CN109409919A - A kind of digital marketing shares advertising platform and its operation method - Google Patents
A kind of digital marketing shares advertising platform and its operation method Download PDFInfo
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- CN109409919A CN109409919A CN201811000473.6A CN201811000473A CN109409919A CN 109409919 A CN109409919 A CN 109409919A CN 201811000473 A CN201811000473 A CN 201811000473A CN 109409919 A CN109409919 A CN 109409919A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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Abstract
The invention discloses a kind of digital marketings to share advertising platform and its operation method.Shared advertising platform includes server, several advertisements broadcasting place.Each advertisement plays and is equipped with an at least screen in place, install camera on each screen, camera before screen it is rectangular at one can catching range capture screen front information.Information acquisition played data and statistical information is obtained in front of screen that screen is captured by camera.Advertisement broadcaster is managed and is received to screen the statistical information of screen feedback by intelligent terminal and extract advertisement broadcast information and shown.Advertisement putting person uploads the quasi- advertisement played to server by intelligent terminal, is played so that the advertisement of quasi- broadcasting is downloaded to corresponding screen from server, and receives the statistical information of screen feedback and extract advertisement impression information and show.The present invention has many advantages, such as that reducing advertisement launches cost, increase advertisement dispensing convenience, advertisement putting person is helped to know the practical input situation of advertisement.
Description
Technical field
The present invention relates to a kind of advertising platform, espespecially a kind of digital marketing shares advertising platform and the running of the platform
Method.
Background technique
The advertising form that existing ad placement services quotient mainly takes on the market at present are as follows: with street, market, electricity
The publicity board or electric advertisement screen installed in equal public places between ladder are carrier, and plaster posters picture on publicity board, or is based on
Electric advertisement screen Dynamically Announce advertising segment, to achieve the purpose that mass media ad content.It can be with from actual implementation
It was found that above-mentioned existing advertising form has following defects that
1, when publicity board, electric advertisement screen are fixedly installed to region (such as building work that no stream of people is flowed or the stream of people is sparse
Ground nearby, street from far-off regions etc.) it is interior when, the ad content shown may nobody shows any interest in, publicity board, e-advertising at this time
Shield and has largely wasted publicity board, electric advertisement screen in money and the time for wasting advertisement putting person at one piece of " dead " screen
Equal placement carriers, on the basis of wasting regional space resource, do not play the purpose of advertising.This formula that floods it is wide
Effective quantity guarantee can not be obtained by accusing the huge advertisement exposure mode bring viewing rate propagated and generated.
2, conventional ads are using publicity board or electric advertisement screen as advertising carrier, regardless of whether being placed on densely populated place or frequent
Whether the place of stop can not all know the practical by viewing data of screen, also cannot be to being really achieved expected advertisement and launch
Purpose carries out evidence-based accuracy evaluation and data feedback.
3, the dispensing mode of conventional ads is because there are intrinsic dispensing cost and times for it, therefore will lead to and once launch,
Frequent replacement and change are not will do it in certain time usually, to can not be divided in real time according to the effect that advertisement is launched
Analysis and adjustment.
4, the dispensing of conventional ads is difficult to control in range and cost, be difficult to have ad placement company will launch place into
Row effectively subdivision and cutting, i.e., just opposite large area advertisement launch for, for little company, enterprise, or even these are small by individual
For type advertisement putting person, cost is excessively high, and invalid ratio is high, can not accomplish that small area is launched, such as: a crossroad,
One small streets, half of residential block etc., this directly results in them and can only select to distribute leaflets or paste the modes such as small card, thus
Connect the problems such as having manufactured city psoriasis.
5, conventional ads are launched just knows nothing once dispensing, related data later, such as light exposure, exposure frequency,
It is calculated even by various time-consuming and laborious statisticals, it is also difficult to ensure accuracy, and the report information period is long,
It is not able to satisfy the demand that the information of Internet era synchronizes in time.
It can be seen that the dispensing cost present in the nowadays conventional ads propagandizing form is high but actual advertisement is declared
The problems such as effect cannot ensure is passed, a kind of new advertizing technical solution is designed, is current urgent problem.
Summary of the invention
To solve the above-mentioned problems in the prior art, it is shared wide that the purpose of the present invention is to provide a kind of digital marketings
Platform and the operation method of the platform are accused, the base that cost is launched in advertisement, convenience and accuracy are launched in increase advertisement is being reduced
On plinth, the practical dispensing data of advertisement can be effectively obtained, advertisement serving policy is adjusted for advertisement putting person and reliable basis is provided, really
Advertising is achieved the purpose that.
To achieve the goals above, the invention adopts the following technical scheme:
A kind of digital marketing shares advertising platform, it is characterised in that: and it includes that server, several advertisements play place,
In:
Each advertisement, which plays, is provided at least one for playing the screen of advertisement in place, be equipped with camera shooting on each screen
Head, camera before screen it is rectangular at one can catching range capture information in front of screen；
The screen front information acquisition played data that screen is captured by camera, and statistics letter is obtained based on played data
Breath, in which: statistical information includes that letter is launched in advertisement needed for advertisement broadcast information and advertisement putting person needed for advertisement broadcaster
Breath；
Advertisement broadcaster is managed screen by the intelligent terminal that it is used, and receives the statistics letter of screen feedback
It ceases and extracts advertisement broadcast information and show；
The intelligent terminal that advertisement putting person is used by it uploads the quasi- advertisement played to server, then from server
The advertisement of quasi- broadcasting is downloaded on corresponding screen and is played out and advertisement putting person is connect by the intelligent terminal that it is used
It receives the statistical information of screen feedback and extracts advertisement impression information and show.
A kind of digital marketing shares the operation method of advertising platform, which is characterized in that it includes the following steps:
1) intelligent terminal that the advertisement putting person is used by it is by platform management program by the wide of quasi- broadcasting
Announcement is uploaded to the server；
2) platform management program is broadcast according to the broadcasting demand and the quasi- advertisement attributes played of the advertisement putting person come selected
Mode is put, is played since downloading to the advertisement of quasi- broadcasting on the corresponding screen on the server；
3) information sends the screen in front of the screen that the camera is captured, and the screen is based in front of screen
Statistical information to obtain statistical information, and is sent to the advertisement broadcaster and the advertisement by information acquisition played data
Putting person；
4) when Sorry, your ticket has not enough value for the completion of the advertisement playing task of setting or advertisement putting person deposit, stop playing wide
Accuse content.
The invention has the advantages that
The present invention is a kind of shared advertising platform realized based on digital marketing mode, both reduced advertisement launch at
Originally, the convenience and accuracy of advertisement dispensing are increased, and advertisement putting person is allow effectively to obtain the practical dispensing data of advertisement,
Comprehensively, the practical input situation of advertisement is understood in detail, is provided reliable basis for adjustment advertisement serving policy in real time, has been really achieved wide
Accuse the purpose of publicity.
Detailed description of the invention
Fig. 1 is the composition and operation principles explanatory diagram that digital marketing of the present invention shares advertising platform.
Specific embodiment
As shown in Figure 1, digital marketing of the present invention share advertising platform include server 10, several advertisements play place,
In:
For an advertisement plays place, advertisement, which plays, is provided at least one for playing the screen of advertisement in place
20, camera 30 is installed on every piece of screen 20, camera 30 formed in front of screen 20 one can catching range capture screen
Curtain front information, can catching range be designed to in can the people in catching range whether actually view or listen to advertisement
Content is judged.
The screen front information acquisition played data that screen 20 is captured by camera 30, and system is obtained based on played data
Count information, in which: statistical information includes that advertisement needed for advertisement broadcast information and advertisement putting person needed for advertisement broadcaster is thrown
Put information.
The intelligent terminal that advertisement broadcaster is used by it is managed screen 20, and receives the system that screen 20 is fed back
It counts information and extracts advertisement broadcast information therein and shown.
The intelligent terminal that advertisement putting person is used by it uploads the quasi- advertisement played to server 10, is subsequently used in from clothes
The quasi- advertisement played of advertisement putting person is downloaded on corresponding screen 20 on business device 10 and is played out and advertisement putting person is logical
It crosses the statistical information that the intelligent terminal reception screen 20 that it is used is fed back and extracts advertisement impression information therein and shown.
In actual implementation, being fitted on the intelligent terminal that advertisement broadcaster, advertisement putting person use both can be realized extensively
It accuses and plays management, and can realize that the platform management program of management is launched in advertisement, in which:
Platform management program is used for the intelligent terminal (such as intelligent terminal 40 shown in Fig. 1,50) for using advertisement broadcaster
It is bound with screen 20, so that the intelligent terminal that advertisement broadcaster uses receives statistical information and extraction that screen 20 is fed back
And show advertisement broadcast information；
Platform management program is used to the quasi- advertisement played of advertisement putting person being uploaded to server 10；
Platform management program is for according to the broadcasting demand of advertisement putting person, (such as advertisement putting person to want to play in large-scale place
Advertisement etc.) and the selected broadcast mode of the quasi- advertisement attributes played, the advertisement of quasi- broadcasting is broadcast according to selected from server 10
The mode of putting is downloaded on corresponding screen 20 and is played out；
The intelligent terminal (such as intelligent terminal 60 shown in Fig. 1,70) that platform management program is used to that advertisement putting person to be made to use
It receives the statistical information and extraction that screen 20 is fed back and shows advertisement impression information.
In the present invention, advertisement attributes include but is not limited to Consumer groups, consumer's gender, consumer's age.
In the present invention, broadcast mode includes but is not limited to play between area, advertisement broadcasting place property, play time
Every.
For advertisement attributes, Consumer groups are, for example, office worker, middle-aged and the old etc., and consumer's gender is male, female, consumption
Person's age is children and adolescents, a middle-aged person, the elderly etc..
For broadcast mode, playing area is, for example, certain cell, entire city, certain panel region in city etc., and advertisement is broadcast
The property for putting place is, for example, the places such as catering trade service, entertainment service.Play time interval refers to that advertisement putting person is quasi- and plays
Same advertisement on the same screen play when time interval.Play time interval is short to mean same advertisement solid
It is played often in section of fixing time.On the contrary, play time interval length means that same advertisement is broadcast in fixed time period
The number put is few.
In the present invention, played data includes the screen front information that screen 20 is transmitted based on the camera 30 installed thereon
Effective count value obtained, effective count value represent the practical the case where watching or listening to advertisement of the people in front of screen, in which:
Information includes the image or video information that camera 30 acquires in front of screen, and information can also design shooting time letter in front of screen
Breath etc., image or video information include but is not limited to face information.
In the present invention, advertisement broadcast information includes that (such as advertisement broadcaster earns every wide advertisement broadcasting cost information
The broadcasting expense of announcement, play time etc.) and/or advertisement actual play data (such as which advertisement putting person has carried out advertisement dispensing,
Advertisement putting person has launched what kind of advertisement, advertisement release time etc.).
In the present invention, advertisement impression information includes that advertisement putting expense information (throw by the advertisement that such as advertisement putting person spends
Put expense detail and sum total, launch place, release time etc.) and/or the practical dispensing data of advertisement (such as what kind of advertisement exists
The advertisement of which type plays place broadcasting and receives an acclaim, and the people of what group likes what kind of advertisement etc.).
The present invention such as gives a definition to effective counting:
Camera 30 capture in can a people in catching range actually watch or listen to one before screen 20
The time of advertisement reaches the timing time of setting, then to this advertisement carry out it is primary effectively count, effectively count that represent should for 1 time
Advertisement effectively plays 1 time, in which: if be in can be in catching range for face, camera 30 can carry out primary effective face
Identification, is considered as and actually views or listens to advertisement, conversely, being not intended as actually viewing or listening to advertisement.
In the present invention, recognition of face is Image Acquisition and the prior art for identifying field, and recognition of face is related to identifying head
Each position in portion, such as face front, side, back of head or even pupil of human etc..
In actual implementation, when effective count for advertisement broadcasting charging, the size of effective count value is directly represented
Advertisement putting person needs to pay the number of advertisement single putting expense and the advertisement single play expense of advertisement broadcaster earning
Number.For example, the advertisement C that advertisement putting person launches is when the effective count value counted on screen M is 10 times, advertisement is launched
The advertisement putting expense that person needs to pay is advertisement C single putting expense × 10, and the advertisement of advertisement broadcaster earning plays expense
For advertisement C single play expense × 10.It can be seen that this effective counting mode that the present invention uses makes advertisement putting person only
It need to be the advertisement paying that someone watches or listens to, and the advertisement watched or listened to for nobody is not necessarily to payment, launches for advertisement
Person greatly reduces advertisement and launches cost, improves advertisement and launches efficiency.
Further, the same person repeats to watch or listen to same advertisement in effective counting refresh time of setting
When, it only carries out primary effectively counting or carries out repeatedly effectively counting according to demand.
It repeats only to carry out one when viewing same advertisement in effective counting refresh time of setting with the same person below
Illustrate for secondary effective counting:
If effective refresh time that counts is set as 1 day by advertisement putting person, if a people is multiple and different in 1 day
Moment, which goes to before screen 20, watches same advertisement and lasting viewing time of each moment has reached the timing time of setting
It 10 seconds, is effectively counted then only carrying out 1 time to the watching behavior of this person, that is, advertisement putting person only needs 1 this advertisement of payment
Single putting expense.If this people watches same advertisement before going to screen 20 again after effective count refresh time 1 day
And viewing time has reached timing time 10 seconds of setting, effectively counts then carrying out the 2nd time to the watching behavior of this person, also
It is the single putting expense that advertisement putting person needs to pay 1 this advertisement again.
In addition, in the present invention, camera 30 can carry out recognition of face to multiple people simultaneously, so as to same for multiple people
Effective counting that Shi Jinhang advertisement plays.
In actual design, the advertisement broadcaster that advertisement plays in place can be used as advertisement putting person also to want to broadcast to oneself
The advertisement put is launched, furthermore, it is understood that in actual implementation, it, can be certainly after advertisement broadcaster is transformed into advertisement putting person
Oneself advertisement plays the advertisement that place plays oneself, can also play place in other advertisements and launch advertisement.
In addition, two advertisements play place, advertisement as shown in Figure 1 plays can between the respective advertisement broadcaster of place A, B
To carry out mutually beneficial dispensing, that is to say, that advertisement plays the owner of place A, i.e., can using the advertisement broadcaster of intelligent terminal 40
Using as advertisement putting person, the advertisement to where using the advertisement broadcaster of intelligent terminal 50 plays place B and launches advertisement, and wide
The owner for playing place B is accused, i.e., can be used as advertisement putting person simultaneously to using using the advertisement broadcaster of intelligent terminal 50
Advertisement where the advertisement broadcaster of intelligent terminal 40 plays place A and launches advertisement, to carry out between two advertisement broadcasters
Free mutually beneficial advertisement is launched.Certainly, the advertisement broadcaster that advertisement plays place A can also play place A in the advertisement of oneself and exempt from
Take the advertisement for launching oneself.
In actual implementation, the intelligent terminal that advertisement broadcaster uses can also be used in bases such as the timed power on/offs of screen 20
This operation is controlled.
In actual implementation, advertisement putting person can be (as illustrated using intelligent terminal 60 for large-scale advertisement putting person
Large-scale advertisement putting person), such as enterprises and institutions, advertisement putting person can also be smaller advertisements putting person (use as illustrated
The smaller advertisements putting person of intelligent terminal 70), such as little Wei enterprise, shop, individual.
In actual implementation, advertisement, which plays place, to be the movement of the fixed-site or such as movable vehicle for vending in such as restaurant
Place, it is without limitations.Intelligent terminal is that the electronics such as smart phone, PAD are mobile or fixed equipment, without limitations.Screen 20 is tool
There are the smart screen of reception, processing, transmission data function and GPS positioning function, such as intelligent TV set.Camera 30 is tool
The image capture device of others insighted face function, and camera 30 can simultaneously recognize everybody more faces.Server 10 is tool
There is storage, the even cloud of the functions such as mass memory ad content stores equipment.
In the present invention, intelligent terminal, screen 20, camera 30, server 10 are that common in the market, well known electronics is set
It is standby, it is no longer described in detail herein.
Advertising platform is shared based on aforementioned present invention digital marketing, the invention also provides a kind of digital marketings to share advertisement
The operation method of platform, includes the following steps:
1) advertisement of quasi- broadcasting is uploaded to by the intelligent terminal that advertisement putting person is used by it by platform management program
Server 10；
2) platform management program selectes broadcasting side according to the broadcasting demand and the quasi- advertisement attributes played of advertisement putting person
Formula, to be played out since downloading to the advertisement of quasi- broadcasting on corresponding screen 20 on server 10；
3) information sends screen 20 in front of the screen that camera 30 is captured, and screen 20 is based on information in front of screen and obtains
Played data is obtained, to obtain statistical information according to played data, and statistical information is fed back into advertisement broadcaster and advertisement throwing
On the intelligent terminal that the person of putting uses, wherein the intelligent terminal of advertisement broadcaster shows the advertisement broadcast information in statistical information, extensively
Accuse the advertisement impression information in the intelligent terminal display statistical information of putting person；
4) when the advertisement playing task of setting (such as advertisement play pass) is completed or the remaining sum of advertisement putting person deposit not
When foot (advertisement putting person needs to prestore an expense for advertisement dispensing), stop broadcasting advertisement content.
It is illustrated so that large-scale advertisement putting person launches advertisement as an example below:
Such as Fig. 1, server 10 is uploaded to using the advertisement A that the large-scale advertisement putting person of intelligent terminal 60 is intended playing.
Platform management program is selected in advertisement according to the attribute of advertisement A for it and plays place A, B with play time interval progress in 5 minutes
It plays.Then, platform management program downloads to advertisement A on each screen 20 that advertisement plays in place A, B from server 10,
Then start to carry out advertisement broadcasting.
In playing process, before the camera 30 that advertisement plays on each screen 20 in place A, B captures respective screen 20
The screen front information of side simultaneously sends information in front of this screen to respective screen 20.To which each screen 20 is based in front of this screen
The respective played data of information acquisition and statistical information.Then each statistical information is sent respectively to corresponding intelligent terminal
40,50 and 60.
When the remaining sum of the large-scale advertisement putting person deposit of intelligent terminal 60 is completed or used to the advertisement playing task of setting not
When sufficient, stop the content for playing advertisement A.
In actual implementation, if the screen 20 of selection is played because certain reason cannot continue advertisement, platform management
Program can select other screen 20 again to substitute.
In step 2), advertisement putting person can customize broadcasting side under the restrictive condition constraint of platform management program setting
Formula substituting platform management program is automatically that advertisement putting person selectes broadcast mode with this.
In actual operation, the GPS positioning function of face identification functions and screen 20 based on camera 30, platform management
Advertisement impression information in the statistical information that program is fed back to advertisement putting person may include the practical dispensing data of advertisement.Advertisement is practical
Launching data may be, for example, the information such as advertisement viewer group property, gender, age, and advertisement is suitable for area, the place etc. played
Information, etc., for example, what kind of person, what kind of place, what area people be more concerned about what kind of advertisement etc., i.e.,
Market propaganda efficiency is allowed to obtain comprehensive promotion by big data analysis.
Further, the advertisement broadcast information in statistical information that platform management program is fed back to advertisement broadcaster may include
Advertisement actual play data.
In actual implementation, when the method for the present invention plays charging for advertisement, platform management can be set in step 3)
The intelligent terminal Real-time Feedback advertisement that program is used to advertisement broadcaster plays cost information, and used to advertisement putting person
Intelligent terminal feeds back deduction information according to effective counting that advertisement is launched.Further, platform management can be set in step 4)
Program finally feeds back the information such as advertisement putting expense detail and the sum total of its cost from trend advertisement putting person.
Generally speaking, in actual operation, as long as advertisement, which plays in place, possesses screen 20 and camera 30, camera 30
With the wired or wireless connection of screen 20, screen 20, intelligent terminal have the wireless communication functions such as WiFi, and before screen 20
Often assemble or stop crowd, then, the advertisement broadcaster for possessing this screen 20 and camera 30 can pass through broadcasting
Advertisement is made a profit.
The invention has the advantages that
1, the present invention is a kind of shared advertising platform realized based on digital marketing mode, and maximum feature is center
Change, eliminate conventional ads and launch this intermediate link of service provider, allows advertisement putting person and advertisement broadcaster to be based on the present invention flat
Platform can be voluntarily directly interactive, without because of huge profit existing for ad placement services quotient, significantly reduces dispensing advertisement
Cost, not only helped large-scale advertisement putting person (such as enterprises and institutions) to reduce advertising cost, but also be able to satisfy small-sized
Demand of the advertisement putting person (such as small enterprise, shop, individual) to advertising.
2, the advertisement release process realized of the present invention is very succinct, quick, and accuracy rate is high, as long as advertisement putting person is wanting to broadcast
The advertisement put is uploaded onto the server and is supplemented with money, and platform of the present invention will automatically select for it and set suitable broadcast mode, and
Start to carry out advertisement dispensing immediately afterwards.
3, platform of the present invention can feed back truthful advertisement actual play data for advertisement putting person, and the advertisement of feedback is practical to be broadcast
It is high, quick, timely to put the data precision, whether advertisement putting person can understand advertisement dispensing according to advertisement actual play data in real time
Reach expected propaganda objective, to be fitted in real time, neatly to advertisement serving policy, such as the range and cost of advertisement dispensing
When control and adjustment, while reducing promotion costs, be really achieved the effect of advertising.
4, advertisement putting person spend advertisement launch cost calculated by practical propaganda strength, advertisement cost economical, rationally,
Avoid the waste of advertisement placement carrier, regional space resource etc..In the present invention, the people only in front of screen has really seen or has listened
The advertisement played just carries out charging, i.e., someone sees that advertisement just generates advertising expenditure, nobody see advertisement then without any expense,
Be truly realized who throw who save money, who broadcast who be benefited.
5, the running of platform of the present invention is simple, practical, anyone for having screen and a camera can be used as advertisement broadcasting
Person.The present invention is suitable for a wide range of promotion and popularization, and advertisement dispensing is high-efficient, and the needs of advertisement putting person can be met by launching effect.
6, it because platform of the present invention reduces the dispensing cost of advertisement putting person greatly, or even can be piled up greatly lower than one wide
Leaflet is accused, but the effect of publicity is more far better than leaflet, therefore the appearance of platform of the present invention can help big and medium-sized cities to prevent advertisement
The presence of leaflet has and economizes on resources, cures the series of advantages such as city psoriasis.
The above is present pre-ferred embodiments and its technical principle used, and is come for those skilled in the art
It says, without departing from the spirit and scope of the present invention, any equivalent transformation based on the basis of technical solution of the present invention,
Simple replacement etc. obviously changes, and all falls within the protection scope of the present invention.
Claims (10)
1. a kind of digital marketing shares advertising platform, it is characterised in that: it includes server, several advertisements broadcasting place, in which:
Each advertisement plays and is provided at least one screen for being used to play advertisement in place, is equipped with camera on each screen,
Camera before screen it is rectangular at one can catching range capture information in front of screen；
The screen front information acquisition played data that screen is captured by camera, and statistical information is obtained based on played data,
Wherein: statistical information includes advertisement impression information needed for advertisement broadcast information and advertisement putting person needed for advertisement broadcaster；
Advertisement broadcaster is managed screen by the intelligent terminal that it is used, and receives the statistical information of screen feedback simultaneously
Advertisement broadcast information is extracted to show；
The intelligent terminal that advertisement putting person is used by it uploads the quasi- advertisement played to server, will then intend from server
The advertisement of broadcasting is downloaded to be played out and intelligent terminal receiving screen that advertisement putting person is used by it on corresponding screen
The statistical information of curtain feedback is simultaneously extracted advertisement impression information and is shown.
2. digital marketing as described in claim 1 shares advertising platform, it is characterised in that:
It is equipped on the intelligent terminal and had not only realized that advertisement played management, but also realize that the platform management program of management is launched in advertisement,
Wherein:
Platform management program makes institute for binding the intelligent terminal that the advertisement broadcaster uses with the screen
The intelligent terminal that advertisement broadcaster uses is stated to receive the statistical information of the screen feedback and extraction and show that advertisement is broadcast
Put information；
Platform management program is used to the quasi- advertisement played of the advertisement putting person being uploaded to the server；
Platform management program is used to select broadcasting side according to the broadcasting demand and the quasi- advertisement attributes played of the advertisement putting person
The advertisement of quasi- broadcasting is downloaded on the corresponding screen according to selected broadcast mode from the server and is broadcast by formula
It puts；
The intelligent terminal that platform management program is used to that the advertisement putting person to be made to use receives the statistics of the screen feedback
Information and extraction simultaneously show advertisement impression information.
3. digital marketing as claimed in claim 2 shares advertising platform, it is characterised in that:
The advertisement attributes include Consumer groups, consumer's gender, consumer's age；
The broadcast mode includes playing area, advertisement broadcasting place property, play time interval.
4. digital marketing as described in claim 1 shares advertising platform, it is characterised in that:
The played data include the screen by front of the screen that the camera transmits information acquisition it is effective based on
Numerical value, in which: information includes the image or video information of the camera acquisition in front of the screen；
The advertisement broadcast information includes that advertisement plays cost information and/or advertisement actual play data；
The advertisement impression information includes advertisement putting expense information and/or the practical dispensing data of advertisement.
5. digital marketing as claimed in claim 4 shares advertising platform, it is characterised in that:
The camera capture in can a people in catching range actually watch or listen to one before the screen
The time of advertisement reaches the timing time of setting, then primary effectively count to this advertisement, in which: if be in can for face
In catching range, then the camera carries out primary effective recognition of face, is considered as and actually watches or listens to advertisement, conversely, not
It is considered as and actually watches or listens to advertisement.
6. digital marketing as claimed in claim 5 shares advertising platform, it is characterised in that:
When the same person repeats to watch or listen to same advertisement in effective counting refresh time of setting, only once had
Effect counts or carries out repeatedly effectively to count.
7. as digital marketing described in any one of claims 1 to 6 shares advertising platform, it is characterised in that:
The advertisement plays the advertisement broadcaster in place as advertisement putting person.
8. digital marketing described in a kind of any one of claims 1 to 7 shares the operation method of advertising platform, feature exists
In it includes the following steps:
1) intelligent terminal that the advertisement putting person is used by it will be in the advertisement of quasi- broadcasting by platform management program
Reach the server；
2) platform management program selectes broadcasting side according to the broadcasting demand and the quasi- advertisement attributes played of the advertisement putting person
Since formula play downloading to the advertisement of quasi- broadcasting on the corresponding screen on the server；
3) information sends the screen in front of the screen that the camera is captured, and the screen is based on information in front of screen
Played data is obtained, to obtain statistical information, and statistical information is sent to the advertisement broadcaster and advertisement dispensing
Person；
4) when Sorry, your ticket has not enough value for the completion of the advertisement playing task of setting or advertisement putting person deposit, stop playing in advertisement
Hold.
9. the operation method that digital marketing as claimed in claim 8 shares advertising platform, it is characterised in that:
In the step 2), it is described that the customized broadcast mode of advertisement putting person substitutes the platform management program automatically
Advertisement putting person selectes broadcast mode.
10. the operation method that digital marketing as claimed in claim 8 shares advertising platform, it is characterised in that:
The GPS positioning function of face identification functions and the screen based on the camera, the platform management program is to institute
The advertisement impression information stated in the statistical information of advertisement putting person feedback includes the practical dispensing data of advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811000473.6A CN109409919B (en) | 2018-08-29 | 2018-08-29 | Digital marketing shared advertisement platform and operation method thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811000473.6A CN109409919B (en) | 2018-08-29 | 2018-08-29 | Digital marketing shared advertisement platform and operation method thereof |
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| CN110619542A (en) * | 2019-08-22 | 2019-12-27 | 陈武强 | Advertisement delivery system |
| CN110855744A (en) * | 2019-10-01 | 2020-02-28 | 马聪 | LED screen advertisement putting method based on Internet of things cloud platform |
| CN110989846A (en) * | 2020-03-04 | 2020-04-10 | 支付宝(杭州)信息技术有限公司 | Information processing method, device, equipment and medium |
| CN111402765A (en) * | 2020-04-22 | 2020-07-10 | 杭州走读科技有限公司 | Technology for forming image on vehicle window by using projection |
| CN112004121A (en) * | 2019-05-27 | 2020-11-27 | 深圳市华胜软件技术有限公司 | Information publishing method, system and playing terminal |
| TWI796761B (en) * | 2021-08-19 | 2023-03-21 | 崑山科技大學 | Advertising package with display function |
| CN116366814A (en) * | 2022-06-09 | 2023-06-30 | 广州市果豆科技有限责任公司 | Intelligent monitoring method and system for advertisement gateway |
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| CN116366814A (en) * | 2022-06-09 | 2023-06-30 | 广州市果豆科技有限责任公司 | Intelligent monitoring method and system for advertisement gateway |
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