KR20090058087A - Mobile advertisement offer systems and the way that used a hi-pass system - Google Patents

Abstract

The present invention relates to a mobile advertisement providing system and a method using a high pass system (unmanned toll collection system), and more particularly, a data input unit for inputting company information and map information, traffic information, and advertisement information of an advertisement company; A target processing unit for extracting and editing a mobile phone number of a vehicle user who has passed through the highway toll booth; An SMS processor for transmitting an SMS Callback URL to a user's mobile number; A data processing unit for processing when the user accesses the wireless Internet to search advertisement information through the wireless Internet; An information provider for providing a mobile phone with the data prepared by the data processor; It is composed of a broadcast processing providing unit for processing when the user delivers the advertising information to other users.

According to the present invention, an advertisement can be transmitted at any time and anywhere for a user of a vehicle that has passed through a highway toll gate, and various advertisement information can be provided through a wireless Internet.

Description

Mobile advertisement offer system using hi-pass system and method thereof {Mobile advertisement offer systems and the way that used a hi-pass system.}

The present invention relates to a mobile advertisement providing system and a method using a high-pass system, and more particularly, when a vehicle user passes through a highway tollgate, obtains a mobile phone number using member information of the vehicle and sends an SMS to the user's mobile phone. By providing a callback URL, users can access the mobile phone's wireless Internet, search for map information, traffic information, basic and detailed information of the company they want to advertise, and use the broadcasting function to deliver information to others. The present invention relates to a mobile advertisement providing system and a service method thereof through a mobile telecommunication wireless Internet service, in which information of a company received by another person is re-viewable in a wireless internet.

Therefore, the present invention is based on the information of the high-pass passing vehicle, the technology of the applicant and advertisement information management technology and the extraction process of the target audience and the wireless Internet access technology using the SMS callback URL in the SMS (Short Message Service) field and the wireless Internet It belongs to the technical field of processing text, image, voice and video.

In the background of the present invention, a method of wirelessly transmitting an arbitrary message for displaying on a screen of a mobile phone is currently used as a short message service (SMS), a wireless application protocol (WAP), or a multimedia message system (MMS). The method using etc. is used.

WAP is a specification of communication protocols that standardizes the way wireless devices, such as cell phones and pagers, can be used to access the Internet, such as email, the web, and news.

SMS is a service method for transferring a simple message between a mobile phone and a system in a mobile communication terminal system. The SMS currently used follows the standard of IS-637. The IS-637 standard specifies how to send short messages of up to 256 characters in English via SMS.

MMS is a technology that goes beyond simple text messages and attaches various multimedia data such as texts, images, sounds, and composite images to other terminals or e-mails.

The SMS Callback URL is one of the wireless Internet access methods that allow a user to directly access the wireless Internet and search for its contents.

VM (Virtual Machine) technology connects to a wireless internet server, downloads contents (cartoons, games, e-books, etc.) developed as VMs to a mobile phone, stores them in memory, and executes them on mobile phones anytime and anywhere offline. It is a function to provide various multimedia services such as game, video, karaoke and so on.

The present invention relates to a system and method for mobile advertisement providing system using method for managing a company and extracting a subject, extracting SMS callback URL, and using mobile communication wireless Internet in a high-pass system. It is based on control technology and interlocking technology with high pass system.

The present invention relates to a mobile advertisement providing system and a method using a high-pass system,

More specifically, when a vehicle user passes through the highway tollgate, the mobile phone number is obtained by using the vehicle's membership information and the SMS callback URL is provided to the user's mobile phone. The present invention relates to a mobile advertisement providing system and a method for enabling various contents information search.

As of October 2007, there are 31 countries that operate unmanned toll collection systems such as Hi-Pass and play a leading role in resolving traffic and congestion. The usage rate of unmanned toll collection system is the highest in Japan 66%, Italy 49% and France 32%. In Korea, Korea Expressway Corporation has opened three business offices in the outskirts of Seoul in February 2004, and is planning to open nationwide with 118 opening at the end of 2007. High-pass systems for chronic traffic jams can handle traffic up to 4-7 times faster and transit vehicles can significantly reduce waiting times.

High-pass service is developing a way to enable a variety of linked services with a great socioeconomic effect such as energy saving, soot reduction, and standby time saving.

With the introduction of a five-day workweek, family leisure activities are increased on weekends, various exhibitions and festivals are held by government agencies and local governments, and companies that sell and sell to customers are also advertising in various ways.

In the advertising method, there was a problem that it is difficult to predict the advertising effect by advertising by using the existing broadcasting, newspapers, flyers, the Internet, etc. by selecting or distinguishing the target audience or unilateral advertising against an unspecified majority. Therefore, the emergence of a technology that allows advertisers to voluntarily select and target advertisement targets by specific regional units.

The present invention relates to a mobile advertisement providing system and a method using a high-pass system (unmanned toll collection system), and more particularly, to provide an SMS callback URL to a user's mobile phone using member information of a vehicle that has passed through a highway toll gate. The present invention relates to a mobile advertisement providing system and a service method through a mobile communication wireless Internet service so that a user can access various advertisement information of a company to be advertised by accessing the wireless Internet of a mobile phone.

Application of the present invention can transmit a corporate advertisement anytime and anywhere to the user of the vehicle passing through the highway toll, there is an effect that can provide a variety of advertising information through the wireless Internet.

The present invention was created to solve the above problems, an object of the present invention is to extract the target audience by using the member information of the vehicle passing through the highway toll using a high-pass system and the advertiser is a pre-edited advertisement After the contents are stored in the system, the target person's mobile phone provides an SMS callback URL, and the target person connects to the wireless Internet to provide the advertiser's map information, traffic information, basic information and details of the company, and provide information to others. The purpose of the present invention is to provide a mobile advertisement providing service system and a method for providing a broadcasting function that can be delivered and allowing the information of the guided company to be viewed again on the wireless Internet.

As described above, the present invention was devised to solve the problems of the prior arts, and it is possible to target advertisement by extracting an advertisement target person using a high pass system, and to provide a mobile advertisement that can maximize advertisement effect by providing various advertisement information. It is an object to provide a system and a method thereof.

In addition to the unmanned fee collection, which is the purpose of the high pass system, additional services are available, and advertisers can maximize the effectiveness of the advertisement by enabling targeted advertisement for vehicles passing through the high pass.

On the other hand, the present invention has been described with reference to the embodiments shown in the drawings, which are merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be defined only by the appended claims.

In order to achieve the above object, the present invention transmits an SMS Callback URL to a mobile phone of a high-pass passing vehicle so that a user can directly access the corresponding advertisement information of the mobile communication wireless Internet so that various advertisement information can be inquired.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic functional diagram of a high pass system according to an embodiment of the present invention.

Referring to this, in the high pass system according to an embodiment of the present invention, it is possible to know the overall work flow and obtain information on passing vehicles.

High Pass is a state-of-the-art electronic toll collection system that pays tolls using wireless or infrared communication in a running car.If you purchase an electronic card and attach the vehicle terminal to the vehicle, you will receive a high pass service that processes from vehicle recognition to payment. Can be.

When the vehicle 100 equipped with the infrared or frequency vehicle terminal 910 enters the highway tollgate, the antenna 1 920 and the antenna 2 930 exchange information by infrared or frequency communication between the vehicle terminal 910. . After acquiring vehicle model information through the vehicle classifier 940, tolls are collected from the electronic card. After checking the toll payment details, check the vehicle model of the vehicle terminal and the vehicle model of the vehicle detector (950). If the vehicle is in violation, the toll and penalties are imposed after photographing the rear plate of the violating vehicle through the violating vehicle photographing device 960, and the toll collection information is displayed on the screen of the driver indicator 970 so that the driver of the passing vehicle can check it. do. The processed result is stored in the high pass information DB 300 through the high pass system 200.

2 is a schematic diagram showing a schematic configuration of a mobile advertisement providing system according to an embodiment of the present invention.

As shown in FIG. 2, when the vehicle 100 equipped with the electronic card purchase and the vehicle terminal 910 passes through the highway tollgate at the highway tollgate where the high pass system is installed, the toll is normally collected or information about the violated vehicle is high. The high pass information DB 300 is stored through the pass system 200.

Receives an order from the advertiser to advertise and registers the advertisement company information and the advertisement content using the advertisement registration function provided by the web server 570 using the advertisement processing PC (400).

The information input from the advertisement registration PC 400 stores the advertisement company information and the advertisement contents in the DB server 590 through the mobile advertisement providing system 500.

The mobile advertisement providing system 500 includes an SMS / MMS server 510 in charge of SMS and MMS sending processing, a content server 530 edited in advertisement contents, a WAP server 550 for providing wireless Internet information, and an advertisement processing PC. In 400, a web server 570 for registering an advertisement content, providing a function of editing an advertisement and selecting a target object, providing statistical information, and a DB server 590 for storing various types of information.

The advertiser selects the target target which is the regional standard target from the high pass information DB 300 managed by the high pass system 200 from the advertisement processing PC 400 and then moves to the SMS / MMS server 510. An SMS callback URL is transmitted to the mobile phone 700 of the user of the vehicle that has passed the high pass using the communication network 600.

Receiving the SMS Callback URL, the user may access the wireless Internet from the mobile phone 700 and inquire the advertisement information provided from the WAP server 550, the content server 530, and the DB server 590.

Although these servers are all described as separate servers, it is apparent to those skilled in the art that in practice, they may be separate processes implemented in one server, or one or several of them may be integrated and implemented in one server.

3 is a block diagram showing in detail the configuration of the mobile phone according to an embodiment of the present invention.

As shown in FIG. 3, the mobile phone 700 includes a control unit 710, an input unit 720, a memory 730, a wireless communication unit 740, a display unit 750, an output unit 760, and a mobile advertisement providing processing unit ( 770, an advertisement processor 780, and a VM function unit 790.

A control unit 710 for controlling the overall operation of the mobile communication terminal, an input unit 720 for input control of the mobile phone 700, a memory 730 for storing various data, a wireless communication unit for performing wireless communication ( 740, the display unit 750 for indicating the current state of the mobile communication terminal or the event processing state requested by the user, and the output unit 760 for providing a wireless Internet connection or necessary content are specific configurations of the mobile communication terminal. Description will be omitted.

In more detail, the information requested by the mobile advertisement providing processor 770 from the user requests the corresponding advertisement information to the mobile advertisement providing system 500 through the wireless communication unit 740.

The mobile advertisement providing processing unit 770 outputs the advertisement information of the company transmitted from the mobile advertisement providing system 500 so that a user can check it using the display unit 750, the output unit 760, or both.

Here, the advertisement information includes map information showing the location of the advertiser, traffic information indicating the way of arrival, basic information indicating the name of the advertiser, telephone number, address, type of business, etc., introduction of the advertiser or main business content, Contents such as detailed information indicating comment information recorded after the user has used.

In particular, when an advertising company provides an advertisement using text, voice, photo, video, etc., the advertisement processing unit 780 should be provided after processing the corresponding information.

In addition, among the functions provided by the mobile communication wireless Internet, a function of storing the advertisement company information in advance by using the VM (Virtual Machine) function should be provided and easily retrieved.

If the advertisement information is changed in the VM processing unit 546 in the mobile advertisement providing system 500 and needs to be downloaded from the mobile phone 700 again, the VM function unit 790 of the mobile phone 700 is the control unit 710. Through the mobile advertisement providing system 500 through the changed information is downloaded to the mobile phone (700).

Therefore, the mobile advertisement providing processing unit 770 map information or traffic information, basic information, detailed information of the company transmitted from the mobile advertisement providing system 500. The display unit 750, the output unit 760 or all of the contents of the advertisement information, etc. should be output to the mobile phone 700 so that the user can check it, and if the user wants additional information, the mobile of the mobile phone 700 It should be possible to request the corresponding information to the mobile advertisement providing system 500 through the advertisement providing processing unit 770.

Figure 4 is a block diagram showing the configuration of a mobile advertisement providing system according to an embodiment of the present invention.

As shown in FIG. 4, the mobile advertisement providing system 500 includes an information transmitting and receiving unit 511, a control unit 512, a data input unit 520, a target processing unit 530, a data processing unit 540, and an information providing unit ( 560, a broadcast processing providing unit 570, an SMS processing unit 580, and a database 550.

In more detail, the data input unit 520 processes various types of information input to the mobile advertisement providing system 500 under the control of the controller 512. The map information input unit 521, the traffic information input unit 522, and the company An information input unit 523, an advertisement input unit 524, and a history information input unit 525 are included.

The target processing unit 530 is connected to the high-pass information DB 300 that stores the processing result of the high-pass system 200 under the control of the control unit 512, extracts the target target advertising target audience extraction unit for editing and storing 531, a target customer editing unit 532, and a target customer storage unit 533.

The data processing unit 540 is a map information processing unit 541, a traffic information processing unit 542, a business information processing unit 543, a history information processing unit 544, a reservation processing unit 545 processing the data input from the data input unit 520. ), The VM processing unit 546.

The database 550 stores information related to the mobile advertisement providing system 500 under the control of the controller 512. The database 550 stores information input using at least one company information using the company information input unit 523. After processing in 543, it is stored in the company information DB 553.

Also, in order to provide map information of an advertisement company, if the map information of the company is input using the map information input unit 521 on the basis of the map information for each country or region, the map information processing unit 541 processes the map information DB 551. Store in

In addition, the traffic information processing unit 542 processes the information input by using the traffic information input unit 522 to provide traffic information of the corresponding route to the advertisement company when the starting point is designated on the map, and then the traffic information DB 552. Save traffic information in

In addition, the advertisement information, such as text, voice, picture video, etc. applied by the company is stored using the advertisement input unit 524 in the advertisement DB 554.

In addition, when a user applies for the High Pass service, the personal information shown in the table below

And the card basic information shown in the table below,

And vehicle terminal device information shown in the table below,

Is input to the high pass system 200 and stored in the high pass information DB 300, if the vehicle has passed through the highway toll booth as shown in the table below processing information

Information such as a processing date, a card number, a toll gate, a member ID, an OBU manufacturing number, a vehicle model, a vehicle number, an amount of money, and a processing result is stored in the high pass information DB 300.

When the advertiser requests to extract the target target using the function provided by the web server 570 of the mobile advertisement providing system 500 to select the target target for sending the advertisement, the target customer extracting unit of the target processing unit 530. In step 531, the high-pass information DB 300 is searched to extract information based on the highway toll booth that is the advertisement target.

For example, in the case of extracting the target object based on the Gangneung tollgate, the data matched with 'Gangneung' is first extracted from the toll item of the illustrated processing information, and the personal information shown based on the 'member ID' of the illustrated processing information. Extracts data that matches 'Member ID' from. From the extracted data, determine the 'phone number' of the 'member ID'.

The 'phone number' of the determined 'member ID' is passed to the target customer editing unit 532, and the target customer editing unit 532 searches the company information DB 553 and the advertisement DB 554 to search for the content to be advertised. .

The searched advertisement company information, the advertisement information, and the 'phone number' determined as the target target are stored in the advertisement target DB 558 in the target customer storage unit 533.

In the case of excluding the advertiser and the similar area subscriber among the target 'phone numbers', the subscriber can be excluded by searching the 'address' in the personal information shown in the target customer editing unit 532 and comparing the 'address'. Function is provided.

When requesting sending SMS callback URL to the mobile phone 700 of the target target based on the target target extracted by the advertiser, the SMS processing unit 580 searches for the advertisement target DB 558 under the control of the controller 512. Sending the SMS Callback URL by using the mobile communication network 600 to the mobile phone 700 of the target target company.

When the target target requests the advertisement information inquiry to the mobile phone 700 by the SMS callback URL, the information transmitting / receiving unit 511 receives the advertisement information from the mobile phone 700, and under the control of the controller 512, After performing the user authentication procedure, if the requested information is a map of the advertising company, the map information processing unit 541 retrieves and extracts map information from the map information DB 551 where the map information is stored, and then enters the history information input unit 525. The processing history is stored in the processing history DB 555 through the.

In addition, if the requested information is traffic information, the mobile advertisement providing processing unit 770 of the mobile phone 700 should be able to receive the starting point location, and the traffic information processing unit 542 receiving the starting point information received through the information transmitting and receiving unit 511. ) Retrieves and extracts the corresponding traffic information from the traffic information DB 552 based on the departure point information, and stores the processing history in the processing history DB 555 through the history information input unit 525.

In addition, when the requested information is a company information, the company information processing unit 543 retrieves and extracts the corresponding information from the company information DB 553 in which the company information is stored, and then processes the history through the history information input unit 525. Store processing history in.

In addition, when the requested information is history information, the history information processor 544 retrieves and extracts the corresponding information from the processing history DB 555 managing the inquiry history.

After the processing is completed in the map information processing unit 541, the traffic information processing unit 542, the business information processing unit 543, and the history information processing unit 544, the information providing unit 560 confirms each processing result and then, in the mobile phone 700, After receiving the information is edited according to a previously defined connection standard to enable the information query is provided to the mobile phone 700 through the information transmission and reception unit 511 of the mobile advertisement providing system 500.

If the user wants to transmit the information retrieved from the mobile phone 700 to another user, the mobile advertisement providing processing unit 770 of the mobile phone 700, Figure 7 is notified to the user in accordance with an embodiment of the present invention As an example of the screen showing the input page during the broadcast processing, as shown in FIG. After entering the contents in the screen consisting of items to check, items to enter questions, items to enter the caller's phone number is processed.

The mobile advertisement providing system 500 performs the broadcast processing through the broadcast processing providing unit 570. The broadcast processing providing unit 570 checks the corresponding company through the processing history DB 555, and stores the SMS sending request history in the broadcast information DB 556 for the broadcast processing request. The stored information sends and processes the SMS of the SMS Callback URL to other users so that other users can access and verify the information through the SMS processing unit 580.

If the user wants to make a reservation and order to the corresponding company from the mobile phone 700, in the mobile advertisement providing processing unit 770 of the mobile phone 700, FIG. 8 shows an input page for the user to book according to an embodiment of the present invention. As an example of a screen, as shown in FIG. 8, after inputting a date and contents to be reserved, information input to the mobile advertisement providing system 500 is transmitted.

In the mobile advertisement providing system 500, a reservation process is performed through the reservation processing unit 536. The reservation processing unit 536 stores the reservation information input by the user in the reservation DB 357 and stores the stored information by sending the reservation information as SMS to the mobile phone designated by the company through the SMS processing unit 580.

5 is a flowchart illustrating a target customer extraction according to an embodiment of the present invention.

When requesting the advertisement target selection and SMS sending from the advertiser, the mobile advertisement providing system 500 receives the advertisement target target extraction request from the target customer extracting unit 531 under the control of the controller 512 (S611) and then extracts the request. The condition is analyzed (S612).

As a result of the step S612, when the extraction request condition is not met, the mobile advertisement providing system 500 transmits a message that the extraction failed to the advertisement processing PC (400) (S613).

As a result of step S612, when the extraction request condition is met, the high pass information DB search is performed from the high pass information DB 300 of the high pass system 200 (S614).

The target customer editing unit 532 edits the mobile phone number that is the target target that meets the extraction condition based on the data retrieved from the high pass information DB (S615).

As a result of step S615, it is confirmed whether or not editing is completed (S616).

As a result of step S616, if an error occurs during editing, the mobile advertisement providing system 500 transmits a message indicating that editing has failed to the advertisement processing PC 400 (S617).

As a result of step S616, when the editing is normally completed, the target customer storage unit 533 stores the target object in the advertisement target DB 558 (S618).

The advertisement processing PC 400 receives the SMS sending request to the mobile phone of the target audience (S619).

After checking the SMS sending request in the SMS processing unit 580 (S620), if the content of the SMS sending request is incorrect, the mobile advertisement providing system 500 transmits a message indicating that the SMS sending failed to the advertisement processing PC 400 (S621). ).

When the SMS sending request is normal as a result of step S620, the target target is queried from the advertisement target DB 558 (S622) and the SMS callback URL is sent to the target target mobile phone number (S623).

6 is a flowchart illustrating a mobile advertisement providing system according to an embodiment of the present invention.

The mobile advertisement providing system 500 performs an authentication procedure for confirming whether the user accesses the mobile advertisement providing system 500 through the wireless Internet through the mobile phone 700 (S711) based on the user's telephone number. (S712).

As a result of step S712, when the confirmation procedure for the subscriber identification information is not made, the mobile advertisement providing system 500 transmits a message that the authentication failed to the mobile phone 700 (S713).

As a result of step S712, when the subscriber identification information is confirmed, it is checked whether the user is connected via the VM function unit 790 of the cellular phone 700 or VM connection (S714).

As a result of step S714, when connecting to the VM, the VM version is checked (S715). Check whether the VM version is the same (S716) When the VM version is different, the mobile advertisement providing system 500 transmits a message to download because the version is different to the mobile phone 700 (S717).

If the result VM version of step S716 is the same, the user's request input from the mobile phone 700 is analyzed (S721).

As a result of step S721, when the user requests the map information, the map information processing unit 541 maps the map information stored by the user under the control of the control unit 512 of the mobile advertisement providing system 500. In operation 722, map information search and editing for searching and extracting map information is performed.

As a result of step S721, when the user requests the traffic information, the mobile advertisement providing processing unit 770 of the mobile phone 100 receives the starting point information input by the user and accesses the mobile advertisement providing system through the wireless Internet (S711). Pass the entered starting point information. Under the control of the control unit 512 of the mobile advertisement providing system 500, the traffic information processing unit 542 sends traffic information to the advertiser based on the starting point information input by the user from the traffic information DB 353 in which the traffic information is stored. Traffic information search and editing for searching and extracting traffic information is performed (S723).

As a result of step S721, when the user requests the history information for inquiring the advertiser, the history information processor 544 displays the history information requested by the user under the control of the controller 512 of the mobile advertisement providing system 500. The history information search and editing is performed to retrieve and extract history information from the stored processing history DB 555 (S724).

As a result of the step S721, when the user requests the company information, the company information processing unit 543 stores the company information stored in the company information, the company information requested by the user under the control of the control unit 512 of the mobile advertisement providing system 500 ( In step 5725, the user information search and editing for searching and extracting the company information is performed (S725).

The contents of the processing result of step S722, the processing result of step S723, the processing result of step S724, and the processing result of step S725 are transmitted to the mobile phone 700 through the information providing unit 560 of the mobile advertisement providing system 500. It provides the information desired by the user by performing the provided information transmission (S731).

Thereafter, the mobile phone 700 outputs the advertisement company information transmitted from the mobile advertisement providing system 500 by using the display unit 750, the output unit 760, or both.

The advertiser information provided on the mobile phone 700 includes map information showing the location of the business, traffic information indicating how to get to the business, basic information indicating the business name, phone number, address, type of business, etc. Business contents The contents of the representative mobile phone number of the company and the detailed information indicating the comment information recorded after the user uses it. It is composed of text, image, video, voice, or a combination thereof.

If the user performs the information transmission (S731) is provided with the advertising company information on the mobile phone 700 and the user wants to deliver the company information to the results of the other mobile advertisement providing processing unit 770 of the mobile phone (100) In the user inputs one or more of the mobile phone number of the other user, handing over the inputted mobile phone number of the other user at the time of accessing the mobile advertisement providing system through the wireless Internet (S711). Search the processing history DB 555 from the mobile phone number information and the history information processing unit 544 input by the user under the control of the control unit 512 of the mobile advertisement providing system 500 through the sending target user phone number confirmation (S727). Edit the company information.

As a result of step S727, to retrieve the company information through the SMS processing unit 580 under the control of the control unit 512 of the mobile advertisement providing system 500 through the SMS and SMS Callback URL transmission (S730) to the other user's mobile phone number. SMS Callback URL is sent.

As a result of step S730, another user receiving the company information is connected to the mobile advertisement providing system through the wireless Internet (S711) it is possible to query a variety of advertiser information related to the company.

If the user performs the information transmission (S731) is provided with the advertising company information on the mobile phone 700 and the user checks the result and wishes to make a reservation to the company, the mobile advertisement providing processing unit 770 of the mobile phone (100) As shown in FIG. 8, the user inputs the desired date and time, inputs visit details, and hands over the reservation information input at the time of access to the mobile advertisement providing system through the wireless Internet (S711). In the case of reservation processing as a result of user request analysis (S721), the company information processing unit 543 searches for the company information DB 553 and checks the reservation information content for searching the representative mobile phone number of the company (S728).

As a result of step S728, after retrieving the mobile phone number of the company, the mobile phone number of the company is checked (S729) and stored in the reservation DB 357 through the reservation processing unit 536. Edit the phone so that it can be connected to the phone number of the business and send SMS.

As a result of step S729, according to the control of the control unit 512 of the mobile advertisement providing system 500 through the SMS and SMS Callback URL transmission (S730) to the mobile phone number of the company to the mobile phone number of the company through the SMS processing unit 580 SMS is provided.

As a result of step S730, the company receives the user's phone number and reservation information provided to the company's mobile phone number, the company calls the user or responds to the inquiry through SMS.

As such, those skilled in the art will appreciate that the present invention can be implemented in other specific forms without changing the technical spirit or essential features thereof. Therefore, the above-described embodiments are to be understood as illustrative in all respects and not as restrictive. The scope of the invention is indicated by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the invention. do.

1 is a schematic functional diagram of a high pass system according to an embodiment of the present invention;

2 is a schematic diagram showing a schematic configuration of a mobile advertisement providing system according to an embodiment of the present invention;

3 is a block diagram showing the configuration of a mobile phone according to an embodiment of the present invention;

4 is a block diagram showing the configuration of a mobile advertisement providing system according to an embodiment of the present invention;

5 is a flowchart illustrating a target customer extraction according to an embodiment of the present invention;

6 is a flowchart illustrating a mobile advertisement providing system according to an embodiment of the present invention;

7 is a user input during the broadcast process for notifying other people according to an embodiment of the present invention

Screen example showing a page,

8 is a diagram illustrating a screen showing a user inputs a reservation page according to an embodiment of the present invention.

Claims (9)

As a mobile advertisement providing system that is connected to the High Pass system and extracts the target audience for each toll station based on the information of the vehicle passing through the expressway tollgate and sends SMS callback URL, the user can access the wireless Internet and search the advertiser information. , A business information DB that stores at least one business information, a map information DB that stores map information, a traffic information DB that stores traffic information, an advertisement DB that stores advertising information of the business, and an advertisement target that stores information about the user targeted for the advertisement. A database including a DB, an inquiry history DB for storing a user's inquiry history, a broadcasting information DB for storing information sent by the user to another user, and a reservation DB for managing information reserved by the user; A data input unit for processing the set company information, map information, traffic information, advertisement information, and history information; And A target processor configured to process when an advertiser selects an advertisement target and sends an SMS; And A data processing unit for editing the information input from the data input unit and storing the information in a database; And An SMS processor for searching for an advertisement target from the database and sending an SMS callback URL; And An information provider for searching for an advertisement company and advertisement material from the database and providing the same to a mobile phone; And And a broadcast processing providing unit for searching and delivering broadcast information from the database when a user delivers advertisement company information to another user. The method of claim 1, The data input unit, A company information input unit for respectively assigning a company identification ID according to an item of the established company information and storing it in a database; And A map information input unit which connects and inputs company information to map information according to a company identification ID from the database; And A traffic information input unit for inputting traffic information from the database to a company designated by the user; And An advertisement input unit for registering an advertisement when a company desires an advertisement from the database; And Mobile information providing system comprising a history information input unit for inputting the corresponding history information when the user wishes to process the advertising company. The method of claim 1, The target processing unit, A target customer extracting unit extracting a target customer from the high pass information DB of the high pass system when the advertiser requests the extraction of the target person; And A target advertisement editor for extracting a mobile phone number of an advertisement target from the extracted data and editing advertisement information; And Mobile advertising providing system comprising a target customer storage for storing the edited data. The method of claim 1, The data processing unit, Map information processing unit for extracting the map information from the database when the user requests the map information; And A traffic information processor extracting traffic information from the database when a user requests traffic information; and A business information processing unit for extracting business information from the database when a user requests business information; and A history information processing unit for outputting the corresponding history information when the user later wants to see the inquired result again; and A reservation processing unit for extracting reservation information from the database and providing information to a mobile phone number of a corresponding company when a user requests a reservation processing; And And a VM processing unit for processing a download by checking whether a version of the VM is connected when the wireless Internet is connected to the VM. As an advertisement target extraction method using claim 1, A method for providing ad target extraction and SMS delivery when an advertiser requests to be selected for advertising and sends an SMS. A first step of requesting extraction of an advertisement target object; A second step of searching for a high-pass information DB after confirming the subject extraction request in the first step; A third step of determining a target cell phone number and editing an advertisement based on the data retrieved in the second step; A fourth step of storing a target object when the editing is completed in the third step; A fifth step of confirming an SMS sending request to a target target after the fourth step is finished; A sixth step of checking a target sender after confirming the SMS sending request in the fifth step; And a seventh step of sending an SMS callback URL to the target target person in the sixth step. As a mobile advertisement providing method using claim 1, As a method of providing advertisement company information when the target audience is connected to a mobile phone, A first step of accessing a mobile advertisement providing system through a wireless Internet of a cellular phone; A second step of authenticating a mobile phone for identifying a mobile subscriber based on the telephone number accessed in the first step; A third step of checking whether the VM is connected to the VM if it is normal in the second step; A fourth step of transmitting a download request message when the third VM version is different; A fifth step of analyzing a user request when the VM versions are the same in the third step; A sixth step of processing map information search and editing when the user requests the map information in the fifth step; A seventh step of processing traffic information search and editing when the user requests the traffic information in the fifth step; An eighth step of processing searching and editing the history information when the user requests the history information in the fifth step; A ninth step of processing and searching for the company information when the user requests the company information in the fifth step; An information transmission procedure for transmitting the results processed in the sixth, seventh, eighth, and ninth steps to a mobile phone; An eleventh step of checking a dispatch target telephone number and connecting a corresponding company and performing a broadcast process when the user wishes to process the broadcast in the fifth step; And a twelfth step of sending information on the user's mobile phone number and reservation information to the representative mobile phone number of the company when the user wishes to make a reservation to the company in the fifth step. The method of claim 1, The advertiser information is Map information showing the location of the business, traffic information indicating how to get there, basic business information such as business name, phone number, address, business type, business introduction, or major business information. Method of providing a mobile advertisement, characterized in that the form consisting of text, image, music, video, voice or a combination thereof. The method of claim 1, The broadcast processing providing unit, Mobile advertisements, including items for entering a message that the user informs, items for entering the mobile number of the person receiving the information, items for confirming the reply, items for the question, items for entering the caller's phone number, etc. Providing system. The method of claim 4, wherein The reservation processing unit, When the user wants to make a reservation and order to the company, the mobile advertisement providing system, characterized in that the item to enter the date and content to be reserved.

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