CN105323642A - Advertisement playing method, device and system - Google Patents
Advertisement playing method, device and system Download PDFInfo
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- CN105323642A CN105323642A CN201410370162.4A CN201410370162A CN105323642A CN 105323642 A CN105323642 A CN 105323642A CN 201410370162 A CN201410370162 A CN 201410370162A CN 105323642 A CN105323642 A CN 105323642A
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Abstract
The invention is applicable to the technical field of multimedia information playing, and provides an advertisement playing method, device and system. The advertisement campaign and the advertisement material of an advertisement are respectively provided with corresponding display hierarchy and priority. The method comprises the steps that a client receives an input advertisement playing instruction; the client determines the advertisement campaign to be played according to the advertisement playing instruction, the display hierarchy and the priority of the advertisement campaign and an advertisement campaign playing record table; the client determines the advertisement material to be played according to the advertisement playing instruction, the display hierarchy and the priority of the advertisement material which matches the advertisement campaign to be played, and an advertisement material playing record table; the client plays the advertisement campaign to be played and the advertisement material to be played according to the advertisement playing instruction, and at the same time updates the advertisement campaign playing record table and the advertisement material playing record table. According to the invention, each advertisement material can be equally shown to a user, and the advertisement exposure requirement of each advertiser is met.
Description
Technical field
The invention belongs to multimedia messages play-back technology field, particularly relate to method, Apparatus and system that a kind of advertisement is play.
Background technology
At present, the video aggregation application app of intelligent television is the same with web page displaying video, adds the advertising display of oneself.But video aggregation application app can only carry out order according to the advertisement of service end configuration to be shown or plays some advertisement separately, if needed on the adline of some complexity, the displaying of some advertisement of customization of following one's inclinations just seems unable to do what one wishes.
Summary of the invention
Embodiments provide method, Apparatus and system that a kind of advertisement is play, be intended to solve the client that provides of prior art, such as intelligent television, can not customized advertising, even can only the problem of played in order or broadcast advertisement separately.
On the one hand, provide a kind of method that advertisement is play, each advertisement comprises advertisement position, advertising campaign and at least one advertisement material, and the advertising campaign of advertisement and advertisement material are respectively arranged with corresponding display level and priority, and described method comprises:
Client receives the advertisement play instruction of input;
Client is play record sheet according to the display level of described advertisement play instruction, advertising campaign, priority and advertising campaign and is determined advertising campaign to be played;
Client is play record sheet according to described advertisement play instruction, the display level of advertisement material of mating with advertising campaign to be played, priority and advertisement material and is determined advertisement material to be played;
Client plays described advertising campaign to be played and described advertisement material to be played according to described advertisement play instruction;
Client upgrades described advertising campaign broadcasting record sheet and described advertisement material broadcasting record sheet respectively according to the mark of the mark of described advertisement material to be played and described advertisement material to be played.
Further, described client is play record sheet according to the display level of described advertisement play instruction, advertising campaign, priority and advertising campaign and is determined that advertising campaign to be played comprises:
Client judges the display mode of advertising campaign according to described advertisement play instruction;
If described display mode is exclusive display, then client terminal playing display level is the advertising campaign of exclusive type, determines the mark being designated the advertising campaign of described exclusive type of advertising campaign to be played;
If described display mode is standard display, then client plays record sheet the mark of searching last advertising campaign of playing from described advertising campaign, if found, then client determines the mark of advertising campaign to be played according to the mark of advertising campaign that the rank of the priority of described advertising campaign and described last time are play, if do not found, then client determines the mark of advertising campaign to be played according to the rank of the priority of described advertising campaign.
Further, described client is play record sheet according to described advertisement play instruction, the display level of advertisement material of mating with advertising campaign to be played, priority and advertisement material and is determined that advertisement material to be played comprises:
Client judges the display mode of advertisement material according to described advertisement play instruction;
If described display mode is lantern slide display, then client ring-type plays each lantern slide display type advertisement material mated with advertising campaign to be played;
If described display mode is standard display, then client plays record sheet the mark of searching the last advertisement material play from described advertisement material, if found, then client determines the mark of advertisement material to be played according to the mark of advertisement material that the rank of the priority of described advertisement material and described last time are play, if do not found, then client determines the mark of advertisement material to be played according to the rank of the priority of described advertisement material.
Further, also comprised receive the advertisement play instruction of input in described client before:
Client is from server downloads ad to this locality;
Client is according to display level, the priority generating advertisement attribute configuration table of the display level of advertising campaign, priority and advertisement material.
Further, client obtains display level, the priority of the display level of advertising campaign, priority and advertisement material from described advertisement attributes allocation list.
On the other hand, provide the device that a kind of advertisement is play, each advertisement comprises advertisement position, advertising campaign and at least one advertisement material, and the advertising campaign of advertisement and advertisement material are respectively arranged with corresponding display level and priority, and described device comprises:
Play instruction receiving element, for receiving the advertisement play instruction of input;
Advertising campaign determining unit, plays record sheet for the display level according to described advertisement play instruction, advertising campaign, priority and advertising campaign and determines advertising campaign to be played;
Advertisement material determining unit, determines advertisement material to be played for playing record sheet according to described advertisement play instruction, the display level of advertisement material of mating with advertising campaign to be played, priority and advertisement material;
Advertisement playing unit, for playing described advertising campaign to be played and described advertisement material to be played according to described advertisement play instruction;
Record sheet updating block, plays record sheet and described advertisement material broadcasting record sheet for upgrading described advertising campaign respectively according to the mark of described advertisement material to be played and the mark of described advertisement material to be played.
Further, described advertising campaign determining unit comprises:
Advertising campaign display mode judge module, for judging the display mode of advertising campaign according to described advertisement play instruction;
First advertising campaign determination module, if be exclusive display for described display mode, then client terminal playing display level is the advertising campaign of exclusive type, determines the mark being designated the advertising campaign of described exclusive type of advertising campaign to be played;
Second advertising campaign determination module, if be standard display for described display mode, then client plays record sheet the mark of searching last advertising campaign of playing from described advertising campaign, if found, then client determines the mark of advertising campaign to be played according to the mark of advertising campaign that the rank of the priority of described advertising campaign and described last time are play, if do not found, then client determines the mark of advertising campaign to be played according to the rank of the priority of described advertising campaign.
Further, described advertisement material determining unit comprises:
Advertisement material display mode judge module, for judging the display mode of advertisement material according to described advertisement play instruction;
First advertisement material determination module, if be lantern slide display for described display mode, then client ring-type plays each lantern slide display type advertisement material mated with advertising campaign to be played;
Second advertisement material determination module, if be standard display for described display mode, then client plays record sheet the mark of searching the last advertisement material play from described advertisement material, if found, then client determines the mark of advertisement material to be played according to the mark of advertisement material that the rank of the priority of described advertisement material and described last time are play, if do not found, then client determines the mark of advertisement material to be played according to the rank of the priority of described advertisement material.
Further, described device also comprises:
Advertisement download unit, for from server downloads ad to this locality;
Attribute configuration table generation unit, for display level, the priority generating advertisement attribute configuration table of the display level according to advertising campaign, priority and advertisement material.
Further, described advertising campaign determining unit and described advertisement material determining unit obtain display level, the priority of the display level of advertising campaign, priority and advertisement material from described advertisement attributes allocation list.
Again on the one hand, the system that a kind of advertisement is play is provided, described system comprises client and server, and described server is that the advertising campaign of advertisement and advertisement material arrange corresponding display level and priority respectively, and described client comprises the device that advertisement as above is play.
In the embodiment of the present invention, server is according to the requirement degree of depth configures ad campaigns of advertiser and the display level of advertisement material and priority, after client downloads advertisement to this locality, advertising campaign to be played and advertisement material is determined according to the advertisement play instruction of user's input, advertising campaign and the broadcasting record sheet of advertisement material and the display level of advertising campaign and advertisement material and priority, play advertising campaign to be played and advertisement material, and according to advertising campaign to be played and the identification renewal advertising campaign of advertisement material and the broadcasting record sheet of advertisement material.Final each advertisement material has an opportunity to show user, and is average, greatly meets the advertisement exposure requirement of each advertiser.
Accompanying drawing explanation
Fig. 1 is the realization flow figure of the method for the advertisement broadcasting that the embodiment of the present invention one provides;
Fig. 2 is the realization flow figure of the determination advertising campaign to be played that the embodiment of the present invention one provides;
Fig. 3 is the realization flow figure of the determination advertisement material to be played that the embodiment of the present invention one provides;
Fig. 4 is the structured flowchart of the device of the advertisement broadcasting that the embodiment of the present invention two provides.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearly understand, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
In embodiments of the present invention, server is according to the requirement degree of depth configures ad campaigns of advertiser and the display level of advertisement material and priority, after client downloads advertisement to this locality, advertising campaign to be played and advertisement material is determined according to the advertisement play instruction of user's input, advertising campaign and the broadcasting record sheet of advertisement material and the display level of advertising campaign and advertisement material and priority, play advertising campaign to be played and advertisement material, and according to advertising campaign to be played and the identification renewal advertising campaign of advertisement material and the broadcasting record sheet of advertisement material.
Below in conjunction with specific embodiment, realization of the present invention is described in detail:
Embodiment one
The realization flow of the method that the advertisement that Fig. 1 shows the embodiment of the present invention one to be provided is play, details are as follows:
In step S101, client receives the advertisement play instruction of input.
In embodiments of the present invention, after from server downloads ad to client, client can play corresponding advertisement according to the advertisement play instruction received.
Concrete, advertisement play instruction comprises the display level of advertising campaign to be played and the display level of advertisement material to be played.
Wherein, before execution step S101, client is from server downloads ad to this locality, and each advertisement comprises an advertisement position, an advertising campaign and at least one advertisement material, and server is that the advertising campaign of advertisement and advertisement material are respectively arranged with corresponding display level and priority.
Concrete, according to the requirement of advertiser, degree of depth configuration is carried out to each advertisement by server, after degree of depth configuration is carried out to advertisement, the each advertisement stored in server includes three part basic elements, as shown in table 1, this three part is an advertisement position, an advertising campaign and at least one advertisement material respectively.
Table 1
Wherein, in the attribute of advertising campaign, comprise the display level of advertising campaign, described display layer level is divided into two classes, exclusive type and standard type.According to the display level of advertising campaign, advertisement is divided into two classes, a class is exclusive type advertisement, and another kind of is standard type advertisement.
Concrete, exclusive type advertisement represents that a certain moment can only show this exclusive type advertisement, and can not show other advertisement.Standard type advertisement then arranges several priority, and in the present embodiment, standard type advertisement comprises five priority, and the rank of priority is followed successively by 01,02,03,04,05 from high to low.
Wherein, in advertisement, the rank being set to the priority of the advertisement of exclusive type is the highest, generally can only arrange one, the broadcasting stage of specifying, if the advertisement of specifying is set to exclusive type, then, only plays this advertisement of specifying in this broadcasting stage.Be set to the advertisement of standard type, if in the broadcasting stage of specifying not exclusive type advertisement, then can according to the order from high to low of the rank of the priority of advertising campaign, play each advertising campaign successively, the highest-ranking advertising campaign of first time broadcasting priority, the rank of second time broadcasting priority is only second to the advertising campaign of highest level, the like.
Wherein, in the attribute of advertisement material, comprise the display level of advertisement material, described display layer level is divided into two classes, lantern slide display type and standard type.According to the display level of advertisement material, advertisement material is divided into two classes, a class is lantern slide display type advertisement material, and another kind of is standard type advertisement material.
Concrete, be set to the advertisement material of lantern slide display type, when playing, client ring-type plays all lantern slide display type advertisement materials in advertising campaign to be played at every turn, first the advertisement material given tacit consent in Play System for the first time.Standard type advertisement material comprises five priority, and the rank of priority is followed successively by 01,02,03,04,05 from high to low.Be set to the advertisement material of standard type, can play according to the rank of priority, the highest-ranking advertisement material of first time broadcasting priority, the rank of second time broadcasting priority is only second to the advertising campaign of highest level, the like.
Concrete, client adopts the method for pre-download, from server downloads ad to this locality.
Preferably, client is when running first, and send and obtain advertisement instruction to server, this instruction comprises the characteristic value such as resolution, IP address of client, server, according to these characteristic values, obtains the advertisement of mating with these characteristic values from server and is downloaded to client.Wherein, the advertisement of mating with these characteristic values is all advertisements that can show in client.In addition, be configured with the reproduction time of each advertisement on given client end in server, client also can be selected only to download the advertisement may play in the same day.Limited by above-mentioned download, the advertisement being downloaded to client can be avoided to comprise the advertisement that client can not be play or result of broadcast is poor, cause the waste of client space and resource.
Wherein, when client is started shooting at every turn, whether client upgrades advertisement to judge whether according to server needs downloads ad again.
Concrete, server issues whether upgrade mark to remind client the need of renewal advertisement, if server does not upgrade advertisement, then client does not need downloads ad again, if server has renewal advertisement, then and client downloads ad again.
In step s 102, client is play record sheet according to the display level of described advertisement play instruction, advertising campaign, priority and advertising campaign and is determined advertising campaign to be played.
In embodiments of the present invention, client is play record sheet according to the display level of described advertisement play instruction, advertising campaign, priority and advertising campaign and is determined advertising campaign to be played.
Preferably, in order to get display level, the priority of the display level of advertising campaign, priority and advertisement material fast, after client gets advertisement from server, according to the advertising campaign of advertisement and the display level of advertisement material and priority, generate an advertisement attributes allocation list, this allocation list is a bivariate table, as shown in table 2.
Table 2
Table 2 comprises the mark id of advertisement position, the mark id of advertising campaign of all advertisements of client downloads, the mark id of advertisement material, the display level of each advertising campaign and priority, the display level of each advertisement material and priority.
After setting up advertisement attributes allocation list according to the advertisement of downloading, client can obtain display level, the priority of the display level of advertising campaign, priority and advertisement material from advertisement attributes allocation list.
Client is play record sheet according to the display level of advertisement play instruction, advertising campaign, priority and advertising campaign and is determined the step of advertising campaign to be played as shown in Figure 2, comprising:
Step 1, judge the display mode of advertising campaign according to described advertisement play instruction;
If the described display mode of step 2 is exclusive display, then client terminal playing display level is the advertising campaign of exclusive type, determines the mark being designated the advertising campaign of described exclusive type of advertising campaign to be played;
If the described display mode of step 3 is standard display, then client plays record sheet the mark of searching last advertising campaign of playing from described advertising campaign;
If step 4 finds, then client determines the mark of advertising campaign to be played according to the mark of advertising campaign that the rank of the priority of described advertising campaign and described last time are play;
If step 5 does not find, then client determines the mark of advertising campaign to be played according to the rank of the priority of described advertising campaign.
Preferably, when the display mode that judgement obtains advertising campaign is standard type, can according to the rank of the priority of advertising campaign, advertising campaign is sorted, generate the rank advertising campaign priority list from high to low of a priority, follow-up, if display mode is standard display, then client can determine the mark of advertising campaign to be played according to the mark of the advertising campaign of the last time broadcasting of recording in this list and advertising campaign broadcasting record sheet.
Be exemplified below: when needs are according to standard display mode display advertising campaign, client plays record sheet the mark of searching last advertising campaign of playing from advertising campaign, wherein, before advertising campaign broadcasting record sheet comprises this broadcasting, the mark of the advertising campaign that the client last time plays and play the mark id of player of this advertising campaign, as shown in table 3.
| Player mark id | Current ad campaign mark id |
| 1 | C1 |
Table 3
As shown in table 3, last advertising campaign of playing be designated C1, then first obtain the priority of advertising campaign C1, obtain the mark that priority is only second to the advertising campaign of the priority of advertising campaign C1 again, mark priority being only second to the advertising campaign of the priority of advertising campaign C1 is defined as the mark of advertising campaign to be played.
Such as, the priority of advertising campaign C1 is 01, and the priority of advertising campaign C2 is 02, then advertising campaign C2 is defined as advertising campaign to be played, broadcast advertisement mobile C 2, and upgrade advertising campaign play record sheet be table 4.
| Player id | Current ad position id |
| 1 | C2 |
Table 4
Wherein, the mark of advertising campaign and the corresponding relation of priority can being obtained by the attribute information reading advertising campaign, also can obtain the mark of advertising campaign and the corresponding relation of priority by reading advertisement attributes allocation list.
If table 3 is empty, then represents it is first time broadcast advertisement, directly can first play the highest advertising campaign of priority, then play the advertising campaign that priority takes second place, the like.Such as, user has suspended video player 1, then client is according to the priority of advertising campaign, determines preferential broadcast advertisement mobile C 1, then broadcast advertisement mobile C 1, and is updated in advertising campaign broadcasting record sheet, as shown in table 3.Receive the advertisement play instruction of user's input in next time after, client can determine advertising campaign to be played according to the priority of table 3 and advertising campaign.
In step s 103, client is play record sheet according to described advertisement play instruction, the display level of advertisement material of mating with advertising campaign to be played, priority and advertisement material and is determined advertisement material to be played.
In embodiments of the present invention, client is play record sheet according to described advertisement play instruction, the display level of advertisement material of mating with advertising campaign to be played, priority and advertisement material and is determined the concrete steps of advertisement material to be played as shown in Figure 3, comprising:
Step 11, client judge the display mode of advertisement material according to described advertisement play instruction;
If the described display mode of step 12 is lantern slide display, then client ring-type plays each lantern slide display type advertisement material mated with advertising campaign to be played, wherein, first advertisement material play can be first lantern slide display type advertisement material of client acquiescence, also can be an advertisement material of Stochastic choice from the multiple lantern slide display type advertisement materials mated with advertising campaign to be played, not limit at this;
If the described display mode of step 13 is standard display, then client plays record sheet the mark of searching the last advertisement material play from described advertisement material;
If step 14 finds, then the mark of advertisement material that client is play according to the rank of the priority of the advertisement material mated with advertising campaign to be played and described last time determines the mark of advertisement material to be played;
If step 15 does not find, then client determines the mark of advertisement material to be played according to the rank of the priority of the advertisement material mated with advertising campaign to be played.
Preferably, when the display mode that judgement obtains advertisement material is standard type, can according to the rank of the priority of the advertisement material in advertising campaign, advertisement material in advertising campaign is sorted, to each advertising campaign, generate the rank advertisement material priority list from high to low of a priority, follow-up, if display mode is standard display, then client can determine the mark of advertisement material to be played according to the mark of the advertisement material of the last time broadcasting of recording in this list and advertisement material broadcasting record sheet.
Be exemplified below: when needs are according to standard display mode display advertisement material, client plays record sheet the mark of searching the last advertisement material play from advertisement material, wherein, before advertisement material broadcasting record sheet comprises this broadcasting, the mark of the advertisement material that the client last time plays, the mark of this advertising campaign described in advertisement material and play the mark id of player of this advertisement material, as shown in table 5.
| Player mark id | Advertising campaign mark id | Current ad material identifies |
| 1 | C1 | C1A1 |
Table 5
As shown in table 5, the last advertisement material play be designated C1A1, advertising campaign to be played be designated C2, then first obtain the priority of each advertisement material in advertising campaign C2, using the highest-ranking advertisement material C2A1 of advertising campaign C2 medium priority as advertisement material to be played, it is as shown in table 6 that record sheet play by the advertisement material after renewal.
| Player id | Advertisement position id | Current ad material |
| 1 | C1 | C1A1 |
| 1 | C2 | C2A1 |
Table 6
Wherein, the mark of advertisement material and the corresponding relation of priority can being obtained by the attribute information reading advertisement material, also can obtain the mark of advertisement material and the corresponding relation of priority by reading advertisement attributes allocation list.
If table 5 is empty, then represents it is first time broadcast advertisement material, directly first can play the advertisement material in the highest advertising campaign of priority.Such as, client, according to the priority of advertising campaign, determines preferential broadcast advertisement mobile C 1, then the advertisement material C1A1 that the priority in broadcast advertisement mobile C 1 is the highest, and is updated in advertisement material broadcasting record sheet, as shown in table 5.Receive the advertisement play instruction of user's input in next time after, client can determine advertisement material to be played according to the priority of table 5 and advertisement material.
In step S104, client plays described advertising campaign to be played and described advertisement material to be played according to described advertisement play instruction.
In step S105, client upgrades described advertising campaign broadcasting record sheet and described advertisement material broadcasting record sheet respectively according to the mark of the mark of described advertisement material to be played and described advertisement material to be played.
Below the implementation of for example bright whole flow process:
Suppose that the attribute of advertisement and the advertisement can play in the client of server end configuration is as shown in table 7.
Table 7
If first time receives the advertisement play instruction of user's input, then client determines preferential broadcast advertisement mobile C 1 according to the priority of the advertising campaign that can play, in advertising campaign C1, according to the priority of advertisement material, meeting broadcast advertisement material C1A1, and the advertising campaign C1 determining to play and advertisement material C1A1 is recorded in respectively in advertising campaign broadcasting record sheet and advertisement material broadcasting record sheet, record sheet is play in advertising campaign and advertisement material plays record sheet respectively as shown in table 3 and table 5.
If second time receives the advertisement play instruction of user's input, then first client plays record sheet according to advertising campaign, finding the advertising campaign that user play last time is C1, be so C1>C2 according to prioritization, but C1 plays, therefore start to play C2, because the priority of the C2A1 in C2 is higher than C2A2, so preferentially play C2A1, and upgrade advertising campaign and play record sheet and advertisement material broadcasting record sheet, record sheet is play in the advertising campaign after renewal and advertisement material plays record sheet respectively as shown in table 4 and table 6.
If third time receives the advertisement play instruction of user's input, then client play that record sheet can extrapolate according to advertising campaign equally should broadcast advertisement mobile C 1, equally, for advertisement material, because advertisement material C1A1 play, then can broadcast advertisement material C1A2.
If receive the advertisement play instruction of user's input for the 4th time, then client play that record sheet can extrapolate according to advertising campaign equally should broadcast advertisement mobile C 2, equally, for advertisement material, because advertisement material C2A1 play, then can broadcast advertisement material C2A2.
As can be seen from above-mentioned example, the playing sequence of advertising campaign gets off for a long time and is exactly: C1C2C1C2C1C2C1C2 etc.The playing sequence of each advertisement material is similarly: C1A1, C2A1, C1A2, C2A2, C1A1, C2A1, C1A2, C2A2 etc.Go down for a long time, each advertisement material has an opportunity to show, and is average.
The present embodiment, server is according to the requirement degree of depth configures ad campaigns of advertiser and the display level of advertisement material and priority, after client downloads advertisement to this locality, advertising campaign to be played and advertisement material is determined according to the advertisement play instruction of user's input, advertising campaign and the broadcasting record sheet of advertisement material and the display level of advertising campaign and advertisement material and priority, play advertising campaign to be played and advertisement material, and according to advertising campaign to be played and the identification renewal advertising campaign of advertisement material and the broadcasting record sheet of advertisement material.Final each advertisement material has an opportunity to show user, and is average, greatly meets the advertisement exposure requirement of each advertiser.
Aforementioned client be a kind of can the equipment of broadcast advertisement, can be such as the intelligent apparatus that TV, mobile phone, panel computer, computer etc. have image display function.One of ordinary skill in the art will appreciate that all or part of step realized in the various embodiments described above method is that the hardware that can carry out instruction relevant by program has come, corresponding program can be stored in a computer read/write memory medium, described storage medium, as ROM/RAM, disk or CD etc.
Embodiment two
The concrete structure block diagram of the device that the advertisement that Fig. 4 shows the embodiment of the present invention two to be provided is play, for convenience of explanation, illustrate only the part relevant to the embodiment of the present invention.This device 4 can be the unit of the software unit be built in intelligent television, hardware cell or software and hardware combining, and, each advertisement comprises advertisement position, advertising campaign and at least one advertisement material, this device 4 can with the display level of degree of depth configures ad campaigns and advertisement material can form the system that an advertisement plays together with the server of priority, this device 4 comprises: play instruction receiving element 41, advertising campaign determining unit 42, advertisement material determining unit 43, advertisement playing unit 44 and record sheet updating block 45.
Wherein, play instruction receiving element 41, for receiving the advertisement play instruction of input;
Advertising campaign determining unit 42, plays record sheet for the display level according to described advertisement play instruction, advertising campaign, priority and advertising campaign and determines advertising campaign to be played;
Advertisement material determining unit 43, determines advertisement material to be played for playing record sheet according to described advertisement play instruction, the display level of advertisement material of mating with advertising campaign to be played, priority and advertisement material;
Advertisement playing unit 44, for playing described advertising campaign to be played and described advertisement material to be played according to described advertisement play instruction;
Record sheet updating block 45, plays record sheet and described advertisement material broadcasting record sheet for upgrading described advertising campaign respectively according to the mark of described advertisement material to be played and the mark of described advertisement material to be played.
Concrete, described advertising campaign determining unit 42 comprises:
Advertising campaign display mode judge module, for judging the display mode of advertising campaign according to described advertisement play instruction;
First advertising campaign determination module, if be exclusive display for described display mode, then client terminal playing display level is the advertising campaign of exclusive type, determines the mark being designated the advertising campaign of described exclusive type of advertising campaign to be played;
Second advertising campaign determination module, if be standard display for described display mode, then client plays record sheet the mark of searching last advertising campaign of playing from described advertising campaign, if found, then client determines the mark of advertising campaign to be played according to the mark of advertising campaign that the rank of the priority of described advertising campaign and described last time are play, if do not found, then client determines the mark of advertising campaign to be played according to the rank of the priority of described advertising campaign.
Described advertisement material determining unit 43 comprises:
Advertisement material display mode judge module, for judging the display mode of advertisement material according to described advertisement play instruction;
First advertisement material determination module, if be lantern slide display for described display mode, then client ring-type plays each lantern slide display type advertisement material mated with advertising campaign to be played;
Second advertisement material determination module, if be standard display for described display mode, then client plays record sheet the mark of searching the last advertisement material play from described advertisement material, if found, then client determines the mark of advertisement material to be played according to the mark of advertisement material that the rank of the priority of described advertisement material and described last time are play, if do not found, then client determines the mark of advertisement material to be played according to the rank of the priority of described advertisement material.
Further, described device 4 also comprises:
Advertisement download unit, for from server downloads ad to this locality;
Attribute configuration table generation unit, for display level, the priority generating advertisement attribute configuration table of the display level according to advertising campaign, priority and advertisement material.
Further, described advertising campaign determining unit 42 and described advertisement material determining unit 43 obtain display level, the priority of the display level of advertising campaign, priority and advertisement material from described advertisement attributes allocation list.
The device that the advertisement that the embodiment of the present invention provides is play can be applied in the embodiment of the method one of aforementioned correspondence, and details, see the description of above-described embodiment one, do not repeat them here.
It should be noted that in said system embodiment, included unit is carry out dividing according to function logic, but is not limited to above-mentioned division, as long as can realize corresponding function; In addition, the concrete title of each functional unit, also just for the ease of mutual differentiation, is not limited to protection scope of the present invention.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, all any amendments done within the spirit and principles in the present invention, equivalent replacement and improvement etc., all should be included within protection scope of the present invention.
Claims (11)
1. a method for advertisement broadcasting, each advertisement comprises advertisement position, advertising campaign and at least one advertisement material, it is characterized in that, the advertising campaign of advertisement and advertisement material are respectively arranged with corresponding display level and priority, and described method comprises:
Client receives the advertisement play instruction of input;
Client is play record sheet according to the display level of described advertisement play instruction, advertising campaign, priority and advertising campaign and is determined advertising campaign to be played;
Client is play record sheet according to described advertisement play instruction, the display level of advertisement material of mating with advertising campaign to be played, priority and advertisement material and is determined advertisement material to be played;
Client plays described advertising campaign to be played and described advertisement material to be played according to described advertisement play instruction;
Client upgrades described advertising campaign broadcasting record sheet and described advertisement material broadcasting record sheet respectively according to the mark of the mark of described advertisement material to be played and described advertisement material to be played.
2. the method for claim 1, is characterized in that, described client is play record sheet according to the display level of described advertisement play instruction, advertising campaign, priority and advertising campaign and determined that advertising campaign to be played comprises:
Client judges the display mode of advertising campaign according to described advertisement play instruction;
If described display mode is exclusive display, then client terminal playing display level is the advertising campaign of exclusive type, determines the mark being designated the advertising campaign of described exclusive type of advertising campaign to be played;
If described display mode is standard display, then client plays record sheet the mark of searching last advertising campaign of playing from described advertising campaign, if found, then client determines the mark of advertising campaign to be played according to the mark of advertising campaign that the rank of the priority of described advertising campaign and described last time are play, if do not found, then client determines the mark of advertising campaign to be played according to the rank of the priority of described advertising campaign.
3. the method for claim 1, it is characterized in that, described client is play record sheet according to described advertisement play instruction, the display level of advertisement material of mating with advertising campaign to be played, priority and advertisement material and is determined that advertisement material to be played comprises:
Client judges the display mode of advertisement material according to described advertisement play instruction;
If described display mode is lantern slide display, then client ring-type plays each lantern slide display type advertisement material mated with advertising campaign to be played;
If described display mode is standard display, then client plays record sheet the mark of searching the last advertisement material play from described advertisement material, if found, then client determines the mark of advertisement material to be played according to the mark of advertisement material that the rank of the priority of described advertisement material and described last time are play, if do not found, then client determines the mark of advertisement material to be played according to the rank of the priority of described advertisement material.
4. the method for claim 1, is characterized in that, also comprises before receiving the advertisement play instruction of input in described client:
Client is from server downloads ad to this locality;
Client is according to display level, the priority generating advertisement attribute configuration table of the display level of advertising campaign, priority and advertisement material.
5. method as claimed in claim 4, is characterized in that, client obtains display level, the priority of the display level of advertising campaign, priority and advertisement material from described advertisement attributes allocation list.
6. a device for advertisement broadcasting, each advertisement comprises advertisement position, advertising campaign and at least one advertisement material, it is characterized in that, the advertising campaign of advertisement and advertisement material are respectively arranged with corresponding display level and priority, and described device comprises:
Play instruction receiving element, for receiving the advertisement play instruction of input;
Advertising campaign determining unit, plays record sheet for the display level according to described advertisement play instruction, advertising campaign, priority and advertising campaign and determines advertising campaign to be played;
Advertisement material determining unit, determines advertisement material to be played for playing record sheet according to described advertisement play instruction, the display level of advertisement material of mating with advertising campaign to be played, priority and advertisement material;
Advertisement playing unit, for playing described advertising campaign to be played and described advertisement material to be played according to described advertisement play instruction;
Record sheet updating block, plays record sheet and described advertisement material broadcasting record sheet for upgrading described advertising campaign respectively according to the mark of described advertisement material to be played and the mark of described advertisement material to be played.
7. device as claimed in claim 6, it is characterized in that, described advertising campaign determining unit comprises:
Advertising campaign display mode judge module, for judging the display mode of advertising campaign according to described advertisement play instruction;
First advertising campaign determination module, if be exclusive display for described display mode, then client terminal playing display level is the advertising campaign of exclusive type, determines the mark being designated the advertising campaign of described exclusive type of advertising campaign to be played;
Second advertising campaign determination module, if be standard display for described display mode, then client plays record sheet the mark of searching last advertising campaign of playing from described advertising campaign, if found, then client determines the mark of advertising campaign to be played according to the mark of advertising campaign that the rank of the priority of described advertising campaign and described last time are play, if do not found, then client determines the mark of advertising campaign to be played according to the rank of the priority of described advertising campaign.
8. device as claimed in claim 6, it is characterized in that, described advertisement material determining unit comprises:
Advertisement material display mode judge module, for judging the display mode of advertisement material according to described advertisement play instruction;
First advertisement material determination module, if be lantern slide display for described display mode, then client ring-type plays each lantern slide display type advertisement material mated with advertising campaign to be played;
Second advertisement material determination module, if be standard display for described display mode, then client plays record sheet the mark of searching the last advertisement material play from described advertisement material, if found, then client determines the mark of advertisement material to be played according to the mark of advertisement material that the rank of the priority of described advertisement material and described last time are play, if do not found, then client determines the mark of advertisement material to be played according to the rank of the priority of described advertisement material.
9. device as claimed in claim 6, it is characterized in that, described device also comprises:
Advertisement download unit, for from server downloads ad to this locality;
Attribute configuration table generation unit, for display level, the priority generating advertisement attribute configuration table of the display level according to advertising campaign, priority and advertisement material.
10. device as claimed in claim 9, it is characterized in that, described advertising campaign determining unit and described advertisement material determining unit obtain display level, the priority of the display level of advertising campaign, priority and advertisement material from described advertisement attributes allocation list.
The system that 11. 1 kinds of advertisements are play, it is characterized in that, described system comprises client and server, described server is that the advertising campaign of advertisement and advertisement material arrange corresponding display level and priority respectively, and described client comprises the device that the advertisement as described in any one of claim 6 to 10 is play.
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| CN105323642B (en) | 2018-10-09 |
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