CN105872715A

CN105872715A - Method and device for playing attached piece media file

Info

Publication number: CN105872715A
Application number: CN201610406031.6A
Authority: CN
Inventors: 高军志; 张驰; 王贤骏; 周彬; 祁杰; 阳丹
Original assignee: Tencent Technology Beijing Co Ltd
Current assignee: Tencent Technology Beijing Co Ltd
Priority date: 2016-06-08
Filing date: 2016-06-08
Publication date: 2016-08-17

Abstract

The invention discloses a method and a device for playing an attached piece media file. The method comprises the following steps: receiving a first request, wherein the first request is used for requiring playing a video in a video playing window; acquiring an SMD media file corresponding to the video; judging whether the SMD media file comprises a first media file and a second media file or not, wherein the first media file is set to be played in the video playing window, and the second media file is set to be played or displayed at the exterior of the video playing window; under a condition of judging that the SMD media file comprises the first media file and the second media file, playing the first media file in the video playing window, and playing or displaying the second media file at the exterior of the video playing window. The method and the device are capable of solving the technical problem of low playing efficiency caused by less played information amount of an existing medial file playing technology.

Description

The playing method and device of paster media file

Technical field

The present invention relates to computer realm, in particular to the broadcasting side of a kind of paster media file Method and device.

Background technology

At present, when playing video positive by video player, it will usually inside video player, The paster media file of the visual form consistent with positive specification is set, before being common in positive broadcasting. Wherein, the unit of paster media file is " patch ", and a patch generally 15 seconds, it is previous that positive is play As the paster media file of many patches can be set.

But, when playing media file by the way of this paster media file, by play area and The restriction of reproduction time, by making, play media file information amount is less, thus causes media literary composition The problem that part playing efficiency is relatively low.

For above-mentioned problem, effective solution is the most not yet proposed.

Summary of the invention

Embodiments provide the playing method and device of a kind of paster media file, at least to solve Certainly owing to using, existing playback of media files technology broadcast information amount is less causes playing efficiency relatively low Technical problem.

An aspect according to embodiments of the present invention, it is provided that the player method of a kind of paster media file, Including: receiving the first request, wherein, above-mentioned first request is broadcast in video playback window for request Put video；Obtain the paster media file corresponding with above-mentioned video；Judge that above-mentioned paster media file is No the first media file and the second media file of including, wherein, above-mentioned first media file is arranged to Playing in above-mentioned video playback window, above-mentioned second media file is arranged in above-mentioned video playback The external played of window or display；Judge above-mentioned paster media file include the first media file and The situation of the second media file, then play above-mentioned first media file in above-mentioned video playback window, And in the external played of above-mentioned video playback window or show above-mentioned second media file.

Another aspect according to embodiments of the present invention, additionally provides the broadcasting dress of a kind of paster media file Put, including: first receives unit, and for receiving the first request, wherein, above-mentioned first request is used for Video is play in request in video playback window；Acquiring unit is corresponding with above-mentioned video for obtaining Paster media file；Judging unit, is used for judging whether above-mentioned paster media file includes the first media File and the second media file, wherein, above-mentioned first media file is arranged in above-mentioned video playback Playing in window, above-mentioned second media file is arranged to the external played at above-mentioned video playback window Or display；Broadcast unit, for judge above-mentioned paster media file include the first media file and The situation of the second media file, then play above-mentioned first media file in above-mentioned video playback window, And in the external played of above-mentioned video playback window or show above-mentioned second media file.

In embodiments of the present invention, by the first acquisition request to asked at video playback window The paster media file that the video of middle broadcasting is corresponding, and judge whether this paster media file is included in and regard Frequently the first media file play in broadcast window, and in the external played of video playback window or display The second media file, thus realize playing in paster media file in the inside of video playback window First media file, second in the external played or display paster media file of video playback window Media file, with reach play this first request institute request broadcasting video time, by not coordination Put the different media files play in paster media file, to realize the broadcasting channel of extended medium file, Increase the quantity of information that paster media file is shown, it is achieved improve the playing efficiency of paster media file, And then solve owing to using existing playback of media files technology broadcast information amount less causing to play Inefficient technical problem.

Accompanying drawing explanation

Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes the one of the application Part, the schematic description and description of the present invention is used for explaining the present invention, is not intended that this Bright improper restriction.In the accompanying drawings:

Fig. 1 is answering of the player method of a kind of optional paster media file according to embodiments of the present invention Use environment schematic；

Fig. 2 is the player method of another kind of optional paster media file according to embodiments of the present invention Applied environment schematic diagram；

Fig. 3 is the stream of the player method of a kind of optional paster media file according to embodiments of the present invention Cheng Tu；

Fig. 4 is showing of the player method of a kind of optional paster media file according to embodiments of the present invention It is intended to；

Fig. 5 is the player method of another kind of optional paster media file according to embodiments of the present invention Schematic diagram；

Fig. 6 is the player method of according to embodiments of the present invention another optional paster media file Schematic diagram；

Fig. 7 is showing of the Play System of a kind of optional paster media file according to embodiments of the present invention It is intended to；

Fig. 8 is the player method of according to embodiments of the present invention another optional paster media file Schematic diagram；

Fig. 9 is the player method of according to embodiments of the present invention another optional paster media file Schematic diagram；

Figure 10 is the player method of according to embodiments of the present invention another optional paster media file Schematic diagram；

Figure 11 is the player method of according to embodiments of the present invention another optional paster media file Schematic diagram；

Figure 12 is the player method of according to embodiments of the present invention another optional paster media file Schematic diagram；

Figure 13 is the player method of according to embodiments of the present invention another optional paster media file Schematic diagram；

Figure 14 is the schematic diagram of a kind of optional paster media apparatus according to embodiments of the present invention；

Figure 15 is the player method of according to embodiments of the present invention another optional paster media file Schematic diagram；

Figure 16 is the playback terminal of a kind of optional paster media file according to embodiments of the present invention Schematic diagram.

Detailed description of the invention

In order to make those skilled in the art be more fully understood that the present invention program, below in conjunction with the present invention Accompanying drawing in embodiment, is clearly and completely described the technical scheme in the embodiment of the present invention, Obviously, described embodiment is only the embodiment of a present invention part rather than whole enforcement Example.Based on the embodiment in the present invention, those of ordinary skill in the art are not making creative work The every other embodiment obtained under premise, all should belong to the scope of protection of the invention.

It should be noted that the term in description and claims of this specification and above-mentioned accompanying drawing " first ", " second " etc. are for distinguishing similar object, without be used for describing specific order or Precedence.Should be appreciated that the data of so use can be exchanged in the appropriate case, in order to retouch here The embodiments of the invention stated can be real with the order in addition to those here illustrating or describing Execute.Additionally, term " includes " and " having " and their any deformation, it is intended that cover and do not arrange He comprises, such as, contain series of steps or the process of unit, method, system, product or Equipment is not necessarily limited to those steps or the unit clearly listed, but can include the most clearly listing Or for intrinsic other step of these processes, method, product or equipment or unit.

Embodiment 1

In embodiments of the present invention, it is provided that the enforcement of the player method of a kind of above-mentioned paster media file Example.As a kind of optional embodiment, the player method of this paster media file can be, but not limited to should In applied environment as shown in Figure 1.Terminal 102 receives for request regarding on the terminal 102 Frequently playing the first request of video in broadcast window, terminal 102 passes through network 104 from server 106 Obtain the paster media file corresponding with this video；And judge whether above-mentioned paster media file includes One media file and the second media file, wherein, the first media file is arranged at video playback window Playing in Kou, the second media file is arranged in video playback window external played or display；Sentencing Break and in the case of above-mentioned paster media file includes the first media file and the second media file, terminal The first media file will be play, in video playback window external played or display in video playback window Second media file.

As an alternative embodiment, the player method of this paster media file can be, but not limited to It is applied in applied environment as shown in Figure 2.After terminal 202 receives the first request, obtain in terminal The paster media file corresponding with video of local cache, to judge whether above-mentioned paster media file wraps Including the first media file and the second media file, wherein, the first media file is arranged to broadcast at video Putting in window and play, the second media file is arranged in video playback window external played or display； In the case of judging that above-mentioned paster media file includes the first media file and the second media file, Terminal will play the first media file in video playback window, in video playback window external played or Show the second media file.

In the player method of above-mentioned paster media file, by receiving the first acquisition request to being asked The video play in video playback window, and obtain the paster media file corresponding with this video, Judge whether this paster media file is included in video playback window the first media file play, and At external played or second media file of display of video playback window, thus realize in video playback The inside and outside of window is play simultaneously or shows paster media file, with reach play this first please When seeking the video being asked to play, the broadcasting channel of extended medium file, increase paster media file institute The quantity of information shown, it is achieved improve the playing efficiency of paster media file, and then overcome in prior art The problem that paster playback of media files is inefficient.

Alternatively, in the present embodiment, above-mentioned terminal can include but not limited at least one of: Mobile phone, panel computer, notebook computer, desktop PC and other terminals being used for playing video. Alternatively, in the present embodiment, above-mentioned network can include but not limited at least one of: wide area Net, Metropolitan Area Network (MAN), LAN.A kind of above-mentioned example, this is not done any restriction by the present embodiment.

According to embodiments of the present invention, it is provided that the player method of a kind of paster media file, such as Fig. 3 institute Showing, the method includes:

S302, receives the first request, and wherein, the first request is broadcast in video playback window for request Put video；

S304, obtains the paster media file corresponding with video；

S306, it is judged that whether paster media file includes the first media file and the second media file, its In, the first media file is arranged in video playback window play, and the second media file is set For in the external played of video playback window or display；

S308, is judging that paster media file includes the first media file and the feelings of the second media file Condition, then play the first media file in video playback window, and broadcast in the outside of video playback window Put or show the second media file.

Alternatively, in the present embodiment, the player method of above-mentioned paster media file can be, but not limited to Being applied to video playback client, wherein, this video playback client can be to be arranged in terminal Video playback is applied, it is also possible to for the video playback plug-in unit embedded in webpage.In the present embodiment to this not Do any restriction.It should be noted that in embodiments of the present invention, the paster matchmaker that server is thrown in The type of body file is not specifically limited, and the paster media file that above-mentioned server is thrown in can be video File, audio file, picture file or text etc., it is also possible to be any of these several files Combination, such as, text and the combination of the combination of picture file, video file and text. Concrete product form can be such as video ads, primary advertisement, banner, search advertisements etc.. Additionally, in the present embodiment, above-mentioned paster media file can be front paster media file, i.e. insert Enter and play before video, it is also possible to insert paster media file in for, i.e. be inserted in video playback mistake Cheng Zhong, does not do any restriction to this in the present embodiment.

It should be noted that in the present embodiment, terminal by the first acquisition request to asked The paster media file that the video of broadcasting is corresponding in video playback window, and judge this paster media literary composition Whether part is included in video playback window the first media file play, and at video playback window External played or the second media file of display, thus realize playing patch in the inside of video playback window The first media file in sheet media file, external played or the display paster matchmaker of video playback window The second media file in body file, with reach play this first request institute request broadcasting video time, By the different media files in playing paster media file at diverse location, to realize extended medium literary composition The broadcasting channel of part, increases the quantity of information that paster media file is shown, it is achieved improve paster media literary composition The playing efficiency of part, and then overcome the problem that in prior art, paster playback of media files is inefficient.

Alternatively, in the present embodiment, the patch that the video of broadcasting is corresponding is asked with above-mentioned first Sheet media file can include but not limited to the first media file and the second media file, wherein, One media file is arranged in video playback window play, and the second media file is arranged to regarding Frequently the external played of broadcast window or display.

It is to say, in the present embodiment, video playback window is play above-mentioned first and is asked Before seeking the video of broadcasting, or, video playback window is play above-mentioned first and is asked broadcasting During video, can be, but not limited to play the paster media file corresponding with video, i.e. at video Broadcast window is play the first media file in paster media file, broadcasts outside video playback window The second media file put or show in paster media file.Wherein, use outside video playback window Can be the presumptive area being pre-configured with in the region playing the second media file, it is also possible to in display Optional position in interface, outside video playback window.This is not done any restriction by this enforcement.

Such as, as shown in Figure 4, before playing the first video asked, at video playback window The first media file _ 1 in the paster media file corresponding with above-mentioned video is play (such as automobile A in Kou Advertisement), and at video playback window external played or display paster media corresponding with above-mentioned video The second media file in file.Wherein, the viewing area of the second media file can include but not limit In at least one regional location following as shown in Figure 4: broadcast in the left side outside video playback window Put the second media file _ 1, play the second media file _ 2 on the right side outside video playback window, The second media file _ 3 are play in upside outside video playback window, under outside video playback window The second media file _ 4 are play in side.Above-mentioned is only a kind of example, is used for playing or show the second media literary composition The regional location of part can also be the optional position outside other video playback window.To this in the present embodiment Do not do any restriction.

Alternatively, in the present embodiment, as the optional exhibition method of one, the first media file with Second media file can be, but not limited to synchronization and commences play out or show, say, that the first media literary composition The play start time of part is identical with the broadcasting of the second media file or display time started.Or, make For the optional exhibition method of another kind, the first media file and the second media file can also but be not limited to Asynchronous interval is play or display, say, that the play start time of the first media file and the second matchmaker Predetermined time interval is there is in playing or showing of body file between time started.Wherein, the above-mentioned time It is different values that interval can be, but not limited to according to different scene setting, does not does this in the present embodiment Any restriction.

Alternatively, in the present embodiment, the second media file can be, but not limited to be shown by broadcasting The file of animation types, such as flash animation file, as a example by advertisement, such as video ads or flash Advertisement.Second media file can also but be not limited to the file of the picture/mb-type shown by display Or the file of text type, such as static file, as a example by advertisement, such as display advertising or copy.

Alternatively, in the present embodiment, the closedown mode of above-mentioned second media file can include but not It is limited at least one of:

1) at the end of the first playback of media files, the broadcasting of the second media file or aobvious is simultaneously closed off Show；

2) receive the second request for asking to close the second media file, respond this second request and close Close broadcasting or the display of the second media file.

It should be noted that in the present embodiment, close the broadcasting of the second media file or show permissible Include but not limited to close display interface or the window of the second media file.Assume that current video plays window Mouth outside is only configured with the second media file _ 1 shown in Fig. 4 and the second media file _ 2 (are positioned at video On the right side of broadcast window option list), then as it is shown in figure 5, in the first playback of media files to 15s Time, the first playback of media files terminates, then the second media file _ 1 outside video playback window and Two media file _ 2 will simultaneously close off broadcasting or display.

Additionally, in the present embodiment, during the second playback of media files, it is also possible to but be not limited to Response closes the second media file for asking the second request closing the second media file.Wherein, The out code that the shutoff operation that two requests receive according to can be, but not limited to generates.Such as Fig. 6 institute Show, when the first playback of media files to 8s, receive the second media file shown in Fig. 6 right The out code (the i.e. second request) that the shutoff operation of the X button at upper angle generates, respond this second Request, closes broadcasting or the display of the second media file.

Further, in the present embodiment, after paster media file is closed, can be, but not limited to regarding Frequently broadcast window continues to play above-mentioned video.For example, it is assumed that before paster media file is inserted in video, After then the first playback of media files in paster media file terminates, close the same of the second media file Time, commence play out video content；Assume that paster media file is inserted in the middle of video, then at paster media After the first playback of media files in file terminates, while closing the second media file, from play Continue to play video content at disconnected frame.

Alternatively, in the present embodiment, at external played or display second media of video playback window During file, also include: the clicking operation to the second media file detected；Operational access is clicked in response The first webpage associated with the second media file.

It should be noted that in the present embodiment, the first webpage of the second different media file associations Can be same web page, it is also possible to for different associating web pages, such as the associating web pages of same subject content. Additionally, in the present embodiment, the webpage of the second media file association and the net of the first media file association Page can also be identical, or is different associating web pages.To by clicking on media file jumping in the present embodiment The content of the associating web pages turned is not limited in any way.

Additionally, in the present embodiment, the second media file and the first media file can be, but not limited to for The media file being associated, as belonged to the association media file of same subject.

Alternatively, at the present embodiment, the second media file can be, but not limited at video playback window Side is play or display.Wherein, above-mentioned side can include but not limited to as at least shown in Fig. 4 Kind: the second media file _ 1, left side, the second media file _ 2, right side, the second media file _ 3, upside, The second media file _ 4, downside.

Alternatively, in the present embodiment, play in the side of video playback window or show the second media File includes: plays in the left side of video playback window or shows the Part I in the second media file, And the Part II in the broadcasting of the right side of video playback window or display the second media file.Wherein, Part I in second media file and Part II can be, but not limited to as identical content, it is also possible to For associating content, as belonged to same subject content.

Wherein, in the present embodiment, for play or show the second media file region height with The height of video playback window is identical or differs predetermined threshold.It is to say, the district of the second media file Territory can be identical with the height of video playback window, it is also possible to higher than the height of video playback window, with Reach to increase the quantity of information of the second media file, and then improve the mesh of the playing efficiency of paster media file 's.Can also be lower than the height of video playback window, to reach to save the effect of display space.Enter one Step, in the present embodiment, the coboundary in the region of the second media file and the top of video playback window Boundary is straight line, or, parallel.

Alternatively, in the present embodiment, the player method of above-mentioned paster media file can be, but not limited to Being applied in the Play System of paster media file as shown in Figure 7, wherein, this system includes terminal 702, video playback medium 704, background server 706, background data base 708 and distich application Program Interfaces (Application Programming Interface, API) 710.It is embodied as Mode can step S702-S716 as shown in Figure 7:

In the present embodiment, the player method of above-mentioned paster media file is based primarily upon background program with front The cooperation of platform program, receives the first request by terminal 702, media play medium 704 respond this One request obtains the paster media file corresponding with the video asked, backstage to background server 706 Server 706 is to paster media file corresponding to background data base 708 acquisition request.Searching correspondence After above-mentioned paster media file, background data base 708 passes through background server 706 by above-mentioned paster matchmaker Body file is sent to terminal 702.Here, suppose that the second media file in paster media file is position In the distich formula media file of video playback window both sides external, (such as, left side is Part I, right Side is Part II).Then can be implemented in and video playback window commences play out in terminal paster media The first media file in file, simultaneously by calling distich API realization outside video playback window Play or display the second media file (i.e. distich formula media file).This, by from back-end data Storehouse is called corresponding paster media file (including the first media file and the second media file), While showing the first media file in video playback window, call the API of foreground program, before making Platform program obtains the data that backstage provides, thus accomplishes that the inside and outside realization at video playback window is the most right Paster media file should be shown, and then realize increasing displaying channel and the display form of media file, with Reach to increase the quantity of information that paster media file is shown, it is achieved improve the playing efficiency of paster media file Effect.

The embodiment provided by the application, is broadcast at video to asked by the first acquisition request Put the paster media file that the video play in window is corresponding, and judge whether this paster media file wraps Include the first media file play in video playback window, and the external played at video playback window Or the second media file of display, thus realize playing paster media literary composition in the inside of video playback window The first media file in part, in the external played or display paster media file of video playback window The second media file, with reach play this first request institute request broadcasting video time, by Diverse location plays the different media files in paster media file, to realize broadcasting of extended medium file Put channel, increase the quantity of information that paster media file is shown, it is achieved improve broadcasting of paster media file Put efficiency, and then overcome the problem that in prior art, paster playback of media files is inefficient.

As the optional scheme of one, video playback window is play the first media file, and is regarding Frequently external played second media file of broadcast window includes:

S1, when the file that the second media file is animation types, plays the in video playback window One media file, and at external played second media file of video playback window, wherein, the first matchmaker The play start time of body file is identical with the play start time of the second media file, or, first Exist predetermined between play start time and the play start time of the second media file of media file The very first time interval.

Alternatively, in the present embodiment, can be, but not limited to by call flash interface realize regarding Frequently the outside playing process realizing the file to above-mentioned animation types of broadcast window.

Specifically combine the example below to illustrate, it is assumed that outside current video broadcast window, be only configured with figure The second media file _ 1 shown in 4 and the second media file _ 2, the i.e. second media file is distich formula The file of animation types.

Such as, as shown in Figure 8, the first media literary composition in corresponding with above-mentioned video paster media file Part _ 1 (such as the advertisement of automobile A) commences play out from 0s in video playback window, meanwhile, the Two media file _ 1 and the second media file _ 2, by synchronous averaging (Start), start to synchronize to play.Also That is, while the first media file is activated broadcasting, trigger the broadcasting to the second media file Process.

The most such as, as it is shown in figure 9, the first media in the paster media file corresponding with above-mentioned video When file _ 1 (such as the advertisement of automobile A) is play to 5s in video playback window, the second media File _ 1 and the second media file _ 2 are just activated and commence play out.It is to say, the first media file Play start time and the play start time of the second media file between when there is predetermined first Between be spaced.It should be noted that wherein, Part I in the second media file and Part II are (i.e. Second media file _ 1 and the second media file _ 2) according to the content of the second different media files, can To synchronize to play, it is also possible to asynchronous play.This is not done any restriction by the present embodiment.

The embodiment provided by the application, when the file that the second media file is animation types, also That is, when the second media file is dynamic play resource, when playing paster media file, on State the first media file in paster media file and the second media literary composition in above-mentioned paster media file The play start time of part can be identical, thus the synchronization realizing two kinds of media files is play, to reach In the scheduled time, the content information of paster media file is maximized.Additionally, also first media file The predetermined very first time is there is between the play start time of play start time and the second media file Interval, thus realize asynchronous play.By the way, to reach the broadcasting to paster media file The variation of form, makes more user accept the content in paster media file, and then reaches to improve The playing efficiency of paster media file, improves the effect of the displaying utilization rate of paster media file.

2), when the file of the file that the second media file is picture/mb-type or text type, at video Broadcast window is play the first media file, and at outside display the second media literary composition of video playback window Part, wherein, the play start time of the first media file and the display time started of the second media file Identical, or, when the display of the play start time of the first media file and the second media file starts The second predetermined time interval is there is between.

Specifically combine the example below to illustrate, it is assumed that outside current video broadcast window, be only configured with figure The second media file _ 1 shown in 4 and the second media file _ 2, the i.e. second media file is distich formula The file of picture/mb-type.

Such as, as shown in Figure 10, corresponding with above-mentioned video the first media in paster media file File _ 1 (such as the advertisement of automobile A) commences play out from 0s in video playback window, meanwhile, Second media file _ 1 (such as the advertisement of mobile terminal) and the second media file _ 2 are (such as mobile terminal Advertisement) start simultaneously at simultaneous display static images file.Again for example, it is also possible at the first media file When _ 1 (such as the advertisement of automobile A) is play to 5s in video playback window, then start in display State the second media file _ 1 (such as the advertisement of mobile terminal) and the second media file _ 2 (such as mobile terminal Advertisement).

The embodiment provided by the application, at the file that the second media file is picture/mb-type or text During the file of type, say, that when the second media file is static resource, playing paster matchmaker During body file, the first playback of media files time started in above-mentioned paster media file and above-mentioned paster The display time started of the second media file in media file can be identical, thus realizes two kinds of media The synchronization of file is play, to be maximized by the content information of paster media file in reaching the scheduled time. Additionally, also play start time and second media file of the first media file the display time started it Between there is the second predetermined time interval, thus realize asynchronous play.By the way, to reach Paster media file is play the variation of form, makes more user accept paster media file Content, and then reach to improve the playing efficiency of paster media file, improve the displaying of paster media file The effect of utilization rate.

As the optional scheme of one, video playback window is play the first media file, and is regarding Frequently broadcast window external played or display the second media file after, method also includes:

S1, at the end of the first playback of media files, simultaneously closes off the second media file.

Specifically combine the example below to illustrate, as it is shown in figure 5, in the first playback of media files to During 15s, the first playback of media files terminates, the most now the second media literary composition outside video playback window Part _ 1 and the second media file _ 2 also will be closed simultaneously broadcasting or display.

The embodiment provided by the application, by, at the end of the first playback of media files, closing simultaneously Close the second media file, it is achieved to the first media file and the Synchronization Control of the second media file, simultaneously Close the first media file in paster media file and the second media file, to avoid video playback The video play in window causes vision to disturb.

As the optional scheme of one, at external played or display the second media literary composition of video playback window During part, also include:

S1, receives the second request, and wherein, the second request is used for asking to close the second media file；

S2, the second media file is closed in response the second request.

Alternatively, in the present embodiment, according to above-mentioned second request can be, but not limited to the second request The out code that the shutoff operation received generates.

Specifically combine the example below to illustrate, as shown in Figure 6, the first playback of media files to 8s Time, receive what the shutoff operation to the X button in the second media file upper right corner shown in Fig. 6 generated Out code (the i.e. second request), responds this second request, and terminal will close above-mentioned second media literary composition The broadcasting of part or display.

The embodiment provided by the application, can realize closing the second media file by the second request The flexible control closed, i.e. when receiving the second request, then can directly be closed by response the second request Close the second media file, and terminate without waiting for the first playback of media files.To reach paster media The flexible control that file is play.

S1, detects the clicking operation to the second media file；

S2, the first webpage that operational access associates is clicked in response with the second media file.

It should be noted that in the present embodiment, the first webpage of the second different media file associations Can be same web page, it is also possible to for different associating web pages, such as the associating web pages of same subject content. Additionally, in the present embodiment, the webpage of the second media file association and the net of the first media file association Page can also be identical, can also be maybe different associating web pages.To by clicking on media in the present embodiment The content of the associating web pages that file redirects is not limited in any way.

Alternatively, in the present embodiment, the above-mentioned video for playing the first media file and video is broadcast Put window can be, but not limited to display or is the broadcasting window in video playback client in the second webpage Mouthful.Wherein, the second webpage can be, but not limited to as the webpage different from the first webpage.

Specifically combine the example below to illustrate, as shown in figure 11, detect the second media file The clicking operation of _ 2 (such as the advertisements of mobile terminal), responds this clicking operation, then can access and the First webpage of two media file associations, i.e. jumps to the first webpage with mobile terminal Corresponding matching, Show the related content of this mobile terminal.

Here, it should be noted that the second media file _ 1 shown in Figure 11 and the second media file _ 2 The file of the picture/mb-type shown all about mobile terminal, but by above-mentioned clicking operation can but not It is limited to access different webpages, it is also possible to but be not limited to access identical webpage.According to the second media literary composition The concrete linking relationship preset in part _ 1 and the second media file _ 2, the webpage accessed can phase With, it is also possible to different, above-mentioned diagram is only a kind of example, and this does not do in the present embodiment any restriction.

The embodiment provided by the application, the second media file can be built with the first webpage by link Vertical association, when the clicking operation to the second media file being detected, by access with above-mentioned link right The webpage answered realizes further expanding the second contents of media files, thus realizes increasing paster media The quantity of information that file is shown, it is achieved improve the playing efficiency of paster media file and show utilization rate Effect.

As the optional scheme of one, at external played or display the second media literary composition of video playback window Part includes:

S1, it is judged that whether exist in the outside of video playback window for playing or showing the second media literary composition The region of part；

S2, in the case of judging domain of the existence, in external played or the display of video playback window Second media file.

Whether the embodiment provided by the application, by prejudging in the outside of video playback window There is the region for playing or show the second media file, and in the case of judging domain of the existence, External played or display the second media file at video playback window.Thus ensure the second media file Can be with normal play or display in the outside of video playback window, to avoid owing to viewing area deficiency is led Causing to play failed problem, and then realize while ensureing the broadcasting of the second media file, raising is broadcast Put efficiency.

S1, obtains region instruction information, and wherein, instruction information in region is for instruction the second media file Play or display region, region is positioned at the outside of video playback window；

S2, calls window-external playback interface and by the second playback of media files or shows at video playback window In the region of mouth.

Alternatively, in the present embodiment, the broadcasting of above-mentioned second media file or viewing area can but It is not limited to the instruction according to region instruction information determine.By calling the broadcasting outside video playback window Interface (such as API), it is achieved by the second playback of media files or display in indicated region.

The embodiment provided by the application, calls window-external playback interface, according to region instruction letter Breath, by the second playback of media files or display in indicated predetermined region, thus realize to patch The accurate control of sheet media file viewing area.

S1, plays in the side of video playback window or display the second media file.

Alternatively, in the present embodiment, above-mentioned side can include but not limited to for shown in Fig. 4 extremely Few one: the second media file _ 1, left side, the second media file _ 2, right side, upside the second media file _ 3, the second media file _ 4, downside.

Alternatively, in the present embodiment, play in the side of video playback window or show the second media File includes: plays in the left side of video playback window or shows the Part I in the second media file, And the Part II in the broadcasting of the right side of video playback window or display the second media file.Such as Fig. 6 Shown in, for distich formula media file.Alternatively, in the present embodiment, it is used for playing or showing second The height in the region of media file is identical with the height of video playback window or differs predetermined threshold.

It is to say, the region of the second media file can be identical with the height of video playback window, as Shown in Fig. 6, it is also possible to higher than the height of video playback window, as shown in figure 12, to reach to increase The quantity of information of the second media file, and then improve the purpose of the playing efficiency of paster media file.Also may be used With lower than the height of video playback window, as shown in figure 13, to reach to save the effect of display space.

Alternatively, in the present embodiment, the coboundary in region and the coboundary of video playback window are one Bar straight line, or, parallel.

The embodiment provided by the application, is play in the side of video playback window or display the second matchmaker Body file.Wherein, play in the left side of video playback window or show first in the second media file Part, and play on the right side of video playback window or show the Part II in the second media file. Thus realize in limited spacial flex, the content in the second media file is maximized, to reach Increase the purpose of quantity of information of media file, so realize improving the playing efficiency of paster media file and Show the effect of utilization rate.Additionally, show the in paster media file by different display form Two media files, it is also possible to make displaying more diversified, more attract the concern of user, to reach to carry The purpose of the attention rate of high paster media file.

It should be noted that for aforesaid each method embodiment, in order to be briefly described, therefore by it all Being expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not subject to The restriction of described sequence of movement, because according to the present invention, some step can use other orders Or carry out simultaneously.Secondly, those skilled in the art also should know, reality described in this description Execute example and belong to preferred embodiment, necessary to involved action and the module not necessarily present invention.

Through the above description of the embodiments, those skilled in the art is it can be understood that arrive root The mode of required general hardware platform can be added by software according to the method for above-described embodiment to realize, when So can also pass through hardware, but a lot of in the case of the former is more preferably embodiment.Based on such reason Solving, the part that prior art is contributed by technical scheme the most in other words can be with soft The form of part product embodies, this computer software product be stored in a storage medium (as ROM/RAM, magnetic disc, CD) in, including some instructions with so that a station terminal equipment (can To be mobile phone, computer, server, or the network equipment etc.) perform each embodiment institute of the present invention The method stated.

Embodiment 2

According to embodiments of the present invention, a kind of broadcasting for implementing above-mentioned paster media file is additionally provided The playing device of the paster media file of method, as shown in figure 14, this device includes:

1) first receiving unit 1402, be used for receiving the first request, wherein, the first request is for asking Seek broadcasting video in video playback window；

2) acquiring unit 1404, for obtaining the paster media file corresponding with video；

3) judging unit 1406, be used for judging paster media file whether include the first media file and Second media file, wherein, the first media file is arranged in video playback window play, the Two media files are arranged in the external played of video playback window or display；

4) broadcast unit 1408, for judge paster media file include the first media file and The situation of the second media file, then play the first media file in video playback window, and at video The external played of broadcast window or display the second media file.

Alternatively, in the present embodiment, the playing device of above-mentioned paster media file can be, but not limited to Being applied to video playback client, wherein, this video playback client can be to be arranged in terminal Video playback is applied, it is also possible to for the video playback plug-in unit embedded in webpage.In the present embodiment to this not Do any restriction.It should be noted that in embodiments of the present invention, the paster matchmaker that server is thrown in The type of body file is not specifically limited, and the paster media file that above-mentioned server is thrown in can be video File, audio file, picture file or text etc., it is also possible to be any of these several files Combination, such as, text and the combination of the combination of picture file, video file and text. Concrete product form can be such as video ads, primary advertisement, banner, search advertisements etc.. Additionally, in the present embodiment, above-mentioned paster media file can be front paster media file, i.e. insert Enter and play before video, it is also possible to insert paster media file in for, i.e. be inserted in video playback mistake Cheng Zhong, does not do any restriction to this in the present embodiment.

It should be noted that in the present embodiment, close the broadcasting of the second media file or show permissible Include but not limited to close display interface or the window of the second media file.Assume that current video plays window Mouth is outside is only configured with the second media file _ 1 shown in Fig. 4 and the second media file _ 2, then such as Fig. 5 Shown in, when the first playback of media files to 15s, the first playback of media files terminates, then video The second media file _ 1 and the second media file _ 2 outside broadcast window will simultaneously close off broadcasting or aobvious Show.

Additionally, in the present embodiment, the second media file and the first media file can be, but not limited to for The media file being associated, as belonged to same subject content.

Alternatively, in the present embodiment, play in the side of video playback window or show the second media File includes: plays in the left side of video playback window or shows the Part I in the second media file, And the Part II in the broadcasting of the right side of video playback window or display the second media file.Wherein, Part I in second media file and Part II can be, but not limited to as identical content, it is also possible to For associating content, as belonged to the media file of same subject content.

Wherein, in the present embodiment, for play or show the second media file region height with The height of video playback window is identical or differs predetermined threshold.It is to say, the district of the second media file Territory can be identical with the height of video playback window, it is also possible to higher than the height of video playback window, with Reach to increase the quantity of information of the second media file, and then improve the mesh of the playing efficiency of paster media file 's.Can also be lower than the height of video playback window, to reach to save the effect of display space.

As the optional scheme of one, broadcast unit 1408 includes:

1) the first playing module, for when the file that the second media file is animation types, is regarding Broadcast window is play the first media file frequently, and at external played second media of video playback window File, wherein, when the play start time of the first media file and the broadcasting of the second media file start Between identical, or, the play start time of the first media file starts with the broadcasting of the second media file Predetermined very first time interval is there is between time.

As the optional scheme of one, broadcast unit 1408 includes:

1) the second playing module, in the file that the second media file is picture/mb-type or text class During the file of type, video playback window is play the first media file, and at video playback window Outside display the second media file, wherein, the play start time of the first media file and the second media The display time started of file is identical, or, the play start time of the first media file and the second matchmaker The second predetermined time interval is there is between the display time started of body file.

As the optional scheme of one, said apparatus also includes:

1) the first closing unit, for playing the first media file in video playback window, and After the external played of video playback window or display the second media file, in the first playback of media files At the end of, simultaneously close off the second media file.

As the optional scheme of one, also include:

1) second receive unit, for video playback window external played or display the second media During file, receiving the second request, wherein, the second request is used for asking to close the second media file；

2) the second closing unit, closes the second media file for response the second request.

As the optional scheme of one, also include:

1) detector unit, for video playback window external played or display the second media file Time, the clicking operation to the second media file detected；

2) access unit, click on, for responding, the first net that operational access associates with the second media file Page.

As the optional scheme of one, broadcast unit 1408 includes:

1) judge module, for judging whether to exist in the outside of video playback window for broadcasting or Show the region of the second media file；

2) the 3rd playing module, in the case of judging domain of the existence, at video playback window The external played of mouth or display the second media file.

As the optional scheme of one, broadcast unit 1408 includes:

1) acquisition module, is used for obtaining region instruction information, and wherein, region instruction information is used for referring to Showing playing or the region of display of the second media file, region is positioned at the outside of video playback window；

2) the 4th playing module, is used for calling window-external playback interface by the second playback of media files Or display is in the region of video playback window.

As the optional scheme of one, broadcast unit 1408 includes:

1) the 5th playing module, for playing in the side of video playback window or display the second media File.

Alternatively, in the present embodiment, broadcast unit 1408 includes:

1) the 6th playing module, for playing in the left side of video playback window or display the second media Part I in file, and play or in display the second media file on the right side of video playback window Part II (as shown in Figure 6, for distich formula media file).Alternatively, in the present embodiment, For playing or showing that the height in region of the second media file is identical with the height of video playback window Or difference predetermined threshold.

Alternatively, in the present embodiment, the coboundary in the region of the second media file and video playback window The coboundary of mouth is straight line, or, parallel.

Embodiment 3

The applied environment of the embodiment of the present invention can be, but not limited to reference to the applied environment in embodiment 1, This is repeated no more by the present embodiment.Embodiments provide for implementing above-mentioned paster media literary composition A kind of optional concrete application example of part player method.

As a kind of optional embodiment, it is assumed that insertion paster media file before video playback, here, It is the video playback plug-in unit inserting webpage for playing the video playback window of video.Further, it is assumed that Paster media file is as a example by bumper advertisements, wherein, the first media file in paster media file with As a example by automobile video advertisement, the second media file in paster media file is with distich formula mobile terminal figure As a example by sheet advertisement.It should be noted that in this example, the specification of paster media file is not done any Limit.

Here, left side distich (Part I of the i.e. second media file) and the in the second media file In two media files, the height of right side distich (Part II of the i.e. second media file) is identical, and regards Frequently the height of broadcast window is identical, and the coboundary in the region of the second media file and video playback window Coboundary is straight line, as shown in Figure 6.As, in units of pixel, left distich (region): Wide by 204 × high 540, size is less than 50k, supports the forms such as swf, png, jpg；Left distich Link (i.e. redirecting the webpage of access after clicking operation) of landing may be configured as mobile terminal product official website a surname Pass page.Corresponding, right distich (region): wide by 204 × high 540 (are positioned at video playback window option On the right side of list), size is less than 50k, supports the forms such as swf, png, jpg；Landing of right distich Link (i.e. redirecting the webpage of access after clicking operation) may be configured as mobile terminal product official website homepage. Above-mentioned land link can also be identical, this is not done any restriction by the present embodiment.

It should be noted that front end paster media file is originally as Rich Media's SWF file, its In, Rich Media refers to the information dissemination method with animation, sound, video and interactivity, and it includes HTML, Java scripts and nterstitial gap window etc..Rich Media can be applicable to various network clothes In business, such as website design, Email, BANNER, Button, pop-up ad with intercut formula Advertisement etc..Upper strata is distich plug-in unit, and bottom is a video material player, can be by regarding of generating Frequently identifier VID or a video material address, obtain data from bottom, calls the API of correspondence, (displaying of the i.e. second media file) is shown in the distich completing corresponding paster media file.

Specifically combine following process to illustrate:

Receive the playing request (the i.e. first request) triggered by the Video Option in webpage clicking, from Certain video V opened by the video playback plug-in unit inserting webpage, and video playback medium please to background server Ask and obtain the bumper advertisements (ad data as with this video V bound) corresponding with this video V, after In station server data base, storage has and the corresponding publicity orders of this video V coupling, it is returned to Background server, then by background server, publicity orders is returned to video playback medium, finally by net The distich API being already prepared on the video playback plug-in unit invoking page of page, will be got by API The second media file (i.e. distich formula mobile terminal picture advertisement) be respectively displayed on video playback window The both sides of outside, and in video playback window, play the first media file (i.e. automobile video advertisement), Thus realize inside and outside at video playback window, represent bumper advertisements simultaneously.

Here, it should be noted that as shown in figure 15, when Rich Media's container creates, first it is root According to the parameter (parameter that the first request is incoming) that outside is incoming, obtain video material (i.e. paster media File) VID or video material (i.e. paster media file) path, as not having video material (i.e. to paste Sheet media file) information, then this advertisement can not be demonstrated, and error event of dishing out removes this advertisement. Such as existing video material (i.e. paster media file) information, then according to the information analysis got and create Build video material player, commence play out the first media file (i.e. advertisement in video playback window), And start simultaneously at and call distich API, play or show the second media file (i.e. video playback window Outside advertisement).Further, before broadcasting, judge whether the outside of video playback window has enough Width shows the second media file (such as distich advertisement), does not has in the outside judging video playback window There are enough width to show distich advertisement, the most do not show the distich advertisement of the outside of video playback window, And only play the first media file, be equivalent to a common video ads paster；Judging video The outside of broadcast window has enough width to show distich advertisement, then start to show video playback window Outside distich advertisement, and at the end of the first media file, simultaneously close off the second media file.

By arranging the second media file outside video playback window, it is achieved in paster media file The extension held, to reach to increase the purpose of the quantity of information of media file, wherein, the second media file can To support different clickthroughs, thus realize improving paster playback of media files efficiency and showing utilization The effect of rate.

Embodiment 4

According to embodiments of the present invention, a kind of broadcasting for implementing above-mentioned paster media file is additionally provided The playback terminal of the paster media file of method, as shown in figure 16, this terminal includes:

1) communication interface 1602, are set to receive the first request, and wherein, the first request is used for asking Video is play in video playback window；It is also configured to obtain the paster media file corresponding with video；

2) processor 1604, are connected with communication interface 1602, are set to judge that paster media file is No the first media file and the second media file of including, wherein, the first media file is arranged to regarding Frequently in broadcast window play, the second media file be arranged to video playback window external played or Display；

3) display 1606, are connected with processor 1604, are set to judging paster media file Including the first media file and the situation of the second media file, then in video playback window, play first Media file, and video playback window external played or display the second media file.

4) memorizer 1608, are connected with communication interface 1602, processor 1604 and display 1606, It is set to store the paster media file corresponding with video.

Alternatively, during the concrete example in the present embodiment is referred to above-described embodiment 1 and embodiment 2 Described example, the present embodiment does not repeats them here.

Embodiment 4

Embodiments of the invention additionally provide a kind of storage medium.Alternatively, in the present embodiment, on State at least one network equipment in multiple network equipments that storage medium may be located in network.

Alternatively, in the present embodiment, storage medium is arranged to storage for performing following steps Program code:

S1, receives the first request, and wherein, the first request is play in video playback window for request Video；

S2, obtains the paster media file corresponding with video；

S3, it is judged that whether paster media file includes the first media file and the second media file, wherein, First media file is arranged in video playback window play, and the second media file is arranged to The external played of video playback window or display；

S4, is judging that paster media file includes the first media file and the situation of the second media file, In video playback window, then play the first media file, and video playback window external played or Show the second media file.

Alternatively, storage medium is also configured to storage for the program code performing following steps:

S1, when the file of the file that the second media file is picture/mb-type or text type, at video Broadcast window is play the first media file, and at outside display the second media literary composition of video playback window Part, wherein, the play start time of the first media file and the display time started of the second media file Identical, or, when the display of the play start time of the first media file and the second media file starts The second predetermined time interval is there is between.

Alternatively, storage medium is also configured to storage for the program code performing following steps: Video playback window plays the first media file, and in the external played of video playback window or display After second media file, at the end of the first playback of media files, simultaneously close off the second media file.

Alternatively, storage medium is also configured to storage for the program code performing following steps: When the external played of video playback window or display the second media file, receive the second request, wherein, Second request is used for asking to close the second media file；The second media file is closed in response the second request.

Alternatively, storage medium is also configured to storage for the program code performing following steps: When the external played of video playback window or display the second media file, detect the second media file Clicking operation；The first webpage that operational access associates is clicked in response with the second media file.

Alternatively, storage medium is also configured to storage for the program code performing following steps: External played or display second media file of video playback window include: judge at video playback window Outside whether there is the region for playing or show the second media file；Judging domain of the existence In the case of, at external played or display second media file of video playback window.

Alternatively, storage medium is also configured to storage for the program code performing following steps: External played or display second media file of video playback window include: obtain region instruction information, Wherein, region instruction information playing or the region of display, position, region for instruction the second media file Outside in video playback window；Call window-external playback interface by the second playback of media files or aobvious Show in the region of video playback window.

Alternatively, storage medium is also configured to storage for the program code performing following steps: The side of video playback window is play or display the second media file.

Alternatively, storage medium is also configured to storage for the program code performing following steps: The left side of video playback window is play or shows the Part I in the second media file, and broadcasts at video The right side putting window is play or shows the Part II in the second media file.

Alternatively, in the present embodiment, above-mentioned storage medium can include but not limited to: USB flash disk, only Read memorizer (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), portable hard drive, various Jie that can store program code such as magnetic disc or CD Matter.

The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.

If the integrated unit in above-described embodiment realizes using the form of SFU software functional unit and as When independent production marketing or use, can be stored in the storage medium that above computer can read. Based on such understanding, prior art is contributed by technical scheme the most in other words Part or completely or partially can the embodying with the form of software product of this technical scheme, this meter Calculation machine software product is stored in storage medium, including some instructions with so that one or more calculates Machine equipment (can be personal computer, server or the network equipment etc.) performs the present invention, and each is implemented All or part of step of method described in example.

In the above embodiment of the present invention, the description to each embodiment all emphasizes particularly on different fields, and certain is real Execute the part not having to describe in detail in example, may refer to the associated description of other embodiments.

In several embodiments provided herein, it should be understood that disclosed client, can Realize by another way.Wherein, device embodiment described above is only schematically, The division of the most described unit, is only a kind of logic function and divides, and actual can have additionally when realizing Dividing mode, the most multiple unit or assembly can in conjunction with or be desirably integrated into another system, Or some features can ignore, or do not perform.Another point, shown or discussed coupling each other Close or direct-coupling or communication connection can be the INDIRECT COUPLING by some interfaces, unit or module or Communication connection, can be being electrical or other form.

The described unit illustrated as separating component can be or may not be physically separate, The parts shown as unit can be or may not be physical location, i.e. may be located at a ground Side, or can also be distributed on multiple NE.Can select therein according to the actual needs Some or all of unit realizes the purpose of the present embodiment scheme.

It addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit In, it is also possible to it is that unit is individually physically present, it is also possible to two or more unit are integrated in In one unit.Above-mentioned integrated unit both can realize to use the form of hardware, it would however also be possible to employ soft The form of part functional unit realizes.

The above is only the preferred embodiment of the present invention, it is noted that for the art For those of ordinary skill, under the premise without departing from the principles of the invention, it is also possible to make some improvement And retouching, these improvements and modifications also should be regarded as protection scope of the present invention.

Claims

1. the player method of a paster media file, it is characterised in that including:

Receiving the first request, wherein, described first request is for asking in video playback window Play video；

Obtain the paster media file corresponding with described video；

Judge whether described paster media file includes the first media file and the second media file, Wherein, described first media file is arranged in described video playback window play, described Second media file is arranged in the external played of described video playback window or display；

Judging that described paster media file includes the first media file and the second media file Situation, then in described video playback window, play described first media file, and described The external played of video playback window or show described second media file.

Method the most according to claim 1, it is characterised in that broadcast in described video playback window Put described first media file, and the second matchmaker described in the external played of described video playback window Body file includes:

When the file that described second media file is animation types, at described video playback window Described first media file of middle broadcasting, and described in the external played of described video playback window Two media files, wherein, the play start time of described first media file and described second matchmaker The play start time of body file is identical, or, when the broadcasting of described first media file starts Between and the play start time of described second media file between exist between the predetermined very first time Every；Or

When the file of the file that described second media file is picture/mb-type or text type, Described video playback window is play described first media file, and at described video playback window Showing described second media file outside, wherein, the broadcasting of described first media file starts Time is identical with the display time started of described second media file, or, described first media The play start time of file and existence between the display time started of described second media file The second predetermined time interval.

Method the most according to claim 1, it is characterised in that broadcast in described video playback window Put described first media file, and described in external played or the display of described video playback window After second media file, described method also includes:

At the end of described first playback of media files, simultaneously close off described second media file.

Method the most according to claim 1, it is characterised in that outside described video playback window When portion plays or shows described second media file, also include:

Receiving the second request, wherein, described second request is used for asking to close described second matchmaker Body file；

Respond described second request and close described second media file.

The clicking operation to described second media file detected；

Respond described clicking operation and access the first webpage associated with described second media file.

Method the most according to claim 1, it is characterised in that outside described video playback window Portion plays or shows that described second media file includes:

Judge whether exist in the outside of described video playback window for playing or described in display The region of the second media file；

In the case of judging to there is described region, broadcast in the outside of described video playback window Put or show described second media file.

Obtaining region instruction information, wherein, described region instruction information is used for indicating described second Playing or the region of display of media file, described region is positioned at outside described video playback window Portion；

Call window-external playback interface by described second playback of media files or to show described In the region of video playback window.

Method the most according to any one of claim 1 to 7, it is characterised in that described video is broadcast Put window to show in the second webpage or for the broadcast window in video playback client.

Method the most according to any one of claim 1 to 7, it is characterised in that at described video The external played of broadcast window or show that described second media file includes:

Play in the side of described video playback window or show described second media file.

Method the most according to claim 9, it is characterised in that in the side of described video playback window Face is play or shows that described second media file includes:

Play in the left side of described video playback window or show in described second media file Part I, and play on the right side of described video playback window or show described second media literary composition Part II in part, wherein, for playing or show the region of described second media file Height is identical with the height of described video playback window or differs predetermined threshold.

The playing device of 11. 1 kinds of paster media files, it is characterised in that including:

First receives unit, is used for receiving the first request, and wherein, described first request is for asking Seek broadcasting video in video playback window；

Acquiring unit, for obtaining the paster media file corresponding with described video；

Judging unit, be used for judging described paster media file whether include the first media file and Second media file, wherein, described first media file is arranged at described video playback window Playing in Kou, described second media file is arranged to broadcast in the outside of described video playback window Put or show；

Broadcast unit, for judge described paster media file include the first media file and The situation of the second media file, then play described first media literary composition in described video playback window Part, and in the external played of described video playback window or show described second media file.

12. devices according to claim 11, it is characterised in that described broadcast unit includes:

First playing module, is used for when the file that described second media file is animation types, Described first media file is play in described video playback window, and at described video playback window Second media file described in the external played of mouth, wherein, the broadcasting of described first media file is opened Time beginning is identical with the play start time of described second media file, or, described first matchmaker Deposit between play start time and the play start time of described second media file of body file At predetermined very first time interval；Or

Second playing module, at file or the literary composition that described second media file is picture/mb-type During the file of this type, described video playback window is play described first media file, and Outside at described video playback window shows described second media file, wherein, described first The play start time of media file is identical with the display time started of described second media file, Or, the play start time of described first media file and the display of described second media file The second predetermined time interval is there is between time started.

13. devices according to claim 11, it is characterised in that described device also includes:

First closing unit, for playing described first media literary composition in described video playback window Part, and in the external played of described video playback window or after showing described second media file, At the end of described first playback of media files, simultaneously close off described second media file.

14. devices according to claim 11, it is characterised in that also include:

Second receives unit, described for external played or the display at described video playback window During the second media file, receiving the second request, wherein, described second request is used for asking to close Close described second media file；

Second closing unit, is used for responding described second request and closes described second media file.

15. devices according to claim 11, it is characterised in that also include:

Detector unit, in the external played of described video playback window or show described second During media file, the clicking operation to described second media file detected；

Access unit, be used for responding the access of described clicking operation and associate with described second media file The first webpage.

16. devices according to claim 11, it is characterised in that described broadcast unit includes:

Whether judge module, for judging to exist in the outside of described video playback window to be used for broadcasting Put or show the region of described second media file；

3rd playing module, in the case of judging to there is described region, regards described Frequently the external played of broadcast window or show described second media file.

17. devices according to claim 11, it is characterised in that described broadcast unit includes:

Acquisition module, is used for obtaining region instruction information, and wherein, described region instruction information is used In indicate described second media file play or display region, described region be positioned at described in regard Frequently the outside of broadcast window；

4th playing module, is used for calling window-external playback interface by described second media file Play or display is in the region of described video playback window.

18. according to the device according to any one of claim 11 to 17, it is characterised in that described broadcasting Unit includes:

5th playing module, for playing or described in display in the side of described video playback window Second media file.

19. devices according to claim 18, it is characterised in that described broadcast unit includes:

6th playing module, for playing or described in display in the left side of described video playback window Part I in second media file, and play on the right side of described video playback window or aobvious Show the Part II in described second media file, wherein, be used for playing or show described second The height in the region of media file is identical with the height of described video playback window or difference is predetermined Threshold value.