KR20140012249A - Coupon issue method and system interworking intergrated payment service - Google Patents

Coupon issue method and system interworking intergrated payment service Download PDF

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Publication number
KR20140012249A
KR20140012249A KR1020120078554A KR20120078554A KR20140012249A KR 20140012249 A KR20140012249 A KR 20140012249A KR 1020120078554 A KR1020120078554 A KR 1020120078554A KR 20120078554 A KR20120078554 A KR 20120078554A KR 20140012249 A KR20140012249 A KR 20140012249A
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KR
South Korea
Prior art keywords
information
coupon
product
integrated payment
payment service
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KR1020120078554A
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Korean (ko)
Inventor
박현주
이향철
최진우
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네이버비즈니스플랫폼 주식회사
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Priority to KR1020120078554A priority Critical patent/KR20140012249A/en
Publication of KR20140012249A publication Critical patent/KR20140012249A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/02—Payment architectures, schemes or protocols involving a neutral party, e.g. certification authority, notary or trusted third party [TTP]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • G06Q30/0619—Neutral agent

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A coupon issue method and a coupon issue system which are interoperated with an integrated payment service includes: a step of maintaining information for a member store which sells goods using an integrated payment service of an integrated payment system by the integrated payment system; a step of generating coupon information for goods which the member store sells based on the information of the member store and providing the information to the member store; a step of receiving updated goods information which is updated based on the coupon information from the member store; and a step of exposing the good information and coupon information through a shopping broker system by transmitting the received goods information and the generated coupon information to the shopping broker system. [Reference numerals] (AA) Start; (BB) No; (CC) Yes; (DD) Ennd; (S210) Maintaining information for a member store which uses an integrated payment service only; (S220) Generating coupon information and transmitting to a corresponding member store; (S230) Corresponding member store agreeing to coupon issuance?; (S240) Receiving updated merchandise information based on the coupon information from the corresponding member store; (S250) Transmitting the generated coupon information and received merchandise information to a shopping broker system; (S260) Cancelling the coupon issuance

Description

COUPON ISSUE METHOD AND SYSTEM INTERWORKING INTERGRATED PAYMENT SERVICE}

Embodiments of the present invention relate to a method and a system for issuing an integrated payment service interlocking coupon that allows a merchant to issue a coupon even when selling a product using only an integrated payment service.

In general, operators who operate shopping malls have their own payment systems so that buyers can purchase products. In addition, the shopping mall operator may provide a benefit to the user by issuing an electronic coupon to the buyers through the shopping mall or issuing a coupon printed on a paper such as a brochure in order to induce the buyer to purchase more goods.

Meanwhile, the shopping mall operator may sell a product through a shopping brokerage site in addition to his shopping mall in order to generate higher profits. In this case, the shopping mall operator may use an integrated payment service so that buyers can purchase products more conveniently.

Consolidated payment service stores the information necessary for delivery such as buyer's name and address and payment information such as credit card number so that buyers can easily purchase the product or service by using the buyer's ID. It is a service that alleviates the inconvenience of having to repeatedly enter the information required for each purchase.

When a shopping mall operator wants to sell a product using such integrated payment service, the shopping mall operator provides an integrated payment system and provides product information such as a product name and a product price. It should be possible to carry out.

In addition, when a shopping mall operator issues a coupon for a product that is being sold through the integrated payment service, the integrated payment system sells the product by providing information such as a product to which the coupon is applied and a product price when the coupon is applied. City coupons should be applicable.

Therefore, there is a problem that it is difficult to substantially issue a coupon for a product sold by the operator who sells the product using only the integrated payment service because there is no own payment system. Therefore, there is a demand for a method for issuing coupons easily even when selling products using only integrated payment services.

The present invention provides a method and system for issuing an integrated payment service linked coupon that can easily issue a coupon even when selling a product using only an integrated payment service.

The method of issuing a coupon in connection with an integrated payment service may include maintaining, by an integrated payment system, information on an affiliate store that sells a product using an integrated payment service of the integrated payment system, based on the information on the affiliated store. Generating and providing coupon information about the merchandise to the affiliated store, receiving updated product information based on the coupon information from the affiliated store, and shopping-receiving the received product information and the generated coupon information By transmitting to the system may include exposing the product information and coupon information through the shopping brokerage system.

According to one side, the product information may include at least one of the ID, name, price of the product and information on the time of generating the product information.

According to another aspect, the product information may be transmitted to the shopping brokerage system when the merchant receiving the coupon information agrees to issue the coupon.

According to another aspect, the coupon information may be generated based on the set issuance conditions when the merchant sets the coupon issuance conditions for the product.

An integrated payment system may include a merchant information management unit that maintains information on merchants selling goods using the integrated payment service, and coupon information generating coupon information on products sold by the merchant based on the information on the merchants. And a transceiver for providing the generated coupon information to the affiliated store and receiving updated product information based on the coupon information from the affiliated store, wherein the transceiver comprises transmitting the received product information and coupon information to a shopping brokerage system. By transmitting the product information and coupon information can be exposed through the shopping brokerage system.

Based on the information on the merchants selling goods using the integrated payment service, the merchant generates coupon information on the goods sold by the merchant and receives the updated product information on the basis of the coupon information from the merchant. By transmitting the received product information and the generated coupon information to the shopping brokerage system it is possible to easily issue a coupon to merchants that sell goods using only the integrated payment service.

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a schematic representation of the relationship between an advertiser, an advertising platform, a publisher, and a user in one embodiment of the present invention.
2 is a flowchart illustrating a method of issuing a coupon in conjunction with an integrated payment service according to an embodiment of the present invention.
3 is a timing diagram illustrating a process of issuing a coupon in conjunction with an integrated payment service according to an embodiment of the present invention.
4 is an exemplary view showing a shopping brokerage site in which a coupon issued in association with an integrated payment service is exposed in an embodiment of the present invention.
FIG. 5 is an exemplary view illustrating a screen displayed when a product is purchased through the shopping brokerage site of FIG. 4 according to one embodiment of the present invention.
6 is a block diagram illustrating an integrated payment system for issuing a coupon in conjunction with an integrated payment service according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a schematic representation of the relationship between an advertiser, an advertising platform, a publisher, and a user in one embodiment of the present invention.

Referring to FIG. 1, an advertiser 110, an advertising platform 120, a publisher 130, and a user 140 are illustrated. Here, the advertiser 110 and the user 140 may substantially refer to a user terminal such as a personal computer (PC) or a smart phone used by the advertiser 110 or the user 140. That is, the arrows in FIG. 1 may mean that data is transmitted and received over a wired or wireless network between a user terminal used by the advertiser 110, an advertising platform 120, a publisher 130, and a user terminal utilized by the user 140 have.

The advertisement platform 120 may be a system for performing a bid for an advertisement of an advertiser 110, matching between an advertisement and a keyword, sorting an advertisement or an advertiser, providing an advertisement to the publisher 130, . Regarding general technical matters of the advertisement platform 120, the description of the matters that can be understood with reference to the prior art related to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term "site " does not exclude the possibility of implementation of the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site may correspond to an individual publisher (a first publisher, a second publisher, etc.) included in the publisher 130. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may refer to a single web page constituting a web site as needed .

In addition, the "exposure" of an advertisement means that publicity contents such as text, images, sounds, videos, and hyperlinks associated with the advertiser through a site (publisher) are provided to a visitor (e.g., user 140) And the like. In addition, the "selection" for the exposed advertisements indicates a situation in which the advertiser is expected to achieve through the delivery of the publicity content by displaying a reaction (user event) of a mouse click or the like to the publicity contents provided by the users May occur. Here, for example, the situation induced by the advertiser may include a situation in which a page associated with an advertiser is exposed to a user who selected the advertisement, or a situation in which users join a member through a page exposed by selecting an advertisement.

At this time, the achievement of the situation induced by the advertiser can be expressed as "conversion ". For example, if an advertiser-derived situation is a "selection" (e.g., click) on an exposed ad, the "conversion" In another example, if the situation led by the advertiser is sales of the product through the exposed advertisement, the "conversion" may refer to the sale of the product to be sold through the exposed advertisement. As another example, if an advertiser-derived situation is a subscription on a site accessed by users via an exposed ad, the "conversion" may refer to a user's subscription.

The publisher 130 may provide the user 140 with his or her site, provide the pages included by the site to the user 140 through the site, or provide the search results for the search word to the user 140 through the site (140). At this time, the publisher 130 may receive advertisements for advertisement through the pages from the advertisement platform 120 and provide the advertisement to the user 140. For example, the publisher 130 may deliver the keyword entered by the user 140 to the advertisement platform 120, receive the advertisement for the keyword from the advertisement platform 120, and provide the advertisement 140 to the user can do. As another example, the publisher 130 may determine an advertisement to provide as a search result using the keyword entered by the user 140, and may request the advertisement platform 120 for information on the determined advertisement. At this time, the publisher 130 may add information about the advertisement received from the advertisement platform 120 to the user 140 in addition to the search result.

The publisher 130 may provide a path (screen) in which the user 140 is directly provided with the advertisement. For example, in a typical online environment, advertisements may be provided to a user 140 via a web site. Here, each of a plurality of individual advertisement platforms (a first advertisement platform, a second advertisement platform, and the like) included in the advertisement platform 120 includes a plurality of individual publishers (a first publisher, a second publisher, Etc.) through the at least one individual publisher. In addition, at least one individual publisher of the plurality of individual publishers may provide the user 140 with at least one site, such as aggregate search, keyword search, blog service, mail service, social network service, etc., And can provide at least one of various services that can be provided through a wired or wireless network.

Such an advertisement platform 120 and the publisher 130 may be systems included in one system.

For example, the integrated payment system according to the present invention may be a system included in one of the systems operating in the individual advertising platform or one of the systems operating in the individual advertising platform. In this case, the integrated system may receive and use information related to the user from at least one of the systems related to the individual publishers.

In another embodiment, the integrated payment system according to the present invention may be one of the systems associated with an individual publisher or a system included in one of the systems associated with an individual publisher. In this case, the integrated payment system may receive and use information related to the advertiser from at least one of the systems operating in the individual advertising platform.

That is, the integrated payment system according to the present invention may directly receive related information from an advertiser or a user, but may receive related information through at least one of the corresponding advertising platform and the corresponding publisher. Therefore, hereinafter, a description of a method for issuing a coupon in conjunction with an integrated payment service and an integrated payment system using such a method will be omitted for convenience of description and omitting a relationship with an advertisement platform or a publisher.

2 is a flowchart illustrating a method of issuing a coupon in conjunction with an integrated payment service according to an embodiment of the present invention.

In order to issue a coupon for a product sold by a merchant using only the integrated payment service, the integrated payment system first maintains information on the affiliated store that sells the product using the integrated payment service in a database (S210).

Here, the affiliated store may refer to an advertiser or a site of an advertiser that agrees to expose information about a predetermined user benefit (for example, a coupon, a reserve, etc.) with an advertisement, or expresses the intention thereof.

Subsequently, the integrated payment system generates coupon information on the merchandise sold by the affiliated store based on the information on the affiliated store and provides it to the affiliated store (S220).

The merchant receiving the coupon information may allow the coupon to be issued through the integrated payment system by agreeing to issue the coupon (S230), and update the product information based on the received coupon information and transmit the coupon information to the integrated payment system (S240). . At this time, the product information may include the ID, name, price of the product, information about the time when the product information is generated.

When the integrated payment system receives the updated product information from the affiliated store, the generated coupon information and the product information received from the affiliated store are transmitted to the shopping brokerage system (S250) so that the updated product information and the coupon information are exposed at the shopping brokerage site. .

If the merchant receiving the coupon information does not agree to issue the coupon, the issue of the coupon may be canceled (S260).

On the other hand, the merchant may set the coupon issuance conditions by setting the coupon type, coupon name, discount method, discount conditions, issuance date, expiration date, application unit, payment target, etc. through a predetermined site provided by the integrated payment system. In this case, the integrated payment system may generate coupon information based on a coupon issuance condition set by the affiliate store.

3 is a timing diagram illustrating a process of issuing a coupon in conjunction with an integrated payment service according to an embodiment of the present invention. Hereinafter, the coupon issuing process will be described in more detail with reference to FIG. 3.

The integrated payment system 310 first generates coupon information on the products sold by the merchant based on the information on the merchant in order to enable the merchant using only the integrated payment service to issue the coupon (S310). The coupon information is transmitted to the corresponding merchant 320 (S320). In this case, the generated coupon information may be information about an immediate discount coupon, a product discount coupon, a shipping discount coupon.

The affiliated store 320 may change the product information based on the received coupon information (S330), and may request the update of the product information by providing the changed product information to the integrated payment system 310 (S340). In this case, the product information provided to the integrated payment system 310 may include, for example, information on a new product, information on an updated product, information on a product that is out of stock, information on a product that is out of stock, etc. Can be.

When the integrated payment system 310 is requested to update the product information from the merchant 320, by transmitting the coupon information generated along with the changed product information to the shopping brokerage system 330 (S350), the product information registered on the shopping brokerage site May be updated and the coupon information may be exposed (S360).

4 is an exemplary view showing a shopping brokerage site in which coupons issued in association with an integrated payment service are exposed in an embodiment of the present invention, and FIG. 5 is a shopping brokerage of FIG. 4 in an embodiment of the present invention. An example diagram showing a screen displayed when a product is purchased through a site.

As illustrated in FIG. 4, product information 410 sold by a plurality of affiliated stores may be exposed on the shopping brokerage site provided from the shopping brokerage system. Each product may be sorted in the order of recommended products, low prices, and registration dates for each category provided by the shopping brokerage site. In this case, the coupon information 420 may be exposed on one side of the product image in the case of a coupon issued product. It can induce a user to purchase a product.

When the user selects to purchase a product in which the coupon information 420 is exposed, as shown in FIG. 5, the coupon for the corresponding product is applied and information 510 about the discounted price and the actual purchase price may be displayed immediately.

When a user purchases a product to which a coupon is applied, the integrated payment system may perform payment for the product of the affiliate store at a real purchase price by limiting an immediate discount price from the sale price of the corresponding product based on the coupon information and the product information.

6 is a block diagram illustrating an integrated payment system for issuing a coupon in conjunction with an integrated payment service according to an embodiment of the present invention.

The integrated payment system 610 allows merchants 620 to more easily issue coupons, and the merchant information management unit to expose information about the issued coupons through the shopping brokerage site of the shopping brokerage system 630. It may include a coupon information generation unit and the transceiver.

The merchant information management unit maintains information on the affiliated store 620 selling products using the integrated payment service. In the drawing, only one affiliate store 620 is illustrated for convenience of description, but the integrated payment system 610 may maintain information on a plurality of affiliates that have subscribed to the integrated payment service.

The coupon information generation unit may generate coupon information about a product sold by the merchant based on the information on the affiliated store maintained in the affiliate store information management unit. However, when the coupon issuance conditions are set from the affiliate store 620, coupon information may be generated according to the set conditions.

The transmitter / receiver provides the coupon information generated by the coupon information generator to a corresponding affiliate store, and receives updated product information based on the coupon information from the corresponding affiliate store. The product information and the coupon information are transmitted to the shopping brokerage system 630 to expose the product information and the coupon information through the shopping brokerage system 630. At this time, the product information transmitted and received by the transceiver unit may include information about the ID, name, price, time of generating the product information, and the like.

If the merchant agrees to issue the coupon, the transceiver transmits the coupon information generated by the coupon information generation unit to the shopping brokerage system. If the merchant does not agree to issue the coupon, the merchant does not transmit the coupon information to the shopping brokerage system. Only the agreed coupon information may be exposed to the shopping brokerage site.

Therefore, the integrated payment service interlocking coupon issuing method and system generates coupon information on the merchandise sold by the merchant based on the information on the merchant selling the merchandise using the integrated payment service, and provides the corresponding merchant to the merchant. By receiving the updated product information based on the coupon information and transmitting the received product information and the generated coupon information to the shopping brokerage system, merchants that sell goods using only the integrated payment service can easily issue coupons. .

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

Claims (8)

In a method of issuing a coupon in conjunction with a consolidated payment service,
Maintaining, by an integrated payment system, information about an affiliated store that sells a product using an integrated payment service of the integrated payment system;
Generating coupon information on products sold by the affiliate store based on the information on the affiliate store and providing the coupon information to the affiliate store;
Receiving updated product information based on the coupon information from the affiliated store; And
Exposing the product information and coupon information through the shopping brokerage system by transmitting the received product information and the generated coupon information to a shopping brokerage system;
Coupon issuing method comprising a. The method of claim 1,
The product information,
And at least one of information about an ID, a name, a price of the product, and a time at which the product information is generated. The method of claim 1,
The product information,
Coupon issuing method, characterized in that transmitted to the shopping brokerage system when the merchant receiving the coupon information agree to the coupon issuance. The method of claim 1,
The coupon information includes:
Coupon issuing method, characterized in that generated when the merchant sets the coupon issuance conditions for the product based on the set issuance conditions. In the system for providing a unified payment service,
An affiliated store information manager configured to maintain information on an affiliated store that sells products using the integrated payment service;
A coupon information generation unit configured to generate coupon information about a product sold by the affiliated store based on the information about the affiliated store; And
Transmitting and receiving unit for providing the generated coupon information to the merchant and receives the updated product information from the merchant based on the coupon information
Lt; / RTI >
The transmitting /
And transmitting the received product information and coupon information to a shopping brokerage system to expose the product information and coupon information through the shopping brokerage system. 6. The method of claim 5,
The product information,
And at least one of information about an ID, a name, a price of the product, and a time at which the product information is generated. 6. The method of claim 5,
The transmitting /
If the merchant agrees to issue a coupon, the integrated payment system, characterized in that for transmitting the generated coupon information to the shopping brokerage system. 6. The method of claim 5,
The coupon information generation unit,
And when the affiliate store sets a coupon issuance condition for the product, the coupon information is generated based on the set issuance condition.
KR1020120078554A 2012-07-19 2012-07-19 Coupon issue method and system interworking intergrated payment service KR20140012249A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150136643A (en) * 2014-05-27 2015-12-08 김창환 Apparatus for servicing information based on network and method for managing affiliate using the same
CN112734408A (en) * 2020-12-31 2021-04-30 深圳市顺易通信息科技有限公司 Coupon processing method and device based on payment platform

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150136643A (en) * 2014-05-27 2015-12-08 김창환 Apparatus for servicing information based on network and method for managing affiliate using the same
CN112734408A (en) * 2020-12-31 2021-04-30 深圳市顺易通信息科技有限公司 Coupon processing method and device based on payment platform

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