CN110619542A - Advertisement delivery system - Google Patents
Advertisement delivery system Download PDFInfo
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- CN110619542A CN110619542A CN201910777965.4A CN201910777965A CN110619542A CN 110619542 A CN110619542 A CN 110619542A CN 201910777965 A CN201910777965 A CN 201910777965A CN 110619542 A CN110619542 A CN 110619542A
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- advertisement
- information
- module
- multimedia display
- display terminal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
Abstract
The invention relates to an advertisement delivery system, comprising: the system comprises at least one multimedia display terminal, at least one mobile terminal and a background server which is communicated with the at least one multimedia display terminal and the at least one mobile terminal; the background server is used for receiving the advertisement information and the release information, determining a selected multimedia display terminal and/or a selected mobile terminal for displaying the advertisement information according to the release information, and issuing the advertisement information to the selected multimedia display terminal and/or the selected mobile terminal; the selected multimedia display terminal and the selected mobile terminal receive the advertisement information and play the advertisement information; the selected multimedia display terminal is any one or more of the at least one multimedia display terminal; the selected mobile terminal is any one or more of the at least one mobile terminal. The invention can place the advertisement on the selected multimedia display terminal and the mobile terminal, realizes the larger coverage of the offline and the online, and has low placement threshold and low cost.
Description
Technical Field
The invention relates to the technical field of advertisement delivery, in particular to an advertisement delivery system.
Background
At present, a low-threshold localized advertisement putting platform for small and medium-sized enterprises and individual operators to select is lacked, and the offline advertisement media can be selected less selectively.
The existing most influential is elevator media, however, the elevator media are limited in elevator entrance and exit scenes, the number of points distributed in the elevator scenes is relatively small, and particularly, in three-line and four-line cities is less; moreover, the property cost of the single elevator is relatively high, and the throwing threshold is also high.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide an advertisement delivery system aiming at the above-mentioned defects of the prior art.
The technical scheme adopted by the invention for solving the technical problems is as follows: there is provided an advertisement delivery system including: the system comprises at least one multimedia display terminal, at least one mobile terminal and a background server which is communicated with the at least one multimedia display terminal and the at least one mobile terminal;
the background server is used for receiving advertisement information and delivery information, determining a selected multimedia display terminal and/or a selected mobile terminal for displaying the advertisement information according to the delivery information, and sending the advertisement information to the selected multimedia display terminal and/or the selected mobile terminal;
the selected multimedia display terminal and the selected mobile terminal receive and play the advertisement information;
the selected multimedia display terminal is any one or more of the at least one multimedia display terminal; the selected mobile terminal is any one or more of the at least one mobile terminal.
In one embodiment, the multimedia display terminal includes: the device comprises a display screen, a detection device and a control panel connected with the display screen and the detection device;
the display screen is used for playing the advertisement information;
the detection device is used for detecting a viewer in front of the multimedia display terminal and the environment where the multimedia display terminal is located so as to output a human body detection signal and an environment detection signal;
the control panel is used for receiving the human body detection signal and the environment detection signal and outputting charging information corresponding to the human body detection signal according to the human body detection signal; outputting the environment information of the multimedia display terminal according to the environment detection signal;
the control panel is also used for receiving the playing instruction and the advertisement information issued by the background server and controlling the display screen to play the advertisement information according to the playing instruction.
In one embodiment, the control board includes:
a power module providing the control board with electric energy;
the communication module is connected with the background server and is used for communicating the control panel and the background server;
the detection signal processing module is connected with the detection device and is used for processing the human body detection signal and the environment detection signal;
the display screen driving module is connected with the display screen to drive the display screen to work; and a microprocessor;
the microprocessor is connected with the power supply module, the communication module, the detection signal processing module and the display screen driving module, communicates with the background server through the communication module, and receives the human body detection signal and the environment detection signal processed by the detection signal processing module so as to output the billing information and the environment information; the microprocessor also outputs a driving signal to the display screen driving module to control the display screen driving module to drive the display screen to work.
In one embodiment, the multimedia display terminal further includes: the timing module is connected with the microprocessor;
the timing module is used for executing timing operation or stopping timing operation according to the timing control signal output by the microprocessor;
the microprocessor outputs the timing control signal when receiving the human body detection signal, or outputs the timing control signal when not receiving the human body detection signal in the process of playing the advertisement information by the display screen.
In one embodiment, the advertisement information includes: attribute information and an identifier of the advertisement to be played;
and the background server issues the advertisement information according to the attribute information of the advertisement to be played and the identifier.
In one embodiment, the detection device comprises: any one or more of an ultrasonic sensor, an infrared sensor, a microwave sensor and a camera.
In one embodiment, the detection device comprises: a first ultrasonic sensor and a second ultrasonic sensor;
the first ultrasonic sensor is used for transmitting ultrasonic signals, and the second ultrasonic sensor is used for receiving the ultrasonic signals so as to realize detection of a viewer in front of the multimedia display terminal and the environment where the multimedia display terminal is located;
or the first ultrasonic sensor and the second ultrasonic sensor transmit and receive in turn so as to detect a viewer in front of the multimedia display terminal and the environment where the multimedia display terminal is located.
In one embodiment, the control board further comprises: the first monitoring module is connected with the first ultrasonic sensor and the second ultrasonic sensor, and is used for monitoring the states of the first ultrasonic sensor and the second ultrasonic sensor and outputting abnormal state information when the first ultrasonic sensor and/or the second ultrasonic sensor are abnormal.
In one embodiment, the control board further comprises: the alarm module is connected with the first monitoring module;
the alarm module is used for executing alarm action when the first monitoring module outputs the abnormal state information.
In one embodiment, the multimedia display terminal further includes: the code scanning device comprises a shell and a code scanning plate detachably connected with the shell;
the code scanning board is used for a viewer in front of a display screen of the multimedia display terminal to perform code scanning operation.
In one embodiment, the control board receives the human body detection signal output by the detection device, analyzes and processes the human body detection signal, and determines that a viewer in front of a display screen of the multimedia display terminal is a code scanner or a non-code scanner according to a processing result.
In one embodiment, the multimedia display terminal further includes: the adjustable support is arranged on the shell and used for adjusting the height and/or the angle of the display screen and the code scanning plate.
In one embodiment, the control board further comprises: a second monitoring module;
the second monitoring module is used for monitoring the state information of the multimedia display terminal, outputting abnormal information when the multimedia display terminal is abnormal, and sending the abnormal information to the background server through the communication module;
the communication module is further configured to send the environment information to the background server.
In one embodiment, the mobile terminal includes: a dedicated APP for playing the advertisement information;
the special APP comprises: the system comprises an advertisement list module, an advertisement putting module, an advertisement playing statistical module and a user balance recharging module;
the advertisement list module is used for displaying advertisement information played on the mobile terminal and/or advertisement information played on the mobile terminal by a user;
the advertisement putting module is used for playing the advertisement information on the mobile terminal by the user;
the advertisement playing counting module is used for counting the playing information and the fee deduction information of the advertisement information played by the user on the mobile terminal;
and the user balance recharging module is used for displaying the wallet balance and balance recharging prompt of the current advertisement playable by the user.
The advertisement delivery system of the invention has the following beneficial effects: the advertisement delivery system includes: the system comprises at least one multimedia display terminal, at least one mobile terminal and a background server which is communicated with the at least one multimedia display terminal and the at least one mobile terminal; the background server is used for receiving the advertisement information and the release information, determining a selected multimedia display terminal and/or a selected mobile terminal for displaying the advertisement information according to the release information, and issuing the advertisement information to the selected multimedia display terminal and/or the selected mobile terminal; the selected multimedia display terminal and the selected mobile terminal receive the advertisement information and play the advertisement information; the selected multimedia display terminal is any one or more of the at least one multimedia display terminal; the selected mobile terminal is any one or more of the at least one mobile terminal. The invention can place the advertisement on the selected multimedia display terminal and the mobile terminal, realizes the larger coverage of the offline and the online, and has low placement threshold and low cost.
Drawings
The invention will be further described with reference to the accompanying drawings and examples, in which:
fig. 1 is a schematic structural diagram of an advertisement delivery system provided in an embodiment of the present invention;
fig. 2 is a schematic front structure diagram of a multimedia display terminal according to an embodiment of the present invention;
FIG. 3 is a logic block diagram of a multimedia display terminal according to an embodiment of the present invention;
FIG. 4 is a schematic front view of a multimedia display terminal with a code-scanning board according to an embodiment of the present invention;
FIG. 5 is a schematic side view of a multimedia display terminal with a code-scanning board according to an embodiment of the present invention;
FIG. 6 is a schematic view of a user approaching a code-scanning plate according to the present invention;
FIG. 7 is a schematic view of a code scanner for lifting a hand and scanning a code according to the present invention;
fig. 8 and 9 are schematic views illustrating angle adjustment of the multimedia display terminal with a code-scanning board according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In order to solve the problems that the existing advertisement putting platform is lack, the selection of advertisement media is not known after the advertisement is put, the threshold of the elevator advertisement putting is high, the cost is high, and the putting scene is limited, the invention provides the advertisement putting system, the advertisement putting system does not need a special advertisement putting platform, the problem that the advertisement putting platform is lack is solved, the putting threshold is low and the cost is low without the limitation of the scene distribution, and the offline and online larger-range coverage can be realized.
Specifically, referring to fig. 1, a schematic structural diagram of an advertisement delivery system according to an embodiment of the present invention is provided. As shown in fig. 1, the advertisement delivery system includes: at least one multimedia display terminal 10, at least one mobile terminal 20, and a background server 30 in communication with the at least one multimedia display terminal 10, the at least one mobile terminal 20.
The background server 30 is configured to receive advertisement information and delivery information, determine a selected multimedia display terminal 10 and/or a selected mobile terminal 20 that display the advertisement information according to the delivery information, and send the advertisement information to the selected multimedia display terminal 10 and/or the selected mobile terminal 20; the selected multimedia display terminal 10 and the selected mobile terminal 20 receive the advertisement information and play it. Optionally, the advertisement information and the delivery information may be input through an intelligent handheld terminal such as a mobile phone or a tablet computer and transmitted to the background server 30. Of course, it is understood that in other embodiments, the advertisement information and the placement information may be transmitted to the background server 30 in other manners, such as a cloud network. The present invention is not particularly limited.
In the embodiment of the present invention, the selected multimedia display terminal 10 is any one or more of at least one multimedia display terminal 10; the selected mobile terminal 20 is any one or more of the at least one mobile terminal 20.
It is understood that the multimedia display terminal 10 according to the embodiment of the present invention includes, but is not limited to, a portable display terminal (e.g., a tablet computer), a display terminal fixed in a certain application (e.g., a display terminal in a public place such as a mall, a door of a supermarket, a mall, a supermarket, etc.), and the like.
The mobile terminal 20 of the embodiment of the present invention includes, but is not limited to, an intelligent handheld terminal such as a mobile phone and a tablet computer.
In the embodiment of the present invention, the delivery information includes attribute information of the selected multimedia display terminal 10 (for example, attribute information such as a number, a type, and an identification code of the multimedia display terminal 10, which is used to uniquely identify the multimedia display terminal 10), and attribute information of the selected mobile terminal 20 (for example, attribute information such as a number, a type, and an identification code of the mobile terminal 20, which is used to uniquely identify the mobile terminal 20). Further, the placement information further includes: geographic location information. That is, the selected multimedia display terminal 10 and/or the selected mobile terminal 20 may be determined according to the attribute information of the multimedia display terminal 10, the attribute information of the mobile terminal 20, and the geographical location information, that is, the selected multimedia display terminal 10 is determined according to the attribute information and the geographical location information of the multimedia display terminal 10, and the selected mobile terminal 20 is determined according to the attribute information and the geographical location information of the mobile terminal 20.
Further, the multimedia display terminal 10 and/or the mobile terminal 20 determined based on the geographical location information is the multimedia display terminal 10 and/or the mobile terminal 20 within the selected geographical range. The geographical range can be selected in various manners, including but not limited to selecting a geographical position as a central point, using the central point as a square or circular area, and selecting the side length of the square and the radius/diameter of the circle; or, the administrative region can be selected from a large city, a small city, a street office, a community, a village group and the like, and can be selected from a small city and a small city to meet the requirement of advertisement putting.
As shown in fig. 2, the multimedia display terminal 10 according to the embodiment of the present invention includes: a display screen 12, a detection device 13, and a control panel 14 connected to the display screen 12 and the detection device 13.
Wherein the display 12 is used for playing advertisement information. The display screen 12 includes, but is not limited to, an LCD display screen, an LED display screen, an OLED display screen, and the like.
The detecting device 13 is used for detecting the environment of the multimedia display terminal 10 and the viewer in front of the multimedia display terminal 10 to output a human body detecting signal and an environment detecting signal.
The control panel 14 is used for receiving the human body detection signal and the environment detection signal and outputting charging information corresponding to the human body detection signal according to the human body detection signal; and outputting environment information of the multimedia display terminal 10 according to the environment detection signal; the control panel 14 is further configured to receive a playing instruction and advertisement information sent by the background server 30, and control the display screen 12 to play the advertisement information according to the playing instruction. Optionally, after receiving the human body detection signal output by the detection device 13, the control panel 14 analyzes and processes the human body detection signal to obtain corresponding detection information, where the detection information includes time for detecting a human body, the number of detected human bodies, and the like, and further, the control panel 14 performs real-time matching detection on the obtained detection information and the playing condition of any advertisement played on the display screen 12, so as to calculate charging information corresponding to the detection information, that is, charging information corresponding to the human body detection information. In the embodiment of the invention, the charging information comprises the playing time of the detected personal advertisement, the playing times of the detected personal advertisement and the like. And then the charged advertisement is realized according to the calculated charging information.
It can be understood that the invention can make the charging more accurate by charging according to the playing time of the detected human advertisement or charging according to the playing times of the detected human advertisement.
As shown in fig. 3, the control board 14 of the embodiment of the present invention includes: a power supply module 141, a communication module 142, a detection signal processing module 143, a display screen driving module 144, and a microprocessor 145.
The power module 141 is used for supplying power to the control board 14. Alternatively, the power module 141 may provide 5V dc power. Further, the power module 141 may be a rechargeable battery or a non-rechargeable battery, including but not limited to a lithium battery.
The communication module 142 is connected to the backend server 30 for the control board 14 to communicate with the backend server 30. Optionally, the communication module 142 in the embodiment of the present invention may be a wired communication module or a wireless communication module. The wireless communication module includes but is not limited to a WIFI communication module, a bluetooth communication module, and the like.
And the detection signal processing module 143 is connected to the detection device 13 and is configured to process the human detection signal and the environment detection signal.
The display screen driving module 144 is connected to the display screen 12 to drive the display screen 12 to operate. Specifically, the display screen driving module 144 may be configured to drive the display screen 12 to display the corresponding advertisement, and turn on and/or off the display screen 12.
The microprocessor 145 is connected with the power module 141, the communication module 142, the detection signal processing module 143, and the display screen driving module 144, communicates with the background server 30 through the communication module 142, and receives the human body detection signal and the environment detection signal processed by the detection signal processing module 143 to output billing information and environment information; the microprocessor 145 also outputs a driving signal to the display screen driving module 144 to control the display screen driving module 144 to drive the display screen 12 to work.
Further, as shown in fig. 3, the control board 14 may further include: a storage module 1411. The storage module 1411 is connected to the microprocessor 145 and is used for storing the advertisement information (such as information, documents, etc.) downloaded by the control board 14 and the working status data of the multimedia display terminal 10 such as playing, detecting, etc.
Of course, it is understood that in other embodiments, the multimedia display may further include: a timing module coupled to microprocessor 145.
The timing module is used for executing timing operation or stopping timing operation according to the timing control signal output by the microprocessor 145. The microprocessor 145 outputs a timing control signal when receiving the human body detection signal, or outputs the timing control signal when not receiving the human body detection signal during the process of playing the advertisement information on the display screen 12. Specifically, when the detecting device 13 detects the human body signal, the microprocessor 145 outputs a timing control signal to the timing module, the timing module is triggered to start timing, and stops timing after the timing reaches a preset buffer time, and meanwhile, the microprocessor 145 outputs a play control signal to the display screen driving module 144 to control the display screen driving module 144 to drive the display screen 12 to play the downloaded advertisement information. Or, when the person leaves (i.e. the detecting device 13 does not detect the human body information during the advertisement playing process), the microprocessor 145 outputs a timing control signal to the timing module, triggers the timing module to start timing, and stops timing after the timing reaches the preset buffer time, and at the same time, the microprocessor 145 outputs a stop control signal to the display screen driving module 144 to control the display screen driving module 144 to drive the display screen 12 to stop playing the advertisement.
It can be understood that, by buffering and setting to replay the advertisement when the human body is detected or buffering and setting to stop the replay when the human body leaves, the electromagnetic interference, the environmental noise interference and the fast passing interference of the mobile personnel encountered by the multimedia display terminal 10 can be eliminated, and the reliability and the accuracy of the advertisement replay charging are further ensured. Optionally, the preset buffer may be set to 0.5-2 seconds.
Alternatively, the timing module may be built into the microprocessor 145, or a separate timer may be used.
Further, in the embodiment of the present invention, the advertisement information received by the background server 30 carries attribute information and an identifier of the advertisement to be played. Therefore, when the advertisement information is delivered, the background server 30 may deliver the advertisement information according to the attribute information and the identifier of the advertisement to be played. Specifically, when the advertisement information is issued, the background server 30 first performs matching judgment with the multimedia display terminal 10 according to the attribute information and the identifier of the advertisement information, and if the attribute of the multimedia display terminal 10 is the same as the attribute of the advertisement information, the background server 30 does not distribute the multimedia display terminal 10, thereby avoiding or reducing improper competition or misunderstanding between the same lines.
In the embodiment of the present invention, the attribute information and the identifier of the advertisement information may be directly set by the background server 30, or may be set by human intervention, which is not limited in the present invention.
Of course, it will be appreciated that in other embodiments, the multimedia display terminal 10 may also include a speaker 17 and/or a touch screen 18. The control panel 14 may further include a speaker driving module 146 and/or a touch screen detecting module 1412, and by providing the speaker 17 and/or the touch screen 18, the playing effect and the convenience of operation of the multimedia display terminal 10 may be improved. Such as receiving a play instruction input by the viewer through the touch screen 18 to execute a corresponding play action.
Further, the detecting device 13 of the embodiment of the present invention includes, but is not limited to, any one or more of an ultrasonic sensor, an infrared sensor, a microwave sensor, and a camera.
Further, in a preferred embodiment, the detecting means 13 comprises: a first ultrasonic sensor and a second ultrasonic sensor.
The first ultrasonic sensor is configured to transmit an ultrasonic signal, and the second ultrasonic sensor is configured to receive the ultrasonic signal, so as to detect a viewer in front of the multimedia display terminal 10 and an environment where the multimedia display terminal 10 is located. Or, the first ultrasonic sensor and the second ultrasonic sensor transmit and receive in turn, so as to detect the viewer in front of the multimedia display terminal 10 and the environment where the multimedia display terminal 10 is located.
Further, the control board 14 further includes: the first monitoring module is connected with the first ultrasonic sensor and the second ultrasonic sensor, and is used for monitoring the states of the first ultrasonic sensor and the second ultrasonic sensor and outputting abnormal state information when the first ultrasonic sensor and/or the second ultrasonic sensor are abnormal. Wherein the first monitoring module is not illustrated in fig. 3.
The states of the first ultrasonic sensor and the second ultrasonic sensor are monitored in real time by the first monitoring module, abnormal state information is output to the microprocessor 145 when the first ultrasonic sensor and/or the second ultrasonic sensor are abnormal, and real-time monitoring of the states of the first ultrasonic sensor and the second ultrasonic sensor by the microprocessor 145 is achieved. Moreover, when any one of the first ultrasonic sensor and the second ultrasonic sensor is abnormal, the microprocessor 145 can output a corresponding control signal to control the other normal ultrasonic sensor to realize the detection work of self-sending and self-receiving, thereby improving the accuracy of the whole advertisement delivery system.
Further, the control board 14 further includes: and the alarm module is connected with the first monitoring module. The alarm module is used for executing alarm action when the first monitoring module outputs abnormal state information. Through setting up alarm module, can carry out fault alarm when any ultrasonic sensor appears unusually, improved advertisement delivery system's stability and reliability. Wherein, the alarm module includes but not limited to a horn, a buzzer, etc.
Further, the control board 14 may further include: the other interface 1413 can extend the extended operation of the multimedia display terminal 10 by providing the other interface 1413.
In a preferred embodiment, as shown in fig. 4 and 5, the multimedia display terminal 10 may further include a housing 11 and a code-scanning plate 15 detachably coupled to the housing 11. The code scanning board 15 is used for a viewer in front of the display screen 12 of the multimedia display terminal 10 to perform a code scanning operation.
Compared with the problem that the commercial value of the code scanning stream is not fully exerted because the existing code scanning plate has single function, slow code scanning response and ineffective time utilization, the code scanning plate 15 is applied to the multimedia display terminal 10, and the commercial value of the code scanning stream can be fully exerted.
Specifically, as shown in fig. 4, the housing 11 of the multimedia display terminal 10 can be detachably connected to the code scanning board 15 by a conventional detachable manner, such as a snap connection, a screw connection, etc. In fig. 4, a two-dimensional code or a barcode 151 is provided on the code scanning plate 15. A two-dimensional code or barcode 151 may be printed on the sticker; the paster can be directly pasted or embedded on the code scanning plate 15; or the sticker is firstly pasted or embedded on other small plates, and the small plate with the sticker is pasted or embedded on the code scanning plate 15; or the two-dimensional code/barcode 151 may be directly printed or laser printed on the code scanning plate 15. That is, the two-dimensional code or barcode 151 of the present invention may be placed on the code scanning plate 15 in various ways, and is not limited to the above-mentioned ways.
Further, the code scanning plate 15 is detachably connected with the multimedia display terminal 10, so that the code scanning plate 15 is simple, flexible and easy to operate, and is convenient to replace, take and place. Further, the code scanning board 15 may be disposed on the upper side, the lower side, the left side, the right side, or the like of the multimedia display terminal 10.
During specific operation, such as normal working time, advertisement and information are played and displayed on the display screen 12, and the multimedia playing and displaying can attract the eyes of a code scanner in advance, so that the code scanner can find and lock the two-dimensional code/bar code 151 beside the display screen 12 earlier, the code scanner can smoothly scan the code, and the searching time is saved; meanwhile, in the code scanning process, the code scanning person can hold the time of the code scanning reaction process by the hand terminal, and the waiting time for retrieving tickets, receipts and the like after code scanning is achieved, the multimedia display can continuously play advertisements and information, so that the code scanning person can be effectively filled and occupied, the code scanning person is boring in the waiting process, and the social utilization efficiency of the bill is improved.
Further, as shown in fig. 8 and 9, the multimedia display terminal 10 further includes: and an adjustable bracket 16 arranged on the shell 11 and used for adjusting the height and/or the angle of the display screen 12 and the code scanning plate 15. The adjustable bracket 16 is connected with the shell 11, and the placing angle a of the display screen 12, the code scanning plate 15 and the desktop can be adjusted by adjusting the height and/or the angle of the adjustable bracket 16 on the shell 11. The adjustable bracket 16 and the housing 11 may be detachably connected, such as a snap connection, a screw connection, or any other conventional detachable connection. Specifically, fig. 8 is a schematic view of an angle adjustment method of the multi-media display with the code bar 15 according to the present invention, and fig. 9 is a schematic view of an angle adjustment method of the multi-media display with the code bar 15 according to the present invention. In the first mode, the angle a between the display screen 12 and the code scanning plate 15 and the desktop is adjusted by adjusting the angle between the adjustable bracket 16 and the housing 11. In the second mode, the angle a between the display screen 12 and the code scanning plate 15 and the desktop is adjusted by adjusting the height (i.e., the up-down position) of the adjustable bracket 16 on the housing 11. The angle between the display screen 12 and the code scanning plate 15 and the desktop is adjustable, so that the code scanning device is suitable for being placed on desktops with different heights and distances, and a code scanner can scan codes and watch the display screen 12 conveniently.
Further, the control board 14 according to the embodiment of the present invention further analyzes and processes the human body detection signal output by the detection device 13, and determines that the viewer in front of the display screen 12 of the multimedia display terminal 10 is a code scanner or a non-code scanner according to the processing result. I.e. whether the viewer positioned in front of the display screen 12 is code-scanned or non-code-scanned, is determined from the detection signal. When detecting device 13 is ultrasonic sensor, or infrared sensor, or when microwave sensor, control panel 14 is through sweeping a yard person apart from the signal difference, the signal strength variation to detecting, and the dwell time of each signal, judging and sweeping a yard person and being close to the state, lifting and sweeping a yard action state, when detecting device 13 is the camera, control panel 14 carries out video identification through the image of camera collection, distinguishes and sweeps a yard person and be close to the state, lifting and sweep a yard action state. For the people near the multimedia display terminal, the code scanner and the non-code scanner are distinguished, so as to be beneficial to further accurately charging the advertisement information. Wherein, fig. 6 is a schematic view of the approaching state of the code scanner, and fig. 7 is a schematic view of the code scanner lifting the hand code.
Further, the control board 14 further includes: and a second monitoring module.
The second monitoring module is configured to monitor status information of the multimedia display terminal 10, output abnormal information when the multimedia display terminal 10 is abnormal, and send the abnormal information to the backend server 30 through the communication module 142; the communication module 142 is further configured to send the context information to the backend server 30. By uploading the abnormal state of the multimedia display terminal 10 itself and/or the abnormal state of the periodic environment thereof to the background server 30 in real time, the background maintainer can know and organize the personnel to check and maintain in time.
Further, in a preferred embodiment, the multimedia display terminal 10 may be selected to be 7-12 inches in size to accommodate viewing by a code scanner. Of course, it is to be understood that in other embodiments, other specifications may be employed and are not to be limited to the enumerated specifications of the present invention.
Further, the mobile terminal 20 of the embodiment of the present invention includes: and the special APP is used for playing the advertisement information.
Wherein, this special APP includes: the system comprises an advertisement list module, an advertisement putting module, an advertisement playing statistic module and a user balance recharging module.
Specifically, the advertisement list module is configured to display advertisement information played on the mobile terminal 20 and/or advertisement information played by the user on the mobile terminal 20. And an advertisement delivery module, configured to enable a user to play advertisement information on the mobile terminal 20. And the advertisement playing counting module is used for counting the playing information and the fee deducting information of the advertisement information played by the user on the mobile terminal 20. And the user balance recharging module is used for displaying the wallet balance and balance recharging prompt of the current advertisement playable by the user. When the balance of the user is insufficient, the user can directly carry out recharging operation on the user balance recharging module, and the convenience of operation is improved.
According to the advertisement delivery system provided by the embodiment of the invention, through a convenient operation mode such as a mobile phone and the like, not only is accurate advertisement delivery in a small area and a small range realized, but also in an advertisement playing and charging mode, the charging is more accurate through adopting a sensor detection technology. Meanwhile, the multimedia display terminal 10 with the code scanning board 15 can enable the system to have stronger functionality and practicability, multiple application scenes and small limitation, and can fully exert the commercial value of code scanning drainage.
The above embodiments are merely illustrative of the technical ideas and features of the present invention, and are intended to enable those skilled in the art to understand the contents of the present invention and implement the present invention, and not to limit the scope of the present invention. All equivalent changes and modifications made within the scope of the claims of the present invention should be covered by the claims of the present invention.
It will be understood that modifications and variations can be made by persons skilled in the art in light of the above teachings and all such modifications and variations are intended to be included within the scope of the invention as defined in the appended claims.
Claims (14)
1. An advertisement delivery system, comprising: the system comprises at least one multimedia display terminal, at least one mobile terminal and a background server which is communicated with the at least one multimedia display terminal and the at least one mobile terminal;
the background server is used for receiving advertisement information and delivery information, determining a selected multimedia display terminal and/or a selected mobile terminal for displaying the advertisement information according to the delivery information, and sending the advertisement information to the selected multimedia display terminal and/or the selected mobile terminal;
the selected multimedia display terminal and the selected mobile terminal receive and play the advertisement information;
the selected multimedia display terminal is any one or more of the at least one multimedia display terminal; the selected mobile terminal is any one or more of the at least one mobile terminal.
2. The advertisement delivery system according to claim 1, wherein the multimedia display terminal comprises: the device comprises a display screen, a detection device and a control panel connected with the display screen and the detection device;
the display screen is used for playing the advertisement information;
the detection device is used for detecting a viewer in front of the multimedia display terminal and the environment where the multimedia display terminal is located so as to output a human body detection signal and an environment detection signal;
the control panel is used for receiving the human body detection signal and the environment detection signal and outputting charging information corresponding to the human body detection signal according to the human body detection signal; outputting the environment information of the multimedia display terminal according to the environment detection signal;
the control panel is also used for receiving the playing instruction and the advertisement information issued by the background server and controlling the display screen to play the advertisement information according to the playing instruction.
3. The advertisement delivery system of claim 2, wherein the control panel comprises:
a power module providing the control board with electric energy;
the communication module is connected with the background server and is used for communicating the control panel and the background server;
the detection signal processing module is connected with the detection device and is used for processing the human body detection signal and the environment detection signal;
the display screen driving module is connected with the display screen to drive the display screen to work; and a microprocessor;
the microprocessor is connected with the power supply module, the communication module, the detection signal processing module and the display screen driving module, communicates with the background server through the communication module, and receives the human body detection signal and the environment detection signal processed by the detection signal processing module so as to output the billing information and the environment information; the microprocessor also outputs a driving signal to the display screen driving module to control the display screen driving module to drive the display screen to work.
4. The advertisement delivery system according to claim 3, wherein the multimedia display terminal further comprises: the timing module is connected with the microprocessor;
the timing module is used for executing timing operation or stopping timing operation according to the timing control signal output by the microprocessor;
the microprocessor outputs the timing control signal when receiving the human body detection signal, or outputs the timing control signal when not receiving the human body detection signal in the process of playing the advertisement information by the display screen.
5. The advertisement delivery system according to claim 2, wherein the advertisement information includes: attribute information and an identifier of the advertisement to be played;
and the background server issues the advertisement information according to the attribute information of the advertisement to be played and the identifier.
6. The advertisement delivery system according to claim 2, wherein the detection means comprises: any one or more of an ultrasonic sensor, an infrared sensor, a microwave sensor and a camera.
7. The advertisement delivery system according to claim 2, wherein the detection means comprises: a first ultrasonic sensor and a second ultrasonic sensor;
the first ultrasonic sensor is used for transmitting ultrasonic signals, and the second ultrasonic sensor is used for receiving the ultrasonic signals so as to realize detection of a viewer in front of the multimedia display terminal and the environment where the multimedia display terminal is located;
or the first ultrasonic sensor and the second ultrasonic sensor transmit and receive in turn so as to detect a viewer in front of the multimedia display terminal and the environment where the multimedia display terminal is located.
8. The advertisement delivery system of claim 7, wherein the control panel further comprises: the first monitoring module is connected with the first ultrasonic sensor and the second ultrasonic sensor, and is used for monitoring the states of the first ultrasonic sensor and the second ultrasonic sensor and outputting abnormal state information when the first ultrasonic sensor and/or the second ultrasonic sensor are abnormal.
9. The advertisement delivery system of claim 8, wherein the control panel further comprises: the alarm module is connected with the first monitoring module;
the alarm module is used for executing alarm action when the first monitoring module outputs the abnormal state information.
10. The advertisement delivery system according to claim 2, wherein the multimedia display terminal further comprises: the code scanning device comprises a shell and a code scanning plate detachably connected with the shell;
the code scanning board is used for a viewer in front of a display screen of the multimedia display terminal to perform code scanning operation.
11. The advertisement delivery system according to claim 10, wherein the control board receives the human body detection signal outputted by the detection device, analyzes and processes the human body detection signal, and determines whether a viewer in front of the display screen of the multimedia display terminal is a code scanner or a non-code scanner according to a processing result.
12. The advertisement delivery system according to claim 10, wherein the multimedia display terminal further comprises: the adjustable support is arranged on the shell and used for adjusting the height and/or the angle of the display screen and the code scanning plate.
13. The advertisement delivery system of claim 3, wherein the control panel further comprises: a second monitoring module;
the second monitoring module is used for monitoring the state information of the multimedia display terminal, outputting abnormal information when the multimedia display terminal is abnormal, and sending the abnormal information to the background server through the communication module;
the communication module is further configured to send the environment information to the background server.
14. The advertisement delivery system according to claim 1, wherein the mobile terminal comprises: a dedicated APP for playing the advertisement information;
the special APP comprises: the system comprises an advertisement list module, an advertisement putting module, an advertisement playing statistical module and a user balance recharging module;
the advertisement list module is used for displaying advertisement information played on the mobile terminal and/or advertisement information played on the mobile terminal by a user;
the advertisement putting module is used for playing the advertisement information on the mobile terminal by the user;
the advertisement playing counting module is used for counting the playing information and the fee deduction information of the advertisement information played by the user on the mobile terminal;
and the user balance recharging module is used for displaying the wallet balance and balance recharging prompt of the current advertisement playable by the user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910777965.4A CN110619542A (en) | 2019-08-22 | 2019-08-22 | Advertisement delivery system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910777965.4A CN110619542A (en) | 2019-08-22 | 2019-08-22 | Advertisement delivery system |
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| CN110619542A true CN110619542A (en) | 2019-12-27 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201910777965.4A Withdrawn CN110619542A (en) | 2019-08-22 | 2019-08-22 | Advertisement delivery system |
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Application publication date: 20191227 |