CN107690080B - media information playing method and device - Google Patents

media information playing method and device Download PDF

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Publication number
CN107690080B
CN107690080B CN201611013949.0A CN201611013949A CN107690080B CN 107690080 B CN107690080 B CN 107690080B CN 201611013949 A CN201611013949 A CN 201611013949A CN 107690080 B CN107690080 B CN 107690080B
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China
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type
media information
playing
information
client
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CN107690080A (en
Inventor
周彬
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Tencent Technology Beijing Co Ltd
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Tencent Technology Beijing Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4886—Data services, e.g. news ticker for displaying a ticker, e.g. scrolling banner for news, stock exchange, weather data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

the invention discloses a method and a device for playing media information. The method comprises the following steps: displaying a play window list comprising a first type play window and a second type play window on a first client running on the mobile equipment, wherein first type media information to be played in the first type play window is in a play-allowed state, interactive identification information related to second type media information to be played is displayed in the second type play window, and the second type media information is currently in a play-disallowed state in the second type play window; detecting interactive operation on the interactive identification information on the first client, wherein the interactive operation is used for requesting to execute a corresponding interactive event; judging whether the interactive event executed by the interactive operation request is completed; and under the condition that the interactive event is judged to be completed, setting the second type of media information into a state of allowing playing in the second type of playing window. The invention solves the technical problem of low click rate of the pushed media propaganda information in the related technology.

Description

media information playing method and device
Technical Field
The invention relates to the field of internet, in particular to a method and a device for playing media information.
background
With the development of internet technology, various information required can be acquired through the internet, and the internet gradually becomes a part of people's lives. In order to improve the popularity of the organization or the organization, multimedia propaganda information (such as promotion advertisements, promotion videos, propaganda information of the organization or the organization) is often put in through the internet.
the existing modes for delivering multimedia propaganda information are various, for example, for advertisements, the conventional video advertisements can be divided into two types, namely traditional video advertisements and mobile video advertisements, the traditional video advertisements are set and delivered In videos, and the mobile video advertisements are divided into patch advertisements and In-App video advertisements (namely a mode of video insertion In mobile equipment); for promotional videos, it is also common to place the video on the internet, such as between two videos played by the user or inserted into a video played by the user.
In the method for releasing the multimedia propaganda information, the user is in a state of passively receiving the multimedia propaganda information, the real emotional orientation and the interest degree of the user on the multimedia propaganda information are not considered in the displaying of the multimedia propaganda information, particularly, the negative emotion of the user is difficult to identify, harassment is possibly generated to the user, the user generates the negative emotion, and further, the problems of low click rate and poor user experience are caused.
Aiming at the problem that the click rate of the pushed media promotion information is low in the related technology, an effective solution is not provided at present.
Disclosure of Invention
The embodiment of the invention provides a method and a device for playing media information, which at least solve the technical problem of low click rate of pushed media promotion information in the related art.
According to an aspect of an embodiment of the present invention, there is provided a method for playing media information, the method including: displaying a play window list comprising a first type of play window and a second type of play window on a first client running on the mobile equipment, wherein first type of media information to be played in the first type of play window is in a play-allowed state, interactive identification information related to second type of media information to be played is displayed in the second type of play window, and the second type of media information is currently in a play-disallowed state in the second type of play window; detecting interactive operation on the interactive identification information on the first client, wherein the interactive operation is used for requesting to execute a corresponding interactive event; judging whether the interactive event executed by the interactive operation request is completed; and under the condition that the interactive event is judged to be completed, setting the second type of media information into a state of allowing playing in the second type of playing window.
According to another aspect of the embodiments of the present invention, there is also provided a device for playing media information, the device including: the display unit is used for displaying a play window list comprising a first type of play window and a second type of play window on a first client running on the mobile equipment, wherein the first type of media information to be played in the first type of play window is in a play-allowed state, the second type of play window displays interaction identification information related to the second type of media information to be played, and the second type of media information is currently in a play-disallowed state in the second type of play window; the system comprises a detection unit, a processing unit and a processing unit, wherein the detection unit is used for detecting interactive operation on interactive identification information on a first client, and the interactive operation is used for requesting to execute a corresponding interactive event; the judging unit is used for judging whether the interactive event executed by the interactive operation request is finished or not; and the setting unit is used for setting the second type of media information into a state of allowing playing in the second type of playing window under the condition that the interactive event is judged to be completed.
In the embodiment of the invention, a playing window list comprising a first type playing window and a second type playing window is displayed on a first client running on mobile equipment, first type media information to be played in the first type playing window is in a playing allowed state, interactive identification information related to second type media information to be played is displayed in the second type playing window, and the second type media information is currently in a non-playing allowed state in the second type playing window; detecting interactive operation on the interactive identification information on the first client, wherein the interactive operation is used for requesting to execute a corresponding interactive event; judging whether the interactive event executed by the interactive operation request is completed; under the condition that the interaction event is judged to be completed, the second-class media information is set to be in a playing-allowed state in the second-class playing window, and more users can click the pushed media information by adopting a mode of interacting with the users in the process of pushing the media information, so that the technical effect of improving the click rate of the users is achieved, and the technical problem that the click rate of the pushed media propaganda information is lower in the related technology is solved.
drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
fig. 1 is a schematic diagram of a hardware environment of a method for playing media information according to an embodiment of the present invention;
FIG. 2 is a flow chart of an alternative method for playing media information according to an embodiment of the present invention;
FIG. 3 is an illustration of an alternative client according to an embodiment of the invention;
FIG. 4 is an illustration of an alternative client according to an embodiment of the invention;
FIG. 5 is an illustration of an alternative client according to an embodiment of the invention;
FIG. 6 is an illustration of an alternative client according to an embodiment of the invention;
FIG. 7 is a schematic diagram of an alternative media information playing apparatus according to an embodiment of the present invention;
FIG. 8 is a schematic diagram of an alternative media information playing device according to an embodiment of the invention;
FIG. 9 is a schematic diagram of an alternative media information playing device according to an embodiment of the invention;
And the number of the first and second groups,
Fig. 10 is a block diagram of a terminal according to an embodiment of the present invention.
Detailed Description
in order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Example 1
According to an embodiment of the present invention, a method embodiment of a method for playing media information is provided.
Alternatively, in the present embodiment, the above method may be applied to a hardware environment formed by the server 102 and the terminal 104 as shown in fig. 1. As shown in fig. 1, a server 102 is connected to a terminal 104 via a network including, but not limited to: the terminal 104 is not limited to a PC, a mobile phone, a tablet computer, etc. in a wide area network, a metropolitan area network, or a local area network. The method of the embodiment of the present invention may be executed by the server 102, the terminal 104, or both the server 102 and the terminal 104. The terminal 104 may execute the method of the embodiment of the present invention by a client installed thereon.
Fig. 2 is a flowchart of an optional method for playing media information according to an embodiment of the present invention, and as shown in fig. 2, the method may include the following steps:
step S202, a playing window list comprising a first type playing window and a second type playing window is displayed on a first client running on the mobile equipment, first type media information to be played in the first type playing window is in a playing allowed state, interactive identification information related to the second type media information to be played is displayed in the second type playing window, and the second type media information is currently in a non-playing allowed state in the second type playing window;
step S204, detecting interactive operation to the interactive identification information on the first client, wherein the interactive operation is used for requesting to execute a corresponding interactive event;
Step S206, judging whether the interactive event executed by the interactive operation request is finished;
In step S208, when the interactive event is determined to be completed, the second type media information is set to be in a state of allowing playing in the second type playing window.
Through the steps S202 to S208, more users can click the pushed media information by adopting a mode of interacting with the users in the process of pushing the media information, so that the technical effect of improving the click rate of the users is achieved, and the technical problem of low click rate of the pushed media promotion information in the related art is solved.
The mobile device can be mobile devices such as a mobile phone, a tablet computer, an MID, a PAD, a multimedia player and the like; the operating system of the mobile device may be an android system, an IOS, a Windows system, etc., which is not limited in the present application; a first client, i.e. a client adapted to an operating system on a mobile device; the first type of playing window and the second type of playing window are playing windows for playing different types of media information.
It should be noted that, in the present application, the operation performed by the user to trigger the playing of the media information (referring to the media information that can be played unconditionally) does not belong to the interactive operation, for example, the operation that the user clicks "click" in the playing video does not belong to the interaction, and the "click" is a trigger action of playing.
Optionally, the media information may be a video, a dynamic picture, a still picture, or the like; the first type of media information refers to media information which can be viewed without interaction, and the second type of media information refers to media information which can be viewed without interaction. The first type of media information can be any media information which can be watched without the user performing interactive operation, such as videos pushed in video applications, news pushed by news applications, hot spot information and the like; the second type of media information may be media information for promotion, such as promotion information, user introduction information, product promotion information, organization promotion video, and the like.
The above-mentioned interaction event refers to an event for interaction, such as sharing, comment, approval, mail forwarding, link forwarding, and the like, and the interaction operation may be a trigger action for sharing, comment, approval, mail forwarding, link forwarding, and the like according to a prompt of the interaction identification information, specifically, if the interaction event is a comment, the interaction operation may be that the user clicks a comment button, and the interaction event includes that the user clicks the comment button, receives comment information input by the user, and the user determines an operation for sending the comment information, and the like.
Embodiments of the present application are detailed below with reference to fig. 2:
In the technical solution provided in step S202, a play window list including a first type of play window and a second type of play window is displayed on a first client running on the mobile device, as shown in fig. 3, the play window list is provided on a "hot spot" interface in the first client, and the first type of play window in the play list is used for playing media information provided by the first client, that is, media information related to the "hot spot", such as hot social news, hot search pictures, real-time political trends, and the like; the second type of playing window is mainly used for playing the media information for propaganda.
In the related art, media information for promotion is often embedded into media information watched by a user, for example, for hot spot news videos, videos for promotion are often embedded into a video start position, a video end position or the middle of a video of a news video, and videos for promotion embedded into the news video are often not skipped, so that the user has to passively watch the video information for promotion in order to watch interested news videos, which is very easy to cause the user to be interested in the videos, even causes the rejection of promoted products by the user, but cannot achieve the effect of promotion, and further does not click the video information for promotion.
In the technical scheme of the application, different playing windows are used for playing the media information of the corresponding type respectively, and the media information for promotion is placed in the second type of playing window in the process that the user watches the video which is interested in.
As shown in fig. 3, the second type of playing window includes two parts, one is a playing window 301, one is a label area 302 (for example, an area where "sharing the beauty time" in fig. 3 is located), and the interactive identification information related to the second type of media information to be played is displayed in the playing window and the label area; the interactive identification information may include two parts, preset media information related to the second type of media information and prompt information for performing an interactive operation on the preset media information, where the prompt information is used to prompt a type of the interactive operation.
The preset media information related to the second type of media information may be leading information of the second type of media information, a segment in the second type of media information, and the like, and this part of information may be directly played in a play window, and the prompt information prompting the user to perform the related interaction operation may be information prompting the user what type is played in the play window, and indicating the operation required to be further viewed, and if the user wants to further know the information, the user needs to perform the corresponding interaction operation, such as sharing, commenting, and the like, according to the prompt information.
It should be noted that, in the playlist, a virtual button 303 for performing an interactive operation is further provided, and a user can perform the interactive operation through the virtual button.
optionally, before the user performs the corresponding interactive operation, the second type of media information is not playable in the second type of playing window, and at this time, some information related to the second type of media information, such as leading information of the second type of media information and a segment in the second type of media information, may be played in the second type of playing window to achieve the purpose of introducing the second type of media information, so that the user can freely select whether to watch the second type of media information after knowing, and in addition, some more attractive information may be played in the second type of playing window to achieve the purpose of attracting the user to watch the second type of media information; in addition, the purpose of attracting users can be achieved better by adding interactive operation before watching, the interest and interest of the users are increased, the second-class media information is shared to related applications (such as social applications) of the users through interactive operation, the attention of the users can be paid, and the purpose of publicity can be achieved.
optionally, in the play window list, in order to improve the friendliness of the application and avoid a user from generating a feeling of disagreement when opening the application, the play windows set at the start position and the end position of the play window list are second-type play windows; in addition, in order to further avoid the feeling of dislike, the second type of playing window is not suitable to appear continuously, and the second type of playing window can be arranged between the two first type of playing windows, namely, one second type of playing window is allowed to appear every a plurality of first type of playing windows.
In the related client, the second media information is played mainly in a mode of a patch in a frame, along with fragmentation of media consumption behaviors of netizens, accurate positioning of target clients becomes an extremely urgent requirement in massive digital resources, and the prior media environment and user habits are difficult to adapt by means of a traditional information release mode.
in the technical solution provided in step S204, the interactive operation is used to request execution of a corresponding interactive event, the type of the interactive operation includes sharing and/or commenting, and the detecting of the interactive operation on the interactive identification information on the first client includes: detecting an interactive operation requesting to execute sharing interactive identification information on a first client; and/or detecting an interactive operation requesting comment interaction identification information on the first client.
in order to determine whether the interaction event is completed, it is necessary to detect an interaction operation on the interaction identification information on the first client. For example, as shown in fig. 3, if the information is prompted to share information (e.g., "share the best time"), then the trigger operation of the user needs to be received on the "share" virtual key, and if it is detected that the user clicks the "share" virtual key, it is determined that the interactive operation on the interactive identification information is detected; for another example, if the information is prompted to comment, a "comment" button or a "comment area" may be set in a corresponding position of the playlist, and at this time, whether the interactive operation on the interactive identification information is detected may be determined by detecting an operation of the user on the "comment" button or the "comment area". For other types of interaction, similar to the above, this application is not illustrated.
it should be noted that the above-mentioned interaction operation may be a combination of multiple operations, and if sharing and commenting are required, at this time, the interaction operation for detecting the interaction identification information may detect two user trigger actions of sharing and commenting at the same time, or may detect only the previous trigger action according to the sequence of the two actions.
in the technical solution provided in step S206, it is determined whether the interactive event executed by the interactive operation request includes multiple forms, which is specifically determined according to the type of the interactive operation.
For a simpler interaction event, like the praise shown in fig. 4, a prompt message "please see best time?" is displayed in the tag area, if the user likes it, the praise may be performed, specifically, the heart-shaped pattern in fig. 4 may be clicked, at this time, for the mobile device, if the user clicks the heart-shaped pattern, it is determined that the "praise" event is completed, and at this time, detecting that the user clicks the heart-shaped pattern is not only to detect the interaction operation on the interaction identification information, but also to determine that the interaction event is completed.
For some more complex events, multiple detections are needed to determine whether the corresponding interaction event is completed, and before determining whether the interaction event executed by the interaction operation request is completed, information returned after the interaction event is executed by a target client can be received, wherein the target client is a first client or a second client which is specified by the first client and runs on the mobile device; when judging whether the interactive event executed by the interactive operation request is completed, judging whether the interactive event is completed through the information returned by the target client.
Optionally, before determining whether the interactive event executed by the interactive operation request is completed, information returned by the target client after the interactive event is executed may be received, where the target client is the first client or a second client running on the mobile device and specified by the first client, and the information returned by the target client is used to determine whether the interactive event is completed.
The target client refers to a client to which the second type of media information is shared, the client may be the first client itself or another application installed on the mobile device of the user, and the shared application may be any type of application capable of sharing information, such as a communication application (including wechat, QQ, and the like), a sharing application (including microblog, and the like), and the like.
for example, when the user shares according to the prompt message "share the best time" shown in fig. 3, the mobile device side may first determine that the interaction operation on the interaction identification information is detected by detecting that the user clicks a sharing button, then pop up an interface shown in fig. 5, display a plurality of application clients permitted to be shared, and then wait for the user to select a client to be shared finally; after the user clicks the shared client (namely, the second client), acquiring result information returned by the second client by calling a system layer interface of the mobile device, judging whether the sharing is successful or not according to the information, if the sharing is successful, determining that the interaction event is completed, and if the returned information indicates that the sharing is failed, determining that the interaction event is not completed.
optionally, when the interface shown in fig. 5 is popped up, in a plurality of displayed application clients allowed to be shared, the user may select the first client itself, at this time, the second type of media information may be shared to a specified location of the first client, at this time, the first client may directly detect whether the sharing is successful, determine that the interactive event is completed if the sharing is successful, and determine that the interactive event is not completed if the sharing is failed.
In the technical solution provided in step S208, when it is determined that the interaction event is completed, the second type of media information is set to be in a state of allowing to be played in the second type of playing window, which may be specifically implemented as follows: loading the second type of media information to a second type of playing window; playing the second type of media information in a second type of playing window; or displaying the playing start identifier of the second type of media information in the second type of playing window, and starting to play the second type of media information after detecting the touch operation on the playing start identifier.
Optionally, the loading the second type of media information into the second type of playing window includes: receiving address information which is sent by a first client and used for acquiring second-type media information; and loading the second type media information acquired according to the address information into a second type playing window.
After the interaction event is completed, the mobile device automatically jumps back to the first client, and at this time, the second type of media information is acquired through the address information provided by the first client, and the second type of media information is directly played at the first client, or the second type of media information is played after the touch operation of the user on the play start identifier is detected.
Optionally, the second type of media information may also be obtained in advance according to address information provided by the first client, and the second type of media information is cached, and after the interaction event is detected to be completed, the second type of media information is directly played at the first client, or the second type of media information is started to be played after the touch operation of the user on the play start identifier is detected.
in the technical solution provided in step S208, when it is determined that the interaction event is not completed, the first type of media information to be played in the first type of playing window is still in a state of allowing playing, and the second type of media information to be played in the second type of playing window is still in a state of not allowing playing, at this time, the user may perform interaction again, or directly click the first type of playing window to play the first type of media information.
The method can be applied to a first client on the mobile device, such as a video playing client, a news client, a communication application (such as WeChat, QQ space and the like) and a sharing application (such as microblog and the like), in the applications, a large amount of short videos (namely first-class media information) are played every day, the playing amount is very large, but playing second-class media information in a front-patch or rear-patch mode in the short videos interferes with watching of a user, and although the playing times of the second-class media information are increased, the user can instantly generate anti-sensitivity, and the click rate of the user is affected.
According to the technical scheme, by means of the large user quantity and social factors of the short videos, media information for propaganda (such as propaganda videos and advertisements) is inserted among different videos when the users watch the short videos, but the mode of front sticking or rear sticking is not adopted. After the user sees the interactive identification information, the user is attracted by self-defining the label title and the picture or the video, the user is prompted to interact through selecting a link, and the related exclusive content (exclusive video content) is obtained after the interaction is successful. In this way, the popularity of the advertised object (e.g., product, manufacturer, organization, etc.) is increased, the method, when applied to advertising, promotes the sale of new products, creates a great deal of business opportunity for retailers, increases brand loyalty by increasing the interaction between brands and customers, and encourages customers to return to the retailer's home page from time to see if new products are launched.
The following detailed description will be given of embodiments of the present application taking the insertion of an advertisement into a play window list of a video playing client on a mobile phone as an example:
Step S11, the user installs the video playing client on the mobile phone, and opens the video playing client.
Step S12, as shown in fig. 3, when the user views the related hot news video on the "hot" interface of the video playing client, a playing window of the hot video and a playing window of the advertisement video are displayed in the video playing window list.
Step S13, determining whether the video clicked and played by the user is a hot video, if so, executing step S14, otherwise, executing step S15.
Step S14, directly playing the hotspot video selected by the user, and after the hotspot video is played, continuing to play other hotspot videos in the list, or continuing to play videos closely related to the hotspot video, or stopping playing and waiting for further operations of the user.
In step S15, the user performs an interactive operation.
At the beginning, the advertisement in the window body is in a non-playable state, but some attractive information can be played in the window body, such as information of pictures in the advertisement, a part of the advertisement, simple introduction of products and the like can be played, so that the purpose of attracting users is achieved.
when the user likes the advertisement and wants to know further, the user needs to perform related operations, and if the user clicks the window part in the second type playing window, the prompt information in the label area can be displayed in a highlight mode to prompt interactive operations according to the prompt, for example, the prompt is shared according to the prompt shown in fig. 3.
In the sharing process, a picture shown in fig. 5 pops up, the video playing client can provide multiple choices for the user, the client to which the advertisement is shared is selected, and after the user selects the client to which the advertisement is shared, the user jumps to the client, as shown in fig. 6, the user can input comment content for the advertisement in the advertisement area 602 in the comment area 601 so that other users can know the content of the advertisement, and after the comment content is input, the user can select a "send" button to confirm the sharing, or click a "cancel" button to cancel the sharing.
And step S16, changing the playing state of the advertisement in the second type playing window of the video playing client.
The video playing client can directly call the related functions of the system bottom layer of the mobile device to obtain the advertisement sharing results of other clients, if the sharing is successful, the playing state of the advertisement in the second type playing window can be changed, the user can directly watch the advertisement or watch the advertisement after clicking, and the advertisement can be the latest exclusive propaganda video content of a product.
Through the embodiment, the propaganda information is not directly added in the current media content, but the user is prompted to be the propaganda information, and the information is played after the user performs related interactive operation, so that the recognition degree and the interest degree of the user can be improved, the user can be promoted to click the advertisement for further understanding, and the advertisement click rate and the experience degree of the user watching the advertisement are improved.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
example 2
according to the embodiment of the invention, the invention also provides a media information playing device for implementing the media information playing method. Fig. 7 is a schematic diagram of an alternative media information playing apparatus according to an embodiment of the present invention, and as shown in fig. 7, the apparatus may include: a presentation unit 72, a detection unit 74, a judgment unit 76 and a setting unit 78.
A display unit 72, configured to display a play window list including a first type of play window and a second type of play window on a first client running on a mobile device, where first type of media information to be played in the first type of play window is in a play-permitted state, interaction identification information related to second type of media information to be played is displayed in the second type of play window, and the second type of media information is currently in a play-not-permitted state in the second type of play window;
A detecting unit 74, configured to detect an interactive operation on the interaction identification information on the first client, where the interactive operation is used to request to execute a corresponding interactive event;
a judging unit 76, configured to judge whether an interactive event executed by the interactive operation request is completed;
A setting unit 78, configured to set the second type media information to a state allowing playing in the second type playing window if the interactive event is determined to be completed.
It should be noted that the presentation unit 72 in this embodiment may be configured to execute step S202 in embodiment 1 of this application, the detection unit 74 in this embodiment may be configured to execute step S204 in embodiment 1 of this application, the determination unit 76 in this embodiment may be configured to execute step S206 in embodiment 1 of this application, and the setting unit 78 in this embodiment may be configured to execute step S208 in embodiment 1 of this application.
It should be noted here that the modules described above are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to the disclosure of embodiment 1 described above. It should be noted that the modules described above as a part of the apparatus may operate in a hardware environment as shown in fig. 1, and may be implemented by software or hardware.
Through the module, more users can click the pushed media information by adopting a mode of interacting with the users in the process of pushing the media information, so that the technical effect of improving the click rate of the users is realized, and the technical problem of lower click rate of the pushed media propaganda information in the related technology is solved.
The mobile device can be mobile devices such as a mobile phone, a tablet computer, an MID, a PAD, a multimedia player and the like; the operating system of the mobile device may be an android system, an IOS, a Windows system, etc., which is not limited in the present application; a first client, i.e. a client adapted to an operating system on a mobile device; the first type of playing window and the second type of playing window are playing windows for playing different types of media information.
It should be noted that, in the present application, the operation performed by the user to trigger the playing of the media information (referring to the media information that can be played unconditionally) does not belong to the interactive operation, for example, the operation that the user clicks "click" in the playing video does not belong to the interaction, and the "click" is a trigger action of playing.
Optionally, the media information may be a video, a dynamic picture, a still picture, or the like; the first type of media information refers to media information which can be viewed without interaction, and the second type of media information refers to media information which can be viewed without interaction. The first type of media information can be any media information which can be watched without the user performing interactive operation, such as videos pushed in video applications, news pushed by news applications, hot spot information and the like; the second type of media information may be media information for promotion, such as promotion information, user introduction information, product promotion information, organization promotion video, and the like.
the above-mentioned interaction event refers to an event for interaction, such as sharing, comment, approval, mail forwarding, link forwarding, and the like, and the interaction operation may be a trigger action for sharing, comment, approval, mail forwarding, link forwarding, and the like according to a prompt of the interaction identification information, specifically, if the interaction event is a comment, the interaction operation may be that the user clicks a comment button, and the interaction event includes that the user clicks the comment button, receives comment information input by the user, and the user determines an operation for sending the comment information, and the like.
A display unit displays a play window list comprising a first type of play window and a second type of play window on a first client running on the mobile device, as shown in fig. 3, the play window list is arranged on a 'hot spot' interface in the first client, and the first type of play window in the play list is used for playing media information provided by the first client, namely media information related to a 'hot spot', such as hot social news, hot search pictures, real-time political trends and the like; the second type of playing window is mainly used for playing the media information for propaganda.
In the related art, media information for promotion is often embedded into media information watched by a user, for example, for hot spot news videos, videos for promotion are often embedded into a video start position, a video end position or the middle of a video of a news video, and videos for promotion embedded into the news video are often not skipped, so that the user has to passively watch the video information for promotion in order to watch interested news videos, which is very easy to cause the user to be interested in the videos, even causes the rejection of promoted products by the user, but cannot achieve the effect of promotion, and further does not click the video information for promotion.
in the technical scheme of the application, different playing windows are used for playing the media information of the corresponding type respectively, and the media information for promotion is placed in the second type of playing window in the process that the user watches the video which is interested in.
As shown in fig. 3, the second type of playing window includes two parts, one is a playing window 301, one is a label area 302 (for example, an area where "sharing the beauty time" in fig. 3 is located), and the interactive identification information related to the second type of media information to be played is displayed in the playing window and the label area; the interactive identification information may include two parts, preset media information related to the second type of media information and prompt information for performing an interactive operation on the preset media information, where the prompt information is used to prompt a type of the interactive operation.
The preset media information related to the second type of media information may be leading information of the second type of media information, a segment in the second type of media information, and the like, and this part of information may be directly played in a play window, and the prompt information prompting the user to perform the related interaction operation may be information prompting the user what type is played in the play window, and indicating the operation required to be further viewed, and if the user wants to further know the information, the user needs to perform the corresponding interaction operation, such as sharing, commenting, and the like, according to the prompt information.
It should be noted that, in the playlist, a virtual button 303 for performing an interactive operation is further provided, and a user can perform the interactive operation through the virtual button.
Optionally, before the user performs the corresponding interactive operation, the second type of media information is not playable in the second type of playing window, and at this time, some information related to the second type of media information, such as leading information of the second type of media information and a segment in the second type of media information, may be played in the second type of playing window to achieve the purpose of introducing the second type of media information, so that the user can freely select whether to watch the second type of media information after knowing, and in addition, some more attractive information may be played in the second type of playing window to achieve the purpose of attracting the user to watch the second type of media information; in addition, the purpose of attracting users can be achieved better by adding interactive operation before watching, the interest and interest of the users are increased, the second-class media information is shared to related applications (such as social applications) of the users through interactive operation, the attention of the users can be paid, and the purpose of publicity can be achieved.
optionally, in the play window list, in order to improve the friendliness of the application and avoid a user from generating a feeling of disagreement when opening the application, the play windows set at the start position and the end position of the play window list are second-type play windows; in addition, in order to further avoid the feeling of dislike, the second type of playing window is not suitable to appear continuously, and the second type of playing window can be arranged between the two first type of playing windows, namely, one second type of playing window is allowed to appear every a plurality of first type of playing windows.
In the related client, the second media information is played mainly in a mode of a patch in a frame, along with fragmentation of media consumption behaviors of netizens, accurate positioning of target clients becomes an extremely urgent requirement in massive digital resources, and the prior media environment and user habits are difficult to adapt by means of a traditional information release mode.
Optionally, the type of the interaction includes sharing and/or commenting, and as shown in fig. 8, the detecting unit includes: a first detecting module 742, configured to detect, on a first client, that an interactive operation requesting to perform sharing of interactive identification information is performed; the second detection module 744 is configured to detect, on the first client, an interaction operation that requests to comment the interaction identification information.
In order to determine whether the interaction event is completed, it is necessary to detect an interaction operation on the interaction identification information on the first client. For example, as shown in fig. 3, if the information is prompted to share information (e.g., "share the best time"), then the trigger operation of the user needs to be received on the "share" virtual key, and if it is detected that the user clicks the "share" virtual key, it is determined that the interactive operation on the interactive identification information is detected; for another example, if the information is prompted to comment, a "comment" button or a "comment area" may be set in a corresponding position of the playlist, and at this time, whether the interactive operation on the interactive identification information is detected may be determined by detecting an operation of the user on the "comment" button or the "comment area". For other types of interaction, similar to the above, this application is not illustrated.
It should be noted that the above-mentioned interaction operation may be a combination of multiple operations, and if sharing and commenting are required, at this time, the interaction operation for detecting the interaction identification information may detect two user trigger actions of sharing and commenting at the same time, or may detect only the previous trigger action according to the sequence of the two actions.
optionally, as shown in fig. 9, the apparatus of the present application may further include: a receiving unit 92, respectively connected to the detecting unit 74 and the determining unit 76, for receiving information returned after the target client executes the interactive event before determining whether the interactive event executed by the interactive operation request is completed, where the target client is the first client or a second client running on the mobile device and specified by the first client; the judging unit is also used for judging whether the interaction event is completed or not through the information returned by the target client.
Optionally, the receiving unit may be further configured to receive, before determining whether the interactivity event executed by the interactive operation request is completed, information returned by the target client after the target client executes the interactivity event, where the target client is the first client or a second client running on the mobile device and specified by the first client, and the information returned by the target client is used to determine whether the interactivity event is completed.
For a simpler interaction event, like the praise shown in fig. 4, a prompt message "please see best time?" is displayed in the tag area, if the user likes it, the praise may be performed, specifically, the heart-shaped pattern in fig. 4 may be clicked, at this time, for the mobile device, if the user clicks the heart-shaped pattern, it is determined that the "praise" event is completed, and at this time, detecting that the user clicks the heart-shaped pattern is not only to detect the interaction operation on the interaction identification information, but also to determine that the interaction event is completed.
For some more complex events, multiple detections are needed to determine whether the corresponding interaction event is completed, and before determining whether the interaction event executed by the interaction operation request is completed, information returned after the interaction event is executed by a target client can be received, wherein the target client is a first client or a second client which is specified by the first client and runs on the mobile device; when judging whether the interactive event executed by the interactive operation request is completed, judging whether the interactive event is completed through the information returned by the target client.
The target client refers to a client to which the second type of media information is shared, the client may be the first client itself or another application installed on the mobile device of the user, and the shared application may be any type of application capable of sharing information, such as a communication application (including wechat, QQ, and the like), a sharing application (including microblog, and the like), and the like.
the setting unit of the present application includes: the loading module is used for loading the second type of media information to the second type of playing window; the playing module is used for playing the second type media information in the second type playing window; or the display module is used for displaying the playing start identifier of the second type of media information in the second type of playing window, and starting to play the second type of media information after the touch operation on the playing start identifier is detected.
The loading module comprises: the receiving submodule is used for receiving address information which is sent by the first client and used for acquiring the second type of media information; and the loading submodule is used for loading the second type of media information acquired according to the address information into the second type of playing window.
the method can be applied to a first client on the mobile device, such as a video playing client, a news client, a communication application (such as WeChat, QQ space and the like) and a sharing application (such as microblog and the like), in the applications, a large amount of short videos (namely first-class media information) are played every day, the playing amount is very large, but playing second-class media information in a front-patch or rear-patch mode in the short videos interferes with watching of a user, and although the playing times of the second-class media information are increased, the user can instantly generate anti-sensitivity, and the click rate of the user is affected.
according to the technical scheme, by means of the large user quantity and social factors of the short videos, media information for propaganda (such as propaganda videos and advertisements) is inserted among different videos when the users watch the short videos, but the mode of front sticking or rear sticking is not adopted. After the user sees the interactive identification information, the user is attracted by self-defining the label title and the picture or the video, the user is prompted to interact through selecting a link, and the related exclusive content (exclusive video content) is obtained after the interaction is successful. In this way, the popularity of the advertised object (e.g., product, manufacturer, organization, etc.) is increased, the method, when applied to advertising, promotes the sale of new products, creates a great deal of business opportunity for retailers, increases brand loyalty by increasing the interaction between brands and customers, and encourages customers to return to the retailer's home page from time to see if new products are launched.
it should be noted here that the modules described above are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to the disclosure of embodiment 1 described above. It should be noted that the modules described above as a part of the apparatus may be operated in a hardware environment as shown in fig. 1, and may be implemented by software, or may be implemented by hardware, where the hardware environment includes a network environment.
Example 3
According to the embodiment of the invention, the invention also provides a server or a terminal for implementing the method.
Fig. 10 is a block diagram of a terminal according to an embodiment of the present invention, and as shown in fig. 10, the terminal may include: one or more processors 101 (only one of which is shown), a memory 103, and a transmission device 105 (such as the transmitting device in the above-described embodiment), as shown in fig. 10, the terminal may further include an input/output device 107.
The memory 103 may be used to store software programs and modules, such as program instructions/modules corresponding to the methods and apparatuses in the embodiments of the present invention, and the processor 101 executes various functional applications and data processing by executing the software programs and modules stored in the memory 103, so as to implement the above-mentioned methods. The memory 103 may include high speed random access memory and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 103 may further include memory located remotely from the processor 101, which may be connected to the terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission device 105 is used for receiving or transmitting data via a network, and may also be used for data transmission between a processor and a memory. Examples of the network may include a wired network and a wireless network. In one example, the transmission device 105 includes a Network adapter (NIC) that can be connected to a router via a Network cable and other Network devices to communicate with the internet or a local area Network. In one example, the transmission device 105 is a Radio Frequency (RF) module, which is used to communicate with the internet by wireless means.
Wherein, in particular, the memory 103 is used for storing application programs.
The processor 101 may call the application stored in the memory 103 via the transmission means 105 to perform the following steps: displaying a play window list comprising a first type of play window and a second type of play window on a first client running on the mobile equipment, wherein first type of media information to be played in the first type of play window is in a play-allowed state, interactive identification information related to second type of media information to be played is displayed in the second type of play window, and the second type of media information is currently in a play-disallowed state in the second type of play window; detecting interactive operation on the interactive identification information on the first client, wherein the interactive operation is used for requesting to execute a corresponding interactive event; judging whether the interactive event executed by the interactive operation request is completed; and under the condition that the interactive event is judged to be completed, setting the second type of media information into a state of allowing playing in the second type of playing window.
The processor 101 is further configured to perform the following steps: loading the second type of media information to a second type of playing window; playing the second type of media information in a second type of playing window; or displaying the playing start identifier of the second type of media information in the second type of playing window, and starting to play the second type of media information after detecting the touch operation on the playing start identifier.
The embodiment of the invention provides a scheme for playing media information. By adopting the mode of interacting with the user in the process of pushing the media information, more users can click the pushed media information, thereby realizing the technical effect of improving the click rate of the users and further solving the technical problem of lower click rate of the pushed media propaganda information in the related technology.
Optionally, the specific examples in this embodiment may refer to the examples described in embodiment 1 and embodiment 2, and this embodiment is not described herein again.
It will be understood by those skilled in the art that the structure shown in fig. 10 is merely an illustration, and the terminal may be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, and a Mobile Internet Device (MID), a PAD, etc. Fig. 10 is a diagram illustrating a structure of the electronic device. For example, the terminal may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in FIG. 10, or have a different configuration than shown in FIG. 10.
those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.
example 4
The embodiment of the invention also provides a storage medium. Alternatively, in this embodiment, the storage medium may be used to execute a program code of a playing method of media information.
optionally, in this embodiment, the storage medium may be located on at least one of a plurality of network devices in a network shown in the above embodiment.
Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps:
S21, displaying a play window list including a first type play window and a second type play window on a first client running on the mobile device, wherein the first type media information to be played in the first type play window is in a play-allowed state, the second type play window displays interaction identification information related to the second type media information to be played, and the second type media information is currently in a play-disallowed state in the second type play window;
S22, detecting the interactive operation of the interactive identification information on the first client, wherein the interactive operation is used for requesting to execute the corresponding interactive event;
S23, judging whether the interactive event executed by the interactive operation request is completed;
S24, setting the second type media information to be in a state of allowing playing in the second type playing window under the condition that the interactive event is judged to be completed.
Optionally, the storage medium is further arranged to store program code for performing the steps of:
s31, loading the second type of media information to a second type of playing window;
S32, playing the second type media information in the second type playing window; or the like, or, alternatively,
and S33, displaying the playing start identifier of the second type of media information in the second type of playing window, and starting to play the second type of media information after detecting the touch operation of the playing start identifier.
Optionally, the specific examples in this embodiment may refer to the examples described in embodiment 1 and embodiment 2, and this embodiment is not described herein again.
Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
the integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims (13)

1. A method for playing media information, comprising:
displaying a playing window list comprising a first type playing window and a second type playing window on a first client running on a mobile device, wherein first type media information to be played in the first type playing window is in a playing permission state, interaction identification information related to second type media information to be played is displayed in the second type playing window, the interaction identification information comprises preset media information related to the second type media information and prompt information used for carrying out interaction operation on the preset media information, the preset media information is lead information of the second type media information or a segment in the second type media information, the prompt information is used for prompting the type of the interaction operation, and the second type media information is currently in a non-playing permission state in the second type playing window;
Detecting an interactive operation on the interactive identification information on the first client, wherein the interactive operation is used for requesting to execute a corresponding interactive event;
And under the condition that the interactive event executed by the interactive operation request is completed, setting the second type media information to a state of allowing playing in the second type playing window.
2. The method according to claim 1, wherein in case the interactivity event executed by the interactivity operation request is completed, before the second type media information is set to a state allowing playback in the second type playback window, the method further comprises:
And receiving information returned by a target client after the target client executes the interaction event, wherein the target client is the first client or a second client which is specified by the first client and runs on the mobile equipment, and the information returned by the target client is used for confirming whether the interaction event is completed.
3. the method of claim 1, wherein setting the second type of media information to a state allowing playing in the second type of playing window comprises:
loading the second type of media information to the second type of playing window;
Playing the second type of media information in the second type of playing window; or the like, or, alternatively,
Displaying a play start identifier of the second type of media information in the second type of play window, and starting to play the second type of media information after detecting a touch operation on the play start identifier.
4. The method of claim 3, wherein loading the second type of media information into the second type of playing window comprises:
Receiving address information which is sent by the first client and used for acquiring the second type of media information;
and loading the second type media information acquired according to the address information into the second type playing window.
5. the method of claim 1, wherein the type of interaction comprises sharing and/or commenting, and wherein detecting the interaction on the first client for the interaction identification information comprises:
Detecting that an interactive operation for sharing the interactive identification information is requested to be executed on the first client; and/or the presence of a gas in the gas,
And detecting the interactive operation of requesting to comment the interactive identification information on the first client.
6. The method according to any one of claims 1 to 5, wherein the second type of playing window is disposed between two playing windows of the first type.
7. the method according to any one of claims 1 to 5, wherein the interaction identification information includes preset media information related to the second type of media information and prompt information for performing an interaction operation on the preset media information, wherein the prompt information is used for prompting the type of the interaction operation.
8. An apparatus for playing media information, comprising:
A presentation unit for presenting a playlist of playing windows including a first type of playing window and a second type of playing window on a first client running on a mobile device, wherein, the first type media information to be played in the first type playing window is in a state of allowing playing, the second type playing window displays the interactive identification information related to the second type media information to be played, the interactive identification information comprises preset media information related to the second type of media information and prompt information used for carrying out interactive operation on the preset media information, the preset media information is the leading information of the second type of media information or the segment of the second type of media information, the prompt information is used for prompting the type of interactive operation, and the second type media information is currently in a state of not allowing playing in the second type playing window;
a detecting unit, configured to detect, on the first client, an interactive operation on the interaction identification information, where the interactive operation is used to request execution of a corresponding interactive event;
A setting unit, configured to set the second type media information to a state allowing playing in the second type playing window when the interactive event executed by the interactive operation request is completed.
9. The apparatus of claim 8, further comprising:
A receiving unit, configured to receive, when the interactive event executed by the interactive operation request is completed, information returned by a target client after executing the interactive event before setting the second-type media information to a state allowing playing in the second-type playing window, where the target client is the first client or a second client running on the mobile device and specified by the first client, and the information returned by the target client is used to determine whether the interactive event is completed.
10. The apparatus according to claim 8, wherein the setting unit includes:
The loading module is used for loading the second type of media information to the second type of playing window;
The playing module is used for playing the second type of media information in the second type of playing window; or the like, or, alternatively,
and the display module is used for displaying the play start identifier of the second type of media information in the second type of play window and starting to play the second type of media information after the touch operation on the play start identifier is detected.
11. The apparatus of claim 10, wherein the loading module comprises:
The receiving submodule is used for receiving address information which is sent by the first client and used for acquiring the second type of media information;
and the loading submodule is used for loading the second type of media information acquired according to the address information into the second type of playing window.
12. The apparatus according to claim 8, wherein the type of interaction comprises sharing and/or commenting, and the detecting unit comprises:
The first detection module is used for detecting that the interactive operation of sharing the interactive identification information is requested to be executed on the first client;
And the second detection module is used for detecting the interactive operation of requesting to comment the interactive identification information on the first client.
13. The apparatus according to any one of claims 8 to 12, wherein the second type of playing window is disposed between two playing windows of the first type.
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