CN108009843A - Method for pushing, the apparatus and system of advertisement - Google Patents

Abstract

The invention discloses a kind of method for pushing of advertisement, apparatus and system, it is related to technical field of advertisement, the advertisement that main purpose is to solve to push on the existing ad display screen for the vehicle and pedestrian of movement or traveling is to repeat playing fixed advertisement, the content of advertisement pushing is single, the problem of can not meeting to watch the diversified demand of advertisement crowd, waste substantial amounts of advertisement pushing resource and advertiser investment expense.Main technical schemes：Client obtains the image information of object to be pushed by capture apparatus, then the corresponding identity information of object to be pushed according to the identification of described image information, and send advertisement pushing request, server-side receives advertisement pushing request, advertisement corresponding with the identity information is extracted again, and advertisement pushing request response is sent, client receives advertisement pushing request response, is pushed according to the advertisement carried in advertisement pushing request response.

Description

Advertisement pushing method, device and system

technical field

The present invention relates to the technical field of advertisements, in particular to a method, device and system for pushing advertisements.

Background technique

With the diversification of information media, more and more advertising manufacturers are shifting the way of pushing advertisements to outdoors, so that people can also receive pushed advertisements during travel. Among them, the use of outdoor LED displays, display racks, advertising towers, vehicles, parking lots, toll yards, etc. to push advertisements can bring people inadvertent push effects, which can attract people's attention more than a single advertisement push method, especially Yes, the way of using mobile vehicles to push advertisements has become the main way of outdoor push advertisements.

At present, the advertisements pushed on the advertising screens for moving or driving vehicles and pedestrians are all repeated fixed advertisements. The content of the advertisement push is single, which cannot meet the diverse needs of the people who watch the advertisements, and wastes a lot of advertisement push resources. and the investment cost of advertisers, therefore, the push of advertisements has become an urgent problem to be solved.

Contents of the invention

In view of this, the present invention provides a method, device and system for pushing advertisements, the main purpose of which is to solve the problem that the advertisements pushed on the advertising display screens for moving or driving vehicles and pedestrians are all repeatedly playing fixed advertisements. The content is single, unable to meet the diverse needs of people who watch advertisements, and waste a lot of advertising push resources and advertisers' investment costs.

According to one aspect of the present invention, a method for pushing advertisements is provided, including:

Obtain the image information of the object to be pushed through the shooting device;

identifying the identity information corresponding to the object to be pushed according to the image information, and sending an advertisement push request, the advertisement push request carrying the identity information;

Receive the advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response.

Further, the identity information includes character features and/or vehicle features, and the identifying the identity information corresponding to the object to be pushed according to the image information, and sending the advertisement push request includes:

Extract an identity image matching the image information from a preset database, determine the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image, and send an advertisement push request, which carries an advertisement push request Characteristic and/or vehicle characteristic of the object to be pushed.

Further, the acquiring the image information of the object to be pushed through the shooting device includes:

Detecting the distance from the object to be pushed to the advertising display screen, and judging whether the distance is less than a preset distance, if the distance is less than the preset distance, shooting the object to be pushed by a shooting device to obtain the corresponding image information.

Further, the extracting the identity image matching the image information from the preset database, determining the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image, and sending the advertisement pushing request includes:

Extracting the identity information matching the image information from a preset database, determining the character features and/or vehicle features of the object to be pushed according to the identity image through comparison and matching, and analyzing the character features, and/or Or the vehicle features are preprocessed, and an advertisement push request carrying the processing result is sent.

Further, after receiving the advertisement push request response and pushing the advertisement carried in the advertisement push request response, the method further includes:

After the pushed advertisement is finished playing, detect whether there are multiple objects to be pushed within the preset distance, and if so, obtain the image information of the object to be pushed within the preset distance with the largest distance from the advertising display screen, and perform identity information determination 1. A step of sending an advertisement push request to receive a response to the advertisement push request.

Further, the method also includes:

Judging whether a response to an advertisement push request is received within a preset time interval;

If the advertisement push request response is not received within the preset time interval, a fast push request is sent, and the fast push request carries the geographic location of the advertisement display screen currently carrying out the advertisement push;

The fast push request response is received, and the advertisement is pushed according to the advertisement carried in the fast push request response.

According to one aspect of the present invention, another advertisement pushing method is provided, including:

receiving an advertisement push request, the advertisement push request carrying the identity information of the object to be pushed;

The advertisement corresponding to the identity information is extracted, and an advertisement push request response is sent, and the advertisement push request response carries the advertisement.

Further, the identity information includes character characteristics and/or vehicle characteristics, and the extracting the advertisement corresponding to the identity information and sending the advertisement push request response includes:

Analyze the advertisement type and advertisement strategy of the advertisement to be pushed according to the character characteristics and/or vehicle characteristics, obtain the advertisement corresponding to the advertisement type and advertisement strategy from the preset advertisement database, and send an advertisement request response.

Further, the method also includes:

When a fast push request is received, obtain an advertisement corresponding to the geographical location carried in the fast push request, and send a fast push request response, where the fast push request response carries the advertisement.

According to one aspect of the present invention, an advertisement pushing device is provided, including:

an acquisition unit, configured to acquire the image information of the object to be pushed through the photographing device;

An identification unit, configured to identify the identity information corresponding to the object to be pushed according to the image information, and send an advertisement push request, the advertisement push request carrying the identity information;

The push unit is configured to receive an advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response.

Further, the identity information includes personal characteristics and/or vehicle characteristics,

The identification unit is specifically configured to extract an identity image matching the image information from a preset database, determine the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image, and send an advertisement push request , the advertisement push request carries the character characteristics and/or vehicle characteristics of the object to be pushed.

Further, the acquisition unit is specifically configured to detect the distance from the object to be pushed to the advertising display screen, and judge whether the distance is less than a preset distance, and if the distance is less than the preset distance, then use the shooting device to The object to be pushed is photographed to obtain the corresponding image information to be pushed.

Further, the identification unit is further configured to extract identity information matching the image information from a preset database, and determine the character characteristics of the object to be pushed according to the identity image through comparison and matching, and/or vehicle features, and pre-process the character features and/or the vehicle features, and send an advertisement push request carrying the processing results.

Further, the device also includes:

The detection unit is used to detect whether there are multiple objects to be pushed within the preset distance after the pushed advertisement is played, and if so, obtain the image information of the object to be pushed within the preset distance with the largest distance from the advertisement display screen, And perform the steps of determining identity information, sending an advertisement push request to receive a response to the advertisement push request.

Further, the device also includes:

A judging unit, configured to judge whether a response to an advertisement push request is received within a preset time interval;

The sending unit is configured to send a fast push request if the judging unit judges that no response to the advertisement push request is received within the preset time interval, and the fast push request carries the geographic location of the advertisement display screen currently performing advertisement push;

The receiving unit is configured to receive the fast push request response, and push the advertisement according to the advertisement carried in the fast push request response.

According to one aspect of the present invention, another advertisement pushing device is provided, including:

A receiving unit, configured to receive an advertisement push request, wherein the advertisement push request carries identity information of an object to be pushed;

A sending unit, configured to extract the advertisement corresponding to the identity information, and send an advertisement push request response, the advertisement push request response carrying the advertisement.

Further, the identity information includes personal characteristics and/or vehicle characteristics,

The sending unit is specifically configured to analyze the advertisement type and advertisement strategy of the advertisement to be pushed according to the character characteristics and/or vehicle characteristics, and obtain the advertisement corresponding to the advertisement type and advertisement strategy from a preset advertisement database, and send an ad request response.

Further, the device also includes:

The obtaining unit is configured to, when receiving the fast push request, obtain the advertisement corresponding to the geographic location carried in the fast push request, and send a fast push request response, the fast push request response carrying the advertisement.

According to one aspect of the present invention, an advertisement push system is provided, including: a client, a server,

The client is used to acquire the image information of the object to be pushed through the shooting device;

identifying the identity information corresponding to the object to be pushed according to the image information, and sending an advertisement push request, the advertisement push request carrying the identity information;

The server is configured to receive an advertisement push request, and the advertisement push request carries identity information of an object to be pushed;

Extracting the advertisement corresponding to the identity information, and sending an advertisement push request response, the advertisement push request response carrying the advertisement;

The client is further configured to receive an advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response.

According to an aspect of the present invention, a storage medium is provided, and at least one executable instruction is stored in the storage medium, and the executable instruction causes a processor to perform an operation corresponding to the above-mentioned advertisement pushing method.

According to one aspect of the present invention, a client is provided, including: a processor, a memory, a communication interface, and a communication bus, and the processor, the memory, and the communication interface complete mutual communication through the communication bus ;

The memory is used to store at least one executable instruction, and the executable instruction causes the processor to perform an operation corresponding to the above advertisement pushing method.

According to an aspect of the present invention, another storage medium is provided, wherein at least one executable instruction is stored in the storage medium, and the executable instruction causes a processor to perform operations corresponding to the above another advertisement pushing method.

According to one aspect of the present invention, a server is provided, including: a processor, a memory, a communication interface, and a communication bus, and the processor, the memory, and the communication interface complete mutual communication through the communication bus ;

The memory is used to store at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the above another advertisement pushing method.

With the above technical solutions, the technical solutions provided by the embodiments of the present invention have at least the following advantages:

The present invention provides an advertisement push method, device and system. First, the client acquires the image information of the object to be pushed through the shooting device, and then identifies the identity information corresponding to the object to be pushed according to the image information, and sends the advertisement push Request, the advertisement push request carries the identity information, the server receives the advertisement push request, the advertisement push request carries the identity information of the object to be pushed, extracts the advertisement corresponding to the identity information, and sends the advertisement Push request response, the advertisement push request response carries the advertisement, the client receives the advertisement push request response, and pushes the advertisement according to the advertisement push request response carried in the advertisement push request response. Compared with the existing advertisements pushed on the advertising screen for moving or driving vehicles and pedestrians, which are repeated and fixed advertisements, the embodiment of the present invention uses the client to capture images of vehicles or pedestrians to be pushed advertisements, and then through the images Identify the identity information and send it to the server. The server extracts the corresponding advertisement based on the identity information and returns it to the client. The client pushes the advertisement according to the received advertisement, so as to accurately push the advertisement to vehicles or pedestrians, avoiding the waste of resources for advertisement push , Improve the efficiency of advertising push.

The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.

Description of drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiment. The drawings are only for the purpose of illustrating a preferred embodiment and are not to be considered as limiting the invention. Also throughout the drawings, the same reference numerals are used to designate the same components. In the attached picture:

FIG. 1 shows a flowchart of an advertisement pushing method provided by an embodiment of the present invention;

FIG. 2 shows a flow chart of another advertisement pushing method provided by an embodiment of the present invention;

FIG. 3 shows a flow chart of another advertisement pushing method provided by an embodiment of the present invention;

Fig. 4 shows a flowchart of another advertisement pushing method provided by an embodiment of the present invention;

Fig. 5 shows a block diagram of an advertisement pushing device provided by an embodiment of the present invention;

FIG. 6 shows a block diagram of another advertisement pushing device provided by an embodiment of the present invention;

Fig. 7 shows a block diagram of another advertisement pushing device provided by an embodiment of the present invention;

Fig. 8 shows a block diagram of another advertisement pushing device provided by an embodiment of the present invention;

Fig. 9 shows a block diagram of an advertisement pushing system provided by an embodiment of the present invention;

Fig. 10 shows a schematic diagram of a client provided by an embodiment of the present invention;

Fig. 11 shows a schematic diagram of a server provided by an embodiment of the present invention.

Detailed ways

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

An embodiment of the present invention provides a method for pushing an advertisement, as shown in FIG. 1 , the method includes:

101. Acquire image information of an object to be pushed through a photographing device.

Wherein, in order to distinguish the image information, the object to be pushed includes vehicles and pedestrians, if the object to be pushed is a vehicle, the advertisement is pushed for people sitting in the vehicle, and the shooting device is used to shoot the object to be pushed, It includes capturing images of vehicles and pedestrians, specifically including cameras, WIFI probes, infrared devices, etc. The embodiment of the present invention does not specifically limit it. In the embodiments of the present invention, shooting of vehicles is preferred to obtain image information. The shooting device is installed on or near the display screen for advertising display, so as to directly obtain the image information of the push object that can be viewed on the display screen, and the specific location of the installation is not specifically limited. The image information is a photo taken of a vehicle or a pedestrian, which may be a full-body photo of the vehicle or pedestrian, or a photo of the front of the vehicle or a photo of the face of a pedestrian, which is not specifically limited in this embodiment of the present invention.

It should be noted that the current outdoor scenes for advertising push can include taxis, parking lots, toll booths, highways, etc. In these outdoor scenes, the crowd in the vehicle is the main push object, so the information of the vehicle can be inferred Get the consumption information of the people in the vehicle, so as to match the corresponding advertisements. In addition, in different scenarios, the crowd can obtain pushed advertisements through different advertising display methods. For example, a display screen is installed on the rear window of a taxi to push advertisements for people in the vehicles behind; the display screen installed at the entrance and exit of the parking lot , push advertisements for people in vehicles entering and leaving the parking lot; display screens installed at the entrances and exits of toll stations, push advertisements for people riding in vehicles entering and exiting toll stations; The person in the vehicle will push the advertisement. And, in the above scenario, pedestrians outside the vehicle can also push advertisements, which is not specifically limited in this embodiment of the present invention.

102. Identify the identity information corresponding to the object to be pushed according to the image information, and send an advertisement push request.

Wherein, the advertisement push request carries the identity information, the identity information includes character characteristics and/or vehicle characteristics, the character characteristics include character gender, character occupation, character consumption level, and the vehicle characteristics include vehicle Use, vehicle type, and the region to which the vehicle belongs, the gender, occupation, and consumption level of the person can be identified through the face and wear marks in the captured image information of the person, and the license plate and logo in the image information of the captured vehicle can also be used etc. to identify the purpose of the vehicle, the type of the vehicle, the region to which the vehicle belongs, etc. For example, if the image information of a pedestrian includes long hair, wearing high-heeled shoes, and holding an LV bag, it can be identified that the character is female and the consumption level is high. Consumers, if the image information captured by the vehicle includes the vehicle's license plate Beijing Nxxxx, and the car logo is Ferrari, it can be recognized that the vehicle features are Beijing vehicles and Ferrari sports cars, which are not specifically limited in the embodiments of the present invention. Generally, the advertisement that needs to be pushed can be determined through the features in the identity information. In addition, in order to match the advertisement with the identity information, it is necessary to send an advertisement push request to the server, so that the server can find the matching advertisement according to the identity information.

It should be noted that the process of identifying identity information based on image information can be to extract different male, female, representative wear characteristics and other character characteristics in the preset database, or vehicle characteristics such as license plates of various regions and vehicle logos of various brands, Then, the character features or vehicle features in the acquired image information corresponding to the object to be pushed are analyzed, and accurate identity information is obtained through matching and comparison, which is not specifically limited in this embodiment of the present invention.

103. Receive an advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response.

Wherein, the advertisement push request responds to the advertisement obtained by matching the server according to the identity information. Generally, the carried advertisement can be a group of related advertisements, or an advertisement with a preset advertisement delivery strategy. The embodiment of the present invention Not specifically limited. By pushing the received advertisements, the advertisements can be pushed according to the needs of different groups of people, and the push efficiency can be improved.

It should be noted that the advertisement carried in the advertisement push request response can be specific advertisement content or an advertisement logo, which is not specifically limited in the embodiment of the present invention, since it is aimed at large-screen displays installed outdoors, such as highway intersections or parking lots etc., are to preload the creative into the preset memory to reduce network data transmission. Therefore, if it is an outdoor large-screen display, the creative in the preset memory can be called according to the received advertisement logo, so as to realize Advertisement push.

The present invention provides a method for pushing advertisements. Compared with the existing advertisements pushed on the advertising display screens for moving or driving vehicles and pedestrians, which are repeated and fixed Shoot the object to be pushed, identify the identity information of the object to be pushed according to the captured image, and then send the identity information to the server, so that the server can return the corresponding advertisement according to the identity information, so as to carry out personalized push advertisements for vehicles or pedestrians , to avoid the waste of resources in advertising push, and improve the efficiency of advertising push.

The embodiment of the present invention provides another advertisement push method, as shown in Figure 2, the method includes:

201. Detect the distance from the object to be pushed to the advertising display screen, and judge whether the distance is less than a preset distance, and if the distance is less than the preset distance, use a shooting device to shoot the object to be pushed to obtain the to-be-pushed object Push the corresponding image information.

For the embodiment of the present invention, in order to make the pushed vehicle or person within the scope of viewing the advertisement, it is necessary to judge whether the distance of the vehicle or pedestrian is within a preset distance, so that the advertisement on the display screen can be clearly seen. The preset distance is the distance that can be seen clearly by human eyes according to the size of the display screen. Different distances can be set for different scenes. For example, for the advertisement display screen behind the taxi, the preset distance can be 5 meters. The preset distance for the advertising display screens in parking lots and toll booths can be 20 meters, and for the advertising display screens on expressways, the preset distance can be 50 meters, which is not specifically limited in the embodiment of the present invention. The shooting device may be a video camera or a camera, and when it is detected that the distance between the object to be pushed and the advertising display screen is less than a preset distance, the object to be pushed is shot.

It should be noted that a detection device can be installed on the advertising display screen to detect the distance between the object to be pushed and the advertising display screen, such as an infrared detection device or a sound wave distance measuring device. The embodiment of the present invention does not specifically limit it. The camera detects in real time whether there is an object to be pushed. If it appears, the ranging device is started to measure the distance. If it is less than the preset distance, a shooting instruction is sent to the shooting device for image acquisition.

202. Extract an identity image matching the image information from a preset database, determine the character features and/or vehicle features of the object to be pushed according to the identity image, and send an advertisement push request.

For the embodiment of the present invention, in order to accurately determine the advertisements that need to be pushed to the object to be pushed, it is necessary to further determine the character characteristics and/or vehicle characteristics of the object to be pushed. The identity image is a symbol or representative image feature, for example, a large number of hairstyle images, luggage images, shoe images, etc. with female characteristics are stored in the preset database, so that the identity information in the acquired image information can be matched For women, etc., the preset database also stores a large number of license plate images, car logo images, and car model images of vehicle characteristics, so that the identity information in the acquired image information can be matched to Audi cars in Shanghai, etc. The embodiment of the present invention does not Be specific. In addition, the advertisement push request needs to carry certain character features and/or vehicle features, so that the server can match the corresponding advertisements according to the character features and/or vehicle features.

For the embodiment of the present invention, step 202 may specifically include: extracting identity information that matches the image information from a preset database, determining the character characteristics of the object to be pushed according to the identity image through comparison and matching, and/or vehicle features, and pre-process the character features and/or the vehicle features, and send an advertisement push request carrying the processing results.

In order to improve the matching efficiency of the recommended advertisements on the server side, the identity information to be sent can be preprocessed, including identifying the consumption grade of the vehicle logo, identifying the owner information, vehicle type, vehicle use, etc. of the license plate, or the consumption grade worn by pedestrians, etc., so that Send more detailed information to the server. For example, when identifying vehicle signs, the consumption grades of vehicle signs can be divided to directly determine the high, medium, and low levels of consumption; when identifying license plates, the processing that can be performed includes: According to the license plate data, it can match the owner information corresponding to the license plate, such as gender, age, occupation, etc., and can also identify the vehicle use, vehicle type, and vehicle region according to the license plate. The vehicle use includes private cars, official cars, taxis, embassies, and ambulances. Vehicles, fire trucks, trucks, etc. Vehicle types include electric vehicles and gasoline vehicles, and vehicle regions include local and foreign regions, etc., which are not specifically limited in the embodiment of the present invention. In addition, the current client can send the specific results obtained after processing to the server, so as to improve the efficiency and accuracy of matching push advertisements.

It should be noted that images of various vehicle logos, license plates of various regions, images of wearing trademarks, etc. are stored in the preset database. For example, the image of a vehicle license plate is Beijing Nxxxx corresponding to a Beijing vehicle, etc., which are not specifically limited in the embodiment of the present invention. . According to the one-to-one matching between the image to be pushed and the image of the car logo in the preset database, the image of the license plate of each region, and the image of the wearing trademark, the specific information in the image to be pushed is determined and sent to the server, thereby improving The server side determines the accuracy of the advertisement.

203. Receive an advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response.

This step is the same as step 103 shown in FIG. 1 and will not be repeated here.

204. After the pushed advertisement is finished playing, detect whether there are multiple objects to be pushed within the preset distance, and if so, obtain the image information of the object to be pushed within the preset distance with the largest distance from the advertisement display screen, and perform determination Identity information, sending an advertisement push request to receive an advertisement push request response.

For the embodiment of the present invention, in order to ensure the accuracy of pushing advertisements so that effective advertisements can be pushed cyclically, after the pushed advertisements are played, if there are multiple objects to be pushed within the preset distance, it may not be possible to determine which The object to be pushed is pushed. Therefore, the object with the largest distance from the advertising display screen is selected as the object to be pushed, so that the pushed advertisement can be played for the longest time. In addition, after playing the pushed advertisement, if there is only one object to be pushed within the preset distance, push according to steps 201 to 203 in the embodiment of the present invention; if there is no object to be pushed within the preset distance, then the preset advertisement can be played. The specified advertisement is not specifically limited in this embodiment of the present invention.

Further, the embodiment of the present invention may also include: judging whether a response to an advertisement push request is received within a preset time interval; if no response to an advertisement push request is received within a preset time interval, sending a fast push request, the fast The push request carries the geographic location of the advertisement display screen currently pushing the advertisement; the fast push request response is received, and the push is carried out according to the advertisement carried in the fast push request response.

For the embodiment of the present invention, for the identity information sent by the current client, the server may not have a corresponding push advertisement, and the time for the mobile vehicle to stay within the preset distance is relatively short. If it has not been played, it can be judged whether a response to the advertisement push request is received within a preset time interval, so as to determine whether to push the advertisement. In the embodiment of the present invention, the geographical location carried in the quick push request is used to provide the server with a basis for quickly matching and pushing advertisements, so that the server can directly match the advertisements that need to be placed according to the geographical location, so as to speed up the process of pushing advertisements. Avoid the failure of advertising push.

Wherein, the preset time interval can be set according to different scenarios. For example, because the taxi moves faster, the preset time interval for the taxi can be set to 30 seconds. Be specific. Generally, due to the position of different advertising display screens, different position determination methods can be used. For example, if the position of the pushed advertisement is the display screen behind the taxi, the specific position of the current taxi can be located according to the positioning system. The location where the advertisement is pushed is a parking lot, a toll station, or a specific location on a highway, which can be determined by setting a location mark, which is not specifically limited in the embodiment of the present invention.

The present invention provides another advertisement push method. The embodiment of the present invention shoots the object to be pushed by detecting that the distance from the object to be pushed to the advertising display screen is less than the preset distance, and then analyzes the character and vehicle characteristics of the image and sends it to The server, so that the server returns the corresponding advertisement according to the characteristics of the characters and vehicles. If there are multiple objects to be pushed within the preset distance after the push advertisement is played, obtain the image information of the object to be pushed with the largest distance from the advertisement display screen. After analyzing the identity information, send it to the server to ensure the accuracy of the advertisement push, so that effective advertisements can be pushed cyclically, avoiding the inability to determine which object to push according to, so as to push personalized advertisements for vehicles or pedestrians and reduce advertisements The push resources are wasted, and the efficiency of advertisement push is improved.

The embodiment of the present invention provides another advertisement push method, as shown in FIG. 3 , the method includes:

301. Receive an advertisement push request.

Wherein, the advertisement push request carries the identity information of the object to be pushed, the identity information includes character characteristics, and/or vehicle characteristics, the character characteristics include character gender, character occupation, and character consumption level, and the vehicle characteristics include The purpose of the vehicle, the type of the vehicle, and the region to which the vehicle belongs. The gender, occupation, and consumption level of the person can be identified through the face and wear marks in the captured image information of the person. The logo identifies the vehicle use, vehicle type, region to which the vehicle belongs, etc., which are not specifically limited in this embodiment of the present invention.

302. Extract the advertisement corresponding to the identity information, and send an advertisement push request response.

Wherein, the advertisement push request response carries the advertisement, which may be the advertisement content or the advertisement identifier, which may be specifically determined according to the client sending the advertisement push request, for example, an outdoor large-screen display, such as an advertisement near a highway. When the advertisement display screen or Internet TV OTT sends an advertisement push request, it can directly return the advertisement identifier, so that the advertisement display screen can directly push the advertisement in the local preset memory, which is not specifically limited in the embodiment of the present invention. The current server, that is, the advertisement server stores advertisements of different types and with different push strategies. In order to accurately push advertisements to the object to be pushed, it is necessary to determine the corresponding advertisement according to the identity information carried in the advertisement push request, thereby improving the speed of advertisement push. the accuracy.

The present invention provides another method for pushing advertisements. Compared with the advertisements pushed on the advertising display screens for moving or driving vehicles and pedestrians, which are all repeatedly playing fixed advertisements, the server in the embodiment of the present invention receives the client's The client’s identity information, and then extract the advertisement corresponding to the identity information, and return the advertisement to the client, so that the client pushes a personalized advertisement, avoids the waste of resources for advertisement push, and improves the efficiency of advertisement push.

The embodiment of the present invention provides another advertisement push method, as shown in FIG. 4, the method includes:

401. Receive an advertisement push request.

This step is the same as the method of step 301 shown in FIG. 3 , and will not be repeated here.

402. Analyze the advertisement type and advertisement strategy of the advertisement to be pushed according to the character characteristics and/or vehicle characteristics, obtain the advertisement corresponding to the advertisement type and advertisement strategy from the preset advertisement database, and send an advertisement request response.

Wherein, the advertisement type and advertisement strategy corresponding to the character characteristics and/or vehicle characteristics are stored in the preset advertisement database, and the advertisement type is a classification that can reflect advertisements. If the grade of the vehicle is determined to be a mid-to-high-end car, the matching advertisement type can be an advertisement of high consumption or luxury goods. If the vehicle license plate is a Shenyang license plate, the matching advertisement type can be a local real estate advertisement in Shenyang, which is not done in the embodiment of the present invention. Specific limits. In addition, the preset advertisement database can also be a third-party database, which obtains the advertisement corresponding to the advertisement type and advertisement strategy through callback through the interface, for example, sends an advertisement call request to the third-party database, and the third-party database The type of advertisement carried and the advertisement strategy to return the corresponding advertisement are not specifically limited in this embodiment of the present invention.

The advertisement strategy refers to the time when the advertisement is pushed, whether it is a cycle, whether it is a group of advertisements, etc., which are not specifically limited in the embodiment of the present invention. The advertisement corresponding to the advertisement type and the advertisement strategy is obtained from the preset advertisement database through the characteristics of the person and/or the vehicle, so as to reduce the invalid push of the advertisement.

Further, the embodiment of the present invention may further include: when a fast push request is received, obtaining an advertisement corresponding to the geographic location carried in the fast push request, and sending a fast push request response, the fast push request response carrying There are said ads.

Wherein, the geographic location is the location where the advertisement display screen is located, which can be a specific location or a moving location. Generally, in order to speed up the matching process of the advertisement, avoid that the advertisement has not been pushed yet, and the pushed object has left When the situation arises, the current server is pre-configured with specific advertisements that can be pushed in different geographical locations, so as to increase the efficiency of advertising push.

It should be noted that, in general, for the location of the advertising display screens of taxis, parking lots, toll booths, and expressways, if it is a fixed location, the advertisement corresponding to the fixed location can be matched; if it is a mobile location, it can be dynamically matched The relevant advertisement of the place where the taxi is located is not specifically limited in this embodiment of the present invention.

For the above-mentioned embodiments of the present invention, specific application scenarios can be as follows, but not limited thereto, including: an integrated camera is installed on the advertising display screen on the rear window of taxi a, if the taxi is detected by a distance measuring device If the distance between the following vehicle b and taxi a is less than 5 meters from the preset distance, start the camera to take pictures of vehicle b. The image includes the vehicle's logo and license plate, and extracts the identity image from the preset database, together with the vehicle logo and license plate Carry out one-to-one matching and identification, and determine that the logo of the vehicle behind is Toyota, and the license plate is Liao Bxxxx. The information of the license plate Liao Bxxxx is preprocessed, and the insurance company database is connected to the network. According to the license plate, the owner's information is determined to be female, working class, 24 years old, Dalian , send these data to the advertising server, and request to push the advertisement. After receiving the request, the server matches the real estate advertisement of a residential area in Dalian according to Toyota, female, working class, 24 years old, Dalian, and returns to taxi a. Push on the advertising display screen on the window.

The present invention provides another method for pushing advertisements. In the embodiment of the present invention, the server receives the character characteristics and/or vehicle characteristics of the client, and then obtains the information corresponding to the character characteristics and/or vehicle characteristics from the preset advertisement database. Advertisement returns the advertisement to the client, so that the client pushes a personalized advertisement, and only matches the advertisement that is consistent with the needs of the object to be pushed, avoiding the waste of resources for advertisement push and improving the efficiency of advertisement push.

Further, as an implementation of the method shown in FIG. 1 above, an embodiment of the present invention provides an advertisement pushing device. As shown in FIG. 5 , the device includes: an acquisition unit 51 , an identification unit 52 , and a push unit 53 .

The acquiring unit 51 is configured to acquire the image information of the object to be pushed through the photographing device; the acquiring unit 51 executes a program module for acquiring the image information of the object to be pushed through the photographing device for the advertisement pushing device.

The identification unit 52 is configured to identify the identity information corresponding to the object to be pushed according to the image information, and send an advertisement push request, the advertisement push request carrying the identity information; the identification unit 52 is an advertisement push The device executes a program module for identifying the identity information corresponding to the object to be pushed according to the image information, and sending an advertisement push request.

The push unit 53 is configured to receive an advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response. The push unit 53 is a program module for the advertisement push device to receive the advertisement push request response and push the advertisement carried in the advertisement push request response.

The present invention provides a device for pushing advertisements. Compared with the existing advertisements pushed on the advertising display screens for moving or driving vehicles and pedestrians, which are repeated and fixed advertisements, the embodiment of the present invention passes content Shoot the object to be pushed, identify the identity information of the object to be pushed according to the captured image, and then send the identity information to the server, so that the server can return the corresponding advertisement according to the identity information, so as to carry out personalized push advertisements for vehicles or pedestrians , to avoid the waste of resources in advertising push, and improve the efficiency of advertising push.

Further, as an implementation of the method shown in FIG. 2 above, an embodiment of the present invention provides an advertisement push device. As shown in FIG. unit 64 , judging unit 65 , sending unit 66 , and receiving unit 67 .

An acquisition unit 61, configured to acquire the image information of the object to be pushed through the photographing device;

An identification unit 62, configured to identify the identity information corresponding to the object to be pushed according to the image information, and send an advertisement push request, the advertisement push request carrying the identity information;

The push unit 63 is configured to receive an advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response.

Specifically, the identity information includes personal characteristics and/or vehicle characteristics,

The identification unit 62 is specifically configured to extract an identity image matching the image information from a preset database, determine the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image, and send an advertisement push The advertisement push request carries the character characteristics and/or vehicle characteristics of the object to be pushed.

Specifically, the acquisition unit 61 is specifically used to detect the distance from the object to be pushed to the advertising display screen, and judge whether the distance is less than the preset distance, and if the distance is less than the preset distance, the photographing device will The object to be pushed is photographed to obtain the corresponding image information to be pushed.

The identification unit 62 is also specifically configured to extract identity information that matches the image information from a preset database, and determine the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image through comparison and matching , and perform preprocessing on the character features and/or the vehicle features, and send an advertisement push request carrying the processing results.

Further, the device also includes:

The detection unit 64 is used to detect whether there are multiple objects to be pushed within the preset distance after the pushed advertisement is played, and if so, obtain the image information of the object to be pushed within the preset distance with the largest distance from the advertisement display screen , and perform the steps of determining identity information, sending an advertisement push request, and receiving a response to the advertisement push request.

Further, the device also includes:

A judging unit 65, configured to judge whether an advertisement push request response is received within a preset time interval;

The sending unit 66 is configured to send a fast push request if the judging unit judges that no response to the advertisement push request is received within the preset time interval, and the fast push request carries the geographic location of the advertisement display screen currently performing advertisement push ;

The receiving unit 67 is configured to receive the fast push request response, and push the advertisement according to the advertisement carried in the fast push request response.

The present invention provides another advertisement push device. The embodiment of the present invention shoots the object to be pushed by detecting that the distance between the object to be pushed and the advertising display screen is less than the preset distance, and then analyzes the character characteristics and vehicle characteristics of the image and sends it to The server, so that the server returns the corresponding advertisement according to the characteristics of the characters and vehicles. If there are multiple objects to be pushed within the preset distance after the push advertisement is played, obtain the image information of the object to be pushed with the largest distance from the advertisement display screen. After analyzing the identity information, send it to the server to ensure the accuracy of the advertisement push, so that effective advertisements can be pushed cyclically, avoiding the inability to determine which object to push according to, so as to push personalized advertisements for vehicles or pedestrians and reduce advertisements The push resources are wasted, and the efficiency of advertisement push is improved.

Further, as an implementation of the above method shown in FIG. 3 , the embodiment of the present invention provides another advertisement pushing device. As shown in FIG. 7 , the device includes: a receiving unit 71 and a sending unit 72 .

The receiving unit 71 is configured to receive an advertisement push request, and the advertisement push request carries the identity information of the object to be pushed; the receiving unit 71 executes a program module for receiving the advertisement push request for the advertisement push device.

The sending unit 72 is configured to extract the advertisement corresponding to the identity information, and send an advertisement push request response, the advertisement push request response carrying the advertisement. The sending unit 72 is a program module for the advertisement pushing device to execute extracting the advertisement corresponding to the identity information and sending a response to the advertisement push request.

The present invention provides another advertisement pushing device. Compared with the existing advertisements pushed on the advertising display screens for moving or driving vehicles and pedestrians, which are repeated and fixed advertisements, the server of the embodiment of the present invention receives the client The client’s identity information, and then extract the advertisement corresponding to the identity information, and return the advertisement to the client, so that the client pushes a personalized advertisement, avoids the waste of resources for advertisement push, and improves the efficiency of advertisement push.

Further, as an implementation of the above method shown in FIG. 4 , the embodiment of the present invention provides another advertisement pushing device, as shown in FIG. 8 , the device includes: a receiving unit 81 , a sending unit 82 , and an acquiring unit 83 .

The receiving unit 81 is configured to receive an advertisement push request, wherein the advertisement push request carries the identity information of the object to be pushed;

The sending unit 82 is configured to extract the advertisement corresponding to the identity information, and send an advertisement push request response, the advertisement push request response carrying the advertisement.

Specifically, the identity information includes personal characteristics and/or vehicle characteristics,

The sending unit 82 is specifically configured to analyze the advertisement type and advertisement strategy of the advertisement to be pushed according to the character characteristics and/or vehicle characteristics, and obtain the advertisement corresponding to the advertisement type and advertisement strategy from a preset advertisement database , and send an ad request response.

Further, the device also includes:

The obtaining unit 83 is configured to, when receiving the fast push request, obtain the advertisement corresponding to the geographic location carried in the fast push request, and send a fast push request response, the fast push request response carrying the advertisement.

The present invention provides another advertising push device. In the embodiment of the present invention, the server receives the character characteristics and/or vehicle characteristics of the client, and then obtains the information corresponding to the character characteristics and/or vehicle characteristics from the preset advertisement database. Advertisement returns the advertisement to the client, so that the client pushes a personalized advertisement, and only matches the advertisement that is consistent with the needs of the object to be pushed, avoiding the waste of resources for advertisement push and improving the efficiency of advertisement push.

Further, as an implementation of the above method, an embodiment of the present invention provides an advertisement push system, as shown in FIG. 9 , the system includes: a client 91, a server 92,

The client 91 is configured to obtain image information of an object to be pushed through a shooting device;

The client 91 is further configured to identify the identity information corresponding to the object to be pushed according to the image information, and send an advertisement push request, and the advertisement push request carries the identity information;

The server 92 is configured to receive an advertisement push request, and the advertisement push request carries the identity information of the object to be pushed;

The server 92 is further configured to extract the advertisement corresponding to the identity information, and send an advertisement push request response, the advertisement push request response carrying the advertisement;

The client 91 is further configured to receive an advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response.

The present invention provides an advertisement push system. First, the client acquires the image information of the object to be pushed through a shooting device, and then identifies the identity information corresponding to the object to be pushed according to the image information, and sends an advertisement push request. The advertisement push request carries the identity information, the server receives the advertisement push request, the advertisement push request carries the identity information of the object to be pushed, extracts the advertisement corresponding to the identity information, and sends the advertisement push request response, The advertisement push request response carries the advertisement, and the client receives the advertisement push request response, and pushes the advertisement according to the advertisement push request response. Compared with the existing advertisements pushed on the advertising screen for moving or driving vehicles and pedestrians, which are repeated and fixed advertisements, the embodiment of the present invention uses the client to capture images of vehicles or pedestrians to be pushed advertisements, and then through the images Identify the identity information and send it to the server. The server extracts the corresponding advertisement based on the identity information and returns it to the client. The client pushes the advertisement according to the received advertisement, so as to accurately push the advertisement to vehicles or pedestrians, avoiding the waste of resources for advertisement push , Improve the efficiency of advertising push.

Based on the method shown in Figure 1 above, correspondingly, an embodiment of the present invention also provides a computer-readable storage medium on which a computer program is stored. push the image information of the object; identify the identity information corresponding to the object to be pushed according to the image information, and send an advertisement push request, and the advertisement push request carries the identity information; receive the advertisement push request response, according to the The advertisement carried in the advertisement push request response is pushed.

Based on the above-mentioned embodiment of the method shown in Figure 1 and the device shown in Figure 5, an embodiment of the present invention provides a schematic structural diagram of a client, as shown in Figure 10, the specific embodiment of the present invention is not specific to the specific implementation of the terminal Do limited.

As shown in FIG. 10 , the client may include: a processor (processor) 101 , a communication interface (Communications Interface) 102 , a memory (memory) 103 , and a communication bus 104 . Wherein: the processor 101 , the communication interface 102 , and the memory 103 communicate with each other through the communication bus 104 . The communication interface 104 is used to communicate with network elements of other devices such as clients or other servers. The processor 101 is configured to execute a program, specifically, may execute relevant steps in the above embodiment of the advertisement pushing method. Specifically, the program may include program code including computer operation instructions. The processor 101 may be a central processing unit CPU, or an ASIC (Application Specific Integrated Circuit), or one or more integrated circuits configured to implement the embodiments of the present invention.

The one or more processors included in the client may be of the same type, such as one or more CPUs, or may be different types of processors, such as one or more CPUs and one or more ASICs. The memory 103 is used to store programs. The memory 103 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory. Specifically, the program may be used to enable the processor 101 to perform the following operations: obtain image information of the object to be pushed through the shooting device; identify the identity information corresponding to the object to be pushed according to the image information, and send an advertisement push request, and the advertisement push The request carries the identity information; the advertisement push request response is received, and the advertisement is pushed according to the advertisement carried in the advertisement push request response.

Based on the method shown in Figure 3 above, correspondingly, the embodiment of the present invention also provides another computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, the following steps are implemented: receiving an advertisement push request The advertisement push request carries the identity information of the object to be pushed; the advertisement corresponding to the identity information is extracted, and an advertisement push request response is sent, and the advertisement push request response carries the advertisement.

Based on the above-mentioned embodiment of the method shown in Figure 3 and the device shown in Figure 7, an embodiment of the present invention provides a schematic structural diagram of a server, as shown in Figure 11, the specific embodiment of the present invention is not specific to the specific implementation of the terminal Do limited.

As shown in FIG. 11 , the server may include: a processor (processor) 111 , a communication interface (Communications Interface) 112 , a memory (memory) 113 , and a communication bus 114 . Wherein: the processor 111 , the communication interface 112 , and the memory 113 communicate with each other through the communication bus 114 . The communication interface 114 is configured to communicate with network elements of other devices such as clients or other servers. The processor 111 is configured to execute a program, and specifically, may execute relevant steps in the above embodiment of the advertisement pushing method. Specifically, the program may include program code including computer operation instructions. The processor 111 may be a central processing unit CPU, or an ASIC (Application Specific Integrated Circuit), or one or more integrated circuits configured to implement the embodiments of the present invention.

The one or more processors included in the server may be of the same type, such as one or more CPUs, or may be of different types, such as one or more CPUs and one or more ASICs. The memory 113 is used to store programs. The memory 113 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), such as at least one magnetic disk memory. Specifically, the program may be used to enable the processor 111 to perform the following operations: receive an advertisement push request, the advertisement push request carrying the identity information of the object to be pushed; extract the advertisement corresponding to the identity information, and send an advertisement push request response, so The advertisement is carried in the advertisement push request response.

The algorithms and displays presented herein are not inherently related to any particular computer, virtual system, or other device. Various generic systems can also be used with the teachings based on this. The structure required to construct such a system is apparent from the above description. Furthermore, the present invention is not specific to any particular programming language. It should be understood that various programming languages can be used to implement the content of the present invention described herein, and the above description of specific languages is for disclosing the best mode of the present invention.

In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure the understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, in order to streamline this disclosure and to facilitate an understanding of one or more of the various inventive aspects, various features of the invention are sometimes grouped together in a single embodiment, figure, or its description. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art can understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. Modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore may be divided into a plurality of sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings) and any method or method so disclosed may be used in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will understand that although some embodiments described herein include some features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention. and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.

The various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) can be used in practice to implement some or all of some or all of the advertising push method, device, and system according to the embodiments of the present invention. Function. The present invention can also be implemented as an apparatus or an apparatus program (for example, a computer program and a computer program product) for performing a part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such a signal may be downloaded from an Internet site, or provided on a carrier signal, or provided in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In a unit claim enumerating several means, several of these means can be embodied by one and the same item of hardware. The use of the words first, second, and third, etc. does not indicate any order. These words can be interpreted as names.

Embodiments of the invention disclose:

A1. A method for pushing advertisements, comprising:

Obtain the image information of the object to be pushed through the shooting device;

identifying the identity information corresponding to the object to be pushed according to the image information, and sending an advertisement push request, the advertisement push request carrying the identity information;

Receive the advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response.

A2. According to the method described in A1, the identity information includes character features and/or vehicle features, and identifying the identity information corresponding to the object to be pushed according to the image information, and sending an advertisement push request includes:

Extract an identity image matching the image information from a preset database, determine the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image, and send an advertisement push request, which carries an advertisement push request Characteristic and/or vehicle characteristic of the object to be pushed.

A3. According to the method described in A2, the acquisition of the image information of the object to be pushed by the shooting device includes:

Detecting the distance from the object to be pushed to the advertising display screen, and judging whether the distance is less than a preset distance, if the distance is less than the preset distance, shooting the object to be pushed by a shooting device to obtain the corresponding image information.

A4. According to the method described in A2 or A3, the identity image matching the image information is extracted from a preset database, and the character characteristics and/or vehicle characteristics of the object to be pushed are determined according to the identity image, And send ad push request including:

Extracting the identity information matching the image information from a preset database, determining the character features and/or vehicle features of the object to be pushed according to the identity image through comparison and matching, and analyzing the character features, and/or Or the vehicle features are preprocessed, and an advertisement push request carrying the processing result is sent.

A5. According to the method described in A4, after receiving the advertisement push request response and pushing the advertisement carried in the advertisement push request response, the method further includes:

After the pushed advertisement is finished playing, detect whether there are multiple objects to be pushed within the preset distance, and if so, obtain the image information of the object to be pushed within the preset distance with the largest distance from the advertising display screen, and perform identity information determination 1. A step of sending an advertisement push request to receive a response to the advertisement push request.

A6, according to the method described in any one of A1-A5, described method also comprises:

Judging whether a response to an advertisement push request is received within a preset time interval;

If the advertisement push request response is not received within the preset time interval, a fast push request is sent, and the fast push request carries the geographic location of the advertisement display screen currently carrying out the advertisement push;

The fast push request response is received, and the advertisement is pushed according to the advertisement carried in the fast push request response.

B7. A method for pushing an advertisement, comprising:

receiving an advertisement push request, the advertisement push request carrying the identity information of the object to be pushed;

The advertisement corresponding to the identity information is extracted, and an advertisement push request response is sent, and the advertisement push request response carries the advertisement.

B8. According to the method described in B7, the identity information includes character characteristics and/or vehicle characteristics, and the extraction of the advertisement corresponding to the identity information, and sending the advertisement push request response includes:

Analyze the advertisement type and advertisement strategy of the advertisement to be pushed according to the character characteristics and/or vehicle characteristics, obtain the advertisement corresponding to the advertisement type and advertisement strategy from the preset advertisement database, and send an advertisement request response.

B9, according to the method described in B7 or B8, described method also comprises:

When a fast push request is received, obtain an advertisement corresponding to the geographical location carried in the fast push request, and send a fast push request response, where the fast push request response carries the advertisement.

C10. An advertisement pushing device, comprising:

an acquisition unit, configured to acquire the image information of the object to be pushed through the photographing device;

An identification unit, configured to identify the identity information corresponding to the object to be pushed according to the image information, and send an advertisement push request, the advertisement push request carrying the identity information;

The push unit is configured to receive an advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response.

C11. The device according to C10, the identity information includes character characteristics and/or vehicle characteristics,

The identification unit is specifically configured to extract an identity image matching the image information from a preset database, determine the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image, and send an advertisement push request , the advertisement push request carries the character characteristics and/or vehicle characteristics of the object to be pushed.

C12. The device according to C11,

The acquisition unit is specifically used to detect the distance from the object to be pushed to the advertising display screen, and judge whether the distance is less than a preset distance, and if the distance is less than the preset distance, the object to be pushed is detected by the shooting device. Shooting to obtain the corresponding image information to be pushed.

C13. A device according to C11 or C12,

The identification unit is specifically further configured to extract identity information that matches the image information from a preset database, and determine the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image in a comparison and matching manner, And perform preprocessing on the character features and/or the vehicle features, and send an advertisement push request carrying the processing results.

C14. The device according to C13, the device also includes:

The detection unit is used to detect whether there are multiple objects to be pushed within the preset distance after the pushed advertisement is played, and if so, obtain the image information of the object to be pushed within the preset distance with the largest distance from the advertisement display screen, And perform the steps of determining identity information, sending an advertisement push request to receive a response to the advertisement push request.

C15. The device according to any one of C10-C14, the device also includes:

A judging unit, configured to judge whether a response to an advertisement push request is received within a preset time interval;

The sending unit is configured to send a fast push request if the judging unit judges that no response to the advertisement push request is received within the preset time interval, and the fast push request carries the geographic location of the advertisement display screen currently performing advertisement push;

The receiving unit is configured to receive the fast push request response, and push the advertisement according to the advertisement carried in the fast push request response.

D16. An advertisement pushing device, comprising:

A receiving unit, configured to receive an advertisement push request, wherein the advertisement push request carries identity information of an object to be pushed;

A sending unit, configured to extract the advertisement corresponding to the identity information, and send an advertisement push request response, the advertisement push request response carrying the advertisement.

D17. The device according to D16, the identity information includes personal characteristics and/or vehicle characteristics,

The sending unit is specifically configured to analyze the advertisement type and advertisement strategy of the advertisement to be pushed according to the character characteristics and/or vehicle characteristics, and obtain the advertisement corresponding to the advertisement type and advertisement strategy from a preset advertisement database, and send an ad request response.

D18. The device according to D16 or D17, further comprising:

The obtaining unit is configured to, when receiving the fast push request, obtain the advertisement corresponding to the geographic location carried in the fast push request, and send a fast push request response, the fast push request response carrying the advertisement.

E19. An advertisement push system, comprising: the client described in any one of A1-A6 and the server described in any one of B7-B9.

F20. A storage medium, at least one executable instruction is stored in the storage medium, and the executable instruction causes the processor to execute the operation corresponding to the advertisement pushing method described in any one of A1-A6.

G21. A client, comprising: a processor, a memory, a communication interface, and a communication bus, wherein the processor, the memory, and the communication interface complete mutual communication through the communication bus;

The memory is used to store at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the advertisement pushing method described in any one of A1-A6.

H22. A storage medium, at least one executable instruction is stored in the storage medium, and the executable instruction causes the processor to execute the operation corresponding to the advertisement pushing method described in any one of B7-B9.

I23. A server, comprising: a processor, a memory, a communication interface, and a communication bus, and the processor, the memory, and the communication interface complete mutual communication through the communication bus;

The memory is used to store at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the advertisement pushing method described in any one of B7-B9.

Claims (10)

1. A kind of 1. method for pushing of advertisement, it is characterised in that including：

   The image information of object to be pushed is obtained by capture apparatus；

   According to the corresponding identity information of object push described in the identification of described image information, and send advertisement pushing and ask, it is described The identity information is carried in advertisement pushing request；

   Advertisement pushing request response is received, is pushed according to the advertisement carried in advertisement pushing request response.
2. 2. according to the method described in claim 1, it is characterized in that, the identity information includes character features, and/or vehicle is special Sign, the corresponding identity information of object to be pushed according to the identification of described image information, and send advertisement pushing request bag Include：

   Extraction and the identity image of described image information matches, are treated according to determining the identity image from initialized data base The character features, and/or vehicle characteristics of object are pushed, and send advertisement pushing request, are carried in the advertisement pushing request The character features, and/or vehicle characteristics of object to be pushed.
3. A kind of 3. method for pushing of advertisement, it is characterised in that including：

   Advertisement pushing request is received, is carried in the advertisement pushing request and needs to be pushed the identity information of object；

   Extraction advertisement corresponding with the identity information, and advertisement pushing request response is sent, the advertisement pushing request response In carry the advertisement.
4. A kind of 4. pusher of advertisement, it is characterised in that including：

   Acquiring unit, for obtaining the image information of object to be pushed by capture apparatus；

   Recognition unit, for the corresponding identity information of object to be pushed according to the identification of described image information, and sends advertisement Push request, the identity information is carried in the advertisement pushing request；

   Push unit, for receiving advertisement pushing request response, according to the advertisement that carries in advertisement pushing request response into Row push.
5. A kind of 5. pusher of advertisement, it is characterised in that including：

   Receiving unit, for receiving advertisement pushing request, carries in the advertisement pushing request and needs the identity for being pushed object letter Breath；

   Transmitting element, for extracting advertisement corresponding with the identity information, and sends advertisement pushing request response, the advertisement The advertisement is carried in push request response.
6. A kind of 6. supplying system of advertisement, it is characterised in that including：Client and claim 3 described in claim 1 or 2 The server-side.
7. 7. a kind of storage medium, an at least executable instruction is stored with the storage medium, the executable instruction makes processing Device performs the corresponding operation of method for pushing of advertisement as claimed in claim 1 or 2.
8. 8. a kind of client, including：Processor, memory, communication interface and communication bus, the processor, the memory Mutual communication is completed by the communication bus with the communication interface；

   The memory is used to store an at least executable instruction, and the executable instruction makes the processor perform right such as will Ask the corresponding operation of method for pushing of the advertisement described in 1 or 2.
9. 9. a kind of storage medium, an at least executable instruction is stored with the storage medium, the executable instruction makes processing Device performs the corresponding operation of method for pushing of advertisement as claimed in claim 3.
10. 10. a kind of server-side, including：Processor, memory, communication interface and communication bus, the processor, the memory Mutual communication is completed by the communication bus with the communication interface；

    The memory is used to store an at least executable instruction, and the executable instruction makes the processor perform right such as will Ask the corresponding operation of method for pushing of the advertisement described in 3.