CN111899053A - Online and offline advertisement management system for merchants - Google Patents
Online and offline advertisement management system for merchants Download PDFInfo
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- CN111899053A CN111899053A CN202010741837.7A CN202010741837A CN111899053A CN 111899053 A CN111899053 A CN 111899053A CN 202010741837 A CN202010741837 A CN 202010741837A CN 111899053 A CN111899053 A CN 111899053A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a merchant online and offline advertisement management system, which relates to the technical field of marketing, wherein online advertisements are subjected to advertisement putting management based on an Internet platform, offline advertisements are subjected to advertisement putting management based on a GPS technology, and the system comprises an advertisement resource acquisition module, an advertisement demand receiving module, an advertisement publishing module, an advertisement configuration information module, an advertisement terminal management module and a user management module, wherein the advertisement resource acquisition module is used for acquiring the position information of online Internet platform advertisement putting and the specific position information of offline advertisement resources. This online and offline advertisement management system of trade company through to online and offline advertisement unified management, according to the commodity information of waiting to put in the advertisement to and audience's directional condition, targeted carry out reasonable putting in the management to online and offline advertisement, make the crowd of browsing of advertisement be the crowd of this advertisement interest, thereby make the publicity effect of online and offline advertisement obvious.
Description
Technical Field
The invention relates to the technical field of marketing, in particular to an online and offline advertisement management system for merchants.
Background
The basic function of an advertisement is the recognition function. Through the advertisement, the product can help consumers to know and understand the content of trademarks, performances, purposes, using and maintaining methods, purchasing places, purchasing methods, prices and other items of various commodities, thereby playing the roles of transmitting information and communicating production and marketing. In a common saying, good goods are also easy to publicize. Advertising plays a very important role in the sale of goods.
The information-represented scientific and technological progress and the innovation of modern business models have the advantages that online advertisements are more and more diversified, the pertinence of the current online advertisements is very weak, the participation degree of users is poor, and the advertising effect is not obvious. When the online advertisement is developed, the offline advertisement also needs to be advanced with time, and the existing offline advertisement is not only difficult to manage but also has unobvious advertising effect due to a lot of blind releases.
Therefore, the merchant online and offline advertisement management system is provided, which is used for uniformly managing the online advertisement and the offline advertisement, so that the propaganda effect of the online advertisement and the offline advertisement is obviously improved.
Disclosure of Invention
In view of the deficiencies of the prior art, the present invention provides a merchant online and offline advertisement management system to solve the problems set forth in the background art.
In order to achieve the purpose, the invention provides the following technical scheme: an online and offline advertisement management system for a merchant, wherein online advertisements are subjected to advertisement putting management based on an internet platform, offline advertisements are subjected to advertisement putting management based on a GPS technology, and the online and offline advertisement management system comprises an advertisement resource acquisition module, an advertisement demand receiving module, an advertisement publishing module, an advertisement configuration information module, an advertisement terminal management module and a user management module;
the advertisement resource acquisition module is used for acquiring position information of online internet platform advertisement delivery and specific position information of offline advertisement resources;
the advertisement demand receiving module is used for receiving advertisement demand information input by merchants, and if two or more merchants in the same industry input the same advertisement demand information, a person with a higher price can preferably select an advertisement putting mode and an advertisement putting position according to a bidding principle;
the advertisement publishing module is used for uploading online advertisements to an internet platform and pushing offline advertisements to an advertisement terminal, wherein the uploaded or pushed advertisement information comprises character information, picture information, voice information and video information;
the advertisement configuration information module is used for managing the issued advertisements and configuring one or more of advertisement space adding editing information, advertisement space deleting editing information, advertisement space modifying editing information and advertisement space inquiring editing information;
the advertisement terminal management module is used for managing the advertisement putting position, the advertisement putting time and the advertisement putting frequency information of the advertisement terminal;
the user management module is used for modifying and releasing the advertisement by the user and obtaining the specific online and offline position information of the related advertisement.
Further optimizing the technical scheme, the position information of the online internet platform advertisement delivery in the advertisement resource acquisition module is extracted based on the behavior data of the consuming user in the internet platform, and the behavior data of the consuming user comprises one or more items of browsing content preference, consumption level and consumption behavior times of the consuming user on the platform.
Further optimizing the technical scheme, the specific position information of the offline advertisement resource in the advertisement resource acquisition module is extracted based on a GPS device built in the advertisement terminal, and the flow data of the advertisement terminal when the advertisement terminal is put in use at the position is extracted, wherein the flow data comprises one or more of the flow of people coming and going, the distribution of the age of people and the flow of people watching the advertisement in a certain time period at the position of the advertisement terminal.
Further optimizing the technical scheme, the advertisement demand information received by the advertisement demand receiving module comprises commodity information of the advertisement to be delivered and audience targeting conditions, wherein the audience targeting conditions comprise one or a combination of the following conditions: age range of the audience, gender of the audience, regional information of the audience, and interest preference information.
Further optimize this technical scheme, the online advertisement in the internet platform can be released and put on the homepage of shopping website, the offline advertisement on the advertisement terminal machine can be released and put on the public places such as bus stop, district's elevator, department store and so on the great position of the traffic of people.
Further optimizing the technical scheme, the advertisement configuration information module is further configured to, when the corresponding advertisement content is updated, reacquire the advertisement content corresponding to the updated advertisement configuration information from the advertisement management system, and delete the corresponding advertisement content when the advertisement content corresponding to the advertisement configuration information is not used within a preset time, or is expired, or is off-shelf.
Compared with the prior art, the invention provides a merchant online and offline advertisement management system, which has the following beneficial effects:
the online and offline advertisement management system for the merchant manages online and offline advertisements in a unified manner, and reasonably puts the advertisements online and offline in a targeted manner according to commodity information of the advertisements to be put and audience targeting conditions, so that browsing crowds of the advertisements are crowds interested in the advertisements, the advertising effect of the online and offline advertisements is obvious, and the use value of the online and offline advertisement management system for the merchant is reflected.
Drawings
FIG. 1 is a schematic diagram illustrating a process of advertisement distribution in an online and offline advertisement management system of a merchant according to the present invention;
fig. 2 is a schematic flow chart of user management of the merchant online and offline advertisement management system according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The first embodiment is as follows:
referring to fig. 1, the merchant online and offline advertisement management system is characterized in that online advertisements are managed by advertisement delivery based on an internet platform, offline advertisements are managed by advertisement delivery based on a GPS technology, and the merchant online and offline advertisement management system comprises an advertisement resource acquisition module, an advertisement demand receiving module, an advertisement publishing module, an advertisement configuration information module and an advertisement terminal management module;
the advertisement resource acquisition module is used for acquiring position information of online internet platform advertisement delivery and specific position information of offline advertisement resources;
the advertisement demand receiving module is used for receiving advertisement demand information input by merchants, and if two or more merchants in the same industry input the same advertisement demand information, a person with a higher price can preferably select an advertisement putting mode and an advertisement putting position according to a bidding principle;
the advertisement publishing module is used for uploading online advertisements to an internet platform and pushing offline advertisements to an advertisement terminal, wherein the uploaded or pushed advertisement information comprises character information, picture information, voice information and video information;
the advertisement configuration information module is used for managing the issued advertisements and configuring one or more of advertisement space adding editing information, advertisement space deleting editing information, advertisement space modifying editing information and advertisement space inquiring editing information;
and the advertisement terminal management module is used for managing the advertisement putting position, the advertisement putting time and the advertisement putting frequency information of the advertisement terminal.
The position information of the online internet platform advertisement delivery in the advertisement resource acquisition module is extracted based on behavior data of a consuming user in the internet platform, and the behavior data of the consuming user comprises one or more items of browsing content preference, consumption level and consumption behavior times of the consuming user on the platform. The behavior data of browsing content preference can be mined and analyzed according to shopping, browsing and searching keywords of the consuming user on the platform, and the behavior data of consumption level and consumption behavior times can be mined and analyzed according to recent consumption data of the consuming user.
The specific position information of the offline advertisement resource in the advertisement resource acquisition module is extracted based on a GPS (global positioning system) device built in the advertisement terminal, and the flow data of the advertisement terminal when the advertisement terminal is put in use at the position is extracted, wherein the flow data comprises one or more of the flow of people coming and going, the distribution of the age of people and the flow of people watching the advertisement in a certain time period at the position of the advertisement terminal. The data of the traffic of people can be counted according to two standards of an on-duty time period and a non-on-duty time period, the crowd age distribution can be counted according to three distribution standards of an 18-30 year age group, a 31-50 year age group and a 51 year old or above age group with consumption capacity, and the traffic of people watching advertisements in a certain time period can be classified and counted according to the number of people watching the advertisements in the 18-30 year age group, the 31-50 year age group and the 51 year old or above.
The advertisement demand information received by the advertisement demand receiving module comprises commodity information of the advertisement to be launched and audience targeting conditions, wherein the audience targeting conditions comprise one or a combination of the following conditions: age range of the audience, gender of the audience, regional information of the audience, and interest preference information.
The online advertisement in the internet platform can be released and put on the homepage of the shopping website, and the offline advertisement on the advertisement terminal machine can be released and put on the public places such as bus station, residential area elevator and department store with larger pedestrian volume.
The advertisement configuration information module is further used for acquiring the advertisement content corresponding to the updated advertisement configuration information from the advertisement management system when the corresponding advertisement content is updated, and deleting the corresponding advertisement content when the advertisement content corresponding to the advertisement configuration information is not used within a preset time, or is expired, or is off-shelf.
Example two:
referring to fig. 2, the merchant online and offline advertisement management system, the online advertisement is based on the internet platform for advertisement delivery management, and the offline advertisement is based on the GPS technology for advertisement delivery management, includes an advertisement configuration information module and a user management module;
the advertisement configuration information module is used for managing the issued advertisements and configuring one or more of advertisement space adding editing information, advertisement space deleting editing information, advertisement space modifying editing information and advertisement space inquiring editing information;
the user management module is used for modifying and releasing the advertisement by the user and obtaining the specific online and offline position information of the related advertisement.
The user can use the user management module to obtain the updated advertisement content corresponding to the advertisement configuration information from the advertisement management system when the advertisement content is updated, and delete the corresponding advertisement content when the advertisement content corresponding to the advertisement configuration information is not used within a preset time, is expired or is off-shelf.
The invention has the beneficial effects that: the online and offline advertisement management system for the merchant manages online and offline advertisements in a unified manner, and reasonably puts the advertisements online and offline in a targeted manner according to commodity information of the advertisements to be put and audience targeting conditions, so that browsing crowds of the advertisements are crowds interested in the advertisements, the advertising effect of the online and offline advertisements is obvious, and the use value of the online and offline advertisement management system for the merchant is reflected.
The related modules involved in the system are all hardware system modules or functional modules combining computer software programs or protocols with hardware in the prior art, and the computer software programs or the protocols involved in the functional modules are all known in the technology of persons skilled in the art, and are not improvements of the system; the improvement of the system is the interaction relation or the connection relation among all the modules, namely the integral structure of the system is improved, so as to solve the corresponding technical problems to be solved by the system.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (6)
1. An online and offline advertisement management system for a merchant, wherein online advertisements are subjected to advertisement putting management based on an internet platform, and offline advertisements are subjected to advertisement putting management based on a GPS technology, and the online and offline advertisement management system is characterized by comprising an advertisement resource acquisition module, an advertisement demand receiving module, an advertisement publishing module, an advertisement configuration information module, an advertisement terminal management module and a user management module;
the advertisement resource acquisition module is used for acquiring position information of online internet platform advertisement delivery and specific position information of offline advertisement resources;
the advertisement demand receiving module is used for receiving advertisement demand information input by merchants, and if two or more merchants in the same industry input the same advertisement demand information, a person with a higher price can preferably select an advertisement putting mode and an advertisement putting position according to a bidding principle;
the advertisement publishing module is used for uploading online advertisements to an internet platform and pushing offline advertisements to an advertisement terminal, wherein the uploaded or pushed advertisement information comprises character information, picture information, voice information and video information;
the advertisement configuration information module is used for managing the issued advertisements and configuring one or more of advertisement space adding editing information, advertisement space deleting editing information, advertisement space modifying editing information and advertisement space inquiring editing information;
the advertisement terminal management module is used for managing the advertisement putting position, the advertisement putting time and the advertisement putting frequency information of the advertisement terminal;
the user management module is used for modifying and releasing the advertisement by the user and obtaining the specific online and offline position information of the related advertisement.
2. The merchant online and offline advertisement management system according to claim 1, wherein the location information of online internet platform advertisement delivery in the advertisement resource acquisition module is extracted based on behavior data of the consuming user in the internet platform, and the behavior data of the consuming user comprises one or more of browsing content preference, consumption level and consumption behavior times of the consuming user on the platform.
3. The merchant online and offline advertisement management system according to claim 1, wherein specific location information of offline advertisement resources in the advertisement resource acquisition module is extracted based on a GPS device built in an advertisement terminal at which the offline advertisement resources are located, and traffic data of the advertisement terminal when the offline advertisement resource is placed and used at the location is extracted, the traffic data including one or more of traffic of people who come and go, distribution of age of people, and traffic of people who view advertisements in a certain period of time at the location at which the advertisement terminal is located.
4. The merchant online and offline advertisement management system according to claim 1, wherein the advertisement demand information received by the advertisement demand receiving module includes commodity information to be advertised and audience targeting conditions, and the audience targeting conditions include one or a combination of the following conditions: age range of the audience, gender of the audience, regional information of the audience, and interest preference information.
5. The merchant online and offline advertisement management system according to claim 1, wherein online advertisements on the internet platform can be released and placed on the homepage of a shopping website, and offline advertisements on the advertisement terminal can be released and placed at public places with large pedestrian volume, such as a bus stop, a cell elevator, and a department store.
6. The merchant online and offline advertisement management system according to claim 1, wherein the advertisement configuration information module is further configured to retrieve the advertisement content corresponding to the updated advertisement configuration information from the advertisement management system when the corresponding advertisement content is updated, and delete the corresponding advertisement content when the advertisement content corresponding to the advertisement configuration information is not used within a preset time, or is expired, or is off-shelf.
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112418948A (en) * | 2020-12-04 | 2021-02-26 | 广西慢动作信息科技有限公司 | Advertisement putting method and system capable of realizing free recycling of articles |
| CN112561589A (en) * | 2020-12-18 | 2021-03-26 | 成都新潮传媒集团有限公司 | Advertisement putting method, device and storage medium |
| CN116957689A (en) * | 2023-06-16 | 2023-10-27 | 东莞市莞云信息科技有限公司 | Commercial district-based shared advertisement marketing system |
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Application publication date: 20201106 |