KR20200077865A - User device, Managing server, System for providing user customized Advertisement - Google Patents

Abstract

The present invention relates to a user device, a management server and a system for providing a customized advertisement based on public transport information, wherein, when a user selects a specific station through public transport route information to receive transport information or sets a departure and a destination to receive route information, customized advertisement information in which a user has no option but to have an interest is exposed without discriminatingly exposing an advertisement of no relevance to the user in the conventional art, thereby maximizing the user′s interest while minimizing resistance from the user with respect to the exposed advertisement to efficiently and effectively run the advertisement while solving user inconvenience, and enabling even small and medium-sized business owners to perform active and effective advertisement participation in mobile devices of users in subway stations, bus stops, etc., around their stores.

Description

User device, management server, system for providing user customized advertisement for public transportation information-based customized advertisement provision

The present invention relates to a user device, a management server, and a system for providing customized advertisements based on public transportation information.

As smart phones have become popular, the era of one-to-one smartphones has arrived, and smartphones provide numerous services such as information retrieval, shopping, and games. Many applications (Apps) have been developed to provide the service of these smartphones, and users of the smartphones have downloaded the application and utilized it effectively, and the types of applications provided to users of the smartphone have also been considerably diversified.

Among these various applications, in particular, the public transportation information application for people using public transportation such as subways and buses has been widely used by many users since it began to be serviced from the first year that smartphones began to spread.

Companies that service these public transportation information applications update the latest data so that users can easily check transportation information such as subway route tickets and bus arrival times through their smartphones, and public transportation information that users can see to maintain the company Advertising information is displayed on the screen to generate revenue.

However, the advertisements exposed on the public transportation information screen are caused by external advertisement modules such as Google Ad, and the advertisement effect is deteriorated by indiscriminately exposing advertisements that are not related to the purpose of users' public transportation information application. There is a problem that causes the inconvenience of use.

In other words, these indiscriminate advertisements in the form of banners or full exposure do not have uniformity with the design of the application, and provide a bad user experience, causing inconvenience to users using the application, and an obstacle from users It is recognized as the advertisement itself is disregarded or away from the users' attention, the advertising effect is negligible, and accordingly, the advertiser's participation is also extremely limited.

Therefore, it is necessary to develop a new type of advertising service model that can reach a little more useful information for application users, local small business owners can also actively participate in advertisements, and enable efficient advertisement that satisfies both application users and advertisers. Is becoming.

In addition, among various applications, a schedule management application is provided to efficiently manage a user's mobile traffic and schedules, and many users are also using it.

However, the conventional schedule management application can record and manage only the contents of the schedule, and in order to digest the schedules, there is a problem in that other searches such as a search for a mobile route and a search for a place are required. To date, users have been using schedule-related applications while maintaining this inconvenience, and there is also a need to develop a service model in which linked search according to the schedule can be performed more efficiently.

Republic of Korea Patent Publication No. 10-2010-0048306

The present invention is proposed to solve the above-mentioned conventional problems, and the present invention provides information related to public transportation required by a user while simultaneously providing advertisement information matching a public transportation point of interest to the user. The purpose is to improve both the effect of providing advertisements and the convenience of users.

As a problem solving means of the present invention for achieving the above object,

The user device of the present invention displays a route information of the public transportation to provide to the user, and when a station is selected from the public transportation route information by the user, a route information guide unit for transmitting the selected information to the management server, and the selected It may include a traffic information corresponding to the station and the advertisement information that matches the selected station locationally, and includes a linkage information providing unit that provides the user with the traffic information and the advertisement information. .

Here, when the selected station is set as a starting point and a destination, the route information guide unit transmits the set information to a management server, and the linkage information providing unit sets route route information corresponding to the set starting point and destination and the set destination and location The advertisement information matched with the enemy may be received from the management server, and the received route route information and the advertisement information may be linked to be provided to the user.

In addition, the user device provides a schedule input menu to the user, and when the schedule information including the schedule date, the origin and destination of the schedule, and the schedule personality is registered from the user through the schedule input menu, the registered schedule information is managed by the user server. It further includes a schedule registration guide to transmit, and the linkage information providing unit is included in the category of the schedule personality while being geographically matched with at least one recommended route information from the origin of the registered schedule to a destination and the registered destination. The received advertisement information can be received from the management server, and the received recommendation route information and advertisement information can be provided to the user in association with the registered schedule information.

In addition, the schedule registration guide unit may further provide a schedule selection menu to the user to register a station selected from the public transportation route information as a departure and destination of the schedule.

In addition, when the origin and destination of the schedule are registered through the schedule selection menu, the recommended route information provided by the linkage information providing unit may include route route information and at least one alternative route information.

In addition, the management server of the present invention, when the station information selected from the route information of the user device is received, the traffic information management unit to extract the traffic information corresponding to the received station from the traffic information DB to provide to the user device, and the reception It may include an advertisement information management unit that extracts the advertisement information that matches the location of the station from the advertisement information DB and provides it to the user device.

Here, when the departure and destination information set from the route information of the user device is received, the traffic information management unit extracts route route information corresponding to the received departure and destination from the traffic information DB and provides it to the user device, and the advertisement information The management unit may extract advertisement information matching the received destination locationally from the advertisement information DB and provide it to the user device.

In addition, when the traffic information management unit receives the schedule information including the schedule date, schedule origin and destination, and schedule personality from the user device, the recommended route from the various route route information from the origin of the schedule to the destination extracted from the traffic information DB After selecting information and providing it to a user device, the advertisement information management unit first extracts advertisement information that is geographically matched with the destination of the received schedule, and then, in the category of the predetermined personality among the first extracted advertisement information. The included advertisement information may be secondarily extracted and provided to a user device.

In addition, the traffic information management unit determines whether the source and destination of the received schedule are information inputted by the user or information selected from the station of the route information, and if the information is selected from the station of the route information, according to the corresponding route Route route information may be selected as designated route information, and other recommended route information may be selected as alternative route information and provided to the user device.

In addition, the system of the present invention displays a public transportation route information to a user, and when a station is selected from the public transportation route information by the user, a user device transmitting the selected station information to a management server, and the user device When receiving the station information from, and includes a management server for extracting the traffic information corresponding to the station and the advertisement information that is location-matched to the station to the user device, wherein the user device is the traffic provided from the management server Information and advertisement information can be displayed together and provided to the user.

In addition, the system of the present invention, a user device for displaying and providing public transportation route information to a user, and when a departure point and a destination are set in the public transportation route information by the user, transmits the set departure and destination information to the management server. , When the origin and destination information is received from the user device, a management server that extracts route information corresponding to the received origin and destination and advertisement information that matches location with the received destination is extracted and provided to the user device Including, the user device can display and provide route route information and advertisement information provided from the management server to the user

According to the invention,

As in the related art, irrelevant advertisements are not indiscriminately exposed to the user, but advertisement information is personally exposed to the user according to the user's interest station, the user's destination or schedule, so the user escapes from the flood of partial advertisements. By selectively providing only the advertisement information that may be needed by the user, it can be used efficiently, and through the efficient use of advertisements by these users, the effectiveness of advertisement provision such as customer incentives and sales growth can be improved. There is an advantage that users who use subway stations and bus stops in the city can actively and effectively participate in advertising.

In addition, it is pointed out that in addition to the specifically stated effects as described above, the unique effects that can be easily derived and expected from the characteristic configuration of the present invention can also be included in the effects of the present invention.

1 is a diagram illustrating a schematic configuration of an entire system for providing advertisements according to the present invention,
2 is a diagram illustrating a schematic configuration of a user device according to the present invention,
3 is a diagram illustrating a schematic configuration of a management server according to the present invention,
4 is a diagram illustrating one example of public transportation route information provided by the route information guide unit according to the present invention;
5 is a diagram illustrating a screen provided with traffic information and advertisement information of a specific station displayed by the linkage information providing unit according to the present invention;
FIG. 6 is a diagram illustrating a screen in which route route information and advertisement information are displayed together by the linkage information providing unit according to the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying exemplary drawings.

It should be noted that the technical terms used herein are only used to describe specific embodiments and are not intended to limit the spirit of the technology disclosed herein. In addition, unless otherwise defined, it should be interpreted as a meaning generally understood by a person skilled in the art to which the technology disclosed herein belongs, or is interpreted as an excessively comprehensive meaning, or excessively It should not be interpreted in a reduced sense.

In addition, the embodiments disclosed in this specification should not be construed as limiting the scope of the present invention, and it is natural that those skilled in the art, including the embodiments of the present specification, have various applications. Accordingly, the embodiments described herein are exemplary to better describe the present invention, and are not intended to limit the scope of the present invention to the embodiments.

In addition, the functional blocks shown in the drawings and described below are only examples of possible implementations, and other functional blocks may be used in other implementations without departing from the spirit and scope of the detailed description. Further, although one or more functional blocks of the present invention are represented as individual blocks, one or more of the functional blocks of the present invention may be a combination of various hardware and software configurations that execute the same function.

Further, in the embodiment, if a component is described as being “connected” or “connected” to another component, other components may be directly connected or connected to the other components. It should be understood that it may exist.

In addition, when it is determined that the technical features of the present invention may unnecessarily obscure the technical features of the present invention, as a matter of ordinary skill in the art, such as known functions or known configurations, which are related in principle in describing the embodiments. The description will be omitted.

1 is a diagram illustrating a schematic configuration of an entire system for providing a personalized advertisement based on public transportation information according to the present invention.

As illustrated in FIG. 1, the entire system according to an embodiment of the present invention may include a user device 100, a management server 200, and a communication network 300.

The user device 100 is a device that provides traffic information and advertisement information to a user while communicating with the management server 200.

The user device 100 basically displays the public transportation route information to the user by displaying it on the screen, and when a specific station is selected from the user or a departure point and a destination are set, the selected or set information is managed by the management server 200 A function to provide traffic information, route information, and advertisement information that is matched to the location by requesting the traffic information, route information, and location information corresponding to the corresponding information, and display the traffic information, route information, and advertisement information from the management server 200 to the user. You can do

In addition, the user device 100 may receive a schedule from a user, transmit the registered schedule to the management server 200, request route information and advertisement information corresponding to the schedule, and then route from the management server 200 When information and advertisement information is received, it may be included in a schedule and displayed to perform a function provided to a user.

The functions performed by the user device 100 may be implemented through an application installed and executed on the user device 100, and these applications are downloaded from the management server 200 or an external server such as an app store or play store. May be

The user device 100 is an electronic device that can be used while being carried by the user, such as a mobile phone, a smart phone, a tablet PC, a PDA (Personal Digital Assistants), and a portable multimedia player (PMP). While being able to be used while being able to wirelessly communicate with the management server 200, it can be included without limitation, and may be a representative smartphone.

The management server 200 may perform a function of extracting traffic information, route information, and advertisement information according to a request of the user device 100 and providing service to the user device 100 while managing traffic information and advertisement information in an integrated manner. .

That is, the management server 200 receives information of a specific station, a departure point and a destination selected by the user from the user device 100, and extracts corresponding traffic information and route information according to the received information, Advertisement information matched to a station or a destination may be extracted and provided to the user device 100.

In addition, when a schedule is registered in the user device 100, the management server 200 selects a recommendation route corresponding to the start and destination of the schedule and extracts advertisement information that is locationally matched to the destination to the user device 100 You can also provide.

The management server 200 can update and manage information on public transportation in real time while communicating with external servers of various public institutions and organizations such as subway construction, urban railway construction, and bus transportation associations that provide public transportation information. , It is possible to register and manage advertisement information from advertisers through communication with advertiser devices.

The user device 100 and the management server 200 may perform communication through the communication network 300, and the communication network 300 may be implemented in various types, for example, 3G, 4G (Generation), 5G mobile communication. Various communication networks such as a network, Wi-Fi, Zigbee, IEEE wireless communication network, cloud network, etc. can be used without limitation.

2 is a diagram illustrating a schematic configuration of a user device 100 according to an embodiment of the present invention.

As illustrated in FIG. 2, the user device 100 according to an embodiment of the present invention includes a route information guide unit 110, a schedule registration guide unit 120, a linkage information providing unit 130, and a communication unit 140 and a control unit 150.

First, the route information guide unit 110 according to an embodiment of the present invention may perform a function of displaying public transportation route information on a screen and providing it to a user.

Here, the public transportation provided may include various public transportation methods such as subway, bus, KTX, public bicycle, etc., and route information includes subway route map, bus stop layout, public bicycle layout, KTX schedule, etc. can do.

The public transportation route information may be provided by a selection menu for each transportation method so that a user can select and receive route information for each transportation method. In addition, in the case of public transportation limited to a specific area, such as a subway or a city bus, the area may be determined by region. By providing a selection menu, for example, it is possible to select and receive a subway map of Seoul, a subway map of Busan, and the like.

In addition, the route information guide unit 110 may wait for the user's input in the public transportation route information and transmit the inputted information to the management server 200 through the communication unit 140 when there is user input.

That is, the route information guide unit 110 transmits the selected station information to the management server 200 when the user selects and inputs a specific station of interest from the displayed public transportation route information, and also the user selects the selected stations. If the setting is set as a starting point and a destination for a movement route, the set starting point and destination information may be transmitted to the management server 200.

Here, the station is a station or a stop included in the route information, for example, a subway station such as Gangnam Station or Digital Media City Station in the case of a subway, or a respective stop in the case of a bus.

The route information guide unit 110 above, for example, assumes that a subway route map is provided as public transport route information, and if a user selects Gangnam Station as a specific station in the subway route map, identification of the selected station (Gangnam Station) The information is transmitted to the management server 200, and if the user sets the station (Gangnam Station) as the starting point and selects another station (Digital Media City Station) as the destination, the identification information of the starting point and the destination is managed server ( 200).

Next, the schedule registration guide unit 120 may perform a function of registering a schedule from a user.

The schedule registration guide unit 120 displays a schedule input menu that allows a user to directly enter and register a schedule, and provides it to the user. When schedule information is input and registered through the schedule input menu from the user, the registered schedule information is registered. A function of transmitting to the management server 200 through the communication unit 140 may be performed.

Here, the registered schedule information may basically include a schedule date, a schedule's origin and destination, and a schedule personality. In the schedule input menu, a schedule management calendar is provided so that users can easily enter schedule dates and check schedules at a glance. Can be included.

In addition, the schedule personality means, for example, whether the schedule is a business meeting, a friend meeting, a family trip, or any personality or purpose, and various classification items corresponding to the schedule personality are provided to the user through the schedule input menu. It can be provided by default, and the user can simply register the schedule personality by selecting the most suitable item for his/her schedule personality among the provided classification items.

On the other hand, the schedule registration guide 120 may be registered by the user directly inputting the origin and destination through the schedule input menu, but as another example, schedule from the public transportation route information provided by the route information guide 110 It may further include a schedule selection menu for registering the departure and destination of the.

The schedule selection menu performs a function of selecting a station from the public transportation route information provided by the route information guide unit 110 and registering it as a departure and destination of the schedule.

Therefore, the user can register by directly inputting through the schedule input menu or registering from the public transportation route information through the schedule selection menu when registering the origin and destination of the schedule.

For example, if a user with a job at Gangnam Station is scheduled to meet friends at Digital Media City Station, the user may register by entering Gangnam Station as the starting point of the schedule and Digital Media City Station as the destination of the schedule through the schedule input menu. , It is also possible to select a station on the subway route map provided to the route information guide unit 110 to register Gangnam Station as a schedule departure point and Digital Media City Station as a schedule destination.

Next, the linkage information providing unit 130 performs a function of linking customized advertisement information with traffic information or route information to be provided by the user by inputting the information through the route information guide unit 110 and providing the information together. Can.

The linkage information providing unit 130 receives the traffic information corresponding to the station selected by the user or the route path information corresponding to the origin and destination through the route information guide unit 110, and also the selected station or the set destination. Advertisement information that matches the location may be received from the management server 200 through the communication unit 140.

In addition, the linkage information providing unit 130 may perform the function of providing the user by linking the received traffic information or route route information with advertisement information and displaying them on the screen together.

For example, when the user selects Gangnam Station as the station through the route information guide 110, the linkage information providing unit 130 receives traffic information such as departure time and arrival time of the subway corresponding to Gangnam Station from the management server. Along with this, advertisement information matching location with Gangnam Station, for example, advertisement information of a store located near Gangnam Station is received, and traffic information of Gangnam Station and advertising information of a store located at Gangnam Station are displayed on the screen together to provide the user with the information. .

5, when Gangnam Station is selected as above, a screen displaying traffic information and advertisement information is illustrated.

If the user selects Gangnam Station and then selects another station, such as Digital Media City Station, similarly, traffic information such as departure and arrival times of subways corresponding to Digital Media City Station and advertisement information of stores located at Digital Media City Station are displayed. It is displayed together.

Further, in addition to simply selecting a station as described above, if the user sets, for example, Yeouinaru Station as a starting point and Digital Media City Station as a destination, the linkage information providing unit 130 from the management server 200 departs from Yeouinaru Station. It receives the route route information including the subway route to the destination digital media city station and the required time, and receives the advertisement information of the store located at the digital media city station set as the destination, thereby receiving the digital media city station from the Yeouinaru Station. The route route information up to and the advertisement information of the stores located around the digital media city station are displayed on the screen together to provide it to the user.

FIG. 6 illustrates an example of a screen displaying route route information and advertisement information when Yeouinaru Station is set as a departure point and Digital Media City Station is set as a destination.

Meanwhile, the linkage information providing unit 130 may perform a function of linking advertisement information with recommendation route information according to a schedule of a user registered through the schedule registration guide unit 120.

That is, the linkage information providing unit 130 matches at least one recommended route information from the origin of the schedule registered to the destination through the schedule registration guide unit 120, and the location of the registered destination while being geographically matched with the registered destination. It is possible to perform a function provided to the user by receiving the advertisement information included in the management server 200 and displaying the received recommendation route information and advertisement information together with the registered schedule information.

Here, the recommended route information is a recommended route provided from the management server 200 among various routes that can go from a predetermined origin to a destination, for example, a subway or a bus, or a combination of different transportation methods. For example, if the user has registered Gangnam Station and Digital Media City Station as destinations, the recommended route information is the route using the subway, the route using the bus, and the route connecting the bus and subway. It may be a recommended route among various routes from to to a destination.

In addition, the advertisement information is selected by considering not only the location of the destination, but also a certain personality. For example, if the predetermined personality is a gathering of friends, the advertising information of a store suitable for the characteristics of the gathering of friends from among stores located at the destination Digital Media City Station is selected. It means.

In addition, the connection information providing unit 130 provides the recommended route information, and if the origin and destination are input and registered directly from the user through the schedule input menu, there is no designated transportation method or route, and thus received from the management server 200 Provides the recommended route information, but if it is selected and registered from the public transportation route information through the schedule selection menu, then the route route information according to the route information selected by the user is provided as designated route information, and the remaining recommended route is replaced. It can be provided as information.

When the user selects a specific station through the public transportation route information to receive the traffic information by setting the linkage information providing unit 130 as described above, or when the route route information is provided by setting the origin and destination, there is no relevance as in the related art. Ads that are not indiscriminately exposed to the user are not exposed to the user, but advertisement information of the train station selected by the user or the store located at the destination the user wants to go to is personally exposed to the user. The user's attention can be more focused, so that efficient advertising is possible and the user's inconvenience can also be eliminated.

On the other hand, the communication unit 140 transmits the information set or registered from the user to the management server 200 through the route information guide unit 110 or the schedule registration guide unit 120, and the connection information providing unit 130 It performs a function of communicating with the management server 200 to receive traffic information or route route information and advertisement information from the management server 200.

In addition, the control unit 150 controls the data flow and operation between the route information guide unit 110, the schedule registration guide unit 120, the linkage information providing unit 130, and the communication unit 140 while each component is The overall operation of the user device 100 is controlled to perform a unique function.

3 is a diagram illustrating a schematic configuration of a management server 200 according to an embodiment of the present invention.

As illustrated in FIG. 3, the management server 200 according to an embodiment of the present invention includes a traffic information DB 210, an advertisement information DB 220, a traffic information management unit 230, and an advertisement information management unit ( 240), a communication unit 250, and a control unit 260.

The traffic information DB 210 is a database that stores overall traffic information for various public transportation means, such as subways and buses, and communicates with external servers of institutions or companies that manage public transportation such as subway construction, and real-time information on public transportation. Can be updated.

The advertisement information DB 220 is a database in which advertisement information of various stores is stored and managed, and the advertisement information stored in the advertisement information DB 220 determines whether the location information of a store to enable location identification and correspondence with a certain personality It may include characteristic information of a store that can be performed, and may also include various information such as coupon information or event information of a store as well as simple advertisement information for promotion of the store.

The traffic information management unit 230 receives traffic information and route information corresponding to the traffic information and route information when station information, origin and destination information, and schedule registration information are received from the user device 100 through the communication unit 250. 210, and perform a function provided to the user device 100.

First, when the station information selected from the route information of the user device 100 is received, the traffic information management unit 230 extracts the traffic information corresponding to the received station from the traffic information DB 210 and provides it to the user device You can do

For example, when Gangnam Station is received as station information, the traffic information management unit 230 extracts traffic information such as subway departure time and arrival time of Gangnam Station from the traffic information DB 210 and provides it to the user device.

In addition, the traffic information management unit 230, when the origin and destination information set from the route information of the user device 100 is received, the route path information corresponding to the received origin and destination is extracted from the traffic information DB 210, and the user A function provided by the device 100 may be performed.

For example, if Yeouinaru Station is the starting point and digital media city station is received as the destination as the setting information, the traffic information management unit 230 includes the subway route and the required time from Yeouinaru Station as the destination to Digital Media City Station as the destination. The route route information is extracted and provided to the user device 100.

In addition, when the schedule information is received from the user device 100, the traffic information management unit 230 may perform a function of selecting the recommended route information from the origin of the schedule to the destination and providing it to the user device 100.

Here, in selecting the recommended route information, the traffic information management unit 230 may determine and select a case in which the departure and destination of the received schedule are input and registered by the user and a case where the registration is selected from the route information.

That is, when registered through direct input, the traffic information management unit 230 does not have a transportation method and a route specified by a user, and thus extracts various routes from a certain origin to a destination from the traffic information DB 210, and then the shortest distance. At least one or more recommended route information may be selected and provided to the user device 100 according to characteristics such as minimum time and minimum cost.

On the other hand, if it is selected and registered from the public transportation route information, the traffic information management unit 230 first extracts route route information according to the corresponding transportation means and route information from which the user selects the origin and destination from the traffic information DB 210 and designates it. It is possible to select the route information and extract various routes as described above, select it as alternative route information, and provide the designated route information and the alternative route information to the user device 100.

Next, the advertisement information management unit 240 is the advertisement information DB (advertisement information matching location) according to the station information, destination information, schedule registration information, etc. received from the user device 100 through the communication unit 250 220) and perform a function provided to the user device 100.

That is, the advertisement information management unit 240 does not randomly provide advertisements stored in the advertisement information DB 220, but extracts only the advertisement information matching the corresponding location set by the user as a destination to which they are interested or personalized. Is to provide.

First, when the station information selected from the route information of the user device 100 or the set departure and destination information is received, the advertisement information management unit 240 displays advertisement information that matches the received station or destination locationally with the advertisement information DB ( 220) and perform a function provided to the user device 100.

Here, the location matching means that the location of the advertisement store is not exactly the same as the location of the corresponding station, but is within a set range value, and the range value is designed, for example, within a radius of 50m, within 100m around the station. It can be appropriately selected within the scope of the change.

Accordingly, for example, when Gangnam Station is received as station information or Digital Media City Station is received as a set destination, the advertisement information management unit 240 is digital media city that is the location or destination of Gangnam Station among the advertisement information stored in the advertisement information DB 220. After extracting only the advertisement information matching the location of the station, the advertisement information is provided to the user device 100.

In addition, when the schedule information is received from the user device 100, the advertisement information management unit 240 not only matches the destination with the location of the schedule, but also the advertisement information matching the schedule characteristics from the advertisement information DB 220. It can extract and perform a function provided to the user device 100.

That is, when the schedule information is received, the advertisement information management unit 240 primarily extracts advertisement information that matches the destination of the received schedule, and then the category of a certain personality among the first extracted advertisement information. It is to extract the advertisement information included in the second and provide it to the user device 100.

For example, if the destination of the schedule is a digital media city station and the schedule purpose is registered as a business meeting, the advertisement information management unit 240 first extracts advertisement information matching the location of the digital media city station, and then extracts the extracted information. It is to extract appropriate advertisement information belonging to the category of business meeting from among advertisement information.

As such, a method of extracting advertisement information belonging to a category of a certain personality is, for example, search keywords are given in combination for each predetermined personality, and the advertisement information stored in the advertisement information DB 220 includes an industry, a store atmosphere, a store size, and a service. By allowing various information such as price to be stored together as a characteristic tag, advertisement information can be extracted for each specific characteristic by comparing the combined search keyword according to a certain characteristic and the characteristic tag of the advertisement information.

Meanwhile, the communication unit 250 receives various information from the user device 100, and the traffic information management unit 230 and the advertisement information management unit 240 transmit traffic information or route information and advertisement information to the user device 100. To perform the function of communicating with the user device 100.

In addition, the control unit 260 controls the data flow and operation between the traffic information DB 210, the advertisement information DB 220, the traffic information management unit 230, the advertisement information management unit 240, and the communication unit 250. The overall operation of the management server 200 is controlled so that the components perform unique functions.

Meanwhile, the management server 200 has been described as above, but these descriptions are exemplary, and at least some of the functions or components performed or required by the management server 200 are the user device 100 or a separate device if necessary. It can be fully understood that it may be realized or incorporated within an external system.

The present invention made of the above-described configuration can be understood more clearly by explaining the following specific method of providing advertisements.

First, looking at the provision of advertisement through the public transportation route information, the route information guide unit 110 displays the public transportation route information on the screen of the user device 100 to provide the public transportation route information to the user, and the user is provided You can check the route information you want by selecting a transportation method from the public transportation route information.

For convenience of explanation, it is assumed that subway line information of Seoul is selected from among public transport route information, and such subway line information of Seoul is illustrated in FIG. 4.

In this state, when a user touches and selects Gangnam Station from the displayed subway route information to check what the current subway situation of Gangnam Station is, the route information guide unit 110 manages the selected station, Gangnam Station information, through the communication unit 140 It transmits to the server 200.

Then, in the management server 200, after the traffic information management unit 230 receives the information transmitted through the communication unit 250, the current traffic information (departure time, arrival time, etc.) of Gangnam Station from the traffic information DB 210. ), and transmits it to the user device 100.

In addition, the advertisement information management unit 240 extracts the advertisement information of the stores around the Gangnam Station, which is geographically matched with the Gangnam Station, from the advertisement information DB 220 and transmits it to the user device 100.

Then, the linkage information providing unit 130 of the user device 100 links the current traffic information of the Gangnam station received from the management server 200 through the communication unit 140 and the advertisement information of the stores around the Gangnam station and displays them together on the screen. By doing so, it is provided to the user.

FIG. 5 illustrates that traffic information and advertisement information are displayed on the screen of the user device 100 through the above process.

The above-described operation of selecting a station and providing traffic information and advertisement information may occur whenever a user selects a station.

On the other hand, assuming that the user wants to go from Yeouinaru Station to Digital Media City Station by using the subway, the user will select Yeouinaru Station to set it as a starting point, and select Digital Media City Station to set it as a destination. 110, the set origin and destination information is transmitted to the management server 200 through the communication unit 140.

Then, in the management server 200, after the traffic information management unit 230 receives the information transmitted through the communication unit 250, from the traffic information DB 210 to the destination, Yeouinaru Station to the destination, Digital Media City Station. The route route information including the subway route and the required time is extracted, and the advertisement information management unit 240 is located in a location that matches the destination of the digital media city station from the advertisement information DB 220, that is, the store around the digital media city station. The advertisement information is extracted and transmitted to the user device 100, respectively.

Then, the linkage information providing unit 130 of the user device 100 receives the route path information from the Yeouinaru station to the digital media city station received from the management server 200 through the communication unit 140 and the digital media city station as a destination. It is provided to the user by linking advertisement information of nearby stores and displaying them together on the screen.

6 illustrates that route route information and advertisement information are displayed on the screen of the user device 100 through the above process.

In this case, the user not only receives the traffic information and route route information that the user needs, but also customizes the advertisement information that the user may be interested in by matching the subway station or destination he or she searches to obtain the traffic information. Since it is provided together, it is possible to minimize the feeling of rejection while inducing the user's interest in the exposed advertisement, and accordingly, it is expected that the effect of the advertisement is also improved.

On the other hand, looking at the provision of advertisement through the schedule registration, first, when the schedule registration is requested from the user, the schedule registration guide 120 displays the schedule input menu on the screen and provides it to the user.

For example, when a user enters and registers as a schedule that there is a friend meeting from December 31, Yeouinaru Station to Digital Media City Station through the schedule input menu, the schedule registration guide unit 120 manages the registered schedule information. (200).

In the management server 200, after the traffic information management unit 230 receives the information transmitted through the communication unit 250, the user device 100 selects recommended route information from Yeouinaru Station to Digital Media City Station. Transfer to.

The recommended route information is a route from Yeouinaru Station to Digital Media City Station by subway, a route from Yeouinaru Station to Digital Media City Station by city bus, and a bus from Yeouinaru Station to Gongdeok Station, followed by subway. As an example, a route to a digital media city station by transferring may be selected as an example, so a user can select a route that is most suitable for his or her situation from among recommended route information while checking the registered schedule.

In addition, as the advertisement information management unit 240 is geographically matched with the destination digital media city station from the advertisement information DB 220, advertisement information suitable for a friend gathering is extracted and transmitted to the user device 100.

Therefore, it is possible to check the schedule information and recommended route information together with the advertisement information of the places to visit at a glance, so it is possible to make the schedule management more convenient without having to search for stores around the destination. Advertising effects can also be expected.

On the other hand, in the above example, when the user selects and registers a schedule by selecting Yeouinaru Station and Digital Media City Station from the subway route map provided by the route information guide unit 110, the subway moves from Yeouinaru Station to Digital Media City Station. The route to be provided is provided as designated route information, and other routes using buses or a mixture of buses and subways can be provided as alternative route information. Therefore, the user preferentially considers the route specified by the user, but finds the route differently. Without having to look or search, you can view the alternative route provided and select a suitable route for you, so you can perform the schedule more conveniently.

As described above, according to the present invention, according to the present invention, when a user selects a specific station through public transportation route information to receive traffic information or sets a departure point and a destination to provide route route information, Maximizes the user's interest while minimizing the user's reluctance to the exposed advertisement, because irrelevant advertisements are not indiscriminately exposed to the user. It can be done, and it can be seen that more efficient and effective advertising is possible while eliminating the user's inconvenience.

The preferred embodiments of the present invention have been described in detail above, but the technical scope of the present invention is not limited to the contents described in the above-described embodiments and drawings, and is modified or modified by a person having ordinary skill in the art. It will be said that the modified equivalent configuration does not depart from the scope of the technical idea of the present invention.

The symbols for the main parts of the attached drawings are as follows.
100: user device 110: route information guide
120: schedule registration guide 130: linked information provider
200: management server 210: traffic information DB
220: advertisement information DB 230: traffic information management department
240: advertising information management department

Claims (6)

A route information guide unit that displays public transport route information and provides it to a user, and transmits the selected information to a management server when a station is selected from the public transport route information by the user;
Link information providing unit for receiving the traffic information corresponding to the selected station and the advertisement information matching the selected station location from the management server, and provides the user with the traffic information and the advertisement information in association; Including user device. According to claim 1,
The route information guide unit transmits the set information to the management server when the selected station is set as a starting point and a destination,
The linkage information providing unit receives the route route information corresponding to the set origin and destination from the management server, and the advertisement information matching the set destination, and links the received route route information and the advertisement information to the user together. User device characterized in that it provides to. A traffic information management unit that extracts traffic information corresponding to the received station from the traffic information DB and provides it to the user device when station information selected from the route information of the user device is received;
And an advertisement information management unit that extracts advertisement information matching the received station locationally from the advertisement information DB and provides it to a user device. According to claim 3,
When the departure and destination information set from the route information of the user device is received, the traffic information management unit extracts route route information corresponding to the received source and destination from the traffic information DB and provides it to the user device,
The advertisement information management unit is a management server, characterized in that the advertisement information that matches the received destination location-extracted from the advertisement information DB and provided to the user device. A user device that displays public transportation route information and provides it to a user, and when a station is selected from the public transportation route information by the user, transmits the selected station information to a management server;
And a management server that extracts traffic information corresponding to the station and advertisement information matching the station location and provides it to the user device when station information is received from the user device.
The user device is a system characterized in that the traffic information and advertisement information provided from the management server is displayed together and provided to the user. A user device that displays public transportation route information and provides it to a user, and transmits the set departure and destination information to a management server when a source and destination are set in the public transportation route information by the user;
And a management server that extracts route information corresponding to the received departure and destination information and advertisement information that matches the destination location and provides it to the user device when departure and destination information is received from the user device. ,
The user device is a system characterized in that it provides the route route information and advertisement information provided from the management server to the user.

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