CN104918061A - Television channel identification method and system - Google Patents
Television channel identification method and system Download PDFInfo
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- CN104918061A CN104918061A CN201510255700.XA CN201510255700A CN104918061A CN 104918061 A CN104918061 A CN 104918061A CN 201510255700 A CN201510255700 A CN 201510255700A CN 104918061 A CN104918061 A CN 104918061A
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- television channel
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
Abstract
The invention discloses a television channel identification method and system and belongs to the advertisement media technical field. The method mainly comprises the following steps that: a user watches a live television program through a terminal device; when an advertisement resource interaction sign appears on the screen of the terminal device, the user shakes the mobile terminal; the mobile terminal records the shaking time of the user and uploads the recorded shaking time to a server; and the server compares the shaking time with advertisement resource interaction sign playing time of television channels, and determines a television channel watched by the user according to a comparison result. The identification method and system are simple and feasible. Since interaction signals are displayed on the screen, no requirements for environment sound are needed, and audience's willingness to interaction can be greatly enhanced, and the television channel involving the interaction of the user can be quickly and accurately identified.
Description
Technical field
The present invention relates to technical field of advertisements and media, be specifically related to a kind of recognition methods and system of television channel.
Background technology
Recently, along with the fast development of Internet technology, the trend being combined into a kind of certainty of TV programme and the Internet.When TV media embraces the Internet, derive T2O pattern.
T2O, i.e. TV TO ONLINE, inherently see, T2O pattern is not a kind of independent business model, but by O2O pattern (Onl ine To Off l ine (under line on online off-line/line), refer to and the commercial chance under line be combined with the Internet) basis on a kind of pattern of being derived, spectators can when TV reception, got the program channel information of watching by mobile devices such as mobile phones, thus can understand, buy and the product of programming association.T2O pattern is owing to being the pattern that directly can be entered goods links by mobile device, more convenient compared to the operator scheme entering electric business website or again entered by mobile phone website, also more adapts to the needs of current mobile terminal development.Therefore, common audiences’perception gets up more convenient.In T2O pattern, the correct identification of the television channel that user is watching is even more important.In prior art, realize the major way of this function for manually selecting or voice recognition.
Manual selection is exactly the channel allowing spectators select oneself watching in the software of mobile device, and this needs spectators oneself to open software, after the channel selecting oneself seeing, could carry out interaction with the program play on television channel and advertisement.Because advertisement channel is numerous, generally need to carry out channel designation search, or select the channel oneself watched according to the tree catalogue of oneself location list.This kind of mode spectators select the speed of channel comparatively slow, and the wish of participation can obviously reduce.But the method is the result of conventional thought mode, be all basic modes needing to obtain the concrete channel that spectators are watching.
Voice recognition technology is then utilize the receiver of mobile device to gather the sound of TV, after being compared with the voice signal of each channel of server end collection immediately by the sound of collection, which channel what the software of server or mobile device identified that spectators are watching is.The representative of this technology " shakes " TV function in micro-letter.But voice recognition has obvious limitation:
1, can not terminate-and-stay-resident, at any time interaction.Voice recognition needs to carry out sound collection, just needs the receiver opening mobile device, gathers ambient sound.This function involves the privacy of user, so must obtain the mandate of user.That is, this function can not be in open state at any time, only activates mobile device interface user, could activate this function after opening this software.The time that this process need is longer.And for the user of mobile Internet, many operations, the use wish of user will significantly reduce, and the scale of user also can be subject to great impact.
2, channel recognition time is long.Voice recognition needs the time, through test, needs the time of more than 5 seconds at the soonest.This is still when audience scale is little, if audience scale is huge, the demand size that user carries out mating with server section voice signal is huge, and this time will be elongated further.So this technology just really cannot realize the timely interaction of the hard wide and spectators of advertisement.Because general advertisement length 15 seconds, waits spectators to pick up mobile phone, point opens micro-letter, finds the function of shaking, then shakes, and which channel what after 5 seconds, software just obtained that spectators are watching is.This firmly extensively may finish.Hard wide interactive advertising resource is had in HNTV's bid in 2015, what they adopted is exactly voice recognition technology, can only before playing the hard advertisement having interaction, spectators are reminded to cross to there will be this interactive advertisement how long afterwards by channel ads resource more in advance, allow spectators get out mobile phone in advance, prepare interactive.Such form is the significant wastage advertising resource of channel on the one hand, again reduces the randomness that advertisement and spectators carry out interaction.
3, mutual environment noise must be less.Voice recognition needs environmental noise lower, otherwise recognition success rate is very low.This just requires that spectators are while this function of use, and periphery is quieter.Which limits spectators and use this function when family party.
Summary of the invention
For the defect existed in prior art, the object of the present invention is to provide a kind of recognition methods and system of television channel, by the method and system, the television channel that user is watching can be identified in real time, accurately.
For achieving the above object, the technical solution used in the present invention is as follows:
A recognition methods for television channel, comprises the following steps:
(1) user watches just in live TV programme by terminal equipment;
(2), when there is advertising resource interaction mark on the screen of terminal equipment, user shakes mobile terminal;
(3) the shake time of mobile terminal records user, and the shake time of record is uploaded onto the server;
(4) the advertising resource interaction of described shake time and each television channel is indicated that reproduction time compares by server, determines according to comparison result the television channel that user watches; The advertising resource interaction mark reproduction time of described each television channel is pre-stored in described server, or server indicates what the real time occurred got by the advertising resource interaction on monitoring screen.
Further, the recognition methods of a kind of television channel as above, in step (4), determine according to comparison result and comprise the television channel that user watches:
Described shake time and advertising resource interaction are indicated that the time difference of reproduction time is less than the television channel of set point, is defined as the television channel that user watches.
Further, the recognition methods of a kind of television channel as above, in step (4), determine according to comparison result and comprise the television channel that user watches:
By the television channel that indicate reproduction time corresponding to interactive with immediate advertising resource of described shake time, be defined as the television channel that user watches.
Further, the recognition methods of a kind of television channel as above, this recognition methods also comprises:
When the reproduction time difference of the advertising resource interaction mark of different television channel is less than set point, arranging the poor advertising resource interaction being less than each television channel of set point of reproduction time indicates different, and the poor advertising resource interaction being less than each television channel of set point of reproduction time comprises the information for pointing out user to shake action with each channel association in indicating.
Further, the recognition methods of a kind of television channel as above, in step (2), also comprises: user is according to the prompting shake mobile terminal of the advertising resource interaction mark play;
In step (3), also comprise: the shake action of mobile terminal records user, and described shake action is uploaded onto the server;
In step (4), also comprise: the shake action corresponding to the interaction of the advertising resource of described shake action and each television channel indicates by server compares, and determines according to comparison result the television channel that user watches; The shake action that the advertising resource interaction mark of described each television channel is corresponding is pre-stored in described server, or server gets shake action corresponding to advertising resource interaction mark by the interactive mark of the advertising resource on monitoring screen.
Additionally provide a kind of recognition system of television channel in the embodiment of the present invention, comprise terminal equipment, mobile terminal and server, described terminal equipment comprises:
Interactive mark playing module: for when the TV programme of certain channel is live, at the advertising resource interaction mark reproduction time broadcast advertisement resources interaction mark of this channel;
Described first mobile terminal comprises:
Shake time logging modle, for when user shakes mobile terminal, the shake time of recording user, and the shake time of record is uploaded onto the server;
Described server comprises:
Television channel determination module, for the interaction of the advertising resource of described shake time and each television channel is indicated that reproduction time compares, determines according to comparison result the television channel that user watches; The advertising resource interaction mark reproduction time of described each television channel is pre-stored in described server, or server indicates what the real time occurred got by the advertising resource interaction on monitoring screen.
Further, the recognition system of a kind of television channel as above, described television channel determination module comprises:
First determining unit, for described shake time and advertising resource interaction are indicated that the time difference of reproduction time is less than the television channel of set point, is defined as the television channel that user watches.
Further, the recognition system of a kind of television channel as above, described television channel determination module comprises:
Second determining unit, for by the television channel that indicate reproduction time corresponding to interactive with immediate advertising resource of described shake time, is defined as the television channel that user watches.
Further, the recognition system of a kind of television channel as above, described terminal equipment also comprises:
Interactive traffic sign placement module, when reproduction time difference for the advertising resource interaction mark when different television channel is less than set point, arranging the poor advertising resource interaction being less than each television channel of set point of reproduction time indicates different, and the poor advertising resource interaction being less than each television channel of set point of reproduction time comprises the information for pointing out user to shake action with each channel association in indicating.
Further, the recognition system of a kind of television channel as above, described mobile terminal also comprises:
Shake action record module, for the shake action of recording user, and uploads onto the server described shake action; Wherein, the shake action of described user refers to the shake action of user according to the prompting shake mobile terminal of the advertising resource interaction mark play;
Described television channel determination module also comprises:
Shake action comparing unit, compares for the shake action corresponding to the interaction of the advertising resource of described shake action and each television channel being indicated, determines according to comparison result the television channel that user watches; The shake action that the advertising resource interaction mark of described each television channel is corresponding is pre-stored in described server, or server gets shake action corresponding to advertising resource interaction mark by the interactive mark of the advertising resource on monitoring screen.
Beneficial effect of the present invention is:
1, because mobile device natively can record state motion recording softwares such as () pedometers in such as existing software of mobile phone shake at any time, so this function can terminate-and-stay-resident always, even if mobile device is at screen lock state, after spectators see an interactive signal preparatory signal on TV, mobile phone can be picked up at once and carry out interaction, and do not need the operation of loaded down with trivial details program of opening, so just greatly reduce interactive difficulty, improve the interactive wish of spectators.
2, owing to being time match, the shake time of mobile phone terminal can go on record at once, and upload onto the server and to mate with the time of collection of server, so just can to ensure in TV hard extensively can carry out interaction with spectators at any time, and does not need TV station to take out extra channel resource to carry out preparation and publicize.
Even if need the mode that comparison is shaken, because shake frequency is far below sound frequency, also greatly amplitude the workload of server comparison can be reduced.And can the shake time, action etc. of user be resided in internal memory due to this, spectators can shake mobile phone always and check result without the need to opening program interface, until time he wants to check interactive result, just need to open program interface.
3, because the signal of interaction presents on the tv screen in the mode of animation, so to ambient sound not requirement, spectators can chat with friends and family, while participate in interaction.
4, owing to there being visual signal to stimulate spectators on program display terminal, more easily cause the attention of spectators, promote the participation of spectators.And this visual signal can't affect normally carrying out of program.
Accompanying drawing explanation
A kind of flow chart of recognition methods of television channel of Fig. 1 for providing in embodiment;
The flow chart of the recognition methods of another kind of television channel of Fig. 2 for providing in embodiment;
Fig. 3 is the schematic diagram of the recognition system of a kind of television channel in embodiment;
Fig. 4 is the schematic diagram of different television channel broadcast advertisement resources interaction mark in embodiment one;
Fig. 5 is the schematic diagram of different television channel broadcast advertisement resources interaction mark in embodiment two.
Embodiment
Below in conjunction with Figure of description and embodiment, the present invention is described in further detail.
Fig. 1 shows the flow chart of the recognition methods of a kind of television channel provided in the specific embodiment of the invention, and as can be seen from Figure, the method mainly comprises following step:
Step S101: user watches just in live TV programme by terminal equipment;
Step S102: when there is advertising resource interaction mark on the screen of terminal equipment, user shakes mobile terminal;
Step S103: the shake time of mobile terminal records user, and the shake time of record is uploaded onto the server;
Step S104: the advertising resource interaction of described shake time and each television channel is indicated that reproduction time compares by server, determines according to comparison result the television channel that user watches.
In present embodiment, first the advertising resource interaction mark of the television channel containing interactive advertisement resource is set, and the broadcast time of the advertising resource of each channel interaction mark is prestored to server end.Wherein, described advertising resource mark refers to a prompting mark for pointing out user interaction advertising resource to broadcast, such as this mark can be the animation (as falling gold coin) of a setting, also can be the information of other visuality, user, when seeing that this advertising resource interaction mark broadcasts, just can know and can broadcast interactive advertisement resource at once.
User is when watching live TV programme by terminal equipment, when there is advertising resource interaction mark, if user wants the interaction of the advertising resource participating in this channel, namely can shake the advertising resource interaction that its mobile terminal participates in this channel at once, terminal equipment just can record the shake time of user, and is uploaded onto the server the shake time of record.Server, by being compared by the advertising resource of the shake time of the user recorded and each television channel interaction mark reproduction time, just can know the television channel that user's current time is watched.Wherein, the advertising resource interaction mark reproduction time of described each television channel can be pre-stored in described server, also can be get the real time that server is occurred by the advertising resource interaction mark on monitoring screen.The advertising resource of each television channel interaction mark reproduction time is prestored in the server, the resource of server can be saved, and server can get the reproduction time of advertising resource interaction mark accurately by the mode of monitoring screen, the program broadcasting time of television channel can be avoided to change and cause the problem of decision error.
Wherein, the advertising resource interaction of described shake time and each television channel is indicated that reproduction time compares by server, determines that a kind of mode of television channel that user watches is according to comparison result:
Described shake time and advertising resource interaction are indicated that the time difference of reproduction time is less than the television channel of set point, is defined as the television channel that user watches.Described set point can be arranged as required, and as can be 5 seconds, if time difference of a certain broadcast time that the shake time prestores with server end is not more than 5 seconds, and what can think that user watches be channel corresponding to this broadcast time.
According to comparison result determine the another kind of mode of the television channel that user watches for: television channel corresponding to reproduction time be defined as the television channel that user watches by indicating with the immediate advertising resource interaction of described shake time.
In actual applications, also above-mentioned two kinds can be determined that mode combines use, such as, if shake time and advertising resource interaction indicate that the time difference of reproduction time is less than more than one of the television channel of set point, now just can in conjunction with the second way, these are met advertising resource interaction mark reproduction time in the television channel of first kind of way and be defined as closest to the shake time television channel that user watches.
After identifying the television channel that user watches, user just can be participated in the interactive interactive result of the advertising resource corresponding to this television channel by server end and the associated resource information of advertising resource is sent on the mobile terminal of user.Be the mode of time match due to what adopt, user can also, to server custom information, require to require that (as the access time etc.) sends relevant information and be sent on mobile terminal according to its customization.
In present embodiment, described terminal equipment includes but not limited to that TV, computer etc. can be used in the equipment of live television programming, also can be PAD, mobile phone etc.Described mobile terminal includes but not limited to mobile phone, PAD etc.Certainly, terminal equipment and mobile terminal can be also same equipment, as PAD.Due in existing mobile terminal just containing pedometer, the motion recording softwares such as gyroscope, therefore, when user shakes mobile terminal, mobile terminal inherently can record the time of the shake of itself at any time, state etc., and can reside in internal memory due to this function of mobile terminal always, therefore, even if mobile terminal is in screen lock state, user is when watching the interaction of the advertising resource on terminal equipment mark, also at once can just pick up mobile terminal and carry out interaction, and no longer need the operation of loaded down with trivial details program of opening, effectively can improve the wish that user participates in.
Certainly, in actual applications, if containing multiple interactive advertisement resource in same television channel, the mode of the advertising resource interactive indicator broadcast time comparison that also can be prestored by above-mentioned shake time and server end, determine user concrete interactive be which advertising resource, but precondition there is not broadcast time identical advertising resource in each channel.
At the market development initial stage, the advertiser of originating in interactive advertising resource is few, so the interactive advertisement resource of each channel at one time axle can be avoided, the broadcast time of the interactive advertisement resource namely on each channel is different, the above-mentioned RM provided in present embodiment is provided, just can identifies user fast and accurately and want to participate in interactive television channel.But after market development maturation, when the interactive advertisement increase in demand of client, likely occurring different channel needing put at one time when there is interactive advertisement resource, in order to meet this demand, in embodiment of the present invention, additionally providing the recognition methods of another kind of television channel.
Fig. 2 shows the flow chart of the recognition methods of the another kind of television channel provided in present embodiment, and the method can comprise the following steps:
Step S201: user watches just in live TV programme by terminal equipment;
Step S202: when there is advertising resource interaction mark on the screen of terminal equipment, user is according to the action prompt information shake mobile terminal in advertising resource interaction mark;
Step S203: the shake time of mobile terminal records user and shake action, and the shake time of record and shake action are uploaded onto the server;
Step S204: with the advertising resource interaction of each television channel, described shake time and shake action are indicated that reproduction time and advertising resource interaction indicate that corresponding shake action compares by server respectively, determine according to comparison result the television channel that user watches.
In present embodiment, when the reproduction time difference of the advertising resource interaction mark of different television channel is less than set point, arranging the poor advertising resource interaction being less than each television channel of set point of reproduction time indicates different, and the poor advertising resource interaction being less than each television channel of set point of reproduction time comprises the information for pointing out user to shake action with each channel association in indicating.
User is when watching the advertising resource interaction mark of broadcasting, the shake action of corresponding mobile terminal is carried out according to the information comprised in advertising resource interactive indicator, the shake time of mobile terminal records user and shake action, and described shake time and shake action are uploaded onto the server.Server is after receiving the shake time and shake action that mobile terminal uploads, just shake time and advertising resource interaction can be indicated reproduction time comparison, the shake action that shake action and advertising resource interaction indicate is compared, thus determines the television channel that user is watching.Same, the shake action that the advertising resource interaction mark of described each television channel is corresponding is pre-stored in described server, or server gets shake action corresponding to advertising resource interaction mark (comprising the information for pointing out user to shake action with each channel association in advertising resource interaction mark) by the interactive mark of the advertising resource on monitoring screen.
Certainly, if the shake action setting corresponding to the interaction of the advertising resource of each channel being indicated is different, also only can determine by the mode of comparison shake action the television channel that user watches.But adopt in this way, because channel is numerous, will shake the requirement of the action of mobile phone to user too high, cause realizing comparatively difficulty, identification error increases.Therefore, adopt the mode that above-mentioned Time transfer receiver and action comparison combine, only the shake action of the advertising resource of reproduction time identical on different channel interaction mark can be set to difference, like this, participating in interaction user is, just can broadcast time comparison first by shake time and server end are prestored, determine that the advertising resource interaction of to match with this shake time (shake time and the time difference of the broadcast time prestored are less than set point or both are closest) indicates, compared with again shake action being indicated corresponding shake action with the advertising resource interaction matched described in above-mentioned determining afterwards, thus determine the television channel that user watches.
In present embodiment, in actual applications, such as adopt the animation of gold coin as advertising resource interaction mark, now, action gold coin that the identical different channel of reproduction time is play can be allowed to be different, gold coin as video screen falls is rhythmical, or has the mode such as movement of left and right when allowing gold coin drop, and prompting user carries out the action of shaking mobile phone according to the mode that gold coin drops.Because mobile terminal can identify the rhythm of shake and direction (up and down or left and right), even if the broadcast time that in different channel, advertising resource interaction indicates is identical, still can distinguishes the spectators participating in interaction and carry out interaction with the interactive resources of which channel.
Corresponding with above-mentioned television channel recognition methods, additionally provide a kind of recognition system of television channel in present embodiment, as shown in Figure 3, this recognition system mainly includes terminal equipment 100, mobile terminal 200 and server 300.
Described terminal equipment 100 comprises:
Interactive traffic sign placement module 101, for when the advertising resource interaction mark reproduction time of different television channel is identical, it is different that the advertising resource interaction mark with each television channel of same advertisement resources interaction mark reproduction time is set, and the advertising resource interaction mark with each television channel of same advertisement resources interaction mark reproduction time comprises the information for pointing out user to shake action with each channel association.
Interactive mark playing module 102, for when the TV programme of certain channel is live, at the advertising resource interaction mark reproduction time broadcast advertisement resources interaction mark of this channel.
Described first mobile terminal 200 comprises:
Shake time logging modle 201, for when user shakes mobile terminal, the shake time of recording user, and the shake time of record is uploaded onto the server;
Shake action record module 202, for the shake action of recording user, and uploads onto the server described shake action; Wherein, the shake action of described user refers to the shake action of user according to the prompting shake mobile terminal of the advertising resource interaction mark play.
Described server 300 comprises:
Television channel determination module, for the interaction of the advertising resource of described shake time and each television channel is indicated that reproduction time compares, determines according to comparison result the television channel that user watches.This module can comprise:
First determining unit, for described shake time and advertising resource interaction are indicated that the time difference of reproduction time is less than the television channel of set point, is defined as the television channel that user watches.
Second determining unit, for by the television channel that indicate reproduction time corresponding to interactive with immediate advertising resource of described shake time, is defined as the television channel that user watches.
Shake action comparing unit, compares for the shake action corresponding to the interaction of the advertising resource of described shake action and each television channel being indicated, determines according to comparison result the television channel that user watches.
Below in conjunction with specific embodiment, the present invention is further described.
Embodiment one
As shown in Figure 4, in the present embodiment, have in A, B, C, D tetra-channels containing interactive advertisement resource, stain in figure represents the broadcast time point of advertising resource interaction mark in each channel, namely start the time of broadcasting, the broadcast duration of advertising resource interaction mark can set according to specific needs.
In this embodiment, the advertising resource interaction mark broadcast time in A, B, C, D tetra-channels is different, therefore, can not limit the shake action of user in advertising resource interaction mark.First, at server end, the advertising resource of A, B, C, D tetra-channels interaction mark broadcast time is prestored to server end.
When user is by television-viewing TV programme, the interaction of advertising resource can be participated in by shake mobile phone.If the pedometer of mobile phone senses that user has shaken mobile phone at T1 time point, then this shake time recorded by mobile phone, and upload onto the server, server was compared by the advertising resource interaction mark broadcast time of A, B, C, D tetra-channels prestored with it by this shake time T1, just can determine that the television channel that user participates in advertisement interaction is channel B, after identification, just the relevant advertisements resource information of channel B can be sent the mobile terminal being given to user, make user participate in the Internet marketing activity.
Embodiment two
As shown in Figure 5, in the present embodiment, have containing interactive advertisement resource in A, B, C, D tetra-channels, the stain in figure represents the broadcast time point of advertising resource interaction mark in each channel.
In this embodiment, as can be seen from Figure, channel A is identical with the broadcast time T2 of the advertising resource interaction mark in channel B, therefore, two of this broadcast time mobile phone shake action that advertising resource interaction mark is corresponding can be set to difference, in the present embodiment, mobile phone shake action corresponding to the advertising resource of channel A interaction mark for rocking from side to side, channel B for fluctuating.To be prestored to server end the advertising resource of A, B, C, D tetra-channels interaction mark broadcast time at server end, also prestore shake action corresponding for the advertising resource of channel A and B interaction mark server end simultaneously.
When user is by television-viewing TV programme, the interaction of advertising resource can be participated in by shake mobile phone.If the pedometer of mobile phone senses that user to have rocked from side to side mobile phone at T2 time point, then mobile phone records this shake time and shake action, and upload onto the server, the A of server by this shake time T2 is prestored with it, B, C, the advertising resource interaction mark broadcast time of D tetra-channels compares, first determining that user participates in the television channel of advertisement interaction may for channel A or B, afterwards, by the shake rocked from side to side action and the shake action corresponding to channel A and B prestored are compared, that just can determine that user watches is channel A, just the relevant advertisements resource information of channel A can be sent the mobile terminal being given to user, user is made to participate in the Internet marketing activity.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technology thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a recognition methods for television channel, comprises the following steps:
(1) user watches just in live TV programme by terminal equipment;
(2), when there is advertising resource interaction mark on the screen of terminal equipment, user shakes mobile terminal;
(3) the shake time of mobile terminal records user, and the shake time of record is uploaded onto the server;
(4) the advertising resource interaction of described shake time and each television channel is indicated that reproduction time compares by server, determines according to comparison result the television channel that user watches; The advertising resource interaction mark reproduction time of described each television channel is pre-stored in described server, or server indicates what the real time occurred got by the advertising resource interaction on monitoring screen.
2. the recognition methods of a kind of television channel according to claim 1, is characterized in that: in step (4), determines comprise the television channel that user watches according to comparison result:
Described shake time and advertising resource interaction are indicated that the time difference of reproduction time is less than the television channel of set point, is defined as the television channel that user watches.
3. the recognition methods of a kind of television channel according to claim 1 and 2, is characterized in that: in step (4), determines comprise the television channel that user watches according to comparison result:
By the television channel that indicate reproduction time corresponding to interactive with immediate advertising resource of described shake time, be defined as the television channel that user watches.
4. the recognition methods of a kind of television channel according to claim 1, is characterized in that: this recognition methods also comprises:
When the reproduction time difference of the advertising resource interaction mark of different television channel is less than set point, arranging the poor advertising resource interaction being less than each television channel of set point of reproduction time indicates different, and the poor advertising resource interaction being less than each television channel of set point of reproduction time comprises the information for pointing out user to shake action with each channel association in indicating.
5. the recognition methods of a kind of television channel according to claim 4, is characterized in that: in step (2), also comprise: user is according to the prompting shake mobile terminal of the advertising resource interaction mark play;
In step (3), also comprise: the shake action of mobile terminal records user, and described shake action is uploaded onto the server;
In step (4), also comprise: the shake action corresponding to the interaction of the advertising resource of described shake action and each television channel indicates by server compares, and determines according to comparison result the television channel that user watches; The shake action that the advertising resource interaction mark of described each television channel is corresponding is pre-stored in described server, or server gets shake action corresponding to advertising resource interaction mark by the interactive mark of the advertising resource on monitoring screen.
6. a recognition system for television channel, comprises terminal equipment, mobile terminal and server, it is characterized in that, described terminal equipment comprises:
Interactive mark playing module: for when the TV programme of certain channel is live, at the advertising resource interaction mark reproduction time broadcast advertisement resources interaction mark of this channel;
Described first mobile terminal comprises:
Shake time logging modle, for when user shakes mobile terminal, the shake time of recording user, and the shake time of record is uploaded onto the server;
Described server comprises:
Television channel determination module, for the interaction of the advertising resource of described shake time and each television channel is indicated that reproduction time compares, determines according to comparison result the television channel that user watches; The advertising resource interaction mark reproduction time of described each television channel is pre-stored in described server, or server indicates what the real time occurred got by the advertising resource interaction on monitoring screen.
7. the recognition system of a kind of television channel according to claim 6, is characterized in that: described television channel determination module comprises:
First determining unit, for described shake time and advertising resource interaction are indicated that the time difference of reproduction time is less than the television channel of set point, is defined as the television channel that user watches.
8. the recognition system of a kind of television channel according to claim 6 or 7, is characterized in that: described television channel determination module comprises:
Second determining unit, for by the television channel that indicate reproduction time corresponding to interactive with immediate advertising resource of described shake time, is defined as the television channel that user watches.
9. the recognition system of a kind of television channel according to claim 6, is characterized in that: described terminal equipment also comprises:
Interactive traffic sign placement module, when reproduction time difference for the advertising resource interaction mark when different television channel is less than set point, arranging the poor advertising resource interaction being less than each television channel of set point of reproduction time indicates different, and the poor advertising resource interaction being less than each television channel of set point of reproduction time comprises the information for pointing out user to shake action with each channel association in indicating.
10. the recognition system of a kind of television channel according to claim 9, is characterized in that: described mobile terminal also comprises:
Shake action record module, for the shake action of recording user, and uploads onto the server described shake action; Wherein, the shake action of described user refers to the shake action of user according to the prompting shake mobile terminal of the advertising resource interaction mark play;
Described television channel determination module also comprises:
Shake action comparing unit, compares for the shake action corresponding to the interaction of the advertising resource of described shake action and each television channel being indicated, determines according to comparison result the television channel that user watches; The shake action that the advertising resource interaction mark of described each television channel is corresponding is pre-stored in described server, or server gets shake action corresponding to advertising resource interaction mark by the interactive mark of the advertising resource on monitoring screen.
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