CN105407365B - A kind of ad data management method and advertising management service end - Google Patents

A kind of ad data management method and advertising management service end Download PDF

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Publication number
CN105407365B
CN105407365B CN201510890643.2A CN201510890643A CN105407365B CN 105407365 B CN105407365 B CN 105407365B CN 201510890643 A CN201510890643 A CN 201510890643A CN 105407365 B CN105407365 B CN 105407365B
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advertisement
information
content
management server
configuration
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CN105407365A (en
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胡常青
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Shenzhen Skyworth Digital Technology Co Ltd
Shenzhen Skyworth Software Co Ltd
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Shenzhen Skyworth Digital Technology Co Ltd
Shenzhen Skyworth Software Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

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  • Databases & Information Systems (AREA)
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  • Development Economics (AREA)
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  • Multimedia (AREA)
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  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the invention discloses a kind of ad data management method and advertising management service ends, comprising: advertisement management server obtains ad content；The advertisement management server configures advertisement schedule information according to the ad content of acquisition, and generates the Advertisement association information including the ad content and the advertisement schedule information；The advertisement management server generates the promotional literature packet including the Advertisement association information；The promotional literature packet is pushed to advertising push service device by the advertisement management server, so that the promotional literature packet is sent to the television terminal communicated to connect with the advertising push service device by the advertising push service device.The embodiment of the present invention provides the relevance that technical solution is conducive to improve the factor that effect is finally launched in the influence advertisement such as ad content and network TV program content, time, groups of users, and final promotion advertisement shows effect.

Description

A kind of ad data management method and advertising management service end
Technical field
The present invention relates to digital TV technologies, and in particular to a kind of ad data management method and advertising management service End.
Background technique
Advertisement is, by the media of certain forms, to disclose for certain specific needs and widely transmit and believe to the public The publicity measures of breath.China's Advertisement Regulation Act is to advertisement is defined as: advertisement refers to that merchandising person or ISP undertake Expense, the quotient of the commodity or provided service that directly or indirectly introduce oneself promoted by certain medium and form Industry advertisement.More and more deep, OTT (the Over The of application in digital TV field, with Internet technology in television field Top provides a user various application services by internet) popularization and promotion of set-top box technique, it is based on smart television, number The generation of the ad data of set-top box device and administrative skill have also obtained extensive development.
Currently, the advertisement watched of user, information are transmitted by digital television broadcasting channel, content is just as , operator can not be for specific user group, section of specific broadcast time or the specific specific essence of programme content push Quasi- advertisement, this is greatly lowered the value of advertisement itself.
Summary of the invention
The embodiment of the invention provides a kind of ad data management method and advertising management service ends, to solve operator Specific accurate advertisement can not be pushed for specific user group, section of specific broadcast time or specific programme content, into Caused by advertisement itself value reduce the problem of.
First aspect of the embodiment of the present invention provides a kind of ad data management method, comprising:
Advertisement management server obtains ad content；
The advertisement management server configures advertisement schedule information according to the ad content of acquisition, and generating includes institute State the Advertisement association information of ad content and the advertisement schedule information；
The advertisement management server generates the promotional literature packet including the Advertisement association information；
The promotional literature packet is pushed to advertising push service device by the advertisement management server, so that the advertisement pushes away Send server that the promotional literature packet is sent to the television terminal with advertising push service device communication connection.
Wherein optionally, before the advertisement management server obtains ad content, the method also includes:
The advertisement management server configures ad spot information；
Generate the Advertisement association information including the ad content and the advertisement schedule information, comprising:
Generate the Advertisement association information including the ad content, the advertisement schedule information and the ad spot information.
Wherein optionally, the ad content includes webpage mode advertisement content and picture mode ad content, when described When ad content is webpage mode advertisement content, before the advertisement management server obtains ad content, the advertising management After server configures ad spot information, the method also includes:
Advertisement management server configures advertisement formwork information, and the advertisement formwork information comprises at least one of the following: advertisement Template name, advertisement formwork content and advertisement formwork description and explanation；
When the ad content is webpage mode advertisement content, the advertisement management server obtains ad content, packet It includes:
The advertisement formwork acquisition of information ad content of the advertisement management server based on configuration.
Wherein optionally, the advertisement management server configures ad spot information, comprising:
The advertisement management server configures advertisement position attribute information；
Wherein, the advertisement management server configuration advertisement position attribute information comprises at least one of the following:
The advertisement management server configurating terminal extracts advertisement mode, and it includes request type that the terminal, which extracts advertisement mode, And pushability；
The advertisement management server configures advertisement position title；
The advertisement management server configuration advertisement external interface coding；
The displaing coordinate of the advertisement management server configuration advertisement position on a terminal screen；
The advertisement management server configuration advertisement position height and advertisement bit width；
The advertisement management server configuration advertisement position description and explanation.
Wherein optionally, the advertisement management server configures ad spot information, further includes:
The advertisement management server configures advertisement position editor information；
Wherein, the advertisement management server configuration advertisement position editor information comprises at least one of the following:
The advertisement management server configuration advertisement position increases editor's information；
The advertisement management server configuration advertisement position deletes editor's information；
Advertisement management server configuration advertisement position modification editor's information；
Advertisement management server configuration advertisement position inquiry editor's information.
Wherein optionally, the advertisement management server configures ad spot information, further includes:
The advertisement management server configuration advertisement position stores information；
Wherein, the advertisement management server configuration advertisement position storage information comprises at least one of the following:
The advertisement management server saves the advertisement position attribute information to default storage system；
The advertisement management server saves after modifying the advertisement position attribute information to default storage system；
The advertisement management server deletes the advertisement position attribute information.
Wherein optionally, the advertisement management server configures advertisement schedule information according to the ad content of acquisition, Include:
The advertisement management server configures advertisement scheduling attribute information according to the ad content of acquisition；
Wherein, the advertisement management server includes according to the ad content of acquisition configuration advertisement scheduling attribute information Following at least one:
Ad content and advertisement of the advertisement management server based on preset time period configuration advertisement position broadcasting play rule Then；
Ad content and advertisement play rules of the advertisement management server based on channel predetermined configuration advertisement position broadcasting；
Ad content and advertisement of the advertisement management server based on the configuration advertisement position broadcasting of default Terminal Equipment Identifier Play rules；
Wherein, the advertisement play rules include uninterrupted rotation play rules, time in turn play rules and interval Roll one of play rules.
Wherein optionally, the advertisement management server configures advertisement schedule information according to the ad content of acquisition, Further include:
The advertisement management server configures advertisement scheduling editor information according to the ad content of acquisition；
Wherein, the advertisement scheduling editor information comprises at least one of the following:
Advertisement scheduling increases editor's information, advertisement scheduling deletes editor's information, advertisement scheduling modifies editor's information and wide Accuse scheduling inquiry editor's information.
Wherein optionally, the advertisement management server configures advertisement schedule information according to the ad content of acquisition, Further include:
The advertisement management server configures advertisement scheduling according to the ad content of acquisition and stores information；
Wherein, the advertisement scheduling storage information comprises at least one of the following: the advertisement scheduling attribute information is saved To default storage system, will save after advertisement scheduling attribute information modification to default storage system and by the advertisement tune Attribute information is spent to delete.
Second aspect of the embodiment of the present invention provides a kind of ad data management server end, comprising:
Module is obtained, for obtaining ad content；
First configuration module, for configuring advertisement schedule information according to the ad content of acquisition；
Generation module, for generating the Advertisement association information including the ad content and the advertisement schedule information；
The generation module is also used to generate the promotional literature packet including the Advertisement association information；
Pushing module, for the promotional literature packet to be pushed to advertising push service device, so that the advertisement pushing takes The promotional literature packet is sent to the television terminal with advertising push service device communication connection by business device.
Wherein optionally, the server-side further include: the second configuration module obtains ad content for the acquisition module Before, ad spot information is configured；
The generation module, for generating the Advertisement association letter including the ad content and the advertisement schedule information When breath, specifically for generating the Advertisement association including the ad content, the advertisement schedule information and the ad spot information Information.
Wherein optionally, the ad content includes webpage mode advertisement content and picture mode ad content, the clothes Business end further includes third configuration module, for when the ad content is webpage mode advertisement content, the acquisition module to be obtained Before taking ad content, after the second configuration module configuration ad spot information, advertisement formwork information, the advertisement mould are configured Plate information comprises at least one of the following: advertisement formwork title, advertisement formwork content and advertisement formwork description and explanation；
The acquisition module, when the ad content is webpage mode advertisement content, specifically for the institute based on configuration State advertisement formwork acquisition of information ad content.
Wherein optionally, second configuration module includes: the first configuration unit, for configuring advertisement position attribute information；
First configuration unit is specifically used for configurating terminal and extracts advertisement mode, advertisement position title, advertisement external interface Coding, advertisement position displaing coordinate, advertisement position height and advertisement bit width on a terminal screen and advertisement position description and explanation One or more of, wherein it includes request type and pushability that the terminal, which extracts advertisement mode,.
Wherein optionally, second configuration module further include: the second configuration unit, for configuring advertisement position editor letter Breath；
Second configuration unit is specifically used for configuration advertisement position increase editor information, advertisement position deletes editor's information, wide Accuse one or more of position modification editor's information and advertisement position inquiry editor's information.
Wherein optionally, second configuration module further include: third configuration unit, for configuring advertisement position storage letter Breath；
Second configuration unit, specifically for saving the advertisement position attribute information to default storage system, by institute State advertisement position attribute information modification after save to default storage system and by the advertisement position attribute information delete one of or It is several.
Wherein optionally, first configuration module includes: the 4th configuration unit, in the advertisement according to acquisition Hold configuration advertisement scheduling attribute information；
4th configuration unit, specifically for the ad content played based on preset time period configuration advertisement position and advertisement Play rules configure the ad content and advertisement play rules and be based on default terminal device that advertisement position plays based on channel predetermined One or more of the ad content of mark configuration advertisement position broadcasting and advertisement play rules.
Wherein, the advertisement play rules include uninterrupted rotation play rules, time in turn play rules and interval Roll one of play rules.
Wherein optionally, first configuration module further include: the 5th configuration unit, for the advertisement according to acquisition Content configures advertisement scheduling editor information；
Wherein, the advertisement scheduling editor information comprises at least one of the following:
Advertisement scheduling increases editor's information, advertisement scheduling deletes editor's information, advertisement scheduling modifies editor's information and wide Accuse scheduling inquiry editor's information.
Wherein optionally, first configuration module further include: the 6th configuration unit, for the advertisement according to acquisition Content configures advertisement scheduling and stores information；
Wherein, the advertisement scheduling storage information comprises at least one of the following: the advertisement scheduling attribute information is saved To default storage system, will save after advertisement scheduling attribute information modification to default storage system and by the advertisement tune Attribute information is spent to delete.
As can be seen that in technical solution of the embodiment of the present invention, firstly, advertisement management server obtains ad content, according to The ad content obtained configures advertisement schedule information, and then, generating includes that the ad content and the advertisement scheduling are believed The Advertisement association information of breath, and the promotional literature packet including the Advertisement association information is generated, finally, by the promotional literature packet It is pushed to advertising push service device, is pushed away so that the promotional literature packet is sent to by the advertising push service device with the advertisement The television terminal for sending server to communicate to connect.Since in the present invention, advertisement management server is directed to the ad content obtained not With different advertisement management servers is generated, be conducive to improve ad content and network TV program content, time, groups of users The relevance of the factor of effect is finally launched Deng influence advertisement, final promotion advertisement shows effect.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with It obtains other drawings based on these drawings.
Fig. 1 is a kind of flow diagram for ad data management method that first embodiment of the invention provides；
Fig. 1-a is the structural schematic diagram of the Advertising Management System in first embodiment of the invention；
Fig. 2 is a kind of flow diagram for ad data management method that second embodiment of the invention provides；
Fig. 3 is a kind of structural schematic diagram for ad data management server end that third embodiment of the invention provides；
Fig. 4 is a kind of structural schematic diagram for ad data management server end that fourth embodiment of the invention provides.
Specific embodiment
In order to enable those skilled in the art to better understand the solution of the present invention, below in conjunction in the embodiment of the present invention Attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art Every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.
Description and claims of this specification and term " first " in above-mentioned attached drawing, " second " etc. are for distinguishing Different objects, are not use to describe a particular order.In addition, term " includes " and " having " and their any deformations, it is intended that It is to cover and non-exclusive includes.Such as the process, method, system, product or equipment for containing a series of steps or units do not have It is defined in listed step or unit, but optionally further comprising the step of not listing or unit, or optionally also wrap Include other step or units intrinsic for these process, methods, product or equipment.
Referenced herein " embodiment " is it is meant that a particular feature, structure, or characteristic described can wrap in conjunction with the embodiments Containing at least one embodiment of the present invention.Each position in the description occur the phrase might not each mean it is identical Embodiment, nor the independent or alternative embodiment with other embodiments mutual exclusion.Those skilled in the art explicitly and Implicitly understand, embodiment described herein can be combined with other embodiments.
Referring to Fig. 1, Fig. 1 is a kind of process signal for ad data management method that first embodiment of the invention provides Figure, as shown in Figure 1, method includes the following steps:
S101, advertisement management server obtain ad content.
It is to be appreciated that ad content may include picture mode ad content and webpage mode advertisement content.Picture mould Formula ad content is made of one or more picture, and webpage mode advertisement content is designed by webpage mode, and television terminal needs Webpage mode shows the ad content.Developer designs picture mode ad content using picture design tool, uses HTML5 Language design webpage mode advertisement content.
Wherein, above-mentioned ad content can specifically include at least one of following information: advertised name, advertisement type, Whether picture store path, advertisement external linkage address capture internal remote control focus, effective time, display duration, Ke Hubiao Knowledge, contract mark, webpage mode advertisement content, advertisement description with explanation, it is expired indicate and be associated with advertisement bit sequence, it is optional Advertisement management server obtain ad content source code it is specific as follows shown in.
S102, the advertisement management server configure advertisement schedule information according to the ad content of acquisition, and generate Advertisement association information including the ad content and the advertisement schedule information.
Wherein, as an alternative embodiment, the advertisement management server is according to the ad content of acquisition The specific embodiment of configuration advertisement schedule information may is that
The advertisement management server configures advertisement scheduling attribute information according to the ad content of acquisition；
Wherein, the advertisement management server includes according to the ad content of acquisition configuration advertisement scheduling attribute information Following at least one:
Ad content and advertisement of the advertisement management server based on preset time period configuration advertisement position broadcasting play rule Then；Ad content and advertisement play rules of the advertisement management server based on channel predetermined configuration advertisement position broadcasting；It is described Ad content and advertisement play rules of the advertisement management server based on the configuration advertisement position broadcasting of default Terminal Equipment Identifier；
It is to be appreciated that the advertisement management server based on preset time period configuration advertisement position play ad content and Advertisement play rules are it is to be understood that advertisement management server can configure the advertisement that advertisement position plays according to every day weekly Content and advertisement play rules, such as period in morning 1:00 to 5:00, morning hours 6:00 to 11:00, prime time in night 18:00 Arrive 23:00 etc., section corresponds to the ad content and advertisement play rules of different broadcastings to advertisement position in different times；
Ad content and advertisement play rules of the advertisement management server based on channel predetermined configuration advertisement position broadcasting, Can be understood as advertisement management server can configure whether certain advertisement allows in channel predetermined broadcasting, to realize based on default The ad content and advertisement play rules of channel assignment advertisement position broadcasting allow dispensing to launch more accurate and effective.
Ad content and advertisement of the advertisement management server based on the configuration advertisement position broadcasting of default Terminal Equipment Identifier Play rules, it is possible to understand that are as follows: default advertisement is passed through the device identification of identification television terminal, or intelligence by advertisement management server Card mark realizes the directional user group for being only delivered to restriction.
Wherein, the advertisement play rules include uninterrupted rotation play rules, time in turn play rules and interval Roll one of play rules.
It is to be appreciated that above-mentioned uninterrupted carousel, more associated by continual rotation broadcasting after referring to that advertisement position occurs A advertisement；Above-mentioned time in turn plays, and refers to and limits according to specified time and playing duration, multiple associated by rotation broadcasting Advertisement；Appeal interval, which rolls, to play, after referring to that advertisement position occurs, at interval of specified duration, according to the limitation of playing duration, in turn It rolls and plays associated multiple advertisements.
Wherein, as an alternative embodiment, the advertisement management server is according to the ad content of acquisition The specific embodiment of configuration advertisement schedule information may also is that
The advertisement management server configures advertisement scheduling editor information according to the ad content of acquisition；
Wherein, the advertisement scheduling editor information comprises at least one of the following:
Advertisement scheduling increases editor's information, advertisement scheduling deletes editor's information, advertisement scheduling modifies editor's information and wide Accuse scheduling inquiry editor's information.
Wherein, as an alternative embodiment, the advertisement management server is according to the ad content of acquisition The specific embodiment of configuration advertisement schedule information may also is that
The advertisement management server configures advertisement scheduling according to the ad content of acquisition and stores information；
Wherein, the advertisement scheduling storage information comprises at least one of the following: the advertisement scheduling attribute information is saved To default storage system, will save after advertisement scheduling attribute information modification to default storage system and by the advertisement tune Attribute information is spent to delete.
S103, the advertisement management server generate the promotional literature packet including the Advertisement association information.
The promotional literature packet is pushed to advertising push service device by S104, the advertisement management server, so that described The promotional literature packet is sent to the television terminal with advertising push service device communication connection by advertising push service device.
It is to be appreciated that advertisement management server traversal each single item ad content and advertisement scheduling corresponding with ad content Information is packaged and generates promotional literature packet, is pushed to advertising push service device, in order to provide television terminal download process is given.
It is to be appreciated that above-mentioned advertising push service device, is mainly responsible for the interaction with television terminal, the advertisement number of packing According to being pushed to television terminal, wherein there are two types of push mode: on-demand and propelling movement type.On-demand refers to that television terminal requests certain The promotional literature packet of advertisement position after advertising push service device receives request, responds the promotional literature packet downloading ground of the advertisement position Location, and specific profile download function is provided；Propelling movement type refers to advertising push service device actively the promotional literature of certain advertisement position Packet download address is sent to television terminal by specific push protocol, after television terminal receives the push, restarts downloading MQTT agreement or XMPP protocol can be used in the promotional literature packet of the advertisement position, the push protocol specifically used.
Wherein, advertisement management server, advertising push service device and television terminal are considered as an Advertising Management System, The structural schematic diagram of above-mentioned Advertising Management System can refer to Fig. 1-a.
It wherein, can be with as an alternative embodiment, before the advertisement management server obtains ad content Execute following steps:
The advertisement management server configures ad spot information；
Generate the Advertisement association information including the ad content and the advertisement schedule information, comprising:
Generate the Advertisement association information including the ad content, the advertisement schedule information and the ad spot information.
Wherein, as an alternative embodiment, the ad content includes webpage mode advertisement content and picture mould Formula ad content, when the ad content is webpage mode advertisement content, the advertisement management server obtains ad content Before, after the advertisement management server configuration ad spot information, following steps can also be performed:
Advertisement management server configures advertisement formwork information, and the advertisement formwork information comprises at least one of the following: advertisement Template name, advertisement formwork content and advertisement formwork description and explanation；
Wherein, the specific source program of advertisement management server configuration advertisement formwork information can refer to following procedure.
Wherein, optionally, the advertisement formwork information is in addition to including above-mentioned advertisement formwork title, advertisement formwork content and wide Slide former description and explanation are outer, can also include editor's information of advertisement formwork, i.e. increase advertisement formwork editor information, deletion is wide Slide former editor information, modification advertisement formwork editor information and inquiry and search advertisements edit model information etc.；The advertisement Template Information can further include advertisement formwork storage information, that is, saves, advertisement formwork data are deleted or modified to specifically Storage system in.
When the ad content is webpage mode advertisement content, the advertisement management server obtains ad content, packet It includes:
The advertisement formwork acquisition of information ad content of the advertisement management server based on configuration.
It is to be appreciated that it should be understood that developer uses the advertisement of HTML5 language design webpage mode advertisement content The configuration of template, advertisement formwork can provide reference and sample for webpage mode advertisement content.When the ad content is webpage When mode advertisement content, developer modifies to advertisement formwork on the basis of advertisement formwork, that is, produces new advertisement Content.
As an alternative embodiment, the specific embodiment of the advertisement management server configuration ad spot information It may is that
The advertisement management server configures advertisement position attribute information；
Wherein, the advertisement management server configuration advertisement position attribute information comprises at least one of the following:
The advertisement management server configurating terminal extracts advertisement mode, and it includes request type that the terminal, which extracts advertisement mode, And pushability；The advertisement management server configures advertisement position title；The advertisement management server configures advertisement external interface Coding；The displaing coordinate of the advertisement management server configuration advertisement position on a terminal screen；The advertisement management server is matched Set advertisement position height and advertisement bit width；The advertisement management server configuration advertisement position description and explanation.
Wherein it is possible to understand, the advertisement position attribute information describes each specific broadcasting advertisement on television terminal Advertisement position position and size information, the source code of optional advertisement management server configuration advertisement position attribute information it is specific As follows.
As an alternative embodiment, the specific embodiment of the advertisement management server configuration ad spot information It may also is that
The advertisement management server configures advertisement position editor information；
Wherein, the advertisement management server configuration advertisement position editor information comprises at least one of the following:
The advertisement management server configuration advertisement position increases editor's information；The advertisement management server configures advertisement position Delete editor's information；Advertisement management server configuration advertisement position modification editor's information；The advertisement management server configuration Advertisement position inquiry editor's information.
As an alternative embodiment, the specific embodiment of the advertisement management server configuration ad spot information It may also is that
The advertisement management server configuration advertisement position stores information；
Wherein, the advertisement management server configuration advertisement position storage information comprises at least one of the following:
The advertisement management server saves the advertisement position attribute information to default storage system；The advertising management Server saves after modifying the advertisement position attribute information to default storage system；The advertisement management server will be described wide Accuse bit attribute information deletion.
As can be seen that in technical solution of the embodiment of the present invention, firstly, advertisement management server obtains ad content, according to The ad content obtained configures advertisement schedule information, and then, generating includes that the ad content and the advertisement scheduling are believed The Advertisement association information of breath, and the promotional literature packet including the Advertisement association information is generated, finally, by the promotional literature packet It is pushed to advertising push service device, is pushed away so that the promotional literature packet is sent to by the advertising push service device with the advertisement The television terminal for sending server to communicate to connect.Since in the present invention, advertisement management server is directed to the ad content obtained not With different advertisement management servers is generated, be conducive to improve ad content and network TV program content, time, groups of users The relevance of the factor of effect is finally launched Deng influence advertisement, final promotion advertisement shows effect.
Referring to Fig. 2, Fig. 2 is a kind of flow diagram of ad data management method provided in an embodiment of the present invention, such as Shown in Fig. 2, the above method be may comprise steps of:
S201, advertisement management server configuration advertisement position attribute information, advertisement position editor information and advertisement position are deposited Store up information.
Wherein, the advertisement management server configuration advertisement position attribute information comprises at least one of the following:
The advertisement management server configurating terminal extracts advertisement mode, and it includes request type that the terminal, which extracts advertisement mode, And pushability；The advertisement management server configures advertisement position title；The advertisement management server configures advertisement external interface Coding；The displaing coordinate of the advertisement management server configuration advertisement position on a terminal screen；The advertisement management server is matched Set advertisement position height and advertisement bit width；The advertisement management server configuration advertisement position description and explanation.
Wherein, the advertisement management server configuration advertisement position editor information comprises at least one of the following:
The advertisement management server configuration advertisement position increases editor's information；The advertisement management server configures advertisement position Delete editor's information；Advertisement management server configuration advertisement position modification editor's information；The advertisement management server configuration Advertisement position inquiry editor's information.
Wherein, the advertisement management server configuration advertisement position storage information comprises at least one of the following:
The advertisement management server saves the advertisement position attribute information to default storage system；The advertising management Server saves after modifying the advertisement position attribute information to default storage system；The advertisement management server will be described wide Accuse bit attribute information deletion.
S202, advertisement management server obtain ad content.
As an alternative embodiment, the ad content includes webpage mode advertisement content and picture mode advertisement Content, when the ad content is webpage mode advertisement content, before the advertisement management server obtains ad content, institute After stating advertisement management server configuration ad spot information, the method also includes:
Advertisement management server configures advertisement formwork information, and the advertisement formwork information comprises at least one of the following: advertisement Template name, advertisement formwork content and advertisement formwork description and explanation；
When the ad content is webpage mode advertisement content, the advertisement management server obtains ad content, packet It includes:
The advertisement formwork acquisition of information ad content of the advertisement management server based on configuration.
S203, the advertisement management server configure advertisement scheduling attribute information, wide according to the ad content of acquisition It accuses schedule edit information and advertisement scheduling stores information.
Wherein, the advertisement management server includes according to the ad content of acquisition configuration advertisement scheduling attribute information Following at least one:
Ad content and advertisement of the advertisement management server based on preset time period configuration advertisement position broadcasting play rule Then；Ad content and advertisement play rules of the advertisement management server based on channel predetermined configuration advertisement position broadcasting；It is described Ad content and advertisement play rules of the advertisement management server based on the configuration advertisement position broadcasting of default Terminal Equipment Identifier；
Wherein, the advertisement play rules include uninterrupted rotation play rules, time in turn play rules and interval Roll one of play rules.
Wherein, the advertisement scheduling editor information comprises at least one of the following:
Advertisement scheduling increases editor's information, advertisement scheduling deletes editor's information, advertisement scheduling modifies editor's information and wide Accuse scheduling inquiry editor's information.
Wherein, the advertisement scheduling storage information comprises at least one of the following: the advertisement scheduling attribute information is saved To default storage system, will save after advertisement scheduling attribute information modification to default storage system and by the advertisement tune Attribute information is spent to delete.
It includes the ad content, the advertisement schedule information and described wide that S204, the advertisement management server, which generate, Accuse the Advertisement association information of position information.
S205, the advertisement management server generate the promotional literature packet including the Advertisement association information.
The promotional literature packet is pushed to advertising push service device by S206, the advertisement management server, so that described The promotional literature packet is sent to the television terminal with advertising push service device communication connection by advertising push service device.
As can be seen that in technical solution of the embodiment of the present invention, firstly, advertisement management server obtains ad content, according to The ad content obtained configures advertisement schedule information, and then, generating includes that the ad content and the advertisement scheduling are believed The Advertisement association information of breath, and the promotional literature packet including the Advertisement association information is generated, finally, by the promotional literature packet It is pushed to advertising push service device, is pushed away so that the promotional literature packet is sent to by the advertising push service device with the advertisement The television terminal for sending server to communicate to connect.Since in the present invention, advertisement management server is directed to the ad content obtained not With different advertisement management servers is generated, be conducive to improve ad content and network TV program content, time, groups of users The relevance of the factor of effect is finally launched Deng influence advertisement, final promotion advertisement shows effect.
The following is an embodiment of the apparatus of the present invention, and apparatus of the present invention embodiment is for executing embodiment of the present invention method one to two The method of realization, for ease of description, only parts related to embodiments of the present invention are shown, and particular technique details does not disclose , please refer to the embodiment of the present invention one and embodiment two.
Referring to Fig. 3, Fig. 3 is a kind of structural representation for ad data management server end that third embodiment of the invention provides Figure, as shown in figure 3, the ad data management server end in the embodiment of the present invention includes:
Module 301 is obtained, for obtaining ad content；
First configuration module 302, for configuring advertisement schedule information according to the ad content of acquisition；
Generation module 303, for generating the Advertisement association information including the ad content and the advertisement schedule information；
The generation module 303 is also used to generate the promotional literature packet including the Advertisement association information；
Pushing module 304, for the promotional literature packet to be pushed to advertising push service device, so that the advertisement pushing The promotional literature packet is sent to the television terminal with advertising push service device communication connection by server.
As an alternative embodiment, the ad data management server end can also further include: second Configuration module 305 before obtaining ad content for the acquisition module, configures ad spot information；
The generation module 303 is closed for generating the advertisement including the ad content and the advertisement schedule information When joining information, specifically for generating the advertisement including the ad content, the advertisement schedule information and the ad spot information Related information.
As an alternative embodiment, the ad content includes webpage mode advertisement content and picture mode advertisement Content, the server-side can further include third configuration module 306, for being that webpage mode is wide when the ad content When accusing content, before the acquisition module obtains ad content, after the second configuration module configuration ad spot information, configuration Advertisement formwork information, the advertisement formwork information comprise at least one of the following: advertisement formwork title, advertisement formwork content and advertisement Template description and explanation；
The acquisition module 301, when the ad content is webpage mode advertisement content, specifically for based on configuration The advertisement formwork acquisition of information ad content.
As an alternative embodiment, second configuration module 305 includes: the first configuration unit 3051, it is used for Configure advertisement position attribute information；
First configuration unit 3051, it is external specifically for configurating terminal extraction advertisement mode, advertisement position title, advertisement Interface coding, advertisement position displaing coordinate, advertisement position height and advertisement bit width on a terminal screen and advertisement position description with One or more of illustrate, wherein it includes request type and pushability that the terminal, which extracts advertisement mode,.
As an alternative embodiment, second configuration module 305 further include: the second configuration unit 3052 is used In configuration advertisement position editor information；
Second configuration unit 3052 is specifically used for configuration advertisement position and increases editor's information, advertisement position deletion editor's letter One or more of breath, advertisement position modification editor's information and advertisement position inquiry editor's information.
As an alternative embodiment, second configuration module 305 further include: third configuration unit 3053 is used Information is stored in configuration advertisement position；
Second configuration unit 3053, specifically for by the advertisement position attribute information save to default storage system, Will the advertisement position attribute information modification after save to default storage system and by the advertisement position attribute information delete in one Kind is several.
As an alternative embodiment, first configuration module 302 includes: the 4th configuration unit 3021, it is used for Advertisement scheduling attribute information is configured according to the ad content of acquisition；
4th configuration unit 3021, specifically for based on preset time period configuration advertisement position play ad content and Advertisement play rules configure the ad content and advertisement play rules and be based on default terminal that advertisement position plays based on channel predetermined Device identification configures one or more of the ad content that advertisement position plays and advertisement play rules.
Wherein, the advertisement play rules include uninterrupted rotation play rules, time in turn play rules and interval Roll one of play rules.
As an alternative embodiment, first configuration module 302 further include: the 5th configuration unit 3022 is used According to the ad content of acquisition configuration advertisement scheduling editor information；
Wherein, the advertisement scheduling editor information comprises at least one of the following:
Advertisement scheduling increases editor's information, advertisement scheduling deletes editor's information, advertisement scheduling modifies editor's information and wide Accuse scheduling inquiry editor's information.
As an alternative embodiment, first configuration module 302 further include: the 6th configuration unit 3023 is used Information is stored in configuring advertisement scheduling according to the ad content of acquisition；
Wherein, the advertisement scheduling storage information comprises at least one of the following: the advertisement scheduling attribute information is saved To default storage system, will save after advertisement scheduling attribute information modification to default storage system and by the advertisement tune Attribute information is spent to delete.
The specific implementation of modules involved in the embodiment of the present invention can refer to the corresponding embodiment of the method for Fig. 1 to Fig. 2 The description of middle related function module, this will not be repeated here.
As can be seen that in technical solution of the embodiment of the present invention, firstly, advertisement management server obtains ad content, according to The ad content obtained configures advertisement schedule information, and then, generating includes that the ad content and the advertisement scheduling are believed The Advertisement association information of breath, and the promotional literature packet including the Advertisement association information is generated, finally, by the promotional literature packet It is pushed to advertising push service device, is pushed away so that the promotional literature packet is sent to by the advertising push service device with the advertisement The television terminal for sending server to communicate to connect.Since in the present invention, advertisement management server is directed to the ad content obtained not With different advertisement management servers is generated, be conducive to improve ad content and network TV program content, time, groups of users The relevance of the factor of effect is finally launched Deng influence advertisement, final promotion advertisement shows effect.
Referring to Fig. 4, Fig. 4 is a kind of structural representation for ad data management server end that fourth embodiment of the invention provides Figure, as shown in figure 4, the ad data management server end in the embodiment of the present invention includes: at least one processor 401, such as CPU, at least one receiver 403, at least one processor 404, at least one transmitter 405, at least one communication bus 402.Wherein, communication bus 402 is for realizing the connection communication between these components.Wherein, device in the embodiment of the present invention Receiver 403 and transmitter 405 can be wired sending port, or wireless device is used for for example including antenna assembly The communication of signaling or data is carried out with other node devices.Memory 404 can be high speed RAM memory, be also possible to it is non-not Stable memory (non-volatile memory), for example, at least a magnetic disk storage.Memory 404 optionally may be used also To be storage device that at least one is located remotely from aforementioned processor 401.Batch processing code, and institute are stored in memory 404 Stating processor 401 can call the code stored in memory 404 to execute relevant function by communication bus 402.
The processor 401, for obtaining ad content；Advertisement scheduling letter is configured according to the ad content of acquisition Breath, and generate the Advertisement association information including the ad content and the advertisement schedule information；Generate includes that the advertisement is closed Join the promotional literature packet of information；The promotional literature packet is pushed to advertising push service device, so that the advertising push service The promotional literature packet is sent to the television terminal with advertising push service device communication connection by device.
As an alternative embodiment, the processor 401, for that can also use before obtaining ad content In configuration ad spot information；
The processor 401, for generating the Advertisement association including the ad content and the advertisement schedule information When information, closed specifically for generating the advertisement including the ad content, the advertisement schedule information and the ad spot information Join information.
As an alternative embodiment, the ad content includes webpage mode advertisement content and picture mode advertisement Content, when the ad content is webpage mode advertisement content, the processor 401, before being used to obtain ad content, After configuring ad spot information, configuration advertisement formwork information can be also used for, the advertisement formwork information includes following at least one Kind: advertisement formwork title, advertisement formwork content and advertisement formwork description and explanation；
When the ad content is webpage mode advertisement content, the processor 401, for obtaining ad content When, specifically for the advertisement formwork acquisition of information ad content based on configuration.
As an alternative embodiment, the processor 401, is being used to configure ad spot information, specifically for matching Set advertisement position attribute information；
Wherein, the processor 401 is extracting advertisement mould specifically for configurating terminal for configuring advertisement position attribute information Formula, it includes request type and pushability that the terminal, which extracts advertisement mode,；Configure advertisement position title；Advertisement external interface is configured to compile Code；Configure the displaing coordinate of advertisement position on a terminal screen；Configure advertisement position height and advertisement bit width；Configure advertisement position description With explanation one or more of.
As an alternative embodiment, the processor 401, is being used to configure ad spot information, specifically for matching Set advertisement position editor's information；
Wherein, the processor 401 increases for when configuring advertisement position editor's information, being specifically used for configuration advertisement position Edit information；It configures advertisement position and deletes editor's information；Configure advertisement position modification editor's information；Configure advertisement position inquiry editor's information Middle one or more.
As an alternative embodiment, the processor 401, is being used to configure ad spot information, specifically for matching Set advertisement position storage information；
Wherein, the processor 401 is specifically used for when for configuring advertisement position storage information by the advertisement position category Property information preservation is to default storage system；It will save after advertisement position attribute information modification to default storage system；It will be described One or more of advertisement position attribute information deletion.
As an alternative embodiment, the processor 401, for being configured according to the ad content of acquisition When advertisement scheduling is believed, specifically for configuring advertisement scheduling attribute information according to the ad content of acquisition；
Wherein, the processor 401, for configuring advertisement scheduling attribute information according to the ad content of acquisition When, specifically for the ad content and advertisement play rules played based on preset time period configuration advertisement position；Based on channel predetermined Configure the ad content and advertisement play rules that advertisement position plays；It is played based on default Terminal Equipment Identifier configuration advertisement position wide Accuse one or more of content and advertisement play rules；
Wherein, the advertisement play rules include uninterrupted rotation play rules, time in turn play rules and interval Roll one of play rules.
Wherein, the processor 401, for according to the ad content of acquisition configure advertisement schedule information, specifically For configuring advertisement scheduling editor information according to the ad content of acquisition；
Wherein, the advertisement scheduling editor information comprises at least one of the following:
Advertisement scheduling increases editor's information, advertisement scheduling deletes editor's information, advertisement scheduling modifies editor's information and wide Accuse scheduling inquiry editor's information.
Wherein, the processor 401, for according to the ad content of acquisition configure advertisement schedule information, specifically Information is stored for configuring advertisement scheduling according to the ad content of acquisition；
Wherein, the advertisement scheduling storage information comprises at least one of the following: the advertisement scheduling attribute information is saved To default storage system, will save after advertisement scheduling attribute information modification to default storage system and by the advertisement tune Attribute information is spent to delete.
The specific implementation of modules involved in the embodiment of the present invention can refer to the corresponding embodiment of the method for Fig. 1 to Fig. 2 The description of middle related function module, this will not be repeated here.
As can be seen that in technical solution of the embodiment of the present invention, firstly, advertisement management server obtains ad content, according to The ad content obtained configures advertisement schedule information, and then, generating includes that the ad content and the advertisement scheduling are believed The Advertisement association information of breath, and the promotional literature packet including the Advertisement association information is generated, finally, by the promotional literature packet It is pushed to advertising push service device, is pushed away so that the promotional literature packet is sent to by the advertising push service device with the advertisement The television terminal for sending server to communicate to connect.Since in the present invention, advertisement management server is directed to the ad content obtained not With different advertisement management servers is generated, be conducive to improve ad content and network TV program content, time, groups of users The relevance of the factor of effect is finally launched Deng influence advertisement, final promotion advertisement shows effect.
The embodiment of the present invention also provides a kind of computer storage medium, wherein the computer storage medium can be stored with journey Sequence, the program include the part or complete of the monitoring method for any service processes recorded in above method embodiment when executing Portion's step.
It should be noted that for the various method embodiments described above, for simple description, therefore, it is stated as a series of Combination of actions, but those skilled in the art should understand that, the present invention is not limited by the sequence of acts described because According to the present invention, some steps may be performed in other sequences or simultaneously.Secondly, those skilled in the art should also know It knows, the embodiments described in the specification are all preferred embodiments, and related actions and modules is not necessarily of the invention It is necessary.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment Point, reference can be made to the related descriptions of other embodiments.
In several embodiments provided herein, it should be understood that disclosed device, it can be by another way It realizes.For example, the apparatus embodiments described above are merely exemplary, such as the division of the unit, it is only a kind of Logical function partition, there may be another division manner in actual implementation, such as multiple units or components can combine or can To be integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual Coupling, direct-coupling or communication connection can be through some interfaces, the indirect coupling or communication connection of device or unit, It can be electrical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme 's.
It, can also be in addition, the functional units in various embodiments of the present invention may be integrated into one processing unit It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list Member both can take the form of hardware realization, can also realize in the form of software functional units.
If the integrated unit is realized in the form of SFU software functional unit and sells or use as independent product When, it can store in a computer readable storage medium.Based on this understanding, technical solution of the present invention is substantially The all or part of the part that contributes to existing technology or the technical solution can be in the form of software products in other words It embodies, which is stored in a storage medium, including some instructions are used so that a computer Equipment (can for personal computer, server or network equipment etc.) execute each embodiment the method for the present invention whole or Part steps.And storage medium above-mentioned includes: that USB flash disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited Reservoir (RAM, Random Access Memory), mobile hard disk, magnetic or disk etc. be various to can store program code Medium.
Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of above-described embodiment is can It is completed with instructing relevant hardware by program, which can be stored in a computer readable storage medium, storage Medium may include: flash disk, read-only memory (English: Read-Only Memory, abbreviation: ROM), random access device (English Text: Random Access Memory, referred to as: RAM), disk or CD etc..
It is provided for the embodiments of the invention a kind of ad data management method above and advertising management service end carries out It is discussed in detail, used herein a specific example illustrates the principle and implementation of the invention, above embodiments Illustrate to be merely used to help understand method and its core concept of the invention；At the same time, for those skilled in the art, according to According to thought of the invention, there will be changes in the specific implementation manner and application range, to sum up above-mentioned, the content of the present specification It should not be construed as limiting the invention.

Claims (12)

1. a kind of ad data management method, which is characterized in that the described method includes:
Advertisement management server configures ad spot information；
The advertisement management server obtains ad content；
The advertisement management server configures advertisement schedule information according to the ad content of acquisition, and it includes described wide for generating Accuse content, the Advertisement association information of the advertisement schedule information and the ad spot information, the advertisement management server according to The ad content obtained configures advertisement schedule information, comprising: the advertisement management server is according to the advertisement of acquisition Content configures advertisement scheduling attribute information；Wherein, the advertisement management server configures wide according to the ad content of acquisition Accuse scheduling attributes information to comprise at least one of the following: the advertisement management server is based on preset time period configuration advertisement position and plays Ad content and advertisement play rules；In the advertisement that the advertisement management server is played based on channel predetermined configuration advertisement position Hold and advertisement play rules；In the advertisement that the advertisement management server is played based on default Terminal Equipment Identifier configuration advertisement position Hold and advertisement play rules；Wherein, the advertisement play rules include uninterrupted rotation play rules, time in turn play rules And interval rolls one of play rules；
The advertisement management server generates the promotional literature packet including the Advertisement association information；
The promotional literature packet is pushed to advertising push service device by the advertisement management server, so that the advertisement pushing takes The promotional literature packet is sent to the television terminal with advertising push service device communication connection by business device；
The ad content includes webpage mode advertisement content and picture mode ad content, when the ad content is webpage mould When formula ad content, before the advertisement management server obtains ad content, the advertisement management server configures advertisement position After information, the method also includes:
Advertisement management server configures advertisement formwork information, and the advertisement formwork information comprises at least one of the following: advertisement formwork Title, advertisement formwork content and advertisement formwork description and explanation；
When the ad content is webpage mode advertisement content, the advertisement management server obtains ad content, comprising:
The advertisement formwork acquisition of information ad content of the advertisement management server based on configuration.
2. the method as described in claim 1, which is characterized in that the advertisement management server configures ad spot information, comprising:
The advertisement management server configures advertisement position attribute information；
Wherein, the advertisement management server configuration advertisement position attribute information comprises at least one of the following:
The advertisement management server configurating terminal extracts advertisement mode, and the terminal extracts advertisement mode and includes request type and push away The property sent；
The advertisement management server configures advertisement position title；
The advertisement management server configuration advertisement external interface coding；
The displaing coordinate of the advertisement management server configuration advertisement position on a terminal screen；
The advertisement management server configuration advertisement position height and advertisement bit width；
The advertisement management server configuration advertisement position description and explanation.
3. method according to claim 2, which is characterized in that the advertisement management server configures ad spot information, also wraps It includes:
The advertisement management server configures advertisement position editor information；
Wherein, the advertisement management server configuration advertisement position editor information comprises at least one of the following:
The advertisement management server configuration advertisement position increases editor's information；
The advertisement management server configuration advertisement position deletes editor's information；
Advertisement management server configuration advertisement position modification editor's information；
Advertisement management server configuration advertisement position inquiry editor's information.
4. method as claimed in claim 3, which is characterized in that the advertisement management server configures ad spot information, also wraps It includes:
The advertisement management server configuration advertisement position stores information；
Wherein, the advertisement management server configuration advertisement position storage information comprises at least one of the following:
The advertisement management server saves the advertisement position attribute information to default storage system；
The advertisement management server saves after modifying the advertisement position attribute information to default storage system；
The advertisement management server deletes the advertisement position attribute information.
5. the method as described in claim 1, which is characterized in that the advertisement management server is according in the advertisement of acquisition Hold configuration advertisement schedule information, further includes:
The advertisement management server configures advertisement scheduling editor information according to the ad content of acquisition；
Wherein, the advertisement scheduling editor information comprises at least one of the following:
Advertisement scheduling increases editor's information, advertisement scheduling deletes editor's information, advertisement scheduling modifies editor's information and advertisement tune Degree inquiry editor's information.
6. method as claimed in claim 5, which is characterized in that the advertisement management server is according in the advertisement of acquisition Hold configuration advertisement schedule information, further includes:
The advertisement management server configures advertisement scheduling according to the ad content of acquisition and stores information；
Wherein, the advertisement scheduling storage information comprises at least one of the following: the advertisement scheduling attribute information is saved to pre- If storage system will save after advertisement scheduling attribute information modification to default storage system and by the advertisement scheduling category Property information deletion.
7. a kind of ad data management server end, which is characterized in that the server-side includes:
Second configuration module, for configuring ad spot information before obtaining module acquisition ad content；
The acquisition module, for obtaining ad content；
First configuration module, for configuring advertisement schedule information, first configuration module according to the ad content of acquisition It include: the 4th configuration unit, for configuring advertisement scheduling attribute information according to the ad content of acquisition；4th configuration Unit, specifically for played based on preset time period configuration advertisement position ad content and advertisement play rules, based on default frequency Road is configured the ad content that advertisement position plays and advertisement play rules and is played based on default Terminal Equipment Identifier configuration advertisement position Ad content and one or more of advertisement play rules；Wherein, the advertisement play rules include that uninterrupted rotation is broadcast It puts rule, time in turn play rules and interval and rolls one of play rules；
Generation module, for generating the advertisement including the ad content, the advertisement schedule information and the ad spot information Related information；
The generation module is also used to generate the promotional literature packet including the Advertisement association information；
Pushing module, for the promotional literature packet to be pushed to advertising push service device, so that the advertising push service device The promotional literature packet is sent to the television terminal with advertising push service device communication connection；
The ad content includes webpage mode advertisement content and picture mode ad content, and the server-side further includes that third is matched Module is set, is used for when the ad content is webpage mode advertisement content, before the acquisition module obtains ad content, institute After stating the second configuration module configuration ad spot information, advertisement formwork information is configured, the advertisement formwork information includes below extremely Few one kind: advertisement formwork title, advertisement formwork content and advertisement formwork description and explanation；
The acquisition module, when the ad content is webpage mode advertisement content, specifically for described wide based on configuration Slide former acquisition of information ad content.
8. server-side as claimed in claim 7, which is characterized in that
Second configuration module includes: the first configuration unit, for configuring advertisement position attribute information；
First configuration unit is specifically used for configurating terminal and extracts advertisement mode, advertisement position title, advertisement external interface volume Code, advertisement position displaing coordinate, advertisement position height and advertisement bit width on a terminal screen and advertisement position description in explanation One or more, wherein it includes request type and pushability that the terminal, which extracts advertisement mode,.
9. server-side as claimed in claim 8, which is characterized in that
Second configuration module further include: the second configuration unit, for configuring advertisement position editor's information；
Second configuration unit is specifically used for configuration advertisement position and increases editor's information, advertisement position deletion editor information, advertisement position One or more of modification editor's information and advertisement position inquiry editor's information.
10. server-side as claimed in claim 9, which is characterized in that
Second configuration module further include: third configuration unit, for configuring advertisement position storage information；
Second configuration unit, specifically for by the advertisement position attribute information save to default storage system, will be described wide It accuses and one or more of is saved after bit attribute information is modified to default storage system and delete the advertisement position attribute information.
11. server-side as claimed in claim 7, which is characterized in that
First configuration module further include: the 5th configuration unit, for configuring advertisement tune according to the ad content of acquisition Degree editor's information；
Wherein, the advertisement scheduling editor information comprises at least one of the following:
Advertisement scheduling increases editor's information, advertisement scheduling deletes editor's information, advertisement scheduling modifies editor's information and advertisement tune Degree inquiry editor's information.
12. server-side as claimed in claim 11, which is characterized in that
First configuration module further include: the 6th configuration unit, for configuring advertisement tune according to the ad content of acquisition Degree storage information；
Wherein, the advertisement scheduling storage information comprises at least one of the following: the advertisement scheduling attribute information is saved to pre- If storage system will save after advertisement scheduling attribute information modification to default storage system and by the advertisement scheduling category Property information deletion.
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