JP2014160480A - Advertisement distribution system, store-side terminal device, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable specification of an advertising medium type to be used and an advertisement method according to a state of a store, thereby realizing advertisement capable of drawing more customers.SOLUTION: A store-side terminal device 3 used for advertisement distribution service selects an arbitrary distribution method among plural types of distribution methods each indicating which advertising medium type and distribution method are to be used for distributing store advertisement data, and transmits to an advertisement distribution management device 1 a distribution instruction indicating that the advertisement data is to be distributed with the selected distribution method when instruction operation indicating the distribution of the advertisement data is performed. When receiving the distribution instruction transmitted from the store-side terminal device 3, the advertisement distribution management device 1 distributes the indicated advertisement data to the type of advertising media according to the selected distribution method type.

Description

The present invention relates to an advertisement distribution system, a shop-side terminal device, and a program for transmitting and receiving store advertisement data via a communication network.

  In general, when advertising in restaurants, pubs, and other restaurants, flyers are distributed near stores, distributed as newspaper inserts, and posters and banners are used. In addition, these advertising methods require human resources and advance preparations. In addition, advertising the future scheduled events does not reflect the current store conditions, and the promotion is real-time. There was no problem. In addition, when advertising using digitized data, we use the store's homepage on the Internet or use an email service for members. Although it has real-time properties, it cannot be known whether the advertisement has been viewed or whether the advertisement has been made for people who may visit the store, and there are doubts about the effectiveness of the advertisement. In addition, although it can be sent only to members in the mail advertisement, it can be troublesome if the mail is frequently sent to the members.

  By the way, conventionally, as a technique for advertising to people who are likely to come to the store in order to enhance the advertising effect, for example, the search server acquires the location information of the mobile terminal, and in the cell where this mobile terminal is located or The technology (refer to Patent Document 1) that transmits the peripheral area information in the nearby cell to the mobile terminal, or the server is close to the advertisement information of the store near the place where the user of the communication terminal (mobile terminal) is located A technique (see Patent Document 2) provided in order or the like is known.

Japanese Patent Laid-Open No. 11-285053 Japanese Patent No. 4134229

However, in each of the above-mentioned patent documents, it is a technology that provides advertisement information of nearby stores in response to a request from the user (advertisement recipient) side of the mobile terminal, and for the store side, If there is no request from the user of the mobile terminal, the store cannot be advertised and the advertisement is passive. For this reason, for example, if the advertising time is long, such as monthly, the advertising effect can be expected, but if the advertising time is short, such as hourly or daily, a large advertising effect is expected. It could not be said that it was not necessarily an advertising method with high customer attraction.
By the way, it is desirable for stores to be able to efficiently advertise to customers who are likely to attract customers in accordance with the ever-changing situation.

  It is an object of the present invention to be able to specify what kind of advertising medium is used and how to carry out the advertisement according to the situation of the store, so that an advertisement with a high effect of attracting customers can be realized. It is to be.

In order to solve the above-described problem, one aspect of the present invention is as follows.
An advertisement distribution system for sending and receiving advertisement data for stores via a communication network,
A store side terminal device,
An advertisement distribution management device on the advertisement distribution service provider side connected to the store side terminal device via a communication network;
Comprising
The store-side terminal device includes a selection means for selecting an arbitrary distribution method from a plurality of distribution methods indicating how to distribute the advertisement data for the store on what kind of advertisement medium, and the advertisement data A transmission means for transmitting to the advertisement distribution management apparatus a distribution instruction for instructing that the advertisement data should be distributed by the distribution method selected by the selection means in response to an instruction operation for instructing the distribution of
When the advertisement distribution management device receives a distribution instruction transmitted from the store side terminal device, the advertisement distribution management device distributes the specified advertisement data to the advertisement medium of that type according to the distribution method of the selected type. Distribution means for
This is an advertisement distribution system characterized by the above.

In order to solve the above-described problem, another aspect of the present invention provides:
A store-side terminal device existing on the store side,
A connection means for communicating and connecting via a communication network to an advertisement distribution management device on a service provider side that distributes advertisement data for a store to an advertisement medium;
A selection means for selecting an arbitrary delivery method from a plurality of delivery methods indicating how to distribute the advertisement data for the store to which kind of advertising medium;
In response to an instruction operation for instructing distribution of the advertisement data, a distribution instruction for instructing that the advertisement data should be distributed to the advertisement medium of the type in accordance with the distribution method selected by the selection means is sent to the advertisement distribution management apparatus. Sending means to send and
It is the store side terminal device characterized by comprising.

Furthermore, in order to solve the above-described problem, another aspect of the present invention provides:
Against the computer,
A function of communicating through a communication network to an advertisement distribution management device on the service provider side that distributes advertisement data for the store to the advertisement medium;
The ability to select any delivery method from multiple delivery methods that indicate what kind of advertising media will be used to distribute store promotional data,
In response to an instruction operation for instructing distribution of the advertisement data, a distribution instruction for instructing that the advertisement data should be distributed to the advertisement medium of the type according to the selected distribution method is transmitted to the advertisement distribution management apparatus. Function and
It is a program for realizing.

  According to the present invention, it is possible to specify what kind of advertising medium is used and how to promote the advertisement according to the situation of the store, and it is possible to realize an advertisement with a high effect of attracting customers. Can be practically used.

The block diagram which showed the outline | summary structure of the advertisement delivery system which transmits / receives the advertisement data for shops via a communication network. The figure for demonstrating the multiple types of delivery method which shows how the advertisement data for stores are delivered to what kind of advertising medium. The figure for demonstrating the customer management information 3A for stores. The block diagram which showed the basic component of the advertisement delivery management apparatus 1 by the side of a service provider. The block diagram which showed the basic component of the shop side terminal device 3. FIG. The block diagram which showed the basic component of the user terminal device 5 by the side of an advertisement receiver. (1) is a diagram for explaining an advertisement database 1C provided on the advertisement distribution management apparatus 1 side, and (2) is a diagram for explaining a signage database 1D provided on the advertisement distribution management apparatus 1 side. Figure. The flowchart which showed operation | movement of the shop side terminal device 3 started execution when the item of "advertisement processing" was selected from the process menu in the shop side terminal device 3. FIG. The flowchart which showed the operation | movement following the operation | movement of FIG. The flowchart which showed operation | movement of the advertisement delivery management apparatus 1 started execution according to the request | requirement and instruction | indication from the shop side terminal device 3. FIG.

Hereinafter, embodiments of the present invention will be described with reference to FIGS.
FIG. 1 is a block diagram showing a schematic configuration of an advertisement distribution system for transmitting and receiving store advertisement data via a communication network.
The advertisement distribution system is a nationwide wide-area communication system including an advertisement distribution management device (server device) 1 on the service provider (operator) side that provides an advertisement distribution service for transmitting and receiving store advertisement data via a communication network. The core system. In addition to the advertisement distribution service, the service provider is a service operator who provides various services such as news / weather forecast for each region and event guidance to its members.

  In this service provider side, as information on each store (member store), member store database 1A for registering and managing the location of the store (store location) and the like, information on each end user (for example, member user) In addition to a member database 1B for registering and managing the location information of the residence area and work area, there are provided an advertisement database 1C to be described later, a signage database 1D for registering and managing information related to digital signage (electronic signage), and the like. In this embodiment, the case where the end user is a member user is exemplified. However, for example, in addition to the member user, a service subscriber including a user who has downloaded a promotion application described later may be used.

  When an advertisement distribution management device (server device) 1 is instructed to distribute advertisement data of a store from the store (member store) that is affiliated with the advertisement distribution service, the advertisement distribution management device (server device) 1 responds to the distribution instruction. Store advertisement data is distributed to a predetermined advertisement medium. Here, in the present embodiment, the advertisement medium indicates a mobile terminal device, digital signage, e-mail (such as a mail magazine), and a portal site, but is not limited thereto. The advertisement distribution management device 1 performs registration processing for registering each store (member store) that has signed a contract with the service provider side and each end user (member user), and at each member store side. It is a computer system that receives and manages arbitrarily created advertisement data and distributes advertisement data to advertisement media.

  The advertisement distribution management apparatus 1 is connected to each store side terminal device 3 via the Internet 2 and also connected to the user terminal device 5 via the Internet 2 and a wireless communication network (mobile communication network) 4. Yes. A PC portal site management device 6 compatible with PC (personal computer) is connected to the advertisement distribution management device 1 via the Internet 2, and a mobile-compatible portable portal site via the Internet 2 and the wireless communication network 4. A management device 7 is connected. The PC portal site management device 6 and the mobile portal site management device 7 may be operated by the same service provider. Furthermore, a digital signage 8 is connected to the advertisement distribution management apparatus 1 via the Internet 2. Although not shown, the digital signage 8 is an electronic device having a communication function for transmitting / receiving data to / from the advertisement distribution management apparatus 1, a control function for controlling the overall operation, a display function, and the like. It is installed in a store on the side or in a public area.

  The store side terminal device 3 is a sales data processing device such as an ECR (Electronic Cash Register) or a POS (Point of sale) terminal for registering the sales data for each transaction. Advertising application software (not shown) having a creation function and an advertisement distribution instruction function for instructing the advertisement distribution management apparatus 1 to distribute the created advertisement data to the advertisement medium is installed. Here, the advertisement distribution instruction function transmits (transmits) an advertisement data distribution instruction to the advertisement distribution management apparatus 1 via the Internet 2 in response to an instruction operation for instructing distribution of store advertisement data. Send) function. The store side terminal device 3 is provided with customer management information 3A shown in FIG.

  The store side terminal device 3 is not limited to an ECR or POS terminal, but is a portable terminal device (called a smartphone) possessed by a PC (personal computer) installed in the store, a person in charge in the store or outside the store, and the like. Multi-function mobile phone etc.), and may be different for each store. Here, when a PC or a mobile terminal device is used as the store side terminal device 3, as with the sales data processing device described above, advertising application software having an advertisement creating function and an advertisement distribution instruction function are provided in the service business. It is assumed that it has been ordered and installed from the user side. In this embodiment, it is assumed that it is installed, but even if it is not installed, for example, a web application may be used like cloud computing.

  The user terminal device 5 is a PC or a mobile terminal device on the advertisement recipient side. Here, when the user terminal device 5 is a PC, when connected to the PC portal site management device 6 via the Internet 2, the user terminal device 5 can access and browse the Web site, and receives and acquires a mail magazine and the like. It becomes possible to do. In addition, when the user terminal device 5 is a multi-function mobile phone called a smartphone, when the user terminal device 5 is connected to the wireless communication network 4 from the nearest base station or exchange (not shown), the wireless communication network 4 Thus, high-speed and large-capacity communication is possible with another mobile phone (not shown). Further, when the user terminal device 5 is connected to the Internet 2 via the wireless communication network 4, the user terminal device 5 can access and browse the Web site. When the user terminal device 5 is a portable terminal device, the user terminal device 5 receives and acquires its current position using a received radio wave from a GPS (Global Positioning System) satellite (not shown). have.

FIG. 2 is a diagram for explaining a plurality of types of distribution methods indicating how to distribute the advertisement data for the store on what type of advertising medium.
When the advertisement distribution management device 1 is instructed from the store side terminal device 3 to distribute the advertisement data of the store, the advertisement distribution management device 1 distributes the advertisement data to a predetermined advertisement medium according to the distribution instruction. Yes. At that time, the advertisement distribution management device 1 can select any one of a plurality of distribution methods (“mail magazine distribution”, “push distribution”, “signage distribution”, “portal cooperation distribution”, which will be described later) on the store side terminal device 3 side). When the distribution method is selected, the advertisement data is distributed to the advertisement medium of that type according to the selected type of distribution method.

  As shown in FIG. 2, the distribution method with the identification information “1” indicates “mail magazine distribution”, and is a method of distributing advertisement data to each user terminal device 5 by e-mail (mail magazine) as an advertising medium. is there. That is, the advertisement distribution management apparatus 1 that receives the advertisement data from the store side terminal apparatus 3 distributes the mail magazine including the advertisement to the user terminal apparatus 5 using the mail magazine as the advertisement medium. Referring to the customer management information 3A for the store shown in FIG. 3, the mail transmission destination is determined as a delivery target according to the customer's attributes, sales results, and the like. I am trying to distribute e-mail magazines.

  In this case, the URL (Uniform Resource Locator) of the store homepage is posted in the advertisement data in the e-mail magazine, and the detailed contents of the advertisement can be confirmed on the store homepage by accessing this URL. In addition, when distributing the mail magazine with advertisement to the user terminal device 5, it may be distributed at a time designated in advance on the store side terminal device 3. In addition, the timing for posting the detailed contents of the advertisement on the store homepage is at the latest before distributing the e-mail magazine.

  As shown in FIG. 3, the store customer management information 3A described above stores and manages the attributes and sales results for each customer. "Customer ID", "Customer name", "Residential area", "Work area" "," Sex "," age ", and" sales record ". “Sales results” include the total sales amount, the total number of sales, the sales frequency, the number of service points, and the like. In the example shown in the figure, for the customer whose “customer ID” is “7654321”, the “resident area” is “Shibuya Ward”, the “working area” is “Shinjuku Ward”, the “gender” is “female”, “ The case where “age” is “20s” is shown. In addition, in the customer whose “customer ID” is “7655422”, the “resident area” is “Shinagawa Ward”, the “working area” is “Chuo Ward”, the “sex” is “male”, and the “age” is “50”. The case of “aged” is shown.

  The advertisement distribution management apparatus 1 receives and acquires the store customer management information 3A periodically or at a predetermined timing. For example, the advertisement distribution management device 1 periodically receives and acquires customer management information for the store from the store-side terminal device 3, or along with the distribution instruction at the time of distribution instruction of advertisement data from the store-side terminal device 3. The acquisition method is arbitrary, such as receiving and acquiring customer management information, or receiving and acquiring customer management information by accessing the store side terminal device 3 when distributing promotional data to an advertising medium. is there. In the present embodiment, the store-side customer management information 3A is stored and managed on the store-side terminal device 3 side. Of course, the store-use customer management information is stored and managed on the advertisement distribution management device 1 side. It may be.

  As shown in FIG. 2, the distribution method with the identification information “2” indicates “push distribution”, and uses the user terminal device 5 as an advertising medium to push advertisement data to each user terminal device 5. is there. In other words, the advertisement distribution management device 1 that has received the advertisement data from the store side terminal device 3 pushes the advertisement data to the user terminal device 5, and the user terminal device 5 pushes the advertisement data from the advertisement distribution management device 1. When the distributed store advertisement data is received, it is determined whether or not the distance from the store location to the current location of the user terminal device 5 is within a predetermined range (for example, a radius of 2000 m). The advertisement data is displayed on the condition that it is within the range. In this case, the above-mentioned distance (2000 m) is arbitrarily designated from the store side terminal device 3, but is not limited thereto.

  That is, the user terminal device 5 acquires the current position of the terminal using the GPS satellite, and whether the terminal is located within the advertising distance from the position of the store, that is, possesses the user terminal device 5. As a result, it is determined whether or not the user is in the vicinity of the store. As a result, when the user is within the advertising distance (in the vicinity of the store), for example, message data “Advertising service, 1 new information” is displayed on the terminal screen. The information with advertisement may be “advertisement icon” or the like. As described above, the user terminal device 5 functions as an advertising medium for displaying the advertising data. When displaying the contents of the received advertising notification, the user terminal device 5 is displayed within the advertising distance (in the vicinity of the store) as the display timing. It is a condition.

  As shown in FIG. 2, the distribution method with the identification information “3” indicates “signage distribution”, and the digital signage 8 is used as an advertising medium, and the advertising data for the store is distributed to the digital signage 8. Is the method. In other words, the advertisement distribution management device 1 that has received the advertisement data from the store side terminal device 3 distributes the advertisement data to the digital signage 8, and the advertisement distribution management device 1 is in the vicinity of the store based on the location of the store. For example, the digital signage 8 installed within a predetermined range (for example, a radius of 2000 m, etc.) centering on a store is specified as a distribution target, and advertisement data is distributed to the distribution target. In this case, the above-mentioned distance (2000 m) is arbitrarily designated from the store side terminal device 3, but is not limited thereto.

  Further, as shown in FIG. 2, the distribution method with the identification information “4” indicates “portal cooperative distribution”, and the user terminal that accesses the portal site using the portal site (PC site, mobile site) as an advertising medium. This is a method for distributing store advertisement data to the device 5. That is, in a state where the advertisement distribution management device 1 that has received the advertisement data from the store side terminal device 3 distributes the advertisement data to place the advertisement data on the portal site, the user terminal device on the site user side When the site is accessed from 5, the advertisement data is distributed to the user terminal device 5 in response to the access. The user terminal device 5 accesses the portal site and performs a store search. It receives and obtains advertisement data (detailed contents) of stores existing near the location and outputs it. That is, the user terminal device 5 receives a search instruction function for accessing the portal site and instructing a store search, and the advertisement data of the store existing near the current position as a result of the store search on the portal site side. It has a detection result receiving function for receiving and acquiring via, and a display function for displaying the received detection result. Note that the operator of the portal site may be the same service provider for the PC site and the mobile site. In the present embodiment, on the portal site side, a store existing near the current position of the user is searched. However, the search store in this case is not limited to the store search near the current position, but is arbitrary. .

FIG. 4 is a block diagram showing basic components of the advertisement distribution management device 1.
The CPU 11 serving as the core of the advertisement distribution management apparatus 1 operates by supplying power from the power supply unit 12 including an uninterruptible power supply (not shown), and the advertisement distribution management apparatus 1 according to various programs in the storage unit 13. Is a central processing unit for controlling the overall operation of the computer. The storage unit 13 stores various programs and information. The storage unit 13 stores programs and various applications for realizing the present embodiment in accordance with the operation procedure illustrated in FIG. And a work area for temporarily storing various information necessary for the operation of the advertisement distribution management device 1 (for example, the current date and time, flag, timer, etc. timed by the timekeeping function). Have. The storage unit 13 may include a storage area on a predetermined external server side.

The communication unit 14 can be accessed in large numbers simultaneously, is connected to a broadband Internet (for example, optical communication connection), and is connected to the store side terminal device 3 between the PC portal site management device 6 and the portable portal site management device 7. To / from digital signage 8 and so on, and to send and receive data to and from an electronic payment system (not shown), and to distribute promotional data to user terminal device 5 Communication interface. The display unit 15 displays, for example, an operator confirmation screen or work screen. The operation unit 16 has a full keyboard and the like, and the CPU 11 executes processing according to an input signal from the operation unit 16.
Further, the CPU 11 can also execute processing according to an external instruction received via the communication unit 14.

FIG. 5 is a block diagram showing basic components of the store side terminal device 3.
In the illustrated example, the store side terminal device 3 constitutes an ECR, and has the above-described advertisement creation function and advertisement distribution instruction function in addition to the basic functions of the ECR (sales data registration function, etc.). . A central processing unit (CPU) 31, which is the core of the store side terminal device 3, operates by supplying power from the power supply unit 32 and controls the overall operation of the store side terminal device 3 according to various programs in the storage unit 33. It is. The storage unit 33 stores various programs and information, and stores programs and various applications for realizing the present embodiment in accordance with the operation procedure illustrated in FIGS. 8 and 9. Information necessary for this is stored, and various information necessary for the operation of the terminal device 3 on the store side (for example, current date and time, flag, timer, etc. timed by the timekeeping function) is temporarily stored. Has a work area. In addition to the touch input display unit 34 and the key operation unit 35 as the input / output peripheral devices, the CPU 31 is connected with a customer display unit 36, a printing unit 37, a communication unit 38, and the like via a bus line. The CPU 31 controls these operations according to the program.

  The touch input display unit 34 is configured to include a display panel and a touch panel (not shown). By placing the touch panel on the front surface of the high-definition display panel, software keys (touch keys) are assigned and assigned to the function names. It is a device that displays or displays advertisement data created arbitrarily, and is a device that senses a touch operation with a finger or the like and inputs data corresponding to the touch operation. The touch panel adopts a resistive film method among various methods such as a capacitance method, a resistive film method, an electromagnetic induction method, and a piezoelectric method, but other methods may be adopted. . The key operation unit 35 has various push button type keys (for example, a power key). The customer display unit 36 displays the unit price of merchandise registered for sales and the subtotal. The printing unit 37 prints a receipt. The communication unit 38 is a communication interface that transmits / receives advertisement data to / from the advertisement distribution management apparatus 1 via the Internet 2.

FIG. 6 is a block diagram showing basic components of the user terminal device 5.
The user terminal device 5 has a call function, an e-mail function, an Internet connection function, a GPS function, and the like. The CPU 51, which is the core of the user terminal device 5, receives power from a battery unit 52 including a secondary battery. It is a central processing unit that operates and controls the overall operation of the user terminal device 5 in accordance with various programs in the storage unit 53. The storage unit 53 stores various programs and information. In addition to storing programs and various applications for realizing the present embodiment, the storage unit 53 stores necessary information and the like. It has a work area for temporarily storing various information necessary for the terminal device 5 to operate (for example, the current date and time, a flag, a timer, etc. timed by the timekeeping function).

  A wireless communication unit 54, a touch input display unit 55, a key operation unit 56, a position acquisition unit 57, and the like are connected to the CPU 51 as its input / output peripheral devices. The wireless communication unit 54 transmits and receives data to and from the nearest base station during operations such as a call function, an e-mail function, and an Internet connection function. The touch input display unit 55 has a configuration having a display panel and a touch panel, and has a configuration in which a touch panel is arranged on the front surface of a high-definition display panel. The key operation unit 56 has various push button type keys (for example, a power key). The position acquisition unit 57 constitutes a GPS function, and receives and acquires the current position.

FIG. 7A is a diagram for explaining an advertisement database 1C provided on the advertisement distribution management apparatus 1 side.
The advertisement database 1C registers and manages advertisement data instructed to be distributed from the store-side terminal device 3, and stores "store ID", "store name", "store position", "advertisement ID", "advertisement content", " Each item includes a “distribution method”, “advertisement distance”, “advertisement end time”, and the like. The items “Store ID” and “Store Name” are information for identifying member stores. The item of “store location” is longitude and latitude information indicating the location of the member store. The item “advertisement ID” is information for identifying a plurality of pieces of advertisement data received from the same store.

The “advertisement content” is advertisement data created on the store side terminal device 3 side, and may include a figure, an image, or the like included in the text or a handwritten image. “Distribution method” indicates a distribution method arbitrarily selected on the store side among the above-mentioned “mail magazine distribution”, “push distribution”, “signage distribution”, and “portal cooperation distribution”. “Distribution method” “1, 2” indicates the case where “Magazine distribution with identification information“ 1 ”and“ push distribution ”with identification information“ 2 ”are selected. "1, 2, 3, 4"
This shows a case where “mail magazine distribution”, “push distribution”, “signage distribution”, and “portal cooperative distribution” with identification information “1” to “4” are all selected. “Advertising distance” is an item that is set when “push delivery” is selected, and indicates an advertising target area (advertisement range) arbitrarily designated on the store side terminal device 3 side. ”Is the information indicating how many meters in radius are within the advertising range. In this embodiment, the “advertisement distance” can be arbitrarily specified within a range of 500 m to 2000 m, for example. The “advertisement end time” is the advertisement end time instructed on the store side terminal device 3 side.

  In the example shown in the figure, “1, 2” is set in the “distribution method” corresponding to “001” in the “shop ID”, and “1500 m” is set in the “advertisement distance”. “When“ 18:00 today ”is set for“ Advertising end time ”, and“ 1, 2, 3, 4 ”is set for“ Distribution method ”corresponding to“ 002 ”for“ Advertising ID ” In this example, “1500 m” is set for “advertisement distance” and “22:00 today” is set for “advertisement end time”. The “advertisement end time” is not limited to the time, and may be an advertisement end date and time including a date and a day of the week.

FIG. 7B is a diagram for explaining the signage database 1D provided on the advertisement distribution management device 1 side.
The signage database 1D registers and manages information related to the digital signage 8, and includes items such as “signage ID”, “installation location (position)”, and “manager information”. The “signage ID” is information for identifying the digital signage 8, and the “installation location (position)” is position information (longitude / latitude information) where the digital signage 8 is installed. The advertisement distribution management device 1 searches the signage database 1D based on the position of the advertisement provider's store, and identifies the digital signage 8 installed in the vicinity of the store (for example, a radius of 2000 m) as the distribution target of the advertisement data. Like to do. The “manager information” is information regarding the manager of the digital signage 8 and includes a name, a destination address for contact, a telephone number, an address, and the like.

  Next, the operation concept of the advertisement distribution system in the embodiment will be described with reference to the flowcharts shown in FIGS. Here, each function described in these flowcharts is stored in the form of a readable program code, and operations according to the program code are sequentially executed. In addition, the operation according to the above-described program code transmitted via a transmission medium such as a network can be sequentially executed. In other words, in addition to the recording medium, an operation unique to the present embodiment can be executed using a program / data supplied externally via a transmission medium. 8 and 9 are flowcharts showing an outline of the operation of the characteristic part of the present embodiment, out of the overall operation of the store side terminal device 3, and when exiting the flow of FIG. 8 and FIG. Returning to the main flow (not shown) of the overall operation.

FIG. 8 and FIG. 9 are flowcharts showing the operation of the store-side terminal device 3 that is started to execute when the item “advertisement process” is selected from the process menu in the store-side terminal device 3.
First, the CPU 31 of the store side terminal device 3 displays the advertisement service menu on the touch input display unit 34 (step A1 in FIG. 8). In this advertisement service menu, an item “advertisement creation” that designates creation of advertisement data, and transmission (transmission) of advertisement data are designated, and “communication / stop” that designates suspension of advertisement during advertisement is designated. In the menu screen including the item, when the item “Create advertisement” is selected from the menu screen by the user operation (YES in step A2), the creation menu is switched and displayed (step A3). This creation menu is a menu screen including an item “new creation” for instructing new creation of advertisement data and an item “use past advertisement” for designating use of advertisement data created in the past.

  When the item “Create New” is selected from the creation menu screen by a user operation (YES in Step A4), the process proceeds to a new advertisement data creation process (Step A5). In the new creation process, a material arbitrarily selected from advertisement materials (graphics, text, images, etc.) prepared in advance is used, or various software keys (assigned and displayed on the touch input display unit 34) are displayed. The advertising data is created by inputting characters, symbols, graphics, etc. using the touch keys) or by hand-inputting the advertising data as a handwritten image on the touch input display unit 34. Furthermore, the created advertisement data can be colored or transformed, and the advertisement data is created by using a template for each type of industry or by creating in a wizard format.

  Further, when the item “use past advertisement” is selected by the user operation from the creation menu screen (NO in step A4), processing for requesting transmission of registered advertisement data of the own store is performed (step A6). . When the registered advertisement data transmitted from the advertisement distribution management device 1 in response to this request is received, the advertisement data is displayed as a list (step A7). In this advertisement list screen, various advertisement data registered in advance on the advertisement distribution management apparatus 1 side for the store itself are displayed as a list (for example, displayed as thumbnails), and a desired advertisement is displayed from the list screen. When the data is selected by the user operation (step A8), it is checked whether the data correction is instructed for the advertisement data (step A9). If the selected advertisement data does not need to be corrected with the same contents every day, for example, “Today's time sale from 17:00 to 18:00! When the modification is instructed to change the contents or time (YES in step A9), the process proceeds to an editing process for creating desired advertisement data while modifying and editing the data (step A10).

  When the advertisement data is newly created as described above (step A5), modified and created (step A10), or designated to be reused as it is, the process proceeds to the next step A11, where the creation menu is displayed. It is checked whether the save button (not shown) is operated. If the save button is not operated (NO in step A11), the process exits the flow of FIGS. 8 and 9 in order to invalidate the current creation data and selection data, but when the save button is operated (step A11). And YES), the advertisement data together with the store ID is transmitted to the advertisement distribution management apparatus 1 to perform a registration request (step A12), and then the process exits from the flow of FIGS.

  On the other hand, if the “advertisement creation” item is not selected in the above-described advertisement service menu (NO in step A2), the flow proceeds to the flow of FIG. 9 to check whether the “send / stop” item is selected. Now, when the return button (not shown) in the advertisement service menu is operated, the flow of FIG. 8 and FIG. 9 is exited, but when the item “call / stop” is selected (YES in step A13), After performing processing for requesting transmission of registered advertisement data of the store (step A14), if registration advertisement data is received from the advertisement distribution management device 1 in response to this, a call / stop menu is displayed (step A15). This transmission / stop menu is a menu screen including a transmission button for instructing distribution of advertisement data and a stop button for instructing stop of advertisement data. The received registration advertisement data of the own store is displayed in a list in the transmission / stop menu. (Step A16).

  When advertisement data desired by the user is selected from the advertisement list screen of the transmission / stop menu (step A17), it is checked whether the transmission button has been operated (step A18) or whether the stop button has been operated (step A18). Step A24). Now, when the call button is operated (YES in step A18), for example, a call menu screen is displayed, and the delivery methods “mail magazine delivery”, “push delivery”, “signage delivery” displayed in the menu screen are displayed. , Among “portal cooperation distribution”, a desired distribution method is selected and designated according to the situation of the store or the content to be advertised (step A19). In this case, it is not limited to selecting any one of “Mail Magazine Distribution”, “Push Distribution”, “Signage Distribution”, and “Portal Linked Distribution”, or a combination of two or more of them can be selected. You may make it choose.

  Then, it is checked whether “push distribution” and “signage distribution” are included in the selected distribution method (step A20). If “push distribution” and “signage distribution” are included (in step A20). YES), “advertisement distance” designation and “advertisement end time” designation are accepted (step A22), but “push delivery” and “signage delivery” are not included (NO in step A20), “advertisement end” The designation of “time” is accepted (step A21). In addition, when specifying “advertisement distance” corresponding to “push delivery” and “signage delivery”, the distance from the center of the store to the advertising range is specified in the situation of the store and the content to be advertised. The advertisement distance is determined and input from the touch input display unit 34 is designated.

  When “advertisement end time” is designated, the end time of the advertisement is determined and the advertisement end time is input and designated from the touch input display unit 34. As a result, a notification including an arbitrarily specified distribution method, an advertisement distance, an advertisement end time, and the like is created using the arbitrarily selected advertisement data as advertisement contents, and the distribution instruction is transmitted to the advertisement distribution management apparatus 1 (step A23). ). On the other hand, when the stop button is operated (YES in step A24), an instruction to stop the advertisement is sent to the advertisement distribution management apparatus 1 (step A25).

FIG. 10 is a flowchart showing the operation of the advertisement distribution management device 1 that is started in response to a request or instruction from the store-side terminal device 3. When the flow of FIG. Return to the main flow (not shown).
First, when receiving a request or instruction from the store side terminal device 3, the CPU 11 of the advertisement distribution management device 1 checks whether transmission of advertisement data registered corresponding to the request source store is requested (step B1). If it is a transmission request for advertisement data (YES in step B1), the advertisement database 1C is searched based on the request source store (store ID) (step B2), and all advertisements registered corresponding to the store are searched. The data is read out and transmitted to the requesting store side terminal device 3 (step B3). For example, in the case of an owner operating a plurality of stores such as the same affiliated store, advertisement data registered corresponding to the plurality of stores may be read and transmitted. Further, when registration of the advertisement data created by the store side terminal device 3 is requested (YES in Step B4), the “store ID”, “store name”, “store position” based on the request source store ", The created data is registered as" advertising content ", the value of the" advertisement ID "of the store is updated, and a new" advertisement ID "is registered (step B5).

  On the other hand, when the distribution instruction of the advertisement data is received from the store side terminal device 3 (YES in step B6), after the “distribution method” selected on the store side is determined (step B7), the “distribution method” is “ It is checked whether only “portal cooperative distribution” is present (step B8). That is, it is checked whether the selected “delivery method” includes any delivery method other than “portal cooperation delivery”. If only “portal cooperation delivery” is selected (YES in step B8), the next delivery target is checked. The narrowing-down process (step B9) is skipped and the process proceeds to step B10. If a delivery method other than “portal cooperative delivery” is included (NO in step B8), the delivery target is selected according to the delivery method. The process proceeds to the narrowing process (step B9).

  That is, when the “distribution method” is “mail magazine distribution”, the customer management information 3A for stores is referred to, and the mail transmission destination is narrowed down as a distribution target according to the attribute of the customer, the sales record, and the like. When the “distribution method” is “push distribution”, the member database 1B is referred to, and the distribution target members are narrowed down based on the location of the store, the residence area of the member user, or the work area. For example, the member store database 1A is searched based on the store for which distribution has been instructed, the region to be distributed is specified based on the location of the store, and the member users whose specific region corresponds to the residence area or the work area are selected. We narrow down as delivery target. Further, when the “distribution method” is “signage distribution”, the signage database 1D is searched based on the location of the store, and the digital signage 8 installed near the store (for example, a radius of 2000 m) is distributed. Refine as.

  Then, the process proceeds to step B10, and the contents of the advertisement are distributed to the distribution target advertisement medium according to the distribution method. Here, when the selected “distribution method” is “mail magazine distribution”, the advertisement distribution management device 1 distributes the advertisement data to the user terminal devices 5 narrowed down as distribution targets. Here, on the user terminal device 5 side, the detailed contents of the advertisement can be confirmed on the store homepage by accessing the URL of the store homepage posted in the advertisement in the mail magazine. In this case, the advertisement data is posted in the mail magazine before the advertisement end time. That is, when the advertisement end time is reached, the advertisement data is not posted in the mail magazine.

  Further, when the selected “distribution method” is “push distribution”, the advertisement distribution management apparatus 1 distributes advertisement data to the user terminal apparatus 5 narrowed down as a distribution target. On the side, the advertisement data is displayed on the condition that the distance from the position of the store location to the current position of the user terminal device 5 is within a predetermined range. The display of the advertisement data is deleted when the above advertisement end time is reached.

  Further, when the selected “distribution method” is “signage distribution”, the advertisement distribution management device 1 distributes the advertisement data to the user terminal devices 5 narrowed down as distribution targets. In this case, the advertisement data is displayed on the digital signage 8 near the advertisement source store. The display of the advertisement data is deleted when the above advertisement end time is reached. When the “distribution method” is “portal cooperative distribution”, the advertisement data is distributed to the portal site management devices 6 and 7 and the advertisement data is posted on the portal site. At that time, if the site access from the user terminal device 5 possessed by the site user is a store search, advertisement data (detailed contents) of each store existing near the current position of the user terminal device 5 is stored. Displayed on the terminal screen. In this case, the advertisement data is posted on the portal site before the advertisement end time. That is, when the advertisement end time is reached, the advertisement data is not posted on the portal site.

  On the other hand, when an advertisement stop instruction is received from the store side terminal device 3 (YES in step B11), a notification instructing the advertisement stop is distributed to the above distribution target (step B12). Then, the “distribution method”, “advertisement distance”, and “advertisement end time” in the advertisement database 1C for the advertisement stop notification are deleted (step B13). Thereafter, the flow of FIG. 10 ends. In this case, if it is “Mail Magazine Distribution” or “Portal Linked Distribution”, the advertisement data is stopped from being posted on the e-mail magazine / portal site. If it is “Push Distribution” or “Signage Distribution”, the advertisement at that time Stop display.

  As described above, the store-side terminal device 3 that constitutes the advertisement distribution service in the present embodiment uses a plurality of types of distribution methods that indicate how to distribute the advertisement data for the store on what kind of advertisement medium. When an arbitrary distribution method is selected from among them and an instruction operation for instructing distribution of the advertisement data is performed, a distribution instruction for instructing distribution of the advertisement data by the selected distribution method is sent to the advertisement distribution management apparatus 1. When the advertisement distribution management device 1 receives a distribution instruction from the store side terminal device 3, the advertisement distribution management device 1 sends the instructed advertisement data to the advertisement medium of that type according to the selected type of distribution method. It is possible to specify what kind of advertising media to use and how to promote according to the situation of the store, and achieve high advertising effectiveness. It can be, it becomes highly practical.

  In other words, the situation of the store, for example, there were few customers, a large number of products were received, sales were sluggish, knew that a nearby event was held, competing stores were crowded, and traffic suddenly increased , It will be possible to freely and timely advertisement whenever the situation begins, such as when it starts to rain. In this case, creation / selection / transmission of advertisement data at the storefront, database processing / distribution of advertisement data on the service provider side, and reception / display judgment on the end user side are all created with digital data, Because it is distributed and displayed, unlike traditional paper media such as flyers and posters, it is possible to transmit advertisements from end-of-store advertising services to end users in a shorter time near real time. Become.

  When the distribution method of “push distribution” is selected on the store side terminal device 3 side, the user terminal device 5 that has received the advertisement data from the store side terminal device 3 via the advertisement distribution management device 1 It is determined whether the distance from the current position to the current position of the user terminal device 5 is within a predetermined range, and the advertisement data is output on the condition that it is within the predetermined range. Real-time advertising is possible for (probable customers who can attract customers immediately). In addition, it is possible to avoid unnecessary notifications and annoying notifications for member users who are not in the vicinity of the store, and for member users, it is not a store member but a distribution from a member store to the advertising distribution service, so there are more There is a merit that you can get profit information of the store. In addition to the member users, if it is a service subscriber including users who downloaded the advertising application, the member store can send more end users to the service subscriber even if it is not a store member. There is an advantage that can be notified.

  When the distribution method of “signage distribution” is selected on the store side terminal device 3 side, the advertisement distribution management device 1 transmits the advertisement data to the digital signage 8 existing near the store based on the position of the store. Since the digital signage 8 is used as an advertising medium, real-time advertising can be made to the vicinity of the store (a prospective customer who can attract customers immediately).

  When the “portal distribution” distribution method is selected on the store side terminal device 3 side, the advertisement distribution management apparatus 1 distributes the advertisement data to the portal site management apparatuses 6 and 7 and places the advertisement data on the portal site. Then, on the user terminal device 5 side, as a result of searching the store by accessing the site, the advertisement data of the store existing near the current position is received and output and output. Enables real-time advertising to the vicinity of stores (probable customers who can attract customers immediately), and for end users, not only store members, but anyone can freely access the portal site to access nearby stores. It becomes possible to obtain advantageous information as needed.

  When the distribution method of “mail magazine distribution” is selected on the store side terminal device 3 side, the advertisement distribution management device 1 refers to the store customer management information 3A to determine the transmission destination of the mail magazine, and the transmission destination Since the e-mail containing the advertisement data is distributed to the terminal device, for example, according to customer attributes, sales results, etc., real-time advertisements can be made to prospective customers who can quickly attract customers, Very useful information can be obtained by browsing the e-mail magazine as needed.

  The store side terminal device 3 has an advertisement data creation function, and the advertisement data created by this creation function is transmitted to the advertisement distribution management device 1 together with its distribution instruction. It is possible to create promotional data with appropriate content on the spot. For example, when it is known that an event is being held in the neighborhood, it is possible to create advertisement data suitable for the event content, and the effect of attracting customers is high.

  The advertisement distribution management device 1 receives and registers the advertisement data created by the store side terminal device 3, and transmits the store advertisement data to the request source in response to a request from the store side terminal device 3. Therefore, the store side can reuse the created advertisement data as it is or modify and edit a part of the data, which is effective for ease of creation and speed. Become.

  The store side terminal device 3 transmits the advertisement end time to the advertisement distribution management apparatus 1 together with the distribution instruction of the advertisement data, and the advertisement distribution management apparatus 1 distributes the advertisement end time to the advertisement medium corresponding to the distribution method. Because the advertisement data is displayed on the condition that it is not the promotion end time, only the currently valid advertisement can be displayed, for example, it is effective for the promotion of time sale etc. Become.

  Since the store side terminal device 3 can instruct the stop of the advertisement, the advertisement is made according to the situation of the store such as the number of customers increased due to the advertisement effect, the number of products decreased, the neighborhood event ended, etc. Can be freely stopped at any time, and advertising that matches the store's intentions can be made.

  In the above-described embodiment, an arbitrary distribution method is selected from “mail magazine distribution”, “push distribution”, “signage distribution”, and “portal cooperative distribution”, but the distribution method is not limited thereto. Is optional.

  In the embodiment described above, the advertising distance is the range centered on the store location. However, the nearest downtown, the nearest station such as a train or bus, the university, the event venue, etc. are advertised. The range may be a range, and the distance from the store position to the user position may be within a predetermined range (closest range).

  In the above-described embodiment, the advertisement data is created on the store side. However, in addition to the advertisement creation on the store side, the service provider may be requested to create the advertisement data.

  In the above-described embodiment, the advertisement end time is designated and transmitted to the advertisement distribution management apparatus 1. However, the advertisement start time and the advertisement end time are designated and transmitted to the advertisement distribution management apparatus 1. May be.

  Further, as described above, the portable terminal device is not limited to a smartphone, and may be a digital camera (compact camera), a PDA (personal portable information communication device), a portable music player, a portable game machine, or the like. Good.

  Further, the “apparatus” and “unit” shown in the above-described embodiments may be separated into a plurality of cases by function, and are not limited to a single case. In addition, each step described in the above-described flowchart is not limited to time-series processing, and a plurality of steps may be processed in parallel or separately.

The embodiment of the present invention has been described above. However, the present invention is not limited to this, and includes the invention described in the claims and the equivalent scope thereof.
Hereinafter, the invention described in the claims of the present application will be appended.
(Appendix)
(Claim 1)
The invention according to claim 1 is an advertisement distribution system for transmitting / receiving advertisement data for a store via a communication network,
A store side terminal device,
An advertisement distribution management device on the advertisement distribution service provider side connected to the store side terminal device via a communication network;
Comprising
The store-side terminal device includes a selection means for selecting an arbitrary distribution method from a plurality of distribution methods indicating how to distribute the advertisement data for the store on what kind of advertisement medium, and the advertisement data A transmission means for transmitting to the advertisement distribution management apparatus a distribution instruction for instructing that the advertisement data should be distributed by the distribution method selected by the selection means in response to an instruction operation for instructing the distribution of
When the advertisement distribution management device receives a distribution instruction transmitted from the store side terminal device, the advertisement distribution management device distributes the specified advertisement data to the advertisement medium of that type according to the distribution method of the selected type. Distribution means for
This is an advertisement distribution system characterized by the above.
(Claim 2)
The invention according to claim 2 is the advertisement distribution system according to claim 1,
One of the plurality of types of distribution methods uses a user terminal device as an advertisement medium, and the advertisement distribution management device that receives the advertisement data from the store side terminal device pushes the advertisement data to the user terminal device. Delivery method,
If the user terminal device receives the advertisement data of the store pushed and distributed from the advertisement distribution management device, whether or not the distance from the store position to the current position of the user terminal device is within a predetermined range. And output the advertisement data on condition that it is within the predetermined range.
This is an advertisement distribution system characterized by the above.
(Claim 3)
The invention according to claim 3 is the advertisement distribution system according to claim 1 or 2,
One of the plurality of types of distribution methods is a method in which digital signage is used as an advertising medium, and the advertisement distribution management device that receives the advertisement data from the store side terminal device distributes the advertisement data to the digital signage. And
The advertisement distribution management device distributes advertisement data to the digital signage existing near the store based on the position of the store.
This is an advertisement distribution system characterized by the above.
(Claim 4)
The invention according to claim 4 is the advertisement distribution system according to claims 1 to 3,
One of the plurality of types of distribution methods uses a site on a communication network as an advertisement medium, and the advertisement distribution management device that receives the advertisement data from the store side terminal device distributes the advertisement data via the communication network. In the state of being posted on the site, the advertisement data is distributed to the user terminal device according to the site access from the user terminal device on the site user side,
The user terminal device receives search advertisement means for instructing a store search by accessing the site, and store advertisement data existing near the current position as a result of the store search on the site side via a communication network. A detection result receiving means for obtaining; and an output means for outputting the search result received by the detection result receiving means,
This is an advertisement distribution system characterized by the above.
(Claim 5)
The invention according to claim 5 is the advertisement distribution system according to claims 1 to 4,
One of the plurality of types of distribution methods uses electronic mail as an advertising medium, and the advertising distribution management device that receives the advertising data from the store side terminal device distributes the electronic mail including the advertising data via a communication network. Is a way to
The advertisement distribution management device determines a transmission destination of an email with reference to customer management information for a store, and distributes an email including the advertisement data to a terminal device of the transmission destination.
This is an advertisement distribution system characterized by the above.
(Claim 6)
The invention according to claim 6 is the advertisement distribution system according to any one of claims 1 to 5,
The store-side terminal device further includes an advertisement creating means for creating the advertisement data, and transmits the advertisement data created by the advertisement creating means to the advertisement distribution management apparatus;
This is an advertisement distribution system characterized by the above.
(Claim 7)
The invention according to claim 7 is the advertisement distribution system according to claims 1 to 6,
The advertisement distribution management device receives and registers advertisement data created by the advertisement creation means of the store side terminal device;
When the store side terminal device requests transmission of the advertisement data registered by the registration means, the advertisement data registered in association with the store is transmitted to the request source store side terminal device. Sending means to
Further comprising
This is an advertisement distribution system characterized by the above.
(Claim 8)
The invention according to claim 8 is the advertisement distribution system according to any one of claims 1 to 7,
The store side terminal device further includes an end designating unit for designating the advertisement end time, and transmits the advertisement end time designated by the end designating unit to the advertisement distribution management device,
The advertisement distribution management device distributes the advertisement end time received from the store side terminal device to the advertisement medium of that type according to the selected type of distribution method,
The advertisement medium outputs the advertisement data on the condition that it is not the advertisement end time received from the advertisement distribution management device.
This is an advertisement distribution system characterized by the above.
(Claim 9)
The invention according to claim 9 is the advertisement distribution system according to any one of claims 1 to 8,
The store-side terminal device further sends a stop instruction to the advertisement distribution management device to instruct that the advertisement stop should be distributed in response to an instruction operation to instruct the advertisement stop.
Distributing the stop instruction received from the store-side terminal device to the type of advertising medium according to the selected type of distribution method,
When the advertisement medium receives a stop instruction from the store-side terminal device, the advertisement medium stops outputting the advertisement data of the instruction store.
This is an advertisement distribution system characterized by the above.
(Claim 10)
The invention according to claim 10 is:
A store-side terminal device existing on the store side,
A connection means for communicating and connecting via a communication network to an advertisement distribution management device on a service provider side that distributes advertisement data for a store to an advertisement medium;
A selection means for selecting an arbitrary delivery method from a plurality of delivery methods indicating how to distribute the advertisement data for the store to which kind of advertising medium;
In response to an instruction operation for instructing distribution of the advertisement data, a distribution instruction for instructing that the advertisement data should be distributed to the advertisement medium of the type in accordance with the distribution method selected by the selection means is sent to the advertisement distribution management apparatus. Sending means to send and
It is the store side terminal device characterized by comprising.
(Claim 11)
The invention according to claim 11 is the shop-side terminal device according to claim 10,
It further includes an advertisement creation means for creating advertisement data for the store,
The transmission means transmits a distribution instruction for the advertisement data together with the advertisement data for the store created by the advertisement creation means to the advertisement distribution management device.
This is a store-side terminal device that is characterized as described above.
(Claim 12)
The invention according to claim 12 is the shop-side terminal device according to claim 10 or 11,
After transmitting the advertisement data distribution instruction by the transmitting means, stop transmitting to the advertisement distribution management apparatus a stop instruction instructing that the advertisement stop should be distributed in response to an instruction operation for instructing the stop of the advertisement Further comprising an instruction transmission means;
This is a store-side terminal device that is characterized as described above.
(Claim 13)
The invention according to claim 13 is directed to a computer.
A function of communicating through a communication network to an advertisement distribution management device on the service provider side that distributes advertisement data for the store to the advertisement medium;
The ability to select any delivery method from multiple delivery methods that indicate what kind of advertising media will be used to distribute store promotional data,
In response to an instruction operation for instructing distribution of the advertisement data, a distribution instruction for instructing that the advertisement data should be distributed to the advertisement medium of the type according to the selected distribution method is transmitted to the advertisement distribution management apparatus. Function and
It is a program for realizing.

DESCRIPTION OF SYMBOLS 1 Advertising distribution management apparatus 1A Member store database 1B Member database 1C Promotion database 2 Internet 3 Store side terminal device 4 Wireless communication network 5 Mobile terminal device 6 PC portal site management device 7 Portable portal site management device 8 Digital signage 11 CPU
13 Storage Unit 14 Communication Unit 31 CPU
33 Storage Unit 34 Touch Input Display Unit 38 Communication Unit 51 CPU
53 Storage Unit 54 Wireless Communication Unit

Claims (13)

An advertisement distribution system for sending and receiving advertisement data for stores via a communication network,
A store side terminal device,
An advertisement distribution management device on the advertisement distribution service provider side connected to the store side terminal device via a communication network;
Comprising
The store-side terminal device includes a selection means for selecting an arbitrary distribution method from a plurality of distribution methods indicating how to distribute the advertisement data for the store on what kind of advertisement medium, and the advertisement data A transmission means for transmitting to the advertisement distribution management apparatus a distribution instruction for instructing that the advertisement data should be distributed by the distribution method selected by the selection means in response to an instruction operation for instructing the distribution of
When the advertisement distribution management device receives a distribution instruction transmitted from the store side terminal device, the advertisement distribution management device distributes the specified advertisement data to the advertisement medium of that type according to the distribution method of the selected type. Distribution means for
An advertising distribution system characterized by doing so. One of the plurality of types of distribution methods uses a user terminal device as an advertisement medium, and the advertisement distribution management device that receives the advertisement data from the store side terminal device pushes the advertisement data to the user terminal device. Delivery method,
If the user terminal device receives the advertisement data of the store pushed and distributed from the advertisement distribution management device, whether or not the distance from the store position to the current position of the user terminal device is within a predetermined range. And output the advertisement data on condition that it is within the predetermined range.
The advertisement distribution system according to claim 1, wherein the advertisement distribution system is configured as described above. One of the plurality of types of distribution methods is a method in which digital signage is used as an advertising medium, and the advertisement distribution management device that receives the advertisement data from the store side terminal device distributes the advertisement data to the digital signage. And
The advertisement distribution management device distributes advertisement data to the digital signage existing near the store based on the position of the store.
The advertisement distribution system according to claim 1 or 2, wherein the advertisement distribution system is configured as described above. One of the plurality of types of distribution methods uses a site on a communication network as an advertisement medium, and the advertisement distribution management device that receives the advertisement data from the store side terminal device distributes the advertisement data via the communication network. In the state of being posted on the site, the advertisement data is distributed to the user terminal device according to the site access from the user terminal device on the site user side,
The user terminal device receives search advertisement means for instructing a store search by accessing the site, and store advertisement data existing near the current position as a result of the store search on the site side via a communication network. A detection result receiving means for obtaining; and an output means for outputting the search result received by the detection result receiving means,
The advertisement distribution system according to claim 1, wherein the advertisement distribution system is configured as described above. One of the plurality of types of distribution methods uses electronic mail as an advertising medium, and the advertising distribution management device that receives the advertising data from the store side terminal device distributes the electronic mail including the advertising data via a communication network. Is a way to
The advertisement distribution management device determines a transmission destination of an email with reference to customer management information for a store, and distributes an email including the advertisement data to a terminal device of the transmission destination.
The advertisement distribution system according to claim 1, wherein the advertisement distribution system is configured as described above. The store-side terminal device further includes an advertisement creating means for creating the advertisement data, and transmits the advertisement data created by the advertisement creating means to the advertisement distribution management apparatus;
The advertisement distribution system according to any one of claims 1 to 5, wherein the advertisement distribution system is configured as described above. The advertisement distribution management device receives and registers advertisement data created by the advertisement creation means of the store side terminal device;
When the store side terminal device requests transmission of the advertisement data registered by the registration means, the advertisement data registered in association with the store is transmitted to the request source store side terminal device. Sending means to
Further comprising
The advertisement distribution system according to claim 1, wherein the advertisement distribution system is configured as described above. The store side terminal device further includes an end designating unit for designating the advertisement end time, and transmits the advertisement end time designated by the end designating unit to the advertisement distribution management device,
The advertisement distribution management device distributes the advertisement end time received from the store side terminal device to the advertisement medium of that type according to the selected type of distribution method,
The advertisement medium outputs the advertisement data on the condition that it is not the advertisement end time received from the advertisement distribution management device.
The advertisement distribution system according to any one of claims 1 to 7, wherein the advertisement distribution system is configured as described above. The store-side terminal device further sends a stop instruction to the advertisement distribution management device to instruct that the advertisement stop should be distributed in response to an instruction operation to instruct the advertisement stop.
Distributing the stop instruction received from the store-side terminal device to the type of advertising medium according to the selected type of distribution method,
When the advertisement medium receives a stop instruction from the store-side terminal device, the advertisement medium stops outputting the advertisement data of the instruction store.
The advertisement distribution system according to any one of claims 1 to 8, wherein the advertisement distribution system is configured as described above. A store-side terminal device existing on the store side,
A connection means for communicating and connecting via a communication network to an advertisement distribution management device on a service provider side that distributes advertisement data for a store to an advertisement medium;
A selection means for selecting an arbitrary delivery method from a plurality of delivery methods indicating how to distribute the advertisement data for the store to which kind of advertising medium;
In response to an instruction operation for instructing distribution of the advertisement data, a distribution instruction for instructing that the advertisement data should be distributed to the advertisement medium of the type in accordance with the distribution method selected by the selection means is sent to the advertisement distribution management apparatus. Sending means to send and
The store side terminal device characterized by comprising. It further includes an advertisement creation means for creating advertisement data for the store,
The transmission means transmits a distribution instruction for the advertisement data together with the advertisement data for the store created by the advertisement creation means to the advertisement distribution management device.
The store side terminal device according to claim 10, wherein the store side terminal device is configured as described above. After transmitting the advertisement data distribution instruction by the transmitting means, stop transmitting to the advertisement distribution management apparatus a stop instruction instructing that the advertisement stop should be distributed in response to an instruction operation for instructing the stop of the advertisement Further comprising an instruction transmission means;
The store-side terminal device according to claim 10 or 11, wherein the store-side terminal device is configured as described above. Against the computer,
A function of communicating through a communication network to an advertisement distribution management device on the service provider side that distributes advertisement data for the store to the advertisement medium;
The ability to select any delivery method from multiple delivery methods that indicate what kind of advertising media will be used to distribute store promotional data,
In response to an instruction operation for instructing distribution of the advertisement data, a distribution instruction for instructing that the advertisement data should be distributed to the advertisement medium of the type according to the selected distribution method is transmitted to the advertisement distribution management apparatus. Function and
A program to realize

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