KR20140086936A - System and method for providing affiliate marketing service in integrated marketplace - Google Patents

Abstract

Provided are an advertisement providing system which provides an affiliated marketing service in an integrated market place and a method thereof. The advertisement providing system is included in the operation system of a portal site including at least a shopping information providing service, a social network service, a webpage searching service, a personal page management service, and a payment service; and includes: a product data receiving unit which receives data about a product inputted on a personal page allocated to a user who is registered as a member of a portal site through a personal page management service; a product registration unit which registers the product based on the received data about the product; and a reward providing unit which, if the data about the registered product is uploaded and the product is sold through the uploaded data, provides a predefined reward to the user who uploaded the data.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement providing system and a method for providing an affiliate marketing service in an integrated marketplace,

Embodiments of the present invention relate to an advertisement providing system and method for providing affiliate marketing services in an integrated marketplace.

If e-commerce or e-business is the conversion of the business between the business and the consumer to the Internet, then e-marketplace is the role of the intermediary between the supplier and the consumer Through new media such as the Internet. Marketplace is the key to connecting suppliers and consumers without belonging to suppliers. It is mainly used for B2B (business transaction). Revenue is the most important part of commissioning, and some marketplaces have a revenue model, such as registration fees. The reliability of the marketplace can help companies reduce the risk of having to deal with companies that they have never visited before, and the procurement system between marketplaces and corporations makes it easier to buy goods, Can be imported.

1 is a view for explaining a platform structure of a marketplace in the prior art. A marketplace according to the related art includes a registration platform 110 for registering information on products to be sold, a publishing platform 120 for publishing information on registered products, and a partner platform for affiliate marketing. FIG. Affiliate marketing is a technique in which a merchant site (that is, a site operated by the registration platform 110) that commerce on the Internet increases traffic and sales by recruiting an affiliate 140 that advertises its own site. For example, when pay-for-performance results are generated through an affiliate site, advertisement fee is paid to the affiliate (140).

At this time, the registration platform 110 is operated through an online auction such as auction or eBay or a system of an Internet shopping mall company. The publishing platform 120 may be a system, a cafe, a blog, A system of a portal site or a system of a reward site which provides a mini homepage or the like. Also, the affiliate platform 130 may be operated through a system of a company providing affiliate marketing. That is, in the prior art, each platform is operated as a separate system that is different from each other.

In this specification, a system and method are provided that can efficiently provide an integrated marketplace.

There is provided an advertisement providing system and method capable of integrally processing registration, exposure, sale, and settlement of goods to provide an integrated e-marketplace.

There is provided an advertisement providing system and method that can integrally process registration, exposure, sale, and settlement of goods by utilizing services provided by a portal site operating system that operates a portal site.

By providing an integrated marketplace by collectively processing, registering, exposing, selling, and paying for a product, and by providing a predetermined compensation to a member who acts as an affiliate through an affiliate platform for affiliate marketing , And an advertisement providing system and method capable of increasing the advertising effect are provided.

A system for providing an advertisement in a portal site operating system that provides at least a shopping information providing service, a social network service, a web document search service, a personal page management service, and a payment service using a portal site, A merchandise information receiving unit for receiving information on merchandise input to a personal page allocated to a user who is a member of a site, a merchandise registering unit for registering a merchandise based on information on the received merchandise, There is provided an advertisement providing system including a compensation providing unit for providing predetermined compensation to a user who uploads information when the goods are sold through information uploaded and uploaded through the network service.

According to one aspect of the present invention, the advertisement providing system may be configured such that when information on registered goods is exposed through at least one of a personal page, a shopping information providing service, a social network service, and a web document search service, And a settlement processing unit for processing payment according to the sales of the mobile terminal.

According to another aspect, the user who uploaded the information may include at least one user of another user who is a member of the portal site and another user who is a member of the payment service.

According to another aspect, the reward provider may provide predetermined rewards to the user who initially uploaded information about the registered merchandise to the social network service.

According to another aspect, the sale of a product can be performed on a personal page.

An advertisement providing method performed by an advertisement providing system included in a portal site operating system that provides at least a shopping information providing service, a social network service, a web document search service, a personal page management service, and a payment service using a portal site, The method comprising: receiving information on a product input through a page management service into a personal page allocated to a user who is a member of a portal site; registering a product based on information on the received product; There is provided an advertisement providing method including the step of providing a predetermined reward to a user who uploads information when the information is uploaded via the social network service and the goods are sold through the uploaded information.

The integrated e-marketplace can be provided by integrating the registration, exposure, sale, and settlement of goods.

By using the services provided by the portal site operating system that operates the portal site, the registration, exposure, sale, and settlement of goods can be integratedly processed.

By providing an integrated marketplace by collectively processing, registering, exposing, selling, and paying for a product, and by providing a predetermined compensation to a member who acts as an affiliate through an affiliate platform for affiliate marketing , The advertising effect can be increased.

1 is a view for explaining a platform structure of a marketplace in the prior art.
2 is a view showing an overview of a portal site operating system and an advertisement providing system in an embodiment of the present invention.
3 is a diagram showing an overview of an advertisement providing method in an embodiment of the present invention.
4 illustrates an example of a process of distributing information about a product through a social network service in an embodiment of the present invention.
5 is a diagram for explaining a platform structure in an embodiment of the present invention.
6 is a block diagram illustrating an internal configuration of an advertisement providing system in an embodiment of the present invention.
7 is a flowchart illustrating an advertisement providing method in an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Embodiments of the present invention relate to an advertisement providing system and an advertisement providing method performed by the advertisement providing system. The advertisement providing system may be a portal site operating system that provides various services to users such as a portal site, It may be a system included in the operating system.

2 is a view showing an overview of a portal site operating system and an advertisement providing system in an embodiment of the present invention. 2, an advertisement providing system 220 is included in the portal site operating system 210. At this time, the portal site operating system 210 can provide the portal site 240 to the user requesting access through the user terminal 230, and can provide various services through the portal site 240.

Various services provided to users through the portal site 240 may correspond to a shopping information providing service, a web document search service, a personal page management service, a social network service, a payment service, and the like. Herein, the shopping information providing service searches for a product search service for shopping, the search service for a web document searches for specific web documents corresponding to input keywords, and the personal page management service searches for a blog, a cafe, And a service for allocating and managing a page of a specific URL to an individual user who is a member as a member. Here, the web document provided by the search service of the web document may include a web document for the search advertisement. In addition, the social network service may mean a service that enables users to form a human network on the web. Such a social network service may be associated with a personal web environment (PWE) or associated with the personal page management service described above.

At this time, the advertisement providing system 220 is a system included in the portal site operating system 210. The advertisement providing system 220 includes at least one of the shopping information providing service, the web document search service, the personal page management service, the social network service, Services may be provided directly or may be associated with at least one service. The advertisement providing system 220 receives merchandise through a personal page allocated to a user who subscribes to a member, and receives information about the personal page or merchandise on which the merchandise is registered by using at least one of the various services described above, .

That is, all the various services provided through the portal site 240 and the portal site 240 through the advertisement providing system 220 can be utilized for an integrated e-market place.

Also, the advertisement providing system 220 may be configured such that, when the purchase of the goods occurs through the information uploaded and uploaded through the above-described social network service, the information about the personal page or the product in which the goods are registered, And can provide predetermined compensation. That is, the ad serving system 220 may include an affiliate platform for affiliate marketing. At this time, the main publisher for affiliate marketing can also utilize various services provided through the portal site 240.

For example, assume that there is a service A, which is a social network service provided by the advertisement providing system 220 or the portal site operating system 210. Suppose that the user c uploaded the information about the personal page B in which the goods registered in the personal page B of the user b or the goods are registered through the service A, At this time, if the user d visits the personal page B through the uploaded information and purchases the commodity, predetermined compensation may be provided to the user c who uploaded the information.

In addition, as described above, the social network service may be associated with a personal page management service that provides and manages personal pages such as blogs, cafes, or mini homepages. At this time, the purchase of the product itself can be performed through the personal page in which the initial product is registered. That is, the information uploaded through the social network service may include a link to the personal page in which the goods are initially registered. In the above example, suppose that the user c scrapped (uploaded) information about the goods registered in the personal page B of the user b to the personal page C of the user c. At this time, a link to the personal page B may be set in the information of the scrapped goods. In this case, when the user d who visits the personal page C visits the personal page B via the link and purchases the goods, the advertisement providing system 220 may provide the user c with predetermined compensation.

The predetermined compensation may be provided in the form of a coupon or a reserve managed by the portal site operating system 210, and may be provided only to a user who first uploads information to a social network service or a personal page as needed. In the present specification, the term " reserve money "may be expressed in units of currency used in the real world, but may be represented by cyber currency such as points or mileage corresponding to money used in the real world as needed. In the case of cyber money, for example, it can be freely expressed as needed, such as cyber money with a value of 1: 1 ratio or cyber money with a value of 1: 10 ratio with units of money actually used in the real world .

3 is a diagram showing an overview of an advertisement providing method in an embodiment of the present invention. First, the user 310 may register a product through the personal page 320 allocated to the user 310. At this time, the advertisement providing system according to the present embodiment can expose the information about the goods or the personal page 320 through the various services 330. For example, the advertisement providing system may expose the information by using the shopping information providing service or may include the information in the search result by using the web document search service. In addition, the advertisement providing system may expose information through other cafes, blogs, mini-homepages or the like using the personal page management service, or may expose the information through the social network service. In addition, the advertisement providing system may expose the information through the external advertisement 340. Here, the external advertisement 340 may mean another portal site or another publisher.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site. In addition, to "expose" information such as an advertisement or a product includes the provision of promotional contents such as text, image, sound, video, hyperlink, etc. associated with the advertiser through the site (publisher) Can be interpreted. In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the advertiser-induced situation may include, for example, a situation in which the page associated with the advertiser is exposed to the user who selected the advertisement.

At this time, the exposed information can be subscribed by other users. That is, the users who subscribe to the exposed information can be provided with information to the users' personal space through the personalized web service 250, and the users can easily check the information provided in the personal space. Here, the personal space may refer to a space on the web that is provided through a personalized web page that provides individual web storage space, and may be a household service, a calendar service, or a schedule management. That is, the users can easily and easily check the information provided by the individual web pages anywhere in the wired / wireless Internet connectionable environment. The information to be subscribed can be provided periodically according to the conditions set by the users, or as a private space when the set conditions are met.

In addition, the exposed information may be uploaded (rumored) by other users via the social network service 260 or personal page 270. That is, once exposed information can be secondarily exposed to other users by other users. In this case, the advertisement providing system may provide predetermined rewards to other users who have uploaded the information.

2, the social network service 260 and the personal page 270 are separately displayed. However, since the personal page 270 such as a blog or a cafe mini homepage also forms a personal relationship with other users, the social network service 260 260). In addition, uploading information about a product via the social network service 260 may also include conveying information about the product via the mail.

Referring again to FIG. 1, the payment service may include a checkout payment service. Here, the check-out payment service may mean a service that allows users who subscribe to the payment service provided by the portal site to conveniently purchase and settle a product with the ID of the portal site. The purchase of goods on the personal page in which the goods are registered can also be paid using such a check-out settlement service. Such a check-out settlement service can also support payment using the above-mentioned reserve money or coupon.

That is, by using the advertisement providing system according to the embodiments of the present invention, not only the process of registering, exposing, selling, and settlement of goods can be integrally handled, but also, It becomes possible to perform processing.

4 illustrates an example of a process of distributing information about a product through a social network service in an embodiment of the present invention.

The user 410 may subscribe the information 420 about the exposed products through various services or upload the information 420 through the social network service. Here, the information 420 can be exposed through various routes such as a blog, a cafe, a news, an webtoon, and a shopping. At this time, the cell blog 421 may refer to a personal page in which the information 420 is registered. At this time, the information subscribed to the user 410 through the personalized web service can also be uploaded by the user 410 through the social network service. Alternatively, it may be set to be automatically uploaded via the social network service according to the selection of the user 410. The information 420 uploaded via the social network service may be exposed to other users who have established a personal relationship with the user 420 and at least one user of the other users may view the goods through the exposed information 420 When purchasing, the user 410 may be provided with a predetermined compensation. At this time, the purchase of the product may be limited to the purchase occurring in the cell blog 421. In other words, the user 310 can act as an affiliate in the integrated marketplace without requiring a separate membership.

5 is a diagram for explaining a platform structure in an embodiment of the present invention. As described above, in the embodiments of the present invention, a registration platform 510 for registering information on a product to be sold, a publishing platform 520 for publishing information on the registered product, and an affiliate 530, An affiliate platform 540 that manages the performance of and distributes the revenue may be included in one system. In other words, it is possible to integrate the processes of registration, exposure, sales, payment, and profit distribution throughout the system through one system. That is, an integrated marketplace can be provided by using various services provided by one portal site.

The registration platform 510 can additionally receive and manage detailed information of the goods registered through the cell blog, and can manage the state of interest of the users and the purchase price of the goods. In addition, the registration platform 510 may receive and manage information on an event or a plan exhibition, and may expose it through a cell blog.

At this time, the publishing platform 520 may not only directly advertise products using blogs, cafes, mini-homepages, or mail, but also secondly promote information about products through buzz marketing or viral marketing And can be linked with a social network service. Such a publishing platform 520 can provide traffic to a cell blog by exposing information about a product or cell blog through a blog, cafe, mini-homepage, mail or social network service. That is, it can serve as an advertisement providing a user to purchase a product by introducing users to the cell blog.

The affiliate 530 may basically be a member of the portal site operating system 210 described with reference to FIG. 2, but may be a member of the checkout payment service, which is a payment service provided by the portal site operating system 210 May be limited.

The affiliate platform 540 may manage the performance of such an affiliate 530 to distribute revenue. That is, the affiliate 530 that has uploaded the information about the product through the social network service and has led to the purchase of the product may be provided with predetermined compensation such as a reserve or a coupon. That is, the members of the settlement service can induce other users who voluntarily form a personal relationship to publicize information about the goods secondarily.

6 is a block diagram illustrating an internal configuration of an advertisement providing system in an embodiment of the present invention. The advertisement providing system 600 according to the present embodiment is a system including a portal site operating system that provides at least a shopping information providing service, a social network service, a web document search service, a personal page management service, and a payment service using a portal site Lt; / RTI > 6, the advertisement providing system 600 may include a goods information receiving unit 610, a goods registering unit 620, and a compensation providing unit 630.

The merchandise information receiving unit 610 receives information on the merchandise entered into the personal page allocated to the user who is a member of the portal site through the personal page management service. In one example, the personal page may correspond to at least one of a blog, a cafe, and a mini homepage, and the personal page management service may be a service that manages at least one of the blog, the cafe, and the mini homepage. That is, a user who is registered as a member of the portal site can be assigned such a personal page, and a user who wants to sell his or her own product through a personal page can input his / have.

The product registration unit 620 registers the goods based on the information on the received goods. The registered product can be exposed to other users by using various services provided by the portal site.

The compensation providing unit 630 provides a predetermined compensation to the user who uploaded the information when the information about the registered product is uploaded through the social network service and the product is sold through the uploaded information. Here, the user who uploaded the information may include at least one user of another user who is a member of the portal site and another user who is a member of the payment service. In addition, the compensation providing unit 630 may provide a predetermined compensation to the user who first uploaded the information on the registered goods to the social network service.

At this time, if the information about the registered goods is exposed through at least one of the personal page, the shopping information providing service, the social network service, and the web document search service, the advertisement providing system 600 can use the payment service And a settlement processing unit (not shown) for processing settlement according to the sale of the commodity.

In other words, the advertisement providing system 600 can provide an integrated marketplace for processing the entire registration, exposure, and sale of products using various services provided through the portal site, Which enables existing members to act as an affiliate without requiring a separate subscription process.

In addition, sales of a product may be performed on a personal page in which information about the product is registered for the registration of the product for the first time. For example, when a product is exposed through another path, the exposed information may include a link to the personal page, and when the purchase of the product is requested, the personal page is automatically provided to the user who requested the purchase of the product . In this case, the user can proceed to purchase the product on the personal page, and the payment processing unit (not shown) can process the payment according to the sale of the product using the payment service. At this time, the settlement service may include a checkout settlement service as described above.

7 is a flowchart illustrating an advertisement providing method in an embodiment of the present invention. The advertisement providing method according to the present embodiment can be performed by the advertisement providing system 600 described with reference to FIG.

In step 710, the advertisement providing system 600 receives information on the goods input into the personal page allocated to the user who is a member of the portal site through the personal page management service. In one example, the personal page may correspond to at least one of a blog, a cafe, and a mini homepage, and the personal page management service may be a service that manages at least one of the blog, the cafe, and the mini homepage. That is, a user who is registered as a member of the portal site can be assigned such a personal page, and a user who wants to sell his or her own product through a personal page can input his / have.

In step 720, the advertisement providing system 600 registers the goods based on the information on the received goods. The registered product can be exposed to other users by using various services provided by the portal site.

In step 730, the advertisement providing system 600 provides a predetermined reward to the user who uploaded the information when the information on the registered product is uploaded through the social network service and the product is sold through the uploaded information. Here, the user who uploaded the information may include at least one user of another user who is a member of the portal site and another user who is a member of the payment service. In addition, the advertisement providing system 600 may provide predetermined rewards to the user who first uploaded information on the registered goods to the social network service.

At this time, if the information about the registered goods is exposed through at least one of the personal page, the shopping information providing service, the social network service, and the web document search service, the advertisement providing system 600 can use the payment service (Not shown) for processing payment according to the sale of the goods. That is, the step of processing payment may be further included in the advertisement providing method.

As described above, the advertisement providing system 600 can provide an integrated marketplace for processing the entire registration, exposure, and sale of products using various services provided through the portal site, Which allows existing members to act as an affiliate without requiring a separate subscription process.

In addition, sales of a product may be performed on a personal page in which information about the product is registered for the registration of the product for the first time. For example, when a product is exposed through another path, the exposed information may include a link to the personal page, and when the purchase of the product is requested, the personal page is automatically provided to the user who requested the purchase of the product . In this case, the user can proceed to purchase the product on the personal page, and the advertisement providing system 600 can process the payment according to the sale of the goods using the payment service. At this time, the settlement service may include a checkout settlement service as described above.

The contents omitted in FIGS. 6 and 7 can refer to the contents of FIGS. 2 to 5. FIG.

As described above, according to the embodiments of the present invention, an integrated marketplace can be provided by integrally processing registration, exposure, sales, and settlement of goods. In addition, the registration, exposure, sale, and settlement of goods can be integrally processed using the services provided by the portal site operating system that operates the portal site. In addition, the present invention provides a one-piece marketplace by integrally processing registration, exposure, sale, and settlement of goods, and provides predetermined compensation to members who act as affiliates through an affiliate platform for affiliate marketing, The advertising effect can be increased.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

210: Portal site operating system
220: Ad serving system
230: User terminal
240: Portal site

Claims (11)

In an advertisement providing system,
A merchandise information receiver for receiving information on a merchandise input into a personal page allocated to a user who is a member of a portal site through a personal page management service, the merchandise information receiver including at least one of a blog, a cafe, and a mini homepage . -; And
A product registration unit for registering the product based on the information on the received product,
Lt; / RTI >
A portal site management system for providing at least a shopping information providing service, a social network service, a web document search service, and the personal page management service using the portal site or being associated with the portal site operating system,
Exposing information on the registered goods through the shopping information providing service, the social network service, and the web document search service,
When the information on the registered product is uploaded to the social network service through another user regardless of the portal site operating system and the product is sold through the uploaded information, Compensator offering a set reward
Further comprising: means for receiving the advertisement information from the advertisement server. The method according to claim 1,
The portal site operating system further provides a settlement service through the portal site,
A settlement processing unit for processing the settlement of the commodity by using the settlement service when the commodity exposed through the at least one route is sold,
Further comprising: The method according to claim 1,
The compensation-
And provides the predetermined reward to the user who first uploaded the information on the registered product to the social network service. The method according to claim 1,
And sales of the product are performed in the personal page. The method according to claim 1,
The information uploaded through the social network service is exposed to another user having a personal relationship with the other user who uploaded the information,
And when the product is sold through the uploaded information, the product is sold through the information exposed to the other users. In an advertisement providing method,
Receiving information on a product input through a personal page management service into a personal page allocated to a user who is a member of a portal site, the personal page including at least one of a blog, a cafe, and a mini homepage. -; And
Registering the goods based on the received goods information
Lt; / RTI >
A portal site operating system that provides at least the shopping information providing service, the social network service, the web document search service, and the personal page management service using the portal site, or by an advertisement providing system associated with the portal site operating system Lt; / RTI &
Exposing information on the registered goods through the shopping information providing service, the social network service, and the web document search service; And
When the information on the registered product is uploaded to the social network service through another user regardless of the portal site operating system and the product is sold through the uploaded information, Providing the set compensation
Further comprising the steps < RTI ID = 0.0 > of: < / RTI > The method according to claim 6,
The portal site operating system further provides a settlement service through the portal site,
Processing the payment according to the sale of the goods using the payment service when the goods exposed through the at least one route are sold
Further comprising the steps of: The method according to claim 6,
Wherein providing the predetermined compensation comprises:
And provides the predetermined compensation to a user who has initially uploaded the information on the registered product to the social network service. The method according to claim 6,
And sales of the product are performed in the personal page. The method according to claim 6,
The information uploaded through the social network service is exposed to another user having a personal relationship with the other user who uploaded the information,
And when the product is sold through the uploaded information, the product is sold through the information exposed to the other users. A computer-readable recording medium recording a program for performing the method according to any one of claims 6 to 10.

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