CN107799037A - A kind of advertisement machine with intelligent interaction function - Google Patents
A kind of advertisement machine with intelligent interaction function Download PDFInfo
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- CN107799037A CN107799037A CN201610791765.0A CN201610791765A CN107799037A CN 107799037 A CN107799037 A CN 107799037A CN 201610791765 A CN201610791765 A CN 201610791765A CN 107799037 A CN107799037 A CN 107799037A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
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Abstract
The invention discloses a kind of advertisement machine with intelligent interaction function, including data acquisition module, image processing module, background administration module, data memory module, terminal monitoring module, pass through the camera installed in equipment, using face recognition technology, judgement, collection, analysis, crowd's sex of concern equipment, age, information corresponding to push is provided simultaneously with and paid close attention to the advertising equipment of human interaction to follower.By intelligent interaction function, improve ad content and the interaction of participant, so as to improve advertisement be sent to rate and can joint line upper mounting plate, facilitate sales behavior.Set general popularization to accuse and be directed to different customer groups with special announcement of promoting, can targetedly launch advertisement so that the attention of respective advertisement is improved, and the utilization rate of advertisement machine is also improved.
Description
Technical field
The invention belongs to intelligent advertisement field of media, and in particular to a kind of advertisement machine with intelligent interaction function.
Background technology
Advertisement machine is the smart machine of a new generation, is controlled by terminal software, network information transfer and multimedia terminal show
Show and form a complete advertisement broadcast control system, and pass through the multimedias such as picture, word, video, small plug-in unit (weather, exchange rate etc.)
Material carries out advertising.
Advertisement is widely transmitted and believed to the public for certain specific needs, by the media of certain forms, disclosure
The publicity measures of breath.
China's advertisement machine industry market concentration degree is relatively low at present, although manufacturing enterprise is large number of, due to big portion
Point production scale of enterprise is smaller, brand recognition is not high, causes domestic advertising machine enterprise market occupation rate relatively low.
Advertisement machine is using standard LCD, liquid crystal TV set, passes through the mode such as networking and multimedia system control
Realize presentation of information and the New Generation of Intelligent equipment that video ads play.Advertisement machine mainly realizes building/outdoor liquid crystal advertisement：Refer to
In the channels such as business premises, sales field supermarket, campus, the commercial terminal ad system in the form of liquid crystal display or LCD screen, to broadcast electricity
Advertising programme and other programs are regarded as expression meanses.
With the development of science and technology, also there is miscellaneous advertisement putting mode in advertising media's industry, but along with day
How the advertising message that benefit increases, consumer can receive how many, advertisement putting effectActual situation be spread unchecked it is wide
Accusing information, to launch effect unsatisfactory, how to carry out having targetedly carrying out advertisement hair and allow many advertising media business heads
Pain, it can't help thinking deeply traditional advertisement machine, whether information is issued also attractive
Advertisement machine is typically all arranged on the bigger region of counterpart's flow, and some businessmans are also proposed some interactive informations
Delivery system, simply, these interactive information delivery systems only have the function that presentation of information and information are issued, and are still traditional
Issue form, is indifferent to and have received how many by user on earth, the real needs of user can not be more understood, for some of user
Behavior can not also obtain in real time, so that current state, which is the advertisement machine being found everywhere, is only mounted to certain position
Advertisement terminal, the user behavior occurred for advertisement machine periphery can not obtain completely, and advertisement machine is only or as a kind of aobvious
Show that the equipment of broadcasting is present in public arena, its function is single, it is impossible to be used effectively, completely without too many specific practicality
Value.
The content of the invention
The technical problems to be solved by the invention are：A kind of advertisement machine with intelligent interaction function is provided, solved existing
Have in technology that advertisement machine function is single, utilization rate is low, can not realize the problem of interaction.
The present invention uses following technical scheme to solve above-mentioned technical problem：
A kind of advertisement machine with intelligent interaction function, including data acquisition module, image processing module, Background control mould
Block, data memory module, terminal monitoring module,
The data acquisition module includes WIFI hot spot unit, image acquisition units, wherein, WIFI hot spot unit is used to obtain
Take intelligent advisement player periphery volume of the flow of passengers information；Image acquisition units are used to gather intelligent advisement player periphery passenger flow image information；
Image processing module is used to handle passenger flow image information, obtains characteristics of human body's information, and by the people of acquisition
Body characteristicses information is sent to background administration module；
Data memory module is used to store advertisement pushing information set in advance, characteristics of human body's information set in advance, with
And the match information of characteristics of human body and advertisement；
Background administration module includes user authentication unit, data processing unit, display screen control unit, user authentication unit
For identification to be registered, verified to user, data processing unit is used to store the characteristics of human body's information and date received
Characteristics of human body's information set in advance is contrasted in module, and according to the match information of characteristics of human body and advertisement to display
Shield control unit and send advertisement pushing information, wherein, advertisement pushing information is accused including special popularization and general popularization is accused, and special announcement of promoting is
Advertisement is customized according to the user of characteristics of human body's information setting, it is general to promote the advertisement accused as ad distribution business setting；
Terminal monitoring module includes display screen, warning device, wherein, the viewing area of display screen pushes away advertising area including spy
Advertising area is pushed away with general；Warning device is used for when the hardware component or software control module of advertisement machine break down, and sends
Warning message.
On the one hand general popularization set in advance is accused and delivers to display screen control unit, display screen by the data processing unit
Control unit, which accuses general popularization, to be delivered to the general advertising area that pushes away of display screen and is shown；On the other hand it is the human body received is special
Reference breath is contrasted with characteristics of human body's information set in advance, and is obtained according to the match information of characteristics of human body and advertisement
It is corresponding special promote to accuse delivers to display screen control unit, display screen control unit, which accuses spy's popularization, to be delivered to spy and pushes away advertising area
Shown.
The user authentication unit includes WIFI Quick Response Codes, and user is registered by scanning the Quick Response Code, verifies identification.
Spy pushes away advertising area and general pushed away corresponding to each ad distribution business in advertising area is respectively provided with the display screen
WIFI Quick Response Codes, user carry out information interaction by scanning ad distribution business Quick Response Code with corresponding businessman.
Described information interaction realizes that user obtains by scraping display screen upper overlay area off by way of " scratch card gift "
Favor information, winnings information, discount information, positional information and the acquisition modes of ad distribution business issue.
Compared with prior art, the invention has the advantages that：
1st, by the camera installed in equipment, using face recognition technology, judge, gather, analyzing, the people of concern equipment
Group's sex, age, information corresponding to push are provided simultaneously with and paid close attention to the advertising equipment of human interaction to follower.
2nd, by intelligent interaction function, ad content and the interaction of participant are improved, rate is sent to and can so as to improve advertisement
Joint line upper mounting plate, facilitates sales behavior.
3rd, set general popularization announcement and special popularization to accuse and be directed to different customer groups, can targetedly launch advertisement so that
The attention of respective advertisement is improved, and the utilization rate of advertisement machine is also improved.
Brief description of the drawings
Fig. 1 is user authentication general flow chart of the present invention.
Fig. 2 is present system functional module and workflow diagram.
Embodiment
The structure and the course of work of the present invention are described further below in conjunction with the accompanying drawings.
A kind of advertisement machine with intelligent interaction function, including data acquisition module, image processing module, Background control mould
Block, data memory module, terminal monitoring module,
The data acquisition module includes WIFI hot spot unit, image acquisition units, wherein, WIFI hot spot unit is used to obtain
Take intelligent advisement player periphery volume of the flow of passengers information；Image acquisition units are used to gather intelligent advisement player periphery passenger flow image information；
Image processing module is used to handle passenger flow image information, obtains characteristics of human body's information, and by the people of acquisition
Body characteristicses information is sent to background administration module；
Data memory module is used to store advertisement pushing information set in advance, characteristics of human body's information set in advance, with
And the match information of characteristics of human body and advertisement；
Background administration module includes user authentication unit, data processing unit, display screen control unit, user authentication unit
For identification to be registered, verified to user, data processing unit is used to store the characteristics of human body's information and date received
Characteristics of human body's information set in advance is contrasted in module, and according to the match information of characteristics of human body and advertisement to display
Shield control unit and send advertisement pushing information, wherein, advertisement pushing information is accused including special popularization and general popularization is accused, and special announcement of promoting is
Advertisement is customized according to the user of characteristics of human body's information setting, it is general to promote the advertisement accused as ad distribution business setting；
Terminal monitoring module includes display screen, warning device, wherein, the viewing area of display screen pushes away advertising area including spy
Advertising area is pushed away with general；Warning device is used for when the hardware component or software control module of advertisement machine break down, and sends
Warning message.
On the one hand general popularization set in advance is accused and delivers to display screen control unit, display screen by the data processing unit
Control unit, which accuses general popularization, to be delivered to the general advertising area that pushes away of display screen and is shown；On the other hand it is the human body received is special
Reference breath is contrasted with characteristics of human body's information set in advance, and is obtained according to the match information of characteristics of human body and advertisement
It is corresponding special promote to accuse delivers to display screen control unit, display screen control unit, which accuses spy's popularization, to be delivered to spy and pushes away advertising area
Shown.
The user authentication unit includes WIFI Quick Response Codes, and user is registered by scanning the Quick Response Code, verifies identification.
Spy pushes away advertising area and general pushed away corresponding to each ad distribution business in advertising area is respectively provided with the display screen
WIFI Quick Response Codes, user carry out information interaction by scanning ad distribution business Quick Response Code with corresponding businessman.
Described information interaction realizes that user obtains by scraping display screen upper overlay area off by way of " scratch card gift "
Favor information, winnings information, discount information, positional information and the acquisition modes of ad distribution business issue.
User authentication process is as shown in figure 1, first, user adds by using the Quick Response Code on handheld terminal scanning display screen
Enter to the advertisement machine network, background administration module and identify the user profile, if chartered user, checking logs in, such as
Fruit is new user, carries out user's registration operation, and data are interacted by cloud platform and server, and background administration module is to user
Authentication result is sent, according to the user images of collection, targetedly advertising message is pushed to user by cloud platform.
The functional module and workflow of the present invention as shown in Fig. 2 including two parts on display screen, for touch scrape by a part
Happy region is scraped, another part is touch menu region.
It is background administration module according to collecting figure information to touch scratch card gift region, and is sent out after carrying out recognition of face contrast
The spy sent pushes away advertising message, and user may be selected any one scratch card gift block diagram and scrape off, the gift liked if oneself, can pass through
Handheld device is scanned the Business Information for obtaining the gift, including the information such as the place of gift businessman, navigation picture, phone, gift
Product businessman can synchronously obtain the essential information of user, when user gets gift, it is only necessary to provide telephone number or use
Name in an account book can get gift.
It is to be set for domestic consumer to touch menu region, any to be scanned two according to the demand of oneself per capita
Dimension code gets gift, favor information etc., such as：Shopping centre coupon, food and drink reward voucher etc..
Claims (5)
1. a kind of advertisement machine with intelligent interaction function, including data acquisition module, image processing module, Background control mould
Block, data memory module, terminal monitoring module, it is characterised in that：
The data acquisition module includes WIFI hot spot unit, image acquisition units, wherein, WIFI hot spot unit is used to obtain intelligence
Can advertisement machine periphery volume of the flow of passengers information；Image acquisition units are used to gather intelligent advisement player periphery passenger flow image information；
Image processing module is used to handle passenger flow image information, obtains characteristics of human body's information, and the human body of acquisition is special
Reference breath is sent to background administration module；
Data memory module is used to store advertisement pushing information set in advance, characteristics of human body's information set in advance, Yi Jiren
The match information of body characteristicses and advertisement；
Background administration module includes user authentication unit, data processing unit, display screen control unit, and user authentication unit is used for
User is registered, verifies identification, data processing unit is used for the characteristics of human body's information and date memory module that will be received
In characteristics of human body's information set in advance contrasted, and according to the match information of characteristics of human body and advertisement to display screen control
Unit processed sends advertisement pushing information, wherein, advertisement pushing information includes special popularization announcement and general promote is accused, according to special popularization is accused
The user of characteristics of human body's information setting customizes advertisement, general to promote the advertisement accused as ad distribution business setting；
Terminal monitoring module includes display screen, warning device, wherein, the viewing area of display screen pushes away advertising area and general including spy
Push away advertising area；Warning device is used for when the hardware component or software control module of advertisement machine break down, and sends alarm
Information.
2. the advertisement machine according to claim 1 with intelligent interaction function, it is characterised in that：The data processing unit
On the one hand general popularization set in advance is accused and delivers to display screen control unit, general popularization is accused and delivered to by display screen control unit
The general advertising area that pushes away of display screen is shown；On the other hand it is the characteristics of human body's information received and human body set in advance is special
Reference breath is contrasted, and is accused according to characteristics of human body's special popularization corresponding with the match information acquisition of advertisement and delivered to display
Shield control unit, spy's popularization is accused to deliver to spy and push away advertising area and shown by display screen control unit.
3. the advertisement machine according to claim 1 with intelligent interaction function, it is characterised in that：The user authentication unit
Including WIFI Quick Response Codes, user is registered by scanning the Quick Response Code, verifies identification.
4. the advertisement machine according to claim 1 with intelligent interaction function, it is characterised in that：Spy pushes away on the display screen
Advertising area and it is general push away each ad distribution business in advertising area be respectively provided with corresponding to WIFI Quick Response Codes, user is wide by scanning this
Accuse draper's Quick Response Code and carry out information interaction with corresponding businessman.
5. the advertisement machine according to claim 4 with intelligent interaction function, it is characterised in that：Described information interaction passes through
The mode of " scratch card gift " realizes, user by scraping display screen upper overlay area off, obtain ad distribution business issue favor information,
Winnings information, discount information, positional information and acquisition modes.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610791765.0A CN107799037A (en) | 2016-08-31 | 2016-08-31 | A kind of advertisement machine with intelligent interaction function |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610791765.0A CN107799037A (en) | 2016-08-31 | 2016-08-31 | A kind of advertisement machine with intelligent interaction function |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107799037A true CN107799037A (en) | 2018-03-13 |
Family
ID=61528807
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610791765.0A Pending CN107799037A (en) | 2016-08-31 | 2016-08-31 | A kind of advertisement machine with intelligent interaction function |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107799037A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109003135A (en) * | 2018-07-20 | 2018-12-14 | 云南航伴科技有限公司 | Intelligent advertisement matching supplying system and method based on recognition of face |
| CN109285294A (en) * | 2018-10-19 | 2019-01-29 | 杭州吉橙科技有限公司 | A kind of commercialization large-size screen monitors are mutually given pleasure to system |
| CN113409087A (en) * | 2021-06-29 | 2021-09-17 | 厦门互啪智能科技有限公司 | Control method, device and equipment of intelligent civilian aircraft |
| CN113496659A (en) * | 2020-04-02 | 2021-10-12 | 合肥龙发智能科技有限公司 | Outdoor vertical LED display screen with face recognition function |
-
2016
- 2016-08-31 CN CN201610791765.0A patent/CN107799037A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109003135A (en) * | 2018-07-20 | 2018-12-14 | 云南航伴科技有限公司 | Intelligent advertisement matching supplying system and method based on recognition of face |
| CN109285294A (en) * | 2018-10-19 | 2019-01-29 | 杭州吉橙科技有限公司 | A kind of commercialization large-size screen monitors are mutually given pleasure to system |
| CN113496659A (en) * | 2020-04-02 | 2021-10-12 | 合肥龙发智能科技有限公司 | Outdoor vertical LED display screen with face recognition function |
| CN113409087A (en) * | 2021-06-29 | 2021-09-17 | 厦门互啪智能科技有限公司 | Control method, device and equipment of intelligent civilian aircraft |
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Application publication date: 20180313 |