KR20130049229A - Reserve point management system and method for provding reserve point with regard to transaction between user and advertiser of advertisement displayed in blog to user - Google Patents

Reserve point management system and method for provding reserve point with regard to transaction between user and advertiser of advertisement displayed in blog to user Download PDF

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Publication number
KR20130049229A
KR20130049229A KR1020110097471A KR20110097471A KR20130049229A KR 20130049229 A KR20130049229 A KR 20130049229A KR 1020110097471 A KR1020110097471 A KR 1020110097471A KR 20110097471 A KR20110097471 A KR 20110097471A KR 20130049229 A KR20130049229 A KR 20130049229A
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KR
South Korea
Prior art keywords
user
blog
advertisement
reserve
blogger
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KR1020110097471A
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Korean (ko)
Inventor
서성욱
노혜정
이충희
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엔에이치엔비즈니스플랫폼 주식회사
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Priority to KR1020110097471A priority Critical patent/KR20130049229A/en
Publication of KR20130049229A publication Critical patent/KR20130049229A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • G06Q30/0214Referral award systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • G06Q30/0226Frequent usage incentive systems, e.g. frequent flyer miles programs or point systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement

Abstract

Disclosed is a reserve management system and method for providing a reserve for a transaction between an advertiser and a user of an advertisement exposed through a blog. The reserve management system is a merchant advertisement checking unit that checks whether the advertisement exposed to the user through the blog or the post is the advertisement of the affiliate store when the preference topic of the blog or the post included in the blog is set by the blogger of the blog. In the event that a user visits a merchant and performs a predetermined action by the merchant through an advertisement, the user benefit checking unit that checks the user benefits to be provided according to the performed action and the user benefit that provides the user at least some of the user benefits Contains wealth.

Description

POINT MANAGEMENT SYSTEM AND METHOD FOR PROVDING RESERVE POINT WITH REGARD TO TRANSACTION BETWEEN USER AND ADVERTISER OF ADVERTISEMENT DISPLAYED IN BLOG TO USER}

Embodiments of the present invention relate to a reserve management system and method for providing reserves for transactions between advertisers and users of advertisements exposed through blogs.

The reserve according to the prior art is determined based on the amount of payment, that is, the transaction price, when the user is provided with the product or service and the payment for the provided product or service. Therefore, in general, the trade value of the goods or services sold is proportional to the reserve provided. In particular, if the accrual rate for the transaction price of the goods or services sold is the same for all goods or services, the total transaction price and the total reserve are linearly proportional. Even if the accrual rate for the transaction amount is slightly different for each product or service, the total transaction amount and the total reserve amount are close to linear.

That is, in the reserve management method according to the related art, the source of revenue of the reserve is the transaction price. Therefore, as the total transaction value increases, the total reserve also increases, so that the reserve rate for the transaction price can be fixed. In other words, in the reserve management method according to the related art, the accumulation rate can be determined easily and easily before the sale of the goods or the service, and the determined accumulation rate can be informed to the user in advance.

However, if the reserve fund is not a transaction price, for example, in an individual transaction, the reserve is paid at a certain rate of the transaction price, but if the total amount of the reserve is met by other sources, There is a problem that is difficult to determine. In particular, when the total reserve is different from the transaction price, if it is fixed, it is difficult to know what amount of reserve should be provided for the transaction price or how much the reserve ratio should be applied.

In this specification, a system and a method are provided that can effectively manage the reserve even if the reserve fund is not a transaction price.

When a member of a medium that exposes an advertisement of an advertiser purchases a product or a service through a merchant (advertiser or an advertiser's site), the member is provided to a reserve management system and method that can provide a reserve to the member.

By further setting the additional reserve rate according to the funnel or payment method, it is provided to the reserve management system and method that can provide additional reserves to members.

When a user visits an affiliated store through an advertisement of an affiliated store exposed to a blog and a predetermined action is performed by the user, a reserve management system and a method for providing a user benefit to the user are provided.

A reserve management system and method are provided that can provide user benefits to users through advertisements selected according to the settings of the blogger and exposed to the blog of the blogger.

A reserve management system and method are provided for providing user benefits depending on whether the user benefits provided by the blogger and the contents of the user benefits.

A reserve management system and method are provided for distributing user benefits to users and bloggers.

As a user benefit, there is provided a reserve management system and method that can provide by accumulating reserves.

By empowering bloggers to choose which advertisements and user benefits will be shown on the blog, the content of the user benefits, and allowing the bloggers to distribute the user benefits, the bloggers will be able to see more relevant ads for their blogs or posts. A preference management system and method for inducing a user to visit a merchant by exposing more suitable advertisements for blogs or postings are provided.

Merchant advertisement confirmation unit, merchant advertisement, which checks whether the advertisement exposed to the user through the blog or post is the advertisement of the affiliate store when the blog or the topic of at least one post included in the blog is set by the blogger of the blog When a user visits a merchant and performs a predetermined action by the merchant, the user benefit checking unit confirms a user benefit to be provided according to the performed action, and a user benefit providing unit providing at least some of the user benefits to the user. Provided is a reserve management system.

According to one side, the user benefit provider may distribute the confirmed user benefits to users and bloggers.

According to another aspect, the predetermined action may include the user purchasing the goods or services of the affiliated store, and the user benefit may include a reserve accumulated according to the purchase.

According to another aspect, the user benefit provider may distribute and accumulate reserves to users and bloggers.

According to another aspect, the affiliated store's advertisement may be selected according to a set preference theme and exposed through a blog or at least one post.

According to another aspect, the preference topic may correspond to at least one of an advertisement, a theme of the advertisement, and a category of the advertisement.

According to another aspect, whether or not to provide the user benefit may be further set by the blogger, and at least some of the user benefit may be provided to the user when the user benefit is set to be provided.

According to another aspect, the content of the user benefit may be further set by the blogger, and the user benefit to be provided according to the act may be identified using the set user benefit.

According to another aspect, the user may include a user who has subscribed as a member through a site that exposes a merchant's advertisement to a blog or a site that provides a blog service.

User benefit checking unit and user to check the user benefits to be provided according to the acts performed when the user visits the merchant through the advertisement of the merchant exposed to the user on the blog and the action set by the merchant is performed by the user, and A reserve management system is provided that includes a user benefit provider that distributes and provides user benefits to bloggers of a blog.

If the blog or topic of at least one post included in the blog is set by a blogger of the blog, checking whether the advertisement that is exposed to the user through the blog or the post is the merchant's advertisement; When visiting and performing an action set in advance by the affiliated store, a method of managing a reserve is provided, including checking a user benefit to be provided according to the performed action and providing at least some of the user benefit to the user.

When a user visits a merchant through an advertisement of a merchant exposed to a user in a blog, and the action preset by the merchant is performed by the user, checking the user benefits to be provided according to the performed action and the blogger of the user and the blog Provided is a reserve management method comprising the steps of distributing and providing a user benefit to a user.

When a member of a medium that exposes an advertisement of an advertiser purchases a product or a service through a merchant (advertiser or an advertiser's site), a reserve may be provided to the member.

By additionally setting the additional reserve rate according to the funnel or payment method, additional reserves can be provided to the member.

By providing the user with a reserve for the purchase of a specific product or a specific service or the purchase of goods or services included in a specific site, the user can be attracted, thereby increasing the advertising effect of advertisers who sign up as merchants. have.

From the viewpoint of the media that exposes the advertiser's advertisements, the advertisers 'interests can be increased by attracting advertisers' interests.

When a user visits an affiliated store through an advertisement of an affiliated store exposed to a blog and a predetermined action is performed by the user, the user may provide a user benefit.

Depending on the blogger's settings, the user benefits can be provided to the user through advertisements exposed on the blogger's blog.

User benefits may be provided depending on whether or not the user benefits provided by the blogger are provided.

User benefits can be distributed to users and bloggers.

As a user benefit can be provided by earning a reserve.

By empowering bloggers to choose which advertisements and user benefits will be shown on the blog, the content of the user benefits, and allowing the bloggers to distribute the user benefits, the bloggers will be able to see more relevant ads for their blogs or posts. The user may be encouraged to select a favorite topic, and the user may be encouraged to visit the affiliated store by exposing more suitable advertisements to the blog or posting.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
2 is a view showing a relationship between a member, an affiliated store, and a reserve management system according to an embodiment of the present invention.
3 is a flowchart illustrating a method of accumulating and using a reserve according to an embodiment of the present invention.
4 is an example of a screen illustrating a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
5 is another example of a screen illustrating a site that exposes an advertisement of an advertiser according to an embodiment of the present invention.
6 illustrates an example of an order page of a site associated with an advertiser according to one embodiment of the present invention.
7 is a block diagram for explaining an example of the internal configuration of the reserve management system according to an embodiment of the present invention.
8 is a flowchart illustrating an example of a reserve management method according to an embodiment of the present invention.
9 is a block diagram for explaining another example of the internal configuration of the reserve management system in an embodiment of the present invention.
10 is a flowchart illustrating another example of a reserve management method according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Here, the advertiser 110 and the user 140 may substantially mean a terminal such as a personal computer (PC), a smartphone, or the like used by the advertiser 110 or the user 140. That is, an arrow shown in FIG. 1 may mean that data may be transmitted and received using a wired or wireless network between the terminal used by the advertiser 110, the advertisement platform 120, the publisher 130, and the terminal used by the user 140. have.

The advertisement platform 120 may perform bidding on an advertisement of the advertiser 110, matching an advertisement with a keyword, arranging an advertisement or an advertiser, providing an advertisement to the publisher 130, and charging according to the exposure of the advertisement. Regarding general technical matters of the advertising platform 120, the matters that can be understood with reference to the related arts related to the search advertisement and / or banner advertisement platform delivered through the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site.

In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > In this case, the situation induced by the advertiser may include, for example, a situation in which a page associated with the advertiser is exposed to a user who selects an advertisement.

The publisher 130 may provide the user 140 with his or her site, provide the pages the site includes through the site, or provide the user 140 with a search result for the keyword via the entered keyword . At this time, the publisher 130 may receive advertisements for advertisement through the pages from the advertisement platform 120 and provide the advertisement to the user 140. For example, the publisher 130 may deliver the keyword input by the user 140 to the advertising platform 120, and receive the advertisement for the keyword from the advertising platform 120 and provide it to the user 140 as a search result. can do.

The publisher 130 may provide a path (screen) through which the user 140 directly receives an advertisement. For example, in a typical online environment, advertisements may be provided to the user 140 via a web site. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, each of the plurality of individual publishers may provide the user 140 with at least one of a variety of services that can be provided through a wired or wireless network, such as integrated search, keyword search, blog service, etc., Can be provided.

In this case, the reserve management system according to the embodiments of the present invention may be a system included in the system of one individual advertising platform or may be a separate system for transmitting and receiving data in association with the system of one individual advertising platform. In addition, the reserve management system according to another embodiment of the present invention may be a system included in the system of one individual publisher or may be a separate system for transmitting and receiving data in association with the system of one individual publisher.

2 is a view showing a relationship between a member, an affiliated store, and a reserve management system according to an embodiment of the present invention. At this time, Figure 2 schematically represents the relationship between the reserve management system 210, affiliated stores 220 and members 230. Here, the affiliated store 220 may refer to an advertiser or an advertiser's site that is approved for the affiliate through a site associated with the reserve management system 210 of the advertiser 110 of FIG. 1. In addition, the member 230 may refer to a user who has undergone a membership registration process through a site associated with the reserve management system 210 of the user 140 of FIG. 1.

Basically, the reserve management system 210 when the member 230 visits the merchant 220 to purchase the goods or services of the merchant 220, the reserve based on the purchase price of the goods or services to the member 230 By providing and earning, it may mean a system for managing these reserves for each member 230.

In the present specification, the term " reserve money "may be expressed in units of currency used in the real world, but may be represented by cyber currency such as points or mileage corresponding to money used in the real world as needed. In the case of cyber currency, it can be freely expressed as needed, for example, a cyber currency having a 1: 1 ratio and a cyber currency having a value of 1:10 ratio and a unit of money actually used in the real world. .

In this case, the reserve may include, for example, at least one of the following three types of reserves.

1. When the member 230 visits the merchant 220 and purchases a product or service, a basic reserve that provides a certain amount of the transaction price of the purchased product or service.

2. When the member 230 visits the affiliated store 220 and purchases a product or service through a funnel set by the manager of the reserve management system 210 or the reserve management system 210, and purchases a product or service, the purchased product or service The first additional reserve, which provides a certain amount of the transaction amount of.

3. The member store 220 through the payment method that the member 230 meets the partnership conditions set by the manager of the reserve management system 210 or the reserve management system 210, such as checkout payment or specific credit card payment If you purchase goods or services from, a second additional reserve that provides a certain amount of the transaction value of the purchased goods or services.

Here, the funnel path according to the setting of the reserve management system 210 when the member 230 approaches the affiliated store 220 through any site, as well as the case where the affiliated store 220 is accessed through one site. In addition, it may also include a path depending on whether the access to the affiliated store 220 through the advertising that is exposed in any of the various advertising methods of the site. For example, an advertising method may include: (1) a search ad, which is an advertising method that provides information about an ad of an advertiser that purchased a keyword included in a search term, and (2) a search term that is input to a search term. It may include a shopping advertisement, which is an advertisement method for providing information about a corresponding product and information about a site of an advertiser selling the product. In addition, the path when the member 230 approaches the affiliated store 220 by directly inputting the URL of the affiliated store 220 may be included in the funnel.

In addition, the checkout payment is a site (individual publisher) associated with the reserve management system 210 affiliated with the merchant 220 for the checkout payment, the member 230 at the affiliated merchant 220 of the goods or services Payment for a transaction relates to a payment service that can proceed through the ID and password entered when joining the site associated with the reserve management system 210. This checkout payment is already well known, and thus detailed description thereof will be omitted.

In this case, a reserve rate for payment of the product or service of the member 230 may be determined using the reserve rate of the reserve for at least one of the three kinds of reserves described above. In other words, the reserve management system 210 may determine the reserve for payment of the product or service of the member 230 using at least one of the following three reserves, and may provide the determined reserve to the member 230. . Here, the reserve rate may mean a ratio of the reserve to the transaction price.

(1) When the member 230 visits the merchant 220 and purchases a product or service, the basic accumulation rate indicating the ratio of the basic reserve to be provided to the member 230 in the transaction price of the purchased product or service.

(2) When the member 230 visits the affiliated store 220 through a funnel set by the manager of the reserve management system 210 or the reserve management system 210 and purchases a product or service, the member 230. The first additional reserve rate, which represents the ratio of the first additional reserve for providing to the member 230 in the transaction price of the purchased goods or services for providing to the member.

(3) the member 230 through the payment method that the member 230 meets the partnership conditions set by the manager of the reserve management system 210 or the reserve management system 210, such as checkout payment or specific credit card payment A second additional accumulation rate indicating a ratio of a second additional reserve to provide to the member 230 in the transaction price of the purchased product or service.

For example, the basic reserve rate may be set by the affiliated store 220 within the minimum / maximum reserve rate set by the reserve management system 210 or the manager of the reserve management system 210, and the first additional reserve rate is the advertisement cost. In consideration of the discountable scale and the marketing effect of the income may be set by the individual publisher, the reserve management system 210, the manager of the reserve management system 210 or the merchant 220. In addition, the second additional reserve rate may be set through consultation between the respective individual publisher and the affiliate (affiliate 220).

In this case, the reserve rate of the reserve to provide for the purchase of the product or service of the member 230 may be further determined using not only the basic reserve rate but also at least one additional reserve rate of the first additional reserve rate and the second additional reserve rate.

At this time, since the reserve management system 210 is a system associated with the advertising platform or the publisher rather than the affiliate store 220 as described with reference to FIG. 1, the reserve provided to the member 230 may be a product of the affiliate store 220. Instead of the transaction price for the service, the affiliated store 220 may use the source of revenue as an advertisement fee paid according to the advertisement exposure of the affiliated store 220.

3 is a flowchart illustrating a method of accumulating and using a reserve according to an embodiment of the present invention. 3 largely illustrates an accumulation step 310 and a usage step 320.

First, the accumulation step 310 is a step in which the member purchases the merchant's goods or services (311) and the merchant pays the credit to the publisher (312) and the publisher earns the member's reserve (313) 313 may include. That is, when a member visits an affiliated store and purchases a product or service, the affiliated store pays a reserve amount for a reserve to a publisher, and the earning step 310 may be performed by the publisher accumulating the corresponding member's reserve.

For example, if a member is exposed to a member's ads through a publisher-provided website, and the member selects an advertisement (for example, clicks on an ad link added to the website), The merchant's website may be provided. In this case, the reserve management system transmits information about at least one of a funnel indicating how the user visited the affiliated store, a basic accumulation rate of the affiliated store, and a click ID for identifying the user's click on the advertisement to the affiliated store. Can be. In addition, when a member who visits a merchant purchases a product or service of the affiliated store, the inflow information of the member's purchase of the product or service is transferred to the reserve provision system according to a preset guide based on at least one information received from the reserve management system. It can be delivered, the reserves can be accumulated in the reserve provision system. In this case, the member may be provided with information about the accumulation of the reserve.

In addition, the use step 320 may include a step in which the member uses the reserve 321, a step in which the publisher subtracts the reserve of the member 322, and a step in which the publisher pays the payment to the merchant 323. Can be. In other words, when a member purchases a product or service at a merchant, at least a portion of the accumulated credit is used, the publisher subtracts the reserve by the amount used by the member, and pays the merchant for the amount of the reserve used for payment. As such, the usage step 320 can be performed.

If a member uses a reserve when purchasing a product or service of a member store, inflow information about the use of the reserve may be transferred to the reserve providing system and the used reserve may be deducted. In this case, the member may be provided with information about the use of the reserve.

4 is an example of a screen illustrating a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The screen 400 illustrated in FIG. 4 is an example of a portion of a site (publisher) screen to which advertisements of the advertiser 110 described in FIG. 1 are exposed. In this case, the individual advertisements in which the “Cash” icons 410 to 440 are set may refer to advertisements provided with reserves described with reference to FIGS. 1 to 3. That is, "Cash" icons 410 to 440 may be exposed to the advertisements of the advertisers who are approved to join the merchant and are allowed to provide the reserve.

In this case, when the member 230 described in FIG. 2 accesses a corresponding product site and purchases a product or a service through a link of an advertisement in which the "Cash" icons 310 to 340 are set, a certain amount of the transaction price is provided as a reserve. I can receive it.

5 is another example of a screen illustrating a site that exposes an advertisement of an advertiser according to an embodiment of the present invention. The screen 500 illustrated in FIG. 5 is also an example of a portion of a site (publisher) screen to which advertisements of the advertiser 110 described in FIG. 1 are exposed. In the screen 500, the "Cash" icons 510 and 520 represent a case where reserves are set for the entire specific advertiser shopping mall instead of individual products. In this case, the “Cash” icons 510 and 520 may mean that reserves are set in all products or services sold in a specific advertiser shopping mall. In this case, reserves may be set for individual products or services, such as the "Cash" icon 530.

At this time, the reserve shown in Figures 4 and 5 may refer to the reserve according to the above basic reserve rate. The reserves according to the first additional reserve rate and the second additional reserve rate may be determined and provided in real time according to a funnel and a payment method when a member wants to purchase a product or service.

In addition, although FIG. 4 and FIG. 5 show information such as "Cash" icons 410 to 440 or "Cash" icons 510 and 520, the advertisement provides information indicating a reserve. Additional information may be provided to users on whether to provide a reserve of $ 2. For example, a reserve may be provided to users with "Cash" icons 410-440 or "Cash" icons 510 and 520. Here, the reserve rate may mean a ratio of the reserve to the transaction price. For example, if a member who visited the merchant used to purchase a product, the transaction price is 100,000 won, and the accumulation rate is 2%, the member may be provided with a 2000 won reserve. That is, information for notifying that the accumulation rate is 2% may be provided to the users together with the "Cash" icons 410 to 440 or the "Cash" icons 510 and 520.

4 and 5, when using the reserve management system or reserve management method according to embodiments of the present invention, according to the purchase of a specific product or a specific service or the purchase of goods or services included in a specific site By providing the reserve to the user, it is possible to induce the user's interest, thereby increasing the advertising effect of the advertisers joined as a merchant. In addition, the media can increase the advertising revenue by attracting the attention of advertisers according to the increase of the advertising effect.

6 illustrates an example of an order page of a site associated with an advertiser according to one embodiment of the present invention. Screen 600 is an example showing a portion of the order page screen at a particular merchant. At this time, the dotted line box 610 represents a user interface that allows the member to use the previously accumulated reserves, if there is an icon indicating that the reserves are accumulated and the previously accumulated reserves. In this case, in order to accumulate or use the reserve, it is necessary to log in to a site associated with the reserve management system according to the present embodiment. At this time, the login box 620 represents a user interface for logging in to a site associated with the reserve management system. That is, the user may log in to the site associated with the reserve management system through the login box 620 to authenticate that the user is a registered member.

In addition, the affiliated store may determine whether or not the exposure of the "Cash" icon through authentication at the step of joining the affiliate, the value of the basic reserve rate may be set or the additional reserve rate may be determined. For example, all merchants can determine the base rate of accumulation at the stage of signup. As another example, when the affiliated merchant is affiliated with the checkout payment described above, the affiliated store may determine whether to set a second additional reserve rate at the stage of joining the affiliated store. Of course, the merchant can be modified information or settings even after the stage of joining the merchant.

Referring back to FIG. 4, FIG. 4 shows advertisements exposed according to the exposure order for each advertisement product as a search result for a user's search word. 4 illustrates an example of a search advertisement. However, advertisements of affiliated stores according to embodiments of the present invention are not limited to search advertisements only. That is, advertisements of affiliate stores may be exposed through various advertisement methods. For example, an advertisement of a merchant may be exposed in the form of a banner advertisement on a blog, a web site where people can freely write according to their interests.

In one embodiment of the present invention, when the user visits the affiliated store through an advertisement of the affiliated store exposed to a blog or a post included in the blog, and performs a predetermined action by the affiliated store, the user benefit is provided to the user and the blogger who is the operator of the blog. May be distributed and provided. For example, the user benefit may be a deposit earned upon purchase of a product or service already described in detail. In other words, when a user visits an affiliated store through an advertisement of an affiliated store exposed to a blog and purchases a product or service of the affiliated store, reserves may be distributed to the user and blogger and distributed.

In another embodiment of the present invention, the blogger may be provided with a setting function that enables the blogger to set a favorite topic for at least one post included in the blog or the blog. That is, the blogger may set a favorite topic for each blog or post by using the provided setting function. At this time, the reserve management system according to the present embodiment for the advertising of the merchant among the advertisements exposed to the user through the blog or the preference topic set the preference topic, the user visits the merchant through the merchant to advance in advance by the merchant When performing the set action, the user may be provided with at least some of the user benefits according to the performed action. Even in this case, user benefits may be distributed to users and bloggers. That is, at least some of the user benefits may be provided to the user and the rest may be provided to the bloggers.

7 is a block diagram for explaining an example of the internal configuration of the reserve management system according to an embodiment of the present invention. The reserve management system 700 according to the present exemplary embodiment includes a merchant advertisement confirming unit 710, a user benefit confirming unit 720, and a user benefit providing unit 730 as shown in FIG. 7.

The merchant advertisement checking unit 710 checks whether the advertisement exposed to the user through the blog or the post is an advertisement of the affiliate store when the blog or the topic of at least one post included in the blog is set by the blogger of the blog. do. Here, the preference topic may correspond to at least one of an advertisement, a theme of the advertisement, and a category of the advertisement. For example, if the preference topic corresponds to an advertisement, the blogger can directly select the advertisement to be exposed through his blog or post. As another example, if a preference topic is the subject of an advertisement, a blogger may choose to expose an advertisement on a specific subject through his blog or post. As another example, when the preference topic is a category of an advertisement, a blogger may select to display an advertisement of a specific category through his or her blog or post. As such, the affiliated store advertisement checking unit 710 may check whether the advertisement exposed through the blog or the post is the advertisement of the affiliated store for the blog or the post in which the preferred topic is set. In this case, the advertisement of the affiliated store may be selected according to the preference topic set as described above and exposed through a blog or at least one post.

The user benefit checking unit 720 checks the user benefits to be provided according to the performed action when the user visits the affiliated store and performs the preset action by the affiliated store through the affiliated advertisement. For example, the predetermined action may include an action of the user purchasing a product or service of the affiliated store. As another example, the preset behavior may include an act of the user visiting the affiliated store and subscribing as a member of the affiliated store. In addition, user benefits may include, for example, reserves provided upon purchase of goods or services or upon subscription. If necessary, the user benefit may be provided in the form of a coupon available at a merchant. Here, the user may include a user who has subscribed as a member through a site that exposes an advertisement of a merchant to a blog or a site that provides a blog service.

The user benefit provider 730 provides at least some of the user benefits to the user. That is, the user benefit provider 730 may provide all or some of the identified user benefits to the user. If only a portion of the confirmed user benefit is provided to the user, the rest of the confirmed user benefit may be provided to the blogger. In this case, the user benefit provider 730 may distribute and provide the identified user benefits to users and bloggers. If the user benefit is a reserve, the user benefit provider 730 may distribute and reserve the reserve to users and bloggers.

In addition, whether or not to provide a user benefit may be further set by the blogger. In this case, at least some of the user benefits may be provided to the user only if the user benefits are set to be provided. That is, a blogger may set whether to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action.

In addition, the content of the user benefit may be further set by the blogger. In this case, the user benefit to be provided according to the act performed using the contents of the set user benefit may be confirmed. In other words, a blogger may choose to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action. For example, the user benefit may be set by the blogger to select one of a plurality of preset user benefits, and the user benefit checking unit 720 may check the set user benefit.

That is, the blogger can be given permission to select advertisements and user benefits to be exposed in the blog, and contents of the user benefits. At this time, by distributing user benefits to bloggers, they can induce bloggers to select their preferred topics to expose more suitable advertisements for their blogs or postings. Can induce visits.

8 is a flowchart illustrating an example of a reserve management method according to an embodiment of the present invention. The reserve management method according to the present embodiment may be performed by the affiliated store management system 700 described with reference to FIG. 7.

In operation 810, the reserve management system 700 determines whether the advertisement exposed to the user through the blog or the post is an advertisement of the affiliate store when the preference topic of the blog or the post included in the blog is set by the blogger of the blog. Check it. Here, the preference topic may correspond to at least one of an advertisement, a theme of the advertisement, and a category of the advertisement. For example, if the preference topic corresponds to an advertisement, the blogger can directly select the advertisement to be exposed through his blog or post. As another example, if a preference topic is the subject of an advertisement, a blogger may choose to expose an advertisement on a specific subject through his blog or post. As another example, when the preference topic is a category of an advertisement, a blogger may select to display an advertisement of a specific category through his or her blog or post. As such, the affiliated store advertisement checking unit 710 may check whether the advertisement exposed through the blog or the post is the advertisement of the affiliated store for the blog or the post in which the preferred topic is set. In this case, the advertisement of the affiliated store may be selected according to the preference topic set as described above and exposed through a blog or at least one post.

In operation 820, the reserve management system 700 confirms a user benefit to be provided according to the performed action when the user visits the affiliated store and performs a predetermined action by the affiliated store through the affiliated advertisement. For example, the predetermined action may include an action of the user purchasing a product or service of the affiliated store. As another example, the preset behavior may include an act of the user visiting the affiliated store and subscribing as a member of the affiliated store. In addition, user benefits may include, for example, reserves provided upon purchase of goods or services or upon subscription. If necessary, the user benefit may be provided in the form of a coupon available at a merchant. Here, the user may include a user who has subscribed as a member through a site that exposes an advertisement of a merchant to a blog or a site that provides a blog service.

In step 830, the reserve management system 700 provides the user with at least some of the user benefits. That is, the reserve management system 700 may provide all or some of the identified user benefits to the user. If only a portion of the confirmed user benefit is provided to the user, the rest of the confirmed user benefit may be provided to the blogger. In this case, the reserve management system 700 may distribute the confirmed user benefits to users and bloggers. If the user benefit is a reserve, reserve management system 700 may distribute and reserve the reserve to users and bloggers.

In addition, whether or not to provide a user benefit may be further set by the blogger. In this case, at least some of the user benefits may be provided to the user only if the user benefits are set to be provided. That is, a blogger may set whether to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action.

In addition, the content of the user benefit may be further set by the blogger. In this case, the user benefit to be provided according to the act performed using the contents of the set user benefit may be confirmed. In other words, a blogger may choose to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action. For example, the user benefit may be set by the blogger to select one of a plurality of preset user benefits, and the reserve management system 700 may check the user benefit set by the blogger in step 820.

That is, the blogger can be given permission to select advertisements and user benefits to be exposed in the blog, and contents of the user benefits. At this time, by distributing user benefits to bloggers, they can induce bloggers to select their preferred topics to expose more suitable advertisements for their blogs or postings. Can induce visits.

9 is a block diagram for explaining another example of the internal configuration of the reserve management system in an embodiment of the present invention. The reserve management system 900 according to the present embodiment includes a user benefit checking unit 910 and a user benefit providing unit 920 as shown in FIG. 9.

The user benefit checking unit 910 confirms the user benefit to be provided according to the performed action when the user visits the affiliated store through an advertisement of the affiliated store exposed to the user in the blog and the action set by the affiliated store is performed by the user. do. For example, the predetermined action may include an action of the user purchasing a product or service of the affiliated store. As another example, the preset behavior may include an act of the user visiting the affiliated store and subscribing as a member of the affiliated store. In addition, user benefits may include, for example, reserves provided upon purchase of goods or services or upon subscription. If necessary, the user benefit may be provided in the form of a coupon available at a merchant. Here, the user may include a user who has subscribed as a member through a site that exposes an advertisement of a merchant to a blog or a site that provides a blog service.

 The user benefit provider 920 distributes user benefits to users and bloggers of the blog. If the user benefit is a reserve, the reserve management system 920 may distribute and reserve the reserve to users and bloggers.

In addition, in the present embodiment, the blog may be set by the blogger as a favorite topic of the blog or at least one post included in the blog. Here, the preference topic may correspond to at least one of an advertisement, a theme of the advertisement, and a category of the advertisement. For example, if the preference topic corresponds to an advertisement, the blogger can directly select the advertisement to be exposed through his blog or post. As another example, if a preference topic is the subject of an advertisement, a blogger may choose to expose an advertisement on a specific subject through his blog or post. As another example, when the preference topic is a category of an advertisement, a blogger may select to display an advertisement of a specific category through his or her blog or post. That is, the user benefit may be provided to the user and the blogger only for the advertisement of the affiliated store exposed through the blog or the post where the preference topic is set.

In addition, whether or not to provide a user benefit may be set by the blogger. In this case, at least some of the user benefits may be provided to the user only if the user benefits are set to be provided. That is, a blogger may set whether to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action.

In addition, the content of the user benefit may be set by the blogger. In this case, the user benefit to be provided according to the act performed using the contents of the set user benefit may be confirmed. In other words, a blogger may choose to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action. For example, the user benefit may be set by the blogger to select one of a plurality of preset user benefits, and the user benefit checking unit 910 may check the user benefit set by the blogger.

That is, the blogger can be given permission to select advertisements and user benefits to be exposed in the blog, and contents of the user benefits. At this time, by distributing user benefits to bloggers, they can induce bloggers to select their preferred topics to expose more suitable advertisements for their blogs or postings. Can induce visits.

10 is a flowchart illustrating another example of a reserve management method according to an embodiment of the present invention. The reserve management method according to the present embodiment may be performed by the reserve management system 900 described with reference to FIG. 9.

In operation 1010, the reserve management system 900 may be provided according to the performed action when the user visits the affiliated store through an advertisement of the affiliated store exposed to the user in the blog and the action set by the affiliated store is performed by the user. Check user benefits. For example, the predetermined action may include an action of the user purchasing a product or service of the affiliated store. As another example, the preset behavior may include an act of the user visiting the affiliated store and subscribing as a member of the affiliated store. In addition, user benefits may include, for example, reserves provided upon purchase of goods or services or upon subscription. If necessary, the user benefit may be provided in the form of a coupon available at a merchant. Here, the user may include a user who has subscribed as a member through a site that exposes an advertisement of a merchant to a blog or a site that provides a blog service.

In step 1020, the reserve management system 900 distributes the user benefits to users and bloggers of the blog. If the user benefit is a reserve, the reserve management system 920 may distribute and reserve the reserve to users and bloggers.

In addition, in the present embodiment, the blog may be set by the blogger as a favorite topic of the blog or at least one post included in the blog. Here, the preference topic may correspond to at least one of an advertisement, a theme of the advertisement, and a category of the advertisement. For example, if the preference topic corresponds to an advertisement, the blogger can directly select the advertisement to be exposed through his blog or post. As another example, if a preference topic is the subject of an advertisement, a blogger may choose to expose an advertisement on a specific subject through his blog or post. As another example, when the preference topic is a category of an advertisement, a blogger may select to display an advertisement of a specific category through his or her blog or post. That is, the user benefit may be provided to the user and the blogger only for the advertisement of the affiliated store exposed through the blog or the post where the preference topic is set.

In addition, whether or not to provide a user benefit may be set by the blogger. In this case, at least some of the user benefits may be provided to the user only if the user benefits are set to be provided. That is, a blogger may set whether to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action.

In addition, the content of the user benefit may be set by the blogger. In this case, the user benefit to be provided according to the act performed using the contents of the set user benefit may be confirmed. In other words, a blogger may choose to provide a user benefit to a user who visits an affiliated store through his blog and performs a predetermined action. For example, the user benefit may be set by the blogger to select one of a plurality of preset user benefits, and the reserve management system 900 may check the user benefit set by the blogger in step 1010.

That is, the blogger can be given permission to select advertisements and user benefits to be exposed in the blog, and contents of the user benefits. At this time, by distributing user benefits to bloggers, they can induce bloggers to select their preferred topics to expose more suitable advertisements for their blogs or postings. Can induce visits.

7 to 10, at least one of preference topics that can be set by the blogger, whether to provide user benefits, and contents of the user benefits may be set through a setting function provided through the blog of the blogger. In addition, as described above with reference to Figure 2 reserves may be classified into basic reserves and additional reserves. The reserve described with reference to FIGS. 7 to 10 may mean a reserve including all of these basic reserves and additional reserves, may mean a basic reserve, or may mean additional reserves. When the additional reserve means the additional reserve may be set according to the predetermined funnel.

As such, according to embodiments of the present invention, when a member of a medium that exposes an advertisement of an advertiser purchases a product or service through an affiliate store (advertiser or an advertiser's site), a reserve may be provided to the member and inflowed. By further setting the additional reserve rate according to the path or payment method, additional reserves can be provided to the member. Therefore, by providing the user with a reserve for the purchase of a specific product or a specific service or the purchase of goods or services included in a specific site, it can attract the user's interest, thereby increasing the advertising effect of advertisers affiliated with merchants In the position of a medium that exposes the advertiser's advertisements, the advertisers' interests can be induced by increasing the advertising effect, thereby increasing the advertising revenue.

In addition, when the user visits the merchant through an advertisement of the affiliated store exposed to the blog and a predetermined action is performed by the user, the user may provide a user benefit, and may be selected according to the setting of the blogger and applied to the blog of the blogger. Exposed advertisements can provide user benefits to the user. In addition, the user benefits can be provided according to the provision of the user benefits set by the blogger and the contents of the user benefits, the user benefits can be distributed to the users and bloggers, and the reserves can be accumulated and provided as user benefits. Can be.

In addition, by giving bloggers the ability to choose which advertisements and user benefits will be displayed on the blog, the content of the user benefits, and the content of the user benefits, the bloggers will also be able to distribute the user benefits, making them more suitable for their blogs or postings. May induce a user to select a preference topic so that the advertisement may be exposed to a blog or a posting, thereby inducing a user visit to the affiliated store.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

210: reserve system
220: merchant
230: Member

Claims (37)

If a blog or a topic of preference of at least one post included in the blog is set by the blogger of the blog, the merchant advertisement check to confirm whether the advertisement exposed to the user through the blog or the post is an advertisement of the affiliate store part;
A user benefit confirmation unit for confirming a user benefit to be provided according to the performed action when the user visits an affiliated store through the affiliated store advertisement and performs an action preset by the affiliated store; And
User benefit providing unit that provides at least some of the user benefits to the user
The system comprising:
The method of claim 1,
The user benefit providing unit,
Reserve management system, characterized in that for providing the identified user benefits to the user and the blogger.
The method of claim 1,
The predetermined act includes the act of the user purchasing a product or service of the affiliated store,
The user benefit is a reserve management system, characterized in that it comprises a reserve accumulated according to the purchase.
The method of claim 3,
The user benefit providing unit,
Reserve management system, characterized in that for providing the reserve and the distribution to the user and the blogger.
The method of claim 1,
Advertisement of the affiliated store, the reserve management system, characterized in that the selected through the blog or the at least one post is exposed according to the set preference.
The method of claim 1,
The preference topic is a reserve management system, characterized in that corresponding to at least one of the advertisement, the theme of the advertisement and the category of the advertisement.
The method of claim 1,
Whether or not to provide the user benefit is further set by the blogger,
At least some of the user benefits are provided to the user when the user benefits are set to be provided.
The method of claim 1,
The content of the user benefit is further set by the blogger,
The reserve management system, characterized in that the user benefits to be provided according to the performed action is confirmed using the set user benefits.
The method of claim 1,
The user is a reserve management system, characterized in that it comprises a user who subscribes as a member through a site of a medium for exposing the advertisement of the merchant to the blog or a medium providing a blog service.
Checking the user benefit that checks the user benefit to be provided according to the performed action when the user visits the affiliated store through the advertisement of the affiliated store exposed to the user in the blog and the action set by the affiliated store is performed by the user. part; And
User benefit provision unit for distributing the user benefits to the user and the blogger of the blog
The system comprising:
The method of claim 10,
The predetermined act includes the act of the user purchasing a product or service of the affiliated store,
The user benefit is a reserve management system, characterized in that it comprises a reserve accumulated according to the purchase.
The method of claim 11,
The user benefit providing unit,
Reserve management system, characterized in that for providing the reserve and the distribution to the user and the blogger.
The method of claim 10,
The blog is a reserve management system, characterized in that the preference topic of the blog or at least one post included in the blog is set by the blogger.
The method of claim 13,
Advertisement of the affiliated store, the reserve management system, characterized in that the selected through the blog or the at least one post is exposed according to the set preference.
The method of claim 13,
The preference topic is a reserve management system, characterized in that corresponding to at least one of the advertisement, the theme of the advertisement and the category of the advertisement.
The method of claim 10,
Whether to provide the user benefit is set by the blogger,
At least some of the user benefits are provided to the user when the user benefits are set to be provided.
The method of claim 10,
The content of the user benefit is set by the blogger,
The reserve management system, characterized in that the user benefits to be provided according to the performed action is confirmed using the set user benefits.
The method of claim 10,
The user is a reserve management system, characterized in that it comprises a user who subscribes as a member through a site of a medium for exposing the advertisement of the merchant to the blog or a medium providing a blog service.
When a preference topic of a blog or at least one post included in the blog is set by a blogger of the blog, confirming whether the advertisement exposed to the user through the blog or the post is an advertisement of a merchant;
Confirming a user benefit to be provided according to the performed action when the user visits an affiliated store through the affiliated store advertisement and performs an action preset by the affiliated store; And
Providing at least some of the user benefits to the user
Reserve management method comprising a.
20. The method of claim 19,
Providing at least some of the user benefits to the user,
The reserve management method, characterized in that for providing the identified user benefits to the user and the blogger.
20. The method of claim 19,
The predetermined act includes the act of the user purchasing a product or service of the affiliated store,
The user benefit is a reserve management method characterized in that it comprises a reserve accumulated according to the purchase.
The method of claim 21,
Providing at least some of the user benefits to the user,
The reserve management method, characterized in that for providing the reserve to the user and the blogger to distribute and earn.
20. The method of claim 19,
Advertisement of the affiliated store is selected according to the set preference topics, the reserve management method characterized in that exposed through the blog or the at least one post.
20. The method of claim 19,
The preference topic, the reserve management method characterized in that corresponding to at least one of the advertisement, the theme of the advertisement and the category of the advertisement.
20. The method of claim 19,
Whether or not to provide the user benefit is further set by the blogger,
At least some of the user benefits are provided to the user when the user benefit is set to provide the reserve management method.
20. The method of claim 19,
The content of the user benefit is further set by the blogger,
The reserve management method characterized in that the user benefits to be provided according to the performed action is confirmed by using the contents of the set user benefits.
20. The method of claim 19,
The user is a reserve management method characterized in that it comprises a user who is registered as a member through the site of the medium that exposes the advertising of the merchant to the blog or a medium providing a blog service.
Confirming a user benefit to be provided according to the performed action when the user visits the affiliated store through an advertisement of the affiliated store exposed to the user in the blog and the action set by the affiliated store is performed by the user; And
Distributing and providing the user benefit to the user and the blogger of the blog
Reserve management method comprising a.
29. The method of claim 28,
The predetermined act includes the act of the user purchasing a product or service of the affiliated store,
The user benefit is a reserve management method characterized in that it comprises a reserve accumulated according to the purchase.
30. The method of claim 29,
The user benefit providing unit,
The reserve management method, characterized in that for providing the reserve to the user and the blogger to distribute and earn.
29. The method of claim 28,
The blog is a reserve management method, characterized in that the preference topic of the blog or at least one post included in the blog is set by the blogger.
32. The method of claim 31,
Advertisement of the affiliated store is selected according to the set preference topics, the reserve management method characterized in that exposed through the blog or the at least one post.
32. The method of claim 31,
The preference topic, the reserve management method characterized in that corresponding to at least one of the advertisement, the theme of the advertisement and the category of the advertisement.
29. The method of claim 28,
Whether to provide the user benefit is set by the blogger,
At least some of the user benefits are provided to the user when the user benefit is set to provide the reserve management method.
29. The method of claim 28,
The content of the user benefit is set by the blogger,
The reserve management method characterized in that the user benefits to be provided according to the performed action is confirmed by using the contents of the set user benefits.
29. The method of claim 28,
The user is a reserve management method characterized in that it comprises a user who is registered as a member through the site of the medium that exposes the advertising of the merchant to the blog or a medium providing a blog service.
A computer-readable recording medium having recorded thereon a program for performing the method of claim 19.
KR1020110097471A 2011-09-27 2011-09-27 Reserve point management system and method for provding reserve point with regard to transaction between user and advertiser of advertisement displayed in blog to user KR20130049229A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200120441A (en) * 2019-04-12 2020-10-21 조은철 Design travel sales method with incentive pay for people who gathering tourists

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20200120441A (en) * 2019-04-12 2020-10-21 조은철 Design travel sales method with incentive pay for people who gathering tourists

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