CN109587547A - The control method for playing back and device of advertisement - Google Patents
The control method for playing back and device of advertisement Download PDFInfo
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- CN109587547A CN109587547A CN201811648380.4A CN201811648380A CN109587547A CN 109587547 A CN109587547 A CN 109587547A CN 201811648380 A CN201811648380 A CN 201811648380A CN 109587547 A CN109587547 A CN 109587547A
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- Prior art keywords
- picture
- display interface
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- patch
- advertisement
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
This application discloses a kind of control method for playing back of advertisement, applied to terminal, this method comprises: exporting the first picture materials in the first area of display interface, the first patch material is exported in the second area of display interface, wherein, there are incidence relations for the first picture materials and the first patch material；When obtaining the switching command for indicating switching picture materials, according to switching command obtain corresponding second picture material and with the associated second patch material of second picture material；In the first area of display interface switching output second picture material, in second area switching the second patch material of output of display interface.Based on technical solution disclosed in the present application, terminal is during playing advertisement, user can interact with terminal, the advertisement of terminal plays is switched over, this allows users to the playing process for participating in advertisement, be conducive to improve attention of the user in advertisement, can be improved the dispensing effect of advertisement.
Description
Technical field
The application belongs to the control method for playing back and device of advertisement play-back technology field more particularly to a kind of advertisement.
Background technique
It is more and more in the form of terminal dispensing advertisement at present, such as: the advertisement played before playing video, it is temporary in user
Stop the advertisement played when video playing, the advertisement of broadcasting is inserted into video display process.Which but either broadcast in time
The advertisement put, playing process are all unidirectional, it may be assumed that user can only passively watch.
It can be seen that the mode of terminal advertising-playing is excessively single at present, the sense of participation of user is very low, this leads to user's
Attention is difficult to focus in advertisement, and the dispensing effect of advertisement is poor.
Summary of the invention
In view of this, a kind of control method for playing back and device for being designed to provide advertisement of the application, in terminal plays
During advertisement, user can interact with terminal, this allows users to the playing process for participating in advertisement, to improve
Attention of the user in advertisement improves the dispensing effect of advertisement.
To achieve the above object, the application provides the following technical solutions:
The application provides a kind of control method for playing back of advertisement, is applied to terminal, which comprises
The first picture materials are exported in the first area of display interface, export first in the second area of the display interface
Patch material, wherein there are incidence relations with the first patch material for first picture materials；
When obtaining the switching command for indicating switching picture materials, corresponding second picture is obtained according to the switching command
Material and with the associated second patch material of the second picture material；
In the first area of the display interface, switching exports the second picture material, the second of the display interface
Region switching exports the second patch material.
Optionally, on the basis of above-mentioned control method for playing back, further includes:
When obtaining the play instruction of instruction animation effect, animation corresponding with the picture materials currently exported is obtained
Material exports the cartoon material in the first area of the display interface or second area switching.
Optionally, on the basis of above-mentioned control method for playing back, further includes:
Prompt information is exported in the display interface；Wherein, the prompt information includes: the letter for prompting playing animation material
The content description information of breath and the cartoon material.
Optionally, on the basis of above-mentioned control method for playing back, further includes:
After the broadcasting for completing any one patch material, user's interaction page relevant to the patch material is obtained simultaneously
It shows.
Optionally, in above-mentioned control method for playing back, user's interaction page includes at least one problem and corresponding
Multiple options；After showing user's interaction page, further includes:
The selection operation for being directed to the option is received, determines selected option；
Interaction result is generated based on the selected option and is shown.
Optionally, on the basis of above-mentioned control method for playing back, in the first area of display interface output picture element
Material, during the second area of the display interface exports patch material, further includes: in the third area of the display interface
Domain exports multiple material options, wherein each material option is associated with a picture materials.
Optionally, described when the switching for obtaining instruction switching picture materials refers on the basis of above-mentioned control method for playing back
When enabling, according to the switching command obtain corresponding second picture material and with the second picture material associated second
Patch material, comprising:
Detection is directed to the selection operation of the multiple material option；
It determines selected material option, switching command is generated based on the selected material option, the switching refers to
Order includes the mark with the selected associated picture materials of material option；
Corresponding second picture material is obtained according to the mark for the picture materials for including in the switching command；
It obtains and the associated second patch material of the second picture material.
On the other hand, the application also provides a kind of broadcast control device of advertisement, is applied to terminal, the broadcasting control dress
It sets and includes:
First display control unit, for exporting the first picture materials in the first area of display interface, in the display
The second area at interface exports the first patch material, wherein first picture materials and the first patch material have pass
Connection relationship；
First material obtaining unit, when for indicating the switching command of switching picture materials when acquisition, according to the switching
Instruction obtain corresponding second picture material and with the associated second patch material of the second picture material；
Second display control unit, for exporting the second picture element in the switching of the first area of the display interface
Material exports the second patch material in the second area switching of the display interface.
Optionally, on the basis of above-mentioned broadcast control device, further includes:
Second material obtaining unit, for when obtain instruction playing animation material play instruction when, obtain with currently it is defeated
The corresponding cartoon material of picture materials out；
Third display control unit, for described dynamic in the first area of the display interface or second area switching output
Picture element material.
Optionally, on the basis of above-mentioned broadcast control device, further includes:
4th display control unit, for exporting prompt information in the display interface；Wherein, the prompt information packet
It includes: the information of prompt playing animation material and the content description information of the cartoon material.
Optionally, on the basis of above-mentioned broadcast control device, further includes:
User's interaction control unit, for after the broadcasting for completing any one patch material, obtaining and the patch element
The relevant user's interaction page of material is simultaneously shown.
Optionally, in above-mentioned broadcast control device, user's interaction page includes at least one problem and corresponding
Multiple options, user's interaction control unit are also used to, and receive the selection operation for being directed to the option, determine selected choosing
?；Interaction result is generated based on the selected option and is shown.
Optionally, on the basis of above-mentioned broadcast control device, further includes:
5th display control unit shows multiple material options for the third region in the display interface, wherein every
A material option is associated with a picture materials；
Correspondingly, the patch material obtaining unit is specifically used for: detection is grasped for the selection of the multiple material option
Make；It determines selected material option, switching command is generated based on the selected material option, the switching command includes
With the mark of the selected associated picture materials of material option；According to the picture materials for including in the switching command
Mark obtains corresponding second picture material；It obtains and the associated second patch material of the second picture material.
It can be seen that the application's has the beneficial effect that
The control method for playing back of advertisement disclosed in the present application, terminal export the first picture element in the first area of display interface
Material exports the first patch material in the second area of display interface, and when obtaining switching command, terminal is obtained according to switching command
Corresponding second picture material and the second patch material, in the first area of display interface, switching exports second picture material,
Second area switching the second patch material of output of display interface.It can be seen that terminal is during playing advertisement, Yong Huneng
It is enough to be interacted with terminal, the advertisement of terminal plays is switched over, this allows users to the playing process for participating in advertisement, has
Conducive to attention of the user in advertisement is improved, the dispensing effect of advertisement can be improved.In addition, user can be to terminal plays
Advertisement carries out certain selection, this makes the advertisement of terminal plays be more nearly the point of interest of user, is conducive to improve user couple
The likability of the publicized commodity of advertisement further increases the dispensing effect of advertisement.
Detailed description of the invention
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is the application
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.
Fig. 1 is a kind of flow chart of the control method for playing back of advertisement disclosed in the present application；
Fig. 2 is the flow chart of the control method for playing back of another advertisement disclosed in the present application；
Fig. 3 is the flow chart of the control method for playing back of another advertisement disclosed in the present application；
Fig. 4 is the flow chart of the control method for playing back of another advertisement disclosed in the present application；
Fig. 5 is a kind of structural schematic diagram of the broadcast control device of advertisement disclosed in the present application；
Fig. 6 is the structural schematic diagram of the broadcast control device of another advertisement disclosed in the present application；
Fig. 7 is the structural schematic diagram of the broadcast control device of another advertisement disclosed in the present application.
Specific embodiment
The application discloses the control method for playing back and device of a kind of advertisement, during terminal advertising-playing, Yong Huneng
Enough to be interacted with terminal, this allows users to the playing process for participating in advertisement, to improve attention of the user in advertisement
Power improves the dispensing effect of advertisement.
It should be noted that the application discloses the control method for playing back of advertisement, executing subject be can be for playing view
The terminal of frequency, such as: smart television, mobile phone and various types of computers；Its executing subject is also possible to broadcasting video
Terminal provides another terminal of data, such as: set-top box and TV box.
To keep the purposes, technical schemes and advantages of the embodiment of the present application clearer, below in conjunction with the embodiment of the present application
In attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is
Some embodiments of the present application, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art
Every other embodiment obtained without making creative work, shall fall in the protection scope of this application.
Referring to Fig. 1, Fig. 1 is a kind of flow chart of the control method for playing back of advertisement disclosed in the present application.The broadcasting controlling party
Method includes:
Step S101: exporting the first picture materials in the first area of display interface, defeated in the second area of display interface
First patch material out.
Wherein, there are incidence relations for the first picture materials and the first patch material.It is also understood that the first picture materials
With the first patch material for same commodity.
Terminal enters after advertisement plays the period, obtains the first picture materials and the first patch material, the of display interface
One region exports the first picture materials, exports the first patch material in the second area of display interface.
It should be noted that the executing subject in the control method for playing back of advertisement disclosed in the present application is for playing video
Terminal when, the display interface in the application refers to the display interface of the terminal.It is controlled in the broadcasting of advertisement disclosed in the present application
The executing subject of method is that display interface when providing another terminal of data to the terminal for playing video, in the application refers to use
In the display interface for the terminal for playing video.
As an implementation, first area and second area are in left and right distribution in the display interface.For example, will be located at
A region on the left of display interface will be located at a region on the right side of display interface as second area as first area.
For example, a region on the right side of display interface will be located at as first area, a region on the right side of display interface will be located at and made
For second area.
As another embodiment, first area and second area are in distribution up and down in the display interface.For example, by position
A region on the upside of display interface will be located at a region on the downside of display interface as the secondth area as first area
Domain.For example, a region on the downside of display interface will be located at as first area, a region on the upside of display interface will be located at
As second area.
Step S102: when obtaining the switching command for indicating switching picture materials, corresponding the is obtained according to switching command
Two picture materials and with the associated second patch material of second picture material.
During terminal exports the first picture materials and the first patch material, when obtaining switching command, according to this
Switching command obtains corresponding second picture material, and obtains and the associated second patch material of the second picture material.Also
It is to say, there are incidence relations for second picture material and the second patch material.It is also understood that second picture material and the second patch
Piece material is for same commodity.
Step S103: in the first area of display interface switching output second picture material, in the secondth area of display interface
Domain switching the second patch material of output.
Terminal responds switching command and obtains second picture material and the second patch material, stops at the firstth area of display interface
Domain exports the first picture materials, and the second area for stopping at display interface exports the first patch material, the first of display interface
Region exports second picture material, exports the second patch material in the second area of display interface.
It should be noted that terminal exports the first picture materials or second picture material in the first area of display interface
Refer to, terminal shows the first picture materials or second picture material in the first area of display interface.Terminal is in display interface
Second area export the first patch material or the second patch material and refer to that terminal shows first in the second area of display interface
The video flowing of patch material or the second patch material, the audio output apparatus of terminal play the first patch material or the second patch element
The audio of material.
Picture materials in the application are pictures relevant to expanded commodity, can be the advertising map of expanded commodity
Piece is also possible to the brand logo of expanded commodity, and the application is without specifically limiting.Patch material in the application is and quilt
The relevant video of the commodity of popularization, the advertising film of for example, expanded commodity, the application is without specifically limiting.
The control method for playing back of advertisement disclosed in the present application, terminal export the first picture element in the first area of display interface
Material exports the first patch material in the second area of display interface, and when obtaining switching command, terminal is obtained according to switching command
Corresponding second picture material and the second patch material, in the first area of display interface, switching exports second picture material,
Second area switching the second patch material of output of display interface.It can be seen that terminal is during playing advertisement, Yong Huneng
It is enough to be interacted with terminal, the advertisement of terminal plays is switched over, this allows users to the playing process for participating in advertisement, has
Conducive to attention of the user in advertisement is improved, the dispensing effect of advertisement can be improved.In addition, user can be to terminal plays
Advertisement carries out certain selection, this makes the advertisement of terminal plays be more nearly the point of interest of user, is conducive to improve user couple
The likability of the publicized commodity of advertisement further increases the dispensing effect of advertisement.
Optionally, in the control method for playing back of advertisement disclosed in the present application, the first picture materials, second picture material,
First patch material and the second patch material belong to same range of commercial products.
For example, the first picture materials and second picture material are a series of vehicle picture of the automobile with middle different colours,
First patch material is the advertising film of automobile corresponding with the first picture materials, and the second patch material is and second picture material pair
The advertising film for the automobile answered.
For example, the first picture materials and second picture material are the picture with brand but the different beverage of taste, the first patch
Piece material is the advertising film of beverage corresponding with the first picture materials, and the second patch material is drink corresponding with second picture material
The advertising film of material.
Optionally, in the control method for playing back of advertisement disclosed in the present application, the first picture materials, second picture material,
First patch material and the second patch material belong to same commodity.
For example, the first picture materials and second picture material be different components in same automobile (such as headlight, car door, skylight,
Seat and boot) picture or recommended information (such as parameter introduction or advantage introduction), the first patch material be and first
The details video of the corresponding vehicle part of picture materials, the second patch material are vehicle part corresponding with second picture material
Details video.
In the control method for playing back of the application advertisement disclosed above, switching command can generate in several ways.
Such as: user exports switching command using the control equipment of terminal.
By taking terminal is smart television as an example, some key in remote controler is pressed or multiple key combinations are pressed
It is defined as switching command, when user presses in remote controler preconfigured key or key combination, smart television is cut
Change instruction.By taking terminal is the electronic equipment with touch screen such as tablet computer or mobile phone as an example, specific gesture operation is defined
For switching command, when user is when touch screen carries out gesture operation predetermined, electronic equipment obtains switching command.
In implementation, switching command can also be generated using other modes.
Referring to fig. 2, Fig. 2 is the flow chart of the control method for playing back of another advertisement disclosed in the present application.Broadcasting control
Method includes:
Step S201: exporting the first picture materials in the first area of display interface, defeated in the second area of display interface
First patch material out exports multiple material options in the third region of display interface.
Wherein, each material option is associated with a picture materials.Optionally, each material option can embody and its
The proprietary feature of associated picture materials.Export multiple material options in third region, played the role of be: enable a user to
Enough know alternative multiple picture materials and patch material.
Material option in the application is the description information of picture materials associated with it, and specific form can be figure
Piece.Preferably, the size of material option is less than the size of picture materials.
As an implementation, first area and second area are in left and right distribution, third region position in the display interface
In the upside or downside of first area.As another embodiment, first area and second area are in the display interface
Distribution up and down, third region is located at the left or right side of first area.
Step S202: detection is directed to the selection operation of multiple material options.
Step S203: determining selected material option, generates switching command based on selected material option, switching refers to
The mark of the associated picture materials of material option that order includes and is selected.
Step S204: corresponding second picture material is obtained according to the mark for the picture materials for including in switching command.
Above-mentioned step S202 to step S204 is the switching command for obtaining instruction switching picture materials, and is referred to according to switching
Enable the concrete mode for obtaining corresponding second picture material.In implementation, after step S201, it can also be obtained using other modes
It must indicate the switching command of switching picture materials, it is as mentioned in the above to illustrate.
Step S205: it obtains and the associated second patch material of second picture material.
Step S206: in the first area of display interface switching output second picture material, in the secondth area of display interface
Domain switching the second patch material of output.
By taking the advertisement of terminal plays brand automobile as an example.Terminal enters after advertisement plays the period, the of display interface
One region exports the first picture materials, the first patch material is exported in the second area of display interface, in the third of display interface
Region exports multiple material options.Wherein, the first picture materials are the vehicle picture of the brand red car, the first patch material
For the advertising film of the brand red car, material option includes the thumbnail of the multiple color automobiles of the brand, each thumbnail with
The vehicle picture of same color automobile is associated.In advertisement playing process, user chooses one in multiple thumbnails, terminal
Switching command is generated based on selected thumbnail, which includes the mark of the selected associated picture materials of thumbnail
Know, later, the mark for the picture materials that terminal includes according to switching command obtains second picture material, and obtains and the second figure
The associated second patch material of piece material.For example, when user has selected the thumbnail of blue cars, terminal is obtained and the thumbnail
The vehicle picture and advertising film of the associated brand blue cars.The first area that terminal stops at display interface exports the first figure
Piece material, the second area for stopping at display interface export the first patch material, export second in the first area of display interface
Picture materials export the second patch material in the second area of display interface.
The control method for playing back of the application advertisement shown in Fig. 2, terminal export the first figure in the first area of display interface
Piece material exports the first patch material in the second area of display interface, shows multiple materials in the third region of display interface
Option can choose any one in multiple material options when user needs to switch advertisement, and terminal is obtained based on the operation
Second picture material obtains the second patch material based on second picture material, realizes the switching to advertisement, and user can lead to
The component options that multiple material options know alternative multiple picture materials and patch material are crossed, select to play oneself convenient for user
Interested advertisement.
On the basis of the control method for playing back of the advertisement shown in the application Fig. 1 and Fig. 2, can also following steps be set:
When obtaining the play instruction of instruction playing animation material, animation corresponding with the picture materials currently exported is obtained
Material, in the first area of display interface or second area switching output cartoon material.
That is, terminal display interface first area output picture materials, display interface second area it is defeated
Out during patch material, if obtaining the play instruction of instruction playing animation material, terminal is obtained and current output
The corresponding cartoon material of cartoon material, and the first area of display interface switch export the cartoon material, in the process,
Terminal continues to export patch material in the second area of display interface.Alternatively, the second area switching output in display interface should
Cartoon material, in the process, terminal continue to export picture materials in the first area of display interface.
Optionally, picture materials are exported in the first area of display interface, the second area in display area exports patch
During material, prompt information also is exported in display interface.In implementation, it can export and prompt in any position of display interface
Information, including first area and second area.
In one embodiment, which is to prompt the information of playing animation material.
In another embodiment, which includes: to prompt the information and cartoon material of playing animation material
Content description information.That is, terminal exports picture materials, patch material and prompt information in display interface simultaneously.This is mentioned
Show that the effect of information is: first, issue the user with the prompt that can watch cartoon material；Second, further described to user
The content of the cartoon material.
In implementation, cartoon material can be dynamic picture or be small video.
Fig. 3 and Fig. 4 is combined to be illustrated separately below.
Referring to Fig. 3, Fig. 3 is the flow chart of the control method for playing back of another advertisement disclosed in the present application.Broadcasting control
Method includes:
Step S301: exporting the first picture materials in the first area of display interface, defeated in the second area of display interface
First patch material out.
Step S302: it when obtaining the play instruction of instruction animation effect, obtains corresponding with the first picture materials
First cartoon material.
Step S303: in the first area of display interface switching the first cartoon material of output, in the secondth area of display interface
Domain continues to output the first patch material.
Step S304: when obtaining the switching command for indicating switching picture materials, corresponding the is obtained according to switching command
Two picture materials obtain and the associated second patch material of second picture material.
Step S305: in the first area of display interface switching output second picture material, in the secondth area of display interface
Domain switching the second patch material of output.
In another embodiment, step S303 is replaced are as follows: dynamic in the second area switching output first of display interface
Picture element material continues to output the first picture materials in the first area of display interface.
Referring to fig. 4, Fig. 4 is the flow chart of the control method for playing back of another advertisement disclosed in the present application.Broadcasting control
Method includes:
Step S401: exporting the first picture materials in the first area of display interface, defeated in the second area of display interface
First patch material out.
Step S402: when obtaining the switching command for indicating switching picture materials, corresponding the is obtained according to switching command
Two picture materials obtain and the associated second patch material of second picture material.
Step S403: in the first area of display interface switching output second picture material, in the secondth area of display interface
Domain switching the second patch material of output.
Step S404: it when obtaining the play instruction of instruction animation effect, obtains corresponding with second picture material
Second cartoon material.
Step S405: in the first area of display interface switching the second cartoon material of output, in the secondth area of display interface
Domain continues to output the second patch material.
In another embodiment, step S405 is replaced are as follows: dynamic in the second area switching output second of display interface
Picture element material continues to output second picture material in the first area of display interface.
It is illustrated here in conjunction with example:
Terminal play certain shampoo advertisement, wherein the picture materials that the first area of display interface show be one
It opens wooden comb and is stuck in the picture in hair crimping, play the advertising film of the shampoo in the second area of display interface.When user is defeated
When entering play instruction, terminal obtains cartoon material corresponding with the picture materials, and output should in the first area of display interface
Cartoon material, for example, playing the dynamic picture of the comb of wooden comb one on earth.
Terminal is in the advertisement for playing certain cleaning supplies, wherein is in the picture materials that the first area of display interface is shown
The picture of one zebra plays the advertising film of the cleaning supplies in the second area of display interface, in addition, the of display interface
One region also shows prompt information, and an example of the prompt information is " pressing Baima that OK key obtains you immediately ".The prompt
Information contains the information of prompt playing animation material, further comprises the content description information of cartoon material.When user's input is broadcast
When putting instruction, terminal obtains corresponding with picture materials cartoon material, and exports the cartoon material, for example, broadcasting zebra by
Fade to the dynamic picture of Baima.
By taking terminal is smart television as an example, the acknowledgement key in remote controler is pressed and is defined as play instruction, when user presses
When acknowledgement key in lower remote controler, smart television obtains play instruction.There is touch screen by tablet computer or mobile phone etc. of terminal
Electronic equipment for, specific gesture operation is defined as switching command, when user carries out hand predetermined in touch screen
When gesture operates, electronic equipment obtains play instruction.
Control method for playing back based on the application Fig. 3 and advertisement shown in Fig. 4, terminal are defeated in the first area of display interface
Out picture materials, during the second area of display interface exports patch material, when obtaining instruction animation effect
When play instruction, terminal obtains cartoon material corresponding with the picture materials currently exported and in first area or second area
Output, can further increase the interest of advertisement playing process, be conducive to further increase attention of the user in advertisement,
To further increase the dispensing effect of advertisement.
On the basis of the control method for playing back of the application each advertisement disclosed above, can also following steps be set:
After the broadcasting for completing any one patch material, obtains user's interaction page relevant to the patch material and show.
In one embodiment, which is promoted the evaluation page of commodity by patch material.The evaluation page
Evaluation of the bread containing other consumers to the commodity.
In another embodiment, which includes at least one problem and corresponding multiple options.Accordingly
, after display interface shows user's interaction page, further includes: receive the selection behaviour for option in user interface
Make, determines selected option；Interaction result is generated based on selected option and is shown.
That is, on the basis of the control method for playing back of the application each advertisement disclosed above, when terminal is completed
After the broadcasting of any one patch material, terminal obtains user's interaction page relevant to the patch material, user interaction circle
Face includes one or more problems, and is previously provided with multiple options to be selected for each problem.Wherein, user interaction
The problem of interface includes is related to the patch material of terminal plays, that is, related to the commodity in advertisement, can be by the user
Interaction page is considered as a kind of answer page.User carries out answer for the problems in user's interaction page, in the choosing of each problem
It is selected in.Terminal generates interaction as a result, and showing the interaction result for the option that each problem is chosen according to user.
Optionally, in the case where user correctly answers a question, the interaction result include reward get mode.It is optional
, the reward is related to the commodity in advertisement, so that user more understands the commodity, excavates potential client.
The application control method for playing back of advertisement disclosed above, correspondingly, the broadcasting control of advertisement is also disclosed in the application
Device, the description as described in the two can be referred to mutually in specification.
Referring to Fig. 5, Fig. 5 is a kind of structural schematic diagram of the broadcast control device of advertisement disclosed in the present application.The broadcasting control
Device processed includes:
First display control unit 10, for exporting the first picture materials in the first area of display interface, on display circle
The second area in face exports the first patch material.Wherein, there are incidence relations for the first picture materials and the first patch material.
First material obtaining unit 20, for being referred to according to switching when obtaining the switching command for indicating switching picture materials
Enable obtain corresponding second picture material and with the associated second patch material of second picture material.
Second display control unit 30, for switching output second picture material in the first area of display interface, aobvious
Show the second area switching second patch material of output at interface.
Based on the broadcast control device of the application advertisement shown in fig. 5, for terminal during playing advertisement, user can
It is interacted with terminal, the advertisement of terminal plays is switched over, this allows users to the playing process for participating in advertisement, favorably
In improving attention of the user in advertisement, the dispensing effect of advertisement can be improved.In addition, user can be to the wide of terminal plays
It accuses and carries out certain selection, this makes the advertisement of terminal plays be more nearly the point of interest of user, is conducive to improve user to wide
The likability for accusing publicized commodity, further increases the dispensing effect of advertisement.
Optionally, on the basis of the broadcast control device of advertisement shown in Fig. 5, the second material obtaining list is further set
Member 40 and third display control unit 50, as shown in Figure 6.
Wherein,
Second material obtaining unit 40 is used for: when obtaining the play instruction of instruction playing animation material, being obtained and current
The corresponding cartoon material of the picture materials of output.
Third display control unit 50 is used for: in the first area of display interface or second area switching output animation element
Material.
Optionally, the 4th display control unit 60 is further set.4th display control unit 60 is used for: in display interface
Export prompt information.Wherein, prompt information includes: the content description of the information and cartoon material that prompt playing animation material
Information.
Based on the broadcast control device of the application advertisement shown in fig. 6, terminal exports figure in the first area of display interface
Piece material, during the second area of display interface exports patch material, while exporting prompt information, broadcast when obtaining instruction
When putting the play instruction of animation effect, terminal obtains cartoon material corresponding with the picture materials currently exported, and on display circle
The first area in face or second area output, can further increase the interest of advertisement playing process, be conducive to further
Attention of the user in advertisement is improved, to further increase the dispensing effect of advertisement.
Optionally, on the basis of the broadcast control device of the application advertisement disclosed above, user's interaction is further set
Control unit 70, as shown in Figure 7.
User's interaction control unit 70 is used for: after the broadcasting for completing any one patch material, being obtained and patch material
Relevant user's interaction page is simultaneously shown.
Preferably, user's interaction page includes at least one problem and corresponding multiple options.User's interaction control unit
70 are also used to: receiving the selection operation for being directed to option, determine selected option；Interaction result is generated based on selected option
And it is shown.
Optionally, on the basis of each broadcast control device disclosed above, the 5th display control list is further set
Member.
5th display control unit is used for: showing multiple material options in the third region of display interface, wherein Mei Gesu
Material option is associated with a picture materials；
Correspondingly, the first material obtaining unit 20 is specifically used for: detection is directed to the selection operation of multiple material options；It determines
Selected material option generates switching command, the material that switching command includes and is selected based on selected material option
The mark of the associated picture materials of option；Corresponding second picture is obtained according to the mark for the picture materials for including in switching command
Material；It obtains and the associated second patch material of second picture material.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning
Covering non-exclusive inclusion, so that the process, method, article or equipment for including a series of elements not only includes that
A little elements, but also including other elements that are not explicitly listed, or further include for this process, method, article or
The intrinsic element of equipment.In the absence of more restrictions, the element limited by sentence "including a ...", is not arranged
Except there is also other identical elements in the process, method, article or apparatus that includes the element.
Each embodiment in this specification is described in a progressive manner, the highlights of each of the examples are with other
The difference of embodiment, the same or similar parts in each embodiment may refer to each other.For advertisement disclosed in embodiment
Broadcast control device for, since it is corresponding with the control method for playing back of advertisement disclosed in embodiment, so the ratio of description
Relatively simple, reference may be made to the description of the method.
The foregoing description of the disclosed embodiments makes professional and technical personnel in the field can be realized or use the application.
Various modifications to these embodiments will be readily apparent to those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the application.Therefore, the application
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest scope of cause.
Claims (12)
1. a kind of control method for playing back of advertisement is applied to terminal, which is characterized in that the described method includes:
The first picture materials are exported in the first area of display interface, export the first patch in the second area of the display interface
Material, wherein there are incidence relations with the first patch material for first picture materials；
When obtaining the switching command for indicating switching picture materials, corresponding second picture element is obtained according to the switching command
Material and with the associated second patch material of the second picture material；
In the first area of the display interface, switching exports the second picture material, in the second area of the display interface
Switching exports the second patch material.
2. control method for playing back according to claim 1, which is characterized in that further include:
When obtaining the play instruction of instruction playing animation material, animation element corresponding with the picture materials currently exported is obtained
Material exports the cartoon material in the first area of the display interface or second area switching.
3. control method for playing back according to claim 2, which is characterized in that further include:
Prompt information is exported in the display interface；
Wherein, the prompt information includes: the content description letter of the information and the cartoon material that prompt playing animation material
Breath.
4. control method for playing back according to claim 1,2 or 3, which is characterized in that further include:
After the broadcasting for completing any one patch material, obtains user's interaction page relevant to the patch material and open up
Show.
5. control method for playing back according to claim 4, which is characterized in that user's interaction page includes at least one
Problem and corresponding multiple options；
After showing user's interaction page, further includes:
The selection operation for being directed to the option is received, determines selected option；
Interaction result is generated based on the selected option and is shown.
6. control method for playing back according to claim 1, which is characterized in that exported in the first area of the display interface
Picture materials, during the second area of the display interface exports patch material, further includes: in the display interface
Third region exports multiple material options, wherein each material option is associated with a picture materials.
7. control method for playing back according to claim 6, which is characterized in that described when acquisition instruction switches picture materials
When switching command, corresponding second picture material is obtained according to the switching command and is associated with the second picture material
The second patch material, comprising:
Detection is directed to the selection operation of the multiple material option；
It determines selected material option, switching command, the switching command packet is generated based on the selected material option
Include the mark with the selected associated picture materials of material option；
Corresponding second picture material is obtained according to the mark for the picture materials for including in the switching command；
It obtains and the associated second patch material of the second picture material.
8. a kind of broadcast control device of advertisement, it is applied to terminal, which is characterized in that the broadcast control device includes:
First display control unit, for exporting the first picture materials in the first area of display interface, in the display interface
Second area export the first patch material, wherein the presence of first picture materials and the first patch material is associated with
System；
First material obtaining unit, when for indicating the switching command of switching picture materials when acquisition, according to the switching command
Obtain corresponding second picture material and with the associated second patch material of the second picture material；
Second display control unit exports the second picture material for the switching in the first area of the display interface,
The second area switching of the display interface exports the second patch material.
9. broadcast control device according to claim 8, which is characterized in that further include:
Second material obtaining unit, for what is when obtaining the play instruction of instruction playing animation material, obtained and currently export
The corresponding cartoon material of picture materials；
Third display control unit, for exporting the animation element in the first area of the display interface or second area switching
Material.
10. broadcast control device according to claim 9, which is characterized in that further include:
4th display control unit, for exporting prompt information in the display interface；Wherein, the prompt information includes: to mention
Show the information of playing animation material and the content description information of the cartoon material.
11. according to broadcast control device described in claim 8,9 or 10, which is characterized in that further include:
User's interaction control unit, for obtaining and the patch material phase after the broadcasting for completing any one patch material
User's interaction page of pass is simultaneously shown.
12. broadcast control device according to claim 8, which is characterized in that further include:
5th display control unit shows multiple material options for the third region in the display interface, wherein Mei Gesu
Material option is associated with a picture materials；
Correspondingly, the first material obtaining unit is specifically used for: detection is directed to the selection operation of the multiple material option；Really
Surely selected material option generates switching command based on the selected material option, and the switching command includes and institute
State the mark of the selected associated picture materials of material option；According to the mark for the picture materials for including in the switching command
Obtain corresponding second picture material；It obtains and the associated second patch material of the second picture material.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811648380.4A CN109587547B (en) | 2018-12-30 | 2018-12-30 | Advertisement playing control method and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811648380.4A CN109587547B (en) | 2018-12-30 | 2018-12-30 | Advertisement playing control method and device |
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| CN109587547B CN109587547B (en) | 2021-07-23 |
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