JP2008299557A - Advertisement matching method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement matching method or the like, capable of wiping out the fear of request rejection or occurrence of blank frame. <P>SOLUTION: The advertisement matching method comprises steps of making an advertiser input information for advertisement; making the advertiser browse a medium list listing advertisement media corresponding to the information for advertisement; making the advertiser input indication of NG or PICKUP intention to the medium list; making an advertisement medium browse an advertiser list listing advertisers who do not take the advertisement medium as NG object or take it as PICKUP object; and making the advertisement medium input indication of advertisement posting approval intention to the advertiser list. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an advertisement matching method.

  With regard to advertising on paper media, when an advertiser wants to publish an advertisement, the current situation is that they either apply for an advertisement recruitment made by the advertising medium or make an independent request for the desired advertising medium. It is customary.

Further, as an intermediary system related to advertisement, there is a system disclosed in Patent Document 1. In such a system, an advertiser and an advertising medium are registered in advance, and the advertiser selects the advertising medium and the selected advertising medium accepts, or the advertising medium selects the advertiser and selects the selected advertisement. By accepting the Lord, the contract for advertising was organized.
JP 2002-230333 A

  In the current practice described above, an advertiser does not always reach an advertising contract efficiently with an advertising medium he / she desires from among a large number of advertising media. In addition, there is always a concern about the vacant space, such as the fact that the advertisement manuscript that was scheduled to be used cannot be used or the desired advertiser cannot be acquired in the first place. In other words, since the vacant slots cannot be left as they are, there are problems such as loss of profit opportunities and price collapse, such as posting company information on advertising media or diverting information on existing business partners at a low price.

  In addition, if the advertising medium rejects the request from the advertiser or the advertiser rejects the request from the advertising medium, there is a problem that the result is recognized by the other party. In this regard, the same applies to the mediation system disclosed in Patent Document 1. When an advertiser is selected from advertising media that he / she does not wish to publish on the medium, he / she has to reject the request. Further, when viewed from the advertisement medium side, the possibility that the advertiser selected by himself / herself accepts the insertion of the advertisement is unknown each time. Eventually, the above-mentioned concern about the empty space cannot be eliminated.

  The present invention has been made in view of such problems, and an object of the present invention is to provide an advertisement matching method and the like that can eliminate concerns about request refusal and occurrence of empty frames.

  In order to solve the above-described problem, an advertisement matching method according to the present invention includes a step of allowing an advertiser to input information related to an advertisement, and a media list in which the advertiser is arranged with advertisement media corresponding to the information related to the advertisement. And providing the advertiser with an opportunity to input at least an NG or PICKUP intention indication to the media list, and making the advertising media not subject to NG or subject to PICKUP. Browsing an advertiser list listing existing advertisers, and inputting to the advertising medium an intention to approve advertisement placement in the advertiser list.

  According to the above-described present invention, it is possible to eliminate concerns about request refusal and empty frame generation.

  The other features of the present invention and the operational effects thereof will be described in more detail with reference to the accompanying drawings.

  Embodiments of an advertisement matching method according to the present invention will be described below with reference to the accompanying drawings.

  As shown in FIG. 1, various advertising media (1) to (n) and advertisers A to Z are connected to the matching server that performs the advertisement matching method via the Internet. Advertising media (1) to (n) are paper media such as free paper, town magazines, magazines, newspapers, flyers, signboards, electronic signboards, cross media media via them, and net media (PC / mobile) ) Through cross media media. Advertisers A to Z wish to publish information related to advertisements, and include corporations such as companies, organizations, and organizations as well as natural persons.

  Based on FIG. 2, the matching method will be described in detail. In step S11, the advertising media (1) to (n) register the attribute information of the media in the matching server database in advance. The medium attribute information can exemplify a distribution target area, a medium form, a price, the number of distributions, a distribution period, a distribution target, and the like. Distribution is not limited to the original wide distribution, regardless of the number of distributions, installations, publications, etc., and whether the media is physically delivered or not, It means that the medium is in a state where an advertising effect can be obtained.

  Explaining in detail about each example, the distribution target area can be determined as an overall selection or a partial selection by dividing items into stages, for example. As a large item, it is determined and input whether to select the whole country or a part of the country. As a middle item, when a part of the whole country is selected as a large item, one or more regions such as Hokkaido, Tohoku, Kanto, Shinetsu, Hokuriku, Tokai, Kinki, China, Shikoku, Kyushu, and Okinawa are selected and input. Furthermore, as a small item, one or more prefectures belonging to the region selected in the middle item are selected and input.

  In addition, the above is an example, and you may make it select by any size division, such as a group, a city, and a town, and the stage is not limited to three stages of large, medium, and small, and any stage is set. Also good. Alternatively, the stepwise division itself may not be performed. That is, in the above example, a mode in which one or more prefectures are selected from the beginning may be used.

  As the medium form, for example, one or a plurality of types such as a magazine type, a newspaper (tabloid) type, a signboard type, a net medium type, a cross media medium type, or other types are selected and input. One or more prices are selected and entered for free or paid.

  The distribution period may be selected based on the date of the year, may be selected in the season of spring, summer, autumn or winter, or, for example, New Year, Valentine, White Day, graduation, entrance, new life start, You may make it select in connection with events, such as cherry-blossom viewing, golden week, mother's day, father's day, summer leisure, a festival, a sports day, and Christmas.

  The distribution target may be selected according to gender, age, or categories such as OL, businessmen, housewives, moms, students, seniors, young people, high-income earners, families, tourists, and foreigners. .

  On the other hand, the advertisers A to Z also register information related to the advertisement in the database of the matching server in step S21. Information related to the advertisement can include, for example, a distribution desired area, a desired medium form, a price, a business type, a condition related to payment of an advertisement cost, and the like.

  The distribution desired area corresponds to the distribution target area registered by the advertisement medium described above, and the item can be divided into stages to determine whether to select the entire selection or the partial selection. Further, the selection may be made in any size division, and any stage may be set. Alternatively, the stepwise division itself may not be performed. The desired medium form and price also correspond to the medium form and price registered by the advertisement medium described above, and are the same as those.

  The business type is information indicating the business type to which the advertisement belongs or the business type of the advertiser. For example, banking, securities, insurance, credit sales, commodity futures, other finance, condominiums, other real estate, personnel introduction, staffing, other personnel, PC-related hardware manufacturers, providers / communications, software manufacturers, Internet media companies, other IT, beauty , Marriage information, health, other women's, automobile (including used car purchase, motorcycle purchase), travel, education, publishing, advertising agency, mail order (cosmetics), mail order (health food), trust sales (other), There are categories such as correspondence education, Koshinsho, hair maker, care / welfare, recycling, and others (not applicable).

  The condition relating to the advertising cost payment is information on how the advertising cost to be paid for one result is to be implemented. For example, charging according to the number of calls from a dedicated telephone number, charging according to the number of accesses ascertained via a PC or mobile device via an identifiable dedicated number, keyword or figure, or a trackable dedicated URL The method etc. can be mentioned. In addition, when using a telephone number, the aspect which gives a specific meaning to a specific digit and issues a telephone number automatically by a computer is mention | raise | lifted. For example, if the administrator of the matching server can freely assign the 10th to 12th digits of the 12-digit telephone number, the advertisement medium can be represented by two digits of 10 to 11 digits. It may be meaningful, and the advertiser may be expressed in the 12th digit. At that time, if necessary, the attribute information of the medium, the distributor, the number of issues (No. number, Vol. Number), etc. may be subdivided and given meaning. By adopting such an aspect, the present invention can issue a telephone number more quickly than manually searching for the youngest number among available numbers and assigning them in order, and reduces manpower in selecting matching candidates. Can be further subsidized. In addition, since the telephone number allocated in the above-described manner can immediately grasp which advertiser's advertisement is in which advertisement medium, it can contribute to the improvement of the speed of the billing procedure.

  In addition, the advertising media (1) to (n) and the advertisers A to Z respectively acquire a dedicated ID and password. Such ID and password are obtained in advance before the above-mentioned various information registration, and after logging in using them, the various information may be registered. Information registration may be given as a condition. In the present embodiment, description will be made assuming that the latter is adopted.

  In a state where attribute information of various media and information related to advertisements are registered as described above, when the advertisers A to Z log in with the dedicated ID and password as step S22, the terminal (computer) screen is displayed as step S23. The media list is displayed above. The medium list is a list in which only the advertising media corresponding to the information related to the advertisement registered by the advertisers A to Z among the advertising media (1) to (n) are listed in step S11. For example, if an advertiser wants to place an advertisement only in Hokkaido, the presence of an advertisement medium that only distributes media in Kyushu and Okinawa in the attribute information of the medium I can't put it. That is, all of the advertising media that register the attribute information of the media are put on the media list and are not used for viewing by the advertiser. Therefore, the enumeration information in the media list will normally be different for each advertiser.

  It should be noted that there are various ways to set the correspondence between the attribute information of the medium and the information related to the advertisement as the determination mode of the enumeration information of the medium list. For example, in the above example, if an advertiser wants to advertise only in Hokkaido, list only the advertising media that registered Hokkaido in the attribute information of the media, or register for Tohoku, for example The meaning of the correspondence relationship can be selected variously. Also, in that case, there are various ways to determine the order of enumeration.

  Subsequently, in step S24, the advertisers A to Z are given an opportunity to input an NG intention display to the medium list. On the other hand, the advertisement media (1) to (n), when searching for an advertiser, log in with a dedicated ID and password in step S12, and in step S13, an advertisement listing advertisers not targeting the advertisement medium as NG targets. The main list is displayed on the terminal (computer) screen. That is, the advertiser list includes all of the advertisers who have registered information related to advertisements, and is not used for browsing advertisement media. Therefore, as with the medium list, the list information of the advertiser list will usually be different for each advertisement medium. Actually, when there is no advertising medium in the media list that the advertiser does not want to advertise, the opportunity for inputting the intention of NG is secured, and the NG target is not selected. There is also. On the other hand, if there is no advertising medium for which an advertisement is desired to be placed, such as when there are few advertisers in the medium list, all of them may be NG.

  The operation up to step S14 after step S24 will be specifically described with reference to FIG. 3, FIG. 4, and FIG. As shown in FIG. 3, for example, first, the medium list on the terminal screen of the advertiser A includes the advertisement medium (1), the advertisement medium (3), the advertisement medium (6), the advertisement medium (10), and the advertisement medium ( 15) is listed, it is assumed that the advertiser A has made an NG intention display on the advertising medium (1), the advertising medium (6), and the advertising medium (15).

  Similarly, as shown in FIG. 4, the advertiser B makes an NG intention display on the advertisement medium (1), the advertisement medium (7), and the advertisement medium (16) in the medium list, and In the medium list, the main C performs NG intention display on the advertising medium (1), the advertising medium (8), the advertising medium (12), and the advertising medium (17), and the advertiser D In the list, the intention of NG is displayed on the advertising medium (3), the advertising medium (9), and the advertising medium (13), and the advertiser E displays the advertising medium (1), The intention of NG is displayed on the advertisement medium (10) and the advertisement medium (14), and the advertiser F has the advertisement medium (3), the advertisement medium (15), and the advertisement medium (20) in the medium list. Suppose that NG's intention is displayed.

  For example, after that, when the advertising medium (3) logs in with the dedicated ID and password in step S12, the advertiser list as shown in FIG. 5 is displayed in step S13. That is, as illustrated in FIGS. 3 and 4, the advertiser A, the advertiser B, the advertiser C, and the advertiser E do not display an NG intention on the advertising medium (3), while the advertiser D And the advertiser F was performing NG intention display with respect to the advertising medium (3). Accordingly, the advertiser list viewed by the advertisement medium (3) includes only advertisers that are not targeted for NG.

  Returning to the general description of FIG. 2, if the advertising media (1) to (n) browse the advertiser list in step S13, the intention of consenting to the advertisement posting to the desired advertiser is obtained in step S14. A display is input, that is, a desired advertiser is selected from the list (in FIG. 5, an example in which an advertiser C is selected as the advertising medium (3) is illustrated). The selected advertisers A to Z are notified that the advertising media (1) to (n) have accepted their advertisement placement. In addition, the aspect of this alerting | reporting can be considered variously, and the aspect alert | reported when advertiser AZ logs in, or the aspect alert | reported unilaterally by e-mail etc. irrespective of login may be sufficient, Further, it may be an aspect that is notified without going through the Internet.

  Note that the advertising media (1) to (n) and the advertisers A to Z can appropriately change the attribute information of the media once registered and the condition setting of information related to the advertisement. This change in the condition setting may be made by looking at the reaction of the advertiser list or media list to the information once registered, or before the browsing of those lists, or as correction / correction / change of circumstances after information registration. It is also possible to do.

  In addition, for the advertising media (1) to (n) and the advertisers A to Z that have been matched in the past, in the scene where the matching partner is placed on the advertiser list or the media list again, other advertisers Display is performed in a manner having a higher visual effect than A to Z and advertising media (1) to (n), that is, priority display is performed. There are various ways in which the visual recognition effect is high. For example, the image may be displayed upstream of the display order, or may be displayed by being differentiated by color scheme, line thickness, decoration, or the like.

  There are various ways of setting the priority display target. For example, only past matching partners may be set as priority display targets, or may be set as priority display targets including advertisers and advertising media related to past matching establishment partners. Furthermore, in the latter case, priority differentiation may be provided between the matching partner itself and the related party.

  For example, the advertiser A has an advertisement medium (15) among the advertisement medium (1), the advertisement medium (3), the advertisement medium (6), the advertisement medium (10), and the advertisement medium (15) on the medium list. In the past, matching has been established, and the advertising medium (3) has the same distribution target area and medium form as the advertising medium (15) as the attribute information of the medium. In that case, if the priority display of the upstream display is adopted and the setting includes the relevance in the priority display target, the display of the medium list of the advertiser A is not as illustrated in FIG. It can be an example. As a result, the advertiser A can efficiently examine the media list based on the past experience.

  According to the advertisement matching method according to the present embodiment described above, it is possible to dispel concerns about the occurrence of request refusal and the empty space in the advertisement column. That is, according to the present advertisement matching method, the advertising media (1) to (n) have the right to determine the final matching establishment, and the advertising media (1) to (n) are the advertisers A to Z. It can be considered that matching was achieved at the stage of selecting. Therefore, as in the existing mode, the possibility that the advertiser returns a refusal response when the advertising medium communicates the intention to place an advertisement to the advertiser is drastically reduced, and the advertising media (1) to (n) Matching can be expected with confidence at the stage of selecting from the advertiser list. In addition, when viewed from the advertisers A to Z side, all of the advertising media (1) to (n) that give permission for advertising are all the advertising media (1) to (1) to which the advertisers A to Z themselves want to post. (N) Since it is (n), it is possible to reliably avoid the situation that the intention of refusal must be displayed for an offer from an unintended advertising medium as in the existing mode, and recruitment of advertising medium with peace of mind It can be performed. In addition, since the final decision to establish a match is not the advertiser that makes the intention first, but the advertising medium, and the first intention is not an intention that desires matching but an undesirable intention. Therefore, the efficiency and possibility of matching can be greatly increased.

  In addition, when the priority display as described above is performed, the priority display effect becomes more noticeable as the matching system is used, so that the matching accuracy becomes extremely high by being repeatedly used.

  Although the contents of the present invention have been specifically described with reference to the preferred embodiments, various modifications can be made by those skilled in the art based on the basic technical idea and teachings of the present invention. It is self-explanatory.

  For example, in the above-described embodiment, a PICKUP intention display may be performed instead of an NG intention display for the medium list. That is, instead of giving the advertiser an opportunity to select an advertisement medium that he / she does not want to advertise, he / she is given an opportunity to select an advertisement medium that he / she wants to advertise. Note that, as in the case of the NG intention display described above, all of the media list may be subject to PICKUP, or not all may be subject to PICKUP.

  According to such an aspect, the example shown in FIG. 4 described above becomes the example shown in FIG. Advertiser B, Advertiser C, and Advertiser E display a PICKUP intention on advertising medium (3), while Advertiser D and Advertiser F display a PICKUP intention on advertising medium (3) Not done. Accordingly, with regard to the advertiser B to the advertiser F shown in FIG. 7, the advertiser list seen by the advertising medium (3) includes the advertiser B, the advertiser C, and the advertiser E that are themselves subject to PICKUP. Only enumerated.

  In such a modified embodiment, it is the same as the above-described embodiment, and the possibility of a reply of rejection from the advertiser is drastically reduced for the advertising medium, and at the stage of selecting from the advertiser list. Matching can be expected with peace of mind, and for advertisers, all advertising media that grants permission to advertise are advertising media that they wish to publish. On the other hand, it is possible to surely avoid a situation in which the intention of refusal must be indicated.

It is a figure which shows the connection of the advertisement matching method of this invention. It is operation | movement explanatory drawing of the advertisement matching method which concerns on embodiment. It is a figure which illustrates operation of advertiser A. It is a figure which illustrates operation of advertisers BF. It is a figure which illustrates operation | movement of an advertising medium (3). It is a figure which shows an example of a priority display. FIG. 5 is a view similar to FIG. 4 with respect to a modified embodiment of the present invention.

Claims (1)

Let the advertiser enter information about the ad,
Allowing an advertiser to browse a media list listing ad media corresponding to information about the ad;
Providing the advertiser with an opportunity to enter at least NG or PICKUP intent for the media list;
Allowing the advertisement medium to browse an advertiser list listing advertisers not targeted for NG or for PICKUP;
An advertisement medium including a step of causing an advertisement medium to input an intention to approve the advertisement placement on the advertiser list.

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