CN113055710A - Video screen projection system, method, device, server, terminal and storage medium - Google Patents

Video screen projection system, method, device, server, terminal and storage medium Download PDF

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Publication number
CN113055710A
CN113055710A CN202110544658.9A CN202110544658A CN113055710A CN 113055710 A CN113055710 A CN 113055710A CN 202110544658 A CN202110544658 A CN 202110544658A CN 113055710 A CN113055710 A CN 113055710A
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CN
China
Prior art keywords
video
advertisement
server
played
information
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Pending
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CN202110544658.9A
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Chinese (zh)
Inventor
姜舟
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Beijing IQIYI Science and Technology Co Ltd
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Beijing IQIYI Science and Technology Co Ltd
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Priority to CN202110544658.9A priority Critical patent/CN113055710A/en
Publication of CN113055710A publication Critical patent/CN113055710A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The embodiment of the invention provides a video screen projection system, a video screen projection method, a video screen projection device, a server, a terminal and a storage medium, wherein the system comprises a user terminal, a video server and a screen projection terminal, and the video screen projection system comprises the following steps: the user terminal is used for sending a video request to the video server when receiving a screen projection request, wherein the video request comprises video information of a video to be projected and advertisement information corresponding to the video to be projected; the video server is used for receiving the video request, acquiring the advertisement to be played according to the advertisement information, acquiring the video to be screened according to the video information, splicing the advertisement to be played and the video to be screened to obtain a target video, and sending the target video to the user terminal; the user terminal is also used for receiving the target video and sending the target video to the screen projection terminal; and the screen projection terminal is used for receiving the target video and playing the target video. The aim of playing the advertisements to be launched provided by the server of the video application program of the user terminal in the screen launching process is fulfilled.

Description

Video screen projection system, method, device, server, terminal and storage medium
Technical Field
The invention relates to the technical field of video screen projection, in particular to a video screen projection system, a video screen projection method, a video screen projection device, a server, a terminal and a storage medium.
Background
Along with the popularization of the screen projection playing mode, more and more users can watch videos by using the screen projection function of the user terminal, and when the screen projection function is used, the videos played by the user terminal can be projected to the screen projection terminal for playing. In the screen projecting process, the screen projecting terminal can receive a video sent by the user terminal based on a Digital Living Network Alliance (DLNA) protocol and play the received video.
However, when the screen projection terminal receives a video sent by the user terminal based on the DLNA protocol and performs screen projection playing, only the video can be played, an advertisement provided by a server providing a video application program of the video cannot be displayed, and advertisement projection cannot be performed, for example, advertisement projection of a front patch advertisement or the like, so that only an advertisement provided by a server corresponding to the screen projection terminal can be displayed, and an advertisement to be projected provided by a server of a video application program in the user terminal cannot be played.
Disclosure of Invention
The embodiment of the invention aims to provide a video screen projection system, a video screen projection method, a video screen projection device, a video screen projection server, a video screen projection terminal and a storage medium, so as to achieve the purpose of playing advertisements required to be projected, which are provided by a video application program server in a user terminal in the screen projection process. The specific technical scheme is as follows:
in a first aspect, an embodiment of the present invention provides a video screen projection system, where the system includes a user terminal, a video server, and a screen projection terminal, where:
the user terminal is used for sending a video request to the video server when receiving a screen projection request, wherein the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected;
the video server is used for receiving the video request, acquiring an advertisement to be played according to the advertisement information, acquiring a video to be screened according to the video information, splicing the advertisement to be played and the video to be screened to obtain a target video, and sending the target video to the user terminal;
the user terminal is also used for receiving the target video and sending the target video to the screen projection terminal;
and the screen projection terminal is used for receiving the target video and playing the target video.
Optionally, the advertisement information includes splicing position information;
the video server is specifically configured to splice the to-be-played advertisement to a position in the to-be-projected-screen video corresponding to the splicing position information based on the splicing position information, so as to obtain a target video.
Optionally, the system further comprises an advertisement server;
the user terminal is specifically configured to send an advertisement request to the advertisement server when receiving a screen projection request, where the advertisement request includes video information of the video to be screened;
the advertisement server is used for receiving the advertisement request, determining advertisement information according to the video information and a preset advertisement selection rule, and sending the advertisement information to the user terminal;
the user terminal is specifically configured to receive the advertisement information and send a video request to the video server.
Optionally, the screen projection terminal is further configured to obtain a playing progress of the target video, and send the playing progress to the user terminal;
the user terminal is further configured to receive the playing progress, determine the playing progress of the advertisement to be played based on the advertisement information of the advertisement to be played, and send the playing progress of the advertisement to be played to a target server, where the target server is the advertisement server or the video server;
and the target server is used for receiving the playing progress of the advertisement to be played and recording the playing progress of the advertisement to be played so as to carry out advertisement flow statistics.
In a second aspect, an embodiment of the present invention provides a video screen projection method, which is applied to a video server in a video screen projection system, where the video screen projection system further includes a user terminal and a screen projection terminal, and the method includes:
receiving a video request sent by the user terminal when receiving a screen projection request, wherein the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected;
acquiring an advertisement to be played according to the advertisement information, and acquiring the video to be screened according to the video information;
splicing the advertisement to be played and the video to be projected to obtain a target video;
and sending the target video to the user terminal so that the user terminal sends the target video to the screen projection terminal and the screen projection terminal plays the target video.
Optionally, the advertisement information includes splicing position information;
the step of splicing the advertisement to be played and the video to be screened to obtain a target video comprises the following steps:
and splicing the advertisement to be played to a position corresponding to the splicing position information in the video to be projected to obtain a target video based on the splicing position information.
In a third aspect, an embodiment of the present invention provides a video screen projection method, which is applied to a user terminal in a video screen projection system, where the video screen projection system further includes a video server and a screen projection terminal, and the method includes:
when a screen projection request is received, sending a video request to the video server, wherein the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected;
and receiving a target video sent by the video server, and sending the target video to the screen projection terminal so that the screen projection terminal plays the target video, wherein the target video is obtained by splicing an advertisement to be played and a video to be projected, the advertisement to be played is obtained based on the advertisement information, and the video to be projected is obtained based on the video information.
Optionally, the system further comprises an advertisement server;
the step of sending a video request to the video server when receiving a screen-casting request comprises:
when a screen projection request is received, sending an advertisement request to the advertisement server, wherein the advertisement request comprises video information of the video to be projected;
and receiving advertisement information sent by the advertisement server, and sending a video request to the video server, wherein the advertisement information is determined by the advertisement server according to the video information and a preset advertisement selection rule.
Optionally, the method further includes:
receiving the playing progress of the target video sent by the screen projection terminal;
determining the playing progress of the advertisement to be played based on the advertisement information of the advertisement to be played;
and sending the playing progress of the advertisement to be played to a target server so that the target server records the playing progress of the advertisement to be played to carry out advertisement flow statistics, wherein the target server is the advertisement server or the video server.
In a fourth aspect, an embodiment of the present invention provides a video screen projection device, which is applied to a video server in a video screen projection system, where the video screen projection system further includes a user terminal and a screen projection terminal, and the device includes:
the video request receiving module is used for receiving a video request sent by the user terminal when receiving a screen projection request, wherein the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected;
the advertisement to be played acquisition module is used for acquiring the advertisement to be played according to the advertisement information;
the screen to be projected video acquisition module is used for acquiring the screen to be projected video according to the video information;
the video splicing module is used for splicing the advertisement to be played and the video to be screened to obtain a target video;
the first target video sending module is used for sending the target video to the user terminal so that the user terminal sends the target video to the screen projection terminal and the screen projection terminal plays the target video.
In a fifth aspect, an embodiment of the present invention provides a video screen projection device, which is applied to a user terminal in a video screen projection system, where the video screen projection system further includes a video server and a screen projection terminal, and the device includes:
the video request sending module is used for sending a video request to the video server when receiving a screen projection request, wherein the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected;
the target video receiving module is used for receiving a target video sent by the video server, wherein the target video is obtained by splicing an advertisement to be played and a video to be screened, the advertisement to be played is obtained based on the advertisement information, and the video to be screened is obtained based on the video information;
and the second target video sending module is used for sending the target video to the screen projection terminal so that the screen projection terminal plays the target video.
In a sixth aspect, an embodiment of the present invention provides a server, including a first processor, a first communication interface, a first memory, and a first communication bus, where the first processor, the first communication interface, and the first memory complete communication with each other through the first communication bus;
a first memory for storing a computer program;
and the first processor is used for realizing the video screen projection method steps of the second aspect when executing the program stored in the first memory.
In a seventh aspect, an embodiment of the present invention provides a terminal, including a second processor, a second communication interface, a second memory, and a second communication bus, where the second processor, the second communication interface, and the second memory complete communication with each other through the second communication bus;
a second memory for storing a computer program;
and a second processor, configured to implement the video screen projection method according to any one of the third aspects when executing the program stored in the second memory.
In an eighth aspect, the present invention provides a computer-readable storage medium, in which a computer program is stored, and the computer program, when executed by a processor, implements the video screen projection method steps of any one of the second aspect and the third aspect.
The video screen projection system provided by the embodiment of the invention comprises a user terminal, a video server and a screen projection terminal. The method comprises the steps that when a user terminal receives a screen projection request, a video request is sent to a video server, wherein the video request comprises video information of a video to be projected and advertisement information corresponding to a preset video to be projected; the video server receives the video request, acquires an advertisement to be played according to the advertisement information, acquires a video to be screened according to the video information, splices the advertisement to be played and the video to be screened to obtain a target video, and sends the target video to the user terminal; the user terminal receives the target video and sends the target video to the screen projection terminal; and the screen projection terminal receives the target video and plays the target video.
The video server splices the advertisement to be played and the video to be screened, and the obtained target video is a whole, so that although the target video comprises the video to be screened and the advertisement to be played, the target video is only a video to be played for the screen-screening terminal, so that the screen-screening terminal can normally play the target video, and in the playing process, the video to be screened and the advertisement to be played can be displayed for a user, so that the purpose of playing the advertisement to be screened provided by the server of the video application program in the user terminal in the screen-screening process is realized.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
Fig. 1 is a schematic structural diagram of a video screen projection system according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of another structure of the video projection system according to the embodiment shown in FIG. 1;
fig. 3 is a signaling interaction flowchart of a screen projection process of a video screen projection system according to an embodiment of the present invention;
fig. 4 is a flowchart of a first video screen projection method according to an embodiment of the present invention;
fig. 5 is a flowchart of a second video screen projection method according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a first video screen projection apparatus according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of a second video projection device according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of a server according to an embodiment of the present invention;
fig. 9 is a schematic structural diagram of a terminal according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.
In order to play an advertisement to be launched provided by a server of a user terminal in a screen launching process, embodiments of the present invention provide a video screen launching system, method, apparatus, server, terminal, computer-readable storage medium and computer program product. First, a video screen projection system provided by an embodiment of the present invention is described below.
As shown in fig. 1, an embodiment of the present invention provides a video screen projection system, which includes a user terminal 110, a video server 120, and a screen projection terminal 130, where:
the user terminal 110 is configured to send a video request to the video server 120 when receiving a screen projection request;
the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected.
The video server 120 is configured to receive the video request, obtain an advertisement to be played according to the advertisement information, obtain the video to be screened according to the video information, splice the advertisement to be played and the video to be screened to obtain a target video, and send the target video to the user terminal 110;
the user terminal 110 is further configured to receive the target video and send the target video to the screen projection terminal 130;
the screen projection terminal 130 is configured to receive the target video and play the target video.
Therefore, the video screen projection system provided by the embodiment of the invention comprises the user terminal, the video server and the screen projection terminal. The method comprises the steps that when a user terminal receives a screen projection request, a video request is sent to a video server, wherein the video request comprises video information of a video to be projected and advertisement information corresponding to a preset video to be projected; the video server receives the video request, acquires an advertisement to be played according to the advertisement information, acquires a video to be screened according to the video information, splices the advertisement to be played and the video to be screened to obtain a target video, and sends the target video to the user terminal; the user terminal receives the target video and sends the target video to the screen projection terminal; and the screen projection terminal receives the target video and plays the target video. The video server splices the advertisement to be played and the video to be screened, and the obtained target video is a whole, so that although the target video comprises the video to be screened and the advertisement to be played, the target video is only a video to be played for the screen-screening terminal, so that the screen-screening terminal can normally play the target video, and in the playing process, the video to be screened and the advertisement to be played can be displayed for a user, so that the purpose of playing the advertisement to be screened, which is provided by a video application program server in the user terminal, namely the video server, in the screen-screening process is realized.
When a user needs to perform screen projection playing of a video, the user can send a screen projection request, for example, the user can select a video which the user wants to project in a video application program interface of the user terminal and then click a screen projection button, so that the user can send the screen projection request. After receiving a screen-casting request sent by a user, the user terminal may send a video request to the video server when receiving the screen-casting request in order to obtain a video to be played by the user and an advertisement to be cast provided by the video server. The video request may include video information of a video to be screened and advertisement information corresponding to a preset video to be screened.
In one embodiment, the advertisement information may specifically include at least one of an advertisement identifier and an advertisement definition of the advertisement, which is not specifically limited herein. The user terminal can store the corresponding relation between the video and the advertisement information, so that after the user selects the video which the user wants to screen, the user terminal can determine the advertisement information of the advertisement corresponding to the video based on the corresponding relation. The corresponding relationship between the video and the advertisement information may be set in advance by the staff based on an agreement with the advertisement publisher, and the like.
For example, if the advertisement identifier of the advertisement a that the user terminal needs to deliver is the advertisement identifier a, and the advertisement definition is 1080P, the video request sent by the user terminal to the video server to obtain the advertisement a that needs to be delivered may include at least one of the advertisement identifier a and the advertisement definition 1080P.
In one embodiment, the video information of the video to be projected may include at least one of a video identifier and a video definition of the video to be projected, which is not specifically limited herein.
For example, the video identifier of the video B to be displayed on the screen, which the user terminal needs to display on the screen, is video identifier B, and the definition is 1080P, and in order to obtain the video B to be displayed by the user, the video request sent by the user terminal to the video server may include at least one of the video identifier B and the video definition 1080P.
The video server can receive the video request, further obtain the advertisement to be played according to the advertisement information included in the video request, obtain the video to be screened according to the video information included in the video request, splice the advertisement to be played and the video to be screened to obtain a target video, and send the target video to the user terminal.
In an implementation manner, after receiving a video request, a video server may determine, based on advertisement information included in the video request, a storage location of an advertisement to be played corresponding to the advertisement information, and further obtain the advertisement to be played from the storage location of the advertisement to be played. The video server can also determine the storage position of the video to be projected corresponding to the video information based on the video information included in the video request, and further acquire the video to be projected from the storage position of the video.
The advertisement to be played and the video to be screened can be stored locally in the video server, or can be stored in other storage devices, for example, the advertisement to be played and the video to be screened can be stored in a storage server, a preset CDN (Content Delivery Network) server, and the like, which are reasonable.
For example, a video request received by the video server includes advertisement information a and video information b, where the advertisement information a includes an advertisement identifier 1, and the video information b includes a video identifier 1. The video server may determine, based on the advertisement identification 1, the storage location 1 of the advertisement a corresponding to the advertisement information a, and determine, based on the video identification 1, the storage location 2 of the video B to be screened corresponding to the video information B. Further, the video server may obtain the advertisement a to be played from the storage location 1, and obtain the video B to be screened from the storage location 2. After the advertisement A to be played and the video B to be screened are obtained, the video server can splice the advertisement A to be played and the video B to be screened, so that a target video C can be obtained and sent to the user terminal.
After the user terminal receives the target video, the target video can be sent to the screen projection terminal. After receiving the target video, the screen projection terminal can play the target video to finish screen projection playing of the video.
The user terminal and the screen projection terminal may perform data transmission based on a DLNA protocol, a wireless high-definition technology (WIDI), a wireless display standard (Miracast) protocol based on Wi-Fi direct, an AirPlay (AirPlay) protocol, and the like, which is not specifically limited herein.
The target video is formed by splicing the advertisement to be launched by the user terminal and the video to be launched, namely, the target video is a whole, so that although the target video comprises the video to be launched and the advertisement to be played, the target video is only the video to be played for the screen launching terminal, so that the screen launching terminal can normally play the target video, the video to be launched and the advertisement to be played can be displayed to the user in the playing process, and the purpose of playing the advertisement to be launched provided by the video server in the screen launching process is achieved.
As an implementation manner of the embodiment of the present invention, the advertisement information may further include splicing position information. Correspondingly, the video server may be specifically configured to splice the advertisement to be played to a position in the video to be screened, which corresponds to the splicing position information, based on the splicing position information, so as to obtain a target video.
In an embodiment, the advertisement information may include splicing position information, where the splicing position information may be information identifying a target playing position of the advertisement to be played in the video to be screened, and may be a preset playing time point of the video to be screened, a preset playing time duration of the video to be screened, or a preset playing ratio of the video to be screened, and the like, and is not specifically limited herein.
The video server can determine the position of the advertisement to be played in the video to be screened according to the splicing position information, and splices the advertisement to be played at the position in the video to be screened, so as to finally obtain a video serving as a target video.
As an implementation manner, if the splicing position information indicates that the target playing position of the advertisement to be played is before the video to be screened, it indicates that the advertisement to be played is a front tile advertisement, so that the video server can splice the front tile advertisement before the video to be screened to obtain a video as the target video, so that when the screen-casting terminal plays the target video, the front tile advertisement can be played first, and after the playing of the front tile advertisement is finished, the video to be screened is continuously played.
As an implementation manner, if the splicing position information indicates that the target playing position of the to-be-played advertisement is the to-be-screened video, it indicates that the to-be-played advertisement is the post-screened advertisement, so that the video server can splice the post-screened advertisement behind the to-be-screened video to obtain a video as the target video, so that when the screen-casting terminal plays the target video, the to-be-screened video can be played first, and after the to-be-screened video is played, the post-screened advertisement is continuously played.
As an implementation manner, if the splicing position information indicates that the target playing position of the advertisement to be played is a certain position in the middle of the video to be screened, it indicates that the advertisement to be played needs to be played at a certain time point in the playing process of the video to be screened, and then the video server may determine the target playing position of the advertisement to be played spliced in the video to be screened according to the splicing position information. Furthermore, the video server can splice the advertisement to be played at the target playing position to obtain a video as the target video, so that when the screen-casting terminal plays the target video to the target playing position, the advertisement to be played starts to be played, and after the advertisement to be played is played, the rest part of the video to be screened continues to be played.
In another embodiment, the splicing position information may include, in addition to information identifying a target playing position of the advertisement to be played in the video to be screened, display area information for identifying a display area of the advertisement to be played in a video picture of the video to be screened.
In this case, the video server may determine, based on the information that identifies the target playing position of the to-be-played advertisement in the to-be-screened video and is included in the splicing position information, a specific video frame corresponding to the to-be-played advertisement in the to-be-screened video, determine, based on the display area information, a specific splicing area of the to-be-played advertisement in the video frame, and further splice the to-be-played advertisement to the position corresponding to the video frame in the to-be-screened video, so as to obtain the target video.
For example, the target playing position of the to-be-played advertisement indicated by the splicing position information is 15 seconds to 20 seconds, the display area information is a rectangle with vertex coordinates of the upper left corner being (x, y) and length and width being a and b, so that the video server can splice the to-be-played advertisement into the area of the rectangle with vertex coordinates of the upper left corner being (x, y) and length and width being a and b in the video frame corresponding to the to-be-screened video with playing time being 15 seconds to 20 seconds, and obtain the target video.
Therefore, in this embodiment, the video server can accurately determine the target playing position of the advertisement to be played in the video to be screened based on the splicing position information, and splice the advertisement to be played at the target playing position in the video to be screened to obtain the target video, so that the accuracy and efficiency of splicing the target video by the video server are improved.
As an implementation manner of the embodiment of the present invention, as shown in fig. 2, the system may further include an advertisement server 140. The user terminal 110 may be communicatively coupled to the advertisement server 140 for data transfer.
The user terminal 110 may be specifically configured to send an advertisement request to the advertisement server 140 when receiving a screen-casting request; an advertisement server 140, configured to receive the advertisement request, determine advertisement information according to the video information and a preset advertisement selection rule, and send the advertisement information to the user terminal 110; the user terminal 110 may be specifically configured to receive the advertisement information and send a video request to the video server 120.
The video screen projection system provided by the embodiment of the invention can also comprise an advertisement server, and the advertisement server and the video server can be different physical devices and can also be integrated in the same physical device, which is reasonable. The ad server may be used to process information related to the ad to be placed.
When the user terminal receives the screen-casting request, in order to obtain the advertisement information of the advertisement to be played, an advertisement request can be sent to the advertisement server to obtain the advertisement information. The advertisement request may include video information of the video to be screened.
The advertisement server may transmit advertisement information to the user terminal upon receiving the advertisement request. The advertisement information may be determined according to the video information included in the advertisement request and a preset advertisement selection rule. The advertisement selection rule may be preset according to the actual need of advertisement delivery, and may specifically be related to factors such as the type of video, the user population characteristics, and the like, which are not specifically limited herein.
In an embodiment, the preset advertisement selection rule may be a corresponding relationship between a preset video identifier and advertisement information of an advertisement to be played, where the corresponding relationship may be shown in the following table:
video identification Advertising information
Video identification a Advertisement information A
Video identification b Advertisement information B
Video identification c Advertisement information C
Then, when the advertisement server receives the advertisement request, and the video identifier obtained from the video information included in the advertisement request is the video identifier a, the advertisement server may determine the advertisement information corresponding to the video identifier a as the advertisement information a based on the table, and send the advertisement information a to the user terminal.
In an embodiment, the video information may further include user information, where the user information is user feature information that can identify a user logged in at the user terminal. The preset advertisement selection rule may be to determine advertisement information matching with the user characteristic information. The user characteristic information may include, but is not limited to, a gender, a region, and a occupation of the user, which the user allows to obtain.
For example, the user information includes two pieces of user characteristic information, i.e., "young" and "student", and the advertisement server may determine advertisement information suitable for an advertisement to be delivered to a crowd having the user characteristic according to the two pieces of user characteristic information, i.e., "young" and "student".
It can be seen that, in this embodiment, compared with a video screen projection system in the related art, an advertisement server is added, the advertisement server may be configured to store information related to an advertisement to be played, which needs to be displayed on a screen, such as a preset advertisement selection rule, and the advertisement server may determine advertisement information according to the received video information and the preset advertisement selection rule. Therefore, the advertisement to be delivered can be determined more quickly and accurately, the efficiency of determining the advertisement information is improved, and the burden of the user terminal can be reduced.
As an implementation manner of the embodiment of the present invention, the advertisement server may be specifically configured to receive the advertisement request, determine advertisement data according to the video information and a preset advertisement selection rule, and send the advertisement data to the user terminal.
After receiving an advertisement request sent by a user terminal, the advertisement server can determine advertisement information of a plurality of advertisements as advertisement data according to the video information and a preset advertisement selection rule, and send the advertisement data to the user terminal. In an embodiment, the advertisement data may include at least one of advertisement information of different advertisements, advertisement information corresponding to different definitions of the same advertisement, or advertisement information of the same advertisement with different splicing positions, which is not specifically limited herein.
For example, the advertisement server may determine advertisement data according to the video information included in the received advertisement request and a preset advertisement selection rule, where the advertisement data includes: advertisement information a corresponding to the advertisement A, advertisement information B and advertisement information C corresponding to the advertisement B with different definitions, and advertisement information d and advertisement information e corresponding to the advertisement C with different splicing positions, wherein the advertisement data can be shown in the following table:
advertising information Advertising Definition of Splice location
Advertisement information a Advertisement A 1080P 0 hour, 0 minute and 0 second
Advertisement information b Advertisement B 1080P 0 hour, 0 minute and 0 second
Advertisement information c Advertisement B 480P 0 hour, 0 minute and 0 second
Advertisement information d Advertisement C 1080P 0 hour, 0 minute and 0 second
Advertisement information e Advertisement C 1080P 0 hour, 3 minutes and 15 seconds
Then, the advertisement server may transmit a part or all of advertisement data including advertisement information a-advertisement information e in the above table to the user terminal.
Correspondingly, the user terminal may be specifically configured to receive the advertisement data, select a preset number of advertisement information from the advertisement information of the multiple advertisements based on the playing parameters of the video to be screened, serve as target advertisement information, and send a video request including the target advertisement information to the video server.
The playing parameters may be the definition, duration, etc. of the video to be projected, and are not specifically limited herein. In one embodiment, after receiving the advertisement data, the user terminal may determine, according to the definition of the video to be screened, a preset number of advertisement information that is consistent with the definition of the video to be screened from the advertisement data, as target advertisement information, and send a video request including the target advertisement information to the video server.
In another embodiment, after receiving the advertisement data, the user terminal may determine, from the advertisement data, a preset number of advertisement information of the splicing positions within the duration of the video to be screened as target advertisement information according to the duration of the video to be screened, and send a video request including the target advertisement information to the video server. The preset number may be determined according to factors such as advertisement delivery requirements, for example, may be 1, 2, 3, and the like, and is not specifically limited herein.
For example, when a user plays a to-be-screened video with a duration of "0 hour, 2 minutes and 30 seconds" and a definition of "1080P" by using a screen-casting function of a user terminal, the user terminal may receive advertisement data sent by an advertisement server, as shown in the above table, in order to match the definition of an advertisement to be played with the definition of the to-be-screened video and match the splicing position of the to-be-played advertisement with the definition of the to-be-screened video within the playing duration of the to-be-screened video, the user terminal may select two advertisement information, namely advertisement information a and advertisement information b, from the advertisement data as target advertisement information, and send a video request including the advertisement information a and the advertisement information b to the video server.
It can be seen that, in this embodiment, the advertisement data sent by the advertisement server to the user terminal may include advertisement information of a plurality of advertisements, and after receiving the advertisement data, the user terminal may determine, based on the playing parameters of the video to be screened, the advertisement information of at least one advertisement matched with the video to be screened as target advertisement information, and send a video request including the target advertisement information to the video server.
As an implementation manner of the embodiment of the present invention, the screen projection terminal may be further configured to obtain a playing progress of the target video, and send the playing progress to the user terminal. The user terminal can also be used for receiving the playing progress, determining the playing progress of the advertisement to be played based on the advertisement information of the advertisement to be played, and sending the playing progress of the advertisement to be played to a target server. The target server may be configured to receive the playing progress of the advertisement to be played, and record the playing progress of the advertisement to be played, so as to perform advertisement traffic statistics.
In order to perform charging or data statistics on the advertisements played in the target video, the screen projection terminal can acquire the playing progress of the target video in real time or at regular time and send the playing progress to the user terminal in real time or at preset time intervals, and the user terminal can determine the playing progress of the advertisements according to the playing progress of the target video and send the playing progress of the advertisements to the target server so as to perform traffic statistics on the advertisements. Wherein, the target server can be an advertisement server or a video server.
For a target video with the duration not less than the preset duration, the preset time interval may be determined according to the duration of the target video, and specifically, the screen projection terminal may set a time interval proportional to the duration of the target video according to the duration of the target video. The screen projection terminal can send the playing progress of the target video to the user terminal in real time aiming at the target video with the time length less than the preset time length, wherein the preset time length can be determined according to factors such as advertisement flow statistical demands and the like, and is not specifically limited herein.
For example, if the preset time is 6 minutes, if the time of the target video being played by the screen projection terminal is 1 hour, the screen projection terminal can send the playing progress of the target video to the user terminal every 10 seconds; if the time length of the target video being played by the screen projection terminal is 30 minutes, the screen projection terminal can send the playing progress of the target video to the user terminal every 5 seconds; if the time length of the target video being played by the screen projection terminal is 5 minutes, the screen projection terminal can send the playing progress of the target video to the user terminal in real time because the time length is less than the preset time length by 6 minutes.
After receiving the playing progress of the target video, the user terminal can determine the playing progress of the advertisement to be played based on the advertisement information of the advertisement to be played, and send the playing progress of the advertisement to be played to the target server.
The target video is formed by splicing the video to be screened and the advertisement to be played based on the splicing position by the video server, so that the playing progress of the target video can reflect the playing progress of the advertisement to be played. The user terminal can determine the splicing position of the advertisement to be played in the target video based on the advertisement information of the advertisement to be played, and then can determine the playing progress of the advertisement to be played according to the playing progress of the target video and the splicing position, and send the playing progress of the advertisement to be played to the target server.
And the target server can receive the playing progress of the advertisement to be played and record the playing progress of the advertisement to be played so as to carry out advertisement flow statistics. The advertisement progress of the advertisement to be played may be a percentage of advertisement playing, a number of seconds of advertisement playing, a number of minutes of advertisement playing, and the like, and is not specifically limited herein.
In one embodiment, when the user watches the video by using the screen projection function of the user terminal, the target server may record the playing progress of the received advertisements a to C for advertisement traffic statistics, for example, the recording result may be shown in the following table:
advertisement to be played Advertisement playing progress Total length of advertisement
Advertisement A 15 seconds 15 seconds
Advertisement B 12 seconds 15 seconds
Advertisement C 0 second 15 seconds
In an embodiment, the target server may further set an advertisement charging rule based on the playing progress of each advertisement, and perform advertisement charging according to the playing progress of the advertisement and the advertisement charging rule. Then, according to the above table, it can be known that the advertisement a has been played at this time; 15 seconds of advertisement B has been played for 12 seconds, that is, advertisement B has played 4/5; advertisement C has not yet begun playing. Recording the cost of completely playing the advertisement A once for the completely played advertisement A; 4/5 of recording the cost of playing the advertisement once for the advertisement B which has been played 4/5; for advertisement C that has not started playing, no advertising fee is recorded.
Therefore, in this embodiment, the user terminal may obtain the playing progress of the advertisement to be played from the target video playing progress sent by the screen-casting terminal, and may send the playing progress of the advertisement to be played to the target server for recording, so as to realize statistics of advertisement traffic and facilitate billing of the advertisement.
As an implementation manner of the embodiment of the present invention, for a case that the advertisement information includes the splicing position information, the user terminal may be specifically configured to receive a playing progress of the target video, and determine the playing progress of the advertisement to be played based on the playing progress and the splicing position information.
In an embodiment, after receiving the playing progress of the target video, the user terminal may determine, based on the splicing position information included in the advertisement information corresponding to the advertisement to be played in the target video, a playing start position of the advertisement to be played in the target video, and determine, according to the total duration of the advertisement to be played, a playing end position of the advertisement to be played in the target video, and then the user terminal may determine the playing progress of the advertisement to be played according to the playing start position and the playing end position of the advertisement to be played in the target video, and the received playing progress of the target video.
For example, the target video played by the screen-shooting terminal is formed by splicing a to-be-shot video A with the time length of 2 minutes and 30 seconds and a to-be-shot advertisement B with the time length of 15 seconds, and the advertisement information B corresponding to the advertisement B comprises splicing position information of 1 minute and 0 second. When the user terminal receives the playing progress of the target video of "1 minute 12 seconds", the user terminal may determine, based on the splicing position information, that the playing start position of the target video is 1 minute 0 seconds, and the playing end position is 1 minute 15 seconds, so that the user terminal may determine that the playing progress of the target video is 1 minute 12 seconds, the playing of the advertisement B to be delivered is 12 seconds, and further determine that the playing progress of the advertisement B to be delivered is 12 seconds.
Therefore, in this embodiment, the user terminal may accurately position the position of the advertisement to be played in the target video based on the splicing position information included in the advertisement information, and further accurately determine the playing progress corresponding to the advertisement to be played based on the received playing progress of the target video.
As an implementation manner of the embodiment of the present invention, the video server may be further configured to send the splicing failure message to the user terminal when the splicing of the advertisement to be played and the video to be screened fails; and the user terminal is also used for counting the advertisement information contained in the splicing failure message after receiving the splicing failure message, and reporting the advertisement information to an advertisement server at regular time.
If the splicing of the advertisement to be played and the video to be screened fails, the video server can return the advertisement information of the advertisement to be played, which is subjected to the splicing failure, to the user terminal as a splicing failure message, and then the user terminal can count the advertisement information and report the advertisement information which is subjected to the splicing failure to the advertisement server at regular time so as to manage and record the advertisement splicing.
Referring to fig. 3, a video screen projection system according to an embodiment of the present invention is described as an example, and as shown in fig. 3, a video screen projection process based on the video screen projection system may include the following steps:
s301, a user selects a screen projection function through a user terminal;
when a user wants to project a video played by the user terminal to the screen projecting terminal for playing, the screen projecting function of the user terminal can be selected.
S302, the user terminal sends an advertisement request to an advertisement server;
the user terminal may receive a screen projection request when a user selects a screen projection function, and may send an advertisement request to the advertisement server, where the advertisement request may include video information of a video to be projected.
S303, the advertisement server determines advertisement data according to the video information and a preset advertisement selection rule;
after receiving the advertisement request, the advertisement server may determine advertisement data according to the video information and a preset advertisement selection rule included in the advertisement request. The advertisement data may be advertisement information including a plurality of advertisements.
S304, the advertisement server sends advertisement data to the user terminal;
the advertisement server may transmit advertisement data including advertisement information of a plurality of advertisements to the user terminal after determining the advertisement data.
S305, the user terminal selects a preset number of advertisement information from the advertisement information of the multiple advertisements as target advertisement information based on the playing parameters of the video to be projected;
after receiving the advertisement data, the user terminal may determine advertisement information of a preset number of advertisements matched with the playing parameters of the video to be screened from the advertisement data as target advertisement information based on the playing parameters of the video to be screened.
S306, the user terminal sends a video request to a video server;
after determining the target advertisement information, the user terminal may send a video request to the video server, where the video request may include the target advertisement information and video information of a video to be screened.
S307, the video server acquires the advertisement to be played according to the advertisement information, acquires the video to be screened according to the video information, splices the advertisement to be played to a position corresponding to the splicing position information in the video to be screened based on the splicing position information included in the advertisement information, and obtains a target video;
after receiving the video request, the video server can acquire the advertisement to be played according to the advertisement information included in the video request, acquire the video to be screened according to the video information, and splice the advertisement to be played and the video to be screened to obtain the target video.
S308, the video server sends the target video to the user terminal;
after the target video is obtained through splicing, the video server can send the target video to the user terminal.
S309, the user terminal sends the target video to the screen projection terminal;
in order to enable the screen projection terminal to play the target video, the user terminal may transmit the target video to the screen projection terminal.
S310, the screen projection terminal plays the target video and obtains the playing progress of the target video;
after receiving the target video, the screen projection terminal can play the target video and acquire the playing progress of the target video in the playing process of the target video.
S311, the screen projection terminal sends the playing progress to the user terminal;
after the screen projection terminal obtains the playing progress of the target video, the playing progress of the target video can be sent to the user terminal.
S312, the user terminal determines the playing progress of the advertisement to be played based on the playing progress and the splicing position information included in the advertisement information of the advertisement to be played;
the target video is formed by splicing the video to be screened and the advertisement to be played based on the splicing position by the video server, so that the playing progress of the target video can reflect the playing progress of the advertisement to be played. The user terminal can determine the splicing position of the advertisement to be played in the target video based on the advertisement information of the advertisement to be played, and then can determine the playing progress of the advertisement to be played according to the playing progress of the target video and the splicing position, and send the playing progress of the advertisement to be played to the target server.
S313, the user terminal sends the playing progress of the advertisement to be played to an advertisement server;
after the user terminal determines the playing progress of the advertisement to be played, the playing progress of the advertisement to be played can be sent to the advertisement server.
S314, the user terminal sends the playing progress of the advertisement to be played to a video server;
in an implementation manner, after the user terminal determines the playing progress of the advertisement to be played, the user terminal may further send the playing progress of the advertisement to be played to the video server.
S315, the advertisement server records the playing progress of the advertisement to be played so as to carry out advertisement flow statistics;
in order to perform traffic statistics on the advertisements, after receiving the playing progress of the advertisement to be played, the advertisement server may record the playing progress of the corresponding advertisement to be played.
S316, the video server records the playing progress of the advertisement to be played so as to carry out advertisement flow statistics.
After receiving the playing progress of the advertisement to be played, the video server can also record the playing progress of the corresponding advertisement to be played, so as to facilitate the subsequent processing processes such as flow statistical analysis and the like.
Corresponding to the video screen projection system, the embodiment of the invention also provides a first video screen projection method, and the first video screen projection method provided by the embodiment of the invention is described below.
As shown in fig. 4, a video screen projection method is applied to a video server in a video screen projection system, where the video screen projection system further includes a user terminal and a screen projection terminal, and the method includes:
s401, receiving a video request sent by the user terminal when receiving a screen projection request;
the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected.
S402, obtaining an advertisement to be played according to the advertisement information, and obtaining the video to be projected according to the video information;
s403, splicing the advertisement to be played and the video to be projected to obtain a target video;
s404, the target video is sent to the user terminal, so that the user terminal sends the target video to the screen projection terminal, and the screen projection terminal plays the target video.
Therefore, in the scheme provided by the embodiment of the invention, the video server in the video screen projection system can receive the video request sent by the user terminal when receiving the screen projection request, obtain the advertisement to be played according to the advertisement information, obtain the video to be projected according to the video information, splice the advertisement to be played and the video to be projected to obtain the target video, and finally, the video server can send the target video to the user terminal so that the user terminal sends the target video to the screen projection terminal so that the screen projection terminal can play the target video. The video server splices the advertisement to be played and the screen video to be played, and the obtained target video is a whole, so that although the target video comprises the screen video to be played and the advertisement to be played, the target video is only a video to be played for the screen terminal, so that the screen terminal can normally play the target video, and in the playing process, the screen video to be played and the advertisement to be played can be displayed for a user, and the purpose of playing the advertisement to be played provided by the video server in the screen shooting process is achieved.
As an implementation manner of the embodiment of the present invention, the advertisement information includes splicing position information, and the step of splicing the advertisement to be played and the video to be screened to obtain the target video includes: and splicing the advertisement to be played to a position corresponding to the splicing position information in the video to be projected to obtain a target video based on the splicing position information.
Corresponding to the video screen projection system, the embodiment of the present invention further provides a second video screen projection method, and the second video screen projection method provided by the embodiment of the present invention is described below.
As shown in fig. 5, a video screen projection method is applied to a user terminal in a video screen projection system, the video screen projection system further includes a video server and a screen projection terminal, and the method includes:
s501, when a screen projection request is received, sending a video request to the video server;
the video request comprises video information of the video to be projected and preset advertisement information corresponding to the video to be projected.
S502, receiving a target video sent by the video server, and sending the target video to the screen projection terminal so that the screen projection terminal plays the target video.
The target video is obtained by splicing an advertisement to be played and a video to be screened, the advertisement to be played is obtained based on the advertisement information, and the video to be screened is obtained based on the video information.
Therefore, in the scheme provided by the embodiment of the invention, when receiving the screen projection request, the user terminal in the video screen projection system can send the video request to the video server, so that the video server obtains the advertisement to be played according to the advertisement information, obtains the video to be projected according to the video information, splices the advertisement to be played and the video to be projected to obtain the target video, and after sending the target video to the user terminal, the user terminal can receive the target video and send the target video to the screen projection terminal, so that the screen projection terminal plays the target video. The video server splices the advertisement to be played and the screen video to be played, and the obtained target video is a whole, so that although the target video comprises the screen video to be played and the advertisement to be played, the target video is only a video to be played for the screen terminal, so that the screen terminal can normally play the target video, and in the playing process, the screen video to be played and the advertisement to be played can be displayed for a user, and the purpose of playing the advertisement to be played provided by the video server in the screen shooting process is achieved.
As an implementation manner of the embodiment of the present invention, the system further includes an advertisement server, and the step of sending the video request to the video server when receiving the screen projection request includes:
when receiving a screen projection request, sending an advertisement request to the advertisement server;
wherein the advertisement request comprises video information of the video to be screened.
And receiving the advertisement information sent by the advertisement server, and sending a video request to the video server.
And the advertisement information is determined by the advertisement server according to the video information and a preset advertisement selection rule.
As an implementation manner of the embodiment of the present invention, the step of receiving the advertisement information and sending a video request to the video server includes:
receiving advertisement data sent by the advertisement server;
the advertisement data is determined by the advertisement server according to the video information and a preset advertisement selection rule when the advertisement server receives the advertisement request, and the advertisement data comprises advertisement information of a plurality of advertisements.
And selecting a preset number of advertisement information from the advertisement information of the plurality of advertisements as target advertisement information based on the playing parameters of the video to be screened.
Sending a video request including the targeted advertising information to the video server.
As an implementation manner of the embodiment of the present invention, the method further includes:
receiving the playing progress of the target video sent by the screen projection terminal;
determining the playing progress of the advertisement to be played based on the advertisement information of the advertisement to be played;
sending the playing progress of the advertisement to be played to a target server so that the target server records the playing progress of the advertisement to be played to carry out advertisement flow statistics;
wherein the target server is the advertisement server or the video server.
As an implementation manner of the embodiment of the present invention, the step of determining the playing progress of the advertisement to be played based on the advertisement information of the advertisement to be played includes: and determining the playing progress of the advertisement to be played based on the playing progress and the splicing position information.
Corresponding to the first video screen projection method, the embodiment of the present invention further provides a first video screen projection apparatus, and the first video screen projection apparatus provided in the embodiment of the present invention is described below.
As shown in fig. 6, a video screen projection device is applied to a video server in a video screen projection system, the video screen projection system further includes a user terminal and a screen projection terminal, and the device includes:
a video request receiving module 610, configured to receive a video request sent by the user terminal when receiving a screen-casting request;
the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected.
A to-be-played advertisement obtaining module 620, configured to obtain an advertisement to be played according to the advertisement information;
a to-be-projected video obtaining module 630, configured to obtain the to-be-projected video according to the video information;
the video splicing module 640 is configured to splice the advertisement to be played and the video to be screened to obtain a target video;
a first target video sending module 650, configured to send the target video to the user terminal, so that the user terminal sends the target video to the screen projection terminal, and the screen projection terminal plays the target video.
Therefore, in the scheme provided by the embodiment of the invention, the video server in the video screen projection system can receive the video request sent by the user terminal when receiving the screen projection request, obtain the advertisement to be played according to the advertisement information, obtain the video to be projected according to the video information, splice the advertisement to be played and the video to be projected to obtain the target video, and finally, the video server can send the target video to the user terminal so that the user terminal sends the target video to the screen projection terminal so that the screen projection terminal can play the target video. The video server splices the advertisement to be played and the screen video to be played, and the obtained target video is a whole, so that although the target video comprises the screen video to be played and the advertisement to be played, the target video is only a video to be played for the screen terminal, so that the screen terminal can normally play the target video, and in the playing process, the screen video to be played and the advertisement to be played can be displayed for a user, and the purpose of playing the advertisement to be played provided by the video server in the screen shooting process is achieved.
As an implementation manner of the embodiment of the present invention, the advertisement information may include splicing position information;
the video stitching module 640 may include:
and the video splicing unit is used for splicing the advertisement to be played to a position corresponding to the splicing position information in the video to be projected to obtain a target video based on the splicing position information.
Corresponding to the second video screen projection method, the embodiment of the present invention further provides a second video screen projection device, and the second video screen projection device provided in the embodiment of the present invention is described below.
As shown in fig. 7, a video screen projection device is applied to a user terminal in a video screen projection system, the video screen projection system further includes a video server and a screen projection terminal, and the device includes:
a video request sending module 710, configured to send a video request to the video server when receiving a screen projection request;
the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected.
A target video receiving module 720, configured to receive a target video sent by the video server;
the target video is obtained by splicing an advertisement to be played and a video to be screened, the advertisement to be played is obtained based on the advertisement information, and the video to be screened is obtained based on the video information.
A second target video sending module 730, configured to send the target video to the screen projection terminal, so that the screen projection terminal plays the target video.
Therefore, in the scheme provided by the embodiment of the invention, when receiving the screen projection request, the user terminal in the video screen projection system can send the video request to the video server, so that the video server obtains the advertisement to be played according to the advertisement information, obtains the video to be projected according to the video information, splices the advertisement to be played and the video to be projected to obtain the target video, and after sending the target video to the user terminal, the user terminal can receive the target video and send the target video to the screen projection terminal, so that the screen projection terminal plays the target video. The video server splices the advertisement to be played and the screen video to be played, and the obtained target video is a whole, so that although the target video comprises the screen video to be played and the advertisement to be played, the target video is only a video to be played for the screen terminal, so that the screen terminal can normally play the target video, and in the playing process, the screen video to be played and the advertisement to be played can be displayed for a user, and the purpose of playing the advertisement to be played provided by the video server in the screen shooting process is achieved.
As an implementation manner of the embodiment of the present invention, the system may further include an advertisement server;
the video request transmission module 710 may include:
the advertisement request sending unit is used for sending an advertisement request to the advertisement server when receiving a screen throwing request;
wherein the advertisement request comprises video information of the video to be screened.
And the video request sending unit is used for receiving the advertisement information sent by the advertisement server and sending a video request to the video server.
And the advertisement information is determined by the advertisement server according to the video information and a preset advertisement selection rule.
As an implementation manner of the embodiment of the present invention, the video request sending unit may include:
the advertisement data receiving subunit is used for receiving the advertisement data sent by the advertisement server;
the advertisement data is determined by the advertisement server according to the video information and a preset advertisement selection rule when the advertisement server receives the advertisement request, and the advertisement data comprises advertisement information of a plurality of advertisements.
The advertisement information determining subunit is used for selecting a preset number of advertisement information from the advertisement information of the multiple advertisements as target advertisement information based on the playing parameters of the video to be screened;
and the advertisement information sending subunit is used for sending the video request comprising the target advertisement information to the video server.
As an implementation manner of the embodiment of the present invention, the apparatus may further include:
the playing progress receiving module is used for receiving the playing progress of the target video sent by the screen projection terminal;
the playing progress determining module is used for determining the playing progress of the advertisement to be played based on the advertisement information of the advertisement to be played;
and the playing progress sending module is used for sending the playing progress of the advertisement to be played to a target server so as to enable the target server to record the playing progress of the advertisement to be played and to count the advertisement flow, wherein the target server is the advertisement server or the video server.
As an implementation manner of the embodiment of the present invention, the advertisement information may include splicing position information;
the play progress determination module may include:
and the playing progress determining unit is used for determining the playing progress of the advertisement to be played based on the playing progress and the splicing position information.
The embodiment of the present invention further provides a server, as shown in fig. 8, which includes a first processor 801, a first communication interface 802, a first memory 803 and a first communication bus 804, where the first processor 801, the first communication interface 802 and the first memory 803 complete mutual communication through the first communication bus 804,
a first memory 803 for storing a computer program;
the first processor 801 is configured to implement the first video screen projection method steps according to any of the above embodiments when executing the program stored in the first memory 803.
Therefore, in the scheme provided by the embodiment of the invention, the video server can receive the video request sent by the user terminal when receiving the screen projection request, obtain the advertisement to be played according to the advertisement information, obtain the video to be projected according to the video information, splice the advertisement to be played and the video to be projected to obtain the target video, and finally, the video server can send the target video to the user terminal so that the user terminal sends the target video to the screen projection terminal to enable the screen projection terminal to play the target video. The video server splices the advertisement to be played and the screen video to be played, and the obtained target video is a whole, so that although the target video comprises the screen video to be played and the advertisement to be played, the target video is only a video to be played for the screen terminal, so that the screen terminal can normally play the target video, and in the playing process, the screen video to be played and the advertisement to be played can be displayed for a user, and the purpose of playing the advertisement to be played provided by the video server in the screen shooting process is achieved.
The first communication bus 804 mentioned above may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The first communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The first communication interface 802 is used for communication between the above-described server and other devices.
The first Memory 803 may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The first Processor 801 may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the device can also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
The embodiment of the present invention further provides a terminal, as shown in fig. 9, which includes a second processor 901, a second communication interface 902, a second memory 903 and a second communication bus 904, where the second processor 901, the second communication interface 902 and the second memory 903 complete mutual communication through the second communication bus 904,
a second memory 903 for storing computer programs;
the second processor 901 is configured to implement the second video screen projection method steps described in any of the above embodiments when executing the program stored in the second memory 903.
Therefore, in the scheme provided by the embodiment of the invention, the user terminal can send the video request to the video server when receiving the screen projection request, so that the video server obtains the advertisement to be played according to the advertisement information, obtains the video to be projected according to the video information, splices the advertisement to be played and the video to be projected to obtain the target video, and after sending the target video to the user terminal, the user terminal can receive the target video and send the target video to the screen projection terminal, so that the screen projection terminal plays the target video. The video server splices the advertisement to be played and the screen video to be played, and the obtained target video is a whole, so that although the target video comprises the screen video to be played and the advertisement to be played, the target video is only a video to be played for the screen terminal, so that the screen terminal can normally play the target video, and in the playing process, the screen video to be played and the advertisement to be played can be displayed for a user, and the purpose of playing the advertisement to be played provided by the video server in the screen shooting process is achieved.
The second communication bus 904 mentioned in the above terminal may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The second communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The second communication interface 902 is used for communication between the above-described terminal and other devices.
The second Memory 903 may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The second Processor 901 may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the device can also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
In another embodiment of the present invention, a computer-readable storage medium is further provided, in which a computer program is stored, and the computer program, when executed by a processor, implements the first or second video screen projection method in any of the above embodiments.
As can be seen, in the solution provided in the embodiment of the present invention, when an instruction is stored in the computer-readable storage medium and the user terminal receives a screen projection request when running in the system, the user terminal may send a video request to the video server, where the video request includes video information of a video to be projected and advertisement information corresponding to a preset video to be projected; the video server receives the video request, acquires an advertisement to be played according to the advertisement information, acquires a video to be screened according to the video information, splices the advertisement to be played and the video to be screened to obtain a target video, and sends the target video to the user terminal; and the user terminal receives the target video and sends the target video to the screen projection terminal so that the screen projection terminal plays the target video. The video server splices the advertisement to be played and the screen video to be played, and the obtained target video is a whole, so that although the target video comprises the screen video to be played and the advertisement to be played, the target video is only a video to be played for the screen terminal, so that the screen terminal can normally play the target video, and in the playing process, the screen video to be played and the advertisement to be played can be displayed for a user, and the purpose of playing the advertisement to be played provided by the video server in the screen shooting process is achieved.
In yet another embodiment, a computer program product is provided that includes instructions, which when run on a computer, cause the computer to perform the first or second video projection method of any of the above embodiments.
As can be seen, in the solution provided by the embodiment of the present invention, when a computer program product including an instruction runs in a system, a user terminal may send a video request to a video server when receiving a screen projection request, where the video request includes video information of a video to be projected and advertisement information corresponding to a preset video to be projected; the video server receives the video request, acquires an advertisement to be played according to the advertisement information, acquires a video to be screened according to the video information, splices the advertisement to be played and the video to be screened to obtain a target video, and sends the target video to the user terminal; and the user terminal receives the target video and sends the target video to the screen projection terminal so that the screen projection terminal plays the target video. The video server splices the advertisement to be played and the screen video to be played, and the obtained target video is a whole, so that although the target video comprises the screen video to be played and the advertisement to be played, the target video is only a video to be played for the screen terminal, so that the screen terminal can normally play the target video, and in the playing process, the screen video to be played and the advertisement to be played can be displayed for a user, and the purpose of playing the advertisement to be played provided by the video server in the screen shooting process is achieved.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device including one or more available media integrated servers, data centers, and the like. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, as for the method, apparatus, server, terminal, computer-readable storage medium, and computer program product embodiments, since they are substantially similar to the system embodiments, the description is simple, and reference may be made to some descriptions of the method embodiments for relevant points.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present invention are included in the protection scope of the present invention.

Claims (14)

1. The video screen projection system is characterized by comprising a user terminal, a video server and a screen projection terminal, wherein:
the user terminal is used for sending a video request to the video server when receiving a screen projection request, wherein the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected;
the video server is used for receiving the video request, acquiring an advertisement to be played according to the advertisement information, acquiring a video to be screened according to the video information, splicing the advertisement to be played and the video to be screened to obtain a target video, and sending the target video to the user terminal;
the user terminal is also used for receiving the target video and sending the target video to the screen projection terminal;
and the screen projection terminal is used for receiving the target video and playing the target video.
2. The system of claim 1, wherein the advertising information comprises splice location information;
the video server is specifically configured to splice the to-be-played advertisement to a position in the to-be-projected-screen video corresponding to the splicing position information based on the splicing position information, so as to obtain a target video.
3. The system of claim 1, further comprising an advertisement server;
the user terminal is specifically configured to send an advertisement request to the advertisement server when receiving a screen projection request, where the advertisement request includes video information of the video to be screened;
the advertisement server is used for receiving the advertisement request, determining advertisement information according to the video information and a preset advertisement selection rule, and sending the advertisement information to the user terminal;
the user terminal is specifically configured to receive the advertisement information and send a video request to the video server.
4. The system of claim 3,
the screen projection terminal is further used for acquiring the playing progress of the target video and sending the playing progress to the user terminal;
the user terminal is further configured to receive the playing progress, determine the playing progress of the advertisement to be played based on the advertisement information of the advertisement to be played, and send the playing progress of the advertisement to be played to a target server, where the target server is the advertisement server or the video server;
and the target server is used for receiving the playing progress of the advertisement to be played and recording the playing progress of the advertisement to be played so as to carry out advertisement flow statistics.
5. A video screen projection method is applied to a video server in a video screen projection system, the video screen projection system further comprises a user terminal and a screen projection terminal, and the method comprises the following steps:
receiving a video request sent by the user terminal when receiving a screen projection request, wherein the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected;
acquiring an advertisement to be played according to the advertisement information, and acquiring the video to be screened according to the video information;
splicing the advertisement to be played and the video to be projected to obtain a target video;
and sending the target video to the user terminal so that the user terminal sends the target video to the screen projection terminal and the screen projection terminal plays the target video.
6. The method of claim 5, wherein the advertising information comprises splice location information;
the step of splicing the advertisement to be played and the video to be screened to obtain a target video comprises the following steps:
and splicing the advertisement to be played to a position corresponding to the splicing position information in the video to be projected to obtain a target video based on the splicing position information.
7. A video screen projection method is applied to a user terminal in a video screen projection system, the video screen projection system further comprises a video server and a screen projection terminal, and the method comprises the following steps:
when a screen projection request is received, sending a video request to the video server, wherein the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected;
and receiving a target video sent by the video server, and sending the target video to the screen projection terminal so that the screen projection terminal plays the target video, wherein the target video is obtained by splicing an advertisement to be played and a video to be projected, the advertisement to be played is obtained based on the advertisement information, and the video to be projected is obtained based on the video information.
8. The method of claim 7, wherein the system further comprises an advertisement server;
the step of sending a video request to the video server when receiving a screen-casting request comprises:
when a screen projection request is received, sending an advertisement request to the advertisement server, wherein the advertisement request comprises video information of the video to be projected;
and receiving advertisement information sent by the advertisement server, and sending a video request to the video server, wherein the advertisement information is determined by the advertisement server according to the video information and a preset advertisement selection rule.
9. The method of claim 8, further comprising:
receiving the playing progress of the target video sent by the screen projection terminal;
determining the playing progress of the advertisement to be played based on the advertisement information of the advertisement to be played;
and sending the playing progress of the advertisement to be played to a target server so that the target server records the playing progress of the advertisement to be played to carry out advertisement flow statistics, wherein the target server is the advertisement server or the video server.
10. The utility model provides a video throws screen device which characterized in that is applied to the video server in the video system of throwing the screen, the video system of throwing the screen still includes user terminal and throws the screen terminal, the device includes:
the video request receiving module is used for receiving a video request sent by the user terminal when receiving a screen projection request, wherein the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected;
the advertisement to be played acquisition module is used for acquiring the advertisement to be played according to the advertisement information;
the screen to be projected video acquisition module is used for acquiring the screen to be projected video according to the video information;
the video splicing module is used for splicing the advertisement to be played and the video to be screened to obtain a target video;
the first target video sending module is used for sending the target video to the user terminal so that the user terminal sends the target video to the screen projection terminal and the screen projection terminal plays the target video.
11. The utility model provides a video screen projection device which characterized in that is applied to the video and throws the user terminal in the screen system, the video throws the screen system still includes video server and throws the screen terminal, the device includes:
the video request sending module is used for sending a video request to the video server when receiving a screen projection request, wherein the video request comprises video information of a video to be projected and preset advertisement information corresponding to the video to be projected;
the target video receiving module is used for receiving a target video sent by the video server, wherein the target video is obtained by splicing an advertisement to be played and a video to be screened, the advertisement to be played is obtained based on the advertisement information, and the video to be screened is obtained based on the video information;
and the second target video sending module is used for sending the target video to the screen projection terminal so that the screen projection terminal plays the target video.
12. A server is characterized by comprising a first processor, a first communication interface, a first memory and a first communication bus, wherein the first processor, the first communication interface and the first memory are communicated with each other through the first communication bus;
a first memory for storing a computer program;
a first processor adapted to perform the method steps of claim 5 or 6 when executing the program stored in the first memory.
13. A terminal is characterized by comprising a second processor, a second communication interface, a second memory and a second communication bus, wherein the second processor, the second communication interface and the second memory are communicated with each other through the second communication bus;
a second memory for storing a computer program;
a second processor arranged to perform the method steps of any of claims 7 to 9 when executing the program stored in the second memory.
14. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the method steps of any one of claims 5 to 6 or 7 to 9.
CN202110544658.9A 2021-05-19 2021-05-19 Video screen projection system, method, device, server, terminal and storage medium Pending CN113055710A (en)

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