KR102002584B1 - Reserve point management system and method for provding additional reserve point to user selecting affiliation - Google Patents

Abstract

Disclosed is a reserve management system and method for providing additional reserves to a user who has selected a merchant. Reserve management system is a merchant information storage unit for storing the information about the merchants selected by the user among the information on the merchants provided to the user, a product tag register to register the product tag of the selected merchant, the user associated with the user Selecting a user as an additional earning benefit when a merchant advertisement is selected by a user among search results provided by using at least one of a selected merchant information provider and registered product tags as keywords as a keyword. Includes additional earned benefit target selection.

Description

RESERVE POINT MANAGEMENT SYSTEM AND METHOD FOR PROVDING ADDITIONAL RESERVE POINT TO USER SELECTING AFFILIATION}

Embodiments of the present invention relate to a reserve management system and method for providing additional reserves to a user selected a merchant.

The reserve according to the prior art is determined based on the amount of payment, that is, the transaction price, when the user is provided with the product or service and the payment for the provided product or service. Therefore, in general, the transaction price of the goods or services sold and the reserves provided are proportional to each other. In particular, if the accumulation rate for the traded value of the sold goods or services is the same for all goods or services, the total trade value and total reserves are linearly proportional. Although the reserves for trading values vary slightly from product to product or service to service, the total transaction value and total reserves are approximately linear.

That is, in the reserve management method according to the prior art, the source of revenue is the transaction price. Therefore, as the total transaction value increases, the total reserve amount also increases, so that the reserve rate of the reserve value for the transaction value can be fixedly provided. In other words, in the reserve management method according to the prior art, it is possible to easily and easily determine the reserve rate before the sale of goods or services, and notify the user in advance of the determined reserve rate.

However, if the funding source is not a trading amount, for example, in an individual transaction, the reserves are paid at a percentage of the trading amount, but the total amount of the reserves is met by other sources, the amount of the reserve or the rate of accumulation is determined according to the trading amount. There is a problem that is difficult to determine. In particular, if the total reserves occur at a different rate than the transaction amount, there is a problem that it is difficult to know how much the reserves should be provided for the transaction value or how much the reserve rate should be applied if it is fixed.

In the present specification, a system and a method for effectively managing a reserve are provided even if the funding source is not a transaction amount.

If the member of the medium that exposes the advertiser's advertisements purchases a product or service through the affiliate store (advertiser's site), the reserve management system that can provide the reserves according to the additional reserve rate as well as the reserves based on the basic reserve rate And methods.

By further setting the additional reserve rate according to the funnel or payment method, it is provided to the reserve management system and method that can provide additional reserves to members.

If a member has a wish list and a member's advertisement is selected by the member from among the search results provided by the member using the merchant's product tag or the keyword that the member is executing, the member is eligible for additional credit. By allowing the user to be selected, the user is provided with a reserve management system and a method for providing an additional reserve opportunity and increasing the advertising effect from the merchant's point of view.

Merchant information storage unit that stores information about the merchants selected by the user among the information on the merchants provided to the user, a product tag register to register the product tag of the selected merchant, merchants stored in association with the user to the user Additional earning benefits that select users as additional earning benefits when a merchant advertisement is selected by a user from among search results provided by using at least one of a selected merchant information providing unit and registered product tags as keywords as information for providing information on A reserve management system is provided that includes a target selection unit.

According to one side, the selected merchant information provider may further provide a search result viewing function to the user. In this case, when the search result viewing function is selected by the user, at least one product tag selected from registered product tags of the affiliated store may be used as a keyword, and a search result may be provided.

According to another aspect, the selected merchant information provider may further provide the user with all registered product tags of the merchant. In this case, at least one product tag selected by the user among all the provided product tags may be used as a keyword to provide a search result.

According to another aspect, when a user selected as an additional accumulation benefit purchases a product or service of the affiliated store from the affiliated store, the additional reserve may be provided to the user.

According to another aspect, when the search result includes an affiliated store's advertisement, the user interface for the affiliated store's advertisement may be changed to be differentiated from other advertisements included in the search result.

According to another aspect of the present invention, the user interface may include at least one of a title, a description text, and a size of an advertisement of the merchant, or at least one of a shape, color, and size of the reserve payment information exposed together with the advertisement of the merchant. Different from other advertisements, or at least one of lines and figures may be added to differentiate from other advertisements.

Merchant information storage unit for storing information about the merchants selected by the user of the merchants provided to the user in association with the user, optional merchant information provider for providing information about the merchants stored in association with the user and merchants If a merchant advertisement is selected by the user from among the search results provided using at least one of the keywords being executed for the reserve management system including an additional earning benefit target selection unit for selecting the user as an additional earning benefit Is provided.

Storing information about the merchant selected by the user among the information about the merchants provided to the user in association with the user, registering a product tag of the selected merchant, and providing the user with information about the merchant stored in association with the user When a merchant advertisement is selected by a user from among search results provided by using at least one of the steps and the registered product tag as a keyword, a reserve management method including selecting the user as an additional accumulation benefit target is provided.

Among the information about the merchants provided to the user, storing information about the merchant selected by the user in association with the user, providing the user with information about the merchants stored in association with the user, and among the keywords being executed for the merchant When a merchant advertisement is selected by a user among search results provided using at least one keyword, a reserve management method including selecting a user as an additional accumulation benefit target is provided.

When a member of a medium that exposes an advertisement of an advertiser purchases a product or a service through an affiliate store (advertiser's site), the reserve may be further provided in accordance with the reserves added according to the condition as well as the reserves according to the basic reserve rate.

By additionally setting the additional reserve rate according to the funnel or payment method, additional reserves can be provided to the member.

If a member has a wish list and a member's advertisement is selected by the member from among the search results provided by the member using the merchant's product tag or the keyword that the member is executing, the member is eligible for additional credit. By being able to select as, it is possible to provide the user with the opportunity to provide additional reserves, and increase the advertising effect from the merchant's point of view.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertising platform, a publisher, and a user according to an embodiment of the present invention.
2 is a view showing a relationship between a member, an affiliated store, and a reserve management system according to an embodiment of the present invention.
3 is a flowchart illustrating a method of accumulating and using a reserve according to an embodiment of the present invention.
4 is an example of a screen illustrating a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
5 is another example of a screen illustrating a site that exposes an advertisement of an advertiser according to an embodiment of the present invention.
6 illustrates an example of an order page of a site associated with an advertiser according to one embodiment of the present invention.
7 is an example showing a web page associated with a reserve management system according to an embodiment of the present invention.
8 is an example of a web page providing information on an affiliated store selected by a member according to an embodiment of the present invention.
9 is a flowchart illustrating an example of a method for selecting an additional earning benefit target according to an embodiment of the present invention.
FIG. 10 is a flowchart illustrating another example of a method for selecting an additional accumulation benefit target according to an embodiment of the present invention.
FIG. 11 is a flowchart illustrating still another example of a method for selecting an additional accumulation benefit target according to one embodiment of the present invention.
12 is a block diagram illustrating an internal configuration of a reserve management system according to an embodiment of the present invention.
13 is a flowchart illustrating a reserve management method according to an embodiment of the present invention.
14 is a block diagram illustrating another internal configuration of a reserve management system according to an embodiment of the present invention.
15 is a flowchart illustrating another reserve management method according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertising platform, a publisher, and a user according to an embodiment of the present invention. That is, FIG. 1 illustrates an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Here, the advertiser 110 and the user 140 may substantially mean a terminal such as a personal computer (PC), a smartphone, or the like used by the advertiser 110 or the user 140. That is, an arrow shown in FIG. 1 may mean that data may be transmitted and received using a wired or wireless network between the terminal used by the advertiser 110, the advertisement platform 120, the publisher 130, and the terminal used by the user 140. have.

The advertisement platform 120 may perform bidding on an advertisement of the advertiser 110, matching an advertisement with a keyword, arranging an advertisement or an advertiser, providing an advertisement to the publisher 130, and charging according to the exposure of the advertisement. Regarding general technical matters of the advertising platform 120, the matters that can be understood with reference to the related arts related to the search advertisement and / or banner advertisement platform delivered through the Internet will be omitted.

In the present specification, the term "publisher" may be used interchangeably with the term "site". However, the description using the term "site" does not exclude the possibility of implementing the present invention in an environment other than accessing a website of a general PC, such as an application screen executed on a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or publisher described above. In other words, each site may correspond to an individual publisher. In this case, the term "site" may include all kinds of websites that can be exposed to advertisements and provided to a user through a wired or wireless network, and may also mean one web page constituting the website.

In addition, the "exposure" of an advertisement may be interpreted to include that promotional content such as text, images, sounds, videos, hyperlinks, etc. associated with the advertiser is provided to visitors of the site through the site (publisher). In addition, the "selection" for the exposed advertisement responds to the promotion content such as text and image provided by the user (site visitor), such as a mouse click, so that the advertiser wants to achieve through the delivery of the promotion content Can mean being. In this case, the situation induced by the advertiser may include, for example, a situation in which a page associated with the advertiser is exposed to a user who selects an advertisement.

The publisher 130 may provide a user's site to the user 140, and provide the user 140 with a search result for the keyword through a keyword input or pages provided by the site through the site. . At this time, the publisher 130 may receive advertisements for advertisement through the pages from the advertisement platform 120 and provide the advertisement to the user 140. For example, the publisher 130 may deliver the keyword input by the user 140 to the advertising platform 120, and receive the advertisement for the keyword from the advertising platform 120 and provide it to the user 140 as a search result. can do.

The publisher 130 may provide a path (screen) through which the user 140 directly receives an advertisement. For example, in a typical online environment, advertisements may be provided to the user 140 via a web site. Here, each of the plurality of individual advertising platforms (first advertising platform, second advertising platform, ...) included in the advertising platform 120 includes a plurality of individual publishers (first publisher, The advertisement may be exposed through at least one individual publisher of the second publisher,. In addition, each of the plurality of individual publishers may include at least one of various services that can be provided through the wired / wireless network such as integrated search, keyword search, blog service, etc., including exposure of the above-described advertisements to the user 140 through at least one site. Can be provided.

In this case, the reserve management system according to the embodiments of the present invention may be a system included in the system of one individual advertising platform or may be a separate system for transmitting and receiving data in association with the system of one individual advertising platform. In addition, the reserve management system according to another embodiment of the present invention may be a system included in the system of one individual publisher or may be a separate system for transmitting and receiving data in association with the system of one individual publisher.

2 is a view showing a relationship between a member, an affiliated store, and a reserve management system according to an embodiment of the present invention. At this time, Figure 2 schematically represents the relationship between the reserve management system 210, affiliated stores 220 and members 230. Here, the affiliated store 220 may refer to an advertiser or an advertiser's site that is approved for the affiliate through a site associated with the reserve management system 210 of the advertiser 110 of FIG. 1. In addition, the member 230 may refer to a user who has undergone a membership registration process through a site associated with the reserve management system 210 of the user 140 of FIG. 1.

Basically, the reserve management system 210 when the member 230 visits the merchant 220 to purchase the goods or services of the merchant 220, the reserve based on the purchase price of the goods or services to the member 230 By providing and earning, it can mean a system for managing these reserves for each member 230.

In the present specification, "save money" may be expressed in units of money used in the real world, but may also be expressed in cyber currency, such as points or miles corresponding to the currency used in the real world, as needed. In the case of cyber currency, for example, it may be freely expressed as needed, such as cyber currency having a value of 1: 1 ratio and cyber currency having a value of 1: 1 ratio with the unit of currency actually used in the real world. .

In this case, the reserve may include, for example, at least one of the following three types of reserves.

1. When the member 230 visits the merchant 220 and purchases a product or service, a basic reserve that provides a certain amount of the transaction price of the purchased product or service.

2. When the member 230 visits the affiliated store 220 and purchases a product or service through a funnel set by the manager of the reserve management system 210 or the reserve management system 210, and purchases a product or service, the purchased product or service The first additional reserve, which provides a certain amount of the transaction amount of.

3. The member store 220 through the payment method that the member 230 meets the partnership conditions set by the manager of the reserve management system 210 or the reserve management system 210, such as checkout payment or specific credit card payment If you purchase goods or services from, a second additional reserve that provides a certain amount of the transaction value of the purchased goods or services.

Here, the funnel path according to the setting of the reserve management system 210 when the member 230 approaches the affiliated store 220 through any site, as well as the case where the affiliated store 220 is accessed through one site. In addition, it may also include a path depending on whether the access to the affiliated store 220 through the advertising that is exposed in any of the various advertising methods of the site. For example, an advertising method may include: (1) a search ad, which is an advertising method that provides information about an ad of an advertiser that purchased a keyword included in a search term, and (2) a search term that is input to a search term. It may include a shopping advertisement, which is an advertisement method for providing information about a corresponding product and information about a site of an advertiser selling the product. In addition, the path when the member 230 approaches the affiliated store 220 by directly inputting the URL of the affiliated store 220 may be included in the funnel.

In addition, the checkout payment is a site (individual publisher) associated with the reserve management system 210 affiliated with the merchant 220 for the checkout payment, the member 230 at the affiliated merchant 220 of the goods or services Payment for a transaction relates to a payment service that can proceed through the ID and password entered when joining the site associated with the reserve management system 210. This checkout payment is already well known, and thus detailed description thereof will be omitted.

In this case, a reserve rate for payment of the product or service of the member 230 may be determined using the reserve rate of the reserve for at least one of the three kinds of reserves described above. In other words, the reserve management system 210 may determine the reserve for payment of the product or service of the member 230 using at least one of the following three reserves, and may provide the determined reserve to the member 230. . Here, the reserve rate may mean a ratio of the reserve to the transaction price.

(1) When the member 230 visits the merchant 220 and purchases a product or service, the basic accumulation rate indicating the ratio of the basic reserve to be provided to the member 230 in the transaction price of the purchased product or service.

(2) When the member 230 visits the affiliated store 220 through a funnel set by the manager of the reserve management system 210 or the reserve management system 210 and purchases a product or service, the member 230. The first additional reserve rate, which represents the ratio of the first additional reserve for providing to the member 230 in the transaction price of the purchased goods or services for providing to the member.

(3) the member 230 through the payment method that the member 230 meets the partnership conditions set by the manager of the reserve management system 210 or the reserve management system 210, such as checkout payment or specific credit card payment A second additional accumulation rate indicating a ratio of a second additional reserve to provide to the member 230 in the transaction price of the purchased product or service.

For example, the basic reserve rate may be set by the affiliated store 220 within the minimum / maximum reserve rate set by the reserve management system 210 or the manager of the reserve management system 210, and the first additional reserve rate is the advertisement cost. In consideration of the discountable scale and the marketing effect of the income may be set by the individual publisher, the reserve management system 210, the manager of the reserve management system 210 or the merchant 220. In addition, the second additional reserve rate may be set through consultation between the respective individual publisher and the affiliate (affiliate 220).

In this case, the reserve rate of the reserve to provide for the purchase of the product or service of the member 230 may be further determined using not only the basic reserve rate but also at least one additional reserve rate of the first additional reserve rate and the second additional reserve rate.

At this time, since the reserve management system 210 is a system associated with the advertising platform or the publisher rather than the affiliate store 220 as described with reference to FIG. 1, the reserve provided to the member 230 may be a product of the affiliate store 220. Instead of the transaction price for the service, the affiliated store 220 may use the source of revenue as an advertisement fee paid according to the advertisement exposure of the affiliated store 220.

3 is a flowchart illustrating a method of accumulating and using a reserve according to an embodiment of the present invention. 3 largely illustrates an accumulation step 310 and a usage step 320.

First, the accumulation step 310 is a step in which the member purchases the merchant's goods or services (311) and the merchant pays the credit to the publisher (312) and the publisher earns the member's reserve (313) 313 may include. That is, when a member visits an affiliated store and purchases a product or service, the affiliated store pays a reserve amount for a reserve to a publisher, and the earning step 310 may be performed by the publisher accumulating the corresponding member's reserve.

For example, if a member is exposed to a member's ads through a publisher-provided website, and the member selects an advertisement (for example, clicks on an ad link added to the website), The merchant's website may be provided. In this case, the reserve management system transmits information about at least one of a funnel indicating how the user visited the affiliated store, a basic accumulation rate of the affiliated store, and a click ID for identifying the user's click on the advertisement to the affiliated store. Can be. In addition, when a member who visits a merchant purchases a product or service of the affiliated store, the inflow information of the member's purchase of the product or service is transferred to the reserve provision system according to a preset guide based on at least one information received from the reserve management system. It can be delivered, the reserves can be accumulated in the reserve provision system. In this case, the member may be provided with information about the accumulation of the reserve.

In addition, the use step 320 may include a step in which the member uses the reserve 321, a step in which the publisher subtracts the reserve of the member 322, and a step in which the publisher pays the payment to the merchant 323. Can be. In other words, when a member purchases a product or service at a merchant, at least a portion of the accumulated credit is used, the publisher subtracts the reserve by the amount used by the member, and pays the merchant for the amount of the reserve used for payment. As such, the usage step 320 can be performed.

If a member uses a reserve when purchasing a product or service of a member store, inflow information about the use of the reserve may be transferred to the reserve providing system and the used reserve may be deducted. In this case, the member may be provided with information about the use of the reserve.

4 is an example of a screen illustrating a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The screen 400 illustrated in FIG. 4 is an example of a portion of a site (publisher) screen to which advertisements of the advertiser 110 described in FIG. 1 are exposed. In this case, the individual advertisements in which the “Cash” icons 410 to 440 are set may refer to advertisements provided with reserves described with reference to FIGS. 1 to 3. That is, "Cash" icons 410 to 440 may be exposed to the advertisements of the advertisers who are approved to join the merchant and are allowed to provide the reserve.

In this case, when the member 230 described in FIG. 2 accesses a corresponding product site and purchases a product or a service through a link of an advertisement in which the "Cash" icons 310 to 340 are set, a certain amount of the transaction price is provided as a reserve. I can receive it.

5 is another example of a screen illustrating a site that exposes an advertisement of an advertiser according to an embodiment of the present invention. The screen 500 illustrated in FIG. 5 is also an example of a portion of a site (publisher) screen to which advertisements of the advertiser 110 described in FIG. 1 are exposed. In the screen 500, the "Cash" icons 510 and 520 represent a case where reserves are set for the entire specific advertiser shopping mall instead of individual products. In this case, the “Cash” icons 510 and 520 may mean that reserves are set in all products or services sold in a specific advertiser shopping mall. In this case, reserves may be set for individual products or services, such as the "Cash" icon 530.

At this time, the reserve shown in Figures 4 and 5 may refer to the reserve according to the above basic reserve rate. The reserves according to the first additional reserve rate and the second additional reserve rate may be determined and provided in real time according to a funnel and a payment method when a member wants to purchase a product or service.

In addition, although FIG. 4 and FIG. 5 show information such as "Cash" icons 410 to 440 or "Cash" icons 510 and 520, the advertisement provides information indicating a reserve. Additional information may be provided to users on whether to provide a reserve of $ 2. For example, a reserve may be provided to users with "Cash" icons 410-440 or "Cash" icons 510 and 520. Here, the reserve rate may mean a ratio of the reserve to the transaction price. For example, if a member who visited the merchant used to purchase a product, the transaction price is 100,000 won, and the accumulation rate is 2%, the member may be provided with a 2000 won reserve. That is, information for notifying that the accumulation rate is 2% may be provided to the users together with the "Cash" icons 410 to 440 or the "Cash" icons 510 and 520.

4 and 5, when using the reserve management system or reserve management method according to embodiments of the present invention, the purchase of a specific product or a specific service or the purchase of goods or services included in a specific site By providing the reserve according to the user, it is possible to induce the user's attention, thereby increasing the advertising effect of advertisers joined as a merchant. In addition, the media can increase the advertising revenue by attracting the attention of advertisers according to the increase of the advertising effect.

6 illustrates an example of an order page of a site associated with an advertiser according to one embodiment of the present invention. Screen 600 is an example showing a portion of the order page screen at a particular merchant. At this time, the dotted line box 610 represents a user interface that allows the member to use the previously accumulated reserves, if there is an icon indicating that the reserves are accumulated and the previously accumulated reserves. In this case, in order to accumulate or use the reserve, it is necessary to log in to a site associated with the reserve management system according to the present embodiment. At this time, the login box 620 represents a user interface for logging in to a site associated with the reserve management system. That is, the user may log in to the site associated with the reserve management system through the login box 620 to authenticate that the user is a registered member.

In addition, the affiliated store may determine whether or not the exposure of the "Cash" icon through authentication at the step of joining the affiliate, the value of the basic reserve rate may be set or the additional reserve rate may be determined. For example, all merchants can determine the base rate of accumulation at the stage of signup. As another example, when the affiliated merchant is affiliated with the checkout payment described above, the affiliated store may determine whether to set a second additional reserve rate at the stage of joining the affiliated store. Of course, the merchant can be modified information or settings even after the stage of joining the merchant.

Referring back to FIG. 2, the reserve management system 210 may provide information about the affiliated store 220 to the member 230. For example, the reserve management system 210 may provide information about the affiliated store 220 through at least one of the webpages included in the website provided to the member 230 to manage the reserve. Can be. In addition, the reserve management system 210 may provide a link to the affiliated store so that members can find and visit a specific affiliated store through a web page for providing information on the affiliated store, and provides a 'steaming' function. By storing information on a specific merchant selected by a member in association with the corresponding member, the member can be controlled so that information on the selected specific merchant can be easily and conveniently provided back to the member.

7 is an example showing a web page associated with a reserve management system according to an embodiment of the present invention. As described above, the web page 700 may be included in a website that the reserve management system provides to the members for managing the reserve. In this case, as illustrated in FIG. 7, the web page 700 may include a first area 710 for recommending at least one affiliate store, a second area 720 for receiving a search word from a member, or selecting an industry and It includes a third area 730 for exposing information about the retrieved merchants. In addition, the third area 740 indicates that a member can select a particular affiliated store, such as a 'steaming' function 740. Here, the configuration of the web page for providing information on the affiliated store is not limited to the configuration of the web page 700 shown in FIG. For example, the 'steaming' function 740 may be applied to the recommended franchisees shown in the first area 710.

8 is an example of a web page providing information on an affiliated store selected by a member according to an embodiment of the present invention. The web page 800 may be provided to the member when the member clicks the 'steam' function 740 in FIG. 7. For example, the web page 800 may pop up to the top of the web page 700 described with reference to FIG. 7. As illustrated in FIG. 8, the web page 800 may provide information about a 'nearly used merchant' which is a member recently used by a member and information about a 'steam member' which is a member's steamed member.

The reserve management system according to embodiments of the present invention may select an additional reserve benefit target that is a user who can receive additional reserves from among users who have steamed a specific merchant on a web page that provides information on the affiliate store. If you visit a merchant through a link to a merchant set up on the webpage 700 or the webpage 800 and provide additional reserves to the user who purchased the goods or services of the merchant, the additional reserves by wishing to the user It is difficult to provide additional reserves simply by wishing because additional reserves are provided through regular advertisements and regular advertisements. Therefore, the reserve management system according to the embodiments of the present invention can select the additional accumulation benefit target in a variety of ways as shown in Figures 9 to 11 described later.

9 is a flowchart illustrating an example of a method for selecting an additional earning benefit target according to an embodiment of the present invention.

In step 910, the reserve management system registers the product tag of the merchant. In a merchant, various products or services may be sold, and a product tag may exist for each product or service sold. At this time, the reserve management system can check and register these product tags from the merchant.

In operation 920, the reserve management system may expose a search result view function in the affiliated store list. Here, the affiliated store list may include a list of affiliated stores selected by the user (eg, affiliated stores that the user wishes), such as the web page 800 of FIG. 8. In this case, the reserve management system may be exposed by adding a user interface such as a search result view button in the merchant list.

In operation 930, the reserve management system may check whether the search result viewing function is selected by the user. In this case, when the search result viewing function is selected by the user, step 940 may be performed. If the search result is not selected, the flowchart may end in a state in which the user is not selected as an additional accumulation benefit.

Step 940 may be performed by the individual publisher's system described through FIG. 1. If necessary, it may be included in an individual publisher's system or performed by a reserve management system linked to the individual publisher's system. 9 illustrates an example where a system of individual publishers performs step 940.

That is, in step 940, the system of the individual publisher provides the integrated search result using a product tag selected at random among registered product tags as a keyword. At this time, the selection of the product tag may be performed by the reserve management system. In other words, when the reserve management system selects a specific product tag from among registered product tags, the individual publisher's system may perform the integrated search using the selected specific product tag as a keyword and provide the integrated search result to the user. .

In operation 950, the reserve management system may determine whether an affiliated store advertisement is selected among the integrated search results. In this case, when the integrated search result is provided to the user in step 940 and the user selects an advertisement of the affiliated shop from among the integrated search results in step 950, the reserve management system may perform step 960.

In operation 960, the reserve management system may select a user as an additional reserve benefit. In this case, when a user selected as an additional accumulation benefit object purchases a product or service of the affiliate store at the affiliate store, the additional reserve may be provided to the user.

FIG. 10 is a flowchart illustrating another example of a method for selecting an additional accumulation benefit target according to an embodiment of the present invention.

In step 1010 the reserve management system registers the product tag of the merchant. In a merchant, various products or services may be sold, and a product tag may exist for each product or service sold. At this time, the reserve management system can check and register these product tags from the merchant.

In operation 1020, the reserve management system may expose the entire product tag registered in the affiliated store list. Here, the affiliated store list may include a list of affiliated stores selected by the user (eg, affiliated stores that the user wishes), such as the web page 800 of FIG. 8. In this case, the reserve management system may expose the entire product tag of the affiliated store for each affiliated store included in the affiliated store list.

Step 1030 may be performed by the individual publisher's system described through FIG. 1. If necessary, it may be included in an individual publisher's system or performed by a reserve management system linked to the individual publisher's system. In FIG. 10, an example of a system of an individual publisher performing step 1030 is described.

That is, in step 1030, the system of the individual publisher provides the integrated search result by using the product tag selected by the user as a keyword.

In operation 1040, the reserve management system may check whether the affiliated store advertisement is selected among the integrated search results. In this case, when the integrated search result is provided to the user in step 1030 and the user selects an advertisement of the affiliated shop from the integrated search result in step 1040, the reserve management system may perform step 1050.

In operation 1050, the reserve management system may select a user as an additional earning benefit. In this case, when a user selected as an additional accumulation benefit object purchases a product or service of the affiliate store at the affiliate store, the additional reserve may be provided to the user.

FIG. 11 is a flowchart illustrating still another example of a method for selecting an additional accumulation benefit target according to one embodiment of the present invention.

In operation 1110, the reserve management system may expose a search result view function in the affiliated store list. Here, the affiliated store list may include a list of affiliated stores selected by the user (eg, affiliated stores that the user wishes), such as the web page 800 of FIG. 8. In this case, the reserve management system may be exposed by adding a user interface such as a search result view button in the merchant list.

In operation 1120, the reserve management system may check whether the search result viewing function is selected by the user. In this case, when the search result viewing function is selected by the user, step 1130 may be performed. If the search result is not selected, the flowchart may end in a state in which the user is not selected as an additional accumulation benefit.

Step 1130 may be performed by the individual publisher's system described with reference to FIG. 1. If necessary, it may be included in an individual publisher's system or performed by a reserve management system linked to the individual publisher's system. In FIG. 9, an example of a system of an individual publisher performing step 1130 is described.

That is, in operation 1130, the system of the individual publisher provides the integrated search result by using the keyword of the higher exposure among the keywords being executed by the merchant. Here, the keywords above the exposure means keywords that are frequently used to expose the advertisement of the affiliate store, and a predetermined number of keywords may be used to provide the integrated search results. For example, when the predetermined number is 1, the integrated search result may be provided using the keyword most used to display the advertisement of the affiliate store. When the preset number is 2 or more, the integrated search results for each keyword may be listed together and provided.

In operation 1140, the reserve management system may check whether the affiliated store advertisement is selected among the integrated search results. In this case, when the integrated search result is provided to the user in step 1130 and the user selects an advertisement of the affiliated store from the integrated search result in step 1140, the reserve management system may perform step 1150.

In operation 1150, the reserve management system may select a user as an additional accumulated benefit target. In this case, when a user selected as an additional accumulation benefit object purchases a product or service of the affiliate store at the affiliate store, the additional reserve may be provided to the user.

12 is a block diagram illustrating an internal configuration of a reserve management system according to an embodiment of the present invention. The reserve management system according to the present exemplary embodiment may include an affiliate store information storage unit 1210, a product tag register unit 1220, an optional affiliate store information provider 1230, and an additional accumulation benefit target selection unit 1240.

The affiliated store information storage unit 1210 stores information about an affiliated store selected by the user among information on affiliated stores provided to the user in association with the user. Here, the information on the merchants may be provided to the user through at least one webpage of the webpage of the website provided to the user for the management of the reserve. In addition, the at least one web page may be provided with a function for selecting the information on the merchant desired by the user among the information on the merchants provided to the user. In this case, the affiliated store information storage unit 1210 may store information about the affiliated store selected by the user in association with the user by using the function. That is, information about the affiliated store selected by the corresponding user may be stored in association with each of the plurality of users. Here, selecting the information on the affiliated store may correspond to 'steaming' the affiliated store as described above. In FIG. 12, a user may mean a member who has subscribed through at least one web page, and the wishing with at least one web page has been described with reference to the example of FIG. 7.

The product tag registration unit 1220 registers a product tag of the selected affiliate store. In a merchant, various products or services may be sold, and a product tag may exist for each product or service sold. In this case, the product tag registration unit 1220 may check and register such a product tag from the affiliate store.

The selected affiliated store information providing unit 1230 provides the user with information about the stored affiliated store in association with the user. Here, the information about the affiliated store stored in association may be provided to the user through the aforementioned website or may be provided to the user through a separate pop-up page. An example of providing information on the 'steamed affiliated store', which is information about the affiliated store stored in association through a separate pop-up page, has already been described with reference to FIG. 8. Here, the information on the affiliated store provided to the user may include a link to the corresponding affiliated store. That is, the user can visit the affiliated store by selecting (clicking) the established link.

The additional accumulation benefit target selection unit 1240 selects a user as an additional accumulation benefit target when a merchant advertisement is selected by the user from among search results provided by using at least one of the registered product tags as a keyword. That is, a user who wishes a merchant may be provided with a search result using at least one of the product tags of the affiliate store as a keyword. In this case, when the user selects an advertisement of the affiliated store from the search results, the additional accumulation benefit target selection unit 1240 may select the user as an additional accumulation benefit target. In this case, when a user selected as an additional accumulation benefit object purchases a product or service of the affiliate store at the affiliate store, the additional reserve may be provided to the user.

In addition, a method of selecting a product tag may be exemplified by the following two methods.

As a first example, the selected merchant information provider 1230 may further provide a search result viewing function to the user. In this case, when the search result viewing function is selected by the user, at least one product tag selected from registered product tags of the affiliated store may be used as a keyword and the search result may be provided. In this case, the selected at least one product tag may be randomly selected. When a plurality of product tags are selected, respective search results may be listed together and provided to the user.

As a second example, the selected merchant information provider 1230 may further provide a user with all registered product tags of the affiliate store. In this case, at least one product tag selected by the user among all the provided product tags may be used as a keyword, and a search result may be provided. In this case, when a plurality of product tags are selected, respective search results may be listed together and provided to the user.

In addition, when the search result includes an affiliated store's advertisement, the user interface for the affiliated store's advertisement may be changed to be differentiated from other advertisements included in the search result, thereby inducing clicks and purchases of the affiliated store's advertisement. In this case, the user interface may change at least one of a title, a description text, and a size of the advertisement of the affiliate store or at least one of a shape, a color, and a size of the reserve payment information exposed together with the advertisement of the affiliate store to change another advertisement. And may be differentiated from other advertisements by adding at least one of lines and figures.

13 is a flowchart illustrating a reserve management method according to an embodiment of the present invention. The reserve management method according to the present embodiment may be performed by the reserve management system 1200 described with reference to FIG. 12.

In operation 1310, the reserve management system 1200 stores information about an affiliated store selected by the user among the information about the affiliated stores provided to the user in association with the user. Here, the information on the merchants may be provided to the user through at least one webpage of the webpage of the website provided to the user for the management of the reserve. In addition, the at least one web page may be provided with a function for selecting the information on the merchant desired by the user among the information on the merchants provided to the user. In this case, the reserve management system 1200 may store information on the affiliated store selected by the user in association with the user by using the function. That is, information about the affiliated store selected by the corresponding user may be stored in association with each of the plurality of users. Here, selecting the information on the affiliated store may correspond to 'steaming' the affiliated store as described above. In FIG. 13, a user may mean a member who has subscribed through at least one web page, and the wishing with at least one web page has been described with reference to the example of FIG. 7.

In operation 1320, the reserve management system 1200 registers a product tag of the selected affiliate store. In a merchant, various products or services may be sold, and a product tag may exist for each product or service sold. At this time, the reserve management system 1200 may check and register these product tags from the merchant.

In operation 1330, the reserve management system 1200 provides the user with information about the affiliated stores stored in association with the user. Here, the information about the affiliated store stored in association may be provided to the user through the aforementioned website or may be provided to the user through a separate pop-up page. An example of providing information on the 'steamed affiliated store', which is information about the affiliated store stored in association through a separate pop-up page, has already been described with reference to FIG. 8. Here, the information on the affiliated store provided to the user may include a link to the corresponding affiliated store. That is, the user can visit the affiliated store by selecting (clicking) the established link.

In operation 1340, the reserve management system 1200 selects the user as an additional accumulation benefit object when a merchant advertisement is selected by the user from among search results provided by using at least one of the registered product tags as a keyword. That is, a user who wishes a merchant may be provided with a search result using at least one of the product tags of the affiliate store as a keyword. In this case, when the user selects the advertisement of the affiliated store from the search results, the reserve management system 1200 may select the user as an additional accumulation benefit. In this case, when a user selected as an additional accumulation benefit object purchases a product or service of the affiliate store at the affiliate store, the additional reserve may be provided to the user.

In addition, a method of selecting a product tag may be exemplified by the following two methods.

As a first example, the reserve management system 1200 may further provide a search result viewing function to the user in step 1330. In this case, when the search result viewing function is selected by the user, at least one product tag selected from registered product tags of the affiliated store may be used as a keyword and the search result may be provided. In this case, the selected at least one product tag may be randomly selected. When a plurality of product tags are selected, respective search results may be listed together and provided to the user.

As a second example, the reserve management system 1200 may further provide the user with the registered full product tag of the merchant at step 1330. In this case, at least one product tag selected by the user among all the provided product tags may be used as a keyword, and a search result may be provided. In this case, when a plurality of product tags are selected, respective search results may be listed together and provided to the user.

In addition, when the search result includes an affiliated store's advertisement, the user interface for the affiliated store's advertisement may be changed to be differentiated from other advertisements included in the search result, thereby inducing clicks and purchases of the affiliated store's advertisement. In this case, the user interface may change at least one of a title, a description text, and a size of the advertisement of the affiliate store or at least one of a shape, a color, and a size of the reserve payment information exposed together with the advertisement of the affiliate store to change another advertisement. And may be differentiated from other advertisements by adding at least one of lines and figures.

14 is a block diagram illustrating another internal configuration of a reserve management system according to an embodiment of the present invention. The reserve management system 1400 according to the present exemplary embodiment may include an affiliate store information storage unit 1410, an optional affiliate store information providing unit 1420, and an additional accumulation benefit target selection unit 1430 as shown in FIG. 14. .

The affiliated store information storage unit 1410 stores information about an affiliated store selected by the user among information on affiliated stores provided to the user in association with the user. Here, the information on the merchants may be provided to the user through at least one webpage of the webpage of the website provided to the user for the management of the reserve. In addition, the at least one web page may be provided with a function for selecting the information on the merchant desired by the user among the information on the merchants provided to the user. In this case, the affiliated store information storage unit 1410 may store information about the affiliated store selected by the user in association with the user by using the function. That is, information about the affiliated store selected by the corresponding user may be stored in association with each of the plurality of users. Here, selecting the information on the affiliated store may correspond to 'steaming' the affiliated store as described above. In FIG. 14, a user may refer to a member who has subscribed through at least one web page, and the wishing with at least one web page has been described with reference to the example of FIG. 7.

The selected affiliated store information providing unit 1420 provides the user with information about the stored affiliated store in association with the user. Here, the information about the affiliated store stored in association may be provided to the user through the aforementioned website or may be provided to the user through a separate pop-up page. An example of providing information on the 'steamed affiliated store', which is information about the affiliated store stored in association through a separate pop-up page, has already been described with reference to FIG. 8. Here, the information on the affiliated store provided to the user may include a link to the corresponding affiliated store. That is, the user can visit the affiliated store by selecting (clicking) the established link.

The additional earning benefit target selection unit 1430 selects the user as an additional earning benefit when the affiliated store advertisement is selected by the user among search results provided using at least one keyword among the keywords being executed for the affiliated store. That is, the user who wishes to the affiliated store may be provided with a search result using at least one keyword among the keywords being executed for the affiliated store. In this case, among the keywords being executed, the advertisement of the affiliated store may include a predetermined number of keywords that are used more frequently. For example, when the predetermined number is 1, an integrated search result may be provided using the keyword most used to display the advertisement of the affiliate store. When the preset number is 2 or more, the integrated search results for each keyword may be listed together and provided.

In this case, when a user selected as an additional accumulation benefit object purchases a product or service of the affiliate store at the affiliate store, the additional reserve may be provided to the user.

In addition, when the search result includes an affiliated store's advertisement, the user interface for the affiliated store's advertisement may be changed to be differentiated from other advertisements included in the search result, thereby inducing clicks and purchases of the affiliated store's advertisement. In this case, the user interface may change at least one of a title, a description text, and a size of the advertisement of the affiliate store or at least one of a shape, a color, and a size of the reserve payment information exposed together with the advertisement of the affiliate store to change another advertisement. And may be differentiated from other advertisements by adding at least one of lines and figures.

15 is a flowchart illustrating another reserve management method according to an embodiment of the present invention. The reserve management method according to the present embodiment may be performed by the reserve management system 1400 described with reference to FIG. 14.

In operation 1510, the reserve management system 1400 stores information about the affiliated store selected by the user among the information about the affiliated stores provided to the user in association with the user. Here, the information on the merchants may be provided to the user through at least one webpage of the webpage of the website provided to the user for the management of the reserve. In addition, the at least one web page may be provided with a function for selecting the information on the merchant desired by the user among the information on the merchants provided to the user. In this case, the reserve management system 1400 may store information on the affiliated store selected by the user in association with the user by using the function. That is, information about the affiliated store selected by the corresponding user may be stored in association with each of the plurality of users. Here, selecting the information on the affiliated store may correspond to 'steaming' the affiliated store as described above. In FIG. 15, a user may refer to a member who has subscribed through at least one web page, and the wishing with at least one web page has been described with reference to the example of FIG. 7.

In step 1520, the reserve management system 1400 provides the user with information about the merchants stored in association with the user. Here, the information about the affiliated store stored in association may be provided to the user through the aforementioned website or may be provided to the user through a separate pop-up page. An example of providing information on the 'steamed affiliated store', which is information about the affiliated store stored in association through a separate pop-up page, has already been described with reference to FIG. 8. Here, the information on the affiliated store provided to the user may include a link to the corresponding affiliated store. That is, the user can visit the affiliated store by selecting (clicking) the established link.

In operation 1530, the reserve management system 1400 selects a user as an additional earning benefit when a merchant advertisement is selected by the user among search results provided using at least one keyword among the keywords being executed for the merchant. do. That is, the user who wishes to the affiliated store may be provided with a search result using at least one keyword among the keywords being executed for the affiliated store. In this case, among the keywords being executed, the advertisement of the affiliated store may include a predetermined number of keywords that are used more frequently. For example, when the predetermined number is 1, an integrated search result may be provided using the keyword most used to display the advertisement of the affiliate store. When the preset number is 2 or more, the integrated search results for each keyword may be listed together and provided.

In this case, when a user selected as an additional accumulation benefit object purchases a product or service of the affiliate store at the affiliate store, the additional reserve may be provided to the user.

In addition, when the search result includes an affiliated store's advertisement, the user interface for the affiliated store's advertisement may be changed to be differentiated from other advertisements included in the search result, thereby inducing clicks and purchases of the affiliated store's advertisement. In this case, the user interface may change at least one of a title, a description text, and a size of the advertisement of the affiliate store or at least one of a shape, a color, and a size of the reserve payment information exposed together with the advertisement of the affiliate store to change another advertisement. And may be differentiated from other advertisements by adding at least one of lines and figures.

A description omitted in FIGS. 12 to 15 may refer to FIGS. 1 to 11.

As described above, according to embodiments of the present invention, when a member of a medium that exposes an advertisement of an advertiser purchases a product or a service through an affiliate store (advertiser's site), the reserve is added according to the condition as well as the reserve according to the basic reserve rate. You can provide more reserves according to, and by setting additional reserve rate according to the funnel or payment method, it is possible to provide additional reserves to the member. In addition, if there is a wish for the merchant and a member's advertisement is selected by the member from among the search results provided by the member by using the merchant's product tag or the keyword that the merchant is executing, the member accumulates additional members. By allowing the user to be selected as a benefit target, the user may be provided with an opportunity to provide additional reserves, and the advertising store may increase the advertising effect.

Methods according to an embodiment of the present invention can be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

210: reserve system
220: merchant
230: Member

Claims (13)

An affiliated store information storage unit that stores information about an affiliated store selected by the user among the information about affiliated stores provided to the user in association with the user;
A product tag registration unit that registers a product tag of the selected affiliated store;
A select affiliate store information providing unit for providing the user with information about the affiliate store stored in association with the user; And
When the search result viewing function provided to the user is selected by the user, a plurality of product tags are selected from the registered product tags included in the affiliated store list, and the search results are searched for each keyword using the selected plurality of product tags as keywords. Is provided to the user together, and if the merchant advertisement is selected by the user from the search results, the additional earning benefit target selection unit for selecting the user as an additional earning benefits
Including,
The selected merchant information provider,
Providing the search result viewing function in the affiliated store list including information on the affiliated store selected by the user;
Reserve management system characterized in that. delete delete The method of claim 1,
If the search result includes an advertisement of the affiliated store, the reserve management system, characterized in that the user interface for the advertisement of the merchant is changed to be differentiated from other advertisements included in the search results. The method of claim 4, wherein
The user interface may include at least one of a title, a description text, and a size of an advertisement of the affiliate store or at least one of a shape, a color, and a size of the reserve payment information exposed together with the advertisement of the affiliate store. The reserve management system, characterized in that the differentiated, or at least one of the line and the figure is added to differentiate from the other advertisement. The method of claim 1,
Basic reserves and additional reserves are provided to the users selected for the additional reserve benefits
Reserve management system characterized in that. In the reserve management method performed by the reserve management system including a merchant information storage unit, a product tag registration unit, an optional merchant information provider, and an additional reserve benefit target selection unit,
Storing, at the affiliated store information storage unit, information on the affiliated store selected by the user among information on affiliated stores provided to the user in association with the user;
Registering, at the product tag registration unit, a product tag of the selected affiliated store;
Providing, by the selected affiliate store information providing unit, information about the affiliate store stored in association with the user to the user; And
Selecting, by the user, an additional accumulation benefit target when the affiliated store advertisement is selected by the user from a search result provided using at least one of the registered product tags as a keyword by the additional accumulation benefit target selection unit; Including,
Providing information on the affiliated store stored in association with the user,
Providing a search result viewing function in the affiliated store list including information on the affiliated store selected by the user,
A search result provided using the at least one as a keyword is
When the search result view function provided to the user is selected by the user, a plurality of product tags are selected from the registered product tags of the registered merchants included in the affiliated store list, and the selected plurality of product tags are used as the keywords. Representing search results that are searched by and provided to the user together
Reserve management method characterized in that. delete delete The method of claim 7, wherein
If the search result includes an advertisement of the affiliate, the user interface for the advertisement of the merchant is changed so as to be differentiated from other advertisements included in the search results. The method of claim 10,
The user interface may be configured to change at least one of a title, a description text, and a size of an advertisement of the affiliate store or at least one of a shape, a color, and a size of the reserve payment information exposed together with the advertisement of the affiliate store. And differentiate, or at least one of a line and a figure is added to differentiate from the other advertisement. The method of claim 7, wherein
Basic reserves and additional reserves are provided to the users selected for the additional reserve benefits
Reserve management method characterized in that. A computer-readable recording medium having recorded thereon a program for performing the method of any one of claims 7 to 10.

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