JP2010002809A - Advertisement delivery device, method and computer program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To perform efficient advertisement delivery matched to a customer's action by delivering an advertisement matched to the place or date of a store reserved by the customer. <P>SOLUTION: The device configured to be communicable with a customer terminal used by the customer to receive a reservation request of a store from the customer and to deliver an advertisement according to the reservation content includes a storage means which stores advertisement information to be delivered to the customer, store identification information and a display date for sorting a reservation request to be taken as a delivery target of the advertisement information in association with each other; a means which receives from the customer terminal the store identification information and a reservation request date of the store as reservation request information for requesting a reservation of the store; a means which refers to the storage means based on the received reservation request information to extract advertisement information having the same store identification information and the reservation request date included in the display date, and creates a reservation completion report with the extracted advertisement information pasted thereto; and a means which transmits the reservation completion report with the advertisement information to the customer terminal. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a technique for distributing an advertisement in accordance with a location of a store and a reservation date and time to the customer when the customer makes a reservation for the store.

  2. Description of the Related Art In recent years, store reservation systems via the Internet have been provided in stores or facilities such as beauty salons and hospitals in order to enhance customer convenience or to keep customers locked.

  In this regard, as a system that can provide detailed services according to each customer and improve the convenience of each customer to the store or facility, customer information includes customer identification information for each customer, Customer information collection means including customer information transmission means for transmitting customer information to a customer information collection and transmission device via a network. The transmission device is transmitted from the customer information storage means for storing the customer information transmitted by the customer information transmission means, the customer identification information of the customer information stored in the customer information storage means, and the customer terminal of each customer Usage that transmits usage information of customer information stored in customer information storage means to customer terminal or salon terminal when customer identification information matches Beauty salon customer information system, characterized in that it comprises a multi-address transmission means has been proposed (see Patent Document 1).

  On the other hand, in order to acquire customers in stores and facilities, advertisement distribution using the Internet such as banner advertisements and e-mail advertisements on which advertisement images are posted on Web sites is actively performed.

  In this regard, information transmitted from convenience stores and terminals installed in stations will be made more attractive to increase the number of customers who can capture information on the terminals, and to enhance the ability to collect information such as marketing information. For the purpose of, for the time when the screen of the main service business is not displayed, the game screen and the survey screen with the privilege to connect the user's interests are displayed appropriately. Introducing product advertisements, regardless of the content of the content, or presenting surveys that include games or surveys with special benefits to increase user interest, A system that prompts an input operation and performs effective information collection without difficulty is proposed (see Patent Document 2).

JP 2007-164487 A JP 10-97575 A

  The system according to Patent Document 1 attempts to improve customer convenience according to customer usage information, but it is merely an improvement in service to customers at a reservation target facility.

  In addition, in the system according to Patent Document 2, although it is possible to increase customer supplementary opportunities, in order to provide indiscriminate information that does not take into account customer interests and needs, information that is useful to customers is not necessarily distributed. Can not do it.

  Therefore, an object of the present invention is to distribute advertisements according to the location and date / time of a store reserved by a customer, and to perform efficient advertisement distribution according to the customer's behavior.

  In order to achieve the above object, the advertisement distribution apparatus according to the present invention is configured to be able to communicate with a customer terminal used by a customer via a telecommunication line, accepts a store reservation application from the customer, and responds to the reservation contents. The advertisement information to be distributed to the customer, the store identification information for identifying the store, and the display date and time for selecting the reservation application to be distributed of the advertisement information. Reservation application for receiving at least store identification information for identifying the store and the reservation application date and time of the store as the reservation application information for applying for the reservation of the store from the advertisement information storage means to store in association with the customer terminal Based on the information receiving means and the received reservation application information, referring to the advertisement information storage means, the store identification information is the same, and the reservation application date and time is indicated in the table Editing information means for extracting the advertisement information included in the date and time and generating a reservation completion notice with the extracted advertisement information pasted, and advertisement information transmission for sending the reservation completion notice with the advertisement information pasted to the customer terminal And means.

  An advertisement information receiving unit configured to be further communicable with an advertiser terminal used by an advertiser of the advertisement information, and receiving the advertisement information together with the store identification information and the display date and time from the advertiser terminal, The advertisement information storage means may store the received advertisement information, the store identification information, and the display date and time in association with each other.

  Further, reservation information transmitting means configured to further communicate with the store terminal installed in the store, and transmits the reservation application information received from the customer terminal to the store terminal as store reservation information, Furthermore, it is good also as what has.

  Further, with reference to the reservation information storage means for storing the reservation application information received from the customer terminal as reservation information and the reservation information storage means, it is determined whether there is reservation information that has reached a predetermined time before the reservation date and time. And the editing processing means further refers to the advertisement information storage means based on the reservation information that has reached a predetermined time before the reservation date and time by the remind processing section. The store identification information is the same, and the reservation application date / time is extracted from the display date / time and the advertisement information is extracted, a reservation confirmation notification is pasted with the extracted advertisement information, and the advertisement information transmitting means further includes: The reservation confirmation notification with the advertisement information attached may be transmitted to the customer terminal.

  In addition, an advertising information distribution method according to another aspect of the present invention is configured to be communicable with a customer terminal used by a customer via a telecommunication line, and the advertising information distributed to the customer and a store for identifying the store While accepting a store reservation application from a customer by a computer having advertisement information storage means for storing identification information and a display date and time for selecting a reservation application for distribution of the advertisement information, reservation details A method for executing a process of delivering an advertisement in accordance with the above, as reservation application information for applying for a reservation for the store from the customer terminal, at least store identification information for identifying the store, and the reservation application date and time of the store Based on the received reservation application information and referring to the advertisement information storage means, the store identification information is the same, and the reservation application A process of extracting the advertisement information whose date and time is included in the display date and time, generating a reservation completion notice with the extracted advertisement information attached, and transmitting a reservation completion notice with the advertisement information attached to the customer terminal And executing.

  Further, a computer program according to still another aspect of the present invention is configured to be communicable with a customer terminal used by a customer via a telecommunication line, and stores advertisement information distributed to the customer and a store identification for identifying the store. The computer having the advertisement information storage means for storing the information and the display date and time for selecting the reservation application to be distributed as the advertisement information in association with each other, accepts the store reservation application from the customer, and sets the reservation contents. A computer program for functioning as an advertisement distribution device that distributes a corresponding advertisement, for identifying at least a store as reservation application information for applying for a reservation for the store from the customer terminal to the computer Based on the process of receiving store identification information and store reservation application date and time and the received reservation application information, Referring to the advertisement information storage means, extracts the advertisement information having the same store identification information and the reservation application date / time included in the display date / time, and generates a reservation completion notice with the extracted advertisement information attached. A process and a process of transmitting a reservation completion notification with the advertisement information pasted to the customer terminal.

  According to the present invention, it is possible to distribute advertisements according to the location and date / time of a store reserved by the customer, and therefore it is possible to perform efficient advertisement distribution according to the customer's behavior.

Hereinafter, embodiments according to the present invention will be described with reference to the drawings.
As shown in FIG. 1, the present embodiment accepts a reservation application for a store from a customer and distributes a reservation completion notification with a predetermined advertisement pasted to the customer, and a reservation for the store. A customer terminal 2 used by a customer to be performed, an advertiser terminal 3 used by an advertiser of an advertisement distributed to the customer, and a store terminal 4 installed in a store providing products and services, which are connected via the Internet. It is configured to be able to communicate with each other.

  In addition, in FIG. 1, restaurants and restaurants are illustrated as advertisers, and beauty salons, dental clinics, and hospitals are illustrated as stores. However, these are not classified as advertisers or stores depending on the type of business or the type of business. It is only a relative thing that can be an advertiser or a store depending on the mutual relationship.

An outline of the present embodiment will be described with reference to FIG.
First, the advertiser registers advertisement information in the advertisement distribution device 1 via the advertiser terminal 3 (S1). The registration of advertisement information sets an advertisement that is pasted on a reservation completion notice and delivered to the customer terminal 2 when a customer makes a store reservation to the advertisement distribution apparatus 1. In the registration of advertisement information, the advertiser sets a store to be reserved by the customer and an advertisement to be distributed according to the reservation date and time.

With the advertisement information registered, a store reservation application is transmitted from the customer terminal 2 to the advertisement distribution apparatus 1 (S2).
The advertisement distribution apparatus 1 accepts and registers this reservation application (S3).
Then, the advertisement distribution apparatus 1 distributes the advertisement corresponding to the received reservation content to the customer terminal 2 by attaching it to the reservation completion notification indicating that the reservation has been received (S4).
Finally, the advertisement distribution apparatus 1 transmits information regarding the accepted reservation to the store terminal 4 and ends the series of processes (S5).

  As a result, it is possible to distribute a reserved store and an advertisement in accordance with the reservation date and time. For example, when a beauty salon is a store and a restaurant operating in the vicinity of the beauty salon is an advertiser, when the customer's reservation time is in the morning, the timing when the use of the beauty salon is finished It is possible to distribute lunchtime service advertisements that can be received by customers to customers, and to perform efficient advertisement distribution according to customer behavior.

Then, the structure of the advertisement delivery apparatus 1, the customer terminal 2, the advertiser terminal 3, and the shop terminal 4 is demonstrated.
The customer terminal 2 is a terminal held by a customer of a store such as a beauty salon or a dental clinic, and can be constituted by, for example, a so-called personal computer or a mobile phone terminal.
The customer terminal 2 is equipped with a browser program and data input / output means for exchanging data with the advertisement distribution apparatus 1 via communication such as the Internet or a telephone line.
As a result, the customer terminal 2 may transmit a reservation application to the advertisement distribution apparatus 1 or may receive a reservation completion notification with a predetermined advertisement from the advertisement distribution apparatus 1 and output it on the screen. it can.

The advertiser terminal 3 is a terminal that is a provider of various products and services such as restaurants and supermarkets, and is held by an advertiser of advertisements distributed to customers. For example, the advertiser terminal 3 can be configured by a so-called personal computer. it can.
The advertiser terminal 3 is equipped with a browser program and data input / output means for exchanging data with the advertisement distribution apparatus 1 via communication such as the Internet or a telephone line.
Thereby, the advertiser terminal 3 can access the advertisement distribution apparatus 1 and register an advertisement to be distributed to the customer.

The store terminal 4 is a terminal installed in a store that provides services, such as a beauty salon or a dental clinic, and can be configured by, for example, a so-called personal computer.
The store terminal 4 is equipped with a browser program and data input / output means for exchanging data with the advertisement distribution apparatus 1 via communication such as the Internet or a telephone line.
Thereby, the store terminal 4 can receive information related to the reservation applied by the customer from the advertisement distribution apparatus 1.

The advertisement distribution device 1 manages information about customers, advertisers, and stores, accepts store reservation applications from customers, and attaches advertisement information received from advertisers to reservation completion notifications and distributes to customers, etc. It is a computer that executes
This advertisement distribution apparatus 1 is shown in FIG. 2 by a CPU (Central Processing Unit), a RAM (Random Access Memory), a ROM (Read Only Memory), etc., an external memory such as a hard disk drive, and a computer program executed by the CPU. Functional blocks can be configured.

  As shown in FIG. 2, the advertisement distribution apparatus 1 includes a customer information storage unit 11, an advertiser information storage unit 12, a store information storage unit 13, an advertisement information storage unit 14, a reservation information storage unit 15, an editing processing unit 16, It comprises a remind processing unit 17 and a communication processing unit 18.

The customer information storage unit 11 is a storage unit in which customer information related to customers is stored.
For example, as shown in FIG. 3, the customer information storage unit 11 stores a customer ID for identifying a customer, a customer's name, a mail address, and the like. In addition, as customer information, information specifying a customer such as a contact address such as an address may be stored.

The advertiser information storage unit 12 is a storage unit that stores advertiser information related to advertisers.
In this advertiser information storage unit 12, for example, as shown in FIG. 4, in addition to an advertiser ID for identifying the advertiser, a contact name such as the advertiser's name, address, email address, etc., a reservation completion notification Advertisement data to be pasted on and distributed to customers is stored.
Here, the advertisement data is electronic data of information related to the commercial products and services of the advertiser, and is in a file format such as PNG (Portable Network Graphics), JPEG (Joint Photographic Experts Group), GIF (Graphic Interchange Format), etc. In addition to still image data according to the above, it is composed of moving image data created by Flash.

The store information storage unit 13 is a storage unit in which store information regarding stores is stored.
In this store information storage unit 13, for example, as shown in FIG. 5, in addition to a store ID for identifying a store, a store name, an address, an e-mail address, store details including details of store sales and the like In addition, the person in charge, the store, or the person in charge who can make a reservation, which is the minimum unit of reservation, is stored. In addition, as store information, it is good also as what memorize | stores information which specifies stores, such as contact information, such as an address.

The store details include, for example, information such as store opening hours and type of business, customer demographics, number of customers visiting the store, and this information can be used as a reference when an advertiser decides a store to advertise.
The charge is set when there is a smaller reservation unit in the store, such as a person in charge at a beauty salon or a doctor in charge at a hospital. Note that the charge is not set specially when the store itself is the minimum reservation unit, such as a restaurant.
The store reservation date and time is information indicating the store or chargeable date and time of the store. For example, in the case of a beauty salon, for each hairdresser working in the store, “from 10:00 to 19:00 excluding Monday” Is reserved ".

The advertising information storage unit 14 can store advertising information related to the setting of advertisements to be pasted and distributed to a reservation completion notification transmitted to the customer terminal 2 when a customer makes a store reservation. It is.
For example, as shown in FIG. 6, an advertisement information ID for identifying advertisement information, an advertiser ID of an advertiser who is a registrant of advertisement information, and a reservation for attaching advertisement data to the advertisement information storage unit 14 Attached if the store ID of the store that is the reservation target of the completion notification, the advertisement data to be pasted to the store reservation completion notification, the display date and time indicating the reservation date and time for determining the pasting target of the advertisement data, and the display date and time overlap It is possible to store a priority order indicating the superiority or inferiority of the advertisement data to be sought and a coupon arbitrarily attached together with the advertisement data.

Here, the display date / time is one of the criteria for selecting the reservation completion notification to which the advertisement data is attached, and when the reservation date / time of the reservation information for issuing the reservation completion notification matches or is included in the display date / time, It is determined that the advertisement data should be attached to the reservation completion notice. For example, if the reservation date / time is “10 am to 11:00 am on June 12” and the display date / time is set to “morning on June 12”, the advertisement data related to the reservation date / time is It is determined that it should be affixed to the reservation completion notice.
The unit of date and time that can be set as the display date and time may be any unit that can specify the time, such as year, month, day, time, day of the week, or the like.

The priority order is information for determining the priority order of the advertisement data to be attached to the reservation completion notification when the set display date and time overlaps, and is configured by numbers in ascending order or descending order, for example.
The coupon is a discount coupon configured as electronic data.

The reservation information storage unit 15 is a storage unit that can store reservation information related to reservations received from customers.
In the reservation information storage unit 15, for example, as shown in FIG. 7, a reservation ID for identifying a reservation, a customer ID of a customer who applied for a reservation, a reservation store ID of a reserved store, and a reservation specifying a charge It is possible to store the reservation manager, the reservation date and time, and the reservation details in the case where is made.
Here, the reservation details are information accompanying the reservation. For example, when a beauty salon is booked, the details of the operation such as “cut” and “coloring” are the accompanying information received in advance at the time of reservation. .

  The edit processing unit 16 stores the reservation application information received from the customer terminal 2 as reservation information in the reservation information storage unit 15, and refers to the advertisement information storage unit 14 when a reservation completion notification is transmitted to the customer terminal 2. Then, it is determined whether there is advertisement data to be attached to the reservation completion notice. Further, when there is advertisement data to be pasted, the advertisement data to be pasted is extracted from the advertisement information storage unit 14, and a reservation completion notice to which the extracted advertisement data is pasted is created.

  Here, the process of determining whether or not there is advertisement data to be attached to the reservation completion notification is performed by referring to the advertisement information storage unit 14 based on the store ID and reservation date and time included in the reservation information, When there is advertisement information whose reservation date / time matches or is included in the display date / time stored in association, the advertisement data included in the advertisement information is determined as advertisement data to be attached to the reservation completion notification for the reservation information It is.

  In addition, when it is determined that there is advertisement data to be pasted in the reservation completion notification transmitted to the customer terminal 2, an example of processing for pasting the advertisement data to the reservation completion notification is as follows. After extracting from the storage unit 14, the extracted advertisement data is embedded in the HTML data of the reservation completion notice prepared as a format in advance, and a tag for displaying a Web page is generated for the HTML data. Is done.

The communication processing unit 18 executes data transmission / reception processing between the customer terminal 2, the advertiser terminal 3, and the store terminal 4 according to a predetermined protocol via the Internet.
For example, the communication processing unit 18 receives a reservation application for a store with the customer terminal 2, transmits a reservation completion notice with the advertisement data attached thereto, or receives advertisement information from the advertiser terminal 3. Or the reservation information is transmitted to the store terminal 4.

Next, a series of processing flow of the system configured by the advertisement distribution apparatus 1 according to the present embodiment will be described with reference to the drawings.
First, advertiser information and store information are registered in advance in the advertiser information storage unit 12 and the store information storage unit 13, respectively.
As for any information, the advertisement distribution apparatus 1 can receive the information from the advertiser terminal 3 or the shop terminal 4 via the Internet and register the information, or the information recorded on a predetermined sheet or the like can be registered. You can also register directly by entering the

Here, the registration of the reservation possible date / time in the store information is performed by inputting the reservation date / time 52 including the reservation object 51, the reservation date and the reservation time, for example, from the output screen shown in FIG. Can do. The reservation target 51 is a column for specifying a charge when the charge at the store can be input as a reservation target. For example, when the store is a beauty salon, the reservation can be made for each hairdresser. Can be set for each unit. In addition, when the reservation object 51 is a store, a special input column is not provided.
The reservation possible date and time registered in this way is registered in increments of unit time for each reservation object 53 configured as a store or in charge as shown in FIG. 8B, for example.

Next, an example of advertisement information registration will be described with reference to FIGS.
First, the advertiser uses the advertiser terminal 3 to transmit an acquisition request for a list of stores that matches a predetermined condition to the advertisement distribution apparatus 1 (S101). This acquisition request can be made, for example, by specifying a search condition using a store address or business type as a keyword and requesting the search result.

On the other hand, the advertisement distribution apparatus 1 refers to the store information storage unit 13 and extracts store information of stores that match the search condition (S102).
Then, the extracted store information is listed and transmitted to the advertiser terminal 3 as a search result (S103). This search result is configured, for example, as a Web page as shown in FIG. 10, and stores store information that matches the search conditions.

  The advertiser selects a desired store from the search result, and transmits a registration request for advertisement information to the advertisement distribution apparatus 1 (S104).

In response to this, the advertisement distribution apparatus 1 transmits the advertisement information registration Web page of the selected store (S105). This advertisement information registration Web page is configured as a Web page as shown in FIG. 11, for example, and is provided with an advertisement information input field 62 together with store information 61 of the store in which the advertisement information is registered.
The input field 62 includes at least an advertisement data input field 62a and a display date / time input field 62b, and may additionally include a priority order input field 62c and a coupon input field 62d.

In the advertisement data input field 62a, the advertisement data can be designated and input by referring to the advertisement data stored in advance in the advertiser information storage unit 12, and the hard disk area of the advertiser terminal 3 or a predetermined storage medium It is also possible to read out the advertisement data stored in the URL and input the advertisement data, which can be arbitrarily set.
In FIG. 11, the display date / time input field 62b is configured to be able to set the time and day of the week, but may be configured to be able to set the year, month, day, and the like.
The priority order entry field 62c is a field for inputting the priority order of the advertisement data to be pasted in the reservation completion notice when the input display dates and times overlap. For example, the priority order entry field 62c is input in ascending order from the highest priority order. This can be set.
The coupon input field 62d is a field in which a discount coupon configured as electronic data can be set.

  The advertiser inputs the advertisement information from the advertiser terminal 3 to the input field 62, and transmits the input advertisement information to the advertisement distribution apparatus 1 together with the advertisement information registration request (S106).

When the communication processing unit 18 receives the advertisement information from the advertiser terminal 3 together with the registration request, the advertisement distribution device 1 issues an advertisement information ID to the advertisement information and stores it in the advertisement information storage unit 14 (S107). Thereby, registration of advertisement information is completed.
In addition, in the registration of advertising information, in addition to the advertising data input by the advertiser, display date and time, priority, and coupons, the set of the issued advertising information ID, the advertiser ID of the advertiser, and advertising information Store IDs of the stores that have become are stored in association with each other.

Next, in the advertisement distribution apparatus 1, a flow of a series of processes from when a reservation application is received from the customer terminal 2 to when a reservation completion notification is transmitted will be described with reference to FIGS.
First, the customer uses the customer terminal 2 to connect to the advertisement distribution apparatus 1 via a link provided on a website of the store or a website established by a business operator that manages and operates the advertisement distribution apparatus 1. On the other hand, while the acquisition request for the Web page for applying for the reservation is transmitted together with the store ID of the target store for the reservation application, the advertisement distribution device 1 uses the communication processing unit 18 to acquire the acquisition request for the reservation application Web page. And the store ID are received. (S201).

And the advertisement delivery apparatus 1 transmits the reservation application Web page of the store related to the received store ID to the customer terminal 2 by the communication processing unit 18 (S202).
This reservation application Web page is configured based on, for example, store information stored in the store information storage unit 13, and selects and inputs a reservation application date corresponding to a store reservation date and time, and a person in charge of reservation. A list box is provided so as to be able to do so, and an example thereof is shown in FIG.
The reservation application Web page shown in FIG. 13 is an example when the store is a beauty salon.

FIG. 13A shows a waiting state for input of reservation application information. A search requesting an inquiry about a reservation application date input field 71, a reservation details input field 72, a charge input field 73, a store or a chargeable reservation time for a charge. The button 74 is configured.
In the example of FIG. 13A, the reservation application date and time are input separately for the reservation application date and the reservation time. However, the present invention is not limited to this. May be configured to allow input.
Further, in FIG. 13A, in the reservation detail input field 72, for example, treatment contents on the day of the reservation at the beauty salon can be input.

Then, when the search button 74 is pressed while the reservation application date input field 71, the reservation details input field 72, and the charge input field 73 are input, as shown in FIG. 13B, the charge on the reservation application date. A list of available reservation times 75 is displayed.
Further, when the reservation application time is specified from the reservation available time list 75, the information input so far is displayed in the reservation application information confirmation column 76 and the transmission button 77 is pressed as shown in FIG. As a result, the reservation application information including the input information, the customer ID, and the store ID is transmitted to the advertisement distribution apparatus 1.

  Upon receiving the reservation application information by the communication processing unit 18 (S203), the advertisement distribution apparatus 1 issues a reservation ID to the received reservation application information and stores it as reservation information in the reservation information storage unit 15 (S204).

Then, the advertisement distribution device 1 determines whether or not there is advertisement data to be attached to the reservation completion notification of the reservation information by referring to the advertisement information storage unit 14 based on the reservation information by the editing processing unit 16 (S205). .
This determination process determines whether or not there is advertisement information associated with the same store ID as the reservation store ID included in the reservation information, and the advertisement information associated with the same store ID as the reservation store ID. If there is, it is determined whether or not the reservation date and time included in the reservation information is included in the display date and time of the advertisement information. The advertisement data related to the information is specified as the advertisement data to be attached to the reservation completion notice.

  As a result of the determination processing in S205, if the corresponding advertisement data does not exist, only the reservation completion notification that informs the reservation completion is transmitted to the customer terminal 2 (S206).

  On the other hand, if there is corresponding advertisement data as a result of the determination process in S205, it is determined whether or not there are a plurality of corresponding advertisement data (S207).

As a result, when it is determined that there is only one corresponding advertisement data, the advertisement data is specified as advertisement data to be attached to the reservation completion notification (S208).
On the other hand, if it is determined that there are multiple applicable advertisement data, the highest priority advertisement data is identified as the advertisement data to be attached to the reservation completion notification based on the priority order associated with each advertisement data. (S209).

When the advertisement data to be pasted in the reservation completion notice is specified, the edit processing section 16 further extracts the advertisement data from the advertisement information storage section 14 and creates a reservation completion notice pasted with the extracted advertisement data ( S210).
This processing is performed by, for example, embedding the extracted advertisement data in HTML data of a reservation completion notification prepared as a format in advance and generating a tag for displaying a Web page for the HTML data. .

An example of the reservation completion notification created in this way is shown in FIG.
As shown in FIG. 14, the reservation completion notification to which the advertisement data is attached is provided with at least a display field 81 indicating that the reservation is completed and a display field 82 of the attached advertisement data.
In FIG. 14, a reservation information display field 83 is further provided. The reservation information displayed in the display field 83 is inserted into the Web page by the editing processing unit 16 based on the reservation application information received from the customer or the reservation information extracted from the reservation information storage unit 15.

The reservation completion notification with the advertisement data attached is transmitted to the customer terminal 2 by the communication processing unit 18 (S211).
Thereby, efficient advertisement distribution according to the customer's behavior is performed.
The reservation information received from the customer is transmitted to the store terminal 4 by the communication processing unit 18 (S212), and the store terminal 4 can know the reservation information.

  In the present embodiment, the editing processing unit 16 executes a process of determining the presence / absence of advertisement data to be attached to the reservation completion notification based on the reservation information stored in the reservation information storage unit 15. Not only, but based on the reservation application information received from the customer terminal 2, a process for determining the presence or absence of advertisement data to be attached to the reservation completion notification is executed, and a reservation completion notification for the reservation application information is transmitted to the customer. You can also. At this time, the process of storing the reservation application information as the reservation information in the reservation information storage means 15 may be executed after the reservation completion notification is transmitted to the customer terminal 2.

Next, a remind process for transmitting a reservation confirmation notification related to the reservation information to the customer terminal 2 when there is reservation information that reaches a predetermined time before the reservation date and time will be described with reference to FIG.
The remind processing unit 17 always monitors the reservation information storage unit 15 to determine whether there is reservation information that has reached a predetermined time before the reservation date (S301).
This process calculates the difference between the reservation date and time included in each reservation information stored in the reservation information storage unit 15 and the current date and time, and the calculated difference reaches a predetermined time or less. When the reservation information is detected, the reservation information is determined as a target of the reservation confirmation notification. For example, when there is reservation information in which the predetermined time is set to 3 hours and the reservation date and time is 5:00 pm on June 20, 2008, when the current date and time reaches 2:00 pm on June 20, 2008, The reservation information is determined as a reservation confirmation notification target.

Then, the advertisement distribution apparatus 1 uses the editing processing unit 16 to refer to the advertisement information storage unit 14 for the detected reservation information, and determines whether there is advertisement data to be attached to the reservation confirmation notification of the reservation information (S302). ).
This determination process determines whether or not there is advertisement information associated with the same store ID as the reservation store ID included in the reservation information, and the advertisement information associated with the same store ID as the reservation store ID. If there is, it is determined whether or not the reservation date and time included in the reservation information is included in the display date and time of the advertisement information. The advertisement data related to the information is specified as the advertisement data to be attached to the reservation completion notice.

  As a result of the determination processing in S302, if the corresponding advertisement data does not exist, only the reservation confirmation notification for confirming the reservation is transmitted to the customer terminal 2 (S303).

  On the other hand, if there is corresponding advertisement data as a result of the determination processing in S302, it is determined whether or not there are a plurality of corresponding advertisement data (S304).

As a result, when it is determined that there is only one corresponding advertisement data, the advertisement data is specified as advertisement data to be attached to the reservation confirmation notification (S305).
On the other hand, if it is determined that there is more than one applicable advertisement data, the highest priority advertisement data is identified as the advertisement data to be attached to the reservation confirmation notification based on the priority order associated with each advertisement data. (S306).

When the edit processing unit 16 specifies the advertisement data to be pasted in the reservation confirmation notification, the editing processing unit 16 further extracts the advertisement data from the advertisement information storage unit 14 and creates a reservation confirmation notification to which the extracted advertisement data is pasted ( S307).
This process is performed by, for example, embedding the extracted advertisement data in the HTML data of the reservation confirmation notification prepared as a format in advance and generating a tag for displaying a Web page for the HTML data. .

An example of the reservation completion notice created in this way is shown in FIG.
As shown in FIG. 16, the reservation confirmation notification to which the advertisement data is attached includes at least a display column 91 for notifying reservation confirmation and a display column 92 for the attached advertisement data.
In FIG. 16, a reservation information display field 93 is further provided. The reservation information displayed in the display field 93 is inserted into the web page by the editing processing unit 16 based on the reservation information received from the customer or the reservation information extracted from the reservation information storage unit 15.

The reservation confirmation notification with the advertisement data attached is transmitted to the customer terminal 2 by the communication processing unit 18 (S308).
Thereby, the customer can prevent forgetting the reservation, and when the advertisement data has been updated, the latest advertisement can be distributed again.

It is the schematic which shows the whole structure of the system using the advertisement delivery apparatus which concerns on embodiment of this invention. It is a block diagram which shows the functional block of the advertisement delivery apparatus which concerns on this embodiment. It is a figure which shows an example of the data memorize | stored in the customer information storage part which concerns on this embodiment. It is a figure which shows an example of the data memorize | stored in the advertiser information storage part which concerns on this embodiment. It is a figure which shows an example of the data memorize | stored in the shop information storage part which concerns on this embodiment. It is a figure which shows an example of the data memorize | stored in the advertisement information storage part which concerns on this embodiment. It is a figure which shows an example of the data memorize | stored in the reservation information storage part which concerns on this embodiment. In this embodiment, it is a figure which shows an example of (a) input screen in the case of registering shop information, and (b) confirmation screen. In this embodiment, it is a sequence diagram which shows the flow of a series of processes when an advertiser registers advertisement information. In this embodiment, when an advertiser registers advertisement information, it is a figure which shows an example of the output screen showing the search result of the shop which matches the search conditions which the advertiser requested. In this embodiment, it is a figure which shows an example of the input screen in the case of setting and registering advertisement information. In this embodiment, it is a processing flowchart which shows the flow of a process in the advertisement delivery apparatus at the time of a customer making a reservation for a store. In this embodiment, a transition screen when a customer makes a reservation application, (a) is a screen waiting for input, (b) a screen waiting for input of a reservation time, and (c) an example of a final confirmation screen FIG. In this embodiment, it is a figure which shows an example of the output screen of the notification of a reservation completion with which the advertisement was affixed transmitted from an advertisement delivery apparatus to a customer terminal. It is a processing flowchart which shows a series of flows of the remind process in this embodiment. In this embodiment, it is a figure which shows an example of the output screen of the reservation confirmation notification with which the advertisement was affixed transmitted from an advertisement delivery apparatus to a customer terminal.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement delivery apparatus 11 Customer information storage part 12 Advertiser information storage part 13 Store information storage part 14 Advertising information storage part 15 Reservation information storage part 16 Edit processing part 17 Remind processing part 18 Communication processing part 2 Customer terminal 3 Advertiser terminal 4 Store terminal

Claims (6)

It is configured to be able to communicate with customer terminals used by customers via telecommunication lines,
A device that accepts a store reservation application from a customer and distributes an advertisement according to the reservation content,
Advertisement information storage means for storing the advertisement information distributed to the customer, the store identification information for identifying the store, and the display date and time for selecting the reservation application to be distributed of the advertisement information in association with each other;
Reservation application information receiving means for receiving at least store identification information for identifying a store and the reservation application date and time of the store as reservation application information for applying for the reservation of the store from the customer terminal,
Based on the received reservation application information, the advertisement information storage means is referred to extract the advertisement information in which the store identification information is the same and the reservation application date and time is included in the display date and time. An editing processing means for generating a reservation completion notice with information attached thereto;
Advertisement information transmitting means for transmitting a reservation completion notification with the advertisement information pasted to the customer terminal,
An advertisement distribution apparatus characterized by the above. It is configured to further communicate with the advertiser terminal used by the advertiser of the above advertisement information,
An advertisement information receiving means for receiving the advertisement information together with the store identification information and the display date and time from the advertiser terminal;
The advertisement information storage means stores the received advertisement information, the store identification information, and the display date and time in association with each other.
The advertisement distribution device according to claim 1. It is configured to be able to communicate with store terminals installed in the store,
Reservation information transmission means for transmitting the reservation application information received from the customer terminal to the store terminal as store reservation information,
The advertisement distribution device according to claim 1 or 2. Reservation information storage means for storing reservation application information received from the customer terminal as reservation information;
Referring to the reservation information storage means, and a remind processing unit for determining the presence or absence of reservation information that has reached a predetermined time before the reservation date and time,
The edit processing means further refers to the advertisement information storage means based on the reservation information that has reached a predetermined time before the reservation date and time by the remind processing section, and the store identification information is the same, Extract the advertising information whose reservation application date and time is included in the above display date and time, generate a reservation confirmation notification with the extracted advertising information pasted,
The advertisement information transmitting means further transmits a reservation confirmation notification with the advertisement information affixed to the customer terminal;
The advertisement distribution device according to any one of claims 1 to 3. It is configured to be able to communicate with a customer terminal used by a customer via a telecommunication line, and selects advertisement information distributed to the customer, store identification information for identifying a store, and a reservation application to be distributed for the advertisement information. A method for executing a process of accepting a reservation application for a store from a customer and delivering an advertisement according to the reservation content by a computer having an advertisement information storage means for storing the display date and time to be associated with each other,
Processing for receiving at least store identification information for identifying the store and the reservation application date and time of the store as reservation application information for applying for the reservation of the store from the customer terminal,
Based on the received reservation application information, the advertisement information storage means is referred to extract the advertisement information in which the store identification information is the same and the reservation application date and time is included in the display date and time. Processing to generate a reservation completion notification with information attached;
A process of transmitting a reservation completion notification with the advertisement information pasted to the customer terminal,
An advertisement information delivery method characterized by the above. It is configured to be able to communicate with a customer terminal used by a customer via a telecommunication line, and selects advertisement information distributed to the customer, store identification information for identifying a store, and a reservation application to be distributed for the advertisement information. A computer for causing a computer having advertisement information storage means for storing display date and time to be associated with each other to function as an advertisement distribution device that accepts store reservation applications from customers and distributes advertisements according to reservation contents A program,
For the above computer
Processing for receiving at least store identification information for identifying the store and the reservation application date and time of the store as reservation application information for applying for the reservation of the store from the customer terminal,
Based on the received reservation application information, the advertisement information storage means is referred to extract the advertisement information in which the store identification information is the same and the reservation application date and time is included in the display date and time. Processing to generate a reservation completion notification with information attached;
A process of sending a reservation completion notification with the advertisement information pasted to the customer terminal;
A computer program that executes.

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