CN109754288B

CN109754288B - Advertisement page playing method and device, storage medium and computer equipment

Info

Publication number: CN109754288B
Application number: CN201910024185.2A
Authority: CN
Inventors: 敖文鼎; 伍光兴; 贾森
Original assignee: Shenzhen Water World Co Ltd
Current assignee: Shenzhen Water World Co Ltd
Priority date: 2019-01-10
Filing date: 2019-01-10
Publication date: 2023-10-24
Anticipated expiration: 2039-01-10
Also published as: CN109754288A

Abstract

The application discloses an advertisement page playing method, an advertisement page playing device, a storage medium and computer equipment, wherein the advertisement page playing method comprises the following steps: monitoring whether the mobile terminal starts playing the appointed advertisement data; if yes, starting playing timing of the appointed advertisement data, and monitoring whether a playing page of the mobile terminal corresponds to the appointed advertisement data or not in real time; when the fact that the playing page of the mobile terminal is not corresponding to the appointed advertisement data is monitored, the playing timing of the appointed advertisement data is paused; and when the fact that the playing page of the mobile terminal corresponds to the appointed advertisement data again is monitored, continuing to start playing timing of the appointed advertisement data until the user completes the advertisement page browsing task corresponding to the advertisement playing task request information. The application ensures the integrity of advertisement playing by monitoring the effective time of advertisement page playing.

Description

Advertisement page playing method and device, storage medium and computer equipment

Technical Field

The present application relates to the field of multimedia information technologies, and in particular, to a method and apparatus for playing an advertisement page, a storage medium, and a computer device.

Background

In the face of increasingly strong market competition, the advertising determines the success and failure of marketing of enterprises to a certain extent, with the continuous innovation of internet technology, advertising in the internet has become an important means for enterprises to conduct advertising, advertising modes in the internet are endless, and advertising forms are endless.

In the prior art, various advertisement page playing platforms appear, enterprises put advertisements on the platforms, the platforms show the advertisements put on by the enterprises to users through the playing of the advertisement pages, for the enterprises and the platforms, the integrity of the advertisement playing is guaranteed, the existing advertisement page playing mode is a key problem, in the advertisement page playing process, when the user switches the pages of the advertisement playing to the background, the calculation of the effective time of the advertisement playing is inaccurate, the condition of incomplete advertisement page playing is easy to appear, and losses are caused for the enterprises and the platforms.

Disclosure of Invention

The application mainly aims to provide an advertisement page playing method which is used for avoiding the technical problems of inaccurate effective advertisement playing time and incomplete advertisement page playing caused by switching an advertisement playing program to a background in the process of playing the advertisement page by a user.

The application provides an advertisement page playing method, which comprises the following steps:

monitoring whether the mobile terminal starts playing the appointed advertisement data;

if yes, starting playing timing of the appointed advertisement data, and monitoring whether a playing page of the mobile terminal corresponds to the appointed advertisement data or not in real time;

when the fact that the playing page of the mobile terminal is not corresponding to the appointed advertisement data is monitored, the playing timing of the appointed advertisement data is paused;

and when the fact that the playing page of the mobile terminal corresponds to the appointed advertisement data again is monitored, continuing to start playing timing of the appointed advertisement data until the user completes the advertisement page browsing task corresponding to the advertisement playing task request information.

Preferably, the specified advertisement data includes a plurality of advertisement playing pages, and the step of starting the playing timing of the specified advertisement data and monitoring whether the playing pages of the mobile terminal correspond to the specified advertisement data in real time includes:

when the playing timing of the appointed advertisement data is started, controlling the appointed advertisement data to sequentially play a plurality of advertisement playing pages according to a preset mode;

And monitoring whether the playing page of the mobile terminal corresponds to the appointed advertisement data in real time.

Preferably, the step of monitoring, in real time, whether the playing page of the mobile terminal corresponds to the specified advertisement data or not includes:

if the playing page of the mobile terminal corresponds to the appointed advertisement data, detecting whether the continuous playing time of the appointed advertisement playing page in the appointed advertisement data reaches a preset time period or not;

if yes, displaying a designated page control key corresponding to the designated advertisement playing page in a designated area of the designated advertisement playing page, wherein the designated page control key at least comprises a page closing key for closing the designated advertisement playing page.

Preferably, the specified advertisement data includes a plurality of advertisement playing pages, and includes advertisement links corresponding to the advertisement playing pages, and the step of starting the playing timing of the specified advertisement data and monitoring in real time whether the playing page of the mobile terminal corresponds to the specified advertisement data further includes:

Starting the playing timing of the appointed advertisement data, and acquiring the current playing page of the mobile terminal;

judging whether the current playing page is consistent with a first designated page in a plurality of advertisement playing pages or a second designated page in the designated advertisement pages, wherein the second designated page in the designated advertisement pages is a playing interface of advertisement links corresponding to the advertisement playing pages respectively;

if yes, judging that the playing page of the mobile terminal corresponds to the appointed advertisement data, otherwise, not corresponding.

Preferably, when it is detected that the playing page of the mobile terminal corresponds to the designated advertisement data again, the timing of playing the designated advertisement data is continuously started until the user completes the step of browsing the advertisement page corresponding to the advertisement playing task request information, including:

calculating the duration of playing the specified advertisement data according to the starting time corresponding to the playing timing of the specified advertisement data, the ending time of completing the advertisement page browsing task corresponding to the advertisement playing task request, the number of times of playing pauses and the total pause duration, wherein the total pause duration is the accumulated duration of each time of playing pauses;

Judging whether the duration reaches a preset duration or not;

if the preset duration is reached, judging that the user corresponding to the mobile terminal completes the advertisement page browsing task corresponding to the advertisement playing task request information.

Preferably, after the step of determining that the user corresponding to the mobile terminal completes the advertisement page browsing task corresponding to the advertisement playing task request information, the method includes:

and issuing rewards to the users corresponding to the mobile terminal according to preset rules.

Preferably, the step of calculating the duration of playing the specified advertisement data according to the start time corresponding to the playing timing of the specified advertisement data, the end time of completing the advertisement page browsing task corresponding to the advertisement playing task request, the number of times of suspending playing and the total duration of suspending, includes:

judging whether the number of times of playing pause or the total pause duration exceeds a corresponding preset threshold value;

if yes, the duration is marked as zero.

The application also provides an advertisement page playing device which is integrated in the server and comprises:

the monitoring module is used for monitoring whether the mobile terminal starts to play the appointed advertisement data;

The first starting module is used for starting the playing timing of the appointed advertisement data if the mobile terminal starts to play the appointed advertisement data, and monitoring whether a playing page of the mobile terminal corresponds to the appointed advertisement data or not in real time;

a pause module, configured to pause the timing of playing the specified advertisement data when it is detected that the playing page of the mobile terminal does not correspond to the specified advertisement data;

and the second starting module is used for continuously starting the playing timing of the appointed advertisement data until the user finishes the advertisement page browsing task corresponding to the advertisement playing task request information when the fact that the playing page of the mobile terminal corresponds to the appointed advertisement data again is monitored.

The application also provides a storage medium which is a computer readable storage medium and is stored with a computer program, wherein the computer program is executed to realize the advertising page playing method.

The application also provides computer equipment, which comprises a processor, a memory and a computer program stored in the memory and capable of running on the processor, wherein the advertisement page playing method is realized when the processor executes the computer program.

According to the application, the data storage space is arranged in the server to store advertisement data, the current playing page of the mobile terminal is monitored in real time, and the effective time of the playing of the advertisement page is monitored when the playing of the advertisement page is started, so that the integrity of the playing of the advertisement is ensured.

Drawings

FIG. 1 is a schematic flow chart of an advertisement page playing method according to an embodiment of the present application;

FIG. 2 is a schematic diagram illustrating a structure of an advertisement page playing device according to an embodiment of the present application;

FIG. 3 is a schematic diagram illustrating an advertisement page playing device according to another embodiment of the present application;

FIG. 4 is a schematic diagram illustrating an advertisement page playing device according to another embodiment of the present application;

FIG. 5 is a schematic diagram of a first starting module according to an embodiment of the present application;

FIG. 6 is a schematic structural diagram of a first start-up module according to another embodiment of the present application;

FIG. 7 is a schematic diagram of a first start-up module according to another embodiment of the present application;

FIG. 8 is a schematic diagram illustrating an advertisement page playing device according to another embodiment of the present application;

FIG. 9 is a schematic diagram of an advertisement page playing device according to another embodiment of the present application;

FIG. 10 is a schematic diagram of a computing module according to an embodiment of the application;

FIG. 11 is a block diagram illustrating an embodiment of a storage medium of the present application;

FIG. 12 is a block diagram of one embodiment of a computer device of the present application.

Detailed Description

The present application will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application.

Referring to fig. 1, an advertisement page playing method according to an embodiment of the present application includes:

s1: and monitoring whether the mobile terminal plays the appointed advertisement data.

In this embodiment, the server monitors whether the mobile terminal starts playing the specified advertisement data, determines whether the mobile terminal starts playing, and determines that the mobile terminal has started playing the specified advertisement data according to the fact that the capturing of the image information and/or the capturing of the sound information is performed on the first advertisement page displayed by the mobile terminal, and when the captured image information and/or the sound information of the first advertisement page corresponds to advertisement data pre-stored in a data storage space in a database of the server.

S2: if the mobile terminal starts to play the appointed advertisement data, starting the playing timing of the appointed advertisement data, and monitoring whether the playing page of the mobile terminal corresponds to the appointed advertisement data or not in real time.

In this embodiment, the advertisement data may be understood as information about a certain advertisement image and a certain advertisement voice on a certain advertisement playing page, and the advertisement data may be understood as information about a certain part of advertisement images and a certain part of advertisement voices in a certain advertisement image and a certain advertisement voice on a certain advertisement playing page, but the above example should not be construed as limiting. And if the mobile terminal starts to play the appointed advertisement data, starting playing timing, and after starting the playing timing, timing by adopting a dotting timing mode, dotting once every preset time period, wherein the playing timing method is adopted to count in a numerical decreasing or numerical increasing mode.

Taking dotting after every at least 0.001s as an example, assuming that the upper timing threshold set at the time of starting timing is 1 minute and 30 seconds, when dotting is performed in a numerical decreasing manner, the starting numerical value of dotting should be "00:01:30:000", the value after the next dotting time should be" 00:01:29:999", and so on until the value of the dotting timer is" 00:00:00:000", the timing is ended; further, when the dotting timing is performed in a numerical increment mode, the starting numerical value of the dotting timing is "00:00:00:000", the value after the next dotting time should be" 00:00:00:001", and so on, until the dotting time has a value of" 00:01:30:000", the timing is ended; the method of dotting and timing ensures that whether the playing page of the mobile terminal corresponds to the appointed advertisement data or not is monitored with high precision, and has stronger stability.

S3: and when the fact that the playing page of the mobile terminal does not correspond to the appointed advertisement data is monitored, stopping playing timing of the appointed advertisement data.

In this embodiment, the advertisement data may be understood as information about a certain advertisement image on a certain advertisement playing page and information about a certain advertisement voice, and may be understood as information about a certain advertisement image on a certain advertisement link and information about a certain advertisement voice, and even further, the advertisement data may be understood as information about a certain part of advertisement images on a certain advertisement playing page and information about a certain advertisement voice, and the advertisement data may be understood as information about a certain part of advertisement images on a certain advertisement link and information about a certain advertisement voice, but the above example should not be construed as limiting. And if the monitored advertisement data does not correspond to the pre-stored advertisement data of the server, stopping playing timing.

Assume that the value of the dotting time in a numerical increment manner is "00:00:01:001", the timing value after the next dotting should be" 00:00:01:002", but the information of a certain advertisement playing page and/or a certain part of images on a certain advertisement link displayed on the mobile terminal and the information of a certain sound are not corresponding to the advertisement data pre-stored in the server, the playing timing is paused, that is, the value at which the dotting timing is paused is" 00:00:01:001", without the timer jumping to a value of" 00:00:01:002".

S4: and when the fact that the playing page of the mobile terminal corresponds to the appointed advertisement data again is monitored, continuing to start playing timing of the appointed advertisement data until the user completes the advertisement page browsing task corresponding to the advertisement playing task request information.

In this embodiment, the advertisement data may be understood as information about a certain advertisement image on a certain advertisement playing page and information about a certain advertisement voice, and may be understood as information about a certain advertisement image on a certain advertisement link and information about a certain advertisement voice, and even further, the advertisement data may be understood as information about a certain part of advertisement images on a certain advertisement playing page and information about a certain advertisement voice, and the advertisement data may be understood as information about a certain part of advertisement images on a certain advertisement link and information about a certain advertisement voice, but the above example should not be construed as limiting.

Assuming that the dotting timing is performed in a numerical increment manner, the obtained temporary dotting timing is stopped at a numerical value of "00:00:01:001", when it is monitored that the playing page of the mobile terminal corresponds to the specified advertisement data again, that is, the captured image information and/or sound information of the advertisement page corresponds to the advertisement data pre-stored in the server data storage space, the playing timing is continuously started, that is, the following numerical value after dotting is" 00:00:01: 002' performs dotting and timing in a numerical increment mode, and continues timing until the user completes the advertisement page browsing task corresponding to the advertisement playing task request information.

Further, before the step S1 of monitoring whether the mobile terminal plays the specified advertisement data, the method includes:

s10: and receiving advertisement playing task request information sent by the mobile terminal.

The mobile terminal of the present embodiment includes, for example, a mobile phone and a tablet computer, but the above example should not be interpreted as limiting, and the mobile terminal may be understood as a device of a wireless signal receiver, the advertisement playing task request information sent by the mobile terminal to the server may be an application program (APP) from a client, the server receives the advertisement playing task request information sent by the mobile terminal, the server obtains a request for sending an advertisement playing task from at least one mobile terminal, when the request for sending an advertisement playing task has been obtained from a first mobile terminal, the server may also obtain a request for sending an advertisement playing task from a second mobile terminal, and the request for sending an advertisement playing task from the first mobile terminal and the request for sending an advertisement playing task from the second mobile terminal do not conflict with each other.

The server is provided with a data storage space for storing advertisement data, and the advertisement data which can be stored by the server comprises a plurality of advertisement playing pages and/or advertisement links respectively corresponding to the advertisement playing pages, so that a certain data storage space is occupied, and a space for storing the data correspondingly is needed to be arranged in the server.

The stored advertisement data may include, for example, a plurality of advertisement playing pages and/or advertisement links corresponding to the advertisement playing pages, and the advertisement data may be understood as information about a certain advertisement image and a certain advertisement voice on a certain advertisement playing page, and the advertisement data may be understood as information about a certain advertisement image and a certain advertisement voice on a certain advertisement link, and even may be understood as information about a certain advertisement image and a certain advertisement voice in a certain advertisement image on a certain advertisement playing page, and the advertisement data may be understood as information about a certain advertisement voice in a certain advertisement image and a certain advertisement voice in a certain advertisement link, but the above example should not be construed as limiting.

S11: and selecting appointed advertisement data from a database of a server according to the advertisement playing task request information, and sending the appointed advertisement data to the mobile terminal.

In this embodiment, receiving the advertisement playing task request information received from the mobile terminal, acquiring information of a corresponding user corresponding to the mobile terminal, selecting and designating different advertisement data from the data storage space according to the user information corresponding to the mobile terminal, and sending the advertisement data to the mobile terminal, where the designating different advertisement data is matched with the user information corresponding to the mobile terminal, for example, acquiring that the information corresponding to the user of the mobile terminal is a user who likes food, designating advertisement data related to food accordingly, and sending the advertisement data to the user corresponding to the mobile terminal.

The user information corresponding to the mobile terminal can be interest information submitted by a user when the user applies for an account by a corresponding program (APP) of the client, or can be information focused at ordinary times by the user, like a bar focused by the user in a hundred-degree bar, and the user can modify the interest information or the information focused at ordinary times by the user at any time by the corresponding program (APP) of the client.

Further, before step S10 of receiving the advertisement playing task request information sent by the mobile terminal, the method includes:

and S101a, judging whether a first interaction indication signal started by a user through a keyboard of the mobile terminal is monitored, wherein the first interaction indication signal is used for generating the advertisement playing task request information.

And S101b, if a first interaction indication signal started by a user through a keyboard of the mobile terminal is monitored, generating an instruction for receiving the advertisement playing task request information sent by the mobile terminal.

In this embodiment, the keyboard of the mobile terminal includes a touch screen keyboard or a key-type keyboard, and the user corresponding to the mobile terminal starts the first interaction indication signal by clicking the touch screen keyboard or the key-type keyboard, where the first interaction indication signal is used to generate the advertisement playing task request information.

And when the first interaction indication signal is started by the user corresponding to the mobile terminal, generating an instruction for receiving the advertisement playing task request information sent by the mobile terminal.

Further, before step S10 of receiving the advertisement playing task request sent by the mobile terminal, the method further includes:

s102a, judging whether a second interaction indication signal started by a user through the mobile terminal is monitored, wherein the second interaction indication signal is a preset voice interaction indication signal used for generating the advertisement playing task request information.

S102b, if yes, generating an instruction for receiving the advertisement playing task request information sent by the mobile terminal.

In this embodiment, the voice interaction indication signal is a preset voice interaction indication signal, including "start task", "fast task" or "start fast task", but the above example should not be construed as limiting.

Assuming that the preset voice interaction indication signal is a "start task", a prompt of "press and talk" of the start task "appears in a designated area on the mobile terminal to prompt a user to perform an operation similar to the function of" press and talk "in" WeChat ", when the user corresponding to the mobile terminal presses the designated area according to the prompt and submits voice information of" start task "to the mobile terminal, the second interaction indication signal is started, wherein the second interaction indication signal is used for generating the advertisement playing task request information.

If the fact that the user starts the second interaction indication signal through the mobile terminal is monitored, an instruction for receiving advertisement playing task request information sent by the mobile terminal is generated.

Further, the specified advertisement data includes a plurality of advertisement playing pages, and the step S2 of starting the playing timing of the specified advertisement data and monitoring in real time whether the playing page of the mobile terminal corresponds to the specified advertisement data includes:

And S210, after starting the playing timing of the specified advertisement data, controlling the specified advertisement data to sequentially play a plurality of advertisement playing pages according to a preset mode.

S211, monitoring whether the playing page of the mobile terminal corresponds to the appointed advertisement data in real time.

In this embodiment, the sequentially and automatically playing a plurality of advertisement playing pages is various advertisement image data pre-stored in a server, which can intuitively reflect the content that needs to be advertised by the advertisement, and the images can be various types of images, such as RGB images, YUV images, RGBA images, or YUVA images, etc., however, the above examples should not be construed as limiting.

Wherein, monitoring a human-machine-operated interaction indication, the indication may comprise: the first interaction indication signal or the second interaction indication signal, when the man-machine operation interaction indication is monitored, a playing timing is started, the images are read based on the man-machine operation interaction indication and are automatically played in sequence, so that a plurality of advertisement playing pages are automatically played in sequence, namely after a first advertisement playing page is played, the advertisement playing pages are automatically switched to a second advertisement playing page after a preset time period passes, for example, the preset time period is 5s, after the first advertisement playing page is played, every 5s of advertisement playing pages are switched, and the like.

And in the process of sequentially and automatically playing a plurality of advertisement playing pages, monitoring whether the playing pages of the mobile terminal correspond to the appointed advertisement data or not in real time.

Further, after step S211, where the page control key corresponding to the advertisement playing page is stored separately from the advertisement playing page and has an association relationship, the step of monitoring, in real time, whether the playing page of the mobile terminal corresponds to the specified advertisement data includes:

s211a: if the playing page of the mobile terminal corresponds to the appointed advertisement data, detecting whether the continuous playing time of the appointed advertisement playing page in the appointed advertisement data reaches a preset time period or not.

In this embodiment, the designated advertisement playing page is any one advertisement playing page in the designated advertisement data, and the preset time period is smaller than the time interval of automatic switching of the adjacent advertisement playing pages, for example, the time interval of automatic switching of the adjacent advertisement playing pages is 5S, and the preset time period may be 3S.

S211b: if the continuous playing time of the appointed advertisement playing page reaches a preset time period, displaying an appointed page control key corresponding to the appointed advertisement playing page in an appointed area of the appointed advertisement playing page, wherein the appointed page control key at least comprises a page closing key for closing the appointed advertisement playing page.

In this embodiment, the specified page control key may be a hidden function key, which is displayed in the specified area only after a preset period of time, or may be a function key obtained separately from the advertisement playing page, where the mobile terminal obtains the advertisement playing page after the preset period of time, and obtains the specified page control key after the preset period of time.

The specified page control key at least comprises a page closing key for closing the specified advertisement playing page, the page closing key is similar to a closing key when browsing a webpage, the specified area can be at any position of the advertisement playing page, preferentially, the specified area is at the upper right of the advertisement playing page, and a user can close the currently played page through the closing key.

Further, the specified advertisement data includes a plurality of advertisement playing pages, and includes advertisement links corresponding to the advertisement playing pages, and the step S2 of starting the playing timing of the specified advertisement data and monitoring in real time whether the playing page of the mobile terminal corresponds to the specified advertisement data further includes:

s220, starting playing timing of the specified advertisement data, and acquiring a current playing page of the mobile terminal.

S221, judging whether the current playing page is consistent with a first designated page in a plurality of advertisement playing pages or is consistent with a second designated page in the designated advertisement pages, wherein the second designated page in the designated advertisement pages is a playing interface of advertisement links corresponding to the advertisement playing pages respectively.

S222, if yes, judging that the playing page of the mobile terminal corresponds to the appointed advertisement data, otherwise, judging that the playing page of the mobile terminal does not correspond to the appointed advertisement data.

In this embodiment, the first designated page of the plurality of advertisement playing pages refers to various advertisement image data pre-stored in the server, which can intuitively reflect the content that the advertisement needs to advertise, and the image can be various types of images, such as RGB image, YUV image, RGBA image, or YUVA image, etc., however, the above examples should not be construed as limiting.

Starting playing timing, acquiring a current playing page of the mobile terminal, judging whether the current playing page is consistent with a first designated page in a plurality of advertisement playing pages or a second designated page in the designated advertisement pages, wherein the second designated page in the designated advertisement pages is a playing interface of advertisement links corresponding to the advertisement playing pages respectively, and judging whether the playing page of the mobile terminal corresponds to the designated advertisement data or not when the current playing page obtained by the mobile terminal is the pre-stored advertisement image data or the playing interface of the advertisement links corresponding to the pre-stored advertisement image data.

Further, when it is detected that the playing page of the mobile terminal corresponds to the designated advertisement data again, starting the playing timing of the designated advertisement data until the user completes the step S4 of the advertisement page browsing task corresponding to the advertisement playing task request information, the method includes:

s41: and calculating the duration of playing the specified advertisement data according to the starting time corresponding to the playing timing of the specified advertisement data, the ending time of completing the advertisement page browsing task corresponding to the advertisement playing task request, the number of times of playing pauses and the total pause duration, wherein the total pause duration is the accumulated duration of each time of playing pauses.

S42: and judging whether the duration reaches a preset duration.

S43: if the preset duration is reached, judging that the user corresponding to the mobile terminal completes the advertisement page browsing task corresponding to the advertisement playing task request information.

In this embodiment, assuming that the preset duration is 1 minute and 30 seconds, the upper limit threshold of timing set at the beginning of the timing is 1 minute and 30 seconds, and the timing is performed in a numerical increment mode, the starting numerical value of the timing should be "00:00:00:000", the value after the next dotting time should be" 00:00:00:001", and so on until the value after dotting is" 00:01:30:000", the timing is ended; assuming that 2 times of playing pages of the mobile terminal do not correspond to the appointed advertisement data in the dotting timing process, the number of times of playing is considered to be 2, wherein the continuous duration of each time of pause adopts a numerical value increasing mode to perform dotting timing, and when the pause dotting timing is started, the starting numerical value is '00': 00:00:000", when the value clocked at the dotting should be" 00:00:02:000", and monitoring that the playing page of the mobile terminal corresponds to the specified advertisement data, and considering the pause time to be 2 seconds, wherein the total pause time is the accumulated time of each pause of playing. And calculating the duration of playing the appointed advertisement data according to the starting time corresponding to the starting playing timing, the ending time of completing the advertisement page browsing task corresponding to the advertisement playing task request, the number of times of pausing playing and the total pause duration. Judging whether the duration reaches a preset duration, if so, judging that the user corresponding to the mobile terminal completes the advertisement page browsing task corresponding to the advertisement playing task request information.

Further, after the step S43 of determining that the user corresponding to the mobile terminal completes the advertisement page browsing task corresponding to the advertisement playing task request information, the method includes:

s43a: and issuing rewards to the users corresponding to the mobile terminal according to preset rules.

In this embodiment, the issuing of the reward to the user corresponding to the mobile terminal by the server is determined according to whether the user corresponding to the mobile terminal completes the advertisement page browsing task corresponding to the advertisement playing task request, and optionally, the reward may include one or more combinations of cash reward, virtual currency, coupon reward, redemption ticket reward or physical reward, and the user corresponding to the mobile terminal only has the authority to get the reward when completing the advertisement page browsing task corresponding to the advertisement playing task request.

In order to better encourage the mobile terminal to correspond to the user, the issuing rule of the rewards further comprises: and randomly issuing double rewards after the corresponding user of the mobile terminal completes the advertisement page browsing task corresponding to the advertisement playing task request, and exciting the corresponding user of the mobile terminal.

It is contemplated that when the issued reward is a cash reward, the cash reward may be linked to, associated with, or embodied by the WeChat software or the Payment Bay Account.

Further, according to a start time corresponding to starting playing timing of the specified advertisement data, a stop time of completing an advertisement page browsing task corresponding to the advertisement playing task request, a number of times of suspending playing, and a total suspension duration, the duration of playing the specified advertisement data is calculated, wherein the total suspension duration is a cumulative duration of suspending playing each time, and step S41 includes:

s41a: and judging whether the number of times of playing pause or the total pause duration exceeds a preset threshold value.

S41b: if yes, the duration is marked as zero.

In this embodiment, it is assumed that the preset number of times of playing suspension is 5 times, if it is detected that 2 times of playing pages of the mobile terminal do not correspond to the specified advertisement data in the process of dotting and timing, the number of times of playing suspension is considered to be 2, timing is continued, if it is detected that 6 times of playing pages of the mobile terminal do not correspond to the specified advertisement data in the process of dotting and timing, the number of times of playing suspension is considered to be 6, and the preset threshold of the number of times of playing suspension has been exceeded, and the duration is recorded as zero.

Assuming that the preset pause duration threshold is 1 minute, the duration of each pause is counted in a numerical increment mode, when the fact that the playing page of the mobile terminal does not correspond to the appointed advertisement data is monitored, the starting numerical value of the pause dotting counting is "00" when the fact that: 00:00:000", the value after the next dotting time should be" 00:00:00:001", assuming that the value at the dotting time should be" 00:00:02: and if the 000 ' time is that the playing page of the mobile terminal corresponds to the appointed advertisement data, the pause time is considered to be 2 seconds, the preset threshold value of the total pause time is not exceeded, the timing is continued, when the fact that the playing page of the mobile terminal does not correspond to the appointed advertisement data is monitored again, the temporary dotting timing is restarted, and the starting value of the dotting timing is required to be connected with the last value of the last time of the pause dotting timing to be ' 00 ': 00:02:000", the value after the next dotting time should be" 00:00:02:001", assuming that the value at the dotting time should be" 00:01:02: and (3) monitoring that the playing page of the mobile terminal corresponds to the appointed advertisement data in the time of 00', considering that the pause duration is 1 minute and 2 seconds, considering that the total pause duration exceeds a preset threshold value 1mi < n >, and controlling the duration to be zero.

It is conceivable that during the play timing, whether the number of times of monitoring the pause exceeds a preset threshold or the total time of monitoring the pause exceeds a preset threshold, the duration is controlled to be zero as long as one is satisfied.

Referring to fig. 2, the present application further provides an advertisement page playing device integrated in a management server, including:

and the monitoring module 1 is used for monitoring whether the mobile terminal plays the appointed advertisement data.

In this embodiment, the monitoring module 1 monitors whether the mobile terminal starts playing the specified advertisement data, determines whether the mobile terminal starts playing, and determines that the mobile terminal has started playing the specified advertisement data according to the fact that the capturing of the image information and/or the capturing of the sound information is performed on the first advertisement page displayed by the mobile terminal, and when the captured image information and/or the sound information of the first advertisement page corresponds to the advertisement data pre-stored in the data storage space in the database of the server.

And the first starting module 2 is used for starting the playing timing of the appointed advertisement data if the mobile terminal starts to play the appointed advertisement data, and monitoring whether the playing page of the mobile terminal corresponds to the appointed advertisement data or not in real time.

And the pause module 3 is used for pausing the playing timing of the appointed advertisement data when the fact that the playing page of the mobile terminal is not corresponding to the appointed advertisement data is detected.

And the second starting module 4 is used for continuously starting the playing timing of the appointed advertisement data until the user finishes the advertisement page browsing task corresponding to the advertisement playing task request information when the fact that the playing page of the mobile terminal corresponds to the appointed advertisement data again is monitored.

Further, the advertisement page playing device further comprises:

and the receiving module 11 is used for receiving the advertisement playing task request information sent by the mobile terminal.

The mobile terminal of the present embodiment includes, for example, a mobile phone and a tablet computer, but the above example should not be interpreted as limiting, and the mobile terminal may be understood as a device of a wireless signal receiver, the advertisement playing task request information sent by the mobile terminal to the receiving module 11 may be an application program (APP) from a client, the receiving module 11 receives the advertisement playing task request sent by the mobile terminal, the receiving module 11 obtains the request for sending the advertisement playing task from at least one mobile terminal, when the request for sending the advertisement playing task has been obtained from the first mobile terminal, the receiving module 11 may also obtain the request for sending the advertisement playing task from the second mobile terminal, and the request for sending the advertisement playing task from the first mobile terminal and the request for sending the advertisement playing task from the second mobile terminal do not conflict with each other.

And the sending module 12 is used for selecting appointed advertisement data from a database of a server according to the advertisement playing task request information and sending the appointed advertisement data to the mobile terminal.

Referring to fig. 3, the advertisement page playing device according to an embodiment of the present application further includes:

and the first judging module 7 is used for judging whether a first interaction indicating signal started by a user through the keyboard of the mobile terminal is monitored, wherein the first interaction indicating signal is used for generating the advertisement playing task request information.

The first generating module 8 is configured to generate an instruction for receiving the advertisement playing task request information sent by the mobile terminal if a first interaction indication signal started by the user through the keyboard of the mobile terminal is detected.

Referring to fig. 4, an advertisement page playing device according to an embodiment of the present application further includes:

and the second judging module 9 is configured to judge whether a second interaction indication signal started by the user through the mobile terminal is monitored, where the second interaction indication signal is a preset voice interaction indication signal used for generating the advertisement playing task request information.

And the second generating module 10 is configured to generate an instruction for receiving the advertisement playing task request information sent by the mobile terminal if the second interaction indication signal started by the user through the mobile terminal is detected.

Referring to fig. 5, in an embodiment of the present application, the designated advertisement data includes a plurality of advertisement playing pages, and the first starting module 2 includes:

and the starting unit 210 is configured to control the specified advertisement data to sequentially play the plurality of advertisement playing pages according to a preset manner after starting the playing timing of the specified advertisement data.

And the monitoring unit 211 is used for monitoring whether the playing page of the mobile terminal corresponds to the appointed advertisement data in real time.

Referring to fig. 6, in an embodiment of the present application, the page control keys corresponding to the advertisement playing pages are stored separately from the advertisement playing pages, and have an association relationship, and the first starting module 2 further includes:

and the detecting unit 212 is configured to detect whether the duration of playing the specified advertisement page in the specified advertisement data reaches a preset time period if the playing page of the mobile terminal corresponds to the specified advertisement data.

And a display unit 213, configured to display, in a designated area of the designated advertisement playing page, a designated page control key corresponding to the designated advertisement playing page if the duration of the designated advertisement playing page reaches a preset time period, where the designated page control key at least includes a page close key for closing the designated advertisement playing page.

Referring to fig. 7, in an embodiment of the present application, the specified advertisement data includes a plurality of advertisement playing pages, and advertisement links corresponding to the advertisement playing pages respectively, and the first starting module 2 further includes:

and the obtaining unit 220 is configured to start playing timing of the specified advertisement data, and obtain a current playing page of the mobile terminal.

A first judging unit 221, configured to judge whether the current playing page is consistent with a first designated page in a plurality of advertisement playing pages, or is consistent with a second designated page in designated advertisement pages, where the second designated page in the designated advertisement pages is a playing interface of an advertisement link corresponding to each advertisement playing page.

And the determining unit 222 is configured to determine that the playing page of the mobile terminal corresponds to the specified advertisement data if the current playing page is consistent with a first specified page of the plurality of advertisement playing pages or is consistent with a second specified page of the specified advertisement pages, and otherwise, does not correspond to the specified advertisement data.

Referring to fig. 8, in an embodiment of the present application, the advertisement page playing device further includes:

The calculating module 41 is configured to calculate a duration for playing the specified advertisement data according to a start time corresponding to a playing timing of the specified advertisement data, a stop time for completing an advertisement page browsing task corresponding to the advertisement playing task request, a number of times of pausing playing, and a total time of pausing, where the total time of pausing is an accumulated duration for pausing playing each time.

A third judging module 42 is configured to judge whether the duration reaches a preset duration.

And the judging module 43 is configured to judge that the user corresponding to the mobile terminal completes the advertisement page browsing task corresponding to the advertisement playing task request information if the duration reaches the preset duration.

Referring to fig. 9, in an embodiment of the present application, the advertisement page playing device further includes:

and the issuing module 44 is configured to issue rewards to users corresponding to the mobile terminal according to preset rules.

In this embodiment, the issuing module 44 issues the reward to the user corresponding to the mobile terminal according to whether the user corresponding to the mobile terminal completes the advertisement page browsing task corresponding to the advertisement playing task request, and optionally, the reward may include one or more combinations of cash rewards, virtual currency, coupon rewards, redemption ticket rewards or physical rewards, and the user corresponding to the mobile terminal only completes the advertisement page browsing task corresponding to the advertisement playing task request and has the authority to get the reward.

Referring to fig. 10, in an embodiment of the present application, the computing module 41 further includes:

a second judging unit 41a, configured to judge whether the number of times of playing is paused or the total pause duration exceeds a preset threshold.

The control unit 41b is configured to record the duration as zero if the number of times of playing is paused or the total pause duration exceeds a preset threshold.

Referring to fig. 11, the present application also provides a storage medium 100, in which a computer program 200 is stored which, when run on a computer, causes the computer to perform the advertising page playing method described in the above embodiments.

Referring to fig. 12, the present application also provides a computer device 300 containing instructions that, when run on the computer device 300, cause the computer device 300 to perform the advertising page playing method described in the above embodiments through a processor 400 provided therein.

In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product.

The computer program product includes one or more computer instructions. When loaded and executed on a computer, produces a flow or function in accordance with embodiments of the present application, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in a storage medium or transmitted from one storage medium to another storage medium, for example, from one website, computer, server, or data center by wired (e.g., coaxial cable, fiber optic, digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.) means. The storage medium may be any available medium that can be stored by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), etc.

Although embodiments of the present invention have been shown and described, it will be understood by those skilled in the art that various changes, modifications, substitutions and alterations can be made therein without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.

Claims

1. An advertising page playing method is characterized by comprising the following steps:

monitoring whether the mobile terminal plays the appointed advertisement data;

when the fact that the playing page of the mobile terminal corresponds to the appointed advertisement data again is monitored, continuing to start playing timing of the appointed advertisement data until the user completes an advertisement page browsing task corresponding to advertisement playing task request information;

before the step of monitoring whether the mobile terminal plays the appointed advertisement data, the method comprises the following steps:

Receiving advertisement playing task request information sent by a mobile terminal;

before the step of receiving the advertisement playing task request sent by the mobile terminal, the method comprises the following steps:

judging whether a first interaction indication signal started by a user through a keyboard of the mobile terminal is monitored or not, wherein the first interaction indication signal is used for generating the advertisement playing task request information;

if a first interaction indication signal started by a user through a keyboard of the mobile terminal is monitored, generating an instruction for receiving advertisement playing task request information sent by the mobile terminal;

judging whether a second interaction indication signal started by a user through the mobile terminal is monitored or not, wherein,

the second interaction indication signal is a preset voice interaction indication signal used for generating the advertisement playing task request information;

if yes, generating an instruction for receiving the advertisement playing task request information sent by the mobile terminal.

2. The method for playing advertisement pages according to claim 1, wherein the specified advertisement data comprises a plurality of advertisement playing pages, and the step of starting the playing timing of the specified advertisement data and monitoring whether the playing pages of the mobile terminal correspond to the specified advertisement data in real time comprises the steps of:

3. The method for playing an advertisement page according to claim 2, wherein the advertisement playing page and the page control key corresponding to the advertisement playing page are stored separately, and there is an association relationship between the advertisement playing page and the page control key, and the step of monitoring in real time whether the playing page of the mobile terminal corresponds to the specified advertisement data comprises:

if the fact that the playing page of the mobile terminal corresponds to the appointed advertisement data is monitored, whether the continuous playing time of the appointed advertisement playing page in the appointed advertisement data reaches a preset time period or not is detected;

4. The method for playing advertisement pages according to claim 3, wherein the specified advertisement data comprises a plurality of advertisement playing pages and advertisement links corresponding to the advertisement playing pages respectively, the step of starting to time the playing of the specified advertisement data and monitoring in real time whether the playing page of the mobile terminal corresponds to the specified advertisement data further comprises:

judging whether the current playing page is consistent with a first designated page in a plurality of advertisement playing pages or a second designated page in the designated advertisement playing pages, wherein the first designated page refers to various advertisement image data pre-stored in a server; the second designated page is a playing interface of the advertisement link corresponding to each advertisement playing page;

5. The method for playing an advertisement page according to claim 1, wherein when it is detected that the playing page of the mobile terminal corresponds to the specified advertisement data again, the method continues to start the timing of playing the specified advertisement data until the user completes the step of browsing the advertisement page corresponding to the advertisement playing task request information, comprises:

judging whether the duration reaches a preset duration or not;

6. The method for playing an advertisement page according to claim 5, wherein after the step of determining that the user corresponding to the mobile terminal has completed the advertisement page browsing task corresponding to the advertisement playing task request information, the method comprises:

7. The method of claim 6, wherein the step of calculating the duration of playing the specified advertisement data according to a start time corresponding to a start time of playing the specified advertisement data, a stop time of completing an advertisement page browsing task corresponding to the advertisement playing task request, a number of times of suspending playing, and a total time of suspending playing, comprises:

if yes, the duration is marked as zero.

8. An advertising page playing device for executing the advertising page playing method according to any one of claims 1 to 7, characterized by being integrated in a server, comprising:

the monitoring module is used for monitoring whether the mobile terminal plays the appointed advertisement data or not;

and the second starting module is used for continuously starting the playing timing of the appointed advertisement data until the advertisement page browsing task corresponding to the advertisement playing task request information is completed when the fact that the playing page of the mobile terminal corresponds to the appointed advertisement data again is monitored.

9. A storage medium, characterized in that it is a computer-readable storage medium, on which a computer program is stored, which computer program, when executed, implements the advertising page playing method according to any one of claims 1 to 7.

10. A computer device comprising a processor, a memory and a computer program stored on the memory and executable on the processor, the processor implementing the advertising page playing method according to any one of claims 1 to 7 when the computer program is executed by the processor.