WO2021091016A1

WO2021091016A1 - Smart advertisement service providing system and execution method therefor

Info

Publication number: WO2021091016A1
Application number: PCT/KR2019/017161
Authority: WO
Inventors: 권준호
Original assignee: 권준호
Priority date: 2019-11-08
Filing date: 2019-12-06
Publication date: 2021-05-14

Abstract

The present invention relates to a smart advertisement service providing system and an execution method therefor, and the smart advertisement service providing system comprises: an advertisement service provision mediation server for converting, into big data, advertisement provision pattern and sales data for each advertising agency, and storing same, and, when an advertisement provision is requested, extracting and providing advertising agency advertisement data, corresponding to the location of an advertisement providing device and the current time, on the basis of the advertisement provision pattern and sales data for each advertising agency, having been converted into big data; an advertisement providing device for providing advertising agency advertisement data received from the advertisement service provision mediation server; and a user terminal, which connects to the advertisement service provision mediation server through an application so as to receive and display information of the advertising agency that has provided the advertisement data. General information and discount information of adjacent companies are provided in videos to users so as to provide useful advertisement services to the users. In addition, effective advertisement services are provided to adjacent companies so as to maximize visitors. {Representative drawing} figure 1

Description

Smart advertisement service provision system and execution method thereof

The present invention relates to a system for providing a smart advertisement service and a method of executing the same, and more specifically, a surrounding area based on a current time and location through an advertisement providing device installed in a public transportation means (taxi, bus, etc.) and a public advertisement zone in a commercial area. By providing an advertisement image of a company, an effective advertisement service can be provided to the company, thereby maximizing visitors, and users can obtain general information and discount information of neighboring companies through viewing advertisement data.

In general, advertisements using mass media such as TV, radio, newspapers, magazines, and the Internet, and advertisement methods using outdoor advertising devices installed on rooftops or exterior walls of buildings in densely populated areas are widely used. Flyers used in advertisements are advertisement leaflets that are simply composed by placing and printing advertisement text and designs, image photos or drawings on general paper or various materials. It is one of the subsidiary of marketing strategy that aims to increase sales by increasing the purchase desire of consumers, and is currently being printed and distributed in novel designs with various ideas. This is a popular advertisement method through advertisement prints such as flyers distributed to pedestrians in densely populated areas.

However, since the above traditional advertisement methods cannot perform various types of advertisements due to the difficulty of changing the content of advertisements, there is a problem that the immersion of the viewers is lowered and the advertisement effect is significantly reduced. In addition, in the case of advertisements through advertisement printed materials such as flyers and banners, the cost of distributing the leaflets to people or installing banners is incurred in addition to the printing cost, which can be costly to the advertiser. In government offices, there was a problem that additional costs were incurred in collecting leaflets discarded on the road and removing banners. In addition, in the case of an advertisement sticker, there are problems that significantly hinder the aesthetics of the city by indiscriminately attaching it to any place, thereby damaging the exterior of buildings and public facilities.

On the other hand, as a prior art for an advertisement system, there is Korean Patent Application Publication No. 10-2001-0108640 and the like.

The present invention provides advertisement images of neighboring companies based on the current time and location through public transportation means such as taxis and buses and advertisement providing devices installed in public advertisement zones in commercial areas, thereby providing videos of general information and discount information of neighboring companies to customers. It aims to provide a smart advertisement service providing system and a method of executing it that can maximize visiting customers by providing effective advertisement services to companies.

In addition, the present invention serves to create a yellow zone in which advertisement data generated on the floor when getting off the public transportation means to inform drivers of nearby vehicles that the user will get off on the public transportation means in advance, so that the user can get off safely. Another purpose is to provide a system for providing a smart advertisement service and a method for executing the system that enables it to exert the effect of doing so.

In addition, the present invention is a smart advertisement service that eliminates indiscriminate advertisements by forming a public advertisement zone in a commercial area where companies are concentrated to display advertisement data of neighboring companies mainly operating at the current time, and provides beneficial advertisements for each time period to users. Another object is to provide a provision system and a method of executing the same.

In addition, another object of the present invention is to provide a system for providing a smart advertisement service and a method for executing the same, which enables a user to view more detailed information of a company when searching for a company through an application after viewing advertisement data.

The problem to be solved by the present invention is not limited to the above-described problems, and other technical problems that are not mentioned will be clearly understood by those of ordinary skill in the technical field to which the present invention belongs from the following description.

A smart advertisement service providing system for achieving this purpose includes: a communication unit provided to connect a communication channel for transmitting and receiving information with an advertisement service providing mediation server; A GPS receiver provided to determine a current location and a current time; And an advertisement providing device configured to include an advertisement image processing unit provided to output an advertisement image in the form of an image signal.

To achieve this purpose, the smart advertisement service provision system stores advertisement provision patterns and sales data for each advertisement company into big data, and provides advertisements based on the advertisement provision patterns and sales data for each advertisement company converted into the big data when an advertisement provision request is requested. An advertisement service providing mediation server that extracts and provides advertisement data of an advertisement company corresponding to the location of the device and the current time; An advertisement providing device for providing advertisement data of an advertisement company received from the advertisement service providing mediation server; And a user terminal that accesses the advertisement service providing mediation server through an application to receive and display information on the advertisement company that provided the advertisement data.

A method of executing a smart advertisement service for achieving this purpose includes: receiving, by an advertisement service providing mediation server, an advertisement data transmission request signal from an advertisement providing device; The advertisement service providing mediation server extracting advertisement data of an advertisement company corresponding to the location and current time of the advertisement providing device based on the advertisement providing pattern and sales data for each advertising company converted into big data, and providing the advertisement data to the advertisement providing device. ; Receiving, by the advertisement providing device, advertisement data of an advertisement company from the advertisement service providing mediation server and providing the advertisement data; And receiving and displaying information on the advertisement company that provided the advertisement data by accessing the advertisement service providing mediation server through an application by a user terminal.

According to the present invention as described above, by providing advertisement data of neighboring companies based on the location and time when passengers get off through the advertisement providing device installed in public transportation, users can get off public transportation and advertisement of neighboring companies. The advantage is that you can get information by watching data.

In addition, according to the present invention, by providing advertisement data of neighboring companies at the same time as the user gets off the public transportation means, neighboring companies do not have to pay a large amount to use various types of general advertisements such as flyers and banners, thereby reducing advertising costs. There is an advantage of saving and using effective advertising services.

In addition, according to the present invention, advertisement data generated on the floor when getting off the public transportation means to create a yellow zone that informs the driver of the nearby vehicle that the user will get off on the public transportation means, so that the user can get off safely. The advantage is that it can exert a guiding effect.

In addition, according to the present invention, there is an advantage in that it is possible to eliminate indiscriminate advertisements and provide beneficial advertisements for each time period to users by forming a public advertisement zone in a commercial area where companies are concentrated to display advertisement data of neighboring companies that are mainly operating at the current time. .

In addition, according to the present invention, if a user searches for a company through an application after viewing advertisement data, there is an advantage in that more detailed company information can be checked.

1 is a network configuration diagram illustrating a system for providing a smart advertisement service according to an embodiment of the present invention.

2 is a detailed block diagram illustrating a system for providing a smart advertisement service according to an embodiment of the present invention.

3 and 4 are flowcharts illustrating a process of executing a smart advertisement service through a system for providing a smart advertisement service according to an embodiment of the present invention.

5 is an exemplary diagram for explaining an execution process of FIG. 3.

6 is a flowchart illustrating a process of executing a smart advertisement service through a system for providing a smart advertisement service according to another embodiment of the present invention.

7 and 8 are exemplary diagrams for explaining an execution process of FIG. 6.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. However, some configurations irrelevant to the gist of the invention will be omitted or compressed, but the omitted configuration is not necessarily a configuration that is not necessary in the present invention, and will be combined and used by a person having ordinary knowledge in the technical field to which the present invention belongs. I can.

In addition, each component, server, and system to be described below does not necessarily have to consist of an independent component or server that performs each function, and is implemented as a set of one or more programs, one or more servers, or one or more systems, or partially It is clear that it may be shared.

Among the terms used in this specification, "light transmitting device" is a device that projects advertisement data as light and provides it, and may be implemented in a configuration including a beam project, a logo light (or logo project), an LED, an LCD, and the like.

In addition, among the terms used in this specification, "advertising service provision brokerage server" is an advertisement service operation server that converts advertisement images for each advertisement company into a database and stores them in its own database, and provides at least one of these advertisement images when requested or required. It can be implemented with the above computer server.

1 is a network configuration diagram illustrating a system for providing a smart advertisement service according to an embodiment of the present invention. Referring to FIG. 1, the smart advertisement service providing system includes an advertisement providing device 100, an advertisement service providing mediation server 200, a user terminal 300, and an advertisement company terminal 400.

The advertisement providing device 100 is a device that provides advertisement data of an advertisement company mapped with a disembarkation location and a current time. The advertisement data may be implemented as image data, image data, text data, and the like, and may include discount information, coupon information, and the like. Depending on the embodiment in which the advertisement providing device 100 is implemented, advertisement data may be directly provided or the advertisement data may be projected onto an area separated by a specific distance with light.

In an embodiment of the present invention, when the advertisement providing apparatus 100 is implemented as a beam projector or a logo light (or logo projector), the advertisement data may be projected as light onto an area separated by a specific distance. The advertisement providing apparatus 100 may be formed in a public transportation means, a public advertisement zone in a commercial district, or the like.

First, when the advertisement providing apparatus 100 is formed in a public transportation means, a process of providing advertisement data will be described. When the advertisement providing device 100 is located inside the public transportation means, the disembarkation position of the advertisement providing apparatus 100 is changed according to the movement of the public transportation means. The advertisement providing device 100 is present on the floor of the place where the user disembarks or the inside of the public transportation means, and the advertisement data of the advertisement company corresponding to the location and the current time when the user gets off the public transportation means, and is coated with a specific film. Advertising data can be provided by projecting light onto the window.

In one embodiment of the present invention, the advertisement providing device 100 is formed on one side of the door of the public transportation means, so that when the door is opened when the user gets off, the advertisement data can be projected as light on the floor of the place where the user gets off. have. For example, when the public transportation means is a taxi, the advertisement providing device 100 is formed on the passenger seat door or the right rear seat door of the taxi, and when the user gets off the taxi, when the passenger seat door or the right rear seat door is opened outward, the user Advertisement data can be projected as light on the floor at the drop-off place.

In an embodiment of the present invention, when the advertisement providing device 100 is formed on one side of the door of the public transportation means, when the user terminal 300 communicates with the advertisement providing apparatus 100 while the public transportation means is moving, the advertisement The providing device 100 may receive customized advertisement data based on big data and real-time movement information from the advertisement service providing mediation server 200 and provide it to the user terminal 300. In this case, the advertisement providing device 100 provides the advertisement provision history (eg, advertisement provision time) that provided the advertisement data to the user terminal 300 to the advertisement service provision brokerage server 200, and the user views the advertisement. It is also possible to get discounts on public transportation fees for the time.

In another embodiment of the present invention, when the public transportation means is a bus, the advertisement providing device 100 is formed on the exit door of the bus, and when the exit door is turned off when the user gets off, the advertisement data is displayed on the floor where the user exits. Can be projected with light. In this way, when the advertisement providing device 100 is formed in a public transportation means, advertisement data is projected on the floor when the user gets off the public transportation means, so that other vehicles running around the public transportation means (for example, a motorcycle, a truck , Passenger cars, etc.) to the driver in advance that the user will get off in public transportation. In other words, advertisement data projected on the floor when a user gets off in public transportation serves to create a yellow zone, thereby guiding the user to safely get on and off in public transportation.

In an embodiment of the present invention, the advertisement providing apparatus 100 is formed on one side of an inner window of a public transportation means and projects advertisement data of an advertisement company corresponding to the disembarkation location and the current time on the window as light to display the advertisement data. Can provide. At this time, since the inner window is coated with a specific film, the advertisement providing device 100 projects the advertisement data as light onto the window, so that it will be visible to users outside public transportation or drivers driving other vehicles following public transportation. I can.

For example, when the public transportation means is a taxi, the advertisement providing device 100 is formed on the rear window of the taxi and projects advertisement data of an advertisement company corresponding to the getting off location and the current time on the rear window with light to display the advertisement data. Can provide. In this case, since the inner window is coated with a specific film, the advertisement providing apparatus 100 may project advertisement data onto the window as light, so that it can be seen by a driver driving another vehicle following a taxi.

In another embodiment of the present invention, when the means of transportation is a bus, the advertisement providing device 100 is formed on the window of the bus, and the advertisement data of the advertisement company corresponding to the disembarkation location and the current time is projected onto the rear window as light to advertise. Data can be provided. At this time, since the inner window is coated with a specific film, the advertisement providing device 100 projects advertisement data onto the window as light, so that it can be seen by pedestrians on the sidewalk around the public transportation means.

Next, when the advertisement providing device 100 is formed in a public advertisement zone in a commercial area where businesses are concentrated, a process of providing advertisement data will be described. The advertisement providing device 100 may receive advertisement data of an advertisement company corresponding to the alighting location and the current time from the advertisement service providing mediation server 200 and project it with light on the floor or ceiling of a public advertisement zone in the commercial district and provide it. have.

In this way, the advertisement providing device 100 provides advertisement data of an advertisement company that has registered a specific time as the advertisement data display time in a public advertisement zone in a commercial district, thereby eliminating indiscriminate advertisements and providing beneficial advertisements for each time period to the user. There is this. When the above advertisement providing device 100 is formed in a public advertisement zone in a commercial district, the disembarkation location of the advertisement providing device 100 does not change, but an event by an advertisement company stored in the advertisement service providing mediation server 200 Can be registered.

Therefore, the advertisement providing device 100 receives the event from the advertisement service providing mediation server 200 when the event corresponding to the current time is registered by the advertisement company and projects it as light on the floor or ceiling of the public advertisement zone in the commercial district. Can be provided. For example, in the case of karaoke A, if one room is empty at the current time and the advertisement data is changed to discount the room value by 50%, the advertisement providing device 100 receives the karaoke A from the advertisement service providing mediation server 200. The advertisement data of the advertisement can be provided by projecting it onto the floor or ceiling of the advertisement zone.

In addition, when a plurality of advertisement providing apparatuses 100 are used, different advertisement data are simultaneously provided. That is, when a plurality of advertisement providing apparatuses 100 are used, advertisement data of different advertisement companies registered with the current time as the advertisement data display time or different advertisement data of one advertisement company may be simultaneously provided. For example, when three advertisement providing apparatuses 100 are used, each of the advertisement providing apparatuses 100 includes advertisement data of advertisement company A, advertisement data of advertisement company B, and advertisement company, which registered the current time as advertisement data display time. It is possible to provide advertisement data of C at the same time. For another example, when three advertisement providing apparatuses 100 are used, each of the advertisement providing apparatuses 100 includes advertisement data a, advertisement data b, and advertisement data c of advertisement company A registered with the current time as advertisement data display time. Can be provided at the same time.

In another embodiment of the present invention, when the advertisement providing apparatus 100 is implemented as a display apparatus, advertisement data may be projected. The advertisement providing apparatus 100 may be used as a posting type in a public advertisement zone.

In this case, when the advertisement providing device 100 is implemented as a plurality of display devices, different advertisement data are provided at the same time. That is, when a plurality of advertisement providing apparatuses 100 are used, advertisement data of different advertisement companies registered with the current time as the advertisement data display time or different advertisement data of one advertisement company may be simultaneously provided. For example, when three advertisement providing apparatuses 100 are used, each of the advertisement providing apparatuses 100 includes advertisement data of advertisement company A, advertisement data of advertisement company B, and advertisement company, which registered the current time as advertisement data display time. It is possible to provide advertisement data of C at the same time.

For another example, when three advertisement providing apparatuses 100 are used, each of the advertisement providing apparatuses 100 includes advertisement data a, advertisement data b, and advertisement data c of advertisement company A registered with the current time as advertisement data display time. Can be provided at the same time. In this way, when there are a plurality of advertisement companies corresponding to the location and the current time received from the advertisement service providing mediation server 200, the advertisement providing device 100 may sequentially provide advertisement data of the advertisement companies based on a specific criterion. .

In an embodiment of the present invention, the advertisement providing device 100 may sequentially provide advertisement data of an advertisement company according to a distance between the location of the advertisement providing device 100 and the location of the advertisement company. That is, the advertisement providing device 100 first provides advertisement data of an advertisement company located at the nearest location, and then provides advertisement data of an advertisement company located at a distance later.

In another embodiment of the present invention, the advertisement providing apparatus 100 may provide advertisement data of an advertisement company in the order received from the advertisement service providing mediation server 200. To this end, the advertisement providing apparatus 100 may store advertisement data of an advertisement company in a queue whenever advertisement data of an advertisement company is received from the advertisement service providing mediation server 200 and then sequentially extract and provide the advertisement data from the queue.

The advertisement service providing mediation server 200 is a server that provides advertisement information for each advertisement company received from the advertisement company terminal 400 to the advertisement providing apparatus 100. To this end, the advertisement service providing mediation server 200 converts and stores advertisement provision patterns and sales data for each advertisement company into big data. At this time, the advertisement provision pattern for each advertisement company means the location and time of the advertisement data being provided, and by storing the sales data according to the advertisement provision pattern into big data, Advertising data of an advertising company having high sales data according to location and time may be extracted and provided.

To this end, when the advertisement service providing mediation server 200 receives the location of the advertisement company, the advertisement data display time, and the advertisement data from the advertisement company terminal 400, the advertisement data and advertisement data display time for each location of the advertisement company are stored. . Thereafter, when the advertisement service providing mediation server 200 receives an advertisement data transmission request signal from an advertisement company according to a location and a current time from the advertisement providing device 100, the advertisement service providing mediation server 200 may extract and provide specific advertisement data.

In an embodiment of the present invention, the advertisement service providing mediation server 200 includes advertisement data and advertisement of an advertisement company corresponding to the location received from the advertisement providing device 100 during the advertisement data and advertisement data display time of the advertisement company. The data display time is provided to the advertisement providing device 100. In another embodiment of the present invention, the advertisement service providing mediation server 200 stores advertisement data of an advertisement company corresponding to the location of the advertisement providing device and the current time based on the advertisement providing pattern and sales data for each advertisement company converted to the big data. It can be extracted and provided.

In the above embodiment, when the advertisement providing device 100 is located inside the public transportation, the advertisement service providing mediation server 200 When the advertisement data transmission request signal is received, the advertisement data of the advertisement company corresponding to the location of the advertisement providing device and the current time is extracted based on the advertisement providing pattern and sales data for each advertisement company converted into big data, and the advertisement data is sent to the advertisement providing device 100. to provide. The reason for this is that when the advertisement providing apparatus 100 is located inside the public transportation means, the disembarkation position of the advertisement providing apparatus 100 is changed according to the movement of the public transportation means.

In another embodiment of the present invention, the advertisement service providing mediation server 200 provides the advertisement data and advertisement data display time to the advertisement providing apparatus 100 whenever the advertisement data and the advertisement data display time are changed by the advertisement company. The reason for this is that the advertisement providing apparatus 100 does not change the disembarkation location of the advertisement providing apparatus 100 existing in a commercial area where companies are concentrated, but receives and provides advertisement data and advertisement data display time of the advertisement company.

Accordingly, since the advertisement data and the advertisement data display time may be changed by the advertisement company, the advertisement data and the advertisement data display time are provided to the advertisement providing device 100 whenever the advertisement data and the advertisement data display time are changed by the advertisement company. In addition, the advertisement service providing mediation server 200 collects data including the location, time, and number of times the advertisement data is displayed in the advertisement providing device 100 and stores the data in the advertisement exposure database. Receives each sales information and stores it in the advertisement company sales database Thereafter, the advertisement service providing mediation server 200 may provide a service capable of comparing advertisement pattern history and sales to the advertisement company terminal 400 using the advertisement exposure database and the advertisement company sales database.

The advertisement company terminal 400 is a terminal owned by a company that provides advertisement information to the advertisement service providing mediation server 200 to display advertisement information through the advertisement providing device 100. The advertisement company terminal 400 may be implemented as a smartphone, a tablet PC, a computer server, a dedicated terminal, or the like.

The advertisement company terminal 400 may have an application for registering advertisement information by accessing the advertisement service providing mediation server 200 in advance, or an application may be downloaded and installed according to an operation of a user of the advertisement company. The above application provides a function of uploading advertisement information (ie, the location of an advertisement company, advertisement data, advertisement data display time, etc.) to the advertisement service providing mediation server 200.

Accordingly, after receiving the advertisement information registration procedure through the application, the advertisement company terminal 400 may register advertisement information through the advertisement information registration procedure and upload the advertisement information to the advertisement service providing mediation server 200. After checking the image data provided through the advertisement providing device 100, the user terminal 300 searches for an advertising company that provided the image data through a location-based service, and checks the general information and discount information of the advertising company. It is the terminal you have. The user terminal 300 may be implemented as a smartphone, a tablet PC, or a dedicated terminal.

The user terminal 400 may access the advertisement service providing mediation server 200 and have an application installed in advance to check information of an advertisement company, or an application may be downloaded and installed according to an operation of a user of the advertisement company. Accordingly, the user terminal 400 may access the advertisement service providing mediation server 200 through the application, search for an advertisement company, and then check general information and discount information of the advertisement company.

2 is a detailed block diagram illustrating a system for providing a smart advertisement service according to an embodiment of the present invention. As shown in Figure 2, the smart advertisement service providing system according to an embodiment of the present invention includes an advertisement providing device 100, an advertisement service providing mediation server 200, a user terminal 300, and an advertisement company terminal 400. Includes.

The advertisement service providing mediation server 200 includes a communication processing unit 210, an advertisement image management unit 220, an app providing unit 230, and a database (not shown). The communication processing unit 210 is provided to connect the advertisement providing apparatus 100 and the user terminal 300 and the advertisement company terminal 400 and a communication channel for transmitting and receiving information. The advertisement image management unit 220 is matched with location information and current time information of the passenger seat door of the taxi, the right rear seat door, or the disembarkation door of the bus received from the GPS receiver 120 of the advertisement providing apparatus 100 to be described later. It is provided to search for an advertisement image and provide the searched advertisement image to the advertisement providing apparatus 100.

The app providing unit 230 is provided to provide a dedicated application to the user terminal 300 side. The dedicated application provided to the user terminal 300 provides the location information and advertisement image of the company to the user through a location-based service. The database is provided to match and store the advertisement image of the company with the time and location information of the company at which the advertisement is desired to be displayed. In this case, the advertisement image stored in the database may include a short image provided through the advertisement providing device 100 installed in a taxi or a bus and a relatively long image provided through a dedicated application of the user terminal 300.

The advertisement providing device 100 is installed at one side of the passenger seat and the right rear seat door of the taxi and the exit door of the bus, and plays a role of projecting the advertisement video received from the advertisement service providing brokerage server 200 onto the floor of the place where passengers get off. , A communication unit 110, a GPS receiver 120, and an advertisement image processing unit 130. The communication unit 110 is provided to connect the advertisement service providing mediation server 200 and a communication channel for transmitting and receiving information. The GPS receiver 120 is provided to determine the current location and the current time of the advertisement providing device 100, and when the passenger door of the taxi, the right rear door, or the getting off door of the bus is opened for the disembarkation of passengers, the advertisement providing device ( 100) and transmits the identified information to the advertisement image management unit 220 of the advertisement service providing mediation server 200 by identifying the current location and the current time. The advertisement image processing unit 130 is provided to output the advertisement image received from the advertisement image management unit 220 of the advertisement service providing mediation server 200 in the form of an image signal and project it on the floor of a passenger disembarkation area.

On the other hand, although not shown in the drawing, the advertisement providing device 100 is connected to the vehicle operation system of the taxi and/or bus through a wire and receives information on the state of the door of the taxi and/or bus to determine whether the door is open. I can. In addition, the advertisement providing apparatus 100 may receive power for driving from the battery of the vehicle, and when the door of the vehicle is closed, the power may be controlled to be cut off to reduce power consumption.

Meanwhile, the user terminal 300 connected to the advertisement service providing mediation server 200 is preferably a conventional smartphone or tablet PC, but may be a desktop computer, a notebook computer, or a dedicated terminal according to implementation. The user terminal 300 includes a communication unit 310, a display 320, a key input unit 330, an app operation unit 340, an information providing unit 350, and an information receiving unit 360. Each of the components may be implemented in hardware such as a smartphone or the like, or may be implemented in software according to the installation of a dedicated application.

The communication unit 310 is provided to connect a communication channel for transmitting and receiving information with an advertisement service providing mediation server 200 running an app, another user terminal 300, or an advertisement company terminal 400. The display 320 is provided to output various user interfaces provided by dedicated applications and advertisement images of companies. The key input unit 330 is provided to receive a user command. In actual implementation, the key input unit 330 may be manufactured as a touch screen integrated with the display 320.

The app operation unit 340 is provided to control the entire function of the advertisement system by operating a dedicated application received from the app providing unit 230 of the advertisement service providing mediation server 200 and installed. The information providing unit 350 is provided to provide the information input to the user terminal 300 to the advertisement service providing mediation server 200 or another user terminal 300. The information receiving unit 360 is provided to receive information transmitted from the advertisement service providing mediation server 200 or another user terminal 300.

3 and 4 are flowcharts illustrating a process of executing a smart advertisement service through a system for providing a smart advertisement service according to an embodiment of the present invention. As shown in FIG. 3, the advertisement providing apparatus 100 checks whether an alighting event has occurred (S310). The disembarkation event includes a situation in which a door of a public transport means such as a taxi and/or a bus is opened, that is, a situation in which the disembarkation bell is pressed. The advertisement providing device 100 checks whether the getting off event has occurred (S320). Thereafter, the advertisement providing device 100 checks the disembarkation location and the current time based on the GPS receiver 120 (S330).

The advertisement providing device 100 transmits the information corresponding to the getting off location and the current time to the advertisement service providing mediation server 200 through the communication unit 110 (S340). The advertisement service providing mediation server 200 is based on the location and time information received from the GPS receiver 120 of the advertisement providing device 100 in the advertisement image management unit 220, and the time when the door of the public transportation means is opened and the advertisement is provided by the company. An advertisement image that overlaps a desired time zone to be displayed is searched (S350). Thereafter, among the searched advertisement images, the advertisement image of the company closest to the location where the door of the public transportation means is opened is finally selected and transmitted to the advertisement image processing unit 130 of the advertisement providing apparatus 100 (S360).

At this time, since the time until the door of the public transportation means is opened and then closed again when the passenger is getting off, the advertisement image management unit 220 of the advertisement service providing mediation server 200 A short image to be provided through the advertisement providing apparatus 100 installed in the door is searched and transmitted to the advertisement image processing unit 130 of the advertisement providing apparatus 100. Thereafter, the advertisement image processing unit 130 of the advertisement providing device 100 outputs the received advertisement image in the form of an image signal and projects it on the floor of the place where the passenger gets off (S370). By watching the video, the company can obtain general information and discount information, and the company can maximize the number of visitors by providing effective advertising services.

At this time, the advertisement video generated when getting off the public transportation means creates a yellow zone that informs the surrounding motorcycles, vehicles, etc. that passengers will get off in advance, thereby providing an effect of guiding the passengers to get off safely.

On the other hand, when a passenger who has viewed an advertisement video of a nearby company when getting off the public transportation means wants to obtain more detailed company information, as shown in FIG. 4, the advertisement service providing mediation server 100 through the user terminal 300 ) To download a dedicated application, install it on the user terminal 300, and then drive it (S410). Thereafter, the user can basically receive the location information and advertisement image of the company through the location-based service according to the operation of the dedicated application.

Accordingly, a dedicated application of the user terminal 300 is executed to search for a company (shop, store, etc.) to obtain information through a location-based service, and then selects and inputs it through a screen (touch screen panel, etc.) (S420). . Next, the inputted company information is transmitted to the advertisement image management unit 220 of the advertisement service providing mediation server 200 (S430).

Thereafter, the advertisement image management unit 220 of the advertisement service providing mediation server 200 searches for an advertisement image of a corresponding company based on the received company information (S440). Next, the searched advertisement image is transmitted to the user terminal 300 (S450). The user terminal 300 outputs an advertisement image through the display 320 (S460). Accordingly, the user can view the advertisement video of the corresponding company and receive detailed general information and discount information of the company.

At this time, since the user can watch the advertisement image for a sufficient time unlike when getting off the public transportation means, the advertisement image management unit 220 of the advertisement service providing mediation server 200 includes the user terminal ( A relatively long image to be provided through the dedicated application (300) is searched and transmitted to the user terminal 300. In the above, it has been described that passengers use a dedicated application through the user terminal 300 when they want to obtain more detailed information after watching a short advertisement video while getting off the public transport. You can also freely watch the advertisement video by running a dedicated application and searching for a company.

On the other hand, in the present invention, in addition to providing advertisement images for passengers of public transportation, the advertisement video management unit of the advertisement service providing mediation server 200 by forming a public advertisement zone by installing the advertisement providing device 100 in a commercial area where companies are concentrated. The advertisement providing apparatus 100 by searching for advertisement images in which the current time and the time zone where the advertisement is desired to be displayed among advertisement images of companies near the location where the advertisement providing device 100 is installed among advertisement images stored in the database at 220. And the advertisement image processing unit 130 of the advertisement providing apparatus 100 outputs the received advertisement images in the form of an image signal and projects them on the floor of the public advertisement zone to eliminate indiscriminate advertisements and Providing beneficial advertisements to consumers.

In addition, in the present invention, the advertisement image management unit 220 of the advertisement service providing intermediary server 200 continuously collects data such as the location, time, and number of times that the advertisement image is displayed and stores it separately in the database, and is used together with it. By obtaining the consent of users through the application, data such as age and gender of users who use the dedicated application are collected and stored separately in the database to form big data, store it, and provide it to the company to display the location, time, and time of the advertisement video. It is possible to create an optimal advertisement form by analyzing big data including number of times, user's age, gender, etc. and sales of companies.

5 is an exemplary diagram for explaining an execution process of FIG. 3. For example, when the door of a taxi is opened as shown in FIG. 3, the advertisement providing device 100 projects the advertisement data of the advertisement company corresponding to the taxi drop off location and the current time as light on the floor at the place where the user gets off, The advertisement data is provided to the alighting user. In this way, the advertisement data generated on the floor when getting off the taxi serves to create a yellow zone that informs drivers of nearby vehicles that the user will get off in public transportation, thereby leading the user to get off safely. It has the advantage of being able to.

6 is a flowchart illustrating a process of executing a smart advertisement service through a system for providing a smart advertisement service according to another embodiment of the present invention. 7 and 8 are exemplary diagrams for explaining an execution process of FIG. 6.

Referring to FIG. 6, the advertisement providing apparatus 100 requests the advertisement service providing mediation server 200 to transmit advertisement data of an advertisement company (S610). Thereafter, the advertisement service providing mediation server 200 searches for advertisement data of an advertisement company according to a location and a current time (S620). The advertisement image processing unit 130 of the advertisement providing apparatus 100 receives the advertisement image searched for and selected from the advertisement service providing mediation server 200 (S630). Thereafter, the advertisement providing device 100 displays advertisement data of an advertisement company received from the advertisement service providing mediation server 200 (S640).

In an embodiment of the present invention, when a plurality of advertisement providing apparatuses 100-1, 100-2, and 100-3 are used as shown in FIGS. 7 and 8, different advertisement data are simultaneously provided. That is, when a plurality of advertisement providing apparatuses 100 are used, advertisement data of different advertisement companies registered with the current time as the advertisement data display time or different advertisement data of one advertisement company may be simultaneously provided.

For example, when three advertisement providing devices 100-1, 100-2, and 100-3 are used as shown in FIGS. 7 and 8, each of the advertisement providing devices 100 uses the current time as the advertisement data display time. The advertisement data of the registered advertisement company A, the advertisement data of the advertisement company B, and the advertisement data of the advertisement company C can be provided at the same time. For another example, when three advertisement providing devices 100-1, 100-2, and 100-3 are used as shown in FIGS. 7 and 8, each of the advertisement providing devices 100 indicates the current time as the advertisement data display time. The advertisement data a, the advertisement data b, and the advertisement data c of the advertisement company A registered as may be provided at the same time.

As shown in FIG. 7, when the advertisement providing devices 100-1, 100-2, and 100-3 are located in a streetlight-type public advertisement zone, they are viewed at an angle of 45°, so that the movement of people is crowded and it is easy to install on a narrow street. As shown in FIG. 5, when the advertisement providing devices 100-1, 100-2, and 100-3 are projected with light on the floor or ceiling of a public advertisement zone in a commercial district, the disembarkation position of the advertisement providing device 100 Is not changed, but advertisement data of an advertisement company stored in the advertisement service providing mediation server 200 may be changed.

Accordingly, when the advertisement data and advertisement data display time are changed by the advertisement company, and the current time corresponds to the advertisement data display time, the advertisement providing device 100 transmits the advertisement data from the advertisement service providing mediation server 200 to the commercial district. It can be provided by projecting light onto the floor or ceiling of a public advertisement zone. For example, in the case of karaoke A, if one room is empty at the current time and the advertisement data is changed to discount the room value by 50%, the advertisement providing device 100 receives the karaoke A from the advertisement service providing mediation server 200. The advertisement data of the advertisement can be provided by projecting it with light on the floor or ceiling of the advertisement zone.

Meanwhile, when the advertisement providing devices 100-1, 100-2, and 100-3 are implemented in a bulletin board type as shown in FIG. 7, advertisement data of different advertisement companies registered with the current time as the advertisement data display time or one It is possible to provide different advertising data of different advertising companies at the same time.

As described above, although the present invention has been described by the limited embodiments and drawings, the present invention is not limited to the above embodiments, which is, if one of ordinary skill in the field to which the present invention belongs, various modifications and Transformation is possible. Therefore, the idea of the present invention should be grasped only by the claims set forth below, and all equivalent or equivalent modifications thereof will be said to belong to the scope of the idea of the present invention.

The present invention relates to a system for providing a smart advertisement service and an execution method thereof, and the possibility of marketing or sales of the present invention is sufficient in that the advertisement data of a neighboring company is viewed and company information is obtained at the same time as the getting off of public transportation means. It is an invention that has industrial applicability because it can be implemented clearly in reality.

In addition, the present invention can be used in the industry in that it provides effective advertising services while reducing advertising costs because it is not necessary for companies to pay a large amount for conventional advertising such as flyers and banners for unspecified numbers of targets. This is an invention.

In addition, the present invention plays a role of creating a yellow zone in which advertisement data generated on the floor when getting off the public transportation means to inform the driver of the surrounding vehicle in advance that the user will get off the public transportation means to guide the user to get off safely. It is an invention that has industrial applicability in that regard.

Finally, the present invention forms a public advertisement zone in a commercial area where companies are concentrated to display advertisement data of neighboring companies mainly operating at the current time, thereby eliminating indiscriminate advertisements and providing beneficial advertisements for each time period to users. It is an invention that can be used in the future.

Claims

A communication unit provided to connect a communication channel for transmitting and receiving information with an advertisement service providing mediation server;

A GPS receiver provided to determine a current location and a current time; And

An advertisement image processing unit provided to output an advertisement image in the form of an image signal; and a smart advertisement service providing system including an advertisement providing device.
The method of claim 1,

The smart advertisement service providing system,

A communication processing unit provided to connect a communication channel for transmitting and receiving information between the advertisement providing device and a user terminal;

An advertisement image management unit provided to search for an advertisement image matching the current location and current time information received from the GPS receiver of the advertisement providing device and to provide the searched advertisement image to the advertisement image processing unit of the advertisement providing device;

An app providing unit provided to provide a dedicated application to the user terminal; And

A system for providing a smart advertisement service, further comprising an advertisement service providing mediation server configured to include; a database provided to match and store the advertisement image of the company with the time and location information of the company desired to display the advertisement.
The method of claim 2,

The smart advertisement service providing system,

A communication unit connecting the advertisement service providing mediation server and a communication channel for transmitting and receiving information;

An app operation unit for operating a dedicated application received and installed from the app providing unit of the advertisement service providing mediation server; And

A system for providing a smart advertisement service, further comprising a user terminal configured to include a display for outputting various user interfaces provided by the dedicated application and advertisement images of companies.
The advertisement provision pattern and sales data for each advertisement company are converted into big data and stored, and based on the advertisement provision pattern and sales data for each advertisement company converted to the big data when an advertisement is requested, the location of the advertisement providing device and the advertisement company corresponding to the current time An advertisement service providing mediation server that extracts and provides advertisement data;

An advertisement providing device for providing advertisement data of an advertisement company received from the advertisement service providing mediation server; And

Containing, a smart advertisement service providing system that accesses the advertisement service providing mediation server through an application to receive and display information on the advertisement company that provided the advertisement data.
The method of claim 4,

The advertisement service providing mediation server,

The sales data according to the location and time where the advertisement data is provided for each advertisement company are converted into big data and stored, and the advertisement data of the advertisement company with high sales data according to the location and time of the advertisement providing device is extracted and provided at the time of the advertisement provision request. Smart advertisement service providing system, characterized in that.
The method of claim 4,

The advertisement providing device,

When implemented as an optical transmission device and formed in a public transportation means and the location is changed according to the movement of the public transportation means, the public transportation means based on the advertisement provision pattern and sales data for each advertisement company converted to the big data when an alighting event occurs. Smart advertisement service providing system, characterized in that receiving the advertisement data of the advertisement company corresponding to the disembarkation location and the current time from the advertisement service providing intermediary server.
The method of claim 6,

The advertisement providing device,

When the door is formed on the door of the public transportation means, when the door is opened when getting off the public transportation means, the advertisement of the advertisement company corresponding to the getting off location and the current time based on the advertisement provision pattern and sales data for each advertisement company converted to the big data A smart advertisement service providing system, characterized in that, receiving data from the advertisement service providing intermediary server and projecting it with light on the floor of the place where the user gets off, to provide the advertisement data to a user getting off the public transportation means.
The method of claim 6,

The advertisement providing device,

When formed on one side of the inner window of the public transportation means, the advertisement data of the advertisement company corresponding to the location and the current time is transmitted from the advertisement service providing brokerage server based on the advertisement provision pattern and sales data for each advertisement company converted to the big data. A system for providing a smart advertisement service, comprising receiving and projecting light onto an inner window coated with a specific film to provide advertisement data to a user outside the public transportation means.
The method of claim 4,

The advertisement providing device,

If the location is not changed because it is implemented as a plurality of optical transmission devices and is formed in a commercial area where companies are concentrated, or is provided in a public advertisement zone, A system for providing a smart advertisement service, characterized in that receiving and providing an event.
Receiving an advertisement data transmission request signal from an advertisement providing device, by the advertisement service providing mediation server;

The advertisement service providing mediation server extracting advertisement data of an advertisement company corresponding to the location and current time of the advertisement providing device based on the advertisement providing pattern and sales data for each advertising company converted into big data, and providing the advertisement data to the advertisement providing device. ;

Receiving, by the advertisement providing device, advertisement data of an advertisement company from the advertisement service providing mediation server and providing the advertisement data; And

Including, the step of accessing the advertisement service providing mediation server through an application by a user terminal to receive and display information on the advertisement company that provided the advertisement data.
The method of claim 10,

The advertisement service providing mediation server extracting advertisement data of an advertisement company corresponding to the location and current time of the advertisement providing device based on the advertisement providing pattern and sales data for each advertising company converted into big data, and providing the advertisement data to the advertisement providing device. Is,

Converting and storing sales data according to a location and time at which advertisement data is provided for each advertisement company into big data; And

And extracting and providing advertisement data of an advertisement company having high sales data according to the location and time of the advertisement providing device at the time of requesting the advertisement provision.
The method of claim 10,

The step of the advertisement providing device receiving and providing advertisement data of an advertisement company from the advertisement service providing mediation server,

When implemented as an optical transmission device and formed in a public transportation means and the location is changed according to the movement of the public transportation, the advertisement extracted based on the advertisement provision pattern and sales data for each advertisement company converted to the big data when the getting off event occurs And receiving advertisement data of an advertisement company corresponding to a location of a providing device and a current time from the advertisement service providing intermediary server.
The method of claim 12,

The step of the advertisement providing device receiving and providing advertisement data of an advertisement company from the advertisement service providing mediation server,

When formed on the door of the public transportation means, when the door is opened when getting off the public transportation means, the location and current time of the advertisement providing device extracted based on the advertisement provision pattern and sales data for each advertising company converted to the big data Receiving advertisement data of a corresponding advertisement company from the advertisement service providing intermediary server and projecting the advertisement data onto a floor of a place where the user disembarks, and providing the advertisement data to a user getting off the public transportation means. How to run smart ads service.
The method of claim 12,

The step of the advertisement providing device receiving and providing advertisement data of an advertisement company from the advertisement service providing mediation server,

When formed on one side of the inner window of the public transportation means, the advertisement data of the advertisement company corresponding to the location and the current time of the advertisement providing device extracted based on the advertisement providing pattern and sales data for each advertisement company converted to the big data Executing a SMS advertisement service comprising the step of providing advertisement data to a user outside the public transportation means by receiving from the advertisement service providing intermediary server and projecting light onto an inner window coated with a specific film. Way.
The method of claim 10,

The step of the advertisement providing device receiving and providing advertisement data of an advertisement company from the advertisement service providing mediation server,

When the location is not changed because it is implemented as a plurality of optical transmission devices and is formed in a commercial area where companies are concentrated, or because it is implemented as a display device and used as a display type in a public advertisement zone, the event corresponding to the current time is registered by the advertising company. And receiving and providing the event of the advertisement company.