CN106792001B - Advertisement operation method and system for smart television - Google Patents
Advertisement operation method and system for smart television Download PDFInfo
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- CN106792001B CN106792001B CN201611160705.5A CN201611160705A CN106792001B CN 106792001 B CN106792001 B CN 106792001B CN 201611160705 A CN201611160705 A CN 201611160705A CN 106792001 B CN106792001 B CN 106792001B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26291—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for providing content or additional data updates, e.g. updating software modules, stored at the client
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
- H04N21/4431—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB characterized by the use of Application Program Interface [API] libraries
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention discloses an advertisement operation method and system for a smart television, wherein the method comprises the following steps: deploying a template issuing system and an API system on a Launcher cloud server, and creating a desktop template on the template issuing system; deploying advertising resources for the desktop template; when the smart television requests a desktop template, the API system acquires starting information of the smart television and determines advertisement resources of the desktop template according to the starting information; and assembling the desktop template according to the advertisement resources and pushing the desktop template to the intelligent television. The invention determines the advertisement resource through the starting information, so that the advertisement resource can be matched with the information of the user, and targeted delivery is realized. Meanwhile, the method and the device have the advantages that the advertisements are put in the advertisement resource positions, and the problems that too many pop-up windows occupy too many display pictures or system resources, system agent burden of the smart television is increased, and the speed and the efficiency of the application used by a user are seriously influenced are solved.
Description
Technical Field
The invention relates to the technical field of smart televisions, in particular to an advertisement operation method and system of a smart television.
Background
With the development and popularization of the smart television, the smart television enters an operable stage. In the prior art, an advertisement service provided in a smart television desktop is mainly implemented by implanting a set advertisement into an application, for example, implanting a set advertisement into an application, the implanted advertisement will be displayed in the running process of the application, and the implanted advertisement is mainly displayed on the smart television desktop in a pop-up window manner. However, the prior art has the following problems: on one hand, too many pop-up windows occupy too many display pictures or system resources, so that the system agent burden of the intelligent television is increased, and the speed and the efficiency of the user in using the application are seriously influenced; on the other hand, only specific advertisements can be displayed, and the advertisements to be delivered cannot be determined according to the user information, so that the advertisement delivery is inaccurate.
Thus, the prior art has yet to be improved and enhanced.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide an advertisement operation method and system for a smart television, aiming at the defects of the prior art, so as to solve the problem that the prior smart television cannot accurately deliver advertisements according to user information.
In order to solve the technical problems, the technical scheme adopted by the invention is as follows:
an advertisement operation method of a smart television comprises the following steps:
deploying a template issuing system and an API system on a Launcher cloud server, and creating a desktop template on the template issuing system;
deploying advertisement resources for the desktop template, wherein each advertisement position included in the desktop template is deployed with a plurality of advertisement resources;
when the smart television requests a desktop template, the API system acquires starting information of the smart television and determines advertisement resources of the desktop template according to the starting information; and
and assembling a desktop template according to the determined advertisement resources, and pushing the assembled desktop template to the intelligent television.
The advertisement operation method of the smart television comprises the following steps that after the smart television is started, the API system obtains starting information of the smart television, and the advertisement resources of the desktop template are determined according to the starting information, wherein the steps comprise:
when the smart television requests a desktop template, the API system acquires the starting time and the equipment identification of the smart television;
and determining the advertisement resources of the desktop template according to the starting time and the equipment identification.
The advertisement operation method of the smart television, wherein the determining the advertisement resource of the desktop template according to the starting time and the device identifier specifically comprises:
determining the attributes of the crowd to which the user belongs according to the equipment identification;
traversing all advertisement resources deployed by each advertisement position according to the starting time and the crowd attributes to determine the advertisement resource corresponding to each advertisement position;
and determining the advertisement resources of the desktop template according to the advertisement resources corresponding to each advertisement position.
The advertisement operation method of the smart television comprises the following steps of traversing all advertisement resources deployed in each advertisement slot according to the starting time and the crowd attributes to determine the advertisement resources corresponding to each advertisement slot:
judging whether the advertisement resource corresponding to each advertisement position carries an advertisement updating index or not;
and if the advertisement updating index exists, acquiring the updated advertisement resource according to the advertisement updating index, and determining the updated advertisement resource as the advertisement resource corresponding to the grid.
The advertisement operation method of the smart television comprises the following steps of deploying advertisement resources for the desktop template, wherein each advertisement space included in the desktop template further comprises the following steps of:
the Launcher cloud server regularly acquires third-party advertisement resources, generates an update index for each advertisement resource, and correspondingly stores the advertisement resources and the corresponding update indexes.
An advertisement operation system of a smart television, comprising: the method comprises the steps of deploying a template issuing system, a Launcher cloud server of an API system and a smart television for displaying advertisements;
the template issuing system comprises: a creation module and a deployment module;
the creating module is used for creating a desktop template on the template issuing system;
the deployment module is used for deploying advertisement resources for the desktop template, wherein each advertisement position contained in the desktop template deploys a plurality of advertisement resources;
the API system includes: an acquisition module and an assembly module;
the acquisition module is used for acquiring the starting information of the intelligent television when the intelligent television requests a desktop template, and determining the advertisement resources of the desktop template according to the starting information;
the assembling module is used for assembling the desktop template according to the determined advertisement resources and pushing the assembled desktop template to the intelligent television.
The advertisement operation system of the smart television comprises an acquisition module, a display module and a display module, wherein the acquisition module specifically comprises:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring the starting time and the equipment identification of the intelligent television when the intelligent television requests a desktop template;
and the determining unit is used for determining the advertisement resources of the desktop template according to the starting time and the equipment identifier.
The advertisement operation system of the smart television comprises the following specific determination units:
the first determining subunit is used for determining the crowd attribute to which the user belongs according to the equipment identifier;
the traversal subunit is used for traversing all the advertisement resources deployed in each advertisement position according to the starting time and the crowd attributes to determine the advertisement resource corresponding to each advertisement position;
and the second determining subunit is used for determining the advertisement resources of the desktop template according to the advertisement resources corresponding to each advertisement position.
The advertisement operation system of the smart television, wherein the determining unit further comprises:
the judging subunit is used for judging whether the advertisement resource corresponding to each advertisement position carries an advertisement updating index or not;
and the updating subunit is used for acquiring the updated advertisement resource according to the advertisement updating index when the advertisement updating index exists, and determining the updated advertisement resource as the advertisement resource corresponding to the grid.
The advertisement operation system of the smart television, wherein the Launcher cloud server further comprises:
and the updating module is used for acquiring the third-party advertisement resources at regular time, generating an updating index for each advertisement resource and correspondingly storing the advertisement resources and the updating indexes corresponding to the advertisement resources.
Has the advantages that: compared with the prior art, the invention provides an advertisement operation method and system for an intelligent television, wherein the method comprises the following steps: deploying a template issuing system and an API system on a Launcher cloud server, and creating a desktop template on the template issuing system; deploying advertisement resources for the desktop template, and when the smart television requests the desktop template, the API system acquires starting information of the smart television and determines the advertisement resources of the desktop template according to the starting information; and assembling the desktop template according to the advertisement resources and pushing the desktop template to the intelligent television. The invention determines the advertisement resource through the starting information, so that the advertisement resource can be matched with the information of the user, and targeted delivery is realized. Meanwhile, the method and the device have the advantages that the advertisements are put in the advertisement resource positions, and the problems that too many pop-up windows occupy too many display pictures or system resources, system agent burden of the smart television is increased, and the speed and the efficiency of the application used by a user are seriously influenced are solved.
Drawings
Fig. 1 is a flowchart of a preferred implementation of an advertisement operation method of a smart television according to the present invention.
Fig. 2 is a schematic structural diagram of an advertisement operation system of a smart television according to the present invention.
Detailed Description
The invention provides an advertisement operation method and system for a smart television, and in order to make the purpose, technical scheme and effect of the invention clearer and clearer, the invention is further described in detail below by referring to the attached drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
In the present invention, suffixes such as "module", "part", or "unit" used to indicate elements are used only for facilitating the description of the present invention, and have no specific meaning in themselves. Thus, "module", "component" or "unit" may be used mixedly.
The terminal device may be implemented in various forms. For example, the terminal described in the present invention may include a mobile terminal such as a mobile phone, a smart phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a navigation device, and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. However, it will be understood by those skilled in the art that the configuration according to the embodiment of the present invention can be applied to a fixed type terminal in addition to elements particularly used for moving purposes.
The invention will be further explained by the description of the embodiments with reference to the drawings.
Referring to fig. 1, fig. 1 is a flowchart illustrating an advertisement operation method of a smart television according to a preferred embodiment of the present invention. The method comprises the following steps:
s100, deploying a template issuing system and an API system on a Launcher cloud server, and creating a desktop template on the template issuing system;
s200, deploying advertisement resources for the desktop template, wherein each advertisement site contained in the desktop template is deployed with a plurality of advertisement resources;
s300, when the smart television requests a desktop template, the API system acquires starting information of the smart television and determines advertisement resources of the desktop template according to the starting information; and
s400, assembling a desktop template according to the determined advertisement resources, and pushing the assembled desktop template to the intelligent television.
In the advertisement operation method of the smart television provided by the embodiment, the template issuing system and the API system are deployed on the Launcher cloud server, and the desktop template is created on the template issuing system; deploying advertisement resources for the desktop template, and when the smart television requests the desktop template, the API system acquires starting information of the smart television and determines the advertisement resources of the desktop template according to the starting information; and assembling the desktop template according to the advertisement resources and pushing the desktop template to the intelligent television. The invention determines the advertisement resource through the starting information, so that the advertisement resource can be matched with the information of the user, and targeted delivery is realized. Meanwhile, the method and the device have the advantages that the advertisements are put in the advertisement resource positions, and the problems that too many pop-up windows occupy too many display pictures or system resources, system agent burden of the smart television is increased, and the speed and the efficiency of the application used by a user are seriously influenced are solved.
Specifically, in the step S100, the Launcher cloud server is configured in advance for the smart television, and obtains desktop display content from the Launcher cloud server. The Launcher cloud server deploys a template publishing system and an API system, the template publishing system is used for generating a desktop template, and the API system is used for interacting with the smart television to feed back the corresponding desktop template to the smart television according to information of the smart television.
The desktop template established on the template issuing system is a gridded desktop template, the desktop of the intelligent television is divided into a plurality of grids in advance, and a display area formed by the grids is equal to the display area of the intelligent television. Each advertisement slot is a resource slot, and each resource is configured with one and obtains a plurality of resources. In this embodiment, the advertisement resource slots for configuring the advertisement resources are pre-designated in a plurality of resource slots, and the number of the advertisement resource slots may be 1 or more.
In step S200, after the desktop template is created, advertisement resources are deployed for a grid (marked as an advertisement slot) of the desktop template for recommending advertisements, where one advertisement may be deployed for one advertisement resource, and multiple advertisement resources may also be deployed for one advertisement. The advertisement resources are stored in a database of the Launcher cloud server, and an update index corresponding to each advertisement resource is configured for each advertisement resource. It should be noted that each advertisement is preset with a default advertisement resource, and is configured in the advertisement resource slot when the advertisement resource cannot be acquired according to the identification information and the start time.
Exemplarily, after the step S200, the method may further include:
s200a, the Launcher cloud server periodically acquires the third party advertisement resources, generates an update index for each advertisement resource, and correspondingly stores the advertisement resources and the corresponding update indexes.
Specifically, the Launcher cloud server periodically obtains the advertisement resources from a third-party server providing the advertisement resources, and generates an update index for each advertisement resource. Meanwhile, the update index and the advertisement resources are stored in the database, so that the freshness of the advertisement resources stored by the Launcher cloud server can be ensured, and the accuracy of advertisement pushing is improved. In practical application, the Launcher cloud server may be regularly acquired every day, such as a zero point every day.
In this embodiment, the Launcher cloud server may be provided by an advertisement resource access server provided by a third party, the advertisement resource access server is used for accessing advertisement resources of an advertiser of the third party, and the access of each advertisement resource has the following attributes of a front opening
Name: game 1_ promotion,// name of advertisement displayed at Server side;
title: game 1,// name of advertisement displayed on television terminal;
poster view: http:// www.test.com/games/test. jpg// poster view advertising on television terminal;
click events: xxx }// click events of advertisements on the television terminal;
advertisement id: 2346823648,// unique id of advertisement;
position indexing: 1// the location of the ad in the gridded Launcher template;
exposure url: http:// www.test.com/ads/exposure// advertisement exposure data reporting url
Click url: http:// www.test.com/ads/click// advertisement click data reporting url;
advertiser model (optional)// model information supported by the ad.
In this embodiment, the advertisement resource access server periodically synchronizes the accessed advertisement resources to the Launcher server background database, and the Launcher server background database stores various attributes of the advertisement, such as title, name, res _ id, advertisement id, background _1080, poster image, position _ index, advertisement position, action _ url, click event, update _ refer, advertisement update index, code, supported machine types, and the like.
In step S300, when the smart tv requests a Launcher template, the AIP server obtains information of the smart tv according to the request. The Launcher is desktop application of the smart television. The start-up information may include a start-up time and identification information. The starting time refers to the time when the intelligent television system starts to start. The identification information refers to a unique identification of the smart television and is marked as dnum; and the crowd attribute of the user of the intelligent television can be obtained through the dnum. In practical application, the start information may further include a model, a region, a Launcher version number, a system version number, and the like. Wherein, the model represents a hardware platform of a television, such as TCL-CN-AM6C-A71C-MG, and different hardware platforms can represent consumption level, preference (with game function and 3D function) and the like of users on certain programs. The region represents a physical distribution region of the television terminal, and can be converted from an ip region of the smart television terminal, such as the city of western security of shanxi province. The Launcher version number represents the Launcher version number of television, e.g., 2001. The system version number represents the operating system version number of the television, such as V8-AML7602-LF1V 463.
For example, when the smart tv requests a Launcher template, the obtaining, by the AIP server according to the request, information of the smart tv may specifically include:
s201, when the smart television requests a desktop template, the API system acquires the starting time and the equipment identification of the smart television;
s202, determining the advertisement resources of the desktop template according to the starting time and the equipment identification.
Specifically, the determining of the corresponding advertisement resource according to the starting information refers to determining the advertisement resource corresponding to the starting information according to a corresponding relationship between the starting information and the advertisement resource. The corresponding relation between the starting information and the advertisement resources can be preset and exists in a remote server for acquiring the intelligent television, and when the starting information is acquired, the advertisement resources can be rapidly determined according to the corresponding relation.
In an implementation of the present invention, the determining the advertisement resource of the desktop template according to the starting time and the device identifier specifically includes:
s2021, determining the attribute of the crowd to which the user belongs according to the equipment identifier;
s2022, traversing all advertisement resources deployed in each advertisement space according to the starting time and the crowd attributes to determine the advertisement resources corresponding to each advertisement space;
s2023, determining the advertisement resources of the desktop template according to the advertisement resources corresponding to each advertisement space.
Specifically, the determining, according to the identification information dnum, the user classification information corresponding to the identification information dnum is to find, according to the dnum, a user classification corresponding to the dnum in a preset correspondence between the dnum and the user classification. And the corresponding relation between the dnum and the user classification is predetermined and is stored in the intelligent television. Certainly, the corresponding relationship may also be stored in the remote server, when the smart television is started, the smart television establishes a connection with the remote server, and the crowd attribute corresponding to the dnum is determined by the remote server.
In this embodiment, the corresponding relationship between the identification information dnum and the user classification may be determined by obtaining a play log reported by the smart television. Specifically, the smart television reports the log to the remote server every day, and the remote server analyzes the received log to obtain the favorite program types of the user and classifies the user according to the favorite program types, such as education, games, life, shopping, applications, and the like. And then the identification information dnum is bound with the user classification, so that when the dnum of the intelligent television is obtained, the corresponding user classification can be obtained according to the dnum. In practical applications, the analyzing the log to obtain the favorite program type of the user may be performed by analyzing the log by using an existing big data analysis method to obtain the favorite program type of the user, such as a Spark tool, which is not described herein again.
The starting time refers to the starting time of the smart television, and the time period of the smart television can be determined according to the starting time, such as noon, night, weekend and the like. In practical application, whether the starting time of the intelligent television belongs to the television using peak time of the user is also judged. The peak time of the user using the television can also be obtained according to the watching log analysis reported by the user. Therefore, different advertisements can be pushed according to different time periods of the television used by the user, and the advertisement pushing accuracy is improved.
In this embodiment, after all the advertisement resources configured in the advertisement resource location are obtained, all the advertisement resources are traversed, and the advertisement resources corresponding to the starting time and the identification information are searched. If the advertisement resources are found, recording the found advertisement resources as the advertisement resources; and if the advertisement resources are found, recording the default advertisement resources as the advertisement resources. That is, each advertisement resource slot is configured with a default advertisement resource, and is configured with the advertisement resource slot when the advertisement resource cannot be acquired according to the identification information and the start time. In practical application, when a plurality of advertisement resources are searched, the advertisement resource searched first can be recorded as the advertisement resource according to the searching sequence, so that the problem that the desktop display of the smart television fails because the resource cannot be determined when the plurality of advertisement resources simultaneously meet the conditions can be avoided.
In an embodiment of the present invention, the determining the advertisement resource of the desktop template according to the starting time and the device identifier specifically may include:
h10, searching the corresponding user classification in the corresponding relation between the preset identification information and the user classification according to the identification information;
h20, if the user classification corresponding to the identification information is found, obtaining the user classification corresponding to the identification information, and determining advertisement resources according to the user classification and the starting time;
h30, if not found, determining the advertisement resources according to the starting time.
Specifically, the determining of the advertisement resource according to the starting time refers to determining the advertisement resource according to the time period to which the starting time belongs.
In another implementation of the present invention, after traversing all advertisement resources deployed at each ad slot according to the start time and the crowd attribute to determine the advertisement resource corresponding to each ad slot, the method further includes:
s2022a, judging whether the advertisement resource corresponding to each advertisement position carries an advertisement updating index or not;
s2022b, if there is an advertisement updating index, obtaining the updated advertisement resource according to the advertisement updating index, and determining the updated advertisement resource as the advertisement resource corresponding to the grid.
Specifically, in the step S2022a, the advertisement update index is used to identify that the advertisement resource has a new resource. In order to make the advertisement resource displayed on the desktop be the latest advertisement resource, it is necessary to determine whether the advertisement resource carries an advertisement update index after the advertisement resource is acquired.
In the step S2022b, after the advertisement update index is carried, second advertisement resource information corresponding to the advertisement update index is found in a preset advertisement table according to the advertisement update index, the second advertisement resource is determined according to the second information of the second advertisement resource, the advertisement resource is discarded, and the second advertisement resource is updated to be the advertisement resource. This may increase the frequency of advertising asset updates.
In the step S400, after the advertisement resource is obtained, the advertisement resource is configured in the advertisement resource slot, and the configuration of the desktop template resource is completed. And feeding back the configured desktop template to the smart television and displaying the desktop template on the desktop.
The present invention also provides an advertisement operation system of a smart television, as shown in fig. 2, which includes: a Launcher cloud server 100 deploying a template issuing system 101 and an API system 102, and a smart television 200 displaying an advertisement;
the template issuing system 101 includes: a creation module 1011 and a deployment module 1012;
the creating module 1011 is configured to create a desktop template on the template issuing system;
the deployment module 1012 is configured to deploy advertisement resources for the desktop template, where each advertisement site included in the desktop template deploys a plurality of advertisement resources;
the API system 102 includes: an acquisition module 1021 and an assembly module 1022;
the obtaining module 1021 is configured to obtain start information of the smart television when the smart television requests a desktop template, and determine an advertisement resource of the desktop template according to the start information;
the assembling module 1022 is configured to assemble a desktop template according to the determined advertisement resource, and push the assembled desktop template to the smart television.
The advertisement operation system of the smart television comprises an acquisition module, a display module and a display module, wherein the acquisition module specifically comprises:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring the starting time and the equipment identification of the intelligent television when the intelligent television requests a desktop template;
and the determining unit is used for determining the advertisement resources of the desktop template according to the starting time and the equipment identifier.
The advertisement operation system of the smart television comprises the following specific determination units:
the first determining subunit is used for determining the crowd attribute to which the user belongs according to the equipment identifier;
the traversal subunit is used for traversing all the advertisement resources deployed in each advertisement position according to the starting time and the crowd attributes to determine the advertisement resource corresponding to each advertisement position;
and the second determining subunit is used for determining the advertisement resources of the desktop template according to the advertisement resources corresponding to each advertisement position.
The advertisement operation system of the smart television, wherein the determining unit further comprises:
the judging subunit is used for judging whether the advertisement resource corresponding to each advertisement position carries an advertisement updating index or not;
and the updating subunit is used for acquiring the updated advertisement resource according to the advertisement updating index when the advertisement updating index exists, and determining the updated advertisement resource as the advertisement resource corresponding to the grid.
The advertisement operation system of the smart television, wherein the Launcher cloud server further comprises:
and the updating module is used for acquiring the third-party advertisement resources at regular time, generating an updating index for each advertisement resource and correspondingly storing the advertisement resources and the updating indexes corresponding to the advertisement resources.
The modules of the advertisement operation system of the smart television are described in detail in the method, and are not described in detail herein.
In the embodiments provided by the present invention, it should be understood that the disclosed system and method can be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the modules is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (8)
1. An advertisement operation method of a smart television is characterized by comprising the following steps:
deploying a template issuing system and an API system on a Launcher cloud server, creating a desktop template on the template issuing system,
wherein creating a desktop template on the template publishing system comprises: dividing a desktop of the smart television into a plurality of advertisement spaces in advance;
deploying advertisement resources for the desktop template, wherein each advertisement position included in the desktop template is deployed with a plurality of advertisement resources;
when the smart television requests a desktop template, the API system acquires starting information of the smart television and determines advertisement resources of the desktop template according to the starting information; and
assembling a desktop template according to the determined advertisement resources, and pushing the assembled desktop template to the smart television;
the API system acquires the starting information of the intelligent television, and determines the advertisement resources of the desktop template according to the starting information, wherein the steps of:
when the smart television requests a desktop template, the API system acquires the starting time and the equipment identification of the smart television;
and determining the advertisement resources of the desktop template according to the starting time and the equipment identification.
2. The advertisement operation method of the smart television as claimed in claim 1, wherein the determining the advertisement resource of the desktop template according to the start time and the device identifier specifically comprises:
determining the attributes of the crowd to which the user belongs according to the equipment identification;
traversing all advertisement resources deployed by each advertisement position according to the starting time and the crowd attributes to determine the advertisement resource corresponding to each advertisement position;
and determining the advertisement resources of the desktop template according to the advertisement resources corresponding to each advertisement position.
3. The advertisement operation method of the smart television set as claimed in claim 2, wherein after traversing all advertisement resources deployed at each advertisement slot according to the start time and the crowd attributes to determine the advertisement resource corresponding to each advertisement slot, the method further comprises:
judging whether the advertisement resource corresponding to each advertisement position carries an advertisement updating index or not;
and if the advertisement updating index exists, acquiring the updated advertisement resource according to the advertisement updating index, and determining the updated advertisement resource as the advertisement resource corresponding to the grid.
4. The advertising operation method of the smart tv as claimed in claim 1, wherein the deploying advertising resources for the desktop template, wherein after deploying a plurality of advertising resources for each advertising spot included in the desktop template, further comprises:
the Launcher cloud server regularly acquires third-party advertisement resources, generates an update index for each advertisement resource, and correspondingly stores the advertisement resources and the corresponding update indexes.
5. An advertisement operation system of a smart television, characterized by comprising: the method comprises the steps of deploying a template issuing system, a Launcher cloud server of an API system and a smart television for displaying advertisements;
the template issuing system comprises: a creation module and a deployment module;
the creating module is used for creating a desktop template on the template issuing system; wherein creating a desktop template on the template publishing system comprises: dividing a desktop of the smart television into a plurality of advertisement spaces in advance;
the deployment module is used for deploying advertisement resources for the desktop template, wherein each advertisement position contained in the desktop template deploys a plurality of advertisement resources;
the API system includes: an acquisition module and an assembly module;
the acquisition module is used for acquiring the starting information of the intelligent television when the intelligent television requests a desktop template, and determining the advertisement resources of the desktop template according to the starting information;
the acquisition module specifically includes:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring the starting time and the equipment identification of the intelligent television when the intelligent television requests a desktop template;
the determining unit is used for determining the advertisement resources of the desktop template according to the starting time and the equipment identifier;
the assembling module is used for assembling the desktop template according to the determined advertisement resources and pushing the assembled desktop template to the intelligent television.
6. The advertising operation system of the smart tv as claimed in claim 5, wherein the determining unit specifically comprises:
the first determining subunit is used for determining the crowd attribute to which the user belongs according to the equipment identifier;
the traversal subunit is used for traversing all the advertisement resources deployed in each advertisement position according to the starting time and the crowd attributes to determine the advertisement resource corresponding to each advertisement position;
and the second determining subunit is used for determining the advertisement resources of the desktop template according to the advertisement resources corresponding to each advertisement position.
7. The advertisement operation system of the smart tv as claimed in claim 6, wherein the determining unit further comprises:
the judging subunit is used for judging whether the advertisement resource corresponding to each advertisement position carries an advertisement updating index or not;
and the updating subunit is used for acquiring the updated advertisement resource according to the advertisement updating index when the advertisement updating index exists, and determining the updated advertisement resource as the advertisement resource corresponding to the grid.
8. The advertisement operation system of the smart tv of claim 7, wherein the Launcher cloud server further comprises:
and the updating module is used for acquiring the third-party advertisement resources at regular time, generating an updating index for each advertisement resource and correspondingly storing the advertisement resources and the updating indexes corresponding to the advertisement resources.
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| CN109040803B (en) * | 2018-06-28 | 2021-01-05 | 腾讯科技（深圳）有限公司 | Information pushing method and device, server and electronic equipment |
| CN110366025B (en) * | 2019-07-12 | 2023-01-20 | 深圳Tcl新技术有限公司 | Configuration method of display content, intelligent terminal and computer readable storage medium |
| CN112218125B (en) * | 2019-07-12 | 2022-11-15 | 北京邦天信息技术有限公司 | Playing terminal and playing method |
| CN115866346A (en) * | 2022-11-29 | 2023-03-28 | 四川虹魔方网络科技有限公司 | Smart television timing release method |
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| CN104519408A (en) * | 2014-11-25 | 2015-04-15 | 四川长虹电器股份有限公司 | Advertising data monitoring system and method based on smart television |
| US20160182977A1 (en) * | 2014-12-19 | 2016-06-23 | Telefonaktiebolaget L M Ericsson (Publ) | User interaction with advertisements on hybrid terminals |
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