JP5982533B1 - Advertisement distribution device - Google Patents

Abstract

PROBLEM TO BE SOLVED To provide an apparatus capable of prompting acquisition of a new customer. SOLUTION: Real action acquisition means 2 acquires each customer's store visit action (number of visits, frequency, purchase by store visit, etc.). The virtual behavior acquisition means 4 acquires the visit behavior of the website of the customer who acquired the real behavior. The model customer extraction means 6 extracts a preferred customer as a model customer based on the visit behavior of each customer acquired by the real action acquisition means 2. The virtual behavior feature calculation means 8 extracts the feature of the model customer in the website visit act. The target customer extraction means 10 extracts other customers who are performing website visits similar to the features of the model customer's website visits. The advertisement transmission means 12 transmits an advertisement for urging customers to visit the extracted target customer. [Selection] Figure 1

Description

  The present invention relates to an apparatus capable of distributing efficient advertisements and messages.

  A system has been put to practical use that increases advertisement effectiveness by delivering appropriate advertisements according to the age and interest of the user. Furthermore, a system has been proposed in which this is further advanced, and advertisements relating to products handled in the store are distributed to customers who have visited the store to enhance the advertising effect (Patent Document 1).

Patent 5588056

  However, with the conventional technology such as Patent Literature 1, although effective advertisement is possible for customers who have visited the store, there has been no effect of attracting customers who have not yet visited the store.

  An object of the present invention is to provide an apparatus that solves the above-described problems and can prompt acquisition of a new customer.

  Several independently applicable features of the invention are shown.

(1) (2) The advertisement distribution apparatus according to the present invention acquires, as virtual behavior, real behavior acquisition means for acquiring each customer's visit to the store as real behavior, and visit behavior of each customer's website. Virtual behavior acquisition means; model customer extraction means for extracting one or more customers as models based on real behavior of each customer; virtual behavior feature calculation means for calculating the characteristics of the virtual behavior of the extracted model customers; , Target customer extracting means for extracting another customer having a virtual behavior characteristic similar to the virtual behavior characteristic of the model customer as a target customer, and urging the terminal operation of the extracted target customer to visit the store An advertisement transmitting means for transmitting the advertisement.

  Therefore, since a customer who becomes a model in real behavior is extracted and another customer whose virtual behavior is similar is advertised as a target customer, an efficient advertisement distribution apparatus can be provided for acquiring new customers. .

(3) In the advertisement distribution device according to the present invention, the real behavior acquisition means acquires the location information of the mobile terminal device possessed by each customer, or communicates payment related information with the mobile terminal device possessed by each customer. It is characterized by acquiring a store visit action.

  Therefore, real behavior can be accurately detected by the mobile terminal device of the customer.

(4) The advertisement distribution apparatus according to the present invention is characterized in that the model customer extracting means extracts, as a model customer, a customer who has visited a store and purchased a product, or a customer who has visited the store a predetermined number of times.

  Therefore, it is possible to appropriately extract a model customer as a basis for issuing an advertisement for urging customers to visit or purchase.

(5) The advertisement distribution apparatus according to the present invention is characterized in that the advertisement prompts the store visit and the purchase of the product.

  Therefore, it is possible to distribute advertisements that are effective in developing new customers.

(6) The advertisement distribution apparatus according to the present invention is characterized in that the virtual behavior feature calculating means characterizes the virtual behavior based on the type of website visited by the model customer.

  Thus, virtual behavior can be characterized based on the type of website visited by the customer.

(7) The advertisement distribution apparatus according to the present invention acquires whether or not the target customer who transmitted the advertisement has visited the store after transmitting the advertisement from the real behavior acquisition means, and the customer who has visited the store with respect to the target customer who transmitted the advertisement An advertisement effect calculating means for calculating the advertisement effect by calculating the ratio is further provided.

  Therefore, it is possible to accurately grasp the advertising effect.

(8) (9) The target person selecting device according to the present invention includes a real action acquisition unit that acquires each person's real action as a real action, and a virtual that acquires each person's website visit action as a virtual action. An action acquisition means; a model extraction means for extracting one or more persons as models based on each person's real action; a virtual action feature calculation means for calculating a virtual action feature of the extracted model; and the model And a target person extracting means for extracting another person having a virtual action feature similar to the virtual action feature as a target person.

  Therefore, a person who becomes a model in real behavior can be extracted, and another person whose virtual behavior is similar can be extracted as a target person.

(10) The advertising device according to the present invention includes a real action acquisition means for acquiring each customer's visit to the store as a real action, and a virtual action acquisition means for acquiring each customer's website visit action as a virtual action. And a model customer extracting means for extracting one or more customers to be modeled based on the virtual behavior of each customer, a real behavior feature calculating means for calculating characteristics of the real behavior of the extracted model customer, and the model customer Target customer extraction means for extracting other customers having real behavior characteristics similar to the real behavior characteristics of the customer as target customers, and an advertisement output for outputting an advertisement prompting the extracted target customers to visit the website Means.

  Therefore, a customer who becomes a model in the virtual behavior is extracted, and the other customers with similar real behavior of the customer are advertised as target customers. Therefore, an efficient advertising device can be provided for acquiring new customers.

(11) The subject selection device according to the present invention is a real action acquisition means for acquiring each person's action as a real action, a virtual action acquisition means for acquiring each person's website visit action as a virtual action, Based on each person's real behavior, model extraction means for extracting one or more people who are performing the desired real behavior as a model, virtual behavior feature calculation means for calculating the characteristics of the virtual behavior of the extracted model, Subject extraction means for extracting as a subject another person having a virtual behavior feature similar to the virtual behavior feature of the model.

  Therefore, a person who becomes a model in the virtual behavior can be extracted, and another person whose real behavior is similar can be extracted as the target person.

  In the present invention, the “real action acquisition means” is not only a process that directly acquires a real action, but also a process that acquires the real action from another device that detects and accumulates the real action. It is a concept that includes. In the embodiment, step S41 corresponds to this.

  “Real behavior” refers to behavior involving geographical movement of a person, and in the embodiment, customer visit to a store corresponds to this.

  In the embodiment, “model customer extracting means” and “model extracting means” correspond to step S43. While the former targets customers, the latter is not limited to customers.

  "Virtual action acquisition means" is a concept that includes not only processing that directly acquires virtual actions, but also processing that acquires virtual actions from other devices that detect and accumulate virtual actions. is there. In the embodiment, step S42 corresponds to this.

  “Virtual action” refers to an action in which a human physical action is not the main focus of the action, such as an action on the Internet. In the embodiment, a visit to a website corresponds to this action.

  In the embodiment, “virtual behavior feature calculating means” corresponds to step S45.

  In the embodiment, “target customer extracting means” and “target person extracting means” correspond to step S46. While the former targets customers, the latter is not limited to customers.

  The “program” is a concept that includes not only a program that can be directly executed by the CPU, but also a source format program, a compressed program, an encrypted program, and the like.

It is a functional block diagram of the advertisement delivery apparatus by one Embodiment of this invention. This is a system configuration when the advertisement distribution apparatus is constructed as the server apparatus 24. This is a hardware configuration of the server device 24. This is a hardware configuration of the mobile terminal device 20. 5 is a flowchart of an advertisement distribution program 52. 5 is a flowchart of an advertisement distribution program 52. 5 is a flowchart of an advertisement distribution program 52. 5 is a flowchart of an advertisement distribution program 52. 5 is a flowchart of an advertisement distribution program 52. It is an example of real action data. It is an example of virtual action data. This is an example of website classification. It is the average virtual behavior of model customers. It is a functional block diagram of the advertisement delivery apparatus by other embodiment.

1. Functional Block Diagram FIG. 1 shows a functional block diagram of an advertisement distribution device according to an embodiment of the present invention. The real behavior acquisition means 2 acquires the visit behavior (number of visits, frequency, purchase by visit, etc.) of each customer to the store. The virtual behavior acquisition means 4 acquires the visit behavior of the website (such as which website is visited) of the customer who has acquired the real behavior.

  The model customer extraction means 6 extracts a preferred customer as a model customer based on the visit behavior of each customer acquired by the real action acquisition means 2. In the upper part of FIG. 1, model visits of model customers are schematically shown by black circles. The model customer extraction means 6 extracts a customer surrounded by a circle R as a model customer.

  Next, the virtual behavior feature calculation means 8 extracts the feature of the model customer in the website visit act. In the lower part of FIG. 1, the model customer's visit to the website is schematically shown by a black circle. The virtual behavior feature calculation means 8 extracts the circle V as a feature.

  The target customer extraction means 10 extracts other customers who are performing website visits similar to the features of the model customer's website visits. White circle customers included in the circle V are extracted. The advertisement transmission means 12 transmits an advertisement for urging customers to visit the extracted target customer.

Customers with similar virtual behavior have similar interests and are likely to have similar real behavior, so the advertisement is effective. Therefore, when extracting a model customer, it is preferable to target a customer who is performing an action that is the same as or closely related to an action to be solicited by an advertisement.

2. System Configuration FIG. 2 shows a system configuration when the advertisement distribution device is configured as the server device 24. The mobile terminal device 20 is a smartphone, a mobile phone or the like held by a customer.

  The store is provided with a store terminal device 21 that communicates with the mobile terminal device 20 of the customer. For example, when the customer brings the mobile terminal device 20 closer to the store terminal device 21, a mechanism can be adopted in which both devices perform near field communication and give points to the customer. Thereby, the store terminal device 21 can detect a customer visit.

  Further, when the customer pays for the product, the customer terminal device 20 can transmit the payment data to the store terminal device 21 by short-range communication to make a payment. Thereby, the store terminal device 21 can detect a customer's visit and purchase action.

  The store visit information acquired in this way is transmitted from the store terminal device 21 to the server device 24 via the store server device 23. The server device 24 accumulates various customer visit information received in this way as real behavior data 30.

  An example of the real behavior data 30 is shown in FIG. Along with the terminal ID (ID for identifying the mobile terminal device) and the store ID (ID assigned to each store), a record of whether or not the store has been visited and whether or not it has been purchased is transmitted and recorded.

  The server device 24 associates the mobile terminal device 20 of the customer with the terminal device 22 such as a PC, and acquires the visit history of the customer's website (store web server device 25) from the access history server device 26. . The server device 24 accumulates this as virtual behavior data 32.

  Based on the accumulated real behavior data 30 and virtual behavior data 32, the server device 24 determines which customer's mobile terminal device 20 and terminal device 22 are to transmit an advertisement urging to visit the store. To do. The server device 24 transmits the advertisement to the determined transmission destination using the advertisement distribution system 28.

  FIG. 3 shows a hardware configuration of the server device 24. A memory 42, a hard disk 44, a DVD-ROM drive 46, and a communication circuit 48 are connected to the CPU 40. The communication circuit 48 is a circuit for connecting to the Internet.

  An operating system 50 and an advertisement distribution program 52 are recorded on the hard disk 44. The advertisement distribution program 52 performs its function in cooperation with the operating system 50. These programs are those recorded on the DVD-ROM 54 and installed on the hard disk 44 via the DVD-ROM drive 46. It may be downloaded via the Internet.

  The store server device 23 and the store web server device 25 have the same configuration as the server device 24.

  FIG. 4 shows a hardware configuration of the mobile terminal device 20. In this embodiment, a smartphone is used as the mobile terminal device 20. A memory 62, a nonvolatile memory 64, a touch screen display 66, and a communication circuit 68 are connected to the CPU 60. The communication circuit 68 is a circuit for connecting to the Internet.

  An operating system 70 and a browser program 72 are recorded in the nonvolatile memory 64. The browser program 72 performs its function in cooperation with the operating system 70.

The terminal device 22 has a normal hardware configuration of a PC (not shown). That is, a memory, a hard disk, a DVD-ROM drive, a communication circuit, a display, a keyboard / mouse, and the like are connected to the CPU. An operating system, a browser program, and the like are recorded on the hard disk.

3. Advertisement Distribution Process Hereinafter, the process of the advertisement distribution program 52 will be described with reference to a flowchart. First, the process of associating the mobile terminal device 20 and the terminal device 22 owned by the customer will be described with reference to FIGS.

  In this embodiment, a customer's real action is acquired using the portable terminal device 20 which a customer has. Moreover, a customer's virtual action is acquired using the terminal device 22 which a customer has. Therefore, it is necessary to link the portable terminal device 20 and the terminal device 22 which the same customer has. 5 and 6 show this association process.

  In this embodiment, the association is performed using a website operated by a store. The customer accesses the store web server device 25 by operating the terminal device 22 in order to browse the store website. In response to this access, the store web server device 25 transmits a mail address registration screen. In response to this, the customer inputs the mail address to the terminal device 22 and transmits it (step S1).

  The store web server device 25 receives the registration of the e-mail address, and returns a coupon URL (URL link of the web page on which the discount coupon is described) to the e-mail address (step S21). Here, it is assumed that the customer can receive the email address by both the mobile terminal device 20 and the terminal device 22.

  The customer receives the mail from the store web server device 25 at the mobile terminal device 20 (step S11). When the customer clicks on the coupon URL described in this mail (step S12), the control application is activated (step S13). Further, the store web server device 25 receives the registration of the mail address, and transmits the mail address and Cookie to the server device 24 (step S22). Further, the store web server device 25 receives the URL click and transmits the coupon to the mobile terminal device 20 (step S23). The mobile terminal device 20 can receive a discount at the store by displaying the coupon on the touch screen display 66 and presenting it.

  In the portable terminal device 20, the mail address and the terminal ID are transmitted to the server device 24 by the activated control application (step S14). Here, the terminal ID is an ID for specifying each mobile terminal device 20, and for example, an advertisement ID defined by Google (trademark) or the like can be used.

  The server device 24 records the cookie and the terminal ID in association with each other based on the mail address and cookie received from the store web server device 25 and the terminal device 22 and the mail address and terminal ID received from the mobile terminal device 20 ( Step S31).

  If the cookie is known, the website browsing history of the customer can be known, so that the real behavior of the customer having the mobile terminal device 20 and the virtual behavior can be linked.

  Next, FIG. 7 shows a flowchart of a process for determining a target customer to which an advertisement is to be distributed among the processes of the advertisement distribution program 52.

  The server device 24 acquires the customer's real behavior data from the store server device 23 of each store (step S41). FIG. 10 shows an example of real behavior data acquired from the store server device 23. As shown in the figure, along with the terminal ID and the store ID, whether the customer has visited or purchased is shown.

  Further, the server device 24 acquires the customer's virtual behavior data from the access history server device 26 (step S42). The access history server device 26 acquires the access history of each viewer based on the cookies of each web server on the Internet. Services that accumulate and provide access history can be used. For example, Yahoo (trademark) and others are provided (Internet Watch “Yahoo revised privacy policy, Web browsing history etc. provided to CCC”, see June 3, 2014).

  In addition, in a system such as Ad Exchange (trademark), when requesting placement for the advertising space, the past browsing tendency of the viewer who is browsing the screen including the advertising space is added together with cookie information. Is sending to. Therefore, the browsing tendency of each viewer can be recorded by accumulating the received additional information every time.

  An example of virtual behavior data is shown in FIG. In this embodiment, each website is classified into 26 genres (map1 to map26) as shown in FIG. 12, and the ratio of the genres of websites visited by each viewer is used as virtual behavior data. The access history server device 26 that acquires the virtual behavior data records a table indicating which genre each website belongs to, and based on this, identifies the genre of the website visited by each viewer. .

  In FIG. 11, the category column indicates the genre of the website. In the User1 column, the ratio of the genre of the website browsed by the viewer in the past is shown. For example, it is shown that User1 is browsing the genre of map1 at a rate of 15.73%, the genre of map2 is 1.22%, the genre of map3 is 2.03%, and so on. Although not shown, Cookies are also described in association with each Usre1, User2,.

  Next, the server device 24 extracts a model customer based on the real behavior data of FIG. 10 (step S43). For example, a case where an advertisement that prompts a customer to visit a store ID “393” is distributed will be described. The server device 24 extracts, as a model customer, a customer who has made a purchase at a store whose store ID is “393”. Thereby, terminal IDs of a plurality of customers are extracted.

  Next, the server device 24 acquires virtual behavior data of the model customer based on the extracted model customer's terminal ID (step S44). As described above, since the terminal ID and the cookie are associated with each other, the virtual behavior data of the customer can be acquired using the terminal ID as a key.

  Subsequently, the server device 24 extracts features of the virtual behavior data of the model customer (Step S45). In this embodiment, the average value of the ratio of the genre of the website visited by each model customer is calculated and is characterized. FIG. 13 shows an example of the average value (average virtual behavior) of the model customer's virtual behavior.

  Next, the server device 24 refers to the virtual behavior data of each customer and extracts customers having a virtual behavior similar to the average virtual behavior of the model customer (step S46). To determine whether they are similar, for example, assuming a multidimensional space around each genre of virtual behavior data, plot the average virtual behavior of model customers and the virtual behavior of each customer in this multidimensional space . In a multidimensional space, a customer having a virtual behavior located within a predetermined spatial distance is extracted with respect to the average virtual behavior of the plotted model customers. In this way, customers having virtual behavior similar to the average virtual behavior of model customers can be extracted.

  The customers extracted in this way should include model customers. At present, since an advertisement for urging a new customer to visit the store / purchase is being issued, the model customer is excluded from the extracted customers, and the target customer to which the advertisement is distributed is set. As described above, the server device 24 extracts and records the target customer. Here, it is assumed that the target customer list is recorded on the hard disk 44.

  Next, among the processes of the advertisement distribution program 52, flowcharts of the advertisement distribution process for the extracted customers are shown in FIGS. It is assumed that the browser operates the terminal device 22 and accesses any web server device (step S15). The web server device determines whether or not the user has accumulated the access history based on the cookie at the time of access.

  If the web server device is a user who has accumulated an access history, the web server device is a history accumulation user (step S61), and transmits content with an advertisement space blank to the terminal device 22 (step S62). In the blank advertisement frame, the URL of the advertisement frame transaction server device is embedded, and the terminal device 22 displaying the content displays an advertisement indicating the advertisement content to be displayed in the blank advertisement frame to the advertisement frame transaction server device. A tag is requested (step S16). At this time, a cookie is also transmitted.

  In response to this, the advertising space transaction server device transmits an advertisement space bid acceptance (including Cookie) to the server device 24 (step S71). The advertising space transaction server device transmits the bid acceptance not only to the server device 24 but also to other server devices with which the contract is made.

  Based on the received cookie, the server device 24 determines whether or not the history storage user is the target customer extracted in step S46 (step S47). If the history storage user is on the list of target customers, the server device 24 performs a bid for placing an advertisement (designating a purchase price and an advertisement tag) (step S48). If it is not on the list, do not bid.

  The advertising space transaction server device that has received the bid determines the winning bidder based on the bid amount from each server device. The successful bidder's advertisement tag is transmitted to the terminal device 22 (step S72). Thus, the successful bidder's advertisement is displayed on the terminal device 22 together with the previously sent content (step S17).

  As described above, in this embodiment, since bidding is performed only for the extracted target customers, store advertisements (such as advertisements for products and services handled in stores) are transmitted only to the target customers. . Therefore, efficient advertisement distribution can be performed.

  In addition, since advertisements are distributed to customers with similar virtual behaviors, effective advertisements can be performed even for customers who have not yet visited the store.

Note that the above-described advertising bidding can use a mechanism such as Ad Exchange (trademark).

3. Other
(1) In the said embodiment, acquisition of real action is performed by communication between the store terminal device 21 installed in the store, and the portable terminal device 20 which a customer has. However, the customer's position may be specified by the GPS receiver of the mobile terminal device 20 or the like, and the store visit may be detected. In this case, it is possible to determine whether or not the mobile terminal device 20 has visited the target store from the detection position, and to transmit to the server device 24 only when it is determined that the store has visited. Alternatively, the position information from the mobile terminal device 20 may always be transmitted to the server device 24, and it may be determined whether or not the server device 24 is visiting the target store.

  In addition, a transmitter such as Bluetooth is installed outside the store (for example, in a shopping mall passage) and communicates with the mobile terminal device 20, and the customer is near the installation location of the transmitter. You may make it detect. However, since it is not known whether or not the customer has entered the store, only the gyro function built in the mobile terminal device 20 and the output of the acceleration sensor are taken into account to grasp the current position. In this way, the customer's current position can be grasped even in an area where GPS radio waves do not reach.

(2) In the above embodiment, the advertisement is distributed to the terminal device 22 of the target customer. However, the advertisement may be distributed to the mobile terminal device 20 of the target customer.

(3) In the above embodiment, a customer who has purchased some product at the store is a model customer, but all customers who have purchased a specific product (received a specific service), all customers who visited the store, etc. You may make it extract as a model customer. Further, a customer who visits or purchases not only once but multiple times may be used as a model customer.

  In the case of a company having a plurality of stores, a customer who has visited (purchased) one of the plurality of stores may be a model customer.

  Furthermore, by taking into account the output of the gyro function and acceleration sensor built in the mobile terminal device 20, it is possible to acquire attributes such as whether the customer is a woman, a man, a child, or an adult. Can do. For example, if the maximum output of the acceleration sensor during walking exceeds a predetermined value for a predetermined number of times or more, it is determined as a male. If the time interval per step obtained by acceleration is shorter than a predetermined time, it is determined that the child is a child. As long as the attributes can be obtained in this way, only customers having a predetermined attribute (for example, only women) among customers who have visited the store may be extracted as model customers.

(4) In the above embodiment, the advertisement is distributed using the advertisement bidding system. In that case, you may make it determine a bid price according to the nearness of the spatial distance in the multidimensional space of the virtual action of the said customer, and the average virtual action of a model customer.

(5) In the above embodiment, the advertisement is distributed using the advertisement bidding system. However, if the mail address of the target customer is known, the advertisement may be distributed using the mail address. Alternatively, if the address is known, the advertisement mail may be delivered.

(6) In the above embodiment, the virtual behavior is characterized by the browsing ratio of the website of each genre of each browsing. However, the virtual behavior may be characterized by browsing (not doing) one or more specific websites.

  Further, instead of or in addition to the above characterization, the virtual behavior may be characterized by browsing characteristics such as a browsing time period and a browsing time length.

  Further, in the above, the virtual behavior is characterized by the average value, but it may be characterized by using the center value, the maximum appearance value, or the like.

(7) In the above embodiment, the visit history of the customer's website acquired by the cookie is used as the virtual action. However, you may make it use as a virtual action whether it is a web member of which group. In this case, the customer can be specified by the e-mail address or name at the time of member registration without using cookies.

(8) In the above embodiment, target customers are extracted in order to distribute advertisements. However, the target person may be extracted in order to determine not only the advertisement but also the sales staff visit destination, flyer distribution destination, event notification distribution destination, and the like.

(9) In the above embodiment, it is detected that the target customer who delivered the advertisement has visited or purchased, and measures how much of the target customers who have delivered the advertisement visited or purchased. Thus, the advertisement effect may be measured. In this case, if the coupon distributed in the advertisement distributed to the mobile terminal device 20 is held over the store terminal device 21 so that a discount can be received, the certainty of detecting the customer visit can be increased. Can do.

  In the next advertisement distribution, the customers who actually visited or purchased in this way may be extracted as model customers.

(10) In the above embodiment, as shown in FIG. 1, the target customers are generally extracted in the following flow.

i) A model customer is extracted based on the real behavior of the customer.

ii) Extract features of the extracted model customer's virtual behavior.

iii) A customer having a virtual behavior similar to that of the model customer's virtual behavior is extracted as a target customer.

  However, as shown in FIG. 14, target customers may be extracted in the following flow.

i) A model customer is extracted based on the virtual behavior of the customer.

ii) Extract features of the extracted model customer's real behavior.

iii) A customer having real behavior similar to the characteristics of the model customer's real behavior is extracted as a target customer.

  Also when constructing such a system, the system shown in FIG. 2 can be used.

  For example, if an advertisement for soliciting a contract for a web service (news subscription member) is distributed, the processing is as follows. First, a customer who has already contracted the web service or a similar service is extracted as a model customer ((i) above). This can be obtained by obtaining member information subscribed to the web service.

  Next, the ratio of the type of store visited by the model customer is acquired. This can be realized by adding store genre information when the store server device 23 transmits customer visit information to the server device 24. The server device 24 can total the genres of the stores where each customer has visited, and can calculate the ratio (30% for restaurants, 20% for clothing stores, etc.). The above-mentioned ratio of a plurality of model customers can be averaged and characterized ((ii) above).

  Subsequently, a customer having real behavior similar to the feature of the model customer's real behavior is extracted as a target customer ((iii) above). This extraction can also be performed based on a spatial distance in a multidimensional space with each genre as an axis, as in the above embodiment.

When the target customer thus extracted brings the mobile terminal device 20 close to the store terminal device 21 and performs store visit registration, solicitation for subscription to the web service is made on the screen of the mobile terminal device 20 or the store terminal device 21. Display advertisements. Alternatively, an advertisement flyer or the like may be printed in advance at a store and distributed when the target customer visits the store.

Claims (11)

Real behavior acquisition means for acquiring each customer's store visit behavior as real behavior,
Virtual behavior acquisition means for acquiring the visit behavior of each customer's website as a virtual behavior;
A model customer extracting means for extracting one or more customers as models based on the real behavior of each customer;
Virtual behavior feature calculation means for calculating the virtual behavior feature of the extracted model customer;
Target customer extraction means for extracting other customers having virtual behavior characteristics similar to the virtual behavior characteristics of the model customer as target customers;
An advertisement transmitting means for transmitting an advertisement urging the customer to visit the store to the extracted target customer terminal device;
In an advertisement distribution device equipped with
The virtual behavior feature calculation means characterizes virtual behavior based on a website visit history of a model customer. A program for realizing an advertisement distribution device by a computer,
Real behavior acquisition means for acquiring each customer's store visit behavior as real behavior,
Virtual behavior acquisition means for acquiring the visit behavior of each customer's website as a virtual behavior;
A model customer extracting means for extracting one or more customers as models based on the real behavior of each customer;
Virtual behavior feature calculation means for calculating the virtual behavior feature of the extracted model customer;
Target customer extraction means for extracting other customers having virtual behavior characteristics similar to the virtual behavior characteristics of the model customer as target customers;
In an advertisement distribution program for causing an extracted target customer terminal device to function as an advertisement transmitting means for transmitting an advertisement urging to visit the store,
The advertisement distribution program characterized in that the virtual behavior feature calculating means characterizes the virtual behavior based on a website visit history of a model customer. In the apparatus or program in any one of Claim 1 or 2,
The real behavior acquisition means is the act of visiting the store by acquiring the location information of the mobile terminal device possessed by each customer or the communication of payment related information with the mobile terminal device possessed by each customer. An apparatus or program characterized by acquiring In the apparatus or program in any one of Claims 1-3,
The model customer extracting means extracts a customer who has visited a store and purchased a product, or a customer who has visited the store a predetermined number of times or more as a model customer. In the apparatus or program of Claim 4,
The advertisement or the program prompts the store visit and the purchase of the product. In the apparatus or program in any one of Claims 1-5,
The virtual behavior feature calculating means characterizes the virtual behavior based on the type of website visited by the model customer. In the apparatus or program in any one of Claims 1-6,
Whether the target customer who transmitted the advertisement has visited the store after transmitting the advertisement is acquired from the real behavior acquisition means, and the advertising effect is calculated by calculating the ratio of the customer who visited the store to the target customer who transmitted the advertisement An apparatus or program further comprising advertisement effect calculation means. Real action acquisition means for acquiring each person's real action as real action,
Virtual behavior acquisition means for acquiring visit behavior of each person's website as virtual behavior;
A model extracting means for extracting one or more people as models based on each person's real behavior;
Virtual behavior feature calculating means for calculating the virtual behavior features of the extracted model;
A target person extracting means for extracting, as a target person, another person having a virtual behavior characteristic similar to the virtual behavior characteristic of the model;
In the subject selection device comprising:
The virtual behavior feature calculating means characterizes the virtual behavior based on a website visit history of a model customer. A program for realizing a target person selecting device by a computer, the computer,
Real action acquisition means for acquiring each person's real action as real action,
Virtual behavior acquisition means for acquiring visit behavior of each person's website as virtual behavior;
A model extracting means for extracting one or more people as models based on each person's real behavior;
Virtual behavior feature calculating means for calculating the virtual behavior features of the extracted model;
In a target person selection program for functioning as a target person extracting means for extracting another person having a virtual behavior characteristic similar to the virtual behavior characteristic of the model as a target person,
The virtual behavior feature calculating means characterizes the virtual behavior based on a model customer's website visit history. Real behavior acquisition means for acquiring each customer's store visit behavior as real behavior,
Virtual behavior acquisition means for acquiring the visit behavior of each customer's website as a virtual behavior;
A model customer extraction means for extracting one or more customers as models based on the virtual behavior of each customer;
A real behavior feature calculating means for calculating a feature of the extracted model customer's real behavior;
Target customer extracting means for extracting other customers having real behavior characteristics similar to the real behavior characteristics of the model customer as target customers;
An advertisement output means for outputting an advertisement for encouraging a visit to the website for the extracted target customers;
An advertisement output device comprising: Real action acquisition means for acquiring each person's action as real action,
Virtual behavior acquisition means for acquiring visit behavior of each person's website as virtual behavior;
A model extracting means for extracting one or more persons performing a desired real action as a model based on each person's real action;
Virtual behavior feature calculating means for calculating the virtual behavior features of the extracted model;
A target person extracting means for extracting, as a target person, another person having a virtual behavior characteristic similar to the virtual behavior characteristic of the model;
A subject selection device comprising: