JP2019197289A - Information distribution method - Google Patents

Abstract

To provide an information distribution method capable of arousing consumer's interest, attracting consumer's attention, and preselling consumers to increase a rate of reaction to distributed information.SOLUTION: A system used by this method comprises: a meteorological information recording part which records meteorological information by areas; a distributed information recording part which records distributed information to be distributed to a plurality of terminals; and a terminal information recording part which records identification information and position information on the terminals. An information distribution method utilizing this system determines, based upon the meteorological information recorded in the meteorological information recording part, a specific meteorological area which is an area satisfying specific meteorological conditions. Then the information distribution method acquires, based upon the identification information and position information on the terminals recorded in the terminal information recording part, identification information on a terminal present in the specific meteorological area. Then the distributed information is transmitted toward the terminal present in the specific meteorological area. Consequently, the information can be efficiently sent to a person who really (or possibly) requires an article or service.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a weather-linked information distribution method and information distribution apparatus that distributes advertisement information of products and services and other information to a plurality of terminals using weather information for each area. By using this method or apparatus, information can be efficiently sent to a person who really needs the product or service (or a person who is highly likely to do so). Further, by using this method and apparatus, for example, a target such as a prospect (a person who shows interest / interest in the distributed information) can be found. Further, for example, sales for selling a specific product or service can be performed on a target such as a prospective customer who has been found.

  Conventionally, various information such as advertisements and questionnaires regarding products and services have been distributed to users of mobile terminals and personal computers using the Internet.

  For example, a merchant of goods has a list of email addresses of customers or potential customers (or obtains a list of email addresses of potential customers from the vendor), and this list Based on the above, information such as advertisements and questionnaires of products handled are distributed simultaneously to a large number of terminals via the Internet, and advertisements and questionnaire surveys are conducted on the products. It should be noted that the locations of customers and potential customers related to the list of e-mail addresses usually extend to the whole country.

However, according to the research of the present inventor, there is a close relationship between the interest / interest for goods and services, the willingness to purchase (consumer psychology / consumption behavior), and the weather at the consumer's location. Has been revealed.
For example, cold protection coats sell very badly even if they are advertised in areas with high temperatures, but if the temperature is low enough to require cold protection, advertising will stimulate consumers' willingness to purchase. The possibility that it will lead to increases.
Similarly, automobile snow chains do not sell well even if they are advertised in areas where the temperature is so high that it does not snow. The willingness to purchase is stimulated, and the possibility of being connected to purchase increases.

On the other hand, the weather in Japan is not uniform throughout the country, and usually varies from area to area even at the same time. It is not uncommon for weather conditions to change at a distance of several kilometers, and the weather conditions are constantly changing from area to area.
Therefore, as in the past, the same method of simply distributing simultaneous advertisements and questionnaires (regardless of area or weather) to terminals of potential customers throughout the country, depending on the area, There was a problem that the response rate to advertisements and questionnaires was extremely bad without stimulating interest, interest and purchasing intention at all.
In other words, depending on the weather of the recipient of the distributed information, the actual situation is that the user is not interested in advertisements or questionnaires related to the information, and in many cases, the received information is left without being browsed. It was.

For this reason, the response rate for information (advertisements, questionnaires, etc.) distributed to a large number of devices is not satisfactory with the conventional method, and therefore stimulates consumers' willingness to purchase, interest, and interest more than before. Therefore, a new information distribution method that can increase the reaction rate is strongly desired.
The response rate here means that the terminal user who has received the distributed information browses the information and shows interest or interest in the information (which may lead to the purchase or use of goods or services). The probability of moving to a certain behavior or answering a questionnaire).

  In view of the above-mentioned problems of the prior art, the object of the present invention is to provide a new information distribution that stimulates consumers' interests, interests and willingness to purchase more than ever and increases the response rate to the distributed information. It is to provide a method and an information distribution apparatus.

The above purpose is
A weather information recording unit (meteorological information recording unit) for recording (recording) weather information for each area (meteorological information for each area);
A distribution information recording unit (distribution information recording unit) for recording (recording) distribution information distributed to terminals,
A terminal information recording unit (terminal information recording unit) for recording (recording) identification information for identifying a terminal and position information relating to the position of the terminal;
A communication unit for simultaneously distributing the distribution information to terminals via the Internet;
A method of distributing information using a system comprising:
Determining a specific weather area that is an area corresponding to a specific weather condition based on the weather information recorded in the weather information recording unit;
Based on terminal identification information and location information recorded in the terminal information recording unit, obtaining (from the terminal information recording unit) identification information of a terminal located in the specific weather area;
Transmitting the delivery information to a terminal located in the specific weather area based on the acquired identification information;
Is achieved by an information distribution method including:

The above-mentioned purpose is
A weather information recording unit for recording weather information for each area (meteorological information for each area);
A distribution information recording unit for recording multiple types of distribution information distributed to the terminal,
Identification information for identifying the terminal, and terminal information recording unit for recording position information regarding the position of the terminal,
A communication unit for distributing the distribution information to a terminal via the Internet;
A method of distributing information using a system comprising:
Determining a specific weather area that is an area corresponding to a specific weather (meteorological condition / weather condition) based on the weather information recorded in the weather information recording unit;
A step of selecting distribution information according to the weather conditions of the specific weather area from a plurality of types of distribution information recorded in the distribution information recording unit;
Based on terminal identification information and location information recorded in the terminal information recording unit, obtaining (from the terminal information recording unit) identification information of a terminal located in the specific weather area;
Transmitting the selected distribution information to a terminal located in the specific weather area based on the acquired identification information;
Is achieved by an information distribution method including:

The above-mentioned “distributed information according to the weather in a specific weather area” includes advertisements and questionnaires regarding products or services whose sales increase when compared to the weather (compared to when the weather does not correspond). May be.
Alternatively, the above-mentioned “distribution information according to the weather in a specific weather area” is information relating to a product or service whose sales are sluggish when compared to the weather (compared to the case where the weather does not correspond), Advertisements (coupon information and campaign information) for increasing sales of goods or services against the weather may be included.

The above-mentioned purpose is
A weather information recording unit for recording weather information for each area (meteorological information for each area);
A distribution information recording unit for recording distribution information distributed to terminals,
Identification information for identifying the terminal, and terminal information recording unit for recording position information regarding the position of the terminal,
A communication unit for distributing the distribution information to a terminal via the Internet;
A method of distributing information using a system comprising:
Determining a specific weather area that is an area corresponding to a specific weather condition based on the weather information recorded in the weather information recording unit;
Determining the time zone in which the determined specific weather area corresponds to the specific weather area based on the weather information;
Based on terminal identification information and location information recorded in the terminal information recording unit, obtaining (from the terminal information recording unit) identification information of a terminal located in the specific weather area;
Transmitting the distribution information to a terminal located in the specific weather area within the time zone corresponding to the specific weather area based on the acquired identification information;
Is achieved by an information distribution method including:

The above-mentioned purpose is
A weather information recording unit for recording weather information for each area (meteorological information for each area);
A distribution information recording unit for recording distribution information distributed to terminals,
Identification information for identifying the terminal, and terminal information recording unit for recording position information regarding the position of the terminal,
A communication unit for distributing the distribution information to a terminal via the Internet;
A method of distributing information using a system comprising:
Determining weather conditions according to the content of the distribution information;
Based on the weather information recorded in the weather information recording unit, determining a specific weather area that is an area that satisfies the weather conditions;
Based on terminal identification information and location information recorded in the terminal information recording unit, obtaining (from the terminal information recording unit) identification information of a terminal located in the specific weather area;
Transmitting the delivery information to a terminal located in the specific weather area based on the acquired identification information;
Is achieved by an information distribution method including:

  In the above information distribution method, the distribution information includes, for example, a product or service advertisement or a video about a questionnaire.

  In the information distribution method, the address or residence of the user or owner of the terminal may be recorded in the terminal information recording unit as terminal position information.

In the information distribution method, the information distribution target terminal may include a portable terminal having a GPS function for obtaining position information.
In that case, the position information transmitted from the portable terminal may be recorded in the terminal information recording unit as the position information of the terminal.

The above information distribution method is
The user of the terminal responds to the distribution information transmitted to the terminal, and the terminal returns information indicating the user's reaction (for example, an answer to a questionnaire or access to a website with a predetermined URL). In some cases, the method may further include a step of registering the identification information of the terminal as the identification information of the target.

  In the above information distribution method, the weather information recorded in the weather information recording unit is, for example, weather information for each area at the present time.

  In the above information distribution method, the weather information recorded in the weather information recording unit is, for example, information related to the weather forecast for each area in the future time.

  In the information distribution method, the step of transmitting distribution information may be executed when the future time has arrived.

  In the information distribution method, the weather information recorded in the weather information recording unit may be automatically updated through the Internet.

  In the above information distribution method, the information distribution method including the steps may be automatically executed at a predetermined time.

  In the above information distribution method, the weather information includes, for example, weather, temperature, humidity, atmospheric pressure, wind speed, precipitation, snow cover, ultraviolet index, pollen scattering, fine particulate scattering, photochemical smog warning Any 1 type or 2 types or more of these are included.

  In the information distribution method of the present invention, a “specific weather area” corresponding to a specific weather condition (predetermined weather condition) such as “heavy rain”, “typhoon”, or “heatstroke warning” is determined based on the weather information. decide. Then, distribution information such as a product, service advertisement, questionnaire, and the like that are related (linked) to the specific weather condition is simultaneously distributed to terminals located in the specific weather area. Accordingly, since there is a relationship between the received distribution information (information relating to products, services, etc.) and the weather at the location of the terminal, the user of the terminal that received the distribution information (hereinafter referred to as “receiver”). ) Is highly likely to be interested and interested in the content of the distribution information (without feeling uncomfortable), and is highly likely to stimulate purchase intention. Therefore, it is more likely that the receiver will react to the distribution information and move to an action (an action that may lead to the purchase or use of goods or services related to the distribution information or an action such as an answer to a questionnaire). The reaction rate for is increased.

  Therefore, compared with the conventional method of distributing the same advertisement information and questionnaire information to a large number of terminals located in the whole country (regardless of area and weather), the recipient can There is a high probability of showing interest and interest, and therefore there is a higher probability of receiving responses from recipients (for example, results of actions that may lead to the purchase and use of goods and services, responses to questionnaires, etc.) Can do.

  In addition, by predetermining the information distribution destination (area) based on weather information, it is possible to efficiently collect responses to questionnaire surveys, etc., and use the survey results to target (survey details such as questionnaires) It is also possible to find those who show interest / interest). As a specific example of a target (a person who shows interest / interest in the contents of distribution information), for example, a potential consumer who is a prospective customer can be cited. For example, sales for selling a specific product or service can be performed on the target thus found.

  In the information distribution method of the present invention, a plurality of types of information to be distributed to the terminal user are prepared in advance, and the information to be distributed is selected according to the weather conditions in a specific weather area. For example, when snow is expected, select advertisement information on car tire chains and studless tires, and when temperatures over 35 ° C are expected, use advertisement information on heat stroke prevention products. By selecting, it is possible to stimulate the recipient's willingness to purchase, interest and interest. In other words, by simultaneously distributing information that is closely related to the weather of the terminal user's location, it is possible to obtain a response (response to the distribution information) from the receiver with a higher probability than before, and use the response result Thus, it is possible to efficiently find a target (a person who shows interest / interest in products or services related to distribution information).

  In the information distribution method of the present invention, not only the specific weather area is determined based on the weather information recorded in the weather information recording unit, but also the time zone in which the area corresponds to the specific weather area (specific weather The time period in which the condition is expected to be met is determined, and information distribution is executed within that time. Therefore, since the information distribution is performed during a time zone where the location of the terminal user corresponds to a specific weather area (for example, within a time when heavy rain is expected), it is possible to obtain a reaction from the receiver with a higher probability. In addition, it becomes possible to efficiently find a target (a person who shows interest / interest in a product or a service) using the reaction result.

  Further, in the information distribution method of the present invention, when the receiver returns a response to the distribution information transmitted to the terminal user (for example, when a questionnaire result is returned), the receiver's The terminal identification information is registered as target (for example, prospective customer) identification information. Thus, by automatically registering the identification information of the responding recipient as the identification information of the target, for example, an identification information list of potential customers can be automatically created.

  In the information distribution method of the present invention, for example, a specific weather area is determined based on the weather information for each area at the present time, and information is distributed toward that area. In this way, by intensively delivering information (information such as products and services related to the weather condition) to areas where the weather condition is known at the present time, it is highly probable Since a response such as a questionnaire result can be obtained, it is possible to efficiently find a target (a person who shows interest / interest in a product or service related to distribution information) using the result.

In the information distribution method of the present invention, a specific weather area is determined in advance based on a weather forecast for each area at a future time such as several hours ahead. In this application, “future time” means (future) time ahead of the present time, such as several minutes ahead, several tens of minutes ahead, several hours ahead, and more than ten hours ahead.
In this way, for example, by determining a specific weather area based on a weather forecast several hours ahead, the distribution destination list (the list of identification information of terminals that are information distribution destinations, for example, a list of e-mail addresses) can be spared. Can be arranged with. In addition, since the specific weather area to be determined is enormous, even if the processing time is long, it is possible to reliably prepare a distribution destination list necessary until information distribution is executed. In addition, the automatically created distribution destination list can be checked in advance (by human eyes) in advance (before performing information distribution).

  In the information distribution method of the present invention, a specific weather area is determined in advance based on a weather forecast, and when the forecast time actually arrives, information distribution is started toward that area. In this way, by automatically starting information distribution when a predetermined time has arrived, it is possible to obtain a response from the recipient with a high probability, and using the reaction result, the target (related to the distribution information) can be obtained. It is possible to efficiently find those who show interest / interest in products and services.

  In the information distribution method of the present invention, weather information is automatically updated through the Internet. Thereby, a specific weather area can always be determined correctly based on the newest weather information.

  In the information distribution method of the present invention, the method is automatically executed at a predetermined time. For example, each step until obtaining (extracting) an identification information list for information distribution is executed in an early morning time zone (for example, 6:00 am), and a step for actually distributing information to a terminal user is specified. Execute in the time zone corresponding to the weather area (time zone where heavy rain is expected to fall). Thereby, the reaction rate with respect to delivery information can be raised.

In the information distribution method of the present invention, the weather information that is the basis for determining the specific weather area includes, for example, weather, temperature, humidity, atmospheric pressure, wind speed, precipitation, snow cover, ultraviolet index, pollen scattering, fine particles. Any one type or two or more types of scattered substances are included.
This makes it possible to reliably search for an area corresponding to weather related to various products and services, or a questionnaire thereof, based on weather information.

  In the information distribution method of the present invention, the “address” or “location” of the user or owner of the terminal is recorded in the terminal information recording unit as the position information of the terminal. Thus, information (such as advertisements for products and services, questionnaires) according to the weather of the user or owner of the terminal or the weather of the residence can be distributed.

  In the information distribution method of the present invention, a terminal that is a transmission destination of distribution information includes a portable terminal having a GPS function for obtaining position information. Specific examples of the mobile terminal having such a GPS function include a smartphone, a mobile phone, and a tablet terminal. Then, the position information (position information obtained by the GPS function of each terminal) transmitted from such a portable terminal with a GPS function is recorded in the terminal information recording unit as the position information of the terminal. Thereby, it is possible to deliver information (product or service advertisement, questionnaire, etc.) according to the weather at the location of the user to a user who has a portable terminal and moves.

It is a figure which shows the outline | summary of the information delivery method using an information delivery system. It is a block diagram which shows the functional structure of the information delivery apparatus (1st server apparatus) which an information delivery system comprises. It is a block diagram which shows the functional structure of the weather information delivery apparatus (2nd server apparatus) which an information delivery system comprises. It is a block diagram which shows the functional structure of the terminal management apparatus (3rd server apparatus) with which an information delivery system is provided. It is an example of an information delivery method, Comprising: It is a flowchart which shows the flow of the information delivery process in an information delivery apparatus. It is another example of an information delivery method, Comprising: It is a flowchart which shows the flow of the information delivery process in an information delivery apparatus. (A) is a conceptual diagram which shows an example of each area and the weather information corresponding to it, (b) is a conceptual diagram which shows an example of the specific weather area determined based on weather information. As an example, a rectangular area of 1 km ² is defined as one area.

  The present invention relates to a method and apparatus for distributing various types of information such as advertisements for products and services, questionnaires, etc. to a plurality of terminals using weather information for each area and the Internet. By using this method or apparatus, information can be efficiently sent to a person who really needs the product or service (or a person who is highly likely to do so). Moreover, by using this method and apparatus, for example, a target such as a prospect (a person who shows interest / interest in a product or service) can be found efficiently. Further, for example, sales for selling a specific product or service can be performed on a target such as a prospective customer who has been found.

The “weather-linked information distribution method” mentioned in the following description is an example of the information distribution method according to the present invention.
The “meteorological-linked information distribution device” is an example of the information distribution device according to the present invention.
The “prospect” is an example of a target (a person who shows interest / interest in an advertisement for a product or service, or a questionnaire).

(Outline of weather-linked information distribution method)
The weather-linked information distribution method is an area that obtains the latest weather information for each area from the weather information distribution device via the Internet, and that satisfies a predetermined weather condition based on the area-specific weather information. Determine a specific weather area.

  Further, among a plurality of types of distribution information prepared in advance (for example, advertisements regarding products and services, questionnaires, etc.), distribution information according to the weather condition of a specific weather area (for example, particularly in the case of the weather condition) is sold in large quantities Select one product) and information on services that are often used.

  Each piece of distribution information includes an introduction of products and services, advertisements, and videos related to questionnaires. The advertisement may include campaign information and coupon information for promoting sales of products and services.

  When a terminal to which information is distributed (a plurality of terminals located in a specific weather area) receives the distribution information, a video about introduction of products and services and advertisements is reproduced. The moving image is an example of a component of distribution information, and the distribution information may be configured without such a moving image.

  Terminals that receive distribution information include desktop personal computers, notebook personal computers, mobile terminals, and the like. Specific examples of the mobile terminal include a smartphone, a mobile phone, and a tablet terminal having a GPS function.

  According to the research of the present inventors, it has become clear that sales of goods and services vary depending on weather conditions such as weather and temperature. That is, there is a close relationship between the interest / interest for products and services, the willingness to purchase, consumer psychology, consumption behavior, and the weather at the location of the consumer, as exemplified in Table 1. Therefore, once the weather conditions are determined, it is possible to derive products and services related to the weather conditions (for example, products and services that can be sold more under the weather conditions). Similarly, if a product or service that is the subject of an advertisement or a questionnaire is determined, it is possible to derive a weather condition related to it (a weather condition in which the product or service can be sold more).

  The case shown in Table 1 is a case where sales of goods / services shown in the left column grow under the weather conditions shown in the right column, but the relationship between the sales of goods / services and the weather is limited to this. Is not to be done. In other words, there are cases where sales of goods and services are reduced under predetermined weather conditions. For example, in restaurants, sales generally decrease when the weather is “rainy” (compared to when it is blue). Therefore, if the weather conditions are determined, it is possible to derive a product or service whose sales are reduced depending on the weather conditions. Similarly, if a product or service that is the subject of an advertisement or a questionnaire is determined, it is possible to derive weather conditions that prevent the sales (weather conditions in which the product or service cannot be sold).

  Subsequently, the information distribution device collectively downloads an identification information list of terminals located in the specific weather area from the terminal management device. The information recording medium of the terminal management device records “identification information” and “location information” of each terminal located throughout the country in a state of being linked to each other, so if an area is determined, it is located in that area The terminal identification information list can be acquired from the terminal management apparatus.

  As the terminal position information, for example, in the case of a desktop personal computer, the address or residence of the user or owner can be used. For example, in the case of a portable terminal such as a smartphone, position information (GPS information) obtained by a GPS function included in the terminal can be used.

  As described above, after downloading the identification information list of the terminal located in the specific weather area from the terminal management device, then, based on the identification information list, the distribution information described above toward the terminal located in the specific weather area Is broadcast simultaneously. Specific examples of terminal identification information include an email address, a messenger application ID, and an SNS application ID.

  When the distribution destination terminal receives the distribution information, the moving image included in the distribution information is reproduced (automatically or by a user's reproduction operation). In addition to the above-mentioned video, the distribution information includes link information for guiding to a website that introduces products and services in more detail, and link information for guiding to a website that conducts questionnaires on products and services, etc. It is included. The link information includes, for example, characters and images displayed on the screen, and can be jumped to a linked website by clicking or touching the link information.

  When the user (recipient) of the terminal who received the distribution information browses the linked website after viewing the video (or answers the linked questionnaire), the identification information of the receiver's terminal Is registered as identification information of the target prospective customer. For example, by using a unique URL (unique URL dedicated to an individual terminal) for link information, it is possible to grasp the presence or absence of access to a linked website for each terminal.

  The weather information that is the standard for determining specific weather areas includes, for example, weather, air temperature, humidity, atmospheric pressure, wind speed, precipitation, snow cover, UV index, pollen dispersion, microparticulate dispersion, photochemical smog warning However, any one kind or two kinds or more are included. Specific examples of weather information include bad weather such as heavy rain and heavy snow, extremely high or low temperature, extremely high humidity, extremely high or low pressure, extremely high wind speed, extremely high precipitation, extremely high snow cover, and extremely large ultraviolet rays. Includes index, noticeably large pollen scattering, PM2.5 warning, and photochemical smog warning.

The area referred to in this application is, for example, a rectangular area divided into a large number with a predetermined area as a unit, an area divided by a city area (chome or street address), an area divided by a municipal unit, Examples include areas divided by prefecture units. Specific examples of the “rectangular region previously divided into a large number with a predetermined area as one unit” include, for example, a rectangular region divided into units of 1 km ² , a rectangular region divided into units of 5 km ² , and 10 km. ^One example is a rectangular area divided by ^two units.

For example, a rectangular region which is divided in units of 1km ^2, when treated as areas referred to in this application is to partition the Japan in the area units of 1km ^2, weather information (that is weather information for each area of each 1km ² ) Is received from the weather information distribution apparatus.
(Information distribution system)
Next, the configuration of an information distribution system used for implementing an information distribution method to be described later will be described with reference to FIGS.

As shown in FIG. 1, the information distribution system used to implement the present invention is mainly
An information distribution device (first server device);
A weather information distribution device (second server device), a terminal management device (third server device),
It is comprised including.

(Information distribution device / first server device)
Next, the structure of the information distribution apparatus used for implementation of this invention is demonstrated based on FIG.

As shown in FIG. 2, the information distribution apparatus (first server apparatus) is mainly
・ Communication department (communication department to access the Internet),
・ Information recording medium,
A control unit;
have.

  The control unit is configured by a processor or the like, and plays a role of controlling each unit such as a communication unit and an information recording medium.

  The communication unit allows the information distribution device (first server device) to send and receive information between the weather information distribution device (second server device) and the terminal management device (third server device) via the Internet. Used to do.

  The communication unit is used to access the Internet and distribute information. Information can be distributed to a terminal user (information distribution destination terminal) via the communication unit via the Internet, and a receiver's reaction (response to distribution information) can be received. The “reaction” is, for example, access to a link destination web page of distribution information, answer to a questionnaire on a link destination web page (questionnaire page) of distribution information, or the like.

The information recording medium is composed of a storage such as a hard disk or memory, and as shown in FIG.
・ Terminal information recording unit (terminal information storage unit)
・ Distribution information recording unit (distribution information storage unit);
・ Weather information recording part (distribution information storage part),
Functionally.

  The terminal information recording unit (terminal information storage unit) stores identification information (ID) relating to an identification information list of information distribution destination terminals. Specific examples of terminal identification information include an email address, a messenger application ID, and an SNS application ID. In addition, if it is possible to identify one terminal from a number of terminals and to transmit information to the one terminal via the Internet, the type and format of identification information Is not particularly limited.

  In the present embodiment, the identification information of the information distribution destination terminal is searched for and extracted by the terminal management device (second server device) as necessary, and is downloaded from there through the Internet. . The “identification information of the terminal that is the information distribution destination” received from the terminal management apparatus (second server apparatus) is recorded in the terminal information recording unit of the information distribution apparatus.

  The distribution information recording unit (distribution information storage unit) stores a plurality of types of distribution information to be reproduced toward the terminal. The “distribution information” referred to in this application is, for example, information related to advertisements for introducing products and services, encouraging purchases, and questionnaires for products and services. When the distribution information includes an advertisement related to a product or service, the advertisement may include campaign information or coupon information (discount information) regarding the product or service.

  Moreover, the information delivered in this embodiment is comprised including a moving image as an example. When a terminal to which information is distributed receives the distribution information, a video such as an advertisement related to a product or service is reproduced.

  The weather information recording unit records weather information for each area (meteorological information for each area). This area-specific weather information is received from the weather information distribution apparatus via the Internet.

(Meteorological information distribution device / second server device)
As shown in FIG. 3, the weather information distribution device (second server device)
・ Communication Department
・ Information recording medium,
A control unit;
have.

  The communication unit is used by the weather information distribution apparatus (second server apparatus) to transmit / receive information to / from the information distribution apparatus (first server apparatus) via the Internet.

  The information recording medium is composed of a storage such as a hard disk and functionally includes a weather information recording unit (weather information storage unit) as shown in FIG. In this weather information recording unit, information on weather information in Japan is stored so that it can be searched for each area and the searched weather information can be extracted. In response to a request from the information distribution device, the weather information distribution device extracts weather information for each area in Japan and transmits it to the information distribution device.

  In the present embodiment, the weather information for each area that the weather information distribution apparatus transmits to the information distribution apparatus is, for example, information related to the weather forecast for each area at a time ahead (future), such as several hours ahead. It is. However, the weather information that can be handled in the present invention is not limited to such a weather forecast, and may be weather information (actual weather information) for each area that is currently generated.

  The control unit is configured by a processor or the like, and plays a role of controlling each unit included in the weather information distribution apparatus.

(Terminal management device / third server device)
As shown in FIG. 4, the terminal management device (third server device) is mainly
・ Communication Department
・ Information recording medium,
A control unit;
have.

  The communication unit is used by the terminal management device (third server device) to transmit / receive information to / from the information distribution device (first server device) via the Internet.

  The communication unit receives position information (GPS information) via the Internet from a mobile terminal having a GPS function among a number of information distribution destination terminals by the terminal management device (third server device). Used for.

  The information recording medium is configured by a storage such as a hard disk and functionally includes a terminal identification information recording unit (terminal identification information storage unit) and a terminal location information recording unit (terminal location information storage unit) as shown in FIG. is doing.

The terminal identification information recording unit stores “identification information” of terminals located throughout Japan.
The terminal location information recording unit stores “location information” of terminals located throughout Japan.
The identification information recorded in the identification information recording unit and the position information recorded in the terminal position information recording unit are recorded in a state of being linked to each other. That is, it is possible to search for terminal identification information by area.

  Therefore, in the terminal management device (third server device) of the present embodiment, it is possible to search for the identification information of the terminals located throughout Japan, for each area, and the terminal identification information for each area searched (that is, Search results) can be extracted.

As the location information of each terminal, for example, in the case of a desktop personal computer, the address and residence of the user or owner can be used. In other words, in the case of a desktop personal computer or the like installed at home or work place, the address or location of the user or owner becomes position information and is recorded in association with the identification information of the terminal.
For example, in the case of a portable terminal such as a smartphone, position information (GPS information) obtained by a GPS function included in the terminal can be used. That is, in the case of a mobile terminal such as a smartphone, the position information obtained by the GPS function of the terminal is recorded in association with the identification information of the terminal.

  In the case of a mobile terminal such as a smartphone, the position information (GPS information) obtained by the GPS function of the terminal is transferred from each mobile terminal at a predetermined timing or at an arbitrary timing. Sent to the management device. When receiving the position information from each mobile terminal, the terminal management apparatus updates the position information (position information linked to the identification information) of the terminal recorded in the terminal position information recording unit. Therefore, regardless of whether the terminal type of the information distribution destination is a desktop personal computer, a notebook personal computer, a portable terminal or the like, the terminal management apparatus can grasp the current position of each terminal. In other words, regardless of the type of terminal, the identification information of terminals located throughout Japan can be searched for each area.

  In response to a request from the information distribution apparatus, the terminal management apparatus searches for identification information of terminals belonging to the requested area, extracts the identification information list, and transmits it to the information distribution apparatus.

  The control unit is configured by a processor or the like, and plays a role of controlling each unit included in the terminal management apparatus.

(Weather-linked information distribution method / first embodiment)
Next, based on FIG. 5, a “weather-linked information distribution method” using a system including each device having the above-described configuration will be described.

  The information distribution method according to the present invention uses weather information for each area and the Internet, distributes information such as products and services mainly through the following information processing, and further automatically finds potential customers.

  The information distribution apparatus has a timer function capable of setting an arbitrary time (processing start time), and waits in a standby state until a predetermined time (for example, AM 6 o'clock) arrives <Step S1 in FIG. 5 Judgment No>.

  When a predetermined time (for example, 6:00 AM) arrives, <S1 determination Yes>, the information distribution device receives the latest weather forecast information for each area covering the whole of Japan from the weather information distribution device via the Internet. <S3>. For example, it is a weather forecast for each area covering the whole country of Japan, and receives weather forecast information in a time zone from 14:00 to 16:00 in each area.

  The area-specific weather information received from the weather information distribution device is stored in the weather information recording unit of the information distribution device. The weather information stored in the weather information recording unit is automatically updated when a preset time arrives again. That is, every time a predetermined time elapses, the latest weather information is updated.

The size and shape of the “area” that is one unit covered by the weather information are not particularly limited. For example, “a rectangular area that is divided into a large number in advance with a predetermined area as a unit” can be handled as an area. The cases shown in FIG. 7 (a), which depicts one square surrounded by a broken line as one area, specifically, a rectangular area of 1km ² as one area, rectangular area (1km ² for each area Weather information is associated). For example, such area-specific weather information (meteorological information for each rectangular area of 1 km ² ) is received from the weather information distribution apparatus. In addition, as illustrated in FIG. 7, when a 1 km ² rectangular area is handled as one area, the entire country of Japan is divided into about 380,000 areas (1 km ² rectangular area). Weather information for each area (a weather forecast for each area several hours ahead or a weather condition for each current area) is received from the weather information distribution apparatus.

  In addition, the weather information received from the weather information distribution device includes basic weather related information such as weather, temperature, humidity, atmospheric pressure, wind speed, precipitation, snow cover, ultraviolet index, pollen scattering, and fine particulate matter scattering. In addition to information, information on the time (time zone) corresponding to the weather is included. For example, information such as “rain in the time zone from 14:00 to 16:00 in the area of XX. Precipitation probability is 100%” is included in the weather information received from the weather information distribution apparatus.

  Subsequently, the information distribution apparatus determines a “specific weather area” that is an area corresponding to a predetermined specific weather condition based on the weather information recorded in its own weather information recording unit <S11>. For example, an area corresponding to weather conditions such as heavy rain, typhoon, and snow is determined as the specific weather area. In the case of the example shown in FIG. 7, a plurality of areas at the lower right where “rainy” is forecasted are determined as specific weather areas. As described above, in the present invention, the specific weather area under the predetermined weather condition is determined based on the weather information for each area received from the weather information distribution apparatus.

  In the information distribution method according to the present embodiment, the specific weather area is determined based on the weather information (meteorological forecast) for each area several hours ahead, but the current weather information is received from the weather information distribution apparatus. Then, the specific weather area may be determined based on the real-time weather information, and the subsequent processing may proceed.

  Next, the information distribution device determines a time zone in which the determined specific weather area corresponds to the specific weather area based on the weather information. For example, since heavy rain falls between 12:00 and 14:00 in area A, it falls into a specific weather area only during that time zone, and snow is expected only in area B between 14:00 and 16:00. Check that “the time zone applicable to the specific weather area” is based on the weather information and feel that the time zone is applicable to the specific weather area. Link to each one.

  Next, the information distribution device responds to the weather (meteorological state / meteorological conditions) in the determined specific weather area from among a plurality of types of distribution information (video information) recorded in the distribution information recording unit prepared in advance. Select the distribution information <S13>.

“Distribution information according to the weather” here means
(1) Information (advertisements and questionnaires) about products and services that will increase sales during the weather, or
(2) Information (advertisements and questionnaires) on products and services that are not selling well during the weather.
In the case of (2) above, advertising information such as coupon information (discount information) and campaign information to prevent a decline in sales (based on the fact that sales decline in normal weather) It may be included in the distribution information. Coupon information (discounted information) is, for example, to prove that the information has been received by the store, and to receive service (or purchase of goods) at a lower price than usual. Information. For example, the campaign information is information for notifying that a service can be provided (or purchased) at a lower price than usual by entering a store within a period indicated by the information. By distributing advertisements including such coupon information (discount information) and campaign information, it is possible to suppress adverse effects (sales of business due to weather) such as a decrease in sales of products and services due to weather such as bad weather.

For example, when there is a specific weather area where the weather corresponds to heavy snow, distribution information regarding products that sell well in heavy snow is selected as distribution information for that area.
Further, for example, when there is a specific weather area where the weather corresponds to a typhoon, distribution information related to products that sell well in the case of a typhoon is selected as distribution information for that area.
Also, for example, when there is a specific weather area where the weather corresponds to rain, distribution information related to a service whose sales decrease when it rains is selected as distribution information for the area. In this case, the distribution information includes coupon information (discount information), campaign information, and the like for suppressing a decrease in sales of services due to rain and increasing sales against rainy weather. For example, when the weather is raining, restaurant sales generally decrease (compared to the time of blue sky), so such coupon information (discount information) Deliver advertising information including campaign information.
In this way, distribution information related to products and services according to the weather in the determined specific weather area is selected <S13>.

  Next, the information distribution apparatus associates link information with the moving image information included in the distribution information <S15>. The “link information” here is information for guiding to a website that introduces products and services related to moving image information in more detail. Further, for example, it is information for guiding to a website for conducting a questionnaire regarding products and services related to moving image information. Such link information includes, for example, characters and images. For example, by clicking or touching the link information, it is possible to jump to a linked website.

  Next, the information distribution apparatus requests the terminal management apparatus for an identification information list of terminals located in the determined specific weather area. In response to this, the terminal management device searches and extracts identification information located in the requested specific weather area (identification information of all terminals located in that area), and sends the identification information list to the information distribution device. Send to <S17>. The information distribution device stores the identification information list of the specific weather area received from the terminal management device in its identification information recording unit.

  Next, the information distribution device stands by until the time zone associated with the determined specific weather area (the time zone corresponding to the specific weather area) arrives <Judgment No of S31, S33>, and the time has arrived At the time <Yes in S33>, based on the identification information list stored in the identification information recording unit, information distribution is started toward the information distribution destination in the specific weather area within the time period <S35>.

  When the distribution information is received by the terminal, the moving image included in the distribution information is reproduced (automatically or according to the operation or operation of the terminal user).

  When the receiver browses the video and browses the linked web page linked to the video, the receiver's terminal identification information is registered as the prospective customer identification information <S36>. . In other words, when the user (recipient) of the terminal who has received the distribution information browses the linked website after viewing the video (or answers the linked questionnaire), the terminal of the recipient's terminal The identification information is registered as the identification information of the prospective customer who is the target. For example, by using a unique URL (unique URL dedicated to an individual terminal) for link information, it is possible to grasp the presence or absence of access to a linked website for each terminal.

  The above information distribution and the subsequent processing are executed for the identification information list of all terminals located in the specific weather area.

  When the information distribution to all the identification information lists is completed through the above processing, the prospective customer identification information list (the prospective customer identification information list for each area) based on the prospective customer identification information registered in step S36. ) Is created <S38>, and the process ends. The created identification information list of prospective customers is recorded on the information recording medium of the information distribution apparatus.

  Each process constituting the information distribution method according to the present invention is automatically executed when a predetermined time <S1, S33> arrives.

(Weather-linked information distribution method / second embodiment)
Next, another embodiment of the “meteorological-linked information distribution method” will be described with reference to FIG. In addition, it demonstrates centering on a different point from embodiment described in relation to FIG. 5, While omitting description about a common point suitably, the description of embodiment mentioned above is used.

  The information distribution apparatus has a timer function capable of setting an arbitrary time (processing start time), and waits in a standby state until a predetermined time (for example, AM 6 o'clock) arrives <in step S201 in FIG. Judgment No>.

  Then, when a predetermined time (for example, 6:00 AM) arrives, <S201: Yes>, the information distribution apparatus receives the latest weather forecast information for each area covering the entire country of Japan from the weather information distribution apparatus via the Internet. <S203>.

  Next, arbitrary distribution information is selected from a plurality of types of distribution information (moving image information) recorded in a distribution information recording unit prepared in advance, and this is input to the information distribution apparatus <S211>. The distribution information to be selected is information related to advertisements and questionnaires for products and services.

  Next, the information distribution apparatus associates link information with the moving image information included in the selected distribution information <S213>. The “link information” here is information for guiding to a website that introduces products and services related to moving image information in more detail. Further, for example, it is information for guiding to a website for conducting a questionnaire regarding products and services related to moving image information. Such link information includes, for example, characters and images. For example, by clicking or touching the link information, it is possible to jump to a linked website.

Subsequently, the information distribution apparatus determines weather conditions according to the product and service related to the selected and input distribution information <S215>.
“Meteorological conditions according to products and services” here
(1) It may be the weather (such as blue sky) where the sales of the product or service will increase, or
(2) Weather (for example, rainy weather) where sales of the product or service are sluggish may be used.
In the case of (2) above, advertising information such as coupon information (discount information) and campaign information to prevent a decline in sales (based on the fact that sales decline in normal weather) It may be included in the distribution information.
By distributing advertisements including such coupon information (discount information) and campaign information, it is possible to suppress adverse effects (sales of business due to weather) such as a decrease in sales of products and services due to weather such as bad weather.

For example, when distribution information on a product that sells a lot during heavy snow has been selected, “heavy snow” is determined as the weather condition.
Further, for example, when distribution information related to products that sell well during a typhoon is selected, “typhoon” is determined as the weather condition.
In addition, for example, when distribution information related to a service whose sales are sluggish when it rains is selected, “rain” is determined as the weather condition. In this case, the distribution information includes coupon information (discount information), campaign information, and the like for suppressing a decrease in sales of services due to rain and increasing sales against rainy weather. For example, when the weather is raining, restaurant sales generally decrease (compared to the time of blue sky), so such coupon information (discount information) Deliver advertising information including campaign information.
As described above, the weather corresponding to the contents of the selected / input distribution information is determined as the “weather condition” <S215>.

  Subsequently, the information distribution apparatus determines a “specific weather area” that is an area corresponding to the weather condition determined in step S215 based on the weather information recorded in its own weather information recording unit <S217>. For example, an area corresponding to weather conditions such as heavy rain, typhoon, and snow is determined as the specific weather area.

  Next, the information distribution apparatus requests the terminal management apparatus for an identification information list of terminals located in the determined specific weather area. In response to this, the terminal management device searches and extracts identification information located in the requested specific weather area (identification information of all terminals located in that area), and sends the identification information list to the information distribution device. Send to <S219>. The information distribution device stores the identification information list of the specific weather area received from the terminal management device in its identification information recording unit.

  The subsequent processing (steps S231 to S238) is the same as the processing of steps S31 to S38 described in relation to FIG.

Although specific embodiments of the present invention have been described above, the above-described embodiments are application examples of the information distribution method and the information distribution apparatus according to the present invention, and the present invention is not limited thereto.

Claims (6)

A weather information recording unit for recording weather information for each area;
A distribution information recording unit for recording distribution information distributed to a plurality of terminals,
Identification information for identifying the terminal, and terminal information recording unit for recording position information regarding the position of the terminal,
A communication unit for distributing the distribution information to a plurality of terminals via the Internet;
A method of distributing information using a system comprising:
Determining a specific weather area that is an area that satisfies a predetermined specific weather condition based on the weather information recorded in the weather information recording unit;
Based on the terminal identification information and position information recorded in the terminal information recording unit, obtaining the identification information of the terminal located in the specific weather area;
Transmitting the delivery information to a terminal located in the specific weather area based on the acquired identification information;
An information distribution method comprising: A weather information recording unit for recording weather information for each area;
A distribution information recording unit for recording a plurality of types of distribution information distributed to a plurality of terminals;
Identification information for identifying the terminal, and terminal information recording unit for recording position information regarding the position of the terminal,
A communication unit for distributing the distribution information to a plurality of terminals via the Internet;
A method of distributing information using a system comprising:
Determining a specific weather area that is an area that satisfies a predetermined specific weather condition based on the weather information recorded in the weather information recording unit;
A step of selecting distribution information according to the weather in the specific weather area from a plurality of types of distribution information recorded in the distribution information recording unit;
Based on the terminal identification information and position information recorded in the terminal information recording unit, obtaining the identification information of the terminal located in the specific weather area;
Transmitting the selected distribution information to a terminal located in the specific weather area based on the acquired identification information;
An information distribution method comprising: A weather information recording unit for recording weather information for each area;
A distribution information recording unit for recording distribution information distributed to a plurality of terminals,
Identification information for identifying the terminal, and terminal information recording unit for recording position information regarding the position of the terminal,
A communication unit for distributing the distribution information to a plurality of terminals via the Internet;
A method of distributing information using a system comprising:
Determining a specific weather area that is an area that satisfies a predetermined specific weather condition based on the weather information recorded in the weather information recording unit;
Determining the time zone in which the determined specific weather area corresponds to the specific weather area based on the weather information;
Based on the terminal identification information and position information recorded in the terminal information recording unit, obtaining the identification information of the terminal located in the specific weather area;
Transmitting the distribution information to a terminal located in the specific weather area within the time zone corresponding to the specific weather area based on the acquired identification information;
An information distribution method comprising: A weather information recording unit for recording weather information for each area;
A distribution information recording unit for recording distribution information distributed to terminals,
Identification information for identifying the terminal, and terminal information recording unit for recording position information regarding the position of the terminal,
A communication unit for distributing the distribution information to a terminal via the Internet;
A method of distributing information using a system comprising:
Determining weather conditions according to the content of the distribution information;
Based on the weather information recorded in the weather information recording unit, determining a specific weather area that is an area that satisfies the weather conditions;
Based on the terminal identification information and position information recorded in the terminal information recording unit, obtaining the identification information of the terminal located in the specific weather area;
Transmitting the delivery information to a terminal located in the specific weather area based on the acquired identification information;
An information distribution method comprising: When the user of the terminal responds to the distribution information transmitted to the terminal and the terminal returns information indicating the user's reaction, the identification information of the terminal is registered as target identification information. Step
The information distribution method according to claim 1, further comprising: The delivery information is
Videos related to product or service advertisements, or
The information distribution method according to claim 1, wherein the information distribution method includes a moving image relating to a product or service questionnaire.