JP7355794B2 - Advertisement distribution device, advertisement distribution method, and program - Google Patents

Description

The present invention relates to an advertisement distribution device, an advertisement distribution method, and a program.

Conventionally, there is an ad selection server that associates and stores ad segment information, which is a classification for selecting ad information formed based on payment information, and an ad acquisition address, and payment information that is sent from the member store server at the time of payment. includes advertisement display conditions, the advertisement cooperation processing means generates advertisement segment information based on the payment information, sends it to the advertisement selection server, and receives the advertisement acquisition address, and the payment processing result and advertisement A transaction processing means is provided that creates a response message based on the acquisition destination address and sends it to the member store server, and an order completion screen created based on the response message is displayed on the consumer terminal via the member store server. An invention of a system is disclosed in which a consumer terminal acquires advertisement information using an advertisement acquisition destination address included in a response message, and displays the advertisement information on an order completion screen (see Patent Document 1). .

Japanese Patent Application Publication No. 2010-44538

In the above-mentioned conventional invention, since bidding conditions for advertisements regarding information specific to electronic payment services regarding purchasing behavior at physical stores are not set, appropriate advertisements may not be delivered to users.

The present invention was made in consideration of such circumstances, and one of the objects is to provide an advertisement distribution device, an advertisement distribution method, and a program that can distribute more appropriate advertisements to users. do.

One aspect of the present invention is to acquire bid conditions in which at least a part of the conditions are related to payment in an electronic payment service regarding purchasing behavior at a physical store, which is acquired from an advertiser in association with advertising content. a payment information acquisition unit that acquires payment information in the electronic payment service; and when the payment information is acquired, the payment information and/or the past payment history of the user related to the payment information is used for the bidding. Processing for extracting advertising content that meets the conditions and displaying the advertising content selected from the extracted advertising content based on predetermined criteria on a user terminal device used by the user related to the payment information. An advertisement distribution device comprising: an advertisement content providing unit that performs the following operations.

According to one aspect of the present invention, it is possible to provide an advertisement distribution device, an advertisement distribution method, and a program that can distribute more appropriate advertisements to users.

1 is a diagram illustrating an example of a configuration for realizing an electronic payment service. It is a diagram illustrating the general flow of electronic payment. It is a figure which shows an example of a payment completion screen. It is a diagram showing an example of an advertiser-only page. 1 is a configuration diagram of a payment server 100. FIG. 3 is a diagram showing an example of the contents of user information 172. FIG. It is a figure showing an example of the contents of store information 176. 7 is a diagram showing a screen IM1 that is an example of an interface screen provided to the advertiser terminal device 70. FIG. 7 is a diagram showing a screen IM2 that is another example of an interface screen provided to the advertiser terminal device 70. FIG. It is a figure showing an example of the contents of advertising bid information 178. 2 is a flowchart illustrating an example of the flow of processing executed by the payment server 100. FIG. 7 is a diagram showing screens IM3 to IM4, which are other examples of interface screens provided to the advertiser terminal device 70 when presenting a recommended bid amount. FIG.

DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of an advertisement distribution device, an advertisement distribution method, and a program according to the present invention will be described below with reference to the drawings. The advertisement distribution device is realized by one or more processors. The advertisement distribution device is a device that distributes advertisements in conjunction with electronic payment services. An electronic payment service is a service that supports payments for purchases of products and services at stores. A store is mainly a physical store (actual store) that exists in real space, unlike a virtual store related to electronic commerce. Although it is not necessarily excluded that the system of the present invention is applied to virtual stores related to electronic commerce, the stores targeted by the present invention include at least physical stores.

[Electronic payment service]
FIG. 1 is a diagram illustrating an example of a configuration for realizing an electronic payment service. The electronic payment service is realized mainly by the payment server 100. The payment server 100 communicates with each of one or more user terminal devices 10, one or more store terminal devices 50, and one or more advertiser terminal devices 70 via the network NW, for example. The network NW includes, for example, the Internet, a LAN (Local Area Network), a wireless base station, a provider device, and the like.

The user terminal device 10 is, for example, a portable terminal device such as a smartphone or a tablet terminal. The user terminal device 10 is a computer device having at least an optical reading function, a communication function, a display function, an input reception function, and a program execution function. In the following description, the configurations for realizing these functions are respectively referred to as a camera, a communication device, a touch panel, a CPU (Central Processing Unit), and the like. In the user terminal device 10, the payment application 20 is executed by a processor such as a CPU, so that the payment application 20 operates in cooperation with the payment server 100 to provide electronic payment services to the user. The payment application 20 controls the camera, communication device, touch panel, etc.

The store terminal device 50 is installed in a store, for example. The store terminal device 50 is a computer device having at least a product price acquisition function, an optical reading function, a program execution function, and a communication function. The store terminal device 50 includes a so-called POS (Point of Sale) device, and the POS device may realize a product price acquisition function and an optical reading function. The store code image 60 is placed in a store, and a code image such as a QR code (registered trademark) is printed on a paper or plastic medium. Note that the store code image 60 may be displayed on a display placed in the store.

The advertiser terminal device 70 is a terminal device used by a person (advertiser) who intends to post an online advertisement (hereinafter simply referred to as an advertisement) to be included in a payment completion screen to be described later. The advertiser terminal device 70 may be any computer device that can be connected to the network NW, such as a personal computer, a smartphone, or a tablet terminal.

The payment server 100 realizes electronic payment based on payment information received from the user terminal device 10 or the store terminal device 50. The payment server 100 performs electronic payment by, for example, increasing or decreasing balance information managed in association with a user ID (in other words, depositing or withdrawing electronic money). Electronic payments may include methods such as revolving payment and credit card payments that enable purchases of a larger amount than the balance information at the time of purchase.

FIG. 2 is a diagram illustrating the general flow of electronic payment. There may be two patterns, pattern 1 and pattern 2, in electronic payment. In the case of pattern 1, the payment application 20 is first activated on the user terminal device 10 and displays a code image such as a QR code or barcode. The user holds (presents) the display surface of the user terminal device 10 over the store terminal device 50. The store terminal device 50 decodes the code image using an optical reading function and obtains information such as a user ID. Then, the store terminal device 50 generates payment information including the user ID, payment amount, store ID, etc., and transmits it to the payment server 100. Information on the payment amount is obtained in advance by barcode reading, manual input, etc. The payment server 100 performs payment processing based on the received information.

In the case of pattern 2, the user terminal device 10 with the payment application 20 activated decodes the store code image 60 using the optical reading function. The store code image 60 includes information such as the store name. The user inputs the payment amount into the user terminal device 10 on the screen displaying the store name and the like. Then, the user terminal device 10 generates payment information including the user ID, payment amount, store ID, etc., and transmits it to the payment server 100. The payment server 100 performs payment processing based on the received information. Note that electronic payment may be performed only in one of the above patterns.

When the electronic payment is completed, a completion notification is sent from the payment server 100 to the user terminal device 10. The user terminal device 10 displays a payment completion screen in response to the received completion notification. The completion notification is, for example, in the form of a web page. FIG. 3 is a diagram showing an example of a payment completion screen. The payment completion screen includes, for example, an area A1 where information about the store where the payment was made is displayed, an area A2 where the payment amount, etc. is displayed, and points (an example of benefits) given to the user as a result of the payment are displayed. area A3 where advertisements are displayed, area A4 where advertisements by advertisers are displayed, etc. The advertiser is mainly a business different from the operator of the payment server 100 (the operator of the payment server 100 may also be the advertiser). This advertisement is selected by a method such as second pricing based on the bid amount (bid amount) by the advertiser. The advertiser makes a bid using the advertiser terminal device 70. When an advertisement is posted and clicked (tapped) by a user, the advertiser pays the operator of the payment server 100 an amount corresponding to the bid amount. In this embodiment, the advertiser is a store that is a member of the electronic payment service provided by the operator of the payment server 100, in other words, a store that allows users to make electronic payments using the electronic payment service. Assume that there is.

When the user taps the advertisement indicated by area A4 on the user terminal device 10, the payment server 100 causes the screen to transition to a dedicated page on the electronic payment service of the advertiser who posted the tapped advertisement. Users can obtain coupons (benefits) that can be used for discounts on electronic payments, etc. through the advertiser-specific page they transition to. If the affiliated store of the electronic payment service itself is the advertiser, the dedicated page on the advertiser's electronic payment service is the dedicated page of the affiliated store where the electronic payment service is available, which is displayed on the user's payment application 20. It can also be expressed as a page.

FIG. 4 is a diagram showing an example of an advertiser-only page. The advertiser-only page includes an area A5 where summary information about the advertiser's store is displayed, an area A6 where detailed information about the advertiser's store is displayed in a switchable manner using tabs, and the like. As shown in FIG. 4, for example, when the user taps "Coupon", which is one tab included in area A6, coupons that can be used by the user for electronic payment at the store at the present time are displayed. The user can acquire the displayed coupon, for example, by further tapping the displayed coupon. The payment server 100 stores the content information of the coupon acquired by the user in the coupon grant information of the user information 172, which will be described later. A coupon acquired by a user for a certain store is automatically applied when electronic payment is made at the store, and, for example, processing such as a discount is executed.

In addition, in FIGS. 3 and 4, as an example, when the user taps the advertising content displayed on the payment completion screen, the user is transferred to the advertiser-only page, and the coupon is displayed on the advertiser-only page at the transition destination. Explained how to obtain it. However, the present invention is not limited to such a configuration; for example, the advertising content itself may be a coupon. In that case, the user acquires the coupon by tapping the coupon displayed on the payment completion screen, and the payment server 100 stores the content information of the coupon acquired by the user as the coupon in the user information 172 described below. Store in grant information. Alternatively, the payment server 100 may allow the user to transition the screen of the user terminal device 10 to a dedicated page for acquiring coupons by tapping the coupon displayed on the payment completion screen.

Alternatively, the advertising content may be tapped to transition to arbitrary web content outside the payment application 20 instead of a dedicated page on the payment application 20. For example, when advertising content is tapped, the payment application 20 calls the browser application of the user terminal device 10 and displays a landing page (LP) prepared in advance by the advertiser or affiliated store of the advertising content. There may be.

[Payment server]
FIG. 5 is a configuration diagram of the payment server 100. The payment server 100 includes, for example, a communication section 110, a payment content providing section 120, a payment processing section 130, an advertisement distribution section 150, and a storage section 170. The advertisement distribution section 150 includes, for example, a bidding condition acquisition section 152, a payment information acquisition section 154, and an advertisement content provision section 156. Each of the payment content providing section 120, the payment processing section 130, and the advertisement distribution section 150 is realized by, for example, a hardware processor such as a CPU executing a program (software). Some or all of these components are hardware (circuit parts) such as LSI (Large Scale Integration), ASIC (Application Specific Integrated Circuit), FPGA (Field-Programmable Gate Array), and GPU (Graphics Processing Unit). (including circuitry), or may be realized by collaboration between software and hardware. The program may be stored in advance in a storage device (a storage device with a non-transitory storage medium) such as an HDD (Hard Disk Drive) or flash memory, or may be stored in a removable storage device such as a DVD or CD-ROM. It may be stored in a medium (non-transitory storage medium) and installed in the storage device by loading the storage medium into a drive device.

The storage unit 170 is an HDD, flash memory, RAM (Random Access Memory), or the like. The storage unit 170 may be a NAS (Network Attached Storage) device that can be accessed by the payment server 100 via a network. The storage unit 170 stores information such as user information 172, payment content information 174, store information 176, advertising bidding information 178, and advertising content information 180.

The communication unit 110 is a communication interface for connecting to the network NW. Communication unit 110 is, for example, a network card.

The payment content providing unit 120 has, for example, the function of a web server, and provides the user terminal device 10 with information (content) for displaying various screens of the electronic payment service, including the payment completion screen described above. , in response to an operation such as a tap by the user, a coupon that can be used in an electronic payment service is given to the user. The payment content providing unit 120 reads necessary content from the payment content information 174 as appropriate and provides it to the user terminal device 10. The user terminal device 10 receives various inputs from the user while the content is being played by the payment application 20, and transmits the above-mentioned payment information and the like to the payment server 100.

The payment processing unit 130 performs payment processing based on payment information transmitted from the user terminal device 10 or the store terminal device 50. The payment processing unit 130 performs payment processing while referring to the user information 172.

FIG. 6 is a diagram showing an example of the contents of the user information 172. The user information 172 is, for example, information such as balance information, contact information, credit information, coupon provision information, payment history information, etc., associated with a user ID. The balance information is information indicating the balance of electronic money set by the user in advance by remitting money from a bank deposit or the like to the electronic payment service. Note that balance information may be automatically added by auto-charging associated with payment processing. Contact information is information input when a user subscribes to an electronic payment service. Credit information is information indicating whether or not revolving payment etc. are approved. The coupon grant information is information indicating the content of the coupon that has been acquired and given to the user. The payment history information is information that shows details of the payments made by the user (date and time, store ID of the store where the purchase was made, payment amount, etc.) for each payment.

Information regarding stores is managed as store information 176. FIG. 7 is a diagram showing an example of the contents of the store information 176. The store information 176 is, for example, information such as a store category, location, payment pattern, etc., associated with a store ID. The store category may be information of one level, or may be information having a hierarchical structure of two or more levels. For example, information such as "Japanese food," "restaurant," or "restaurant" may be given as a superordinate concept to the illustrated "sushi." The location may be represented by hierarchical code information such as JIS code. The payment pattern is information indicating whether payment can be made using pattern 1 or pattern 2 described above.

[Advertisement distribution]
The advertisement distribution unit 150 performs processing for displaying advertisement content on the user terminal device 10. Advertisement distribution unit 150 is an example of an "ad distribution device." In this embodiment, the advertisement distribution unit 150 is a function of the payment server 100, but the advertisement distribution unit 150 (ad distribution device) may be a separate device from the payment server 100.

The bidding condition acquisition unit 152 of the advertisement distribution unit 150 acquires bidding conditions, at least some of which are related to payment in an electronic payment service, from an advertiser in association with advertising content. Details of the bidding conditions will be described later.

The payment information acquisition unit 154 acquires payment information in the electronic payment service. As explained in FIG. 2, payment information is information that is generated and sent to the payment server 100 each time a payment is made at a physical store. For example, the payment information is provided to the payment processing unit 130 and reflected in the user information 172, and at the same time, the payment information is provided to the payment information acquisition unit 154.

When the payment information is acquired by the payment information acquisition unit 154, the advertising content providing unit 156 extracts advertising content for which the payment information and/or the past payment history of the user related to the payment information meets the bidding conditions. Then, processing is performed to display the advertising content selected from the extracted advertising content based on a predetermined criterion on the user terminal device 10 of the user related to the payment information.

The advertising content providing unit 156 selects advertising content based on, for example, second pricing with respect to the bid amount. For example, if advertisers C1, C2, and C3 bid 150 yen, 250 yen, and 270 yen, respectively, advertiser C3, which had offered the highest bid, would have the second highest bid. The winning bid is 251 yen, which is one unit above 250 yen, and the advertising content of advertiser C3 is distributed. Alternatively, advertising content may be selected based on criteria similar to eCPM. For example, standards such as second pricing are applied to the value obtained by multiplying the bid amount by the number (or percentage) of times (or percentage) that advertising content is selected by a user and then a payment is made via an electronic payment service or a coupon is used. may be done.

The advertising content providing unit 156 performs processing for displaying advertising content on the user terminal device 10, for example, by including it in a payment completion screen related to payment information. The process for displaying is, for example, the process of transmitting the location information (for example, URL; Uniform Resource Locator) of the advertising content to the user terminal device 10 along with the content for displaying the payment completion screen. The payment application 20 acquires advertising content using the URL, embeds it in area A4 of the payment completion screen (see FIG. 3), and displays it on the user terminal device 10.

Note that the advertising content providing unit 156 may include the advertising content in a content screen other than the payment completion screen, or may cause the user terminal device 10 to display the advertising content alone. In the former case, the advertising content providing unit 156 causes the user terminal device 10 to display the advertising content included in the top page of the payment content, for example. In the latter case, the advertising content providing unit 156 causes the user terminal device 10 to display the advertising content, for example, in the form of a push notification.

[Bidding conditions]
The bidding conditions acquired by the bidding condition acquisition unit 152 are related to payment information and/or the user's past payment history related to the payment information. For example, it includes some or all of the individual conditions such as payment location (location of store related to payment), store category, payment frequency for each store category, payment amount range, and payment time range. If the payment frequency is not included in the bidding conditions, the bidding conditions will be related to one-time payment information, but if the payment frequency is included in the bidding conditions, the bidding conditions will be related to the user's past payment history regarding the payment information. Including things.

For example, the bidding condition acquisition unit 152 provides the advertiser terminal device 70 with an interface for inputting bidding conditions, and acquires the bidding conditions via the interface. FIG. 8 is a diagram showing a screen IM1 that is an example of an interface screen provided to the advertiser terminal device 70. Screen IM1 includes, for example, an input window W1 for specifying advertising content by advertising content ID, etc., an input window W2 for specifying a payment location among individual conditions, an input window W3 for specifying a store category among individual conditions, and an input window W3 for specifying a store category among individual conditions. Among these, an input window W4 for specifying the payment frequency for each store category, an input window W5 for specifying the bid amount, a send button B1 for instructing to send the input bid conditions, etc. to the payment server 100 are provided.

Here, it is assumed that the advertising content itself has already been registered in the payment server 100 and has been assigned an advertising content ID and registered in the advertising content information 180 at the time of inputting bidding conditions etc. on the interface screen. The interface screen may have a function for accepting registration of advertising content. In addition, a person who operates the interface screen on behalf of the advertiser will be referred to as an "advertiser".

Input to the input windows W2 to W4 may be performed by manual text input, but input candidates (recommendation conditions) are presented to the advertiser when the cursor is placed on the input window or tapped on the input window. It may also be possible to select from input candidates. Among the individual conditions, the location is specified in terms of granularity, such as city, ward, town, village, nearest station, and shopping street name, for example. Among the individual conditions, the payment frequency for each store category is specified, for example, as "once a week." Instead of the payment frequency for each store category, the total amount of payments within a reference period may be specified, such as the total amount of payments for one year for each store category.

By specifying such bidding conditions, advertisers can target and distribute advertising content to ``users who frequently make payments in a certain category in a specific trade area.'' As a result, the advertisement distribution unit 150 can distribute more appropriate advertisements to users.

FIG. 9 is a diagram showing a screen IM2 that is another example of an interface screen provided to the advertiser terminal device 70. Screen IM2 includes input windows W1 to W3, W5 similar to screen IM1, and a send button B1, as well as an input window W6 for specifying the payment time period among individual conditions, and an input window for specifying the payment price range among individual conditions. An input window W7 is provided. Only one of the input window W6 and the input window W7 may be provided.

By specifying such bidding conditions, advertisers can target and distribute advertising content to ``users who made payments for a certain category in a specific trade area, at a specific time, and at a specific price range.'' can do. For example, if you send advertising content for nearby coffee shops, karaoke shops, etc. to users who have finished a large amount of dinner at a certain store, the probability that they will show interest will be higher than if you do not narrow down the targeting. Conceivable. In other words, when one payment (behavior) is completed in a series of user actions, it is not limited to payments made in the same store category as the one in which the advertisement is being advertised. It is possible to deliver advertising content targeting behavior. As a result, the advertisement distribution unit 150 can distribute more appropriate advertisements to users.

FIG. 10 is a diagram showing an example of the contents of the advertising bid information 178. The bidding condition acquisition unit 152 updates the advertising bidding information 178 based on the information input on the above interface screen. The advertisement bidding information 178 is, for example, information such as an advertisement content ID, bid conditions, bid amount, bid period, etc., associated with an advertiser ID, which is identification information of an advertiser. Note that the bidding period may be set as ``until there is a separate notice of cancellation.'' As illustrated, the same advertiser may bid on multiple pieces of advertising content.

[Processing flow]
FIG. 11 is a flowchart illustrating an example of the flow of processing executed by the payment server 100. First, the payment content providing unit 120 and the advertisement distribution unit 150 each determine whether the payment server 100 has received payment information (S200). The payment processing unit 130 performs payment processing based on the payment information (S202).

In parallel, the payment information acquisition unit 154 of the advertisement distribution unit 150 acquires the received payment information and also acquires the past payment history of the user (the user related to the payment information) from the user information 172. (S206).

Next, the advertising content providing unit 156 of the advertising distribution unit 150 searches the advertising bidding information 178, extracts advertising content IDs for which the information acquired in S206 hits (applies to) the bidding conditions (S208), and extracts the advertising content ID such as the bid amount, etc. The advertisement content ID is selected by a method such as second pricing according to the above (S210). Then, the advertising content providing unit 156 acquires the location information of the selected advertising content ID from the advertising content information 180 and notifies the payment content providing unit 120 (S212).

The payment content providing unit 120 includes the location information notified from the advertising content providing unit 156 in the payment completion screen and displays it on the user terminal device 10 (S204).

According to the embodiment described above, payment information or past payment history in an electronic payment service that supports payments at physical stores is acquired, and events specific to this type of electronic payment service (location, store category, payment frequency) are acquired. Since the advertisement content to be distributed is selected based on bidding conditions with individual conditions (e.g., payment time period, etc.), more appropriate advertisements can be distributed to users.

[Other functions 1]
In addition to the functions described above, the bid condition acquisition section 152 of the advertisement distribution section 150 generates recommended bids according to the bid conditions specified by the advertiser based on the results of learning the relationship between past bid conditions and winning bid amounts. An amount may be derived and presented to the advertiser.

First, the processing in the learning stage will be explained. The processing described below may be performed by an operator manually instructing a computer to calculate, or may be performed automatically by a computer according to a program. Here, the subject of processing is referred to as a learner. First, the learner calculates the relationship between the number of hits (the number of advertising contents that hit the bidding conditions regarding the payment information and payment history of interest) and the winning bid amount during a certain period of time T1 by regression analysis, etc., and inputs the number of hits. Then, a function f (number of hits) for deriving the winning bid amount is obtained.

Next, the learner learns trends for each region and store category, and obtains a region coefficient αi and a store category coefficient βj. The area coefficient αi and the store category coefficient βj are obtained by equations (1) and (2), respectively. i is a region identifier, and j is a store category identifier. It is assumed that area identifiers are set in advance for areas in which addresses are divided into predetermined granularities.

αi=Average successful bid amount for focused area i/Average successful bid amount for all areas other than focused area i...(1)
βj=Average winning bid amount of focused store category j/Average winning bid amount of all store categories other than focused store category j...(2)

The bid condition acquisition unit 152 uses the function f (number of hits) obtained in this manner, the area coefficient αi, and the store category coefficient βj to calculate the recommended bid amount according to equation (3). Here, the number of hits input to the function f (number of hits) is the number of hits verified by simulation using payment information and payment history obtained during a certain period of time T1 in the past, using bidding conditions obtained from advertisers. This is the number of hits confirmed by backtesting. In order to increase the winning bid rate, the bidding condition acquisition unit 152 may derive the recommended bid amount by further multiplying the result obtained by equation (3) by a multiplier (a value slightly greater than 1).

Recommended bid amount = f (number of hits) × αi × βj … (3)

Note that the method described above is just an example, and the recommended bid amount may be derived using any method as long as the same tendency is realized. For example, the recommended bid amount may be derived by converting the bid amount into a feature amount and inputting the feature amount into a learned model that has learned the relationship between the feature amount and the winning bid amount by machine learning.

For example, the bid condition acquisition unit 152 acquires the bid amount input by the advertiser after presenting the recommended bid amount to the advertiser. FIG. 12 is a diagram showing screens IM3 to IM4, which are other examples of interface screens provided to the advertiser terminal device 70 when presenting the recommended bid amount. Screen IM3 is provided with a button B2 for requesting display of the recommended bid amount, in addition to input windows and buttons similar to screen IM2. When the advertiser operates button 2, the bid conditions entered at that time are transmitted to the bid condition acquisition section 152, and the bid condition acquisition section 152 derives the recommended bid amount using the method exemplified above. The screen IM4 displayed on the input window W5 is displayed on the advertiser terminal device 70. The numbers displayed in the input window W5 at this point may be changeable by the advertiser. When the advertiser operates the button B1 on the screen IM4, the bidding conditions are determined using the number displayed in the input window W5 as the bid amount. Note that instead of such processing, the bidding condition acquisition unit 152 may accept an advertiser's designation of "automatically bidding with a recommended bid amount." In that case, the step of presenting a recommended bid amount and obtaining final confirmation may be omitted.

[Other functions 2]
Further, the advertising content providing unit 156 may select advertising content by taking into account not only payment-related information but also user attribute information. For example, when demographic information (attribute information) such as the user's gender, address, work address, hobbies and preferences has been acquired or estimated, the bid condition acquisition unit 152 incorporates the individual conditions related to the demographic information into the bidding conditions. The advertising content providing unit 156 may select the advertising content based on the bidding conditions. For example, if the advertiser is a nail salon operator, it is assumed that the advertiser wishes to distribute advertising content targeted to women. By doing so, it is possible to narrow down the advertising target with even more precision.

[Other functions 3]
The advertising distribution unit 150 extracts other advertising content similar to the store category and location of the store (advertised store) related to the advertiser's advertising content, and based on the bidding conditions set for the extracted advertising content, Recommended bidding conditions may be presented to advertisers.

Although the mode for implementing the present invention has been described above using embodiments, the present invention is not limited to these embodiments in any way, and various modifications and substitutions can be made without departing from the gist of the present invention. can be added.

10 User terminal device 20 Payment application 50 Store terminal device 60 Store code image 70 Advertiser terminal device 100 Payment server 120 Payment content providing section 130 Payment processing section 150 Advertisement distribution section (advertisement distribution device)
152 Bidding condition acquisition unit 154 Payment information acquisition unit 156 Advertising content provision unit 170 Storage unit 172 User information 174 Payment content information 176 Store information 178 Advertising bidding information 180 Advertising content information

Claims (12)

a bid condition acquisition unit that acquires from an advertiser bid conditions in which at least some of the conditions are related to payment in an electronic payment service regarding purchasing behavior at a physical store, in association with advertising content;
a payment information acquisition unit that acquires payment information regarding the payment at the physical store, which is performed through cooperation between the payment server that provides the electronic payment service and a payment application that operates on the user terminal device of the user;
When the payment information is acquired, advertising content for which the payment information and/or the past payment history of the user related to the payment information meets the bidding conditions is extracted, and a predetermined advertising content is selected from among the extracted advertising content. an advertising content providing unit that performs processing for displaying advertising content selected based on the criteria on the user terminal device related to the payment information ;
The advertising content providing unit includes processing for displaying the advertising content on the user terminal device by including it in a payment completion screen related to the payment when the payment is processed at the physical store by the user terminal device. I do,
Advertising distribution device. The bidding conditions include a plurality of individual conditions,
The bid condition acquisition unit provides an advertiser terminal device used by the advertiser with an interface that allows the advertiser to select each of the plurality of individual conditions, and acquires the bid conditions via the interface.
The advertisement distribution device according to claim 1 . The bidding conditions include conditions regarding the location of the physical store related to the payment information,
The advertisement distribution device according to claim 1 or 2 . The bidding conditions include conditions regarding the category of the physical store related to the payment information,
The advertisement distribution device according to any one of claims 1 to 3 . The bidding conditions include conditions regarding payment frequency for each category of physical stores related to the payment information.
The advertisement distribution device according to any one of claims 1 to 4 . The bidding conditions include conditions regarding the payment time zone related to the payment information,
The advertisement distribution device according to any one of claims 1 to 5 . The bidding conditions include conditions regarding the payment price range related to the payment information.
The advertisement distribution device according to any one of claims 1 to 6 . The advertising content is posted by a physical store that can accept electronic payments using the electronic payment service, as the advertiser.
The advertisement distribution device according to any one of claims 1 to 7 . When the advertising content displayed on the user terminal device is selected by the user, the advertising content providing unit displays the screen of the user terminal device on a dedicated page of the physical store in the electronic payment service. transition,
The advertisement distribution device according to claim 8 . The advertising content is information indicating benefits available in the electronic payment service,
When the advertising content displayed on the user terminal device is selected by the user, the advertising content providing unit enables the user terminal device to use the benefit, or allows the user terminal device to use the benefit. transitioning the screen of the terminal device to a dedicated page for enabling the user terminal device to use the benefit;
The advertisement distribution device according to any one of claims 1 to 9 . The computer is
obtaining bid conditions from an advertiser in association with advertising content, at least some of which are related to payment in an electronic payment service regarding purchasing behavior at a physical store;
Obtaining payment information regarding the payment at the physical store, which is performed through cooperation between the payment server that provides the electronic payment service and the payment application that operates on the user terminal device of the user;
When the payment information is acquired, extracting advertising content for which the payment information and/or the past payment history of the user related to the payment information meets the bidding conditions;
performing processing for displaying advertising content selected from the extracted advertising content based on predetermined criteria on the user terminal device related to the payment information ;
When a payment is processed at the physical store by the user terminal device, performing processing for displaying the advertising content on the user terminal device by including it in a payment completion screen related to the payment;
Advertisement delivery method. to the computer,
obtaining bid conditions from an advertiser in association with advertising content, at least some of which are related to payment in an electronic payment service regarding purchasing behavior at a physical store;
obtaining payment information regarding payments at the physical store, which is performed through cooperation between a payment server that provides the electronic payment service and a payment application that operates on a user terminal device of a user;
When the payment information is acquired, the payment information and/or the user's past payment history related to the payment information extracts advertising content that meets the bidding conditions;
performing processing for displaying advertising content selected from the extracted advertising content based on predetermined criteria on the user terminal device related to the payment information ;
When a payment is processed at the physical store by the user terminal device, causing the user terminal device to perform processing for displaying the advertising content by including it in a payment completion screen related to the payment;
program.

Images