CN108009863A - A kind of parking lot advertisement placement method and device - Google Patents
A kind of parking lot advertisement placement method and device Download PDFInfo
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- CN108009863A CN108009863A CN201711450686.4A CN201711450686A CN108009863A CN 108009863 A CN108009863 A CN 108009863A CN 201711450686 A CN201711450686 A CN 201711450686A CN 108009863 A CN108009863 A CN 108009863A
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/14—Payment architectures specially adapted for billing systems
- G06Q20/145—Payments according to the detected use or quantity
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
- G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
- G06Q20/327—Short range or proximity payments by means of M-devices
- G06Q20/3276—Short range or proximity payments by means of M-devices using a pictured code, e.g. barcode or QR-code, being read by the M-device
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/38—Payment protocols; Details thereof
- G06Q20/387—Payment using discounts or coupons
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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Abstract
The present invention discloses a kind of parking lot advertisement placement method and device.Wherein, this method includes:Information of vehicles is obtained at vehicles while passing field;According to default user tag system, the classification belonging to the information of vehicles is determined;Push the corresponding advertising message of the category.The present invention is by the information of vehicles of dynamic access car owner, the car owner user to meeting advertisement pushing condition, carries out accurate advertisement push, realizes the precision marketing effect of advertisement.
Description
Technical field
The present invention relates to technical field of information processing, in particular to a kind of parking lot advertisement placement method and device.
Background technology
Advertisement promotion on traditional form, usually sets up advertising machine, and ad content in the exit in parking lot
It is relatively simple, it is impossible to meet the requirement of specific client, it is impossible to accurately to touch and reach client, waste advertising resource and cost.
For the problem of advertisement promotion mode is not accurate enough in the prior art, effective solution is not yet proposed at present.
The content of the invention
A kind of parking lot advertisement placement method and device are provided in the embodiment of the present invention, pushed away with solving advertisement in the prior art
The problem of extensively mode is not accurate enough.
In order to solve the above technical problems, the present invention provides a kind of parking lot advertisement placement method, wherein, this method bag
Include:Information of vehicles is obtained at vehicles while passing field;According to default user tag system, the class belonging to the information of vehicles is determined
Not;Wherein, included in the user tag system and adhere to different classes of information of vehicles separately, and the corresponding advertisement letter of each classification
Breath;Push the corresponding advertising message of the category.
Further, the information of vehicles includes at least one below:Vehicle brand, automobile model, parking trajectory, parking
Duration.
Further, before obtaining information of vehicles, the method further includes:Car owner's level of consumption is determined according to information of vehicles
Like with consumption;Advertising message is classified according to the level of consumption and consumption hobby;By sorted advertising message with it is described
Information of vehicles establishes correspondence, and user tag system is established according to the correspondence.
Further, information of vehicles is obtained, including:The car plate obtained according to license plate number input by user or automatically scanning
Number, obtain information of vehicles corresponding with the license plate number.
Further, the corresponding advertising message of the category is pushed, including:Look into expense the page and fare pay success page push away
Send the advertising message.
Further, after the expense page and the fare payment success page push advertising message is looked into, the method is also
Including:After monitoring that user clicks on the advertising message, the parking fee deduction and exemption certificate of advertisement business's using names.
Present invention also offers a kind of parking lot advertisement delivery device, wherein, which includes:Data obtaining module, is used
Information of vehicles is obtained when in vehicles while passing field;Matching module, for according to default user tag system, determining the vehicle
Classification belonging to information;Wherein, included in the user tag system and adhere to different classes of information of vehicles, and each classification separately
Corresponding advertising message;Pushing module, for pushing the corresponding advertising message of the category.
Further, the information of vehicles includes at least one below:Vehicle brand, automobile model, parking trajectory, parking
Duration.
Further, described device further includes:Presetting module, for determining car owner's level of consumption according to information of vehicles and disappearing
Take hobby;Advertising message is classified according to the level of consumption and consumption hobby;By sorted advertising message and the vehicle
Information establishes correspondence, and user tag system is established according to the correspondence.
Further, described information acquisition module, specifically for being obtained according to license plate number input by user or automatically scanning
The license plate number arrived, obtains information of vehicles corresponding with the license plate number.
Further, the pushing module, specifically for look into the expense page and fare to pay success page push described wide
Accuse information;After monitoring that user clicks on the advertising message, the parking fee deduction and exemption certificate of advertisement business's using names.
Apply the technical scheme of the present invention, by the information of vehicles of dynamic access car owner, to meeting advertisement pushing condition
Car owner user, carries out accurate advertisement push, realizes the precision marketing effect of advertisement.
Brief description of the drawings
Fig. 1 is the flow chart of parking lot advertisement placement method according to embodiments of the present invention;
Fig. 2 is the flow chart of parking lot accurate advertisement push scheme according to embodiments of the present invention;
Fig. 3 is the structure diagram of parking lot advertisement delivery device according to embodiments of the present invention.
Embodiment
The present invention is described in further detail with specific embodiment below in conjunction with the accompanying drawings, but not as the limit to the present invention
It is fixed.
Embodiment one
Fig. 1 is the flow chart of parking lot advertisement placement method according to embodiments of the present invention, as shown in Figure 1, this method bag
Include following steps (step S101- step S103):
Step S101, information of vehicles is obtained at vehicles while passing field;
Specifically, the license plate number that can be obtained according to license plate number input by user or automatically scanning, obtains and the car plate
Number corresponding information of vehicles.The information of vehicles includes at least one below:When vehicle brand, automobile model, parking trajectory, parking
It is long;
Step S102, according to default user tag system, determines the classification belonging to information of vehicles;Wherein, user tag
Included in system and adhere to different classes of information of vehicles separately, and the corresponding advertising message of each classification;
Step S103, the corresponding advertising message of the push category.
Specifically, the expense page and fare payment success page advertisement information can looked into so that user is in fare branch
See advertising message during paying, realize the precision marketing effect of advertisement.For further lifting advertising results, user's point is monitored
After hitting advertising message, certificate can be reduced or remitted to the parking fee of user's advertisement business's using names.
How user tag system in this present embodiment is set, present embodiments provides one kind side of being preferable to carry out
Formula, i.e., determine that car owner's level of consumption and consumption are liked according to information of vehicles;Advertising message is liked according to the level of consumption and consumption
Classify;Sorted advertising message and information of vehicles are established into correspondence, user tag body is established according to correspondence
System., can be with the targeted customer of precise positioning difference advertisement based on this so that the transmission Objective of advertisement is more accurate, advertisement value
Get a promotion.
The present embodiment is based on the information of vehicles such as different brands vehicle, automobile model and classifies, which judges by classification
Vehicle is the accurate targeted customer of advertiser, and advertisement is matched with classification.Car owner scans two before parking lot appears on the scene
Code inputting license plate number is tieed up, vehicle brand information is obtained by car owner's car plate automatically, in the user tag system defined before
In match corresponding classification, the expense page advertisement banner that accordingly classifies of pop-up is being looked into, after car owner pays successfully, in fare payment
Success page can also show that corresponding accurate advertisement banner contents, banner can also subtract the parking fee of advertiser's using names after clicking on
Exempt from certificate and be issued to user.The present embodiment uses the car owner for meeting advertisement pushing condition by the information of vehicles of dynamic access car owner
Family, carries out accurate advertisement push, realizes the precision marketing effect of advertisement.
Embodiment two
Fig. 2 is the flow chart of parking lot accurate advertisement push scheme according to embodiments of the present invention, as shown in Fig. 2, the stream
Journey comprises the following steps (step S201- step S210):
Step S201, establishes user tag system.
Step S202, user input license plate number.User can be entered in parking exit by way of barcode scanning looks into expense page
Face, inputs license plate number to inquire about corresponding parking fee in the page.It is of course also possible to automatic scanner is set in parking exit
Device, the license plate number for treating appearance vehicle carry out automatically scanning.
Step S203, corresponding information of vehicles is returned according to license plate number.
Whether step S204, have corresponding advertising message based on user tag system enquiring vehicle information;If it is, hold
Row step S205, if it is not, then performing step S208.
Step S205, determines that the brand of vehicle to be dispatched from the factory is automobile brand A, automobile brand A according to above-mentioned information of vehicles
There is corresponding advertisement.
Step S206, is looking into expense page setup bullet layer, is promoting advertisement.It is accurate banner that this, which looks into the expense page,.
Step S207, is paying success page advertisement.The payment success page is accurate banner.The flow knot
Beam.
Step S208, determines that the brand of vehicle to be dispatched from the factory is automobile brand B, automobile brand B according to above-mentioned information of vehicles
There is no corresponding advertisement.
Step S209, is looked into without bullet layer on the expense page, it is general banner that this, which looks into the expense page,.
Step S210, payment success page are general banner.The flow terminates.
When vehicle appears on the scene, by scanning the two-dimensional code, input car plate obtains Parking Fee and pays the bill user.It is defeated according to car owner
The car plate entered matches host vehicle relevant information from backstage, and an advertisement for meeting car owner's level of consumption and custom is pushed to car owner
Information, this method replaces traditional sales mode, so as to more accurately realize the purpose of marketing.
Embodiment three
Corresponding to the parking lot advertisement placement method of Fig. 1 introductions, a kind of parking lot advertisement putting dress is present embodiments provided
Put, the structure diagram of parking lot advertisement delivery device as shown in Figure 3, the device includes:
Data obtaining module 10, for obtaining information of vehicles at vehicles while passing field;Specifically for according to input by user
The license plate number that license plate number or automatically scanning obtain, obtains information of vehicles corresponding with the license plate number;The information of vehicles at least may be used
With including one below:Vehicle brand, automobile model, parking trajectory, parking duration;
Matching module 20, for according to default user tag system, determining the classification belonging to information of vehicles;Wherein, use
Included in the label system of family and adhere to different classes of information of vehicles separately, and the corresponding advertising message of each classification;
Pushing module 30, for pushing the corresponding advertising message of the category;Specifically for looking into the expense page and fare payment
Success page advertisement information;After monitoring that user clicks on the advertising message, the parking fee deduction and exemption of advertisement business's using names
Certificate.
The present embodiment is by the information of vehicles of dynamic access car owner, the car owner user to meeting advertisement pushing condition, carries out
Accurate advertisement pushes, and realizes the precision marketing effect of advertisement.
In order to which relation is launched in clear and definite advertisement and the accurate of targeted customer, above device further includes:Presetting module, for basis
Information of vehicles determines that car owner's level of consumption and consumption are liked;Advertising message is classified according to the level of consumption and consumption hobby;
Sorted advertising message and information of vehicles are established into correspondence, user tag system is established according to correspondence.Based on this,
Can be with the targeted customer of precise positioning difference advertisement so that the transmission Objective of advertisement is more accurate, and advertisement value gets a promotion.
Understand from the above description, the present invention mainly has following technique effect:
1) ad revenue is obvious:It can ensure the dispensing effect of advertisement, increase user's visit capacity, improve ad click rate;
2) ad content can be various:According to different clients, the advertisement of different content, advertisement diversity can be launched;
3) advertisement accurately, which touches, reaches:By this programme different ad contents can be made precisely to touch and reach corresponding user, more preferably
The effect for reaching advertisement putting.
Certainly, above is the preferred embodiment of the present invention.It should be pointed out that for those skilled in the art
For, on the premise of its general principles are not departed from, some improvements and modifications can also be made, these improvements and modifications
It is considered as protection scope of the present invention.
Claims (11)
- A kind of 1. parking lot advertisement placement method, it is characterised in that the described method includes:Information of vehicles is obtained at vehicles while passing field;According to default user tag system, the classification belonging to the information of vehicles is determined;Wherein, in the user tag system Comprising adhering to different classes of information of vehicles separately, and the corresponding advertising message of each classification;Push the corresponding advertising message of the category.
- 2. according to the method described in claim 1, it is characterized in that, the information of vehicles includes at least one below:Vehicle product Board, automobile model, parking trajectory, parking duration.
- 3. according to the method described in claim 1, it is characterized in that, before obtaining information of vehicles, the method further includes:Determine that car owner's level of consumption and consumption are liked according to information of vehicles;Advertising message is classified according to the level of consumption and consumption hobby;Sorted advertising message and the information of vehicles are established into correspondence, user tag is established according to the correspondence System.
- 4. according to the method described in claim 1, it is characterized in that, obtain information of vehicles, including:The license plate number obtained according to license plate number input by user or automatically scanning, obtains vehicle letter corresponding with the license plate number Breath.
- 5. according to the method described in claim 1, it is characterized in that, the corresponding advertising message of the push category, including:Looking into the expense page and the fare payment success page push advertising message.
- 6. according to the method described in claim 5, it is characterized in that, looking into described in the expense page and fare payment success page push After advertising message, the method further includes:After monitoring that user clicks on the advertising message, the parking fee deduction and exemption certificate of advertisement business's using names.
- 7. a kind of parking lot advertisement delivery device, it is characterised in that described device includes:Data obtaining module, for obtaining information of vehicles at vehicles while passing field;Matching module, for according to default user tag system, determining the classification belonging to the information of vehicles;Wherein, it is described Included in user tag system and adhere to different classes of information of vehicles separately, and the corresponding advertising message of each classification;Pushing module, for pushing the corresponding advertising message of the category.
- 8. device according to claim 7, it is characterised in that the information of vehicles includes at least one below:Vehicle product Board, automobile model, parking trajectory, parking duration.
- 9. device according to claim 7, it is characterised in that described device further includes:Presetting module, for determining that car owner's level of consumption and consumption are liked according to information of vehicles;By advertising message according to consumption water Gentle consumption hobby is classified;Sorted advertising message and the information of vehicles are established into correspondence, according to described right It should be related to and establish user tag system.
- 10. device according to claim 7, it is characterised in thatDescribed information acquisition module, specifically for the license plate number obtained according to license plate number input by user or automatically scanning, is obtained Take information of vehicles corresponding with the license plate number.
- 11. device according to claim 7, it is characterised in thatThe pushing module, specifically for looking into the expense page and the fare payment success page push advertising message;Monitor After user clicks on the advertising message, the parking fee deduction and exemption certificate of advertisement business's using names.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711450686.4A CN108009863A (en) | 2017-12-27 | 2017-12-27 | A kind of parking lot advertisement placement method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711450686.4A CN108009863A (en) | 2017-12-27 | 2017-12-27 | A kind of parking lot advertisement placement method and device |
Publications (1)
| Publication Number | Publication Date |
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| CN108009863A true CN108009863A (en) | 2018-05-08 |
Family
ID=62061954
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711450686.4A Pending CN108009863A (en) | 2017-12-27 | 2017-12-27 | A kind of parking lot advertisement placement method and device |
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Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109165978A (en) * | 2018-08-20 | 2019-01-08 | 福建省南安市大大电子有限公司 | Can intelligent accurate deliver advertisement parking management method and parking apparatus |
| CN109242531A (en) * | 2018-08-03 | 2019-01-18 | 西安万像电子科技有限公司 | Advertisement demonstration method and device |
| CN110309749A (en) * | 2019-06-24 | 2019-10-08 | 成都宜泊信息科技有限公司 | A kind of information-pushing method and system based on parking big data |
| CN110377433A (en) * | 2019-06-04 | 2019-10-25 | 威富通科技有限公司 | Asynchronous notification method, device and payment gateway, the storage medium of payment result |
| CN110400172A (en) * | 2019-07-12 | 2019-11-01 | 成都宜泊信息科技有限公司 | A kind of advertisement accurately method for pushing and system based on parking big data |
| CN110610179A (en) * | 2019-08-15 | 2019-12-24 | 深圳前海华夏智信数据科技有限公司 | Liquid crystal display control method and device based on vehicle identification camera |
| CN110992498A (en) * | 2018-10-02 | 2020-04-10 | 丰田自动车株式会社 | Information processing apparatus, information processing system, and information processing method |
| CN112116384A (en) * | 2020-09-14 | 2020-12-22 | 北京明略昭辉科技有限公司 | Taxi advertisement targeted delivery method and system based on image processing |
| CN112435104A (en) * | 2021-01-26 | 2021-03-02 | 浙江口碑网络技术有限公司 | Commodity information providing method, commodity information providing device, computer equipment and readable storage medium |
| CN112669071A (en) * | 2020-12-30 | 2021-04-16 | 中兴智能交通股份有限公司 | System and method for analyzing targeted advertisement marketing based on vehicle parking data |
| CN114358824A (en) * | 2021-12-27 | 2022-04-15 | 深圳市神州路路通网络科技有限公司 | Advertising delivery method, system, terminal device and medium |
| CN117037298A (en) * | 2023-05-22 | 2023-11-10 | 安徽赛因斯先进技术有限公司 | A smart Internet of Things parking system and method applied to free parking for e-commerce shopping |
| CN117829917A (en) * | 2023-11-24 | 2024-04-05 | 广东安快智能科技有限公司 | Advertisement gateway control method, system, computer equipment and storage medium |
| CN119359385A (en) * | 2024-12-23 | 2025-01-24 | 松立控股集团股份有限公司 | An intelligent real-time advertising push method based on multi-level graph neural network |
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Cited By (17)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109242531A (en) * | 2018-08-03 | 2019-01-18 | 西安万像电子科技有限公司 | Advertisement demonstration method and device |
| CN109165978B (en) * | 2018-08-20 | 2023-11-07 | 福建省南安市大大电子有限公司 | Parking management method capable of intelligently and accurately delivering advertisements and parking equipment |
| CN109165978A (en) * | 2018-08-20 | 2019-01-08 | 福建省南安市大大电子有限公司 | Can intelligent accurate deliver advertisement parking management method and parking apparatus |
| CN110992498A (en) * | 2018-10-02 | 2020-04-10 | 丰田自动车株式会社 | Information processing apparatus, information processing system, and information processing method |
| CN110377433A (en) * | 2019-06-04 | 2019-10-25 | 威富通科技有限公司 | Asynchronous notification method, device and payment gateway, the storage medium of payment result |
| CN110309749A (en) * | 2019-06-24 | 2019-10-08 | 成都宜泊信息科技有限公司 | A kind of information-pushing method and system based on parking big data |
| CN110400172A (en) * | 2019-07-12 | 2019-11-01 | 成都宜泊信息科技有限公司 | A kind of advertisement accurately method for pushing and system based on parking big data |
| CN110610179A (en) * | 2019-08-15 | 2019-12-24 | 深圳前海华夏智信数据科技有限公司 | Liquid crystal display control method and device based on vehicle identification camera |
| CN112116384A (en) * | 2020-09-14 | 2020-12-22 | 北京明略昭辉科技有限公司 | Taxi advertisement targeted delivery method and system based on image processing |
| CN112669071A (en) * | 2020-12-30 | 2021-04-16 | 中兴智能交通股份有限公司 | System and method for analyzing targeted advertisement marketing based on vehicle parking data |
| CN112435104A (en) * | 2021-01-26 | 2021-03-02 | 浙江口碑网络技术有限公司 | Commodity information providing method, commodity information providing device, computer equipment and readable storage medium |
| CN114358824A (en) * | 2021-12-27 | 2022-04-15 | 深圳市神州路路通网络科技有限公司 | Advertising delivery method, system, terminal device and medium |
| CN117037298A (en) * | 2023-05-22 | 2023-11-10 | 安徽赛因斯先进技术有限公司 | A smart Internet of Things parking system and method applied to free parking for e-commerce shopping |
| CN117829917A (en) * | 2023-11-24 | 2024-04-05 | 广东安快智能科技有限公司 | Advertisement gateway control method, system, computer equipment and storage medium |
| CN117829917B (en) * | 2023-11-24 | 2024-06-07 | 广东安快智能科技有限公司 | Advertisement gateway control method, system, computer equipment and storage medium |
| CN119359385A (en) * | 2024-12-23 | 2025-01-24 | 松立控股集团股份有限公司 | An intelligent real-time advertising push method based on multi-level graph neural network |
| CN119359385B (en) * | 2024-12-23 | 2025-09-19 | 松立控股集团股份有限公司 | Intelligent real-time advertisement pushing method based on multi-level graph neural network |
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Application publication date: 20180508 |