CN107659545A - A kind of media information processing method and media information processing system, electronic equipment - Google Patents
A kind of media information processing method and media information processing system, electronic equipment Download PDFInfo
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- CN107659545A CN107659545A CN201610862882.1A CN201610862882A CN107659545A CN 107659545 A CN107659545 A CN 107659545A CN 201610862882 A CN201610862882 A CN 201610862882A CN 107659545 A CN107659545 A CN 107659545A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
- H04L9/40—Network security protocols
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/0815—Network architectures or network communication protocols for network security for authentication of entities providing single-sign-on or federations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
- H04L63/083—Network architectures or network communication protocols for network security for authentication of entities using passwords
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/40—Support for services or applications
- H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
Abstract
The embodiment of the invention discloses a kind of media information processing method, including：Get target electronic device at least one electronic equipment and pass through the first multi-medium data acquired after the first account login intended application；Media content based on first multi-medium data determines the classification information of first multi-medium data；According to the classification information of first multi-medium data, determine that first account obtains classification information corresponding during first multi-medium data；Corresponding classification information selects at least one media information when obtaining first multi-medium data according to first account, and the target medium information at least one media information is sent to the target electronic device that the intended application is logged in using first account.The embodiment of the invention also discloses a kind of media information processing system and electronic equipment.
Description
Technical field
The present invention relates to the information processing technology, more particularly to a kind of media information processing method and media information processing system
System, electronic equipment.
Background technology
With the fragmentation of netizen's media consumption behavior, the essence to target customer is realized in the digital marketing resource of magnanimity
Certainly position turns into extremely urgent demand；Current media have been difficult in adapt to by traditional media waiting advertisement putting pattern
Environment is accustomed to user, thus sequencing purchasing model is used as and represents the scale of digital marketing field, precision, sequencing trend
New marketing mode arise at the historic moment.Here, described program purchasing model is compared to conventional digital marketing media-buying pattern
Advantage is：Each single display machine can under, appropriate advertisement is supplied to appropriate consumer in appropriate situation.
This sequencing purchasing model for advertiser, can only to those they want obtain target consumer payment, so as to carry
The high return of advertising budget；For media, bigger income can be obtained；For consumer, can only see those with
The advertisement related to interests of their particular demands.So, accurately on demand launch advertisement turn into global advertising it is important become
Gesture, paid close attention to by more and more advertisement pushing business, advertiser etc.；Therefore, a kind of mode for precisely launching advertisement on demand is needed badly, rich
While the mode of rich advertisement putting, the experience of advertiser, commercial audience are lifted.
The content of the invention
To solve existing technical problem, the embodiments of the invention provide a kind of media information processing method and media
Information processing system, electronic equipment, can at least solve the above-mentioned problems in the prior art.
What the technical scheme of the embodiment of the present invention was realized in：
First aspect of the embodiment of the present invention provides a kind of media information processing method, including：
Target electronic device at least one electronic equipment is got to pass through acquired in after the first account login intended application
The first multi-medium data；
Media content based on first multi-medium data determines the classification information of first multi-medium data；Root
According to the classification information of first multi-medium data, it is right to determine that first account obtains first multi-medium data when institute
The classification information answered；
Corresponding classification information selects at least one when obtaining first multi-medium data according to first account
Individual media information, the target medium information at least one media information is sent to using first account and logs in institute
State the target electronic device of intended application.
Second aspect of the embodiment of the present invention provides a kind of media information processing method, including：
Target electronic device logs in intended application by the first account, and gets the first multi-medium data；
Media content based on first multi-medium data determines the classification information of first multi-medium data；Root
According to the classification information of first multi-medium data, it is right to determine that first account obtains first multi-medium data when institute
The classification information answered；
Send first account and obtain classification information corresponding during first multi-medium data, in order to network side
Corresponding classification information selects at least one matchmaker when can obtain first multi-medium data based on first account
Body information；
Receive the target medium information at least one media information that the network side is sent.
The third aspect of the embodiment of the present invention provides a kind of media information processing system, including：
Multimedia-data procession module, pass through the first account for getting target electronic device at least one electronic equipment
Number log in acquired the first multi-medium data after intended application；Media content based on first multi-medium data is determined
The classification information of first multi-medium data；According to the classification information of first multi-medium data, described first is determined
Account obtains classification information corresponding during first multi-medium data；
Media information processing module, for according to first account obtain first multi-medium data when it is corresponding
Classification information selects at least one media information, and the target medium information at least one media information is sent to profit
The target electronic device of the intended application is logged in first account.
Fourth aspect of the embodiment of the present invention provides a kind of target electronic device, including：
Control unit, for logging in intended application by the first account, and get the first multi-medium data；
Processing unit, first multi-medium data is determined for the media content based on first multi-medium data
Classification information；According to the classification information of first multi-medium data, determine that first account obtains described more than first
Corresponding classification information during media data；
Transmitting element, the classification for sending corresponding when first account obtains first multi-medium data are believed
Breath, corresponding classification information is selected when first multi-medium data can be obtained based on first account in order to network side
Take out at least one media information；
Receiving unit, the target medium letter at least one media information for receiving the network side transmission
Breath.
Media information processing method and media information processing system, electronic equipment described in the embodiment of the present invention, pass through matchmaker
Body information processing system gets the first multi-medium data that target electronic device is directed to the first account, and is based on matchmaker more than first
The media content of volume data determines the classification information of first multi-medium data, and then determines that first account obtains
Corresponding classification information during first multi-medium data, in this way, obtaining first multimedia according to first account
Corresponding classification information selects at least one media information during data, so, realizes to the first account push media letter
The purpose of breath；Here, due to the push process of the media information described in the embodiment of the present invention be based on user it is currently viewing or receive
The multi-medium data listened and determine, so the first account determined based on the multi-medium data that user is currently viewing or listens to
Number classification information be also user's currently real-time classification, therefore, the method described in the embodiment of the present invention is realized according to user
Real-time behavior carry out media information push purpose, enrich the push mode of existing media information.
Brief description of the drawings
Fig. 1 is the implementation process schematic diagram of the media information processing method of the embodiment of the present invention one；
Fig. 2 and Fig. 3 is that mobile phone is obtained by shaking from intelligent television in media information processing method of the embodiment of the present invention
Take the schematic diagram of the first multi-medium data；
Fig. 4 is the push of target medium information in the concrete application scene of media information processing method of the embodiment of the present invention one
Journey schematic diagram；
Fig. 5 is the interaction figure one of media information of embodiment of the present invention processing system and target electronic device；
Fig. 6 is the interaction figure two of media information of embodiment of the present invention processing system and target electronic device；
Fig. 7 is the structural representation that media information of embodiment of the present invention processing system interacts with multiple advertisers；
Fig. 8 (a) and Fig. 8 (b) is the schematic diagram that target electronic device of the embodiment of the present invention shows the target medium information；
Fig. 9 is the concrete structure schematic diagram of media information processing system of the embodiment of the present invention；
Figure 10 is the implementation process schematic diagram of the concrete application of media information processing method of the embodiment of the present invention；
Figure 11 is the schematic diagram of a scenario of the concrete application of media information processing method of the embodiment of the present invention；
Figure 12 is the structural representation of the logic module of media information processing system of the embodiment of the present invention；
Figure 13 is the structural representation of the logic unit of target electronic device of the embodiment of the present invention.
Embodiment
In order to more fully hereinafter understand the features of the present invention and technology contents, below in conjunction with the accompanying drawings to the reality of the present invention
Now it is described in detail, appended accompanying drawing purposes of discussion only for reference, is not used for limiting the present invention.
Embodiment one
Present embodiments provide a kind of media information processing method；Here, in actual applications, advertisement is precisely launched on demand
Pattern in need ads lock target audience, moreover, needed to refer to during ads lock target audience sex, age bracket, occupation,
The commercial attributes such as schooling, income level, hobby, the business of advertising objective audient is more accurately extracted with this
Industry is worth.Moreover, after being finely divided to advertising objective audient, related content is launched according to the commercial attribute of advertising objective audient
Advertisement, can maximize the effect of advertisement；Simultaneously because relatively useful information is provided for target audience, so reducing
Conflict sense of the target audience to advertisement.But historical data is often needed to refer in the pattern of existing ads lock target audience,
The method for failing to realize locking, made advertiser carry out real time bid according to the target audience of locking, therefore, the existing lock of horn of plenty
Determine the mode of advertising objective audient, solution must not carry out asking for real time bid according to the commercial attribute of the target audience of real-time lock
Topic, present embodiments provides a kind of media information processing method；Methods described is applied to media information processing system；Specifically,
As shown in figure 1, methods described includes：
Step 101：Get target electronic device at least one electronic equipment and intended application is logged in by the first account
The first acquired multi-medium data afterwards；
In actual applications, the target electronic device is first with the first account, as described in logging in username and password
Intended application (such as instant messaging application), and in the state of the intended application is run, go to obtain the first multi-medium data, this
Sample, it is easy to the media information processing system to classify the first account, and then realizes the purpose classified to user.Enter
One step, the target electronic device obtain multi-medium data mode have it is a variety of, for example, obtaining the matchmaker more than first of itself broadcasting
Volume data；Or obtain the first multi-medium data collected in itself local environment；Or to the target electronic
Other electronic equipments beyond equipment obtain the first multi-medium data.In this way, when the target electronic device is got more than first
After media data, first multi-medium data currently got is sent to the media information processing system.
In actual applications, for ease of protecting the privacy of user, the target electronic device obtains the first multi-medium data
Action be based on user operate and trigger, be not that the media information processing system goes to trigger the target electronic device
Obtain first multi-medium data.Certainly, in actual applications, if not considering privacy of user problem, from technology realization,
The action that the target electronic device goes to obtain the first multi-medium data can also be that the media information processing system goes to trigger
, the triggering object that the present embodiment goes to obtain the first multi-medium data to the first multi-medium data of triggering is not limited.Specifically,
The target electronic device given below obtains the detailed process of the first multi-medium data, is specially mobile phone with target electronic device
Exemplified by, as shown in Fig. 2 user logs in wechat by the first account in mobile phone, and enter " shaking " function of wechat,
" people ", " song ", " TV " three marks are presented under display interface corresponding to " shaking " function, user is easy to according to certainly with this
Body demand, which is chosen, to be needed by " shaking " function the content that obtains；In mobile phone local environment, namely with user residing for
An intelligent television, and the currently playing video data of intelligent television in environment also be present；Under this scene, user chooses " shaking "
" TV " under the display interface of function, and perform and shake shake work, as shown in figure 3, to trigger the mobile phone to the intelligence
TV goes to obtain the currently playing video data of intelligent television, and now, the video data got is the first multi-medium data.
Step 102：Media content based on first multi-medium data determines the class of first multi-medium data
Other information；According to the classification information of first multi-medium data, determine that first account obtains first multimedia
Corresponding classification information during data；
In the present embodiment, after the media information processing system gets first multi-medium data, more than first
The media content of media data determines the classification information of first multi-medium data, and then according to the first multi-medium data
Classification information determines that first account goes to obtain classification information corresponding during first multi-medium data, namely determines
Go out classification information when user's triggering mobile phone goes to obtain first multi-medium data, the i.e. current hobby of user, realize root
The classification of the multi-medium data currently got according to user goes determination user is current to like, and then likes according to user is current
The purpose of media information is promoted for user.Specifically, as shown in figure 4, the mobile phone got from the intelligent television it is described
After first multi-medium data, first multi-medium data is sent to the media information processing system, is easy to the media
Information processing system determines the classification information of the first multi-medium data, and then determines the classification information of the first account；Enter one
Step ground, when the classification information of first account of the adline that advertiser pushes in advance with determining matches, namely advertiser wishes
When the account hoped to the classification information with first account promotes the advertisement of itself, the media information processing system according to
The demand of advertiser is sent to first account has the wide of incidence relation with the classification information of first multi-medium data
The main target medium information promoted in advance is accused, completes precisely to launch the process of advertisement on demand.
Certainly, in actual applications, the classification information of the first multi-medium data is determined and according to the first multi-medium data
Classification information determine that the first account goes to obtain the process of classification information corresponding during first multi-medium data can be with
Realized in target electronic device.Specifically, the target electronic device logs in intended application by the first account, in institute
State and the first multi-medium data is got in the state of intended application is run, and then the target electronic device is based on more than described first
The media content of media data determines the classification information of first multi-medium data, and according to first multi-medium data
Classification information determine that first account obtains classification information corresponding during first multi-medium data, described in transmission
First account obtains classification information corresponding during first multi-medium data, in order to which network side can be based on described first
Account classification information corresponding when obtaining first multi-medium data selects at least one media information.For example, by institute
Classification information corresponding when the first account obtains first multi-medium data is stated to send to the media information processing system,
In order to class corresponding when the media information processing system is based on first account acquisition first multi-medium data
Other information selects at least one media information, so by the target medium information at least one media information send to
The target electronic device, realize and media information is pushed according to the currently viewing custom of the first account user corresponding to the first account
Purpose.
Step 103：Corresponding classification information is chosen when obtaining first multi-medium data according to first account
Go out at least one media information, the target medium information at least one media information is sent to utilization first account
Number log in the target electronic device of the intended application.
Below in conjunction with Fig. 5 and Fig. 6 to the interactive stream between the present embodiment media information processing system and target electronic device
Journey is described in further details：
The first interaction flow, as shown in figure 5, target electronic device logs in intended application by the first account, get
First multi-medium data, and first multi-medium data is sent to the media information processing system；The media information
Processing system gets the first multi-medium data described in the target electronic device, and based on the matchmaker of first multi-medium data
Hold the classification information for determining first multi-medium data in vivo, and then according to the classification information of first multi-medium data
Determine that first account obtains classification information corresponding during first multi-medium data；Obtained according to first account
Classification information corresponding during first multi-medium data is taken to select at least one media information, by least one matchmaker
Target medium information in body information is sent to the target electronic that the intended application is logged in using first account and set
It is standby, complete precisely to launch the process of advertisement on demand.
Second of interaction flow, as shown in fig. 6, the target electronic device logs in intended application by the first account, obtain
The first multi-medium data is got, and the media content based on first multi-medium data determines first multi-medium data
Classification information, determine that first account obtains the matchmaker more than first according to the classification information of first multi-medium data
Corresponding classification information during volume data, corresponding classification is believed when first account is obtained into first multi-medium data
Breath is sent to the media information processing system；The media information processing system obtains described first according to first account
Corresponding classification information selects at least one media information during multi-medium data, and by least one media information
Target medium information send to the target electronic device that the intended application is logged in using first account, complete essence
The accurate process for launching advertisement on demand.
In actual applications, as shown in fig. 7, multiple advertisers go to launch advertisement by the media information processing system,
And the classification of the targeted user of multiple advertisers is identical or different, that is, the classification for the user account being directed to is identical or different, because
This, the corresponding class when the media information processing system determines that first account obtains first multi-medium data
After other information, it is also necessary to it is determined that whether the classification currently determined is that advertiser is required；Further, when the institute determined
It is that advertiser is required to state the first account and obtain classification information corresponding during first multi-medium data, here, need to
The advertiser of corresponding classification information is referred to as mesh when asking first account determined to obtain first multi-medium data
Mark advertiser；Now, at least one media information that the step 103 is determined, the matchmaker corresponding to as with targeted advertisements master
Body information；Further, the media information processing system obtains each media letter at least one media information
Characteristic information corresponding to breath, here, characteristic information corresponding to the media information can be specially bidding for advertiser, Jin Erji
In characteristic information corresponding to each media information, target medium information is selected from least one media information,
The target medium information is sent to the target electronic device that the intended application is logged in using first account.For example,
Corresponding classification information is referred to as target when first account that step 102 is determined is obtained into first multi-medium data
Classification information, now, as shown in fig. 7, the media information processing system selects from multiple advertisers and pre- to be directed to target
The user of classification information carries out the targeted advertisements master 1 to 5 of advertisement putting, and the media information processing system can carry out competing in real time
Valency, and according to the real time bid of targeted advertisements master 1 to 5, target is selected from media information corresponding to targeted advertisements master 1 to 5
Media information pushes to the first account.
In one embodiment, the target electronic device can pass through after described target medium information is received
Following three kinds of modes export the target medium information；Specifically,
Mode one：The target electronic device directly triggers the application of operation first, and in the target electronic device extremely
The target medium information is exported by the described first application in small part viewing area, for example, as shown in Fig. 8 (a), when described
After target electronic device receives the target medium information, media player is directly triggered, and in the media player
Play area exports the target medium information.
Mode two：The target electronic device detects loads the second multi-medium data by the second application, and determines to broadcast
The moment is put, the target medium information is exported at the broadcasting moment；That is, when the target electronic device receives institute
After stating target medium information, and the indirect displaying target medium information, but when detecting play operation, it is determined that described
The broadcasting moment of target medium information, and then the target medium information is exported, such as in multimedia number corresponding to play operation
Before broadcasting, or the target medium information is exported afterwards.
Mode three：The target electronic device detects that the refreshing at the displaying interface for the objective function of the 3rd application is grasped
When making, the predeterminated position at the displaying interface exports the target medium information；For example, as shown in Fig. 8 (b), detect micro-
When the circle of friends of letter has refresh operation, the top in the message display area domain of circle of friends shows the target medium information.
It is worth noting that, it is above-described first application, second application and the 3rd application with the intended application
It is identical or differ.
Method described in the embodiment of the present invention, target electronic device is got by media information processing system and is directed to
First multi-medium data of one account, and the media content based on the first multi-medium data determines first multi-medium data
Classification information, and then determine that first account obtains classification information corresponding during first multi-medium data, such as
This, corresponding classification information selects at least one media when obtaining first multi-medium data according to first account
Information, so, realize the purpose to the first account push media information；Here, due to the media described in the embodiment of the present invention
The push process of information is determined based on the multi-medium data that user is currently viewing or listens to, so current based on user
The classification information for the first account that the multi-medium data watched or listened to is determined is also user's currently real-time classification, therefore,
Method described in the embodiment of the present invention realizes the purpose for the push that media information is carried out according to the real-time behavior of user, while
The purpose that real time bid is carried out according to the real-time behavior of user is realized, enriches the push mode of existing media information.
The media information that the embodiment of the present invention pushes is additionally, since to determine based on user's current behavior, namely
The media information of push is user's current interest for user, so the embodiment of the present invention can maximumlly be kept away
Exempt from conflict of the user to the media information of push, meanwhile, for advertiser, the method described in the embodiment of the present invention can
The effect of media information is maximized.
Embodiment two
Based on the method described in embodiment one, present embodiments provide a kind of the first multi-medium data to getting and carry out
The mode of classification, specifically, the media information processing system parse first multi-medium data, obtain and more than described first
Target medium corresponding to media data identifies；Selected at least one media identification included from media identification place with it is described
First media identification of target medium mark matching；Wherein, the media identification in the media database can characterize multimedia
The classification information of data；And then the media information processing system using the classification information that first media identification is characterized as
The classification information of first multi-medium data.
In actual applications, the media information processing system can establish media identification storehouse first, for example, the media are believed
Cease processing system and obtain at least one 3rd multi-medium data, based on each described at least one 3rd multi-medium data
The media content of 3rd multi-medium data determines the media identification of each 3rd multi-medium data, obtains media identification
Storehouse；Here, the media information processing system can determine multimedia number by the media identification in the media database
According to classification information；Or when it is determined that the classification information of the first multi-medium data is the target electronic device execution, it is described
Target electronic device can also determine the classification information of multi-medium data by media identification.
Further, it is determined that the media identification gone out can be directly appended in the 3rd multi-medium data, so, it is easy to pass through
Parse the identification information that the 3rd multi-medium data directly obtains the 3rd multi-medium data；For example, in first multi-medium data
Include the target medium mark, and then the media information processing system directly parses first multi-medium data, i.e.,
Available target medium mark corresponding with first multi-medium data.Or after the media identification determined, establish media
Mark and the mapping table of the 3rd multi-medium data, the media mark of the 3rd multi-medium data is determined by mapping table
Know.
Here, when the target electronic device directly determines the classification information of first multi-medium data, the mesh
Mark electronic equipment gets the media identification storehouse for including at least one media identification；Media identification in the media database
The classification information of multi-medium data can be characterized；And then first multi-medium data is parsed, obtain and first multimedia
Target medium corresponding to data identifies；Selected at least one media identification included from the media identification place with it is described
First media identification of target medium mark matching；The classification information that first media identification is characterized is as described first
The classification information of multi-medium data.Here, target electronic device determines process and the matchmaker of the classification information of the first multi-medium data
Body information processing system determines that the process of the classification information of the first multi-medium data is identical, repeats no more here.
The embodiment of the present invention is described in further details below in conjunction with Fig. 9 to Figure 11；Here, in actual applications, institute
At least one of data below can be specifically included by stating multi-medium data：Voice data, video data and picture etc.；This reality
Example is applied by taking voice data as an example；Specifically, as shown in figure 9, the media information processing system can specifically include：Party in request puts down
Platform (DSP, Demand-Side Platform), speech analysis Identification platform and advertisement transaction platform；The present embodiment is based on Fig. 9
Shown system, advertisement putting is realized by speech recognition and real time bid (RTB, Real Time Bidding), that is,
Say, TV programme that audient plays at present are identified by voice (voices of TV programme), then launched to audient corresponding wide
Accuse；In actual applications, as shown in figure 11, for ease of classifying to voice, television programme audio making can be first carried out, i.e.,
A flag is added in all TV programme, and is deposited in the track for playing content；So, when audient watches TV programme
When, the type of currently viewing TV programme can be determined by identifying the flag content of currently viewing TV programme,
To classify to audient, and RTB dispensings are carried out according to classification.Specifically, after completing television programme audio making, will include
The TV programme of flag are synchronized to speech analysis Identification platform, as shown in Figure 10 and Figure 11, including：
Step 1001：Advertiser is used as the orientation of advertisement putting by DSP selection program categories, such as：Advertiser A passes through
DSP selects orientation of the sport category program as advertisement putting；
Step 1002：Speech analysis Identification platform detects user equipment, being currently running such as mobile phone and be capable of speech recognition
APP, and mobile phone is currently running the function of shaking of wechat, and shake TV, now, user corresponding to user equipment is also
TV programme are watched, the user equipment then shakes function to gather the voice of TV programme by wechat, and will collection
To the voices of the TV programme send to the speech analysis Identification platform；
Here, in actual applications, the user equipment is passed the voice collected using the TV applications of shaking of wechat
Wechat backstage is passed, and the speech analysis Identification platform is passed to by wechat backstage.
Step 1003：The wechat that the speech analysis Identification platform gets itself shake voice that television acquisition arrives with
The preset audio data of itself storage are matched；
Here, the preset audio data of itself storage can be specially the audio of all TV programme corresponding to the wechat
Data, for example, the voice data for all TV programme that can be got by wechat；Certainly, in actual applications, step 1003
Matching process can be specifically by wechat shake television acquisition to voice flag and media identification information storehouse in matchmaker
Body mark is matched.
Step 1004：The speech analysis Identification platform determines that the TV that shakes of the wechat is adopted according to matching result
The classification information of the voice collected, any class program, affiliated directory type etc. such as particularly belonged to；For example, the speech analysis is known
Other platform determines that the voice that TV collected that shakes of the wechat belongs to sport category according to matching result；
Here, after the classification information for shaking the voice that TV is collected of the wechat is determined, you can determine micro-
Believe the classification information of account.That is, in one embodiment, the classification information of the voice is the class of wechat account
Not.Certainly, in actual applications, the classification of the classification information of voice and wechat account can also differ, such as wechat account
Classification includes the classification information of voice.The present embodiment so that the classification information of voice is identical with the classification information of wechat account as an example,
Therefore, the above-mentioned sport category determined is the classification of wechat account.
Step 1005：The speech analysis Identification platform sends out the classification information for the voice determined, i.e. sport category
Deliver to advertisement transaction platform；Whether the advertisement transaction platform inquiry DSP needs to carry out RTB based on the sport category；When described
When DSP determines to need to carry out RTB based on sport category, advertisement bidding is initiated for sport category, completes advertisement release process.Further
Ground, the user equipment gets the targeted advertisements associated with the sport category program by wechat, and then works as user equipment
When watching TV programme again by account corresponding to wechat, targeted advertisements are presented.
Here, targeted advertisements can also be interaction content, or include the advertisement of interaction content.So, it is easy to apply
Provider sends interaction content, or associated advertisement in real time.
So, the embodiment of the present invention is compared with the mode of existing voice identification paster, more flexibly, without to needing to identify
Voice limited and (need user by specified voice and then input in existing voice identification paster), can be based on current
Exposure demand and real time bid.
Embodiment three
Based on the method described in embodiment one, another is present embodiments provided to the first multi-medium data for getting
The mode classified, specifically, the media information processing system extract audio spy from first multi-medium data
Reference ceases and/or image feature information, and institute is determined based on the audio feature information and/or image feature information extracted
State the classification information of the first multi-medium data.In actual applications, the media information processing system can be from more than described first
Media data extracts partial data, and then obtains the audio feature information and/or characteristics of image letter of the partial data extracted
Breath, to determine the classification information of first multi-medium data.Or described in the media information processing system directly proposes
The audio feature information and/or image feature information of first multi-medium data, so based on the audio feature information that extracts and/
Or image feature information determines the classification information of first multi-medium data.
Example IV
A kind of media information processing system is present embodiments provided, as shown in figure 12, the media information processing system bag
Include：
Multimedia-data procession module 1201, for getting at least one electronic equipment target electronic device by
The first acquired multi-medium data after one account login intended application；Media content based on first multi-medium data is true
Make the classification information of first multi-medium data；According to the classification information of first multi-medium data, determine described
First account obtains classification information corresponding during first multi-medium data；
Media information processing module 1202 is right for obtaining first multi-medium data when institute according to first account
The classification information answered selects at least one media information, and the target medium information at least one media information is sent
To the target electronic device that the intended application is logged in using first account.
In one embodiment, the media information processing module 1202, it is additionally operable to obtain at least one media information
In characteristic information corresponding to each media information；Based on characteristic information corresponding to each media information, from it is described to
Target medium information is selected in a few media information, the target medium information is sent to using first account and stepped on
Record the target electronic device of the intended application.
In another embodiment, the multimedia-data procession module 1201, it is additionally operable to parse the first multimedia number
According to obtaining corresponding with first multi-medium data target medium mark；At least one matchmaker included from media identification place
The first media identification matched with target medium mark is selected in body mark；Wherein, the matchmaker in the media database
Body identifies the classification information that can characterize multi-medium data；The classification information that first media identification is characterized is as described in
The classification information of first multi-medium data.
In another embodiment, the multimedia-data procession module 1201, it is additionally operable to from first multi-medium data
In extract audio feature information and/or image feature information, it is special based on the audio feature information and/or image that extract
Reference ceases the classification information for determining first multi-medium data.
In the present embodiment, the multimedia-data procession module 1201 can be real especially by speech analysis Identification platform
It is existing；The media information processing module 1202 can be realized especially by advertisement transaction platform and DSP.
It need to be noted that be：Above media information processing system implements the description of item, is with above method description
Similar, have with embodiment of the method identical beneficial effect, therefore do not repeat.For in electronic equipment embodiment of the present invention
The ins and outs not disclosed, those skilled in the art refer to the description of the inventive method embodiment and understand, to save a piece
Width, repeat no more here.
Embodiment five
A kind of target electronic device is present embodiments provided, as shown in figure 13, the target electronic device includes：
Control unit 1301, for logging in intended application by the first account, and get the first multi-medium data；
Processing unit 1302, first multimedia is determined for the media content based on first multi-medium data
The classification information of data；According to the classification information of first multi-medium data, determine that first account obtains described the
Corresponding classification information during one multi-medium data；
Transmitting element 1303, for sending classification corresponding when first account obtains first multi-medium data
Information, corresponding classification information when can obtain first multi-medium data based on first account in order to network side
Select at least one media information；
Receiving unit 1304, the target medium at least one media information for receiving the network side transmission
Information.
In one embodiment, the processing unit 1302, is additionally operable to get and includes at least one media identification
Media identification storehouse；Media identification in the media database can characterize the classification information of multi-medium data；It is additionally operable to solve
First multi-medium data is analysed, obtains target medium mark corresponding with first multi-medium data；From the media mark
Know the first media identification for selecting at least one media identification that place includes and being matched with target medium mark；By institute
State the classification information of classification information that the first media identification is characterized as first multi-medium data.
In another specific embodiment, described control unit 1301, it is additionally operable to obtain the first multimedia number that itself is played
According to；Or obtain the first multi-medium data collected in itself local environment；Or to the target electronic device
Other electronic equipments in addition obtain the first multi-medium data.
In another specific embodiment, the processing unit 1302, the application of triggering operation first, and in the target electronic
The target medium information is exported by the described first application at least part viewing area of equipment；Or
Detect and the second multi-medium data is loaded by the second application, and determine to play the moment, it is defeated at the broadcasting moment
Go out the target medium information；Or
When detecting the refresh operation for the displaying interface of the objective function of the 3rd application, in the pre- of the displaying interface
If position exports the target medium information；
Wherein, first application, the second application and the 3rd application are identical with the intended application or differ.
It need to be noted that be：Above electronic equipment implements the description of item, is similar, tool with above method description
There is same embodiment of the method identical beneficial effect, therefore do not repeat.For what is do not disclosed in electronic equipment embodiment of the present invention
Ins and outs, those skilled in the art refer to the description of the inventive method embodiment and understand, to save length, here not
Repeat again.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, it can be passed through
Its mode is realized.Apparatus embodiments described above are only schematical, for example, the division of the unit, is only
A kind of division of logic function, there can be other dividing mode when actually realizing, such as：Multiple units or component can combine, or
Another system is desirably integrated into, or some features can be ignored, or do not perform.In addition, shown or discussed each composition portion
Point mutual coupling or direct-coupling or communication connection can be the INDIRECT COUPLINGs by some interfaces, equipment or unit
Or communication connection, can be electrical, mechanical or other forms.
The above-mentioned unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can positioned at a place, can also be distributed to multiple network lists
In member；Partly or entirely unit therein can be selected to realize the purpose of this embodiment scheme according to the actual needs.
In addition, each functional unit in various embodiments of the present invention can be fully integrated into a processing unit, also may be used
To be each unit individually as a unit, can also two or more units it is integrated in a unit；It is above-mentioned
Integrated unit can both be realized in the form of hardware, can also be realized in the form of hardware adds SFU software functional unit.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above method embodiment can pass through
Programmed instruction related hardware is completed, and foregoing program can be stored in a computer read/write memory medium, the program
Upon execution, the step of execution includes above method embodiment；And foregoing storage medium includes：It is movable storage device, read-only
Memory (ROM, Read Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or
Person's CD etc. is various can be with the medium of store program codes.
Or if the above-mentioned integrated unit of the present invention is realized in the form of software function module and is used as independent product
Sale in use, can also be stored in a computer read/write memory medium.Based on such understanding, the present invention is implemented
The part that the technical scheme of example substantially contributes to prior art in other words can be embodied in the form of software product,
The computer software product is stored in a storage medium, including some instructions are causing a computer equipment (can be with
It is personal computer, server or network equipment etc.) perform all or part of each embodiment methods described of the present invention.
And foregoing storage medium includes：Movable storage device, read-only storage (ROM, Read Only Memory), arbitrary access are deposited
Reservoir (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all be contained
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.
Claims (16)
1. a kind of media information processing method, it is characterised in that methods described includes：
Target electronic device at least one electronic equipment is got to log in acquired the after intended application by the first account
One multi-medium data；
Media content based on first multi-medium data determines the classification information of first multi-medium data；According to institute
The classification information of the first multi-medium data is stated, it is corresponding during first multi-medium data to determine that first account obtains
Classification information；
Corresponding classification information selects at least one matchmaker when obtaining first multi-medium data according to first account
Body information, the target medium information at least one media information is sent to using first account and logs in the mesh
Mark the target electronic device of application.
2. according to the method for claim 1, it is characterised in that the target matchmaker by least one media information
Body information is sent to the target electronic device that the intended application is logged in using first account, including：
Obtain characteristic information corresponding to each media information at least one media information；
Based on characteristic information corresponding to each media information, target medium is selected from least one media information
Information, the target medium information is sent to the target electronic device that the intended application is logged in using first account.
3. method according to claim 1 or 2, it is characterised in that the media based on first multi-medium data
Content determines the classification information of first multi-medium data, including：
First multi-medium data is parsed, obtains target medium mark corresponding with first multi-medium data；
First matched with target medium mark is selected at least one media identification included from media identification place
Media identification；Wherein, the media identification in the media database can characterize the classification information of multi-medium data；
Classification information using the classification information that first media identification is characterized as first multi-medium data.
4. method according to claim 1 or 2, it is characterised in that the media based on first multi-medium data
Content determines the classification information of first multi-medium data, including：
Audio feature information and/or image feature information are extracted from first multi-medium data, based on the institute extracted
State audio feature information and/or image feature information determines the classification information of first multi-medium data.
5. a kind of media information processing method, it is characterised in that methods described includes：
Target electronic device logs in intended application by the first account, and gets the first multi-medium data；
Media content based on first multi-medium data determines the classification information of first multi-medium data；According to institute
The classification information of the first multi-medium data is stated, it is corresponding during first multi-medium data to determine that first account obtains
Classification information；
Send first account and obtain classification information corresponding during first multi-medium data, in order to which network side can
Corresponding classification information selects at least one media letter when obtaining first multi-medium data based on first account
Breath；
Receive the target medium information at least one media information that the network side is sent.
6. according to the method for claim 5, it is characterised in that the media content based on first multi-medium data
The classification information of first multi-medium data is determined, including：
Get the media identification storehouse for including at least one media identification；Media identification in the media database being capable of table
Levy the classification information of multi-medium data；
First multi-medium data is parsed, obtains target medium mark corresponding with first multi-medium data；From described
The the first media mark matched with target medium mark is selected at least one media identification that media identification place includes
Know；Classification information using the classification information that first media identification is characterized as first multi-medium data.
7. the method according to claim 5 or 6, it is characterised in that it is described to get the first multi-medium data, including：
Obtain the first multi-medium data of itself broadcasting；Or
Obtain the first multi-medium data collected in itself local environment；Or
The first multi-medium data is obtained to other electronic equipments beyond the target electronic device.
8. the method according to claim 5 or 6, it is characterised in that methods described also includes：
The application of triggering operation first, and applied at least part viewing area of the target electronic device by described first
Export the target medium information；Or
Detect and the second multi-medium data is loaded by the second application, and determine to play the moment, in the broadcasting moment output institute
State target medium information；Or
When detecting the refresh operation for the displaying interface of the objective function of the 3rd application, in the default position at the displaying interface
Put the output target medium information；
Wherein, first application, the second application and the 3rd application are identical with the intended application or differ.
9. a kind of media information processing system, it is characterised in that the media information processing system includes：
Multimedia-data procession module, stepped on for getting target electronic device at least one electronic equipment by the first account
The first acquired multi-medium data after record intended application；Media content based on first multi-medium data is determined described
The classification information of first multi-medium data；According to the classification information of first multi-medium data, first account is determined
Obtain classification information corresponding during first multi-medium data；
Media information processing module, corresponding classification during for obtaining first multi-medium data according to first account
Information selects at least one media information, and the target medium information at least one media information is sent to utilizing institute
State the target electronic device that the first account logs in the intended application.
10. system according to claim 9, it is characterised in that the media information processing module, be additionally operable to described in acquisition
Characteristic information corresponding to each media information at least one media information；Based on special corresponding to each media information
Reference ceases, and selects target medium information from least one media information, the target medium information is sent to profit
The target electronic device of the intended application is logged in first account.
11. the system according to claim 9 or 10, it is characterised in that the multimedia-data procession module, be additionally operable to solve
First multi-medium data is analysed, obtains target medium mark corresponding with first multi-medium data；From media identification storehouse
Comprising at least one media identification in select and the first media identification for matching of target medium mark；Wherein, institute
The classification information of multi-medium data can be characterized by stating the media identification in media database；First media identification is characterized
Classification information of the classification information as first multi-medium data.
12. the system according to claim 9 or 10, it is characterised in that the multimedia-data procession module, be additionally operable to from
Audio feature information and/or image feature information are extracted in first multi-medium data, based on the audio extracted
Characteristic information and/or image feature information determine the classification information of first multi-medium data.
13. a kind of target electronic device, it is characterised in that the target electronic device includes：
Control unit, for logging in intended application by the first account, and get the first multi-medium data；
Processing unit, the class of first multi-medium data is determined for the media content based on first multi-medium data
Other information；According to the classification information of first multi-medium data, determine that first account obtains first multimedia
Corresponding classification information during data；
Transmitting element, for sending classification information corresponding when first account obtains first multi-medium data, with
Corresponding classification information selects when being easy to network side to obtain first multi-medium data based on first account
At least one media information；
Receiving unit, the target medium information at least one media information for receiving the network side transmission.
14. target electronic device according to claim 13, it is characterised in that the processing unit, be additionally operable to get
Include the media identification storehouse of at least one media identification；Media identification in the media database can characterize multimedia number
According to classification information；It is additionally operable to parse first multi-medium data, obtains target corresponding with first multi-medium data
Media identification；Selected at least one media identification included from the media identification place and target medium mark
The first media identification matched somebody with somebody；Class using the classification information that first media identification is characterized as first multi-medium data
Other information.
15. the target electronic device according to claim 13 or 14, it is characterised in that described control unit, be additionally operable to obtain
It is derived from the first multi-medium data of body broadcasting；Or obtain the first multi-medium data collected in itself local environment；
Or obtain the first multi-medium data to other electronic equipments beyond the target electronic device.
16. the target electronic device according to claim 13 or 14, it is characterised in that the processing unit, be additionally operable to touch
Shipping row first is applied, and exports institute by the described first application at least part viewing area of the target electronic device
State target medium information；Or
Detect and the second multi-medium data is loaded by the second application, and determine to play the moment, in the broadcasting moment output institute
State target medium information；Or
When detecting the refresh operation for the displaying interface of the objective function of the 3rd application, in the default position at the displaying interface
Put the output target medium information；
Wherein, first application, the second application and the 3rd application are identical with the intended application or differ.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
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| CN201610862882.1A CN107659545B (en) | 2016-09-28 | 2016-09-28 | Media information processing method, media information processing system and electronic equipment |
| PCT/CN2017/103034 WO2018059333A1 (en) | 2016-09-28 | 2017-09-22 | Method, system, electronic device, and storage medium for processing media information |
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| CN201610862882.1A CN107659545B (en) | 2016-09-28 | 2016-09-28 | Media information processing method, media information processing system and electronic equipment |
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| CN108920529A (en) * | 2018-06-07 | 2018-11-30 | 北京金山安全软件有限公司 | Data extraction method and device and electronic equipment |
| CN111401395B (en) * | 2019-01-02 | 2023-05-09 | 中国移动通信有限公司研究院 | Data processing method, terminal equipment and storage medium |
| CN112182358A (en) * | 2019-07-05 | 2021-01-05 | 百度在线网络技术（北京）有限公司 | Multimedia push plan creating method and system |
| CN111080357B (en) * | 2019-12-12 | 2023-08-25 | 恩亿科(北京)数据科技有限公司 | Method and device for determining product release duty ratio, electronic equipment and storage medium |
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