CN103402130A - Method and system for displaying advertisement in video - Google Patents

Method and system for displaying advertisement in video Download PDF

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Publication number
CN103402130A
CN103402130A CN2013103137711A CN201310313771A CN103402130A CN 103402130 A CN103402130 A CN 103402130A CN 2013103137711 A CN2013103137711 A CN 2013103137711A CN 201310313771 A CN201310313771 A CN 201310313771A CN 103402130 A CN103402130 A CN 103402130A
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China
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video
advertisement
advertising
display
time
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CN2013103137711A
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Chinese (zh)
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张�浩
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Tcl集团股份有限公司
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Priority to CN2013103137711A priority Critical patent/CN103402130A/en
Publication of CN103402130A publication Critical patent/CN103402130A/en

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Abstract

The invention is suitable for the field of multimedia application, and provides a method and a system for displaying an advertisement in a video. The method comprises the following steps of setting a configuration file in a server in advance, wherein the configuration file comprises the display time and position of an advertisement article in the video; before the video is played by a client side, loading a corresponding configuration file from the server according to a video name; in the process that the video is played by the client side, carrying out mobile display on an advertisement label along with the position change of the advertisement article according to the display time and position of the advertisement article in the loaded configuration file; when the client side receives an advertisement label clicking command input by the user, stopping playing the video; and displaying an advertisement box corresponding to the advertisement article near the advertisement label. In the video advertisement putting mode, the most direct link between the advertisement content and the video content is established, and therefore the user can directly know interested advertisement article information while watching the video.

Description

一种在视频中显示广告的方法及系统 A display method and system for advertising in video

技术领域 FIELD

[0001] 本发明属于多媒体应用领域,尤其涉及一种在视频中显示广告的方法及系统。 [0001] The present invention belongs to the field of multimedia applications, in particular, it relates to a method and system for displaying advertisements in the video.

背景技术 Background technique

[0002] 随着视频播放技术的不断发展,观看视频成为了人们日常娱乐的重要组成部分,因而视频也成了广告商投放广告的重点领域。 [0002] With the development of video playback technology, watch videos become an important part of people's daily entertainment, so advertisers put video has become the focus of the field of advertising. 目前视频广告的种类和形式都很多,诸如在视频播放前、播放暂停时都会出现广告,而这些广告基本都以全屏覆盖、部分屏幕遮盖、播放内容挤压或在屏幕外弹出窗口等方式显示。 Currently video ad types and forms are many, such as in front of a video player, the ad will appear when playback is paused, but these ads are basically a full-screen cover, cover part of the screen, play content squeeze or pop off screen, etc. is displayed. 然而,这样的广告基本与播放的视频内容无关,难以建立广告内容与视频内容间直观的联系,且对于用户而言,这样的广告由于与视频无关,基本不可能调动用户对广告物品的兴趣。 However, such advertising is essentially independent of video content, it is difficult to establish visual contact between advertising content and video content, and for the user, such advertisements are not related to video, basically impossible to mobilize users interested in advertising items. 此外,用户在观看视频时,若看到感兴趣的商品,也难以获得商品的广告介绍信息。 In addition, users while watching the video, to see if anything interesting advertising, it is difficult to obtain merchandise presentation information.

发明内容 SUMMARY

[0003] 本发明实施例的目的在于提供一种在视频中显示广告的方法及装置,旨在解决现有的广告投放方式下,广告内容与视频内容不相关,且用户难以获得视频中出现的商品的广告信息的问题。 [0003] The object of embodiments of the present invention to provide a method and apparatus for displaying advertising in the video, to solve the conventional manner advertising, advertising content is not associated with the video content, and the user is difficult to obtain in the video, problem ad information goods.

[0004] 本发明实施例是这样实现的,一种在视频中显示广告的方法,所述方法包括: [0004] A display advertisement in the video Embodiments of the present invention is implemented, the method comprising:

[0005] 预先在服务器设置配置文件,所述配置文件包括视频中广告物品显示的时间及位置; [0005] previously set in the server configuration file, the configuration file comprises a time and a position of the video item display ads;

[0006] 客户端播放视频前,根据视频名称从服务器加载对应的配置文件; Before the [0006] client video playback, load the corresponding profile name from the video server;

[0007] 客户端在视频播放过程中,根据所加载的配置文件中广告物品显示的时间及位置使广告标签随着广告物品位置的变化而移动显示; [0007] In the client during video playback, according to time and location of the item display ads loaded configuration file so that the tag varies ad ad article display position is moved;

[0008] 客户端当接收到用户输入的广告标签点击指令时,暂停播放视频,并在所述广告标签旁显示与广告物品对应的广告框。 When [0008] When receiving the advertisement client tab click command input by the user to pause the video, and displays the advertisement frame corresponding to the next article advertising the advertisement label.

[0009] 本发明实施例的另一目的在于提供一种在视频中显示广告的系统,所述系统包括: [0009] Another object of an embodiment of the present invention is to provide a display advertisement in the video, the system comprising:

[0010] 服务器,用于预先设置配置文件,所述配置文件包括视频中广告物品显示的时间及位置; [0010] server, for a preset configuration file, the configuration file comprises a time and a position of the video item display ads;

[0011] 客户端,用于播放视频并在播放视频的过程中投放广告;其中,客户端包括: [0011] client for playing video and advertising of a video during playback; wherein the client comprises:

[0012] 配置文件加载单元,用于播放视频前,根据视频名称从服务器加载对应的配置文件; [0012] The loading unit profile, for the front video, load the corresponding profile name from the video server;

[0013] 广告标签显示单元,用于在视频播放过程中,根据所加载的配置文件中广告物品显示的时间及位置使广告标签随着广告物品位置的变化而移动显示; [0013] Ad tab display unit for video playback, according to time and location of the loaded profile item display ads that the ad tag varies the article position moves ad display;

[0014] 广告框显示单元,用于当接收到用户输入的广告标签点击指令时,暂停播放视频,并在所述广告标签旁显示与广告物品对应的广告框。 [0014] The advertisement frame display means for, when receiving the advertisement tab click command input by the user to pause the video, and displays the advertisement frame corresponding to the next article advertising the advertisement label.

[0015] 在本发明实施例中,通过在客户端播放视频时,调用预先在服务器配置的配置文件,便能在视频播放过程中,根据配置文件中广告物品显示的时间及位置使广告标签随着广告物品位置的变化而移动显示,这样的视频广告投放方式建立了广告内容与视频内容最直接的联系,使得用户在观看视频时能够通过点击广告标签获知感兴趣的广告物品的基本信息,并能通过点击广告框直接进入与广告物品对应的广告界面了解广告物品的详细信息,甚至直接购买广告物品。 [0015] In an embodiment of the present invention, when the client play video call server pre-configured in the configuration file, the video player will be able to process the advertisement label in accordance with the time and location of the item display advertising profile changing advertising items position and movement of the display, such as video ad delivery method to establish the most direct link advertising content and video content, allows users to watch a video ad basic information items of interest by clicking on the ad tag can be known, and You can click on the ads directly into the box detailed information about ad items and advertising items corresponding advertising interface, even buy direct advertising items.

附图说明 BRIEF DESCRIPTION

[0016] 图1是本发明实施例提供的在视频中显示广告的方法的流程图; [0016] FIG. 1 is a flowchart of a method of providing advertisements in a video display of the embodiment of the present invention;

[0017] 图2是本发明实施例提供的在视频中显示广告的系统的结构图。 [0017] FIG. 2 is a block diagram showing ads in the video system according to an embodiment of the present invention.

具体实施方式 Detailed ways

[0018] 为了使本发明的目的、技术方案及优点更加清楚明白,以下结合附图及实施例,对本发明进行进一步详细说明。 [0018] To make the objectives, technical solutions and advantages of the present invention will become more apparent hereinafter in conjunction with the accompanying drawings and embodiments of the present invention will be further described in detail. 应当理解,此处所描述的具体实施例仅仅用以解释本发明,并不用于限定本发明。 It should be understood that the specific embodiments described herein are only intended to illustrate the present invention and are not intended to limit the present invention.

[0019] 为了说明本发明所述的技术方案,下面通过具体实施例来进行说明。 [0019] In order to describe the technical solutions of the present invention will be illustrated by specific examples.

[0020] 实施例一: [0020] Example a:

[0021] 如图1所示为本发明第一实施例提供的一种在视频中显示广告的方法的流程图,为了便于说明,仅示出了与本发明实施例相关的部分。 [0021] FIG. 1 of the present embodiment provides a flow chart of an advertisement in the video display method of the first embodiment of the invention, for convenience of description, only the parts related to the embodiment of the present invention.

[0022] 在步骤Sll中,预先在服务器设置配置文件,配置文件包括视频中广告物品显示的时间及位置。 [0022] In step Sll, the previously set in the server configuration file, the configuration file including time and location of the item display video ads.

[0023] 在本发明实施例中,服务器首先接收运营人员输入的在观看视频时记录的广告物品配置信息,具体为,运营人员观看视频,并在观看过程中记录视频中广告物品名称及广告物品显示的时间,所述广告物品显示的时间包括广告物品显示的起始时间点、结束时间点及时长;同时,在广告物品出现的整个时间段内,记录广告物品显示的位置,也就是从广告物品显示的起始时间点至结束时间点,每个时间点广告物品的中心坐标。 [0023] In the embodiment of the present invention, the server first receives configuration information advertising items recorded while watching the video operations staff inputs, specifically, operations staff watch videos, and record the video advertising item name and advertising items viewed during time display, the time display of the advertisement item includes item display start time point of the advertisement, time, and time length of the end point; while the entire time advertising items appear, the recording position of the item display ads, i.e. from the ad item display start time point to the end point of time, the center of each time point coordinate advertising items. 若视频中有多个广告物品,则重复上述步骤,记录每个广告物品显示的时间及位置。 If there are a plurality of items of video ads, the above steps are repeated, the recording time and position of each item displayed ad. 并在观看至视频结束时,记录视频结束字幕出现的时间点。 And to watch the end of the video, the video recording end time point of subtitles. 最后,运营人员将所记录的广告物品名称、广告物品显示的时间、广告物品显示的位置、视频结束字幕出现的时间点,以及广告物品介绍信息和广告跳转链接一同作为广告配置信息输入至服务器,服务器根据接收到的广告物品配置信息生成预置格式的配置文件。 Finally, advertising items will operate under the name of the record, the time display advertising articles, advertising items show the location of the end point in the video subtitles, as well as advertising information and advertising items introduced with the configuration jump link information input to the server as an advertising server configuration according to the received advertisement information items generating a preset configuration file format.

[0024] 在本发明实施例中,只要在服务器中预先配置过配置文件,则视频在任何客户端的播放器中播放都能加载对应的配置文件。 [0024] In an embodiment of the present invention, as long as the pre-configured server configuration file, the video client at any player can play the corresponding loading profiles.

[0025] 在步骤S12中,客户端播放视频前,根据视频名称从服务器加载对应的配置文件。 Before [0025] In step S12, the client displays the video, load the corresponding profile name from the video server.

[0026] 在本发明实施例中,客户端播放器准备播放视频时,把将要播放的视频的名称上传至服务器,服务器查找到与视频名称匹配的配置文件后,将配置文件传给客户端播放器,客户端播放器读取配置文件,并开始播放视频。 After the time [0026] In the embodiment of the present invention, the client player ready to play the video, the name to be played video uploaded to the server, the server finds a match with the video name of the configuration file, the configuration file to the client player , a client player reads the configuration file and start the video.

[0027] 在步骤S13中,客户端在视频播放过程中,根据配置文件中广告物品显示的时间及位置使广告标签随着广告物品位置的变化而移动显示。 [0027] In step S13, the client video playback, according to time and location of the profile item display ads make ads tab varies ad article position moves the display.

[0028] 在本发明实施例中,客户端在视频播放的过程中,当检测到视频播放时间到达某一个广告物品显示的起始时间点时,立即读取配置文件中该时间点广告物品的中心坐标,在播放界面广告物品的中心坐标处显示一个半透明的广告标签,该广告标签可以被点击。 [0028] In the embodiment of the invention, the client during the video playback, video playback time is detected when the arrival of a start time point when an advertisement item display immediately after reading the configuration file at the time point of the advertisement items center coordinates, a translucent display ad tag in the player interface at the center coordinates ad items, the ad tag can be clicked. 若此时接收到用户输入的广告标签点击指令,则跳转至步骤S14。 At this time, when receiving the advertisement tab click command input by the user, the process advances to step S14. 若在该时间点未接收到用户输入的广告标签点击指令,则继续播放视频,当视频播放至下一个时间点时,读取配置文件中下一个时间点广告物品的中心坐标,并将广告标签移动至下一个时间点广告物品的中心坐标处。 If the tag is not received ad click command input by the user at this time point, the video continues to play, when the video playback time to the next point, the configuration file is read next time point of the center coordinates of advertising goods and advertising labels move to the next coordinate of the center point of time of the advertisement item. 若此时接收到用户输入的广告标签点击指令,则跳转至步骤S14,若一直未接收到用户输入的广告标签点击指令,则根据每一个时间点广告物品的中心坐标,相应移动广告标签,将广告标签随着播放时间移动至每一个时间点上广告物品的中心坐标上显不,直至视频播放至广告物品显示的结束时间点时不再显示广告标签。 At this time, when receiving the advertisement tab click command input by the user, the process advances to step S14, if the tag has not received the ad click command input by the user, according to the center coordinate of a point in time of the advertising items, mobile ad tag, the label is no longer displayed ad ad play time label to move with each point of time on the center coordinates advertising article was not until the end time point of the video player to display advertising article.

[0029] 在本发明实施例中,若该视频中有多个广告物品,则按照上述步骤,当检测到视频播放时间到达每一个广告物品显示的起始时间点时开始,均使广告标签随着广告物品位置的变化而移动显示。 [0029] In an embodiment of the present invention, if a plurality of the video advertising items, the steps above, the video playback start time is detected when the arrival time of the start point of each advertisement displayed when the item, so that each tab with advertising changing the position of advertising goods and mobile display.

[0030] 在步骤S14中,客户端当接收到用户输入的广告标签点击指令时,暂停播放视频,并在广告标签旁显示与广告物品对应的广告框。 When [0030] In step S14, when receiving the advertisement client tab click command input by the user to pause the video, and displays the advertisement frame corresponding to the next article advertisement advertising the label.

[0031] 在本发明实施例中,在广告标签显示的过程中,若接收到用户输入的广告标签点击指令,则暂停播放视频,并在广告标签旁显示一个与广告物品对应的广告框,通过读取配置文件,在广告框内显示广告物品名称及广告物品介绍信息,其中,广告物品介绍信息包括但不限于:广告物品图片、广告物品简介等。 [0031] In the embodiment of the present invention, during the advertising label displays, when receiving the advertisement tab click command input by the user, the pause a video, and display the advertisement frame an advertisement corresponding to the article next to the ad tag by reads the configuration file is displayed in the ad box advertising and advertising items item name introductory information, which provides information Advertising items include, but are not limited to: advertising picture items, advertising items such introduction.

[0032] 在步骤S15中,客户端接收到用户输入的广告框点击指令时,根据配置文件中的广告跳转链接调用web浏览器进入指定的广告页面。 When [0032] In the step S15, the client receives the advertisement frame click commands entered by the user, invoke a web browser to access the specified page advertisement according to the advertisement Jump link profile.

[0033] 在本发明实施例中,当在视频播放界面上显示广告框后,若用户对广告物品感兴趣,还可点击广告框,则客户端接收到用户输入的广告框点击指令时,根据配置文件中的广告跳转链接调用系统web浏览器进入指定的广告页面。 When [0033] In an embodiment of the present invention, after the display boxes on the video player interface, if the user is interested in advertising articles, also click advertisement frame, the advertisement frame, the client receives an instruction input by the user clicks, in accordance with Advertising hoplinks call the system configuration file web browser to access the specified ad page. 则用户可在广告页面了解广告物品的详细信息,甚至可以购买广告物品。 The user can learn more about advertising articles in ad pages, and even buy advertising items.

[0034] 在步骤S16中,客户端当接收到用户输入的视频播放指令,继续播放视频; [0034] In step S16, when the client receives the video player instructions input by the user, continue to play the video;

[0035] 在步骤S17中,客户端视频播放至视频结束字幕出现的时间点时,在视频界面显示所有广告物品的广告框。 When [0035] In the step S17, the client video player to the video end point of time captions appear, showing all advertising items advertising frame in the video interface.

[0036] 在本发明实施例中,当视频播放至配置文件中记录的视频结束字幕出现的时间点时,读取配置文件中所有广告物品的广告物品名称及广告物品介绍信息,以此生成所有广告物品的广告框显示于视频界面。 [0036] In an embodiment of the present invention, when playing the video file to the configuration of video recording end time point of the subtitles, the read advertisement information in the configuration file describes the name of the article and advertisement items advertising items all, in order to generate all advertising box advertising items displayed on the video screen. 此时如果接收到用户输入的广告框点击指令,则根据配置文件中的广告跳转链接调用web浏览器进入指定的广告页面。 At this point if the ad received instruction input by a user click on the box, then invoke a web browser to access the specified page advertisement according to the advertisement Jump link profile.

[0037] 在本发明实施例中,通过在客户端播放视频时,调用预先在服务器配置的配置文件,便能在视频播放过程中,根据配置文件中广告物品显示的时间及位置使广告标签随着广告物品位置的变化而移动显示,这样的视频广告投放方式建立了广告内容与视频内容最直接的联系,使得用户在观看视频时能够通过点击广告标签获知感兴趣的广告物品的基本信息,并能通过点击广告框直接进入与广告物品对应的广告界面了解广告物品的详细信息,甚至直接购买广告物品。 [0037] In an embodiment of the present invention, when the client play video call server pre-configured in the configuration file, the video player will be able to process the advertisement label in accordance with the time and location of the item display advertising profile changing advertising items position and movement of the display, such as video ad delivery method to establish the most direct link advertising content and video content, allows users to watch a video ad basic information items of interest by clicking on the ad tag can be known, and You can click on the ads directly into the box detailed information about ad items and advertising items corresponding advertising interface, even buy direct advertising items.

[0038] 实施例二: [0038] Example II:

[0039] 图2为本发明实施例提供的在视频中显示广告的系统的结构示意图,为了便于说明,仅示出了与本发明实施例相关的部份。 [0039] FIG. 2 is a schematic structure of a display advertisement in the video system according to an embodiment of the present invention, for convenience of illustration, only a portion related to the embodiment of the present invention.

[0040] 在本发明实施例中,在视频中显示广告的系统包括服务器及客户端两部分,其中: [0040] In an embodiment of the present invention, in the video display system includes a server and the advertisement client in two parts, wherein:

[0041] 服务器1,用于预先设置配置文件,配置文件包括视频中广告物品显示的时间及位置。 [0041] The server 1, for a preset configuration file, the configuration file including the time and location of the item display video ads.

[0042] 其中,服务器I包括两个单元,分别为: [0042] wherein the server I comprises two units, namely:

[0043] 配置信息接收单元11,用于接收运营人员输入的在观看视频时记录的广告物品配置信息,广告物品配置信息包括但不限于:广告物品名称、广告物品显示的时间、广告物品显示的位置、视频结束字幕出现的时间点及广告跳转链接,所述广告物品显示的时间包括:广告物品显示的起始时间点、结束时间点及时长,广告物品显示的位置包括:从广告物品显示的起始时间点至结束时间点,每个时间点广告物品的中心坐标。 [0043] Configuration information receiving unit 11, for receiving operator inputs the advertisement items recorded while watching the video configuration information, the configuration information of advertisement items including but not limited to: advertising item name, item display time of advertisement, the advertisement item display position, end time, and video ads hoplinks subtitles, the time the advertisement display article comprising: an article display start time point of the advertisement, time, and time length of the end point, the position of the advertisement item display comprising: a display ads from the article the start time point to the end point of time, the center of each time point coordinates ad items.

[0044] 配置文件生成单元12,用于根据接收到的广告物品配置信息生成预置格式的配置文件。 [0044] The profile generating unit 12 for generating configuration information according to a preset configuration file format received advertisement article.

[0045] 客户端2,用于播放视频并在播放视频的过程中投放广告。 [0045] Client 2, for playing video and advertising in the process of playing a video.

[0046] 在本发明实施例中,客户端2包括:配置文件加载单元21、广告标签显示单元22、广告框显示单元23、广告页面跳转单元24、视频续播单元25及字幕广告显示单元26。 [0046] In an embodiment of the present invention, the client 2 comprising: profile loading unit 21, the display unit 22 ad label, advertisement frame display unit 23, unit 24 jumps advertising pages, video and subtitle xubo ad unit 25 display unit 26. 其中: among them:

[0047] 配置文件加载单元21,用于在播放视频前,根据视频名称从服务器加载对应的配置文件。 [0047] Profile loading unit 21, prior to playing a video, load the corresponding profile name from the video server.

[0048] 广告标签显示单元22,用于在视频播放过程中,根据配置文件中广告物品显示的时间及位置使广告标签随着广告物品位置的变化而移动显示。 [0048] Ad tab display unit 22, the video playback for the advertisement based on the time and location of tag item display advertising profile varies the position of the article is moved advertisement display.

[0049] 其中,广告标签显示单元22包括两个子单元,分别为: [0049] wherein, advertising label display units 22 comprises two sub-units, namely:

[0050] 标签初显单元221,用于视频播放过程中,当检测到播放时间到达广告物品显示的起始时间点时,在该时间点广告物品的中心坐标处显示广告标签。 [0050] label previews unit 221 for video playback, the playback time is detected when the arrival start time point of the item display ads, ads displayed at the center coordinates of the label at the time point of the advertisement item.

[0051] 标签移动单元222,用于视频播放至下一个时间点时,广告标签移动至下一个时间点广告物品的中心坐标处,直至视频播放至广告物品显示的结束时间点不再显示广告标签。 [0051] The movement of the tag unit 222, when used in the video player to the next point of time, move to the next tab advertising time point of the center coordinates of advertising goods, up to the end point of the video playback time advertising item display tab is no longer show ads .

[0052] 在本发明实施例中,由于视频包括有一个或多个广告物品,因此可能重复执行标签初显单元221及标签移动单元222的操作,以在多个广告物品上显示广告标签。 [0052] In an embodiment of the present invention, since the video advertisement includes one or more articles, it may repeat the operation unit 221 and the tag label previews the mobile unit 222 to display a plurality of advertisements in the ad tag articles.

[0053] 广告框显示单元23,用于当接收到用户输入的广告标签点击指令时,暂停播放视频,并在广告标签旁显示与广告物品对应的广告框。 [0053] The advertisement frame display means 23 for, when receiving the advertisement tab click command input by the user to pause the video, and displays the advertisement frame corresponding to the next article advertisement advertising the label.

[0054] 广告页面跳转单元24,用于接收到用户输入的广告框点击指令时,根据配置文件中的广告跳转链接调用web浏览器进入指定的广告页面。 When the [0054] jump page ad unit 24, for receiving the advertisement box click commands entered by the user, invoke a web browser to access the specified page advertisement according to the advertisement Jump link profile.

[0055] 视频续播单元25,用于当接收到用户输入的视频播放指令,继续播放视频。 [0055] Video xubo unit 25, when receiving a user input instruction to the video player, the video continues to play.

[0056] 字幕广告显示单元26,用于视频播放至视频结束字幕出现的时间点时,在视频界面显示所有广告物品的广告框。 When [0056] ad caption display unit 26 for playing video to the video end time point of the subtitles, all ads advertisement frame display items in the video interface.

[0057] 在本发明实施例中,通过在客户端播放视频时,调用预先在服务器配置的配置文件,便能在视频播放过程中,根据配置文件中广告物品显示的时间及位置使广告标签随着广告物品位置的变化而移动显示,这样的视频广告投放方式建立了广告内容与视频内容最直接的联系,使得用户在观看视频时能够通过点击广告标签获知感兴趣的广告物品的基本信息,并能通过点击广告框直接进入与广告物品对应的广告界面了解广告物品的详细信息,甚至直接购买广告物品。 [0057] In an embodiment of the present invention, when the client play video call server pre-configured in the configuration file, the video player will be able to process the advertisement label in accordance with the time and location of the item display advertising profile changing advertising items position and movement of the display, such as video ad delivery method to establish the most direct link advertising content and video content, allows users to watch a video ad basic information items of interest by clicking on the ad tag can be known, and You can click on the ads directly into the box detailed information about ad items and advertising items corresponding advertising interface, even buy direct advertising items.

[0058] 本领域普通技术人员可以理解,实现上述实施例方法中的全部或部分步骤是可以通过程序来指令相关的硬件来完成,所述的程序可以在存储于一计算机可读取存储介质中,所述的存储介质,如R0M/RAM、磁盘、光盘等。 [0058] Those of ordinary skill in the art will be appreciated, to achieve the above embodiments of the method that all or part of the steps may be relevant hardware instructed by a program, the program may be stored in a computer readable storage medium. the storage medium, such as a R0M / RAM, magnetic disk, optical disk.

[0059] 以上所述仅为本发明的较佳实施例而已,并不用以限制本发明,凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等,均应包含在本发明的保护范围之内。 [0059] The foregoing is only preferred embodiments of the present invention but are not intended to limit the present invention, any modifications within the spirit and principle of the present invention, equivalent substitutions and improvements should be included in the present within the scope of the invention.

Claims (11)

1.一种在视频中显示广告的方法,其特征在于,所述方法包括: 预先在服务器设置配置文件,所述配置文件包括视频中广告物品显示的时间及位置; 客户端播放视频前,根据视频名称从服务器加载对应的配置文件; 客户端在视频播放过程中,根据所加载的配置文件中广告物品显示的时间及位置使广告标签随着广告物品位置的变化而移动显示; 客户端当接收到用户输入的广告标签点击指令时,暂停播放视频,并在所述广告标签旁显示与广告物品对应的广告框。 A method for displaying advertisements, characterized in that the video, the method comprising: setting in advance in the server configuration file, the configuration file comprises a time and a position of the video item display ads; before play video client, according to loading a configuration corresponding to the name of the video file from a server; client during video playback, according to time and that the label advertisement advertising item display position of the loaded profile varies the position of the article is moved ad display; client when receiving the user input tab ad click command to pause the video, and displays the advertisement frame corresponding to the next article advertising the advertisement label.
2.如权利要求1所述的方法,其特征在于,所述预先在服务器设置配置文件包括: 服务器接收运营人员输入的在观看视频时记录的广告物品配置信息,所述广告物品配置信息包括:广告物品名称、广告物品显示的时间、广告物品显示的位置、视频结束字幕出现的时间点及广告跳转链接,所述广告物品显示的时间包括:广告物品显示的起始时间点、结束时间点及时长,广告物品显示的位置包括:从广告物品显示的起始时间点至结束时间点,每个时间点广告物品的中心坐标; 服务器根据所述广告物品配置信息生成预置格式的配置文件。 2. The method according to claim 1, wherein, in said preset configuration file server comprising: a server receiving advertising items recorded while watching the video configuration information entered by the operator, the advertisement item configuration information comprises: item name ad position, time display advertising articles, advertising items display, video and advertising end time point jump link in the caption appears, the time display advertising articles include: advertising items display the start point of time, an end time point long in time, the position of the advertisement item display comprising: a display start time point from the advertisement to the end time point of the article, the center of each time point coordinate advertising items; server configuration information generation preset configuration file format according to the advertisement items.
3.如权利要求2所述的方法,其特征在于,所述客户端视频播放过程中,根据配置文件中广告物品显示的时间及位置使广告标签随着广告物品位置的变化而移动显示包括: 客户端视频播放过程中,当检测到播放时间到达广告物品显示的起始时间点时,在该时间点广告物品的中心坐标处显示广告标签; 客户端视频播放至下一个时间`点时,所述广告标签移动至下一个时间点广告物品的中心坐标处,直至视频播放至广告物品显示的结束时间点不再显示所述广告标签。 3. The method according to claim 2, wherein said video playback client, based on the time that the advertisement label and the item display position of the advertisement in the advertising profile varies the position of the article is moved display comprising: video playback client, upon detection of the playback time reaches the start time point of the item display ads, ads displayed at the center coordinates of the label at the time point of the advertisement items; client video player to a next time point `, the said advertisement label to move the center of the next time point at coordinates advertising goods, up to the end point of the video playback time is no longer displayed item display advertising the advertisement label.
4.如权利要求1所述的方法,其特征在于,所述客户端当接收到用户输入的广告标签点击指令时,暂停播放视频,并在所述广告标签旁显示与广告物品对应的广告框之后,所述方法还包括: 客户端接收到用户输入的广告框点击指令时,根据配置文件中的广告跳转链接调用web浏览器进入指定的广告页面。 4. The method according to claim 1, wherein, when the client receives the ad click command input by the user tab to pause the video, and display ads advertisement frame corresponding to the article next to the ad tag after that, the method further comprises: the client receives user input box when ad click command, invoke a web browser to access the specified page advertisement according to the advertisement Jump link profile.
5.如权利要求1所述的方法,其特征在于,所述客户端视频播放过程中,根据配置文件中广告物品显示的时间及位置使所述广告标签随着广告物品位置的变化而移动显示之后,所述方法还包括: 客户端视频播放至视频结束字幕出现的时间点时,在视频界面显示所有广告物品的广告框。 5. The method according to claim 1, wherein the client during video playback, the advertisement advertising the label according to the time and location of the item display profile varies the position of the article is moved advertisement display Thereafter, the method further comprising: client video to the video playback end time point of the subtitles, all ads advertisement frame display items in the video interface.
6.如权利要求1至5任一权利要求所述的方法,其特征在于,所述视频包括一个或多个广告物品。 As claimed in any of claims 1 to 5 a method according to claim claim, wherein said one or more advertisements comprising video items.
7.一种在视频中显示广告的系统,其特征在于,所述系统包括: 服务器,用于预先设置配置文件,所述配置文件包括视频中广告物品显示的时间及位置; 客户端,用于播放视频并在播放视频的过程中投放广告;其中,客户端包括: 配置文件加载单元,用于播放视频前,根据视频名称从服务器加载对应的配置文件;广告标签显示单元,用于在视频播放过程中,根据所加载的配置文件中广告物品显示的时间及位置使广告标签随着广告物品位置的变化而移动显示;广告框显示单元,用于当接收到用户输入的广告标签点击指令时,暂停播放视频,并在所述广告标签旁显示与广告物品对应的广告框。 A display system in the video ads, wherein, said system comprising: a server configured to preset configuration file, the configuration file comprises a time and a position of the video item display ads; client for the video and advertising of a video during playback; wherein the client comprises: profile loading unit, for the front video, the corresponding configuration file is loaded from the server according to the video name; ad tag displaying unit for video playback process, according to the time and location of the item display ads loaded configuration file to make changes in the inventory ad article position as the label moves display; advertisement frame display means for, when receiving the advertisement tab click command input by the user, pause the video, and displays the advertisement frame corresponding to the next article advertising the advertisement label.
8.如权利要求7所述的系统,其特征在于,所述服务器包括: 配置信息接收单元,用于接收运营人员输入的在观看视频时记录的广告物品配置信息,所述广告物品配置信息包括:广告物品名称、广告物品显示的时间、广告物品显示的位置、视频结束字幕出现的时间点及广告跳转链接,所述广告物品显示的时间包括:广告物品显示的起始时间点、结束时间点及时长,广告物品显示的位置包括:从广告物品显示的起始时间点至结束时间点,每个时间点广告物品的中心坐标; 配置文件生成单元,用于根据所述广告物品配置信息生成预置格式的配置文件。 8. The system according to claim 7, characterized in that said server comprising: a configuration information reception unit for advertising articles recording operations while watching the video input by receiving configuration information, the configuration information includes advertisement article : item name advertising time, advertising items display time, location advertising items displayed, the end point in the video subtitles and advertising jump link, the advertisement displayed items include: advertising items display starting point time, end time long point in time, the position of the item display advertisement comprising: a display start time point of the article from the advertisement to the end time point of the center coordinates at each time point of the advertisement items; profile generation means for generating configuration information according to the advertisement items preset configuration file format.
9.如权利要求7所述的系统,其特征在于,所述广告标签显示单元包括: 标签初显单元,用于视频播放过程中,当检测到播放时间到达广告物品显示的起始时间点时,在该时间点广告物品的中心坐标处显示广告标签; 标签移动单元,用于视频播放至下一个时间点时,所述广告标签移动至下一个时间点广告物品的中心坐标处, 直至视频播放至广告物品显示的结束时间点不再显示所述广告标签。 9. The system according to claim 7, wherein said advertisement label display unit comprising: a label previews unit for video playback, when the starting time points to the playback time of arrival when the item display ads display advertising label center coordinates at the time point of the advertisement items; tag moving means, when used in the video player to the next point of time, the advertisement label to move the center of the next time point at coordinates advertising items until the video playback to the end point of time the ad is no longer displayed item display the advertisement label.
10.如权利要求7所述的系统,其特征在于,所述客户端还包括: 广告页面跳转单元,用于接收到用户输入的广告框点击指令时,根据配置文件中的广告跳转链接调用web浏览器进入指定的广告页面; 字幕广告显示单元,用于视频播放至视频结束字幕出现的时间点时,在视频界面显示所有广告物品的广告框。 10. The system according to claim 7, wherein the client further comprises: advertising page jumping unit, for receiving the advertisement frame click command input by the user, advertisements hoplinks profile in accordance with invoke a web browser to access the specified ad pages; when subtitle display ad unit for video playback time to the end point of the video subtitles appear, showing all advertising items advertising frame in the video interface.
11.如权利要求7至10任意权利要求所述的系统,其特征在于,所述视频包括一个或多个广告物品。 As claimed in any of claims 7 to 10 The system of claim, wherein said one or more advertisements comprising video items.
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CN107147926B (en) * 2017-05-05 2019-08-06 中广热点云科技有限公司 A kind of method of digital TV direct video inter-cut advertisement
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