KR101564311B1 - Reserve point management system and method for monitoring payment of additional reserve point - Google Patents
Reserve point management system and method for monitoring payment of additional reserve point Download PDFInfo
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- KR101564311B1 KR101564311B1 KR1020110115125A KR20110115125A KR101564311B1 KR 101564311 B1 KR101564311 B1 KR 101564311B1 KR 1020110115125 A KR1020110115125 A KR 1020110115125A KR 20110115125 A KR20110115125 A KR 20110115125A KR 101564311 B1 KR101564311 B1 KR 101564311B1
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Abstract
A reserve management system and method for monitoring the provision of additional reserves is disclosed. The reserve management system for monitoring the provision of the additional reserve includes: an automatic registration keyword providing unit for providing an automatic registration keyword to an advertiser of a search advertisement among advertisers wishing to join as a merchant; an advertiser registering an automatic registration keyword for at least one search advertisement; An automatic registration keyword transmission unit for transmitting the automatic registration keyword to the search advertisement database of the advertisement platform and a supplementary reserve for the search advertisement based on the automatically registered keyword when the advertisement execution for the at least one search advertisement is started, And a monitoring unit for monitoring the payment of the money.
Description
Embodiments of the present invention are directed to a reserve management system and method for monitoring the provision of additional reserves.
The deposit according to the prior art is determined based on the amount of money that is paid by the user when the user receives the goods or services and when the goods or services are provided, that is, the transaction amount. Therefore, in general, the trade value of the goods or services sold is proportional to the reserve provided. In particular, if the accrual rate for the transaction price of the goods or services sold is the same for all goods or services, the total transaction price and the total reserve are linearly proportional. Even if the accrual rate for the transaction amount is slightly different for each product or service, the total transaction amount and the total reserve amount are close to linear.
That is, in the reserve management method according to the related art, the source of revenue of the reserve is the transaction price. Therefore, as the total transaction value increases, the total reserve also increases, so that the reserve rate for the transaction price can be fixed. In other words, in the reserve management method according to the related art, the accumulation rate can be determined easily and easily before the sale of the goods or the service, and the determined accumulation rate can be informed to the user in advance.
However, if the reserve fund is not a transaction price, for example, in an individual transaction, the reserve is paid at a certain rate of the transaction price, but if the total amount of the reserve is met by other sources, There is a problem that is difficult to determine. In particular, when the total reserve is different from the transaction price, if it is fixed, it is difficult to know what amount of reserve should be provided for the transaction price or how much the reserve ratio should be applied.
In this specification, a system and a method are provided that can effectively manage the reserve even if the reserve fund is not a transaction price.
When a member of a media that exposes an advertiser's advertisement purchases a product or service through a merchant's site (an advertiser's site), a reserve that can provide additional reserve according to the additional reserve ratio added per condition as well as reserve according to the basic reserve ratio Management system and method.
A reserve fund management system and method in which an additional reserve ratio according to a funnel or a settlement method is further set up so that a supplementary deposit can be further provided to a member.
A reserve management system and method are provided that can monitor whether additional reserves are provided in the funnel.
When an advertiser for a search advertisement subscribes to a merchant, a keyword to be automatically registered and a title and description (T & D) to be automatically registered are provided, and the provision of additional reserve is monitored based on the automatically registered keyword A reserve management system and method are provided.
There is provided a reserve management system and method capable of inducing automatic registration of keywords by zeroing out the advertising costs incurred for automatically registered keywords.
A reserve management system for monitoring the provision of additional reserves, the system comprising: an automatic registration keyword providing unit for providing an automatic registration keyword to an advertiser of a search advertisement among advertisers wishing to join as a merchant, An automatic registration keyword transmission unit for transmitting the automatic registration keyword to the search advertisement database of the advertisement platform when the advertisement of the keyword is agreed to; And a monitoring unit for monitoring the payment of the additional reserve for the search advertisement.
According to one aspect, the at least one search advertisement may be set by the advertiser among search advertisements of the advertiser registered in the search advertisement database.
According to another aspect, the automatically registered keyword transmitted to the search advertisement database may be registered in the search advertisement database in association with the at least one search advertisement.
According to another aspect, the automatic registered keyword providing unit may further provide a title and description (T & D) related to the search advertisement, and the automatic registered keyword transmitting unit may transmit the title and description phrase to the search advertisement database As shown in FIG.
According to another aspect, a link to a site associated with the at least one search advertisement and the title and description phrase may be provided to the user when the at least one search advertisement is provided to the user via an auto-registration keyword .
According to another aspect, the title and description may include at least one of information on the search advertisement and information on a reserve ratio of the reserve.
According to another aspect, the information on the accumulation rate can be changed in accordance with the change of the actual accumulation rate in conjunction with the actual accumulation rate of the search advertisement.
According to another aspect of the present invention, when the at least one search advertisement is provided to a user through an automatic registration keyword and the at least one search advertisement is selected according to a selection of the user, .
Claims [1] A method for managing a reserve fund for monitoring provision of a supplementary deposit, the method comprising: providing an automatically registered keyword to an advertiser of a search advertisement among advertisers wishing to join as an affiliated store; Transmitting the automatic registration keyword to the search advertisement database of the advertisement platform when the advertisement is approved, and transmitting the automatic registration keyword to the search advertisement database of the advertisement platform when the advertisement execution is started for the at least one search advertisement, A reserve management method is provided that includes monitoring the payment.
When a member of a medium that exposes an advertiser's advertisement purchases goods or services through a merchant (an advertiser's site), it can provide additional reserves according to the additional accumulation rate added to the condition as well as the reserve according to the basic accumulation rate.
You can set up additional accrual rates based on your funnel or payment method, so you can provide additional reserves to your members.
You can monitor the availability of additional reserves in the funnel.
When an advertiser for a search advertisement subscribes to a merchant, a keyword to be automatically registered and a title and description (T & D) to be automatically registered are provided, and the provision of additional reserve is monitored based on the automatically registered keyword .
The automatic registration of the keyword can be induced by charging the advertisement cost generated for the automatically registered keyword without charge.
1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG.
3 is a flowchart showing a method of accumulating a reserve and a method of using the reserve in an embodiment of the present invention.
4 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
5 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
Figure 6 is an example of an order page of a site associated with an advertiser in one embodiment of the present invention.
7 is a flowchart showing a method of automatically registering a keyword in an embodiment of the present invention.
8 is an example of a screen of a site for automatically registering a keyword in an embodiment of the present invention.
9 is a block diagram for explaining an internal configuration of a reserve management system according to an embodiment of the present invention.
10 is a flowchart showing a reserve management method according to an embodiment of the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.
1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an
The
The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site.
In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the advertiser-induced situation may include, for example, a situation in which the page associated with the advertiser is exposed to the user who selected the advertisement.
The
The
At this time, the reserve management system according to the temporal examples of the present invention may be a system included in the system of one individual advertisement platform or a separate system that transmits and receives data in association with the system of one individual advertisement platform. In this case, the reserve management system may send and receive individual publishers and the necessary data through a system of individual ad platforms. In addition, the reserve management system according to another embodiment of the present invention may be a system included in a system of one individual publisher, or a separate system that transmits and receives data in association with a system of one individual publisher. In this case, the reserve management system may send and receive the individual advertisement platform and necessary data through a system of individual publishers.
FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG. At this time, FIG. 2 outlines the relationship between the
Basically, when the
In the present specification, the term " reserve money "may be expressed as a unit of currency used in the real world, but may be represented by cyber currency such as points or mileage corresponding to the currency used in the real world. In the case of cyber money, for example, it can be freely expressed as needed, such as cyber money with a value of 1: 1 ratio or cyber money with a value of 1: 10 ratio with units of money actually used in the real world .
At this time, the reserve may include at least one of the following three types of reserves.
1. A basic reserve that provides a fixed amount of the transaction price of the purchased product or service when the
2. When a
3. When the
Herein, the inflow path is not limited to the path when the
In addition, when the site (individual publisher) associated with the
At this time, the accumulation rate for the settlement of the goods or services of the
(1) A basic accumulation ratio indicating a ratio of the basic reserve to be provided to the
(2) When the
(3) When the
For example, the basic accumulation rate can be set by the
At this time, the accumulation rate of the reserve for providing the purchase of the goods or services of the
Here, the accumulation rate can be corrected and reflected in a constant cycle unit. At this time, each of the basic accumulation rate, the first additional accumulation rate and the second additional accumulation rate may be modified and reflected at the same period, or may be modified and reflected at different periods. For example, the basic accumulation rate is reflected once a month, and the first additional accumulation rate may be reflected once a week.
1, since the
3 is a flowchart showing a method of accumulating a reserve and a method of using the reserve in an embodiment of the present invention. FIG. 3 largely illustrates the
First, the accumulating
For example, if a member can expose ads to a member through a website provided by a publisher, and a member chooses to advertise (for example, clicks on an advertisement link added to a website) A merchant's website may be provided. At this time, the reserve management system transmits information on at least one of a funnel indicating which route the user has visited to the merchant, a basic accumulation rate of the merchant, and a click ID for identifying the advertisement click of the user to the merchant . In addition, when the member who visited the merchant purchases a merchandise or service of the merchant, the information on the purchase of the merchandise or the service of the member based on the at least one information received from the reserve management system is transmitted to the reserve fund providing system And the reserve can be accumulated in the reserve fund providing system. In this case, the member may be provided with information on the accumulation of the reserve.
In addition, the
If a member purchases a merchandise or service from a franchisee, the information on the use of the reserve may be transferred to the reserve funding system and deducted from the reserve. In this case, the member may be provided with information on the use of the reserve.
4 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. A
At this time, when the
5 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The
At this time, the reserve shown in FIG. 4 and FIG. 5 may mean a reserve according to the basic accumulation rate. The reserves based on the first additional rate and the second additional rate can be determined and provided in real time according to the inflow route and the payment method when the member intends to purchase the goods or services.
In FIGS. 4 and 5, information such as a "Cash"
4 and FIG. 5, when the reserve management system or the reserve management method according to the embodiments of the present invention is used, when the purchase of a specific product or a specific service or purchase of goods or services included in a specific site By providing the reserve to the user, the user's interest can be attracted, and accordingly, the advertisement effect of the advertiser who has joined the franchise can be increased. Also, from the viewpoint of the media, the advertising revenue can be increased by attracting the advertisers' interest in the increase of the advertisement effect.
Figure 6 is an example of an order page of a site associated with an advertiser in one embodiment of the present invention. The
Also, the merchant can determine whether to expose the "Cash" icon through authentication at the merchant subscription step, and determine whether the default accumulation rate is set or whether the additional accumulation rate is set. For example, all merchants can determine the basic accumulation rate at the stage of subscription. As another example, if the merchant is an affiliated merchant associated with the above-mentioned checkout payment, the merchant may determine whether or not to set the second additional rate at the step of joining the merchant shop. Of course, it is natural that merchants can modify their information and settings even after the merchant subscription stage.
Hereinafter, the first additional accumulation rate that can be set according to the inflow route and the second additional accumulation rate that can be set according to the settlement method will be described in more detail. The method of setting the first additional rate and the second additional rate, which will be described later, is for facilitating understanding of the present invention, and the present invention is not limited to the following description.
The funnel can be determined according to the site the member used to access the merchant, or according to the advertising style of the ad the member used to access the merchant. Here, for example, an advertisement scheme is a scheme of (1) a search advertisement scheme, which is an advertisement scheme for providing information on an input site of an advertiser who has purchased a keyword included in a search word, and (2) And a shopping advertisement method, which is an advertisement method of providing information on a product corresponding to a search word and information on an advertiser's site that sells the product. Since the advertising method according to the search advertisement and the shopping advertisement is well known, a detailed explanation will be omitted.
At this time, the first additional accumulation rate can be classified into the accumulation rate set by the deposit management system and the accumulation rate set by the merchant, for each inflow route. Further, the second additional rate of accumulation may be classified into the accumulation rate set by the reserve management system and the accumulation rate set by the merchant, for each settlement method.
In the case where the inflow path is a path according to the search advertisement method and the first additional accumulation rate is set by the reserve management system, the reserve management system may include an advertisement product, an exposure position of the advertisement, an exposure rank of the advertisement, The first additional rate can be set by using at least one of the advertiser's site and the keyword purchased by the advertiser. Here, the path according to the search advertisement method is an advertisement in which the advertisement selected by the member among the advertisements exposed through the web page is exposed by the search advertisement method, and the member visits the merchant through the advertisement and purchases the goods or services Quot; path "
At this time, when the inflow path is a route according to the search advertisement method, the first additional rate is calculated using the accumulation rate for each inflow route, the accumulation rate set for each advertisement, and the accumulation rate set for each advertiser, Lt; / RTI >
In this case, the accumulation rate for each inflow route may mean the accumulation rate of the reserve fundamentally provided by the reserve management system when the inflow route corresponds to the search advertisement scheme. In other words, the accumulation rate for each entry route is the ratio of the accumulation rate of the additional reserve fundamentally provided by the reserve fund management system when the member accesses the merchant through the advertisement according to the search advertisement scheme (hereinafter, . ≪ / RTI >
In addition, the accumulation rate per advertisement may mean an additional accumulation rate set according to at least one of a specific advertisement product, a specific exposure position (including an advertisement exposure rank), a business type, and a keyword. For example, a member who has accessed a merchant through a search advertisement having an advertisement exposure ranking of a particular advertisement product may be provided with a supplementary deposit corresponding to a pre-established advertisement rate for each advertisement. As another example, among the search advertisements exposed by inputting the keyword "camera" in the CPC (Cost Per Click) advertisement product, the member who accesses the merchant through the search advertisement having the rank 1 Additional reserves may be provided according to pre-set ad rate. In addition, as described above, the per-admission rate may be set according to the keyword of the business type of the affiliate shop or the shop purchased by the affiliate shop.
In addition, the rate of accumulation per advertiser may refer to the additional accumulation rate set by the advertiser (or per merchant). For example, an advertiser who is engaged in an event may want to provide an additional deposit when purchasing a product or service at his or her site (merchant). In this case, when a member visits a corresponding advertiser's site in a search advertisement and purchases a product or service, an additional reserve may be provided, and the reserve management system may set the accumulation rate of such additional reserve.
The case where the inflow path is a search advertisement and the first additional rate is set by the reserve management system can be summarized as shown in Table 1 below.
When the first additional accumulation rate is set by the merchant, the merchant stores the advertisement site keyword, the ad unit price, the advertisement effect, the advertisement product, the advertisement exposure position (including the advertisement exposure ranking) The first additional rate can be set by using at least one. For example, the first additional rate can be set by the merchant as shown in Equation (3) by using the accumulation rate of the search ad for the entry route, the accumulation rate set for each advertisement, and the accumulation rate set for each advertisement attribute.
In this case, the accumulation rate for each inflow route may mean the accumulation rate of the reserve fundamentally provided by the merchant when the inflow route corresponds to the search advertisement mode. In other words, the accumulation rate according to the inflow route may mean the accumulation rate of the additional reserve fundamentally provided by the merchant when the member accesses the merchant through the search advertisement and purchases the product or service.
In addition, the accumulation rate per advertisement may mean an additional accumulation rate set according to at least one of a specific advertisement product, a specific exposure position (including an advertisement exposure rank), a business type, and a keyword. For example, a member who has accessed a merchant through a search advertisement having an advertisement exposure ranking of a particular advertisement product may be provided with a supplementary deposit corresponding to a pre-established advertisement rate for each advertisement. As another example, among the search advertisements exposed by inputting the keyword "camera" in the CPC (Cost Per Click) advertisement product, the member who accesses the merchant through the search advertisement having the rank 1 Additional reserves can be provided according to pre-set ad rate. In addition, as described above, the per-admission rate may be set according to the keyword of the business type of the affiliate shop or the shop purchased by the affiliate shop.
In addition, the accumulation rate for each advertisement property may mean an additional accumulation rate set based on the ad unit price and the advertisement effect. For example, the ad unit price may include a cost per click, and the advertising effect may include a click through rate (CTR). For example, a merchant can set a higher additional rate for a lower cost per click or higher ad effectiveness.
The case where the inflow path is a route according to the search advertisement method and the first additional rate is set by the merchant can be summarized as shown in Table 2 below.
In the case where the inflow path is a route according to the shopping advertisement method and the first additional accumulation rate is set by the reserve management system, the reserve management system can be classified into an advertisement product, a product exposure rank, a price of a product, a category of an advertiser, The first additional rate can be set by using at least one of the advertisement product, the price of the advertiser's product, and the category of the advertiser's product. Here, the path according to the shopping advertisement method is an advertisement in which the advertisement selected by the member among the advertisements exposed through the web page is exposed by the shopping advertisement method, and the member visits the merchant through the advertisement and purchases the goods or services Quot; path "
At this time, if the inflow route is a route according to the shopping advertisement method, the first additional rate is calculated using the accumulation rate per inflow route, the accumulation rate set for each advertisement, and the accumulation rate set for each advertiser, Can be set by the system.
In this case, the accumulation rate for each inflow route may mean the accumulation rate of the additional reservations fundamentally provided by the reserve management system when the inflow route is a route according to the shopping advertisement method. That is, the accumulation rate according to the inflow route may mean the accumulation rate of the additional reserve fundamentally provided by the reserve fund management system when a member accesses the merchant through the shopping advertisement and purchases a product or service.
In addition, the accumulation rate per advertisement may mean an additional accumulation rate set according to at least one of a specific advertisement product, a specific exposure position (including a product exposure rank), a price of a product, and a category of a product. For example, the higher the price of a commodity, the higher the accretion rate or the higher the accretion rate of a particular commodity category. That is, the reserve management system can set the accumulation rate according to at least one of a specific advertisement product, a specific exposure position (including an advertisement exposure ranking), a price of a product, and a category of a product.
Also, the per-advertiser accrual rate may refer to the additional accrual rate set for each advertiser (or for each merchant). For example, different credit ratios can be set according to the price of a specific advertiser, a specific advertisement product of a specific advertiser, a specific product category of a specific advertiser, or a price of a product of a specific advertiser.
The case where the inflow path is a path according to the shopping advertisement method and the first additional rate is set by the reserve management system can be summarized as shown in Table 3 below.
(The accrual rate can be set differently for each advertiser depending on the advertisement product, the price of the product, and the category of the product.)
In the case where the inflow path is a route according to the shopping advertisement method and the first additional accumulation rate is set by the merchant, the merchant uses at least one of the advertisement product, the merchandise in the merchant, the price of the merchandise, You can set an additional reserve rate. For example, the first additional accumulation rate may be set by the merchant as shown in Equation 5 below using the accumulation rate for each inflow route provided when the inflow route is a route according to the shopping advertisement method, the accumulation rate set for each advertisement, .
In this case, the accumulation rate for each inflow route may mean the accumulation rate of the additional reservations fundamentally provided by the merchant when the inflow route is a route according to the shopping advertisement scheme. That is, the accumulation rate according to the inflow route may mean the accumulation rate of the additional reserve fundamentally provided by the merchant when the member accesses the merchant through the shopping advertisement and purchases the product or service.
In addition, the per-admission rate may mean an additional admission rate set according to at least one of a specific advertisement product and a specific exposure position (including a product exposure rank). For example, a member who purchases a product or service by accessing an affiliate shop through an advertisement of a shopping advertisement style having a ranking of a product exposure ranking (hereinafter referred to as a 'shopping advertisement') provides an additional reserve according to the pre- . That is, the franchisee may set such a per-admission rate according to at least one of a specific advertisement item and a specific exposure position.
Also, the accumulation rate for each product attribute may mean an additional accumulation rate set according to at least one of a product, a price of the product, and a category of the product. For example, the franchisee can set the accumulation rate for each product attribute according to the purchase only when a product included in the product category "sports apparel" is purchased.
The case where the inflow path is a path according to the shopping advertisement method and the first additional rate is set by the merchant can be summarized as shown in Table 4 below.
In the case where the payment method is check-out payment and the second additional rate is set by the reserve management system, the reserve management system may be configured to set the reserve item, the price of the settlement item, the category of the settlement item, The second additional rate can be set according to at least one of the price of the merchandise and the category of the merchandise of the merchant. For example, the second additional accumulation rate may be set by the deposit management system using Equation (6) using the accumulation rate for each payment method according to the payment method being check-out payment, the accumulation rate set for each payment product, have.
Here, the accumulation rate for each settlement method may mean the accumulation rate of the reserve, which is preset by the reserve management system when payment is made through checkout settlement. That is, the accumulation rate per payment method may mean the accumulation rate of the additional reserve fundamentally provided by the reserve fund management system when a member accesses the merchant and purchases a product or service using the checkout settlement.
Further, the accumulation rate for each settlement product may mean an additional accumulation rate set according to at least one of the settlement product, the price of the settlement product, and the category of the settlement product. For example, the higher the price of a payment product, the greater the rate of accumulation per payment product. That is, the reserve management system can set the accumulation rate for each settlement item according to at least one of the settlement item, the price of the settlement item, and the category of the settlement item.
Further, the accumulation rate for each merchant may mean an additional accumulation rate that is set according to at least one of the merchandise of the merchant, the merchandise of the merchant, the price of the merchandise of the merchant, and the category of the merchandise of the merchant. For example, different additional reserve ratios may be set for merchant A and merchant B, respectively. In addition, different additional accumulation rates may be set depending on the prices of goods or goods sold at the same merchant. That is, the reserve management system can set the accumulation rate for each of the affiliated stores according to at least one of the merchandise of the merchant, the merchandise of the merchant, the price of the merchandise of the merchant, and the category of the merchandise of the merchant.
The case where the payment method is check-out payment and the second additional rate is set by the reserve management system can be summarized as shown in Table 5 below.
If the payment method is checkout payment and the second additional rate is set by the merchant, the merchant can set the second additional rate by further using at least one of the merchandise, the price of the merchandise, and the category of the merchandise. For example, the second additional accumulation rate may be set by the merchant as shown in Equation (7) using the accumulation rate for each payment method according to the payment method being check-out payment, the accumulation rate set for each payment product, and the accumulation rate set for each product attribute .
Here, the accumulation rate for each payment method may mean the accumulation rate of the additional reserve fundamentally provided by the merchant when the payment method is checkout payment. That is, the accumulation rate per payment method may mean the accumulation rate of the additional reserve fundamentally provided by the merchant when the member accesses the merchant and purchases the product or service using the checkout payment.
In addition, the accumulation rate for each settlement product may mean an additional accumulation rate set according to the settlement product. That is, an affiliate shop can set an additional accumulation rate according to a product.
In addition, the accumulation rate for each product attribute may mean an additional accumulation rate set according to at least one of a price of a product and a category of a product. That is, the franchisee can set the additional accumulation rate according to at least one of the price of the goods and the category of the goods.
The case where the settlement method is checkout payment and the second additional rate is set by the merchant is shown in Table 6 below.
If the payment method is checkout payment, the merchant may be a merchant for checkout payment.
Referring again to FIG. 2, the
7 is a flowchart showing a method of automatically registering a keyword in an embodiment of the present invention.
If the advertiser subscribes to the merchant in
If the advertiser does not agree to the registration, the reserve management system can perform the
After the advertiser's merchant subscription is completed, execution of the search ad may begin at
8 is an example of a screen of a site for automatically registering a keyword in an embodiment of the present invention. A
9 is a block diagram for explaining an internal configuration of a reserve management system according to an embodiment of the present invention. 9, the reserve
The automatic registration
The automatic registration
The
When the search advertisement is provided to the user through the automatic registration keyword, a title and a description phrase may be provided to the user along with a link to a site associated with the search advertisement. These links, titles, and explanatory phrases can be presented to the user by being exposed through a site that the publisher associated with the ad platform provides to the user.
At this time, the advertisement cost when the user selects the provided search advertisement may be charged without charge. For example, the cost per click that would occur as a user clicks on the link may not be charged to the advertiser.
In addition, the title and description may include at least one of information on the search advertisement and information on the accumulation rate, and the information on the accumulation rate may be interlocked with the accumulation rate set for the actual search advertisement. In other words, the accumulation rate included in the title and explanatory text may change according to the change of the actual accumulation rate.
10 is a flowchart showing a reserve management method according to an embodiment of the present invention. The reserve management method according to the present embodiment can be performed by the
In
In
In
When the search advertisement is provided to the user through the automatic registration keyword, a title and a description phrase may be provided to the user along with a link to a site associated with the search advertisement. These links, titles, and explanatory phrases can be presented to the user by being exposed through a site that the publisher associated with the ad platform provides to the user.
At this time, the advertisement cost when the user selects the provided search advertisement may be charged without charge. For example, the cost per click that would occur as a user clicks on the link may not be charged to the advertiser.
In addition, the title and description may include at least one of information on the search advertisement and information on the accumulation rate, and the information on the accumulation rate may be interlocked with the accumulation rate set for the actual search advertisement. In other words, the accumulation rate included in the title and explanatory text may change according to the change of the actual accumulation rate.
The contents omitted in FIGS. 9 to 10 can be referred to FIG. 1 to FIG.
As described above, according to the embodiments of the present invention, when a member of a medium that exposes an advertisement of an advertiser purchases a product or service through an affiliate store (an advertiser's site), not only the reserve according to the basic accumulation rate, Additional reserves can be provided according to the accrual rate, and additional reserves can be further provided to the member by setting up the additional accumulation rate according to the funnel or the payment method. In addition, it is possible to monitor whether or not additional reserves are provided in the inflow path. When an advertiser for a search advertisement subscribes to a merchant, it is possible to provide a keyword to be automatically registered, a title to be automatically registered, It is possible to monitor whether or not the supplementary reserve is provided on the basis of the keyword, and to automatically charge the advertisement cost generated for the automatically registered keyword to induce automatic registration of the keyword.
The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and configured for the present invention or may be available to those skilled in the art of computer software.
While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.
Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.
210: Reserve System
220: Merchant
230: Member
Claims (17)
An automatic registration keyword providing unit for providing an automatic registration keyword for paying additional reservations to an advertiser of a search advertisement among advertisers wishing to register as a merchant;
An automatic registration keyword transmission unit for transmitting the automatic registration keyword to the search advertisement database of the advertisement platform when the advertiser agrees to register the automatic registration keyword for at least one search advertisement; And
A monitoring unit for monitoring the payment of the additional reserve for the search advertisement based on the automatically registered keyword when the advertisement execution for the at least one search advertisement is started,
Lt; / RTI >
Wherein the at least one search advertisement is always exposed to the user when the automatic registration keyword is input from the user,
When the at least one search advertisement is selected according to the selection of the user, the advertisement cost according to the selection is charged without charge,
Wherein the advertisement fee generated by the advertiser through the keyword bidded for the at least one search advertisement is charged to the advertiser,
Wherein the automatic registered keyword providing unit comprises:
Wherein the advertiser provides the advertiser with a phrase indicating that the advertisement fee incurred for the at least one search advertisement through the auto-registered keyword is charged without charge, when the automatic registration keyword is registered or not.
Wherein the at least one search advertisement is set by the advertiser among search advertisements of the advertiser registered in the search advertisement database.
Wherein the automatic registration keyword transmitted to the search advertisement database is registered in the search advertisement database in association with the at least one search advertisement.
Wherein the automatic registered keyword providing unit comprises:
A title and description (T & D) associated with the search advertisement,
Wherein the automatic registered keyword transmission unit comprises:
And further transmits the title and description text to the search advertisement database.
Wherein a link to a site associated with the at least one search advertisement and the title and description phrase are provided to the user when the at least one search advertisement is provided to the user through the automatic registration keyword. .
Wherein the title and description include at least one of information on the search advertisement and information on a reserve ratio of the reserve.
Wherein the information on the accumulation rate changes in accordance with a change in the actual accumulation rate in conjunction with an actual accumulation rate of the search advertisement.
Providing an automatically registered keyword providing unit of the reserve management system to an advertiser of a search advertisement among advertisers wishing to subscribe to an automatic registration keyword for payment of the additional reserve as a merchant;
The automatic registration keyword transmission unit of the reserve management system transmits the automatic registration keyword to the search advertisement database of the advertisement platform through the network when the advertiser agrees to register the automatic registration keyword for at least one search advertisement ; And
Monitoring the payment of the additional reserve for the search advertisement based on the automatically registered keyword if the monitoring of the reserve management system starts to execute the advertisement for the at least one search advertisement
Lt; / RTI >
Wherein the at least one search advertisement is always exposed to the user when the automatic registration keyword is input from the user,
When the at least one search advertisement is selected according to the selection of the user, the advertisement cost according to the selection is charged without charge,
Wherein the advertisement fee generated by the advertiser through the keyword bidded for the at least one search advertisement is charged to the advertiser,
Wherein the step of providing the auto-
Wherein the advertiser is provided with a phrase indicating that the advertisement cost incurred for the at least one search advertisement through the automatic registration keyword is charged for the advertiser when the automatic registration keyword is registered or not.
Wherein the at least one search advertisement is set by the advertiser among search advertisements of the advertiser registered in the search advertisement database.
Wherein the automatic registration keyword transmitted to the search advertisement database is registered in the search advertisement database in association with the at least one search advertisement.
Wherein the step of providing the auto-
Further providing title and explanatory phrases related to the search advertisement,
The step of transmitting the auto-registered keyword to a search advertisement database of an advertisement platform includes:
And further transmitting the title and explanatory text to the search advertisement database.
Wherein a link to a site associated with the at least one search advertisement and the title and description phrase are provided to the user when the at least one search advertisement is provided to the user through the auto- .
Wherein the title and description include at least one of information on the search advertisement and information on a reserve ratio of the reserve.
Wherein the information on the accumulation rate is changed in accordance with a change in the actual accumulation rate in association with an actual accumulation rate of the search advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020110115125A KR101564311B1 (en) | 2011-11-07 | 2011-11-07 | Reserve point management system and method for monitoring payment of additional reserve point |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020110115125A KR101564311B1 (en) | 2011-11-07 | 2011-11-07 | Reserve point management system and method for monitoring payment of additional reserve point |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| KR20130062404A KR20130062404A (en) | 2013-06-13 |
| KR101564311B1 true KR101564311B1 (en) | 2015-12-01 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020110115125A KR101564311B1 (en) | 2011-11-07 | 2011-11-07 | Reserve point management system and method for monitoring payment of additional reserve point |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR101564311B1 (en) |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100745474B1 (en) | 2004-07-23 | 2007-08-02 | 드림아이 커뮤니케이션즈(주) | Cost-Per-Click Keyword Advertising System |
-
2011
- 2011-11-07 KR KR1020110115125A patent/KR101564311B1/en active IP Right Grant
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100745474B1 (en) | 2004-07-23 | 2007-08-02 | 드림아이 커뮤니케이션즈(주) | Cost-Per-Click Keyword Advertising System |
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| Publication number | Publication date |
|---|---|
| KR20130062404A (en) | 2013-06-13 |
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