CN110738512A

CN110738512A - multimedia advertisement putting method and device, server and storage medium

Info

Publication number: CN110738512A
Application number: CN201910856085.6A
Authority: CN
Inventors: 刘新; 张擎
Original assignee: Shenzhen Launch Technology Co Ltd
Current assignee: Shenzhen Launch Technology Co Ltd
Priority date: 2019-09-10
Filing date: 2019-09-10
Publication date: 2020-01-31

Abstract

The embodiment of the application is suitable for multimedia advertisement, and discloses multimedia 0 advertisement putting methods and devices, a server and a storage medium, and the method comprises the steps of obtaining an equipment identifier of a wearable device successfully matched with the equipment identifier, obtaining ownership information of the wearable device in the server according to the equipment identifier, obtaining a user digital identity from the server by a multimedia terminal according to the user identifier, selecting multimedia 2 advertisement data matched with at least user characteristics of a user from a preset multimedia 1 advertisement set, playing the multimedia advertisement data, confirming the wearing state of the wearable device when the playing of multimedia advertisement data starts, and sending effective playing events to the server after the playing of multimedia advertisement data is finished if the wearing state of the wearable device is effective when the playing of multimedia advertisement data starts, so that the putting precision reported by multimedia can be improved, the resource waste can be reduced, and the advertisement cost can be reduced.

Description

multimedia advertisement putting method and device, server and storage medium

Technical Field

The application relates to the field of wearable equipment and block chain application, in particular to a method and a device for delivering multimedia announcements, a server and a storage medium.

Background

advertising in the commercial world is the most important means for enterprise marketing and platform promotion , and with the rapid development of network technology, the internet advertising has become mainstream advertising media.

At present, the internet can realize accurate announcement based on user big data analysis through user information (information such as user age, occupation and hobby), however, in the traditional multimedia announcement mode, announces that the user information in the playing system is opaque, announcers cannot measure announcement playing effect, so that announcements cannot realize accurate announcement, and great resource waste is caused.

Disclosure of Invention

The embodiment of the application provides multimedia announcement and delivery methods and devices, a server and a storage medium, so that accurate delivery of multimedia announcements is expected to be realized, and announcement and delivery cost is reduced.

, the embodiment of the present application provides a multimedia announcement method, where the multimedia announcement method is applied to a multimedia terminal, and includes:

acquiring a device identifier of wearable equipment successfully paired with the wearable equipment, and acquiring ownership information of the wearable equipment in a server according to the device identifier, wherein the ownership information comprises a user identifier;

acquiring a user digital identity from the server according to the user identification, wherein the user digital identity comprises at least user characteristics of the user;

selecting multimedia advertisement data matching at least user characteristics of the user in a preset multimedia advertisement set, the multimedia advertisement set comprising a plurality of multimedia advertisement data to be played;

playing the multimedia announcement data and confirming the wearing state of the wearable device when the playing of the multimedia announcement data is started;

if the wearing state of the wearable device is valid when the multimedia report data is played, sending a report valid playing event to the server after the multimedia report data is played, wherein the report valid playing event is used by the server to transfer the data volume determined according to the valid playing event to a digital account corresponding to the user identifier.

In a second aspect, an multimedia advertisement release methods are provided for embodiments of the present application, where the multimedia advertisement release method is applied to a server, and includes:

receiving an ownership information request sent by a multimedia terminal, wherein the ownership information request comprises a device identifier of the wearable device, the device identifier is used for acquiring ownership information of the wearable device, and ownership information of the wearable device acquired according to the device identifier is sent to the multimedia terminal, and the ownership information comprises a user identifier;

receiving a user digital identity request sent by the multimedia terminal, wherein the user digital identity request comprises a user identifier, the user identifier is used for acquiring a user digital identity, the user digital identity acquired according to the user identifier is sent to the multimedia terminal, the user digital identity comprises at least user characteristics of a user, the user characteristics are used by the multimedia terminal for selecting multimedia report data matched with at least user characteristics of the user from a preset multimedia report set, and the multimedia report set comprises a plurality of multimedia report data to be played;

receiving notice effective playing events sent by the multimedia terminal after the multimedia notice data are played, and transferring the data volume determined according to the effective playing events to a digital account corresponding to the user identification.

In a third aspect, an multimedia advertisement delivery methods are provided for embodiments of the present application, where the multimedia advertisement delivery method is applied to a wearable device, and includes:

receiving a pairing request sent by a multimedia terminal, wherein the pairing request comprises a multimedia terminal identifier, sending a pairing result to the multimedia terminal according to the multimedia terminal identifier, the pairing result comprises a device identifier of wearable equipment, the device identifier is used by a server for acquiring ownership information of the wearable equipment, and the ownership information comprises a user identifier;

after the server receives a user digital identity request sent by the multimedia terminal, the user digital identity request sent by the server is received, electrocardiosignal of a user is successfully verified, a confirmation message agreeing to obtain the user digital identity is submitted to the server, the user digital identity request comprises a user identification, the server is used for sending the user digital identity obtained according to the user identification to the multimedia terminal, the user digital identity comprises at least user characteristics of the user, the user characteristics are used by the multimedia terminal for selecting multimedia report data matched with at least user characteristics of the user from a preset multimedia report set, and the multimedia report set comprises a plurality of multimedia report data to be played;

when the multimedia report data is played, receiving a request sent by the server for acquiring the wearable device wearing state, confirming the wearable device wearing state, and sending the wearing state to the server, wherein the wearing state is used by the multimedia terminal to send a report effective playing event to the server after the multimedia report data is played if the wearing state is effective, and the report effective playing event is used by the server to transfer the data volume determined according to the effective playing event to a digital account corresponding to the user identifier.

In a fourth aspect, an multimedia advertisement release devices are provided for the embodiments of the present application, the multimedia advertisement release device operates in a multimedia terminal, and the multimedia advertisement release device includes:

an obtaining unit, configured to obtain a device identifier of a wearable device successfully paired with the wearable device, and obtain ownership information of the wearable device in a server according to the device identifier, where the ownership information includes a user identifier;

a second obtaining unit, configured to obtain a user digital identity from the server according to the user identifier, where the user digital identity includes at least user features of a user;

the selection unit is used for selecting multimedia advertisement data matched with at least user characteristics of the user from a preset multimedia advertisement set, the multimedia advertisement set comprises a plurality of multimedia advertisement data to be played, and the multimedia advertisement data carries at least advertisement characteristic tags .

A play confirmation unit for playing the multimedia notice data and confirming the wearing state of the wearable device when the playing of the multimedia notice data is started;

a sending unit, configured to send a effective playing event to the server after the multimedia notice data is played, if the wearing state of the wearable device is effective when the multimedia notice data is played, where the effective playing event is used by the server to transfer the data amount determined according to the effective playing event to the digital account of the user.

In a fifth aspect, there are provided multimedia advertisement delivery devices for the embodiments of the present application, where the multimedia advertisement delivery device runs in a server, and the multimedia advertisement delivery device includes:

, a receiving and sending unit, configured to receive an ownership information request sent by a multimedia terminal, where the ownership information request includes a device identifier of the wearable device, the device identifier is used to obtain ownership information of the wearable device, and send, to the multimedia terminal, ownership information of the wearable device obtained according to the device identifier, where the ownership information includes a user identifier;

a second receiving and sending unit, configured to receive a user digital identity request sent by the multimedia terminal, where the user digital identity request includes the user identifier, the user identifier is used to obtain a user digital identity, and send, to the multimedia terminal, the user digital identity obtained according to the user identifier, where the user digital identity includes at least user features of a user, the user features are used by the multimedia terminal to select, in a preset multimedia advertisement set, multimedia advertisement data that matches with at least user features of the user, and the multimedia advertisement set includes a plurality of multimedia advertisement data to be played;

a data transfer unit, configured to receive a notification valid playing event sent by the multimedia terminal after the multimedia notification data is played, transfer the data volume determined according to the valid playing event to a digital account corresponding to the user identifier, where the notification valid playing event is used to send the notification valid playing event to a server when the multimedia terminal confirms that the wearing state of the wearable device is valid when the multimedia notification data is played.

In a sixth aspect, there are provided multimedia advertisement delivery devices for embodiments of the present application, where the multimedia advertisement delivery device operates in a wearable device, and the multimedia advertisement delivery device includes:

a fifth receiving and sending unit, configured to receive a pairing request sent by a multimedia terminal, where the pairing request includes the multimedia terminal identifier, and send a pairing result to the multimedia terminal according to the multimedia terminal identifier, where the pairing result includes a device identifier of a wearable device, and the device identifier is used by a server to obtain ownership information of the wearable device, where the ownership information includes a user identifier;

a sixth receiving and sending unit, configured to receive, after the server receives the user digital identity request sent by the multimedia terminal, the user digital identity request sent by the server, successfully verify an electrocardiographic signal of a user, and submit a confirmation message agreeing to obtain a user digital identity to the server, where the user digital identity request includes the user identifier, and the server is configured to send, to the multimedia terminal, the user digital identity obtained according to the user identifier, where the user digital identity includes at least user features of the user, the user features are used by the multimedia terminal to select, in a preset multimedia advertisement set, multimedia advertisement data that matches at least user features of the user, and the multimedia advertisement set includes a plurality of multimedia advertisement data to be played;

a seventh receiving and sending unit, configured to receive, when the multimedia report data is played, a request sent by the server to obtain the wearable device wearing state, confirm the wearable device wearing state, and send the wearing state to the server, where the wearing state is used by the multimedia terminal, if the wearing state is valid, send a report valid play event to the server after the multimedia report data is played, where the report valid play event is used by the server to transfer the data volume determined according to the valid play event to a digital account corresponding to the user identifier.

In a seventh aspect, multimedia terminals are provided for embodiments of the present application, including a processor, a memory, and a transceiver, where the processor, the memory, and the transceiver are connected to each other, where the memory is used to store a computer program that supports the multimedia terminal to execute the multimedia advertisement delivery method, and the computer program includes program instructions, and the processor is configured to call the program instructions to execute the multimedia advertisement delivery method as described in the aspect of the present application.

In an eighth aspect, there are servers for embodiments of the present application, where the server includes a processor, a memory, and a transceiver, and the processor, the memory, and the transceiver are connected to each other, where the memory is used to store a computer program that supports the server to execute the multimedia placement method, and the computer program includes program instructions, and the processor is configured to call the program instructions to execute the multimedia placement method as described in the aspect of embodiment of the present application.

In a ninth aspect, wearable devices are provided for embodiments of the present application, including a processor, a memory, and a transceiver, the processor, the memory, and the transceiver being connected to each other, wherein the memory is configured to store a computer program that enables the wearable device to perform the multimedia advertisement delivery method, the computer program including program instructions, and the processor is configured to invoke the program instructions to perform the multimedia advertisement delivery method as described in aspects of embodiment of the present application.

In a tenth aspect, there is provided storage media storing a computer program comprising program instructions that, when executed by a processor, cause the processor to perform a method of multimedia delivery as described in aspect of the present application.

In the embodiment of the application, a multimedia terminal acquires a device identifier of a wearable device successfully paired with the multimedia terminal and acquires ownership information of the wearable device in a server according to the device identifier, the ownership information comprises a user identifier, the multimedia terminal acquires a user digital identity from the server according to the user identifier, the user digital identity comprises at least user characteristics of the user, the multimedia terminal selects multimedia 0 report data matched with at least user characteristics of the user from a preset multimedia report set, the multimedia 1 report set comprises a plurality of multimedia 2 report data to be played, the multimedia terminal plays multimedia 3 report data and confirms the wearing state of the wearable device when the playing of the multimedia report data starts, if the wearing state of the wearable device is effective when the playing of the multimedia report data starts, the multimedia terminal sends effective playing events to the server after the playing of the multimedia data ends, and the effective playing events are used for transferring the data volume determined according to the effective playing events to a digital report account corresponding to the user identifier , thereby improving the playing accuracy of the multimedia report and reducing the waste cost of .

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

FIG. 1 is a diagram of possible system architectures provided by embodiments of the present application;

fig. 2 is a schematic flowchart of a method for delivering multimedia announcements according to an embodiment of the present application;

fig. 3 is a schematic flow chart of multimedia terminals for obtaining a digital identity of a user according to an embodiment of the present application;

fig. 4 is a schematic flow chart of another multimedia terminals for obtaining a digital identity of a user according to an embodiment of the present application;

fig. 5 is a schematic flow chart of another multimedia advertisement delivery method provided in this embodiment of the present application;

fig. 6 is a schematic flow chart of another multimedia advertisement delivery method provided in this embodiment of the present application;

fig. 7 is a schematic structural diagram of an multimedia announcement delivery device provided in the embodiment of the present application;

fig. 8 is a schematic structural diagram of another multimedia announcement delivery devices provided in the embodiments of the present application;

fig. 9 is a schematic structural diagram of another multimedia announcement delivery devices provided in the embodiments of the present application;

fig. 10 is a schematic structural diagram of multimedia terminals provided in an embodiment of the present application;

fig. 11 is a schematic structural diagram of servers provided in the embodiment of the present application;

fig. 12 is a schematic structural diagram of wearable devices provided in the embodiments of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be described clearly and completely with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application , rather than all embodiments.

Referring to fig. 1, possible system architecture diagrams applicable to the present application are shown in fig. 1, the system architecture diagrams include a multimedia terminal 100, a server 101 and a wearable device 102, wherein the multimedia terminal may include a multimedia playing device in a home, such as a television and a tablet computer, the wearable device may include a smart watch, a smart glasses, a smart ring, a smart brooch, and other devices worn on various parts of a human body, and the wearable device has a function of acquiring a human body biological characteristic, so when the wearable device is in contact with the human body, the human biological characteristic may be acquired, for example, when the wearable device is a smart watch, the smart watch may be worn on the hand, an Electrocardiographic (ECG) signal may be acquired, and the acquisition process may be automatic acquisition.

The multimedia advertising method in the embodiment of the present application may be implemented by a block-link point server, or may be implemented by other servers or network nodes with similar functions, where the method embodiment corresponding to fig. 2 is described with a multimedia terminal as an implementation subject, the method embodiment corresponding to fig. 5 is described with a block-link point server as an implementation subject, and the method embodiment corresponding to fig. 6 may be implemented by a multimedia terminal, a block-link point server, and a wearable device together.

Referring to fig. 2, a flow chart of a method for delivering multimedia advertisements according to an embodiment of the present invention is schematically illustrated, as shown in fig. 2, the method embodiment includes the following steps:

s201, the multimedia terminal acquires the device identification of the wearable device successfully paired with the multimedia terminal, and acquires ownership information of the wearable device in the block link point server according to the device identification, wherein the ownership information comprises user identification.

Here, the device identification of the wearable device may include a device ID of the wearable device in the blockchain network, and the user identification may include an account number registered by the user in the blockchain network.

In the embodiment of the application, data communication connection can be established between the multimedia terminal, the server and the wearable device through a wireless network (WiFi), a mobile data network and the like, so that data communication between the multimedia terminal, the server and the wearable device can be realized based on the data communication connection, and in addition, data communication connection can be established between the multimedia terminal and the wearable device through bluetooth. For example, the multimedia terminal may send a pairing request to the wearable device through bluetooth, and the wearable device may also send pairing result data agreeing to pairing operation of the pairing request sent by the user to the multimedia terminal through bluetooth, where the pairing result data includes a wearable device identifier.

Specifically, the multimedia terminal and the wearable device are successfully paired, after the wearable device identifier is acquired, a request for acquiring the ownership information of the wearable device is sent to the server, the request comprises the wearable device identifier, and after the server receives the request for acquiring the ownership information of the wearable device, the server finds the ownership information of the wearable device according to the wearable device identifier and sends the ownership information to the multimedia terminal. Wherein the ownership information comprises a user identification.

S202, the multimedia terminal acquires a user digital identity from the server according to the user identification, wherein the user digital identity comprises at least user characteristics of the user.

The user digital identity may include the ID of the user in the network, and the user characteristics may include gender, age, occupation, income, preferences, and the like.

In an optional embodiment, the multimedia terminal sends a request for obtaining the digital identity of the user to the server, where the request for obtaining the digital identity of the user includes a multimedia terminal identifier, an equipment identifier of the wearable equipment, and a user identifier, so that the server sends a confirmation request for obtaining the digital identity of the user to the wearable equipment according to the equipment identifier of the wearable equipment;

after the wearable device receives the confirmation operation of the user for the confirmation request for obtaining the digital identity of the user and submits the confirmation message agreeing to obtain the digital identity of the user to the server, the multimedia terminal receives the digital identity of the user sent by the server.

after the wearable device successfully verifies the electrocardiosignals of the user according to the confirmation request for obtaining the digital identity of the user and submits confirmation information agreeing to obtain the digital identity of the user to the server, the multimedia terminal receives the digital identity of the user sent by the server and verifies the electrocardiosignals of the user into that the wearable device compares the electrocardiosignals containing the identity information of the user obtained by the electrocardio sensor with preset electrocardio verification signals so as to verify the identity of the user.

S203, the multimedia terminal selects multimedia announcement data matched with at least user characteristics of the user from a preset multimedia announcement set, wherein the multimedia announcement set comprises a plurality of multimedia announcement data to be played.

In an alternative embodiment, the multimedia terminal matches notification feature tags of the multimedia notification data according to the user characteristics of the user, and if the matching degree between the user characteristics and notification feature tags of the multimedia notification data exceeds a preset matching threshold, the multimedia notification data is determined to be multimedia notification data matching with at least user characteristics of the user.

Specifically, if the advertising feature tag of the multimedia advertising data is A, B, C, the user features of the user are a, b, and c, the calculation formula of the matching degree between the user features and advertising feature tags of the multimedia advertising data may be the sum of the matching degrees between advertising feature tags A, B, C and the user features a, b, and c, respectively, wherein the matching degree between a single user feature and a single advertising feature tag may be obtained through a preset matching degree table, for example, assuming that the user features of the user include male photography, the matching degree between advertising feature tags of the multimedia advertising data includes a camera and a price of five thousand, respectively, the matching degree between the user feature "male" advertising feature tag "camera" and "price of five thousand" is 10 and 5, the matching degree between advertising feature tag "camera" and "price of five thousand" camera "is 80 and 10, respectively, the matching degree between the user feature" photography "camera" and "price of five thousand" is 80 and 10, respectively, the multimedia 3637 advertising feature tag of the multimedia is found to be at least 39963, and the matching degree of the multimedia is found as the matching threshold of the multimedia advertising data.

S204, the multimedia terminal plays the multimedia notification data, and confirms the wearing state of the wearable device when the multimedia notification data is played.

In an optional embodiment, when the multimedia informs that the playing of the data starts, the multimedia terminal sends a request for acquiring the wearing state of the wearable device to the server, where the request for acquiring the wearing state of the wearable device includes a multimedia terminal identifier and a device identifier of the wearable device, so that the server sends a request for acquiring the wearing state to the wearable device according to the device identifier of the wearable device, and after the wearable device submits the wearing state to the server according to the wearing state request, the multimedia terminal receives the wearing state of the wearable device sent by the server.

S205, if the wearing status of the wearable device is valid when the multimedia report data is played, the multimedia terminal sends a report valid playing event to the server after the multimedia report data is played, and the report valid playing event is used by the server to transfer the data volume determined according to the valid playing event to the digital account corresponding to the user identifier.

Wherein, advertises a valid play event carrying advertizing data matching value, advertizing data matching value is calculated according to the matching degree of user characteristic and advertizing characteristic label of multimedia advertizing data, advertizing data matching value is used by the server to determine the data quantity and transfer the data quantity to the digital account corresponding to the user identification.

Specifically, if the wearable device wearing state sent by the server and received by the multimedia terminal is valid when the multimedia report data is played, after the multimedia report data is played, a report valid playing event is sent to the server, and the server calculates an amount of transferring real money according to a report data matching value and transfers the real money of the determined amount to the digital account of the user.

In an alternative embodiment, the server calculates the amount of the transferred real money according to the notice data matching value, the specific calculation formula of the real money amount may be the product of notice data matching value and the highest reward amount set by 0 notice, wherein the specific calculation formula of notice data matching value may be the ratio of the number of common points or similar points existing between the user characteristics of the user and the notice characteristic tag of the multimedia notice data to the total number of the user characteristics of the user, and the range of notice data matching value is greater than or equal to 0 and less than or equal to 1. for example, if the user characteristics include four characteristics of male, 18 years old, student and basketball, the notice characteristic tag of the multimedia notice data is basketball, the price is two hundred, and the highest reward amount set by notice is 100 yuan, the amount of the transferred digital money is calculated according to the notice data matching value and is 25 yuan.

In an alternative embodiment, reports that the playing event is valid, the real money with a preset fixed amount is carried, the server does not need to calculate the amount of the transferred real money, and after the multimedia terminal sends the playing event, the server directly transfers the real money with the preset fixed amount to the digital account of the user.

Please refer to fig. 3 and 4 for specific implementation steps of step S202 in this embodiment, where fig. 3 is a schematic flow chart of multimedia terminals obtaining a digital identity of a user according to the embodiment of the present application, as shown in fig. 3, the multimedia terminal obtaining the digital identity of the user from a server according to a user identifier includes the following steps:

s301, the multimedia terminal sends a request for acquiring the digital identity of the user to the server.

The request for acquiring the user digital identity comprises a multimedia terminal identifier, an equipment identifier of the wearable equipment and a user identifier, the multimedia terminal identifier serves as a target address for sending data to the multimedia terminal by the server, the equipment identifier of the wearable equipment serves as a target address for sending data to the wearable equipment by the server, and the user identifier is used for searching the user digital identity in the server.

S302, the server sends a confirmation request for acquiring the digital identity of the user to the wearable device according to the device identification of the wearable device.

After receiving a request for acquiring a digital identity of a user sent by a server, the wearable device displays a human-computer interaction interface for indicating whether the wearable device is allowed to acquire the digital identity of the user to the user through a screen of the wearable device, and the user can return operation information of the user for the request for acquiring the digital identity of the user to the wearable device by clicking a yes or no option in the human-computer interaction interface.

And S303, the wearable device acquires the confirmation message of the digital identity of the user through the user operation.

If the user clicks a 'yes' option in the man-machine interaction interface, the wearable device obtains an agreement message agreeing to acquire the digital identity of the user; and if the user clicks the 'no' option in the man-machine interaction interface, the wearable device obtains a rejection message for rejecting to obtain the digital identity of the user.

S304, the wearable device submits a confirmation message for acquiring the digital identity of the user to the server.

Specifically, if the confirmation message submitted by the wearable device to the server to acquire the digital identity of the user is an agreement message agreeing to acquire the digital identity of the user, the server acquires the digital identity of the user according to the user identifier, and step S305 is executed; and if the confirmation message for acquiring the digital identity of the user submitted to the server by the wearable device is a rejection message for rejecting the acquisition of the digital identity of the user, the server sends a rejection message for rejecting the acquisition of the digital identity of the user to the multimedia terminal according to the multimedia terminal identifier.

S305, the server sends the user digital identity to the multimedia terminal.

The server sends the user digital identity to the multimedia terminal based on the multimedia terminal identification, thereby enabling the multimedia terminal to obtain the user digital identity, the user digital identity comprising at least user characteristics.

Specifically, please refer to fig. 4, where fig. 4 is a schematic flow chart of another multimedia terminals for obtaining a digital identity of a user according to an embodiment of the present application, as shown in fig. 4, the multimedia terminal obtaining the digital identity of the user from a server according to a user identifier includes the following steps:

s401, the multimedia terminal sends a request for acquiring the digital identity of the user to a server.

S402, the server sends a confirmation request for obtaining the digital identity of the user to the wearable device according to the device identification of the wearable device.

After the wearable device receives a request sent by a server for acquiring the digital identity of the user, the wearable device acquires electrocardiosignals of the user through an electrocardio sensor in the wearable device.

And S403, the wearable device verifies the electrocardiosignal of the user.

Optionally, when the wearable device trains a BP (Error Back Propagation Training) neural network classifier, a large number of electrocardiosignals containing amplitude and interval characteristics of individual identity information can be collected as sample signals, then the sample signals are used for Training a BP neural network classifier model, the model is saved when the model converges and reaches fixed precision (meaning that a loss function value in the model is smaller than a loss threshold and precision is larger than a precision threshold), and the saved model is the BP neural network classifier capable of correctly identifying the electrocardiosignals.

For example, the wearable device inputs the acquired electrocardiosignals into a BP neural network classifier, the BP neural network classifier outputs an identity recognition result, if the identity recognition result is consistent with of a plurality of legal identities preset by the user, the identity is determined to be legal, step S404 is executed, if the identity recognition result is inconsistent with of any legal identities preset by the user, the identity is determined to be illegal, and a rejection message for rejecting to acquire the digital identity of the user is submitted to a server.

If the matching result is , step S404 is executed, and if the matching result is not , a rejection message rejecting obtaining the digital identity of the user is submitted to the server.

S404, the wearable device submits a confirmation message for acquiring the digital identity of the user to the server.

Specifically, if the confirmation message submitted by the wearable device to the server to acquire the digital identity of the user is an agreement message agreeing to acquire the digital identity of the user, the server acquires the digital identity of the user according to the user identifier, and step S405 is executed; and if the confirmation message for acquiring the digital identity of the user submitted to the server by the wearable device is a rejection message for rejecting the acquisition of the digital identity of the user, the server sends a rejection message for rejecting the acquisition of the digital identity of the user to the multimedia terminal according to the multimedia terminal identifier.

S405, the server sends the user digital identity to the multimedia terminal.

Referring to fig. 5, a flow chart of a method for delivering multimedia announcements according to an embodiment of the present invention is schematically shown, as shown in fig. 5, the method includes the following steps:

s501, receiving an ownership information request sent by a multimedia terminal, and sending ownership information of the wearable device obtained according to the device identifier to the multimedia terminal, wherein the ownership information comprises a user identifier.

possible embodiments, the block link node server receives an ownership information request sent by a multimedia terminal, the ownership information request includes a device identifier of the wearable device, the device identifier is used to obtain ownership information of the wearable device, and sends ownership information of the wearable device obtained according to the device identifier to the multimedia terminal, the ownership information includes a user identifier.

In the embodiment of the present invention, a data communication connection may be established between the multimedia terminal and the wearable device through bluetooth, a wireless network (WiFi), a mobile data network, and the like, so that data communication between the multimedia terminal and the wearable device may be achieved based on the data communication connection, for example, the multimedia terminal may send a pairing request to the wearable device through bluetooth, and the wearable device may also send pairing result data agreeing to pairing operation of the pairing request sent by the user to the multimedia terminal through bluetooth, where the pairing result data includes a wearable device identifier.

In the embodiment of the invention, data communication connection can be established between the multimedia terminal and the block link point server and between the block link point server and the wearable device through the block link network, so that data communication between the multimedia terminal and the block link point server and between the block link point server and the wearable device can be realized based on the data communication connection.

Specifically, the multimedia terminal and the wearable device are successfully paired, after the wearable device identifier is acquired, a request for acquiring the ownership information of the wearable device is sent to the block link point server, the request comprises the wearable device identifier, and after the block link point server receives the request for acquiring the ownership information of the wearable device, the block link point server finds the ownership information of the wearable device according to the wearable device identifier and sends the ownership information to the multimedia terminal. Wherein the ownership information comprises a user identification.

S502, receiving a user digital identity request sent by the multimedia terminal, and sending the user digital identity obtained according to the user identification to the multimedia terminal.

possible implementation manners, the tile chain node server receives a user digital identity request sent by the multimedia terminal, the user digital identity request includes the user identifier, the user identifier is used to obtain a user digital identity, the user digital identity obtained according to the user identifier is sent to the multimedia terminal, the user digital identity includes at least user characteristics of a user, the user characteristics are used by the multimedia terminal to select multimedia advertisement data matched with at least user characteristics of the user from a preset multimedia advertisement set, and the multimedia advertisement set includes a plurality of multimedia advertisement data to be played.

The digital identity of the user may include an ID of the user in the blockchain network, and the user characteristics may include gender, age, occupation, income, preference, and the like.

In an optional embodiment, a request for acquiring a user digital identity sent by the multimedia terminal is received, where the request for acquiring the user digital identity includes a multimedia terminal identifier, an equipment identifier of the wearable equipment, and the user identifier, and a confirmation request for acquiring the user digital identity is sent to the wearable equipment according to the equipment identifier of the wearable equipment;

after the wearable device receives the confirmation operation of the user for the confirmation request for obtaining the user digital identity, the server receives a confirmation message submitted by the wearable device and agrees to obtain the user digital identity, and sends the user digital identity to the multimedia terminal.

In an optional embodiment, a request for acquiring a user digital identity sent by the multimedia terminal is received, where the request for acquiring the user digital identity includes the multimedia terminal identifier, the device identifier of the wearable device, and the user identifier, and a confirmation request for acquiring the user digital identity is sent to the wearable device according to the device identifier of the wearable device;

after the wearable device successfully verifies the electrocardiosignals of the user according to the confirmation request for obtaining the digital identity of the user, the server receives a confirmation message submitted by the wearable device and agreeing to obtain the digital identity of the user, and sends the digital identity of the user to the multimedia terminal, and the electrocardiosignals of the user are verified to be that the wearable device compares the electrocardiosignals containing the user identity information obtained by the electrocardio sensor with preset electrocardio verification signals so as to verify the identity of the user.

In an alternative embodiment, the multimedia advertisement data carries at least 0 advertisement feature tags, the advertisement feature tags are used by the multimedia terminals to match advertisement feature tags of the multimedia advertisement data according to the user features of the users, and if the matching degree between the user features and the advertisement feature tags of the multimedia advertisement data exceeds a preset matching threshold, the multimedia advertisement data is determined to be multimedia advertisement data matched with at least user features of the users.

Specifically, if the advertising feature tag of the multimedia advertising data is A, B, C, the user features of the user are a, b, and c, the calculation formula of the matching degree between the user features and advertising feature tags of the multimedia advertising data may be a sum of the matching degrees between advertising feature tags A, B, C and the user features a, b, and c, respectively, wherein the matching degree between a single user feature and a single advertising feature tag may be obtained through a preset matching degree table, for example, assuming that the user features of the user include male photography, the matching degree between advertising feature tags of the multimedia advertising data includes a camera and a price of five thousand, respectively, the matching degree between the user feature "male" advertising feature tag "camera" and "price of five thousand" is 10 and 5, the matching degree between advertising feature tag "camera" and "price of five thousand" camera "is 80 and 10, respectively, the matching degree between the user feature" photography "camera" and "price of five thousand" advertising feature tag "camera" is 80 and 10, respectively, the matching degree between the advertising feature tag "3637 and the multimedia terminal advertising feature data is 3996105, and the matching degree of the multimedia is determined as the matching degree of the multimedia .

The multimedia terminal performs the step S503 after playing the multimedia announcement data matched with at least user characteristics of the user.

In an optional embodiment, the block link point server receives a reported effective play event sent by the multimedia terminal after the multimedia reported data is played, transfers the data volume determined according to the effective play event to the digital account corresponding to the user identifier, and the reported effective play event is used for sending the reported effective play event to the server when the multimedia terminal confirms that the wearing state of the wearable device is effective when the multimedia reported data is played.

The report effective playing event carries report data matching value, report data matching value is calculated according to the matching degree of the user characteristic and report characteristic tag of multimedia report data, and the data volume can be digital currency of the blockchain platform, including bitcoin, contractual currency, ledebut currency, katsut currency and the like.

possible implementation manners, when the multimedia reports that the data playing starts, the multimedia terminal sends a request for acquiring the wearing state of the wearable device to the wearable device, the wearable device submits the wearing state of the wearable device to the multimedia terminal after receiving the request for acquiring the wearing state of the wearable device from the multimedia terminal, if the wearing state of the wearable device sent by the wearable device received by the multimedia terminal is valid, the multimedia terminal sends a report valid playing event to the blockchain node server after the multimedia reports that the data playing is finished, the blockchain node server calculates the credit of transferring digital money according to the report data matching value in the report valid playing event, and transfers the digital money of the determined credit to the digital account of the user.

Specifically, the tile link point server calculates the amount of the transferred digital money according to the notice data matching value, the specific calculation formula of the amount of the digital money may be the product of the notice data matching value and the highest reward amount set by the 0 notice provider, wherein the specific calculation formula of the notice data matching value may be the ratio of the number of common points or similar points existing between the user characteristics of the user and the notice characteristic tag of the multimedia notice data to the total number of the user characteristics of the user, and the range of the notice data matching value is greater than or equal to 0 and less than or equal to 1. for example, if the user characteristics include four characteristics of male, 18 years old, student and basketball, the characteristic tag of the multimedia notice data is basketball, the price is two hundred, and the highest reward amount set by the notice provider is 100 bits, the amount of the transferred digital money is calculated according to the notice data matching value and is 25 bits.

Optionally, reports that the playing event is valid, the digital currency with a preset fixed amount is carried in the playing event, the blocklink point server does not need to calculate the amount of the transferred digital currency, and after the blocklink point server receives the reporting playing event sent by the multimedia terminal, the blocklink point server directly transfers the digital currency with the preset fixed amount to the digital account of the user.

, the tile link point server calculates the amount of transferred digital money according to of the valid playing event and transfers the amount of digital money to the user's digital account according to . this process of transferring digital money to the user's digital account can be completed by the data transfer intelligent contract, because the data transfer intelligent contract is script code that automatically triggers execution, the event encapsulated in the data transfer intelligent contract is automatically executed when the transaction request submitted by the multimedia terminal meets the transaction triggering condition, i.e. the multimedia terminal uploads of the valid playing event to the tile link network, and the data transfer intelligent contract transfers the amount of data determined according to the valid playing event to the user's digital account.

In another possible embodiments, if the multimedia terminal sends a request for acquiring the wearing state of the wearable device to the wearable device when the playing of the multimedia notification data starts, the wearable device submits the wearing state of the wearable device to the multimedia terminal after receiving the request for acquiring the wearing state of the wearable device by the multimedia terminal, if the wearing state of the wearable device sent by the wearable device received by the multimedia terminal is valid, the multimedia terminal sends notification valid playing event to the block link point server after the playing of the multimedia notification data ends, the block link point server uploads the received notification valid playing event to the block link network to trigger the data transfer smart contract, and the data transfer smart contract calculates the amount of transferred digital money according to the matching value of the notification data and transfers the digital money of the determined amount to the digital account of the user.

Optionally, reports that the valid play event carries digital money with a preset fixed limit, the data transfer intelligent contract does not need to calculate the limit of transferring digital money, and after the tile link point server uploads the received report valid play event sent by the multimedia terminal to the tile link network, the data transfer intelligent contract is triggered to directly transfer the digital money with the preset fixed limit to the digital account of the user.

Due to the decentralized characteristic of the block chain and the characteristics of non-falsification and non-counterfeiting, the intelligent contract can be automatically executed when triggered, the flow is simplified, and the reliability of transaction is ensured.

In the embodiment of the application, a server receives an ownership information request sent by a multimedia terminal, the ownership information request comprises a device identifier of a wearable device, the device identifier is used for acquiring ownership information of the wearable device, ownership information of the wearable device acquired according to the device identifier is sent to the multimedia terminal, the ownership information comprises a user identifier, the server receives a user digital identity request sent by the multimedia terminal, the user digital identity request comprises a user identifier, the user identifier is used for acquiring the user digital identity, the user digital identity acquired according to the user identifier is sent to the multimedia terminal, the user digital identity comprises at least user characteristics of a user, the user characteristics are used by the multimedia terminal for selecting multimedia notification data matched with at least user characteristics of the user in a preset multimedia notification set, the multimedia notification set comprises a plurality of multimedia data to be played, the server receives an notification effective play event sent by the multimedia terminal after the multimedia notification data play is finished, the amount of data determined according to be transferred to a digital account corresponding to the user identifier, effective play event is used for reducing the cost of the wearable device, and sending the wearable notification event to the wearable notification .

In this embodiment, please refer to step S202 in the above multimedia notification method for a specific implementation step of the multimedia terminal obtaining the user digital identity from the tile link point server according to the user identifier in step S502, which is not described herein again.

Fig. 6 is a schematic flow chart of another multimedia advertisement methods in this embodiment of the present invention, and as shown in the figure, the multimedia advertisement method in this embodiment may include the following flows:

s601, the multimedia terminal acquires the device identification of the wearable device successfully paired with the multimedia terminal.

The multimedia terminal may include a multimedia playing device in a home, such as a television, a tablet computer, and the like; wearable device can include the wearing each part on human body and possess the equipment of gathering human biological feature function, for example smart watch, intelligent glasses, intelligent ring, intelligent brooch etc. and the equipment sign of wearable device can include the equipment ID of wearable device in the block chain network.

Specifically, data communication connection can be established between the multimedia terminal and the wearable device through bluetooth, a wireless network (WiFi), a mobile data network, and the like, so that data communication between the multimedia terminal and the wearable device can be realized based on the data communication connection.

For example, the multimedia terminal may send a pairing request to the wearable device through bluetooth, and the wearable device may also send pairing result data agreeing to pairing operation of the pairing request sent by the user to the multimedia terminal through bluetooth, where the pairing result data includes a wearable device identifier.

S602, the multimedia terminal acquires ownership information of the wearable device according to the device identifier, wherein the ownership information comprises a user identifier.

The ownership information is used for determining an owner of the usage right of the wearable device, and includes a user identifier, which may include an account number registered by the user in the blockchain network.

In the embodiment of the invention, the data communication connection can be established between the multimedia terminal and the block chain node server through the block chain network, so that the data communication between the multimedia terminal and the block chain node server can be realized based on the data communication connection.

Specifically, the multimedia terminal sends a request for acquiring ownership information of the wearable device to the block link point server, the request includes a wearable device identifier, and after receiving the request for acquiring ownership information of the wearable device, the block link point server finds the ownership information of the wearable device according to the wearable device identifier and sends the ownership information to the multimedia terminal. Wherein the ownership information comprises a user identification.

S603, the multimedia terminal obtains the user digital identity according to the user identification, and the user digital identity comprises at least user characteristics of the user.

In an optional embodiment, the multimedia terminal sends a request for acquiring a digital identity of a user to the block-link point server, where the request for acquiring the digital identity of the user includes a multimedia terminal identifier, an equipment identifier of the wearable equipment, and a user identifier, so that the block-link point server sends a confirmation request for acquiring the digital identity of the user to the wearable equipment according to the equipment identifier of the wearable equipment, and after the wearable equipment receives a confirmation operation of the user for the confirmation request for acquiring the digital identity of the user and submits a confirmation message agreeing to acquire the digital identity of the user to the block-link point server, the multimedia terminal receives the digital identity of the user sent by the block-link point server.

Here, the step of the multimedia terminal obtaining the user digital identity according to the user identifier may refer to the steps S301 to S305 in the above multimedia notification method, and will not be described herein again.

In an alternative embodiment, the multimedia terminal sends a request for obtaining the digital identity of the user to the blockchain node server, the request for obtaining the digital identity of the user comprises the multimedia terminal identification, the equipment identification of the wearable equipment and the user identification, so that the block link point server sends a confirmation request for acquiring the digital identity of the user to the wearable device according to the device identification of the wearable device, after the wearable device successfully verifies the electrocardiosignal of the user according to the confirmation request for obtaining the digital identity of the user and submits a confirmation message for agreeing to obtain the digital identity of the user to the block chain node server, the multimedia terminal receives the digital identity of the user sent by the block chain node server, the electrocardiosignals of the user are verified, the wearable device compares the electrocardiosignals containing the user identity information obtained through the electrocardio sensor with preset electrocardio verification signals, and therefore the user identity is verified.

Here, the step of the multimedia terminal obtaining the user digital identity according to the user identifier may refer to the steps from S401 to S405 in the above multimedia notification method, which is not described herein again.

S604, the multimedia terminal selects multimedia announcement data matched with at least user characteristics of the user from a preset multimedia announcement set, and plays the multimedia announcement data.

In an alternative embodiment, the multimedia advertisement set comprises a plurality of multimedia advertisement data to be played, the multimedia 1 advertisement data comprises at least 0 advertisement feature tags advertisement feature tags, the multimedia terminal matches advertisement feature tags of the multimedia advertisement data according to the user features of the user, and if the matching degree between the user features and the advertisement feature tags of the multimedia advertisement data exceeds a preset matching threshold, the multimedia advertisement data is determined to be the multimedia advertisement data matched with at least user features of the user.

Specifically, in the case where there are at least common or similar points between the user characteristic of the user and the notification characteristic tag of the multimedia notification data, the multimedia terminal may determine that the degree of match between the user characteristic and the notification characteristic tag of the multimedia notification data exceeds a preset match threshold.

Specifically, if the notification feature tag of the multimedia notification data is A, B, C and the user features of the user are a, b, and c, the calculation formula of the matching degree between the user feature and the notification feature tag of the multimedia notification data may be the sum of the matching degrees between the notification feature tag A, B, C and the user features a, b, and c, respectively, where the matching degree between a single user feature and a single notification feature tag may be obtained through a preset matching degree table.

For example, assuming that the user characteristics of the user include male and photographic, the multimedia advertises that the characteristic tags of the data include a camera and a price of five thousand, respectively, the matching degrees between the characteristic tags "camera" and "price five thousand" are reported to the user characteristics "male" 0 respectively by searching a preset matching degree table and are 10 and 5, respectively, the matching degrees between the characteristic tags "camera" and "price five thousand" are reported to the user characteristics "photographic" respectively, the matching degree between the user characteristics and the characteristic tags 3 of the multimedia advertises data is 105, the preset matching threshold 60 is exceeded, the multimedia advertises data is determined to be multimedia advertising data matching at least user characteristics of the user, and if the user characteristics of the user include male characteristics, 18, basketball, etc., the multimedia advertises that the characteristic tags include 396338 of the multimedia advertising data, the price of two hundred, etc., since the multimedia characteristics of "basketball" in the user characteristics "and the terminal" basketball "advertises that the characteristics" basketball "are found to be similar to the multimedia characteristics of the multimedia 638 advertises that the characteristic tags include at least a multimedia matching point 638, the matching between the multimedia advertising data and the multimedia advertising data is determined to be 638, the matching threshold 638 advertising data matching the matching of the matching characteristic tags found to be at least 638, the multimedia advertising characteristics found to be found to.

S605, the block chain node server receives the wearable device wearing state sent by the wearable device at regular time.

In an optional embodiment, when the multimedia informs that the playing of the data starts, the tile link point server receives the request sent by the multimedia terminal to acquire the wearing state of the wearable device, sends the request to acquire the wearing state of the wearable device to the wearable device, and sends the wearing state sent by the wearable device to the multimedia terminal.

And the block chain node server receives the wearing state of the wearable device sent by the wearable device at regular time.

Specifically, when the multimedia informs that the playing of the data is started, the wearable device sends the wearing state of the wearable device to the block-link point server at regular time, and after receiving the wearing state of the wearable device sent by the wearable device at regular time, the block-link point server executes step S606.

S606, the multimedia terminal receives the wearing state of the wearable device sent by the block chain node server at regular time.

In an optional embodiment, the tile link point server sends the wearing state of the wearable device to the multimedia terminal at regular time, so that the multimedia terminal records the effective watching duration of the user in the playing process of the multimedia notification data according to the received wearing state of the wearable device.

For example, the tile link point server sends the wearing state of the wearable device times to the multimedia terminal every minutes, if the wearing state of the wearable device received by the multimedia terminal is valid, the watching time length is recorded from the current time, the time is stopped until the received wearing state of the wearable device is invalid or the multimedia informs that the data playing is finished, the difference value between the time of starting the time counting and the time of stopping the time counting is used as the valid watching time length of the user, and if the wearing state of the wearable device received by the multimedia terminal is invalid, the time counting is not started.

After the multimedia terminal informs that the data playing is finished, step S607 is performed.

S607, the multimedia terminal sends an effective playing event to the block chain link points, wherein informs that the effective playing event carries the effective watching time length of the user, and the effective watching time length is used for calculating and determining the obtained data volume.

S608, the block link node server transfers the data volume to the digital account corresponding to the user identification according to the reported effective playing event.

In an optional embodiment, the informs that the effective viewing duration is carried in the effective playing event, and the tile link point server determines the data size according to the effective viewing duration and transfers the data size to the digital account corresponding to the user identifier.

possible embodiments, the block-link point server determines the data amount according to the effective watching time length and transfers the data amount to the digital account of the user, wherein, the block-link point server calculates the amount of the transferred digital money according to the effective watching time length, the specific calculation formula of the digital money amount can be the product of the ratio of the effective watching time length to the multimedia data playing time and the highest reward amount set by the advertiser . for example, if the effective watching time length is 1 minute, the multimedia data playing time is 2 minutes, and the highest reward amount set by the advertiser is 100-bit coins, the amount of the transferred digital money is 50-bit coins calculated according to the effective watching time length, then the block-link point server transfers the 50-bit coins calculated according to the effective watching time length to the digital account of the user.

Optionally, reports that the valid broadcast event carries digital money with a preset fixed amount, the blockchain node server does not need to calculate the amount of transferred digital money, and after the multimedia terminal uploads the reported valid broadcast event to the blockchain network through the blockchain node server, the multimedia terminal directly transfers the digital money with the preset fixed amount to the digital account of the user.

, the process of the blockchain link point server calculating the amount of digital money to transfer based on the active play event and transferring the determined amount of digital money to the user's digital account may be performed by the data transfer intelligent contract.

informs the valid play event to trigger a specified data transfer intelligence contract for transferring the amount of data determined from the valid play event to the user's digital account.

The reports the effective playing event to carry the effective watching time, the data transfer intelligent contract calculates the amount of transferred digital money according to the effective watching time and transfers the digital money with the determined amount to the digital account of the user, because the data transfer intelligent contract is script codes which automatically trigger the execution, when the transaction request submitted by the multimedia terminal meets the transaction triggering condition, the event encapsulated in the data transfer intelligent contract is automatically executed, that is, denier the multimedia terminal uploads the effective playing event to the block chain network, and the data transfer intelligent contract transfers the digital money determined according to the effective playing event to the digital account of the user.

In another possible embodiments, the data transfer intelligent contract calculates the amount of transferred digital money according to the effective viewing duration, and the specific calculation formula of the amount of transferred digital money may be the product of the ratio of the effective viewing duration to the multimedia data playing time and the highest bonus amount set by the advertiser . for example, if the effective viewing duration is 1 minute, the multimedia data playing time is 2 minutes, and the highest bonus amount set by the advertiser is 100-bit coins, the amount of transferred digital money is calculated according to the effective viewing duration to be 50-bit coins.

Optionally, reports that the valid playing event carries digital money with a preset fixed amount, the data transfer intelligent contract does not need to calculate the amount of transferred digital money, and after the multimedia terminal uploads the reported valid playing event to the blockchain network through the blockchain node server, the multimedia terminal directly transfers the digital money with the preset fixed amount to the digital account of the user.

Based on the above description of the method embodiments, the present application further provides multimedia notification delivery devices, where the multimedia notification delivery devices are operable in multimedia terminals, the multimedia notification delivery devices may be computer programs (including program codes) operating in the multimedia terminals, please refer to fig. 7, which provides a schematic structural diagram of multimedia notification delivery devices for the present application, and as shown in fig. 7, the multimedia notification delivery devices include a acquisition unit 701, a second acquisition unit 702, a selection unit 703, a play confirmation unit 704, a sending unit 705, a sending and receiving unit 706, and a receiving and recording unit 707.

An obtaining unit 701, configured to obtain a device identifier of a wearable device successfully paired with the wearable device, and obtain ownership information of the wearable device in a zone link point server according to the device identifier, where the ownership information includes a user identifier.

A second obtaining unit 702, configured to obtain, in the blockchain node server, a user digital identity according to the user identifier, where the user digital identity includes at least user features of the user.

The selection unit 703 is configured to select multimedia advertisement data matched with at least user features of the user from a preset multimedia advertisement set, where the multimedia advertisement set includes a plurality of multimedia advertisement data to be played, and the multimedia advertisement data carries at least advertisement feature tags .

A playing confirmation unit 704, configured to play the multimedia notification data, and confirm the wearing state of the wearable device when the playing of the multimedia notification data starts.

A sending unit 705, configured to, if the wearing state of the wearable device is valid when the multimedia notifies that playing of data starts, notify a valid playing event of the multimedia terminal through the blockchain node server to a blockchain network upload after the multimedia notifies that playing of data ends, where the notifies the valid playing event is used to trigger a specified data transfer smart contract, and the data transfer smart contract is used to transfer a data amount determined according to the valid playing event to a digital account of the user.

Optionally, the second obtaining unit 702 is specifically configured to: sending a request for acquiring a user digital identity to the block link point server, wherein the request for acquiring the user digital identity comprises a multimedia terminal identifier, an equipment identifier of the wearable equipment and the user identifier, so that the block link point server sends a confirmation request for acquiring the user digital identity to the wearable equipment according to the equipment identifier of the wearable equipment, and receives the user digital identity sent by the block link point server after the wearable equipment receives a confirmation operation of the user for the confirmation request for acquiring the user digital identity and submits a confirmation message agreeing to acquire the user digital identity to the block link point server.

Optionally, the second obtaining unit 702 is specifically configured to: sending a request for acquiring a user digital identity to the block link point server, wherein the request for acquiring the user digital identity comprises the multimedia terminal identifier, the equipment identifier of the wearable equipment and the user identifier, so that the block link point server sends a confirmation request for acquiring the user digital identity to the wearable equipment according to the equipment identifier of the wearable equipment, the wearable equipment receives the user digital identity sent by the block link point server after successfully verifying an electrocardiogram signal of the user according to the confirmation request for acquiring the user digital identity and submitting a confirmation message for acquiring the user digital identity to the block link point server, and the electrocardiogram signal of the user is verified to be that the wearable equipment compares the electrocardiogram signal containing the user identity information obtained by an electrocardiogram sensor with a preset electrocardiogram verification signal so as to verify the user identity And (4) syndrome differentiation.

Optionally, the selecting unit 703 is specifically configured to match the user characteristics of the user with the notification characteristic tags of the multimedia notification data, and determine the multimedia notification data as the multimedia notification data that matches at least user characteristics of the user if a matching degree between the user characteristics and the notification characteristic tags of the multimedia notification data exceeds a preset matching threshold.

Optionally, the apparatus further comprises:

a sending and receiving unit 706, configured to send, when the multimedia informs that playing of data starts, a request for obtaining a wearing state of the wearable device to the block-link point server, where the request for obtaining the wearing state of the wearable device includes the multimedia terminal identifier and the device identifier of the wearable device, so that the block-link point server sends a request for obtaining the wearing state to the wearable device according to the device identifier of the wearable device, and receives, after the wearable device submits the wearing state to the block-link point server according to the wearing state request, the wearing state of the wearable device sent by the block-link point server.

Optionally, the apparatus further comprises:

the receiving and recording unit 707 is configured to receive the wearing state of the wearable device sent by the tile-link point server at regular time, and record the effective viewing duration of the user during the playing process of the multimedia notification data according to the wearing state of the wearable device sent by the tile-link point server, the notification effective playing event carries the effective viewing duration, the effective viewing duration is used by the server to determine the data volume, and the data volume is transferred to a digital account corresponding to the user identifier, the notification effective playing event carries a notification data matching value, the notification data matching value is calculated according to the matching degree of the user identifier and an notification feature tag of the multimedia notification data, and the notification data matching value is used by the server to determine the data volume and transfer the data volume to the digital account corresponding to the user identifier.

It can be understood that the multimedia informs the delivering device 700 of steps performed by the multimedia terminal in the embodiment of fig. 2 or fig. 6, and for the specific implementation manner and corresponding beneficial effects of the functional blocks included in the multimedia informing the delivering device 700 of fig. 7, reference may be made to the specific description of the embodiment of fig. 2 or fig. 6, which is not repeated herein.

Based on the above description of the method embodiment, the present application further provides multimedia notification delivery devices, the multimedia notification delivery devices can operate in the server, the multimedia notification delivery devices can be computer programs (including program codes) operating in the server, please refer to fig. 8, a schematic structural diagram of multimedia notification delivery devices is provided for the present application, as shown in fig. 8, the multimedia notification delivery devices includes a receiving and sending unit 801, a second receiving and sending unit 802, a data transfer unit 803, a third receiving and sending unit 804, a fourth receiving and sending unit 805, and a data transfer unit 806.

, a receiving and sending unit 801, configured to receive an ownership information request sent by a multimedia terminal, where the ownership information request includes a device identifier of the wearable device, the device identifier is used to obtain ownership information of the wearable device, and send, to the multimedia terminal, ownership information of the wearable device obtained according to the device identifier, and the ownership information includes a user identifier.

A second receiving and sending unit 802, configured to receive a user digital identity request sent by the multimedia terminal, where the user digital identity request includes the user identifier, the user identifier is used to obtain a user digital identity, and send, to the multimedia terminal, the user digital identity obtained according to the user identifier, the user digital identity includes at least user characteristics of a user, the user characteristics are used by the multimedia terminal to select, in a preset multimedia advertisement set, multimedia advertisement data that matches at least user characteristics of the user, the multimedia advertisement set includes a plurality of multimedia advertisement data to be played, the multimedia advertisement data carries at least advertisement characteristic tags, the advertisement characteristic tag is used by the multimedia terminal to match, according to the user characteristics of the user, advertisement characteristic tags of the multimedia advertisement data, and if a matching degree between the user characteristics and the 85 characteristic tags of the multimedia advertisement data of the multimedia 96 data exceeds a preset matching threshold , the multimedia advertisement data is determined as at least multimedia advertisement data matching characteristics of the multimedia 3985.

A data transfer unit 803, configured to receive a notification valid playing event sent by the multimedia terminal after the multimedia notification data is played, transfer the data volume determined according to the valid playing event to a digital account corresponding to the user identifier, where the notification valid playing event is used to send the notification valid playing event to a server when the multimedia terminal confirms that the wearing state of the wearable device is valid when the multimedia notification data is played.

Optionally, the second receiving and sending unit 802 is specifically configured to: receiving a request for acquiring a user digital identity sent by the multimedia terminal, wherein the request for acquiring the user digital identity comprises a multimedia terminal identifier, an equipment identifier of the wearable equipment and the user identifier, and sending a confirmation request for acquiring the user digital identity to the wearable equipment according to the equipment identifier of the wearable equipment;

Optionally, the second receiving and sending unit 802 is specifically configured to: receiving a request for acquiring a user digital identity sent by the multimedia terminal, wherein the request for acquiring the user digital identity comprises the multimedia terminal identifier, the equipment identifier of the wearable equipment and the user identifier, and sending a confirmation request for acquiring the user digital identity to the wearable equipment according to the equipment identifier of the wearable equipment;

Optionally, the apparatus further comprises:

a third receiving and sending unit 804, configured to receive, when the multimedia informs that playing of data starts, a request for obtaining the wearing state of the wearable device sent by the multimedia terminal, send, to the wearable device, the request for obtaining the wearing state of the wearable device, and send, to the multimedia terminal, the wearing state sent by the wearable device.

Optionally, the apparatus further comprises:

a fourth receiving and sending unit 805, configured to receive the wearing state of the wearable device sent by the wearable device at regular time, send the wearing state of the wearable device to the multimedia terminal, so that the multimedia terminal records, according to the received wearing state of the wearable device, an effective viewing duration of a user during playing of the multimedia notification data, the notification effective playing event carries the effective viewing duration, determines the data volume according to the effective viewing duration, and transfers the data volume to a digital account corresponding to the user identifier, the notification effective playing event carries a notification data matching value, and the notification data matching value is calculated according to the matching degree between the user characteristic and an notification characteristic tag of the multimedia notification data.

A data transfer unit 806 for determining the data amount by informing data matching value according to the user multimedia and transferring the data amount to the digital account corresponding to the user identification.

It can be understood that the multimedia informs the delivering device 800 of steps performed by the server in the embodiment of fig. 5 or fig. 6, and for the specific implementation manner and corresponding beneficial effects of the functional blocks included in the multimedia informing the delivering device 800 of fig. 8, reference may be made to the specific description of the embodiment of fig. 5 or fig. 6, which is not repeated herein.

Based on the description of the method embodiment, the present application further provides multimedia notification delivery devices, where the multimedia notification delivery devices are operable in the wearable device, the multimedia notification delivery devices may be computer programs (including program codes) operating in the wearable device, please refer to fig. 9, which provides a schematic structural diagram of multimedia notification delivery devices for the present application, and as shown in fig. 9, the multimedia notification delivery devices include a fifth receiving and sending unit 901, a sixth receiving and sending unit 902, a seventh receiving and sending unit 903, a receiving and submitting unit 904, and a timing sending unit 905.

A fifth receiving and sending unit 901, configured to receive a pairing request sent by a multimedia terminal, where the pairing request includes the multimedia terminal identifier, and send a pairing result to the multimedia terminal according to the multimedia terminal identifier, where the pairing result includes a device identifier of a wearable device, and the device identifier is used by a server to obtain ownership information of the wearable device, where the ownership information includes a user identifier;

a sixth receiving and sending unit 902, configured to receive, after the server receives the user digital identity request sent by the multimedia terminal, the user digital identity request sent by the server, successfully verify an electrocardiographic signal of a user, and submit a confirmation message agreeing to obtain a user digital identity to the server, where the user digital identity request includes the user identifier, and the server is configured to send, to the multimedia terminal, the user digital identity obtained according to the user identifier, where the user digital identity includes at least user features of the user, the user features are used by the multimedia terminal to select, in a preset multimedia notification set, multimedia notification data that matches at least user features of the user, and the multimedia notification set includes a plurality of multimedia notification data to be played;

a seventh receiving and sending unit 903, configured to receive, when the multimedia report data is played, a request sent by the server to obtain the wearable device wearing state, confirm the wearable device wearing state, and send the wearing state to the server, where the wearing state is used by the multimedia terminal to send, if the wearing state is valid, a report valid play event to the server after the multimedia report data is played, and the report valid play event is used by the server to transfer the data volume determined according to the valid play event to a digital account corresponding to the user identifier.

Optionally, the apparatus further comprises:

a receiving and submitting unit 904, configured to receive a confirmation operation of the user for the confirmation request for obtaining the digital identity of the user, and submit a confirmation message agreeing to obtain the digital identity of the user to the server.

Optionally, the apparatus further comprises:

a timing sending unit 905, configured to send the wearing state of the wearable device to the server at a timing when the multimedia informs that data playing starts.

It is understood that the multimedia informs the delivering apparatus 900 to implement the steps performed by the wearable device in the embodiment of fig. 6.

In the embodiment of the application, a wearable device receives a pairing request sent by a multimedia terminal, the pairing request comprises a multimedia terminal identifier, a pairing result is sent to the multimedia terminal according to the multimedia terminal identifier, the pairing result comprises a device identifier of the wearable device, the device identifier is used by a server for acquiring ownership information of the wearable device, the ownership information comprises a user identifier, after the server receives a user digital identity request sent by the multimedia terminal, the wearable device receives the user digital identity request sent by the server, the electrocardiosignal of a user is successfully verified, a confirmation message for agreeing to acquire the user digital identity is submitted to the server, the user digital identity request comprises the user identifier, the server is used for sending the user digital identity acquired according to the user identifier to the multimedia terminal, the user digital identity comprises at least 5639 user characteristics of the user, the user characteristics are used by the multimedia terminal for selecting multimedia data matched with at least user characteristics of the user from a preset multimedia notification set, the multimedia 1 set comprises a plurality of multimedia notification data to be played, when the multimedia starts playing, the wearable device receives a wearable device wearing the acquisition status request, the wearable device is transferred to a multimedia terminal, the wearable device wearing the wearable device receives a multimedia notification request, the multimedia notification status notification event, the wearable device status notification data, the wearable device notification request is transferred to a multimedia terminal status notification, the wearable device notification trailer notification status notification, the wearable device notification status notification trailer notification.

The multimedia notification delivering apparatus 700 in the embodiment shown in fig. 7 can be implemented by the multimedia terminal 1000 shown in fig. 10, please refer to fig. 10, which provides a schematic structural diagram of multimedia terminals for the embodiment of the present application, as shown in fig. 10, the multimedia terminal 1000 can include or more processors 1001, a memory 1002, and a transceiver 1003, wherein the processors 1001, the memory 1002, and the transceiver 1003 are connected via a bus 1004, the transceiver 1003 is used for acquiring or transmitting information, the memory 1002 is used for storing a computer program, the computer program includes program instructions, and the processor 1001 is used for executing the program instructions stored in the memory 1002 to perform the following operations:

multimedia advertisement data matched with at least user characteristics of the user is selected from a preset multimedia advertisement set, the multimedia advertisement set comprises a plurality of multimedia advertisement data to be played, and the multimedia advertisement data carries at least advertisement characteristic tags .

if the wearing state of the wearable device is valid when the multimedia report data is played, sending a report valid playing event to a server after the multimedia report data is played, wherein the report valid playing event is used by the server to transfer the data volume determined according to the valid playing event to a digital account corresponding to the user identifier.

Optionally, the processor 1001 obtains the digital identity of the user from the server according to the user identifier, and specifically performs the following operations:

sending a request for acquiring the digital identity of the user to a server, wherein the request for acquiring the digital identity of the user comprises a multimedia terminal identifier, an equipment identifier of the wearable equipment and the user identifier, so that the server sends a confirmation request for acquiring the digital identity of the user to the wearable equipment according to the equipment identifier of the wearable equipment, and after the wearable equipment receives confirmation operation of the user for the confirmation request for acquiring the digital identity of the user and submits a confirmation message agreeing to acquire the digital identity of the user to the server, the digital identity of the user sent by the server is received.

Optionally, the processor 1001 obtains the user digital identity from the blockchain node server according to the user identifier, and specifically performs the following operations:

sending a request for obtaining a digital identity of a user to the server, the request for obtaining the digital identity of the user comprising the multimedia terminal identification, the device identification of the wearable device and the user identification, to cause the server to send a confirmation request to the wearable device to obtain a digital identity of a user based on the device identity of the wearable device, after the wearable device successfully verifies the electrocardiosignals of the user according to the confirmation request for obtaining the digital identity of the user and submits a confirmation message for agreeing to obtain the digital identity of the user to the server, the wearable device receives the digital identity of the user sent by the server, the verification of the electrocardiosignals of the user is that the wearable equipment compares the electrocardiosignals containing the user identity information obtained by the electrocardio sensor with preset electrocardio verification signals so as to verify the user identity.

Optionally, the processor 1001 selects multimedia announcement data matched with at least user features of the user from a preset multimedia announcement set, and specifically performs the following operations:

matching is carried out according to the user characteristics of the user and notice characteristic tags of the multimedia notice data, and if the matching degree between the user characteristics and the notice characteristic tags of the multimedia notice data exceeds a preset matching threshold, the multimedia notice data is determined to be multimedia notice data matched with at least user characteristics of the user.

Optionally, the processor 1001 further specifically performs the following operations:

when the multimedia informs that the playing of the data starts, sending a request for acquiring the wearing state of the wearable device to the server, wherein the request for the wearing state of the wearable device comprises the multimedia terminal identifier and the device identifier of the wearable device, so that the server sends a request for acquiring the wearing state to the wearable device according to the device identifier of the wearable device, and receives the wearing state of the wearable device sent by the server after the wearable device submits the wearing state to the server according to the wearing state request.

the wearing state of the wearable device sent by the server at regular time is received, the effective watching duration of the user in the playing process of the multimedia notice data is recorded according to the wearing state of the wearable device sent by the server, the notice effective playing event carries the effective watching duration, the effective watching duration is used by the server for determining the data volume, and the data volume is transferred to a digital account corresponding to the user identification, the notice effective playing event carries a notice data matching value, the notice data matching value is obtained by calculation according to the matching degree of the user characteristic and a notice characteristic tag of the multimedia notice data, and the notice data matching value is used by the server for determining the data volume, and the data volume is transferred to the digital account corresponding to the user identification.

The multimedia notification device 800 in the embodiment shown in fig. 8 may be implemented by the server 1100 shown in fig. 11, please refer to fig. 11, which provides a schematic structural diagram of servers for the embodiment of the present invention, as shown in fig. 11, the server 1100 may include or more processors 1101, a memory 1102 and a transceiver 1103, the processors 1101, the memory 1102 and the transceiver 1103 are connected by a bus 1104, wherein the transceiver 1103 is configured to receive or transmit a request, the memory 1102 is configured to store a computer program, the computer program includes program instructions, and the processor 1101 is configured to execute the program instructions stored in the memory 1102 and perform the following operations:

receiving a user digital identity request sent by the multimedia terminal, wherein the user digital identity request comprises a user identifier, the user identifier is used for obtaining a user digital identity, the user digital identity obtained according to the user identifier is sent to the multimedia terminal, the user digital identity comprises at least user characteristics of a user, the user characteristics are used by the multimedia terminal for selecting multimedia report data matched with at least 5 user characteristics of the user in a preset multimedia report set, the multimedia report set comprises a plurality of multimedia report data to be played, the multimedia report data carries at least report characteristic tags 4, the report characteristic tags are used by the multimedia terminal for matching characteristic tags of the multimedia 8945 report data according to the user characteristics of the user, and if the matching degree between the user characteristics and the report characteristic tags of the multimedia of the multimedia data exceeds a preset matching threshold 3985, the multimedia report data is determined as multimedia characteristic data matched with at least 3985 of the user.

Receiving a effective playing event sent by the multimedia terminal after the playing of the multimedia notification data is finished, transferring the data volume determined according to the effective playing event to a digital account corresponding to the user identifier, wherein the effective playing event is used for sending the effective playing event to a server under the condition that the multimedia terminal confirms that the wearing state of the wearable device is effective when the playing of the multimedia notification data is started.

Optionally, the transceiver 1103 receives a user digital identity request sent by the multimedia terminal, where the user digital identity request includes the user identifier, and the user identifier is used to obtain a user digital identity, and sends the user digital identity obtained according to the user identifier to the multimedia terminal, and specifically executes the following operations:

the transceiver 1103 receives a request for acquiring a user digital identity, which is sent by the multimedia terminal and includes a multimedia terminal identifier, an equipment identifier of the wearable equipment and the user identifier, and sends a confirmation request for acquiring the user digital identity to the wearable equipment according to the equipment identifier of the wearable equipment;

after the wearable device receives the confirmation operation of the user for the confirmation request for obtaining the digital identity of the user, the transceiver 1103 receives a confirmation message submitted by the wearable device and agreeing to obtain the digital identity of the user, and sends the digital identity of the user to the multimedia terminal.

receiving a request for acquiring a user digital identity sent by the multimedia terminal, wherein the request for acquiring the user digital identity comprises the multimedia terminal identifier, the equipment identifier of the wearable equipment and the user identifier, and sending a confirmation request for acquiring the user digital identity to the wearable equipment according to the equipment identifier of the wearable equipment;

after the wearable device successfully verifies the electrocardiosignals of the user according to the confirmation request for obtaining the digital identity of the user, the transceiver 1103 receives a confirmation message submitted by the wearable device and agreeing to obtain the digital identity of the user, and sends the digital identity of the user to the multimedia terminal, and the verification of the electrocardiosignals of the user is that the wearable device compares the electrocardiosignals containing the user identity information obtained by the electrocardio sensor with preset electrocardio verification signals so as to verify the identity of the user.

Optionally, the transceiver 1103 further specifically performs the following operations:

when the multimedia informs that the playing of the data starts, receiving a request sent by the multimedia terminal for acquiring the wearing state of the wearable device, sending the request for acquiring the wearing state of the wearable device to the wearable device, and sending the wearing state sent by the wearable device to the multimedia terminal.

the wearable state of the wearable device sent by the wearable device at regular time is received, the wearable state of the wearable device is sent to the multimedia terminal at regular time, so that the multimedia terminal records the effective watching duration of a user in the playing process of the multimedia notice data according to the received wearable state of the wearable device, the notice effective playing event carries the effective watching duration, the notice effective playing event carries a notice data matching value, and the notice data matching value is calculated according to the matching degree of the user characteristics and notice characteristic tags of the multimedia notice data.

Optionally, the processor 1101 specifically performs the following operations:

and determining the data volume according to the effective watching duration, and transferring the data volume to a digital account corresponding to the user identification.

Optionally, the processor 1101 specifically executes the following operations:

determining the data volume according to the report data matching value, and transferring the data volume to a digital account corresponding to the user identification.

The multimedia notification delivery device 900 in the embodiment shown in fig. 9 can be implemented by the wearable device 1200 shown in fig. 12, please refer to fig. 12, which provides a schematic structural diagram of servers for the embodiment of the present invention, as shown in fig. 12, the server 1200 can include or more processors 1201, a memory 1202 and a transceiver 1203, the processors 1201, the memory 1202 and the transceiver 1203 are connected by a bus 1204, wherein the transceiver 1203 is used for receiving or sending a request, the memory 1202 is used for storing a computer program, the computer program includes program instructions, and the processor 1201 is used for executing the program instructions stored in the memory 1202 to perform the following operations:

After the transceiver 1203 receives the confirmation request for acquiring the digital identity of the user sent by the server, the following operations are specifically performed:

and receiving the confirmation operation of the user for the confirmation request for obtaining the digital identity of the user and submitting confirmation information agreeing to obtain the digital identity of the user to the server.

Optionally, the transceiver 1203 specifically executes the following operations:

computer storage media are also provided in this embodiment of the present application, which can be used to store computer software instructions used by the multimedia notification delivery apparatus in the embodiment shown in fig. 2, 5, or 6, and which contain programs for executing the multimedia 6335 notification delivery apparatus in the embodiment described above.

In the embodiment of the present application, there are also provided computer program products, which when executed by a computing device can execute the multimedia delivery apparatus designed in the embodiments shown in fig. 2, fig. 5 or fig. 6.

It will be understood by those skilled in the art that all or part of the processes in the methods of the above embodiments may be implemented by instructing the relevant hardware through a computer program, and the program may be stored in computer readable storage medium, and when executed, the program may include the processes of the above embodiments of the methods.

The above disclosure is only for the purpose of illustrating the preferred embodiments of the present application and is not to be construed as limiting the scope of the present application, so that the present application is not limited thereto, and all equivalent variations and modifications can be made to the present application.

Claims

1, multimedia announcement method, applied to a multimedia terminal, comprising:

2. The method of claim 1, wherein obtaining the user digital identity from the server according to the user identifier comprises:

sending a request for acquiring a user digital identity to the server, wherein the request for acquiring the user digital identity comprises a multimedia terminal identifier, an equipment identifier of the wearable equipment and the user identifier, so that the server sends a confirmation request for acquiring the user digital identity to the wearable equipment according to the equipment identifier of the wearable equipment;

and after the wearable equipment receives the confirmation operation of the user for the confirmation request for obtaining the digital identity of the user and submits a confirmation message for agreeing to obtain the digital identity of the user to the server, the wearable equipment receives the digital identity of the user sent by the server.

3. The method of claim 1, wherein obtaining the user digital identity from the server according to the user identifier comprises:

sending a request for acquiring a user digital identity to the server, wherein the request for acquiring the user digital identity comprises the multimedia terminal identifier, the equipment identifier of the wearable equipment and the user identifier, so that the server sends a confirmation request for acquiring the user digital identity to the wearable equipment according to the equipment identifier of the wearable equipment;

after the wearable device successfully verifies the electrocardiosignals of the user according to the confirmation request for obtaining the digital identity of the user and submits a confirmation message for agreeing to obtain the digital identity of the user to the server, the electrocardiosignals of the user are verified to be the electrocardiosignals of the user, which are obtained by the electrocardio sensor and contain the user identity information, of the wearable device and are compared with preset electrocardio verification signals, and then the identity of the user is verified.

4. The method as claimed in claim 1, wherein said multimedia advertisement data carries at least advertisement feature tags, and said selecting multimedia advertisement data matching at least user features of said user in a predetermined multimedia advertisement set comprises:

5. The method of claim 1, further comprising:

6. The method of claim 5, further comprising:

receiving the wearing state of the wearable device sent by the server at regular time, and recording the effective watching duration of the user in the playing process of the multimedia notice data according to the wearing state of the wearable device sent by the server;

the informs the effective playing event that the effective viewing duration is carried, and the effective viewing duration is used by the server to determine the data volume and transfer the data volume to the digital account corresponding to the user identifier.

7. The method as claimed in claim 1, wherein said notice valid broadcast event carries notice data match value, said notice data match value is calculated according to the degree of match between said user characteristic and notice characteristic tag of said multimedia notice data;

the communicates a data match value to be used by the server to determine the amount of data and transfer the amount of data to a digital account corresponding to the user identification.

The method for releasing the multimedia bulletins is characterized by being applied to a server and comprises the following steps:

9, multimedia notice delivery method, characterized in that, being applied to wearable equipment, including:

10, multimedia terminal, characterized in that it comprises a processor, a memory and a transceiver;

the memory is used for storing a computer program for supporting the multimedia terminal to execute the multimedia advertisement method, and the computer program comprises program instructions;

the processor is configured to invoke the program instructions to perform the multimedia advertisement delivery method of any of claims 1-7.