JP2023088782A - Information providing device, information providing method, and program - Google Patents

Abstract

To provide an information providing device, an information providing method, and a program capable of effectively providing time-limited coupons to attract customers to stores which sell products.SOLUTION: An information providing device includes: a payment information acquisition part for acquiring the payment information in an electronic payment service which processes payments related to purchases at actual stores; and a privilege providing part for providing, based on the payment information, to a user terminal device used by a user related to the payment information, a privilege which can be used during a predetermined period at the actual store in which the electronic payment using the electronic payment service can be used.SELECTED DRAWING: Figure 1

Description

The present invention relates to an information providing device, an information providing method, and a program.

2. Description of the Related Art Conventionally, there has been known a technique for providing coupons (coupons with a time limit) that can be used for a limited period of time in electronic commerce. For example, Patent Literature 1 discloses a technique of providing a coupon with a time limit for a product when a preset start condition for the product is satisfied.

JP 2015-179364 A

The technique described in Patent Literature 1 preliminarily sets the contents and period of time-limited coupons for each product. That is, the prior art does not provide time-limited coupons in consideration of user's payment behavior. As a result, there have been cases where it is not always possible to effectively provide time-limited coupons in order to attract customers to stores that sell products.

The present invention has been made in consideration of such circumstances, and provides an information providing apparatus, information providing method, and program capable of effectively providing time-limited coupons to attract customers to stores that sell products. One of the purposes is to provide

According to one aspect of the present invention, a payment information acquisition unit that acquires payment information in an electronic payment service that processes payments for purchases at physical stores, and a user associated with the payment information based on the payment information. An information providing device, comprising: a terminal device; and a privilege providing unit that provides a privilege that can be used during a predetermined period at a physical store where electronic payment using the electronic payment service is available.

According to the aspect of the present invention, it is possible to effectively provide time-limited coupons for attracting customers to stores that sell products.

1 is a diagram showing an example of a configuration for realizing an electronic payment service; FIG. 1 is a diagram illustrating a general flow of electronic payment; FIG. It is a figure which shows an example of a settlement completion screen. It is a figure which shows an example of an advertiser exclusive page. 2 is a configuration diagram of a settlement server 100; FIG. 4 is a diagram showing an example of contents of user information 152. FIG. 4 is a diagram showing an example of contents of store information 156. FIG. 4 is a diagram showing an example of contents of user tendency information 158. FIG. 3 is a diagram showing a screen IM1, which is an example of an interface screen provided to an advertiser terminal device 70. FIG. 4 is a flow chart showing an example of the flow of processing executed by the settlement server 100. FIG. 10 is a flow chart showing an example of a flow in which a privilege control unit 140 autonomously provides a coupon with a time limit. 10 is a flow chart showing another example of a flow in which the privilege control unit 140 autonomously provides a coupon with a time limit. 10 is a flow chart showing still another example of the flow in which the privilege control unit 140 autonomously provides a coupon with a time limit.

Hereinafter, embodiments of an information providing apparatus, an information providing method, and a program according to the present invention will be described with reference to the drawings. An information providing device is realized by one or more processors. The information providing device is a device that distributes advertisements accompanying electronic payment services. An electronic payment service is a service that supports payment related to purchase of goods and services at a store. A store is mainly a physical store (actual store) that exists in real space, unlike a virtual store related to electronic commerce. It should be noted that although the mechanism of the present invention does not necessarily exclude the application of virtual shops related to electronic commerce, the shops targeted by the present invention include at least real shops.

[Electronic payment service]
FIG. 1 is a diagram showing an example of a configuration for realizing an electronic payment service. An electronic payment service is implemented centering on the payment server 100 . The settlement server 100 communicates with, for example, one or more user terminal devices 10, one or more shop terminal devices 50, and one or more advertiser terminal devices 70 via the network NW. The network NW includes, for example, the Internet, a LAN (Local Area Network), wireless base stations, provider devices, and the like.

The user terminal device 10 is, for example, a portable terminal device such as a smart phone or a tablet terminal. The user terminal device 10 is a computer device having at least an optical reading function, a communication function, a display function, an input reception function, and a program execution function. In the following description, configurations for realizing these functions are respectively referred to as a camera, a communication device, a touch panel, a CPU (Central Processing Unit), and the like. In the user terminal device 10, the payment application 20 is executed by a processor such as a CPU, so that it operates in cooperation with the payment server 100 so as to provide the user with an electronic payment service. The payment application 20 controls a camera, a communication device, a touch panel, and the like.

The store terminal device 50 is installed, for example, in a store. The store terminal device 50 is a computer device having at least a product price acquisition function, an optical reading function, a program execution function, and a communication function. The store terminal device 50 includes a so-called POS (Point of Sale) device, and the POS device may realize the product price acquisition function and the optical reading function. The store code image 60 is placed in a store, and a code image such as a QR code (registered trademark) is printed on a medium such as paper or plastic. Note that the store code image 60 may be displayed on a display placed in the store.

The advertiser terminal device 70 is a terminal device used by a person (advertiser) who intends to display an online advertisement (hereinafter simply an advertisement) included in a settlement completion screen to be described later. The advertiser terminal device 70 may be any computer device that can be connected to the network NW, such as a personal computer, smart phone, or tablet terminal.

The payment server 100 realizes electronic payment based on payment information received from the user terminal device 10 or the store terminal device 50 . The settlement server 100 performs electronic settlement, for example, by increasing or decreasing balance information managed in association with a user ID (in other words, depositing and withdrawing electronic money). The electronic payment may include a method such as revolving payment or credit payment that enables purchase of a larger amount than the balance information at the time of purchase.

FIG. 2 is a diagram illustrating a general flow of electronic payment. There may be two types of electronic payment: pattern 1 and pattern 2. In the case of pattern 1, first, the payment application 20 is activated on the user terminal device 10, and a code image such as a QR code or barcode is displayed. The user holds up (presents) the display surface of the user terminal device 10 to the shop terminal device 50 . The shop terminal device 50 decodes the code image with the optical reading function and acquires information such as the user ID. The shop terminal device 50 then generates payment information including the user ID, payment amount, shop ID, etc., and transmits the payment information to the payment server 100 . The information on the payment amount is acquired in advance by reading a bar code, manually inputting it, or the like. The payment server 100 performs payment processing based on the received information.

In the case of pattern 2, the user terminal device 10 with the payment application 20 activated decodes the store code image 60 by the optical reading function. The store code image 60 includes information such as the store name. The user inputs the settlement amount into the user terminal device 10 on the screen on which the store name and the like are displayed. Then, the user terminal device 10 generates payment information including the user ID, payment amount, store ID, etc., and transmits the payment information to the payment server 100 . The payment server 100 performs payment processing based on the received information. It should be noted that electronic payment may be performed only in one of the above patterns.

When electronic payment is completed, a completion notification is sent from the payment server 100 to the user terminal device 10 . The user terminal device 10 displays a payment completion screen in response to the received notification of completion. The completion notification is, for example, in the form of a web page. FIG. 3 is a diagram showing an example of a settlement completion screen. The payment completion screen includes, for example, an area A1 where information about the store where the payment was made is displayed, an area A2 where the payment amount is displayed, an area A3 where points given to the user as a result of the payment are displayed, an electronic It includes an area A4 where coupons (privileges) that can be used at physical stores that can use electronic payment using payment services are displayed. In FIG. 3, as an example of coupons, coupons that can be used until a specific time (i.e., 90 minutes) has elapsed after the payment is executed are displayed, but the present invention is not limited to such a configuration. Not limited. For example, the period during which the coupon can be used may be a specific time period of a day or days. Such a coupon with a usable period (effective period) may be hereinafter referred to as a "time-limited coupon".

The advertiser is mainly a business operator different from the operator of the payment server 100 (the operator of the payment server 100 may also be the advertiser). In this embodiment, the advertiser is a member store of the electronic payment service provided by the operator of the payment server 100, in other words, a store that permits the user to make an electronic payment using the electronic payment service. do.

The user can acquire the displayed time-limited coupon by tapping the time-limited coupon indicated by area A4 on the user terminal device 10 . More specifically, when the user taps the time-limited coupon indicated by area A4 on the user terminal device 10, the settlement server 100 stores the content information of the time-limited coupon acquired by the user together with the validity period, which will be described later. The user information 152 is stored in the coupon application information. A time-limited coupon acquired by the user for a certain store is automatically applied when electronic payment is made at the store, and processing such as discounting, for example, is executed.

Alternatively, when the user taps a time-limited coupon or other advertising content indicated by area A4 on the user terminal device 10, the payment server 100 displays the tapped time-limited coupon or other advertising content. The screen may be changed to a dedicated page on the electronic payment service of the advertiser who posted the ad. The user may acquire time-limited coupons that can be used for electronic payment discounts and the like through the advertiser-dedicated page to which the transition is made.

FIG. 4 is a diagram showing an example of an advertiser-only page. The advertiser-dedicated page includes an area A5 in which outline information of the advertiser's store is displayed, an area A6 in which detailed information on the advertiser's store is switchably displayed using tabs, and the like. As shown in FIG. 4, for example, when the user taps "Coupon", which is one tab included in area A6, coupons that the user can use for electronic payment at the store are displayed. The user can acquire the displayed coupon, for example, by further tapping the displayed coupon.

[Settlement server]
FIG. 5 is a configuration diagram of the settlement server 100. As shown in FIG. The payment server 100 includes, for example, a communication unit 110, a payment content providing unit 120, a payment processing unit 130, a privilege control unit 140, and a storage unit 150. The privilege control unit 140 includes, for example, a payment information acquisition unit 142, a setting reception unit 144, a privilege determination unit 146, and a privilege provision unit 148. Each of the payment information acquisition unit 142, the setting reception unit 144, the privilege determination unit 146, and the privilege provision unit 148 is implemented by, for example, a hardware processor such as a CPU executing a program (software). Some or all of these components are hardware (circuit part; circuitry) or by cooperation of software and hardware. The program may be stored in advance in a storage device (a storage device with a non-transitory storage medium) such as a HDD (Hard Disk Drive) or flash memory, or may be stored in a removable storage such as a DVD or CD-ROM. It may be stored in a medium (non-transitory storage medium) and installed in the storage device by loading the storage medium into the drive device.

The storage unit 150 is an HDD, flash memory, RAM (Random Access Memory), or the like. The storage unit 150 may be a NAS (Network Attached Storage) device that can be accessed by the settlement server 100 via a network. The storage unit 150 stores information such as user information 152, payment content information 154, store information 156, user trend information 158, and the like.

The communication unit 110 is a communication interface for connecting to the network NW. The communication unit 110 is, for example, a network card.

The payment content providing unit 120 has, for example, a function of a web server, and provides the user terminal device 10 with information (contents) for displaying various screens of the electronic payment service, including the above-described payment completion screen. The payment content providing unit 120 appropriately reads necessary content from the payment content information 154 and provides it to the user terminal device 10 . The user terminal device 10 accepts various inputs from the user while the content is being reproduced by the payment application 20 , and transmits the above-described payment information and the like to the payment server 100 .

The payment processing unit 130 performs payment processing based on payment information transmitted from the user terminal device 10 or the shop terminal device 50 . The payment processing unit 130 performs payment processing while referring to the user information 152 .

FIG. 6 is a diagram showing an example of the contents of the user information 152. As shown in FIG. The user information 152 is, for example, a user ID associated with information such as balance information, contact information, credit information, coupon application information, coupon validity period, and settlement history information. The balance information is information indicating the balance of electronic money set by the user in advance by remittance from a bank deposit or the like to the electronic settlement service. The balance information may be automatically added by auto-charging accompanying the payment process. The contact information is the information entered by the user when subscribing to the electronic payment service. The credit information is information indicating whether revolving payment or the like is approved. The coupon provision information is information indicating the content of the coupon that the user has acquired and is provided. The coupon validity period is information indicating the validity period of the coupon with a time limit when the coupon indicated by the coupon provision information is a coupon with a time limit. If the coupon does not have a validity period set, the coupon validity period is set to blank. The payment history information is information indicating details of payments made by the user (date and time, shop ID of the shop where the purchase was made, payment amount, etc.) for each payment.

Information about stores is managed as store information 156 . FIG. 7 is a diagram showing an example of the contents of store information 156. As shown in FIG. The store information 156 is, for example, a store ID associated with information such as store category, location, payment pattern, busy time zone, off-peak time zone, and the like. The store category may be one-level information, or may be information having a hierarchical structure of two or more levels. For example, information such as "Japanese food", "restaurant", and "restaurant" may be given as a superordinate concept of "sushi" shown in the figure. The location may be represented by hierarchical code information such as JIS code. The payment pattern is information indicating which of pattern 1 and pattern 2 described above can be used for payment.

The busy time period is information indicating the time period during which the number of electronic payments at the store is the highest. A busy time zone is specified based on the payment history information of multiple users registered with the electronic payment service. and can be identified by comparing. The off-peak time period is information indicating the time period during which the number of electronic payments at the store is the lowest. Like the busy time zone, the off-peak time zone is specified based on the payment history information of multiple users registered with the electronic payment service. It can be identified by aggregating and comparing the number of electronic payment executions. In FIG. 7, as an example, the busy time zone and the off-peak time zone are aggregated in units of one hour, but the present invention is not limited to such a configuration, and any time interval such as, for example, in units of 30 minutes may be aggregated with Furthermore, it may be aggregated by labeling predetermined time periods such as "morning", "noon", "evening", and "night".

FIG. 8 is a diagram showing an example of the contents of the user tendency information 158. As shown in FIG. The user trend information 158 is, for example, information such as preference categories, high payment frequency areas, store IDs, and high payment frequency time zones associated with user IDs. The user trend information 158 is aggregated based on payment history information recorded during a past aggregation period (for example, the most recent month). The preference category is information indicating a category with high payment frequency or total payment amount in the payment history information. As the preference category, only the category with the highest payment frequency or total payment amount may be set, or a plurality of categories whose payment frequency or total payment amount is equal to or greater than a threshold may be set. The high payment frequency area is information indicating an area with a high payment frequency in the payment history information. Only the area with the highest payment frequency may be set as the high payment frequency area, or a plurality of areas where the payment frequency satisfies a threshold value or more may be set.

The store ID is information indicating the ID of the physical store where the user has performed electronic payment using the electronic payment service during the aggregation period. The high payment frequency time zone is information indicating the time zone with the highest frequency of payment at the physical store that executed electronic payment using the electronic payment service. The shop ID and high payment frequency time zone may be recorded only for shops where it is determined that the user has executed electronic payments a threshold number of times (eg, 5 times) or more, based on the payment history information.

[Benefits]
The privilege control unit 140 performs various processes for providing the user terminal device 10 with time-limited coupons that can be used at actual stores that can use electronic payment using an electronic payment service. In this embodiment, the privilege control unit 140 is one function of the settlement server 100 , but the privilege control unit 140 may be a separate device from the settlement server 100 . The privilege control unit 140 is an example of an "information providing device".

The payment information acquisition unit 142 acquires payment information in the electronic payment service. The payment information is information that is generated and transmitted to the payment server 100 each time payment is made at a physical store, as described with reference to FIG. For example, the payment information is provided to the payment information acquisition unit 142 in parallel with being provided to the payment processing unit 130 and reflected in the user information 152 .

The setting reception unit 144 provides the advertiser terminal device 70 with an interface for inputting the coupon provision conditions to be provided to the user terminal device 10, and acquires the provision conditions via the interface. FIG. 9 is a diagram showing a screen IM1, which is an example of an interface screen provided to the advertiser terminal device 70. As shown in FIG. The screen IM1 includes areas A9 to A15 for specifying the contents and validity period of the coupon to be provided to the user terminal device 10, and the contents and validity period of the coupon specified in the areas A9 to A15. and a send button B1 for instructing sending to 100. The coupon information transmitted to the payment server 100 is stored, for example, in the payment content information 154 of the storage unit 150, and provided to the user terminal device 10 by the privilege providing unit 148, which will be described later.

The area A9 is an area for designating the discount amount of the coupon to be provided to the user terminal device 10. FIG. In FIG. 9, as an example, a scene of specifying a discount rate (that is, 30% off) is described, but the present invention is not limited to such a configuration. good too.

Area A10 is an area for designating whether or not to set a valid period for the coupon. In this embodiment, as an example, the area A10 is represented as an ON/OFF button, and when the ON/OFF button is set to ON, a specific period is specified in the areas A11 to A14 further below. On the other hand, when the ON/OFF button is set to OFF, the period is not specified in the areas A11 to A14, and the coupon is set as an unlimited valid period (that is, a non-timed coupon).

The area A11 is an area for designating the validity period of the coupon starting immediately after the execution of the electronic payment. By designating the valid period in the area A11, the advertiser can guide the user who has just executed the electronic payment at a certain store to visit the own store and make the electronic payment (for example, , guiding the user to a coffee shop just after lunch).

Area A12 is an area for designating the validity period of the coupon applied after execution of electronic payment. Unlike the area A11, the valid period specified in the area A12 is not limited to the valid period starting immediately after the execution of the electronic payment, and the advertiser specifies an arbitrary time period. By designating a validity period in the area A12, the advertiser can induce, for example, the user of the electronic payment service to visit the store during off-hours and perform electronic payment.

Area A13 is an area for designating the validity period of the coupon provided on the store's dedicated page. That is, when the valid period is specified in the area A13, the coupon that can be used during the valid period is provided to the user terminal device 10 via the store's dedicated page. As with the area A12, the advertiser can, for example, guide the user of the electronic payment service to visit the store during off-hours and make an electronic payment by designating the validity period in the area A13. . The coupon specified in the area A13 may be provided not only to users who have executed electronic payment, but also to all users who have visited the dedicated page.

Although not shown in FIG. 9, in areas A12 and A13, it is possible to specify a date as the validity period of the coupon, such as "only on the day of settlement", "every day", and "every Monday". may As a result, for example, if the store is most vacant during a specific time slot on a specific day of the week, the user can be guided to the time slot on that day of the week.

Area A14 is an area for designating whether or not to allow privilege determination unit 146 to automatically determine the validity period of the coupon. That is, when it is designated in the area A14 that the privilege determination unit 146 automatically determines the validity period of the coupon, the privilege determination unit 146 sets the validity period of the coupon, for example, to the off-hour period of the store information 156. . As a result, even if the advertiser does not know the details of the store's store visit status, the user can be automatically guided to the store's off-hours.

The area A15 is an area for designating the electronic payment distance for which the coupon is provided on the payment completion screen. That is, when a distance that is the area A15 is specified, the coupon is provided only on the payment completion screen of the electronic payment executed within the range of the distance from the own store. By specifying the distance in the area A15, coupons can be provided only to users who are likely to actually visit the store.

Area A16 is an area for designating whether or not to provide a coupon at the time of payment at the own store. In other words, when it is specified that coupons should be provided at the time of payment at the own store, coupons are provided not only to other stores but also to users who have executed electronic payment at the store. is not specified, coupons are provided only to users who have made electronic payments at other stores. As a result, it is possible to finely set the target to which the coupon is provided and improve the advertising effect. Although not shown in FIG. 9, for example, an area for designating whether or not to provide coupons only at the time of payment at the own store may be further provided. As a result, it is possible to provide coupons that are specialized in increasing the loyalty of existing customers.

Area A17 is an area for designating whether or not to provide coupons only to users who have a high preference for the category of their own store. That is, in the area A17, when it is designated to provide coupons only to users who have a high preference for the category of the store, based on the user trend information 158, users whose preference category matches the category of the store Only coupons are offered. This makes it possible to provide coupons only to users who are likely to actually visit the store.

Area A18 is an area for designating whether or not to provide coupons only to users who frequently make payments in the area where the store is located. That is, in the area A18, when it is specified that coupons are provided only to users who frequently make payments in the area where the store is located, based on the user trend information 158, the high payment frequency area is the area of the store. Coupons are provided only to matching users. This prevents coupons from being provided to users who are unlikely to become repeat customers, such as business travelers and tourists, even if electronic payments are made near their own store. , can increase the advertising effect.

Area A19 is an area for designating whether or not to provide coupons only to users who do not have a history of using the store. That is, if it is designated in area A19 to provide coupons only to users who have no usage history of the store, coupons are provided only to users who have no usage history of the store based on the payment history information. . As a result, it is possible to prevent coupons from being provided to users who have already used the own store, thereby enhancing advertising effectiveness.

[Processing flow]
FIG. 10 is a flowchart showing an example of the flow of processing executed by the settlement server 100. As shown in FIG. First, each of the payment content providing unit 120 and the privilege control unit 140 determines whether or not the payment server 100 has received payment information (S100). When it is determined that the payment server 100 has received the payment information, the payment processing unit 130 performs payment processing based on the payment information (S102).

In parallel, the payment information acquisition unit 142 of the privilege control unit 140 acquires the received payment information and acquires the past payment history of the user (user related to the payment information) from the user information 172. (S106).

Next, the privilege determination unit 146 of the privilege control unit 140 searches the payment content information 154 and determines coupons that meet the coupon provision conditions set by the advertiser (S108). Then, the privilege providing unit 148 acquires the determined coupon from the payment content information 154 and provides it to the payment content providing unit 120 (S110).

The payment content providing unit 120 includes the coupon provided by the privilege providing unit 148 in the payment completion screen and displays it on the user terminal device 10 (S104). This completes the processing of this flowchart.

In the above description, the coupon is provided based on the coupon provision condition input by the advertiser on the interface provided by the setting reception unit 144 . However, the present invention is not limited to such a configuration, and the benefit control unit 140 may autonomously provide time-limited coupons without the advertiser setting coupon provision conditions. For example, the privilege control unit 140 may set a validity period for a non-time-limited coupon that has already been issued by the store, and provide the coupon as a time-limited coupon.

FIG. 11 is a flow chart showing an example of a flow in which the privilege control unit 140 autonomously provides time-limited coupons. First, the privilege control unit 140 determines whether or not the payment server 100 has received payment information (S200). When it is determined that the payment server 100 has received the payment information, the payment information acquisition unit 142 acquires the payment information, and the privilege determination unit 146 refers to the store information 156 using the store ID related to the payment information as a key. and extracts the off-peak hours stored in the store information 156 (S202).

Next, the privilege determining unit 146 determines whether or not the payment time indicated by the payment information is outside the range of the extracted off-peak hours (S204). If it is determined that the payment time indicated by the payment information is not outside the range of the extracted off-peak time zone, the processing of this flowchart ends. On the other hand, if it is determined that the payment time indicated by the payment information is outside the range of the extracted off-peak time zone, the privilege determining unit 146 adds the off-peak time zone to the existing coupon issued by the store for the valid period. and decide to provide it as a time-limited coupon. The privilege providing unit 148 provides the determined time-limited coupon to the user terminal device 10 (S206). This completes the processing of this flowchart.

By the processing of the flowchart of FIG. 11, a user who has made electronic payment outside the store's off-hour period is provided with a coupon with a time limit that guides electronic payment during the off-hour period. Advertisement with high convenience can be realized.

In the above flowchart, the coupon with a time limit is provided when the payment time indicated by the payment information is outside the range of the extracted off-peak hours. However, the present invention is not limited to such a configuration. For example, instead of the off-peak time zone, the busy time zone is extracted from the store information 156, and the payment time indicated by the payment information is the extracted congestion time zone. If within range, a timed coupon may be provided to direct the user to off-peak hours.

As another example, when the user executes electronic payment, the privilege determination unit 146 refers to the high payment frequency time zone of the user stored in the user trend information 158, and selects the high payment frequency time zone and the electronic payment. If it does not coincide with the off-hour period of the shop where the transaction was executed, a coupon with a time limit that can be used during the off-hour period may be provided. This provides time-limited coupons in consideration of the user's payment behavior trends, unlike the process of the flowchart of FIG. 11, which provides time-limited coupons based on a single payment.

FIG. 12 is a flow chart showing another example of the flow in which the privilege control unit 140 autonomously provides a coupon with a time limit. First, the privilege control unit 140 determines whether or not the payment server 100 has received payment information (S300). When it is determined that the payment server 100 has received the payment information, the payment information acquisition unit 142 acquires the payment information, and the privilege determination unit 146 obtains the user tendency information using the store ID of the store related to the payment information as a key. 158 (S302).

Next, the privilege determining unit 146 determines whether or not the user trend information 158 stores a high payment frequency time zone corresponding to the shop ID (S304). If the user trend information 158 does not store a high payment frequency time zone corresponding to the store ID, this indicates that the user made a payment at the store corresponding to the store ID for the first time, or that the high payment frequency time zone is This means that you have performed payments less than the threshold required to be recorded. In this case, the processing of this flowchart ends.

On the other hand, if the user trend information 158 stores the high payment frequency time zone corresponding to the store ID, the privilege determining unit 146 refers to the store information 156 to matches (S306). When the high payment frequency time zone and the store's off-peak time zone match, this indicates that the user frequently makes electronic payments during the store's off-peak time zone without providing the user with a coupon with a time limit. means. In this case, the processing of this flowchart ends.

On the other hand, when the high payment frequency time zone and the store's off-peak time zone do not match, the privilege determining unit 146 sets the existing coupon issued by the store to the off-peak time zone as the valid period, and provides the coupon as a limited-time coupon. decide to The privilege providing unit 148 provides the determined time-limited coupon to the user terminal device 10 (S308). This completes the processing of this flowchart.

By the processing of the flowchart of FIG. 12, if the user's high payment frequency time zone and the store's off-peak time zone do not match, by providing a coupon with a time limit that promotes electronic payment during the off-peak time zone, the store operation It is possible to realize highly convenient advertisements for users.

It should be noted that, in the process of the above flowchart, in step S304, the time-limited coupon is not provided to the user for whom the high payment frequency time zone is not specified. However, the present invention is not limited to such a configuration, and even users for whom high payment frequency time periods are not specified may be provided with time-limited coupons that can be used during off-hours at the store.

Furthermore, in the process of the above flowchart, in step S306, if the user's high payment frequency time zone and the store's off-peak time zone do not match, a coupon with a time limit is provided to promote electronic payment during the off-peak time zone. ing. However, the present invention is not limited to such a configuration. Coupons may be offered.

As another example, when the user executes electronic payment, the privilege determination unit 146 refers to the user's preference category stored in the user trend information 158, and selects coupons with a time limit for stores that match the preference category. It may be provided to the user terminal device 10 .

FIG. 13 is a flow chart showing still another example of the flow in which the benefit control unit 140 autonomously provides a time-limited coupon. First, the privilege control unit 140 determines whether or not the payment server 100 has received payment information (S400). When it is determined that the payment server 100 has received the payment information, the payment information acquisition unit 142 acquires the payment information, and the privilege determination unit 146 obtains the user tendency information using the user ID of the user related to the payment information as a key. 158 (S402).

Next, the privilege determination unit 146 determines whether or not the preference category corresponding to the user ID is stored in the user tendency information 158 (S404). If the preference category corresponding to the user ID is not stored in the user trend information 158, this indicates that the user has used the electronic payment service for the first time, or the number of times is less than the threshold required for the preference category to be recorded. It means that payment has not been executed. In this case, the processing of this flowchart ends.

On the other hand, if the preference category corresponding to the user ID is stored in the user trend information 158, the privilege determination unit 146 determines that there is a store that matches the preference category within a predetermined distance (for example, 1 km) from the payment place. (S406). If it is determined that there is no store that matches the user's preference category within the predetermined distance from the payment location, the processing of this flowchart ends.

On the other hand, if it is determined that there is a store that matches the user's preferred category within a predetermined distance from the payment location, the privilege determining unit 146 sets the validity period of the existing coupon issued by the store, and uses it as a time-limited coupon. decide to provide. The privilege providing unit 148 provides the determined time-limited coupon to the user terminal device 10 (S408). The expiration date set at this time may be, for example, the off-hours of the store, or may be set in advance according to the category. This completes the processing of this flowchart.

Advertisement effectiveness can be enhanced by providing time-limited coupons according to the user's preference category through the processing of the flowchart of FIG.

11 to 13 described above, the privilege determining unit 146 creates a time-limited coupon by setting a valid period for an existing non-time-limited coupon issued by a store. However, the present invention is not limited to such a configuration, and the privilege determination unit 146 may autonomously determine the content of the time-limited coupon to be issued. In this case, the privilege determination unit 146 may determine the content of the time-limited coupon by, for example, averaging the content (for example, discount rate) of a plurality of coupons issued by the store in the past. Contents common to the category (for example, the average value of discount rates of member stores in the same category) may be determined as the content of the time-limited coupon.

According to the embodiment described above, based on the payment information of the electronic payment using the electronic payment service by the user, a privilege that can be used during a predetermined period at a physical store where electronic payment using the electronic payment service is available I will provide a. As a result, it is possible to effectively provide time-limited coupons to attract customers to stores that sell products.

As described above, the mode for carrying out the present invention has been described using the embodiments, but the present invention is not limited to such embodiments at all, and various modifications and replacements can be made without departing from the scope of the present invention. can be added.

10 User terminal device 20 Payment application 50 Store terminal device 60 Store code image 70 Advertiser terminal device 100 Payment server 120 Payment content providing unit 130 Payment processing unit 140 Privilege control unit 142 Payment information acquisition unit 144 Setting reception unit 146 Privilege determination unit 148 Benefit providing unit 150 Storage unit 152 User information 154 Settlement content information 156 Store information 158 User trend information

Claims (13)

A payment information acquisition unit that acquires payment information in an electronic payment service that processes payments related to purchases at physical stores;
Privilege provision for providing, based on the payment information, a privilege that can be used during a predetermined period at a physical store where electronic payment using the electronic payment service is available to the user terminal device used by the user related to the payment information. comprising a part and
Information provider. The privilege providing unit provides the privilege to the user terminal device by including it in a settlement completion screen of purchase settlement by the user.
The information providing device according to claim 1. The privilege providing unit provides the privilege to the user terminal device on a dedicated page of a physical store that can use the electronic payment.
The information providing device according to claim 1. The predetermined period is a period from when the payment is executed until a specific time elapses,
The information providing device according to any one of claims 1 to 3. The predetermined period is a specific time period of one day or a plurality of days,
The information providing device according to any one of claims 1 to 3. further comprising a setting reception unit that receives settings for at least one of the content of the privilege to be provided to the user terminal device and the predetermined period from the store terminal of the physical store;
The information providing device according to any one of claims 1 to 5. Further comprising a privilege determination unit that determines the predetermined period,
The information providing device according to any one of claims 1 to 6. The privilege determination unit determines the predetermined period based on a tendency of usage hours of the physical store identified by aggregating the history of the payment information of a plurality of users.
The information providing device according to claim 7. The privilege determination unit estimates a time period during which the user tends to use the electronic payment service at the physical store based on the history of the payment information, If it does not match the off-peak time zone indicated by the trend of the time zone, determining to provide the user with a benefit that makes the off-peak time zone the predetermined period;
The information providing device according to claim 8 . The privilege determining unit estimates a preference of the user in using the electronic payment service based on the history of the payment information, and based on the estimated preference, an actual object to which the privilege is provided. determine the store
The information providing device according to any one of claims 7 to 9. The setting reception unit further receives a setting indicating whether or not to allow the privilege determination unit to determine the predetermined period from the store terminal of the physical store.
The information providing device according to any one of claims 6 to 10. the computer
Acquire payment information for electronic payment services that process payments for purchases made at physical stores,
Based on the payment information, the user terminal device used by the user related to the payment information is provided with a privilege that can be used during a predetermined period at a physical store where electronic payment using the electronic payment service is available.
How to provide information. to the computer,
Acquire payment information for electronic payment services that process payments related to purchases at physical stores,
Based on the payment information, the user terminal device used by the user related to the payment information is provided with a privilege that can be used during a predetermined period at a physical store where electronic payment using the electronic payment service is available.
program.

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