JP6467032B1 - Useful information providing apparatus, control method for useful information providing apparatus, and useful information providing program - Google Patents

Abstract

Provided is a useful information providing device that provides useful information that matches the preference and behavioral characteristics of the owner or owner of a terminal such as a mobile phone. A useful information providing apparatus generates basic customer trend information based on usage-related information including usage information of a customer using a service and / or product providing location, and the customer terminal A distribution information storage unit that stores information associated with information and stores distribution information for customers and distribution destination condition information. The terminal information to be distributed is selected from the basic trend information and the distribution destination condition information, and the distribution information for the customer is transmitted to the terminal 50 of the selected terminal information. [Selection] Figure 1

Description

  The present invention relates to a useful information providing device that provides useful information for a terminal device such as a mobile phone to its owner, a method for controlling the useful information providing device, and a useful information providing program.

  2. Description of the Related Art Conventionally, proposals have been made to provide a mobile phone with necessary information inferred from the owner's attributes and usage (for example, Patent Document 1).

JP-A-2005-107728

  However, these pieces of information do not necessarily match the palatability and behavioral characteristics peculiar to individual owners of mobile phones, and are therefore unnecessary for the owners of the mobile phones receiving such information. A large amount of information is received, and there is a problem that it is complicated.

Accordingly, the present invention is a portable telephone or the like of the terminal of the owner or holder such useful information providing apparatus for providing useful information that matches the palatability and behavior characteristics of the control method, and provides chromatic information useful information providing apparatus The purpose is to provide a program.

According to the present invention, the object is to generate basic trend information of a customer based on usage related information including usage information of a customer using a service location and / or provision of goods, and the customer terminal An advertisement distribution condition storage unit that stores the advertisement information and the condition information of the advertisement, and associates the information with the information, selects the terminal information to be distributed from the basic trend information and the condition information of the advertisement, The preference information is configured to transmit the advertisement information to the terminal of the selected terminal information , wherein the basic tendency information is generated based on information including the type information of the provision location of the customer, Life cycle generated based on information including business condition usage frequency information generated based on information including business type information of the provision location used by the customer and information on use cycles of the customer to the provision location Includes a broadcast, the preference information, the business category usage frequency information and with reference to the life cycle information is achieved by the advertisement useful information providing apparatus and selects the terminal information matches the condition information The

According to the above configuration, when the distribution information for customers such as advertisements has distribution destination condition information, basic trend information (for example, store preference information) generated based on customer usage information using the provided location Etc.) is selected, and the distribution information for the customer is transmitted to the terminal (for example, a mobile phone).
Therefore, the distribution information for customers can be effectively distributed to a terminal such as a mobile phone of a customer that is suitable as a distribution destination of distribution information for the customer such as the advertisement, and the customer such as the owner or the owner of the terminal. Useful information that matches palatability and behavioral characteristics can be provided to customers of the terminal.

  According to the above configuration, since the basic tendency information includes any one of preference information, business use frequency information, and life cycle information, a more appropriate transmission as a distribution destination of distribution information for customers such as the advertisement. The destination can be selected with high accuracy.

  Preferably, based on entrance information and exit information of the terminal of the customer to the provision location, provision location circumstance information about the provision location and / or customer circumstance information about the customer is generated, and the provision location Based on the situation information and / or the customer situation information, it is configured to be able to generate coupon content information having different contents for each customer, and the coupon content information having different contents for each customer is provided to the terminal of each customer. It is the structure which can be transmitted to.

According to the said structure, it becomes the structure which can produce | generate the coupon content information (for example, coupon content) of a different content for every customer based on provision place (for example, shop) circumstance information and / or the said customer circumstance information. .
For this reason, coupons with contents that match one or both of the circumstances can be generated for the customer based on the provision location circumstance information and the customer circumstance information (for example, the store visits at the store idle time (non-crowded)) For coupons with a tendency to do this, coupons with discounts greater than normal during idle time are generated).
Moreover, according to the said structure, since it becomes the structure which can transmit the coupon content information of a different content for every customer to each customer's terminal, in each customer's terminal, the coupon of the most appropriate content is automatically set. Will arrive.
Accordingly, coupons having different contents can be provided for each customer, and specific circumstances on the side of the providing place (for example, a store) and / or specific details on the customer side using the providing place (for example, a store) can be provided. It is possible to automatically and promptly provide coupons having appropriate contents that are different for each customer according to circumstances.

  Preferably, the entrance information and the exit information of the terminal of the customer are generated by transmitting and receiving information about the coupon between the entrance information detection device and the exit information detection device installed at the provision place and the terminal. It is characterized by being.

According to the above-described configuration, only by automatically transmitting the coupon information transmitted to the entrance information detecting device or the like, the entrance information (for example, entering the store) and the exit information (for example, leaving the store) of the provided place. Since information can be generated, necessary information can be easily acquired.
In addition, it is possible to quickly and accurately grasp the entrance time, exit time, and stay time of a customer who has visited a provision place such as a store.

  Preferably, the entrance information and the exit information include time information, and the provision location circumstance information and / or the customer circumstance information is generated based on the entrance information and the exit information, and The provision place situation information includes customer stay time information, customer turnover information, congestion time information of the provision place, or non-congestion time information of the provision place.

  According to the said structure, since entrance information and exit information include time information, various provision place situation information and customer situation information can be generated easily and quickly, and based on these information, More appropriate coupon information can be generated for the customer and the providing place.

According to the present invention, the object is to generate basic trend information of a customer based on usage related information including usage information of a customer using a service location and / or provision of goods, and the customer terminal The information is stored in association with the information, the advertisement information and the advertisement condition information are stored in the advertisement distribution condition storage unit, and the terminal information to be distributed is selected and selected from the basic tendency information and the advertisement condition information. The advertisement information is transmitted to the terminal of the terminal information, and the basic trend information is preference information generated based on information including type information of the provision location of the customer, the provision used by the customer Including the business cycle usage frequency information generated based on the information including the business type information of the place and the life cycle information generated based on the information including the usage cycle information to the provision location of the customer, and the preference Information, the business category usage frequency information and with reference to the life cycle information is achieved by the control method of the useful information providing apparatus and selects the terminal information matches the advertisement condition information.

According to the present invention, according to the present invention, basic trend information of a customer is generated based on usage-related information including usage information of a customer using a service location and / or a place where a product is provided. The function of storing in association with the terminal information of the customer, the function of storing the advertisement information and the condition information of the advertisement in the advertisement distribution condition storage unit, the basic tendency information and the condition information of the advertisement, the distribution target The function of selecting terminal information and transmitting the advertisement information to the terminal of the selected terminal information, the preference that the basic tendency information is generated based on the information including the type information of the provision location of the customer Information, business condition usage frequency information generated based on information including the business type information of the providing location used by the customer, and information including information including usage cycle information of the customer to the providing location Includes lifecycle information, the preference information, the business category usage frequency information and with reference to the life cycle information, the advertisement useful information providing apparatus to execute the matching the condition information function for selecting a terminal information Achieved by the control program.

Accordingly, the present invention is a portable telephone or the like of the terminal of the owner or holder such useful information providing apparatus for providing useful information that matches the palatability and behavior characteristics of the control method, and provides chromatic information useful information providing apparatus There is an advantage that a program can be provided.

It is the schematic which shows the main structures of the advertisement delivery and coupon information management system which is a useful information provision apparatus concerning this invention, for example including advertisement delivery and a coupon information management server. It is a schematic block diagram which shows the main structures of the sushi store chain customer information management server of FIG. It is a schematic block diagram which shows the main structures of the entrance coupon check apparatus of FIG. It is a schematic block diagram which shows the main structures of the exit coupon check apparatus of FIG. It is a schematic block diagram which shows the main structures of the advertisement delivery and coupon information management server of FIG. It is a schematic block diagram which shows the main content of the advertisement delivery and coupon information management server side 1st various information management part. It is a schematic block diagram which shows the main content of advertisement delivery and the coupon information management server side 2nd various information management part. It is a schematic block diagram which shows the main content of 3rd various information management part by the side of advertisement delivery and a coupon information management server. It is a schematic block diagram which shows the main content of the advertisement delivery and coupon information management server side 4th various information management part. It is a schematic block diagram which shows the main content of the advertisement delivery and coupon information management server side 5th various information management part. It is a schematic flowchart which shows the main processes of the validation process of customer information. It is another schematic flowchart which shows the main processes of the validation process of customer information. It is a schematic flowchart which shows the reading process of the "coupon" information in the entrance side coupon check apparatus of FIG. It is a schematic flowchart which shows the reading process of the "coupon" information in the exit side coupon check apparatus of FIG. It is a general | schematic flowchart which shows the process of producing | generating the preliminary information for selecting the customer's mobile telephone which is the delivery destination which delivers the advertisement, for example, which is delivery information for customers. It is a schematic flowchart which shows the process of transmitting an advertisement to each mobile phone of a selected customer. It is a schematic flowchart which shows the production | generation process of various "secondary information". It is a schematic flowchart which shows the main production | generation processes of the coupon content for every member (customer). It is a schematic flowchart which shows a questionnaire information generation process.

Preferred embodiments of the present invention will be described below in detail with reference to the accompanying drawings.
The embodiments described below are preferred specific examples of the present invention, and thus various technically preferable limitations are given. However, the scope of the present invention is particularly limited in the following description. Unless otherwise stated, the present invention is not limited to these embodiments.

(About main composition of advertisement distribution and coupon management system 1)
FIG. 1 is a schematic diagram showing a main configuration of an “advertisement distribution and coupon information management system 1” including, for example, an advertisement distribution and coupon information management server 100 which is a useful information providing apparatus according to the present invention.
As shown in FIG. 1, the advertisement distribution and coupon management system 1 includes an “advertisement distribution and coupon information management server 100”, “Y” managed by an “X advertisement distribution and coupon information management company” that manages advertisement distribution and coupon information. “Sushi store chain customer information management server 10” managed by “sushi store chain company”, for example, an entrance information detection device arranged in “P sushi store” which is a provision place managed by this Y sushi store chain company For example, it has an “exit side coupon check device 30” which is an “entrance side coupon check device 20” and an exit information detection device, for example.
In addition, for example, a “POS (Point sales system) device 60”, which is a sales management device, is also arranged in the P sushi store.

Furthermore, this system 1 also has, for example, a mobile phone 50 which is a terminal possessed by a customer of a P sushi store, for example.
Further, as will be described later, the present system 1 is configured to distribute, for example, “advertisement information” that is “distribution information for customers” from the “advertisement distribution and coupon information management server 100” to the mobile terminal 50.
These “advertisement distribution and coupon information management server 100”, “sushi store chain customer information management server 10”, “entrance side coupon check device 20”, and “exit side coupon check measure 30” are “Internet network 2” in FIG. It is the structure which can communicate via "."
1 is configured to be able to communicate with the “advertisement distribution and coupon information management server 100” via the base station 3 of FIG. 1 and the Internet network 2 or the like.

  The “POS device 50” disposed at the P sushi store in FIG. 1 is connected to the “exit side coupon check device 30” so as to be communicable.

  In the present system 1 in FIG. 1, a coupon indicating a special treatment such as a discount, for example, an electronic coupon is transmitted from the coupon information management server 100 to, for example, a mobile phone 50 of a customer at a P sushi store. For example, a matrix type two-dimensional code (QR code) is attached to the electronic coupon.

Then, the customer carries the mobile phone 50, visits the P sushi store, and enters the “entrance side (matrix type two-dimensional) code reader 22” of the “entrance side coupon check device 20” disposed near the entrance. By reading the same code of the coupon information, the coupon information can be transmitted to the device 20.
In the present embodiment, “matrix type two-dimensional code” is also referred to as “code”.

In addition, an “exit side coupon check device 30” is arranged in the vicinity of the POS device 60 near the exit of the P sushi store. Like the “entrance side coupon check device 20”, the matrix type two-dimensional for the mobile phone 50 coupon is provided. The code can be read.
Thus, by reading the coupon information, a customer who has the mobile phone 50 can use coupon benefits such as discounts at the P Sushi restaurant.

  On the other hand, the P sushi store is configured to be able to acquire time information of customer entry and exit by reading coupon information with the “entrance side coupon check device 20” and the “exit side coupon check device 30”. Yes.

(Main configuration of mobile phone 50)
As shown in FIG. 1, the mobile phone 50 has a touch panel 51. The touch panel 51 is an electronic component that combines a “display” that displays various types of information and a position input device, and is also an input device that can input various types of information when the user touches the display on the display.

  The mobile phone 50 has an “information input button 52”, and the information input button 52 is configured such that various information can be input when the operator presses the button 52.

  Further, the mobile phone 50 has a “portable communication device” and “portable information storage unit” not shown, and the mobile phone 50 is connected via the base station 3 and the Internet network 2 as shown in FIG. The “advertisement distribution and coupon information management server 100” in FIG.

(About main composition of sushi store chain customer information management server 10)
FIG. 2 is a schematic block diagram showing a main configuration of the “sushi store chain customer information management server 10” of FIG.
The “sushi store chain customer information management server 10” shown in FIG. 2 is a server that is managed by the Y sushi store chain company of FIG. ing.
As shown in FIG. 2, the server 10 includes a “customer information management server side control unit 11”, and the control unit 11 communicates with, for example, the “advertisement distribution and coupon information management server 100” in FIG. 1. The “customer information management server side communication device 12” is controlled.
Further, as shown in FIG. 2, a “customer information management server side display 13” for displaying various data and a “customer information management server side various input device 14” such as a keyboard for inputting various information are also included in the control unit 11. It is controlled by.

Further, as shown in FIG. 2, the server 10 includes a “sushi store chain customer information storage unit 15” and is controlled by the control unit 11.
This “sushi store chain customer information storage unit 15” stores information on customers who visited the “P Sushi store” of the same company Y. For example, the customer's name, address, mobile phone number, mail Numbers and the like are stored.
This mobile phone number is an example of terminal information.

(About main composition of entrance coupon check device 20)
FIG. 3 is a schematic block diagram showing a main configuration of the “entrance coupon check device 20” of FIG.
As shown in FIG. 3, the “entrance coupon check device 20” has an “entrance side control unit 21”, and the control unit 21 controls the “entrance side code reading device 22” as shown in FIG. It has a configuration.
As described above, the “entrance side code reading device 22” is configured to read the “matrix type two-dimensional code” stored in the mobile phone 50 of the customer.

  Also, as shown in FIG. 3, the “entrance side communication device 23” is controlled by the “entrance side control unit 21” and can communicate with, for example, the “advertising distribution and coupon information management server 100” as shown in FIG. It is connected to the.

The “inlet side timing device 24” shown in FIG. 3 generates time information and is controlled by the “inlet side control unit 21”.
The “entrance side store information storage unit 25”, “entrance side code storage unit 26”, “entrance side code reading time information storage unit 27”, “entrance side coupon code identification processing unit (program) 28” and “entrance” in FIG. The “side coupon code storage unit 29” is also controlled by the “entrance side control unit 31”, which will be described later.

(About main composition of exit coupon check device 30)
FIG. 4 is a schematic block diagram showing a main configuration of “exit coupon check device 30” in FIG.
As shown in FIG. 4, the “exit coupon check device 30” has an “exit side control unit 31”, and the control unit 31 controls the “exit side code reading device 32” as shown in FIG. It has a configuration.
As described above, the “exit side code reading device 32” is configured to read the “matrix type two-dimensional code” stored in the customer's mobile phone 50.

  As shown in FIG. 3, the “exit side communication device 33” is controlled by the “exit side control unit 31”, and as shown in FIG. 1, for example, the “advertisement distribution and coupon information management server 100” or the POS device 60. It is connected so that communication is possible.

The “exit side timing device 24” shown in FIG. 4 generates time information and is controlled by the “exit side control unit 31”.
The “entrance side store information storage unit 35”, “entrance side code storage unit 36”, “entrance side code reading time information storage unit 37”, “entrance side coupon code identification processing unit (program) 38” and “entrance” in FIG. The “side coupon code storage unit 39” is also controlled by the “entrance side control unit 31”, which will be described later.

(Main configuration of advertisement distribution and coupon information management server 100)
FIG. 5 is a schematic block diagram showing a main configuration of the “advertisement distribution and coupon information management server 100” in FIG.
As shown in FIG. 5, the “advertisement distribution and coupon information management server 100” has an “advertisement distribution and coupon information management server side control unit 101”. As shown in FIG. 1 is configured to control the “advertising distribution and coupon information management server side communication device 102” for communicating with each device shown in FIG.

The “advertisement distribution and coupon information management server side display 103” shown in FIG. 5 displays various information and is controlled by the control unit 101.
The “advertising distribution and coupon information management server side various information input device 104” shown in FIG. 5 is a keyboard or the like for inputting various information, and is controlled by the control unit 101.

  "Advertisement distribution and coupon information management server side first various information management unit 110", "Advertisement distribution and coupon information management server side second various information management unit 120", "Advertisement distribution and coupon information management server side" The third various information management unit 130, “advertising distribution and coupon information management server side fourth various information management unit 140” and “advertising distribution and coupon information management server side fifth various information management unit 150” are also controlled. Controlled by the unit 101.

  6 to 10 are respectively “an advertisement distribution and coupon information management server-side first various information management unit 110”, “advertisement distribution and coupon information management server-side second various information management unit 120”, and “advertisement distribution”. And the third various information management unit 130 on the coupon information management server side, the fourth various information management unit 140 on the advertisement distribution and coupon information management server side, and the fifth various information management on the advertisement distribution and coupon information management server side. It is a schematic block diagram which shows the main content of the part 150 ". These contents will be described later.

(Example of operation of “advertisement distribution and coupon management system 1” according to the present embodiment)
An operation example using the “advertisement distribution and coupon management system 1” shown in FIG. 1 will be described below.
First, the “Y sushi store chain company” in FIG. 1 wants to distribute (send) a discount coupon, for example, an electronic coupon, to a mobile phone 50 of a customer such as a P sushi store, for example, Request for coupon transmission to “X coupon information management company” in FIG. 1 and advertisement of “Y sushi store chain” (for example, discount campaign at each store of “Y sushi store chain” on Sunday. ”Will be described below as an example when a request to effectively distribute“ ”to the mobile phone 50 or the like is made.

(Register "attribute information" in the following process)
(About Y sushi store chain company customer information provision process)
The Y sushi store chain company sends the customer information stored in its own “sushi store chain customer information management server 10” to the “coupon information management” of the “X coupon information management company” in FIG. To the server 100 ".
Specifically, information such as “name, address, mobile phone number, zip code,“ attribute information ”such as gender and age” stored in the “sushi store chain customer information management server 10” is stored. Sent.

  The “advertisement distribution and coupon information management server 100” that has received the information stores the received customer information in the “coupon server side customer information storage unit 111” of FIG.

(Regarding validation processing of customer information in the “advertisement distribution and coupon information management server 100”)
Since it is unclear whether the customer information transmitted from the “sushi store chain customer information management server 10” of the “Y sushi store chain company” can be used as it is and the coupon can be transmitted to the mobile phone 50 of each customer. Then, “validation processing” of “customer information” is performed as follows.

11 and 12 are schematic flowcharts showing main steps of the customer information validation process.
First, in step (hereinafter referred to as “ST”) 1 in FIG. 11, the “first customer information validation processing unit (program) 112” in FIG. 6 operates, and the “coupon server side customer information storage unit in FIG. The customer information “111” is compared with the registered customer information in the “registered customer information storage unit 113” in FIG.
As shown in FIG. 6, the “registered customer information storage unit 113” stores the customer's membership number, name, mobile phone number, postal code, address, sex, age (attribute information), and the like.
Then, it is determined whether there is data that matches the customer information in the “coupon server side customer information storage unit 111”.

Specifically, it is determined whether there is information that matches customer information such as name, address, mobile phone number, postal code, gender, age, and the like.
That is, if the “advertisement distribution and coupon information management server 100” of the “X coupon information management company” matches the customer information already known, the information is already “advertising distribution and coupon information management server 100”. Since the information is validated, there is no need to validate it.

Therefore, when there is “matching customer information” in ST2, the process proceeds to ST3. In ST3, for example, “Y sushi store chain” is entered in the “business type” column of the customer in the “registered customer information storage unit 113”.
This “business type” is an example of “business type information”.
If “Y sushi store chain” has already been entered in the “business type” column of the customer, for example, it is not necessary to input the “business type”.

If “customer information” does not match in ST2, the process proceeds to ST4. In ST4, the “second customer information validation processing unit (program) 114” in FIG. 6 operates, and the customer information in the “coupon server side customer information storage unit 111” in FIG. 6 and the “registered customer” in FIG. The registered customer information in the information storage unit 113 "is compared.
Then, it is determined whether or not the customer information in the “coupon server side customer information storage unit 111” includes information of “name”, “address”, and “mobile phone number”.

  If it is determined as “have” in ST5, the process proceeds to ST6. In ST6, “Short Mail” associated with the identification information (newly added member number, etc.) is transmitted to “Mobile Phone Number” of the customer's mobile phone 50, and “Name” and “Zip Code” are sent by short mail. Ask for input and reply.

  Next, the process proceeds to ST7. In ST7, the “second customer information validation processing unit (program) 114” returns the “name” and “zip code” returned from the customer's mobile phone 50, and “coupon server side customer information storage” in FIG. It is determined whether the “name” and “address” of the customer information of the “part 111” match.

  If it is determined in ST8 that “match”, the process proceeds to ST9. In ST9, it is assumed that the customer has been “confirmed” and is associated with the “membership number” and stored in the “registered customer information storage unit 113” in FIG. ".

On the other hand, if it is determined in ST5 that they do not match, the process proceeds to ST10. In ST10, the “third customer information validation processing unit (program) 121” in FIG. 7 operates, and the customer information in the “coupon server side customer information storage unit 111” and the “registered customer information storage unit 113” in FIG. To the registered customer information.
Then, it is determined whether or not the customer information in the “coupon server side customer information storage unit 111” includes information of “name” and “address”.

  Then, if it is determined as “having” in ST11, the process proceeds to ST12. In ST12, a direct mail (DM) is sent to the “name” of the “address”, and the DM indicates that “I want to make a call with a mobile phone”.

Next, the process proceeds to ST13. In ST13, when a phone call from a customer is received, “short mail” is transmitted to the mobile phone number of the customer, and input and transmission of “name” and “zip code” are requested by the short mail.
Next, the process proceeds to ST14. Whether or not the “name” and “zip code” transmitted from the mobile phone of the customer matches the address of the customer information in the “coupon server side customer information storage unit 111” is determined as “third customer information validation processing unit” (Program) 121 ”determines.

  If “matched” is determined in ST15, the process proceeds to ST16. In ST16, “confirmed” for the customer is assumed, and it is stored in the “registered customer information storage unit 113” in FIG. 6 in association with the membership number, and the “customer type” of the customer is, for example, “Y Sushi Store Chain”. input.

This completes the “validation process”. In these processes, customer information that has not been validated is regarded as information that cannot be used.
Thus, in the present embodiment, “customer information” received from the client (company) is confirmed, and “coupon” is transmitted only to valid customer information.

(Coupon sending process)
Since the customer information has been confirmed, the process proceeds to the first coupon transmission process. In this embodiment, as will be described later, the coupon provides a coupon with different contents for each customer's circumstances, but in this example, the first coupon is a coupon with the same contents, and changes according to the usage situation etc. Explained.

For example, at a “P sushi store” of a Y sushi store chain company and the like, a “discount coupon” that can be used is a discount, and this “coupon content” is stored in the “registered customer information storage unit 113” in FIG. It has a “coupon code (X01)” associated with the stored “name”.
For example, these pieces of information are indicated by a “matrix two-dimensional code (code)” and associated with the coupon.

  Then, the “coupon” with the “matrix two-dimensional code (code)” is transmitted to each mobile phone 50 or the like. In this example, “coupon content” is, for example, 500 yen discount.

Next, the customer who has received the “coupon” with the “matrix type two-dimensional code (code)” in his / her mobile phone 50 goes to “P Sushi Store” in FIG. To do.
This coupon content is an example of “coupon content information”.

("Coupon" check process in "entrance side coupon check device 20")
FIG. 13 is a schematic flowchart showing a “coupon” information reading process in the “entrance side coupon check device 20” of FIG.
An “entrance side coupon check device 20” is arranged at the entrance of the “P sushi store” in FIG. 1, and the “exit side coupon” in FIG. A check device 30 "is arranged.

  When the customer enters from the entrance of “P Sushi Store”, when using the coupon, there is an indication that “the entrance side coupon check device 20” should read the coupon. The apparatus 20 is caused to read the “matrix type two-dimensional code (code)” of the received “coupon”.

  Then, the process proceeds to ST21 in FIG. In ST21, it is determined whether or not “entrance side code reading device 22” of FIG. 3 of “entrance side coupon check device 20” has read the code of customer's mobile phone 50.

If it is determined in ST22 that the data has been read, the process proceeds to ST23. In ST23, the read code is stored in the “entrance side code storage unit 27” in FIG.
Then, referring to the “entrance side timing device 24” in FIG. 3, the read time information is stored in the “inlet side code reading time information storage unit 27” in FIG.

  Next, the process proceeds to ST24. In ST24, the “entrance side coupon code identification processing unit (program) 28” of FIG. 3 operates, analyzes and identifies the coupon code from the code, and stores it in the “entrance side coupon code storage unit 29” of FIG.

  Next, the process proceeds to ST25. In ST25, the “entrance side communication device 23” operates, and the “coupon code” in the “entrance side coupon code storage unit 29” and the “store number (for example, the number of the P sushi store) in the“ entrance side store information storage unit 26 ”. Etc.) and “time information” of “entrance side code reading time information storage unit 27” is transmitted to “coupon information management server 100” in FIG.

Next, the process proceeds to ST26. In ST26, the “coupon information management server 100” in FIG. 1 receives the “coupon code”. As described above, the “coupon code” is associated with the customer's name and the like.
For this reason, with reference to the “registered customer information storage unit 113” in FIG. 6, the coupon code of the “registered customer information storage unit 113” corresponding to the “coupon code” received from the “entrance side coupon check device 20” is displayed. The “store number” is entered in the “store store” field of the “registered customer information storage unit 113” corresponding to this “coupon code”.
Further, “time information (year / month / day / time)” is input to “entry time” of the corresponding “registered customer information storage unit 113”.

  As described above, referring to the “registered customer information storage unit 113” in FIG. 6, the customer can be specified from the “coupon code”, and information on which store the customer entered and at what time can be easily and Can be acquired quickly.

  This store entry time is an example of “entrance information”.

Next, when the customer finishes the meal at the P sushi store, he goes to checkout and goes to the payment place. Then, the person in charge at the P sushi store uses the POS device 60 to pay the customer's payment amount and number of users (group). Number of persons) is input to the POS device 60.
In the vicinity of the POS device 60, an “exit side coupon check device 30” is arranged, and a message “Please read the coupon” is displayed to the customer who uses the coupon.
Therefore, the customer causes the “exit side code reading device 32” of FIG. 4 to read the “matrix type two-dimensional code” of the “coupon” received by the mobile phone 50 of the customer.

("Coupon" check process in "exit side coupon check device 30")
FIG. 14 is a schematic flowchart showing a “coupon” information reading process in the “exit side coupon check device 30” of FIG.
In ST31 of FIG. 14, it is determined whether or not “exit side code reading device 32” of “exit coupon check device 30” has read “matrix type two-dimensional code (code)” of mobile phone 50.

  When it is read in ST32, the process proceeds to ST33. In ST33, the code read by the “exit side code reading device 32” is stored in the “exit side code storage unit 36”, the “exit side timing device 34” is referred to, and the read time information is set to “exit side code reading time”. The information is stored in the information storage unit 37 ”.

  Next, the process proceeds to ST34. In ST34, the “exit-side coupon code identification processing unit (program) 38” operates to analyze and identify the coupon code from the “matrix type two-dimensional code (code)”, and the “exit-side coupon code storage unit” of FIG. 39 ".

Next, the process proceeds to ST35. In ST35, the “exit side coupon check device 30” acquires the “group number”, “payment amount”, etc. from the POS device 50, and stores them in the “group number and payment amount storage unit 40” of FIG.
The “group number” and “payment amount” are examples of “number information” and “sales information”.

  Next, the process proceeds to ST36. In ST36, the “exit-side communication device 33” operates and the “coupon code” in the “exit-side coupon code storage unit 39” and the “store number (for example, the store at the P sushi store) in the“ exit-side store information storage unit 35 ”. No.) ”,“ Time information ”of“ Exit code reading time information storage unit 37 ”and“ Group number and payment amount etc. ”of“ Group number and payment amount storage unit 40 ”to“ Coupon information management server 100 ” Send.

Next, the process proceeds to ST37. In ST37, the “coupon information management server 100” in FIG. 1 receives the “coupon code”. As described above, the “coupon code” is associated with the customer's name and the like.
For this reason, referring to the “registered customer information storage unit 113” in FIG. 6, the coupon code of the “registered customer information storage unit 113” corresponding to the “coupon code” received from the “exit side coupon check device 30” ( And the name, etc.) are specified, and the “store number” is entered in the “store store” column of the “registered customer information storage unit 113” corresponding to this “coupon code”.
In addition, “time information (year / month / day / time)” is input to “store closing time” in the corresponding “registered customer information storage unit 113”.
Further, “number of people” and “payment amount” are entered in the “group number” and “payment amount” fields of the corresponding “registered customer information storage unit 113”.

  As described above, referring to the “registered customer information storage unit 113” in FIG. 6, the customer can be identified from the “coupon code”. Further, the information on which store the customer left and at what time, the payment amount And information on the number of users (group number) can be acquired easily and quickly.

  This store exit time is an example of “exit information”.

  By the above-mentioned “coupon” check step in “entrance side coupon check device 20” in FIG. 13 and “coupon” check step in “exit side coupon check device 30” in FIG. It is possible to obtain information on which store the customer has entered and at what time, information on the payment amount, and the number of users (group number).

(About “Advertising Delivery Preparation Information Process”)
FIG. 15 is a schematic flowchart showing a process of generating preliminary information for selecting a mobile phone of a customer who is a delivery destination for delivering an advertisement, for example, delivery information for a customer.
("Store preference information generation process")
First, in ST71 of FIG. 15, the “store preference information generation processing unit (program) 122” of FIG. 7 operates and refers to the “registered customer information storage unit 113” of FIG. The “attribute information” of the storage unit 113 stores a man or woman, age, and the like, and information on “entering store” includes, for example, a sushi restaurant, a curry restaurant, an Italian restaurant, and the like.

Further, the “preference standard information storage unit 123” in FIG. 7 is referred to. The storage unit 123 stores reference information for determining preference information.
For example, “gender” in “registered customer information storage unit 113” in FIG. 6 is “male”, “age” is “20 years old or older” (attribute information), and information such as “entering store” and “entry time” From the above, when the same type of store (sushi restaurant) is used at least twice a week, a criterion of “preference” is stored.
Accordingly, the processing unit 122 selects “store preference information (member number, name, etc.) for each customer (member number, name, etc.) based on the“ store entry ”and“ store entry time ”information in the“ registered customer information storage unit 113 ”. For example, sushi restaurant preference information) is generated and stored in the “store preference information storage unit 124” in FIG.

  Accordingly, “entrance information”, “entrance time information”, and the like are examples of “use-related information including customer use information”. Further, store preference information is an example of “taste information”.

(Use frequency information generation process by business category)
Next, the process proceeds to ST72. In ST72, the “industry usage frequency information generation processing unit (program) 131” in FIG. 8 operates and refers to the “registered customer information storage unit 113” in FIG. The attribute information in the storage unit 113 stores a man or woman, age, and the like, and as the “business condition information” information, for example, a sushi chain store or a sushi non-chain store is stored. Further, as “entry time”, the entry time of the sushi restaurant or the like is stored.

Further, the “preference standard information storage unit 125” in FIG. 7 is referred to. The storage unit 125 stores reference information for determining industry usage frequency information.
For example, “gender” in “registered customer information storage unit 113” is male, “age” is 20 years old or more (attribute information), and information such as “entering store”, “entering time”, “business type”, etc. The standard of “high frequency of use of the same type of chain store” is stored when entering the same type of chain store at least twice a week.

Therefore, the processing unit 131 sets the “registered customer information storage unit 113” “entering store”, “entry time”, “business type” information and the like for each customer (membership number, name, etc.). The usage frequency information by business category (for example, “sushi chain store usage frequency information”) is generated and stored in the “business frequency usage frequency information storage unit 132” in FIG.
This sushi chain store use frequency information is an example of business use frequency information.

(Life cycle information generation process)
Next, the process proceeds to ST73. In ST73, the “life cycle information generation processing unit (program) 133” in FIG. 8 operates and refers to the “registered customer information storage unit 113” in FIG.
In the attribute information of the storage unit 113, a man or a woman, age, and the like are stored, and for example, store entry time information is stored as “entrance time”.

Further, the “life cycle reference information storage unit 134” in FIG. 8 is referred to. The storage unit 134 stores reference information for determining life cycle reference information.
For example, in the “registered customer information storage unit 113” of FIG. 6, the sex “male” and the age “20 years old or older” (attribute information), and information such as “entering store” and “entry time” in one month When used twice or more on Sunday, the life cycle information, for example, “Sunday store eating and drinking”, which is a criterion for determining “having a life cycle”, is stored.

Therefore, the processing unit 133 performs “life cycle information” for each customer (membership number, name, etc.) based on the “entrance store”, “entrance time” information, etc. in the “registered customer information storage unit 113” in FIG. Information (for example, “Sunday store eating and drinking information” and the like) is generated and stored in the “life cycle information storage unit 135” of FIG.
This Sunday store eating and drinking information is an example of usage cycle information.
In addition, these “sushi restaurant preference information”, “sushi chain store usage frequency information”, and “Sunday store restaurant information” are examples of “basic trend information”.

  Thus, preliminary information ("sushi restaurant palatability information", "sushi chain store usage frequency information", "Sunday store food and beverage information") is generated for selecting the mobile phone of the customer who is the delivery destination of the advertisement. Is done.

(About "Advertising process")
Next, a process of transmitting the advertisement to each mobile phone 50 of the selected customer will be described.
FIG. 16 is a schematic flowchart showing a process of transmitting an advertisement to each mobile phone 50 of the selected customer.
First, in ST81, for example, “X advertisement distribution and coupon information management company” in FIG. 1 performs a discount campaign for a store of a sushi chain store on “Sunday” from “Y Sushi store chain company”. Upon receiving a request to “deliver to the customer's mobile phone 50 or the like”, the “advertisement distribution and coupon information management server 100” receives the same condition information from the “sushi store chain customer information management server 10”. It is stored in the advertisement distribution condition storage unit 136 ”.

  The advertisement condition information stored in the “advertisement distribution condition storage unit 136” is an example of “distribution destination condition information”.

  Next, the process proceeds to ST82. In ST82, the “advertisement information generation processing unit (program) 141” in FIG. 9 operates, refers to the “advertisement distribution condition storage unit 136” in FIG. 8, and refers to the advertisement distribution conditions. In the above-described example, for example, “Because a discount campaign for a sushi chain store is performed on Sunday, the advertisement is distributed to the mobile phone 50 of the customer”.

In addition, the processing unit 141 refers to the “advertisement preference information storage unit 124” in FIG. 7 and the “business condition use frequency information storage unit 132” and the “life cycle information storage unit 135” in FIG. It is determined whether or not there is a holder (owner) of the mobile phone 50 or the like that matches the “delivery condition”.
For example, in the above-described example, the “life cycle information storage unit 135” in FIG. 8 includes customer information of “Sunday store eating and drinking”, and the customer information in the “business condition usage frequency information storage unit 132” in FIG. The customer information of “sushi chain store usage frequency information” is stored.
Accordingly, the processing unit 141 identifies the member number of the customer that matches the above-mentioned “advertising distribution condition” from these pieces of information, and further determines the “registered customer information storage unit 113 in FIG. "Mobile number" information is retrieved and acquired, and the corresponding mobile phone number is stored in the "corresponding mobile phone number storage unit 142" of FIG.

Next, the process proceeds to ST83. In ST83, the advertisement is distributed to the mobile phone 50 based on the information of “mobile phone number” stored in the “corresponding mobile phone number storage unit 142” of FIG.
Specifically, the advertisement is displayed on the touch panel 51 such as the mobile phone 50.

Therefore, the advertisement can be effectively distributed to the mobile phone 50 or the like of the customer suitable as the wide distribution destination, and useful according to the preference and behavior characteristics of the owner or the owner of the mobile phone 50 Such information can be provided to the customer of the mobile phone 50.
Therefore, it is possible to prevent the customer of the mobile phone 50 from receiving a lot of unnecessary advertisements and making them feel complicated.

In the present embodiment, an example of searching for a customer that matches an advertiser's request and transmitting an advertisement has been described. However, the present invention is not limited to this, and the above-mentioned “store preference information” of each customer. From the “use frequency information by business category” and “life cycle information”, the latest restaurant, for example, “Sunday”, for example, “sushi restaurant” is recommended, and the recommended store ( A sushi restaurant or the like) may be displayed.
For example, when there is a fact that a customer who uses a sushi restaurant after a curry store has used a curry store last Sunday, the customer recommends the use of a sushi store next Sunday.

(About "secondary information generation process")
In addition, the “advertisement distribution and coupon information management server 100” is based on the information obtained in the steps of FIG. 13 and FIG. 14, and “customer stay time”, store “turnover rate”, store “peak time (congestion)” "Secondary information" such as "time)""idle time (non-congested time)", "time of store visit tendency" to the customer's store, and "average payment" at the customer's store.

  FIG. 17 is a schematic flowchart showing various “secondary information” generation steps. Hereinafter, it demonstrates according to the flowchart.

(About "stay time" information)
First, in ST41, the “coupon information management server 100” operates, and from the “entry time” and “exit time” of the member (customer) of the “registered customer information storage unit 113”, the “stay” of the member “Time” is generated and input to the “registered customer information storage unit 113”.
Therefore, it is possible to acquire “stay time” information of each customer, for example, at a P sushi store.
This “stay time” is an example of customer stay time information.

(About store turnover information)
Next, the process proceeds to ST42. In ST42, the “store unit turnover information generation processing unit (program) 143” in FIG. 9 operates, and based on the “stay time” information in the same store in the “registered customer information storage unit 113” in FIG. Is calculated and stored in the “store unit rotation rate information storage unit 144” in FIG.
This “store turnover rate” is an example of “customer turnover information”.

(About “peak time” and “idle time” information in stores)
Next, the process proceeds to ST43. In ST43, the “congestion time information generation processing unit (program) 145” in FIG. 9 operates, and the “peak” in the same store is determined from the store entry / exit time information in the “registered customer information storage unit 113” in FIG. “Time (congestion time) (17:00 to 20:00)” and “idle time (non-congestion time) 15:00 to 17:00” information is generated and stored in the “congestion time storage unit 146” of FIG.

Therefore, it is possible to acquire “peak time” and “idle time” information of each customer, for example, at a P sushi store.
The “peak time” and “idle time” information in the same store is an example of “provided place circumstances information”, “crowded time information of provided place”, and “non-crowded time information”.

(About store visit tendency information of the same member in the store)
Next, the process proceeds to ST44. In ST44, the “store unit member visit information generation processing unit (program) 151” of FIG. 10 operates, and the same in the same store from the information of the store entry and exit times of the “registered customer information storage unit 113” of FIG. The member visit tendency information is generated and stored in the “store unit member visit information storage unit 152” of FIG.
For example, a certain member tends to visit a P sushi store between 15:00 and 17:00 on Wednesday.

  The store visit tendency information of the same member in the same store is an example of customer situation information.

(About “Payment information for the number of members of the same member at the store”)
Next, the process proceeds to ST45. In ST45, the “store unit member payment amount information generation processing unit (program) 153” in FIG. 10 operates, and the “group number” and “payment amount” information in the “registered customer information storage unit 113” in FIG. To generate payment information on the number of members of the same member at the same store, and store them in the “store unit member payment information etc. storage unit 154” of FIG.

For example, for a certain member, the average payment amount for a set of four people at a P sushi store is, for example, 8,000 yen.
Payment information on the number of members of the same member at the same store is an example of sales information for each customer.

Through the above processes, the customer's “stay time”, store “turnover rate”, store “peak time (crowded time)”, “idle time (non-crowded time)”, and customer “shopping time” Then, “secondary information” such as “average payment amount” at the customer's store can be acquired.
In the present embodiment, each piece of information is generated in the above-described order as the generation of secondary information. However, the present invention may change the order, and arbitrarily select the information to be generated. Absent.

(About generating coupon contents for each member (customer))
In the present embodiment, based on the “registered customer information storage unit 113” in FIG. 6 and the above-mentioned “secondary information”, etc., the coupon content to be provided to the customer is different for each customer and is optimized. Can do.
In addition, the contents of this coupon take into account circumstances such as stores.
Hereinafter, a specific example will be described.
FIG. 18 is a schematic flowchart showing a main generation process of coupon contents for each member (customer). The following description will be made along the flowchart of FIG.

As shown in T51 of FIG. 18, the “member unit coupon information generation processing unit (program) 155” of FIG. 10 operates, and generates appropriate coupon contents for each member based on the following information.
9 “Congestion time storage unit (“ peak time (17: 00-20: 00) information and “idle time (15: 00-17: 00)” information in the same store) ”,
-"Store unit member visit information storage unit 152" in FIG. 10 (for example, the member tends to visit a P sushi store between 15:00 and 17:00 on Wednesday),
The “store unit member payment amount information storage unit 154” in FIG. 10 (for example, information on an average payment amount range (8,000 yen) with four members).

  Then, the generated coupon content is input to “coupon content” of “registered customer information storage unit 113” in FIG.

For example, store requests (I want to increase the number of customers for "Idle Time", but want the discount amount (rate) to be in the range that does not become deficit) and customer (member) requests (I want to increase the discount amount (rate)) In consideration of both, the “member unit coupon information generation processing unit (program) 155” operates to perform processing.
For example, 15:00 to 17:00, which is an idle time of a P sushi store, coincides with a member's tendency to visit the store. In addition, the amount paid per member exceeds a certain amount.
Therefore, the processing unit (program) 155 does not use the normal 500 yen discount for the sushi store idle time from 15:00 to 17:00, but the member (customer) ) Create a unique coupon content and input it in “Coupon content” of “Registered customer information storage unit 113” in FIG.

Next, the process proceeds to ST52. In ST52, the coupon of “coupon content” updated in “registered customer information storage unit 113” is transmitted to mobile phone 50 of the member (customer).
Therefore, in the present embodiment, coupons having different contents can be provided for each member (customer), and in accordance with specific circumstances on the store side and specific circumstances on the member (customer) side using the store. In this configuration, coupons having different appropriate contents for each member can be provided automatically and quickly.

(About questionnaire information generation process)
Further, in the present embodiment, a questionnaire is executed for a member (customer) who actually used the coupon at a P sushi store or the like, and the answer information is stored in the “registered customer information storage 113” of FIG.
FIG. 19 is a schematic flowchart showing a questionnaire information generation process.
Hereinafter, a description will be given along the flowchart of FIG.
First, in ST61, the “questionnaire information generation processing unit (program) 156” of FIG. 10 operates, and after leaving the store of the member (customer), the questionnaire associated with the store number is assigned to the “mobile phone” of the member. Send.

  Next, the process proceeds to ST62. In ST62, the returned questionnaire result is input to “Questionnaire Answer” in “Registered Customer Information Storage Unit 113” in FIG.

For example, after leaving the member's P sushi store, a “questionnaire (with identification information such as the store number of the used store (P sushi store))” is transmitted to the member's “mobile phone 50”.
Then, the questionnaire result from the member's mobile phone 50 is stored in the “questionnaire answer” of the “registered customer information storage unit 113” in FIG.

  In the present embodiment described above, the case where it is realized as an apparatus has been described as an example. However, the present invention is not limited to this, and as a program that can be executed by a computer, a magnetic disk (floppy (registered) (Trademark) disk, hard disk, etc.), optical disk (CD-ROM, DVD, etc.), magneto-optical disk (MO), semiconductor memory, and other storage media.

  The storage medium may be any storage medium that can store the program and can be read by the computer. The storage format of the storage medium is not particularly limited.

  In addition, an OS (operating system) operating on the computer based on an instruction of a program installed in the computer from the storage medium, MW (middleware) such as database management software, network software, and the like implement the present embodiment. A part of each process may be executed.

  Furthermore, the storage medium in the present invention is not limited to a medium independent of a computer, and includes a storage medium in which a program transmitted via a LAN or the Internet is downloaded and stored or temporarily stored.

  In addition, the computer according to the present invention only needs to execute each process according to the present embodiment based on a program stored in a storage medium, and may be a device composed of one personal computer or the like, or a plurality of devices may be connected to a network. It may be a system etc.

  In addition, the computer in the present invention is not limited to a personal computer, and includes a processing unit, a microcomputer, and the like included in an information processing device, and is a generic term for devices and devices that can realize the functions of the present invention by a program. ing.

  The embodiment of the present invention has been described above. However, the present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the scope of the claims.

  DESCRIPTION OF SYMBOLS 1 ... Advertisement delivery and coupon management system, 2 ... Internet network, 3 ... Base station, 10 ... Sushi store chain customer information management server, 11 ... Customer information management server side control part, 12 ... Customer information management server side communication device, 13... Customer information management server side display, 14... Customer information management server side various input devices, 15. -Entrance side coupon check device, 21 ... Entrance side control unit, 22 ... Entrance side code reading device, 23 ... Entrance side communication device, 24 ... Entrance side timing device, 25 ... Entrance side Store information storage unit, 26... Entrance side code storage unit, 27... Entrance side code reading time information storage unit, 28... Entrance side coupon code identification processing unit (program), 29. Coupon code storage unit, 30 ... exit side coupon check device, 31 ... entrance side control unit, 32 ... exit side code reading device, 33 ... exit side communication device, 34 ... exit side timing Device 35 ... Entrance side store information storage unit 36 ... Exit side code storage unit 37 ... Exit side code reading time information storage unit 38 ... Entrance side coupon code identification processing unit (program) 39 ... Entrance-side coupon code storage unit, 40 ... Number of groups and payment amount storage unit, 50 ... Mobile phone, 51 ... Touch panel, 52 ... Information input button, 60 ... POS device, 100: advertisement distribution and coupon information management server, 101: advertisement distribution and coupon information management server side control unit, 102: advertisement distribution and coupon information management server side communication device , 103 ... Advertisement distribution and coupon information management server side display, 104 ... Advertisement distribution and coupon information management server side various information input devices, 110 ... Advertisement distribution and coupon information management server side first various information management 111: Coupon server side customer information storage unit, 112 ... First customer information validation processing unit (program), 113 ... Registered customer information storage unit, 114 ... Second customer Information validation processing unit (program), 120... Advertisement distribution and coupon information management server side second various information management unit, 121... Third customer information validation processing unit (program), 122. Store preference information generation processing unit (program), 123 ... preference reference information storage unit, 124 ... store preference information storage unit, 125 ... preference reference information storage unit, 1 30 ... Advertisement distribution and coupon information management server side third various information management unit, 131 ... Industry usage frequency information generation processing unit (program), 132 ... Business frequency usage frequency information storage unit, 133 ... Life cycle information generation processing unit (program), 134 ... life cycle reference information storage unit, 135 ... life cycle information storage unit, 136 ... advertisement distribution condition storage unit, 140 ... advertisement distribution and coupon Information management server side 4th various information management part, 141 ... Advertisement information generation process part (program), 142 ... Corresponding mobile phone number storage part, 143 ... Store unit rotation rate information generation process part (program) 144) Store unit rotation rate information storage unit, 145 ... Congestion time information etc. generation processing unit (program), 146 ... Congestion time etc. storage unit, 150 ... Advertisement Shin and coupon information management server side 5th various information management part, 151 ... store unit member visit information generation processing part (program), 152 ... store unit member visit information storage part, 153 ... store unit member Payment amount information generation processing unit (program), 154... Store unit member payment amount information storage unit, 155... Member unit coupon information generation processing unit (program), 156. program)

Claims (6)

Based on usage-related information including customer usage information using a service and / or product providing location, customer basic trend information is generated and stored in association with the customer terminal information;
An advertisement distribution condition storage unit for storing advertisement information and condition information of the advertisement;
From the basic trend information and the advertisement condition information, the terminal information to be distributed is selected, and the advertisement information is transmitted to a terminal of the selected terminal information ,
The basic tendency information is generated based on the preference information generated based on the information including the type information of the providing location of the customer, and the business status generated based on the information including the business type information of the providing location used by the customer. Including life cycle information generated based on information including usage frequency information and usage cycle information to the customer providing location,
The useful information providing apparatus , wherein the terminal information that matches the advertisement condition information is selected with reference to the preference information, the business use frequency information, and the life cycle information . Based on the entry information and exit information of the terminal of the customer to the provision place, provision place circumstance information about the provision place and / or customer circumstance information about the customer is generated, and the provision place circumstance information and Based on the customer situation information, coupon content information with different contents can be generated for each customer, and coupon content information with different contents for each customer can be transmitted to the terminal of each customer useful information providing apparatus according to claim 1, characterized that you have a Do configuration. The entrance information and the Shisasho information of the terminal of the customer, are generated by the said entrance information installed in providing place sensing device and Shisasho information detection apparatus terminal to transmit and receive information on the coupon Rukoto useful information providing apparatus according to 請 Motomeko 2 you characterized. The entrance information and the exit information include time information, and based on the entrance information and the exit information, the provision location circumstance information and / or the customer circumstance information are generated, and the provision location circumstance The useful information according to claim 2 , wherein the information includes customer stay time information, customer turnover information, congestion time information of the provision location, or non-congestion time information of the provision location. Information providing device. Based on usage-related information including customer usage information using a service and / or product providing location, customer basic trend information is generated and stored in association with the customer terminal information;
Store the advertisement information and the condition information of the advertisement in the advertisement delivery condition storage unit,
From the basic trend information and the advertisement condition information, select the terminal information to be distributed, and transmit the advertisement information to the terminal of the selected terminal information,
The basic tendency information is generated based on the preference information generated based on the information including the type information of the providing location of the customer, and the business status generated based on the information including the business type information of the providing location used by the customer. Including life cycle information generated based on usage frequency information and information including usage cycle information to the customer's provision location, referring to the preference information, the business usage frequency information and the life cycle information, the method of the chromatic information providing apparatus you and selects the terminal information matches the advertisement condition information. Based on usage-related information including usage information of a customer who uses a service and / or product providing location in a useful information providing device, basic trend information of the customer is generated and associated with the terminal information of the customer A function to store, a function to store advertisement information and condition information of the advertisement in the advertisement delivery condition storage unit ,
A function of selecting the terminal information to be distributed from the basic trend information and the condition information of the advertisement, and transmitting the advertisement information to a terminal of the selected terminal information ;
The basic tendency information is generated based on the preference information generated based on the information including the type information of the providing location of the customer, and the business status generated based on the information including the business type information of the providing location used by the customer. Including life cycle information generated based on usage frequency information and information including usage cycle information to the customer's provision location, referring to the preference information, the business usage frequency information and the life cycle information, A control program for a useful information providing apparatus that executes a function of selecting the terminal information that matches the advertisement condition information .

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