CN107659545B - Media information processing method, media information processing system and electronic equipment - Google Patents
Media information processing method, media information processing system and electronic equipment Download PDFInfo
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- CN107659545B CN107659545B CN201610862882.1A CN201610862882A CN107659545B CN 107659545 B CN107659545 B CN 107659545B CN 201610862882 A CN201610862882 A CN 201610862882A CN 107659545 B CN107659545 B CN 107659545B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
- H04L9/40—Network security protocols
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/0815—Network architectures or network communication protocols for network security for authentication of entities providing single-sign-on or federations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/083—Network architectures or network communication protocols for network security for authentication of entities using passwords
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/40—Support for services or applications
- H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
Abstract
The embodiment of the invention discloses a media information processing method, which comprises the following steps: acquiring first multimedia data acquired after target electronic equipment in at least one piece of electronic equipment logs in a target application through a first account; determining category information of the first multimedia data based on the media content of the first multimedia data; determining category information corresponding to the first account when the first multimedia data is acquired according to the category information of the first multimedia data; and selecting at least one piece of media information according to the category information corresponding to the first multimedia data acquired by the first account, and sending target media information in the at least one piece of media information to target electronic equipment which logs in the target application by using the first account. The embodiment of the invention also discloses a media information processing system and electronic equipment.
Description
Technical Field
The present invention relates to information processing technologies, and in particular, to a media information processing method, a media information processing system, and an electronic device.
Background
Along with fragmentation of media consumption behaviors of netizens, accurate positioning of target clients in massive digital marketing resources is extremely urgent need; the conventional media scheduling advertisement delivery mode is difficult to adapt to the current media environment and user habits, so the programmed purchase mode is produced as a new marketing mode representing the large-scale, precise and programmed trend of the digital marketing field. Here, the advantage of the programmed purchase pattern over the conventional digital marketing medium purchase pattern is that: at each single presentation opportunity, the appropriate advertisement is provided to the appropriate consumer in the appropriate context. The programmed purchasing mode can only pay for target consumers which the advertisers want to acquire, so that the return of the advertising budget is improved; for the media, greater benefits can be obtained; consumers may only see those advertisements that are relevant to their particular needs and benefits. Therefore, accurate on-demand advertisement delivery becomes an important trend of the global advertising industry and is concerned by more and more advertisement carriers, advertisers and the like; therefore, a way of accurately delivering advertisements on demand is urgently needed, and the experience of advertisers and advertisement audiences is improved while the way of delivering advertisements is enriched.
Disclosure of Invention
In order to solve the technical problems in the prior art, embodiments of the present invention provide a media information processing method, a media information processing system, and an electronic device, which can at least solve the above problems in the prior art.
The technical scheme of the embodiment of the invention is realized as follows:
a first aspect of an embodiment of the present invention provides a media information processing method, including:
acquiring first multimedia data acquired after target electronic equipment in at least one piece of electronic equipment logs in a target application through a first account;
determining category information of the first multimedia data based on the media content of the first multimedia data; determining category information corresponding to the first account when the first multimedia data is acquired according to the category information of the first multimedia data;
and selecting at least one piece of media information according to the category information corresponding to the first multimedia data acquired by the first account, and sending target media information in the at least one piece of media information to target electronic equipment which logs in the target application by using the first account.
A second aspect of the embodiments of the present invention provides a media information processing method, including:
the target electronic equipment logs in the target application through the first account and acquires first multimedia data;
determining category information of the first multimedia data based on the media content of the first multimedia data; determining category information corresponding to the first account when the first multimedia data is acquired according to the category information of the first multimedia data;
sending category information corresponding to the first account when the first multimedia data is acquired, so that a network side can select at least one piece of media information based on the category information corresponding to the first account when the first multimedia data is acquired;
and receiving target media information in the at least one piece of media information sent by the network side.
A third aspect of an embodiment of the present invention provides a media information processing system, including:
the multimedia data processing module is used for acquiring first multimedia data acquired after target electronic equipment logs in a target application through a first account in at least one piece of electronic equipment; determining category information of the first multimedia data based on the media content of the first multimedia data; determining category information corresponding to the first account when the first multimedia data is acquired according to the category information of the first multimedia data;
and the media information processing module is used for selecting at least one piece of media information according to the category information corresponding to the first multimedia data acquired by the first account, and sending the target media information in the at least one piece of media information to the target electronic equipment which logs in the target application by using the first account.
A fourth aspect of an embodiment of the present invention provides a target electronic device, including:
the control unit is used for logging in the target application through the first account and acquiring first multimedia data;
the processing unit is used for determining the category information of the first multimedia data based on the media content of the first multimedia data; determining category information corresponding to the first account when the first multimedia data is acquired according to the category information of the first multimedia data;
a sending unit, configured to send category information corresponding to the first multimedia data acquired by the first account, so that a network side can select at least one piece of media information based on the category information corresponding to the first multimedia data acquired by the first account;
a receiving unit, configured to receive target media information in the at least one piece of media information sent by the network side.
According to the media information processing method, the media information processing system and the electronic device, the media information processing system acquires first multimedia data of a target electronic device for a first account, determines the category information of the first multimedia data based on the media content of the first multimedia data, and further determines the category information corresponding to the first account when the first account acquires the first multimedia data, so that at least one piece of media information is selected according to the category information corresponding to the first account when the first multimedia data is acquired, and the purpose of pushing the media information to the first account is achieved; here, since the pushing process of the media information according to the embodiment of the present invention is determined based on the multimedia data currently watched or listened to by the user, the category information of the first account determined based on the multimedia data currently watched or listened to by the user is also the current real-time category of the user, and therefore, the method according to the embodiment of the present invention achieves the purpose of pushing the media information according to the real-time behavior of the user, and enriches the pushing modes of the existing media information.
Drawings
FIG. 1 is a schematic diagram illustrating a flow chart of a media information processing method according to an embodiment of the present invention;
fig. 2 and fig. 3 are schematic diagrams illustrating that a mobile phone obtains first multimedia data from a smart television by shaking in a media information processing method according to an embodiment of the present invention;
FIG. 4 is a diagram illustrating a process of pushing target media information in a specific application scenario of a media information processing method according to an embodiment of the present invention;
FIG. 5 is a first interaction diagram of a media information processing system and a target electronic device according to an embodiment of the present invention;
FIG. 6 is a second interaction diagram of the media information processing system and the target electronic device according to the embodiment of the invention;
FIG. 7 is a block diagram of a media information processing system interacting with multiple advertisers, in accordance with an embodiment of the present invention;
FIGS. 8(a) and 8(b) are schematic diagrams of a target electronic device showing the target media information according to an embodiment of the invention;
FIG. 9 is a diagram illustrating an exemplary media information processing system according to the present invention;
FIG. 10 is a flowchart illustrating an implementation of a specific application of a media information processing method according to an embodiment of the present invention;
FIG. 11 is a diagram illustrating a scenario of a specific application of a media information processing method according to an embodiment of the present invention;
FIG. 12 is a block diagram of logic modules of a media information processing system according to an embodiment of the invention;
FIG. 13 is a schematic diagram of a logic unit of a target electronic device according to an embodiment of the present invention;
Detailed Description
So that the manner in which the features and aspects of the present invention can be understood in detail, a more particular description of the invention, briefly summarized above, may be had by reference to embodiments, some of which are illustrated in the appended drawings.
Example one
The embodiment provides a media information processing method; in practical applications, the targeted advertisement audience needs to be locked in a mode of accurately delivering advertisements on demand, and business attributes such as gender, age, occupation, education level, income level, interests and hobbies need to be referred to when the targeted advertisement audience is locked, so that the business value of the targeted advertisement audience is more accurately extracted. Moreover, after the advertisement target audience is subdivided, the advertisement of the related content is delivered according to the commercial attribute of the advertisement target audience, so that the advertisement effect can be maximized; meanwhile, the target audience is provided with relatively useful information, so that the touch of the target audience to the advertisement is reduced. However, in the existing mode of locking the target audience of the advertisement, reference to historical data is often needed, and a method for locking and enabling an advertiser to bid in real time according to the locked target audience cannot be realized, so that the problem that real-time bidding cannot be performed according to the commercial attribute of the target audience locked in real time is solved in order to enrich the existing mode of locking the target audience of the advertisement, and the embodiment provides a media information processing method; the method is applied to a media information processing system; specifically, as shown in fig. 1, the method includes:
step 101: acquiring first multimedia data acquired after target electronic equipment in at least one piece of electronic equipment logs in a target application through a first account;
in practical application, the target electronic device firstly logs in the target application (such as an instant messaging application) by using a first account, such as a user name and a password, and acquires first multimedia data in a state of running the target application, so that the media information processing system can classify the first account, and the purpose of classifying users is further achieved. Furthermore, the target electronic device may obtain multimedia data in various ways, for example, obtain the first multimedia data played by the target electronic device; or acquiring first multimedia data acquired in the environment where the user is located; or acquiring the first multimedia data from other electronic equipment except the target electronic equipment. Therefore, after the target electronic equipment acquires first multimedia data, the first multimedia data acquired currently is sent to the media information processing system.
In practical applications, in order to protect the privacy of the user, the action of the target electronic device to acquire the first multimedia data is triggered based on a user operation, and the media information processing system does not trigger the target electronic device to acquire the first multimedia data. Certainly, in practical applications, if the privacy problem of the user is not considered, in terms of technical implementation, the action of the target electronic device to acquire the first multimedia data may also be triggered by the media information processing system, and the embodiment does not limit the trigger object that triggers the first multimedia data to acquire the first multimedia data. Specifically, a specific process of acquiring the first multimedia data by the target electronic device is given below, taking the target electronic device as a mobile phone as an example, as shown in fig. 2, a user logs in a WeChat in the mobile phone through a first account, enters a "shake-shake" function of the WeChat, and presents three identifications of "person", "song", and "television" on a display interface corresponding to the "shake-shake" function, so that the user can select contents required to be acquired through the "shake-shake" function according to the user's own needs; an intelligent television is also arranged in the environment where the mobile phone is located, namely the environment where the user is located, and the intelligent television plays video data currently; in this scenario, the user selects "television" in the display interface with the "pan-and-pan" function, and executes a pan-and-pan action, as shown in fig. 3, to trigger the mobile phone to acquire video data currently played by the smart television from the smart television, where the acquired video data is the first multimedia data.
Step 102: determining category information of the first multimedia data based on the media content of the first multimedia data; determining category information corresponding to the first account when the first multimedia data is acquired according to the category information of the first multimedia data;
in this embodiment, after the media information processing system acquires the first multimedia data, the category information of the first multimedia data is determined according to the media content of the first multimedia data, and then the category information corresponding to the first account for acquiring the first multimedia data is determined according to the category information of the first multimedia data, that is, the category information when the user triggers the mobile phone to acquire the first multimedia data, that is, the current preference of the user is determined, so that the current preference of the user is determined according to the category of the multimedia data currently acquired by the user, and the purpose of pushing the media information for the user according to the current preference of the user is achieved. Specifically, as shown in fig. 4, after acquiring the first multimedia data from the smart television, the mobile phone sends the first multimedia data to the media information processing system, so that the media information processing system can determine category information of the first multimedia data, and further determine category information of the first account; further, when the type of the advertisement pre-pushed by the advertiser is matched with the determined category information of the first account, that is, the advertiser wants to push the advertisement of the advertiser to the account with the category information of the first account, the media information processing system sends the target media information pre-pushed by the advertiser, which has an association relationship with the category information of the first multimedia data, to the first account according to the requirement of the advertiser, so that the process of accurately putting the advertisement as required is completed.
Of course, in practical applications, the process of determining the category information of the first multimedia data and determining the category information corresponding to the first account to acquire the first multimedia data according to the category information of the first multimedia data may also be implemented in the target electronic device. Specifically, the target electronic device logs in a target application through a first account, acquires first multimedia data in a running state of the target application, determines category information of the first multimedia data based on media content of the first multimedia data, determines category information corresponding to the first account when the first account acquires the first multimedia data according to the category information of the first multimedia data, and sends the category information corresponding to the first account when the first account acquires the first multimedia data, so that a network side can select at least one piece of media information based on the category information corresponding to the first account when the first multimedia data is acquired. For example, the category information corresponding to the first multimedia data acquired by the first account is sent to the media information processing system, so that the media information processing system selects at least one piece of media information based on the category information corresponding to the first multimedia data acquired by the first account, and then sends the target media information in the at least one piece of media information to the target electronic device, thereby achieving the purpose of pushing the media information for the user corresponding to the first account according to the current viewing habit of the first account.
Step 103: and selecting at least one piece of media information according to the category information corresponding to the first multimedia data acquired by the first account, and sending target media information in the at least one piece of media information to target electronic equipment which logs in the target application by using the first account.
The interaction flow between the media information processing system and the target electronic device in this embodiment is further described in detail with reference to fig. 5 and 6 as follows:
in a first interaction process, as shown in fig. 5, a target electronic device logs in a target application through a first account, acquires first multimedia data, and sends the first multimedia data to the media information processing system; the media information processing system acquires the first multimedia data of the target electronic equipment, determines category information of the first multimedia data based on media content of the first multimedia data, and further determines category information corresponding to the first multimedia data acquired by the first account according to the category information of the first multimedia data; and selecting at least one piece of media information according to the category information corresponding to the first multimedia data acquired by the first account, and sending target media information in the at least one piece of media information to the target electronic equipment which logs in the target application by using the first account to finish the process of accurately putting advertisements on demand.
A second interaction process, as shown in fig. 6, the target electronic device logs in a target application through a first account to obtain first multimedia data, determines category information of the first multimedia data based on media content of the first multimedia data, determines, according to the category information of the first multimedia data, category information corresponding to the first account when the first account obtains the first multimedia data, and sends the category information corresponding to the first account when the first account obtains the first multimedia data to the media information processing system; the media information processing system selects at least one piece of media information according to the category information corresponding to the first multimedia data acquired by the first account, and sends the target media information in the at least one piece of media information to the target electronic equipment which logs in the target application by using the first account, so that the process of accurately putting advertisements on demand is completed.
In practical application, as shown in fig. 7, a plurality of advertisers launch advertisements through the media information processing system, and categories of users targeted by the plurality of advertisers are the same or different, that is, categories of user accounts are the same or different, so that, after the media information processing system determines category information corresponding to the first multimedia data acquired by the first account, it is necessary to determine whether a currently determined category is required by the advertiser; further, when the determined first account number obtains the first multimedia data, the corresponding category information is required by an advertiser, and here, the advertiser requiring the determined first account number to obtain the corresponding category information is called a target advertiser; at this time, at least one piece of media information determined in step 103 is media information corresponding to the target advertiser; further, the media information processing system obtains feature information corresponding to each piece of media information in the at least one piece of media information, where the feature information corresponding to the media information may specifically be a bid of an advertiser, and further selects target media information from the at least one piece of media information based on the feature information corresponding to each piece of media information, and sends the target media information to a target electronic device that logs in the target application by using the first account. For example, the category information corresponding to the first account determined in step 102 when the first multimedia data is acquired is referred to as target category information, at this time, as shown in fig. 7, the media information processing system selects target advertisers 1 to 5, which are to be advertised by users of the target category information, from a plurality of advertisers, and the media information processing system may perform real-time bidding, and select the target media information from the media information corresponding to the target advertisers 1 to 5 according to the real-time bidding of the target advertisers 1 to 5, and push the target media information to the first account.
In a specific embodiment, after receiving the target media information, the target electronic device may output the target media information in the following three ways; in particular, the amount of the solvent to be used,
the first method is as follows: the target electronic device directly triggers running of a first application and outputs the target media information through the first application in at least a part of a display area of the target electronic device, for example, as shown in fig. 8(a), when the target electronic device receives the target media information, a media player is directly triggered and the target media information is output in a play area of the media player.
The second method comprises the following steps: the target electronic equipment detects that second multimedia data are loaded through a second application, determines playing time and outputs the target media information at the playing time; that is to say, after the target electronic device receives the target media information, the target media information is not directly displayed, but when a play operation is detected, the play time of the target media information is determined, and the target media information is output, for example, before or after the multimedia data corresponding to the play operation is played.
The third method comprises the following steps: when the target electronic equipment detects a refreshing operation of a display interface aiming at a target function of a third application, outputting the target media information at a preset position of the display interface; for example, as shown in fig. 8(b), when it is detected that there is a refresh operation for the friend circle of WeChat, the target media information is presented at the top of the information presentation area of the friend circle.
It is noted that the first application, the second application, and the third application are all the same as or different from the target application.
According to the method, the media information processing system acquires first multimedia data of a target electronic device aiming at a first account, determines the category information of the first multimedia data based on the media content of the first multimedia data, and further determines the category information corresponding to the first account when the first account acquires the first multimedia data, so that at least one piece of media information is selected according to the category information corresponding to the first account when the first multimedia data is acquired, and the purpose of pushing the media information to the first account is achieved; here, since the pushing process of the media information according to the embodiment of the present invention is determined based on the multimedia data currently viewed or listened to by the user, the category information of the first account determined based on the multimedia data currently viewed or listened to by the user is also the current real-time category of the user, so that the method according to the embodiment of the present invention achieves the purpose of pushing the media information according to the real-time behavior of the user, and also achieves the purpose of bidding in real time according to the real-time behavior of the user, thereby enriching the pushing manner of the existing media information.
Furthermore, since the media information pushed by the embodiment of the present invention is determined based on the current behavior of the user,
that is, the pushed media information is currently interesting for the user, so the embodiment of the present invention can maximally avoid the conflict of the user with the pushed media information, and simultaneously, the method of the embodiment of the present invention can maximize the effect of the media information, compared with the advertiser.
Example two
Based on the method described in the first embodiment, this embodiment provides a way of classifying acquired first multimedia data, and specifically, the media information processing system analyzes the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; selecting a first media identifier matched with the target media identifier from at least one media identifier contained in a media identifier library; the media identification in the media identification library can represent the category information of the multimedia data; and the media information processing system takes the category information represented by the first media identification as the category information of the first multimedia data.
In practical applications, the media information processing system first establishes a media identifier library, for example, the media information processing system obtains at least one third multimedia data, and determines a media identifier of each third multimedia data based on a media content of each third multimedia data in the at least one third multimedia data to obtain the media identifier library; here, the media information processing system can determine the category information of the multimedia data through the media identifier in the media identifier library; or, when it is determined that the category information of the first multimedia data is executed by the target electronic device, the target electronic device can also determine the category information of the multimedia data through the media identifier.
Furthermore, the determined media identifier can be directly added to the third multimedia data, so that the identifier information of the third multimedia data can be directly obtained by analyzing the third multimedia data; for example, the first multimedia data includes the target media identifier, and the media information processing system directly analyzes the first multimedia data to obtain the target media identifier corresponding to the first multimedia data. Or after the determined media identifier is determined, establishing a mapping relation table between the media identifier and the third multimedia data, and determining the media identifier of the third multimedia data through the mapping relation table.
Here, when the target electronic device directly determines the category information of the first multimedia data, the target electronic device obtains a media identifier library including at least one media identifier; the media identification in the media identification library can represent the category information of the multimedia data; further analyzing the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; selecting a first media identifier matched with the target media identifier from at least one media identifier contained in the media identifier library; and taking the category information characterized by the first media identification as the category information of the first multimedia data. Here, the process of determining the category information of the first multimedia data by the target electronic device is the same as the process of determining the category information of the first multimedia data by the media information processing system, and is not described herein again.
The embodiments of the present invention will be described in further detail with reference to fig. 9 to 11; here, in practical applications, the multimedia data may specifically include at least one of the following data: audio data, video data, pictures, and the like; the embodiment takes audio data as an example; specifically, as shown in fig. 9, the media information processing system may specifically include: a Demand Side Platform (DSP), a voice analysis and recognition Platform and an advertisement transaction Platform; in this embodiment, based on the system shown in fig. 9, advertisement delivery is realized by voice recognition and Real Time Bidding (RTB), that is, a television program currently played by an audience is recognized by voice (voice of the television program), and then a corresponding advertisement is delivered to the audience; in practical application, as shown in fig. 11, in order to classify the speech, audio production of the tv program may be performed first, that is, an identification bit is added to all tv programs and stored in the audio track of the playing content; therefore, when the audience watches the television programs, the type of the currently watched television programs can be determined by identifying the identification position content of the currently watched television programs so as to classify the audience, and RTB delivery is carried out according to the classification. Specifically, after completing the audio production of the television program, synchronizing the television program including the identification bit to the speech analysis recognition platform, as shown in fig. 10 and 11, including:
step 1001: advertisers select program categories as targeting of ad placement through the DSP, such as: the advertiser A selects sports programs as the direction of advertisement delivery through the DSP;
step 1002: the method comprises the steps that a voice analysis and recognition platform detects that user equipment, such as a mobile phone runs an APP capable of voice recognition, the mobile phone runs a shaking function of WeChat and shakes a television, at the moment, a user corresponding to the user equipment also watches the television program, and the user equipment collects voice of the television program through the shaking function of the WeChat and sends the collected voice of the television program to the voice analysis and recognition platform;
here, in practical applications, the user equipment transfers the collected voice to the wechat background by using a wechat television shaking application, and transfers the voice to the voice analysis and recognition platform through the wechat background.
Step 1003: the voice analysis and recognition platform matches the voice acquired by the television set with the WeChat and preset audio data stored in the voice analysis and recognition platform;
here, the preset audio data stored in the memory may specifically be audio data of all television programs corresponding to the WeChat, for example, audio data of all television programs that can be acquired through the WeChat; of course, in practical applications, the matching process of step 1003 may specifically match the identification bits of the voice collected by the wechat television set with the media identification in the media identification information base.
Step 1004: the voice analysis and recognition platform determines the type information of the voice collected by the television with the WeChat according to the matching result, such as the specific type of program, the type of drama and the like; for example, the voice analysis and recognition platform determines that the voice collected by the television shaking of the WeChat belongs to sports according to the matching result;
here, after the type information of the voice collected by the television of the WeChat is determined, the type information of the WeChat account can be determined. That is, in an embodiment, the voice category information is a category of the WeChat account. Of course, in practical applications, the category information of the voice may be different from the category of the wechat account, for example, the category of the wechat account includes the category information of the voice. In this embodiment, the category information of the voice is the same as the category information of the wechat account, so that the determined sports category is the category of the wechat account.
Step 1005: the voice analysis and recognition platform sends the determined voice category information, namely sports, to an advertisement trading platform; the advertisement trading platform inquires whether a DSP needs to perform RTB based on the sports class; and when the DSP determines that RTB needs to be carried out based on sports, the DSP initiates advertisement bidding for the sports, and finishes the advertisement putting process. Further, the user equipment acquires the target advertisement associated with the sports program through the WeChat, and then presents the target advertisement when the user equipment watches the television program again through the account corresponding to the WeChat.
Here, the target advertisement may also be interactive content, or an advertisement including interactive content. In this way, the application provider is facilitated to send interactive content, or associated advertisements, in real-time.
Therefore, compared with the existing voice recognition patch mode, the voice recognition patch mode is more flexible, the voice needing to be recognized does not need to be limited (namely the existing voice recognition patch needs the user to input the voice according to the appointed voice), and the real-time bidding can be carried out based on the current exposure requirement.
EXAMPLE III
Based on the method described in the first embodiment, this embodiment provides another way of classifying the acquired first multimedia data, and specifically, the media information processing system extracts audio feature information and/or image feature information from the first multimedia data, and determines the category information of the first multimedia data based on the extracted audio feature information and/or image feature information. In practical applications, the media information processing system may extract a part of data from the first multimedia data, and further obtain audio feature information and/or image feature information of the extracted part of data, so as to determine the category information of the first multimedia data. Or the media information processing system directly provides the audio characteristic information and/or the image characteristic information of the first multimedia data, and then determines the category information of the first multimedia data based on the extracted audio characteristic information and/or the extracted image characteristic information.
Example four
The present embodiment provides a media information processing system, as shown in fig. 12, the media information processing system includes:
the multimedia data processing module 1201 is configured to acquire first multimedia data acquired after a target electronic device logs in a target application through a first account in at least one electronic device; determining category information of the first multimedia data based on the media content of the first multimedia data; determining category information corresponding to the first account when the first multimedia data is acquired according to the category information of the first multimedia data;
the media information processing module 1202 is configured to select at least one piece of media information according to category information corresponding to the first multimedia data acquired by the first account, and send target media information in the at least one piece of media information to a target electronic device that logs in the target application by using the first account.
In an embodiment, the media information processing module 1202 is further configured to obtain feature information corresponding to each piece of media information in the at least one piece of media information; and selecting target media information from the at least one piece of media information based on the characteristic information corresponding to each piece of media information, and sending the target media information to target electronic equipment which logs in the target application by using the first account.
In another embodiment, the multimedia data processing module 1201 is further configured to analyze the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; selecting a first media identifier matched with the target media identifier from at least one media identifier contained in a media identifier library; the media identification in the media identification library can represent the category information of the multimedia data; and taking the category information characterized by the first media identification as the category information of the first multimedia data.
In another embodiment, the multimedia data processing module 1201 is further configured to extract audio feature information and/or image feature information from the first multimedia data, and determine category information of the first multimedia data based on the extracted audio feature information and/or image feature information.
In this embodiment, the multimedia data processing module 1201 can be specifically implemented by a speech analysis recognition platform; the media information processing module 1202 may be specifically implemented by an advertisement trading platform and a DSP.
Here, it should be noted that: the descriptions of the embodiments of the media information processing system are similar to the descriptions of the methods described above, and have the same advantages as the embodiments of the methods, and therefore are not repeated herein. For technical details that are not disclosed in the embodiment of the electronic device of the present invention, those skilled in the art should refer to the description of the embodiment of the method of the present invention to understand that, for the sake of brevity, detailed description is not repeated here.
EXAMPLE five
The present embodiment provides a target electronic device, as shown in fig. 13, the target electronic device includes:
the control unit 1301 is configured to log in a target application through a first account and obtain first multimedia data;
a processing unit 1302, configured to determine category information of the first multimedia data based on media content of the first multimedia data; determining category information corresponding to the first account when the first multimedia data is acquired according to the category information of the first multimedia data;
a sending unit 1303, configured to send category information corresponding to the first multimedia data obtained by the first account, so that a network side can select at least one piece of media information based on the category information corresponding to the first multimedia data obtained by the first account;
a receiving unit 1304, configured to receive target media information in the at least one piece of media information sent by the network side.
In a specific embodiment, the processing unit 1302 is further configured to obtain a media identifier library including at least one media identifier; the media identification in the media identification library can represent the category information of the multimedia data; the multimedia server is also used for analyzing the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; selecting a first media identifier matched with the target media identifier from at least one media identifier contained in the media identifier library; and taking the category information characterized by the first media identification as the category information of the first multimedia data.
In another specific embodiment, the control unit 1301 is further configured to obtain first multimedia data played by itself; or acquiring first multimedia data acquired in the environment where the user is located; or acquiring the first multimedia data from other electronic equipment except the target electronic equipment.
In another specific embodiment, the processing unit 1302 triggers running of a first application, and outputs the target media information through the first application in at least a part of a display area of the target electronic device; alternatively, the first and second electrodes may be,
detecting that second multimedia data is loaded through a second application, determining playing time, and outputting the target media information at the playing time; alternatively, the first and second electrodes may be,
when the refreshing operation of a display interface aiming at the target function of a third application is detected, outputting the target media information at the preset position of the display interface;
the first application, the second application and the third application are the same as or different from the target application.
Here, it should be noted that: the description of the embodiment of the electronic device is similar to the description of the method, and has the same beneficial effects as the embodiment of the method, and therefore, the description is omitted. For technical details that are not disclosed in the embodiment of the electronic device of the present invention, those skilled in the art should refer to the description of the embodiment of the method of the present invention to understand that, for the sake of brevity, detailed description is not repeated here.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, all the functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be separately regarded as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: a mobile storage device, a Read Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or a part contributing to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a mobile storage device, a Read Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (15)
1. A method for media information processing, the method comprising:
acquiring first multimedia data acquired in real time in a state that a target electronic device in at least one electronic device operates a target application after the target electronic device logs in the target application through a first account;
the first multimedia data is acquired from the target electronic equipment to the television equipment which is playing the television program in the environment where the target electronic equipment is located; the first multimedia data is audio data;
performing voice recognition on the first multimedia data to obtain a target media identifier which is added to a sound track of the television program in advance; wherein the target media identification is used for characterizing the category information of the first multimedia data;
determining the category information of the first multimedia data as the category information of the first account;
selecting at least one piece of media information according to the category information of the first account, and sending target media information in the at least one piece of media information to target electronic equipment which logs in the target application by using the first account so as to enable the target electronic equipment to log in the target application
The target electronic equipment determines the playing time when detecting that second multimedia data are loaded through the target application, and outputs the target media information at the playing time; or
And when the refresh operation of a display interface aiming at the target function of the target application is detected, outputting the target media information at the preset position of the display interface.
2. The method of claim 1, wherein sending target media information of the at least one piece of media information to a target electronic device that logs in to the target application using the first account comprises:
acquiring characteristic information corresponding to each piece of media information in the at least one piece of media information;
and selecting target media information from the at least one piece of media information based on the characteristic information corresponding to each piece of media information, and sending the target media information to target electronic equipment which logs in the target application by using the first account.
3. The method of claim 1 or 2, further comprising:
selecting a first media identifier matched with the target media identifier from at least one media identifier contained in a media identifier library; the media identification in the media identification library is used for representing the category information of the multimedia data;
and determining the category information characterized by the first media identification as the category information of the first multimedia data.
4. The method of claim 1 or 2, further comprising:
extracting audio characteristic information from the first multimedia data, and determining the category information of the first multimedia data based on the extracted audio characteristic information.
5. A method for media information processing, the method comprising:
the target electronic equipment logs in a target application through a first account and acquires first multimedia data in real time in a state of running the target application;
the first multimedia data is acquired from the target electronic equipment to the television equipment which is playing the television program in the environment where the target electronic equipment is located; the first multimedia data is audio data;
performing voice recognition on the first multimedia data to obtain a target media identifier which is added to a sound track of the television program in advance; wherein the target media identification is used for characterizing the category information of the first multimedia data;
determining the category information of the first multimedia data as the category information of the first account;
sending the category information of the first account to a network side so as to enable the first account to be classified into a plurality of classes
The network side selects at least one piece of media information based on the category information of the first account;
receiving target media information in the at least one media information sent by the network side;
when the second multimedia data is detected to be loaded through the target application, determining the playing time, and outputting the target media information at the playing time; alternatively, the first and second electrodes may be,
and when the refresh operation of a display interface aiming at the target function of the target application is detected, outputting the target media information at the preset position of the display interface.
6. The method of claim 5, further comprising:
acquiring a media identifier library containing at least one media identifier; the media identification in the media identification library is used for representing the category information of the multimedia data;
selecting a first media identifier matched with the target media identifier from at least one media identifier contained in the media identifier library;
and determining the category information characterized by the first media identification as the category information of the first multimedia data.
7. The method of claim 5 or 6, further comprising:
triggering and running a first application, and outputting the target media information through the first application in at least a part of a display area of the target electronic equipment;
wherein the first application is the same as or different from the target application.
8. A media information processing system, characterized in that the media information processing system comprises:
the multimedia data processing module is used for acquiring first multimedia data acquired in real time in a state that a target electronic device in at least one electronic device logs in a target application through a first account and runs the target application;
the first multimedia data is acquired from the target electronic equipment to the television equipment which is playing the television program in the environment where the target electronic equipment is located; the first multimedia data is audio data;
the multimedia data processing module is further configured to perform voice recognition on the first multimedia data to obtain a target media identifier which is added to a sound track of the television program in advance; wherein the target media identification is used for characterizing the category information of the first multimedia data;
the multimedia data processing module is further configured to determine category information of the first multimedia data as category information of the first account;
a media information processing module, configured to select at least one piece of media information according to the category information of the first account, and send target media information in the at least one piece of media information to a target electronic device that logs in the target application using the first account, so that the target electronic device logs in the target application using the first account
The target electronic equipment determines the playing time when detecting that second multimedia data are loaded through the target application, and outputs the target media information at the playing time; or
And when the refresh operation of a display interface aiming at the target function of the target application is detected, outputting the target media information at the preset position of the display interface.
9. The system according to claim 8, wherein the media information processing module is further configured to obtain feature information corresponding to each of the at least one piece of media information; and selecting target media information from the at least one piece of media information based on the characteristic information corresponding to each piece of media information, and sending the target media information to target electronic equipment which logs in the target application by using the first account.
10. The system according to claim 8 or 9, wherein the multimedia data processing module is further configured to extract a first media identifier matching the target media identifier from at least one media identifier contained in a media identifier library; the media identification in the media identification library is used for representing the category information of the multimedia data; and determining the category information characterized by the first media identification as the category information of the first multimedia data.
11. The system according to claim 8 or 9, wherein the multimedia data processing module is further configured to extract audio feature information from the first multimedia data, and determine the category information of the first multimedia data based on the extracted audio feature information.
12. A target electronic device, the target electronic device comprising:
the control unit is used for logging in a target application through a first account and acquiring first multimedia data in real time in a state of running the target application;
the first multimedia data is acquired from the target electronic equipment to the television equipment which is playing the television program in the environment where the target electronic equipment is located; the first multimedia data is audio data;
the processing unit is used for carrying out voice recognition on the first multimedia data to obtain a target media identifier which is added to a sound track of the television program in advance; wherein the target media identification is used for characterizing the category information of the first multimedia data;
the processing unit is further configured to determine category information of the first multimedia data as category information of the first account;
a sending unit, configured to send category information of the first account to a network side, so that the sending unit is enabled to send the category information of the first account to a network side
The network side selects at least one piece of media information based on the category information of the first account;
a receiving unit, configured to receive target media information in the at least one piece of media information sent by the network side;
the processing unit is further configured to determine a playing time when it is detected that second multimedia data is loaded through the target application, and output the target media information at the playing time; alternatively, the first and second electrodes may be,
and when the refresh operation of a display interface aiming at the target function of the target application is detected, outputting the target media information at the preset position of the display interface.
13. The target electronic device of claim 12, wherein the processing unit is further configured to obtain a media identifier library including at least one media identifier; the media identification in the media identification library is used for representing the category information of the multimedia data; selecting a first media identifier matched with the target media identifier from at least one media identifier contained in the media identifier library; and determining the category information characterized by the first media identification as the category information of the first multimedia data.
14. The target electronic device of claim 12 or 13, wherein the processing unit is further configured to trigger running of a first application and output the target media information through the first application in at least a portion of a display area of the target electronic device;
wherein the first application is the same as or different from the target application.
15. A computer-readable storage medium having stored thereon executable instructions that, when executed, implement the media information processing method of any one of claims 1 to 4 or the media information processing method of any one of claims 5 to 7.
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| PCT/CN2017/103034 WO2018059333A1 (en) | 2016-09-28 | 2017-09-22 | Method, system, electronic device, and storage medium for processing media information |
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| CN110647634A (en) * | 2018-06-11 | 2020-01-03 | 腾讯科技（北京）有限公司 | Method and device for searching media resource, storage medium and electronic device |
| CN111401395B (en) * | 2019-01-02 | 2023-05-09 | 中国移动通信有限公司研究院 | Data processing method, terminal equipment and storage medium |
| CN111080357B (en) * | 2019-12-12 | 2023-08-25 | 恩亿科(北京)数据科技有限公司 | Method and device for determining product release duty ratio, electronic equipment and storage medium |
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