JP2004227308A - Questionnaire collecting system and method using advertisement with coupon, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a questionnaire collecting system and method using advertisements with coupons and a program for giving merits to a client such as an enterprise, advertising agent and user by allowing the client to transmit electronic advertisements with coupons by narrowing down users applied to its own company's conditions to collect questionnaires, and allowing the advertising agent to collect or total the questionnaires simultaneously with its advertising operation, and allowing the user being a customer to obtain discount coupons and point addition. <P>SOLUTION: This questionnaire collecting system using advertisements with coupons is provided with a means for transmitting electronic advertisements with coupons and questionnaires through a mail to a user satisfying the conditions of a client and a means for transmitting questionnaire reply data from the user to the client. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention uses a communication network such as the Internet, transmits an electronic advertisement with a coupon to a user by e-mail, and obtains questionnaire information at the time of reply, a questionnaire collection system using an advertisement with a coupon, The present invention relates to a questionnaire collection method and a program using an advertisement with a coupon.
[0002]
[Prior art]
Conventional customer services such as discounts using the Internet include various service tickets such as discount tickets and special treatment tickets that can be distributed on homepages of various stores such as bookstores, restaurants and convenience stores, and facilities such as movie theaters. When the user launches the homepage on his own terminal and clicks the coupon display, the content data of the coupon is taken into the user's terminal and an electronic coupon is displayed or an electronic coupon is printed out. (For example, see Patent Document 1).
[0003]
Also, for an advertisement using the Internet, a CM quiz screen selected by a member (a registered customer) is displayed on the site, and when there is access, a net advertisement of a client (client) is read from an advertisement database and displayed. . After the net advertisement, the quiz related to the contents of the net advertisement is read from the advertisement database and the member is caused to execute the quiz. Correct answerers of the quiz are given coupon points and stored in the member database. Further, a questionnaire on the Internet advertisement is read out from the advertisement database with the support of the member, and is performed. Points are added to members who responded to the questionnaire and stored in the member database. In some cases, the results of a questionnaire are stored in an advertisement database, edited with reference to a member database, and transmitted to a client as questionnaire information (for example, see Patent Document 2).
[0004]
[Patent Document 1]
JP-A-2002-092451 (pages 1-3, FIG. 1)
[0005]
[Patent Document 2]
JP-A-2002-236849 (pages 1-4, FIGS. 1 and 2)
[0006]
[Problems to be solved by the invention]
However, in Patent Document 1, only the coupon on the homepage of the selected facility can be obtained. That is, there is a problem that it is not considered that the electronic coupon is distributed in detail reflecting the needs of the user, and that a coupon that truly meets the user's needs does not always come.
[0007]
Patent Document 2 discloses a method in which a quiz with an advertisement is answered by a member, and points of the coupon are added to a quiz correct answerer. A coupon is issued only to a registered member who correctly answers the quiz. In addition, there is a problem that the member, who is a customer, answers the advertisement and the quiz until the user remains logged in to the quiz site with the advertisement, so that the burden is imposed on the member if the amount of packets or the communication time is long (in the case of a mobile phone, etc.) .
[0008]
Accordingly, the present invention has been made in view of the above-mentioned problems, and a client such as a company can transmit only a user who satisfies the conditions of the company and obtain a questionnaire. Or, a totaling business is possible, and discounts and coupons can be obtained for users as customers, so that questionnaires can be collected using coupon-attached advertisements, which provide benefits to both the client, advertiser, and user. It is an object of the present invention to provide a system, a questionnaire collecting method and a program using a coupon-attached advertisement.
[0009]
[Means for Solving the Problems]
A questionnaire collection system using an advertisement with a coupon according to the present invention includes means for transmitting an electronic advertisement including a coupon and a questionnaire to a user who satisfies a condition of a client, and transmitting questionnaire reply data from the user to the request. Means for mainly transmitting.
[0010]
According to such a configuration of the present invention, the coupon is attached to the e-mail advertisement, and when responding that the user has viewed the advertisement, the user is required to fill out a questionnaire and transmit the questionnaire reply data to the client, so that the And a service that can conduct questionnaire collection at the same time.
[0011]
In the present invention, it is preferable that the electronic advertisement is transmitted to the user by electronic mail.
[0012]
According to such a configuration, it is possible to individually transmit each user who meets the conditions of the client by e-mail.
[0013]
Further, in the present invention, it is preferable that the requester can set the condition online via a communication network.
[0014]
According to such a configuration, when extracting a user who satisfies the condition of the client from the users registered in the user database of the advertising agency, the condition can be easily extracted online via a communication network such as the Internet. Can be set to.
[0015]
In the present invention, it is preferable that the client can set information of the coupon in the electronic advertisement online.
[0016]
According to such a configuration, the client can appropriately set and manage coupon information such as a coupon issuance time, a discount amount, and a discount period according to the mail advertisement target person, advertisement time, advertisement cost, and the like.
[0017]
In the present invention, when a user uses a coupon in the electronic advertisement for shopping at a shop, coupon usage data is transmitted from each shop to an advertising agency or a client, and the coupon usage status for issuing a coupon can be grasped. It is possible to do so. In this way, the server device of the advertising agency can know how the issued coupon has been used, and can know the user's consumption orientation and the like.
[0018]
In the present invention, it is preferable that points that can be exchanged for merchandise are added to each of the users who have returned the questionnaire as reply data.
[0019]
According to such a configuration, the user can acquire points that can be exchanged for products by replying to the questionnaire. This point redemption may be performed, for example, by adding points to the electronic coupon described above.
[0020]
Further, in the present invention, it is preferable that questionnaire totalization is also performed based on the questionnaire reply data from the user.
[0021]
According to such a configuration, before transmitting the questionnaire reply data from the user to the requester, the questionnaire reply data can be processed and transmitted as total data. An advertising agency can also serve as a questionnaire aggregation business at the same time as the advertising business.
[0022]
Also, the questionnaire collecting method using the coupon-attached advertisement according to the present invention transmits the electronic advertisement including the coupon and the questionnaire to the user who satisfies the condition of the requester, and transmits the questionnaire reply data from the user to the request. It is preferable to mainly transmit.
[0023]
According to this method, the coupon is attached to the e-mail advertisement, and when responding that the user saw the advertisement, a questionnaire is filled in and the questionnaire reply data is sent to the client, so that the advertising industry and the survey collection Services that can be performed simultaneously.
[0024]
Further, the program according to the present invention has a function of transmitting an electronic advertisement including a coupon and a questionnaire to a user who satisfies the conditions of the client, and a function of transmitting questionnaire reply data from the user to the client. , On a computer.
[0025]
According to such a program, the coupon is attached to the e-mail advertisement, and when replying that he saw the advertisement, he fills out the questionnaire and sends the questionnaire reply data to the client, so that the advertising industry and the questionnaire collection Services that can be performed simultaneously.
[0026]
Further, it goes without saying that the present invention may be a recording medium in which the above-mentioned program is built.
[0027]
BEST MODE FOR CARRYING OUT THE INVENTION
Embodiments of the present invention will be described with reference to the drawings.
[0028]
FIG. 1 is a diagram showing a configuration of a questionnaire collection system according to one embodiment of the present invention. 2 shows the contents of a user database (hereinafter, user DB) in the database DB in the server device in FIG. 1, FIG. 3 shows the contents of an advertisement database (hereinafter, advertisement DB), and FIG. Contents of a database (hereinafter, questionnaire DB) are shown.
[0029]
In FIG. 1, the questionnaire collection system is composed of a server computer having a server function installed at an advertising agency 10, and a database DB in which user information, advertisement information and questionnaire information are arranged and stored. And a client which is appropriately installed at a client 20 such as an organization such as a company or a store requesting an advertisement and inputs various data for requesting an advertisement. Personal computers PC1 to PCn (n is a positive integer) functioning as personal computers and mobile terminals PT1 to PTm (m is positive) such as mobile phones and PDAs owned by the user 30 as a customer and capable of viewing mail advertisements. And the mobile terminals PT1 to PTm can communicate with each other wirelessly and are connected to the network 2. The base station 3 is configured by including a network 2, a connecting via a communication network and a server apparatus 1 and a plurality of personal computers PC1~PCn and the base station 3.
[0030]
In addition to the above-mentioned portable terminals PT1 to PTm, the user 30 who is a customer who is connected to the network 2 wirelessly or by wire and can view the mail advertisement is a personal computer (not shown) owned by the user. Zu).
[0031]
Each of the plurality of personal computers PC1 to PCn has a function as an input device for the client 20 to input information such as an advertisement request. For example, the personal computer PC1 to PCn accesses a homepage stored in the server 1 of the advertisement company from a screen of a browser. On the screen, and on the advertisement request screen of the homepage, it is possible to input necessary items such as the condition of the target person to whom the e-mail advertisement should be sent.
[0032]
The database DB of the server device 1 includes a user DB as shown in FIG. 2, an advertisement DB as shown in FIG. 3, and a questionnaire DB as shown in FIG.
[0033]
As shown in FIG. 2, the user DB stores, for each user ID of the mobile terminal, the age, the residential area, the mail address, the gender ("1" for male and "0" for female), and interest. Information indicating whether or not the advertisement has been transmitted for each of the advertisements ID1 to IDn, which are the advertisement identification data assigned to each advertising matter, points (points), and advertisements (“1” for transmitted, and “0” for not transmitted). ') And information indicating whether or not a questionnaire has been returned for the advertisement IDs 1 to IDn (replyed is'1', unanswered is' 0 ') is recorded as attribute data.
[0034]
As shown in FIG. 3, the advertisement DB includes an advertisement ID, which is advertisement identification data assigned to each advertisement case, a date and time when the advertisement was transmitted, a company that requested the advertisement, and a company that requested the result of the questionnaire. And information indicating whether or not transmission has been completed ("1" for transmitted and "0" for untransmitted) are recorded as attribute data.
[0035]
As shown in FIG. 4, the questionnaire DB includes, as shown in FIG. 4, a questionnaire ID which is a questionnaire identification data assigned to each returned questionnaire case, the advertisement ID, the date and time when the questionnaire was received, the company that requested the advertisement, Information indicating whether the returned questionnaire result is yes or no for questionnaire items 1 to n (yes is '1', no is '0'), comment information added to the returned questionnaire, and Is recorded as attribute data. The questionnaire ID is an ID sequentially assigned in association with the advertisement ID each time a user replies to a questionnaire for each advertisement, and is attached as identification information each time a questionnaire is returned to the server device 1.
[0036]
The plurality of mobile terminals PT1 to PTm are terminals such as mobile phones for general consumers (users) to watch e-mail advertisements, and each e-mail advertisement is transmitted to a user terminal that satisfies the conditions of the client.
[0037]
The Internet is mainly used as the network 2, but may be a local area network (LAN) in a predetermined area.
[0038]
When inputting information with the input device, it is preferable to input the information together with a personal identification number such as a login number and a mail address in order to ensure security.
[0039]
In addition, it is preferable that the requester 20 can appropriately set and manage coupon information such as a coupon issue time, a discount amount, and a discount period according to the mail advertisement target person, advertisement time, advertisement cost, and the like. Therefore, the coupon information may be set online via the network 2.
[0040]
Further, it is preferable that the client 20 can set the conditions of the client online via the network 2 to set the conditions for extracting the user when making the advertisement request.
[0041]
Next, the operation of the questionnaire collection system using the coupon-attached advertisement in FIG. 1 will be described with reference to FIGS.
[0042]
Here, a case will be described in which the client (company) 20 requesting an advertisement from the advertising company 10 is, for example, a beauty salon.
[0043]
It is assumed that the beauty salon desires to satisfy, for example, the following condition A as a target person to which an email advertisement is sent when requesting an advertisement. That is, condition A is assumed to be: (1) Age 16 to 40 years old, (2) Gender female, (3) Este interested, (4) District living in Matsumoto city.
[0044]
FIG. 5 shows a procedure in which a beauty salon as a client requests an advertisement. First, the beauty salon accesses the server device 1 of the advertising agent 10 from the browser screen of the personal computer PC1, sets the condition A on the advertisement requesting setting screen of the advertising agent 10, and sends the condition A from the user DB. (Step S1). It is assumed that as a result of searching the user DB under the above condition A, 50,000 people were extracted as target persons. In this case, since the advertisement fee and the point addition value for the response to the questionnaire are too large to e-mail each person, it is assumed that the number of persons should be reduced to about 500. Therefore, in step S2, it is determined whether or not the number has been reduced to the desired number. If the number has not been reduced to 500, a search is performed by further adding new attributes to the four attributes (1) to (4) of the condition A. And narrow down (step S3). As a result, the number of persons to send the advertisement is determined by narrowing down to the desired number (step S4). Next, the beauty salon requests the advertisement company 10 for an electronic advertisement with a coupon and a questionnaire (step S5).
[0045]
As an example of the contents of the questionnaire at this time, for example, "Which of the following points do you select a hairdressing salon? 1. Ability of a hairdresser, 2. Ease of entering a parking lot, 3. Clean room, 4. Nail available, 5. Coupon available.
[0046]
FIG. 6 shows a procedure in which an advertising agency issues an advertisement. First, upon receiving the advertisement request (step S11), the advertising company automatically or manually processes the advertisement, the questionnaire, and the coupon so that the advertisement can be issued as an email advertisement (for example, processes the text into HTML) (step S12). Is transmitted to the user corresponding to the condition A of the client (step S13). The information indicating that the advertisement has been transmitted is recorded as a transmission date and time in the advertisement DB as shown in FIG. 3, and which advertisement has been transmitted to which user is recorded in the user DB as shown in FIG.
[0047]
FIG. 7 shows a procedure for the user to reply. First, after viewing the transmitted e-mail advertisement (step S21), selecting and clicking a reply button on the screen (step S22), a reply screen (including a questionnaire) is displayed (step S23), and the questionnaire is filled out. Later (step S24), the data is transmitted to the server 1 of the advertising agency by clicking the transmission button (step S25).
[0048]
Here, the questionnaire is a method of responding to each question, for example, a choice of yes or no, or a method of selecting from two or more numbered answers to each question. It has become.
[0049]
Next, a process of receiving a questionnaire in the server device 1 will be described.
[0050]
FIG. 8 shows a flow of the questionnaire receiving process in the server 1 of the advertising agency. First, when a questionnaire is received (step S31), processing of the result of the questionnaire (including a totaling process when performing a total as well as collection) is performed (step S32), and points are added to the user who has returned (step S31). S33). Then, the collected (or totaled) processed data is transmitted to the company (step S34).
[0051]
In the embodiment of the present invention described above, based on data (conditions) at the time of an advertisement request from a client company, an advertiser provides a mail advertisement with a coupon and a questionnaire to a user meeting the conditions. Is transmitted, and the returned questionnaire data is directly or processed (aggregated) and transmitted to the company as a questionnaire result.
[0052]
If the sent questionnaire data is not tabulated, the company can build a database DB more suited to the needs of the company and approach users who meet more conditions if the tabulated data is not tabulated. Becomes possible.
[0053]
In carrying out the above processing, the client, such as a company, restaurant, supermarket, beauty salon, etc., contracts with the advertising company regarding advertising expenses, questionnaire expenses, return of questionnaire collection (or aggregation) results, attaching coupons, etc. Need to do.
[0054]
In addition, it is necessary for the advertiser to collect client companies and the like who want to conduct a questionnaire together with the advertisement. It is necessary to collect the target persons using various regional DBs.
[0055]
Furthermore, since the advertising agency requires communication costs for users such as mobile terminals to see and respond to e-mail advertisements, the cost of advertising and questionnaire fees received from the client, Give back in the form of points that can be redeemed for products.
[0056]
According to the above-described embodiment, the advertiser can collect the questionnaire or collect the data at the same time as the advertisement business.
[0057]
Advertisements with coupons tailored to the needs of the customer end user are sent to the user. Since the advertisement tailored to the needs reaches the end user, the customer attraction in the company and the organization of the advertisement requester is improved.
[0058]
The user who is the customer receives only the information of interest through the mail advertisement, and the communication cost is returned in the form of points.
[0059]
The client's questionnaire can determine the user who sends the questionnaire based on the region, gender, age, interests, etc., and collects the latest questionnaire in a short period of time using coupons and point additions, and collects it quickly. It is possible.
[0060]
As described above, according to the questionnaire collection system using the coupon-attached advertisement of the present invention, a client such as a company can transmit only a user who satisfies the conditions of the company and obtain a questionnaire. At the same time, it is possible to collect or collect surveys, and for customers who are customers, discount coupons and point additions can be obtained, which gives each client, advertiser, and user benefits. effective.
[0061]
The present invention is not limited to the above-described embodiments, and can be implemented by appropriately changing the embodiments without departing from the spirit of the present invention.
[Brief description of the drawings]
FIG. 1 is a diagram showing a configuration of a questionnaire collection system according to an embodiment of the present invention.
FIG. 2 is a diagram showing an example of the contents of a user database in a database DB in the server device in FIG. 1;
FIG. 3 is a diagram showing an example of the contents of an advertisement database. ,
FIG. 4 is a diagram showing an example of the contents of a questionnaire database.
FIG. 5 is a flowchart showing a procedure in which a beauty salon as a requester makes an advertisement request.
FIG. 6 is a flowchart showing a procedure in which an advertising agency issues an advertisement.
FIG. 7 is a flowchart showing a procedure for a user to reply.
FIG. 8 is a flowchart of a questionnaire receiving process in the server device of the advertising agency.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 ... Server apparatus, 2 ... Network, 10 ... Advertising company, 20 ... Client, 30 ... User.

Claims (8)

Means for sending electronic advertisements containing coupons and surveys to users who meet the requirements of the client,
Means for transmitting questionnaire reply data from the user to the requester;
A questionnaire collection system using a coupon-attached advertisement, comprising: The questionnaire collection system using an advertisement with a coupon according to claim 1, wherein the electronic advertisement is transmitted to the user by e-mail. The questionnaire collection system using an advertisement with a coupon according to claim 1, wherein the client can set the condition online via a communication network. The questionnaire collection system using an advertisement with a coupon according to claim 1, wherein the requester can set the information of the coupon in the electronic advertisement online. The questionnaire collection system using an advertisement with a coupon according to claim 1, wherein points that can be exchanged for products are added to each user who has returned the questionnaire reply data. The questionnaire collection system using an advertisement with a coupon according to any one of claims 1 to 4, wherein questionnaire tallying is also performed based on the questionnaire reply data from the user. An electronic advertisement including a coupon and a questionnaire is transmitted to a user who satisfies the conditions of the client, and questionnaire reply data from the user is transmitted to the client. Questionnaire collection method. The ability to send electronic ads containing coupons and surveys to users who meet the client's criteria,
A program for causing a computer to implement a function of transmitting questionnaire reply data from the user to the requester.

Images