JP2002328638A - Advertisement information providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system which is equipped with a database wherein advertisement information and subway guide information are registered and distributes the advertisement information to a projection device installed in subway station and also enables subway uses to retrieve the subway guide information in subway station. SOLUTION: This system has the database for advertisement information and schedule information on the distribution of the advertisement information and is equipped with a distributing means which distributes the advertisement information to the projection device installed in the subway station through a communication network according to the schedule information. A display panel displays a panel number unique to the display panel and is equipped with a retrieving means for retrieving the subway guide information based upon the installation place of the display panel registered in the database in response to the input of the panel number from a user terminal device that the subway user has.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for providing advertisement information to subway users mainly in subway stations.

[0002]

2. Description of the Related Art Conventionally, advertisements in subway yards, particularly in subway stations with a large number of passengers, in which a plurality of routes are concentrated, are expected to have a sufficient publication effect. Sponsors who want to publish advertisements are concentrated at each advertisement posting location. However, as advertisement media, bulletin boards on which posters are pasted or backlit panel display boards are mainly used, and a method of continuously displaying one advertisement in one posting place for a certain period of time. Has been taken.

[0003] Therefore, in a place where the applicants who want to place an advertisement are concentrated, in the method of displaying the advertisement as described above, the place to display the advertisement is limited, and the request of the sponsor cannot be satisfied. In many cases, the reservation of the application has already been registered for a long period of time, so that there is a problem that an advertisement at a required place in a desired subway station premises cannot be posted at a time desired by the sponsor.

[0004] Recently, a method of distributing an advertisement by installing a liquid crystal display device or a light emitting diode device in a station premises as an advertisement medium has also been performed. Since these devices can change the screen at any time, there is an advantage that advertisements of many sponsors can be posted in the same place in a time-sharing manner, but as an advertisement display device, only the initial cost at the time of introducing the equipment device is In addition, if the maintenance cost when the screen device is lost is included, the total cost is expected to be considerably high, which is difficult to realize. In particular, since the liquid crystal display device and the light emitting diode device need to be installed at a large number of locations, a greater total cost is required. Therefore, this total cost is suppressed, and
It is desired to have a device capable of displaying large-capacity information, a lightweight device, a large display surface, and a high degree of earthquake resistance.

[0005] In addition, the number of customers using the subway
Since it varies depending on the time of day, when advertising in a time-sharing manner, from the advertiser's perspective, it can be expected that posting the advertisement content at the timing that matches the target will produce a greater advertising effect, A posting method aiming at this point is desired as an alternative to the liquid crystal display device or the light emitting diode device.

[0006] Furthermore, it is not easy for a person who is unfamiliar with the subway station premises where a plurality of lines are gathered to change the line and go to a target place because he / she cannot specify the place where he / she is.

Therefore, in order to solve this problem, it is necessary to reconsider the conventional advertisement posting method and the advertisement medium in the subway station premises, and to find a guide window for those who are unfamiliar with the subway station premises. It is necessary to provide an advertising information providing system that can also be used as a guide.

[0008]

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and is provided with a database in which advertisement information and subway guidance information are registered, and which is connected to a subway via a communication network. The advertisement information is distributed to the projection device installed in the station yard, and the projection image is displayed on the display panel via the projection device, and the subway user uses the portable radio telephone or the like in the subway station premises. It is an object of the present invention to provide an advertisement information providing system capable of searching for subway guidance information based on a display panel.

[0009]

SUMMARY OF THE INVENTION In order to achieve the above object, an invention according to claim 1 is a system for providing advertising information to subway users in a subway station. A projection device and a display panel for displaying a projection image from the projection device are installed in a subway station premises, and advertisement information to be distributed based on distribution schedule information registered in a database in advance, via a communication network, The image processing apparatus further includes a distribution unit that distributes the projection image to the projection device, and displays a projection image on the display panel. This allows the advertising department at the subway station to repeatedly distribute a plurality of advertisements according to the day of the week and time zone to one advertisement posting place in a time-divided manner, and to make effective use of the limited advertisement posting places As a result, the total cost including the maintenance cost of the equipment can be suppressed, and the advertisement sponsor can expect a larger advertisement effect according to the target.

[0010] In the invention according to claim 2, the advertisement information is selected from information such as corporate advertisement information, public PR information, subway business guide information, and text information, and the distribution schedule information is configured. Then, the character information is composed of news information and weather information. Thus, the subway station premises, which is a public facility, can be provided with an information transmission function as a station that is more easily used by subway users.

According to a third aspect of the present invention, the display panel is posted on the database for each display panel.
A table of subway guidance information based on the installation location is prepared for different panel numbers. The database is searched by inputting the panel number from the user terminal device, and the required subway guidance is provided. Search means for providing information to the user terminal is provided. As a result, even in a subway station where GPS positional information cannot be obtained, it is possible to provide subway users with subway guide information based on the location of the subway users.

According to a fourth aspect of the present invention, the subway guide information is provided for providing a subway user with a route to arrive at a destination facility location in a station yard. Route transfer route information provided to guide route transfer route until arrival, exit route guide information provided to guide route to subway exit closest to destination, store and facility around station Or all or some information selected from the shop facility guidance information to be provided. As a result, it is possible to provide the subway user with route guidance information from the entrance of the subway station to the exit toward the destination after changing the line.

[0013] The invention according to claim 5 is characterized in that the company advertisement information and the shop facility guidance information include discount guidance information on merchandise and use services provided to subway users. As a result, the advertising sponsor can obtain the effect of increasing the customer attraction by the discount service.

According to a sixth aspect of the present invention, the company advertisement information is added to the facility route guidance information, the route transfer route guidance information, and the exit route guidance information, and the search means performs the search. Integrating means for accumulating search results for each of the corporate advertising information and the shop facility guidance information added to the subway guide information, and search result providing means for providing the integrated search result information to the ad sponsor It is characterized by having. As a result, the advertising department of the subway station can obtain the advertising revenue by exposing the advertisement used together with the subway guide information at the request of the subway user, in addition to the advertising revenue based on the distribution schedule.

[0015]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an embodiment of an advertisement information providing system according to the present invention will be described in detail with reference to the drawings.

FIG. 1 shows an advertisement information providing system 10 according to the present invention.
1 is a schematic diagram showing a system configuration of No. 0. FIG.

As shown in FIG. 1, the advertisement information providing system 1
Reference numeral 00 denotes a projection device 1 (for example, a liquid crystal projector) that projects onto a display panel 2 (for example, a screen) installed in a subway station yard, and a user terminal device 3 (for example, a subway user who A mobile radio telephone, or a personal computer on which a management mechanism of an advertisement information providing system described later is installed), an advertiser terminal device 4 owned by an advertisement sponsor, a projection device 1, a user terminal device 3, and an advertiser terminal device The information management apparatus 4 includes an information management apparatus 10 provided in a management mechanism (for example, an advertisement management department of a railway company or an advertisement management company affiliated with a railway company) of an advertisement information providing system connected via the Internet 5.

The information management device 10 includes a database 20 for registering information necessary for performing an advertisement information provision management business, an administrator terminal device 11 for performing operation management for delivering advertisement information to the projection device 1, a subway, A web server 12 that receives a search request from a user terminal device 3 used by a subway user in a station yard and transmits search results of a database 20 via the Internet 5 and a database server 13 that manages the database .

The database 20 includes a sponsor table 21, an advertisement table 22, and a distribution schedule table 2.
3, a subway guide table 24, and a search result table 25.

The sponsor table 21 records registration information of advertisement sponsors. The advertisement sponsor registration information includes a sponsor code as a first search key part, a second search key part including a terminal ID and a password, a sponsor name, an address, a representative telephone number, an e-mail address belonging to the data part, Information such as the registration date is included.

The advertisement table 22 records advertisement information. The advertisement information includes a first search key part including an advertisement classification and an advertisement code, a sponsor code as a second search key part, an advertisement name belonging to the data part, an advertisement content, a target, an advertisement second, and a distribution effective period. , Advertisement image, registration date, and the like. In the advertisement classification, corporate advertisement information, public PR information, subway business guidance information, text information (news information, weather information, and the like) are set. In the advertisement image of the corporate advertisement information, discount guidance information on products and use services provided to subway users is added.

The distribution schedule table 23 records schedule information for distributing advertisement information to the projection device 1. The delivery schedule information includes a first search key portion including a delivery date, a delivery time, and a projection device number;
A second search key portion including a projection device number, a delivery date, and a delivery time, an advertisement classification belonging to the data portion, an advertisement code,
Information such as the number of seconds for advertisement and the date of registration is included.

The subway guide table 24 has a display panel 2
It records subway guidance information based on the installation location of the subway. The subway guidance information includes a first search key part including a panel number, a guidance classification, and a destination place name, a second search key part including an advertisement classification and an advertisement code, a guidance image belonging to a data part, and a registration date. Information such as date is included. In the guidance classification, facility route guidance information, route transfer route guidance information, exit route guidance information, store facility guidance information, and the like are set. The transit route guidance information is information for guiding the transit route until reaching the destination station, and the exit route guidance information is for guiding the route to the subway exit closest to the destination. The store facility guidance information is information for guiding stores and facilities around the station. The shop facility guidance information is added with discount guidance information on products and use services provided to subway users.

The search result table 25 records search result information obtained by subway users searching for subway guide information. The search result information includes a first search key portion including a search date, a panel number, a guidance classification, a destination place name, an advertisement classification, and an advertisement code, a sponsor code as a second search key portion, and a data portion. Includes information such as the number of searches to which it belongs.

Next, the processing means group 30 of the information management device
A processing procedure for searching and updating the database 20 in response to a request signal from the user terminal device 3 via the Internet 5 will be described in detail. FIG. 2 is a flow chart of the processing of the processing means group of the information management apparatus of the present invention, and the processing means comprises the following four means.

These are a distribution means 31, a search means 32, an accumulation means 33 and a search result providing means 34.

First, the use right is determined based on the ID and password input from the administrator terminal device 11, and if there is the use right, a menu selection input screen is transmitted.

The distribution means 31 responds to a distribution request from the administrator terminal device 11 and,
Based on the distribution schedule information obtained by searching for,
The advertisement image acquired by searching the advertisement table 22 is transmitted to the projection device 1 of the projection device number.

Hereinafter, the processing procedure will be described in detail. (1) In response to a distribution request signal from the administrator terminal device 11, the distribution schedule table 23 is searched by using the system date and system time as a search start key to obtain distribution schedule information. (2) Wait until the distribution date and distribution time of the acquired distribution schedule information become the system date and system time. (3) When the weight is released, the advertisement table 22 is searched from the obtained distribution schedule information to obtain an advertisement image. (4) The acquired advertisement image is transmitted to the projection device 1 of the projection device number during the advertisement seconds set in the distribution schedule information. (5) The distribution schedule table 23 is searched again to acquire distribution schedule information, and the processing of (2) to (4) is repeated. Also, regarding the method of posting the panel number,
As another embodiment of the present invention, the same number as the projection device number is set, and in the process of transmitting the advertisement image of (4) of the distribution means 31, the projection device number is superimposed on a part of the advertisement image. It may be displayed.

In response to the search request from the user terminal device 3, the search means 32 searches the subway guide table 24 by the input panel number, obtains a guide image from the selected subway guide information, and Is retrieved to obtain an advertisement image, and the obtained advertisement image and guidance image are transmitted to the user terminal device 3. The integrating means 33 adds 1 to the number of searches of the search result information obtained by searching the search result table 25 from the selected subway guide information.

The processing procedure will be described below in detail. (1)
The processing from (7) to (7) is the processing of the search means 32, and (8)
Is the processing of the integrating means 33. (1) In response to a search request signal from the user terminal device 3, the user terminal device 3 that has requested the search / guidance classification selection / panel number input screen in which the guide classification list has been edited in advance.
Send to (2) Receiving the selection of the guide classification and the input of the panel number from the user terminal device 3, the subway guide table 24 is searched to obtain the subway guide information. (3) A search / destination name selection screen in which the acquired guidance classification and subway guidance information list are edited in advance is transmitted to the user terminal device 3 that has requested. (4) Accepting the selection of the destination place name from the user terminal device 3 and acquiring subway guide information. (5) The advertisement table 22 is searched from the acquired subway guidance information to acquire the advertisement information. (6) According to the acquired advertisement information, the advertisement image is
It is transmitted to the user terminal device 3. (7) The guide image is transmitted to the user terminal device 3 from the acquired subway guide information. (8) The search result table 25 is searched from the system date and the obtained subway guide information to obtain search result information, and 1 is added to the number of times of search for the obtained search result information.

The search result providing means 34 searches the search result table 25 to obtain the search result information in response to the search result providing request from the administrator terminal device 11, and obtains the search result information of the advertisement sponsor of the obtained search result information. The search result information is transmitted to the advertiser terminal device 4.

The processing procedure will be described below in detail. (1) In response to a search result provision request signal from the administrator terminal device 11, the search result table 25 is searched for each sponsor code to obtain search result information. (2) Sponsor table 2 from the acquired search result information
1 to obtain the registration information of the advertisement sponsor. (3) The search result information for each sponsor code acquired in (1) is transmitted by e-mail to the advertiser terminal device 4 of the e-mail address set in the acquired advertisement sponsor registration information.

As described above, one embodiment of the present invention has been described in detail, but the present invention is not limited to this embodiment. Various modifications can be made without departing from the spirit of the present invention.

[0035]

As described above, according to the advertisement information providing system of the present invention, the department in charge of the subway station can advertise one place in the subway station premises by the distribution means using the liquid crystal projector as the advertising medium. The day of the week,
By repeatedly distributing multiple advertisements according to the time zone in a time-divided manner, it is possible to effectively use limited advertisement posting places, reduce total costs including equipment equipment maintenance costs, and increase advertising revenue. Can be planned.

Further, by adding the corporate advertisement information to the subway guide information, in addition to the advertisement revenue based on the distribution schedule, the advertisement revenue by exposing the corporate advertisement used together with the subway guide information at the request of the subway user can be obtained. Obtainable.

Further, by providing the subway users with corporate advertisement information, public PR information, subway business guidance information, and text information, the subway station premises, which are public facilities,
It is possible to provide a subway user with an information transmission function as an easier-to-use station.

Further, even in a subway station where GPS positional information cannot be obtained, subway users can be provided with subway guide information based on the location of the subway users by the search means. .

Further, the subway guide information can provide the subway user with route guide information from the entrance of the subway station to the exit toward the destination after changing the line.

By using an advertising medium using a liquid crystal projector as a projection device, an advertising sponsor can zoom in on an image irrespective of the amount of advertising information and can distribute an advertisement with a large exposure effect. .

Further, by distributing the advertisement according to the day of the week and the time zone, it is possible to expect a larger advertisement effect according to the target.

Further, the company advertisement information to which the discount guidance information is added and the shop facility guidance information can provide an effect of increasing the ability to attract customers by the discount service.

[Brief description of the drawings]

FIG. 1 is a schematic diagram showing a configuration of an advertisement information providing system of the present invention.

FIG. 2 is a flowchart showing a processing flow of a processing means group of the information management apparatus of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Projection apparatus 2 Display panel 3 User terminal apparatus 4 Advertiser terminal apparatus 5 Internet 10 Information management apparatus 11 Administrator terminal apparatus 12 Web server 13 Database server 20 Database 21 Sponsor table 22 Advertising table 23 Distribution schedule table 24 Subway guide table 25 Search result table 30 Processing means group of information management device 31 Distribution means 32 Search means 33 Accumulation means 34 Search result providing means 100 Advertising information providing system

Claims (6)

[Claims] 1. A system for providing advertisement information to a subway user in a subway station premises, comprising a projection device and a display panel for displaying a projected image from the projection device in the subway station premises. And distribution means for distributing advertisement information to be distributed to the projection device via a communication network based on distribution schedule information registered in advance in a database, and displaying a projection image on the display panel. Advertisement information providing system. 2. The advertisement information includes corporate advertisement information and public P information.
The distribution schedule information is selected from R information, subway business guide information, and text information, and, if necessary, the text information is composed of news information and weather information. The advertisement information providing system according to claim 1. 3. The database is provided with a table of subway guidance information, which is posted for each display panel, corresponding to different panel numbers and is based on the installation location thereof. 2. The apparatus according to claim 1, further comprising: a search unit configured to search the database by inputting the panel number from an apparatus and provide required subway guide information to the user terminal. 3. Advertising information providing system. 4. The subway guidance information includes facility route guidance information provided to provide a subway user with a route to arrive at a destination facility in a station yard, and a route transfer route until the destination station is reached. Route transfer route information provided to guide the route, exit route guide information provided to guide the route to the subway exit closest to the destination, store facilities provided to guide stores and facilities around the station 4. The advertisement information providing system according to claim 3, wherein the advertisement information provision system is configured by all or some information selected from the guidance information. 5. The advertisement information according to claim 2, wherein the company advertisement information and the shop facility guidance information include discount guidance information on products and services provided to subway users. Delivery system. 6. The company advertisement information is added to the facility route guide information, the route transfer route guide information, and the exit route guide information, and the search means is added to the searched subway guide information. An accumulating means for accumulating search results for each of the advertisement sponsors of the company advertisement information and the store facility guidance information, and a search result providing means for providing the integrated search result information to the ad sponsor. The advertisement information providing system according to claim 3 or 4, wherein the advertisement information is provided.