KR20180061992A - System and Method for Transmitting target advertisement based on Customer in Public transportation - Google Patents

Abstract

The present invention relates to a system for transmitting an advertisement based on a passenger in a public transportation and a method thereof, capable of providing an advertisement service focused on an interest of the passenger through classification based on information of the passenger in the public transportation. The system for transmitting an advertisement based on a passenger in a public transportation includes a database for receiving and storing information of passengers through a big data algorithm in advance, an advertisement transmission means for transmitting an advertisement customized based on the information of the passengers received from each para-transit means according to a targeting keyword from a company receiving an advertisement request, a passenger information collecting means for grasping interests of the passengers and extracting and managing information on an interest field, and an advertisement display means which is installed in the para-transit means and displays a matching advertisement.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for delivering a public transportation advertisement,

The present invention relates to an advertisement system, and more particularly, to a system and a method for transmitting a public transportation advertisement based on a boarding customer, which provides an advertisement service focused on a concern of a boarding customer through classification based on information of boarding customers will be.

Corporations, municipalities, and public institutions provide useful information to the public through advertising services for the purpose of propagating information and the effects of goods. There are various methods of advertisement service such as electric signboard, TV advertisement, Internet and mobile advertisement, and public transportation.

Generally, in-vehicle advertisements such as buses and trains are mainly made up of print-based advertisements, and commercials are provided with general advertisements, not customized ads for passengers.

In the prior art, there has been a method of receiving and providing advertisements while providing video contents in a manner of watching videos or broadcasts through a TV, a VTR, or a satellite broadcast receiver installed in a vehicle. However, It was a one-sided advertisement that did not go through, and ads were offered without focusing on the specificity of the people watching the advertisement.

Recently, with advances in science of wireless communication and data processing technology, mobile advertisement service technology using wireless network functions is developing at a very high speed, and frequency of use thereof is also increasing.

However, these prior art schemes have the disadvantages that the terminal is provided in the vehicle or the terminal is owned only by the driver of the vehicle and the customer is excluded, and that the user has to perform a user interface through the terminal after stopping the vehicle There is.

Particularly, since the method of simply transmitting the surrounding advertisement information to the terminal through the user interface is centered on the advertiser rather than the user center, there is a problem that the passenger in the taxi is unilaterally exposed to the advertisement.

As a conventional technique related to the customized advertisement itself, many customized advertisement methods and systems have been applied and disclosed in consideration of the area of the telephone subscriber and the time zone of the telephone call. However, since the telephone is available to an unspecified number of persons other than the subscriber, It is not an advertisement, but an advertisement considering an area and a time of use. Therefore, the selection criterion is ambiguous and a practical personalized service can not be provided.

Therefore, it is required to develop a new advertisement system which can increase the advertisement effect by showing more accurate advertisement in a limited space called automobile which becomes a semi public transportation system.

Korean Patent Publication No. 10-2015-0009078 Korean Patent Publication No. 10-2015-0097827 Korean Patent Publication No. 10-2005-0095205

The present invention solves the problems of the prior art advertisement system. The present invention provides an advertisement service focusing on the interests of the boarding customers through classification based on information of customers on board the public transportation. And an object of the present invention is to provide an advertisement transmission system and method.

The present invention provides a public transportation advertisement delivery system and method based on a boarding customer who are not interested in a small number of users by sending advertisements necessary for a large number of users or advertisements required for individual users through big data analysis, .

The present invention relates to a system and method for providing customized advertisements by sending customized advertisements through a server analyzing the tendency of passengers to taxi passengers who use the application or passengers who take taxis on the street, And a traffic advertisement transmission system and method.

The present invention relates to a system and method for mass-traffic advertisement delivery system that enables an advertiser to deliver advertisements to a necessary consumer using ubiquitous technology and big data analysis technology, And a method thereof.

The present invention can easily analyze the propensity to consumers by the image processing that is processed in real time, and the consumer can use the big data analysis, The present invention is directed to a system and method for delivering a public transportation advertisement.

The present invention classifies information according to passengers' age, sex, taste, and frequent moving places by collecting personal information of passengers to provide an advertisement service focusing on the interest of the passengers, The present invention is directed to a public transportation advertisement delivery system and method for a passenger who has an enhanced advertising effect.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, according to the present invention, there is provided a public transportation advertisement delivery system for a passenger customer, which processes an advertisement request received from an advertiser, manages the advertisement image, and manages a targeting keyword to provide an advertisement image by the advertisement matching request When the information of the passengers is collected through the passenger information collection means, the information is analyzed through the big data analysis means, the information of each customer is stored in the database, and the advertisement A client system for transmitting the client information collected through the video image processing to a targeting advertisement system server and receiving and displaying an advertisement matched to a customer's interest field; And a public transit installation terminal .

Here, the targeting advertisement system server may include a passenger information collecting unit for collecting information on a passenger who selects an advertisement matched to a customer's area of interest, A big data analysis unit for performing data analysis and storing the data in a database; an advertisement matching unit for selecting an advertisement matched with an area of interest based on information of a boarding customer; And an advertisement delivery manager for delivering an advertisement matched with an area of interest.

Further, the targeting advertisement system server may further include a passenger image processing unit for analyzing passenger image information photographed through a camera of the public transit loading terminal to extract information on boarding passengers, and determining the advertisement viewable state of the boarding passenger .

The passenger information collected through the customer terminal is collected through the SNS profile through application execution information, reservation information, payment information, mobile number, and mobile number through the customer terminal. .

The passenger information collecting unit is configured to database the fields of interest of the passengers through the contents that are searched by the usual check of consumers, credit card expenditure consumption analysis, SNS through mobile number, bus and subway usage inquiry, search engine application, , When the passenger is boarded by using an application for public transportation, the passenger number is converted into a database by using the keyword. When the passenger does not use the application, the image of the face photographed through the camera of the public transportation terminal is displayed And collects passenger information through profile pictures uploaded to messengers such as SNS, KakaoTalk, and the line that have been used in the past.

When the customer visits the public transportation means, the targeting advertisement system server confirms the customer information, and if it is the first time to visit the area, the O2O (Online to Off- line service, and provides a mobile payment service.

According to another aspect of the present invention, there is provided a method of transmitting a public transportation advertisement centered on a passenger, the method comprising the steps of: collecting passenger information through a passenger information collecting means in a targeting advertisement system server when an advertiser's advertisement request is made; The method comprising the steps of: receiving information on a passenger on board and transmitting the information to a targeting advertisement system server, selecting and transmitting an advertisement matching an area of interest based on information of a boarding customer, receiving an advertisement matched with the area of interest of the customer, Displaying the advertisement image according to the state of the passenger judged through the image processing process;

According to another aspect of the present invention, there is provided a method of transmitting a public transportation advertisement centered on a passenger, the method comprising the steps of: capturing a passenger image through a camera of a public transportation terminal when the passenger boarded the public transportation means, Selecting and transmitting an advertisement matched with an area of interest based on the information of the boarding customer found based on the passenger image information received by the targeting advertisement system server, A step of receiving and displaying an advertisement of a passenger in a public transportation terminal, a step of photographing a passenger image through a camera of a public transit terminal while the advertisement display step is in progress, and transmitting the passenger image to a targeting advertisement system server in real time, And check the status and win the analysis result If it is determined that the state to the ad view terminating the line transmission; characterized in that it comprises a.

According to the present invention, the system and method for transmitting a public transportation advertisement centered on a passenger seat have the following effects.

First, it is possible to provide an advertisement service focusing on the interests of passengers through classification based on information of passengers on public transportation.

Secondly, it is possible to send mass-traffic advertisements centered on boarding passengers who are interested in the majority, rather than being interested in a few, by sending advertisements necessary for a large number of users or advertisements required for individual users through a big data analysis.

Third, it is possible to increase the effectiveness of advertisement by sending customized advertisement through taxi passengers who use the application or passengers who use taxi on the street by analyzing the tendency of passengers with big data.

Fourth, using ubiquitous technology and big data analysis technology, advertiser delivers advertisement to necessary consumers, and consumers can receive necessary information and use advertisement image as useful information.

Fifth, advertisers can easily analyze the propensity to consumers through real-time image processing, and consumers can make reasonable consumption based on accurate information by sending advertisements of interest using big data analysis.

Sixth, by collecting personal information of passengers, it is possible to classify the information according to the age, sex, taste, and frequently moving places of the passengers to provide an advertisement service focusing on the passenger's interest, We send out together and increase advertisement effect.

FIG. 1 is a diagram showing an entire configuration of a public transportation advertisement delivery system centered on a passenger according to the present invention
2 is a block diagram showing a process of building a DB by collecting boarding customer information and analyzing big data
FIG. 3 is a block diagram of a public transportation advertisement delivery system based on a boarding customer according to the present invention
Figs. 4A to 4D are diagrams showing a process of collecting passenger information and transmitting a matching advertisement according to the public transportation means used
FIG. 5A is a flow chart illustrating a process of transmitting a public transportation advertisement
FIG. 5B is a flow chart showing an image processing process according to the transmission of a public transportation advertisement
Fig. 6 is a block diagram showing a video processing configuration of a boarding customer

Hereinafter, a preferred embodiment of a public transportation advertisement delivery system and method according to the present invention will be described in detail as follows.

The characteristics and advantages of the system and method for mass-traffic advertisement delivery based on the passenger customer according to the present invention will be apparent from the following detailed description of each embodiment.

FIG. 1 is an overall configuration diagram of a public transportation advertisement delivery system based on a passenger customer according to the present invention, and FIG. 2 is a diagram illustrating a process of building a DB by collecting boarding customer information and analyzing big data.

The present invention provides an advertisement service focusing on the interests of the passengers through classification based on the information of the passengers on the public transportation. By transmitting advertisements necessary for a large number of people through big data analysis or advertisements necessary for individual persons It is possible to increase the effectiveness of the advertisement by sending a personalized advertisement that attracts the attention of the majority rather than being interested in the minority.

The present invention uses an ubiquitous technology and a big data analysis technology to deliver an advertisement to a necessary consumer, and the consumer can receive necessary information and utilize the advertisement image as useful information.

The present invention classifies information according to the age, sex, taste, and frequent location of a passenger by collecting personal information of a passenger to provide an advertisement service focusing on the interest of the passenger, An advertisement sending means for sending a corresponding advertisement based on passenger information received from each of the subway and public transportation in accordance with a targeting keyword from a company receiving the advertisement request; And advertisement display means provided in the public transportation means for displaying the matching advertisement.

FIG. 1 shows an overall configuration of a public transportation advertisement delivery system based on a boarding customer according to the present invention, in which an advertisement is requested and stored from an advertiser 10, information about boarding customers is collected from a targeting advertisement server 30, And a database 20 for storing data through analysis of data. The advertisements are sent based on the passenger information received from the public transportation means 40 in accordance with targeting keywords from the company that received the advertisement request.

FIG. 2 shows a process of building a DB by collecting on-board customer information and analysis of big data. The DB information is collected through passenger information collecting means 21 for identifying interests of the passengers and extracting and managing interest information, When the collection is performed, analysis is performed through the big data analysis means 22, and the information of each analyzed customer is stored in the database 23.

According to the present invention, the public transportation advertisement delivery system according to the present invention is a system in which a customer's usual check, credit card expenditure consumption analysis, SNS through a mobile number, bus and subway utilization inquiry, When a taxi passenger uses the application such as a taxi or a cacao taxi, the user selects a keyword corresponding to the passenger through the database server using the passenger number as a keyword, and sends the keyword again to the taxi.

In the case of a passenger who does not use the application, the image of the face is processed through the image processing system through the profile photographs uploaded to the messenger such as SNS, KakaoTalk, And selects and sends the most appropriate advertisement based on the passenger's interest, age, occupation, and the like.

In the case of passengers who use the passenger in the middle of the night or passengers who are not interested in the advertisement, the image transmission is stopped through the image processing to prevent unnecessary advertisement transmission.

At the same time, it provides O2O (Online to Off-line) services including pre-registered nearby self-employment advertisements, location guidance, and local information, thereby relieving the anxiety of locals and foreigners visiting for the first time, And various types of businesses, it provides convenience and information on sightseeing, and provides settlement convenience by providing mobile settlement services such as Cacao Pay, Samsung Pay and Naver Pay.

The database is stored by collecting data from SNS, check, and credit card expenditure search engine application based on basic information such as gender and age registered on the mobile phone of the customer.

At this time, the core keyword analyzes the consumption pattern through the cart expenditure history with the mobile number and the name, and analyzes the interest through the web surfing or search from the search engine.

Also, based on profile picture information received from SNS or instant messenger application, 3D image can be created and processed for comparison and analysis.

By registering a taxi vehicle, a taxi number is assigned to each taxi car to ensure convenience when delivering an advertisement.

The configuration of the public transportation advertisement delivery system based on the boarding customer according to the present invention will be described in detail as follows.

3 is a block diagram of a public transportation advertisement delivery system based on a boarding customer according to the present invention.

As shown in FIG. 3, the public transportation advertisement delivery system according to the present invention processes an advertisement request received from an advertiser, manages an advertisement image, manages a targeting keyword, and transmits the advertisement by an advertisement matching request of a targeting advertisement system server An advertisement management server 31 for providing an image, and a pass data collecting means for analyzing the data of the passengers through the big data analyzing means, storing the information of each customer in the database, A targeting advertisement system server 32 for transmitting advertisements matching an area of interest on the basis of a user's interest, a customer information server 32 for collecting customer information collected through video image processing when a customer is mounted on a quasi-public transportation means, To the public transportation terminal (33) for receiving and displaying an advertisement matched to the customer's area of interest And a passenger terminal 34 serving as passenger information collecting means.

Here, the targeting advertisement system server 32 includes a passenger information collecting unit 31a for collecting information on boarding customers for selecting an advertisement matched with a customer's interest field, and a passenger information collecting unit 31a A big data analysis unit 32b for performing a big data analysis when information is collected and storing the data in a database, an advertisement matching unit 32c for selecting an advertisement matched with an area of interest based on information of a boarding customer, An advertisement delivery management unit 32d for delivering an advertisement matched with an area of interest based on the information of the boarding customer selected by the matching unit 32c and a passenger image information obtained through the camera of the public transportation installation terminal 33 And a passenger image processing unit 32e for extracting information of the boarding customer by analyzing and determining the ad viewable state of the boarding customer.

According to the present invention, the public transportation advertisement delivery system based on the passenger of the present invention carries out the data collection through the image processing at the same time as sending the customized advertisement based on the big data.

If the passenger is a passenger who does not use the application although he / she would like to ride the taxi by using the application, the passenger is searched from the SNS and the messenger application which have been received by the image processing, Provide advertising services.

In addition, even if a personalized advertisement is provided, it is prevented from unnecessary advertisement transmission if the passenger is reluctant to view the advertisement according to the personal condition of the passenger or can not concentrate on the advertisement.

When the advertisement is viewed through the camera module of the public transportation terminal 33, the center of gravity is calculated in real time by the motion of the pupil of the passenger. I will.

On the contrary, if the advertisement is less concentrated during the transmission of the advertisement, it restricts the advertisement transmission on the next riding, so that the less interesting advertisement is sent out.

The image processing at the public transit loading terminal 33 extracts the image of the passenger using the PCA algorithm and compares and analyzes the image database with the existing image database to find the passenger.

However, in order to shorten the time for comparative analysis with a large amount of image data, the passenger data is compared with the image mainly operated in the area based on the passenger's boarding area, .

The process of collecting passenger information and transmitting matching advertisement according to the public transportation means used in the present invention will be described as follows.

4A to 4D are diagrams illustrating a process of collecting passenger information and transmitting matching advertisement according to public transportation means.

FIG. 4A shows a process of collecting passenger information and transmitting a matching advertisement when the public transportation means is an airplane, integrating with the big data system based on the passenger basic information received through the passport, selecting the optimum advertisement product list, And sends the advertisement through the display device.

FIG. 4B shows a process of collecting passenger information and transmitting matching advertisements when the public transportation means is a bus, and continuously calculates the average value of the passengers on the bus based on the information received from the traffic card, deferred check card, Send out the best advertisement.

FIG. 4C shows a process of collecting passenger information and transmitting a matching advertisement when the public transportation means is a train, and it is a method of collecting information on a mobile phone number provided through an application when registering a train ticket or a check card or credit Receives the information from the card, and sends the advertisement through the display device in front of the passenger seat.

In this case, if the purchase of a train ticket is made in cash, the advertisement is sent out based on the information designated by the salesperson through the costume.

FIG. 4D shows a process of collecting passenger information and transmitting a matching advertisement when the public transportation means is a taxi. When a taxi is called or a sharing car is applied through a mobile application, information is received based on a number received from a mobile, And sends an optimized advertisement to the user.

The process of collecting passenger information and transmitting the matching advertisement according to the public transportation means described above is one embodiment to which the present invention is applied, and is not limited to the contents described in FIGS. 4A to 4D.

The following is a detailed description of the transmission process of the public transportation advertisement centered on the passengers.

FIG. 5A is an operation flowchart showing a process of transmitting a public transportation advertisement based on a boarding customer, and FIG. 5B is an operation flowchart showing an image processing process according to a public transportation advertisement transmission based on a boarding customer.

And Fig. 6 is a block diagram showing a video processing configuration of a passenger.

FIG. 5A illustrates a process of transmitting a public transportation advertisement centered on a passenger. When an advertiser requests an advertisement, the targeted advertisement system server collects passenger information through the passenger information collecting means.

When the information of passengers boarding the public transit terminal is transmitted to the targeted advertisement system server, the targeted advertisement system server selects and transmits the advertisements matching the area of interest based on the information of the boarding customer.

Then, the public transit terminal receives and displays an advertisement matched with the customer's interest field, and performs transmission or maintenance of the advertisement image according to the state of the passenger determined through the image processing process.

FIG. 5B illustrates an image processing process according to a public transportation advertisement delivery centered on a passenger. When a passenger boarded the public transportation means, the passenger image is photographed through the camera of the public transportation terminal and the passenger image information is transmitted to the targeting advertisement system server send.

Based on the passenger image information received from the targeting advertisement system server, the advertisement matching the area of interest is selected and transmitted.

In addition, the public transportation terminal receives and displays an advertisement matched to the customer's interest.

In this state, the passenger affinity and status are checked in real time, and the passenger status check information is analyzed by the targeted advertisement system server.

If it is determined that the passenger can not view the advertisement as a result of the analysis by the targeting advertisement system server, the advertisement transmission is terminated.

According to the present invention described above, the system and method for transmitting a public transportation advertisement centered on a passenger can receive information of passengers and store the database through a big data algorithm in advance. Based on the received passenger information, an advertisement corresponding thereto is transmitted.

The present invention analyzes the usual expenditures from a card (credit card, check card, traffic card) that grasps interests from the SNS of the passengers, So that only the advertisement of the user can be seen.

In addition, if the passengers are traveling abroad, such as an airplane, the passengers will be differentiated according to the information they receive according to whether they are simple travelers or foreigners or Koreans living overseas, so that passengers lacking data can receive the necessary information as much as possible .

In the case of a taxi, if a passenger on a late night flight is a passenger, the transmission of the advertisement is meaningless, thereby preventing the unnecessary advertisement transmission and thus helping to analyze the overall trend of the advertisement trend.

As described above, it will be understood that the present invention is implemented in a modified form without departing from the essential characteristics of the present invention.

It is therefore to be understood that the specified embodiments are to be considered in an illustrative rather than a restrictive sense and that the scope of the invention is indicated by the appended claims rather than by the foregoing description and that all such differences falling within the scope of equivalents thereof are intended to be embraced therein It should be interpreted.

31. Ad management server 32. Targeting advertisement system server
33. Public transportation terminal 34. Passenger terminal

Claims (8)

An advertisement management server for processing an advertisement request received from an advertiser, managing an advertisement image, managing a targeting keyword, and providing an advertisement image by an advertisement matching request;
When the information of the passengers is collected through the passenger information collecting means, the information is analyzed through the big data analyzing means, the information of each customer is stored in the database, and the advertisement that matches the interest field is transmitted based on the information of the passengers Advertisement system server;
And a public transit loading terminal for transmitting customer information collected through video image processing to a targeted advertisement system server when a customer is boarding the public transportation means and receiving and displaying an advertisement matched to a customer's interest field, The public transportation advertisement delivery system centered on the passenger. The system according to claim 1, wherein the targeting advertisement system server comprises:
A passenger information collecting unit for collecting information on boarding customers for selecting an advertisement matched to a customer's interest field,
A big data analyzer for performing a big data analysis and storing the data in a database when the information of the passengers is collected through the passenger information collector,
An advertisement matching unit for selecting an advertisement matched with an area of interest based on information of a boarding customer,
And an advertisement delivery manager for delivering an advertisement matched with an area of interest based on the information of the boarding customer selected by the advertisement matching unit. The system according to claim 1 or 2, wherein the targeting advertisement system server comprises:
Further comprising a passenger image processing unit for analyzing the passenger image information photographed through the camera of the public transit terminal and extracting the information of the boarding passenger and determining an ad viewable state of the boarding passenger, Traffic advertisement delivery system. The information processing apparatus according to claim 1, wherein the passenger information collecting means is a terminal of a customer aboard the public transportation means,
Wherein the passenger information through the customer terminal is collected through application execution information, reservation information, payment information, mobile number, and SNS profile through the mobile number, through the customer terminal. The information processing apparatus according to claim 2,
Consumer's daily check, credit card expenditure analysis, SNS through mobile number, bus and subway usage inquiry, search engine application,
When using an application for using the public transportation system, the passenger number is converted into a database by using the keyword,
In the case of a passenger who does not use the application, the image of the face photographed through the camera of the terminal installed in the public transportation terminal is processed to display the passenger information through the profile photographs uploaded to the messenger such as SNS, KakaoTalk, A public transportation advertisement delivery system centered on a passenger. The system according to claim 1, wherein the targeting advertisement system server comprises:
If customers are on public transportation, they can check customer information and provide O2O (Online to Off-line) services such as local self-employment advertisement, location guidance, and local information registered in advance via GPS, And a billing service is provided to the customer. Collecting passenger information from a targeting advertisement system server through a passenger information collecting means when an advertiser's advertisement request is made;
Transmitting information of passengers boarded in a public transportation terminal to a targeting advertisement system server, selecting and matching advertisements matching an area of interest based on information of boarding customers;
Receiving and displaying an advertisement matched to a customer's area of interest in a public transit terminal;
And transmitting or maintaining the advertisement image according to the state of the passenger judged through the image processing process. Capturing a passenger image through a camera of a public transportation terminal and transmitting the passenger image information to a targeting advertisement system server when the passenger boarded the public transportation means;
Selecting and delivering advertisements matching an area of interest based on information of a boarding passenger based on passenger image information received by a targeting advertisement system server;
Receiving and displaying an advertisement matched to a customer's area of interest in a public transit terminal;
Capturing a passenger image through a camera of a public transit loading terminal and transmitting the captured passenger image to a targeting advertisement system server in real time during the advertisement display step;
And a step of analyzing the passenger image at the targeting advertisement system server to check the passenger's interest level and status and ending the advertisement transmission if it is determined that the passenger can not view the advertisement as a result of the analysis Public transportation advertisement delivery method.

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