CN106710012A - Intelligent parking control method integrating fee collecting and advertisement pushing and intelligent parking control system thereof - Google Patents
Intelligent parking control method integrating fee collecting and advertisement pushing and intelligent parking control system thereof Download PDFInfo
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- CN106710012A CN106710012A CN201510780626.3A CN201510780626A CN106710012A CN 106710012 A CN106710012 A CN 106710012A CN 201510780626 A CN201510780626 A CN 201510780626A CN 106710012 A CN106710012 A CN 106710012A
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- vehicle
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07B—TICKET-ISSUING APPARATUS; FARE-REGISTERING APPARATUS; FRANKING APPARATUS
- G07B15/00—Arrangements or apparatus for collecting fares, tolls or entrance fees at one or more control points
- G07B15/02—Arrangements or apparatus for collecting fares, tolls or entrance fees at one or more control points taking into account a variable factor such as distance or time, e.g. for passenger transport, parking systems or car rental systems
Abstract
The invention relates to an intelligent parking control method integrating fee collecting and advertisement pushing and an intelligent parking control system thereof. The system comprises a license plate number identification module, a master control module, a push module, a display terminal, a consumption detail acquisition module and a cash collecting module. The license plate number identification module comprises an image processing unit and at least one front-end image acquisition unit. The master control module comprises an MCU, a vehicle brand and model identification unit, a consumer group feature information acquisition unit, a charging unit and a storage unit. The vehicle brand and model identification unit comprises a feature extraction subunit and a comparison subunit. According to the intelligent parking control method integrating fee collecting and advertisement pushing and the intelligent parking control system thereof, the consumption demands and the consumption level of consumers are analyzed according to consumption information of the consumers, and personalized pushing of advertisement information and message information is realized for different consumers so that the accurate service can be provided for the consumers and the consumption experience of the consumers can be enhanced.
Description
Technical field
The present invention relates to mobile Internet field of intelligent control technology, more particularly to a kind of collection charge and advertisement
Push the intelligent parking control method and system in one.
Background technology
In recent years, with economic development, social consumer goods retail always rises year by year, each businessman and the consumer goods
Board does not stint input in advertisement putting, and they are intended to that accurately advertisement can be realized for its target customers group
Deliver.In the advertisement in consumer place, mainly there is following dispensing channel:Advertisement wall scroll, billboard, family
Outer giant-screen, billboard etc. in elevator.They are directed to all customers, it is impossible to for the consumer group of subdivision
Realize accurate advertisement putting so that the dispensing effect of advertisement does not reach expection.For this reason, it may be necessary to develop one
Plant the system and method that can more accurately deliver advertisement.
The content of the invention
The technical problems to be solved by the invention are directed to above-mentioned the deficiencies in the prior art, to consumer place
And its Stop Control System on periphery carries out Function Extension, there is provided one kind integrates charge and advertisement pushing
Intelligent parking control method and system, for parking consumption car owner realize accurately, it is personalized wide
Accuse and push, while providing the management of parking charge function.Present invention could apply to consumer place and its week
The parking lot on side, in parking lot arrangement the system of multiple different locations, can be unified into network, preferably take
It is engaged in businessman and consumer.
The technical scheme that the present invention solves above-mentioned technical problem is as follows:
According to one aspect of the present invention, there is provided a kind of Intelligent stop for integrating charge and advertisement pushing
Car control method, including:
Step S01:Vehicle admission, recognizes the number-plate number of admission vehicle, and records entering for admission vehicle
Field time;
Step S02:The number-plate number according to the admission vehicle obtains the brand and model of admission vehicle;
Step S03:The number-plate number, brand and model according to the admission vehicle obtain the admission car
The affiliated consumer group's characteristic information of car owner, and consume group character according to belonging to the car owner of the admission vehicle
The personalized information of information pushing and advertising message;
Step S04:Vehicle prepares to appear on the scene, and recognizes the number-plate number of appearance vehicle, obtains appearance vehicle
Car owner's consumption details and time for competiton, and corresponding preferential Parking Fee is calculated, vehicle payment appears on the scene;
Step S05:Car owner's consumption details according to the appearance vehicle reacquire the appearance vehicle
The affiliated consumer group's characteristic information of car owner simultaneously updates preservation, terminates handling process.
According to another aspect of the present invention, there is provided a kind of intelligence for integrating charge and advertisement pushing
Stop Control System, including number-plate number identification module, main control module, pushing module, display terminal,
Consumption details acquisition module and cash register module;The number-plate number identification module is used to recognize admission/appearance
The number-plate number of vehicle simultaneously sends to the main control module in the lump together with entry time;The master control molding
Block is used to be obtained according to the number-plate number of the admission vehicle brand and model of admission vehicle, and according to entering
Consumption group character letter belonging to the car owner of the number-plate number, brand and the model acquisition admission vehicle of field vehicle
Breath, is additionally operable to car owner's consumption information of the entry time, time for competiton and appearance vehicle according to appearance vehicle
Calculating corresponding reality needs Parking Fee;It is additionally operable to be obtained again according to car owner's consumption details of the appearance vehicle
Take the affiliated consumer group's characteristic information of car owner of the appearance vehicle and update preservation;The pushing module is used for
Information and advertising message are pushed according to consumer group's characteristic information;The display terminal is used to show
The information and advertising message;The consumption details acquisition module is used for;Read the car of appearance vehicle
Main consumption receipt, image and/or text information in identification consumption receipt, obtains the car owner of appearance vehicle
Consumption details are simultaneously sent to the main control module;The cash register module need to stop for collecting the reality automatically
Fare.
The beneficial effects of the invention are as follows:A kind of Intelligent stop for integrating charge and advertisement pushing of the invention
Car control method and system, on the basis of parking automatic charging is realized, according to the consumption information of consumer
Consumption demand and the consumption level of consumer are analyzed, and accurate advertisement letter is realized for different consumers
The push of breath and information, by the analysis of information of vehicles and consumption information to consumer come to disappear
The person of expense provides personalized service, so as to improve the consumption experience of consumer, while can for businessman provide compared with
Good promotion effect, is especially suitable for spread and uses.
Brief description of the drawings
Fig. 1 is a kind of intelligent parking control method flow for integrating charge and advertisement pushing of the invention
Figure;
Fig. 2 is a kind of knot of intelligent parking control system for integrating charge and advertisement pushing of the invention
Structure schematic diagram;
Fig. 3 is master in a kind of intelligent parking control system for integrating charge and advertisement pushing of the invention
The structural representation of control module.
Specific embodiment
Principle of the invention and feature are described below in conjunction with accompanying drawing, example is served only for explaining this
Invention, is not intended to limit the scope of the present invention.
Embodiment one, a kind of intelligent parking control method for integrating charge and advertisement pushing, below will
With reference to a kind of intelligent parking controlling party for integrating charge and advertisement pushing that Fig. 1 is provided the present embodiment
Method is described in detail.
As shown in figure 1, a kind of intelligent parking control method for integrating charge and advertisement pushing, including:
Step S01:Vehicle admission, recognizes the number-plate number of admission vehicle, and records entering for admission vehicle
Field time;
Step S02:The number-plate number according to the admission vehicle obtains the brand and model of admission vehicle;
Step S03:The number-plate number, brand and model according to the admission vehicle obtain the admission car
The affiliated consumer group's characteristic information of car owner, and consume group character according to belonging to the car owner of the admission vehicle
The personalized information of information pushing and advertising message;
Step S04:Vehicle prepares to appear on the scene, and recognizes the number-plate number of appearance vehicle, obtains appearance vehicle
Car owner's consumption details and time for competiton, and corresponding preferential Parking Fee is calculated, vehicle payment appears on the scene;
Step S05:Car owner's consumption details according to the appearance vehicle reacquire the appearance vehicle
The affiliated consumer group's characteristic information of car owner simultaneously updates preservation, terminates handling process.
In the present embodiment, implementing for the number-plate number is recognized in the step S01 and step S04
For:Admission/appearance vehicle image information is obtained, image is carried out to the admission/appearance vehicle image information
Calculation process, obtains admission/appearance vehicle number-plate number.It is to be herein pointed out in practice,
In order to obtain preferable recognition effect and recognition accuracy higher, can be by the headstock to admission vehicle
Obtain image simultaneously with the tailstock and recognize.
It is to be herein pointed out in the step S02, the number-plate number according to the admission vehicle is obtained
The brand and model for being taken into a vehicle include:The number-plate number according to the admission vehicle judges admission vehicle
Whether first admission, if it is, the brand and model of identification admission vehicle and storing.For entering first
Field vehicle, because no any information of vehicles to the number-plate number, brand and model, it is necessary to know first
Not, so it is easy to subsequently realize that differentiation advertising message and information are believed according to the consumer of different hierarchies of consumption
The push of breath.In addition, after to admission vehicle is identified first, for the number-plate number, the product that recognize
Board and model are stored, so follow-up admission again when without repeating to recognize, improve the operation of system
Efficiency.
Wherein, the brand of admission vehicle and being implemented as model are recognized:
Step S021a:Feature extraction treatment is carried out to the admission vehicle image information, admission car is obtained
External appearance characteristic information;
Step S022a:The admission vehicle appearance characteristic information is entered with the vehicle information bank for prestoring
Row is compared, and is obtained the brand and model of admission vehicle and is stored.
The external appearance characteristic information of the vehicle of various brands and model has been prestored in the vehicle information bank,
In practice, we only need to be by admission vehicle appearance characteristic information and various brands in the vehicle information bank
Sight characteristic information with the vehicle of model is compared, you can identify the brand and model of admission vehicle.
In the present embodiment, if the admission vehicle is admission first, the step S03's implements
For:
Step S031a:Brand and model retrieval according to admission vehicle is divided with vehicle brand and model
Rough segmentation consumer group's property data base of class, obtains the affiliated rough segmentation consumption group character of the corresponding car owner of admission vehicle
Information;
Step S032a:According to the affiliated rough segmentation consumer group characteristic information of the car owner respectively in message push number
According to retrieval message push target complex characteristic information and advertisement pushing target complex in storehouse and advertisement pushing database
Characteristic information, respectively obtains and the affiliated immediate information of rough segmentation consumer group characteristic information of the car owner
With advertising message and it is pushed to the car owner of admission vehicle.
Because the vehicle of admission first does not have any consumption information, so we cannot be according to entering first here
The consumption information of field vehicle car owner obtains corresponding subdivision consumer group's characteristic information.But we can basis
Rough segmentation consumer group's characteristic information corresponding to the vehicle of the brand and model, carries out corresponding advertising message and money
The push of news information.
In the present embodiment, if the admission vehicle is not admission first, the specific reality of the step S03
It is now:
Step S031b:The number-plate number according to the admission vehicle is retrieved with car owner's individual character of admission vehicle
Subdivision consumer group's property data base that consumption feature is classified, obtains belonging to the corresponding car owner of admission vehicle
Subdivision consumer group's characteristic information;
Step S032b:Consumer group's characteristic information is segmented according to belonging to the car owner respectively in message push number
According to retrieval message push target complex characteristic information and advertisement pushing target complex in storehouse and advertisement pushing database
Characteristic information, obtain with belonging to the car owner segment the immediate information of consumer group's characteristic information and extensively
Announcement information is simultaneously pushed to the car owner of admission vehicle.
In the present embodiment, the step S04's is implemented as:
Step S041a:The number-plate number of appearance vehicle is recognized, the entry time of the appearance vehicle is read
With the time for competiton and automatically calculate original need Parking Fee;
Step S042a:Car owner's consumption information of appearance vehicle is obtained, and according in car owner's consumption information
Spending amount calculates corresponding preferential Parking Fee, while generate needing Parking Fee in fact;
Step S43a:Collecting the reality needs Parking Fee, vehicle to appear on the scene.
Wherein, car owner's consumption details that appearance vehicle is obtained in the step S042a are implemented as:
By mobile phone A pp read appearance vehicle car owner's consumption receipt, identification consumption receipt on image and/or
Text information, obtains car owner's consumption details of appearance vehicle.Here, we are read small by mobile phone A pp
Ticket image information and/or text information, and image procossing is carried out to the receipt image information, and extract
Text information, so as to obtain car owner's consumption details of appearance vehicle.It is of course also possible to pass through scanning device
The bar code or Quick Response Code of consumption receipt are directly read, comes the bar code or Quick Response Code in reading system
Car owner's consumption details of corresponding appearance vehicle.Received by the car owner's consumption information to appearance vehicle
Collection, on the one hand, can reasonably be stopped preferential according to its consumption information, on the other hand, collection
Consumption information can be to segmenting consumer group's characteristic information belonging to the car owner of the appearance vehicle in subsequent step
Improved and updated offer data source.
The acquired data related to consumer privacy in the present invention, are deposited using means such as anonymous, encryptions
Storage, is not revealed with the privacy for ensureing consumer.
In the present embodiment, the step S05's is implemented as:Car owner according to the appearance vehicle disappears
Take the detailed car owner's consumption feature information for extracting appearance vehicle, and consumed according to the car owner of the appearance vehicle
Characteristic information retrieval subdivision consumer group's property data base, obtains the corresponding car owner institute of the appearance vehicle
Category subdivision consumer group's characteristic information simultaneously updates preservation, terminates handling process.
Preferably, before the step S05 is performed, also to car owner's consumption details of the appearance vehicle
It is analyzed, obtains car owner consumption feature distribution polymerization degree N, by car owner's consumption feature distribution polymerization degree N
With degree of polymerization predetermined threshold value N0Compare, when car owner's consumption feature distribution polymerization degree N presets threshold less than the degree of polymerization
Value N0When, step S05 is performed, otherwise not to the affiliated consumer group's characteristic information of car owner of the appearance vehicle
It is updated, terminates handling process;Wherein, the degree of polymerization N ∈ (0,1).Such as, by right
After the multiple collection of car owner's consumption information of appearance vehicle, the consumption consumption information distribution ratio of car owner is found
Relatively concentrate, consumption feature is more stable, when car owner's consumption information distribution polymerization degree N is more than or equal to the degree of polymerization
Predetermined threshold value N0When, now without being updated to segmenting consumer group's characteristic information belonging to car owner, you can
Directly terminate this handling process.In the present embodiment, the degree of polymerization predetermined threshold value N00.9 is taken, certainly,
Can also be adjusted according to actual conditions.
Preferably, in actual mechanical process, after the step S05 is performed, also by the appearance
Car owner's consumption details of vehicle are compared with the advertising message for being pushed to the appearance vehicle car owner, judge described
Whether the advertising message pushed during appearance vehicle admission generates corresponding product purchase, and is updated to
In the affiliated consumer group's characteristic information of car owner of the appearance vehicle and store, as next advertisement pushing according to
According to.
If it should be noted that first admission vehicle do not consume or obtain consumption information failure,
The vehicle again admission when, still believe that the vehicle be admission first;If the non-vehicle of admission first does not have
Consumption obtains consumption information failure, then do not carry out subsequent step S05 to the consumption information that this is marched into the arena
Process and directly terminate handling process.
Embodiment two, a kind of intelligent parking control system for integrating charge and advertisement pushing, below will
A kind of intelligent parking for integrating charge and advertisement pushing provided the present embodiment with reference to Fig. 2 controls system
System is described in detail.
As shown in Fig. 2 a kind of intelligent parking control system for integrating charge and advertisement pushing, including
Number-plate number identification module, main control module, pushing module, display terminal, consumption details acquisition module
And cash register module;The number-plate number identification module is used to recognize the number-plate number of admission/appearance vehicle simultaneously
Sent in the lump together with entry time to the main control module;The main control module is used to enter according to
The number-plate number of field vehicle obtains the brand and model of admission vehicle, and according to the license plate number of admission vehicle
Code, brand and model obtain the affiliated consumer group's characteristic information of car owner of the admission vehicle, are additionally operable to basis
Car owner's consumption information calculating of the entry time, time for competiton and appearance vehicle of appearance vehicle is corresponding to be needed in fact
Parking Fee;It is additionally operable to reacquire the appearance vehicle according to car owner's consumption details of the appearance vehicle
The affiliated consumer group's characteristic information of car owner and update preservation;The pushing module is used for according to the consumer group
Characteristic information pushes information and advertising message;The display terminal be used for show the information and
Advertising message;The consumption details acquisition module is used to read car owner's consumption receipt of appearance vehicle, identification
Image and/or text information in consumption receipt, obtain car owner's consumption details of appearance vehicle and send extremely
The main control module;The cash register module needs parking fee for collecting the reality automatically.
In the present embodiment, the number-plate number identification module includes graphics processing unit and at least one front end
Image acquisition unit, described image acquiring unit is used to obtain admission/appearance vehicle image information, described
Graphics processing unit be used for image operation treatment is carried out to admission/appearance vehicle image information, obtain admission/
The appearance vehicle number-plate number is simultaneously sent to the main control module.It is to be herein pointed out single front end
When image acquisition unit obtains image, the success rate of the identification number-plate number, brand and model can be subject to high light
The influence of the factors such as irradiation, barrier, weather.Taken pictures using different directions, identification car plate can be improved
Success rate.In practice, in order to obtain preferable recognition effect and recognition accuracy higher, Wo Mentong
Cross the positions such as multiple front-end image acquiring units headstock respectively to admission vehicle, vehicle body, the tailstock and roof
Image is obtained simultaneously and is recognized.Here, the front-end image acquiring unit uses high definition video camera,
It is easy to the license plate number for obtaining admission/appearance vehicle become apparent from the case of night or insufficient light
The information such as code, brand and model.
As shown in figure 3, in the present embodiment, the main control module includes MCU, vehicle brand and model
Recognition unit, consumer group's characteristic acquisition unit, Charging Detail Record unit and memory cell.
The MCU is used to compare the number-plate number of the admission vehicle with vehicle information database, judges
Admission vehicle whether first admission, if it is, sent to the vehicle brand and type identifier unit knowing
Do not order, the number-plate number for otherwise directly reading admission vehicle described in the vehicle information database is concurrent
Deliver to consumer group's characteristic acquisition unit;The vehicle brand and type identifier unit are used to receive
The recognition command, the brand and model according to the admission vehicle image acquisition of information admission vehicle is concurrent
Consumer group's characteristic acquisition unit is delivered to, while storing into the vehicle information database;Institute
Consumer group's characteristic acquisition unit is stated for the number-plate number according to the admission vehicle, brand and model
Obtain the affiliated consumer group's characteristic information of car owner of the admission vehicle and send to the pushing module, also use
Disappear in belonging to the car owner for reacquiring the appearance vehicle according to car owner's consumption details of the appearance vehicle
Take group character information and send to the vehicle information database to update and preserve;The Charging Detail Record unit is used for root
Calculating corresponding original according to the entry time of the appearance vehicle, time for competiton and car owner's consumption information needs parking
Expense and preferential Parking Fee, and automatically generate and real need Parking Fee;The memory cell is used to store institute
State vehicle information database.
Wherein, the vehicle brand and type identifier unit include feature extraction subelement and comparer list
Unit, the feature extraction subelement is used to carry out feature extraction treatment to the admission vehicle image information,
Admission vehicle appearance characteristic information is obtained, the comparison subelement is used for the admission vehicle appearance feature
Information is compared with the vehicle information bank being stored in advance in the memory cell, obtains admission vehicle
Brand and model are simultaneously respectively sent to consumer group's characteristic acquisition unit and the information of vehicles number
According to storehouse.
Consumer group's characteristic acquisition unit include rough segmentation consumer group characteristic information obtain subelement and
Subdivision consumer group characteristic information obtains subelement.
Wherein, the rough segmentation consumer group characteristic information obtains subelement and is used to receive the vehicle brand and type
The brand and model of the admission vehicle that number recognition unit sends, and according to the brand of the admission vehicle
The rough segmentation consumer group's property data base classified with vehicle brand and model with model retrieval, obtains admission
The affiliated rough segmentation consumer group characteristic information of the corresponding car owner of vehicle is simultaneously sent to the pushing module.For first
The vehicle of admission, because the vehicle of admission first does not have any consumption information, so we cannot root here
Corresponding subdivision consumer group's characteristic information is obtained according to the consumption information of admission vehicle car owner first.But, I
Can be according to corresponding to the vehicle of the brand and model rough segmentation consumer group's characteristic information, carry out corresponding wide
The push of announcement information and information.Rough segmentation is consumed group character and is come with brand and model that car owner possesses automobile
Divide, for example.In most cases, the consumption feature of superior automobile car owner is more to pay close attention to High Tier Brand,
The consumption feature of middle-grade automotive vehicle owner is more to pay close attention to popular brand.Because we are by top grade/middle-grade vapour
Car car owner puts " concern High Tier Brand "/" the popular brand of concern " under for two rough segmentations of principal character disappear
Fei Qun.
The subdivision consumer group characteristic information obtains subelement to be used to receive the admission that the MCU sends
The number-plate number of vehicle, and according to the number-plate number of admission vehicle retrieval subdivision consumer group's characteristic
Storehouse, obtains subdivision consumer group's characteristic information belonging to the corresponding car owner of admission vehicle and sends to the push mould
Block.For the vehicle of non-admission first, due to its in admission before by the number-plate number, brand and type
Number identification, and combine the consumption information before it, system is to the car owner of appearance vehicle consumption
Information has carried out subdivision consumer group's characteristic information excavation treatment, so directly can be recognized according to before here
The number-plate number directly read the correspondence subdivision consumer group's property data base for storing before, and carry out follow-up wide
The push of announcement information and information.
In the present embodiment, consumer group's characteristic acquisition unit also updates including consumer group's characteristic information
Subelement, consumer group's characteristic information updates subelement to be used to be consumed according to the car owner of the appearance vehicle
Detail obtains subdivision consumer group's characteristic information belonging to the corresponding car owner of the appearance vehicle and transmission is to described
Updated in vehicle information database and preserved.
Consumer group's characteristic information is updated subelement and is analyzed by the consumption details to car owner, obtains car
Subdivision consumer group belonging to main.For example, can be by following feature as the condition distinguished, by car
Master puts thinner consumer group under, for example:
Whether certain several Brand Buyings are grown tender of
Whether commodity sales promotion is bought to occupy the majority
Whether daily necessities occupy the majority
Following several subdivision consumer groups can be divided:
Segment the feature of consumer group 1:Possess the car owner of superior automobile, purchase High Tier Brand is in the majority, is deeply in love
In certain several Brand Buying, purchase commodity sales promotion occupies the majority, and daily necessities occupy the minority.
Segment the feature of consumer group 2:Possess the car owner of superior automobile, the popular brand of purchase is in the majority, clock
Feelings occupy the minority in certain several Brand Buying, commodity sales promotion, and daily necessities occupy the minority.
Segment the feature of consumer group 3:Possess the car owner of middle-grade automobile, the popular brand of purchase is in the majority, non-
Certain several Brand Buying is grown tender of, commodity sales promotion occupies the majority, and daily necessities occupy the majority.
Different subdivision consumer groups are put under by by car owner, it is possible to achieve personalized and accurate information
And transmitting advertisement information.
Preferably, the main control module also includes degree of polymerization acquiring unit, and it is single that the degree of polymerization obtains son
Unit is analyzed for the car owner's consumption details to the appearance vehicle, obtains car owner's consumption of appearance vehicle
Feature distribution degree of polymerization N is simultaneously sent to the MCU, and the MCU is by car owner's consumption feature of appearance vehicle
Distribution polymerization degree N and degree of polymerization predetermined threshold value N0Compare, when car owner's consumption feature distribution of appearance vehicle is poly-
Right N is more than or equal to degree of polymerization predetermined threshold value N0When, then update subelement to consumer group's characteristic information
Transmission is ceased and desisted order, and the affiliated consumer group's characteristic information of car owner to the appearance vehicle is not updated, knot
Beam handling process.Such as, after by the multiple collection to car owner's consumption information of appearance vehicle, find
Concentration is compared in car owner's consumption feature distribution of appearance vehicle, and consumption feature is more stable, when appearance vehicle
Car owner's consumption feature distribution polymerization degree N is more than or equal to degree of polymerization predetermined threshold value N0When, now without to going out
Subdivision consumer group's characteristic information is updated belonging to the car owner of field vehicle, you can directly terminate this processing stream
Journey.In the present embodiment, the degree of polymerization predetermined threshold value N00.9 is taken, it is of course also possible to according to actual feelings
Condition is adjusted.
Preferably, the main control module also includes that advertising results checking is single described in advertising results authentication unit
Unit is used for car owner's consumption details of the appearance vehicle and the advertisement for being pushed to the appearance vehicle car owner
Information is compared, and judges whether the advertising message pushed during the appearance vehicle admission generates corresponding product
Purchase, and the affiliated consumer group's characteristic information preservation of the car owner of the appearance vehicle is updated to, as next wide
Accuse the foundation for pushing.
In the present embodiment, consumer group's characteristic information updates subelement and can be also used for updating rough segmentation consumer group spy
Reference ceases.Rough segmentation consumption group character sets initial characteristicses when system is installed.When possessing same brand and model
The consumption data of car owner when reaching a certain threshold value C, this process can be performed.Possess same according to all
The consumption feature of the car owner of brand and model, therefrom extracts main consumption feature, is consumed as new rough segmentation
Group character, preserves into vehicle information database.
It is pointed out that in the present embodiment, the display terminal can be the display screen at parking lot scene,
It can be mobile device that smart mobile phone etc. possesses interactive function.Can directly to scene by the system
The direct advertisement information of display screen and information so that consumer is in admission it can be seen that corresponding
Advertising message and information, play preferable promotion effect.Can certainly be by App to car owner's
The equipment such as mobile phone are pushed, and now, consumer just can be by corresponding App by registering App accounts, system
Account is directly to consumer's advertisement information and information.
In the present embodiment, described information can be station location of being refueled near parking lot, nearby road
Road congestion, neighbouring 4S shops position, nearby vehicle insurance reason accompany site, the neighbouring information such as road visibility.
A kind of intelligent parking control method and system for integrating charge and advertisement pushing of the invention,
Realize on the basis of parking automatic charging, the personalization of the consumption information analysis consumer according to consumer disappears
Take feature, consumption demand and consumption level, and for different consumers realize accurate advertising message and
The push of information, is that consumer carries by the analysis of information of vehicles and consumption information to consumer
For personalized service, so that the consumption experience of consumer is improved, while can preferably be pushed away for businessman provides
Wide effect, is especially suitable for spread and uses.
Presently preferred embodiments of the present invention is the foregoing is only, is not intended to limit the invention, it is all in the present invention
Spirit and principle within, any modification, equivalent substitution and improvements made etc. should be included in this hair
Within bright protection domain.
Claims (19)
- It is 1. a kind of to integrate the intelligent parking control method charged with advertisement pushing, it is characterised in that Including:Step S01:Vehicle admission, recognizes the number-plate number of admission vehicle, and records entering for admission vehicle Field time;Step S02:The number-plate number according to the admission vehicle obtains the brand and model of admission vehicle;Step S03:The number-plate number, brand and model according to the admission vehicle obtain the admission car The affiliated consumer group's characteristic information of car owner, and consume group character according to belonging to the car owner of the admission vehicle The personalized information of information pushing and advertising message;Step S04:Vehicle prepares to appear on the scene, and recognizes the number-plate number of appearance vehicle, obtains appearance vehicle Car owner's consumption details and time for competiton, and corresponding preferential Parking Fee is calculated, vehicle payment appears on the scene;Step S05:Car owner's consumption details according to the appearance vehicle reacquire the appearance vehicle The affiliated consumer group's characteristic information of car owner simultaneously updates preservation, terminates handling process.
- 2. a kind of intelligent parking control for integrating charge and advertisement pushing according to claim 1 Method, it is characterised in that:The specific reality of the number-plate number is recognized in the step S01 and step S04 It is now:Admission/appearance vehicle image information is obtained, figure is carried out to the admission/appearance vehicle image information As calculation process, admission/appearance vehicle number-plate number is obtained.
- 3. a kind of intelligent parking control for integrating charge and advertisement pushing according to claim 2 Method, it is characterised in that:In the step S02, the number-plate number according to the admission vehicle obtain into The brand and model of field vehicle include:Whether the number-plate number according to the admission vehicle judges admission vehicle Admission first, if it is, recognizing the brand and model of admission vehicle and storing, otherwise directly reads pre- The brand and model of the admission vehicle for first storing.
- 4. a kind of intelligent parking control for integrating charge and advertisement pushing according to claim 3 Method, it is characterised in that:The identification brand of admission vehicle and being implemented as model:Step S021a:Feature extraction treatment is carried out to the admission vehicle image information, admission car is obtained External appearance characteristic information;Step S022a:The admission vehicle appearance characteristic information is entered with the vehicle information bank for prestoring Row is compared, and is obtained the brand and model of admission vehicle and is stored.
- 5. a kind of intelligent parking control for integrating charge and advertisement pushing according to claim 3 Method, it is characterised in that:If the admission vehicle is admission first, the specific reality of the step S03 It is now:Step S031a:Brand and model retrieval according to admission vehicle is divided with vehicle brand and model Rough segmentation consumer group's property data base of class, obtains the affiliated rough segmentation consumption group character of the corresponding car owner of admission vehicle Information;Step S032a:According to the affiliated rough segmentation consumer group characteristic information of the car owner respectively in message push number According to retrieval message push target complex characteristic information and advertisement pushing target complex in storehouse and advertisement pushing database Characteristic information, respectively obtains and the affiliated immediate information of rough segmentation consumer group characteristic information of the car owner With advertising message and it is pushed to the car owner of admission vehicle.
- 6. a kind of intelligent parking control for integrating charge and advertisement pushing according to claim 3 Method, it is characterised in that:If the admission vehicle is not admission first, the step S03's is specific It is embodied as:Step S031b:The number-plate number according to the admission vehicle is retrieved with car owner's individual character of admission vehicle Subdivision consumer group's property data base that consumption feature is classified, obtains belonging to the corresponding car owner of admission vehicle Subdivision consumer group's characteristic information;Step S032b:Consumer group's characteristic information is segmented according to belonging to the car owner respectively in message push number According to retrieval message push target complex characteristic information and advertisement pushing target complex in storehouse and advertisement pushing database Characteristic information, obtain with belonging to the car owner segment the immediate information of consumer group's characteristic information and extensively Announcement information is simultaneously pushed to the car owner of admission vehicle.
- 7. a kind of intelligent parking control for integrating charge and advertisement pushing according to claim 1 Method, it is characterised in that:The step S04's is implemented as:Step S041a:The number-plate number of appearance vehicle is recognized, the entry time of the appearance vehicle is read With the time for competiton and automatically calculate original need Parking Fee;Step S042a:Car owner's consumption information of appearance vehicle is obtained, and according in car owner's consumption information Spending amount calculates corresponding preferential Parking Fee, while generate needing Parking Fee in fact;Step S43a:Collecting the reality needs Parking Fee, vehicle to appear on the scene.
- 8. a kind of intelligent parking control for integrating charge and advertisement pushing according to claim 7 Method, it is characterised in that:Car owner's consumption details of acquisition appearance vehicle is specific in the step S042a It is embodied as:Read car owner's consumption receipt of appearance vehicle, image and/or word in identification consumption receipt Information, obtains car owner's consumption details of appearance vehicle.
- 9. a kind of intelligent parking control for integrating charge and advertisement pushing according to claim 1 Method, it is characterised in that the step S05's is implemented as:According to the car owner of the appearance vehicle Consumption details extract car owner's consumption feature information of appearance vehicle, and are disappeared according to the car owner of the appearance vehicle Take characteristic information retrieval subdivision consumer group's property data base, obtain the corresponding car owner of the appearance vehicle Affiliated subdivision consumer group's characteristic information simultaneously updates preservation, terminates handling process.
- 10. it is a kind of according to any one of claim 1 to 9 to integrate the intelligence charged with advertisement pushing Energy control method for stopping, it is characterised in that:Before the step S05 is performed, also to the pull-out vehicle Car owner's consumption details be analyzed, obtain car owner consumption feature distribution polymerization degree N, car owner is consumed Feature distribution degree of polymerization N and degree of polymerization predetermined threshold value N0Compare, as car owner's consumption feature distribution polymerization degree N Less than degree of polymerization predetermined threshold value N0When, step S05 is performed, otherwise not to the car owner institute of the appearance vehicle Category consumer group's characteristic information is updated, and terminates handling process;Wherein, the degree of polymerization N ∈ (0,1).
- 11. according to any one of claim 1 to 9 it is a kind of integrate charge and advertisement pushing intelligence Energy control method for stopping, it is characterised in that:After the step S05 is performed, also by the pull-out vehicle Car owner's consumption details compared with the advertising message for being pushed to the appearance vehicle car owner, judge described in go out Whether the advertising message pushed during the vehicle admission of field generates corresponding product purchase, and is updated to institute State in the affiliated consumer group's characteristic information of car owner of appearance vehicle and store, as next advertisement pushing according to According to.
- A kind of 12. intelligent parking control systems for integrating charge and advertisement pushing, it is characterised in that: Obtained including number-plate number identification module, main control module, pushing module, display terminal, consumption details Module and cash register module;The number-plate number identification module is used to recognize the number-plate number of admission/appearance vehicle and together with admission Time sends to the main control module in the lump;The main control module is used to be obtained according to the number-plate number of the admission vehicle product of admission vehicle Board and model, and the number-plate number according to admission vehicle, brand and model obtain the car of the admission vehicle Consumer group's characteristic information belonging to main, is additionally operable to entry time according to appearance vehicle, time for competiton and appearance Car owner's consumption information of vehicle calculates corresponding reality and needs Parking Fee;It is additionally operable to according to the appearance vehicle Car owner's consumption details reacquire the affiliated consumer group's characteristic information of car owner of the appearance vehicle and update guarantor Deposit;The pushing module is used to push information and advertising message according to consumer group's characteristic information;The display terminal is used to show the information and advertising message;The consumption details acquisition module is used to read car owner's consumption receipt of appearance vehicle, and identification consumption is small Image and/or text information on ticket, obtain car owner's consumption details of appearance vehicle and send to the master Control module;The cash register module needs parking fee for collecting the reality automatically.
- A kind of 13. intelligent parking controls for integrating charge and advertisement pushing according to claim 12 System processed, it is characterised in that:The number-plate number identification module includes graphics processing unit and at least one Front-end image acquiring unit, described image acquiring unit is used to obtain admission/appearance vehicle image information, Described image processing unit is used to carry out image operation treatment to admission/appearance vehicle image information, obtains Admission/appearance vehicle number-plate number is simultaneously sent to the main control module.
- A kind of 14. intelligent parking controls for integrating charge and advertisement pushing according to claim 13 System processed, it is characterised in that:The main control module include MCU, vehicle brand and type identifier unit, Consumer group's characteristic acquisition unit, Charging Detail Record unit and memory cell;The MCU is used to compare the number-plate number of the admission vehicle with vehicle information database, judges Admission vehicle whether first admission, if it is, sent to the vehicle brand and type identifier unit knowing Do not order, the number-plate number for otherwise directly reading admission vehicle described in the vehicle information database is concurrent Deliver to consumer group's characteristic acquisition unit;The vehicle brand and type identifier unit are used to receive the recognition command, according to the admission car The brand and model of image information acquisition admission vehicle and sending to consumer group's characteristic information is obtained Unit, while storing into the vehicle information database;Consumer group's characteristic acquisition unit is used for the number-plate number, brand according to the admission vehicle The affiliated consumer group's characteristic information of car owner of the admission vehicle is obtained with model and send to the push mould Block, is additionally operable to be reacquired according to car owner's consumption details of the appearance vehicle car owner of the appearance vehicle Affiliated consumer group's characteristic information is simultaneously sent to vehicle information database renewal preservation;The Charging Detail Record unit is for the entry time according to the appearance vehicle, time for competiton and car owner consumption Information calculates corresponding original and needs Parking Fee and preferential Parking Fee, and automatically generates and real need Parking Fee;The memory cell is used to store the vehicle information database.
- A kind of 15. intelligent parking controls for integrating charge and advertisement pushing according to claim 14 System processed, it is characterised in that:The vehicle brand and type identifier unit include feature extraction subelement and Subelement is compared, the feature extraction subelement is carried for carrying out feature to the admission vehicle image information Treatment is taken, admission vehicle appearance characteristic information is obtained, the comparison subelement is used for the admission vehicle External appearance characteristic information is compared with the vehicle information bank being stored in advance in the memory cell, is entered The brand and model of field vehicle are simultaneously respectively sent to consumer group's characteristic acquisition unit and the car Information database.
- A kind of 16. intelligent parking controls for integrating charge and advertisement pushing according to claim 14 System processed, it is characterised in that:Consumer group's characteristic acquisition unit includes rough segmentation consumption group character letter Breath obtains subelement and subdivision consumer group characteristic information obtains subelement;The rough segmentation consumer group characteristic information obtains subelement to be used to receive the vehicle brand and model knowledge The brand and model of the admission vehicle that other unit sends, and according to the brand and type of the admission vehicle Number rough segmentation consumer group's property data base for being classified with vehicle brand and model of retrieval, obtains admission vehicle The corresponding affiliated rough segmentation consumer group characteristic information of car owner is simultaneously sent to the pushing module;The subdivision consumer group characteristic information obtains subelement to be used to receive the admission that the MCU sends The number-plate number of vehicle, and according to the number-plate number of admission vehicle retrieval subdivision consumer group's characteristic Storehouse, obtains subdivision consumer group's characteristic information belonging to the corresponding car owner of admission vehicle and sends to the push mould Block.
- A kind of 17. intelligent parking controls for integrating charge and advertisement pushing according to claim 16 System processed, it is characterised in that:Consumer group's characteristic acquisition unit also includes consumer group's characteristic information Subelement is updated, consumer group's characteristic information updates subelement for the car owner according to the appearance vehicle Consumption details obtain subdivision consumer group's characteristic information belonging to the car owner of the appearance vehicle and transmission is to described Updated in vehicle information database and preserved.
- A kind of 18. intelligent parking controls for integrating charge and advertisement pushing according to claim 17 System processed, it is characterised in that:The main control module also includes degree of polymerization acquiring unit, the degree of polymerization Obtaining subelement is used to be analyzed car owner's consumption details of the appearance vehicle, obtains appearance vehicle Car owner's consumption feature distribution polymerization degree N is simultaneously sent to the MCU, and the MCU is by the car owner of appearance vehicle Consumption feature distribution polymerization degree N and degree of polymerization predetermined threshold value N0Compare, when the car owner of appearance vehicle consumes special Distribution polymerization degree N is levied more than or equal to degree of polymerization predetermined threshold value N0When, then to consumer group's characteristic information more New subelement sends is ceased and desisted order, and the affiliated consumer group's characteristic information of car owner to the appearance vehicle is not carried out Update, terminate handling process.
- A kind of 19. intelligent parking controls for integrating charge and advertisement pushing according to claim 17 System processed, it is characterised in that:The main control module also includes advertising results authentication unit, the advertisement Compliance test result unit be used for by car owner's consumption details of the appearance vehicle be pushed to the appearance vehicle The advertising message of car owner is compared, and judges whether the advertising message pushed during the appearance vehicle admission generates Corresponding product purchase, and the affiliated consumer group's characteristic information preservation of the car owner of the appearance vehicle is updated to, As the foundation of next advertisement pushing.
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