JP2002041533A - Method and device for supplying area-specified advertisement information and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a supplying method, a device, and a recording medium for area-specified advertisement information which make it easy for a small- scale trader or individual to publish an advertisement and are convenient in the case of providing and browsing information significant only in a specific area. SOLUTION: This is a supply method for area-specified advertisement information which allows the terminal of an advertisement supplier to provide advertisement information for the terminals of advertisement recipients through a computer network. The terminal of an advertisement recipient is urged to input one or more place names and advertisements related to the place names inputted from the terminal of the advertisement recipient are retrieved; and a list of the advertisements obtained by the retrieval is outputted to the terminal of the advertisement recipient to urge the terminal to make a choice and detailed information on a specific advertisement selected by the input from the terminal of the advertisement recipient is outputted to the terminal of the advertisement recipient.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and an apparatus for supplying area-designated advertisement information, and a recording medium for allowing an advertisement provider terminal to supply advertisement information to an advertisement receiver terminal via a computer network. In particular, the present invention relates to a method and apparatus for supplying area-designated advertisement information and a recording medium suitable for handling an advertisement directed to a specific small area such as a town.

[0002]

2. Description of the Related Art When advertising or providing information to people living in a specific area, printed materials such as newspaper insertion advertisements, leaflets, and signboards have been used. It is widely known that specializing in the distribution of such advertisements can be a business. On the other hand, recently, the Internet has been widely used to provide advertisements and information to a large number of people. It is also widely known that specializing in mediating advertisements using the Internet can be a business.

[0003]

However, when an advertisement is made using printed matter or the like, printing and distribution are expensive, and it is difficult for small businesses and individuals to make an advertisement request. There is. In addition, regarding the newspaper insertion advertisement, the newspaper, which is the medium, is changing to a form using the Internet, and there is a concern that the function of the advertisement will not be fulfilled soon or later in the current distribution form that depends on the newspaper home delivery.

On the other hand, when the Internet is used as a medium for advertisement, there is an advantage that information can be provided at low cost to the whole world. However, in the case of the Internet, since the amount of information is too large, the user has to search for necessary information by himself, and there is a problem that it takes time to search. In addition, since the Internet can access all information regardless of the physical distance between the information provider and the viewer, if you want to provide or browse meaningful information only in a specific area Is inconvenient. That is, the transmitting side transmits information to an area unrelated to the information to be provided, and the receiving side displays information in an unrelated area, making it difficult to find useful information.

[0005] The present invention facilitates the posting of advertisements even for small businesses and individuals, and provides a convenient area for providing or browsing meaningful information only in a specific area. It is an object of the present invention to provide a method and an apparatus for supplying designated advertisement information and a recording medium.

[0006]

A first aspect of the present invention is a method of supplying area-designated advertisement information for allowing an advertisement supplier terminal to supply advertisement information to an advertisement recipient terminal via a computer network. , One for the advertiser ’s terminal
Prompts for one or more place names, searches for ads associated with the place name entered from the ad recipient's terminal, and outputs and selects a list of ads obtained as a result of the search on the ad recipient's terminal And outputting the detailed information of the specific advertisement selected by the input from the terminal of the advertisement recipient to the terminal of the advertisement recipient.

[0007] Here, the advertisement supplier means a person who provides advertisement information, and a person who intends to perform advertisement by providing advertisement information (that is, an advertisement requester) and performs an intermediary business related to provision of advertisement information. People. The advertisement recipient means a person who tries to obtain information useful for purchasing a product or the like by browsing an advertisement (that is, a consumer). The same applies to the following description.

[0008] In the first aspect, only the advertisement associated with the place name input by the advertisement recipient is searched and presented to the terminal of the advertisement recipient as a list of advertisements. That is, the list of advertisements presented to the terminal of the advertisement recipient can be limited to only the advertisements limited to the area corresponding to the place name specified by the advertisement recipient. For example, even when a huge amount of information exists as advertisement information that can be browsed on the Internet, the number of pieces of information can be narrowed down by limiting the area. For this reason, the advertisement recipient can relatively easily find the advertisement that he or she needs from the narrowed down list of advertisements.

[0009] The detailed information of the specific advertisement selected by the advertisement recipient in the list is output to the terminal of the advertisement recipient. The detailed information of the advertisement is, for example, a set of contents including a character string, a graphic, a photograph, and the like regarding one or more products and services, similarly to a newspaper insert advertisement. As for the list of advertisements, it is desirable that only relatively small character string information, such as the advertisement name given to each advertisement, be output as a list.

Therefore, the advertisement receiver can obtain the advertisement information related to the area where he or she lives by a simple operation.
In addition, since an arbitrary place name can be input, advertisement information of, for example, a work place or a travel destination can be obtained without being limited to the area where the user lives. Claim 2 provides a method of supplying area-designated advertisement information for a terminal of an advertisement supplier to supply advertisement information to a terminal of an advertisement receiver via a computer network, wherein the method comprises the steps of: Prompts the input of the e-mail address and one or more place names of the advertisement recipient, saves the e-mail address and the place name information input from the terminal of the advertisement recipient as e-mail member information, and when the predetermined conditions are met Read out the mail member information of each advertisement recipient stored, search for an advertisement associated with the place name included in the mail member information, and display a list of advertisements obtained as a result of the search in the mail member information. Is sent to the e-mail address included in the list, and when a specific advertisement is selected from the list of advertisements by input from the terminal of the advertisement recipient, the selected specific The details tell, and outputs to the terminal of the advertisement recipient.

In the present invention, information input for each advertisement recipient is stored as mail member information. Then, each time a predetermined condition is satisfied (for example, periodically such as once a day), an advertisement search is executed using the mail member information. Since the mail member information includes information on the place name, only the advertisement associated with the place name is searched. The list of advertisements as a result of the search is automatically transmitted as a mail to the mail address included in the mail member information.

[0012] The advertisement recipient can refer to the list of advertisements received as e-mails, and can easily find the advertisement he or she needs from the list. The detailed information on the specific advertisement selected by the advertisement recipient from the list is output to the terminal of the advertisement recipient. In this case, the information output as a list of advertisements may be, for example, a URL (Uniform Resource Locator) indicating the location of each piece of advertisement information or character string information indicating a file name of the advertisement information.

According to the present invention, since the advertisement list information can be automatically acquired by mail, the advertisement recipient can collect necessary advertisement information without performing any special operation. According to a third aspect of the present invention, in the method for supplying area-designated advertising information according to the first or second aspect, when an input from the terminal of the advertisement requester is detected, information indicating the content of the advertisement and one of the information associated with the information are displayed. The invention is characterized in that the input of the place name and the notice period is prompted, and the information of the contents of the advertisement, the place name and the notice period inputted from the terminal of the advertisement client are accumulated.

[0014] According to the third aspect of the present invention, information on the content of the advertisement, the name of the place, and the notice period can be accumulated for each piece of information to be placed as an advertisement. Therefore, the place name associated with each advertisement can be grasped, and the period during which each advertisement is posted can be managed.

[0015] Further, the advertisement requester can designate a region where each advertisement information is provided by a place name. According to a fourth aspect of the present invention, in the method of the third aspect, when an input from the terminal of the advertisement requester is detected,
Encourage the advertiser's terminal to select the type of advertisement to be registered, and if input from the advertiser's terminal is detected, prompt the advertiser's terminal to select the desired advertisement type It is characterized by.

According to the fourth aspect, for each piece of information to be posted as an advertisement, information on the type of advertisement can be stored. Therefore, it is possible to manage each advertisement separately by type. When searching for ads,
The search range can be narrowed down to only a specific type of advertisement. Therefore, the advertisement receiver can display only the advertisements belonging to the type desired to be viewed on the screen of the terminal as a list, and can easily find the target advertisement. In addition, the advertisement client can surely provide the advertisement to the desired advertisement recipient by properly specifying the type of the advertisement, thereby realizing effective advertisement distribution.

According to a fifth aspect of the present invention, there is provided the method of supplying area-designated advertisement information according to any one of the first, second, third, and fourth aspects, wherein the information is inputted from the terminal of the advertisement recipient to the terminal of the advertisement supplier. The history of the obtained information is retained in the terminal of the advertisement recipient, and when the terminal of the advertisement recipient accesses the terminal of the advertisement supplier for the second time or later, the input can be omitted. I do.

For example, assuming that an advertisement recipient searches for only advertisements relevant to the area where the person resides, usually the residence area does not change, so the place name specified by the advertisement recipient always has the same content. become. In claim 5, since the history of the place name specified last time remains in the terminal of the advertisement recipient, the same place name must be input when the advertisement information is acquired from the terminal of the advertisement supplier for the second time or later. Operation is simplified because there is no

According to a sixth aspect of the present invention, in the method for supplying area-designated advertisement information according to any one of the first, second, third, fourth, and fifth aspects, an input from an advertisement recipient terminal is detected. In such a case, prompting the terminal of the advertisement recipient to input a keyword of a desired advertisement, and limiting the advertisement to be searched to the advertisement including the keyword when the terminal of the advertisement recipient specifies a keyword. It is characterized by.

In the present invention, the advertisement to be searched can be limited to the advertisement including the specified keyword by specifying the keyword by the advertisement recipient, so that the number of advertisements to be output as a list can be narrowed. Claim 7 is an apparatus for supplying area-designated advertisement information for providing the advertisement information to the terminal of the advertisement recipient by the terminal of the advertisement supplier via the computer network, wherein the terminal of the advertisement supplier includes: Member information holding means for holding the authentication information of the advertisement client, and advertisement holding means for holding the advertisement information registered according to the input from the advertisement client authenticated by the authentication information held in the member information holding means, In response to the access from the terminal of the advertisement recipient, the user is prompted to enter search conditions including the place name, and the advertisement information associated with the place name input from the terminal of the advertisement recipient is searched on the advertisement holding means. Is transmitted to the terminal of the advertisement recipient as list information of the advertisement, and the detailed information of the specific advertisement selected by the terminal of the advertisement recipient in the list information is obtained from the advertisement holding unit. Characterized by providing the advertisement search means for transmitting to tell recipients of the terminal.

According to the seventh aspect, the advertisement information can be registered in accordance with the request of each advertisement client managed by the authentication information held in the member information holding means. The advertisement information registered in the advertisement holding means can be supplied to any advertisement recipient. Further, since the advertisement information associated with the input place name is output to the advertisement recipient as list information, the advertisement recipient can easily find a specific advertisement in a desired area from the list.

[0022] An eighth aspect of the present invention is an apparatus for supplying area-designated advertisement information, wherein the terminal of the advertisement supplier supplies the advertisement information to the terminal of the advertisement recipient via a computer network, the terminal of the advertisement supplier. A member information holding unit for holding the authentication information of the advertisement client; and an advertisement holding unit for holding the advertisement information registered according to the input from the advertisement client authenticated by the authentication information held by the member information holding unit. Means, mail member information holding means for holding information of the advertisement recipient, and access from the terminal of the advertisement recipient,
Mail member registration control means for prompting input of search conditions including the mail address and place name of the advertisement recipient and registering search conditions including the mail address and place name input from the terminal of the advertisement recipient in the mail member information holding means When,
When a predetermined condition is satisfied, information of each advertisement recipient registered in the mail member information holding unit is obtained, and advertisement information associated with a place name included in the obtained information is stored in the advertisement holding unit. And a mail transmission control means for transmitting the search result to the mail address as the advertisement list information.

According to the eighth aspect, the advertisement information can be registered in accordance with the request of each advertisement client managed by the authentication information held in the member information holding means. The advertisement information registered in the advertisement holding means can be supplied to any advertisement recipient. Further, list information of advertisements searched based on the information registered in the mail member registration control means is automatically transmitted to the advertisement recipient as mail. Advertisers can relatively easily find a specific advertisement from a list of advertisements distributed by e-mail.

According to a ninth aspect of the present invention, in the device for supplying area-designated advertisement information according to the eighth aspect, a timer is provided in the terminal of the advertisement supplier, and the mail transmission control means sets the timer every time the timer counts a predetermined time. The information of each advertisement recipient registered in the mail member information holding unit is acquired, and the advertisement information associated with the place name included in the acquired information is searched on the advertisement holding unit. The information is transmitted to the mail address as advertisement list information.

According to the ninth aspect, the advertisement list information can be periodically notified to the advertisement recipient by e-mail by the control using the timer. Claim 10 is a recording medium storing a computer-executable program for allowing an advertisement supplier terminal to supply advertisement information to an advertisement receiver terminal via a computer network, The program executed by the terminal includes:
The procedure for registering the advertising client's authentication information, the procedure for registering the advertising information according to the input from the advertising client authenticated using the registered authentication information, and the procedure for registering the advertisement from the terminal of the advertisement recipient. Prompts for search conditions including the place name, searches for the advertisement information associated with the place name entered from the terminal of the advertisement recipient, and sends the search result to the terminal of the advertisement recipient as list information of advertisements. A step of acquiring detailed information of a specific advertisement selected by the terminal of the advertisement recipient from the list information and transmitting the detailed information to the terminal of the advertisement recipient.

By executing the program read from the recording medium according to the tenth aspect, the apparatus according to the seventh aspect can be realized. Claim 11 is a recording medium storing a computer-executable program for allowing an advertisement supplier's terminal to supply advertisement information to an advertisement recipient's terminal via a computer network, The program executed by the terminal, a procedure for registering the authentication information of the advertisement requester, a step of registering the advertisement information according to the input from the advertisement requester authenticated using the registered authentication information, In response to access from the advertising recipient's terminal to the advertising supplier's terminal, the user is prompted to enter search conditions including the advertising recipient's email address and place name,
A procedure for registering search conditions including a mail address and a place name input from a terminal of an advertisement recipient as mail member information, and, when a predetermined condition is satisfied, the advertisement recipient of each advertisement registered as the mail member information is registered. Obtaining information, searching for advertisement information associated with the place name included in the obtained information, and transmitting a search result to the mail address as advertisement list information. .

By executing the program read from the recording medium of the eleventh aspect, the apparatus of the eighth aspect can be realized.

[0028]

DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of a method and apparatus for supplying designated area advertisement information and a recording medium according to the present invention will be described with reference to FIGS. This form corresponds to all claims.

FIG. 1 is a flowchart showing a screen transition (1) of the terminal when accessing the server. FIG. 2 is a flowchart showing the screen transition (2) of the terminal when accessing the server. FIG. 3 is a flowchart showing the mail distribution processing of the server. FIG. 4 is a block diagram showing the configuration of the server of this embodiment. FIG. 5 is a block diagram illustrating a configuration example of a communication system.

FIG. 6 is a front view showing a display example of the main menu screen. FIG. 7 is a front view showing a display example of the owned advertisement list screen. FIG. 8 is a front view showing a display example of the advertisement input screen. FIG. 9 is a front view showing a display example of the advertisement condition input screen. FIG. 10 is a front view showing a display example of the advertisement list screen. FIG. 11 is a front view showing a display example of a mail distribution request screen. FIG. 12 is a schematic diagram illustrating an example of place name collation.

In this embodiment, the member information holding means, the advertisement holding means, and the advertisement search means in claim 7 correspond to the storage unit 16, the storage unit 17, and the control unit 11, respectively. The member information holding means, the advertisement holding means, the mail member information holding means, the mail member registration control means and the mail transmission control means according to claim 8 are respectively composed of a storage unit 16, a storage unit 17, a storage unit 19, and a control unit 11 ( S23, S25 to S27) and the control unit 11 (S31 to S35).

In this example, the advertisement information is used to advertise the sales contents of the goods and the contents of the services to the consumers who want to purchase the goods and the users who want to receive the services (advertisement recipients). The information to be used is assumed. Actual advertisement information may include figures, pictures, etc. in addition to character string information such as, for example, product names, prices, and discount rates. There is also a case where information on a plurality of products sold at a specific store is put together as a set and used as, for example, advertisement information of a special sale item.

A person who wants to advertise a product or service to an advertisement recipient is referred to as an advertisement requester here. INDUSTRIAL APPLICABILITY The method and apparatus for supplying designated area advertising information and the recording medium according to the present invention can be used when receiving a request from an advertisement client and performing an intermediary service for providing advertisement information to an advertisement recipient. In this example, it is assumed that a communication system as shown in FIG. 5 is used. FIG.
, The server 10 and the clients 21, 22,
23 and 24 are connected to the Internet 30.
Actually, the server 10 and each of the clients 21 to 24
Is connected to the Internet 30 via a path control device (not shown) or a telephone line.

The server 10 and each client 21
-24 can be configured with communicable terminals such as personal computers. Each of the clients 21 to 24 includes an input device such as a keyboard and a mouse, and has a communication function for performing communication with the server 10 via the Internet 30. The server 10 includes a control unit 11, a communication interface 12, and a timer 13 as shown in FIG.
And a storage device 14. The control unit 11 can be configured using a computer body such as a personal computer.

A program to be executed by the control unit 11 for carrying out the present invention is recorded in the recording medium 50 in advance. As the recording medium 50, for example, a CD-ROM may be used. The control unit 11 reads the information of the program stored in the recording medium 50 into the storage device 14 and executes it. When the program is stored in the storage device 14 in advance, the recording medium 50 is unnecessary.

As the storage device 14, for example, a hard disk can be used. Various storage units 15 to 19 are allocated on the storage device 14. Various programs read from the recording medium 50 are stored in the storage unit 15. The control unit 11 realizes a function as a server by executing a program on the storage unit 15.
The programs in the storage unit 15 include a program for displaying a menu screen for each of the clients (21 to 24) accessing the server 10, a program for searching for advertisement information matching the specified conditions, and a registered program. It is composed of a program for storing advertisement information, a program for delivering mail, and the like.

The control unit 11 is connected to the Internet 30 via the communication interface 12 and can communicate with each of the clients 21 to 24. The timer 13 can periodically output a signal at a predetermined time interval to prompt the control unit 11 to perform a predetermined operation. Member DB of the storage unit 16 (database: the same applies hereinafter)
Stores member information. This member is server 1
0 means an advertisement requester who requests transmission of advertisement information using the service No. 0. The member DB of the storage unit 16 holds an ID, a password, contact information, card information for billing, and the like for each member. The contents of the member DB in the storage unit 16 are referred to when an advertisement client registers an advertisement.

The advertisement DB of the storage unit 17 stores the entity of the advertisement and its additional information for each of various advertisements. The entity of the advertisement is, for example, the title of the advertisement, the name of each product, price information, character string information such as discount rates, figures,
Means photos and so on. Further, the additional information includes an effective period of the advertisement, a place name for distributing the advertisement, an advertisement type, and an outline of the advertisement. The content of the advertisement DB is created by registration of an advertisement client, and is referred to when browsing or searching for an advertisement recipient.

The index information DB of the storage unit 18 stores the advertisement D
The index information used to search for B is held. That is, character strings (keywords) extracted from the entire text of the advertisement entity in the advertisement DB are arranged. By using the index information DB, the advertisement DB can be searched at high speed.

The contents of the index information DB in the storage unit 18 are created or updated when an advertisement is registered. Further, the control unit 11 periodically updates the contents of the index information DB of the storage unit 18 according to the signal output from the timer 13. The index information DB of the storage unit 18 is referred to when searching for an advertisement. The mail member DB of the storage unit 19 stores mail member information. The mail member means an advertisement recipient who wants to distribute advertisement information using mail. In this mail member DB,
For each mail member, a mail address and advertisement search conditions registered in advance are held. Storage unit 19
Is created by a mail distribution request from an advertisement recipient, and is referred to by a mail distribution program.

Next, the operation of the server 10 when an advertisement client or an advertisement receiver accesses the server 10 will be described. The advertisement requester and the advertisement receiver are the clients 21 to 2
4 can be used to access the server 10. However, for convenience, the following description will be made on the assumption that an advertisement requester or an advertisement receiver accesses the server 10 using the client 21. .

When an advertisement client or an advertisement receiver accesses the server 10 using the client 21, the server 10
The operation proceeds to step S10 in FIG. Each screen shown in FIGS. 1 and 2 represents a screen displayed on the client 21, and control for shifting to each screen display is performed by the server 10. In step S10,
A main menu screen as shown in FIG. 6 is displayed on the client 21. That is, the information on the main menu screen is transmitted from the server 10 to the client 21.

In practice, a program called a browser is mounted on the client 21 to display information transmitted from the server 10. As this browser, for example, “Internet Explorer” manufactured by Microsoft Corporation can be used. By using a browser, the screen shown in FIG.
1 can be displayed.

Referring to FIG. 6, two buttons 111 and 112 are displayed on the main menu screen. The button 111 displays “view advertisement”, and the button 112 displays “register advertisement”. The mouse pointer 113 having the shape of an arrow displayed on the screen of the client 21 can freely move on the screen by operating the mouse of the client 21. In addition, by performing a click operation by operating a button or the like on the mouse, an input can be performed for a specific element associated with the tip position of the mouse pointer 113.

For example, if the mouse pointer 113 is positioned on the button 111 in FIG. 6 and clicked, the button 111 can be pressed (turned on). In the following description, such an operation is simply referred to as “clicking a button 111 (or another element)”.
When the button 111 or the button 112 is clicked on the screen of FIG. 6, the input information is transmitted from the client 21 to the server 10, and the control unit 11 of the server 10 performs a process according to the input. That is, as shown in FIG.
If the “view advertisement” button 111 is clicked on the main menu screen of step 10, the process proceeds to step S 2 in FIG.
The process proceeds to step S1, and if the button 112 of "register advertisement" is clicked, the process proceeds to step S11.

As shown in FIG. 6, four triangular buttons 114 and 11 are provided at the lower right corner of the main menu window.
5, 116, 117 are arranged. Button 114 ~
By clicking any one of the buttons 117, the contents displayed in the window can be scrolled up, down, left, and right with respect to the window. Windows other than the main menu can be scrolled using the same button.

The operation when the advertisement client (or his / her agent) accesses the server 10 using the client 21 will be described below. In this case, since the advertisement to be requested needs to be registered in the server 10, the advertisement requester clicks the "register advertisement" button 112 in FIG. Therefore, the process proceeds from step S10 to S11 in FIG.

In step S11, a login screen as shown in FIG. 1 is displayed on the client 21. That is,
Information for displaying the login screen is transmitted from the server 10 to the client 21. On this login screen,
An element for inputting the ID and password of the member is included, and it is possible to prompt the advertisement requester to input the ID and password. Further, a “login” button and a “member registration” button are included in the login screen. "Register" button is a new ID for non-member
And issuance of a password.

On the log-in screen, the advertisement requester is prompted to select either a "log-in" button or a "member registration" button. If the advertisement client who has accessed the server 10 is a non-member who does not have an ID, it is necessary to click the “member registration” button on the login screen. When the “member registration” button is clicked, the control unit 11
The process proceeds from step S11 to S12 in FIG. 1 and a member registration screen is displayed on the client 21. That is, the server 10 transmits the information on the member registration screen to the client 21.

In the member registration screen of step S12, I
In addition to D, password, contact information, and the like, input of card information used as a settlement means is prompted. Step S12
When all the necessary information is entered on the member registration screen, the control unit 11 can return to the login screen of step S11.

On the other hand, if the advertisement requester is a member who has already acquired the ID, the advertisement requester displays on the login screen of step S11 the ID assigned to the advertisement requester.
Enter D and password from the keyboard and click the "Login" button. In this case, the control unit 11 converts the ID and the password input from the client 21 into
Authentication is performed by checking the contents of the member DB on the storage unit 16.
If the authentication is successful, the process goes through step S13 to step S15.
Proceed to. If the authentication fails, step S14
And displays "Incorrect ID or password" on the login error screen on the screen of the client 21, and then returns to step S11.

When the process proceeds to step S15, the owned advertisement list screen as shown in FIG.
That is, the server 10 transmits information for displaying the owned advertisement list screen to the client 21. On the owned advertisement list screen, information of all titles and publication periods of advertisements that have not expired among advertisements already registered by the advertisement requester operating the client 21 are displayed in the advertisement list 1.
It is displayed as 21.

In the example shown in FIG. 7, “generated food special sale information”,
Three advertisements of "bargain information" and "XX founding festival" are displayed as an advertisement list 121. As shown in FIG. 7, an edit button 122 and a delete button 1 are displayed on the owned advertisement list screen.
23 and a new registration button 124 are displayed. The edit button 122 is used when editing the content of each registered advertisement. The delete button 123 is used to delete each registered advertisement.
The new registration button 124 is used when newly registering (adding) an advertisement.

When registering a new advertisement, the advertisement client clicks a new registration button 124 on the owned advertisement list screen. When this operation is detected, the process of the control unit 11 proceeds from step S15 to S19, and the client 21 displays an advertisement input screen as shown in FIG. That is, the server 10 transmits to the client 21 information necessary for displaying the advertisement input screen.

As shown in FIG. 8, the advertisement input screen includes a heading input section 130, a place name input section 131, and an advertisement type selection section 1.
32, disclosure period input sections 133, 135, radio button 1
34, 136, reference button 138 and registration button 139
Is displayed. The headline input unit 130 can input character string information indicating the headline of the advertisement. The character string input here is used as a heading of an advertisement list screen described later.

In the place name input section 131, a character string representing a place name can be inputted. A plurality of place names can be input simultaneously for one advertisement. In the example of FIG. 8, two place names “Hikarigaoka, Yokosuka City, Kanagawa Prefecture” and “Takeshi Yokosuka City, Kanagawa Prefecture” are input for one advertisement. The advertisement type selection unit 132 displays a number of predetermined advertisement types. By clicking each of the displayed many types of advertisement, it can be set to the selected state. A plurality of advertisement types can be selected at the same time.

The place name input to the place name input section 131 and the advertisement type selected by the advertisement type selection section 132 are used when searching for an advertisement. In the publication period input section 133, a character string indicating the start date of the publication period of the advertisement can be input. In addition, a character string representing the end date of the disclosure period of the disclosure period input unit 135 can be input. Open period input section 1
The publication period designated by 33, 135 is used to limit the period in which the advertisement is published. The registered advertising information is
It will be deleted after the end of the publication period.

By clicking one of the radio buttons 134 and 136, one of them is selected. When the radio button 134 is selected, a file can be designated as the advertisement information. When a file is specified, a window showing a list of files can be displayed by clicking the reference button 138, and one file can be selected as advertisement information from the list of files.

The file specified as the advertisement information is in PDF (Portable Document Format), HT
It is desirable that the format is not dependent on the environment of the terminal used by the advertisement recipient, such as ML or text. On the other hand, when the radio button 136 is selected, a URL indicating the location of the advertisement information can be designated as the advertisement information. The character string input to the URL input unit 137 is specified as the URL of the advertisement information.

After the input operation on the advertisement input screen is completed, the advertisement requester clicks a registration button 139.
The control unit 11 sets a registration button 139 on the advertisement input screen.
Is detected, the advertisement information (advertisement file or URL, headline, place name, advertisement type, publication period) is registered in the advertisement DB of the storage unit 17 according to the information input on the advertisement input screen. In addition, a keyword extracted from the entire text of the registered advertisement information is registered in the search information DB of the storage unit 18 as index information used for searching the advertisement information. Thereafter, the process returns to the display of the owned advertisement list screen in step S15.

With the above operation, new advertisement information can be registered in the server 10. That is, the advertisement requester can request the server 10 to publish the advertisement information. When the title of each advertisement displayed in the advertisement list 121 is clicked on the owned advertisement list screen in step S15, the details of the advertisement are displayed on the advertisement confirmation screen in step S17, so that the contents can be confirmed.

By the way, the advertisement requester registers the advertisement information to be disclosed in the server 10 and then registers the contents of the advertisement,
We may review the distribution area of the advertisement, the period of publication of the advertisement, etc., and request a change.

In such a case, step S1 in FIG.
In the advertisement possession list screen 5 (FIG. 7), the edit button 1
Click 22. In that case, the process of the control unit 11 proceeds from step S15 to S18,
1 displays an advertisement editing screen. That is, the server 1
0 transmits information for displaying the advertisement editing screen to the client 21.

The structure of the advertisement editing screen is the same as the advertisement input screen of FIG. However, the contents of the already registered advertisement are displayed in each part of the advertisement editing screen. The advertisement requester can edit the display content of the portion desired to be changed or change the selection state. The contents changed by the editing are displayed in the advertisement D by clicking the registration button 139.
B and the contents of the index information DB. Therefore, the advertisement client can change the content of the advertisement as needed.

In some cases, after the advertisement information to be made public is registered in the server 10, the advertisement client wishes to stop the advertisement before the publication period of the advertisement expires due to various reasons. In such a case, step S in FIG.
In the fifteen advertisement possession list screen (FIG. 7), the delete button 123 may be clicked. In this case, the process of the control unit 11 proceeds from step S15 to S16, and the client 21 displays a deletion confirmation screen. That is, the server 10 transmits information for displaying the deletion confirmation screen to the client 21.

When the advertisement requester clicks an “OK” button (not shown) on the deletion confirmation screen, the control unit 11
Deletes the information of the corresponding advertisement from the storage units 17 and 18. Therefore, the advertisement requester can stop providing the requested advertisement as needed. As described above, server 1
Since the advertisement information held in the advertisement DB on 0 can be freely registered, changed and deleted according to the request of the advertisement client, the advertisement information can always be kept fresh.

Next, an operation when an advertisement receiver (a consumer or the like) accesses the server 10 using the client 21 will be described below. Also in this case, the server 10
First, the main menu screen (FIG. 6) of step S10 in FIG. 1 is displayed on the screen of the client 21 when accessing. The advertisement recipient needs to click the “view advertisement” button 111 on the displayed main menu screen. When the control unit 11 detects the click of the button 111, the process of the control unit 11 proceeds from step S10 to FIG.
Go to step S21.

Incidentally, an arbitrary character string can be stored on the client 21 under the control of the server 10.
Such a technique is, for example, a "C
Cookies ". By storing the character string on the client 21 side, the user I
Different operations can be realized for each terminal without inputting D or the like.

In this example, the client 21 is the server 1
The information of the character string input to 0 is stored on the client 21 as an input history under the control of the server 10. This process is executed in step S23 described later. If the previous input history exists, the client 21 transmits the previous input information to the server 10. In step S21, the control unit 11 monitors information transmitted from the client 21 and stores the previous input history in the client 2.
1 is identified. If it exists, the process proceeds to step S23. If it does not exist (for the first use), the process proceeds to step S22.

In step S22, an advertisement condition input screen as shown in FIG. 9 is displayed on the client 21. That is, information for displaying the advertisement condition input screen is transmitted from the server 10 to the client 21. The advertisement condition input screen includes a place name input unit 141, an advertisement type selection unit 142, and a browse button 143, as shown in FIG. The advertisement recipient can input a character string representing one or a plurality of place names to the place name input unit 141.

As for the place name, a character string of an arbitrary length from a prefecture to a desired area name can be input, such as "Hikarinooka, Yokosuka City, Kanagawa Prefecture". By inputting a line feed, a plurality of place names can be input. In addition, the advertisement type selection unit 142 displays a predetermined advertisement type. The advertisement recipient receives the advertisement type “food” and “household electric appliance A” displayed in the advertisement type selection unit 142.
One or a plurality of advertisement types can be designated from among options such as "V" and "real estate" and selected.

The advertisement recipient needs to click the browse button 143 after completing the input of the place name and the selection of the advertisement type. When detecting the click of the browse button 143, the control unit 11 proceeds to step S23. Step S2
If the previous input history exists in step 1, the information input last time can be used as the search condition for the advertisement this time, so that step S22 is omitted and the process proceeds to step S23.

In step S23, the control unit 11 executes an advertisement search, and causes the client 21 to display an advertisement list screen (FIG. 10) showing the search results. As the advertisement search condition, the place name and the advertisement type input in step S22 and information on the current date and time are used. In step S23, the information of the place name and the advertisement type, which are search conditions, is transmitted to the client 2 under the control of the control unit 11.
1 is stored as an input history. For this control,
It can be realized by using the above-mentioned “Cookie”.

On the advertisement list screen displayed in step S23, as shown in FIG. 10, the title of the advertisement matching the search condition and a character string indicating the outline of the advertisement are displayed in the advertisement list information 15.
6 is displayed. Here, when the advertisement recipient clicks on the title of any of the advertisements, the process of the control unit 11 proceeds to step S24, extracts the detailed information of the corresponding advertisement, and causes the client 21 to display the advertisement as an advertisement page.

The advertisement page is the contents of an advertisement file or URL page created by the advertisement client. When the advertisement page is a URL, the control unit 11 controls the client 21 to jump to a page of the specified URL. The search results displayed on the advertisement list screen in step S23 are limited to those that are associated with the place name specified by the advertisement recipient and that match the advertisement type selected by the advertisement recipient. Therefore, the advertisement recipient can easily find only advertisements that are related to the desired area and that match the desired type.

In the state where the advertisement list screen of step S23 is displayed, the advertisement can be searched again after changing the search condition. As shown in FIG. 10, the advertisement list screen includes a place name changing unit 151, an advertisement type changing unit 152, a keyword input unit 153, and a search button 154. The place name changing unit 151 displays a character string of the place name specified as the previous search condition. The contents of this character string can be edited by input from the keyboard.

Further, the advertisement type changing section 152 holds the selected state of the advertisement type specified by the previous search condition. By clicking each part of the advertisement type changing unit 152, the selection state of the advertisement type can be changed. In the advertisement list screen of FIG.
The advertisement recipient can input an arbitrary keyword (character string) designated as a search condition in 3 from the keyboard of the client 21.

When an advertisement search is executed after a keyword character string is input to the keyword input unit 153, advertisement information that does not include any keyword character string is excluded from the search. That is, since the keyword is included in the search condition, only the advertisement information including the keyword is extracted, so that the search result can be narrowed down by the character string of the keyword.

The advertisement receiver can change the place name changing unit 1 if necessary.
51, advertisement type changing unit 152, keyword input unit 153
May be changed, and then the search button 154 may be clicked. When detecting the click of the search button 154, the control unit 11 executes the advertisement search again under the changed search condition. Then, the control unit 11 displays the result of the search on the advertisement list screen.

A specific example of an operation for searching for advertisement information will be described. Here, it is assumed that a place name, an advertisement type, and a keyword are specified as search conditions. In this case, the control unit 11 first searches the index information DB of the storage unit 18, extracts all advertisements including the specified keyword, and sets the result as a collation set XA. Next, the control unit 11 searches the advertisement DB in the storage unit 17 and extracts an advertisement in which the current date and time match the publication period and includes the advertisement type specified as the advertisement type, and extracts the advertisement. Let the result be the collation set XB.

Next, the control unit 11 creates a collation set XC which is a product of the collation set XA and the collation set XB. If no keyword is specified as a search condition,
The collation set XB is directly replaced with the collation set XC. Next, the control unit 11 collates the place name with respect to each advertisement of the collation set XC. In the example shown in FIG. 12, it is assumed that the character string of the place name of the search condition is “Hikarigaoka, Yokosuka-shi, Kanagawa”. Here, among the advertisements, an advertisement in which the entire character string of the place name is included from the beginning of the character string of the search condition is regarded as an advertisement meeting the condition.

In the example of FIG. 12, advertisements YA, YB, YC,
The YD has place names of “Kanagawa Prefecture”, “Yokosuka City, Kanagawa Prefecture”, “Hikarigaoka, Yokosuka City, Kanagawa Prefecture”, and “Yokohama City, Kanagawa Prefecture”, respectively. In this case, the advertisements YA and YB match the character string of the place name of the search condition “Hikarigaoka, Yokosuka-shi, Kanagawa”, and the advertisements YC and YD do not match.

Note that another collation method may be used. For example, a database of the latitude and longitude corresponding to each place name may be held, and the place name of the advertisement and the place name of the search condition may be collated with the magnitude of the distance obtained from the difference in the latitude and longitude. Finally, the control unit 11 displays, on the advertisement list screen in step S23, all of the advertisements in which the place name has been successfully verified among the advertisements in the verification set XC as a set of search results.

As described above, the advertisement recipient specifies the combination of the place name, the type of the advertisement, and the character string included in the advertisement as the search condition, and searches for the advertisement under various search conditions. Can be viewed. by the way,
In this example, the advertisement recipient can automatically receive a list of advertisements searched under the search conditions registered in advance by e-mail.

The advertisement list screen displayed in step S23 of FIG. 2 includes a mail distribution request button 155 as shown in FIG. By clicking the mail distribution request button 155, the advertisement recipient can request the server 10 to distribute the mail. Actually, when the mail delivery request button 155 is clicked, the operation of the control unit 11 proceeds from step S23 to S25, and the client 2
1 displays a mail distribution request screen. That is, the control unit 11 transmits information necessary for displaying the mail distribution request screen to the client 21.

The mail distribution request screen includes a place name input section 161, an advertisement type selection section 162, a mail address input section 163, and a registration button 164 as shown in FIG. The functions of the place name input unit 161 and the advertisement type selection unit 162 of the mail distribution request screen are the same as those of the place name input unit 141 and the advertisement type selection unit 142 of the advertisement condition input screen of FIG. That is, a character string representing a place name can be input to the place name input section 161. In addition, the advertisement type selection unit 1
One or more advertisement types can be selected from among a large number of advertisement types displayed at 62.

Further, a character string representing the mail address of the advertisement recipient can be input to the mail address input section 163 of the mail distribution request screen. The advertisement receiver needs to click the registration button 164 after completing the input to the place name input section 161, the advertisement type selection section 162, and the mail address input section 163.

When the registration button 164 is clicked, the character string input to the place name input section 161 and the advertisement type selection section 16
The selection state of No. 2 and the character string input to the mail address input unit 163 are transmitted from the client 21 to the server 10. In addition, the registration button 164 is clicked on the control unit 11.
Is detected, the process of the control unit 11 proceeds from step S25 to S26, and the client 21 displays a request content confirmation screen. That is, the control unit 11 transmits information necessary for displaying the request content confirmation screen to the client 21.

On the request content confirmation screen, the information input on the mail distribution request screen in step S25 is displayed, and a message asking the advertisement recipient to confirm the content is displayed. When the advertisement recipient clicks a confirmation button (not shown) on the request content confirmation screen, the control unit 11 writes the information input in step S25 into the mail member DB of the storage unit 19. In the next step S27, a registration completion notification screen is displayed on the client 21.

When a mail distribution request is registered in the mail member DB by the above procedure, the mail distribution process shown in FIG. In this example, the mail distribution process of FIG. 3 is periodically executed at regular time intervals based on a signal output from the timer 13. For example, when the time of the timer 13 is set to one day, an e-mail is distributed daily to each advertisement recipient registered as a mail member once a day.

The mail distribution processing of FIG. 3 will be described below. In the first step S31, information of one mail member is acquired from the mail member DB of the storage unit 19. That is, the place name input unit 161 of the mail distribution request screen of FIG.
, The character string of the mail address input to the mail address input unit 163 and the character string of the place name input to the e-mail address input unit 163 are acquired.

Steps S31 through S32 to S33
If the process proceeds to step S31, the advertisement information matching the search condition of the place name and the advertisement type acquired in step S31 is searched from the advertisement DB of the storage unit 17. In the next step S34, the body of the mail is created. Step S3 is included in the body of the email
3 showing the title of each advertisement, the outline of the advertisement, and the URL of the detailed information of the advertisement extracted by the search
Is written.

In step S35, the e-mail including the mail text created in step S34 is transmitted to the mail address obtained in step S31. Step S3
The processing of 1 to S35 is repeatedly executed. Storage unit 19
When the process is completed for all mail members registered in the mail member DB, the information acquired in step S31 becomes empty, so that it is possible to identify that the mail member DB has reached the end. If the end of the mail member DB has been reached, this processing ends through step S32.

With the above processing, the search results of the advertisement information can be periodically delivered to all the registered mail members by e-mail as a list. The advertisement recipient can easily search for the necessary advertisement by using the content of the e-mail automatically distributed from the server 10 and browse the advertisement. That is, the body of the e-mail delivered to the advertisement recipient includes the title of the advertisement, the outline of the advertisement, and the URL indicating the location of the detailed information of the advertisement for each advertisement in the search result. You can find the specific ads you need from a list of titles and summaries.

The advertiser may click on the URL of the particular advertisement he wishes to view. In this case, the control unit 11 of the server 10 displays the advertisement information corresponding to the clicked URL on the client 21 as an advertisement page similar to that in step S24. That is, information necessary for displaying the designated advertisement information as an advertisement page is transmitted from the server 10 to the client 21.

[0096] In this example, the case where mail is regularly delivered using the timer 13 has been described. However, the process of FIG. 3 may be changed to execute the process under other conditions. For example, the content of the advertisement DB in the storage unit 17 may be monitored, and the process of FIG. 3 may be executed when the number of newly added advertisements reaches a predetermined number.

[0097]

As described above, according to the present invention,
Even if you supply advertising information using a computer network that distributes information without discrimination between the areas where information is transmitted and where it is received, such as the Internet, it is only intended for advertising recipients living in a specific area Advertising information can be provided. In addition, the advertisement recipient can easily find only the advertisement information related to the area that he or she needs from the vast amount of information. Further, it is possible to reduce the cost required for transmitting the advertisement, and it is easy to transmit (request) the advertisement even for a small business or individual.

[Brief description of the drawings]

FIG. 1 is a flowchart showing a screen transition (1) of a terminal when accessing a server.

FIG. 2 is a flowchart showing screen transition (2) of a terminal when accessing a server.

FIG. 3 is a flowchart illustrating a mail distribution process of a server.

FIG. 4 is a block diagram illustrating a configuration of a server according to the embodiment;

FIG. 5 is a block diagram illustrating a configuration example of a communication system.

FIG. 6 is a front view showing a display example of a main menu screen.

FIG. 7 is a front view showing a display example of an owned advertisement list screen.

FIG. 8 is a front view showing a display example of an advertisement input screen.

FIG. 9 is a front view showing a display example of an advertisement condition input screen.

FIG. 10 is a front view showing a display example of an advertisement list screen.

FIG. 11 is a front view showing a display example of a mail distribution request screen.

FIG. 12 is a schematic diagram illustrating an example of place name collation.

[Explanation of symbols]

 Reference Signs List 10 server 11 control unit 12 communication interface 13 timer 14 storage device 15, 16, 17, 18, 19 storage unit 21, 22, 23, 24 client 30 Internet 50 recording medium 111, 112 button 113 mouse pointer 114, 115, 116, 117 button 121 advertisement list 122 edit button 123 delete button 124 new registration button 130 heading input section 131 place name input section 132 advertisement type selection section 133, 135 release period input section 134, 136 radio button 137 URL input section 138 reference button 139 registration button 141 Place name input section 142 Ad type selection section 143 Browse button 151 Place name change section 152 Ad type change section 153 Keyword input section 154 Search button 155 Mail distribution request button 156 Wide List information 161 place name input section 162 advertisement type selection unit 163 e-mail address input section 164 registration button

Claims (11)

[Claims] Claims 1. A method for supplying regional-designated advertisement information for a terminal of an advertisement supplier to supply advertisement information to a terminal of an advertisement receiver via a computer network, the method comprising: Prompts for one or more place names, searches for the advertisement associated with the place name entered from the ad recipient's terminal, and outputs a list of advertisements obtained as a result of the search to the ad recipient's terminal; A method for supplying area-designated advertisement information, comprising: prompting a selection and outputting detailed information of a specific advertisement selected by an input from an advertisement recipient terminal to the advertisement recipient terminal. 2. A method for supplying area-designated advertisement information for a terminal of an advertisement supplier to supply advertisement information to a terminal of an advertisement receiver via a computer network, comprising the steps of: Prompts for the input of the e-mail address and one or more place names of the advertisement recipient, saves the e-mail address and place name information entered from the terminal of the advertisement recipient as e-mail member information, and when the predetermined conditions are met Read out the mail member information of each advertisement recipient stored, search for the advertisement associated with the place name included in the mail member information, and display a list of advertisements obtained as a result of the search in the mail member information. Is sent to the e-mail address included in the advertisement, and when a specific advertisement is selected from the advertisement list by an input from the terminal of the advertisement recipient, the selected advertisement is A method for supplying area-designated advertisement information, comprising outputting detailed information of a fixed advertisement to a terminal of an advertisement recipient. 3. The method according to claim 1, wherein when an input from the terminal of the advertisement requester is detected, information indicating the content of the advertisement and one of the information associated with the information are displayed. A method for supplying area-designated advertisement information, characterized by prompting input of the above-mentioned place name and notice period, and accumulating information on the contents of the advertisement, place name and notice period inputted from the terminal of the advertisement client. 4. The method according to claim 3, wherein when the input from the terminal of the advertisement requester is detected, the user is prompted to select the type of advertisement to be registered in the terminal of the advertisement requester. A method for supplying area-designated advertisement information, comprising, when input from an advertisement recipient terminal is detected, prompting the advertisement recipient terminal to select a desired advertisement type. 5. The method according to claim 1, wherein the information inputted from the terminal of the advertisement recipient to the terminal of the advertisement supplier is provided. The area specification is characterized in that the history is stored in the terminal of the advertisement recipient, and when the terminal of the advertisement recipient accesses the terminal of the advertisement supplier for the second time or later, the entry can be omitted. How to supply advertising information. 6. The method according to claim 1, wherein the input from the terminal of the advertisement receiver is detected. Is characterized by prompting an advertisement recipient terminal to input a keyword of a desired advertisement, and when the advertisement recipient terminal specifies a keyword, restricts an advertisement to be searched to an advertisement including the keyword. The method of supplying the area-specific advertising information. 7. An area-specific advertisement information supply apparatus for supplying an advertisement information to a terminal of an advertisement receiver by a terminal of the advertisement supplier via a computer network, wherein the terminal of the advertisement supplier includes: Member information holding means for holding the authentication information of the advertisement client, Advertising holding means for holding the advertisement information registered according to the input from the advertisement client authenticated by the authentication information held in the member information holding means, In response to the access from the terminal of the advertisement recipient, the user is prompted to enter search conditions including the place name, and the advertisement information associated with the place name input from the terminal of the advertisement recipient is searched on the advertisement holding means. Is sent to the terminal of the advertisement recipient as list information of the advertisement, and the detailed information of the specific advertisement selected by the terminal of the advertisement recipient in the list information is obtained from the advertisement holding means. An advertisement search means for sending the advertisement to a terminal of an advertisement recipient. 8. An apparatus for supplying area-designated advertisement information for providing a terminal of an advertisement supplier to a terminal of an advertisement receiver through a computer network, the terminal of the advertisement supplier comprising: Member information holding means for holding the authentication information of the advertisement client, Advertising holding means for holding the advertisement information registered according to the input from the advertisement client authenticated by the authentication information held in the member information holding means, Mail member information holding means for holding information of the advertisement recipient, and for the access from the terminal of the advertisement recipient, prompting input of search conditions including the email address and the place name of the advertisement recipient, and the terminal of the advertisement recipient. Mail member registration control means for registering search conditions including the mail address and place name input from the above in the mail member information holding means, and when a predetermined condition is satisfied Obtaining information of each advertisement recipient registered in the mail member information holding means, searching for advertisement information associated with a place name included in the obtained information on the advertisement holding means, and a search result. And an e-mail transmission control means for transmitting e-mail to the e-mail address as advertisement list information. 9. The apparatus according to claim 8, wherein a timer is provided in a terminal of the advertisement supplier, and the mail transmission control means is configured to execute the mail member every time the timer counts a predetermined time. The information of each advertisement recipient registered in the information holding means is obtained, the advertisement information associated with the place name included in the obtained information is searched on the advertisement holding means, and the search result is a list of advertisements. A region designation advertisement information supply device, wherein the region information is transmitted to the mail address as information. 10. A recording medium storing a computer-executable program for allowing a terminal of an advertisement supplier to supply advertisement information to a terminal of an advertisement receiver via a computer network. The program executed by the terminal includes a procedure for registering the authentication information of the advertisement client, a procedure for registering the advertisement information in accordance with an input from the advertisement client authenticated using the registered authentication information, In response to access from the advertiser's terminal, it prompts for search conditions including the place name, searches for advertising information associated with the place name entered from the advertiser's terminal, and displays the search results in a list of advertisements Transmitting the information to the advertisement recipient terminal as information, acquiring detailed information of a specific advertisement selected by the advertisement recipient terminal from the list information, and transmitting the detailed information to the advertisement recipient terminal. A recording medium characterized by comprising: 11. A recording medium storing a computer-executable program for allowing a terminal of an advertisement supplier to supply advertisement information to a terminal of an advertisement receiver via a computer network, the recording medium comprising: The program executed by the terminal includes a procedure for registering the authentication information of the advertisement client, a procedure for registering the advertisement information in accordance with an input from the advertisement client authenticated using the registered authentication information, In response to the access from the terminal of the advertisement recipient to the terminal of the advertisement recipient, the user is prompted to enter search conditions including the e-mail address and the place name of the advertisement recipient, and input the e-mail address and the place name entered from the terminal of the advertisement recipient A procedure for registering the search conditions including the mail member information as the mail member information; and, when a predetermined condition is satisfied, receiving each advertisement registered as the mail member information. Obtaining the information of the person, searching for advertisement information associated with the place name included in the obtained information, and transmitting the search result to the mail address as advertisement list information. Recording medium.