JP2019191780A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

To achieve a service for providing an advertisement with an added value to a user.SOLUTION: An information processing device comprises an acquisition unit and a selection unit. The acquisition unit acquires position information of a terminal device used by a user. The selection unit selects information on an advertisement provided to a user on the basis of matching results between advertisement publication conditions specified by an advertiser and advertisement publication permission conditions specified by a manager of a store corresponding to the position information acquired by the acquisition unit.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

  Conventionally, services for providing advertisements to users via a network have been developed. As one form of such a providing service, for example, a technique for providing a user with necessary advertisements to a user who visits a store is known (for example, Patent Document 1).

JP 2001-209713 A

  However, with the above-described conventional technology, it is not always possible to realize an advertisement providing service with added value to the user.

  The present application has been made in view of the above, and an object thereof is to provide an information processing apparatus, an information processing method, and an information processing program capable of realizing an advertisement providing service with added value for a user. To do.

  An information processing apparatus according to the present application includes an acquisition unit and a selection unit. An acquisition part acquires the positional information on the terminal device which a user uses. Based on the matching result between the advertisement placement conditions specified by the advertiser and the advertisement placement permission conditions specified by the store manager corresponding to the location information acquired by the acquisition unit, the selection unit Select information about the advertisements you provide.

  According to one aspect of the embodiment, it is possible to realize an advertisement providing service with added value for the user.

FIG. 1 is a diagram illustrating an overview of information processing according to the embodiment. FIG. 2 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 3 is a diagram illustrating an example of the information processing apparatus according to the embodiment. FIG. 4 is a diagram illustrating an example of user information stored in the user information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of advertisement placement conditions stored in the advertisement placement condition database according to the embodiment. FIG. 6 is a diagram illustrating an example of advertisement placement permission conditions stored in the advertisement placement permission condition database according to the embodiment. FIG. 7 is a diagram illustrating an example of coupon information stored in the coupon information storage unit according to the embodiment. FIG. 8 is a diagram illustrating an example of billing information stored in the billing information storage unit according to the embodiment. FIG. 9 is a flowchart illustrating an example of an information processing procedure by the information processing apparatus according to the embodiment. FIG. 10 is a flowchart illustrating an example of a display procedure by the information processing apparatus according to the embodiment. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that implements the functions of the information processing apparatus.

  Hereinafter, a mode for carrying out an information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information processing apparatus, the information processing method, and the information processing program according to the present application are not limited by this embodiment. Moreover, in the following embodiment, the same code | symbol is attached | subjected to the same site | part and the overlapping description is abbreviate | omitted.

[1. Overview of information processing]
First, an outline of information processing according to the embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram illustrating an overview of information processing according to the embodiment. The information processing apparatus 100 according to the embodiment is triggered by the fact that the user has entered the store from the terminal device 10 as a trigger, and information related to advertisements of products or services handled in the store for the user (hereinafter, A process of providing “advertisement information”) is performed. In addition to the advertisement information, the information processing apparatus 100 according to the embodiment performs a process of providing the user with arbitrary information related to the advertisement information, for example, coupon information. That is, the information processing apparatus 100 according to the embodiment performs a process of providing advertisement information and coupon information to a user, triggered by check-in of the user to the store.

  As illustrated in FIG. 1, the information processing system 1 includes a terminal device 10 and an information processing device 100. The terminal device 10 and the information processing device 100 are connected to each other via a network so that they can communicate with each other by wire or wireless. Note that the number of terminals included in the information processing system 1 illustrated in FIG. 1 is not limited to the illustrated number. For example, in the information processing system 1, the same number of terminal devices as the number of users are connected to the network.

  The terminal device 10 is an information processing terminal used by the user U1. The terminal device 10 is realized by a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like. FIG. 1 shows a case where the terminal device 10 is a smartphone.

  In addition, the terminal device 10 enters, for example, a signal (hereinafter referred to as “beacon”) transmitted from an access point, a beacon, or the like installed in the store A1 when the user U1 enters the store A1 of “XX department store”. When receiving a “signal”), it has a function of transmitting to the information processing apparatus 100 a notification that a beacon signal has been received.

  Specifically, a transmission device (not shown) that transmits a beacon signal is installed in the store A1. Such a transmitting device transmits identification information for identifying the store A1, for example, a signal indicating the identifier of the store A1, via a wireless local area network (LAN), Bluetooth (registered trademark), or the like. On the other hand, when receiving a beacon signal transmitted from the transmitting device, the terminal device 10 has a notification function of transmitting identification information indicated by the received beacon signal, for example, a reception notification indicating a beacon ID (Identifier) to the information processing device 100. . Information processor 100 detects that user U1 entered store A1 using such a beacon signal.

  The information processing apparatus 100 is a providing server that provides advertisement information and coupon information to the terminal device 10 triggered by the user U1 store entry detection. The information processing apparatus 100 acquires the purchase history of the user U1 in a predetermined service as the action history of the user U1 on the Internet, and stores the purchase history in the user information storage unit 121. Further, the information processing apparatus 100 acquires a purchase history of a product or service handled at the store A1 as an action history of the user U1 at the store A1, and stores the purchase history in the user information storage unit 121.

  Further, the information processing apparatus 100 stores, in the advertisement information storage unit 122, advertisement information of advertisers of products or services handled at the store A1. In addition, the information processing apparatus 100 stores coupon information used in the store A1 preset by the manager of the store A1 in the coupon information storage unit 123.

  As described above, the information processing apparatus 100 according to the embodiment provides advertisement information and coupon information based on the action history of the user U1 triggered by the fact that the user U1 has entered the store A1 from the terminal device 10 as a trigger. To achieve the process. This form will be further described with reference to FIG.

  As illustrated in FIG. 1, first, when a user U1 enters a store A1 and receives a beacon signal from a transmission device installed in the store A1, the terminal device 10 transmits a reception notification to the information processing device 100. . Then, the information processing apparatus 100 receives the reception notification from the terminal apparatus 10 and acquires the position information of the terminal apparatus 10 used by the user U1 (step S1).

  Next, the information processing apparatus 100 selects advertisement information from the advertisement information storage unit 122 based on the action history of the user U1 on the Internet stored in the user information storage unit 121, with the acquisition of the position information as a trigger. At the same time, coupon information is selected from the coupon information storage unit 123 (step S2).

  Here, as described later, the advertisement information is selected by the advertisement placement condition designated by the advertiser of the product or service handled in the store A1, and the advertisement placement designated by the administrator of the store A1 corresponding to the location information. This is performed based on the matching result with the permission condition. Moreover, selection of coupon information is performed when providing to user U1 in conjunction with advertisement information so that it may mention later. The coupon information is preferably selected by selecting coupon information related to the selected advertisement information.

  Then, the information processing apparatus 100 provides the selected advertisement information and the selected coupon information to the terminal device 10 (step S3). When the terminal device 10 acquires the advertisement information and the coupon information from the information processing apparatus 100, the terminal device 10 displays the advertisement information and the coupon information side by side on the display unit 13 (step S4). Here, in the example shown in FIG. 1, when the user U1 enters the store A1, the advertisement information of the new product “can coffee” and the new information handled at the store A1 are displayed on the display unit 13 of the terminal device 10. Coupon information of the product “can coffee” is displayed side by side.

  That is, the information processing apparatus 100 recognizes from the user information storage unit 121 that the user U1 has many purchase histories of “coffee” on the Internet, and the situation of the user U1 is “from the acquired position information. Recognizing that it is shopping at the store A1 of “XX Department Store”. Therefore, the information processing apparatus 100 selects the advertisement information of the new product “can coffee” from the advertisement information storage unit 122 and provides the advertisement information to the user U1.

  In addition, since the manager of the store A1 has previously set the coupon information of the new product “can coffee” in the coupon information storage unit 123, the information processing apparatus 100 stores the “can” of the new product from the coupon information storage unit 123. The coupon information of “coffee” is selected, and the coupon information is provided to the user U1.

  As described above, the information processing apparatus 100 uses the advertisement from the advertisement information storage unit 122 based on the action history of the user U1 on the Internet as a trigger when the information that the user U1 entered the store A1 is acquired from the terminal device 10. Information is selected, and coupon information related to the advertisement information selected from the coupon information storage unit 123 is selected.

  Then, the information processing apparatus 100 provides the selected advertisement information and the selected coupon information to the terminal device 10 used by the user U1. Thereby, the information processing apparatus 100 provides the user U1 who has entered the store A1 with the advertisement information of the product according to the preference of the user U1 and the coupon information that prompts the user to purchase the product at the store A1. be able to. Therefore, the information processing apparatus 100 according to the present embodiment can realize an advertisement providing service with added value for the user U1.

  In addition, the information processing apparatus 100 provides the user U1 who has revisited the store A1 with advertisement information of a product that grasps the potential needs of the user U1 and coupon information that prompts the user to purchase the product at the store A1. May be.

  That is, for example, the user U1 may visit the store A1 again after shopping at the store A1 of “XX department store”. In such a case, the advertisement information and the coupon information are selected based on the action history at the store A1 that visited the store before.

  Specifically, as shown in FIG. 1, first, when the user U1 enters the store A1 and receives a beacon signal from a transmitting device installed in the store A1, the terminal device 10 processes the reception notification. Transmit to device 100. Then, the information processing apparatus 100 receives the reception notification from the terminal apparatus 10 and acquires the position information of the terminal apparatus 10 used by the user U1 (step S5).

  Next, the information processing apparatus 100 selects advertisement information from the advertisement information storage unit 122 based on the action history of the user U1 at the store A1 stored in the user information storage unit 121, with the acquisition of position information as a trigger. At the same time, coupon information is selected from the coupon information storage unit 123 (step S6).

  Then, the information processing apparatus 100 provides the selected advertisement information and the selected coupon information to the terminal device 10 (step S7). When the terminal device 10 acquires the advertisement information and the coupon information from the information processing apparatus 100, the terminal device 10 displays the advertisement information and the coupon information side by side on the display unit 13 (step S8). Here, in the example illustrated in FIG. 1, when the user U1 enters the store A1, the advertisement information of the new product “shampoo” and the new product handled in the store A1 are displayed on the display unit 13 of the terminal device 10. "Shampoo" coupon information is displayed side by side.

  That is, the information processing apparatus 100 recognizes from the user information storage unit 121 that the user U1 has a purchase history of products related to “daily necessities” at the store A1. Accordingly, the information processing apparatus 100 selects the advertisement information of the new product “shampoo” from the advertisement information storage unit 122 and provides the advertisement information to the user U1.

  In addition, the information processing apparatus 100 sets the coupon information of the new product “shampoo” in advance in the coupon information storage unit 123 in the coupon information storage unit 123, so that the “shampoo” of the new product from the coupon information storage unit 123. Coupon information is selected and the coupon information is provided to the user U1.

  As described above, the information processing apparatus 100 uses the advertisement acquired from the advertisement information storage unit 122 based on the action history of the user U1 at the store A1 as a trigger when the information that the user U1 enters the store A1 is acquired from the terminal device 10. Information is selected, and coupon information related to the advertisement information selected from the coupon information storage unit 123 is selected.

  Then, the information processing apparatus 100 provides the selected advertisement information and the selected coupon information to the terminal device 10 used by the user U1. As a result, the information processing apparatus 100 provides the user U1 who has revisited the store A1 with the advertisement information of the product that grasps the potential needs of the user U1 and the coupon information that prompts the purchase of the product at the store A1. can do. Therefore, the information processing apparatus 100 according to the present embodiment can realize an advertisement providing service with added value for the user U1.

  In the above-described embodiment, when the information processing apparatus 100 recognizes from the user information storage unit 121 that the user U1 has a purchase history of “cosmetics” and “shampoo” in the store A1, for example, advertisement information The advertisement information of “cosmetics” of the new product may be selected from the storage unit 122, and the coupon information of “shampoo” of the new product may be selected from the coupon information storage unit 123.

  In this case, on the display unit 13 of the terminal device 10, the advertisement information of “cosmetics” of the new product and the coupon information of “shampoo” of the new product handled in the store A 1 are displayed side by side. .

  In this way, the information processing apparatus 100 can provide the user U1 with advertisement information and coupon information reflecting the purchase history of the user U1 at the store A1 that visited the store before.

  In the above-described embodiment, the advertisement information is selected from the advertisement information storage unit 122 on the basis of the action history on the Internet or in the store A1, and thereafter, coupon information related to the selected advertisement information is displayed as coupon information. Although it selects from the memory | storage part 123, it is not restricted to this.

  As another form, coupon information is previously selected from the coupon information storage unit 123 based on an action history on the Internet or in the store A1, and thereafter, advertisement information related to the selected coupon information is displayed as the advertisement information storage unit 122. You may choose from.

  In addition, the selection of the advertisement information is performed by matching the advertisement placement condition specified by the advertiser of the product or service handled in the store A1 with the advertisement placement permission condition specified by the administrator of the store A1 corresponding to the location information. Based on the results. The selection of the advertisement information will be described in detail in the following embodiment.

  In the present embodiment, the information processing apparatus 100 acquires the position information of the terminal device 10 used by the user U1, information related to the advertisement according to the situation of the user U1 based on the acquired position information, and the position information Arbitrary information corresponding to the position is provided to the terminal device 10 used by the user U1.

  Here, the information related to the advertisement according to the situation of the user U1 based on the position information is, for example, handled in the department store for the user U1 in the situation of shopping in the department store when the user U1 enters the department store. Advertising information that encourages a willingness to purchase related products or services.

  Moreover, the arbitrary information according to the position of the position information is information related to the profit provided to the user from the store corresponding to the position information. Specifically, for example, when the user U1 enters a department store, it is coupon information and point information that can be used by the user in the department store. In addition to coupon information and point information, today's special sale information and store manager recommended product information may be used. In the following embodiments, a case where coupon information is used as arbitrary information will be described as an example.

[2. Example of terminal device configuration]
Next, the terminal device 10 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the terminal device 10 according to the embodiment. As illustrated in FIG. 2, the terminal device 10 includes a communication unit 11, an input unit 12, a display unit 13, and an application control unit 20.

  The communication unit 11 is an interface such as a NIC (Network Interface Card) that communicates with the information processing apparatus 100 that is communicably connected to the network.

  The input unit 12 is an input device that receives various operations from the user. For example, the input unit 12 is realized by a keyboard, a mouse, an operation key, or the like. The display unit 13 is a display device for displaying various information. For example, the display unit 13 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 10, the input unit 12 and the display unit 13 are integrated.

  The application control unit 20 is controlled to execute a process related to the display of the advertisement information and the coupon information described above by a predetermined application installed in the terminal device 10. The application control unit 20 is a controller, for example, various programs (information processing programs) stored in a storage device inside the terminal device 10 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. This is realized by executing the RAM as a work area. The application control unit 20 is a controller, for example, and is realized by an integrated circuit such as an ASIC (Application Specific Unit) or an FPGA (Field Programmable Gate Array).

  As shown in FIG. 2, the application control unit 20 includes a display control unit 21, a reception unit 22, and a transmission unit 23. The application control unit 20 realizes or executes the functions and operations of information processing described below. Note that the internal configuration of the application control unit 20 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as information processing described later is performed.

  The display control unit 21 controls various types of information on the display unit 13 in accordance with various operations received by the input unit 12. Specifically, the display control unit 21 causes the display unit 13 to display advertisement information and coupon information in response to an instruction from the information processing apparatus 100.

  The receiving unit 22 receives various information. For example, the receiving unit 22 receives a beacon signal transmitted from a transmission device installed in a store. The receiving unit 22 receives instruction information for instructing display of advertisement information and coupon information provided from the information processing apparatus 100.

  The transmission unit 23 transmits various information. For example, the transmission unit 23 transmits a notification that the beacon signal has been received to the information processing apparatus 100.

  The terminal device 10 may include a GPS (Global Posting System) module, and may transmit the user's position information acquired by the GPS module to the information processing apparatus 100.

[3. Configuration example of information processing apparatus]
Next, the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the information processing apparatus 100 according to the embodiment. As illustrated in FIG. 3, the information processing apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network by wire or wireless.

  The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 3, the storage unit 120 includes a user information storage unit 121, an advertisement information storage unit 122, a coupon information storage unit 123, and a billing information storage unit 124. The advertisement information storage unit 122 includes an advertisement placement condition database 122a and an advertisement placement permission condition database 122b.

  The user information storage unit 121 stores user information that is information related to a user's behavior history on the Internet or in a store.

  FIG. 4 is a diagram illustrating an example of user information stored in the user information storage unit 121 according to the embodiment. In the example shown in FIG. 4, information having items such as “user ID”, “location information”, “store ID”, “purchase history on the Internet”, and “purchase history at store A1” is stored. In addition to the information shown in FIG. 4, the user information storage unit 121 may store various types of information about the user such as demographic attribute information and psychographic attribute information.

  Here, the “user ID” is an identifier indicating a user who is using the terminal device 10. For example, the user identified by the user ID “U1” is hereinafter referred to as “user U1”. Note that the user ID may be, for example, a cookie ID or an ID paid out from the information processing apparatus 100 when the user registers as a member of the information processing apparatus 100 using the terminal device 10.

  The “position information” is information indicating the position of the terminal device 10 used by the user. In this example, the position information is specified based on a beacon signal transmitted from the terminal device 10. The “store ID” is an identifier for identifying the store where the user is located. The “purchase history on the Internet” is information indicating a purchase history of a product or service at a shopping site on the Internet of the user. “Purchase history at store A1” is information indicating a purchase history of products or services at the user's store.

  For example, in the example shown in FIG. 4, the user information storage unit 121 has the user ID “U1”, the position information “position # 11”, the store ID “A1”, It is stored that the purchase history is “canned coffee” and the purchase history at the store A1 is “shampoo”.

  Such information indicates that the user U1 has entered the store A1, and also indicates that the purchase history on the Internet of the user U1 is “canned coffee”. Further, it indicates that the product purchased by the user U1 at the store A1 is “shampoo”.

  The advertisement placement condition database 122a is a database in which advertisement placement conditions presented by the advertiser are stored.

  FIG. 5 is a diagram illustrating an example of advertisement placement conditions stored in the advertisement placement condition database 122a according to the embodiment. In the example shown in FIG. 5, items such as “advertiser ID”, “advertiser industry”, “advertising content”, “advertisement period”, “industry that wants to place advertisement”, and “industry that does not want to place advertisement” are included. The information it has is stored. The advertisement placement condition database 122a may store various types of information related to the advertisement placement conditions in addition to the information shown in FIG.

  Here, the “advertiser ID” is an identifier for identifying an advertiser that provides an advertisement. For example, the advertiser identified by the advertiser ID “K1” is hereinafter referred to as “advertiser K1”. The “advertiser industry” is information indicating the industry to which the advertiser belongs. The “advertisement content” is information indicating the content of a product that the advertiser wants to advertise. Such advertisement contents include product information, messages, advertisement images, and the like. The “advertisement placement period” is information indicating an advertisement placement period of an advertisement presented by the advertiser. The “industry in which an advertisement is to be placed” is information indicating an industry in which the advertiser wants to place an advertisement. The “industry that does not want to place an advertisement” is information indicating an industry that the advertiser does not want to place an advertisement.

  For example, in the example shown in FIG. 5, the product that the advertiser K1 in the “food / beverage” industry wants to advertise is “canned coffee”, and the advertising period of the product is “January to March”. Indicates that the desired industry is “Department Store”, and the industry that does not want to place an advertisement has registered “Unspecified”. In addition, the product to be advertised by the advertiser K3, which is the “food and beverage” industry, is “beer”, the advertisement placement period of such product is “June to August”, and the industry to which the advertisement is placed is “undesignated”. , Indicating that the industry that you do not want to advertise has registered at the "car dealer". In addition, the product that the advertiser K4, which is the “home appliance” industry, wants to advertise is “air conditioner”, the advertisement placement period of such product is “June to August”, and the industry that wants to advertise is “home appliance mass retailer” This indicates that an industry that does not want to place an advertisement has registered at “a home appliance mass retailer that handles home appliances of company X”.

  The advertisement placement condition database 122a described above may create advertisement placement conditions in a store where a user enters a store automatically on the information processing apparatus 100 side, instead of registering advertisement placement conditions by an advertiser.

  The advertisement placement permission condition database 122b is a database in which advertisement placement permission conditions presented by the store manager are stored.

  FIG. 6 is a diagram illustrating an example of advertisement placement permission conditions stored in the advertisement placement permission condition database 122b according to the embodiment. In the example illustrated in FIG. 6, “manager ID”, “store ID”, “administrator industry”, “industry that permits advertisement placement”, “industry that does not allow advertisement placement”, and “advertisement placement permission period”. Information having such items is stored. The advertisement placement permission condition database 122b may store various types of information related to the advertisement placement permission conditions in addition to the information illustrated in FIG.

  Here, the “manager ID” is an identifier for identifying the manager who manages the store. For example, an administrator identified by an administrator ID “S1” is hereinafter referred to as “manager S1”. The “store ID” is an identifier for identifying a store managed by the manager. The “manager's industry” is information indicating the store industry managed by the manager. The “industry that permits advertisement placement” is information indicating an industry in which the administrator permits advertisement placement. The “industry that does not permit advertisement placement” is information indicating an industry in which the administrator does not allow advertisement placement. The “advertisement placement permission period” is information indicating a period during which the administrator permits advertisement placement.

  For example, in the example shown in FIG. 6, the industry that permits the advertisement placement in the store A1 managed by the manager S1 that is the “department store” industry is “food / beverage” and “cosmetics / apparel”, and the advertisement placement is not permitted. Registered as “None” for the industry, “January to March” for the advertising period for “Food and beverages”, and “June to August” for the advertising period for “Cosmetics and apparel” It shows that it did. In addition, in the store A3 managed by the manager S3, which is an industry of “home appliance mass retailer”, the industry that permits advertisement placement is “home appliance”, and the industry that does not allow advertisement placement is “household appliance of X company”. This indicates that the registration was made with a permission period of “June to August”. Also, in the store A4 managed by the manager S4, the industry of the “car dealership”, the industry that permits advertisement placement is “automobile”, the industry that does not allow advertisement placement is “food / beverage”, and permission to place advertisements. It indicates that the period is “March to May”.

  The coupon information storage part 123 memorize | stores the coupon information regarding the coupon used in the shop which an administrator manages.

  FIG. 7 is a diagram illustrating an example of coupon information stored in the coupon information storage unit 123 according to the embodiment. In the example illustrated in FIG. 7, information having items such as “manager ID”, “coupon target product”, “advertisement interlocking condition”, and “discount condition” is stored. The coupon information storage unit 123 may store various types of information related to coupon information other than the information shown in FIG. Note that the coupon information storage unit 123 illustrated in FIG. 7 is associated with the advertisement placement permission condition database 122b illustrated in FIG.

  Here, the “manager ID” is an identifier for identifying the manager who manages the store. Further, the “coupon target product” is information indicating a product targeted for the coupon. In addition, “advertising-linked conditions” refers to products related to products in advertising information that combine advertising information and coupon information, combine coupon information for the same products as those in advertising information. It is information which shows conditions, such as combining the coupon information which carried out. The “discount condition” is information indicating the discount condition of the coupon to be provided.

  For example, in the example shown in FIG. 7, in the case of “can coffee” registered as a coupon target product in the store A1 managed by the manager S1, the advertisement interlocking condition is set to “link advertisement information and coupon information / advertisement information. And the product in the coupon information is the same / the product in the advertisement information is related to the product in the coupon information ”. Further, the discount condition indicates that registration is performed under a condition such as “canned coffee is discounted by 100 yen for purchases of 2000 yen or more at the store A1”.

  In addition, in the store A2 managed by the manager S2, the target product of the coupon is registered as “all products”, and the advertisement linkage condition is set to “link advertisement information and coupon information / product in advertisement information and product in coupon information. It indicates that registration is performed under the condition that “the same / the product in the advertisement information is related to the product in the coupon information”. The discount condition indicates that registration is performed under a condition such as “automatically determine the discount rate from the purchase history of the user at the store A2.”

  The billing information storage unit 124 stores information related to billing to advertisers who place advertisements.

  FIG. 8 is a diagram illustrating an example of billing information stored in the billing information storage unit 124 according to the embodiment. In the example illustrated in FIG. 8, information including items such as “advertiser ID”, “advertisement content”, “advertising selection count”, “product purchase / non-purchase”, and “billing amount” is stored. In addition to the information shown in FIG. 8, various information related to charging information may be stored in the charging information storage unit 124. The billing information storage unit 124 shown in FIG. 8 has a correspondence relationship with the advertisement placement condition database 122a shown in FIG.

  Here, the “advertiser ID” is an identifier for identifying an advertiser that provides an advertisement. The “advertisement content” is information indicating the content of a product that the advertiser wants to advertise. The “number of advertisement selections” is information indicating the number of times the user has selected an advertisement for a product in the advertisement information on the display unit 13 of the terminal device 10 on which the advertisement information is displayed. Further, “whether or not a product has been purchased” is information indicating whether or not a user who has entered the store has purchased a product in the advertising information at the store. The “billing amount” is a fee charged to the advertiser based on log information for the user's advertisement.

  For example, in the example illustrated in FIG. 8, the number of times the user has selected the advertisement for “can coffee” in the advertisement information of “can coffee” presented by the advertiser K1 is “100 times”, and the user is the advertiser K1 at the store. It indicates that “canned coffee” has not been purchased and the amount charged to the advertiser K1 based on the collected result is “1000 yen”. In addition, the number of times the user has selected “shampoo” advertisement in the “shampoo” advertisement information presented by advertiser K2 is “0”, and the user has purchased “shampoo” of advertiser K2 at the store, It shows that the charge amount imposed on the advertiser K2 based on the collection result is “1000 yen”. In addition, the number of times the user has selected the advertisement for “beer” in the advertisement information of “beer” presented by the advertiser K3 is “100 times”, and the user has purchased “beer” at the store. This indicates that the charge amount charged to the advertiser K3 is “2000 yen”.

  Returning to FIG. 3, the description will be continued. The control unit 130 is a controller, and may be, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like. Various programs (corresponding to an example of an information processing program) stored in an internal storage device are implemented by using a storage area such as a RAM as a work area. In the example illustrated in FIG. 3, the control unit 130 includes an acquisition unit 131, a selection unit 132, a determination unit 133, and a provision unit 134.

  The acquisition unit 131 acquires position information of the terminal device 10 used by the user. Specifically, the acquisition unit 131 acquires the position information of the terminal device 10 based on the reception notification of the beacon signal from the terminal device 10. Then, the acquisition unit 131 stores the acquired position information in the user information storage unit 121.

  Moreover, the acquisition part 131 acquires this user's purchase history as a user's action history. Specifically, the acquisition unit 131 acquires a purchase history of a product or service at a shopping site on the Internet of the user. Moreover, the acquisition part 131 acquires the purchase history of the goods or service in a user's store. The acquisition unit 131 stores the purchase history of the user in the user information storage unit 121.

  The selection unit 132 selects advertisement information from the advertisement information storage unit 122 and selects coupon information from the coupon information storage unit 123 based on the user's behavior history on the Internet. Moreover, the selection part 132 selects the coupon information relevant to the selected advertisement information, when advertisement information is selected previously. Moreover, the selection part 132 selects the advertisement information relevant to the selected coupon information, when coupon information is selected previously.

  Further, the selection unit 132 selects advertisement information from the advertisement information storage unit 122 and selects coupon information from the coupon information storage unit 123 based on the user's behavior history at the store corresponding to the position information. Further, the selection unit 132 selects advertisement information from the advertisement information storage unit 122 and selects coupon information from the coupon information storage unit 123 according to the priority based on the category classification of the user purchase history.

  The selection unit 132 also provides an advertisement to be provided to the user based on a matching result between the advertisement placement condition specified by the advertiser and the advertisement placement permission condition specified by the store manager corresponding to the location information. Select information. Moreover, the selection part 132 selects the information regarding the advertisement of the goods or service currently handled at a store as information regarding an advertisement. Moreover, the selection part 132 selects the information regarding the profit provided with respect to a user from the shop corresponding to a positional information as arbitrary information. Further, the selection unit 132 selects information relating to the profit that is provided to the user and has contents corresponding to the user's behavior history.

  Specifically, the selection unit 132 determines to the user based on the matching result between the advertisement placement condition stored in the advertisement placement condition database 122a and the advertisement placement permission condition stored in the advertisement placement permission condition database 122b. The advertisement information to be provided is selected.

  More specifically, for example, when a user enters a store A1 of a department store managed by the manager S1, the industry that the manager S1 permits advertisements is defined as “food / beverages” and “cosmetics / apparel”. Therefore, it is possible to provide the advertisement information of the “food / beverage” industry and the advertisement information of the “cosmetics / apparel” industry to the user who entered the store A1.

  That is, when the user enters the store A1, the selection unit 132 selects “food / beverages” and “cosmetics / apparel” from the advertisement placement condition database 122a because the industries that permit advertisement placement in the store A1 are “food / beverages” and “cosmetics / apparel”. Match conditions. In this example, in the advertiser K1, the industry is “Food / Beverage”, the industry that you want to advertise is “Department Store”, the industry that you do not want to advertise is “Undesignated”, and the advertising period is “January to March” Therefore, the advertisement placement condition registered by the advertiser K1 satisfies the advertisement placement permission condition registered by the administrator S1. Therefore, when the user enters the store A1, the selection unit 132 displays the advertisement information of “can coffee” that the advertiser K1 puts out on the display unit 13 of the terminal device 10 used by the user. .

  Also, in this example, in the advertiser K2, the industry is “Cosmetics / Apparel”, the industry that you want to advertise is “Department Store”, the industry that you do not want to advertise is “Undesignated”, and the advertising period is “June- August, "the advertisement placement condition registered by the advertiser K1 satisfies the advertisement placement permission condition registered by the administrator S1. Therefore, when the user enters the store A1, the selection unit 132 displays the advertisement information of “shampoo” that the advertiser K2 places on the display unit 13 of the terminal device 10 used by the user.

  Further, for example, when the user enters a store A3 of a home appliance mass retailer managed by the manager S3, the manager S3 registers the industry permitted for advertisement placement only to “home appliance”, so the store A3 It is possible to provide advertisement information in the “home appliance” industry to users who enter the store. Furthermore, since the administrator S3 has limited registration of the industry that does not allow advertisements to be made to “Home Appliances handled by Company X”, the advertisement information of Company X is not provided to the user who entered the store A3. .

  As described above, the manager S3 who manages the home appliance mass retailer advertises a specific home appliance industry as an industry that does not permit advertisement placement in order not to provide competitors' advertisement information to users who enter the store. It can be registered in advance in the submission permission condition database 122b. That is, when the user enters the store A3, the selection unit 132 does not select the advertisement information of the X company by the advertiser in the advertisement placement condition database 122a.

  Further, for example, when the user enters the store A4 of the car dealership managed by the manager S4, the manager S4 has limitedly registered the industry permitted for advertisement placement to “car”, so the shop A4 It is possible to provide advertisement information in the “automobile” industry to users who enter the store. Furthermore, since the manager S4 has limited registration of “food / beverage” to industries that do not permit advertisements, advertising information on the “food / beverage” industry is provided to users who enter the store A4. There is nothing.

  As described above, the manager S4 who manages the car dealership sets the “food / beverage” industry in order not to provide the user who enters the store with advertisement information that promotes drunk driving, for example. As an industry that does not permit advertisement placement, it can be registered in advance in the advertisement placement permission condition database 122b. That is, when the user enters the store A4, the selection unit 132 does not select the advertisement information of the industry where the advertiser is “food / beverage” in the advertisement placement condition database 122a.

  Moreover, the selection part 132 selects the coupon information according to the position of position information, when providing information with respect to a user in conjunction with advertisement information. Specifically, the selection unit 132 selects the coupon information according to the advertisement interlocking condition in the coupon information storage unit 123 after selecting the advertisement information to be provided to the user based on the above-described matching result.

  More specifically, for example, when a user enters a store A1 of a department store managed by the manager S1, the manager S1 sets the advertisement linkage condition as “link advertisement information and coupon information / advertisement information. The product is registered on the condition that the product in the coupon information is the same as the product in the coupon information / the product in the advertisement information is related to the product in the coupon information, so the coupon information is provided to the user in conjunction with the advertising information. Is possible.

  In this example, as advertisement information of “can coffee” of advertiser K1 is provided to the user, coupon information of “can coffee” that is the same product as the product of the advertisement information is provided. become. Further, the discount condition for the coupon to be provided is a condition such as “100 yen discount on canned coffee for shopping of 2000 yen or more at the store A1”.

  As described above, when the user enters the store A1 of the department store managed by the manager S1, the advertisement information of the “can coffee” of the advertiser K1 and “ "Coupon information for discounting 100 yen on canned coffee for purchases of 2000 yen or more at the store A1" is displayed side by side.

  The determination unit 133 determines a billing amount for the advertiser based on the advertisement effect obtained by providing the advertisement information to the terminal device 10 used by the user. Here, the advertisement effect is, for example, the number of times that the advertisement information is displayed on the display unit 13 of the terminal device 10, the display time, the number of times the user clicks the advertisement, and the user in the display unit 13 that displays the advertisement information. Is an index value such as the number of times the user has performed a scroll operation, the amount of the scroll operation performed, the number of products or services purchased by the user who has accessed the advertisement. Such index value is acquired by the acquisition unit 131 and stored in the above-described charging information storage unit 124. Specifically, the determination unit 133 determines a charge amount according to the number of times the user has selected an advertisement. In addition, the determination unit 133 determines a charge amount corresponding to the purchase of a product or service corresponding to the advertisement at the store.

  More specifically, for example, on the display unit 13 of the terminal device 10 used by each user who entered the store A1 of the department store, the advertising information of the “can coffee” of the advertiser K1 and “2000 yen at the store A1” It is assumed that the coupon information “canned coffee discounted by 100 yen in the above shopping” is displayed side by side.

  In this case, it is assumed that the number of times that the user at the store A1 has selected the advertisement for “canned coffee” on the display unit 13 is “100”, and the user at the store A1 has not purchased “canned coffee” from the advertiser K1. Based on the collected result, the determination unit 133 determines the charge amount charged to the advertiser K1 as “1000 yen” from the charge information stored in the charge information storage unit 124.

  Further, for example, on the display unit 13 of the terminal device 10 used by each user who has entered the store A1 of the department store, the advertisement information of “shampoo” of the advertiser K2 and “shampoo of the advertiser K2 sold at the store A1” It is assumed that the coupon information “discount 100 yen” is displayed side by side.

  In this case, it is assumed that the number of times that the user at the store A1 has selected “shampoo” advertisement on the display unit 13 is “0”, and the user at the store A1 has purchased “shampoo” of the advertiser K1. Based on the collected result, the determination unit 133 determines the charge amount charged to the advertiser K2 from the charge information stored in the charge information storage unit 124 as “1000 yen”.

  Moreover, the determination part 133 determines automatically the coupon discount rate which this manager provides about the coupon discount conditions based on the purchase history of the user in the store which a manager manages.

  The providing unit 134 provides the terminal device 10 used by the user with information related to the advertisement according to the user's situation based on the position information and arbitrary information according to the position of the position information. Further, the providing unit 134 provides, as arbitrary information, information related to benefits provided to the user from the store corresponding to the position information. The providing unit 134 provides information related to the advertisement and registered by the advertiser of the product or service handled at the store corresponding to the position information. Further, the providing unit 134 provides information related to the profit that is provided to the user and is based on the user's behavior history. The providing unit 134 provides arbitrary information that is registered by the store manager corresponding to the position information.

  Specifically, the providing unit 134 uses, as a trigger, acquisition of information that the user entered the store from the terminal device 10, based on the user's behavior history, and the terminal device 10 that the user uses advertisement information and coupon information. To provide.

  That is, the providing unit 134 receives the advertisement information selected from the advertisement information storage unit 122 based on the user's behavior history on the Internet or in the store stored in the user information storage unit 121, triggered by the acquisition of the position information. The coupon information selected from the coupon information storage unit 123 is provided to the terminal device 10 used by the user.

[4. Example of information processing procedure]
Next, an information processing procedure performed by the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of an information processing procedure performed by the information processing apparatus 100 according to the embodiment.

  As illustrated in FIG. 9, the information processing apparatus 100 acquires position information of the terminal device 10 used by the user (step S <b> 101). Then, the information processing apparatus 100 matches the advertisement placement conditions specified by the advertiser with the advertisement placement permission conditions specified by the store manager corresponding to the location information (step S102).

  Then, the information processing apparatus 100 selects advertisement information to be provided to the user from the advertisement information storage unit 122 based on the matching result (step S103). Subsequently, the information processing apparatus 100 selects coupon information corresponding to the position of the position information related to the selected advertisement information from the coupon information storage unit 123 (step S104).

  Then, the information processing apparatus 100 provides the selected advertisement information and the selected coupon information to the terminal device 10 used by the user (step S105), and ends the process.

[5. Example of display procedure]
Next, a display procedure for displaying advertisement information and coupon information on the display unit 13 of the terminal device 10 used by the user according to the embodiment will be described with reference to FIG. FIG. 10 is a flowchart illustrating an example of a display procedure by the information processing apparatus 100 according to the embodiment.

  As illustrated in FIG. 10, the information processing apparatus 100 acquires position information of the terminal device 10 used by the user (step S201). Then, the information processing apparatus 100 acquires advertisement information corresponding to the user's situation based on the position information and coupon information corresponding to the position of the position information (step S202). Subsequently, the information processing apparatus 100 displays the acquired advertisement information and coupon information side by side on the display unit 13 of the terminal device 10 used by the user (step S203), and ends the process.

[6. Example of use]
In this embodiment, advertisement information and coupon information are displayed side by side on the display unit 13 of the terminal device 10 used by the user. Therefore, the information processing apparatus 100 may acquire the advertisement effect and revenue share in the display mode.

  For example, the information processing apparatus 100 acquires a log indicating what kind of advertisement information and coupon information are provided to which user. Then, the information processing apparatus 100 determines which based on the acquired log, the advertisement selected by the user on the display unit 13 of the terminal device 10 or the log of the coupon used, and the purchase history at the store where the user entered. When such advertisement information and coupon information are provided to such a user, what kind of product is purchased is specified.

  Such information can be an indicator of what kind of content information and coupon information should be provided to the user in combination when, for example, it is desired to sell a certain product. In addition, when the advertisement information and the coupon information are combined with each other, it can be an index as to whether the advertising appeal effect can be improved. For example, in order to improve the advertising effect of a certain advertisement, it can be an index of what coupons should be combined or issued. In addition, in order to improve the advertising effectiveness, when a manager who manages the store issues a coupon of a certain content, it can be an index of how much compensation is paid from the advertiser to the manager. .

[7. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being performed automatically can be performed manually, or all of the processes described as being performed manually are performed. Alternatively, a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In the above-described embodiment, the information processing device 100 realizes and executes the information processing functions and operations. However, the terminal device 10 has the information processing functions and operations that the information processing device 100 has. The information processing function / action may be realized / executed.

  In addition, the processes described in the embodiments described above can be appropriately combined within a range in which the process contents are not contradictory.

  For example, the information processing apparatus 100 described above may be realized by a plurality of server computers, and depending on functions, an external platform or the like may be realized by calling an API (Application Programming Interface), network computing, or the like. Can be changed flexibly.

[8. Hardware configuration]
The information processing apparatus 100 according to the embodiment described above is realized by, for example, a computer 200 configured as shown in FIG. Hereinafter, the information processing apparatus 100 will be described as an example. FIG. 11 is a hardware configuration diagram illustrating an example of a computer 200 that implements the functions of the information processing apparatus 100. The computer 200 includes a CPU 210, a RAM 220, a ROM 230, an HDD 240, a communication interface (I / F) 250, an input / output interface (I / F) 260, and a media interface (I / F) 270.

  The CPU 210 operates based on a program stored in the ROM 230 or the HDD 240 and controls each unit. The ROM 230 stores a boot program executed by the CPU 210 when the computer 200 is started up, a program depending on the hardware of the computer 200, and the like.

  The HDD 240 stores a program executed by the CPU 210 and data used by the program. The communication interface 250 receives data from other devices via the network and sends the data to the CPU 210, and transmits the data generated by the CPU 210 to other devices via the network.

  The CPU 210 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 260. The CPU 210 acquires data from the input device via the input / output interface 260. Further, the CPU 210 outputs the generated data to the output device via the input / output interface 260.

  The media interface 270 reads a program or data stored in the recording medium 280 and provides it to the CPU 210 via the RAM 220. The CPU 210 loads such a program from the recording medium 280 onto the RAM 220 via the media interface 270 and executes the loaded program. The recording medium 280 is, for example, an optical recording medium such as a DVD (Digital Versatile Disk) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. It is.

  For example, when the computer 200 functions as the information processing apparatus 100 according to the embodiment, the CPU 210 of the computer 200 implements the function of the control unit 130 by executing a program loaded on the RAM 220. The HDD 240 stores data in the storage unit 120. The CPU 210 of the computer 200 reads these programs from the recording medium 280 and executes them, but as another example, these programs may be acquired from other devices via a network.

[9. effect]
As described above, the information processing apparatus 100 includes the acquisition unit 131 and the provision unit 134. The acquisition unit 131 acquires position information of the terminal device 10 used by the user. The providing unit 134 provides the terminal device 10 used by the user with information related to the advertisement according to the user's situation based on the position information acquired by the acquiring unit 131 and arbitrary information according to the position of the position information. .

  Thereby, the information processing apparatus 100 can simultaneously provide the terminal device 10 used by the user with information related to the advertisement according to the user's situation based on the position information and arbitrary information according to the position in the position information. it can. Therefore, the information processing apparatus 100 can realize an advertisement providing service with added value for the user.

  The information processing apparatus 100 further includes a selection unit 132. The selection part 132 selects the information regarding advertisement and arbitrary information based on the user's action history on the Internet. Thereby, the information processing apparatus 100 can provide the user with information related to the advertisement according to the user's preference and arbitrary information.

  Further, in the information processing apparatus 100, when the information related to the advertisement is selected first, the selection unit 132 selects arbitrary information related to the information related to the selected advertisement. Thereby, the information processing apparatus 100 can provide the user with arbitrary information related to information related to the advertisement.

  In the information processing apparatus 100, when any information is selected first, the selection unit 132 selects information related to the advertisement related to the selected arbitrary information. Thereby, the information processing apparatus 100 can provide information related to an advertisement related to arbitrary information to the user.

  In the information processing apparatus 100, the selection unit 132 selects information related to the advertisement and arbitrary information based on the user's behavior history at the store corresponding to the position information. Thereby, the information processing apparatus 100 can provide the user with information related to the advertisement according to the user's preference and arbitrary information.

  Further, in the information processing apparatus 100, the acquisition unit 131 acquires the user's purchase history as the user's behavior history, and the selection unit 132 selects information related to the advertisement and arbitrary information according to the tendency of the user's purchase history. To do. Thereby, the information processing apparatus 100 can provide the information regarding the advertisement according to the tendency of the purchase history of the user and arbitrary information to the user.

  Further, in the information processing apparatus 100, the providing unit 134 provides information relating to profit provided to the user from a store corresponding to the position information as arbitrary information. Thereby, when the user enters the store, the information processing apparatus 100 can provide the user with useful information in the store.

  Further, in the information processing apparatus 100, the providing unit 134 provides information related to the profit that is provided to the user and is based on the user's behavior history. Thereby, when the user enters the store, the information processing apparatus 100 can provide the user with information useful for the store and information according to the user's preference.

  Further, in the information processing apparatus 100, the providing unit 134 provides information related to the advertisement and registered by the advertiser of the product or service handled in the store corresponding to the position information. Accordingly, when the user enters the store, the information processing apparatus 100 can provide the user with information registered by the advertiser of the product or service handled at the store.

  In the information processing apparatus 100, the providing unit 134 provides arbitrary information that is registered by the store manager corresponding to the position information. Thereby, when the user enters the store, the information processing apparatus 100 can provide the user with information registered by the manager of the store.

  Further, as described above, the information processing apparatus 100 includes the acquisition unit 131 and the selection unit 132. The acquisition unit 131 acquires position information of the terminal device 10 used by the user. Based on the matching result between the advertisement placement conditions specified by the advertiser and the advertisement placement permission conditions specified by the store manager corresponding to the location information acquired by the acquisition unit 131, the selection unit 132 is Select information about advertisements to be provided.

  Thereby, the information processing apparatus 100 matches the advertisement placement condition specified by the advertiser and the advertisement placement permission condition specified by the store manager in the information related to the advertisement provided to the user who entered the store. Information related to advertisements can be provided. Therefore, the information processing apparatus 100 can realize an advertisement providing service with added value for the user.

  In the information processing apparatus 100, the selection unit 132 selects information related to an advertisement of a product or service handled in a store as information related to the advertisement. Thereby, the information processing apparatus 100 can provide information related to advertisements for products or services handled in the store to the user who entered the store.

  The information processing apparatus 100 further includes a determination unit 133. The determination unit 133 determines a billing amount for the advertiser based on an advertisement effect obtained by providing information related to the advertisement to the terminal device 10 used by the user. Thereby, the information processing apparatus 100 can determine the billing amount based on the advertisement effect by providing information related to the advertisement to the terminal device 10 used by the user to the advertiser.

  In the information processing apparatus 100, the determination unit 133 determines a charge amount according to the number of times the user has selected the advertisement. Thereby, the information processing apparatus 100 can determine the billing amount according to the number of times the user selects the advertisement with respect to the advertiser.

  Further, in the information processing apparatus 100, the determination unit 133 determines a charge amount according to the purchase of a product or service corresponding to the advertisement in the store. Thereby, the information processing apparatus 100 can determine the charge amount according to the purchase of the product or service corresponding to the advertisement at the store by the user with respect to the advertiser.

  In the information processing apparatus 100, the selection unit 132 selects arbitrary information according to the position of the position information when providing information to the user in conjunction with information related to the advertisement. Thereby, the information processing apparatus 100 can provide arbitrary information to the user in conjunction with information related to the advertisement.

  In the information processing apparatus 100, the selection unit 132 selects, as arbitrary information, information related to profit provided to the user from the store corresponding to the position information. Thereby, when the user enters the store, the information processing apparatus 100 can provide the user with useful information in the store.

  Further, in the information processing apparatus 100, the selection unit 132 selects profits that are provided to the user and that are related to the profits according to the user's behavior history. Thereby, when the user enters the store, the information processing apparatus 100 can provide the user with information useful for the store and information according to the user's preference.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Further, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, or the like. For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Information processing system 10 Terminal apparatus 100 Information processing apparatus 110 Communication part 120 Storage part 121 User information storage part 122 Advertising information storage part 123 Coupon information storage part 124 Charge information storage part 130 Control part 131 Acquisition part 132 Selection part 133 Determination part 134 Providing unit 200 Computer

Claims (10)

An acquisition unit for acquiring position information of a terminal device used by a user;
Provided to the user based on the matching result between the advertisement placement conditions specified by the advertiser and the advertisement placement permission conditions specified by the store manager corresponding to the location information acquired by the acquisition unit An information processing apparatus comprising: a selection unit that selects information related to an advertisement. The selection unit includes:
The information processing apparatus according to claim 1, wherein information related to an advertisement of a product or service handled in the store is selected as the information related to the advertisement. 3. The determination unit according to claim 1, further comprising: a determination unit configured to determine a billing amount for the advertiser based on an advertisement effect obtained by providing information related to the advertisement to a terminal device used by the user. Information processing device. The determination unit
The information processing apparatus according to claim 3, wherein a billing amount corresponding to the number of times the user has selected the advertisement is determined. The determination unit
5. The information processing apparatus according to claim 3, wherein the user determines a billing amount corresponding to purchase of a product or service corresponding to the advertisement in the store. The selection unit includes:
The information according to the position of the position information is selected when the information is provided to the user in conjunction with the information about the advertisement. The information processing apparatus described. The selection unit includes:
The information processing apparatus according to claim 6, wherein information regarding profit provided to the user from a store corresponding to the position information is selected as the arbitrary information. The selection unit includes:
The information processing apparatus according to claim 7, wherein information relating to a profit provided to the user and content related to the user's action history is selected. An information processing method executed by an information processing apparatus,
An acquisition step of acquiring position information of the terminal device used by the user;
Provided to the user based on the matching result between the advertisement placement conditions specified by the advertiser and the advertisement placement permission conditions specified by the store manager corresponding to the location information acquired by the acquisition step And a selection step of selecting information relating to the advertisement. An acquisition procedure for acquiring location information of a terminal device used by a user;
Provided to the user based on the matching result between the advertisement placement conditions specified by the advertiser and the advertisement placement permission conditions specified by the store manager corresponding to the location information acquired by the acquisition procedure An information processing program causing a computer to execute a selection procedure for selecting information related to an advertisement.

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