particularly, user can select advertisement to be sent in mobile terminal or digital TV terminal and to play by button.Again for example, user is on mobile terminal during order video, described mobile terminal will send video on-demand request to described vod server, described vod server is sent to content management server by the order video data that get according to video on-demand request, the broadcast advertisement linking request that described content management server forwards the described vod server of reception is to identify described order video data, and advertisement is sent in mobile terminal to play and positive content is sent to digital TV terminal play, or advertisement is sent to digital TV terminal plays and positive content is sent in mobile terminal and is play, wherein, user can select advertisement to be sent in mobile terminal or digital TV terminal and to play by button, mobile terminal and digital TV terminal have network annexation, and be in identical background service together and move.Wherein, described order video data can comprise ad data and positive video data.

The embodiment of the present invention is identified by the ad data in order video data and positive video data, can distinguish described ad data and positive video data, and the ad data of distinguishing is sent on advertisement playback terminal and is play, the positive video data transmitting of distinguishing is delivered on positive playback terminal and play, make when user's order video program, the advertisement of video frequency program head can be dragged in advertisement playback terminal and play, positive playback terminal is play this video frequency program immediately simultaneously, positive video data and ad data are play at two different playback terminals respectively, thereby allow user can on different playback terminals, watch immediately the advertisement of video frequency program and the video frequency program head of institute's program request.

Refer to Fig. 2, the schematic flow sheet of the method for the another kind of video playback providing for the embodiment of the present invention, described method comprises:

S201, advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server, so that described vod server content of announcement management server is identified and identified the ad data in described order video data and positive video data according to advertisement;

Concrete, before the step of S201, described positive playback terminal or described advertisement playback terminal can send video on-demand request to described vod server, described vod server can obtain according to described video on-demand request the order video data of user institute program request, and the order video data that get are sent to described content management server, so that described content management server can be identified the ad data in described order video data and positive video data.

If user wants the ad data in the order video data of program request to be dragged in advertisement playback terminal and to play, advertisement playback terminal can draw the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server, so that described vod server content of announcement management server is identified and identified the ad data in described order video data and positive video data according to advertisement.

Certainly, if user wants the ad data in the order video data of program request to be dragged in advertisement playback terminal and to play, also can according to advertisement, draw the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server by described positive playback terminal.

S202, described advertisement playback terminal receives the ad data after the sign that described content management server sends, and plays described ad data;

After described content management server is identified and identified described ad data and positive video data, described advertisement playback terminal can receive the ad data after the sign that described content management server sends, and plays described ad data.

Wherein, the positive video data after sign is to send to by described content management server the positive video data of playing on described positive playback terminal.

When described advertisement playback terminal starts to play described ad data, described advertisement playback terminal can notify described content management server at broadcast advertisement, now, described content management server pushes to described positive playback terminal by described positive video data.

In the embodiment of the present invention, positive playback terminal and advertisement playback terminal all can include but not limited to the intelligent terminal of the network-connectables such as digital TV terminal, mobile terminal displaying video.Described digital TV terminal can be the compound mode of Set Top Box and television set, or described digital TV terminal can be digital TV integrated machine.Described mobile terminal can be smart mobile phone, panel computer etc.Positive playback terminal and advertisement playback terminal have network annexation, and are in identical background service together and move.

The embodiment of the present invention is identified by the ad data in order video data and positive video data, can distinguish described ad data and positive video data, and the ad data of distinguishing is sent on advertisement playback terminal and is play, the positive video data transmitting of distinguishing is delivered on positive playback terminal and play, make when user's order video program, the advertisement of video frequency program head can be dragged in advertisement playback terminal and play, positive playback terminal skip advertisements is also play this video frequency program immediately simultaneously, thereby allow user can on positive playback terminal, watch immediately the video frequency program of institute's program request, but also realized the object of advertising.

Further, then refer to Fig. 3, the wherein a kind of schematic flow sheet that sends the method for ad-request providing for the embodiment of the present invention; The embodiment of the present invention can be corresponding to the S201 in embodiment corresponding to above-mentioned Fig. 2.Described method comprises:

S301, described advertisement playback terminal draws screen instruction by scanning the Quick Response Code generating advertisement showing on described positive playback terminal;

Concrete, described Quick Response Code is the Quick Response Code corresponding with described order video data being obtained to two-dimensional code display system request by described vod server.When described positive playback terminal or described advertisement playback terminal send video on-demand request to vod server, described vod server can be to the described two-dimensional code display system request Quick Response Code corresponding with described order video data, and receive the described Quick Response Code that described two-dimensional code display system returns, now, described positive playback terminal or described advertisement playback terminal can receive described Quick Response Code.Described advertisement playback terminal draws screen instruction by scanning the Quick Response Code generating advertisement showing on described positive playback terminal; Or during the Quick Response Code that described advertisement playback terminal shows on the described positive playback terminal of scanning, described advertisement playback terminal can notify described positive playback terminal generating advertisement to draw screen instruction, now, described positive playback terminal can draw the described advertisement generating screen instruction to send it back described advertisement playback terminal.

S302, when described positive playback terminal scans the Quick Response Code showing on described advertisement playback terminal, described advertisement playback terminal receives the advertisement of described positive playback terminal generation and draws screen instruction;

Concrete, when described positive playback terminal scans the Quick Response Code showing on described advertisement playback terminal, described advertisement playback terminal can receive the advertisement of described positive playback terminal generation and draw screen instruction; Or described positive playback terminal can notify described advertisement playback terminal generating advertisement to draw screen instruction.

S303, described advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to described advertisement;

According to advertisement that generate or received in S301 or S302 step, draw screen instruction, described advertisement playback terminal can send with the broadcast advertisement linking request of order video data correlation to vod server, so that described vod server content of announcement management server is identified and identified the ad data in described order video data and positive video data.

Wherein, described Quick Response Code is the Quick Response Code corresponding with described order video data being obtained to two-dimensional code display system request by described vod server.

Certainly, screen instruction is drawn in the advertisement that described positive playback terminal can generate according to local terminal or the advertisement that receives draws screen instruction transmission and the broadcast advertisement linking request of order video data correlation to arrive vod server.

The embodiment of the present invention is by scanning Quick Response Code, can make advertisement playback terminal send with the broadcast advertisement linking request of described order video data correlation to described vod server, ad data is dragged in described advertisement playback terminal and play asking.

Further, then refer to Fig. 4, the wherein a kind of schematic flow sheet that sends the method for ad-request providing for the embodiment of the present invention; The embodiment of the present invention can be corresponding to the S201 in embodiment corresponding to above-mentioned Fig. 2.Described method comprises:

S401 shows advertisement and draws while shielding button on described advertisement playback terminal or described positive playback terminal, and described advertisement playback terminal is according to draw the clicking operation generating advertisement of screen button to draw screen instruction to described advertisement;

Concrete, on described positive playback terminal and described advertisement playback terminal, all can show advertisement and draw screen button.When user clicks described advertisement on described advertisement playback terminal and draws screen button, described advertisement playback terminal can draw screen instruction by generating advertisement; When user clicks described advertisement on described positive playback terminal and draws screen button, described positive playback terminal can notify described advertisement playback terminal generating advertisement to draw screen instruction.

S402 shows advertisement and draws while shielding button on described advertisement playback terminal or described positive playback terminal, and described advertisement playback terminal is according to drawing the clicking operation of screen button to described advertisement, and screen instruction is drawn in the advertisement that receives described positive playback terminal generation;

When user clicks described advertisement on described advertisement playback terminal and draws screen button, described advertisement playback terminal can notify described positive playback terminal generating advertisement to draw screen button, and receives the advertisement that described positive playback terminal generates and draw screen button; When user clicks described advertisement on described positive playback terminal and draws screen button, described positive playback terminal basis draws the clicking operation of screen button to draw screen button by generating advertisement to described advertisement, and draws screen button to send to described advertisement playback terminal the advertisement of generation.

S403, described advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to described advertisement;

According to advertisement that generate or received in S401 or S402 step, draw screen instruction, described advertisement playback terminal can send with the broadcast advertisement linking request of order video data correlation to vod server, so that described vod server content of announcement management server is identified and identified the ad data in described order video data and positive video data.

Wherein, described positive playback terminal or described advertisement playback terminal can show described advertisement simultaneously and draw screen button and described Quick Response Code, select any mode, all can make described advertisement playback terminal or described positive playback terminal send with the broadcast advertisement linking request of described order video data correlation to described vod server.

The embodiment of the present invention is drawn screen button by showing advertisement, make advertisement playback terminal when clicking described advertisement and draw screen button can send broadcast advertisement linking request to described vod server, ad data is dragged in described advertisement playback terminal and is play asking.

Refer to Fig. 5, the structural representation of the system of a kind of video playback providing for the embodiment of the present invention, described system comprises: content management server 1, positive playback terminal 4, vod server 3 and advertisement playback terminal 2;

Described content management server 1, the order video data that send for receiving described vod server 3, and receive the broadcast advertisement linking request that vod server 3 forwards, and according to described broadcast advertisement linking request, the ad data in described order video data and positive video data are identified, and the ad data identifying and positive video data are identified, again the ad data after sign is sent to described advertisement playback terminal 2, and the positive video data transmitting after sign is delivered to positive playback terminal 4;

Described positive playback terminal 4, for receiving the positive video data after the sign that described content management server 1 sends, and plays described positive video data;

Described vod server 3, the video on-demand request sending for receiving described positive playback terminal 4 or described advertisement playback terminal 2, and obtain described order video data according to described video on-demand request, and described order video data are sent to described content management server 1, the broadcast advertisement linking request also sending for receiving described advertisement playback terminal 2, and described broadcast advertisement linking request is forwarded to described content management server 1;

Described advertisement playback terminal 2, for sending with the broadcast advertisement linking request of described order video data correlation to described vod server 3, also for receiving the ad data after the sign that described content management server 1 sends, and plays described ad data.

The embodiment of the present invention is identified by the ad data in order video data and positive video data, can distinguish described ad data and positive video data, and the ad data of distinguishing is sent on advertisement playback terminal 2 and is play, the positive video data transmitting of distinguishing is delivered on positive playback terminal 4 and play, make when user's order video program, the advertisement of video frequency program head can be dragged in advertisement playback terminal 2 and play, positive playback terminal 4 skip advertisements are also play this video frequency program immediately simultaneously, thereby allow user can on positive playback terminal 4, watch immediately the video frequency program of institute's program request, but also realized the object of advertising.

Below the content storage server in Fig. 5 and advertisement playback terminal 2 are elaborated.

Concrete, refer to Fig. 6, the structural representation of a kind of content management server 1 providing for the embodiment of the present invention, described content management server 1 comprises: request receiving module 11, identification marking module 12, advertisement delivery module 13, positive sending module 14;

Described request receiver module 11, the broadcast advertisement linking request forwarding for receiving vod server 3, described advertisement link request be by advertisement playback terminal 2 to described vod server 3 that send with broadcast advertisement linking request order video data correlation;

Concrete, described request receiver module 11 can receive the broadcast advertisement linking request that vod server 3 forwards, described advertisement link request be by advertisement playback terminal 2 to described vod server 3 that send with broadcast advertisement linking request order video data correlation.When user wants the advertisement in order video data to be dragged to while playing in advertisement playback terminal 2, can be by the broadcast advertisement linking request of 2 transmissions of advertisement playback terminal and order video data correlation, to ask playing described advertisement in described advertisement playback terminal 2.

Described identification marking module 12, for the described broadcast advertisement linking request receiving according to described receiver module, the ad data of described order video data and positive video data are identified, and the ad data identifying and positive video data are identified;

Concrete, the described broadcast advertisement linking request that described identification marking module 12 can receive according to described receiver module is identified the ad data in described order video data and positive video data, to distinguish described ad data and positive video data, and the ad data identifying and positive video data are identified, make described ad data there is advertisement and identifier, and make described positive video data there is positive sign.

Described advertisement delivery module 13, for the ad data after described identification marking module 12 signs is sent to described advertisement playback terminal 2, so that described advertisement playback terminal 2 is play described ad data;

Ad data after sign can have advertisement and identifier, described advertisement delivery module 13 sends to described advertisement playback terminal 2 by the ad data with advertisement and identifier, described advertisement playback terminal 2 is for initiating the advertisement playback terminal 2 of broadcast advertisement linking request, described advertisement playback terminal 2 can receive described ad data, and plays corresponding advertisement.

Described positive sending module 14, for the positive video data transmitting after described identification marking module 12 signs is delivered to positive playback terminal 4, so that described positive playback terminal 4 is play described positive video data;

Concrete, described positive sending module 14 is delivered to positive playback terminal 4 by the positive video data transmitting after sign, so that described positive playback terminal 4 is play described positive video data, make described positive playback terminal 4 skip advertisements also to play immediately described positive video data.

In the embodiment of the present invention, positive playback terminal 4 and advertisement playback terminal 2 all can include but not limited to the intelligent terminal of the network-connectables such as digital TV terminal, mobile terminal displaying video.Described digital TV terminal can be the compound mode of Set Top Box and television set, or described digital TV terminal can be digital TV integrated machine.Described mobile terminal can be smart mobile phone, panel computer etc.Positive playback terminal 4 and advertisement playback terminal 2 have network annexation, and are in identical background service together and move.

The embodiment of the present invention is identified by the ad data in order video data and positive video data, can distinguish described ad data and positive video data, and the ad data of distinguishing is sent on advertisement playback terminal 2 and is play, the positive video data transmitting of distinguishing is delivered on positive playback terminal 4 and play, make when user's order video program, the advertisement of video frequency program head can be dragged in advertisement playback terminal 2 and play, positive playback terminal 4 skip advertisements are also play this video frequency program immediately simultaneously, thereby allow user can on positive playback terminal 4, watch immediately the video frequency program of institute's program request, but also realized the object of advertising.

Refer to again Fig. 7, the structural representation of the another kind of content management server 1 providing for the embodiment of the present invention, described content management server 1 comprises request receiving module 11, identification marking module 12, advertisement delivery module 13, the positive sending module 14 in the corresponding embodiment of above-mentioned Fig. 6, further, described content management server 1 can also comprise: preset module 15, detection module 16, notification module 17;

Described preset module 15, for the preset recognition rule to described ad data and positive video data;

Wherein, described recognition rule is at least one rule identified in filename suffix, resolution, code check, image quality and advertisement countdown.Described identification marking module 12 can be identified described ad data and positive video data according to the preset described recognition rule of described preset module 15.

Described detection module 16, detects described advertisement playback terminal 2 and whether has play described ad data;

Described notification module 17, is yes if described detection module 16 detects, and notifies described positive sending module 14 that the positive video data transmitting after sign is delivered to positive playback terminal 4.

Further, then refer to Fig. 8, the structural representation of a kind of identification marking module 12 providing for the embodiment of the present invention, described identification marking module 12 comprises: recognition unit 121, identify unit 122;

Described recognition unit 121, be used for according to described broadcast advertisement linking request, respectively at least one in the filename suffix of the ad data in described order video data and positive video data, resolution, code check, image quality and advertisement countdown identified, to distinguish described ad data and positive video data;

Concrete, described recognition unit 121 can be according to described broadcast advertisement linking request, respectively at least one in the filename suffix of the ad data in described order video data and positive video data, resolution, code check, image quality and advertisement countdown identified, to distinguish described ad data and positive video data.For example, when described ad data is Flash advertisement, described recognition unit 121 can be identified and distinguish described ad data and positive video data according to filename suffix; When described recognition unit 121 identifies at least one in resolution, code check and the image quality of described ad data and positive video data when not identical, can distinguish described ad data and positive video data; If comprise advertisement countdown in described ad data, the data that described recognition unit 121 can have an advertisement countdown by detection are that ad data is to distinguish described ad data and positive video data.

Described identify unit 122, for identifying the ad data identifying and positive video data respectively;

Described identify unit 122 can identify the ad data identifying and positive video data respectively, makes described ad data have advertisement and identifier, and makes described positive video data have positive sign.

The embodiment of the present invention is identified by the ad data in order video data and positive video data, can distinguish described ad data and positive video data, and the ad data of distinguishing is sent on advertisement playback terminal 2 and is play, the positive video data transmitting of distinguishing is delivered on positive playback terminal 4 and play, make when user's order video program, the advertisement of video frequency program head can be dragged in advertisement playback terminal 2 and play, positive playback terminal 4 skip advertisements are also play this video frequency program immediately simultaneously, thereby allow user can on positive playback terminal 4, watch immediately the video frequency program of institute's program request, but also realized the object of advertising.

Refer to Fig. 9, the structural representation of a kind of advertisement playback terminal 2 providing for the embodiment of the present invention, described advertisement playback terminal 2 comprises: request sending module 21, advertisement playing module 22;

Described request sending module 21, for draw the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server 3, so that ad data and positive video data in 1 pair of described order video data of described vod server 3 content of announcement management server are identified and identified according to advertisement;

Concrete, before this, described positive playback terminal 4 or described advertisement playback terminal 2 can send video on-demand request to described vod server 3, described vod server 3 can obtain according to described video on-demand request the order video data of user institute program request, and the order video data that get are sent to described content management server 1, so that described content management server 1 can be identified the ad data in described order video data and positive video data.

If user wants the ad data in the order video data of program request to be dragged in advertisement playback terminal 2 and to play, described request sending module 21 can draw the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server 3, so that ad data and positive video data in 1 pair of described order video data of described vod server 3 content of announcement management server are identified and identified according to advertisement.

Certainly, if user wants the ad data in the order video data of program request to be dragged in advertisement playback terminal 2 and to play, also can according to advertisement, draw the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server 3 by described positive playback terminal 4.

Described advertisement playing module 22, for receiving the ad data after the sign that described content management server 1 sends, and plays described ad data;

After 1 pair of described ad data of described content management server and positive video data are identified and identified, described advertisement playing module 22 can receive the ad data after the sign that described content management server 1 sends, and plays described ad data.

Wherein, the positive video data after sign is to send to by described content management server 1 the positive video data of playing on described positive playback terminal 4.

When described advertisement playback terminal 2 starts to play described ad data, described advertisement playback terminal 2 can notify described content management server 1 at broadcast advertisement, now, described content management server 1 pushes to described positive playback terminal 4 by described positive video data.

In the embodiment of the present invention, positive playback terminal 4 and advertisement playback terminal 2 all can include but not limited to the intelligent terminal of the network-connectables such as digital TV terminal, mobile terminal displaying video.Described digital TV terminal can be the compound mode of Set Top Box and television set, or described digital TV terminal can be digital TV integrated machine.Described mobile terminal can be smart mobile phone, panel computer etc.Positive playback terminal 4 and advertisement playback terminal 2 have network annexation, and are in identical background service together and move.

Further, then refer to Figure 10, the structural representation of a kind of request sending module 21 providing for the embodiment of the present invention, described request sending module 21 comprises:

The first instruction generation unit 211, for drawing screen instruction by scanning the Quick Response Code generating advertisement showing on described positive playback terminal 4;

Concrete, described Quick Response Code is the Quick Response Code corresponding with described order video data being obtained to two-dimensional code display system request by described vod server 3.When described positive playback terminal 4 or described advertisement playback terminal 2 sends video on-demand requests to vod server 3, described vod server 3 can be to the described two-dimensional code display system request Quick Response Code corresponding with described order video data, and receive the described Quick Response Code that described two-dimensional code display system returns, now, described positive playback terminal 4 or described advertisement playback terminal 2 can receive described Quick Response Code.The first instruction generation unit 211 can draw screen instruction by generating advertisement by scanning the Quick Response Code showing on described positive playback terminal 4.

The first command reception unit 212, for when described positive playback terminal 4 scans the Quick Response Code showing on local terminals, screen instruction is drawn in the advertisement that receives described positive playback terminal 4 generations;

Concrete, when described positive playback terminal 4 scans the Quick Response Code showing on described advertisement playback terminal 2, the first command reception unit 212 can receive the advertisement of described positive playback terminal 4 generations and draw screen instruction.

The first transmitting element 213, for drawing the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server 3 according to described advertisement;

According to 211 generating advertisements of described the first instruction generation unit, draw screen instruction or described the first received advertisement in command reception unit 212 to draw screen instruction, described the first transmitting element 213 can send with the broadcast advertisement linking request of order video data correlation to vod server 3, so that ad data and positive video data in 1 pair of described order video data of described vod server 3 content of announcement management server are identified and identified.

Wherein, described Quick Response Code is the Quick Response Code corresponding with described order video data being obtained to two-dimensional code display system request by described vod server 3.

Further, then refer to Figure 11, the structural representation of the another kind of request sending module 21 providing for the embodiment of the present invention, described request sending module 21 comprises:

The second instruction generation unit 214, while drawing screen button for show advertisement on local terminal or described positive playback terminal 4, according to draw the clicking operation generating advertisement of screen button to draw screen instruction to described advertisement;

Concrete, on described positive playback terminal 4 and described advertisement playback terminal 2, all can show advertisement and draw screen button.When user clicks described advertisement on described advertisement playback terminal 2 and draws screen button, described the second instruction generation unit 214 can draw screen instruction by generating advertisement; When user clicks described advertisement on described positive playback terminal 4 and draws screen button, described positive playback terminal 4 can notify described the second instruction generation unit 214 generating advertisements to draw screen instruction.

The second command reception unit 215, while drawing screen button for show advertisement on local terminal or described positive playback terminal 4, according to the clicking operation of described advertisement being drawn to screen button, screen instruction is drawn in the advertisement that receives described positive playback terminal 4 generations;

When user clicks described advertisement on described advertisement playback terminal 2 and draws screen button, described the second command reception unit 215 can notify described positive playback terminal 4 generating advertisements to draw screen button, and receives the advertisement that described positive playback terminal 4 generates and draw screen button; When user clicks described advertisement on described positive playback terminal 4 and draws screen button, described positive playback terminal 4 is according to drawing the clicking operation of screen button to draw screen button by generating advertisement to described advertisement, screen button is drawn in the advertisement that described the second command reception unit 215 generates the described positive playback terminal 4 of reception.

The second transmitting element 216, for drawing the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server 3 according to described advertisement;

The advertisement generating according to described the second instruction generation unit 214 draws screen instruction or described the second received advertisement in command reception unit 215 to draw screen instruction, described the second transmitting element 216 can send with the broadcast advertisement linking request of order video data correlation to vod server 3, so that ad data and positive video data in 1 pair of described order video data of described vod server 3 content of announcement management server are identified and identified.

The embodiment of the present invention is identified by the ad data in order video data and positive video data, can distinguish described ad data and positive video data, and the ad data of distinguishing is sent on advertisement playback terminal 2 and is play, the positive video data transmitting of distinguishing is delivered on positive playback terminal 4 and play, make when user's order video program, the advertisement of video frequency program head can be dragged in advertisement playback terminal 2 and play, positive playback terminal 4 skip advertisements are also play this video frequency program immediately simultaneously, thereby allow user can on positive playback terminal 4, watch immediately the video frequency program of institute's program request, but also realized the object of advertising.

One of ordinary skill in the art will appreciate that all or part of flow process realizing in above-described embodiment method, to come the hardware that instruction is relevant to complete by computer program, described program can be stored in a computer read/write memory medium, this program, when carrying out, can comprise as the flow process of the embodiment of above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc.

Above disclosed is only preferred embodiment of the present invention, certainly can not limit with this interest field of the present invention, and the equivalent variations of therefore doing according to the claims in the present invention, still belongs to the scope that the present invention is contained.

Claims (15)

1. a method for video playback, is characterized in that, comprising:
Content management server receives the broadcast advertisement linking request that vod server forwards, described advertisement link request be by advertisement playback terminal to described vod server that send and broadcast advertisement linking request order video data correlation;
Described content management server is identified the ad data in described order video data and positive video data according to described broadcast advertisement linking request, and the ad data identifying and positive video data are identified;
Described content management server sends to described advertisement playback terminal by the ad data after sign, so that described advertisement playback terminal is play described ad data;
Described content management server is delivered to positive playback terminal by the positive video data transmitting after sign, so that described positive playback terminal is play described positive video data.
2. the method for claim 1, is characterized in that, before receiving the broadcast advertisement linking request of vod server forwarding, also comprises at described content management server:
The preset recognition rule to described ad data and positive video data of described content management server;
Wherein, described recognition rule is at least one rule identified in filename suffix, resolution, code check, image quality and advertisement countdown.
3. method as claimed in claim 1 or 2, it is characterized in that, described content management server is identified the ad data in described order video data and positive video data according to described broadcast advertisement linking request, and the ad data identifying and positive video data are identified, comprising:
Described content management server is according to described broadcast advertisement linking request, respectively at least one in the filename suffix of the ad data in described order video data and positive video data, resolution, code check, image quality and advertisement countdown identified, to distinguish described ad data and positive video data;
Described content management server identifies the ad data identifying and positive video data respectively.
4. method as claimed in claim 3, is characterized in that, before described content management server is delivered to the step of positive playback terminal by the positive video data transmitting after sign, also comprises:
Described content management server detects described advertisement playback terminal and whether has play described ad data;
If it is yes detecting, carry out the described step of positive video data transmitting after sign being delivered to positive playback terminal.
5. a method for video playback, is characterized in that, comprising:
Advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server, so that described vod server content of announcement management server is identified and identified the ad data in described order video data and positive video data according to advertisement;
Described advertisement playback terminal receives the ad data after the sign that described content management server sends, and plays described ad data;
Wherein, the positive video data after sign is to send to by described content management server the positive video data of playing on described positive playback terminal.
6. method as claimed in claim 5, is characterized in that, described advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to advertisement, comprising:
Described advertisement playback terminal draws screen instruction by scanning the Quick Response Code generating advertisement showing on described positive playback terminal; Or,
When described positive playback terminal scans the Quick Response Code showing on described advertisement playback terminal, described advertisement playback terminal receives the advertisement of described positive playback terminal generation and draws screen instruction;
Described advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to described advertisement;
Wherein, described Quick Response Code is the Quick Response Code corresponding with described order video data being obtained to two-dimensional code display system request by described vod server.
7. method as claimed in claim 5, is characterized in that, described advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to advertisement, comprising:
On described advertisement playback terminal or described positive playback terminal, show advertisement and draw while shielding button, described advertisement playback terminal is according to draw the clicking operation generating advertisement of screen button to draw screen instruction to described advertisement; Or,
On described advertisement playback terminal or described positive playback terminal, show advertisement and draw while shielding button, described advertisement playback terminal is according to drawing the clicking operation of screen button to described advertisement, and screen instruction is drawn in the advertisement that receives described positive playback terminal generation;
Described advertisement playback terminal draws the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to described advertisement.
8. a content management server, is characterized in that, comprising:
Request receiving module, the broadcast advertisement linking request forwarding for receiving vod server, described advertisement link request be by advertisement playback terminal to described vod server that send and broadcast advertisement linking request order video data correlation;
Identification marking module, identifies the ad data of described order video data and positive video data for the described broadcast advertisement linking request receiving according to described receiver module, and the ad data identifying and positive video data is identified;
Advertisement delivery module, for the ad data after described identification marking module id is sent to described advertisement playback terminal, so that described advertisement playback terminal is play described ad data;
Positive sending module, for the positive video data transmitting after described identification marking module id is delivered to positive playback terminal, so that described positive playback terminal is play described positive video data.
9. content management server as claimed in claim 8, is characterized in that, also comprises:
Preset module, for the preset recognition rule to described ad data and positive video data;
Wherein, described recognition rule is at least one rule identified in filename suffix, resolution, code check, image quality and advertisement countdown.
10. content management server as claimed in claim 8 or 9, is characterized in that, described identification marking module comprises:
Recognition unit, be used for according to described broadcast advertisement linking request, respectively at least one in the filename suffix of the ad data in described order video data and positive video data, resolution, code check, image quality and advertisement countdown identified, to distinguish described ad data and positive video data;
Identify unit, for identifying the ad data identifying and positive video data respectively.
11. content management servers as claimed in claim 10, is characterized in that, also comprise:
Detection module, detects described advertisement playback terminal and whether has play described ad data;
Notification module, is yes if described detection module detects, and notifies described positive sending module that the positive video data transmitting after sign is delivered to positive playback terminal.
12. 1 kinds of advertisement playback terminals, is characterized in that, comprising:
Request sending module, for draw the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server, so that described vod server content of announcement management server is identified and identified the ad data in described order video data and positive video data according to advertisement;
Advertisement playing module, for receiving the ad data after the sign that described content management server sends, and plays described ad data;
Wherein, the positive video data after sign is to send to by described content management server the positive video data of playing on described positive playback terminal.
13. advertisement playback terminals as claimed in claim 12, is characterized in that, described request sending module comprises:
The first instruction generation unit, for drawing screen instruction by scanning the Quick Response Code generating advertisement showing on described positive playback terminal;
The first command reception unit, for when described positive playback terminal scans the Quick Response Code showing on local terminal, screen instruction is drawn in the advertisement that receives described positive playback terminal generation;
The first transmitting element, for drawing the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to described advertisement;
Wherein, described Quick Response Code is the Quick Response Code corresponding with described order video data being obtained to two-dimensional code display system request by described vod server.
14. advertisement playback terminals as claimed in claim 12, is characterized in that, described request sending module comprises:
The second instruction generation unit, while drawing screen button for show advertisement on local terminal or described positive playback terminal, according to draw the clicking operation generating advertisement of screen button to draw screen instruction to described advertisement;
The second command reception unit, while drawing screen button for show advertisement on local terminal or described positive playback terminal, according to the clicking operation of described advertisement being drawn to screen button, screen instruction is drawn in the advertisement that receives described positive playback terminal generation;
The second transmitting element, for drawing the broadcast advertisement linking request of screen instruction transmission and order video data correlation to vod server according to described advertisement.
The system of 15. 1 kinds of video playback, is characterized in that, comprising: content management server, positive playback terminal, vod server and advertisement playback terminal;
Described content management server, the order video data that send for receiving described vod server, and receive the broadcast advertisement linking request that vod server forwards, and according to described broadcast advertisement linking request, the ad data in described order video data and positive video data are identified, and the ad data identifying and positive video data are identified, again the ad data after sign is sent to described advertisement playback terminal, and the positive video data transmitting after sign is delivered to positive playback terminal;
Described positive playback terminal, for receiving the positive video data after the sign that described content management server sends, and plays described positive video data;
Described vod server, the video on-demand request sending for receiving described positive playback terminal or described advertisement playback terminal, and obtain described order video data according to described video on-demand request, and described order video data are sent to described content management server, the broadcast advertisement linking request also sending for receiving described advertisement playback terminal, and described broadcast advertisement linking request is forwarded to described content management server;
Described advertisement playback terminal, for sending with the broadcast advertisement linking request of described order video data correlation to described vod server, also for receiving the ad data after the sign that described content management server sends, and plays described ad data.
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