CN110751502A - Advertisement putting tracking method and device and terminal equipment - Google Patents
Advertisement putting tracking method and device and terminal equipment Download PDFInfo
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- CN110751502A CN110751502A CN201910854239.8A CN201910854239A CN110751502A CN 110751502 A CN110751502 A CN 110751502A CN 201910854239 A CN201910854239 A CN 201910854239A CN 110751502 A CN110751502 A CN 110751502A
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Abstract
The application is applicable to the technical field of computers, and provides an advertisement putting tracking method, an advertisement putting tracking device and terminal equipment, wherein the method comprises the following steps: acquiring information of an advertisement two-dimensional code sent by a user terminal after scanning the advertisement two-dimensional code, and recording the scanning times of the advertisement two-dimensional code, wherein the advertisement two-dimensional code is a two-dimensional code bound and displayed with an advertisement, and the information of the advertisement two-dimensional code comprises advertisement display position information and an advertisement identification; and according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code, the attention degree and the optimal delivery position of the target advertisement are counted. The embodiment of the application can effectively track the advertisement putting effect.
Description
Technical Field
The application belongs to the technical field of computers, and particularly relates to an advertisement putting tracking method and device and terminal equipment.
Background
Currently, advertisers who promote goods or provide services often need to place advertisements through advertising companies in a pay-per-view manner to disseminate goods or service information to consumers or users.
However, in the existing advertisement delivery mode, there is basically no tracking means after the advertisement delivery, and it is difficult to evaluate the delivery effect of delivering the advertisement through various media approaches, that is, the existing technology has a technical problem that the advertisement delivery effect is difficult to track.
Disclosure of Invention
In view of this, embodiments of the present application provide an advertisement placement tracking method, an advertisement placement tracking device, and a terminal device, so as to solve the problem in the prior art how to effectively track the advertisement placement effect.
A first aspect of an embodiment of the present application provides an advertisement placement tracking method, including: acquiring information of an advertisement two-dimensional code sent by a user terminal after scanning the advertisement two-dimensional code, and recording the scanning times of the advertisement two-dimensional code, wherein the advertisement two-dimensional code is a two-dimensional code bound and displayed with an advertisement, and the information of the advertisement two-dimensional code comprises advertisement display position information and an advertisement identification;
and according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code, the attention degree and the optimal delivery position of the target advertisement are counted.
A second aspect of an embodiment of the present application provides an advertisement placement tracking apparatus, including:
the advertisement two-dimensional code information acquisition unit is used for acquiring information of an advertisement two-dimensional code sent by a user terminal after the advertisement two-dimensional code is scanned, and recording the scanning times of the advertisement two-dimensional code, wherein the advertisement two-dimensional code is a two-dimensional code bound and displayed with an advertisement, and the information of the advertisement two-dimensional code comprises advertisement display position information and an advertisement identification;
and the first statistical unit is used for counting the attention degree and the optimal delivery position of the target advertisement according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code.
A third aspect of the embodiments of the present application provides a terminal device, including a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the computer program to enable the terminal device to implement the steps of the advertisement placement tracking method.
A fourth aspect of embodiments of the present application provides a computer-readable storage medium, which stores a computer program, which, when executed by a processor, causes a terminal device to implement the steps of the advertisement placement tracking method as described above.
In a fifth aspect, the present application provides a computer program product, which when run on a terminal device, causes the terminal device to execute the advertisement placement tracking method according to any one of the first aspect.
Compared with the prior art, the embodiment of the application has the advantages that: in the embodiment of the application, because there is the advertisement two-dimensional code bound with the advertisement and displayed, the advertisement two-dimensional code contains advertisement display position information and advertisement identification, therefore, the advertisement display position information sent after the user terminal scans the advertisement two-dimensional code, the scanning times of the advertisement identification and the record can be obtained, the attention and the optimal delivery position of the target advertisement are counted, thereby the interaction between the user and the advertisement is enhanced, the delivery effect tracking after the advertisement delivery is realized, so that the advertisement delivery strategy is adjusted according to the delivery effect, the accurate delivery of the advertisement is realized, and the advertisement delivery cost is saved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
Fig. 1 is a schematic flowchart illustrating an implementation flow of a first advertisement placement tracking method according to an embodiment of the present application;
fig. 2 is a scene schematic diagram of an advertisement placement tracking method according to an embodiment of the present application;
fig. 3 is a schematic flowchart illustrating an implementation flow of a second advertisement placement tracking method according to an embodiment of the present application;
fig. 4 is a schematic view of another advertisement placement tracking method according to an embodiment of the present application;
fig. 5 is an interaction flow diagram of an advertisement placement tracking method according to an embodiment of the present application;
fig. 6 is a schematic diagram of an advertisement placement tracking device provided in an embodiment of the present application;
fig. 7 is a schematic diagram of a terminal device provided in an embodiment of the present application.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
In order to explain the technical solution described in the present application, the following description will be given by way of specific examples.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the present application herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the specification of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
In addition, in the description of the present application, the terms "first," "second," "third," and the like are used solely to distinguish one from another and are not to be construed as indicating or implying relative importance.
The first embodiment is as follows:
fig. 1 is a schematic flow chart illustrating a first advertisement placement tracking method provided in an embodiment of the present application, where an execution subject in the embodiment of the present application is a terminal device, which may specifically be a server, and details are as follows:
in S101, information of an advertisement two-dimensional code sent by a user terminal after scanning the advertisement two-dimensional code is obtained, and the scanning times of the advertisement two-dimensional code is recorded, wherein the advertisement two-dimensional code is a two-dimensional code bound and displayed with an advertisement, and the information of the advertisement two-dimensional code comprises advertisement display position information and an advertisement identification.
The advertisement in the embodiment of the application can be a plane advertisement printed in a printing mode, and also can be an advertisement which is displayed on an advertisement playing terminal through a multimedia technology and comprises one or more display forms of characters, data, graphs, images, animations and sounds. The advertisement two-dimensional code is a two-dimensional code displayed in binding with an advertisement, for example, a two-dimensional code at any position in a plane advertisement, or a two-dimensional code displayed at any position in a screen while an advertisement is played by an advertisement playing terminal. The advertisement two-dimensional code comprises advertisement display position information and an advertisement identifier, and specifically, if the advertisement is a planar advertisement printed in a printing mode, the advertisement display position information is determined in advance according to a place where the planar advertisement is to be hung, so that the advertisement two-dimensional code is generated according to the advertisement display position information and the advertisement identifier and is sprayed on the planar advertisement; specifically, if the advertisement is a multimedia advertisement displayed on the advertisement playing terminal, the advertisement display position information is determined according to the position information pre-stored in the advertisement playing terminal. Specifically, the advertisement identifier is unique code information of one advertisement, for example, the advertisement identifier of the product 1 of company a may be 00001, the advertisement identifier of the product 2 of company a may be 00002, the advertisement identifier of the product X of company B may be located 00101, and the like, that is, one advertisement corresponding to each specific product has a unique advertisement identifier.
Specifically, the advertisement two-dimensional code is a link code which contains advertisement display position information and advertisement identification information and points to the server in the embodiment of the application, after the user terminal scans the advertisement two-dimensional code, the user terminal enters a link page, and the server acquires the advertisement display position information and the advertisement identification information contained in the advertisement two-dimensional code sent by the user terminal and records the scanning times of the advertisement two-dimensional code. Optionally, the advertisement two-dimensional code includes a purchase link address or a coupon link address, so that the user terminal can enter a purchase page or a coupon getting page after scanning the advertisement two-dimensional code. Specifically, each advertisement identification and corresponding advertisement two-dimensional code scanning frequency information are stored in the server, and when the server acquires the information of the advertisement two-dimensional code every time, 1 is added to the scanning frequency of the advertisement two-dimensional code corresponding to the advertisement identification according to the advertisement identification contained in the advertisement two-dimensional code.
Optionally, after obtaining the information of the advertisement two-dimensional code sent by the user terminal after scanning the advertisement two-dimensional code, according to the advertisement identification contained in the advertisement two-dimensional code, searching for corresponding commodity detail information or commodity preference information, and pushing the commodity detail information or commodity preference information to the user terminal, so as to enhance the interaction between the user and the advertisement and enhance the user experience.
In S102, according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code, the attention degree and the optimal delivery position of the target advertisement are counted.
In the embodiment of the application, the advertisement corresponding to the advertisement two-dimensional code is targeted, that is, the advertisement two-dimensional code and the targeted advertisement are correspondingly displayed. In the server, the advertisement identification, the scanning times and the advertisement display position information of each advertisement are stored in a correlation mode, and corresponding scanning time information is obtained according to the advertisement identification corresponding to the advertisement two-dimensional code, so that the attention degree of the target advertisement is counted. Specifically, the number of scanning times is used as an attention index of the target advertisement or the attention index of the target advertisement is obtained by multiplying the number of scanning times by a preset weight parameter, and the more the number of scanning times is, the higher the attention corresponding to the target advertisement is. And determining a target advertisement according to the advertisement identification corresponding to the advertisement two-dimensional code, and acquiring the scanning times and the advertisement display position information corresponding to the target advertisement, so as to count the scanning times of the target advertisement corresponding to different advertisement display positions, determine which advertisement display position information corresponds to the highest scanning time, and determine the advertisement display position information corresponding to the highest scanning times as the optimal delivery position. Specifically, the attention degree and the optimal delivery position of the target advertisement are counted once every preset time, so that the attention degree and the optimal delivery position of the target advertisement are ensured to be updated regularly while excessive calculation consumption is reduced.
An application scenario diagram of the advertisement placement tracking method is also provided in the embodiment of the present application, as shown in fig. 2, the embodiment of the present application includes an advertisement carrying an advertisement two-dimensional code, a user terminal 21 and a server 22. The user terminal is a terminal device (e.g. a mobile terminal such as a mobile phone) carried by a person (hereinafter referred to as a user) watching the advertisement, and the server 22 may be specifically a background server operated by an advertiser. After the user scans the advertisement two-dimensional code through the user terminal 21, the user terminal 21 sends the information of the advertisement two-dimensional code to the server 22, so that the server 22 executes the above steps from S101 to S102, and finally obtains the advertisement delivery effect information such as the attention degree and the optimal delivery position information of the advertisement.
In the embodiment of the application, because there is the advertisement two-dimensional code bound with the advertisement and displayed, the advertisement two-dimensional code contains advertisement display position information and advertisement identification, therefore, the advertisement display position information sent after the user terminal scans the advertisement two-dimensional code, the scanning times of the advertisement identification and the record can be obtained, the attention and the optimal delivery position of the target advertisement are counted, thereby the interaction between the user and the advertisement is enhanced, the delivery effect tracking after the advertisement delivery is realized, so that the advertisement delivery strategy is adjusted according to the delivery effect, the accurate delivery of the advertisement is realized, and the advertisement delivery cost is saved.
Example two:
fig. 3 is a schematic flow chart illustrating a second advertisement placement tracking method provided in the embodiment of the present application, where an execution subject in the embodiment of the present application is a terminal device, which may specifically be a server, and the following details are described as follows:
in S301, information of an advertisement two-dimensional code sent by a user terminal after scanning the advertisement two-dimensional code is obtained, and scanning times of the advertisement two-dimensional code is recorded, where the advertisement two-dimensional code is a two-dimensional code displayed in a bound manner with an advertisement, and the information of the advertisement two-dimensional code includes advertisement display position information and an advertisement identifier.
In this embodiment, S301 is the same as S101 in the first embodiment, and please refer to the related description of S101 in the first embodiment, which is not repeated herein.
Optionally, before the step S301, the method further includes:
acquiring unique identification information and position information of an advertisement playing terminal;
generating an advertisement two-dimensional code according to the unique identification information, the position information and the advertisement identification information of the target advertisement;
and sending the advertisement two-dimension code and the target advertisement to an advertisement playing terminal for displaying.
The advertisement in the embodiment of the application is specifically a multimedia advertisement which is played and displayed at an advertisement playing terminal, and the advertisement two-dimensional code corresponding to the advertisement is generated according to the unique identification information and the position information of the advertisement playing terminal. Alternatively, the unique identification information may be MAC address information of the advertisement playing terminal, device code information, or other information that can uniquely identify the advertisement playing terminal.
A Media Access Control Address (MAC Address) is generated.
Specifically, the server establishes communication connection with each advertisement playing terminal deployed at different positions in advance, so that the server puts advertisements to each advertisement playing terminal and distributes different advertisement two-dimensional codes for each put advertisement. Specifically, the server determines an advertisement playing terminal to be launched with the target advertisement according to a preset launching strategy, and obtains unique identification information and position information of the advertisement playing terminal.
And generating an advertisement two-dimensional code according to the unique identification information, the position information and the advertisement identification information of the target advertisement to be delivered. And sending the two-dimension code of the advertisement and the target advertisement together to an advertisement playing terminal for binding and displaying, namely displaying the advertisement content of the target advertisement and displaying the two-dimension code of the advertisement.
Optionally, the server may also instruct the advertisement playing terminal to directly generate the advertisement two-dimensional code at the advertisement playing terminal according to the unique identification information and the position information of the server and the advertisement identification information of the target advertisement after the target advertisement is delivered to the advertisement playing terminal.
Optionally, before the step S301, the method further includes:
and if detecting that the personnel is close to the advertisement playing terminal, indicating the personnel to scan the advertisement two-dimensional code.
Specifically, infrared sensors or WiFi probes are arranged around the advertisement playing terminal, when people are detected to be close to the advertisement playing terminal through the infrared sensors, or when the signal intensity value detected by the WiFi probes is higher than a preset threshold value (namely, when a user terminal carried by a person is close to the advertisement playing terminal), the server acquires the detection information, and the person is indicated to scan the advertisement two-dimensional code through the advertisement playing terminal. Specifically, it is possible to instruct a person approaching to scan the advertisement two-dimensional code by displaying specific information on the advertisement playing terminal, specifically, displaying text prompt information and/or pattern prompt information around the advertisement two-dimensional code, for example, displaying text information such as "scan code and get red package", "scan code and get coupon" around the advertisement two-dimensional code, and simultaneously displaying pattern information of the red package or coupon.
In the embodiment of the application, because can instruct to be close to personnel scanning advertisement two-dimensional code when detecting personnel and being close to advertisement broadcast terminal, consequently can strengthen passerby and advertisement and sweep the sign indicating number interaction, promote the effect of putting in of advertisement.
In S302, according to the advertisement identifier, the scanning times, and the advertisement display position information of the advertisement two-dimensional code, the attention degree and the optimal placement position of the target advertisement are counted.
In this embodiment, S302 is the same as S102 in the first embodiment, and please refer to the related description of S102 in the first embodiment, which is not repeated herein.
Optionally, after the step S302, the method further includes:
and according to the optimal delivery position, indicating the advertisement playing terminal with the position information consistent with the optimal delivery position to increase the playing frequency of the target advertisement and/or indicating the advertisement playing terminal with the position information inconsistent with the optimal delivery position to decrease the playing frequency of the target advertisement. In the embodiment of the application, the advertisement putting strategy is adjusted according to the optimal putting position, so that accurate putting of advertisements can be realized, and the advertisement putting cost is saved.
Optionally, after the obtaining of the information of the advertisement two-dimensional code sent after the user terminal scans the advertisement two-dimensional code in step S301, the method further includes:
recording the scanning time of the advertisement two-dimensional code;
correspondingly, the step S302 includes:
and according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code, counting the attention degree, the optimal delivery position and the optimal delivery time period of the target advertisement.
In the embodiment of the application, after the information of the advertisement two-dimensional code sent by the user terminal by scanning the advertisement two-dimensional code is obtained each time, the scanning times and the scanning time of the advertisement two-dimensional code are recorded. Then, besides determining the attention and the optimal delivery position of the target advertisement, the optimal delivery time period of the advertisement can be counted according to the advertisement identification, the scanning times and the scanning time. For example, every two hours is set as a unit time period, and the unit time period with the largest scanning times is determined as the optimal delivery time period according to the scanning time through statistics.
Optionally, after counting the attention degree, the optimal delivery position, and the optimal delivery time period of the target advertisement according to the advertisement identifier, the scanning times, and the advertisement display position information of the advertisement two-dimensional code, the method further includes:
and according to the optimal delivery time period, instructing each advertisement playing terminal to play the target advertisement in the optimal delivery time period in a centralized manner. In the embodiment of the application, the advertisement putting strategy is adjusted according to the optimal putting time period, so that accurate putting of advertisements can be realized, and the advertisement putting cost is saved.
Optionally, after the obtaining of the information of the advertisement two-dimensional code sent after the user terminal scans the advertisement two-dimensional code in step S301, the method further includes:
instructing the user terminal or the advertisement playing terminal to collect user image information;
receiving user image information sent by the user terminal or the advertisement playing terminal;
correspondingly, after the step S302, the method further includes:
and analyzing the user image information and determining the target audience information of the target advertisement.
After the user terminal scans the advertisement two-dimensional code, the server is connected with the user terminal, and then the server can instruct the user terminal to start a camera to collect user image information, particularly the face image information of the user, by sending a request and after user authorization. Or, the server may instruct the advertisement playing terminal to turn on the camera to collect the user image information because the user is still around the advertisement playing terminal within a short period of time after scanning the advertisement two-dimensional code. Then, the server receives the user image information sent by the user terminal or the advertisement playing terminal.
The server can analyze the received user image information in real time or analyze the user image information at intervals, extract image features in the user image information, determine the features of the user, such as gender, age, height and the like, for example, through face recognition, and determine the target audience information of the target advertisement according to the frequency of the features, that is, determine which gender, age or height of the user is interested in the advertisement, so as to generate the user portrait information of the target advertisement.
Optionally, after the obtaining of the information of the advertisement two-dimensional code sent after the user terminal scans the advertisement two-dimensional code in step S301, the method further includes:
recording target operation information triggered by a user terminal;
correspondingly, after the step S302, the method further includes:
and according to the advertisement identification of the advertisement two-dimensional code and the target operation information, counting the estimated income indexes of the target advertisement.
The target operation of the embodiment of the application may specifically be a purchase operation, a coupon pickup operation, or a red envelope pickup operation, etc., which are triggered by the user through the user terminal, and the target operation information may specifically be the number of times, amount, etc., of the detected target operation, for example, the number of times of the purchase operation is recorded after the purchase operation is detected, the amount of money purchased each time is recorded, etc.
After the user terminal scans the advertisement two-dimensional code, the server is connected with the user terminal, and then if the server detects that the user terminal triggers a target operation instruction, target operation information triggered by the user terminal is recorded. For example, when a user is detected to trigger target operations such as clicking to receive a red packet and clicking to receive a coupon in an advertisement detail link corresponding to an advertisement two-dimensional code through a user terminal or when the user is detected to trigger purchase, the target operation times corresponding to the advertisement two-dimensional code are recorded, that is, when any user performs the target operation once through any user terminal, the server correspondingly adds 1 to the target operation times.
And then, the server counts target operation information corresponding to the advertisement identification every other preset time period, determines a target advertisement according to the advertisement identification, and determines an estimated income index corresponding to the target advertisement according to the target operation information. Specifically, the target operation times or the quota of the target operation corresponding to the target advertisement is multiplied by a certain weight to serve as an estimated income index.
Optionally, after the obtaining of the information of the advertisement two-dimensional code sent after the user terminal scans the advertisement two-dimensional code in step S301, the method further includes:
acquiring position information of a user;
if the position information of the user is detected to be consistent with the position information of the target point of sale, recording the times of user purchasing behaviors corresponding to the advertising two-dimensional code;
correspondingly, after the step S302, the method further includes:
and according to the advertisement identification of the advertisement two-dimensional code and the times of purchasing behaviors of the user, counting the estimated income indexes of the target advertisement.
After the user terminal scans the advertisement two-dimensional code, the server establishes connection with the user terminal, and then the server can track the position information of the user through the user terminal after the user is authorized. Specifically, the server acquires the location information of the user in real time or at regular intervals (for example, 3 s).
The server prestores the position information of a target point of sale, wherein the target point of sale is a place for selling goods or services mentioned in the target advertisement. When the position information of the user is detected to be consistent with the position information of the target point of sale, the user is indicated to reach the target point of sale for purchase after watching the target advertisement, and the number of times of the user purchasing behavior corresponding to the advertisement two-dimensional code is recorded, namely, the number of times of the user purchasing behavior recorded in the server corresponding to the advertisement identifier contained in the advertisement two-dimensional code is added with 1. Optionally, when it is detected that the position information of the user is consistent with the position information of the target point of sale, further detecting whether the user terminal uses a coupon, whether a purchase operation is triggered, or a payment operation is completed at the target point of sale, and the like, if so, recording the number of times of the user purchase behavior corresponding to the advertisement two-dimensional code, otherwise, not recording.
And then, counting the times of user purchasing behaviors corresponding to the advertisement identification by the server every other preset time period, determining the target advertisement according to the advertisement identification, and determining the estimated income index corresponding to the target advertisement according to the times of the user purchasing behaviors. Specifically, the number of times of the user's purchasing behavior corresponding to the target advertisement is multiplied by a certain weight to obtain an estimated revenue index.
In S303, advertisement charging information is generated according to the attention of the target advertisement or the estimated revenue index.
And multiplying the attention degree of the target advertisement obtained in the step by a certain amount to obtain advertisement charging information, or multiplying the estimated income index of the target advertisement obtained in the step by a certain amount to obtain advertisement charging information.
In S304, the advertisement charging information is transmitted to the target terminal.
And sending the generated advertisement charging information to a target terminal, such as a charging terminal of an advertiser or terminal equipment of an advertiser, so that the advertiser can charge reasonable advertisement fee to the target advertiser according to the advertisement charging information received by the charging terminal, or the advertiser can automatically acquire the advertisement charging information to pay by self.
An application scenario diagram of the advertisement placement tracking method is also provided in the embodiment of the present application, as shown in fig. 4, the application scenario diagram includes a user terminal 41, an advertisement playing terminal 42, a server 43, and a target terminal 44. The user terminal is a terminal device (for example, a mobile terminal such as a mobile phone) carried by a person (hereinafter, referred to as a user) watching an advertisement, the advertisement playing terminal 42 is a terminal device playing the advertisement and displaying the advertisement two-dimensional code, the server 43 may specifically be a background server operated by an advertiser, and the target terminal 44 may be a charging terminal of the advertiser or a terminal device of an advertiser.
The embodiment of the present application further provides an interaction flow diagram of an advertisement placement tracking method, as shown in fig. 5, including the following steps:
(1) the server 53 puts the target advertisement to the advertisement playing terminal 52 and generates an advertisement two-dimensional code;
(2) the advertisement playing terminal 52 receives the target advertisement and binds and displays the target advertisement and the advertisement two-dimension code;
(3) the user terminal 51 scans the advertisement two-dimensional code on the advertisement playing terminal 52, opens a link pointing to the server 53, and sends the information of the advertisement two-dimensional code to the server 53;
(4) the server 53 records the scanning times of the advertisement two-dimensional code, and counts the attention degree and the optimal delivery position of the target advertisement according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code;
(5) the server 53 generates advertisement charging information according to the attention degree or the estimated revenue index of the target advertisement;
(6) the server 53 transmits the advertisement charging information to the target terminal 54.
In the embodiment of the application, because there is the advertisement two-dimensional code bound with the advertisement and displayed, the advertisement two-dimensional code contains advertisement display position information and advertisement identification, therefore, the advertisement display position information sent after the user terminal scans the advertisement two-dimensional code, the scanning times of the advertisement identification and the record can be obtained, the attention and the optimal delivery position of the target advertisement are counted, thereby the interaction between the user and the advertisement is enhanced, the delivery effect tracking after the advertisement delivery is realized, so that the advertisement delivery strategy is adjusted according to the delivery effect, the accurate delivery of the advertisement is realized, and the advertisement delivery cost is saved. Meanwhile, the charging information can be automatically sent to the target terminal according to the advertisement putting effect, so that the advertisement charging is more reasonable, and a large amount of labor cost is saved.
It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present application.
Example three:
fig. 6 is a schematic structural diagram of an advertisement placement tracking apparatus provided in an embodiment of the present application, and for convenience of description, only the portions related to the embodiment of the present application are shown:
this advertisement putting tracer includes: advertisement two-dimensional code information acquisition unit 61, first statistics unit 62.
Wherein:
the advertisement two-dimensional code information acquisition unit 61 is used for acquiring information of an advertisement two-dimensional code sent by a user terminal after the advertisement two-dimensional code is scanned, and recording the scanning times of the advertisement two-dimensional code, wherein the advertisement two-dimensional code is a two-dimensional code bound and displayed with an advertisement, and the information of the advertisement two-dimensional code contains advertisement display position information and an advertisement identifier.
And the first statistical unit 62 is configured to count the attention and the optimal placement position of the target advertisement according to the advertisement identifier, the scanning times, and the advertisement display position information of the advertisement two-dimensional code.
Optionally, the advertisement delivery tracking device further includes an advertisement two-dimensional code generating unit, where the advertisement two-dimensional code generating unit includes a first obtaining module, an advertisement two-dimensional code generating module, and a first sending module:
the first acquisition module is used for acquiring the unique identification information and the position information of the advertisement playing terminal;
the advertisement two-dimensional code generating module is used for generating an advertisement two-dimensional code according to the unique identification information, the position information and the advertisement identification information of the target advertisement;
and the first sending module is used for sending the advertisement two-dimension code and the target advertisement to an advertisement playing terminal for displaying.
Optionally, the advertisement placement tracking device further includes:
and the first detection unit is used for indicating the personnel to scan the advertisement two-dimensional code if the personnel is detected to be close to the advertisement playing terminal.
Optionally, the advertisement placement tracking device further includes:
the scanning time recording unit is used for recording the scanning time of the advertisement two-dimensional code;
correspondingly, the first statistical unit 62 is specifically configured to count the attention degree, the optimal delivery position, and the optimal delivery time period of the target advertisement according to the advertisement identifier, the scanning times, the scanning time, and the advertisement display position information of the advertisement two-dimensional code.
Optionally, the advertisement placement tracking device further includes:
the indicating unit is used for indicating the user terminal or the advertisement playing terminal to acquire user image information;
a receiving unit, configured to receive user image information sent by the user terminal or the advertisement playing terminal;
and the analysis unit is used for analyzing the user image information and determining the target audience information of the target advertisement.
Optionally, the advertisement placement tracking device further includes:
the target operation recording unit is used for recording target operation information triggered by the user terminal;
and the second statistical unit is used for counting the estimated income indexes of the target advertisements according to the advertisement identification of the advertisement two-dimensional code and the target operation information.
Optionally, the advertisement placement tracking device further includes:
a location information acquiring unit for acquiring location information of a user;
the position information detection unit is used for recording the times of user purchasing behaviors corresponding to the advertisement two-dimensional codes if the position information of the user is detected to be consistent with the position information of the target point of sale;
and the third statistical unit is used for counting the estimated income indexes of the target advertisements according to the advertisement identification of the advertisement two-dimensional code and the times of purchasing behaviors of the user.
Optionally, the advertisement placement tracking device further includes:
the advertisement charging information generating unit is used for generating advertisement charging information according to the attention degree of the target advertisement or the estimated income index;
and the advertisement charging information sending unit is used for sending the advertisement charging information to the target terminal.
It should be noted that, for the information interaction, execution process, and other contents between the above-mentioned devices/units, the specific functions and technical effects thereof are based on the same concept as those of the embodiment of the method of the present application, and specific reference may be made to the part of the embodiment of the method, which is not described herein again.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-mentioned functions. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the embodiment of the application, because there is the advertisement two-dimensional code bound with the advertisement and displayed, the advertisement two-dimensional code contains advertisement display position information and advertisement identification, therefore, the advertisement display position information sent after the user terminal scans the advertisement two-dimensional code, the scanning times of the advertisement identification and the record can be obtained, the attention and the optimal delivery position of the target advertisement are counted, thereby the interaction between the user and the advertisement is enhanced, the delivery effect tracking after the advertisement delivery is realized, so that the advertisement delivery strategy is adjusted according to the delivery effect, the accurate delivery of the advertisement is realized, and the advertisement delivery cost is saved.
Example four:
fig. 7 is a schematic diagram of a terminal device according to an embodiment of the present application. As shown in fig. 7, the terminal device 7 of this embodiment includes: a processor 70, a memory 71 and a computer program 72, such as an ad placement tracking program, stored in said memory 71 and executable on said processor 70. The processor 70, when executing the computer program 72, implements the steps in the various ad placement tracking method embodiments described above, such as the steps S101-S102 shown in fig. 1. Alternatively, the processor 70, when executing the computer program 72, implements the functions of the modules/units in the above-described device embodiments, such as the functions of the units 61 to 62 shown in fig. 6.
Illustratively, the computer program 72 may be partitioned into one or more modules/units that are stored in the memory 71 and executed by the processor 70 to accomplish the present application. The one or more modules/units may be a series of computer program instruction segments capable of performing specific functions, which are used to describe the execution process of the computer program 72 in the terminal device 7. For example, the computer program 72 may be divided into an advertisement two-dimensional code information obtaining unit and a first statistical unit, and the specific functions of each unit are as follows:
the advertisement two-dimensional code information acquisition unit is used for acquiring information of an advertisement two-dimensional code sent by a user terminal after the advertisement two-dimensional code is scanned, and recording the scanning times of the advertisement two-dimensional code, wherein the advertisement two-dimensional code is a two-dimensional code bound and displayed with an advertisement, and the information of the advertisement two-dimensional code comprises advertisement display position information and an advertisement identification.
And the first statistical unit is used for counting the attention degree and the optimal delivery position of the target advertisement according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code.
The terminal device 7 may be a desktop computer, a notebook, a palm computer, a cloud server, or other computing devices. The terminal device may include, but is not limited to, a processor 70, a memory 71. It will be appreciated by those skilled in the art that fig. 7 is merely an example of a terminal device 7 and does not constitute a limitation of the terminal device 7 and may comprise more or less components than shown, or some components may be combined, or different components, for example the terminal device may further comprise input output devices, network access devices, buses, etc.
The Processor 70 may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 71 may be an internal storage unit of the terminal device 7, such as a hard disk or a memory of the terminal device 7. The memory 71 may also be an external storage device of the terminal device 7, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, which are provided on the terminal device 7. Further, the memory 71 may also include both an internal storage unit and an external storage device of the terminal device 7. The memory 71 is used for storing the computer program and other programs and data required by the terminal device. The memory 71 may also be used to temporarily store data that has been output or is to be output.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-mentioned functions. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus/terminal device and method may be implemented in other ways. For example, the above-described embodiments of the apparatus/terminal device are merely illustrative, and for example, the division of the modules or units is only one logical division, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated modules/units, if implemented in the form of software functional units and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, all or part of the flow in the method of the embodiments described above can be realized by a computer program, which can be stored in a computer-readable storage medium and can realize the steps of the embodiments of the methods described above when the computer program is executed by a processor. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not substantially depart from the spirit and scope of the embodiments of the present application and are intended to be included within the scope of the present application.
Claims (10)
1. An advertisement placement tracking method, comprising:
acquiring information of an advertisement two-dimensional code sent by a user terminal after scanning the advertisement two-dimensional code, and recording the scanning times of the advertisement two-dimensional code, wherein the advertisement two-dimensional code is a two-dimensional code bound and displayed with an advertisement, and the information of the advertisement two-dimensional code comprises advertisement display position information and an advertisement identification;
and according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code, the attention degree and the optimal delivery position of the target advertisement are counted.
2. The advertisement placement tracking method according to claim 1, wherein before the obtaining of the information of the advertisement two-dimensional code sent after the user terminal scans the advertisement two-dimensional code, the method further comprises:
acquiring unique identification information and position information of an advertisement playing terminal;
generating an advertisement two-dimensional code according to the unique identification information, the position information and the advertisement identification information of the target advertisement;
and sending the advertisement two-dimension code and the target advertisement to an advertisement playing terminal for displaying.
3. The advertisement placement tracking method according to claim 1, wherein before the obtaining of the information of the advertisement two-dimensional code sent after the user terminal scans the advertisement two-dimensional code, the method further comprises:
and if detecting that the personnel is close to the advertisement playing terminal, indicating the personnel to scan the advertisement two-dimensional code.
4. The advertisement placement tracking method according to claim 1, wherein after the obtaining of the information of the advertisement two-dimensional code sent after the user terminal scans the advertisement two-dimensional code, the method further comprises:
recording the scanning time of the advertisement two-dimensional code;
correspondingly, the counting of the attention degree and the optimal delivery position of the target advertisement according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code comprises the following steps:
and according to the advertisement identification, the scanning times, the scanning time and the advertisement display position information of the advertisement two-dimensional code, counting the attention degree, the optimal delivery position and the optimal delivery time period of the target advertisement.
5. The advertisement placement tracking method according to claim 1, wherein after the obtaining of the information of the advertisement two-dimensional code sent after the user terminal scans the advertisement two-dimensional code, the method further comprises:
instructing the user terminal or the advertisement playing terminal to collect user image information;
receiving user image information sent by the user terminal or the advertisement playing terminal;
correspondingly, after counting the attention and the best placement position of the target advertisement according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code, the method further comprises the following steps:
and analyzing the user image information and determining the target audience information of the target advertisement.
6. The advertisement placement tracking method according to claim 1, wherein after the obtaining of the information of the advertisement two-dimensional code sent after the user terminal scans the advertisement two-dimensional code, the method further comprises:
recording target operation information triggered by a user terminal;
correspondingly, after counting the attention and the best placement position of the target advertisement according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code, the method further comprises the following steps:
and according to the advertisement identification of the advertisement two-dimensional code and the target operation information, counting the estimated income indexes of the target advertisement.
7. The advertisement placement tracking method according to claim 1, wherein after the obtaining of the information of the advertisement two-dimensional code sent after the user terminal scans the advertisement two-dimensional code, the method further comprises:
acquiring position information of a user;
if the position information of the user is detected to be consistent with the position information of the target point of sale, recording the times of user purchasing behaviors corresponding to the advertising two-dimensional code;
correspondingly, after counting the attention and the best placement position of the target advertisement according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code, the method further comprises the following steps:
and according to the advertisement identification of the advertisement two-dimensional code and the times of purchasing behaviors of the user, counting the estimated income indexes of the target advertisement.
8. The advertisement placement tracking method according to claim 6 or 7, wherein after the statistics of the attention and the optimal placement position of the target advertisement according to the advertisement identification, the scanning times and the advertisement display position information of the advertisement two-dimensional code, the method further comprises:
generating advertisement charging information according to the attention degree of the target advertisement or the estimated income index;
and sending the advertisement charging information to a target terminal.
9. A terminal device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the computer program, when executed by the processor, causes the terminal device to carry out the steps of the method according to any one of claims 1 to 8.
10. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, causes a terminal device to carry out the steps of the method according to any one of claims 1 to 8.
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