KR20140086946A - Reserve point mangement system and method for providing reserve point with regard to transaction between user and advertiser - Google Patents

Abstract

Disclosed are a system for managing accumulated reward points which provides a user with reward points upon a transaction between an advertiser and the user and a method thereof. The system for managing accumulated reward points includes: a total reward amount determination unit which determines the total amount of reward points based on the advertising cost of the advertiser for a unit period for which accumulation of reward points is allowed; and a reward amount determination unit which determines the amount of reward points for each user based on the paid amount of money by each user for products or services of the advertiser and the determined total amount of reward points.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and a method for managing reserves for providing a user with a reserve for transactions between an advertiser and a user,

Embodiments of the present invention are directed to a reserve management system and method for providing a reserve to a user for a transaction between an advertiser and a user.

In the reserve management method according to the related art, a reserve is determined based on the amount of money that a user receives for a commodity or service and paid upon payment for a provided commodity or service, that is, a transaction amount. Therefore, in general, the trade value of the goods or services sold is proportional to the reserve provided. In particular, if the accrual rate for the transaction price of the goods or services sold is the same for all goods or services, the total transaction price and the total reserve are linearly proportional. Even if the accrual rate for the transaction amount is slightly different for each product or service, the total transaction amount and the total reserve amount are close to linear.

That is, in the reserve management method according to the related art, the source of revenue of the reserve is the transaction price. Therefore, as the total transaction value increases, the total reserve also increases, so that the reserve rate for the transaction price can be fixed. In other words, in the reserve management method according to the related art, the accumulation rate can be determined easily and easily before the sale of the goods or the service, and the determined accumulation rate can be informed to the user in advance.

However, if the reserve fund is not a transaction price, for example, in an individual transaction, the reserve is paid at a certain rate of the transaction price, but if the total amount of the reserve is met by other sources, There is a problem that is difficult to determine. In particular, when the total reserve is different from the transaction price, if it is fixed, it is difficult to know what amount of reserve should be provided for the transaction price or how much the reserve ratio should be applied.

In this specification, a system and a method are provided that can effectively manage the reserve even if the reserve fund is not a transaction price.

There is provided a reserve management system and method for providing a reserve to a user when a user purchases a product or service of an advertiser through an exposed advertisement of the advertiser and payment is generated.

There is provided a reserve management system and method for allocating a total amount of reserve based on a unit period advertisement cost of an advertiser and distributing the total amount of reserve based on a ratio of a transaction amount paid by a user.

A reserve amount determining unit for determining the total amount of the reserve based on the advertiser's unit period advertisement expenses permitted to provide the reserve, and a reserve for each of the users based on the total amount of the transaction amount and the reserve paid by the advertiser for the goods or services The reserve management system comprising:

According to one aspect, the total amount reserve unit can determine a certain percentage of the unit period advertisement cost as the total amount of the reserve for the unit period.

According to another aspect, the reserve determination unit may calculate the ratios of the total transaction value of the transaction price used by the individual user on a user-by-user basis, and determine the reserve for each user by dividing the total amount of the reserve according to the calculated ratio.

According to another aspect of the present invention, the reserve management system comprises a reserve accumulation unit for accumulating the determined reserve in the total reserve of the user, and information on the information received from the site when the purchase of goods or services using the reserve funds And a reserve subtracting unit for subtracting the reserve used in the total reserve of the user based on the accumulated reserve amount.

According to another aspect, an advertiser who is permitted to provide a reserve may apply for an affiliation shop among advertisement advertisers who are exposed through a specific site, and may include advertisers who are allowed to apply. At this time, if the advertisement of the advertiser permitted to apply through the specific site is provided to the users, information on the advertisement together with information on the reserve can be further provided.

Determining a total amount of the reserve based on the unit period advertisement cost of the advertiser permitted to provide the reserve, determining a reserve for each of the users based on the transaction amount paid by the users for the goods or services of the advertisers, And subtracting at least a portion of the amount of the user's reserve using at least a portion of the amount.

When a user purchases a product or service of an advertiser through an exposed advertisement of the advertiser and the payment is generated, the user can be provided with a reserve.

The total amount of the reserve can be determined based on the advertiser's unit period advertisement cost and the total amount of the reserve can be distributed based on the ratio of the transaction amount paid by the user.

It is possible to induce a user's interest by providing a user with a reserve for purchasing a specific product or a specific service or purchasing goods or services included in a specific site and thereby increasing the advertising effect of advertisers who have joined as a merchant have.

From the viewpoint of the media, it is possible to raise the advertising revenue by attracting the advertisers' interest as the advertising effect increases.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG.
3 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
4 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
Figure 5 is an example of an order page of a site associated with an advertiser in an embodiment of the invention.
6 is a flowchart showing a reserve management method in an embodiment of the present invention.
7 is a block diagram for explaining an internal configuration of a reserve management system according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Herein, the advertiser 110 and the user 140 may substantially mean a terminal such as a PC (personal computer), a smart phone, etc. used by the advertiser 110 or the user 140. 1 may indicate that data can be transmitted and received between a terminal used by the advertiser 110, an advertisement platform 120, a publisher 130, and a terminal used by the user 140 using a wired / wireless network .

First, the advertisement platform 120 may perform a bid for an advertisement of the advertiser 110, a matching between the advertisement and the keyword, an alignment of the advertisement or the advertiser, an advertisement to the publisher 130, . Regarding general technical matters of the advertisement platform 120, the description of the matters that can be understood with reference to the prior art related to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementation of the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to the advertisement and can be provided to the user through a wired or wireless network, and may include a single web page constituting the web site.

In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the situation induced by the advertiser may include, for example, exposing the page associated with the advertiser to the user who selected the advertisement.

The publisher 130 may provide the user 140 with his or her site, provide the pages the site includes through the site, or provide the user 140 with a search result for the keyword via the entered keyword . At this time, the publisher 130 may receive the advertisement for exposing through the pages to the advertisement platform 120 and provide the advertisement to the user 140. The publisher 130 can also deliver the keyword entered by the user 140 to the advertisement platform 120 and receive the advertisement for the keyword from the advertisement platform 120 and provide it to the user 140 as a search result have.

The publisher 130 may provide a path (screen) where the user 140 is directly provided with the advertisement, and the advertisement may be provided through the website in a general online environment. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, each of the plurality of individual publishers may provide the user 140 with at least one of a variety of services that can be provided through a wired or wireless network, such as integrated search, keyword search, blog service, etc., Can be provided.

Here, the reserve management system according to an embodiment of the present invention may be one of the systems operating in the individual advertisement platform or a system included in the system of one of the systems operating in the individual advertisement platform. In this case, the reserve management system may receive and use information associated with the user from at least one of the systems associated with the individual publisher.

The reserve management system according to another embodiment may be a system of one of the systems associated with an individual publisher, or a system included in a system of one of the systems associated with an individual publisher. In this case, the reserve management system can receive and use information related to the advertiser from at least one of the systems operating in the individual advertisement platform.

That is, the reserve management system may receive relevant information directly from an advertiser or a user, but may receive related information through at least one of the advertisement platform and the corresponding publisher. However, for convenience of explanation, the relation with the advertisement platform or the publisher will be omitted, and the reserve management system and the reserve management method will be described.

In the present specification, the term "reserve money" may be expressed as a unit of currency used in the real world, but may be represented by cyber currency such as points or mileage corresponding to the currency used in the real world. In the case of cyber money, for example, it can be freely expressed as needed, such as cyber money having a value of 1: 1 ratio with cyber money used in the real world, or cyber money having a value of 1:10 ratio.

FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG. That is, FIG. 2 outlines the relationship between the deposit management system 210, the merchant 220, and the member 230. Here, the merchant 220 may refer to a site of an advertiser who has been approved for affiliation through a site associated with the deposit management system 210 of the advertiser 110 in FIG. In addition, the member 230 may refer to a user who has gone through a membership process through a site associated with the reserve management system 210 among the users 140 of FIG.

The deposit management system 210 is a system in which a member 230 selects and accesses a merchant 220 from a site related to the deposit management system 210 and purchases a product or a service, As a reserve. As another example, the provision of the reserve may occur not only through a situation in which the member 230 purchases and pays for goods or services at the merchant 220, but also through a preset situation, such as a situation in which the member 230 joins the merchant 220 . In this case, the amount corresponding to the situation may be set as a transaction amount in advance.

At this time, the reserve money to be provided by the operator of the reserve management system 210 is a source of revenue, not a transaction price for a merchandise or service of the merchant 220, but an advertising fee paid by the merchant 220. In other words, the reserves are determined by a certain percentage of the trading value, while the total amount of the transaction is not proportional to the total amount of the transaction because the funds are advertising costs. Therefore, as described above, it is difficult to determine the accumulation rate depending on the transaction price. For example, if 1% of the transaction amount is provided in advance as a reserve, the reserve amount of 1 million won is 10,000 won. However, the number of goods to be sold during a unit period (for example, a month) is not constant. If the total amount of the reserve is 50,000 won and the number of products sold is 10, the reserve amount to be provided will be 100,000 won, which exceeds the total amount of the reserve. Therefore, if the funds of the reserve are not trading value, such as the total amount of the reserve, the other method for determining the reserve is necessary.

In the present exemplary embodiment, the total amount of the reserve may be determined based on the unit period advertisement cost of the merchant 220, and the reserve may be determined based on the transaction amount of the users and the total amount of the reserve. For example, the reserve management system 210 is the end of every month the total trading value, set the 'α'% of the actually paid funds to reserve capitalization, and the entire membership of the turnover, the entire membership, each with trading ratios for The total amount of the reserve can be distributed. In this case, users can receive a reserve for the transaction price paid at the end of each month.

Table 1 below shows an example of calculating the reserves of each member when three members purchase goods or services of a particular merchant during a unit period.

That is, the reserve management system 210 may determine a certain reserve amount by dividing the total reserve amount according to the ratio of the transaction amount of each member to the total transaction amount, and determine a certain reserve amount of the total advertisement cost.

In addition, when the member 230 purchases and deposits a product or service using the reserve at the merchant 220, the reserve management system 210 subtracts the reserve amount by the amount used by the member 230, To the merchant (230).

3 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The screen 300 shown in FIG. 3 is an example of a portion of a site (publisher) screen in which advertisements of the advertiser 110 described in FIG. 1 are exposed. At this time, the individual advertisement in which the "Cash" icon 310 to 340 is set means an advertisement provided with the reserve described with reference to FIG. 1 and FIG. That is, the "Cash" icon 310 to 340 may be exposed to the advertisements of the advertisers who are approved to join the merchant and are allowed to provide the deposit.

At this time, when the member 230 described in FIG. 2 accesses the commodity site through the link of the advertisement in which the "Cash" icon 310-340 is set and purchases a commodity or a service, a certain amount of the commodity price is received as a reserve . At this time, according to the present embodiments, if the member 230 purchases a product or service on the commodity site during a unit period (for example, one month), the member 230 receives a reserve after the end of the unit period .

4 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The screen 400 shown in FIG. 4 is also an example of a portion of a site (publisher) screen in which advertisements of the advertiser 110 are exposed as described in FIG. In the screen 400, the "Cash" icons 410 and 420 indicate a case where a reserve is set for a specific advertiser shopping mall rather than an individual merchandise. In this case, the "Cash" icons 410 and 420 may indicate that a reserve is set for all goods or services sold at a particular advertiser's mall. Also in this case, a deposit may be set for individual goods or services like the "Cash"

3 and 4, when the reserve management system or the reserve management method according to the present embodiments is used, it is possible to make a reserve for a purchase of a specific product or a specific service or a purchase of goods or services included in a specific site To the user, thereby attracting the interest of the user, thereby increasing the advertisement effect of the advertiser who has joined the franchise. In addition, from the viewpoint of the media, advertising revenue can be raised by attracting advertisers' interest as the advertising effect increases.

Figure 5 is an example of an order page of a site associated with an advertiser in one embodiment of the present invention. The screen 500 is an example showing a part of an order page screen at a specific merchant shop. In this case, the first dashed line box 510 indicates a user interface for using an icon indicating that the reserve fund according to the present embodiment is accumulated and an old reserve fund, if any. In order to accumulate or use the reserve, a login to a site associated with the reserve management system according to the present embodiment is required, and a login box 520 indicates a user interface for login to a site associated with the reserve management system. That is, the user can log in through the login box 520 and authenticate that he is a registered member.

6 is a flowchart showing a reserve management method in an embodiment of the present invention. The reserve management method according to the present embodiments can be performed by the reserve management system described with reference to FIG. 1 through FIG. 6, a description will be given of a reserve management method by explaining a process in which each step is performed by the reserve fund management system.

In step 610, the reserve management system determines the total amount of the reserve based on the unit period advertisement cost of the advertiser who is allowed to provide the reserve. Here, the advertiser who is permitted to provide the reserve may apply for subscription to an affiliate shop among the advertisers who advertise through a specific site, and may include an advertiser who is allowed to apply. Further, when an advertisement of an advertiser permitted to apply through a specific site is provided to users, information on the advertisement along with information on the reserve can be further provided. That is, the users can use the information on the reserve to understand that a product or service sold through the advertisement is provided with a reserve.

In this case, the reserve management system can determine a certain percentage of the advertising expenditure for the unit period as the total amount of the reserve for the unit period. For example, the total amount of reserves that can be provided for a unit period for users who purchase goods or services of a specific advertiser can be expressed as Equation 1 below.

Here, ' ? ' May have one of the real numbers from 0 to 1 at the above-mentioned predetermined ratio.

In step 620, the reserve management system determines a reserve for each of the users based on the total amount of the transaction and the reserve that the users have paid for the goods or services of the advertiser. At this time, the reserve management system can calculate the ratios of the total transaction price of the transaction price used by the individual users for each user, and determine the reserve for each user by dividing the total amount of the advertiser's accumulated funds according to the calculated ratio. For example, a reserve for a user B who has purchased a product or service of the advertiser A can be calculated as shown in Equation 2 below.

Here, the total transaction amount of the advertiser A may be the sum of the transaction amount of the users who purchased the goods or services of the advertiser A.

In step 630, the reserve management system accumulates the determined reserve in the total reserve of the user. That is, the reserve determined in step 620 is a reserve for the above-mentioned unit period. Thus, the reserves determined for the users each need to be added to the total reserve of the user, and the reserve management system may add the reserve of this unit period to the total reserve at step 630. [

In operation 640, when the purchase of goods or services using the reserve of the user occurs in the site of the advertiser, the reserve management system subtracts the reserve used in the total reserve of the user based on the information received from the site. For example, if user A has a total reserve of 5,000 and user A uses 3,000 for a particular advertiser's site, the reserve management system may deduct 3,000 from the total reserve of 5,000. In this case, the total reserve of user A is 2,000.

7 is a block diagram for explaining an internal configuration of a reserve management system according to an embodiment of the present invention. 7, the reserve management system 700 according to the present embodiment includes a reserve amount determination unit 710, a reserve determination unit 720, a reserve accumulation unit 730, and a reserve subtraction unit 740 can do.

The reserve fund total determination unit 710 determines the total fund balance based on the unit period advertisement cost of the advertiser who is allowed to provide the reserve fund. Here, the advertiser who is permitted to provide the reserve may apply for subscription to an affiliate shop among the advertisers who advertise through a specific site, and may include an advertiser who is allowed to apply. Further, when an advertisement of an advertiser permitted to apply through a specific site is provided to users, information on the advertisement along with information on the reserve can be further provided. That is, the users can use the information on the reserve to understand that a product or service sold through the advertisement is provided with a reserve.

At this time, the total amount reserve determining unit 710 may determine a certain percentage of the unit period advertisement cost as the total amount of the reserve for the unit period. For example, the total amount of reserves that can be provided for a unit period for users who purchase goods or services of a specific advertiser can be expressed as Equation (1).

The reserve determination unit 720 determines a reserve for each of the users based on the transaction amount and the reserve amount that the users paid for the goods or services of the advertiser. At this time, the reserve determination unit 720 may calculate the ratios of the total transaction amount of the transaction price used by the individual user for each user, and determine the reserve for each user by dividing the total amount of the corresponding advertiser's accumulated amount according to the calculated ratio have. For example, the reserve for the user B who has purchased the goods or services of the advertiser A can be calculated as shown in Equation (2).

The accumulated accumulation unit 730 accumulates the determined accumulation amount in the total reserve of the user. That is, the reserve determined by the reserve determination unit 720 is a reserve for the unit period described above. Accordingly, the reserves determined for each user need to be added to the total reserve of the user, and the reserve accumulation unit 730 may add the unit period reserve to the total reserve.

The reserve subtracting unit 740 deducts the reserve used in the total reserve of the user based on the information received from the site when the purchase of the product or service using the reserve of the user occurs at the site of the advertiser. For example, if user A has a total reserve of 5,000 and user A uses 3,000 for a particular advertiser's site, the reserve subtraction section 740 subtracts 3,000 from the total reserve of 5,000 . In this case, the total reserve of user A is 2,000.

In FIGS. 6 and 7, a method for determining the total amount of the reserve for each advertiser through the unit period advertisement cost is described for each individual advertiser who is allowed to provide the reserve. However, other embodiments of the invention may determine the total amount of the reserves for the entire advertiser, rather than individual advertisers. In this case, the total amount of the reserve is separately determined through the unit period advertisement expenses of all the advertisers, and the reserve amount for each of the users may be determined based on the transaction amount paid by the users for the goods or services of the individual advertisers and the total reserve amount of the entire advertisers have. For example, the equations (1) and (2) can be expressed by the following equations (3) and (4)

Here, the total transaction price may mean the sum of transaction prices of all users who purchase at least one of the products or services of all advertisers.

As described above, according to the embodiments of the present invention, when a user purchases a product or service of an advertiser through payment of an advertisement of the advertiser, payment can be provided to the user, The total amount of the reserve can be determined based on the ratio of the transaction amount paid by the user. In addition, by providing the user with a reserve for purchasing a specific product or a specific service or purchasing goods or services included in a specific site, the user can be attracted to the user, thereby increasing the advertising effect of the advertiser who has joined the merchant And can increase the advertising revenue by attracting advertisers' interest as the advertising effect increases from the media's point of view.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Furthermore, the above-described file system can be recorded on a computer-readable recording medium.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

700: Reserve Management System
710:
720:
730:

Claims (1)

A reserve management system that provides users with a reserve for transactions between advertisers and users.

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