KR100995728B1 - System for providing context adaptive advertisement using mobile terminal and method thereof - Google Patents

Abstract

The present invention provides a message center for transmitting a question message transmitted from at least one mobile communication terminal, personal information related to an interrogator of the mobile communication terminal that transmitted the question message, and an advertisement message relating to a specific business for each questioner and business. DB server for storing and managing database by database, location information server providing current location and time information of mobile communication terminal which sent the question message, and receiving a question message sent from the message center to extract specific keywords And the current situation of the interrogator in the DB server based on the personal information related to the interrogator stored in the DB server together with the extracted specific keyword, or the current position and time information of the mobile communication terminal provided from the location information server. Search for ads that match your message the best match Means and a question message transmitted from the message center and the current location and time information of the corresponding mobile communication terminal provided from the location information server, respectively, to be transmitted to the advertisement searching means, and the current question of the questioner retrieved from the advertisement searching means. And control means for controlling the advertisement message that best matches the situation to be transmitted to the interrogator's mobile communication terminal through the message center.

Mobile devices, question messages, advertising messages, interrogators, geolocation

Description

Contextual advertisement providing system and method using mobile communication terminal {SYSTEM FOR PROVIDING CONTEXT ADAPTIVE ADVERTISEMENT USING MOBILE TERMINAL AND METHOD THEREOF}

The present invention relates to a situational advertisement providing system and a method using a mobile communication terminal, and more particularly, by collecting a variety of contextual information of the user to transmit in real time an advertising message that matches the most part to the current situation to the user By providing a user, the user can be provided with the most appropriate and useful advertising in the current situation, and the advertiser relates to a situation-specific advertisement providing system and method using a mobile communication terminal that can effectively advertise.

In general, SMS (Short Message Service) is an abbreviation of a short text message service, and a short sentence of about 30 to 50 characters can be sent to the other party by using a wireless mobile terminal such as a mobile phone or a personal digital assistant (PDA). It is a service that enables.

Compared to the terminal for the purpose of a conventional call only has brought a great change in the communication between individuals, the communication industry is developing a variety of products of SMS. In addition, various industries use SMS for various services such as providing advertisements and information.

As described above, it is very common to provide an advertisement through a mobile communication terminal. It merely consists of a short message and transmits the advertisement message to an unspecified number of mobile communication terminals. Such an advertising method has a problem in that it does not exhibit a great effect.

The present invention has been made to solve the above-described problem, an object of the present invention is to collect a variety of context information of the user by transmitting an advertising message that matches the most part to the current situation to the user in real time, In the present situation, the most suitable and useful advertisement can be provided, and the advertiser is to provide a situation-specific advertisement providing system and method using a mobile communication terminal that can effectively advertise.

Another object of the present invention is to charge the advertiser for advertising when the successful completion of the transmission of the advertising message to the user or the advertising message sent to the user, so that the actual advertising effect It is to provide a situation-specific advertisement providing system and method using a mobile communication terminal that can be charged only for the advertising costs to reduce the advertising costs and increase the cost-effectiveness from the advertiser's point of view.

In order to achieve the above object, a first aspect of the present invention includes a message center for transmitting a query message transmitted from at least one mobile communication terminal; A DB server for storing and managing personal information related to the interrogator of the mobile communication terminal which has transmitted the question message, and an advertisement message related to a specific business by storing them in a database for each questioner and each business; A location information server providing current location and time information of the mobile communication terminal that has sent the question message; Receives a question message transmitted from the message center, extracts a specific keyword, and together with the extracted specific keyword, personal information related to the interrogator stored in the DB server, or the current location of the corresponding mobile communication terminal provided from the location information server. Advertisement search means for searching for an advertisement message that most matches the current situation of the questioner in the DB server based on the time information; And transmitting the question message transmitted from the message center and the current location and time information of the corresponding mobile communication terminal provided from the location information server to the advertisement search means, respectively, and the current situation of the questioner retrieved from the advertisement search means. It is to provide a context-specific advertisement providing system using a mobile communication terminal including a control means for controlling the most matching advertising message is transmitted to the mobile communication terminal of the interrogator through the message center.

In this case, the question / advertisement message transmitted / received from the mobile communication terminal may be in the form of any one of a short message service (SMS), a long message service (LMS), and a multimedia message service (MMS).

Preferably, the specific keyword may be composed of at least one information of region, industry type or price.

Preferably, the DB server, interrogator DB for storing and managing the database of personal information about the questioners of the mobile communication terminal that sent the question message for each questioner; And it may include an advertising DB for storing and managing the database of the regional and industry-specific advertising messages for each business.

Preferably, a weather information server for providing weather information for each region is further provided, and the control means uses the weather information server to provide weather information of an area corresponding to a current location of a corresponding mobile communication terminal provided from the location information server. Receive and control the advertisement search means, and the advertisement search means receives a question message transmitted from the message center, extracts a specific keyword, and stores the specific keyword with the extracted specific keyword with the corresponding questionnaire stored in the DB server. Based on at least one of related personal information, current location and time information of the corresponding mobile communication terminal provided from the location information server, or weather information of a region corresponding to the current location of the corresponding mobile communication terminal provided from the control means. Best match with the current situation of the questioner in the DB server Search for an advertising message.

Preferably, contextual information for a specific period is further stored and managed in the DB server, and the advertisement search means receives a question message transmitted from the message center, extracts a specific keyword, and extracts a specific keyword from the DB with the extracted specific keyword. The current situation of the questioner in the DB server based on at least one of personal information related to the questioner stored in the server, contextual information for a specific period, or current location and time information of the mobile communication terminal provided from the location information server. Search for an advertising message that best matches.

Preferably, billing processing means for providing the advertising charge billing information to the corresponding advertiser terminal when the transmission of the advertising message to the mobile communication terminal of the interrogator through the control means may be further provided.

Preferably, the control means grants a unique key to the corresponding advertising message when the advertising message is transmitted to the mobile communication terminal of the interrogator through the message center, and moves the interrogator through an advertisement recognition terminal installed in each business of the advertiser. When the unique key of the advertisement message delivered to the communication terminal is recognized, the billing processing means for receiving the recognized unique key information through the wired / wireless network and transmits the advertising fee charging information to the corresponding advertiser terminal may be further provided.

Preferably, the advertising fee charge may be set as part of the amount traded due to the advertising message.

Preferably, when the unique key of the advertisement message delivered to the mobile terminal of the interrogator is recognized through an advertisement recognition terminal installed in each business of the advertiser, the advertiser terminal discounts a part of the amount traded due to the advertisement message. It can be controlled to earn or earn miles.

Preferably, a billing / statistics DB may be further provided in connection with the billing processing means to store and manage various statistical information about the advertisement transmission including the billing details of the advertisement fee.

According to a second aspect of the present invention, there is provided a context-specific advertisement providing method using a mobile communication terminal, comprising: (a) extracting specific keyword information from a question message transmitted from the mobile communication terminal; (b) searching for an advertisement message that best matches the current situation of the interrogator based on personal information related to the interrogator previously stored together with the extracted specific keyword, or current location and time information of the mobile communication terminal; And (c) transmitting an advertisement message that best matches the searched current situation of the interrogator to the corresponding mobile communication terminal.

In this case, the question / advertisement message transmitted / received from the mobile communication terminal may be in the form of any one of a short message service (SMS), a long message service (LMS), and a multimedia message service (MMS).

Preferably, the specific keyword may be composed of at least one information of region, industry type or price.

Preferably, the step (b) may include personal information related to the interrogator previously stored with the extracted specific keyword, current location and time information of the corresponding mobile communication terminal, or an area corresponding to the current location of the mobile communication terminal. Based on at least one piece of weather information, an advertisement message that best matches the current situation of the interrogator may be searched for.

Preferably, the step (b) is based on at least one of personal information related to the interrogator previously stored with the extracted specific keyword, situation information for a specific period, or current location and time information of the corresponding mobile communication terminal. As a result, the advertisement message that most closely matches the current situation of the interrogator can be searched.

Preferably, after step (c), the method may further include providing advertisement billing information to the corresponding advertiser terminal upon completion of the transmission of the advertisement message to the interrogator's mobile communication terminal.

Preferably, in step (c), the unique message is assigned to the corresponding advertisement message when the advertisement message is transmitted to the mobile communication terminal of the interrogator, and then the mobile communication terminal of the interrogator is installed through an advertisement recognition terminal installed in each business of the advertiser. Receiving the unique key of the advertisement message delivered to, and receiving the recognized unique key information may further comprise the step of transmitting the advertising billing information to the corresponding advertiser terminal.

Preferably, the advertising fee charging may be set as a part of the amount traded due to the corresponding advertising message.

Preferably, when the unique key of the advertisement message delivered to the mobile terminal of the interrogator is recognized through an advertisement recognition terminal installed in each business of the advertiser, the advertiser terminal discounts a part of the amount traded due to the advertisement message. It may further comprise the step of earning or mileage.

According to a third aspect of the present invention, there is provided a recording medium on which a program for executing a method for providing a context-specific advertisement using the above-described mobile communication terminal is recorded.

According to the context-adjusted advertisement providing system and method using the mobile communication terminal of the present invention as described above, by collecting a variety of context information of the user to the user in real time advertising message that matches the most part to the situation in real time By transmitting, the user can be provided with the most appropriate and useful advertising in his current situation, there is an advantage that the advertiser can effectively advertise.

In addition, according to the present invention, by charging the advertising costs to the advertiser for the successful completion of the transmission of the advertising message to the user or the actual message due to the advertising message sent to the user, there is a real advertising effect Advertisement is charged only for the case, which has the advantage of reducing the cost of advertising and increasing the cost-effectiveness for the advertiser.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the following embodiments of the present invention may be modified into various other forms, and the scope of the present invention is not limited to the embodiments described below. The embodiments of the present invention are provided to enable those skilled in the art to more fully understand the present invention.

1 is a block diagram illustrating an overall system for providing a customized advertisement using a mobile communication terminal according to an embodiment of the present invention.

Referring to FIG. 1, a situational advertisement providing system using a mobile communication terminal according to an embodiment of the present invention includes at least one mobile communication terminal 100a to 100n, a message center 200, and a location information server 300. ), The control module 400, the advertisement search module 500 and the DB server 600, and the like.

Herein, the mobile communication terminals 100a to 100n are conventional wireless portable terminal devices capable of voice or text communication, and may be implemented as, for example, a personal mobile terminal such as a mobile phone or a personal digital assistant (PDA).

The mobile communication terminals 100a to 100n basically provide a user interface function for inputting a user command using a keypad, a communication function for transmitting and receiving data by connecting to a network, and displaying information as text or an image to a user. Screen viewing function is provided.

In addition, the mobile communication terminals 100a to 100n may provide a location-based service such as a conventional GPS (Global Positioning System). That is, the GPS receiver is mounted to receive the location and time information transmitted from the GPS satellites through the GPS antenna to generate the current location and time information, and transmit it to the message center 200 via the corresponding mobile carrier (not shown). have.

The message center 200 mainly plays a role of transmitting and receiving a message by using a conventional mobile origination (MO) or mobile termination (MT) technology. In particular, the message center 200 transmits a message (eg, a question message transmitted from the mobile communication terminals 100a to 100n). , Wangsimni beauty salon or Cheongdam-dong cafe) is provided through the corresponding mobile carrier to perform the function of transmitting to the control module (400).

In addition, the message center 200 receives an advertisement message retrieved from the advertisement search module 500 to be described later through the control module 400 and transmits the advertisement message to the corresponding mobile communication terminals 100a to 100n through the corresponding mobile communication company. do.

In this case, a message transmitted and received from the mobile communication terminals 100a to 100n may be, for example, a short message service (SMS), a long message service (LMS), or a multimedia messaging service (MMS). Although it is preferable to be in the form of any one of services, but is not limited to this, for example, may be transmitted in the form of a voice message.

The location information server 300 performs a function of providing the control module 400 with the current location and time information of the mobile communication terminals 100a to 100n transmitting the question message, for example, a geographic information system (Geographic Imformation). Receives the current location and time information transmitted from the mobile communication terminals 100a to 100n equipped with the general GPS receivers through the system and GIS, and maps them to previously stored location-related map information data. ) To more accurately grasp the current location on the map of the mobile communication terminals 100a to 100n.

In this case, it is preferable to use the GPS method as the location tracking method of the mobile communication terminals 100a to 100n, but is not limited thereto. For example, various real-time location tracking methods such as a cell method, WiFi, or Wibro may be used.

On the other hand, the location information server 300 applied to an embodiment of the present invention is implemented to provide the control module 400 with the current location and time information of the mobile communication terminals 100a to 100n transmitting the question message, but It is not limited, and may be provided directly to the advertisement search module 500 without passing through the control module 400.

The control module 400 receives the question message transmitted from the message center 200 and controls the control module 400 to be transmitted to the advertisement search module 500, and controls the mobile communication terminals 100a to 100n transmitted from the location information server 300. It receives the current location and time information and performs a function to control the transmission to the advertisement search module 500.

In addition, the control module 400 may be a mobile communication terminal (100a to) of the interrogator through the message center 200, the advertising message that matches the most part of the current situation of the interrogator retrieved from the advertisement search module 500 (Matching) 100n) to control the transmission.

The advertisement search module 500 receives a question message transmitted from the control module 400, extracts a specific keyword, and personal information related to the questioner stored in the DB server 600 together with the extracted specific keyword, or a control module. Based on the current location and time information of the corresponding mobile communication terminals 100a to 100n provided from the 400 or the location information server 300, the DB server 600 matches the most part with the current situation of the questioner. Search for the advertising message.

In this case, the specific keyword is preferably composed of at least one information of region, industry type or price.

The DB server 600 provides personal information (eg, name, age, gender or birthday) related to the interrogator of the mobile communication terminals 100a to 100n that transmitted the question message, and an advertisement message related to a specific business, respectively. It performs the function of storing and managing database (DB) by questioner and business.

The DB server 600, the interrogator DB 610 for storing and managing the database (DB) for each questioner personal information about the interrogators of the mobile communication terminals (100a to 100n) that sent the question message, and the region, And an advertisement DB 620 for storing and managing the advertisement message for each industry by database (DB).

In addition, the DB server 600 includes period status information for storing and managing a database (DB) of situation information (for example, anniversary information such as Valentine's day and white day) for each specific period (year / month / week / day / time) DB 630 may be further included.

In such a system environment, the advertisement search module 500 receives a question message transmitted from the control module 400 to extract a specific keyword, and to the interrogator DB 610 of the DB server 600 together with the extracted specific keyword. Personal information related to the corresponding questioner stored, the situation information for each specific period stored in the DB 630 period status information DB 630, or the corresponding mobile communication terminal 100a to the control module 400 or the location information server 300. 100n) is provided with at least one of the current location information and time information based on this information in the DB DB 620 of the DB server 600 can search for the advertising message that matches the most part of the current situation of the questioner. have.

In addition, a weather information server 700 for providing region-specific weather information (eg, temperature, rain or snow) may be further provided. In such a system environment, the control module 400 receives the weather information of the region corresponding to the current location of the corresponding mobile communication terminals 100a to 100n provided from the location information server 300 using the weather information server 700. It may be controlled to be delivered to the advertisement search module 500.

In addition, the advertisement search module 500 receives a question message transmitted from the control module 400 to extract a specific keyword, and the questioner stored in the questioner DB 610 of the DB server 600 together with the extracted specific keyword. Personal information related to the current position and time information of the corresponding mobile communication terminals 100a to 100n provided from the control module 400 or the location information server 300, or the corresponding mobile communication terminals 100a to provided from the control module 400. 100n) is provided with at least one of the weather information of the region corresponding to the current location of the information based on the current situation of the questioner in the advertisement DB 620 of the DB server 600 (for example, a woman in her 20s You can also search for advertising messages that match the most part with cafes that you can go near Cheongdam-dong).

On the other hand, when the advertisement message retrieved from the advertisement search module 500 is successfully transmitted to the mobile communication terminal (100a to 100n) of the interrogator through the control module 400 and the message center 200, the control module 400 According to the control of the billing processing module 900 for providing the advertising fee billing information to the advertiser terminal 800 may be further provided.

The billing method upon completion of the transmission of the billing processing module 900 does not charge the advertising fee when the transmission of the advertising message fails, but only charges the advertising fee only when it is successfully completed, thereby providing timely information, that is, information requested by the user in real time. Advertisement is very high because it is received, and the advertiser can not effectively spend the advertising costs if the transmission is not set in the case of advertisers can be reduced efficiently.

On the other hand, when the control module 400 transmits the advertisement message to the mobile communication terminal (100a to 100n) of the interrogator through the message center 200, it can give a unique key to the advertisement message, the advertiser When the unique key of the advertisement message delivered to the mobile communication terminal (100a to 100n) of the interrogator through the advertisement recognition terminal 1000 installed in each business, the billing processing module 900 through the wired / wireless network The advertisement fee charging information may be transmitted to the corresponding advertiser terminal 800 by receiving the recognized unique key information.

In this case, the advertising fee is preferably set as a part of the amount traded due to the advertising message.

In addition, when the unique key of the advertisement message delivered to the mobile communication terminal (100a to 100n) of the interrogator through the advertising recognition terminal 1000 installed in each business of the advertiser, the corresponding advertiser terminal 800 to the consumer You can activate the transaction verification for the advertising message by discounting or discounting a portion of the amount traded by the advertising message, and you will be charged only for the effective advertising effect. You can effectively reduce your spending and increase your cost-effectiveness.

In addition, the billing / statistics DB 640 which is linked to the billing processing module 900 and stores and manages various statistical information about the advertisement transmission including the billing details of the advertisement fee may be further provided in the DB server 600. .

Meanwhile, in one embodiment of the present invention, although the billing / statistics DB 640 is implemented to be provided in the DB server 600, the present invention is not limited thereto and may be provided separately.

On the other hand, all data stored in the DB server 600 may be input and stored from a user (questioner) or an advertiser's terminal through, for example, web-based or wired / wireless communication means by the control of the control module 400. have.

2 is a flowchart illustrating a method of providing a context-specific advertisement using a mobile communication terminal according to an embodiment of the present invention.

1 and 2, first, a question message (for example, is there no good wine bar near Samcheong-dong?) Transmitted from the at least one mobile communication terminal 100a to 100n through the message center 200. The transmission to 400 (S100).

Then, the advertisement search module 500 extracts specific keyword information from the question message transmitted from the control module 400 (S200), and the corresponding questioner stored in the DB server 600 together with the specific keyword extracted in step S200. The current situation of the questioner in the DB server 600 based on the personal information related to the information, or the current location and time information of the corresponding mobile communication terminals 100a to 100n provided from the control module 400 or the location information server 300. The advertisement message that matches the most part is searched for (S300).

Subsequently, the control module 400 transmits the advertisement message that matches the most part with the current situation of the interrogator retrieved in step S300 through the message center 200 to the mobile communication terminals 100a to 100n of the interrogator. Transfer to (S400).

On the other hand, the step S300, along with the specific keyword extracted in the step S200 personal information associated with the questioner stored in the DB server 600, the current position and time information of the corresponding mobile communication terminals (100a to 100n), or the control module Based on at least one piece of weather information of the region corresponding to the current location of the corresponding mobile communication terminals 100a to 100n provided from the 400, an advertisement message that best matches the current situation of the interrogator may be searched for.

On the other hand, the step S300, along with the specific keyword extracted in the step S200, personal information related to the interrogator stored in the DB server 600, situation information for a specific period, or the current location of the corresponding mobile communication terminals 100a to 100n. Based on at least one of the time information and the time information may be searched for the advertisement message that most closely matches the current situation of the questioner.

In addition, after the step S400, if the successful completion of the transmission of the advertising message to the interrogator's mobile communication terminal (100a to 100n), through the billing processing module 900 to provide the advertising fee charging information to the advertiser terminal 800. It may further comprise the step.

In addition, in the step S400, when transmitting the advertising message to the mobile communication terminal (100a to 100n) of the interrogator, after assigning a unique key to the advertising message, through the advertising recognition terminal 1000 installed in each business of the advertiser When the unique key of the advertisement message delivered to the mobile communication terminals 100a to 100n of the interrogator is recognized, and the recognized unique key information is provided by the billing processing module 900, the advertisement fee charging information to the corresponding advertiser terminal 800 The method may further include transmitting.

In this case, the advertising charge is preferably set as a part of the amount traded due to the advertising message.

Moreover, when the unique key of the advertisement message delivered to the mobile communication terminals 100a to 100n of the interrogator is recognized through the advertisement recognition terminal 1000 installed in each business of the corresponding advertiser, the corresponding advertiser terminal 800 is provided to the consumer. By discounting or earning a mileage of a portion of the amount traded by the advertising message, you can activate the transaction verification for the advertising message, and you will be charged only for the effective advertising effect. Reduce costs and increase cost effectiveness.

On the other hand, the context-specific advertisement providing method using a mobile communication terminal according to an embodiment of the present invention can also be implemented as a computer-readable code on a computer-readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored.

For example, the computer-readable recording medium may be a ROM, a RAM, a CD-ROM, a magnetic tape, a hard disk, a floppy disk, a removable storage device, a nonvolatile memory (Flash memory). Optical data storage, and the like, and also implemented in the form of a carrier wave (eg, transmission over the Internet).

The computer readable recording medium can also be distributed over computer systems connected over a computer network so that the computer readable code is stored and executed in a distributed fashion.

Although the above-described preferred embodiments of the context-adjusted advertisement providing system and method using the mobile communication terminal according to the present invention have been described, the present invention is not limited thereto, and the claims and the detailed description of the invention and the accompanying drawings are described. It is possible to carry out various modifications within the scope and this also belongs to the present invention.

1 is a block diagram illustrating an overall system for providing a customized advertisement using a mobile communication terminal according to an embodiment of the present invention.

2 is a flowchart illustrating a method of providing a context-specific advertisement using a mobile communication terminal according to an embodiment of the present invention.

Claims (21)

In the system for providing an advertisement through a mobile communication terminal, A DB server for storing and managing a database of advertisement messages, keywords, and subscriber information having location information in a database; A location information server providing location information of the mobile communication terminal; After receiving the question message from the mobile communication terminal, the keyword is extracted, and based on the extracted keyword, the subscriber's personal information, and the location information, the DB server searches for an advertisement message that best matches the question message from the DB server. Advertising search means; Control means for assigning a unique key to the searched advertisement message and transmitting the unique key to the mobile communication terminal; An advertiser terminal which recognizes the unique key from the mobile communication terminal and discounts or accumulates a portion of the transaction price based on the advertisement message including the unique key; And And a billing processing means for receiving the unique key from the advertiser terminal and transmitting the advertising fee billing information to the advertiser terminal. According to claim 1, The question / advertisement message transmitted / received from the mobile communication terminal is a mobile communication terminal comprising any one of a short message service (SMS), a long message service (LMS) and a multimedia message service (MMS). Contextual advertisement providing system used. delete delete According to claim 1, It is further provided with a weather information server that provides weather information for each region, The DB server further stores and manages the weather information for each region, and The advertisement search means further utilizes the region-specific weather information to search for the advertisement message, the context-specific advertisement providing system using a mobile communication terminal. delete The method of claim 1, wherein the charging processing means When the control means transmits the advertisement message to the mobile communication terminal, the advertisement advertising charging system, characterized in that for providing the advertising fee charging information to the advertiser terminal. delete delete delete 8. The method of claim 7, And a billing / statistics DB that stores and manages various statistical information including the advertisement fee charging information in association with the billing processing means. As a method for providing a customized advertisement using a mobile communication terminal, (a) extracting a keyword from an inquiry message transmitted from the mobile communication terminal by an advertisement search means; (b) the advertisement retrieving means stores and stores a database of advertising messages, keywords, and subscriber information with location information by using the extracted keyword, subscriber information and location information of the mobile communication terminal; Retrieving an advertisement message that best matches the question message of the mobile communication terminal through a managing DB server; And (c) a control means assigning a unique key to the retrieved advertisement message and transmitting the unique key to the mobile communication terminal; (d) after the advertiser terminal recognizes the unique key, the advertiser terminal discounts a part of the transaction amount or accumulates mileage based on the advertisement message including the unique key; And (e) a charging processing means, after receiving the unique key from the advertiser terminal, transmitting the advertising fee charging information to the advertiser terminal, the situation-specific advertisement providing method using a mobile communication terminal. The method of claim 12, The question / advertisement message transmitted / received from the mobile communication terminal is a mobile communication terminal comprising any one of a short message service (SMS), a long message service (LMS) and a multimedia message service (MMS). How to provide contextual advertising. delete The method of claim 12, wherein step (b) Method for providing a customized advertisement using a mobile communication terminal, characterized in that for further utilizing the weather information corresponding to the location of the mobile communication terminal, to retrieve the advertising message. delete The method of claim 12, When the control means transmits the advertising message to the mobile communication terminal, the charging processing means further comprises the step of transmitting the advertising fee charging information to the advertiser terminal providing a personalized advertisement using a mobile communication terminal Way. delete delete delete A computer-readable recording medium having recorded thereon a program capable of executing the method of any one of claims 12, 13, 15 and 17 by a computer.

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