JP2008217418A - Sales promotion system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a sales promotion system providing only the information desired by a user among pieces of information about a shop for realizing effective and instantaneous sales promotion activities. <P>SOLUTION: This sales promotion system is provided with a shop information providing server 10 accumulating and providing information about a shop, a shop terminal 20 uploading shop information such as an electronic advertisement to the shop information providing server 10, and a user terminal 30 receiving provision of the shop information from the shop information providing server 10. The respective server 10 and terminals 20 and 30 are connected mutually via a network. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a sales promotion system, and more particularly, to a sales promotion system that effectively provides advertising information about products or services to consumers using a network.

  In general, companies, stores, and the like use advertisements to promote sales of products or services. In particular, newspaper leaflets and newspaper / magazine advertisements are very effective as sales promotion methods because they can efficiently promote their products and services to many consumers.

However, if an advertiser such as a store (hereinafter referred to as a store) plans to place an advertisement in a flyer, ask the newspaper company to place an advertisement at least one week before the advertisement placement date. There is a problem that must be avoided. This is because, after a store asks a newspaper company to place an advertisement in its insert flyer, it reaches the subscriber's hand and places an order for printing to a printing factory, printing work, and folding into a newspaper. This is because such a complicated work is necessary.
Such time restrictions are a great burden on the store. For example, in general, the purchase status and purchase price of fresh foods fluctuate greatly from day to day, so the store that wants to place an advertisement for the fresh food decides the selling price one week before requesting the advertisement. Is very difficult.
In addition, in such a conventional advertisement method using paper media, a large number of folded flyers have to be printed in order to obtain the advertising effect desired by the store. I'm under pressure.

On the other hand, with the spread of the Internet in recent years, it has become possible to place advertisements on the Internet using conventional folded flyer information as an electronic flyer. Since this electronic leaflet does not require the printing process that was essential for conventional paper media advertisements, it is possible to eliminate the time and cost problems that occur when advertising on the aforementioned paper media. It has become.
As one of the prior arts related to the posting of such electronic leaflets, a communication support system between a shopping street and a user disclosed in Patent Document 1 has been proposed. The system of Patent Document 1 is mainly configured by connecting a server that stores information on a shopping street and a subsystem such as a mobile phone that acquires information on a store in the shopping street from this server via a network. The server can grasp the current position of the subsystem by using a function such as GPS, and provide flyer information and sale information of stores around the grasped position to the subsystem together with map information of the surrounding area. It can be done.
JP 2002-63270 A

However, in the system of the above-mentioned patent document 1, the user who uses the subsystem only receives the leaflet information of the store from the server unilaterally, and information that is not particularly necessary is also sent one after another. Therefore, there is a problem that the store information that the user really wants is buried.
Accordingly, since the user's willingness to browse the leaflet information of the store is reduced, there is a problem that the store side cannot perform effective sales promotion activities.
In addition, the electronic flyer provided by the system of Patent Document 1 is shorter than the conventional paper flyer, although the time taken from the idea of the advertisement to the provision to the user is certainly shortened. There is also a problem that the real-time property of the advertisement, such as delivering the advertisement, has not been achieved.

  The present invention has been made in view of the above-described problems, and provides a sales promotion system that provides only information desired by a user among information relating to a store and realizes effective and immediate sales promotion activities. With the goal.

  In order to achieve this object, the present invention is a sales promotion system having a user terminal operated by a user and a sales promotion server that stores store information and transmits store information to the user terminal. Is characterized by customizing the transmission content of the store information in response to a request from the user terminal.

  Moreover, according to this invention, the store information provision server transmits the map information by which the position of the store was displayed on the map image to a user terminal as store information, and according to the request from a user terminal, The display of the position is customized to an arbitrary character, symbol or image.

  Further, according to the present invention, the user terminal transmits information indicating an arbitrary address to the store information providing server for registration, and the store information providing server transmits map information around the registered address to the user terminal. It is characterized by doing.

  Further, according to the present invention, the user terminal transmits information indicating the current position of the terminal itself to the store information providing server, and the store information providing server receives the information indicating the current position of the user terminal. The peripheral map information is transmitted to the user terminal.

  According to the present invention, the store information providing server accumulates store advertisement information as store information, transmits the advertisement information to the user terminal in response to a request from the user terminal, and accumulates new advertisement information. Then, notification information indicating that only what is requested from the user terminal is newly stored is transmitted to the user terminal.

  According to the present invention, the store information providing server transmits only an e-mail for sales promotion of a store requested for transmission from the user terminal to the user terminal.

  According to the present invention, the sales promotion system further includes a store terminal operated by the store side to register store information in the store information providing server, and the store terminal reads an image of a paper flyer of the store. Then, an electronic flyer is generated as advertisement information and transmitted to the store information providing server. The store information providing server accumulates the electronic flyer received from the store terminal and transmits the electronic flyer to the user terminal in response to a request from the user terminal. It is characterized by doing.

  According to the present invention, the sales promotion system further includes an advertisement provider terminal operated by a provider that provides the store advertisement to the user, and the advertisement provider terminal is a paper flyer of the store. The image is read, an electronic flyer is generated as advertisement information and transmitted to the store information providing server, and the store information providing server accumulates the electronic leaflet received from the advertisement provider terminal and responds to a request from the user terminal. The electronic flyer is transmitted to the user terminal.

  It should be noted that any combination of the above-described constituent elements, or those obtained by replacing the constituent elements and expressions of the present invention with each other among methods, apparatuses, systems, computer programs, recording media storing computer programs, and the like are also included in the present invention. It is effective as an embodiment of

  According to the present invention, the user requests the store information providing server to change the store display on the map screen or selects whether or not to receive an e-mail using the user terminal, so that the user desires himself / herself. It becomes possible to customize easily so that only store information can be acquired.

<First Embodiment>
(Outline of the first embodiment)
The sales promotion system according to the first embodiment of the present invention is a system that provides a user with information about stores in the user's surrounding area, and allows the user to easily set the content of the information that the user receives. It is the main feature.
Hereinafter, the configuration, operation, screen information, and the like of the sales promotion system in this embodiment will be described.

(Configuration of the first embodiment)
(1) Overall Configuration FIG. 1 is a diagram showing a configuration of a sales promotion system according to the first embodiment of the present invention. Hereinafter, the configuration of the sales promotion system will be described with reference to the drawings.
The sales promotion system includes a store information providing server 10 that stores and provides store information, a store terminal 20 that uploads store information such as electronic leaflets to the store information providing server 10, and the store information providing server 10. And a user terminal 30 for receiving store information, and these servers and the terminals 10, 20, and 30 are connected to each other via a network.

The store information providing server 10 is a server device managed by an advertisement provider that manages the entire sales promotion system and operates a service using the sales promotion system.
This advertisement provider is a company that provides an advertisement to a user in response to a request from an advertiser such as a store, and corresponds to, for example, a newspaper company, a publisher, or a broadcasting station.
The store information providing server 10 stores all information related to stores, that is, store information. This store information includes store basic information indicating store attributes and the like, and advertisement information such as electronic flyer information. Among these, the store basic information includes store identification ID, store name, address, e-mail address, telephone number, or business type. In addition to the electronic leaflets described above, the advertisement information includes notifications of new electronic leaflets, e-mails (text) on which sale information or electronic coupons are posted, and the like.
When receiving the store information acquisition request from the user terminal 30 via the network, the store information providing server 10 transmits the corresponding store information to the user terminal 30.

The store terminal 20 is an information processing apparatus that is operated by an advertiser store side or company side, and is, for example, a PC or a mobile terminal (mobile phone, PDA, etc.).
The store side uses the store terminal 20 to make a registration or update request to the store information providing server 10 for the above-mentioned store basic information (store name or the like) or an image related to advertisement information (electronic flyer or the like).

The user terminal 30 is an information processing apparatus operated by a user who purchases merchandise in a store or enjoys a service, and is, for example, a PC or a mobile terminal (mobile phone, PDA, etc.).
The user uses the user terminal 30 to request the store information providing server 10 to acquire store information, and displays the acquired store information on a display unit such as a display provided in the terminal.
Furthermore, the user can set the content of the store information acquired from the store information providing server 10 using the user terminal 30, and can acquire only the sales promotion mail of the store desired by the user, for example. is there.

(2) Configuration of Store Information Providing Server 10 Next, among the components constituting the sales promotion system, the configuration of the store information providing server 10 will be described in detail.
FIG. 2 is a diagram illustrating a configuration of the store information providing server 10 according to the first embodiment of the present invention.
As shown in the figure, the store information providing server 10 includes a control unit 11 that controls the entire store information providing server 10, a communication unit 12 that transmits and receives information via a network, and a store that manages the store basic information. A basic information database (DB) 13; a user information database (DB) 14 for managing user information (user name, address, etc.); an advertisement information storage unit 15 for storing information on electronic flyers and sales promotion mail; A map information storage unit 16 that stores information, a map image corresponding to the address, and the like, and a setting information database (DB) 17 that manages setting contents such as which store information is provided to each user Is done.

  The control unit 11 includes a CPU and the like, controls the entire store information providing server 10, extracts various information from each database and storage units 13 to 17, and provides screen information (Web data) to be provided to the user terminal 30. Is generated.

  The communication unit 12 transmits and receives various types of information to and from the store terminal 20 or the user terminal 30 and distributes Web data to the user terminal 30 so that the store information providing server 10 can function as a Web server. It has become.

  The store basic information database 13 manages the store basic information (store name, address, etc.) in association with the store ID issued for each store.

  The user information database 14 manages the above-described user information (user name, address, etc.) in association with a user ID issued for each user.

  The advertisement information accumulating unit 15 is a part that accumulates image data of an electronic leaflet provided by the store side, text data of an e-mail text in which notification of new electronic leaflets and sale information are posted, and the like.

  The map information accumulation unit 16 is a part that accumulates address information (including an address, latitude and longitude) and a map image corresponding to the address.

  The setting information database 17 is a database for setting which store information the user desires to obtain and which store information is not desired to be obtained. The store information providing server 10 refers to the contents of the setting information database 17 and confirms which store information is transmitted to the user terminal 30.

(Operation of the first embodiment)
Next, the operation of the sales promotion system in this embodiment will be described.
In the sales promotion system in the present embodiment, the user acquires and browses the store information, and furthermore, the store information to be browsed can be easily customized, but before performing acquisition and setting of these store information, In advance, both the store side and the user side respectively register their own information in the store information providing server 10.
Hereinafter, (1) registration of store information by the store side, (2) registration of user information by the user side, (3) provision of store information, and (4) setting of store information acquired by the user in this order. Each operation by the sales promotion system will be described in detail.

(1) Store information registration operation by the store side When the store side uses the sales promotion system in the present embodiment to provide advertisements of its own products and services to the user side, the store information is stored in advance in the store base. Register in the information database 13.
FIG. 3 is a sequence chart showing a flow of a store information registration operation by the sales promotion system according to the first embodiment of the present invention. The store information registration operation will be described below with reference to FIG.

First, the store side performs key input or image reading using the store terminal 20 to generate advertisement information (step S101).
For example, the store side reads an image of a paper flyer using the scanner function of the store terminal 20, and generates an image file for an electronic flyer in the store terminal 20 as advertisement information.

  Next, the store side uses the store terminal 20 to connect to the store information providing server 10 via a network, accesses a registration site operated by the store side, and displays it on the display unit (step S102).

Here, the store side uses the store terminal 20, according to the input form on the registration site, store basic information, that is, store name, store address, telephone number, e-mail address, business type, business hours, presence of parking, The store PR statement, the advertisement information posting period, the advertisement validity period, and the like are input (step S103).
The store terminal 20 transmits the input store basic information to the store information providing server 10 (step S104).
At this time, the store side transmits the created electronic leaflet image file as advertisement information to the store information providing server 10 in accordance with the input form (step S104).

  Upon receipt of the store basic information and advertisement information, the store information providing server 10 issues a store ID and associates the received store basic information with the store ID in the store basic information database 13 in its own server. At the same time, the image file for the electronic leaflet is stored in the advertisement information storage unit 15 in association with the store ID (step S105).

Next, the store information providing server 10 sends an e-mail for notifying the newly arrived electronic leaflet immediately after the advertisement information such as the electronic leaflet is accumulated in the advertisement information accumulating unit 15 or when the advertisement information is about to be posted. Is transmitted to the user terminal 30 of the corresponding user (step S106).
Upon receiving this mail, the user terminal 30 displays it on the display unit (step S107). The user browses this mail and confirms the new arrival of the electronic leaflet. Thereafter, the user browses the electronic leaflet through the store information providing operation described later.
This completes the store information registration operation.

FIG. 4 is a diagram illustrating an example of the store basic information database 13 managed by the store information providing server 10 according to the first embodiment of the present invention.
As shown in the figure, the store basic information database 13 includes store names, store addresses, telephone numbers, e-mail addresses, business types, business hours, presence of parking lots, store PR statements, advertisement information posting periods, and advertisement information. Store basic information such as the validity period is stored in association with the store ID.
When the store information providing server 10 is requested to acquire store information from the user terminal 30, the store information providing server 10 extracts store basic information and advertisement information of the corresponding store from the databases 13 and 14, and combines these information. A store information web page is created and transmitted to the user terminal 30.

(2) User Information Registration Operation by the User Next, an operation when the user side registers information (user information) about itself in the user information database 14 will be described.
FIG. 5 is a sequence chart showing a flow of user information registration operation by the sales promotion system according to the first embodiment of the present invention. The user information registration operation will be described below with reference to FIG.

  First, the user uses the user terminal 30 to connect to the store information providing server 10 through a network, access a registration site operated by the store, and display a Web page for registering user information on the site on the display unit. (Step S201).

Here, the user side uses the user terminal 30 to input user information, that is, the user's name, the user's address, the telephone number, the mail address, the job type, and the like according to the input form on the registration site (step S202).
The user terminal 30 transmits the input user information to the store information providing server 10 (step S203).

When the store information providing server 10 receives the user information, the store information providing server 10 issues a user ID and associates the received user information with the user ID in the user information database 14 in its own server (step S204).
This completes the user information registration operation.

FIG. 6 is a diagram illustrating an example of the user information database 14 managed by the store information providing server 10 according to the first embodiment of the present invention.
As shown in the figure, the user information database 14 stores user information such as a user name, an address, a telephone number, a mail address, and a job type in association with a user ID.

(3) Operation for Providing Store Information Next, operations until the user acquires store information from the store information providing server 10 and browses it will be described.
FIG. 7 is a sequence chart showing the flow of the store information providing operation by the sales promotion system according to the first embodiment of the present invention. Hereinafter, the description will be made along this drawing.

First, the user uses the user terminal 30 to connect to the store information providing server 10 via a network, and transmits a store information acquisition request to the store information providing server 10 (step S301).
At this time, the user terminal 30 also transmits the user ID of the user to the store information providing server 10.

When the store information providing server 10 receives the user ID together with the store information acquisition request, the store information providing server 10 searches the user information database 14 for the corresponding user information based on the user ID (step S302).
Next, the store information providing server 10 searches the store basic information database 13 for stores around the address based on the address of the user information (step S303).
Further, the store information providing server 10 extracts a map image around the address of the user from the map information storage unit 16 based on the address of the user information (step S304).
Then, the store information providing server 10 synthesizes an icon indicating the store at the position of the corresponding address on the extracted map image, generates a Web page of map information (step S305), and transmits it to the user terminal 30. (Step S306).

When receiving the map information Web page, the user terminal 30 displays the page on its display unit (step S307).
For example, the following is displayed on this page. That is, an icon indicating the user's address (user's home, etc.) registered in the user information database 14 is shown at the center of the map image, and store icons scattered in the vicinity of the user's address in the vicinity. Is shown.
By referring to this map image, the user can easily grasp what kind of store is in the vicinity of his / her home.

Then, when the user clicks on the store icon on the map image using the user terminal 30, the user terminal 30 transmits an acquisition request for the store information web page of the store to the store information providing server 10 (step). S308).
At this time, the user terminal 30 transmits the ID of the corresponding store to the store information providing server 10 together with the acquisition request for the page.

  When the store information providing server 10 receives an acquisition request for the Web page of the store information from the user terminal 30, the store information providing server 10 obtains store basic information such as the store name of the corresponding store from the store basic information database 13 based on the store ID received at the same time. In addition to extracting, referring to the store basic information database 13, the advertisement information of the store within the current posting period is extracted from the advertisement information storage unit 15, and these information are combined to generate a store information Web page. (Step S309), it transmits to the user terminal 30 (Step S310).

Upon receiving the store information Web page, the user terminal 30 displays the page on the display unit (step S311).
For example, on this page, the store name, address, telephone number, e-mail address, business type, business hours, presence / absence of parking lot, PR statement of the store, electronic flyer, sale information, etc. are shown.
The user can browse this advertisement information and easily grasp what kind of sale sale the store in the vicinity of his / her address performs.

(4) Store information acquisition and setting operation by the user As described above, the user can easily browse the information of stores in the vicinity of his / her address. There is a mix of things that are of particular interest and those that are not interested at all.
Next, when setting in the sales promotion system which store information the user acquires and which store information is not acquired among such various store information, or which store information is acquired preferentially Will be described.
FIG. 8 is a sequence chart showing a flow of store information acquisition and setting operations by the sales promotion system according to the present invention. Hereinafter, the description will be made along this drawing.

First, as described above, the user uses the user terminal 30 to display a web page of a map image in which icons of the user's own address position and surrounding store positions are displayed on the display unit from the store information providing server 10. Obtain and display (step S401).
Here, when the user clicks the search button on this page using the user terminal 30, the user terminal 30 transmits an acquisition request for a Web page for searching for a store to the store information providing server 10 (step S402). ).

  When the store information providing server 10 receives the search information acquisition request from the user terminal 30, the user terminal 30 transmits the search Web page (step S403).

Upon receiving the search Web page, the user terminal 30 displays the received page on the display unit (step S404).
Using the user terminal 30, the user inputs a search condition in the input field on this page and searches for a store. For example, the user inputs various search conditions such as a store name, a region, and a business type. This input search condition is transmitted from the user terminal 30 to the store information providing server 10 (step S405).

Upon receiving the store search condition from the user terminal 30, the store information providing server 10 searches and extracts the corresponding store from the store basic information database 13 based on the various conditions (step S406).
Then, the store information providing server 10 generates a Web page (Web page for store information acquisition setting) indicating the extracted store list (step S407), and transmits it to the user terminal 30 (step S408).

When the user terminal 30 receives the store information acquisition setting web page from the store information providing server 10, the user terminal 30 displays the received page on the display unit (step S409).
The user selects a store displayed on this page, and performs deletion, advertisement information acquisition setting, and the like for the selected store (step S410).
For example, the user can register or delete a store. When registration is performed, an icon is displayed on the above-described map screen, and a store information Web page can be acquired. On the other hand, if the deletion is performed, the icon is not displayed on the map screen, and it becomes impossible to acquire the store information web page.
In addition, for the store where the registration has been performed, the size, shape, color, presence / absence of blinking, etc. of the display icon can be freely set, and the level of obtaining advertisement information from the store can be set in detail. For example, the user can freely set whether or not to receive a PUSH type sales promotion mail, whether or not to receive a notification mail of a new electronic leaflet, and the like.

The setting information is transmitted from the user terminal 30 to the store information providing server 10 (step S411) and registered in the setting information database 17 of the store information providing server 10 (step S412).
Thereafter, when the store information providing server 10 is requested to acquire a web page of map information, the store information providing server 10 refers to the registered content of the setting information database 17 to change the type of the store icon on the map image, The web page of the map information customized for each user is transmitted to the user terminal 30.
Further, the store information providing server 10 sets the e-mail stored in the advertisement information storage unit 15 in the store basic information database 13 only for the user terminal 30 whose transmission is set in the setting information database 17. To send when.

FIG. 9 is a diagram showing an example of the setting information database 17 in the first embodiment of the present invention.
As shown in the figure, the setting information database 17 manages information related to stores in which store icons are displayed on the above-described map information Web page. For example, in the setting information database 17, information such as the store name, the presence / absence of e-mail transmission, the presence / absence of icon display on the map image, the size / shape / color / flashing presence / absence of the icon corresponds to the store ID. It is attached and managed.
The setting information database 17 is created for each user, and the store information providing server 10 transmits a map information Web page and an e-mail according to the registered contents of the setting information database 17.
The setting information database 17 shown in this figure is in a default state, that is, a state in which the user has not yet performed store information acquisition setting since the user registered user information.
In the default state, stores near the user's address are automatically registered in the setting information database 17. In this default state, the registered store icon and advertisement information acquisition settings are uniformly determined. For example, by default, the icons on the map image are only distinguished by industry, and all registered store e-mails are automatically sent to the user.

FIG. 10 is a diagram showing another example of the setting information database 17 in the first embodiment of the present invention.
This figure shows the setting information database 17 after the user has set the acquisition of advertisement information. As shown in the figure, “◯” is displayed in the column for those displaying icons on the map image, and “X” is displayed in the column for those that do not need to be displayed.
In addition, “○” is shown in the column for stores that need to send notification mails for new electronic flyers and sales promotion emails for sale information, and “×” shows stores that do not need them.
In addition, a relatively large size icon display and a flashing icon display are set for stores where the user frequently browses store information, and a relatively small size icon display is set for stores where the frequency of browsing is low. The

(Screen information of the first embodiment)
Next, (1) the map information Web page, (2) the store information Web page, and (3) the store information acquisition setting Web page, which are the screen information displayed on the user terminal 30 described above, will be described.

(1) Map Information Web Page FIG. 11 is a diagram showing an example of a map information Web page according to the first embodiment of the present invention.
As shown in the figure, this map information Web page is mainly composed of map images. In the center of the map image, an icon indicating an address position such as a home registered by the user in the store information providing server 10 is displayed. In addition, an icon indicating a store is displayed around this home icon. When these store icons are clicked, a web page of store information for each store is displayed.
In addition to this map image, the web page for this map information may display new information such as electronic flyer information and sale information, and may display other useful information such as weather and news. .

(2) Store Information Web Page FIG. 12 is a diagram showing an example of the store information Web page according to the first embodiment of the present invention.
As shown in the figure, the store information Web page mainly displays store basic information such as the store name, address, and telephone number, and an electronic flyer.
The store information Web page may display a store building landscape and a map around the store.

(3) Store Information Acquisition Setting Web Page FIG. 13 is a diagram illustrating an example of store information acquisition setting Web page according to the first embodiment of the present invention.
As shown in the figure, the store information acquisition setting Web page includes store basic information such as the store name and address, a setting field for whether or not to send a notification mail of a new leaflet and a sales promotion email, and the type of store icon Is displayed for each store.
In addition, a map button and a flyer button are displayed for each store.
Of these, when a map button is clicked, an acquisition request for a map around the store is transmitted to the store information providing server 10, and the store information providing server 10 transmits the map image to the user terminal 30 in response to the request. It is displayed on the display unit of the terminal 30.
Similarly, when a leaflet button is clicked, an acquisition request for a store information Web page on which an electronic leaflet of the store is displayed is transmitted to the store information providing server 10, and the store information providing server 10 responds to the map. The image is transmitted to the user terminal 30 and displayed on the display unit of the user terminal 30.

(Summary of the first embodiment)
As described above, according to the present embodiment, when the user registers his / her address or the like in the store information providing server 10, the store information providing server 10 extracts information on stores around the address and displays the Web page. Since it produces | generates and provides to the user terminal 30, it becomes possible for a user to acquire easily useful information (electronic leaflet etc.) of the store around an own address.
Further, the store side can easily provide an electronic leaflet or the like to the user easily and in real time without performing complicated work such as creating a homepage by itself, so that the sales promotion effect can be efficiently achieved. In particular, since the transmitted electronic leaflet or the like belongs to a store located within the user's living area, the probability that the user visits the store is high, and a high advertising effect can be obtained.
In addition, by providing services useful for the user and the store side in this way, the advertisement provider can increase the willingness of participation of the user and the store, and can realize enclosure from other advertisement providing services. . For example, when an advertising fee is collected from a store registered in the sales promotion system, an increase in the advertising profit can be expected.

  In addition, according to the present embodiment, the user uses the user terminal 30 to request and set the store information providing server 10 to change the display of the store icon on the map screen and select whether or not to receive an email. The user can easily customize so that only the store information desired by the user can be acquired.

<Second Embodiment>
(Outline of the second embodiment)
In the first embodiment, the store information providing server 10 provides the user terminal 30 with map information around a fixed address registered in the user information database 14.
On the other hand, in the second embodiment of the present invention, the user terminal 30 is a mobile terminal such as a mobile phone, PHS, or PDA, and the store information providing server 10 provides map information around the user terminal 30. Shall.
Hereinafter, unless otherwise specified, the configuration and operation of the present embodiment will be described assuming that they are the same as those of the first embodiment.

(Configuration of Second Embodiment)
FIG. 14 is a diagram showing the configuration of the sales promotion system in the second embodiment of the present invention.
As shown in the figure, the sales promotion system in the present embodiment has a store information providing server 10, a store terminal 20, and a user terminal 30 as in the first embodiment. And a radio base station apparatus 40 used for location determination, and a GPS satellite 50 similarly used for location determination.
The differences between the store information providing server 10 and the user terminal 30 from the first embodiment are as follows.
The store terminal 20 has the same configuration as that of the first embodiment and performs the same operation.

  As described above, the user terminal 30 is a mobile terminal such as a mobile phone, PHS, or PDA. In addition, the user terminal 30 has a function of specifying the position of its own terminal using a known technology such as communication with a radio base station or a GPS function. It is comprised so that the positional information on can be acquired.

  In the present embodiment, the store information providing server 10 receives the above-described position information when receiving a map information Web page acquisition request from the user terminal 30, grasps the current position of the user terminal 30, A web page of map information on which store locations around the current location are posted is created and provided to the user terminal 30.

  The radio base station apparatus 40 is a radio communication base station apparatus such as a mobile phone or a PHS, and is used for radio communication of the user terminal 30. The radio base station apparatus 40 is installed for each fixed area, identifies the current position of the user terminal 30 based on the radio field intensity between the user terminal 30 and the like, and uses the identified position information as the user. A function of transmitting to the terminal 30 is provided.

  The GPS satellite 50 is a satellite that specifies the position of the user terminal 30 by directly communicating with the user terminal 30 or communicating with the user terminal 30 via a GPS reference station (not shown). When the GPS satellite 50 identifies the current position of the user terminal 30, the GPS satellite 50 transmits the position information directly to the user terminal 30 or to the user terminal 30 via the GPS reference station.

(Operation of Second Embodiment)
(1) Store information providing operation The operation in the present embodiment is different from the first embodiment in the store information providing operation. Hereinafter, the store information providing operation will be described.
FIG. 15 is a sequence chart showing the flow of the store information providing operation by the sales promotion system according to the second embodiment of the present invention. Hereinafter, the description will be made along this drawing.

  First, the user terminal 30 communicates with the radio base station apparatus 40 or the GPS satellite 50 at regular intervals, and receives position information indicating the current position of the own terminal from the radio base station apparatus 40 or the GPS satellite 50 ( Step S601).

Next, the user connects to the store information providing server 10 via the network using the user terminal 30 and transmits a store information acquisition request to the store information providing server 10 (step S602).
At this time, the user terminal 30 also transmits the user ID of the user to the store information providing server 10.
Furthermore, at this time, the user terminal 30 transmits the received latest position information to the store information providing server 10 (step S603).

When the store information providing server 10 receives the user ID together with the store information acquisition request, the store information providing server 10 searches the user information database 14 for the corresponding user information based on the user ID (step S604).
Next, the store information providing server 10 recognizes the current location of the user terminal 30 based on the location information received from the user terminal 30 and searches the store basic information database 13 for stores around the current location ( Step S605).
Further, the store information providing server 10 extracts a map image around the current position of the user from the map information storage unit 16 based on the current position of the user information (step S606).
Then, the store information providing server 10 synthesizes an icon indicating the store at the position of the corresponding address on the extracted map image, generates a Web page of map information (step S607), and transmits it to the user terminal 30. (Step S608).

Upon receiving the map information Web page, the user terminal 30 displays the page on its display unit (step S609).
For example, the following is displayed on this page. That is, at the center of the map image, an icon indicating the current position of the user (user terminal 30) indicated by the above-described position information is shown, and in the vicinity thereof, there are stores scattered around the user's current position. An icon is shown.
By referring to the map image, the user can easily grasp what kind of store is in the vicinity of the current person.

  Further, the subsequent store information Web page is the same as the operation in steps S608 to S610 in the first embodiment, and thus the description thereof is omitted.

(2) Other operations Since the operations of the present embodiment are the same as those of the first embodiment, description thereof will be omitted.

(Summary of the second embodiment)
As described above, according to the present embodiment, the store information providing server 10 generates a web page of map information based on the position information indicating the current position of the user (user terminal 30) received from the user terminal 30. Then, since the store information is provided to the user terminal 30, the user can easily obtain useful information (such as an electronic leaflet) of stores around the current position of the user.
Also, the store side can easily provide electronic fliers and the like to the user easily and quickly without performing complicated operations such as creating a homepage by itself, so that the sales promotion effect can be efficiently achieved. In particular, since the transmitted electronic leaflet or the like belongs to a store located in the vicinity of the current location of the user, the probability that the user will visit the store is high, and a high advertising effect can be obtained.

<Third Embodiment>
(Outline of the third embodiment)
As described above, in the first embodiment, the store side scans an actual paper flyer using the store terminal 20, and transmits an image file for electronic flyer to the store information providing server 10 as advertisement information.
On the other hand, the sales promotion system in the present embodiment has an advertisement provider terminal 60 in addition to the configuration in the first embodiment, and the advertisement provider receives a paper flyer from the store side and provides the advertisement. An electronic leaflet is created using the business entity terminal 60.
That is, in this embodiment, since the advertisement provider creates the electronic leaflet instead of the store side, there is an advantage that the store side is freed from the complicated work of creating the electronic leaflet.
Hereinafter, unless otherwise specified, the configuration and operation of the present embodiment will be described assuming that they are the same as those of the first embodiment.

(Configuration of Third Embodiment)
FIG. 16 is a diagram showing a configuration of a sales promotion system according to the third embodiment of the present invention.
As shown in the figure, as in the first embodiment, the advertisement information such as a PC having a store information providing server 10, a store terminal 20, and a user terminal 30 and operated by an advertisement provider is provided. The service provider terminal 60 is configured.

The advertisement provider terminal 60 is an information processing apparatus such as a PC that is operated by the advertisement provider, and has a scanner function for reading a paper flyer as digital data.
The advertisement provider terminal 60 has a function of communicating with the store information providing server 10 via a network.

(Operation of Third Embodiment)
(1) Store Information Registration Operation by Store Side FIG. 17 is a sequence chart showing a flow of store information registration operation by the sales promotion system in the third embodiment of the present invention. The store information registration operation will be described below with reference to FIG.

  First, the store side uses the store terminal 20 to connect to the store information providing server 10 via a network, accesses a registration site operated by the store side, and displays it on the display unit (step S701).

Here, the store side uses the store terminal 20, according to the input form on the registration site, store basic information, that is, store name, store address, telephone number, e-mail address, business type, business hours, presence of parking, The store PR statement, advertisement information posting period, advertisement validity period, etc. are input (step S702).
The store terminal 20 transmits the input store basic information to the store information providing server 10 (step S703).
Upon receiving the store basic information, the store information providing server 10 issues a store ID and associates the received store basic information with the store ID in the store basic information database 13 in its own server (step S704). ).

Thereafter, the advertisement provider receives a paper flyer such as a special sale of the store from the store side by visiting or mailing the store side, and confirms the issued store ID of the store.
Then, the advertisement provider uses the scanner function of the advertisement provider terminal 60 to read a paper flyer image, and generates an electronic flyer image file as advertisement information in the advertisement provider terminal 60 (step). S705).
Next, the advertisement provider uses the advertisement provider terminal 60 to transmit the created electronic flyer image file as advertisement information to the store information providing server 10 (step S706).
At this time, the advertisement provider uses the advertisement provider terminal 60 to input the store ID of the corresponding store, and transmits it to the store information providing server 10 together with the image file (step S706).

  When the store information providing server 10 receives the store ID together with the advertisement information, the store information providing server 10 stores the received electronic leaflet image file in the advertisement information storage unit 15 in association with the store ID (step S707).

Next, when the electronic leaflet or the like is accumulated in the advertisement information accumulation unit 15, the store information providing server 10 transmits an email for notifying the newly arrived electronic leaflet to the user terminal 30 of the corresponding user (step S708). ).
When receiving this mail, the user terminal 30 displays it on the display unit (step S709). The user browses this mail and confirms the new arrival of the electronic leaflet. Thereafter, the user browses the electronic leaflet through the store information providing operation described later.
This completes the store information registration operation.

(2) Other operations Since the operations of the present embodiment are the same as those of the first embodiment, description thereof will be omitted.

(Summary of the third embodiment)
As described above, according to the present embodiment, the advertisement provider receives a paper flyer for advertisement from the store side, and uses the advertisement provider terminal 60 as an image file for an electronic flyer as advertisement information. Since registration is performed in the store information providing server 10, the store side can efficiently achieve a sales promotion effect without performing a complicated work of registering advertisement information.
In addition, the advertisement provider may use the sales promotion system because the registration of electronic leaflets is complicated as described above, or because it does not have equipment necessary for registration of electronic leaflets such as scanners. Participation of a store that has been hesitant can be expected, and it is possible to realize enclosure from other advertisement providing services of the store.

In the present embodiment, the advertisement provider uses the advertisement provider terminal 60 to register the electronic leaflet on behalf of the store, but other operations are also performed on the store side. You may go.
For example, the advertisement provider can also act for the registration work of the store basic information or the text registration work of the e-mail for the new notification of the electronic flyer or the sales promotion. At this time, the advertisement provider passes the store basic information and the e-mail text entry form to the store in advance, and registers the completed contents in the store information provision server 10 using the advertisement provider terminal 60. You may make it do.

<Summary of overall embodiment>
As described above, according to the embodiment of the present invention, store information such as advertisement information can be easily registered, and only the user's desired one of the store information can be easily provided. In addition to improving the convenience of the user and the sales promotion effect on the store side, the advertisement provider can expect an increase in participation in the system by the user and the store side.
Further, according to the embodiment of the present invention, the store information providing server 10 provides not only a fixed address such as the user's home, but also information on stores around the current position of the moving user to the user. Further improvement of user convenience and sales promotion effect on the store side can be expected.
In addition, according to the embodiment of the present invention, an advertisement provider is provided to a store that does not have a device having a scanner function or is hesitant to register an electronic leaflet. By substituting electronic leaflet registration, etc., it becomes possible to expect further participation of stores in this system.

  In the embodiment of the present invention, an icon is used on the map information Web page to indicate the location of the store. However, the store name may be simply indicated, or any other character or symbol. Or you may display the position of a store with an image, The display method is not limited.

  In addition, according to the embodiment of the present invention, an electronic leaflet of the store is displayed on the store information web page to promote sales of the store, but other characters, symbols (logos), images, etc. Other advertisement information may be displayed on the page.

Further, according to the embodiment of the present invention, the store information providing server 10 transmits the user's home address and a map image centered on the current position to the user terminal 30, and becomes the center of the map image. The position may be anything. For example, by registering an arbitrary address in the store information providing server 10 such as a user's work place, a business trip destination, a travel destination, and a friend's house, the user can acquire store information centered on the address.
In addition, it is of course possible for one user to receive and browse a plurality of map information web pages centered on different addresses at the user terminal 30.

The store information providing server 10, the store terminal 20, the user terminal 30, the wireless base station device 40, the GPS satellite 50, or the advertisement provider terminal 60 are mainly realized by a program loaded on the CPU and the memory. . However, it is also possible to configure this apparatus or server by a combination of any other hardware and software, and the high degree of freedom of design will be easily understood by those skilled in the art.
When the store information providing server 10, the store terminal 20, the user terminal 30, the radio base station device 40, the GPS satellite 50, or the advertisement provider terminal 60 is configured as a software module group, the program is an optical recording medium. In addition, it may be recorded on a recording medium such as a magnetic recording medium, a magneto-optical recording medium, or a semiconductor, and loaded from the above recording medium, or loaded from an external device connected via a predetermined network. You may make it do.

  The above-described embodiment is an example of a preferred embodiment of the present invention. The embodiment of the present invention is not limited to this embodiment, and various modifications may be made without departing from the scope of the present invention. Is possible.

It is a figure which shows the structure of the sales promotion system in the 1st Embodiment of this invention. It is a figure which shows the structure of the shop information provision server in the 1st Embodiment of this invention. It is a sequence chart which shows the flow of registration operation | movement of the shop information by the sales promotion system in the 1st Embodiment of this invention. It is a figure which shows an example of the store basic information database which the store information provision server in the 1st Embodiment of this invention manages. It is a sequence chart which shows the flow of registration operation of user information by the sales promotion system in a 1st embodiment of the present invention. It is a figure which shows an example of the user information database which the shop information provision server in the 1st Embodiment of this invention manages. It is a sequence chart which shows the flow of provision operation | movement of the shop information by the sales promotion system in the 1st Embodiment of this invention. It is a sequence chart which shows the flow of acquisition setting operation of store information by the sales promotion system in the present invention. It is a figure which shows an example of the setting information database in the 1st Embodiment of this invention. It is a figure which shows the other example of the setting information database in the 1st Embodiment of this invention. It is a figure which shows an example of the web page of the map information in the 1st Embodiment of this invention. It is a figure which shows an example of the web page of the shop information in the 1st Embodiment of this invention. It is a figure which shows an example of the web page of the acquisition setting of store information in the 1st Embodiment of this invention. It is a figure which shows the structure of the sales promotion system in the 2nd Embodiment of this invention. It is a sequence chart which shows the flow of the provision operation | movement of the shop information by the sales promotion system in the 2nd Embodiment of this invention. It is a figure which shows the structure of the sales promotion system in the 3rd Embodiment of this invention. It is a sequence chart which shows the flow of registration operation | movement of the shop information by the sales promotion system in the 3rd Embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Store information provision server 11 Control part 12 Communication part 13 Store basic information database 14 User information database 15 Advertisement information storage part 16 Map information storage part 17 Setting information database 20 Store terminal 30 User terminal 40 Wireless base station apparatus 50 GPS satellite 60 Advertisement Provider terminal

Claims (8)

A system having a user terminal operated by a user and a sales promotion server that accumulates store information and transmits the store information to the user terminal,
The sales promotion system, wherein the sales promotion server customizes the transmission content of the store information in response to a request from the user terminal. The store information providing server transmits map information in which a store position is displayed on a map image to the user terminal as the store information,
The sales promotion system according to claim 1, wherein the display of the store location is customized to an arbitrary character, symbol, or image in response to a request from the user terminal. The user terminal transmits and registers information indicating an arbitrary address to the store information providing server,
The sales promotion system according to claim 2, wherein the store information providing server transmits the map information around the registered address to the user terminal. The user terminal transmits information indicating the current position of the terminal to the store information providing server,
The sales promotion system according to claim 2, wherein the store information providing server transmits the map information around the current position to the user terminal when receiving information indicating the current position of the user terminal. The store information providing server accumulates store advertisement information as the store information, transmits the advertisement information to the user terminal in response to a request from the user terminal,
The sales promotion according to claim 1, wherein when new advertising information is accumulated, only the information requested from the user terminal is transmitted to the user terminal. system.   The sales promotion system according to claim 1, wherein the store information providing server transmits only an e-mail for sales promotion of a store requested to be transmitted from the user terminal to the user terminal. The sales promotion system further includes a store terminal for the store side to operate and register the store information in the store information providing server,
The store terminal reads an image of a paper leaflet of the store, generates an electronic leaflet as the advertisement information, and transmits it to the store information providing server.
The said store information provision server accumulate | stores the electronic leaflet received from the said store terminal, and transmits the said electronic leaflet to the said user terminal according to the request | requirement from the said user terminal. The sales promotion system according to claim 1. The sales promotion system further includes an advertisement provider company terminal operated by a company that provides store advertisements to the user,
The advertisement provider terminal reads an image of a paper leaflet of a store, generates an electronic leaflet as the advertisement information, and transmits it to a store information providing server,
The said store information provision server accumulate | stores the electronic leaflet received from the said advertisement provision provider terminal, and transmits the said electronic leaflet to the said user terminal according to the request | requirement from the said user terminal. 8. The sales promotion system according to any one of items 7.

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