CN103399917A - Data file insertion method, device and system - Google Patents

Data file insertion method, device and system Download PDF

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Publication number
CN103399917A
CN103399917A CN2013103298408A CN201310329840A CN103399917A CN 103399917 A CN103399917 A CN 103399917A CN 2013103298408 A CN2013103298408 A CN 2013103298408A CN 201310329840 A CN201310329840 A CN 201310329840A CN 103399917 A CN103399917 A CN 103399917A
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China
Prior art keywords
data file
key word
video
word information
file
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CN103399917B (en
Inventor
李创奇
王川
吴智宁
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Beijing Xiaomi Technology Co Ltd
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Beijing Xiaomi Technology Co Ltd
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Priority to CN201310329840.8A priority Critical patent/CN103399917B/en
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Priority to PCT/CN2014/076107 priority patent/WO2015014137A1/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835—Generation of protective data, e.g. certificates
    • H04N21/8352—Generation of protective data, e.g. certificates involving content or source identification data, e.g. Unique Material Identifier [UMID]

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  • Engineering & Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a data file insertion method, device and system, and belongs to the technical field of networks. The method includes the steps that a content server receives a playing request; keyword information corresponding to a video ID is obtained according to the video ID; a file information request is sent to a data file server; data files corresponding to the keyword information sent by the data file server are received, and the keyword information and the data files are sent to terminal equipment so that according to the keyword information, the terminal equipment can insert the data files corresponding to the keyword information into a video corresponding to the video ID. The data files corresponding to keywords can be inserted into the video according to the keywords in the video, and therefore the video can match the data files automatically and expansibility is strong.

Description

Data file insertion method, device and system
Technical field
The present invention relates to networking technology area, particularly a kind of data file insertion method, device and system.
Background technology
The most important business revenue pattern of internet and mobile Internet is exactly advertisement mode.Also because of in this, the form that represents that many advertisements occurred, the advertisement of net width, text link advertisement, e-mail advertisement, patronage, the advertisement that combines with content, Interstitial Ad, the RichMedia of Rich Media, EDM(Email Direct Marketing are arranged, Email Marketing) deliver directly, targeted ads.
The difference of internet use scene, can select the showing advertisement form that is fit to.At MultiMedia Field, the advertisement scene that industry is used has patronage, Interstitial Ad, RichMedia advertisement etc.Play before these advertisements are divided into video playback and in video playback.Before video playback, first represent the advertisement of a period of time, and then displaying video; Perhaps in the video playback stage casing, suspend, break for commercialsy, and then carry out video playback.
Yet above-mentioned advertising all can impact the continuity of video playback, therefore,, in order to guarantee the continuous broadcast of video, is badly in need of a kind of new advertisement mode to realize advertisement putting.
Summary of the invention
In order to solve the problem of prior art, the embodiment of the present invention provides a kind of data file insertion method, device and system.Described technical scheme is as follows:
First aspect, provide a kind of data file insertion method, and described method comprises:
Content server receives playing request, and described playing request is carried video sequence ID;
Described content server, according to video ID, obtains key word information corresponding to described video ID, and described key word information comprises keyword and described keyword time of occurrence point;
Described content server is to data file server Transmit message information request, and described file information request is carried described key word information, makes described data file server according to described key word information, returns to data file corresponding to described key word information;
Described content server receives data file corresponding to described key word information that described data file server sends, and described key word information and described data file are sent to described terminal device, make described terminal device according to described key word information, the data file that described key word information is corresponding is inserted video corresponding to described video ID.
Better, before content server received playing request, described method also comprised:
Described content server obtains the key word information of the time-based line of at least one video, sets up the video ID of described at least one video and the mapping relations of described key word information.
Better, described content server is after data file server Transmit message information request, and described method also comprises:
Described content server receives file broadcast information corresponding to described key word information that described data file server sends, and the file broadcast information that described key word information is corresponding sends to described terminal device.
Better, described data file is picture, video file, audio file or text.
Second aspect, provide a kind of data file insertion method, and described method comprises:
Data file server receives the file information request that content server sends, and described file information request is carried key word information, and described key word information comprises keyword and described keyword time of occurrence point;
Described data file server, according to described key word information, is determined the data file that described key word information is corresponding, and described file information request is triggered to the playing request of carrying video ID that described content server sends by terminal device;
Described data file server sends data file corresponding to described key word information to described content server, make described content server send data file corresponding to described key word information to terminal device, described terminal device is according to described key word information, and the data file that described key word information is corresponding is inserted video corresponding to described video ID.
Better, after data file server received the file information request of content server transmission, described method also comprised:
Described data file server, according to described key word information, is determined the file broadcast information that described key word information is corresponding, and the file broadcast information that described key word information is corresponding sends to described content server.
Better, before data file server received the file information request of content server transmission, described method also comprised:
Described data file server obtains at least one data file, determines keyword and the file broadcast information of described data file;
Described data file server is set up the mapping relations of the keyword of described at least one data file and described at least one data file.
The third aspect, provide a kind of data file insertion method, and described method comprises:
Terminal device sends playing request to content server, described playing request is carried video ID, make data file server according to key word information corresponding to described video ID, return to data file corresponding to described key word information, described key word information comprises keyword and described keyword time of occurrence point;
When described terminal device received described key word information and described data file, according to described key word information, the data file that described key word information is corresponding was inserted video corresponding to described video ID.
Better, terminal device is after content server sends playing request, and described method also comprises:
Receive file broadcast information corresponding to described key word information, described file broadcast information comprises at least plays frequency and reproduction time interval;
Correspondingly, when described terminal device received described key word information and described data file, according to described key word information, the data file that described key word information is corresponding was inserted video corresponding to described video ID and is comprised:
According to described broadcast frequency and the included keyword time of occurrence point of described key word information, data file that described key word information is corresponding is inserted in described video take described keyword time of occurrence point in the reproduction time interval of reference point.
Better, according to described broadcast frequency and the included keyword time of occurrence point of described key word information, the data file that described key word information is corresponding is inserted the reproduction time interval take described keyword time of occurrence point as reference point in described video and is comprised:
The be inserted into data file corresponding when same keyword time of occurrence point is two when above, determine sequencing according to the described priority attribute that is inserted into data file, the described data file that is inserted into is inserted in described video take described keyword time of occurrence point in the reproduction time interval of reference point according to the sequencing of determining.
Better, before terminal device sent playing request to content server, described method also comprised:
Obtain the broadcast form of dissimilar data file;
Correspondingly, when described terminal device receives described key word information, corresponding data file and described file broadcast information, according to described file broadcast information, after the data file that described key word information is corresponding was inserted video corresponding to described video ID, described method also comprised:
When playing described video, the data file of inserting in described video is play according to the broadcast form of described data file.
Better, when playing described video, the data file of inserting in described video is play and is comprised according to the broadcast form of described data file:
When described data file is picture, in the process of playing described video, described data file is play according to the first broadcast form;
Or, when described data file is video file, in the process of playing described video, described data file is play according to the second broadcast form;
Or, when described data file is audio file, in the process of playing described video, described data file is play according to the 3rd broadcast form;
Or, when described data file is text, in the process of playing described video, described data file is play according to the 4th broadcast form.
Fourth aspect, provide a kind of data file insertion apparatus, and described device comprises:
The playing request receiver module, be used for receiving playing request, and described playing request is carried video sequence ID;
The keyword acquisition module, be used for according to video ID, obtains key word information corresponding to described video ID, and described key word information comprises keyword and described keyword time of occurrence point;
Request sending module, be used for to data file server Transmit message information request, described file information request is carried described key word information, makes described data file server according to described key word information, returns to data file corresponding to described key word information;
The data file receiver module, be used for receiving data file corresponding to described key word information that described data file server sends, and described key word information and described data file are sent to described terminal device, make described terminal device according to described key word information, the data file that described key word information is corresponding is inserted video corresponding to described video ID.
Better, described device also comprises:
Mapping relations are set up module,, for the key word information of the time-based line that obtains at least one video, set up the video ID of described at least one video and the mapping relations of described key word information.
Better, described device also comprises:
The broadcast information receiver module, be used for receiving file broadcast information corresponding to described key word information that described data file server sends, and the file broadcast information that described key word information is corresponding sends to described terminal device.
Better, described data file is picture, video file, audio file or text.
The 5th aspect, provide a kind of data file insertion apparatus, and described device comprises:
The information request receiver module, be used for receiving the file information request that content server sends, and described file information request is carried key word information, and described key word information comprises keyword and described keyword time of occurrence point;
The file determination module, be used for according to described key word information, determines the data file that described key word information is corresponding, and described file information request is triggered to the playing request of carrying video ID that described content server sends by terminal device;
File send module, be used for sending data file corresponding to described key word information to described content server, make described content server send data file corresponding to described key word information to terminal device, described terminal device is according to described key word information, and the data file that described key word information is corresponding is inserted video corresponding to described video ID.
Better, described device also comprises:
The broadcast information determination module, be used for according to described key word information, determine the file broadcast information that described key word information is corresponding, and the file broadcast information that described key word information is corresponding sends to described content server.
Better, described device also comprises:
The data file acquisition module, be used for obtaining at least one data file, determines keyword and the file broadcast information of described data file;
Mapping relations are set up module, for the mapping relations of the keyword of setting up described at least one data file and described at least one data file.
The 6th aspect, provide a kind of data file insertion apparatus, and described device comprises:
The playing request sending module, be used for sending playing request to content server, described playing request is carried video ID, make data file server according to key word information corresponding to described video ID, return to data file corresponding to described key word information, described key word information comprises keyword and described keyword time of occurrence point;
The data file insert module, be used for when described terminal device receives described key word information and described data file, and according to described key word information, the data file that described key word information is corresponding is inserted video corresponding to described video ID.
Better, described device also comprises:
The broadcast information receiver module, be used for receiving file broadcast information corresponding to described key word information, and described file broadcast information comprises at least plays frequency and reproduction time interval;
Correspondingly, described data file insert module comprises:
The data file plug-in unit, be used for according to described broadcast frequency and the included keyword time of occurrence point of described key word information, the data file that described key word information is corresponding is inserted in described video take described keyword time of occurrence point in the reproduction time interval of reference point.
Better, the data file that is inserted into that described data file plug-in unit is used for when same keyword time of occurrence point correspondence is two when above, determine sequencing according to the described priority attribute that is inserted into data file, the described data file that is inserted into is inserted in described video take described keyword time of occurrence point in the reproduction time interval of reference point according to the sequencing of determining.
Better, described device also comprises:
Obtain the broadcast form of dissimilar data file;
Correspondingly, described device also comprises:
The video playback module, be used for when playing described video, and the data file of inserting in described video is play according to the broadcast form of described data file.
Better, described video playback module comprises:
The first broadcast unit, be used in the process of playing described video, described data file being play according to the first broadcast form when described data file is picture;
Or the second broadcast unit, be used in the process of playing described video, described data file being play according to the second broadcast form when described data file is video file;
Or the 3rd broadcast unit, be used in the process of playing described video, described data file being play according to the 3rd broadcast form when described data file is audio file;
Or the 4th broadcast unit, be used in the process of playing described video, described data file being play according to the 4th broadcast form when described data file is text.
The 7th aspect, provide a kind of data file insertion system, and described system comprises: terminal device, content server and data file server,
Described terminal device is used for sending playing request to described content server, and described playing request is carried video ID;
Described content server is used for receiving the playing request from described terminal device, and according to described video ID, obtain key word information corresponding to described video ID, to described data file server Transmit message information request, described file information request is carried described key word information, and described key word information comprises keyword and described keyword time of occurrence point;
Described data file server is used for receiving described file information request, and, according to described key word information, determines the data file that described key word information is corresponding, sends to described content server;
Correspondingly, described content server also is used for receiving data file corresponding to described key word information, and described key word information and described data file are sent to described terminal device;
Described terminal device also is used for receiving described key word information and described data file, and according to described key word information, the data file that described key word information is corresponding is inserted video corresponding to described video ID.
The beneficial effect that the technical scheme that the embodiment of the present invention provides is brought is:
The methods, devices and systems that the embodiment of the present invention provides, can be according to the keyword in video, and the data file that this keyword is corresponding is inserted in this video, has realized being automatically matched data file of this video, and extendability is strong.
Description of drawings
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, in below describing embodiment, the accompanying drawing of required use is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the process flow diagram of a kind of data file insertion method of providing of the embodiment of the present invention;
Fig. 2 is the process flow diagram of a kind of data file insertion method of providing of the embodiment of the present invention;
Fig. 3 is the process flow diagram of a kind of data file insertion method of providing of the embodiment of the present invention;
Fig. 4 is the process flow diagram of a kind of data file insertion method of providing of the embodiment of the present invention;
Fig. 5 is a kind of data file insertion apparatus structural representation that the embodiment of the present invention provides;
Fig. 6 is a kind of data file insertion apparatus structural representation that the embodiment of the present invention provides;
Fig. 7 is a kind of data file insertion apparatus structural representation that the embodiment of the present invention provides;
Fig. 8 is a kind of data file insertion system structural representation that the embodiment of the present invention provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment in the present invention, those of ordinary skills, not making under the creative work prerequisite the every other embodiment that obtains, belong to the scope of protection of the invention.
Fig. 1 is the process flow diagram of a kind of data file insertion method of providing of the embodiment of the present invention.The executive agent of this inventive embodiments is content server, and referring to Fig. 1, described method comprises:
101: content server receives playing request, and this playing request is carried video ID(Identity, sequence number);
102: this content server, according to video ID, obtains key word information corresponding to this video ID, and this key word information comprises keyword and this keyword time of occurrence point;
103: this content server is to data file server Transmit message information request, and this document information request is carried this key word information, makes this data file server according to this key word information, returns to data file corresponding to this key word information;
104: this content server receives data file corresponding to this key word information that this data file server sends, and this key word information and this data file are sent to this terminal device, make this terminal device according to this key word information, the data file that this key word information is corresponding is inserted video corresponding to this video ID.
The method that the embodiment of the present invention provides, by according to video ID, obtain key word information corresponding to this video ID, and receive data file corresponding to this key word information that this data file server sends, make this terminal device according to this key word information, the data file that this key word information is corresponding is inserted video corresponding to this video ID.Adopt technical scheme of the present invention, can be according to the keyword in video, the data file that this keyword is corresponding is inserted in this video, has realized being automatically matched data file of this video, and extendability is strong.
Better, before content server received playing request, the method also comprised:
This content server obtains the key word information of the time-based line of at least one video, sets up the video ID of this at least one video and the mapping relations of this key word information.
Better, this content server is after data file server Transmit message information request, and the method also comprises:
This content server receives file broadcast information corresponding to this key word information that this data file server sends, and the file broadcast information that this key word information is corresponding sends to this terminal device.
Better, this data file is picture, video file, audio file or text.
Above-mentioned all optional technical schemes, can adopt any combination to form optional embodiment of the present invention, and this is no longer going to repeat them.
Fig. 2 is the process flow diagram of a kind of data file insertion method of providing of the embodiment of the present invention.The executive agent of this inventive embodiments is data file server, and referring to Fig. 2, described method comprises:
201: data file server receives the file information request that content server sends, and this document information request is carried key word information, and this key word information comprises keyword and this keyword time of occurrence point;
202: this data file server, according to this key word information, is determined the data file that this key word information is corresponding, and this document information request is triggered to the playing request of carrying video ID that this content server sends by terminal device;
203: this data file server sends data file corresponding to this key word information to this content server, make this content server send data file corresponding to this key word information to terminal device, this terminal device is according to this key word information, and the data file that this key word information is corresponding is inserted video corresponding to this video ID.
The method that the embodiment of the present invention provides, the file information request that sends by receiving content server, according to this key word information, determine the data file that this key word information is corresponding, send data file corresponding to this key word information to this content server, make this terminal device according to this key word information, the data file that this key word information is corresponding is inserted video corresponding to this video ID.Adopt technical scheme of the present invention, can be according to the keyword in video, the data file that this keyword is corresponding is inserted in this video, has realized being automatically matched data file of this video, and extendability is strong.
Better, after data file server received the file information request of content server transmission, the method also comprised:
This data file server, according to this key word information, is determined the file broadcast information that this key word information is corresponding, and the file broadcast information that this key word information is corresponding sends to this content server.
Better, before data file server received the file information request of content server transmission, the method also comprised:
Data file server obtains at least one data file, determines keyword and the file broadcast information of this data file;
This data file server is set up the mapping relations of the keyword of this at least one data file and this at least one data file.
Above-mentioned all optional technical schemes, can adopt any combination to form optional embodiment of the present invention, and this is no longer going to repeat them.
Fig. 3 is the process flow diagram of a kind of data file insertion method of providing of the embodiment of the present invention.The executive agent of this inventive embodiments is terminal device, and referring to Fig. 3, described method comprises:
301: terminal device sends playing request to content server, this playing request is carried video ID, make data file server according to key word information corresponding to this video ID, return to data file corresponding to this key word information, this key word information comprises keyword and this keyword time of occurrence point;
302: when this terminal device received this key word information and this data file, according to this key word information, the data file that this key word information is corresponding was inserted video corresponding to this video ID.
The method that the embodiment of the present invention provides, by to content server, sending playing request, and when receiving this key word information and this data file, according to this key word information, the data file that this key word information is corresponding is inserted video corresponding to this video ID.Adopt technical scheme of the present invention, can be according to the keyword in video, the data file that this keyword is corresponding is inserted in this video, has realized being automatically matched data file of this video, and extendability is strong.
Better, terminal device is after content server sends playing request, and the method also comprises:
Receive file broadcast information corresponding to this key word information, this document broadcast information comprises at least plays frequency and reproduction time interval;
Correspondingly, when this terminal device received this key word information and this data file, according to this key word information, the data file that this key word information is corresponding was inserted video corresponding to this video ID and is comprised:
Play frequency and the included keyword time of occurrence point of this key word information according to this, the data file that this key word information is corresponding is inserted in this video take this keyword time of occurrence point in the reproduction time interval of reference point.
Better, play frequency and the included keyword time of occurrence point of this key word information according to this, the data file that this key word information is corresponding is inserted the reproduction time interval take this keyword time of occurrence point as reference point in this video and is comprised:
The be inserted into data file corresponding when same keyword time of occurrence point is two when above, determine sequencing according to this priority attribute that is inserted into data file, this is inserted into data file according to the sequencing of determining, inserts in this video take this keyword time of occurrence point in the reproduction time interval of reference point.
Better, before terminal device sent playing request to content server, the method also comprised:
Obtain the broadcast form of dissimilar data file;
Correspondingly, when this terminal device receives this key word information, corresponding data file and this document broadcast information, according to this document broadcast information, after the data file that this key word information is corresponding was inserted video corresponding to this video ID, the method also comprised:
When playing this video, the data file of inserting in this video is play according to the broadcast form of this data file.
Better, when playing this video, the data file of inserting in this video is play and is comprised according to the broadcast form of this data file:
When this data file is picture, in the process of playing this video, this data file is play according to the first broadcast form;
Or, when this data file is video file, in the process of playing this video, this data file is play according to the second broadcast form;
Or, when this data file is audio file, in the process of playing this video, this data file is play according to the 3rd broadcast form;
Or, when this data file is text, in the process of playing this video, this data file is play according to the 4th broadcast form.
Above-mentioned all optional technical schemes, can adopt any combination to form optional embodiment of the present invention, and this is no longer going to repeat them.
Fig. 4 is the process flow diagram of a kind of data file insertion method of providing of the embodiment of the present invention.The interaction agent of this inventive embodiments is terminal device, content server and data file server, and referring to Fig. 4, described method comprises:
401: this terminal device sends playing request to this content server, and this playing request is carried video ID;
In the embodiment of the present invention, each video all has the video ID of a correspondence, this playing request can be triggered by the play instruction of this terminal device to video corresponding to this video ID, can also be triggered by the download instruction of this terminal device to this video, and the embodiment of the present invention is not done restriction to this.
Before this step 401, described method also comprises: terminal device obtains the broadcast form of dissimilar data file.
When wherein, this broadcast form refers on this terminal device displaying video to the form that represents of data file.The embodiment of the present invention is applied to data file is inserted under the scene of video, this terminal device obtains the broadcast form of dissimilar data file in advance, so that after data file is inserted video according to the broadcast form of obtaining in advance, the data file of video and insertion is play.Wherein, this data file can be picture, video file, audio file or text, and for dissimilar data file, the broadcast form is also different.Be the data file of picture for type, the broadcast form of its correspondence is the first broadcast form;
Or, be the data file of video file for type, the broadcast form of its correspondence is the second broadcast form;
Or, be the data file of audio file for type, the broadcast form of its correspondence is the 3rd broadcast form;
Or, be the data file of text for type, the broadcast form of its correspondence is the 4th broadcast form.
The broadcast form of the dissimilar data file that table 1 provides for the embodiment of the present invention.When displaying video, can according to the broadcast form in table 1, the data file be represented.
Table 1
Data file class The broadcast form
Picture Single represents, and, in the lower left corner of video data, in the mode of scheming layer, represents
Video file Represented before video starts to play, representing the time is 30s
Audio file Single represents, and represents after video finishes
Text Represent in the video bottom, and represent 5 times
In the embodiment of the present invention, this data file class is not limited to above-mentioned Four types, and this first broadcast form, the second broadcast form, the 3rd broadcast form and the 4th broadcast form are not limited to the form shown in table 1, this data file class can be divided the data file by the technician when developing, this broadcast form can be set by the technician when developing, and by the user, in use changed, the embodiment of the present invention is not all done restriction to this.
Need to prove, this terminal device can be mobile terminal, television terminal, internet terminal or PC(Personal Computer, personal computer) terminal etc.Accordingly, this playing request can also be carried the information such as the address information of this terminal device and terminal type, and the embodiment of the present invention is not done restriction to this.
402: when this content server receives this playing request,, according to this video ID, obtain key word information corresponding to this video ID, this key word information comprises keyword and this keyword time of occurrence point;
Wherein, this content server is used for key word information, the video ID of this at least one video and the mapping relations of this key word information of at least one video of storage.When this content server gets a video, obtain the key word information of the time-based line of this video, and set up the video ID of this video and the mapping relations of this key word information.
Wherein, this key word information comprises the time of occurrence point of at least one keyword of occurring in this video and this at least one keyword.
Correspondingly, obtain the key word information of the time-based line of this video, and set up the video ID of this video and the mapping relations of this key word information comprise: obtain the keyword that each frame of this video occurs, the time of occurrence point of the keyword that the keyword that each frame is occurred and this each frame occur is defined as this key word information, sets up the mapping relations of each key word information of the video ID of this video and this video.
In a video, time point can corresponding one or more keywords, and a keyword also can corresponding one or more time of occurrence points.Video ID and key word information mapping relations table that table 2 provides for the embodiment of the present invention.In video 1, two keywords all occur when time point 5s and 130s, and keyword " Erie " occurred twice, the time of occurrence point is respectively 35s and 130s.
Table 2
Figure BDA00003602259400151
In the embodiment of the present invention, before this step 402, described method also comprises: the key word information of obtaining the time-based line of at least one video; Set up the video ID of this at least one video and the mapping relations of this key word information.Accordingly, this step 402 comprises: this content server travels through the mapping relations of this video ID and this key word information,, according to this video ID, obtains key word information corresponding to this video ID.
403: this content server is to this data file server Transmit message information request, and this document information request is carried this key word information;
Wherein, for each keyword in key word information, all can corresponding one or more data files.After this content server is determined key word information corresponding to this video ID, send this document information request to this data file server, this document information request is carried this key word information, is used for to data file corresponding to this this key word information of data file server acquisition request.
404: when this data file server receives this document information request,, according to this key word information, determine data file and file broadcast information that this key word information is corresponding, this document broadcast information comprises at least plays frequency and reproduction time interval;
Particularly, this data file server is used for storing data files.When this data file server gets a data file, determine the file broadcast information of keyword corresponding to this data file and this data file, this document broadcast information comprises at least plays frequency and reproduction time interval, and sets up the mapping relations of this keyword and this data file and this document broadcast information.With video class seemingly, this data file also has corresponding file ID, therefore, while setting up mapping relations, can set up the mapping relations of this keyword, this document ID and this document broadcast information.
Wherein, this document broadcast information is used for determining when this terminal device is play video corresponding to this video ID, the broadcast frequency of this data file and reproduction time are interval, this broadcast frequency has been determined the broadcasting time of this data file in this video, the time range of this data file insertion video has been determined in this reproduction time interval, when playing this video, the arbitrary time period of this data file in this reproduction time interval plays and gets final product.The arbitrary time period of this reproduction time interval in can this video represents, can also represent with the time interval of keyword time of occurrence point, the embodiment of the present invention is not done restriction to this.
As, the keyword that data file a is corresponding is " beverage ", the reproduction time interval of data file a can be " 2s-80s ", represents that this data file a can insert by the arbitrary time point in the time interval of the 2s-80s of video; The reproduction time interval of data file a can also be " 5s-+10s ", represent this data file a can be in video the front 5s of the time of occurrence point of keyword " beverage " to the arbitrary time point insertion in the time interval of rear 10s.
Need to prove, this data file can be the data file of third party's generation, and corresponding, this data file server be set and be disposed to this document broadcast information can by the third party, and the embodiment of the present invention is not done restriction to this.And for the data file of storage file broadcast information not, the file broadcast information of this data file can adopt default setting.As, the broadcast frequency that is defaulted as this data file is 1 time, the reproduction time interval is the video All Time.
The mapping relations table of the keyword that table 3 provides for the embodiment of the present invention, file ID and file broadcast information.
Table 3
Figure BDA00003602259400171
In the embodiment of the present invention, before this step 404, described method also comprises: this data file server obtains at least one data file, determines keyword and the file broadcast information of this data file; Set up the mapping relations of this at least one data file and keyword.Accordingly, this step 404 comprises: this data file server travels through the mapping relations of this at least one data file and keyword,, according to this key word information, obtain the file broadcast information of data file corresponding to keyword in this key word information and this data file.
405: this data file server sends data file corresponding to this key word information and file broadcast information to this content server;
406: when this content server receives data file corresponding to this key word information and file broadcast information, this key word information and this data file and this document broadcast information are sent to this terminal device;
407: when this terminal device receives this key word information and this data file and this document broadcast information, play frequency and the included keyword time of occurrence point of this key word information according to this, the data file that this key word information is corresponding is inserted in this video take this keyword time of occurrence point in the reproduction time interval of reference point.
Wherein, the video that data file is inserted that the embodiment of the present invention relates to is specifically as follows in the code of this video of code insertion of this data file, can also be for this data file and this video be bound according to the insertion time of determining, make when playing this video,, according to the broadcast form of this data file, this data file is inserted into this video centre plays.Wherein, for video file, video file is inserted in this video and plays, in the follow-up continued broadcasting that finishes playing of this data file, put this video, the embodiment of the present invention is not done restriction to this.
In the embodiment of the present invention, for this data file is inserted in this video, the keyword time of occurrence point that need to comprise according to this key word information and the file broadcast information of this data file, determine that this data file inserts the concrete insertion time point in this video.
Preferably, when this keyword time of occurrence point belonged to this reproduction time interval, the insertion time point that this data file is inserted in this video was defined as keyword time of occurrence point corresponding to this data file.The time point that occurs at this keyword inserts this data file, is convenient to the user content in video and data file are connected, and strengthens the continuity of this video.
Take table 1 and table 2 as example, the keyword that occurs in video 1 comprises " Coca-Cola ", " benz ", " Erie " and " association ", wherein, store data file corresponding to " Coca-Cola ", " benz " and " association " in this data file server, according to the broadcast frequency of keyword " Coca-Cola ", " benz " and " association " correspondence and reproduction time interval can the specified data file the insertion time point.When video 1 is play, preferably at 5s, insert file 1 corresponding to " Coca-Cola ", the broadcast frequency of file 1 is 2 times, the reproduction time interval is 5s-50s, can insert file 1 for the second time when 50s; Preferably insert file 2 corresponding to " association " when 130s, the broadcast frequency of file 2 is 2 times, and the reproduction time interval is the video All Time, can insert file 2 for the second time when 135s; The time of occurrence point of keyword " benz " is 5s, and corresponding broadcast frequency is 1 time, and the reproduction time interval is 120s-300s, can insert file 3 when 120s.
Further, when this keyword time of occurrence point does not belong to this reproduction time interval, choose the arbitrary time point in this reproduction time interval, insert this data file.
Need to prove, at the same time point of video, plural keyword may occur, same keyword also may corresponding plural data file, and when playing this video,, for same time point, can only insert a data file.At this moment, can, according to the priority of the data file of storing in this data file server, determine the data file that this time point should insert.Wherein, the priority of this data file can be definite by the importance of this at least one data file, or by the third party under this at least one data file, by the mode of bidding, determined, the embodiment of the present invention is not done restriction to this.
Accordingly, this step 407 comprises: when determining that the data file that is inserted into corresponding to same time point is two when above, determine this plural sequencing that is inserted into data file according to this priority attribute that is inserted into data file, this plural data file that is inserted into is inserted in this video in the reproduction time interval take this time point as reference point according to the sequencing of determining; Further preferably, the be inserted into data file corresponding when same keyword time of occurrence point is two when above, determine sequencing according to this priority attribute that is inserted into data file, this is inserted into data file according to the sequencing of determining, inserts in this video take this keyword time of occurrence point in the reproduction time interval of reference point.
Need to prove, the priority of this data file can be stored in this data file server, and this plural insertion time point that is inserted into data file can be determined by this data file server.Particularly, this data file server is determined the insertion time point of at least one data file that this key word information is corresponding according to priority, broadcast frequency, reproduction time interval and this keyword time of occurrence point of this data file, and send to this content server, make this content server that the insertion time point of this at least one data file is sent to this terminal device, this terminal device inserts this at least one data file in this video according to the insertion time point of this at least one data file.
In another embodiment that the embodiment of the present invention provides, this plural insertion time point that is inserted into data file can be determined by this terminal device.particularly, the priority of this data file is stored in this data file server, when this data file server sends data file to this content server, the priority of this data file is sent to this content server in the lump, make this content server with this key word information, at least one data file that this key word information is corresponding, the priority of this document broadcast information and this at least one data file sends to this terminal device, by the priority of this terminal device according to this at least one data file, play frequency, the keyword time of occurrence point that reproduction time is interval and this key word information comprises is determined the insertion time point of this at least one data file, according to the insertion time point of determining, this at least one data file is inserted in this video.
as shown in table 1, the keyword that occurs during 130s in video 1 is " association " and " Erie ", suppose that reproduction time interval corresponding to " association " that store in this data file server and " Erie " is keyword time of occurrence point, but the 130s place in video 1 can only insert a data file, at this moment, can be by the priority of this data file server according to data file corresponding to " association " and " Erie ", determine the sequencing of the data file that " association " and " Erie " is corresponding, this sequencing is sent to this content server in the lump, make final this terminal device insert data file corresponding to " association " and " Erie " at the 130s place according to this sequencing.Can also the priority of data file be sent to this content server by this data file server, by this content server, the priority of this data file is sent to this terminal device, this terminal device is according to the priority of data file corresponding to " association " and " Erie ", determine the sequencing of the data file that " association " and " Erie " is corresponding, insert data file corresponding to " association " and " Erie " according to this sequencing at the 130s place.
Further, after this step 407, the method also comprises: when playing this video, the data file of inserting in this video is play according to the broadcast form of this data file.
Particularly, when this data file is picture, in the process of playing this video, this data file is play according to the first broadcast form;
Or, when this data file is video file, in the process of playing this video, this data file is play according to the second broadcast form;
Or, when this data file is audio file, in the process of playing this video, this data file is play according to the 3rd broadcast form;
Or, when this data file is text, in the process of playing this video, this data file is play according to the 4th broadcast form.
In the embodiment of the present invention, this data file can be advertisement, and corresponding, adline can be display advertising, video ads, audio advertisement or text advertisements.In the process of video playback,, according to the keyword that occurs in video, automatically insert advertisement corresponding to keyword, strengthened the continuity of video content, be easy to expansion.
The method that the embodiment of the present invention provides, can be according to the keyword in video, and the data file that this keyword is corresponding is inserted in this video, has realized being automatically matched data file of this video, has strengthened continuity, and extendability is strong.
Fig. 5 is a kind of data file insertion apparatus structural representation that the embodiment of the present invention provides, and referring to Fig. 5, described device comprises:
Playing request receiver module 501, be used for receiving playing request, and this playing request is carried video sequence ID;
Keyword acquisition module 502, be used for according to video ID, obtains key word information corresponding to this video ID, and this key word information comprises keyword and this keyword time of occurrence point;
Request sending module 503, be used for to data file server Transmit message information request, and this document information request is carried this key word information, makes this data file server according to this key word information, returns to data file corresponding to this key word information;
Data file receiver module 504, be used for receiving data file corresponding to this key word information that this data file server sends, and this key word information and this data file are sent to this terminal device, make this terminal device according to this key word information, the data file that this key word information is corresponding is inserted video corresponding to this video ID.
Better, this device also comprises:
Mapping relations are set up module,, for the key word information of the time-based line that obtains at least one video, set up the video ID of this at least one video and the mapping relations of this key word information.
Better, this device also comprises:
The broadcast information receiver module, be used for receiving file broadcast information corresponding to this key word information that this data file server sends, and the file broadcast information that this key word information is corresponding sends to this terminal device.
Better, this data file is picture, video file, audio file or text.
Fig. 6 is a kind of data file insertion apparatus structural representation that the embodiment of the present invention provides, and referring to Fig. 6, described device comprises:
Information request receiver module 601, be used for receiving the file information request that content server sends, and this document information request is carried key word information, and this key word information comprises keyword and this keyword time of occurrence point;
File determination module 602, be used for according to this key word information, determines the data file that this key word information is corresponding, and this document information request is triggered to the playing request of carrying video ID that this content server sends by terminal device;
File send module 603, be used for sending data file corresponding to this key word information to this content server, make this content server send data file corresponding to this key word information to terminal device, this terminal device is according to this key word information, and the data file that this key word information is corresponding is inserted video corresponding to this video ID.
Better, this device also comprises:
The broadcast information determination module, be used for according to this key word information, determine the file broadcast information that this key word information is corresponding, and the file broadcast information that this key word information is corresponding sends to this content server.
Better, this device also comprises:
The data file acquisition module, be used for obtaining at least one data file, determines keyword and the file broadcast information of this data file;
Mapping relations are set up module, for the mapping relations of the keyword of setting up this at least one data file and this at least one data file.
Fig. 7 is a kind of data file insertion apparatus structural representation that the embodiment of the present invention provides, and referring to Fig. 7, described device comprises:
Playing request sending module 701, be used for sending playing request to content server, this playing request is carried video ID, make data file server according to key word information corresponding to this video ID, return to data file corresponding to this key word information, this key word information comprises keyword and this keyword time of occurrence point;
Data file insert module 702, be used for when this terminal device receives this key word information and this data file, and according to this key word information, the data file that this key word information is corresponding is inserted video corresponding to this video ID.
Better, this device also comprises:
The broadcast information receiver module, be used for receiving file broadcast information corresponding to this key word information, and this document broadcast information comprises at least plays frequency and reproduction time interval;
Correspondingly, this data file insert module 702 comprises:
The data file plug-in unit, be used for playing frequency and the included keyword time of occurrence point of this key word information according to this, the data file that this key word information is corresponding is inserted in this video take this keyword time of occurrence point in the reproduction time interval of reference point.
Better, the data file that is inserted into that this data file plug-in unit is used for when same keyword time of occurrence point correspondence is two when above, determine sequencing according to this priority attribute that is inserted into data file, this is inserted into data file according to the sequencing of determining, inserts in this video take this keyword time of occurrence point in the reproduction time interval of reference point.
Better, this device also comprises:
Obtain the broadcast form of dissimilar data file;
Correspondingly, this device also comprises:
The video playback module, be used for when playing this video, and the data file of inserting in this video is play according to the broadcast form of this data file.
Better, this video playback module comprises:
The first broadcast unit, be used in the process of playing this video, this data file being play according to the first broadcast form when this data file is picture;
Or the second broadcast unit, be used in the process of playing this video, this data file being play according to the second broadcast form when this data file is video file;
Or the 3rd broadcast unit, be used in the process of playing this video, this data file being play according to the 3rd broadcast form when this data file is audio file;
Or the 4th broadcast unit, be used in the process of playing this video, this data file being play according to the 4th broadcast form when this data file is text.
Need to prove: the device that the data file that above-described embodiment provides is inserted is when data file is inserted, only the division with above-mentioned each functional module is illustrated, in practical application, can above-mentioned functions be distributed by different functional modules, completed as required, the inner structure of the equipment of being about to is divided into different functional modules, to complete all or part of function described above.In addition, the embodiment of the method that the device that the data file that above-described embodiment provides is inserted and data file are inserted belongs to same design, and its specific implementation process sees embodiment of the method for details, repeats no more here.
Fig. 8 is a kind of data file insertion system structural representation that the embodiment of the present invention provides, and referring to Fig. 8, described system comprises: terminal device, content server and data file server,
Described terminal device is used for sending playing request to described content server, and described playing request is carried video ID;
Described content server is used for receiving the playing request from described terminal device, and according to described video ID, obtain key word information corresponding to described video ID, to described data file server Transmit message information request, described file information request is carried described key word information, and described key word information comprises keyword and described keyword time of occurrence point;
Described data file server is used for receiving described file information request, and, according to described key word information, determines the data file that described key word information is corresponding, sends to described content server;
Correspondingly, described content server also is used for receiving data file corresponding to described key word information, and described key word information and described data file are sent to described terminal device;
Described terminal device also is used for receiving described key word information and described data file, and according to described key word information, the data file that described key word information is corresponding is inserted video corresponding to described video ID.
Wherein, described terminal device is used for carrying out data file insertion method shown in Figure 3, and described content server is used for carrying out data file insertion method shown in Figure 1, and described data file server is used for carrying out data file insertion method shown in Figure 2.
One of ordinary skill in the art will appreciate that all or part of step that realizes above-described embodiment can complete by hardware, also can come the relevant hardware of instruction to complete by program, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium of mentioning can be ROM (read-only memory), disk or CD etc.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.

Claims (25)

1. a data file insertion method, is characterized in that, described method comprises:
Content server receives playing request, and described playing request is carried video sequence ID;
Described content server, according to video ID, obtains key word information corresponding to described video ID, and described key word information comprises keyword and described keyword time of occurrence point;
Described content server is to data file server Transmit message information request, and described file information request is carried described key word information, makes described data file server according to described key word information, returns to data file corresponding to described key word information;
Described content server receives data file corresponding to described key word information that described data file server sends, and described key word information and described data file are sent to described terminal device, make described terminal device according to described key word information, the data file that described key word information is corresponding is inserted video corresponding to described video ID.
2. method according to claim 1, is characterized in that, before content server received playing request, described method also comprised:
Described content server obtains the key word information of the time-based line of at least one video, sets up the video ID of described at least one video and the mapping relations of described key word information.
3. method according to claim 1 and 2, is characterized in that, described content server is after data file server Transmit message information request, and described method also comprises:
Described content server receives file broadcast information corresponding to described key word information that described data file server sends, and the file broadcast information that described key word information is corresponding sends to described terminal device.
4. method according to claim 1 and 2, is characterized in that, described data file is picture, video file, audio file or text.
5. a data file insertion method, is characterized in that, described method comprises:
Data file server receives the file information request that content server sends, and described file information request is carried key word information, and described key word information comprises keyword and described keyword time of occurrence point;
Described data file server, according to described key word information, is determined the data file that described key word information is corresponding, and described file information request is triggered to the playing request of carrying video ID that described content server sends by terminal device;
Described data file server sends data file corresponding to described key word information to described content server, make described content server send data file corresponding to described key word information to terminal device, described terminal device is according to described key word information, and the data file that described key word information is corresponding is inserted video corresponding to described video ID.
6. method according to claim 5, is characterized in that, after data file server received the file information request of content server transmission, described method also comprised:
Described data file server, according to described key word information, is determined the file broadcast information that described key word information is corresponding, and the file broadcast information that described key word information is corresponding sends to described content server.
7. method according to claim 5, is characterized in that, before data file server received the file information request of content server transmission, described method also comprised:
Described data file server obtains at least one data file, determines keyword and the file broadcast information of described data file;
Described data file server is set up the mapping relations of the keyword of described at least one data file and described at least one data file.
8. a data file insertion method, is characterized in that, described method comprises:
Terminal device sends playing request to content server, described playing request is carried video ID, make data file server according to key word information corresponding to described video ID, return to data file corresponding to described key word information, described key word information comprises keyword and described keyword time of occurrence point;
When described terminal device received described key word information and described data file, according to described key word information, the data file that described key word information is corresponding was inserted video corresponding to described video ID.
9. method according to claim 8, is characterized in that, terminal device is after content server sends playing request, and described method also comprises:
Receive file broadcast information corresponding to described key word information, described file broadcast information comprises at least plays frequency and reproduction time interval;
Correspondingly, when described terminal device received described key word information and described data file, according to described key word information, the data file that described key word information is corresponding was inserted video corresponding to described video ID and is comprised:
According to described broadcast frequency and the included keyword time of occurrence point of described key word information, data file that described key word information is corresponding is inserted in described video take described keyword time of occurrence point in the reproduction time interval of reference point.
10. method according to claim 8, it is characterized in that, according to described broadcast frequency and the included keyword time of occurrence point of described key word information, the data file that described key word information is corresponding is inserted the reproduction time interval take described keyword time of occurrence point as reference point in described video and is comprised:
The be inserted into data file corresponding when same keyword time of occurrence point is two when above, determine sequencing according to the described priority attribute that is inserted into data file, the described data file that is inserted into is inserted in described video take described keyword time of occurrence point in the reproduction time interval of reference point according to the sequencing of determining.
11. method according to claim 8, is characterized in that, before terminal device sent playing request to content server, described method also comprised:
Obtain the broadcast form of dissimilar data file;
Correspondingly, when described terminal device receives described key word information, corresponding data file and described file broadcast information, according to described file broadcast information, after the data file that described key word information is corresponding was inserted video corresponding to described video ID, described method also comprised:
When playing described video, the data file of inserting in described video is play according to the broadcast form of described data file.
12. method according to claim 11, is characterized in that, when playing described video, the data file of inserting in described video play and comprised according to the broadcast form of described data file:
When described data file is picture, in the process of playing described video, described data file is play according to the first broadcast form;
Or, when described data file is video file, in the process of playing described video, described data file is play according to the second broadcast form;
Or, when described data file is audio file, in the process of playing described video, described data file is play according to the 3rd broadcast form;
Or, when described data file is text, in the process of playing described video, described data file is play according to the 4th broadcast form.
13. a data file insertion apparatus, is characterized in that, described device comprises:
The playing request receiver module, be used for receiving playing request, and described playing request is carried video sequence ID;
The keyword acquisition module, be used for according to video ID, obtains key word information corresponding to described video ID, and described key word information comprises keyword and described keyword time of occurrence point;
Request sending module, be used for to data file server Transmit message information request, described file information request is carried described key word information, makes described data file server according to described key word information, returns to data file corresponding to described key word information;
The data file receiver module, be used for receiving data file corresponding to described key word information that described data file server sends, and described key word information and described data file are sent to described terminal device, make described terminal device according to described key word information, the data file that described key word information is corresponding is inserted video corresponding to described video ID.
14. device according to claim 13, is characterized in that, described device also comprises:
Mapping relations are set up module,, for the key word information of the time-based line that obtains at least one video, set up the video ID of described at least one video and the mapping relations of described key word information.
15. according to claim 13 or 14 described devices, is characterized in that, described device also comprises:
The broadcast information receiver module, be used for receiving file broadcast information corresponding to described key word information that described data file server sends, and the file broadcast information that described key word information is corresponding sends to described terminal device.
16. according to claim 13 or 14 described devices, is characterized in that, described data file is picture, video file, audio file or text.
17. a data file insertion apparatus, is characterized in that, described device comprises:
The information request receiver module, be used for receiving the file information request that content server sends, and described file information request is carried key word information, and described key word information comprises keyword and described keyword time of occurrence point;
The file determination module, be used for according to described key word information, determines the data file that described key word information is corresponding, and described file information request is triggered to the playing request of carrying video ID that described content server sends by terminal device;
File send module, be used for sending data file corresponding to described key word information to described content server, make described content server send data file corresponding to described key word information to terminal device, described terminal device is according to described key word information, and the data file that described key word information is corresponding is inserted video corresponding to described video ID.
18. device according to claim 17, is characterized in that, described device also comprises:
The broadcast information determination module, be used for according to described key word information, determine the file broadcast information that described key word information is corresponding, and the file broadcast information that described key word information is corresponding sends to described content server.
19. device according to claim 17, is characterized in that, described device also comprises:
The data file acquisition module, be used for obtaining at least one data file, determines keyword and the file broadcast information of described data file;
Mapping relations are set up module, for the mapping relations of the keyword of setting up described at least one data file and described at least one data file.
20. a data file insertion apparatus, is characterized in that, described device comprises:
The playing request sending module, be used for sending playing request to content server, described playing request is carried video ID, make data file server according to key word information corresponding to described video ID, return to data file corresponding to described key word information, described key word information comprises keyword and described keyword time of occurrence point;
The data file insert module, be used for when described terminal device receives described key word information and described data file, and according to described key word information, the data file that described key word information is corresponding is inserted video corresponding to described video ID.
21. device according to claim 20, is characterized in that, described device also comprises:
The broadcast information receiver module, be used for receiving file broadcast information corresponding to described key word information, and described file broadcast information comprises at least plays frequency and reproduction time interval;
Correspondingly, described data file insert module comprises:
The data file plug-in unit, be used for according to described broadcast frequency and the included keyword time of occurrence point of described key word information, the data file that described key word information is corresponding is inserted in described video take described keyword time of occurrence point in the reproduction time interval of reference point.
22. device according to claim 20, it is characterized in that, the data file that is inserted into that described data file plug-in unit is used for when same keyword time of occurrence point correspondence is two when above, determine sequencing according to the described priority attribute that is inserted into data file, the described data file that is inserted into is inserted in described video take described keyword time of occurrence point in the reproduction time interval of reference point according to the sequencing of determining.
23. device according to claim 20, is characterized in that, described device also comprises:
Obtain the broadcast form of dissimilar data file;
Correspondingly, described device also comprises:
The video playback module, be used for when playing described video, and the data file of inserting in described video is play according to the broadcast form of described data file.
24. device according to claim 23, is characterized in that, described video playback module comprises:
The first broadcast unit, be used in the process of playing described video, described data file being play according to the first broadcast form when described data file is picture;
Or the second broadcast unit, be used in the process of playing described video, described data file being play according to the second broadcast form when described data file is video file;
Or the 3rd broadcast unit, be used in the process of playing described video, described data file being play according to the 3rd broadcast form when described data file is audio file;
Or the 4th broadcast unit, be used in the process of playing described video, described data file being play according to the 4th broadcast form when described data file is text.
25. a data file insertion system, is characterized in that, described system comprises: terminal device, content server and data file server,
Described terminal device is used for sending playing request to described content server, and described playing request is carried video ID;
Described content server is used for receiving the playing request from described terminal device, and according to described video ID, obtain key word information corresponding to described video ID, to described data file server Transmit message information request, described file information request is carried described key word information, and described key word information comprises keyword and described keyword time of occurrence point;
Described data file server is used for receiving described file information request, and, according to described key word information, determines the data file that described key word information is corresponding, sends to described content server;
Correspondingly, described content server also is used for receiving data file corresponding to described key word information, and described key word information and described data file are sent to described terminal device;
Described terminal device also is used for receiving described key word information and described data file, and according to described key word information, the data file that described key word information is corresponding is inserted video corresponding to described video ID.
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